Digi-Talks

With a heavy heart we share that this is our lucky last episode for Digi-Talks as you know it. Natalie & Producer, Nick took the opportunity to reflect on the past 5 seasons and the incredible guests that have walked through the doors and into your ears. We discuss many common threads amongst our guests, big learnings and just what Digi-Talks brought to the community of marketers and the like. Thank you doesn't cut it - just know we will be back with something bigger, and better! We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

Geography teacher turned coffee connoisseur, Pete Mann is best known for his cafe Octeine. Leaving teaching behind to turn his love of coffee into a business in 2018, Pete caught the coffee bug working as a part-time barista and took a roasting course - the rest is history! Pete had a clear idea of the coffee Octeine would serve at its café: a roast profile with an intense flavour designed to cut through milk and still taste great as a black coffee. But there were other requirements Pete wanted to meet; in founding Octeine, he wanted to create a brand with clear environmental and sustainable goals. He talks us through what building the brand looked like, how he has stayed true to his values and the realities of growing a business. When he's not roasting coffee, running or surfing he's recording his podcast "Humbled the series" with friend Michael (who has also been a guest on Digi-Talks) where the pair dive deep into how tribulations can transform into triumphs and how a few life blows aren't necessarily complete woes. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au 

Meghann is a senior marketing strategist responsible for leading global teams in the ideation, curation and delivery of integrated global omni-channel strategy. With customer obsession at the core and loyal brand advocates as the measurable output. Meghann is a big believer that listening and engaging with your customers and stakeholders allows you to leverage their intimate first-hand knowledge to effectively co-design the best possible solutions. Currently, Meghann is leading the marketing team at one of the fastest growing Australian apparel brands in the industry as CMO for Australian Fashion Labels. She talks us through her incredible career journey, the highs, the lows and everything in between. We discuss what makes a strong brand in the current landscape and how to truly connect with your audience in a meaningful way. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au 

Just a couple of guys with a shared passion; although Charlie Hender and Will Swale's occupations looked a little different prior to founding ORTCO in 2016. After releasing their first swim line in 2018, they very quickly knew they were on to something and went all in on the brand.  The label is an amalgamation of the pair's mutual admiration of classic, quality design and a vision to create everlasting pieces. Initially the brand was a gifting brand, something they could give to their friends and Dads - we can all agree it has evolved to be so much more than that. We talk through how their approach to marketing has evolved with the brand, they get real about some business lessons they have learnt along the way and share their approach to content in 2023. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au 

With over 8 years of experience in the marketing and communications industry, Sarah Camerlengo knows a thing or two when it comes to a well-rounded brand strategy. Having worked both in-house and agency side, with some of Australia's leading brands, Sarah's no stranger to bringing big ideas to life. Currently, she is the brand manager for 23rd Street Distillery, one of Australia's most awarded distilleries. We talk all things career progression, niche markets and the importance of understanding how to best communicate with your audience. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

Andrew's skillset in design defines himself as a strong communicator, understanding conceptualisation right through to product rollout. His focus on the craft of design and creative approach to brand consistency gives his work a unique aesthetic. With 10 years of design experience, Drew is passionate about creating tactile design that delights the senses, gets noticed, and is remembered for a long time to come across a range of businesses. We talk through how the role of a graphic designer has evolved over the past 10 years as well as the impact of social media and digital. Andrew also gets real about his biggest learnings throughout his career and the challenges that come with being a creative. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram ⁠@digitale.adl⁠ or ⁠Facebook⁠ or drop us a love note at ⁠hello@digi-tale.com.au⁠

Adelaide based makeup artist Lili Karamilikis, is not only a pro on the tools but in 2019, she launched clean beauty brand, Fluffi. Fluffi is designed locally, right here in South Australia, and is aimed at enhancing natural beauty, individuality and uniqueness. Lili is passionate on ensuring every product is cruelty free and no furry friends are to be tested on. You've probably seen Lili on the gram, growing her audience through her all things lifestyle content and authentic personal brand - the flawless makeup doesn't hurt either. We chat all things social media (of course), the fluffi journey and her approach to content creation, both personally and professionally. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram ⁠@digitale.adl⁠ or ⁠Facebook⁠ or drop us a love note at 

