Podcasts about better results

In this episode, I share four chatbot strategies for teachers to go beyond basic prompts and get more meaningful results. You'll also hear how to assign a role, refine responses through conversation, use the "ask me questions" technique, and transform existing materials with file uploads. If you want to use AI as a collaborative partner to save time and create stronger classroom resources, this episode has you covered! Show notes: https://classtechtips.com/2026/06/09/chatbot-strategies-for-teachers-374/ Sponsored by Pollzy: https://pollzy.co/ Follow Monica on Instagram: https://www.instagram.com/classtechtips/  Take your pick of free EdTech resources: https://classtechtips.com/free-stuff-favorites/   

What if colour work could be approached less like guesswork and more like investigation? In this episode I'm joined by Samantha Blues, founder of Colour Science Investigation, who explains her crime-scene-style framework for helping stylists move from guessing to predicting in colour. Samantha discusses why many stylists are taught to focus on the finished look rather than what is happening inside the hair, and why hair reading, residue, underlying pigment and consultation questions are essential. She also covers toners, colour correction and the limits of relying on formulas alone, saying the goal is to build confidence, structure and better client communication. Hit Play!   CHAPTERS 5:03: Why the Industry Fails Stylists 10:10: Toning Without Panic 12:24: Samantha's Personal Turning Point 14:43: What Makes Great Colour 15:44: Stronger Consultations, Better Results 18:19: Hidden Colour Problems Exposed 20:15: Simplifying the Science 22:24: Inside the Six-Week Course 22:56: Why This Course Matters 25:27: Finding Time to Learn 27:11: Confidence, Loyalty, and Pricing Power 30:10: Facing Embarrassment and Learning 31:22: Brand Neutral and Accessible 33:09: Why Guessing Leads to Disaster     EPISODE RESOURCES FOR ALL COURSES AND MORE WITH SAMANTHA BLUES VISIT HERE CONNECT WITH SAMANTHA ON INSTAGRAM @SAMANTHABLUESCOLOURCOACH DISCOVER TODAY SPONSORS KERATIN COMPLEX PRODUCTS HERE TICKETS TO HAIRCON CLICK HERE USE CODE HTCI10 FOR 10% DISCOUNT

What if the newest “miracle” weight loss prescription is hiding the SAME root problem as Ozempic?Retatrutide is being called the next-generation fat loss breakthrough… promising even MORE dramatic results than Ozempic. But before you jump on the hype, there's something no one is talking about.Could rapid weight loss come at the expense of your metabolism, muscle mass, hormones, and long-term health?Watch until the end before deciding if Retatrutide is really “better.” Supplements Featured In This Episode:• Acceleradine® Iodine https://www.acceleratedhealthproducts.com/products/acceleradine-iodine-supplement  • Accelerated Methylene Blue® https://www.acceleratedhealthproducts.com/products/accelerated-methylene-blue-supplement • Accelerated Thyroid® https://www.acceleratedhealthproducts.com/products/accelerated-thyroid-supplement • Accelerated Fast® https://www.acceleratedhealthproducts.com/products/accelerated-fast-supplement • Accelerated Liver Care® https://www.acceleratedhealthproducts.com/products/accelerated-liver-care• Accelerated Cellular Detox® Powder https://www.acceleratedhealthproducts.com/products/accelerated-cellular-detox-powderNot sure what food to eat and avoid? This guide is for you.⬇️

The quality of your thinking determines the degree of success in your job, your business and your life." We can all acknowledge the truth of that statement. Yet, few of us have ever thought about how we think or done something to improve our thinking skills.  In this piece, I present four simple steps to take that will make an immediate impact on the quality of your thinking. *************************************************************************** Check out the X-I Community

The quality of your thinking determines the degree of success in your job, your business and your life." We can all acknowledge the truth of that statement. Yet, few of us have ever thought about how we think or done something to improve our thinking skills.  In this piece, I present four simple steps to take that will make an immediate impact on the quality of your thinking. *************************************************************************** Check out the X-I Community

In this episode of The Macro Hour, Nikkiey Stott tackles one of the biggest misconceptions in fitness: that more is always better.If you've been feeling run down, stuck in a plateau, or frustrated that your hard work isn't translating into results, your body may be asking for recovery—not more workouts.Nikkiey breaks down the importance of deload weeks, how strategic recovery supports muscle growth and long-term progress, and why taking a step back doesn't mean you're falling behind. In fact, it may be exactly what your body needs to move forward.Because recovery isn't a setback—it's part of the process. Join Our Free WarriorBabe CommunityTake the Free Quiz - Get Your Personalized WB4 Plan Get Toned With The Macro Method + 7 Bonus Gifts  If you've got a story about how The Macro Hour Podcast has positively impacted your life, we'd love to hear from you! Fill out this short form for a chance to be featured!Wanna collaborate with WarriorBabe? Click HERE! Follow Nikkiey and WarriorBabe's Socials:WarriorBabe - Instagram | Facebook | YouTube | WebsiteNikkiey - Instagram | Facebook | TikTok Welcome to The Macro Hour Podcast, where we talk about mindset, methodology, and tactics that will help you lose body fat, build muscle, be strong, and feel insanely confident. We've got a no-bullshit, no-nonsense approach with a lot of love ...

What you'll learn in this episode: ● How to balance confidence with humility to build trust and influence ● Why behavior — not strengths or weaknesses — defines your effectiveness ● The 5-person leadership model inspired by military structure ● How to use pre-decision compasses to respond, not react ● Why emotional connection is more powerful than logic in leadership ● How to lead yourself first to lead others better    

When it comes to politics and policymaking, the present era is among the most divided and rancorous in modern American history. At the national level, the U.S. seems as if it's more divided than ever on a host of basic issues. But is this really the case? CEO of the national nonprofit, the NewDEAL Forum, Debbie Cox Bultan, says when you dig a little past the surface, it becomes evident that, in many ways, Americans are not as divided as it might seem. Especially at the state and local levels, it turns out that large majorities are actually in agreement on many of the issues that matter most and in their desire that public officials of all parties work together to find common ground solutions. In Part One of Newsline's extended conversation with Bultan, we explored her group's findings about the many fundamental issues on which large majorities of Americans agree and their shared desire that elected leaders of all stripes find ways to work together and compromise to promote the common good. In Part Two, we learned more about how the New Deal Forum is working to lift up the notion that public service can and should remain a thoroughly honorable profession. We also discussed the importance of combating the scourge of gerrymandering and election rigging that is afflicting our politics in the aftermath of a recent Supreme Court ruling that guts the federal Voting Rights Act. Click here to listen to the full interview with the NewDEAL Forum's Debbie Cox Bultan.

  00:00 The Importance of Pricing in Coaching 02:51 Premium Pricing as a Filter 06:05 Selling Expertise, Not Time 08:49 The Role of Accountability in Coaching 11:56 Attracting the Right Clients 15:03 Quality Over Quantity in Offerings 17:46 The Misconception of Features 21:10 Building a Sustainable Business Model Briankeanefitness.com

Australia hasn't had real productivity growth in six years, but the government keeps spending more and taxing more to cover the gap. Nick goes through the federal budget numbers, what productivity actually means when you strip out the spin, and why the answer might not be another tax bracket or another levy, but actually spending less. On this episode, we discuss: (00:00) Intro (00:17) Free Public Transport in Victoria and the $400 Million Price Tag (00:58) Jacinta Allan on Sunrise and Victoria's $200 Billion Debt (02:41) Federal Budget Reforms: CGT, Negative Gearing, Family Trusts (03:42) Why Cutting Costs Is Easier Than Growing Revenue in Business (06:06) Zero Productivity Growth for 6 Years and $786 Billion in Spending (07:53) Why Government Doesn't Run Like a Business (10:51) Public Sector Healthcare Productivity Down 13.5% Since 2017 (14:03) The $15 Billion CFMEU Money Nobody Investigated (14:51) COVID Business Packages and 11% Non-Deductible ATO Interest (17:16) Should the PM Earn $10 Million per year for Better Results (22:37) Why More Australians Are Paying Attention to Government Waste (25:16) The $20 Million Campaign to Pump Your Tyres Check out the free resources from Inovayt here. Send us an email: hello@thenumbersgamepodcast.com.au The Numbers Game is brought to you by Future Advisory & Inovayt. Hosts:Nick ReillyJason Robinson This podcast is produced by VIDPOD. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Chicago Bears prioritized adding speed to their defense for much of the offseason, including last week's NFL draft. Will that speed lead to better defensive play next season?Become a supporter of this podcast: https://www.spreaker.com/podcast/shaw-local-s-bears-insider-podcast--3098936/support.

