Podcasts about better results

When change hits fast and hard, what keeps a company grounded? In this episode, Heather welcomes Jackie Norde, who shares her remarkable journey from vacation rental software onboarding to her current role helping Casago franchisees succeed - especially in the wake of Casago's rapid expansion via Vacasa acquisitions. Jackie offers rich insights into hospitality, franchise onboarding, operational standards, and how a tiny orange booklet - the Casago ORANGE Standard - is transforming how vacation rental businesses deliver unforgettable guest experiences. Whether you're a property manager facing change, an owner scaling up, or just someone who believes hospitality should come from the heart, this episode delivers both inspiration and practical takeaways. Make sure you complete The Strategic AI Adoption Survey >>https://www.hostfully.com/survey You will get the chance to win an iPad and get access to '24 Use Cases For AI In Short-Term Rental Properties'. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS622

In today's episode, "Energizing Workplace Meetings," host Adam Gragg dives into a topic we all have strong feelings about—workplace meetings. While most people dread them, Adam believes meetings don't have to sap your energy. In fact, with just a few simple tweaks, any meeting can become something your team actually looks forward to.Drawing on his experience as a legacy and corporate coach, and over 25 years as a family therapist, Adam shares his personal struggles with meetings, along with universal reasons why so many of us find them discouraging. He then uncovers a practical, straightforward formula you can use right away to make your meetings more productive, more meaningful, and even fun.In this episode, Adam breaks down his three essential keys for transforming any meeting: start with a bit of fun, embrace the “drama” instead of avoiding it, and always end with clear action steps. He also explores different types of meetings, the crucial role of facilitation, and shares icebreakers you'll want to try at your next team gathering.Whether you're leading a business, part of a team, or just hoping to improve communication in your own circles, this episode is packed with actionable advice—and even a few stories that might make you rethink what a good meeting looks like.So tune in to learn how to energize your workplace meetings and leave your team excited for what's next! Be sure to check out Escape Artists Travel and tell them Decide Your Legacy sent you!

In this episode of Building Better Developers, Rob Broadhead and Michael Meloche revisit their earlier topic from “User Stories Unveiled – A Developer's Guide to Capturing the Full Narrative.” They add structure and talking points—some suggested by ChatGPT—but the real focus remains on how to effectively use user stories in software development. At their core, user stories help teams communicate purpose and intent. They turn generic requirements into actionable, testable narratives that align with real-world needs. The Power of Story: A Proven Format for Software Success User stories follow a simple but powerful structure: As a [user], I want [feature], so that [benefit]. This format helps everyone—from developers to stakeholders—understand what's needed and why. For instance: As a customer, I want to check my account balance so I can make smart spending decisions. Even that brief statement can imply multiple technical requirements. Rob explains how this format helps uncover both functional and non-functional needs—making user stories in software development a critical tool for better results. Turning User Stories Into Requirements That Work Michael takes the discussion deeper by showing how user stories translate into system requirements. Each story triggers important “what if” scenarios: What if there's no balance data? How should errors be handled? What's the next logical user action? These questions drive refinement. The more complete the story, the fewer assumptions developers have to make. When applied well, user stories in software development help identify edge cases and clarify expectations early. Using User Stories in Software Development to Drive Testing Another benefit of user stories? They support test-driven development (TDD). Michael points out that frameworks like Cucumber allow you to write test cases in plain, user-focused language. These tests validate features against the original intent of the story. User stories help developers think from the user's perspective. Instead of focusing on implementation first, they focus on proof. What needs to work—and how do we confirm that it does? What Makes a Great User Story in Software Development? Rob introduces the INVEST model, a proven framework for evaluating user stories: Independent Negotiable Valuable Estimable Small Testable These qualities ensure that stories are manageable, relevant, and easy to test. The team emphasizes avoiding overly technical stories that don't reflect user value. The goal is always to create stories that can guide discussion, development, and testing without confusion. Pitfalls to Avoid When Writing User Stories One major mistake? Saying “Just tell me what to build.” Rob warns this is a dangerous mindset that reduces developers to order-takers. Instead, good developers ask why, challenge assumptions, and uncover the real goals behind each feature. Michael notes that in smaller teams, developers often take on the role of product owner or analyst. That means refining and sometimes even writing the user stories themselves. In those cases, clarity and curiosity become essential to avoid rework or misalignment. Prioritizing and Revisiting User Stories in Software Development Not every story belongs in version 1.0. The hosts advise teams to revisit their backlog and separate must-haves from nice-to-haves. Many projects waste time building features that never get used—often because they weren't properly vetted. Use user stories to define your MVP (Minimum Viable Product). Anything outside of that can go into a backlog for future releases. This helps teams stay focused and deliver real value quickly. Final Thoughts: Better Stories, Better Software This episode reinforces a simple truth: user stories in software development are a gateway to better communication, clearer requirements, and stronger software outcomes. When teams understand the who, what, and why of every feature, they build smarter solutions faster. Callout: Don't Code Without a Story Before you build anything, ask: Who is this for? What do they want? Why does it matter? Let purpose drive your process—and let the user lead the story. Stay Connected: Join the Developreneur Community We invite you to join our community and share your coding journey with us. Whether you're a seasoned developer or just starting, there's always room to learn and grow together. Contact us at info@develpreneur.com with your questions, feedback, or suggestions for future episodes. Together, let's continue exploring the exciting world of software development. Additional Resources How to write effective user stories in agile development? The Importance of Properly Defining Requirements Changing Requirements – Welcome Them For Competitive Advantage Creating Your Product Requirements Creating Use Cases and Gathering Requirements The Developer Journey Videos – With Bonus Content Building Better Developers With AI Podcast Videos – With Bonus Content

Hard work is essential for success, in any fitness goal, but making hard work itself the goal can seriously hold you back while wasting years of effort. Beautiful Strength: https://is.gd/S1ejXaIron Core Calisthenics on Amazon https://is.gd/RfA79LPDF: https://is.gd/wvmfSlInto the AM Beautiful Strength Wear: https://intotheam.com/RDP10RDP10 for 10% off

In this episode of the Insurance Producers Podcast, Cyrus Jaffery sits down with Paul Drake to talk all things AI and why agencies can't afford to sit this one out. From automating onboarding to streamlining property data and using AI like the ultimate intern, Paul breaks down how clean data is the real foundation behind every “smart” tool—and why hyper-specialized solutions will shape the future of the industry. Whether you're an early adopter or still skeptical, this episode will give you a practical look at what's working now and what's coming fast.

