Podcasts about add to cart

Dave Dullens has spent 20 years keeping brands like that relevant. He's Head of Brand and Consumer at Conquest Sports, the 45-year Converse licensee for Australia and New Zealand, and his whole career has run through iconic footwear: Converse, Vans, Timberland, Dr. Martens. This isn't a creative-tactics episode, it's a masterclass in keeping an iconic brand relevant across generations.In this episode, Dave sits down with Nathan Bush to make the case for brand in a business obsessed with conversion. We get into why the algorithm understands conversion but not your brand priorities, so some messages need their own budget to find an audience. We unpack his layered creator pyramid, from nano and micro fans through to global ambassadors, and why leaning into what a creator already does well beats handing them a rigid brief. And Dave explains what it actually takes to let go of brand control, including the dirty-sneaker video that broke all of Converse's rules and still drove sales. Plus why he thinks physical and offline is the next real resurgence, and how to measure brand so the finance team stops treating it as fluff.Brands and tools mentioned: Converse, Conquest Sports, Vans, Timberland, Dr. Martens, Nike, Jordan, Hurley, Tracksuit, Meta, TikTok, Reddit, PattenIn this episode:Why the algorithm optimises for conversion, not brand, so some messages need carved-out budget to reach new audiencesHow to build a layered creator program and brief creators to their strengths instead of scripting themHow to measure brand with tracking and research so it earns budget in a numbers-driven businessConnect with Dave Dullens Explore ConverseSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community 

Ecommerce has never had more tools, and it's never been less clear which one is doing what. Every new AI tool that lands overlaps with three you already run, and half of them get absorbed into something else within months.So when something in the business isn't working, the instinct is to go and buy the next thing that'll fix it. But the problem usually isn't the tools. Most operators are running a fraction of what they already pay for, and the platforms they do have aren't talking to each other. A platform you use half of, sitting in a stack that doesn't share its data, is the most expensive software you own.The brands getting this right do three things differently.In this playbook, based on a conversation with Ed Hallen, co-founder of Klaviyo, we cover three things ecommerce operators need to know about getting more from the tools they already pay for:Put your tech budget where the money is actually made, not spread thin across the fringesChase the connections rather than the next tool, because the value lives in your data moving between platformsRun your integrations at two speeds. Switch on the easy wins today and resource the deep work like the project it isConnect with Ed Hallen Explore KlaviyoSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community 

Martin Cox walked away from agency life two months ago. No business plan. Four Shopify apps with animal mascots. A clear view of where the ecosystem is heading.If you've been in the Australian Shopify scene for any length of time, you've heard Martin's name. He's the guy people mean when they say "we should just ask Martin." After more than a decade agency-side, he's now co-founder of Native App Co, a Melbourne studio building a small family of focused Shopify apps that don't feel like apps. He also co-hosts The Shopify App Show, so he sees the ecosystem from both inside the build and across the platform.Nathan sat down with Martin to dig into what's actually changing for merchants in the AI era: why store credit is the promotional lever most operators are sleeping on, why product data is the new SEO, and what the global Shopify catalogue means for how stores get found from here.Today, we're discussing:Why an app's real job in 2026 is to put guardrails around AI, not just add features [05:00]How store credit beats discount codes for spreading acquisition cost across two baskets [17:30]The musky tobacco t-shirt rule for product data in the age of AI search [32:00]Why Shopify Flow integration is the single strongest quality signal when evaluating an app [44:30]Where the global catalogue could take Shopify and what merchants should do about it now [35:30]Martin's easy in, easy out framework for choosing apps that won't burn you [44:00]Use the code ADDTOCART for three months free on any Native App Co app: nativeappco.com/addtocartConnect with Martin Cox | Explore Native App Co | Listen to The Shopify App ShowSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community 

This episode originally aired 10/19/2021.Where does SuChin Pak go when in Paris? In a straight line so she doesn't get lost. This episode, SuChin tells Kulap everything she added to cart from her vacation to Paris. Kulap refuses to share anything, and yet SuChin still didn't get through her whole list. This could have been a two-part deranged routine episode, but we decided to show some restraint. Please note, Add To Cart contains mature themes and may not be appropriate for all listeners. To see all products mentioned in this episode, head to @addtocartpod on Instagram. To purchase any of the products, see below. SuChin first stayed in Chriselle's fancy AF hotel, Le Meurice: https://bit.ly/lemeuriceparisShe went to Citie Pharma once a day: http://bit.ly/citypharmacieAnd Monoprix AT LEAST once a day: https://bit.ly/frenchtargetShe made sure to make her suitcases extra bulky with goods from the Paris flea market: https://bit.ly/zeparisfleamarketShe bought beautiful soaps wrapped in beautiful paper with her name written in beautiful calligraphy pen at Buly: https://bit.ly/bulyestablishment1803See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Influencer marketing is still a young line item, the pricing is all over the shop, and you can spend real money on a creator without ever being sure what you got back. So plenty of teams treat it with one eyebrow raised.But the problem was never influencers. Most brands treat influence as one big post, from one big name, a single moment they hope lands. The brands getting real value treat it as a relationship instead: the same credible people showing up more than once, who actually believe in the product.The brands getting this right do three things differently.In this playbook, based on a conversation with Jess Hatzis, co-founder of Frank Body and Willow & Blake, we cover three things ecommerce operators need to know about getting more from influencers for less:Influence works on frequency, not one big post, so the same credible people need to show up for you again and againPick creators who already believe in your product, then treat them like partners rather than a media buyBring creators together in person and do it on repeat, which buys frequency, content and a real bond for about a tenth of the costConnect with Jess Hatzis Explore Willow & BlakeSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community 

