You know, life is not complicated, its just a matter of knowing the basics & sticking to them. That is what this is about.
Every business venture, entity or organisation has a constant, they interface with customers or consumers of their product and/or service. This ranges from at least one person (the base minimum), to thousands, millions, and billions of people. With this is a potential or a pitfall. Word of mouth is a form of ad that is quite unique at least in the sense that its hard to recall because it wasn't necessarily deliberately started by the organisation. It's usually more at the discretion of the consumer. This also means that employees (who are points of contact) play a huge role in the perception that consumers of a product and/or service have. Its become imperative to train employees very regularly. I also see this episode as a call to be proactive on the part of the employee. You don't have to wait for your employer because of at least one thing, its your career & whatever you learn is your gain. Enjoy this episode!
"He who loses money, loses much. He who loses a friend loses much more. He who loses faith, loses all." - Eleanor Roosevelt. This episode addresses more the idea of running business ventures and sourcing for funds through making elevator pitches. I presume some of the things mentioned can be applied personally. For what its worth, funds are needed to run businesses and we could come across those who are interested in investing in an idea. You'd learn what to consider in making these pitches. Enjoy it!
The story embedded in this episode is one that is instructive. Let's make use of our imaginations. You have children playing on 2 different tracks. Many of them are on a used track. A lone child is playing on an unused track. You have the choice of saving just "one set," either the ones on the used track or the lone child on the unused track. The tracks in question are used by trains. What decision would you make? In a world that we hear of scandals that surface years after, its safe to say that consequences are key in decision making. As long as humans live, we will always have to make decisions. This episode offers some insight into how to make decisions and live with the consequences. I believe you will enjoy it
You know, I literally felt goosebumps while working on this. This is perhaps one of the most discouraging and depressing stories about an individual that I have ever come across. It's the story of a man widely regarded as one of the very best presidents to have ever taken office in the United States of America. Folks in Illinois will probably feel that sense of closeness than any other state in the US. It's the story of Abraham Lincoln. At some point, while I was reeling off the failures Lincoln experienced, I felt if he wanted to give up, I doubt anyone would have accused him of not trying enough. But that's the thing, giving up should not even be an option. I am sure you'd like this, why not dive in. Enjoy it!
In as much as this episode comes from an angle of focus on businesses, ventures and organisations, I strongly believe that it applies to pretty much everyone as we interact with people on a regular basis. This is true, even if you don't have intentions of running a "business." For business owners (and indeed everyone), its important to know that the folks we'd have to deal with in the form of customers are sentimental people. Most make decisions based on how you have "made them feel." That is what this episode deals with. Enjoy listening to it
This is the one resource that everyone has in equal measure. We hear ourselves & others say "I don't have time." Lucius Annaeus Seneca, a Stoic philosopher of Ancient Rome said "We fail to treat time as a valuable resource, even though it is arguably our most precious & least renewable one." And that last part is the key, any moment in time lost, is gone. It's a different thing to opportunities (which is some good news, as opportunities can present themselves time and again). There can never be an exact moment you are listening to this ever again, even though you can listen to this some other time, again and again. I believe you get the idea. You'd find this insightful. Enjoy it. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ben-olugbenga/message
I'd get straight to it. This is quite an emotional episode but I also find it very important to deal with. We all get wronged from time to time & how we deal with them individually differ. Its quite easy to bring up some sort of scale of the "weightiness of the wrong" people have gone through & then say an individual's case is better than another's. It's up to each individual to decide & deal with their own case. What can't be denied however, is the statement made by Lewis Benedictus Smedes. It goes "to forgive is to set a prisoner free and discover that the prisoner was you." If we will live a free and full life, we must (as seemingly impossible as it sounds) forgive. Listen to this episode to learn more. Thanks for being patient with my somewhat inconsistency in sending out new episodes. I can hear someone saying "I forgive you
At certain times of the year, seems like certain attributes & qualities get more amplified than some others. For the season of Christmas for instance, the theme of love gets amplified more than ever & in some regions more than others [I am experiencing this firsthand now!
I have seen more dogs in the past few weeks than I have in my entire lifetime, I mean clothed dogs
You know, we develop cold feet from time to time. Would it work? Would it not work? What becomes of me if it doesn't work & my fears are established? This episode of Baseline Bit is about Courage. It is said that "Courage is not the absence of fear & that courageous people have the same feelings like we have & that they do feel fear." I love this quote by Jim Hightower, "The opposite for courage is not cowardice, it is conformity. Even a dead fish can go with the flow!" This got every bit of my attention. Ever heard of Sybil Ludington? Those familiar with American history can relate. She is largely recognized as a heroine of the American Revolutionary War. Maroon 5 & Cardi B also feature. Enjoy this episode & let is spur you into some action!