SummaryIn this episode, Chase and Chris talk all about meal prep and why it matters more than you think. They explain that meal prep does not have to be complicated or take hours in the kitchen. It can be simple and flexible based on your lifestyle.They break down different ways to meal prep, like cooking full meals, batch cooking proteins, or using quick and easy options like frozen foods. The goal is to find what works best for you, not follow a perfect plan.They also explain how meal prep helps you save time, money, and stress. When your food is ready, you don't have to think about what to eat when you're tired or busy. This makes it easier to stick to your goals.Chase and Chris also talk about common mistakes, like trying to be perfect or thinking you need to cook something new every day. They share tips to keep things simple, like repeating meals, using the same ingredients, and planning ahead.At the end of the day, meal prep is about making your life easier and setting yourself up for success.Chapters(00:00) Why Meal Prep Feels Overwhelming(02:00) Meal Prep Is Like a GPS for Your Goals(03:45) Removing Decision Fatigue with Prep(06:00) Simple Breakfast and Lunch Strategies(08:15) Why Winging It Doesn't Work(10:00) Different Types of Meal Prep Explained(13:00) Batch Cooking and Keeping It Simple(16:00) Perfectionism Is Holding You Back(18:00) How to Start Meal Prepping the Right Way(21:00) Stop Overcomplicating Your Meals(22:30) How Prep Helps You Stop Obsessing Over Food(24:00) Smart Grocery Shopping and Ingredient Hacks(26:00) Why Prepping Leads to Better Results(27:30) Fix Your Systems, Not Your Motivation(30:00) Real Life Barriers and How to Handle Them(32:00) Making Meal Prep Fast and Efficient(33:30) You Do Have Time… You're Just Choosing Other Things(35:00) Making Meal Prep Fun and SustainableSUBMIT YOUR QUESTIONS to be answered on the show: https://forms.gle/B6bpTBDYnDcbUkeD7How to Connect with Us:Chase's Instagram: https://www.instagram.com/changing_chase/Chris' Instagram: https://www.instagram.com/conquer_fitness2021/Facebook Group: https://www.facebook.com/groups/665770984678334/Interested in 1:1 Coaching: https://conquerfitnessandnutrition.com/1on1-coachingJoin The Fit Fam Collective: https://conquerfitnessandnutrition.com/fit-fam-collective

If you feel overwhelmed in your business, or like you're doing everything but not getting results, this episode is your reset.Most entrepreneurs default to doing more: more content, more offers, more strategies. But instead of creating momentum, that approach leads to confusion, lack of focus, and little to no traction.In this episode, Tara challenges that instinct and breaks down how to simplify your business so you can finally start seeing better results. She walks through why chasing too many ideas keeps you stuck, what it actually takes to gain traction, and how to focus on the one thing that will move your business forward.This isn't about doing more for (or in) your business. It's about doing less - with intention.

In this highlight episode of How to Run a Successful Business and Still Have a Life, Stacey revisits one of the most popular conversations on how to attract new customers online using simple and sustainable strategies. She explores what to do when your usual tactics—like Facebook or Instagram ads—start feeling stale or expensive, and explains how refreshing your online presence can make a huge difference. Stacey walks listeners through reviewing their website with fresh eyes, ensuring their messaging speaks directly to customer problems and making sure keywords and SEO are working for them, not against them. She highlights the value of keeping content updated through blogging and shows how AI tools can make creating useful, relevant posts quicker than ever. She also dives into strategic social media—posting with purpose rather than just showcasing products—and encourages business owners to focus on the platforms where their ideal customers actually spend time. Finally, Stacey reinforces the power of email marketing, reminding listeners that consistent, helpful communication builds trust and keeps customers engaged. This episode offers practical ideas you can implement right away to boost your online visibility. Stacey wraps up by teasing next week’s episode, where she’ll explore how to attract customers offline.See omnystudio.com/listener for privacy information.

The IRS is touting its performance during this year's filing season as evidence that it can still carry out its tax duties despite losing more than a quarter of its workforce under the Trump administration. The agency's top official says technology improvements at the IRS are making it easier for taxpayers to get help online and that it's seen a year-over-year decrease in phone calls. Federal News Network's Jory Heckman has more. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ever walked out of a workout feeling drained, shaky, or like you just don't have it in you anymore… even though you're trying to do all the right things? This is one of the biggest shifts I see with women over 40—and it has everything to do with how you fuel your body. In this episode, I'm breaking down why fasted workouts can actually work against you in midlife, especially when you're trying to lose weight and support your hormones. Your body isn't responding the same way it did in your 20s, and that's not a problem—it just means we need a smarter approach. We're talking simple, doable ways to fuel your workouts so you can strength train with energy, support recovery, and actually build muscle. I'll walk you through how much protein you need before a workout, when to eat, and what to keep it simple and effective. If you've been feeling stuck, exhausted, or like your workouts aren't paying off anymore—this one will give you clarity. Go listen in, and then come join me inside my Facebook community so we can keep this conversation going.   FULL BLOG + SHOW NOTES Read the full post:

"You're not failing because you're not trying hard enough. You're probably just doing the right things at the wrong time." - Tami Stackelhouse Have you ever felt the frustration of doing everything you're supposed to be doing, but nothing seems to be working? You're following the advice and showing up for yourself as best you can, but instead of things getting easier, it feels like you're stuck or even sliding backward. That's a really hard place to be. Over the years, what Tami has seen time and time again is that managing your symptoms is not about doing more or trying harder. Pushing into habits, routines, or even healthy changes before your body or your life is ready can actually backfire. When the foundation isn't ready, even good habits won't help. Understanding where you are and what your body needs at that stage can change everything. In this solo episode, Tami introduces the Fibro Hierarchy of Needs, a framework designed to help you understand why progress can feel so inconsistent and what to focus on instead. She walks through the different layers, from stabilizing your body and environment, to rebuilding connection, trust, and eventually expanding your life beyond symptom management. This episode offers a clearer path forward for anyone who feels stuck, overwhelmed, or like nothing is working, and a way to start aligning your efforts with what your body actually needs right now. In this episode, Tami introduces the Fibro Hierarchy of Needs, a framework designed to help you understand where to focus your efforts at different stages of your fibro journey. She shares the stages of the Fibro Hierarchy of Needs, why progress depends on building from the right foundation, why your body needs to feel safe before habits can stick, reducing chaos and creating a supportive setup around you, the importance of belonging and connection, rebuilding trust in yourself after unpredictable symptoms, expanding your life beyond just managing symptoms, why feeling stuck is usually a problem of perspective, how to identify your next step based on where you are in the hierarchy, guidance and support in moving forward with clarity, giving back and becoming a helper once you have walked the path, remembering that the goal is not just symptom management but building a meaningful life, and more.           Note: This episode is not meant to be medical advice. Every person and every situation is unique. The information you learn in this episode should be shared and discussed with your own healthcare providers. To learn more about the resources mentioned in this episode, visit the show notes. For daily doses of hope, inspiration, and practical advice, join Tami on Facebook or Instagram. Need a good book to read? Download Tami's books for free. Ready to take back control of your life and health? Schedule a complimentary consultation with a Certified Fibromyalgia Coach®.  

Another top 10 episode (declared by Rubes herself!)

Is AI making your people more capable, or just more dependent? In this solo episode of The Good Leadership Podcast, Charles Good explores one of the most important leadership questions of the AI era: what happens to judgment, expertise, and human thinking when AI starts doing more of the cognitive heavy lifting? Drawing on research from Ethan Mollick, Boston Consulting Group, behavioral science, learning science, aviation, chess, and real-world leadership practice, Charles unpacks the hidden capability gap that can form beneath rising productivity. He reveals why higher output does not always mean stronger people, how AI can either sharpen or replace human thinking, and what leaders must do now to ensure their organizations are not just faster, but genuinely smarter.Chapters00:00 The Impact of AI on Human Capability02:39 Understanding AI Adoption and Transformation04:53 The Hidden Capability Gap06:59 The Autopilot Problem and Its Lessons09:21 Cyborgs vs. Centaurs: Human-AI Collaboration11:30 The Generation Effect and Learning Frameworks13:33 Categorizing Capabilities: Risks and Strategies15:27 Patterns of AI Use: Replacement vs. Sharpening18:35 Practical Steps for Leaders20:11 The Future of Human and AI Collaboration21:07 Key Insights and Takeaways Subscribe to my Substack — Outlearn to Outperform https://charlesgood.substack.com/

Apply for coaching hereWatch the wealth webinar here

https://www.StopLosingWomen.com For FREE 3-day Trial of Get Girls Academy + Coaching Today, we go over a guy's text exchange with a woman he met online and discuss why "online dating" isn't the problem if you fix this ONE thing

In this episode, Maggie talks about why so many business owners swing between extremes in the way they work, lead, market, set goals, and grow their businesses.From going all in and burning out to pulling back completely and losing momentum, these patterns are more common than most people realize. Maggie shares why extremes are not sustainable, why they limit creativity and problem-solving, and why the real power lies in what she calls the happy middle.This episode is a reminder that balance is not about doing less, lowering your standards, or playing small. It is about leading with more nuance, discernment, flexibility, and self-awareness so you can create sustainable growth and a fuller life.In this episode, Maggie covers:Why operating in extremes creates burnout and inconsistencyHow all-or-nothing thinking shows up in marketing, goals, habits, and leadershipWhy a healthy relationship with goals matters for motivation and growthThe difference between perfection and excellenceHow self-development can become unbalanced on either sideWhy the way you lead yourself affects how you lead your teamHow self-compassion supports long-term motivation and better performanceFive ways to start operating more in the happy middleKey takeawayThe best results rarely come from extremes. They come from learning how to assess what is needed in the moment and responding with both ambition and compassion.Connect with MaggieWebsite:  https://stairwaytoleadership.com/ If this episode resonated with you, share it with another business owner who needs the reminder that sustainable success is built in the middle, not in the extremes.