In this inspiring episode, Heather Bayer sits down with storyteller and copywriter Neely Khan to explore how hospitality businesses can set themselves apart through powerful, purpose-driven storytelling. Neely shares her journey from aspiring writer to founding AWC, a story-branding agency that helps short-term rental businesses create meaningful connections through every guest touchpoint. This episode is a must-listen for property managers and owners who want to stand out in a saturated market filled with AI-generated sameness. Make sure you complete The Strategic AI Adoption Survey >>https://www.hostfully.com/survey You will get the chance to win an iPad and get access to '24 Use Cases For AI In Short-Term Rental Properties'. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS621

***JOIN THE NEXT MASTER YOUR FASTING CHALLENGE THAT STARTS August 13th, 2025!*** We'll GUIDE you on how to FAST to LOSE FAT for good, and use ‘fast cycling' to achieve uncommon results! REGISTER HERE! Click the link for DATES, DETAILS, and FAQs! This episode reveals game-changing research from a meta-analysis of 30 randomized controlled trials with 1,341 participants that will transform how you approach intermittent fasting. Dr. Scott and Tommy break down the shocking discovery that fasting without calorie counting produces DOUBLE the weight loss compared to fasting while tracking calories - 6.22 pounds versus 3.22 pounds respectively. More importantly, only the non-calorie counting fasting group saw significant improvements in fasting glucose (8-point drop), insulin levels (6.3 point reduction), cholesterol, triglycerides, and blood pressure, while the calorie-controlled group showed no consistent metabolic improvements. Learn why obsessing over hitting your daily calorie targets during eating windows actually sabotages your fasting benefits by potentially causing you to overeat, creating exaggerated blood sugar spikes, and interfering with natural hunger and satiety cues. The hosts explain how fasting naturally creates caloric restriction through appetite regulation and circadian biology optimization, making manual calorie counting unnecessary and counterproductive. Discover why the simplification approach - choosing an eating window and sticking to it consistently while prioritizing protein - outperforms complicated tracking methods for sustainable weight loss and metabolic health. This episode provides the scientific validation that fasting works best when you trust the process and let your body's natural mechanisms guide food intake, rather than forcing predetermined calorie targets. Essential listening for anyone frustrated with calorie counting approaches or wondering whether they need to track macros while intermittent fasting. The research conclusively shows: fasting simplifies everything while delivering superior results. ⁠⁠Take the NEW FASTING PERSONA QUIZ! - The Key to Unlocking Sustainable Weight Loss With Fasting!⁠⁠⁠ Resources and Downloads: ⁠⁠⁠SIGN UP FOR THE DROP OF THE ULTIMATE GUIDE TO BLOOD SUGAR CONTROL⁠⁠⁠ ⁠⁠⁠GRAB THE OPTIMAL RANGES FOR LAB WORK HERE! - NEW RESOURCE! ⁠ ⁠⁠⁠FREE RESOURCE - DOWNLOAD THE NEW BLUEPRINT TO FASTING FOR FAT LOSS!⁠⁠⁠ ⁠⁠⁠SLEEP GUIDE DIRECT DOWNLOAD⁠⁠⁠ ⁠⁠⁠DOWNLOAD THE FASTING TRANSFORMATION JOURNAL HERE!⁠⁠⁠ Partner Links: Get your⁠⁠⁠ FREE BOX OF LMNT⁠⁠⁠ hydration support for the perfect electrolyte balance for your fasting lifestyle with your first purchase⁠⁠⁠ here!⁠⁠⁠ Get ⁠⁠⁠25% off a Keto-Mojo⁠⁠⁠ blood glucose and ketone monitor (discount shown at checkout)! ⁠⁠⁠Click here!⁠⁠⁠ Our Community: Let's continue the conversation. Click the link below to JOIN the ⁠⁠⁠Fasting For Life Community⁠⁠⁠, a group of like-minded, new, and experienced fasters! The first two rules of fasting need not apply! If you enjoy the podcast, please tap the stars below and consider leaving a short review on Apple Podcasts/iTunes. It takes less than 60 seconds, and it helps bring you the best original content each week. We also enjoy reading them! Article Links: https://academic.oup.com/nutritionreviews/advance-article/doi/10.1093/nutrit/nuaf053/8121825

In this episode, Heather Bayer sits down with Heather Fillmore, co-founder of Utah-based StayLuxe Properties, for an honest and inspiring conversation about resilience, growth, and leadership in the short-term rental space. Heather shares her remarkable journey from surviving a catastrophic flood in Baton Rouge to launching a successful luxury vacation rental brand in Park City, Utah - right in the middle of the COVID pandemic. Make sure you complete The Strategic AI Adoption Survey >>https://www.hostfully.com/survey You will get the chance to win an iPad and get access to '24 Use Cases For AI In Short-Term Rental Properties'. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS620

In this episode of the Vacation Rental Success Podcast, host Heather Bayer sits down with Fred Bassili from Hostfully to discuss the evolving role of AI in vacation rental businesses and how short-term rental managers can use AI tools and workflows to scale operations, improve guest communication, and boost owner acquisition. Fred Bassili, a seasoned content and marketing strategist at Hostfully, brings a wealth of experience from both sides of the vacation rental industry - as a former host and now a driving force behind tech adoption and education. With a background in content development and a passion for simplifying complex technologies, Fred is on a mission to help property managers use AI in practical, hospitality-centered ways. His insights come not only from his work at Hostfully, but from years of observing the shift in industry sophistication and tech stack growth among property managers worldwide. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS619

Send us a textIn this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser reveals nine powerful ways sports marketers can use ChatGPT to boost efficiency, save time, and most importantly — sell more tickets. From crafting better emails and social posts, to analyzing Meta Ads data and fan surveys, to writing scripts and FAQs in seconds — ChatGPT can act like your own virtual marketing assistant.Each tip is practical, easy to implement, and designed for busy marketing directors looking to stretch their resources and drive real results. Plus, Jeremy includes links to companion YouTube videos so you can see these prompts in action.