Rohan McCloskey refunded $350,000 in donations, gave up his salary for a year, and nearly lost everything. He's still building GoGenerosity. And he'd do it again.That kind of conviction usually comes from one of two places: delusion or proof. In Rohan's case it's the latter. One in six customers at his best-performing store donate every single time they shop. Ninety-eight percent of mystery shoppers said they were more likely to return to a brand running GoGenerosity than a competitor selling the same product. Only one merchant in his ideal customer profile has ever churned, and that was because the merchant's business hit financial difficulty, not because the product failed.Rohan is Founder and CEO of GoGenerosity, a Shopify app that turns small customer contributions at checkout into real goods delivered to charity partners. The model is cleaner than it sounds: a customer adds a $2 or $3 donation at checkout, those donations pool, and the charity receives a gift card at full retail value redeemed in-store. One hundred percent goes through. GoGenerosity charges merchants a monthly SaaS fee on top. Before all of this, Rohan ran three restaurants in Mount Maunganui through COVID, survived, and then decided to start a tech company instead.Today, we're discussing:How the GoGenerosity checkout model works in practice and why 100% of customer donations reach charity partners [05:03]The Hume mystery shopping data: 98% of shoppers were more likely to return to a brand running GoGenerosity than a direct competitor [15:26]Why one in six customers at Rohan's best-performing store donates $5 every single visit, and what two years of that data actually proves [18:07]The no-login product philosophy: why GoGenerosity deliberately has no merchant portal and sends monthly reports by email instead [28:38]Why raising capital too early nearly killed the business and what a two-year enterprise sales cycle actually costs a startup [47:35]What Rohan's psychologist told him on Christmas Day 2023 and how he kept building through a serious burnout [44:16]Connect with Rohan McCloskey | Explore GoGenerosity | Connect with Rosa Willis | Connect with Nathan BushSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community 

Ecommerce is still a young industry, and it's moving faster than anyone in ecommerce can keep up with. Nobody has all the answers, and the pressure to act as if you do can leave you in a precarious position.The ecommerce leaders who go furthest aren't the ones who faked it. They're the ones who asked for help early, while they were still learning, and kept doing it the whole way along. The asking was never the weak part of the story, it's what makes them the leaders they are today.The best operators do three things differently when it comes to asking for help.In this playbook, based on the most honest conversation we've had on the show with Grant Arnott, who built Power Retail and Click Frenzy, we cover three things ecommerce operators need to know about asking for help before they need it:Ask while you're still learning, not just when something has already brokenBuild the network in the calm, because the worst time to find your people is the moment the problem is on fireTreat asking for help as a leadership move, because ego is what is holding you back, not the questionThis episode touches on depression and some dark moments. If anything here is close to home, Lifeline is on 13 11 14 and Beyond Blue is on 1300 22 4636.This episode is supported by Shippit. 38% of shoppers buy more with an accurate delivery estimate, yet most retailers fail to deliver on that promise at checkout. Shippit's State of Shipping Report shows you how to fix it. Click here to find the Shippit report.Connect with Grant Arnott Explore Power Retail | Click Frenzy,Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community 

The Lad Collective has shipped roughly 15,000 ads in four years. Around 10 of those have been unicorns. Mark Broadhead, Head of Creative and Growth, runs the Meta engine behind one of Australia's fastest-growing bedding brands, now 200,000 customers deep and expanding into North America.Mark joined as the founders' first employee, moving from his own vintage clothing business into the warehouse in Logan that The Lad Collective was running out of at the time. Four years later, he sits across creative, paid media and the brand's creative testing system. He's also one of the few people in ecommerce posting honest thinking on Meta account structures and AI in production on LinkedIn, which is what made him a must-have guest on the show.This episode picks up from The Lad Collective Story with founders Bill and Ed Ovenden in episode 160. Today, we're discussing:Why Mark doesn't study other bedding brands for inspiration [11:50]The Unicorn Rule: 15,000 ads, 10 hits [27:3]How The Lad Collective uses content pillars to scale one idea across many formats [36:20]205 live ads, 260 campaigns, and the move toward 1,000 live creatives [18:08]The customer-driven UGC pipeline that feeds itself [40:39]The role of AI in ad production with Higgsfield and Kive [46:46]The Robert Irwin partnership and what it means for the US push [44:48]Working with Shelley Craft and how big partnerships balance the lo-fi brand [42:30]Why Mark will put almost any piece of content into the ad account [41:18]Read the full Showpo case study from our partners at Convert Digital → convertdigital.com.au/showpocasestudyUse the code from our partners →

This episode originally aired June 4th, 2024.Dylan Thuras, co-founder of the travel company Atlas Obscura, has been to 30 countries. But even more impressive: he's traveled internationally with his kids, and lived to tell the tale. Between SuChin's family trip to South Korea and Kulap's first plane ride with Eme, the Aunties are ready to soak up the wisdom – or at least, go into the dark together. They swap travel tips and carts, from the perfect kid-friendly headphones to a magical place where you can actually buy people's unclaimed baggage. Please note, Add To Cart contains mature themes and may not be appropriate for all listeners. Peruse “lost treasures” at Unclaimed BaggageDylan's kids stay entertained with the lilgadgets colorful headphones Eme is rocking these adorable Bandou headphones shaped like animals The Liki Trike compact and foldable trike is a gamechanger Ku also bought the Guava Lotus Travel Crib, including the crib sheet She also added to cart SlumberPod Blackout Sleep TentSuChin is flying in comfort with this foot hammock and eye mask that straps into the seatCheck us out on Instagram at @addtocartpodWe have a website! Sign up to find out what's happening next with the Aunties at ADDTOCART.WORLD.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most ecommerce teams are still arguing about channel split the same way they were five years ago. Meta versus Google, who gets the budget, who gets the credit. The argument usually gets won by whoever's most confident, not whoever's most right.The deeper issue is the data underneath it. Every ad platform is built to over-claim, because the more credit it takes, the more budget you hand it. Add up what Google, Meta and your email tool each say they drove and you'll sail past two hundred percent of your actual revenue. They're all counting the same customer, so the debate gets run on numbers that don't add up.The brands getting this right do three things differently.In this playbook, based on a conversation with Paula Mitchell, Digital GM of Freedom, we cover three things ecommerce operators need to know about choosing the right marketing channels using data:Match the channel to the job the campaign needs done, not a fixed Meta and Google ratioStop trusting the platforms' own numbers and judge the whole engine on one honest top-line metric like MERBuy independent measurement, but size it to your business instead of reaching for a full modelling platform too earlyConnect with Paula Mitchell Explore FreedomSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community 