So you said yes to mixing someone else's track. Bold move. Now what? In this episode, Chris and Jody pull back the curtain on what really happens after you get hired. Spoiler alert. It is not just opening a session and pushing faders. There is a whole process, and if you skip parts of it, things can go sideways fast. They start at the very beginning with the first client conversation. This is where you either set yourself up for a smooth project or quietly step into chaos. What questions should you ask? What should make you pause? Chris and Jody dig into both, including a few moments where things did not go exactly as planned. Those stories alone are worth sticking around for. Then it is onto setup. Not the glamorous kind. The practical kind. File prep, session organization, and making sure your system does not melt halfway through a mix. Keeping your CPU happy is not optional, and neither is keeping your workflow clean. Communication gets a spotlight too. Because let's be honest, half of mixing is managing expectations. Chris and Jody talk about how to stay on the same page with clients without getting buried in endless revisions or confusion. The goal is simple. Keep things moving and keep everyone sane. There is also the usual banter, a few cautionary tales, and some honest reminders that even experienced engineers hit bumps along the way. The difference is how you recover and keep the project moving forward. By the time they reach the final mix stage, one thing becomes clear. A good workflow is not about being fancy. It is about being repeatable. Do the right things in the right order and your mixes improve, your clients stay happy, and your stress level drops. If you are stepping into client work or just tired of reinventing your process every time, this episode will help you tighten things up fast. Hit play, learn from their wins and mistakes, and subscribe for next week's deep dive.   #MixingWorkflow #ClientMixing #HomeStudioMixing #RecordingSetupTips #AudioEngineering #MixingEngineers #StudioWorkflow #MusicProductionTips

In this episode, we're going deep on perfectionism…so you can actually work with it rather than against. If you've ever tried to "just do less" and found yourself either paralyzed or doing everything again two days later, this one's for you. This is about high-functioning burnout recovery, breaking the all-or-nothing cycle, and learning to use experimentation (not willpower) to finally find your middle ground. You'll also hear Ash's own experiment: how she went from working around the clock to working in set hours, and what her brain told her would happen vs. what actually did. TOPICS WE EXPLORE:Why perfectionism and control are soul sistersThe all-or-nothing pendulum that keeps high-achieving women cycling between burnout and paralysis (and why "just half-ass it" is actually not a safe option for your nervous system)Young achievers and the wounds underneath: how being celebrated for performance as a kid shows up in your business todayThe experiment reframe: why your brain can get on board with testing a theory when it absolutely cannot get on board with letting things be "good enough"How capacity-based planning and quarterly reflection can be your permission slip to do less without everything falling apartThe external perfectionism trap: why stress-cleaning your house or perfecting your Canva graphic won't fix what's swirling on the insideWhat actually happens when you work within limits, and why the evidence that doing less gets better results is already there, waiting for you to look for itWhy each new season of life requires a new strategy (hello, three kids in approximately one million sports

Work With Me 1:1 Coaching - https://ericrobertsfitness.com/erf-1on1.html On today's pod, Sophie and I are recording live in Miami and diving into whether AI is going to replace your fitness coach and why online coaching gets better results than in-person. AI can write you a workout plan, but it can't check in on you, hold you accountable, or adjust when life gets in the way. If you've ever thought about using ChatGPT as your coach or wondered if a personal trainer is enough, this episode is for you. Join my Clubhouse App - https://ericrobertsfitness.com/clubhouse-page.html Free Calorie Calculator https://ericrobertsfitness.com/free-calorie-calculator/ 20% Off Legion Athletic Supplements Code “ERIC” HERE https://legionathletics.rfrl.co/qj2dy Youtube Channel https://www.youtube.com/@ericrobertsfitness Video Podcast: https://www.youtube.com/@EricRobertsFitnessPodcast

Marketing feels chaotic because most businesses are chasing tactics without a system to support them. In this episode, John Jantsch and Sara Nay explain why a marketing operating system brings clarity, accountability, and predictable growth. They walk through how strategy comes first, how campaigns turn strategy into action, and why systems create long-term business value. If marketing feels scattered or hard to measure, this conversation shows how to turn chaos into a repeatable system that actually works. *This is a rerun of a previous DTM episode. Today we discussed: 00:00 Why Marketing Feels Chaotic in 2025 02:21 What a Marketing OS Is and Why It Matters 04:53 Strategy-First Marketing for Small Business 08:14 Turning Strategy Into Marketing Campaigns 09:25 SOPs and Workstream Engine for Marketing 12:54 How AI Fits Into Modern Marketing Systems 15:24 Scorecards, Metrics and Marketing Dashboards 17:57 Monthly Momentum Meetings for Marketing Teams 20:27 Quarterly Optimization for Better Results 22:33 Agency vs Fractional CMO Service Models 24:32 Book a Call Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

In this solo episode, Erica breaks down how fascia influences pain—and why gentle, consistent work often creates better (and longer-lasting) relief than intense release methods. You'll learn why "less is more," how smaller ranges of motion can help your body feel safer, and why diaphragmatic breathing + deep core alignment are foundational for reducing tension, improving posture, and getting out of pain patterns. Explore Erica's programs + trainings: • Core Rehab Program (pain relief + deep core & pelvic floor connection): https://www.corerehabprogram.com • Prenatal Program (Knocked-Up Fitness): https://knocked-upfitness.com • Instructor Training (Core Athletica® Method Courses): https://www.ericaziel.com/instructors Connect with Erica: Website: https://www.ericaziel.com Instagram: https://www.instagram.com/ericaziel

When Dave Mabe backtested his strategy, it outperformed his own discretionary trading — and changed how he approached everything. In this episode, we discuss gapping breakouts, expectancy, systematic trading, drawdowns, and the reality gap between backtests and live execution. A practical conversation for traders serious about building durable edge. In this episode, we explore: ·        How Dave got introduced to markets: From early exposure to investing through his family to actively seeking more control over his capital and moving from swing trading into day trading. ·        Why rules matter: The transition from discretionary decisions to systematic frameworks — and why trading without a process is a fast path to inconsistency. ·        Backtesting as a “superpower”: What backtesting really does for strategy development and confidence in your edge. ·        Reconciling backtests with real life: Practical realities of execution, slippage, and market structure — and how to build a feedback loop so your live results get closer to your imulations. ·        Drawdowns and mindset: How to handle periods where a strategy doesn't behave as expected, and why many traders quit in drawdowns rather than at all-time highs. ·        Scaling a trading business: The difference between scaling size versus scaling breadth — and why uncorrelated strategies matter. ·        Practical first step for systematic traders: How to start adding structure to your trading with backtesting, even if you're not a programmer.   About the guest:   Dave has been a professional trader and technologist for over two decades. As a former CTO of Trade-Ideas, he has unique experience at the intersection of algorithm design, real-time market data, and automated execution. Outside trading, he writes a popular daily newsletter on backtesting and systematic strategy development, and hosts the Line Your Own Pockets podcast focused on systematic approaches to markets. Links + Resources: · Link to Better Backtesting —Dave's free multi-day email course on building strategies and improving them over time. · Trade-Ideas, Amibroker, RealTest — examples of backtesting and strategy development platforms discussed in context.   Sponsor of Chat With Traders Podcast:  Trade The Pool:  http://www.tradethepool.com Time Stamps: Please note: Exact times will vary depending on current ads. 00:00 Intro and Background 08:29 Stock Selection and Systematic Trading Rules 11:32   Position Sizing, Expectancy and Risk Management 16:50   Discovering Backtesting and First Backtests 18:40   Backtesting Principles, Sample Size and Common Pitfalls 20:34   Gradual Automation and Live Trading Implementation 22:17   Trading Journal and Reconciling Backtest vs Live 27:27   Scaling through Automation: More Trades, Better Results 29:26   Drawdowns, Psychology and Handling Setbacks 34:14   Tools, AI and Software for Backtesting and Coding 39:56   Common Trading Myths Debunked (Partials, Stops) 48:01   Getting Started: Practical Steps, Resources and Closing   Trading Disclaimer:   Trading in the financial markets involves a risk of loss. Podcast episodes and other content produced by Chat With Traders are for informational or educational purposes only and do not constitute trading or investment recommendations or advice. Learn more about your ad choices. Visit megaphone.fm/adchoices

What you'll learn in this episode: ● The 5-part self-coaching model: circumstances, thoughts, feelings, actions, and results ● Why you keep getting the same results (and how to interrupt the cycle) ● How affirmations and visualization reshape your subconscious programming ● Practical ways to upgrade your environment and relationships ● Why daily habits determine long-term sales success ● One action you can take in the next 24 hours to change your trajectory To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

Can you have the benefits of fasting (and more!) without starving? You've probably heard that fasting means giving up food completely, enduring hunger, risking muscle loss, and hoping you can stick it out long enough to see results. But what if you could eat breakfast, lunch, dinner, AND snacks while your body still thinks it's fasting? In this episode, Renee Fitton, Director of Education at Prolon and a leader in nutrition science and longevity, reveals how fasting mimicking lets you get all the benefits of a 5-day water fast without the hunger, muscle loss, or safety risks. If you've struggled with traditional fasting or want a more sustainable way to support weight loss, autophagy, and even reverse your biological age, this episode will change how you think about fasting forever. Listen now and start fasting smarter today! For show notes, visit https://fivejourneys.com/podcasts/why-eating-while-fasting-could-give-you-better-results/ Follow us on Instagram at https://www.instagram.com/feelfreakingamazing/  Related Episodes: Leverage Ketosis and Fasting to Reverse Disease, with Ben Azadi Reverse Pre-Diabetes with a Fasting-Mimicking Diet, with Dr. Joseph Antoun Unlocking Longevity: Transform Your Health with a Fasting Mimicking Diet, with Dr. Joseph Antoun Why 16 Hours Isn't Enough for True Fasting Benefits, with Dr. Chris Rhodes Try Keto for Optimal Health, with Robert & Crystal Sikes  

In this conversation, we introduce a speaker and author whose journey began in a small cafe, where she learned that leadership is truly about human connections rather than just metrics. Her story offers inspiration and motivation for fostering effective interactions in the workplace that bring harmony.Lisa Even (ee-ven) is on a mission to help leaders and organizations create the ultimate ripple effect, the kind that moves people and drives impact.Better leaders. Better culture. Better results.A nationally recognized keynote speaker, best-selling author of Joy Is My Job, and host of the Have Good Ripple Effect podcast, Lisa has partnered with top organizations across the world to help teams navigate change and create remarkable performance. Through her signature S.E.A. Model (Show up, Engage, Adapt), Lisa teaches that culture and performance aren't built in meetings; they're built in the moments in between, through our attitudes, behaviors, and beliefs. She helps leaders recognize that their ripple effect, the tone they set, the energy they bring, and the example they model, has the power to shape trust, collaboration, and long-term results.Drawing on more than a decade of experience leading teams and studying what great leaders do differently, Lisa equips audiences to move from the day-to-day hustle and firefighting to captaining their own ship. Her message blends strategy, science, humor, and connection, showing that when leaders focus on creating a Good Ripple Effect, results always follow. She brings contagious energy, actionable insights, and a real-world perspective to every room. Known for making leadership practical and people-centered, she challenges leaders to think beyond daily metrics and consider the legacy their leadership leaves behind, the kind measured not just in results, but in how people feel, perform, grow, and show up because of them.Whether she's on stage, in a workshop, or hosting conversations on her podcast, Lisa reminds leaders of a simple truth: leadership isn't just an initiative, it's a performance strategy.Lisa EvenLinks: Website: https://www.lisaeven.com/ You Tube: https://www.youtube.com/@lisa_even/videos Podcast: https://podcasts.apple.com/us/podcast/have-good-ripple-effect/id1737506915Social Media:LinkedIn: https://www.linkedin.com/in/lisa-even-have-good-ripple-effect-0778b112/Facebook: https://www.facebook.com/lisaeven11 Instagram: https://www.instagram.com/lisaeven_/ Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment on my Google Business Page. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services. Remember to SUBSCRIBE so you don't miss "Information That You Can Use."