Experimenting with high-quality ingredients to create fresh new flavours with a good dose of cheekiness and plenty of laughs - Meet Sam Worrall-Thompson and his unique brand that has become synonymous with his venues Fine & Fettle, Bar Lune, Dolly as well as Kitchen Catering by Sam, which has quickly become one of Adelaide's leading wedding vendors. Sam talks us through his career journey, the evolution of the hospitality landscape in Adelaide and gets real about his learnings along the way. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram ⁠@digitale.adl⁠ or ⁠Facebook⁠ or drop us a love note at ⁠hello@digi-tale.com.au⁠

With an eye for aesthetic content, a love for social media and meaningful brand partnerships Carlea Atkins & Georgina Neves are the perfect pair to chat all things content creation with. We talk through the need to adapt to each platform in a unique way, how to approach brand collaborations and finding your authentic style as a creator online. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram ⁠@digitale.adl⁠ or ⁠Facebook⁠ or drop us a love note at ⁠hello@digi-tale.com.a

With 20+ years experience working in industries ranging from defence, higher education, membership organisations, not-for-profit, travel and horticulture, Penny Reidy is now Head of Marketing and Communications for the SA Produce Market. Incredibly passionate about SA produce, her strategy is centered around educating people about the importance of seasonal eating and supporting the hard-working family businesses that bring fresh produce to our plates here in SA. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram ⁠@digitale.adl⁠ or ⁠Facebook⁠ or drop us a love note at ⁠hello@digi-tale.com.au⁠

Building brands with a strong sense of community is all in a day's work for Gabriella Ocenasek, Co-Founder and Director of GO Beyond Marketing. With over 12 years experience, Gabriella encourages her clients to embrace the many opportunities there are to make a positive impact in our world and works closely with them to explore community partnerships that align with their business values and mission. We talk about how to build meaningful and authentic partnerships, how to strengthen a brand's Corporate Social Responsibility and engaging internal and external stakeholders. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram ⁠@digitale.adl⁠ or ⁠Facebook⁠ or drop us a love note at ⁠hello@digi-tale.com.au⁠

Prepare for the puns in this week's episode as Natalie sits down with Lex Eleni, Director of Lexicon Creative Agency. A way with words, Lex talks us through her career journey, the highs, the lows and everything in between. We get real about the challenges of running an agency, how to attract your ideal client and work together to get the best outcome for your client and build a connected team. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

The interviewer becomes the interviewee in this week's episode! Cassandra Demasi puts Natalie in the hot seat and throws her all the questions she's been putting to her guests over the past 4 seasons. Natalie talks through her career journey, why she started Digitale, and her biggest learnings over the past 4 years. The importance of knowing your personal brand and what you stand for as a person and that we are all constantly learning, growing and out here doing our best. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au 

Making his mark in Sydney, London, and Adelaide on local, national, and international brands, Nick Brz is the perfect mix of strategy and creativity. It all starts with a great brief, and Nick dives into the importance of getting really clear of the problems that you are going to solve with your creativity right from the start. He talks us through his career journey, the evolution of the role of a Creative Director, and the importance of surrounding yourself with other creatives. Nick also shares his insights and advice to the next generation of creatives and what he see's the future of visual communication. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

Name a more iconic duo than Amanda & Alexandra Duggan, with creativity and production in their DNA the pair talk us through their career journeys and learning along the way. With over 25 years of industry experience, Amanda shares her insights from the evolution of production that she has witnessed first-hand and how this is shaped her daughter, Alexandra. With a unique career journey and a history of getting shit done, Alexandra is no stranger to social media, and how businesses and individuals can truly harness meaningful content creation.  We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au 

Two best friends, Jordy Kallios and Corey Decandia saw a gap in the market for stylish and affordable men's swimwear during a trip to Europe, which saw them quit their jobs and give it a red hot crack - all with no business or textile knowledge. Jordy & Corey talk us through the challenges and triumphs of growing Vacay Swimwear, their approach to marketing and content and their plans to continue the growth trajectory. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram ⁠@digitale.adl⁠ or ⁠Facebook⁠ or drop us a love note at ⁠hello@digi-tale.com.au⁠