Craig Mildenhall did not start in ecommerce.He started in loyalty. Years at Loyalty New Zealand. A stint at adidas in Europe, running global loyalty and consumer engagement. And somewhere in all of that, he figured out something most digital leaders are still catching up to: the data tells you what happened. The customer tells you why.As GM of Digital at Kathmandu, Craig has spent two years rebuilding one of Australia and New Zealand's most loved outdoor brands from the platform up. New site. New loyalty program. New way of working. And a four-month Shopify migration launched right in the middle of a flash sale.This one is full of practical stuff.Connect with Craig Mildenhall Explore KathmanduSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community 

Most businesses struggling with profitability aren't spending too much on ads. They're holding too much stock. The wrong stock. Stock bought on gut feel six months ago, sitting in a warehouse, tying up cash that could be doing something useful.Talea Bader is the co-founder of SKUTOPIA, an Australian fulfilment operation that's been building its own AI and robotics platform for eight years. He runs fulfilment for hundreds of businesses, from early-stage brands all the way through to enterprise, which gives him a view of what's actually happening inside these businesses rather than the version operators tell themselves.He's seen a business turning over $700 million move from significant losses to tens of millions in profit. Not by changing their marketing. Not by redesigning their website. By changing the way they managed inventory.Today, we're discussing:Why inventory is your biggest P&L lever, and most businesses go looking for profit in the wrong placeThe difference between gross margin and delivered margin, and why most buying decisions are made off the wrong numberWhy inventory reordering is still super manual, spreadsheet based, and driven by ego instead of scienceHow to know your weeks on hand before it becomes a crisisThe $700 million business that moved from significant losses to tens of millions in profit through better inventory management aloneConnect with Talea Bader | Explore SKUTOPIASubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community 

Amazon's buy two, get one free book deal is live, and this episode is a fast hit list of what is actually worth stacking in your cart. The rundown moves from page to screen picks like Project Hail Mary by Andy Weir and the full Hunger Games run by Suzanne Collins, into BookTok favorites like A Court of Thorns and Roses by Sarah J. Maas, plus the nightstand pile of Fourth Wing and Red Rising that is still waiting to get read.From there it is classics worth revisiting (The Outsiders, Holes, and The Hobbit as the perfect one chapter a night read with kids), a heartfelt nod to Born a Crime by Trevor Noah, and the latest from John Green. The comic corner gets real love this week with Absolute Batman Volume One leading DC's current renaissance and Supergirl: Woman of Tomorrow standing out as a personal favorite of the decade, with the movie adaptation landing soon. The whole thing builds to one top recommendation that the entire friend group is hooked on right now: Dungeon Crawler Carl, the paperbacks included in the deal, the audiobooks worth the Audible promo, and Princess Donut earning her own hand painted figurines.00:00:00 Welcome and the Amazon buy three book deal00:00:13 Page to screen: Project Hail Mary and The Hunger Games00:00:26 BookTok picks and the growing nightstand pile00:00:39 Classics worth revisiting and Born a Crime by Trevor Noah00:00:57 Comic corner: Absolute Batman and Supergirl: Woman of Tomorrow00:01:33 The number one pick: Dungeon Crawler Carl00:02:10 Princess Donut, figurines, and the Audible deal00:02:25 Shop local, used books, and closing thoughtsThe Amazon deal applies to full franchises, not single titles, so you can grab every Hunger Games book in one cart instead of just the first one.BookTok keeps delivering. A Court of Thorns and Roses, Fourth Wing, and Red Rising are the BookTok and nightstand trio worth starting with.The Hobbit is the standout family read, built for one chapter a night with kids.Absolute Batman Volume One is proof DC is in a creative renaissance right now, and the trade collections finally make it easy to follow.Supergirl: Woman of Tomorrow carries Saga and Guardians of the Galaxy energy with artwork worth getting tattooed, and it is the source material for the upcoming movie. At seven dollars it is a steal.Dungeon Crawler Carl is the top recommendation of the week, with paperbacks included in the deal and an Audible three months for a dollar promo making the audiobooks an easy entry point.Shopping local is always the first suggestion, and Amazon's used book listings from libraries and Goodwill are a solid budget route, even if they sit outside this particular promo."If you're like me and TikTok will get you buying a book any day of the week, here's some TikTok gold.""It's a renaissance in DC right now, and one of, if not my actual favorite comic books in the last decade.""It's got Saga vibes, kind of Guardians of the Galaxy vibes. There's heart and pain in it, but also just beautiful artwork. Tattoo worthy artwork.""It is my most highly recommended media of everything right now.""If you told me how much I would love a little cat with a tiara on her head. I just want everything for Princess Donut."If you grabbed something off this list or you have a pick we missed, tell us. What is on your nightstand to do list right now, and what should everyone be adding to their cart this week? Send your recommendations and we will read them on the next episode.If this helped you stack a better cart, follow Geek Freaks Headlines, drop a five star review, and share this episode with the reader in your life who needs a new obsession. Tag us with #GeekFreaksHeadlines so we can see what you are reading.Get more geek culture news at https://GeekFreaksPodcast.comFacebook: https://facebook.com/thegeekfreakspodcastThreads: https://threads.net/@geekfreakspodcastPatreon: https://patreon.com/GeekFreakspodcast