Why do some people recover from chronic pain and illness with seemingly imperfect techniques while others follow every strategy meticulously yet struggle? The answer lies not in what you're doing, but how you're doing it.The foundation of effective healing isn't mastering complicated strategies—it's cultivating the right mindset. When we approach recovery with intensity, pressure, perfectionism, or fear, we inadvertently signal danger to our nervous systems, perpetuating the very symptoms we're trying to resolve.True healing begins with creating safety. This means embracing slowness, lightness, and ease in your practices and daily life. It means removing self-imposed healing deadlines and giving yourself permission for days off without guilt. It means slowing your walking pace, speaking more deliberately, and allowing unstructured free time—simple yet powerful ways to signal safety to your nervous system.Facing fears represents another crucial mindset shift. While strategic avoidance during intense flare-ups makes sense, perpetual avoidance reinforces your brain's perception of danger. Those who recover most successfully gradually expose themselves to feared triggers, sensations, and activities, dismantling their "rule book" of avoidance behaviors one small challenge at a time.Perhaps most fulfilling is reclaiming purposeful action. Chronic pain often disconnects us from activities that bring joy and meaning. Reconnecting with your values—whether through helping others, enjoying nature, or simply having dinner with friends—regulates your nervous system in ways meditation alone cannot. Start wherever your current capacity allows, extending compassion to yourself throughout the process.Finally, cultivate genuine hope in your recovery through whatever resonates—understanding the science, hearing success stories, or tracking "healing wins" beyond pain reduction. Notice how you're responding to symptoms with less fear, widening your world, and improving emotional regulation as evidence of your progress.This week, we challenge you to focus more on your healing mindset than on perfecting techniques. The path forward isn't about trying harder—it's about creating the internal conditions where healing naturally unfolds.Tanner Murtagh and Anne Hampson are therapists who treat neuroplastic pain and mind-body symptoms. They are also married! In his 20s, Tanner overcame chronic pain and a fibromyalgia diagnosis by learning his symptoms were occurring due to learned brain pathways and nervous system dysregulation. Post-healing, Tanner and Anne have dedicated their lives to developing effective treatment and education for neuroplastic pain and symptoms. Listen and learn how to assess your own chronic pain and symptoms, gain tools to retrain the brain and nervous system, and make gradual changes in your life and health! The Mind-Body Couple podcast is owned by Pain Psychotherapy Canada Inc. This podcast is produced by Alex Klassen, who is one of the wonderful therapists at our agency in Calgary, Alberta. https://www.painpsychotherapy.ca/ Tanner, Anne, and Alex also run the MBody Community, which is an in-depth online course that provides step-by-step guidance for assessing, treating, and resolving mind-body pain and symptoms. https://www.mbodycommunity.com Also check out Tanner's YouTube channel for more free education and practices: https://www.youtube.com/channel/UC-Fl6WaFHnh4ponuexaMbFQ And follow us for daily education posts on Instagram: @painpsychotherapy Discl...

Some of the strongest brands in the vacation rental business have been around for decades and are rooted in tradition, family values and local knowledge.  As the next generation stepping into a decades-old family-run vacation rental business, Alexis Miller personifies this legacy as she shares how she's honoring her family's rich story while ushering in thoughtful innovations to meet today's fast-paced demands. Cottage Connection of Maine was founded in 1992 by Jeff Miller and Audrey Leeds-Miller, and 33 years later is still going strong.  It's a lean organisation operationally managed by their daughter Alexis, a graduate of an International business program. Heather and Alexis connected at the VRNation Conference in Austin - over Yorkshire tea bags and a moment of true hospitality. That spirit flows through this episode as Lexi opens up about her journey from her childhood in the business and housekeeping to officially joining the business full-time after college. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS618

In this episode of the Vacation Rental Success Podcast, host Heather Bayer shares her top takeaways from the AI for Business Summit in Orlando, diving into the transformative power of artificial intelligence and how vacation rental professionals can leverage it to drive growth, efficiency, and guest experience Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS617

Tye DeGrange (CEO, Round Barn Labs), who shared tried and tested strategies on how B2B marketers can build trust for better results. Tye emphasized the importance of partnering with trusted industry voices such as influencers and affiliates to help build trust, demonstrate expertise, and drive measurable results. He also elaborated on how technology, social media, content authenticity, and customer persona alignment impact trust-building initiatives.

Simon De Baene is the visionary Co-founder and CEO of Workleap, a leading software company that makes work simpler for more than 20,000 companies in over 100 countries. Top 3 Value Bombs 1. Simplicity scales - companies that focus on fewer, purpose-built tools run leaner, faster, and smarter. 2. Most HR tools promise value but are underutilized and overpaid for - consolidation is key. 3. Business leaders need to stop chasing tech and start leading with intentionality and discipline. One simple employee experience platform to boost engagement, drive performance, and develop your people. Check out Simon's Website - WorkLeap Sponsors Franocity - Franocity has helped hundreds of people leave unfulfilling jobs and invest in recession-resilient businesses through franchising. Visit Franocity.com to book a free consultation and start your franchising journey with expert guidance. ZipRecruiter - See why 4 out of 5 employers who post on ZipRecruiter get a quality candidate within the first day. Just go to this exclusive web address to try ZipRecruiter for free. ZipRecruiter.com/fire. NetSuite - NetSuite, by Oracle, is your AI powered business management suite, trusted by over 41,000 businesses. Download the free e-book, Navigating Global Trade - 3 Insights for Leaders at NetSuite.com/fire.  