In this episode, Kathi talks with Ellen Finkelstein, an expert who teaches experts how to build simple, effective online businesses through better messaging, email marketing, and audience-building.Ellen shares how she started her career writing major tech books (including multiple editions translated into many languages), and how publishers pushed authors to build a “platform” through blogging and email lists. That shift helped Ellen realize the power of owning your audience and creating your own products.The conversation zooms in on what most experts miss when they start a business: they talk from their own perspective instead of their audience's. Ellen breaks down how to identify your audience's pain point, adjust your messaging so it connects, and create a free offer that attracts the right people. From there, she explains why email marketing is still one of the most important relationship-building tools for entrepreneurs.You'll also hear a great systems-based lesson about documenting processes and building SOPs so your business can run smoothly, even when help changes.Free resource from Ellen: “10 Techniques for Better Results from Your Emails: More Engagement, Opens, and Clicks” (an email course with tools and templates)Support the show

How did prompt engineering die so quickly? ☠️And what the heck does context engineering even mean? One of the trickiest things about LLMs is they're changing daily, yet they're the engines that drive business results. But if the engine is constantly changing, then you also have to change how you drive and the roads you take. That's why we're tackling context engineering in this installment of our Start Here Series, the essential beginners guide to understanding AI basics and growing your skills. Context Engineering: How to Get Expert-Level Outputs From AI Chatbots -- An Everyday AI Chat with Jordan WilsonNewsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion on LinkedIn: Thoughts on this? Join the convo on LinkedIn and connect with other AI leaders.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Evolution from Prompt to Context EngineeringWhy Prompt Engineering Is Now ObsoleteDefining Context Engineering in AI ChatbotsSix-Part Framework for Context EngineeringFour Layer System for Structuring AI ContextBuilding Reusable Context Vaults and SkillsConnecting Business Data to AI ModelsTechniques to Achieve Expert-Level AI OutputsImportance of Context Windows in Large Language ModelsContext Engineering Best Practices and ScalabilityTimestamps:00:00 "Access AI Community & Tools"03:08 "Mastering Context in AI"07:23 "Smart Models Require Less Precision"12:01 "Context Engineering Beats Prompt Engineering"15:49 "AI Context: Six Key Blocks"16:47 "Building Context for Better Results"19:53 "AI: Training, Not Easy Button"25:17 "Chain of Thought Prompting Decline"29:11 "Show, Don't Tell Techniques"32:13 "Context, Reuse, and Scalable Systems"33:19 "AI Chatbots: Memory and Skills"Keywords: context engineering, AI chatbots, expert level outputs, prompt engineering, large language models, business context, AI models, custom instructions, data access, context window, prime prompt polish, reusable context vaults, context vaults, skills file, memory enabled models, ChatGPT, Claude, Google Gemini, Microsoft Copilot, connectors, apps, searchable index, business data, personalized AI, context clues, reference material, examples, procedures, evaluation rubric, chain of thought prompting, generative AI, nondeterministic behavior, show don't tell technique, few shot examples, rubric first technique, grading criteria, output quality, scalable AI systems,Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner 

What if search becomes.... proactive?

Want to work directly with me to close more deals? Go Here: https://www.titaniumu.comWant the Closer's Formula sales process I've used to close 2,000+ deals (FREE) Go Here: https://www.kingclosersformula.com/closeIf you're new to my channel my name is RJ Bates III. Myself and my partner Cassi DeHaas are the founders of Titanium Investments.We are nationwide virtual wholesalers and on this channel we share EVERYTHING that we do inside our business. So if you're looking to close more deals - at higher assignments - anywhere in the country… You're in the right place.Who is Titanium Investments and What Have We Accomplished?Over 10 years in the real estate investing businessClosed deals in all 50 states​Owned rentals in 12 states​Flipped houses in 11 states​Closed on over 2,000 properties​125 contracts in 50 days (all live on YouTube)​Back to back Closers Olympics ChampionTrained thousands of wholesalers to close more deals_________________________________With over 2,000 Videos, this is the #1 channel on YouTube for all things Virtual Wholesaling. SUBSCRIBE NOW!    https://www.youtube.com/@RJBatesIII_________________________________RESOURCES FOR YOU:If you want my team and I to walk you through how to build or scale your virtual wholesaling business from A to Z, click here to learn more about Titanium University: https://www.titaniumu.com(FREE) If you want to learn how to close deals just like me, The King Closer, then download the free King Closer Formula PDF: https://www.kingclosersformula.com/close(FREE) Click here to grab our Titanium fleet free PDF & training: Our battle tested strategies and tools that we actually use… and are proven to work: https://www.kingclosersformula.com/fleetGrab the King Closer Blueprint: My Step by Step Sales Process for closing over 2,000 deals (Only $37): https://www.kingclosersformula.com/kcblueprintGrab Titanium Profits: Our exact system we use to comp and underwrite deals in only 4 minutes. (Only $99) https://www.kingclosersformula.com/titaniumprofitsSupport the show

​​Join our champion program: mark@themomentumcompany.comAttend a Thriving Leader event: https://thriving-leader-2026.lovable.app/Instagram: @the.momentum.companyLinkedIn: /momentum-companyIn this episode of The Intentional Agribusiness Leader, Mark sits down with Dean Harder for a powerful conversation about intentionality, purpose, and why most sales conversations fail before they ever begin.Dean's definition of intentional leadership starts with one word: purpose. Without clearly defined purpose, it's impossible to lead well, sell well, or even make good decisions. Throughout the episode, Dean challenges listeners to rethink how they define success, how they communicate value, and how they show up in conversations—whether in sales, leadership, or life.One of the central themes of the conversation is the difference between pitching and conversational selling. Dean explains that pitching starts from the inside out—it's focused on what you do, what you sell, and what you want. Conversational selling flips that model. It starts from the outside in by focusing on what the other person wants, what they care about, and what outcomes they're trying to achieve.The shift sounds simple, but it's transformative. Instead of trying to convince, impress, or persuade, the goal becomes understanding. When you understand what someone wants, you earn the right to proceed—and only then does what you offer actually matter.Dean also introduces a powerful framework for influence built on two principles: focus on the other person, and earn the right to proceed. Rather than jumping in with advice or opinions, great leaders and sellers ask permission, make observations, and invite conversation. This approach lowers defenses, builds trust, and creates space for real dialogue.The episode goes deep into mindset and preparation, especially for newer sales professionals who feel stuck or intimidated. Dean emphasizes that confidence doesn't come from talent—it comes from clarity. When outcomes are clearly defined and expectations are realistic, people are free to grow without comparing themselves to veterans with decades of experience.Mark and Dean also explore accountability, drawing a distinction between monitoring activity and aligning around results. True accountability focuses on outcomes, not micromanaging behavior. When leaders agree on results and review progress consistently, people take ownership—and performance follows.Throughout the conversation, there's a recurring reminder: improvement doesn't come from comparison. It comes from progress. Measuring yourself against who you were yesterday, not against someone with 30 years of experience, is how real growth happens.This episode is a masterclass in communication, leadership, and selling with integrity. It's not about scripts or tactics—it's about mindset, discipline, and learning how to have better conversations that actually move people forward.Listen if you are:A sales professional who feels stuck pitching instead of connectingA leader responsible for developing people, not just hitting numbersNew to sales and looking for confidence without pressureExperienced in your role but ready to improve how you communicateSomeone who believes relationships still matter in business

Marketing feels chaotic because most businesses are chasing tactics without a system to support them. In this episode, John Jantsch and Sara Nay explain why a marketing operating system brings clarity, accountability, and predictable growth. They walk through how strategy comes first, how campaigns turn strategy into action, and why systems create long-term business value. If marketing feels scattered or hard to measure, this conversation shows how to turn chaos into a repeatable system that actually works. Today we discussed: 00:00 Why Marketing Feels Chaotic in 2025 02:21 What a Marketing OS Is and Why It Matters 04:53 Strategy-First Marketing for Small Business 08:14 Turning Strategy Into Marketing Campaigns 09:25 SOPs and Workstream Engine for Marketing 12:54 How AI Fits Into Modern Marketing Systems 15:24 Scorecards, Metrics and Marketing Dashboards 17:57 Monthly Momentum Meetings for Marketing Teams 20:27 Quarterly Optimization for Better Results 22:33 Agency vs Fractional CMO Service Models 24:32 Book a Call Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

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We all know that one person who has great success without the constant hustle. So it got me thinking, why do some people see bigger results even when they do less? I looked into it and what I found changed my approach to not only my job, but my relationships, goals, and everyday life.  In this episode, I get into exactly how to make your life lazier, so that you can feel better AND get better results (yes, it's possible).