The End Of Financial Year sales are here, if your feed is chaos, and your credit card is nervous... Lucinda and Tam are here to help! We're diving into the mid-year fashion frenzy, the EOFY sales, but before you tap your card on anything, they're staging a full wardrobe intervention. Shop smarter, reset your winter wardrobe, and sidestep the buyer's remorse spiral. Consider this your permission slip to browse, plan and buy smarter not harder! Plus - Mamamia is having it's very own EOFY sale! Support independent women’s media and get our biggest offer of the year. Subscribe here for 30% off your annual Mamamia subscription. Code applied at the checkout. Offer ends June 30. BOUJIE TO BUDGET: Tam's Pick: Boxy denim jackets Budget: Mid Blue Wash Oversized Classic Denim Jacket, $120. Midrange: Nakedvice The Maxwell Blue Denim Jacket, $199.95. Boujie: Henne Sophia Jacket, $289. Lucinda's Pick: ‘lived in’ loafers: pleated/ruched side detailing Budget: Wildfire Casper Loafer, $50. Midrange: Tony Bianco Libby Black Vintage, $219.95. Boujie: Alias Mae Ivana Loafers, $249.95. GET YOUR FASHION FIX: Watch us on YouTube. Follow us on Instagram & TikTok: @nothingtowearpod Shop the Pod: Sign up to the Nothing To Wear Newsletter to see all the products mentioned plus more, delivered straight to your inbox after every episode. Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au CREDITS: Hosts: Lucinda Pikkat & Tamara Holland Producers: Talissa Bazaz, Ella Maitland & Zara Sengstock Audio Producer: Jacob Round Video Producer: Artemi Kokkaris Just so you know, some of the product links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping! Mamamia acknowledges the traditional owners of the land on which we have recorded this podcast.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

Dominique Moretti rebuilt the I.AM.GIA website from scratch in 12 weeks. Open rates sit above 50%. The re-engagement flow beats the welcome flow. And 90% of I.AM.GIA's revenue comes from the US. This is how she runs two global fashion brands with one lean team.Dom is Head of Ecommerce and Digital at A&S Labels, the Melbourne company behind Tiger Mist and I.AM.GIA. She started there as a graphic design intern twelve years ago, grew with the business, left for a stint at Calibre, and came back in a bigger role. She's also a Klaviyo Champion 2026. Nathan sat down with her at K:SYD in Sydney before the doors opened, the third of three conversations recorded there.Today, we're discussing:How Dom scrapped an I.AM.GIA website project mid-build, changed agencies and rebuilt in 12 weeks [12:09]Why she moved from headless to Shopify Native and what drove that decision [13:13]The re-engagement flow with no discount that's now outperforming the welcome flow [28:33]How to maintain 50-60% open rates for two fashion brands in 2026 [30:46]The app strategy: push notifications, Tapcart AI flows, and why apps beat SMS long-term [00:00]What TikTok Shop in the US actually requires in terms of product data, SLAs and live consistency [43:09]How Dom is using Claude and Klaviyo MCP for weekly reporting across all channels [37:29]Use the code ADDTOCART20 for 20% off storewide at tigermist.com.au and iamgia.com (excludes EV x TM Collection).Connect with Dominique Moretti | Explore Tiger Mist | Explore I.AM.GIA Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community 

Most product businesses don't have a recall plan. Not because they've decided against it. Just because the moment hasn't arrived yet.Melanie Nolan built Naternal Vitamins to eight million dollars in four years without running a paid ad for the first two. She built it on trust. Then in April last year, a manufacturing error created iodine variability across fifteen thousand units of her prenatal supplement. The TGA required a full voluntary recall. She refunded nearly three hundred thousand dollars in a single month. And came out the other side still growing, with 95% of her customers still there.That outcome is not accidental. In this Playbook episode, Nathan unpacks three things every physical product business should do before a recall arrives, not during one.Today, we're discussing:Why recall infrastructure fails when you build it inside the crisis rather than before it [lesson one]The four systems Naternal built after the recall: recalls@ email, Google Drive docs, batch tracking, fillable forms [lesson one]Why going first on transparency is the commercial move, not just the ethical one [lesson two]How 95% of customers stayed after a $300K refund month because of how Mel communicated [lesson two]Why the brands that come through a crisis are the ones that move toward the problem [lesson three]The $22,000 recall insurance policy that was worth every cent [lesson one]Explore Naternal Vitamins | Connect with Melanie Nolan | Hear EP620Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community 

The gap between when you say the parcel will arrive and when it actually does is still the biggest unsolved loyalty problem in Australian retail. This is the episode that puts numbers on it.This episode discusses Shippit's State of Shipping Report 2026. Download your copy here.Rob Hango-Zada co-founded Shippit in 2014 and has published the State of Shipping Report three years running. This year's edition is the biggest yet. David Bauer is GM Customer at Amart Furniture, one of Australia's largest furniture retailers with 65 stores, an ecommerce operation, and a weekly leadership review that tracks something they call "broken promises."The conversation covers the 2026 report's most important findings, what they mean for retailers competing against an Amazon-trained consumer, and why the brands winning loyalty in this environment are doing the work no one wants to talk about.Today, we're discussing:Why only 7% of retailers offer an accurate delivery estimate at checkout, and what it would take to close the gap [13:50]How Amart tracks broken promises as a top-line weekly leadership metric [18:24]The 2.2-day actual vs 5.2-day promised delivery gap, and why most retailers can't close it [22:23]"Your last best experience is your new expectation" and what that means for every retailer competing with Amazon [14:48]Why free returns are functionally dead, and what easy returns actually looks like in 2026 [42:08]The rattle surcharge, fuel costs, and why disruption is now the default operating environment [36:10]Why Amart is building a white-glove delivery tier and what that signals about where premium retail is heading [40:04]Connect with David Bauer | Explore Amart Furniture | Connect with Rob Hango-Zada | Explore ShippitSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community 