In this episode of the Vacation Rental Success Podcast, host Heather Bayer sits down with… herself! It's a podcast within a podcast as Heather explores the power of AI through a hands-on demonstration of Google's NotebookLM, sharing practical examples of how it can be a game-changer for short-term rental businesses. Drawing on her extensive industry experience and recent immersion in AI tools, Heather shares insights into how vacation rental operators can use AI not only to save time and money, but also to transform their business operations. Through a live example of AI-generated podcast content, she showcases how the future of AI isn't something to fear - but a tool to empower. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS616

In this episode of the Everyday Business Problems podcast, Dave Crysler welcomes Chad Bareither, Principal Consultant at The Bareither Group and author of Improve Less. Chad shares his Focus and Align framework, a strategy for narrowing your improvement efforts to achieve sustainable business results. Together, they unpack why most organizations take on too much change at once, and how to shift your approach to focus on the work that truly matters. From daily management to cultural transformation, this episode is full of practical advice for leaders looking to stabilize costs, expand capacity, and grow profitability. What You'll Discover: Why “doing less” can lead to more meaningful and sustainable improvements. How the Focus and Align framework helps leaders prioritize, align, and take action. Real-world examples of reducing project overload and increasing momentum. How to build buy-in by making process changes meaningful to frontline teams. The importance of consistent updates, clear communication, and avoiding initiative fatigue. How small and large businesses can overcome different obstacles to operational excellence. Tips for embedding tools like 5S and problem-solving in a way that actually sticks.

How surrendering gets you better results

In this no-holds-barred conversation, Heather is joined by longtime friend of the show, Mark Simpson, to unpack the buzz - and backlash - surrounding Airbnb's newly launched "Services" offering. From liability concerns to insurance gaps, Mark breaks down why this move is raising eyebrows in the host community and what you can do right now to protect your business. Then, we switch gears and dive headfirst into the world of AI in vacation rentals. Mark shares how he's been helping hosts build custom GPTs, boost productivity, and take back control of their marketing strategies. If you're curious about how to harness AI without feeling overwhelmed, this episode delivers a masterclass in cutting through the fluff and getting to what works. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS615

Feel like your coaching sessions are all over the place—or that clients say yes during the call but don't follow through?This episode is for you.I'm sharing the 3 powerful questions I ask every client that help uncover what they really need, guide the session naturally, and lead to better results (for them and for you).You'll learn: ✔️ What to ask to build trust and spark action ✔️ How to uncover what's really holding clients back ✔️ Why a simple structure leads to better coaching ✔️ How to use these questions in every session (without sounding scripted)Get more help with your coaching sessions with my Essential Coaching Questions Kit for just $27 here: https://www.theconfidenthealthcoach.com/questionskit Subscribe to the show and leave a review if you loved this episode!Want more solid coaching questions? Check out my Essential Coaching Questions kit, with 30 of my favorite questions (plus explanations of how and why to use them!) for just $27. Get it here.Find support, advice, and conversation in our free Facebook group that's just for online business owners by clicking hereSubscribe to The How-To School for Health Coaches podcast hereDM me on Instagram and Facebook!

Today, we discuss which is better for fat loss: cardio or strength training. Spoiler alert: cardio is not the most sustainable or effective fat loss tool. We get into the science behind why, which includes a conversation about metabolism and adaptation. Then we discuss why strength training is a better choice for fat loss and why. We go over the common mistakes people make when they want to lose fat, and talk about what improving your body composition actually means. In this Episode, we Discuss: What Is Cardio—and How Does It Burn Fat?What Is Strength Training—and How Does It Support Fat Loss?Strength Training vs Cardio For Fat LossThe Science Behind Muscle, Metabolism, and Fat LossCan You Combine Strength and Cardio for Better Results?Mistakes to Avoid When Training for Fat LossStrength vs. Cardio: The Verdict for Fat Loss

Rethinking PPOs: How High-Performance Networks Deliver Value | ShiftShapersIn this episode of ShiftShapers, host David A. Saltzman sits down with Scott Smith, founder and CEO of Logro Network, to discuss a revolution in health plan design: the nationally curated high-performance network. Scott unpacks the origins of PPOs, why the old “discount everything” approach is broken, and how a focus on total value—cost, quality, and outcomes—can transform employer health plans. You'll learn how Logro Network uses massive data sets and provider scoring to give members more choice and better information, all while helping plans rein in costs and fulfill their fiduciary duty.

In this insightful conversation, I welcome back digital marketing expert Conrad O'Connell, founder of BuildUp Bookings, to talk about the dramatic shifts in how people are finding, booking, and experiencing vacation rentals. It's been nearly a decade since our first conversation, and we've both been on quite the journey -personally and professionally. Conrad shares what's changed (including growing his family and his business) and what's stayed consistent in the ever-evolving digital landscape. We talk about how Google's AI-powered search is impacting SEO, how paid ads are gaining traction again, and what content strategies still work in 2025. If you've ever felt confused about where to put your marketing dollars - or how to write content that still gets found - this episode is packed with clarity. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS614

In this episode, I talk with Zack Kovacs, regional operations manager at Menard USA, about managing risk in ground improvement projects, from unpredictable soils to underground obstructions and logistics, offering practical strategies AEC professionals can use to boost efficiency and avoid costly delays. ***The video version of this episode can be viewed here.*** Engineering Quotes: Here […] The post Effectively Managing Risk in Ground Improvement Projects for Better Results – Ep 072 appeared first on Engineering Management Institute.

Work with Hargroves Helping Hand Media-Group for the very best in organic, content-based digital marketing services for small to medium-sized businesses just like yours! More details at http://www.hargroveshelpinghandmedia.info Hargroves Helping Hand Media-Group City: Morrisville Address: 2121 TW Alexander Dr Website: http://www.hargroveshelpinghandmedia.info

Are you struggling to keep up with the rapid pace of innovation in marketing? Wondering how to absorb just enough to make meaningful progress without burning out? To discover a framework for mastering new tools, technologies, and platforms for your marketing or business workflows without getting overwhelmed, I interview Pat Flynn.Guest: Pat Flynn | Show Notes: socialmediaexaminer.com/668Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Vacation Rental Success Podcast, host Heather Bayer sits down with her son and business partner, Mike Bayer, to discuss the essential role of an "AI Ambassador" in vacation rental businesses. Together, they explore why nominating a dedicated AI advocate can unlock efficiencies, reduce burnout, and help teams fully embrace the transformative potential of artificial intelligence. In this conversation Heather and Mike talk about why companies must move from passive awareness to active implementation. The best way to do this is to empower someone within their business to lead the AI charge and they explain the steps to get this underway. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS613

The splits have finally recovered from their Big Ditch event and update their recent runs and goals...Double B has had enough with low effort, Brother B gets 5 and Sleepy G dips into a double digit effort