This episode takes me far east into the continent of Asia & its personality-based. Groups & People have often from time immemorial felt oppressed in some sort of way & consequentially have come up with ways to overcome such oppression to basically press home their demands. This is about a man who was a staunch advocate of the non-violent mode of resistance & he inspired movements for civil rights & freedom across the world. A Hindu by birth & called to bar at the age of 22 in June 1891. South Africans would also feel a sense of belonging here, because during the course of his life, the rainbow nation was his home for 21 years. Matter of fact, it was here he first employed that non-violent mode of resistance. Ever heard the name Mohandas Karamchand Gandhi? Well, Mahatma Gandhi? That's him. This episode is very educative & equally inspiring. Enjoy listening to every bit of it (and yeah do share as well!
Its usually said that money makes the world go round. While it is widely retorted that money isn't everything (and I absolutely agree) but money will solve a lot problems. A lot of issues on this side of the divide is linked to inadequate finances. Again, not everything, but a lot. Better to have money than put yourself in a position where you'd have to be explaining. I like a scene from a movie that involves Aki & Pawpaw (Nigerians can relate
Each & every single day, we walk on gold mines without even realizing several times. There are no new ideas in their entirety, what obtains most times are tweaks to what have been in existence. Richard Branson retorted that "Business opportunities are like buses, there's always another one coming." You know, I like this. It means the chances of coming across an opportunity business-wise is pretty high. There are ways to recognize these opportunities & exploit them. That's what this episode of Baseline Bit is about. Rihanna & Drake featured with their song, Work. Enjoy every bit of this. --- Send in a voice message: https://anchor.fm/ben-olugbenga/message
One area and aspect I know a lot of people take for granted, the importance of the routine of exercises. Exercises are bodily activities that enhance or maintain physical fitness & overall health as well as wellbeing. Think about the aiding of growth, improvement of strength, prevention of ageing, improvement of health, enjoyment & much more, then exercises are necessary. And really, exercises are not even rocket science. The typical activities we even engage in on a daily constitute some form of exercises. My hope is that at the end of this, you'd take exercises seriously. My love for football makes me go to the field on Saturdays!
"I've been reading books of old. The legends and the myths; Achilles and his gold; Hercules and his gifts; Spiderman's control; And Batman with his fists. And clearly I don't see myself upon that list." These first few lines describes majority of folks. But it shouldn't end there. Pay attention to the next few ones. "But she said, Where'd you wanna go? How much you wanna risk? I'm not looking for somebody with some superhuman gifts, some superhero..." You see, everyone (and I mean this literally) can be a superhero. These are lyrics of a song I love a great deal, Something Just like this by The Chainsmokers & Coldplay. This episode is about a personality & a lady, Baroness Thatcher, the first and only female Prime Minister of the UK till date. Valuable lessons are in this. You'd enjoy it!
Like it or not, whether you pay attention or not into crafting a compelling brand, a brand is being crafted. A brand basically is the perception that comes to the mind of people when they think about your business or you. I can assure you, "accidental" brands are rarely fascinating. Loudly though, branding is about "feelings" and its a total package. The word brand refers to "the process of ranchers putting a mark on their cattle to identify their individual cows." These brands were used to identify the quality of the beef that comes from their cows. Research reveals that ranchers used this to navigate how they want their cows to "turn out" which led to price manipulation to some degree. Enjoy this episode
Are Leaders born or made? Do we have all have greatness in us or just a few have it in them? In Act 2 Scene 5 of William Shakespeare's Twelfth Night, this statement is hugely popular - "Some are born great, some achieve greatness and some have greatness thrust upon them." While this episode focuses on leadership, on a broader scale I referenced greatness. I am certain you'd be convinced to aspire to acquire and re-fire, so as not to retire or maguire
I'm bulletproof, nothing to lose. Fire away, fire away. Ricochet, you take your aim. Fire away, fire away. These statements are lyrics of a song. This episode has got fire. The fire is Titanium. This metal is very strong, roughly twice as strong as aluminium & weighs about 45% less than steel. Important characteristics you'd understand are very essential & key in what titanium is. You should listen to this as it will shape a lot things as it concerns mindset. Feel free to share as well. Thank you. --- Send in a voice message: https://anchor.fm/ben-olugbenga/message
An episode that challenges the mind! Paulo Coelho de Souza said "If you think small, your world would remain small. If you think big, your world would remain big." What are the things that even hinder us from thinking big? One of the things I realized at some point is the fact that for almost every other thing, you get charged for them. If you walk into any grocery & picked up any time, you have to exchange money for whatever you picked up. This is one area I have never heard anyone get charged for, thinking big! There are endless possibilities here as long as there is belief to go alongside. I promise you'd enjoy this episode. Be good!