With over 15 years experience in Advertising and Visual Communications, Michael Gagliardi is an award-winning creative for a reason. Michaels's passion for bridging the gap between the aesthetic attributes of a brand and the commercial necessities of a business certainly sets him apart as a Creative Director. He talks us through how to best structure a team of creatives, the importance of strategy, breaking down a brief, and holding space for great ideas. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

Leah Itsines & Mitch Caon have undoubtedly become household names thanks to their brands; BARE - a healthy online eating platform helping people learn how to eat and live better & nutritional supplement brand Yes Please. Leah & Mitch talk us through the importance of building an engaged community, listening to the needs of your community and consistently creating high-value content. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

Kirsty Sage has carved a path in the hair industry, quickly rising from apprentice to salon owner to educator, with a combination of fearlessness, intuitive skill and creativity. Known for consistently pushing the boundaries, Kirsty talks us through how she differentiates herself in a saturated industry and leverages social media to foster meaningful relationships. She shares the reality of running a business, how she protects her energy, and the importance of practicing gratitude. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

Since 2015, Matthew has been working on the development and dissemination of mental well-being interventions across the Australian community. So, who better to join us as we talk about the importance of mental well-being and changing the conversations around mental health. In a new world where we are consuming more information on a daily basis than ever before and putting unrealistic pressures on ourselves, Matthew talks us through the BeWell program in workplaces. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

As the head of performance at Ecom Nation, Georgia Aoukar works with specifically e-commerce brands across multiple industries, developing the ideal performance strategy to drive results. The perfect role for someone who is passionate about building brands digitally and understands the important role each platform plays in the customer journey. Having worked with some of the most iconic e-commerce brands, Georgia talks us through her approach to performance marketing, identifying the right channels for you and understanding how to create content that converts. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

With a career spanning over 25 years, Dave Simms knows the not-for-profit sector like the back of his hand. A creative and progressive marketer, Dave talks us through the relationship between fundraising and marketing and the significant changes in consumer behaviour over the years. Whilst appreciating the positive impact the rise of digital has had, Dave also touches on the need for connection in a post C word world. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

We are kicking off Season 4 with the ever-talented Maria Petroff - affectionately known as Shots By M. Maria talks us through her journey as a freelance photographer and how she was able to take her passion to a full-time gig. She shares how she has developed her signature style, her approach to marketing her business and the challenge of being a one-person band. Of course, we talk about social media and how it's been a powerful tool in growing her business. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

Keeping the "something different" going with this week's episode as we welcome Nicole & Sam - Founders of Adelaide's newest speed dating events, Yeah, Nah, Maybe. You're probably thinking, what on earth does this have to do with marketing or digital? But we think the fact that the 20 and 30-somethings of town are going offline and keen for real-life connection is something worth diving deeper into. Not to mention, the interesting route that online dating took when it essentially asked us to market ourselves when creating a profile that said what we wanted it to say and always subsequently didn't say what we wanted (if you know what we mean). We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

Our very first guest from Season 1 is back in the hot seat - Ashleigh Bailey joins me as we dive into the changes we have seen in the social media space since we caught up last. Ash talks us through the reality of running and trying to grow a business whilst keeping on top of the constant changes with social media and the need for support within our social community. As a non-governed industry and majority of professionals being self-taught, the importance of social media marketers being aligned to the fundamentals of what drives social success has never been more important.  We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

Earning her stripes from the ground up, Taylor Martin puts her strong communication and management skills to work each day, overseeing the team, the studio and the project's within it as Studio Manager. Taylor talks us through her journey and her intimate understanding of such a diverse range of projects and how she best works with her team of creatives. We discuss the challenges around communicating creativity effectively, client management and the core differences between marketing and advertising. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

With both expertise in traditional and digital marketing, Natalie is passionate about the importance of a well-rounded campaign and loves to make some noise. With over 22 years experience in advertising, Natalie Renna is the director at Mercy Me Marketing here in Adelaide, representing both a local & national client base. She talks us through the shift from traditional to digital, the change in client budgets, and the constant need to justify our value as marketers. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