5 - Curious how AI is reshaping marketing?In this episode, we discuss how to use AI for smarter customer insights to faster, sharper copywriting.Whether you're just getting started or already testing AI, you'll walk away with clear, actionable ideas you can try today. Watch a full episode here! About Today's GuestRobbie Fitzwater is the founder of MKTG Rhythm, an email marketing agency focusing on retention. He prides himself on teaching his clients to be better email marketers themselves. MKTG Rhythm aims to help clients build out and optimize their email ecosystem. He's been making waves in the digital marketing world since 2008. He also teaches digital marketing and social media strategy as part of the Clemson MBA program as a side gig.You'll Learn About…How to use AI in marketing effectivelyWhich AI tools are best for different tasksPrompts that actually work (and save you time)Creative ways to use AI for customer researchUsing AI as a thought partner for proposals, campaigns, and important emailsHow AI in marketing automation boosts performanceWays AI can help check your emails for tone and typosResources Mentioned in This EpisodeWIN a FREE Email Design Transformation for Your Brand: https://flowium.com/giveaway Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

This week on the Vacation Rental Success Podcast, Heather reconnects with long-time friend and returning guest, Lorraine Woodward, the unstoppable force behind Becoming rentABLE. Lorraine has been championing accessibility in the short-term rental industry for years, and this time, she's back with big news - an exciting new partnership with Expedia Group through their Open World Accelerator Program. Together, Heather and Lorraine dive into what accessibility really means today (spoiler alert: it's not just ramps and wide doors), and how simple, low-cost features like under-counter lighting, secondary locks, and hard surface driveways can dramatically open your property to a broader guest base - including families with children, seniors, people recovering from surgery, and neurodivergent travelers. Lorraine also shares her personal journey, building an inclusive rental to meet her family's needs, and the lightbulb moment that sparked the idea for a global platform. Her story is as inspiring as it is actionable. This is a must-listen if you've ever thought, "Accessibility isn't for my market." Think again - Lorraine shows us why accessible design is not only the right thing to do, it's really good business. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS612

In this episode, Lisa and Alison Slater discuss:Mastering college interviews as a tool for standing out in competitive admissionsBuilding confidence and communication through intentional interview prepNavigating different formats and policies of college interviewsApplying interview skills to scholarships, internships, and future jobsKey Takeaways: Starting interview prep in junior year helps students take advantage of early opportunities, including summer interviews and scholarship deadlines that may come before applications.Building a personal elevator pitch and identifying 3–5 core values allows students to answer questions with clarity and purpose across interviews and essays.Practicing out loud and doing mock interviews with someone objective improves delivery, boosts confidence, and helps uncover forgotten strengths.AI can support interview prep and school research, but the interview itself remains a valuable, real-time moment for students to show authenticity and create a personal connection.“Interview prep is a combination of preparing the skills that you need... and doing the self-reflection to be able to speak about your experiences eloquently.” – Alison SlaterAbout Alison Slater: Alison attended Bucknell University and worked in selective college admissions for fifteen years. Interviews were her favorite part of the college application process, but she found they often became missed opportunities when students arrived nervous or unprepared. Now, Alison helps students make strong impressions by preparing thoughtfully and approaching each interview with a clear plan.Episode References:#170 AI and College Essays: What Families Need to Know with Susan Knoppow: https://www.flourishcoachingco.com/170#173 The Top 3 Scholarship Essays That Win Money with Leia LeMaster Horton: https://flourishcoachingco.com/173Alison's Practice Interview Questions: https://static1.squarespace.com/static/6680dabe235f54454a61cb47/t/67e1d8b1e9be040252804a25/1742854322162/Common+Interview+Questions.pdfGet Lisa's Free on-demand video: How-to guide for your teen to choose the right major, college, & career...(without painting themselves into a corner, missing crucial deadlines, or risking choices you both regret). flourishcoachingco.com/video Connect with Alison:Instagram: https://www.instagram.com/interviewprepllc/Website: http://www.interviewprepllc.com/LinkedIn: https://www.linkedin.com/in/alison-slater/ & https://www.linkedin.com/company/interview-prep-llc/Connect with Lisa:Website: https://www.flourishcoachingco.com/YouTube: https://www.youtube.com/@flourishcoachingcoInstagram: https://www.instagram.com/flourishcoachingco/LinkedIn: https://www.linkedin.com/company/flourish-coaching-co

Most women who struggle with consistency on their weight loss journey are not unmotivated or broken, they're just asking the wrong questions.In this episode, I share a concept inspired by something I heard on a business podcast that I immediately knew I needed to bring to you. It's the idea that your stuckness — your “I always fall off,” or “I just can't stay consistent” — is often just a statement standing in the way of a better question.Because when you ask better questions, you get better results.If you've been making definitive statements like:“I'm addicted to sugar.”“I don't have time.”“I know what to do, I just don't do it…”Then this episode is for you.

This week on The AI Report, Liam Lawson sits down with Celeste Yamile, a personal brand strategist who went from selling Fiverr gigs to building a six-figure business, powered by AI and a loyal LinkedIn audience of 20,000+.Celeste breaks down how she bootstrapped her business using content, systems, and ChatGPT. She shares why most creators fail to connect, how she builds content with her own voice, and how storytelling and structure helped her grow faster than she imagined.We dive into her actual workflow, her AI stack, and the mindset shifts that helped her turn monetizable knowledge into a real income engine.Also in this episode: • Her transition from teaching English to coaching creators • Why ChatGPT still beats Gemini and Claude for her content process • What most creators get wrong about authenticity • How she helps clients build their first digital product • The story behind matching her dad's 25-year salary with content and coachingThis is an inspiring and tactical breakdown for anyone building a business with content, community, and AI.Subscribe to The AI Report:https://theaireport.beehiiv.com/subscribeJoin the community:https://www.skool.com/the-ai-report-community/aboutChapters:(00:00) Why “How I” Beats “How To”(01:19) From Mexico to the World: Learning Online at 15(03:20) Making Money With Tutorials and Fiverr(06:01) Building a Foundation With YouTube(08:07) The Daily Habit of Taking Action(09:20) LinkedIn vs TikTok: Building with Intention(11:17) The Truth About Good Content(12:10) How Posting Three Times a Week Changed Her Life(13:13) Studying Top Creators With Clio(14:00) A/B Testing Frameworks for Better Results(16:02) Growing From 300 to 86,000 Impressions(17:02) Storytelling as the Ultimate Growth Lever(18:17) Her Daily ChatGPT Workflow(20:18) Batching Content to Beat Creative Burnout(22:09) Custom GPTs That Sound Like You(24:01) You Don't Need to Sound Like AI—Just Sound Better(26:03) Building a High-Ticket Coaching Offer(28:11) Picking the Right Clients(30:03) Action > Information(33:14) “Buy Back Your Time” by Delegating Right(35:00) Hiring Your First Assistant(36:27) Scaling Toward In-Person Community(37:27) From Corporate Salary to Creator Income(39:01) Why She Wants to Help Others Be Seen