Fun and work in the same sentence? For most of us, that's a “does not compute” moment… and that's exactly why this conversation matters. Workplace culture expert Bree Groff (author of Today Was Fun: A Book About Work. Seriously.) breaks down why we've been trained to treat joy like it's “unprofessional,” why busyness is murdering brilliance, and how to start building workplaces (and workdays) that are actually fit for human life. In this episode, we get into: Why “hard” doesn't automatically mean “valuable” (and why we need to stop romanticizing suffering) The two toxic extremes: “Work is called work for a reason” (aka: misery cosplay) “Do what you love and you'll never work a day” (aka: burnout bait) Bree's “third way”: work can be a nice way to spend our time on the planet—not a daily punishment Why people don't buy your work because you suffered—they buy it because it creates value (pain is optional) The “infinite workday” problem: nonstop meetings, constant interruptions, and zero space to think Why brilliance requires spaciousness: “do nothing” time, thinking time, walking time, shower-epiphany time How conformity kills creativity (and why “professionalism” can be a creativity straightjacket) The case against delayed gratification when it turns into: “I'll live later” (spoiler: later is not guaranteed) Wrap-up: Work doesn't have to be miserable to be meaningful—and if your job demands your whole life in exchange for a paycheck, that's not ambition… that's a bad deal wearing a blazer. Thank you to our sponsors! Sex is a skill. Beducated is where you learn it. Visit https://beducate.me/pd2550-womanswork and use code womanswork for 50% off the annual pass. Connect with Bree: Website: https://www.breegroff.com/home  Book: https://www.breegroff.com/book  Related Podcast Episodes Work Shouldn't Suck: How to Make It Good with Moe Carrick | 356 How To Play: Shift Your Thinking, Inspire Connection & Spark Creativity with Cas Holman | 355 The Ambition Trap with Amina AITai | 309 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform!

If YOU'RE ready to make real, sustainable change in your life, jump on a free call with us - https://physiquedevelopment.typeform.com/to/ToP9TYLEIf you're a high-performing woman who thinks that you "just need to try harder," this episode is for you.In the last episode, Sue and Alex broke down why dieting is often the wrong move for high-achieving women. Today, they go one layer deeper and explain why higher calories often work better, and why trying harder usually makes things worse, not better.They unpack what happens when your body is depleted, why high stress paired with low fuel creates resistance, and how information overload can keep you stuck in a cycle of doing too much.This episode shifts the focus away from getting smaller and toward feeling better, performing better, and ultimately looking better, without obsessing over the scale.Your body being unresponsive doesn't mean it's broken. This episode will help you understand what actually moves the needle and why eating more may be the step that gets you where you've been trying to go.Don't forget to submit your questions for the final episode of this series!Have questions or comments for the podcast? Drop them here - https://forms.gle/AEu5vMKNLDfmc24M7Check out our FREE 4-Week Glute Program - https://go.physiquedevelopment.com/freegluteprogram701788And keep the gains rolling with 12 MORE weeks of glute growth (use code POD at checkout for $25 off!) - https://train.physiquedevelopment.com/workout-plans/963551As always, it is our goal not only to supply you, the listener, with valuable insights on the topics or questions but also to plant some seeds for further research and thought. Be sure to like and subscribe and leave us a review wherever you're listening if you loved this episode!Timestamps:(0:00) Today's topic(0:38) The high stress mismatch(5:06) What "unresponsive" actually means(9:14) Why higher calories create better results(12:08) How a recomp restores responsiveness(15:09) Client case study: Kelly(18:19) Why high performers get stuck(25:20) Steps you can take TODAY(29:08) Still to come in this seriesOPTIMIZE Your Muscle-Building:Why You're Not Building Muscle Even Though You Lift Weights - https://pod.fo/e/3542c6Why You DON'T Need a Huge Surplus to Build Muscle - https://pod.fo/e/358b03How to Build Muscle While MINIMIZING Fat Gain (Part 1) - https://pod.fo/e/35d759How to Build Muscle While MINIMIZING Fat Gain (Part 2) - https://pod.fo/e/361fc8How Long Should a Muscle‑Building Phase Really Last? - https://pod.fo/e/366a56Follow us on Instagram:Coach Alex - https://www.instagram.com/alexbush__Coach Sue - https://www.instagram.com/suegainzPhysique Development - https://www.instagram.com/physiquedevelopment_Physique Development Podcast - https://www.instagram.com/physiquedevelopmentpodcast----Produced by: David Margittai | In Post MediaWebsite: https://www.inpostmedia.comEmail: david@inpostmedia.com© 2026, Physique Development LLC. All rights reserved.

Creating a business book that truly makes an impact takes more than just writing. It requires a thoughtful strategy and having the right people in your corner. You don't have to figure it all out alone. That's exactly why I built the Biz Book Pub Hub, a resource ecosystem with dozens of expert partners who help entrepreneurial authors turn big ideas into powerful books. Whether you're drafting your first chapter or preparing to launch, the Hub offers expert guidance on writing, editing, publishing, launching, and marketing strategies to help you achieve your goals. And our free networking events connect you with fellow authors and collaborators who understand the author journey. If you're ready to get the support you need, check out all of my author resources at www.BizBookPubHub.com. Now, I'm excited to introduce today's panelists: Daria Rudnik wrote “CLICKING: A Team Building Strategy for Overloaded Leaders Who Want Stronger Team Trust, Better Results, and More Time,” your go-to guide for transforming a team that depends on you into one that thrives without you—offering a proven, people-first framework to reduce burnout, reclaim your time, and lead with lasting impact. Rhodes Perry wrote “Imagine Belonging: Your Inclusive Leadership Guide to Building an Equitable Workplace,” which challenges leaders to go beyond diversity checklists and create workplaces where everyone feels like they belong—offering bold insights, real-world stories, and an actionable framework to transform exclusion into connection and culture into community. Please join me in welcoming Daria and Rhodes.  In this episode, we discuss the following:

In this episode, Sarah Eustis, CEO of Main Street Hospitality, shares her perspective on leadership and alignment across a diverse, multi-property hotel portfolio. Sarah explains how she defines leadership, why inclusion and shared authorship matter, and how alignment holds culture together across teams, properties, and regions. She also walks through her approach to decision-making and change management. This conversation offers practical insight for hospitality leaders at any level who want to lead more effectively, build trust, and drive better results across their teams.See our previous conversation: From 14-Year-Old Housekeeper to Ralph Lauren to CEO: What I've Learned in Hotel Management and Beyond - Sarah Eustis, Main Street Hospitality GroupProperties in Main Street Hospitality's portfolio:The Red Lion InnHammetts HotelCanoe PlacePorches InnThe BeatriceHotel DownstreetPort Cunnington LodgeThe Little LionIsland House Newport  A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

