A Big Digital Hug - A Marketing Podcast For the Modern Entrepreneur

Thank you for joining me!  If you'd like a free consultation with us, we'd like to hear from you. You can find the scheduling link here.This is the 16th episode of A Big Digital Hug. A Marketing Podcast for the modern entrepreneur who wants to take their business to the next level, for years, not just months to come. Today I discuss, How to Uncomplicate Your Marketing to Gain More Time and Better Results.I recently asked a group of entrepreneurs what they wanted to hear on my podcast and one of the most common answers was how complicated it all can be.  I heard things like, there's too many programs to learn, I don't have the skills to keep up with it all, or there is so much, that I don't even know where to start.I hear you! I get confused myself some days. What all this boils down to is Complication, which leads to confusion and overwhelm, procrastination, spreading yourself and your efforts too thin, and doing things because some so-called experts say so.These are the steps I discuss in today's episode to uncomplicate your marketing:Analyze what has worked in the past. Find where your business comes from and do more of that. Stop listening to all the so-called experts. No one knows your business like you do. Stop letting all the voices in.Divest your portfolio. Focus on one main tactic to drive traffic and complement it with others. Shift your priorities.Schedule time blocks.Make lists daily/weekly.Work in phases and set goals.Get help.If you need help with your marketing, I'd love to coach you. You can find out more here. Thanks for listening. I love that you're here!------You can find also this episode on our company website at DigitalHugsMarketing.com. Be sure to check out our blog while you're there as well! We love feedback; good, bad, and weird.Whatever tickles your fancy! Let me have it!You can also follow us on social, that would be awesome.Facebook: https://www.facebook.com/digitalhugsmarketing/Twitter: https://twitter.com/digitalhugsmktgInstagram: https://www.instagram.com/digitalhugsmarketing/Linkedin: https://www.linkedin.com/company/digital-hugs-marketing/

Welcome to the 15th episode of A Big Digital Hug. A Marketing Podcast for the modern entrepreneur who wants to take their business to that next level, for years, not just months to come. If you'd like a free consultation with us, we'd like to hear from you. You can find the scheduling link here.On the podcast today, I discuss the various business sizes in correlation to their marketing spend as well as outreach options.Your marketing budget will vary by the type of business you are in, your audience, your marketing know-how, and as well as your geographic location. Some will go as far as to say that you should put 20% of your revenue back into your marketing but others will swear by 5%. Either way, you do need to spend money to make money. I personally will recommend you spend between 8-12%One thing I have learned first and second hand, when it comes to marketing, pay for quality. Talk to other companies for recommendations and read reviews.Here are the business sizes, budgets, and degree of marketing I discuss in this podcast:Solopreneur: just the owner (under and just over 6 figures) Estimated Marketing  Spend - $0 - $2000DIY marketingSocial mediaNetworkingDirect mail (a postcard mailing)Blogging or PodcastingSmall digital marketing campaign (Boost posts, buying AdWords)Personal Coaching services (If over 6 figures)Hire a freelancer or solo-professional to assistMicro Entreprises: 1 to 9 employees. ($200,000 - $800,000) Estimated Marketing  Spend - $2000 - $5000Combination of DIY marketing and hiring helpHire a coachHire a freelancer or solo-professional to help with:Paid digital marketingSocial mediaSEONetworkingPaid directoriesDirect mailBlogging or PodcastingSmall enterprises: 10 to 49 employees. ($800,000 - $5,000,000) Estimated Marketing  Spend - $6000 - $50,000Hire an agencyHire marketing staff (1-3)Combination of the bothTake advantage of various marketing platformsDeciding a direction for your outreach (inbound or outbound)Will you put more into your marketing or a sales team?Who will respond to leads and nurture clientsMedium Enterprise: 50 to 249 employees. (Over $50,000,000)Over $50,000 a monthSimilar to a small enterprise but on a grander scaleHire an agencyHire marketing department (3-8)If you need help with your marketing, I'd love to help you! You can find out more here. Thanks for listening. I love that you're here!------You can find also this episode on our company website at DigitalHugsMarketing.com. Be sure to check out our blog while you're there as well! We love feedback; good, bad, and weird.Whatever tickles your fancy! Let me have it!You can also follow us on social, that would be awesome.Facebook: https://www.facebook.com/digitalhugsmarketing/Twitter: https://twitter.com/digitalhugsmktgInstagram: https://www.instagram.com/digitalhugsmarketing/Linkedin: https://www.linkedin.com/company/digital-hugs-marketing/