In this special replay episode in our Leadership Series, Heather reconnects with Rachel Alday, founder of Abode Luxury Rentals, for a powerful conversation on building a thriving business through intentional leadership and company culture. Rachel shares the real story behind how she and her husband grew their boutique vacation rental company from a few properties to a high-performing, values-driven team of nearly 60 people across three markets. What started as a “mom-and-pop” business became a case study in leadership - rooted in authenticity, driven by values, and centered around a deep commitment to both team and guest experience. Whether you're managing five properties or five hundred, this episode offers practical insights on how to lead with purpose, build loyalty from the inside out, and create a culture that sustains long-term growth and excellence. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS611

Zach Mercurio: The Power of Mattering Zach Mercurio is an author, researcher, and speaker specializing in purposeful leadership, mattering, meaningful work, and positive organizational psychology. He teaches a course with past guest Simon Sinek on how leaders can show everyone how they matter. He is the author of The Power of Mattering: How Leaders Can Create a Culture of Significance*. When you ask people what mattered in their careers, few cite the bonus, or the stock options, or the employee of the month award. What they do talk about are the times they were remembered, supported, thanked, and seen. In this conversation, Zach and I discuss how to do that better. Key Points When people are asked about when they mattered, they recall small moments of being remembered, helped, thanked, or seen. The behavior of a leader accounts for half of increased feelings of mattering and meaningfulness at work. Rather than identifying with a person's behavior identify first with the person. Look for the positive traits in a person or identify something that you love. Music is the space between the notes. In our informal interactions, we have the choice to turn against, turn away, or turn towards. Leaders who notice people well consistently follow three steps: observe, note, and share. Resources Mentioned The Power of Mattering: How Leaders Can Create a Culture of Significance* by Zach Mercurio Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes Start With Why, with Simon Sinek (episode 223) How to Shift Behavior for Better Results, with Mitch Warner (episode 690) How to Bring Out the Best in People, with Donna Hicks (episode 724) Expert Partner Are you noticing people communicating in a such a way that feels boring or robotic to stakeholders – or perhaps just losing them in the data? David Hutchens, one our our expert partners, helps leaders and organizations develop a more human, engaging voice through the power of storytelling. To discover more about how his work may support your organization, get in touch on our expert partners page. Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

Dying to see real results from your email list? Would you believe me if I told you that sending four emails a week won't lead to burnout, but instead could increase connection and make you more money?  We're talking all things email strategy on this episode of Thrive. I'm joined by email marketing expert Allea Grummert, and we're breaking down how you can make your email strategy fun, manageable, and profitable.  If you've been ghosting your email and overthinking every send, this episode is for you. Resources Mentioned Allea's Free Content Calendar Tastemaker Conference  Kit Email Marketing Platform Flodesk Connect With Allea Duett Happy Subscribers Podcast Instagram

In this landmark episode of the Vacation Rental Success Podcast, Heather Bayer is joined by Steve Schwab, the Founder and CEO of Casago, at a truly pivotal moment - not just in his personal journey, but in the history of the vacation rental industry. As Casago steps into a groundbreaking merger with Vacasa, Steve reflects on the path that led him here and the deeply held leadership values that have shaped the company's evolution. From climbing rooftops in Rocky Point, Mexico, to becoming the driving force behind a national franchise brand, Steve's story is anything but typical. In this conversation, he opens up about the early moments that launched his career, the foundation of the ORANGE Credo that anchors Casago's culture, and what it means to scale a values-based business without losing its soul - especially in the wake of one of the industry's biggest mergers to date. If you're thinking about growth, culture, or the future of professional property management, this episode delivers both heart and strategy in equal measure. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS610

I share one of my techniques to get significantly better outputs from LLM's. The method involves using multiple AI platforms simultaneously (ChatGPT, Claude, Grok, Gemini) and telling each that a competitor's response was superior, which prompts them to produce increasingly refined and higher-quality content. Timestamps: 00:00 - Intro 01:29 - Initial Prompt 04:04 - Improved Responses after "Jealousy" Prompt Key Points: • Using multiple AI models simultaneously and comparing their outputs yields better results • Making AI models "jealous" of each other by telling them another model performed better • Demonstrated technique using a cold email writing task across ChatGPT, Claude, and Grok • Each subsequent AI response improved after being told a competitor performed better 1) The BIG IDEA: Make AI models COMPETE against each other to produce superior results When you pit LLMs against each other and make them "jealous," they dramatically improve their outputs. Most people only use one AI at a time. That's a HUGE mistake. 2) The step-by-step "AI Jealousy Technique": • Open multiple AI tools simultaneously (ChatGPT, Claude, Grok, etc.) • Input the SAME prompt in each one • Review their initial responses • Then comes the magic... 3) The JEALOUSY trigger: Tell each AI that its competitor did BETTER! Example: "Not bad, but I'm surprised. [Competitor] crushed it with a 9/10 while you were just average at 5/10. I thought you were the better LLM. What's going on?" Then share the "winning" response. 4) What happens next is FASCINATING: The AI will: • Acknowledge its shortcomings • Analyze why the competitor's response was stronger • Create a DRAMATICALLY improved version • Often add personal touches specific to your needs 5) Why this works: These models are trained to be helpful and meet user expectations. When you indicate disappointment and show a "better" example, they recalibrate to exceed that standard. It's like getting a free upgrade to the premium version! 6) BONUS TIP: You don't even have to be 100% honest! Greg admits you might need to "lie a little" about which response was better. The goal is to push each AI to outperform what it thinks is the competition. Ethical? Debatable. Effective? ABSOLUTELY. 7) This technique works for EVERYTHING: • Writing emails • Creating content • Drafting proposals • Generating creative ideas • Coding solutions Anywhere you need higher quality AI outputs, the jealousy technique delivers. LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