How Performance-First B2B Marketing Drives Better Results Traditional B2B marketing and advertising are undergoing a major transformation in the age of AI and rapid technological advancement. With shifting market dynamics and budget cuts across B2B organizations, marketing teams are under pressure to do more with less and prove their impact on business performance and revenue growth. How can B2B marketers quickly adapt, demonstrate ROI, and establish a strategic role within their organizations? That's why we're talking to Keith Turco (CEO, Madison Logic), who shares insights and proven strategies on how performance-first B2B marketing drives better results. During our conversation, Keith explored the evolving B2B marketing landscape and explained why performance-first strategies are crucial in times of market changes and budget cuts. He emphasized the importance of data-driven insights to measure ROI, optimize media plans, and tailor messages to specific target audiences. Keith also highlighted the need for a full-funnel approach that leverages AI-powered personalization at scale, and integrating new channels like audio and video. Additionally, he elaborated on why understanding both personal and professional interests of buyers to shorten sales cycles and build brand affinity are essential. Keith stressed the value of creativity in performance marketing to maintain loyalty and differentiate top marketers. Tune in as he also shared some key findings of research conducted by Madison Logic and The Harris Poll on the future of advertising and the impact of AI on B2B marketing. https://youtu.be/DAYcJf7AlIs Topics discussed in episode: [2:09] How macroeconomic shifts and budget cuts are creating a “performance-first” approach. [6:12] Embracing AI: Moving from a reactive to a proactive stance in advertising.  [9:50] The consumerization of B2B: Why your next lead might come from a podcast or TikTok.  [13:15] The full-funnel advantage: Moving beyond fragmented tactics to a more unified data strategy.  [17:34] Communicating with the C-Suite vs. managers: Tailoring content for different “states of mind”. [22:27] Research insights: Why 73% of leaders see AI as the future of creative production. [32:12] Why abandoning brand for “just the facts” performance marketing is a mistake. Companies and links mentioned: Keith Turco on LinkedIn Madison Logic Transcript Keith Turco, Christian Klepp Christian Klepp  00:01 In the age of rapid technological developments in AI, traditional B2B, marketing and advertising are witnessing monumental changes with shifting market dynamics and budget cuts across B2B organizations, marketing teams will have to do more with less. So how can they achieve this and still be instrumental to organizational success? Welcome to this episode of the B2B Marketers on a Mission podcast, and I’m your host, Christian Klepp, today I’ll be talking to Keith Turco, who will be answering this question. He’s the CEO of Madison Logic, which leads global account based marketing initiatives to help revenue driven marketers accelerate buying journeys with targeted, measurable strategies. Tune in to find out more about what this B2B marketer’s mission is. Okay, and here we are. Mr. Keith Turco, welcome to the show. Keith Turco  00:50 Thank you, Christian. Good to see you. Christian Klepp  00:53 Likewise, likewise. We had a great pre-interview conversation, and I’m really looking forward to this conversation. We got to buckle up a little bit, because there’s a lot to cover. There’s a lot to cover, but I think it’s going to be really interesting, relevant and pertinent to all those B2B marketers out there. So let’s, let’s dive right in. Keith Turco  01:11 Great. Excited to be here. Christian Klepp  01:12 All right, so Keith, you’re on a mission to help B2B companies succeed by delivering performance-first strategies across the full marketing funnel and performance-first, I think, is going to be a word or a term that we’re going to hear throughout this conversation, but for this conversation, let’s focus on a topic and unpack it from there, so it’s how B2B marketing teams can rapidly adapt to market changes and contribute to organizational success. So let me set this up a little bit, because that sounds like. that sounds a little bit generic. But you know, after after the description, I think people will understand what I’m talking about. So your company, Madison Logic, helps clients own the buying journey by creating lasting impact at every interaction with high value buying groups through data driven ABM. So let’s start off with this question, how have shifting macroeconomic conditions and budget cuts forced B2B marketing teams to do more with less? Keith Turco  02:09 Well inherent in the conversation, or the question is you’ve got less budget. You’ve seen lots of cuts come through either from a staff cutting perspective, you’ve got less people to help you execute against things, as well as less budget to spend on marketing. So what does that mean, and what are the implications? And how does our technology and our approach to market help. Everything from a performance first perspective allows things to be measured, and because you can measure, you can quickly calculate ROI, you can quickly optimize your your media plans, and you can also take a look at what your creative is and isn’t working and what’s working through from a content based perspective. So when you take a performance-first approach to your marketing initiatives, you have all the data at your fingertips to give you the insights and intelligence you need in order to hit the right targets and the right buying groups with the right message at the right time, and give you what you need to actually, really measure the impact and optimize on a regular basis to to prove the ROI that you’re trying to prove for the organization and support sales. Christian Klepp  03:19 Yeah, no, absolutely. And you touched on a lot of things there, which I think are going to be a to be things that are going to come up throughout this conversation. So things like calculating ROI, being able to measure. I mean, who doesn’t want to do that in the world of B2B, right? But how do you see a performance based approach? And I suppose that’s the next question. How does a performance based approach help companies to adapt to, well, a lot of these market changes, and I know that’s a bit of an understatement, because market changes, it’s so broad and multifaceted, but how does it help to address these changes? Keith Turco  03:51 First and foremost, I think access to data allows you to test and learn, what’s working, what’s not, against what buying groups. I kind of mentioned it a couple of minutes ago. But if you’re looking at what’s working against which target segment, what messages make the most sense, what content are they looking for? And then on top of that, you have a buying group. Each of those groups contain multiple levels of executives and employees. So are they all consuming the same message. Can you sub segment that buying group into different categories that consume different content, that allow them to actually understand the full picture that you’re trying to communicate? And then obviously prove out ROI? I think the other thing prove out ROI is a big statement. What does that mean? What are the KPIs? They’re different for each customer that’s out there, right? So what does ROI mean to one organization versus the other? And by allowing yourself to test and learn and gain the insights that you you’re looking for, you can prove out ROI in different ways. Ultimately, the ultimate ROI is reflected in sales, right? But. Some clients will work with us on visits to website. Other clients will work with us on appointment setting. Other clients will look at, you know, number of interactions. And then lastly, of course, looking at ROI from a sale based perspective and what they’re selling, Christian Klepp  05:18 Absolutely, absolutely. And we’re certainly going to talk about the buying committee a little bit later on in this conversation. The time of this recording is at the end of 2025 and you know, I have to ask you the question about AI, and I know you your company has done some research about that, and we will look into that a little bit further on. But because you’re talking about accessing data and analyzing and aggregating data, and how does, how has technological advancements, also in the form of artificial intelligence, perhaps help that process, but also threatened B2B marketing in a way? Keith Turco  05:56 I don’t think I ever view it as threatening. I’ll always look at AI as a form of enhancement and allowance to optimize and go to market. I think probably a future question you’re going to ask, I might actually jump to it as well from an AI perspective. Keith Turco  06:12 But the impact of AI on advertising and marketing, and how is it playing a role in performance marketing? AI allows itself and lends itself to really impact performance marketing, having been and being been at, and being a fan of and student of advertising. To me, I think that AI allows us to lean in a bit more. I think we should continue to ask ourselves those questions. But the core approach from the creative side of things will still be there. What AI will allow us to do in the performance marketing world is lean into what I was referring to earlier, which is test and learn. What messages based on which audience. How do I sub segment, buying groups? How do I sub segment, even some of those additional segments, and in an effort to not spend so much time adapting creative to those sub segments or geographies or different business units inside an organization, right so each of those things allows, or would benefit from having a much more tailored approach to communications and AI should be leveraged from that perspective to lean into those kinds of things, helping you with testing and learning, helping you with sub segmenting, helping you with geographical segmentation, business unit segmentation, those kinds of things, you know, there’s multiple BU’s that are buying groups inside of a large technology organization, right? So to message them all the same would kind of be silly. Christian Klepp  06:12 Please, please. Christian Klepp  07:48 Absolutely, absolutely. Yeah, perhaps the better. But the better term, as opposed to saying threatening, is, how is it impacted B2B marketing might be a might be a better way of looking at it. Keith Turco  07:57 Yeah, I think, I think exactly that point, right? It’s impacting everything. But what I challenge everybody, when they say, oh, AI is going to threaten or kill or do, is like, Well, how do you embrace it, and how do you give it a hug, and how do you leverage it to evolve your approach from a marketing perspective, versus to get nervous about it and be more proactive instead of reactive in your approach to AI? Christian Klepp  08:23 Absolutely, absolutely so based on what you’ve said, like, what would you say are some of the key pitfalls that B2B marketing teams should avoid, and what should they be doing instead? Keith Turco  08:32 Really understanding what their ROI is, who the buying groups are? I know we keep coming back to that, right? But I think B2B marketers are also really focused on what their BDRs are up to and what kind of lead generation they can they can provide to their sales organizations. And I’d say go a bit further than that, right? It’s not just lead generation from a content syndication perspective, it’s a full funnel multimedia approach. We talk about this also, I think, in upcoming questions Christian because we prepped for the meeting, but the buying group is 7 to 10 people, and are you hitting the right people at the right time with the right message? So I think it’s important to take a look back at certain aspects of how you’re approaching your your marketing initiatives as you really unpack the strategy and look at things I don’t know if I answered the question though. Christian Klepp  09:38 Yeah. I mean, it’s basically about like, you know, these are the things that B2B marketers should be paying attention to. These are some of the things that they should be avoiding, right? And keeping the conversation constructive, as it were. Keith Turco  09:50 Yeah, and I think it’s important to set the KPIs for campaigns, optimize your media plans, and then multimedia, when I talk about that, specifically, multi-format. We’ve talked about what channels in the B2B space that might not have been tapped in the past, should be tapped, right? Some of the research we’ve done with with Harris poll also talked about the consumerization of the B2B space. So what mediums working in the B2C space that we can move over to the B2B space, which is why you’ll see that we launched audio earlier this year in our platform. But video is obviously a big play as well. So the B2B space is leaning into the TikToks and YouTubes of the world as well as audio. So video and audio are also mediums. I think it’s important for the B2B landscape to take a look at. I guess we’ve dubbed it B2B2C. Right at the end of the day, we’re all people that are consuming media, making business decision. Christian Klepp  10:54 Absolutely, absolutely. And I’m sure you’ve come across this camp, because I certainly have that basically, really want to draw that line in the sand and say, No, you know, that’s not transferable. You can’t use those same tactics in B2C, I tend to disagree, because it, like you said, like, it really, it really depends. It really depends also on the vertical you’re talking about. And going back again to who are we targeting with this, right? And that might be also you brought it up, one of the pitfalls is, like, you know, the lack of understanding of who you’re targeting. Because in B2B, it tends to be people in that buying group, right? Keith Turco  11:30 I think it’s important to recognize, you talked about tactics. Which tactics are people consuming and in a previous life, in a previous world, we called it the at work state of mind. And I think in the post covid era, you don’t work nine to five anymore, right? So when we talk about tactics and understanding your target and bringing those two things together, I might be on the treadmill in the morning listening to a podcast, still thinking about work, right? It’s not because I’m not at a desk or in the office anymore. Where should I hit them and why? And I think it’s important as we look at firmographics, we should also look at personal demographics of the buyers and the business decision makers. And, you know, marrying both demographics and firmographics will help figure out what the optimal media mix is. So on the drive to work, on the treadmill or the elliptical right, watching a video, listening to a podcast, you know, multi screen. So obviously, I’m sitting here with you with my phone in one hand, a big screen to the right on the other, and looking at my laptop. So, you know, people that multitask and/or consume different ways on different screens at different day parts. So it’s a combination of consumer and B2B, and the melding of the two come together, understanding that it’s not just a tactic B2B tactic play, but it’s a it’s a personal demographic in that decision maker and where they are. Christian Klepp  13:01 Yeah, yeah. No, that’s absolutely right. In our previous conversation, Keith, you talked about how the full funnel approach is critical in the B2B space. So please share with us what you would like more people to understand about this approach. Keith Turco  13:15 Yeah, I think I’ll talk about it from a Madison Logic perspective in particular. So from an activity based perspective, full funnel activity allows us to measure holistically and easier. You can absolutely measure it in a… there could be full funnel, but fragmented full funnel versus one system full funnel, which is Madison Logic’s full funnel, we partner with agencies and clients alike, to do some tactics in our funnel and some tactics outside of our funnel. Either way, full funnel is critical, because you need to hit 7 to 10 times to 7 to 10 buyers. So that’s a minimum of 50 communications that go out there, whether it’s inside a single platform, like Madison Logic or in combination with other platforms outside. So we can do both, and we work with both. The reason why we like full funnel in in our platform is that, again, it comes down to insights, intelligence and data. We’re not saying that your entire media spend should be spent in our funnel, but showing a full funnel activity of audio, display, CTV, content syndication allows us to gather the insights that you’re looking for, the data that you’re looking for, that then allows you to optimize your media mix, either inside of our funnel or next to our funnel in conjunction with it. Some of our clients will, you know, leverage our content syndication only. Others will do content syndication and display, but still by audio and video outside of it, and then others will do all for what we’re being leveraged for specifically is inside of a smaller subset, which is a test and learn, we can show which media mix works optimally against which segments and which targets by client, and then our agency partners, or our clients in particular, will take that media mix and then apply it to their entire media spend. So that’s what when we talk about full funnel, it’s also guaranteeing overlap at the account level and the individual level inside of our funnel. So it’s important that data is collected and then leveraged in a larger way. Christian Klepp  15:31 I hope I’m not trying to oversimplify what you just explained. But the way that I understand also like full funnel approach, the reason why you recommend that approach is also because of the way that people consume content differently and meeting them where they’re at, and also because we know that the buying committee, and we’ve all seen the diagrams, right? Like the diagrams of how the B2B sales envision, the target audience to assume to consume the content and the way they really do. And it’s really a haphazard diagram, isn’t it? Keith Turco  16:00 It’s no longer linear, right? Christian Klepp  16:04 No. Keith Turco  16:04 I think we approached it that way, but we’re finally admitting that it’s not. And I think your point’s really great in so much as you know, full funnel and buying groups, and again, there are groups, but each each group consists of 7 to 10 people that have different media consumption habits, so it’s important to hit them where where they are, and understanding that, and allowing, if you do a multi channel approach with us and we collect the data, we can say these sub segments of your buying group are consuming media on video, display and email. This sub segment is consuming on display video and content syndication, right? So it allows us to really provide the insights and intelligence needed to optimize the reduced spend that you have to better garner the ROI that you’re looking for.   Christian Klepp  17:02 Yeah, yeah. No, exactly, exactly. You’ve talked about it a little bit already, but like we know that in B2B, we’re mostly dealing with, as you said, a buying committee consisting of anywhere between 7 to 10 people. They all have different roles and responsibilities, different motivations for either using or not using said service provider or said approach. So how can teams implement, I would say B2B marketing initiatives that strategically address the buying committee’s concerns and questions. Keith Turco  17:34 It’s really gaining… I keep on going back to the same two words, and I apologize if I sound repetitive, right? But the insights and intelligence are critical to understand the buying groups, what they’re looking for. Let’s dissect it a little bit, right? So if you were to look at the top of the buying group chain, you’ve got C suite executives. Those C suite executives consume media in very different ways because they have very different schedules and are on the road quite a lot, so they’ll be listening to podcasts more than they’ll be watching a CTV kind of application that most will probably want to watch on a bigger screen versus a smaller screen, right? So it’s understanding which businesses decision makers are interested in what categories, right? So you’ve got C suite that sit across multiple views. You’ve got manager levels that are really focused on one specific business unit that will play very differently than, and the messaging to them will play very differently than a C suite person that is across multiple and then they tend to consume media in very different ways, both as individual people as well as from a professional standpoint. The more busy road runner type consumes media and snippets. And you know, we also talk about thumb stopping creative and thumb stopping messaging, because we know that they’re on their phones more than they are on an iPad or a laptop. So the insights that you get from that and the intelligence that you get from that data collection will help you be that much more effective when targeting different individuals inside of a buying group. Christian Klepp  19:16 And it’s also, I would say, about trying to close that trust cap, right? Because there is especially B2B, there’s this whole notion of like, people tend to trust slower, for lack of a better description. So there’s that effort, through that approach, to try to like, build that trust, build that credibility. Because it does take time. This isn’t something where you know they have to make a decision in 48 hours, right? It takes, it takes much longer. Keith Turco  19:42 And I think important, when you close the trust gap, you shorten the sales cycle. So when you shorten the sales cycle, it’s much quicker route, quicker route to ROI, that’s proven by both the marketing and sales team. So the quicker the trust gap is closed, the quicker the cycle happens. Christian Klepp  19:59 Exactly, exactly so. And based on that, like, what role does a performance based approach play in winning over the different members of the buying committee? And you’ve touched on some of these aspects already. Keith Turco  20:13 Again, that the knowledge that you gain from performance based approaches. Everything is measurable, right? Let’s pause for half a second there when we talk about performance marketing, which is obviously next gen of… it started as database marketing and then went into one to one marketing, and then it went into digital marketing, and now it’s performance marketing, because everything is measurable, the insights you collect from that absolutely make a difference, whereas traditional old school advertising of the 70s, 80s and even somewhat 90s was, let’s just hit them with a big message, right? I think it’s important to talk about performance marketing being branded response. Everything you do should both build a brand and elicit a response. So we’re not saying performance marketing at the risk of neglecting branding. We’re saying performance marketing inclusive of branding in the marketplace, so the loyalty and familiarity come to play. Christian Klepp  21:17 Yes, yes, exactly. I was going to say, if you were going to throw a brand out the window like Don Draper would come back and say, Hey, man… Keith Turco  21:25 Absolutely not. Brand is critical, because you are obviously to your point play on the loyalty side, right? And you know, affinity plays a big role in previous experience with existing brands, and people are loyal to certain brands, so we’re not throwing all of the traditional advertising metrics out the window either, but everything that, everything that we put in the marketplace, should play a dual role of building a brand and eliciting a measurable response. Christian Klepp  21:54 Yeah, that’s it. That’s it. So for this next question, not trying to scare anybody, but you guys did conduct a lot of research together with Harris Poll, and you came back with some really interesting figures, right? So one of them that you did together with Harris poll was shows that nearly 73% of marketing decision makers believe AI generated creative will define the future of advertising. So how will that fact alone replace traditional advertising as we know it? Keith Turco  22:27 I don’t think it replaces. I’ll go back to the same answer that we started at. I think it enhances, right? So 73% of the respondents absolutely see AI playing a role in their marketing and advertising, and it allows them to learn from the data that they collect, adapt and make changes quickly. It allows them to take into consideration geographical differences and business unit focused differences. It also allows you to take on the demographic insights, not just the firmographic insights, right? So if I know that Christian is living in Europe and is focused on certain business functions, but in his personal life, also likes to ski or golf, I’m oversimplifying it, right? But AI allows you to say, Oh, well, this visual will appeal to Christian. This cultural nuance and difference will appeal to Christian, and it allows you to hyper target in a much different way. That is we’ve advanced to that, had advanced to that pre AI, but it was a bit more manually intensive than it will be and is today from an AI based perspective. Christian Klepp  23:40 Now that you’ve explained it that way, that hopefully puts some of these doubts or fears a little bit to rest, because it’s an it’s an enhancement, or it should be viewed and treated as an enhancement mechanism, rather than a complete like disruption. Keith Turco  23:53 Absolutely, and that’s where, when I started, there is still a world where creativity is paramount, and that’s at the original conceptual stages, right? But what would take us months to make international adaptations and/or having three or four different pivot tables come together to say this creative with this copy block against this target audience with this message, so it’s the confluence of data that allows for easier output, from an AI perspective, to make it much more tailored to the desired consumer of that content. Christian Klepp  24:34 This same report that I mentioned previously, it also mentions that about 90% of companies are exploring new ways to reach audiences, and you did talk about that so but again, what are some of these channels and how will they impact the B2B marketing moving forward? Keith Turco  24:48 Yeah, first and foremost, you’re looking at social as a new avenue beyond the B2B LinkedIn social perspective, which plays a significant role in the B2B campaigns, but it’s also figuring out where Christian or Keith are consuming in their personal lives. So it’s not shocking that if you’re on Tiktok or Instagram or on our YouTube channel, that you’ll see some B2B messages that are out there. Early on, we knew from an event based perspective, that lots of business decision makers were watching golf, watching tennis. So sports has always and will continue to play a role, even in the B2B space. But it’s a good example of finding your consumer interests and where they overlap with your business interests. And it’s the same kind of thing from from that perspective, as well as understanding. I keep going back to the same message of Right place, right time, right audience, right segment. But so when you look at the new mediums, or the consumer based mediums, you know it’s understanding that where the personal interests come together with professional interests, and are they on Facebook? Are they on Instagram? Are they on YouTube? Are they on X and where are they playing, and how are they playing in those spaces, and where can I get the overlap? And, you know, from a business and personal perspective, also going back to day parts, right? Are they exercising on the treadmill at 5am, 6am, seven, 7am? Are they doing it in the PM? Are you catching them on their drive to and from the office? Maybe not five days a week anymore, but three days a week, right? Understanding, it’s funny, but you know, even dissecting the day of the week and how you you you buy media and how you serve it, right? So we know that if people are hybrid, they’re most of the time, they’re in the office Tuesday, Wednesday, Thursday, and not necessarily in the office on Mondays and Fridays. So you might catch them in different aspects of different parts of the week as well, day parts days of the week. Christian Klepp  26:56 It’s really interesting that you bring that up, because I had a gentleman on a little bit earlier this year that spoke about what he called Time of Day Marketing, and what he meant by that is like, is Keith the same person, or does he consume the same content, as an example, right at lunchtime, in the afternoon or or in the evening, before it goes to bed? And knowing that, and it’s going back to your ability to analyze and aggregate that data and spot these trends, right? That will help people to determine, Okay, so based on this time of the day when this person is consuming that content, what would be the best and most effective channel to use to reach out to said person? Because it could be a different channel. Keith Turco  27:35 Yeah, definitely. And I think looking at, we called it day parts, right? It’s what day part makes the most sense against which target audience. And it’s it is especially now, because we can gather that information and see when they’re consuming so going back to your earlier questions around performance marketing. Used to be, let’s just run it and see. You know that you would, we would always buy media in day part, and you could even buy it, obviously, from a program based perspective, so you’re but really dissecting and understanding which day parts individuals from the buying group consume media to your point, am I during lunchtime? Am I toggling off of my business channels and onto my personal channels. And that’s where I think to the point you made, and the point I made, that’s where it comes together, is personal demographics associated with firmographics and business decision makers, and where we can find them in their personal lives, not just their professional lives. You don’t just work between the hours of nine and five anymore, and you don’t just think about work between the hours of nine and five. Christian Klepp  28:44 That’s it. That’s it. Yeah, Keith, I had one follow up question for you, and I know that this isn’t really social media, per se, but what’s your take on Reddit, and how significant Do you think that is to B2B? Keith Turco  28:52 I think it’s it’s making, it’s making a play in the B2B space, absolutely. And I think we’d be remiss not to understand the impact it has on the B2B space. Finally, I have just asked the team to double click on Reddit, literally in the last couple of business days, to see what you know, what the impact of Reddit can be, and can it be measured in the B2B space. So I definitely think. Man, I don’t know if I would classify it as a social channel, but it’s kind of a publishing social. It’s kind of a little bit both. Christian Klepp  29:29 It straddles that those worlds, as I like to call it, right, like, it’s a little bit. Yeah, it’s hybrid. There you go. There you go. Absolutely. Okay. So again, in our previous conversation, you mentioned that the most effective B2B campaigns will be ones that combine AI driven insights with creativity and multi channel orchestration to deliver personalization at scale. So that’s a slightly different take to what you said earlier. So could you. Please elaborate on that a bit. Keith Turco  30:01 The personalization at scale, I don’t know that I view it as different. I kind of view it same, right? Christian Klepp  30:08 Same, okay. Keith Turco  30:09 Because it allows you to personalize based on the different data points that you collect and information that you collect from performance marketing, right? So personalization at scale allows me to say, okay, Christian is different than Keith, who’s different than Joe, who all work in the same organization might make might overlap with 80% of their business decisions, and 20% will be standalone. So performance marketing is, if done properly, is personalization at scale. It allows you to scale on a much bigger level, to ensure that you can have the sub segments be personalized, and have the information that you serve up to them resonate based on their personal interests and business interests. Christian Klepp  30:56 Yeah, absolutely, I guess the trick. And you’ve probably seen this happen to this, there’s companies out there that are using the personalization at scale, or they’re approaching it the wrong way. I would say they try to go in under the guise of personalization, but what actually is a bit more of a veiled sales pitch. Keith Turco  31:13 I agree, and I think that if you, if you can really tap into where the world comes together, of personal and professional interests and apply that to the individual customer or consumer. You can truly personalize on what makes it tick, and I think personalization at scale isn’t just a creative comment, it’s a media comment, right? It’s I can personalize the media journey based on how I know Christian is consuming media throughout the day, so it’s where content and creativity match media consumption. Christian Klepp  31:49 Absolutely, absolutely okay. I’m going to ask you a soapbox question, if that’s okay with you. So let’s zero in on the topic of performance marketing, because that is your area. What is the status quo in performance marketing that you passionately disagree with, and why? Keith Turco  32:12 From a B2B performance marketing perspective, I think we talk about right place, right time, right message. And I think the status quo is that creative doesn’t matter, because if you serve the right message to the right person at the right time, creative won’t make an impact. And I’ll go back to branded response. I think the status quo is creative doesn’t play as big of role as it used to, and I would disagree, I talked about thumb stopping. You have to get people to stop, right? Because people are constantly scrolling and they’re being barraged with message after message after message. So what will resonate? And I do think that, you know, building a brand that has integrity, that creates loyalty. So to me, it’s the proper balance of brand and demand, or branded response that should be looked at again. I think we’ve probably taken a 10 year hiatus from that, and it was just about right message, right time. And it worked because it was thumb stopping at the time. But given the overload of messages, and exactly what we’re talking about, Christian of hitting people in their personal lives with professional messages, there’s an overload of messages that happen. So it’s kind of bringing all of your the soapbox questions, bringing all of your questions together, right? Which is what it’s intended to do. So it’s funny, because you you know you can absolutely understand that you can shorten the sales cycle by creating brand affinity. You talked about, is AI a threat to advertising. Actually, it’s an enhancement, because brand, to me, in my mind, still plays a significant role. And it’s bringing the two worlds together that will differentiate the top notch marketers of tomorrow. Christian Klepp  34:08 Absolutely, absolutely. And it goes back to something that you said earlier. I mean, this whole ecosystem is in a constant state of evolution, so marketers better learn to quote what you said, to embrace it, rather than to push back at it, right, or to push back on it, right? Keith Turco  34:24 I think the key is evolution. It’s not abandonment, right? And net new activities, right? So email was an evolution of direct mail. This display was an evolution of, you know, the 15 second video kind of thing, right? It’s how do we evolve, leverage what we’ve, what we know and what worked, and evolve it to make it better? It’s not necessarily, in my mind, a replacement of, sure, will it take the place of certain aspects of things, absolutely, but how can you use it to enhance and add versus feel threatened by it? Christian Klepp  35:03 Absolutely, absolutely. Keith, this conversation was dynamite. Thank you so much for coming on and for sharing your experience and expertise with the listeners. Quick introduction to yourself and how folks out there can get in touch with you. Keith Turco  35:15 Sure. Keith Turco, CEO of Madison Logic, you can find me on LinkedIn. Would love to talk to you about your business needs and how we can help you from ABM perspective. Christian Klepp  35:27 Fantastic, fantastic. Once again, Keith, thanks so much for coming on the show. It was a pleasure. Keith Turco  35:33 Thank you, Christian. You have a great day. Christian Klepp  35:34 Thanks. Bye bye.