Hello and welcome into A Big Digital Hug, a marketing podcast for the modern entrepreneur who wants to take their business to that next level, for years, not just months to come. Today on the podcast, I discuss Content Creation: To DIY or Not-to-DIY and where to look for help.Everyone talks about content. Content is king. Content is a priority in ranking your website on search enginesMaybe you're a great writer and content generation comes easy to you but for most, it doesn't. The good news is, you don't have to be a great writer to produce great content for your business.4 ways to produce content to promote your business:DIY: Write your own contentIf your not a good writer, record a vlog or podcastHire internally:Hire a writerFind people in your company that are trained and good writers or good on camera Hire an influencer or create your own influencer by hiring and training a spokespersonOutsource: Hire freelancers (I use Upwork)Buy pre-written articles (an option is Constant Content)Hire an agency (Like us! www.digitalhugsmarketing.com)If you are working to improve your SEO, or if you struggle with your social media outreach, content generation will be key for you. It is important to set up an organized content calendar and management system in your organization. There is a lot that goes into content marketing but the most important thing is to know where your content is coming from, that it offers value, and it is produced consistently.If you need help with your content marketing, we'd love to help. You can schedule a free consultation here. Or find out more about one-on-one coaching with me here!Thanks for listening. I love that you're here!------You can find also this episode on our company website at DigitalHugsMarketing.com. Be sure to check out our blog while you're there as well! We love feedback; good, bad, and weird.Whatever tickles your fancy! Let me have it!You can also follow us on social, that would be awesome.Facebook: https://www.facebook.com/digitalhugsmarketing/Twitter: https://twitter.com/digitalhugsmktgInstagram: https://www.instagram.com/digitalhugsmarketing/Linkedin: https://www.linkedin.com/company/digital-hugs-marketing/

Thank you for being here! Happy Friday or whatever day it is for you!Welcome to the 13th episode of A Big Digital Hug. A Marketing Podcast for the modern entrepreneur who wants to take their business to that next level, for years, not just months to come. If you'd like a free consultation with us, we'd like to hear from you. You can find the scheduling link here.On the podcast today, I discuss Standing Out Against Your Competition, especially in these trying times.Many businesses have struggled or even closed their doors during the past year because of the pandemic so it is more important than ever to go out of our way and get out of our comfort zones to be sure our business survives. There is no one silver bullet but I am confident that if you employ these 15 tactics, you will have a better shot of thriving into 2021 than your competition.Here are the 15 tactics or tips I discuss in this episode to help your business stand out against your competitors:Define your USP (Unique Selling Point or Proposition)Make your customers feel safeBe sure your branding is on-point and consistentGo above and beyond in your service (your customer experience)Offer value using inbound marketing tactics (teach them something!) Leave something memorable behind (a thank you card or treat)Show up on social mediaPersonalize your marketing and do something different (analyze your market, what are your competitors not doing?)Extend your service offering to offer convenience Follow-up (ask how their service, also send service reminders)Ask for testimonials/reviews/referralsCheck-in on regular clients. Personally call them and ask if they enjoy your service and how you can do betterOffer regular clients bonuses or rewards for being a client, not new clients!Start a referral programSay Thank you. Super simple but often forgotten.If you need help with your marketing, I'd love to coach you. You can find out more here. Thanks for listening. I love that you're here!------You can find also this episode on our company website at DigitalHugsMarketing.com. Be sure to check out our blog while you're there as well! We love feedback; good, bad, and weird.Whatever tickles your fancy! Let me have it!You can also follow us on social, that would be awesome.Facebook: https://www.facebook.com/digitalhugsmarketing/Twitter: https://twitter.com/digitalhugsmktgInstagram: https://www.instagram.com/digitalhugsmarketing/Linkedin: https://www.linkedin.com/company/digital-hugs-marketing/