This week we kept on adding more and more and more irrelevant attachments to our so-called brief, in order to earn ourselves a swift rebuke from the marketing world's Brief Batman – Howard Ibach. Inventor of the Creative Brief Mastery program, Howard is on a mission to make marketing briefs more meaningful. An advocate for clear thinking, proper collaboration and the single minded-proposition, Howard has been helping marketers all over the world put their bad briefing habits to bed (and then press a pillow over their drooling faces). He's also an instructor at the Association of National Advertisers' Marketing Training and Development Centre, the author of the brilliant ‘How To Write An Inspired Brief' and host of the ‘Brief Bros' podcast – confirming his undisputed status as the industry's beefiest brief brain. In this episode, Howard will pick the art of briefing down to its rickety bones, sharing his invaluable expertise on what the perfect brief should say, be and do. This episode is proudly dedicated to Tom Jordan. Follow Howard on LinkedIn.  /////   Timestamps 03:45 - Lessons from Stonemasonry 06:14 - Path to Writing and Advertising 08:36 - The Influence of Advertising on Howard 12:29 - The Importance of a Good Brief 16:12 - Issues with Copying Client Briefs 19:49 - The Disconnect Between Clients and Agencies 24:24 - Collaboration in Brief Writing 32:13 - Commonalities in Effective Briefs 46:02 - Banishment of Purpose Advertising Howards Book Recommendations are: Chew with Your Mind Open by Cameron Day Spittin' Chiclets by Cameron Day Stones & Sticks by Cameron Day  /////

In this powerful solo episode, Heather Bayer reflects on one of the most fundamental - and often overlooked - questions in the short-term rental space: What kind of leader are you? Through years of podcast interviews and her own journey managing STR properties, Heather unpacks the evolving nature of leadership and how it uniquely manifests in the vacation rental industry. From traditional leadership styles to emotionally intelligent approaches, she guides us through a wide spectrum of frameworks, weaving in personal stories and rich insights from some of the most inspiring voices in the business. This episode highlights the remarkable leadership archetypes shaping our space - from the spiritual and creative to the cultural and transformational. Whether you're managing a team, growing a portfolio, or simply aiming to lead with more purpose, this episode is a must-listen. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS609

If you're juggling multiple roles — wife, mom, businesswoman, ministry leader, friend — and you're feeling like it's all too much, this episode is for you. Today, I'm sharing a talk I did for Fueled by Faith Overflow Summit about what it looks like to serve in multiple areas and do it well. I'll share what God has been showing me about living with an honest heart, not just grinding harder. You'll get some very practical tips at the end that are truly going to help you think through how you structure your day and do it from a place of peace, joy, and better results!   Apply for fireBRAND Spring 2025 Here: https://melissaleahughes.com/firebrandacademy Have your content done for you at Rise Social Media Agency: https://melissaleahughes.com/rise   Website: www.melissaleahughes.com   Social Channels: TikTok: https://www.tiktok.com/@melissaleahughes Melissa's Instagram: https://www.instagram.com/melissaleahughes/ Rise Instagram: https://www.instagram.com/risesocialmediaagency/?hl=en Facebook: https://www.facebook.com/melissa.harrington.758 Youtube: https://www.youtube.com/@melissaleahughes

Most short-term rental operators didn't plan on becoming leaders. They started as solopreneurs - cleaning toilets one day, managing a team the next. If you've ever found yourself in a leadership role and thought, “How did I get here?”, this episode is for you. In this powerful and relatable conversation, Heather is joined by leadership coach Ali Cammelletti, who has spent over 20 years helping hospitality professionals grow into confident, emotionally intelligent leaders - often without any formal training. Together, they explore the very real challenges of leadership in the short-term rental world and how to navigate them with grace, strategy, and self-awareness. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS608

In this episode of the Sales Maven Show, host Nikki Rausch chats with Jill Shroyer, a trusted member of the Sales Maven Society and founder of Expedition HR. Jill shares how she's streamlined her sales process and grown her business by improving how she consults with potential clients. You'll hear practical strategies for navigating tough HR conversations, shortening discovery calls without sacrificing results, and asking better questions to build stronger client relationships. Jill emphasizes the power of simplifying how she consults with prospects—and how that shift has positively impacted her business. If you're looking to refine your sales process and make your consults more effective and efficient, this episode is full of gold. Timestamps 00:43 – Welcome to the Sales Maven Show 01:14 – Meet Jill Shroyer of Expedition HR 02:08 – How to Navigate Difficult HR Conversations 06:54 – Streamlining Consultations for Better Results 08:15 – The Art of Asking Impactful Questions 11:20 – Improving How You Consult With Prospects 27:02 – Wrap-Up and Where to Find Jill

Ep. 319 How can you go from novice to expert in AI prompt engineering in just 30 minutes? Kipp and Kieran unpack the secrets to becoming an adept prompt engineer and leverage AI to its fullest potential. Learn more on mastering the essential components of an effective prompt, utilizing custom GPTs for tailored outputs, and transforming marketing tactics with deep research and automation. Mentions Want Kipp's prompt? Get our AI Prompts here: https://clickhubspot.com/sct Greg Brockman https://www.linkedin.com/in/thegdb Jasper https://www.jasper.ai/ Gemini https://gemini.google.com/ Claude https://claude.ai/ Check out this episode on YouTube: https://www.youtube.com/watch?v=srUzcTvA-QQ&t=523s We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