With a career spanning well over 10 years, James Trenerry is an icon in the fitness industry. Having led a number of multi-award-winning studios and back-to-back studios of the year, James certainly knows what it takes to build a powerful community. James created PLATFRM; the home of Australia's first Run + Weights and Strength-based Reformer group workouts in 2021 and continues to demonstrate his expertise in the fitness space. He talks us through the power of word-of-mouth marketing, a seamless customer experience and what it takes to solidify a meaningful community in 2023. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

Increasing customer satisfaction, with a focus on generating leads and increasing income - sounds pretty good, hey? That's where Mikaela Barke and her tool kit of digital experience come in. With over 12 years working across multiple disciplines, Mikaela is now putting it all into action with her own photography business Never Never. We talk through the importance of echoing real life customer queries in your digital strategy, utilising data, and a focus on open communication with clients to measure success. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

Fascinated with human behaviour and how attention, trust and value drive business success, it's no surprise that Jared Brown was once named one of the 2019 Leaders In eCommerce Top 100 All-Stars. Jared talks us through what makes a sound E-Commerce strategy, the importance of nurturing your customer and how to differentiate your brand on the global stage. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

With a career spanning over 20 years, Tania Cavaiuolo has led national teams, digital transformation, and national multi-million dollar advertising and PR campaigns. Driven by data, Tania talks us through the importance of testing and listening to the data to make smarter decisions, the need to bring back a focus on brand sentiment, and of course, some cake analogies. Tania shares her inspiration behind 'The Accidental Marketer' and the rapid rise of 'the somebody had to do it' marketers in so many businesses. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

Dave Lawson's name is synonymous with the design and hospitality scene, having created some of Adelaide's most iconic hospitality brand identities. From here to London and everywhere in between, Dave shares his career journey and his biggest learnings along the way. He talks us through meaningful design, creating creative space and managing mental health in the creative industry. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

A love for all things beauty, Caitlin combines her passion with her marketing skills as Marketing Manager at global brand, Neora. Caitlin talks us through her specific experience in the industry and the changes she has seen over the years. She highlights the shifts in consumer spending, impacts of legislation on marketing in the beauty industry and what this means for influencers and partnerships. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

Property is in his DNA and as the Director of Identity Marketing, Steve Osborn certainly knows how to make a brand stand out from the crowd. With a focus on brands with purpose, Steve talks us through his client discovery process, what makes a great property brand, and the mistakes he sees far too often. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

Spending her days mentoring women in business and leadership, organising high-profile media opportunities for her clients, and running workshops or working on projects that specifically increase the visibility of women, Amy Springhall is a multi-talented communications professional. She talks us through a people-first communication strategy, how to develop a LinkedIn strategy that is authentic to you, and clever strategic positioning. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

What better way to wrap up 2022 than with the man who made Digi-Talks possible. Professionally known as M4SONIC, Nick has previously released music on Sony Music, Ultra Music, Laidback Lukes Mixmash Records, and his own record label Global League. He now runs Adelaide-based, Matrix Media where we record Digi-Talks each week. We talk through what it takes to create a successful podcast, a bit of the technical audio stuff and the future of Tik Tok and the music industry. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

Something a bit different for one of our final instalments for 2022 - this week Natalie's joined by Coby Baker-Hutton, Marketing Manager at Digitale to talk about her journey from Uni to a career in marketing at the ripe age of 23. Coby shares what surprised her the most about entering the workforce, how she got a foot in the door, and what a day for her at Digitale actually looks like. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

A marketer's learning is never done and Elly Deegan is no exception. Continuing to build her skillset whilst working in marketing roles at some of Adelaide's leading organisations, Elly is not afraid to keep learning to continue her growth. She talks us through the importance of mentorship, building strong teams, and understanding your customer deeply to market a hospitality venue successfully. She's an advocate for collaboration, getting your hands dirty, and always staying curious. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

Scientist, turned writer, turned digital strategist - this week's guest, James Byrne has done it all. With a deep understanding of digital strategy, James is a humble Account Manager who knows how to work with his clients to solve their problems and achieve an ideal outcome. He talks us through the highs and lows of being client-facing and building the confidence to have the not so fun conversations. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