Life no be a serious something, still no be a play something!
Personalities thrill me. They let us know & reveal that things are possible and the extent to which we can go as well as red lines that should not be crossed. This week's episode tows this line. I think about the richest men ever in history and this man is definitely up there. Matter of fact, he is widely regarded as the second most richest man of all time & the richest man in modern history. His personal net worth was estimated at 900 million US dollars, almost 3% of the GDP of the US in 1913 [crazy!] To help with perspective in the 21st century, this amounts to 423 billion US dollars as at 2020 with inflation factored in. What characterized his life & time. Koker (a Nigerian musician) said "Money change many things, money turns some lives around..." I totally agree. Feel free to share this. Enjoy every bit of it!
Now, I personally like this episode, its about gratitude and what better day to release it than on this day that I was born years ago. I don't know if this is peculiar to me or it happens to everyone. I am not sure I like the attention attached to birthdays, I just for some reason feel everyday should be normal. But here's the thing, its also an opportunity to be grateful. I'd hone in on gratitude this way, it should be a lifestyle, not just what you do when you feel good. Matter of fact, studies show that there are enormous benefits to gratitude. You should have this episode on repeat. Enjoy listening! --- Send in a voice message: https://anchor.fm/ben-olugbenga/message
Growing up, I used to hear this phrase "small but mighty." This perfectly sums up what this episode is about, the ants. You know, they never cease to amaze, so tiny, yet highly organized & do stuff that shouldn't even be ascribed to them in some oxymoronic way. I can assure you that you'd learn quite some from these insects. Enjoy listening to it. --- Send in a voice message: https://anchor.fm/ben-olugbenga/message
You know, this is one thing that rarely gets the attention that it should, self-love. Sometimes demands of one sort or the other are placed on us but we can hardly meet up because we have not practiced self-love or to put in another way, we don't love ourselves. Of course, that's what self-love is. For what it's worth, you cannot give what you don't have. Lucille Ball said "Love yourself first and everything else falls into line. You really have to love yourself to get anything done in this world." For lovers of music, that is a definite. Adekunle Gold's My Life is in there. Enjoy every bit of this. --- Send in a voice message: https://anchor.fm/ben-olugbenga/message
Research shows that 25% of people who make resolutions would have given up by tomorrow, 7th of January! A quarter of people who made resolutions at the start of this year would have given up by tomorrow. Crazy, I thought the year just started! Matter of fact, 46% of people keep resolutions for at least 6 months & 8% keep them for the entire year. I am convinced that people go about resolutions in the wrong way. Learn how you can better your lot listening to this episode of baseline bit. Happy New Year. --- Send in a voice message: https://anchor.fm/ben-olugbenga/message
The average social media user spends 2.5hrs per day scrolling through all sorts; pictures, videos, tweets, reels, hashtags & the list is never exhaustive. One of the things I like about this episode is the fact that there is a spotlight through different times of human existence. From the stone age, bronze age, iron age through renaissance period up until where we find ourselves now. And this time is quite peculiar, the age of social media. It has its huge advantages which at the least is the fact that you can now interface with people real time & at the snap of the fingers. Sadly & like other periods, there are downsides. Matter of fact, there is a research that shows that there is direct correlation between depression & the amount of time spent on social media. This episode is about dealing with social media distractions, enjoy it! --- Send in a voice message: https://anchor.fm/ben-olugbenga/message
Hello there! So let me throw up a hypothetical scenario. You have a glass of water, the water fills half the capacity of the glass holder or container. You then proceed to ask people what you are holding. You should probably know where I am headed with this. Some see it as half empty, others see it as half full. You know what the difference is, their view. If you may, call it perspective. Perspective is very powerful. That is what this episode is about. Its no longer news that the final quarter of 2021 is upon us already, my question to you is, what is your view? Enjoy this episode. --- Send in a voice message: https://anchor.fm/ben-olugbenga/message
Singapore is now highly regarded as a first world country. As a matter of fact, I understand the nation has the strongest passport in the whole world! (pretty huge you'd say). Matter of fact, it was not always this way. The country used to be part of Malaysia. If you relate with anyone from the Asian nation, they highly regard one man, Lee Kuan Yew. In 1965, Singapore separated from Malaysia amidst uncertainties. Lee Kuan Yew was visibly broken in a televised address when this happened. He feared a lack of natural resources, a potentially hostile international environment and a volatile ethnic mix of Chinese, Malays & Indians. How was Yew able to navigate all of these at the time? These & more are what this episode of Baseline Bit is all about. My hope is that you learn from LKY's actions, imbibe the rationale & use them in forging ahead. Enjoy this episode! --- Send in a voice message: https://anchor.fm/ben-olugbenga/message