Hello all! I love that you're here, thanks for joining me.Welcome to the 12th episode of A Big Digital Hug. A Marketing Podcast for the modern entrepreneur who wants to take their business to that next level, for years, not just months to come. If you'd like a free consultation with us, we'd like to hear from you. You can find the scheduling link here.On the podcast today, I continue the Branding Series by discussing Documenting Your Brand with Brand Standards.Your brand is the face of your company. It dictates the public's perception of it. You can learn more about branding in the first part of this series, Ep # 11 - Your Brand and Others Perception of It.A Brand Standards Guide is a compilation of visual and written rules or standards that represent your brand. These standards should be made into a company manual that cannot be manipulated but they should be accessible to the entire team. Make one person responsible for them, most likely your head of marketing or creative director.The Brand Standards Guide should be referenced during the execution of each and every piece of marketing collateral and should be updated as your brand evolves.Elements to include in your brand standards guide:Elevator pitch or brand statementBuyer PersonaTagline and Key Messages Logo(s) and usage guidelinesFonts and Usage Guidelines (headlines and subheads)Color PaletteBrand ElementsOwnershipIn the next episode in this series, we will discuss, Brand management.If you need help defining your brand or how to properly document or utilize your defined brand, I'd love to coach you. You can find out more here. Thanks for listening. I love that you're here!------You can find also this episode on our company website at DigitalHugsMarketing.com. Be sure to check out our blog while you're there as well! We love feedback; good, bad, and weird.Whatever tickles your fancy! Let me have it!You can also follow us on social, that would be awesome.Facebook: https://www.facebook.com/digitalhugsmarketing/Twitter: https://twitter.com/digitalhugsmktgInstagram: https://www.instagram.com/digitalhugsmarketing/Linkedin: https://www.linkedin.com/company/digital-hugs-marketing/

Good morning, Good afternoon, Good Evening!Welcome to the 11th episode of A Big Digital Hug. A Marketing Podcast for the modern entrepreneur who wants to take their business to that next level, for years, not just months to come. If you'd like a free consultation with us, we'd like to hear from you. You can find the scheduling link here.On the podcast today, I talk all about Branding and how it affects people's perception of your company.Your brand is the face of your company. It dictates the public's perception of it.A brand can be applied to a business or a person. Wikipedia defines a brand as a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.What makes a great brand great?ConsistencyInspires Trust and Loyal (brand loyalty)It inspires confidence in its customersIt aligns with a company's and its client's valuesThe value it offersIt's uniquenessHow memorable it isHow it is talked aboutLevel of social responsibilityIts cool factorThere are many practices for brand building. Depending on your industry, business type, and clientele the process and time you will invest in your brand will be different. A great place to start when branding or rebranding your company is to look to your buyer persona. A buyer persona is a semi-fictional detailed description of your ideal customer, also known as your buyer avatar. You can learn more about buyer personas in my last podcast.One strategy that is used by many professionals is Brand Archetypes. Brand archetypes are used by the companies looking to define their customer audiences.Read more about this and the twelve brand archetypes at https://brandsbyovo.com/expertise/brand-archetypes/As a small business owner, you should take your brand seriously if you want others to take your company seriously. Start with the basics:A great name An insightful tagline A recognizable logo or symbol A Design direction that evokes emotion (typography, colors, imagery)And your brand voice. The tone of your communication.In the next episode in this series, we will discuss, Documenting your Brand with Brand Standards.If you need help defining your brand or how to properly document or utilize your defined brand, I'd love to coach you. You can find out more here. Thanks for listening. I love that you're here!------You can find also this episode on our company website at DigitalHugsMarketing.com. Be sure to check out our blog while you're there as well! We love feedback; good, bad, and weird.Whatever tickles your fancy! Let me have it!You can also follow us on social, that would be awesome.Facebook: https://www.facebook.com/digitalhugsmarketing/Twitter: https://twitter.com/digitalhugsmktgInstagram: https://www.instagram.com/digitalhugsmarketing/Linkedin: https://www.linkedin.com/company/digital-hugs-marketing/