Most brands know what their campaigns are doing. Fewer know whether their flows are actually doing the heavy lifting.This is the second of three special episodes recorded live at Klaviyo's Sydney event, K:SYD. Nathan put forward a panel instead of a single interview, and the room delivered. Three Klaviyo Champions, three very different businesses, one hour on email, CRM, data and where retention marketing is actually heading.Lachi Agnew is Head of Technology at July, the Melbourne luggage brand he has helped build from scratch over seven years. Flows are driving close to half of July's Klaviyo-attributed revenue, while campaigns get most of the creative attention. Hani Rifai is Chief Digital Officer at Step One, the ASX-listed bamboo underwear brand chasing $100 million with a team of 50 and one of Australia's sharpest data-first retention programs. Alice Michael is Head of Ecommerce and Operations at APG & Co, running Klaviyo across Sportscraft, SABA and JAG simultaneously with a lean team and three distinct customer bases.The conversation covers where discounting actually helps versus where it trains your best customers to wait, how to use RFM switches to deploy incentives at the right moment, and why segmentation is a workaround, not the destination.Today, we're discussing:Why flows outperform campaigns on revenue at July, and what Lachi is building to close the gap between the two [12:08]How Step One uses RFM category switches to trigger targeted messages at the exact moment a customer starts drifting [21:30]Hani's take on Pavlovian discounting: discount to solve a problem, not to plug a revenue gap [22:42]How Alice migrated three fashion brands off Salesforce Marketing Cloud and why one bottleneck was driving the whole decision [02:48]The Step One experiment using AI search data piped into Klaviyo to generate one-to-one abandonment emails based on what a customer actually asked [46:30]Why all three panellists agree segmentation is a workaround, and what true one-to-one communication actually requires [53:00]Connect with Lachi Agnew | Explore July | Connect with Hani Rifai | Explore Step One | Connect with Alice Michael | Explore APG & Co Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community 

Live shopping has been "the next big thing" in Australian ecommerce for five years. Grayson White has been doing it for fifteen.Grayson White started running "breaks" (the trading card version of live shopping) at Cherry Collectables back in 2008. Cherry is now Australia's biggest trading card retailer, and what Grayson has built since isn't a sales channel. It's a community of hundreds of thousands of collectors who trust the brand enough to move 1,600% more product on a single new release than they ever had before.In this week's Playbook, Nathan unpacks the model behind Cherry's result and what it means for any retailer trying to make live shopping actually convert, including 40-year-old fashion brand Motto, which grew 127% in twelve months on the back of daily 4pm streams, and Oz Hair and Beauty, which deliberately started live before TikTok Shop arrived in Australia.Today, we're discussing:Why live shopping works when buying is one of three reasons people showed up [03:00]The three-audience model that took Motto from a COVID pivot to 127% growth [06:30]Why most brands kill the room by coming across as a catalogue [09:30]How fifteen years of trust earned Cherry the 1,600% activation on a single drop [12:00]Why Whatnot works where social live shopping in Australia still doesn't [15:00]Why every show needs an event hook, not just a schedule [17:00]Connect with Grayson White | Explore Cherry Collectables Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community 

Klaviyo is sitting at $1.2 billion in revenue and 196,000 brands. Ed Hallen says it's 1% done.Ed Hallen co-founded Klaviyo in 2012 with Andrew Bialecki, off the back of a dinner in Boston where an Australian entrepreneur selling suits online told them he spent three hours a week manually emailing his customer list. They offered to automate it. Thirteen years, a 2023 IPO, and a shift from email tool to autonomous B2C CRM later, that same core idea, understand the customer, act on it, measure it, still runs the company. As Chief Strategy Officer, Ed is now the person thinking hardest about where Klaviyo goes next.Nathan caught him live at K:SYD in Sydney, straight off a keynote to 600-plus people. Klaviyo is one of Add To Cart's two major sponsors, and this conversation still went straight at the hard stuff: pricing, attribution, the SaaSpocalypse, and what you're probably leaving on the table inside the platform right now.Today, we're discussing:Why the move from email tool to autonomous B2C CRM is really just the original 2012 idea at a bigger scale [05:00]The honest story behind the pricing change from contacts emailed to active profiles, and what it means for your database [22:39]Why your disengaged list is a segment to talk to differently, not a cost to delete [30:30]How Klaviyo thinks about attributing its own value when it's one part of a bigger marketing stack [25:30]Where Klaviyo's B2C CRM vision is heading now that service and marketing run through one platform [33:00]The single most underused feature on the platform, and why it isn't the newest one [41:00]Connect with Ed Hallen | Explore Klaviyo Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community 