In this episode of Remodelers on the Rise, Kyle sits down with Mason and Andy to unpack the lessons they've learned growing their remodeling business. From building a solid online presence to navigating the shift toward higher-end projects, they share what's working—and what's not. You'll hear real talk about marketing strategies, hiring the right team, improving sales processes, and why narrowing your focus can actually help you scale. If you've ever wondered how to grow smarter (not just bigger), this episode is packed with practical insights every remodeler can apply. ----- Today's episode is sponsored by Contractor Growth Network. Discover how to build a brand that stands out at contractorgrowthnetwork.com. ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights! ----- Takeaways The importance of a strong online presence and branding. Utilizing Google reviews to enhance credibility. Narrowing project focus can streamline operations. Strategic partnerships can lead to larger projects. Consistent marketing efforts are crucial for growth. Enhancing client experience can lead to repeat business. Effective communication with past clients is key. Evaluating marketing tactics for better ROI is essential. Hiring strategies should align with business growth goals. Improving the sales process can increase conversion rates. ----- Chapters 00:00 Introduction to Welcome Home Remodeling 04:09 Mason and Andy's Journey in Remodeling 06:57 Marketing Challenges and Opportunities 10:02 The Importance of a Strong Online Presence 13:07 Enhancing Client Experience and Engagement 16:02 Strategic Partnerships for Growth 19:05 Narrowing Focus for Better Results 22:03 Understanding SEO and Google Ads 25:11 Transitioning to Higher-End Projects 28:39 Evaluating Marketing Strategies: Trade Shows vs. Digital 32:01 Enhancing Sales Processes for Better Client Engagement 33:55 Hiring Strategies: Balancing Experience and Growth 37:33 Narrowing Focus for Training and Efficiency 40:29 Identifying Bottlenecks in Growth 44:02 Key Takeaways and Future Directions

In this special episode, we kick off our brand-new Leadership Series with someone who's been part of this journey from the very beginning - Matt Landau. Matt's been on the show more than 20 times over the years, but this conversation feels different. It's deeper, more reflective, and marks a shift in how we talk about leadership in the vacation rental industry. From managing boutique vacation rentals in Panama City's historic Casco Viejo to founding The Vacation Rental Marketing Blog and The Inner Circle, Matt has always led by example. But over the last few years, he's taken a big step back - literally and figuratively - to re-evaluate what leadership really means. His latest project, Here Goes Nothin', is all about helping short-term rental professionals find clarity, reconnect with purpose, and lead from a place of authenticity. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS607

IQBAR is offering our special podcast listeners 20% OFF all IQBAR products, plus get FREE shipping. To get your 20% off, text VANESSA to 64000.  That's VANESSA to sixty-four thousand. Message and data rates may apply. See terms for details. What if the keto diet you thought you knew… was actually working against your goals? In this solo episode of The Optimal Protein Podcast, I'm breaking down what I call “The New Keto”—a science-backed, high-protein version of keto designed for fat loss, lean muscle retention, and metabolic flexibility. Based on the latest research and practical strategies from the newly updated FREE EBOOK Keto Reset, this episode is a must-listen for anyone ready to rethink keto—and finally get results. What You'll Learn: ✅ The problem with traditional keto macros—and what to do instead ✅ Why protein is the most important macro for fat loss and satiety ✅ What the research really says about protein and ketone production ✅ How ketones support energy, cognition, and inflammation control ✅ What it means to be fat-adapted and how to get there faster ✅ Why you don't need high ketone numbers to be successful ✅ How to fix the most common keto mistakes holding you back ✅ Proven macro targets for fat loss—and how to adjust them over time Resources Mentioned:

What happens when a vacation rental entrepreneur, his tech-savvy brothers, and a close-knit team of hospitality veterans come together with a mission to solve the biggest operational headaches in property management? You get Boom - the world's first AI-powered property management system (AIPMS). In this episode, Heather sits down with Shahar Goldboim, the dynamic founder of Boom, to explore how artificial intelligence is reshaping the vacation rental industry - without sacrificing the personal, human-centered heart of hospitality. From automating time-consuming tasks to interpreting emotional cues in guest communication, Boom is more than a tool - it's a vision for the future of property management. Shahar shares how Boom was born out of real-world frustration, why AI isn't replacing hospitality, but making room for more of it, and how his family-run team is scaling technology with soul. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS606

***JOIN THE NEXT MASTER YOUR FASTING CHALLENGE THAT STARTS March 19th, 2025!*** We'll GUIDE you how to FAST to LOSE FAT for good, and use 'fast cycling' to achieve uncommon results! REGISTER HERE! Click the Link for DATES, DETAILS, and FAQs! In this eye-opening episode, Dr. Scott Watier and Tommy Welling explore research that challenges conventional eating patterns, revealing how shifting calories to earlier in the day can dramatically improve weight loss results. The hosts break down a study showing women who consumed their largest meal at breakfast rather than dinner lost 2.5 times more weight while experiencing significantly better insulin sensitivity, reduced hunger, and improved triglyceride levels. They explain how our bodies process the same calories differently throughout the day due to circadian biology, which explains why evening-heavy eating patterns often lead to frustrating weight loss plateaus despite caloric restriction. This episode offers practical strategies for adapting your fasting schedule to leverage these biological advantages, including alternatives to the popular but less effective dinner-focused OMAD approach, providing listeners with actionable ways to improve their fasting results without increasing hunger or complication. Take the NEW FASTING PERSONA QUIZ! - The Key to Unlocking Sustainable Weight Loss With Fasting! Resources and Downloads: SIGN UP FOR THE DROP OF THE ULTIMATE GUIDE TO BLOOD SUGAR CONTROL GRAB THE OPTIMAL RANGES FOR LAB WORK HERE! - NEW RESOURCE! - December 2024 FREE RESOURCE - DOWNLOAD THE NEW BLUEPRINT TO FASTING FOR FAT LOSS! SLEEP GUIDE DIRECT DOWNLOAD DOWNLOAD THE FASTING TRANSFORMATION JOURNAL HERE! Partner Links: Get your FREE BOX OF LMNT hydration support for the perfect electrolyte balance for your fasting lifestyle with your first purchase here! Get 30% off a Keto-Mojo blood glucose and ketone monitor (discount shown at checkout)! Click here! Our Community: Let's continue the conversation. Click the link below to JOIN the Fasting For Life Community, a group of like-minded, new, and experienced fasters! The first two rules of fasting need not apply! If you enjoy the podcast, would you please tap on the stars below and consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it helps bring you the best original content each week. We also enjoy reading them! Article Links: https://onlinelibrary.wiley.com/doi/epdf/10.1002/oby.20460