A perfect example of why giving something different a go is the best way to find your dream career - Heidi Vine has not shied away from work experience and getting her hands dirty to find her passion for real estate marketing. As the marketing manager for Australia's leading real estate agency, Harris Real Estate - Heidi talks us through how the real estate space has changed during her career, marketing individual agents as well as properties and the brand as a whole and taking the time to truly understand your target audience. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

How do you start a career in production? Well, Thomas Schaefer shares his career journey to date as our youngest guest on Digi-Talks. Having worked across all different film and video mediums, Thomas talks us through falling into a niche and moving out of one, the growth of digital and the impact on client expectations and the need for strategy. As the Director at Stepney Studios, Thomas knows how to ask the hard questions to understand how video fits into a business's big-picture objectives and develop the best possible outcome for any brand. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

On this week's episode, we deep dive into what makes people tick, click and add to cart with E-Commerce Specialist Lily Hargreaves. She shares how E-Commerce in 2022 is so much more than just managing a website with a shop - it's about forecasting, creating a seamless customer experience, testing (always testing) and getting into the mind of your target customer. We talk through how social media and influencer marketing has made a mark on the future of E-Commerce and why you should prioritise meaningful email communication. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

A born philanthropist, Andrew Sabatino has led some of Australia's most successful fundraisers. He talks us through how he has seen the philanthropic marketing space change throughout his career and time in Adelaide, Sydney & London having worked with some of the world's largest non for profits. Passionate about marketing with purpose, Andrew has grown a team of 50 passionate marketers at his business Donor Republic. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

Business and marketing - the two go hand in hand as Sarah McArdle shares with us on this week's episode. From agency to in-house, Sarah has worked on both sides of the fence and has embraced the need to upskill throughout her career as the marketing sphere evolves. She talks us through how best to utilise business insights to drive a purpose-led marketing strategy, the advantages of organisational transparency and why it's not always "marketing's fault". We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

With a passion for purpose led marketing and meaningful content, Carlea Atkins has a deep understanding of building brands and the intricacies of the digital sphere. As the owner of Consume Studio here in Adelaide, Carlea prides herself on having created a space for brands and individuals who share her commitment to sustainability. We talk through brands with social responsibility, greenwashing and the future of influencer marketing. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

Ask Chris Whitbread and he'll tell you he knows it all - thanks to Google. He's seen the shifts within the Google sphere for many years but one thing that remains the same is his focus on the best possible outcome for his clients. Chris talks us through the importance of being a specialist, why taking the time to set your Google account up properly in the first place matters and taking the time to be methodical when developing any campaign. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

What better way to kick off Season 2 than with Nicole Burton & Thea Petros to give us a rundown of the media world and the future of networking. There's no denying that digital has forced traditional outlets to prioritise data but how can we forget creative, impactful campaigns. Nicole & Thea talk us through the importance of a holistic marketing strategy, prioritising meaningful client relationships, and the future of professional networking. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

For our last episode of Season 1 we were joined by no other than Mal Chia. As an award-winning consultant CMO and e-commerce advisor, he helps brands grow profitably and sustainably. Mal refers to himself as a reformed performance marketer, living at the intersection of data, brand and strategy. He takes us back in time where his journey began and talks us through what makes a strong e-commerce brand and how to build an engaged marketing team. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

A way with words like no other, Hannah Pendlebury has worked across digital, PR & social media over the years. As a copywriter, she understands how to identify your target audience and speak to them in the way that they best receive information and to evoke the ideal action. Hannah talks us through the art of copywriting, backing yourself and your creative process and why sometimes it pays to get a professional in. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

Luke Jamieson knows the world wide web like the back of his hand and has witnessed the progression from dial-up internet to the mobile-first movement. Having built websites since the dawn of notepad, learning SEO when Google was new, and entering the data revolution head-on. Luke talks us through what makes an effective website, nurturing your community through the digital landscape, and the future of digital and the music industry. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au

It's not just about great design, but design that works - Gemma Wallis knows the importance of purpose driven design. Gemma has worked her way from uni to agency to freelance and talks us through her journey, managing creative energy, and the creative process and asking all the right questions. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review? Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au