For most of a decade, the performance marketing edge came from audience strategy. Which targeting, which lookalikes, which exclusions. Media buying was the skill, and creative was just the fuel you fed it. That advantage has quietly disappeared as Meta, Google and TikTok have absorbed the targeting levers into the platform.Most brands are still organised around the old model: budget and attention pointed at audience strategy, with creative treated as execution. The brands pulling ahead have flipped it. They know the machine now finds the right person, so the only thing left to control is what you put in front of them. The question isn't whether an ad is good. It's whether the pipeline has enough creative in it to keep finding what works.The brands getting this right do three things differently.In this playbook, based on a conversation with Justin Babet, founder of Chief Nutrition, we cover three things ecommerce operators need to know about building a creative machine that finds winners:Creative does the targeting now, so the lever that matters has shifted from audience strategy to content productionA content machine is a system before it's a creative problem, and the fix is finding the blocker that's stalling your outputVolume only works if new creative gets a genuine test in its own campaign, away from your proven winnersConnect with Justin Babet Explore Chief NutritionSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community 

Most people know Jess Hatzis from frank body.The coffee scrub brand built on a $10,000 investment, a genderless persona called Frank, and an Instagram strategy so early they were setting alarms through the night to post manually. Eleven years later, a $100 million valuation and one of the most recognised Australian beauty brands in the world.What fewer people talk about is what it actually took to build that. The data before the creative. The hard calls on what to kill. The discipline of knowing when to move and when to wait.Jess is now fractional CMO at Betts, co-founder of Willow & Blake, and building a new consumer brand from scratch. She joined Nathan and Rosa to talk about the unglamorous side of brand building.This one is for anyone who has ever confused a good-looking brand with a well-built one.Connect with Jessica Hatzis Explore frank body Explore Willow & BlakeSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community 

This episode was originally aired June 27, 2023.Mano Agapion and Oscar Montoya make their Add to Cart debut with never-before-seen shopping styles. These co-hosts of “Podcast Killed the Video Star” are truly the yin to each other's yang. Oscar loves being in community with other fans of funky fresh music. Mano, on the other hand, takes a strong stance against concerts. Our resident MTV icon SuChin Pak weighs in, and her take may surprise you. Please note, Add To Cart contains mature themes and may not be appropriate for all listeners. To see all products mentioned in this episode, head to @addtocartpod on Instagram. To purchase any of the products, see below. Oscar takes vitamins the cool way with Lion's Mane Mushroom GummiesOscar's easy listening of choice is the Pacific Breeze: Japanese City Pop on vinylWant more Oscar and Mano? Check out Podcast Killed the Video StarMinx season 2 is coming out July 21Look out for their new podcast Try Gays on EarwolfCheck us out on Instagram at @addtocartpodWe have a website! Sign up to find out what's happening next with the Aunties at ADDTOCART.WORLD.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Revenue is still the number most ecommerce founders lead with. It's the easiest to celebrate, the easiest to screenshot, and the one that gets the most airtime in strategy conversations. But it's also the number that tells you the least about whether the business is actually working.Most operators are chasing a revenue target that has no maths behind it. Nobody has calculated the one number that gives a revenue target its job. Gross profit might be off. Contribution margin might be close to zero. Overheads might be quietly eating through whatever's left. And the founder usually finds out too late, when cashflow tightens or a BAS payment lands.The brands getting this right do three things differently.In this playbook, based on a conversation with Matt Byrne, founder of Day One Advisory, we cover three things ecommerce operators need to know about calculating a breakeven number that actually works:Start with the sequence, not the target. Gross profit and contribution margin come before breakeven, and if either is off the breakeven will be tooThe formula takes ten minutes, but it only works if you run it twice. Once with the numbers as they are, then again with subscriptions and full people costs includedUse breakeven before you make a decision, not after. Discount campaigns, ad spend targets and stock orders should all be stress tested against it firstConnect with Matt Byrne Explore Day One AdvisorySubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community 

Grant Arnott built Click Frenzy from his bedroom into Australia's most iconic online sale event. Then one private equity decision cost him nearly everything, including, for a while, his reason to stay.He chose this conversation over every other request. When Click Frenzy and Power Retail went into receivership in March 2026, interview requests came in from multiple outlets. Grant turned them all down. Add To Cart was the only interview he agreed to do.Grant founded Power Retail in 2010 as a one-person media business built to champion Australian ecommerce. Two years later he launched Click Frenzy, Australia's original online mega-sale event, modelled on the US Black Friday format before that term had any real currency here. For over a decade he ran both businesses debt-free, funnelling hundreds of millions of dollars through Australian retailers and building the events and publications the industry grew up inside.Then he took a private equity deal. The business was profitable. It was cashflow positive. He didn't need to. He's since described it as the greatest regret of his life. In this episode, Grant tells that story for the first time.Today, we're discussing:Why Grant took private equity money when Click Frenzy was already flying, what he hoped the partnership would deliver, and the moment in mid-2022 when it became clear the deal had fundamentally changed who he was in the business [12:40]The phone call where a board member told him he could return as CEO but only for no salary and only if he repaid his dividends, with Kylie in tears beside him. Why that one conversation became the turning point into the darkest period of his life [29:57]Standing at the kerb of a main road after board meetings and calculating his $10 million insurance policy against his debts. Grant describes weighing up, in specific detail, whether his family would be financially better off without him [37:29]The morning he burst into tears getting his coffee and knew something had to change, the psychologist he found shortly after, and why getting help was "the best money I ever spent" [40:29]Being named industry person of the year at the ORIA's while privately calculating life insurance payouts. Grant on why public recognition made the shame harder, not easier, and how he learned to deliberately separate his identity from the business. [46:18]"I'm out of business prison now": what Grant is building next, why he is a builder not a shopper, and why the AI tools available today make starting fresh more exciting than when he launched Power Retail in 2010 [55:09]Connect with Grant Arnott If you or someone you know is struggling you may contact: Lifeline: 13 11 14 — https://www.lifeline.org.au Beyond Blue: 1300 22 4636 — https://www.beyondblue.org.auSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community 