Hello Hello Hello!  Welcome to the 10th episode of A Big Digital Hug. A Marketing Podcast for the modern entrepreneur who wants to take their business to that next level, for years, not just months to come. If you'd like a free consultation with us, we'd like to hear from you. You can find the scheduling link here.On the podcast today, I talk all about defining your buyer persona and how to use this information once you have it.A buyer persona is a semi-fictional detailed description of your ideal customer, also known as your buyer avatar. It is created based on your past buyer or client data, market research, and intuition.Data that you would take in account would be customer demographics, behavior patterns, motivations, and goals. The majority of this can be found in your Google Analytics but you will also understand your client from interacting with them on a regular basis.The benefits of defining your buyer persona would include:Understanding your customers needs betterIt helps you craft your product or service offering or extend your offeringTo understand their pain points and what makes them happyTo understand their hobbies or pastimes, where they spend their timeIt helps you create content to better target your ideal customerHow to define your persona:Indicate in some way if they are female or maleName that personaAround your man or woman, write the following. Fill them in as you go or after.AgeWealth or income or typical spendProfession or retiredKids (how many & ages/adult)HobbiesInterestsPain pointsAny additional behavioral traits or buying patterns that are of importance. How to use this defined persona:Look at your company's brand and offering from the customer's perspectiveIn your defined advertising reach. When you're crafting your content.It's always a good practice to consider your buyer persona in every business decision you make. Get to know them really well and be sure your team does as well. Your buyer persona may change over time. It is important to look at this once a year or so and to collect data as well through surveys or social media. If you need help defining your buyer persona or how to properly use your persona, I'd love to coach you. You can find out more here. Thanks for listening. I love that you're here!------You can find also this episode on our company website at DigitalHugsMarketing.com. Be sure to check out our blog while you're there as well! We love feedback; good, bad, and weird.Whatever tickles your fancy! Let me have it!You can also follow us on social, that would be awesome.Facebook: https://www.facebook.com/digitalhugsmarketing/Twitter: https://twitter.com/digitalhugsmktgInstagram: https://www.instagram.com/digitalhugsmarketing/Linkedin: https://www.linkedin.com/company/digital-hugs-marketing/

Hey all! Welcome to the 9th episode of A Big Digital Hug. A Marketing Podcast for modern entrepreneurs and marketers who want to take their marketing and brand to that next level, for years, not just months to come. We want to help you succeed and we don't just want to talk about it. If you'd like a free consultation with us, we'd like to hear from you. You can find the scheduling link here.On the podcast today, I walk you through ways for you or your team to set your social media on auto-pilot by scheduling,  automating, and outsourcing the process.When speaking to small business entrepreneurs I often hear that social media is one of the main frustrations in their marketing process. They know it is important, but don't prioritize it whether there is not enough time, they don't know what they are doing, or they don't have the budget, it gets pushed to the wayside. I get it. It's a lotBut it is important. Some benefits include:Targeting your ideal audienceBrand perceptionDriving traffic and leadsBuilding a community for your businessCreating trustOffsite SEO benefitsReferrals and even testimonials In this episode you will learn:What platforms to use and whyHow to plan your content to save you timeTechnologies to use that will automate the processHow to schedule your time and your postsHow to engage with your audience without living on the platformsWhere to get helpWhatever you do, please take the time to strategize your content so you're not attracting the wrong audience and wasting your time and money.If you need help planning your social or deciding which platforms to use and how I'd love to coach you. You can find out more here. Thanks for listening. I love that you're here!------You can find also this episode on our company website at DigitalHugsMarketing.com. Be sure to check out our blog while you're there as well! We love feedback; good, bad, and weird.Whatever tickles your fancy! Let me have it!You can also follow us on social, that would be awesome.Facebook: https://www.facebook.com/digitalhugsmarketing/Twitter: https://twitter.com/digitalhugsmktgInstagram: https://www.instagram.com/digitalhugsmarketing/Linkedin: https://www.linkedin.com/company/digital-hugs-marketing/