In this episode of The Impostor Syndrome Files, we explore what it takes to create teams that are not only high-performing but also deeply connected and resilient, especially in today's fast-changing workplace. My guest this week is Daria Rudnik, a former Chief People Officer turned leadership consultant, who draws on her experience leading tech and telecom companies to help organizations transform how they lead and collaborate.Daria shares her personal journey from being the only woman in the C-suite to becoming a champion for better workplaces. Together, we dive into why most teams today aren't true teams at all and how that's costing us in engagement, performance and well-being. She shares practical strategies to reduce leader overload, strengthen peer-to-peer connections and build teams that can thrive even amid uncertainty, remote work and AI integration.About My GuestDaria Rudnik is a Team Architect and Executive Leadership Coach, author of CLICKING: A Team Building Strategy for Overloaded Leaders Who Want Stronger Team Trust, Better Results, and More Time, and co-author of The AI Revolution: Thriving Within Civilization's Next Big Disruption. A former Chief People Officer and ex-Deloitte professional, she brings over 15 years of international executive experience in tech and telecom.Having lived in three countries and worked with clients across six continents, Daria has helped leaders and organizations navigate global financial crises, wars, and the COVID-19 pandemic. For the past five years, she has focused on helping busy leaders escape work overload by building self-sufficient, high-trust teams. She does this through a mix of team and leadership coaching, organizational consulting, assessments, and an AI-powered coach she developed.~Connect with Daria:Website: https://dariarudnik.com/  LinkedIn: https://www.linkedin.com/in/dariarudnik/ Book: https://www.amazon.com/dp/B0FN4S6P37~Connect with Kim and The Impostor Syndrome Files:Join the free Impostor Syndrome Challenge:https://www.kimmeninger.com/challengeLearn more about the Leading Humans discussion group:https://www.kimmeninger.com/leadinghumansgroupJoin the Slack channel to learn from, connect with and support other professionals: https://forms.gle/Ts4Vg4Nx4HDnTVUC6Join the Facebook group:https://www.facebook.com/groups/leadinghumansSchedule time to speak with Kim Meninger directly about your questions/challenges: https://bookme.name/ExecCareer/strategy-sessionConnect on LinkedIn:https://www.linkedin.com/in/kimmeninger/Website:https://kimmeninger.com