We loved this episode so much, we're bringing it back!The Aunties wrap up their Asian American/Pacific Islander/Native Hawaiian Heritage Month programming with returning champion, Jenny Yang! They talk about her new weekly podcast, “What Should We Talk About? With Jenny Yang”, how she's living a 2025 no buy/low buy lifestyle, and how she maintains her naturally blonde hair. Please note, Add To Cart contains mature themes and may not be appropriate for all listeners. To see all products mentioned in this episode, head to @addtocartpod on Instagram. To purchase any of the products, see below. Jenny's List: Subscribe to What Should We Talk About? with Jenny YangThe post that Tyson Beckford commented on before he slid into her DMsShe's finally using the Oura Ring she got giftedYou too can be a dead eyed activist with 5 calls For her blonde tresses, she swears by Elizavecca CER-100 Collagen Ceramide Coating Protein Treatment if you don't want to spend K18 money One of her only purchases this year, a Bailey Hikawa phone caseWe have a website! Sign up to find out what's happening next with the Aunties at ADDTOCART.WORLD.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Burnie and Ashley discussGregor's impact, Leap Day freebies, Atomfall, BBC shows, derp face, Xbox hope, big screen, 360 faceplates, birthdays, and the Add To Cart day approaches.

E-commerce in B2B industrial isn't as simple as launching a storefront. So what does it look like when it works? In this IMC Live session, Peyton and Allen talk with Tyler Simmons of Energy Management Corporation about how VFDs.com has built an e-commerce engine over the past decade — and what it takes to make it work.

We loved this episode so much, we're bringing it back! In a jam-packed show, Ku talks about the best wedding she's ever attended and Su shares Mike Bender's new book. Then comedian and creator of the #dropchallenege, Atsuko Okatsuka joins for a hilarious conversation about dancing, tiny suitcases, and ways she can make the most out of a $40 impulse buy.Please note, Add To Cart contains mature themes and may not be appropriate for all listeners. To see all products mentioned in this episode, head to @addtocartpod on Instagram. To purchase any of the products, see below. Atsuko is on tour! Check out if she is doing a show near you!Kulap's outfit for Matt McConkey's wedding was one for the books. She looked regal and chic. You can emanate dear Kulap by buying her Dress, Earrings, and Shoes. Check out Mike Bender's newest book: The Kid, the Troll, the Wolf and the Hearse: A Parody for Cynical BastardsIf you too want to buy a fake silicone hand like Atsuko, you can find one here. We have a website! Sign up to find out what's happening next with the Aunties at ADDTOCART.WORLD.See omnystudio.com/listener for privacy information.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Five years ago, Mike Halligan joined Add To Cart from a hotel room during COVID lockdown, sharing how Scratch was disrupting the dog food category with a simple but powerful idea: healthier food, delivered on subscription, built on trust rather than tactics.Fast forward to today, and Scratch is still grounded in that same philosophy. But behind the scenes, the business has evolved significantly.Today, we're discussing:Why Scratch remains subscription-only despite the pressure to drive one-off salesWhat happened when Scratch tried to build a dog-owner community and real-world activationsThe moment Mike finally admitted defeat and embraced Meta adsThe AI workflow Mike built using Claude to analyse reviews and generate ad conceptsWhy Scratch focuses purely on new customer acquisition on MetaHow AI now helps Mike build internal tools without hiring developersWhy the next year at Scratch is about calming the chaos and executing betterConnect with MikeExplore ScratchSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.Connect with Nathan BushContact Add To CartJoin the Community

This episode was originally aired on May 16th, 2023.This episode is all about the Benjamins, baby! Financial expert and social media creator Vivian Tu (aka Your Rich BFF) joins the podcast to drop some serious knowledge and Ku and Su are taking notes. They discuss financial literacy, fake lashes and flying first class in an episode that asks the crucial question, “what's in it for me?” Like the gift bag at a gala, their discussion is full of stuff you won't want to miss out on. Please note, Add To Cart contains mature themes and may not be appropriate for all listeners. To see all products mentioned in this episode, head to @addtocartpod on Instagram. To purchase any of the products, see below. Vivian never misses an appointment with her lash guy Primp DaddyEsponJabón is a bar of soap inside of sponge, great for clearing up KP Vivian's podcast Networth and Chill is like talking to your friends about finances over mimosas Tractor Beverage tastes good and does good. Find Tractor craft refreshers, sodas, teas, and lemonades at a restaurant near youStay up to date with us on Twitter, Facebook, and Instagram at @LemonadaMedia. Joining Lemonada Premium is a great way to support our show and get bonus content. Subscribe today at bit.ly/lemonadapremium. Click this link for a list of current sponsors and discount codes for this show and all Lemonada shows: lemonadamedia.com/sponsorsSee omnystudio.com/listener for privacy information.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building an ecommerce brand often starts with a great product and a loyal customer base. But scaling that brand introduces a whole new set of challenges, especially when growth starts to outpace cashflow.In this episode of Add To Cart, Bushy sits down with Hayden Brass, founder of Zea, alongside David Carbines, co-founder of Cogsflow, to unpack the financial realities behind scaling a product brand.Today, we're discussing:Why many ecommerce businesses chase growth before profitThe cashflow challenges that appear when inventory needs scaleHow running out of stock can break a marketing funnel overnightWhy inventory forecasting is one of the hardest skills in ecommerceHow ecommerce brands fund inventory when traditional finance doesn't fitWhy financial literacy becomes critical as ecommerce brands grow__________________________Onboard onto Cogsflow platform for free! Lock in a time with the founder DC to talk through your 2026 growth plans. Ready to onboard? Onboard here. Keen for a chat first? Book in a time with DCConnect with DavidExplore CogsflowMention ATC to get1.  1% purchasing fee waived for 12 months2. Priority onboarding & access to funds + account manager 3. Reduced margin per category level__________________________15% off your entire Zea order with code ATC15.Valid for online purchases +$50.One time purchases only. Cannot be combined with other discounts. Valid until March 25.Connect with HaydenExplore ZeaSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