Happy day! This is the 8th episode of A Big Digital Hug. A marketing podcast for the modern entrepreneur hosted by me, Karen Coons, CEO and Founder of Digital Hugs Marketing. I'm so excited that you're here.This podcast is for modern entrepreneurs and marketers who want to take their marketing and brand to that next level, for years, not just months to come. We want to help you succeed and we don't just want to talk about it. If you'd like a free consultation with us, we'd like to hear from you. You can find the scheduling link here.On the podcast today, I discuss 10 ways that you can position yourself as a thought leader in your industry.The benefits of doing this:Drive traffic to your businessPossibly a new revenue streamBuild trust and cloutStand out from your peers or competition10 Ways to position yourself as a thought leader: Public Relations (Earned media)Write a bookStart a blog or Vlog (Video blog)Start a podcastBook speaking engagementsContribute to credible online media sources Create an online course or webinar seriesCreate an in-person course or host eventsUse LinkedIn or other social media platforms to educate your followingPaid media placement (bought media)Whatever you do, make sure you are comfortable with the path or paths you choose. Video isn't for everyone and could be detrimental to your brand if you don't do well. Also, be cognizant of the way you can use that content afterward. How it can compound and parlay itself into other areas of your marketing.If you need help achieving this goal or any goal, I'd love to coach you. You can find out more here. Thanks for listening. I love that you're here!------You can find also this episode on our company website at DigitalHugsMarketing.com. Be sure to check out our blog while you're there as well! We love feedback; good, bad, and weird.Whatever tickles your fancy! Let me have it!You can also follow us on social, that would be awesome.Facebook: https://www.facebook.com/digitalhugsmarketing/Twitter: https://twitter.com/digitalhugsmktgInstagram: https://www.instagram.com/digitalhugsmarketing/Linkedin: https://www.linkedin.com/company/digital-hugs-marketing/

Good day! This is the 7th episode of A Big Digital Hug. A marketing podcast for the modern entrepreneur hosted by me, Karen Coons, CEO and Founder of Digital Hugs Marketing. I'm so excited that you're here.This podcast is for modern entrepreneurs and marketers who want to take their marketing and brand to that next level, for years, not just months to come. We want to help you succeed and we don't just want to talk about it. If you'd like a free consultation with us, we'd like to hear from you. You can find the scheduling link here. On the podcast today, I am going to walk you through developing an independent challenge for yourself that will prioritize 1 business goal (to start). The mission here is to dissect a goal that you have been dying to complete or you feel will help your business get closer to its goals or bring in more business. Whatever your reason for it, it has to be important to you.Benefits of doing this...Obviously finishing or starting a project.Forming a habit. They say it generally takes 21 days to form a habit. Whether you are using this challenge to complete a project or start one, the benefit of forming a habit to accomplish goals is invaluable.---As mentioned, I also promised to include a free challenge worksheet, you can get that here! https://www.digitalhugsmarketing.com/challenge/Your 6-week challenge framework:Choose your goalSet the desired outcomeAnalyze your timeline and determine any needed changes you may need to make or any challenges you may encounter.Break the goal down into bite-sized tasksDecide how you are going to keep track of your time, tasks, and milestones. Add scheduled time to complete your tasks in your daily calendar.Determine any resources you need to assign sections to. Identify and set rewards for milestonesDevelop a support system. Tell co-workers, family, or friends about your challenge and ask for support.Execute. Once you complete the 6 weeks. Reflect. Keep moving forward.The most important factors here are 1) choosing and defining a goal that you are extremely passionate about completing and 2) putting in the work to plan out If you need help achieving this goal or any goal, I'd love to coach you. You can find out more here. Thanks for listening. I love that you're here!Once again, --- here is that free challenge worksheet, https://www.digitalhugsmarketing.com/challenge/------You can find also this episode on our company website at DigitalHugsMarketing.com. Be sure to check out our blog while you're there as well! We love feedback; good, bad, and weird.Whatever tickles your fancy! Let me have it!You can also follow us on social, that would be awesome.Facebook: https://www.facebook.com/digitalhugsmarketing/Twitter: https://twitter.com/digitalhugsmktgInstagram: https://www.instagram.com/digitalhugsmarketing/Linkedin: https://www.linkedin.com/company/digital-hugs-marketing/