I used to believe that pushing harder was the only way to win. Harder workouts. Longer days. Zero excuses. But at some point, that mindset stops working. In this episode, I sit down with Robin Long, founder of Lindywell, to talk about what actually creates sustainable results in your body, your business, and your life. We dive into why high achievers burn out when they ignore their nervous system, how Pilates builds real strength without depletion, and why doing less with more intention leads to more energy, better workouts, and stronger momentum in every area of life. Get ready to slow down in a way that actually moves you forward. Check out our Sponsors: Shopify - Start your $1/month trial at Shopify.com/happy SKIMS - The SKIMS Holiday Shop is now open at SKIMS.com. Let them know we sent you by choosing Earn Your Happy podcast in the dropdown after you purchase. Brevo - Head to brevo.com/earn and use the code EARN to get 50% off Starter and Business Plans for the first 3 months of an annual subscription. Aura Frames - save on the perfect gift at AuraFrames.com - get $35 off Aura's best-selling Carver Mat frames with promo code EARN at checkout. Northwest Registered Agent - Build your complete business identity in just 10 clicks and 10 minutes. Visit www.northwestregisteredagent.com/paidearn Blinds.com - The Black Friday deals at Blinds.com are going strong all month long! Save $50 off when you spend $500 or more - use code EARN at checkout.  HIGHLIGHTS 00:00 Meet Robin Long, Pilates Instructor, Founder and CEO of Lindywell. 04:15 The origin of Lindywell and building a community over 12 years. 08:45 How Pilates supports strength, energy, and longevity. 16:15 How Pilates helps high achievers slow down and get stronger. 24:30 Redefining balance in fitness, business, and life. 31:15 Why rewiring your relationship with your body takes time. 36:00 How do you let go of perfect days? 40:45 The power of 10-minute workouts. 44:30 How does momentum make consistency easier? 55:00 Why showing up messy can change your business. 59:30 How simplifying nutrition helps you stay consistent for life. 01:06:30 Foods to support energy, mood, and leadership. 01:11:00 A sustainable approach to health, business, and long-term energy. RESOURCES Learn more about Lindywell HERE Download the Lindywell App HERE Join the Nourished Reset Waitlist HERE Join the Audacity Challenge HERE Join the most supportive mastermind on the internet HERE! Check out our FREE 90-Day Business Blueprint HERE! Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch Get glōci HERE Use code: HAPPY at checkout for 25% off! FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Robin: @robinmarielong