Do you get to wonder how it is that some folks seem to always have people at their beck & call? As a matter of fact, imagine that 2 individuals lose their jobs & almost immediately, one of them already has another job because of certain "strings" he or she could pull. Truth is this, some have been able to build a strong social capital because of how they have treated & related with people in times past which they could leverage on in times of crises. Here's to your progress as you listen to this week's episode. --- Send in a voice message: https://anchor.fm/ben-olugbenga/message
Loniskolobo by Jesse King! Who remembers the song or who has heard the song? I recall it was song my friends & I used back then in University days after exams. Lecturers showed up pepper! This week's episode of Baseline Bit is about Work-Life Balance. We get faced by several things that we have to do that sometimes we even leave out important relationships & people as well as activities that should be dear to us. You'd enjoy this episode as September beckons. Be good. --- Send in a voice message: https://anchor.fm/ben-olugbenga/message
I recall learning about endangered species while I was in secondary school. It was used to refer to animals that were on the verge of extinction. Well, we have one that is beyond animals on our hands, the Family unit. Negative vices seem to be on the rise & its worrisome. How about we pay attention to the Family unit & I am sure this will have a multiplier effect on the whole (the Family is just numerous units that make up a larger society & nations). Enjoy this episode. --- Send in a voice message: https://anchor.fm/ben-olugbenga/message
Businesses face a lot of pressures & challenges that are not insurmountable. Truth is these pressures & challenges can ever be confronted headlong all alone. Collaborative efforts might just be what is needed to swim above the tide. Ever heard of Def Jam Recordings? They are major force when it comes to music worldwide. It started as a partnership between a 21-year old & a 27-year old. Do have a splendid week as you listen to this week's episode. --- Send in a voice message: https://anchor.fm/ben-olugbenga/message
The beast referred to as the king of the jungle is the stop for this week's episode. Ever seen the animation movie The Lion King? I recommend it, it reveals quite some about the member of the cat family. Enjoy this episode, let your roar be heard like the lion & enjoy the week. --- Send in a voice message: https://anchor.fm/ben-olugbenga/message
Several events around us sometime throw up grim narratives. Can we be happy regardless? Is it our choice ultimately? Listen to this as I answered these questions & more. --- Send in a voice message: https://anchor.fm/ben-olugbenga/message
They say Diamonds are forever! Ever heard this before? (There is actually a movie adaptation of a novel with the same title). What makes the precious metal special & what can we adapt. Listen to this episode, practice what you hear & have an amazing week! --- Send in a voice message: https://anchor.fm/ben-olugbenga/message
Ever heard that people lose job opportunities & several types in this regard over food? Sounds very unlikely but it does happen. Social & Dining Etiquettes are key & that is what this episode is about, it will save you a whole lot of heartaches. Enjoy listening. --- Send in a voice message: https://anchor.fm/ben-olugbenga/message
Animation movies have become a mainstay of movie industries worldwide. A man was pivotal to its start & growth. You'd have thought he had it altogether from the beginning? Listen to this then! --- Send in a voice message: https://anchor.fm/ben-olugbenga/message
We get faced with bills from time to time (I like Destiny's Child Bills in this episode). This is unlikely to change. When there are no budgets, you'd wonder where all the money went. Enjoy this episode & put the things in there to practice. --- Send in a voice message: https://anchor.fm/ben-olugbenga/message
Everyone, get in here! We most times feel the decisions people make are rational ones. Well, we are wrong. People make emotional decisions. This episode is targeted at business owners & those who hope to run businesses at some point. --- Send in a voice message: https://anchor.fm/ben-olugbenga/message
Sometimes, we feel bemused by the creativity of some people & feel like "these ones always have it together & have always been creative." This episode will help you demystify this. Enjoy it. --- Send in a voice message: https://anchor.fm/ben-olugbenga/message
Life can be a different ball game entirely. To get through life, you need Grit, loads of it. Enjoy this week's episode on Grit. --- Send in a voice message: https://anchor.fm/ben-olugbenga/message
Who else gets fascinated by the Dolphins? I do. Few things to learn from the mammal with the aim of learning & adapting them to you. You'd enjoy every bit of this. --- Send in a voice message: https://anchor.fm/ben-olugbenga/message
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