Hi there! This is the 6th episode of A Big Digital Hug. A marketing podcast for the modern entrepreneur hosted by me, Karen Coons, CEO and Founder of Digital Hugs Marketing. I'm so excited that you're here.This podcast is for modern entrepreneurs and marketers who want to take their marketing and brand to that next level, for years, not just months to come. What we try to achieve here is a balance between theory, strategy, and execution. We want to help you succeed and we don't just want to talk about it. If you'd like a free consultation with us, we'd like to hear from you. You can find the scheduling link here. Or if you're interested in one-on-one coaching with me, you can purchase your sessions here :)In this episode, we discuss the topic of email marketing: is it right for your business and the steps to make sure you get it right from the start. This is for anyone who is either considering using email marketing as part of their overall strategy or is currently using email marketing. Unless you are an absolute expert in this area, you will take something away from this. The great news is, I am an expert in this area. I have been doing email marketing for about 15 years now and have seen many mistakes, changes, and successes with it. Strap in and let's get to it!Today I go through a list of 15 email marketing musts. These are:Make a plan. Decide what and when.Choose an ESP (Email Service Provider). I use ActiveCampaignSet up the infrastructure to build a list. Collect emailsDrive traffic to your forms and give them a reason to sign-upGet permission with a confirmation emailSend a welcome email sequence Send valuable content!Keep it classy and consistent! Engage. Ask them what they want from your emails. Always give them a way out. Don't over send.Keep it clean! Use a filtering automation.Automate as much as possible without seeming impersonalTechnical aspects. Ask your ESP representative about theseTest and assess. If your audience gravitates more to a type of content, do more of that.The most important factors here are 1) getting started and 2) treat your email list like your clients. Don't annoy them and treat them with respect.If you need help building your email marketing program, give me a call ;)Thanks for listening. I love that you're here!------You can find also this episode on our company website at DigitalHugsMarketing.com. Be sure to check out our blog while you're there as well! We love feedback; good, bad, and weird.Whatever tickles your fancy! Let me have it!You can also follow us on social, that would be awesome.Facebook: https://www.facebook.com/digitalhugsmarketing/Twitter: https://twitter.com/digitalhugsmktgInstagram: https://www.instagram.com/digitalhugsmarketing/Linkedin: https://www.linkedin.com/company/digital-hugs-marketing/

Hi and welcome to the 5th episode of A Big Digital Hug. A marketing podcast for the modern entrepreneur hosted by me, Karen Coons, CEO and Founder of Digital Hugs Marketing. We're so excited that you're here.This podcast is for modern entrepreneurs and marketers who want to take their marketing and brand to that next level, for years, not just months to come. What we try to achieve here is a balance between theory, strategy, and execution. We want to help you succeed and we don't just want to talk about it. If you'd like a free consultation with us, we'd like to hear from you. You can find the scheduling link here. Or if you're interested in one-on-one coaching with me, you can purchase your sessions here :)Now on with the show!In this episode, we discuss the topic, preparing to market your startup or small business. This is mostly for you newbie entrepreneurs out there that are just jumping out on your own or veterans who may have skipped a few steps. I go through a list of must-haves or dos for anyone launching a new business. Today's list includes:BrandingBuilding your WebsiteGetting a URL and your email setupSetting up your Google My Business listing Launching your social media channelsSetting up your CRM (I use ActiveCampaign)Starting to build an email list (Also ActiveCampaign ↑)Setting up your pricingIntroducing your business to your professional and personal networksJust remember, the 2 most important factors here... 1. make sure your contact information is front and center on all your platforms (website, social channels, etc.) 2. It is clear what products or services you offer. Now go get started and thank you for listening. I love that you're here!------You can find also this episode on our company website at DigitalHugsMarketing.com. Be sure to check out our blog while you're there as well! We love feedback; good, bad, and weird.Whatever tickles your fancy! Let me have it!You can also follow us on social, that would be awesome.Facebook: https://www.facebook.com/digitalhugsmarketing/Twitter: https://twitter.com/digitalhugsmktgInstagram: https://www.instagram.com/digitalhugsmarketing/Linkedin: https://www.linkedin.com/company/digital-hugs-marketing/

Hi and welcome to the fourth episode of A Big Digital Hug. A marketing podcast for the modern entrepreneur hosted by me, Karen Coons, CEO and Founder of Digital Hugs Marketing. We're so excited that you're here.This podcast is for modern entrepreneurs and marketers who want to take their marketing and brand to that next level, for years, not just months to come. What we try to achieve here is a balance between theory, strategy, and execution. We want to help you succeed and we don't just want to talk about it. If you'd like a free consultation with us, we'd like to hear from you. You can find the scheduling link here.Now on with the show!In this episode we discuss the topic, choosing the best type of content for marketing your business and attracting the right audienceWHAT YOU WILL LEARN1. The types of content:Static blog posts or articlesWhite papers, ebooks, reportsPodcastsE-newsletters and nurturing campaignsVideosThought leadership or POV (point of view)Case studiesWebinars or presentations (Live or filmed)InfographicsHow-to guidesSocial media postsCase studies and client profiles2. The factors in determining what is right for your business or content marketing campaign3. What your objectives are...determining your why4. Who is the audience? Building for your buyer personas5. How your level of commitment should play in your decision making6. What is the value your offering7. How will you deliver value...Does your content educate, inform, motivate, or entertain your audience?8. Determining your strengths: when to outsourceWhatever you decide is right for your business and your audience, the most important thing is that you stick with it. Rome wasn't built in a day and either was Gary V's following. You'll get there. Thank you for listening. I love that you're here!------You can find also this episode on our company website at DigitalHugsMarketing.com. Be sure to check out our blog while you're there as well! We love feedback; good, bad, and weird.Whatever tickles your fancy! Let me have it!You can also follow us on social, that would be awesome.Facebook: https://www.facebook.com/digitalhugsmarketing/Twitter: https://twitter.com/digitalhugsmktgInstagram: https://www.instagram.com/digitalhugsmarketing/Linkedin: https://www.linkedin.com/company/digital-hugs-marketing/ 

Hi and welcome to the third episode of A Big Digital Hug. A marketing podcast for the modern entrepreneur hosted by me, Karen Coons, CEO and Founder of Digital Hugs Marketing. We're so excited that you're here.This podcast is for modern entrepreneurs and marketers who want to take their marketing and brand to that next level, for years, not just months to come. What we try to achieve here is a balance between theory, strategy, and execution. We want to help you succeed and we don't just want to talk about it. If you'd like a free consultation with us, we'd like to hear from you. You can find the scheduling link here.Now on with the show!In this episode we discuss the topic, Ideation and practical solutions for practicing the art in your business.WHAT YOU WILL LEARNWhat ideation is Why it is importantTechniques to get ideas started:Think bigHold regularly scheduled meetings and don't miss themCome with an open mindFind a suitable environmentFind inspirationGive everyone a turn to present and criticDocument everythingThink differentlyChallenge your team to get involved in every area of your businessTips for including ideation in your own timelineMake time for it in your schedule. Stimulate your creative energyHave a huge white boardCarry a small notebook with you everywhere The most important thing is to not limit yourself, your team, or your ideation. Great things will happen and you'll get more out of your people. Thank you for listening. I love that you're here!------You can find also this episode on our company website at DigitalHugsMarketing.com. Be sure to check out our blog while you're there as well! We love feedback; good, bad, and weird.Whatever tickles your fancy! Let me have it!You can also follow us on social, that would be awesome.Facebook: https://www.facebook.com/digitalhugsmarketing/Twitter: https://twitter.com/digitalhugsmktgInstagram: https://www.instagram.com/digitalhugsmarketing/Linkedin: https://www.linkedin.com/company/digital-hugs-marketing/

Hi and welcome to the second episode of A Big Digital Hug. A marketing podcast for the modern entrepreneur hosted by me, Karen Coons, CEO and Founder of Digital Hugs Marketing. We're so excited that you're here.This podcast is for modern entrepreneurs and marketers who want to take their marketing and brand to that next level, for years, not just months to come. What we try to achieve here is a balance between theory, strategy, and execution. We want to help you succeed and we don't just want to talk about it. If you'd like a free consultation with us, we'd like to hear from you. You can find the scheduling link here.Now on with the show!In this episode we discuss the topic, organization and how it is pivotal to the success of your marketing. And your entire business for that matter.WHAT YOU WILL LEARNWhy organization is pivotal to marketingThe benefits of keeping your campaigns organizedOpportunities that present themselves with good organizationEfficiencies you will be able to recognizeThe 3 most important layers to implement in your marketing organization:Your overall campaign schedule - your work back scheduleOutline all areas of the project like silos and assign resources and deadlinesKeep your project on trackAlways look for areas of opportunity and efficiencies Your content calendarSchedule your daily content topics or titles weeks or months outAssign themesAssign promotionsAdd wish lists or itemsUse tools like Google sheets, asana, Monday, co-scheduleYour social scheduleCreate your posts ahead of time and schedule during peak times.Don't forget to engage! Schedule time to get back to your DM's or comments, also search and like!Use tools like Buffer, Hootsuite, sproutsocial...or all-in-one marketing platforms.Thank you for listening. I love that you're here!------You can find also this episode on our company website at DigitalHugsMarketing.com. Be sure to check out our blog while you're there as well! We love feedback; good, bad, and weird.Whatever tickles your fancy! Let me have it!You can also follow us on social, that would be awesome.Facebook: https://www.facebook.com/digitalhugsmarketing/Twitter: https://twitter.com/digitalhugsmktgInstagram: https://www.instagram.com/digitalhugsmarketing/Linkedin: https://www.linkedin.com/company/digital-hugs-marketing/

Hi and welcome to the first episode of A Big Digital Hug. A marketing podcast for the modern entrepreneur hosted by me, Karen Coons, CEO and Founder of Digital Hugs Marketing. I am so excited to be launching our first podcast, and I am so excited that you're here. We're starting this podcast for modern entrepreneurs and marketers who want to take their marketing and brand to that next level, for years, not just months to come. I have been in marketing for 15 years and most recently have specialized in content marketing, online media and SEO. Along with that comes years of experience in building companies and teams. I am a creative, highly intuitive individual with an analytical process. I thrive on innovation and progressive business ideation. I am extremely passionate about what I do and love getting up each day knowing that I get to do it for my company and hopefully yours one day! Enough about me! Let's get down to business...In this episode we discuss the topic, Is content marketing right for my (your) business?WHAT YOU WILL LEARNThe definition of content marketing with a comprehensive example2 factors that determine the type of content marketing program for your business or industry: Scale and DeliveryThe biggest benefits of content marketingThe difference between content creation and content marketingThe most important thing to remember about content marketing Thank you for listening. I love that you're here!------You can find also this episode on our company website at DigitalHugsMarketing.com. Be sure to check out our blog while you're there as well! We love feedback; good, bad, and weird.Whatever tickles your fancy! Let me have it!You can also follow us on social, that would be awesome.Facebook: https://www.facebook.com/digitalhugsmarketing/Twitter: https://twitter.com/digitalhugsmktgInstagram: https://www.instagram.com/digitalhugsmarketing/Linkedin: https://www.linkedin.com/company/digital-hugs-marketing/