There is a new rule in town. For every one thing you buy you must get rid of 3 items. I know I know it's scary and we feel so much attachment to "things" we have some sort of memory or someday with items. This is about living in freedom, not clutter and chaos. Settle in I know you will get a lot of VALUE from this episode. Thank you to our sponsor! Tap the link below and get signed up for absolutely FREE. Save 70-90% off. If you need new just remember to get rid of 3 things for every new item. WIN WIN. 805.440.4909https://funsavernetwork.com/4777

In today's exclusive episode, Merline McGregor, Pattern's Managing Director AZN, joins Add To Cart to unpack what that shift really means for brands navigating Amazon, TikTok Shop and AI-driven discovery. From Amazon's continued dominance to the uncomfortable truth that your brand might already be selling on marketplaces without your control, this conversation challenges the idea that everything should still funnel neatly back to your DTC site.Today, we're discussing:Why over 90% of Aussies are now shopping via marketplacesThe real reason Amazon keeps winning in AustraliaWhat “retail readiness” actually means for brandsWhy your product might already be on Amazon, without you controlling itHow TikTok Shop could reshape ecommerce team structuresThe shift from single-channel ecommerce to fragmented commercePattern's Consumer Marketplace Report 2026 now available here.Connect with MerlineExplore PatternSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Just a great catch up with your favorite Aunties! Add To Cart: dry February, big juicy butts, shopping your own closet and all the myriad of ways we are getting our rest in. Which brings us to you…how are you guys finding “rest”? Turning off social media, saying no to late dinners, meditating…we want to hear it all!We have a website! Sign up to find out what's happening next with the Aunties at ADDTOCART.WORLD.Su:Everlane The Way-High Curve Jean The Man With No ButtKu:Adidas Satin Wide Leg Track PantsNestig The Wave Kids BedWrangler World Wide JeanHigh waisted Champion sweats Pottery Barn Kids Storybook Friends Duvet Cover & ShamsStrawberry Pillow See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ever notice how your Etsy shop gets a lot of "Add to Cart" activity… but not a lot of purchases? You're not alone. In this episode, we break down why shoppers use "Add to Cart" so often in ecommerce , and why it doesn't mean they're ready to buy. Here is that creepy video I talked about - brace yourself. - https://www.youtube.com/watch?v=Ntf5_ue2Lzw&t=294s Join my skool group if your not too creeped out - https://www.skool.com/grow-my-etsy-shop-3051  

Mandy admits to a few questionable “TikTok Made Me Buy It” purchases… but she’s not alone. The Text Club chimes in with their wildest, weirdest, and most unexpectedly awesome things they’ve been influenced to buy. From must‑have gadgets to stuff we definitely didn’t need, we’re exposing the algorithm’s power.See omnystudio.com/listener for privacy information.

As the Founder of IGU Global, Nick Gray has spent decades inside some of the world's most influential brands including Nike, Adidas and Westfield. Today, he works with ecommerce and retail leaders who feel stuck between optimisation, automation and a creeping sense that something isn't quite landing with customers anymore.On today's episode of Add To Cart, Nick joins Nathan Bush and Rosa-Clare Willis (making her first superstar appearance on the pod as co-host) to unpack why so many brands are doing “everything right” and still struggling to build trust, loyalty and momentum.Today, we're discussing:Why emotion drives ecommerce decisions long before logicThe difference between convincing customers and helping them decideHow over-optimisation creates doubt instead of trustWhy AI should amplify judgment, not replace itWhat emotionally intelligent brands do differently onlineConnect with NickExplore IGU GlobalSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

This week we revisit an episode made for the season of love. We're showering our Galentines with presents the Lauren Lapkus way. Whether your bestie is on the go or unwinding at home, there's something in Lauren's cart for her. Plus, the Aunties and Lauren share their takes on the infamous Stanley Cups, how much talking is too much at Trader Joe's, and beta blockers. This is what true female friendships are made of. We have a website! Sign up to find out what's happening next with the Aunties at ADDTOCART.WORLD.Please note, Add To Cart contains mature themes and may not be appropriate for all listeners. To see all products mentioned in this episode, head to @addtocartpod on Instagram. To purchase any of the products, see below. This Uniqlo shoulder bag comes in the cutest colors (and it's only 20 bucks!)The Clare V. coin purse is perfect for all your miscellaneous gift cardsKu got the iconic Grande Fanny from Clare V. for Christmas Lauren recommends this and this style of gorgeous candle warmersThe Casaluna Mattress Pad makes Lauren's bed heavenly Shoutout to Peacock for The Traitors, Lauren's latest must-watchSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The pod is back after being stuck in a polar vortex (which is complained about) and other things afoot on this latest episode of the CTB show! Listener topics, host topics, The Olympics and probably the Superbowl top the list. Enjoy.

I have to start this interview with a confession. The other day, I was scrolling social media and saw the cutest pair of gingham socks. They had that little ruffled top. I went from not knowing I needed ruffle gingham socks to clicking "add to cart" faster than you can say "Bob's your uncle." Before you start shutting down my inbox with emails asking for the link to the socks... You should know right before I hit "checkout," I felt my heart pull in that familiar way. I suddenly remember the sock drawer I couldn't close this week, I had to pull some socks out and store them in a different drawer. I have a feeling I'm not the only person who's had this happen this week. We live surrounded by ads. It's constantly pointing out what we don't have. It seems that, as the church, we have "pet sins" we like to talk about and some that fly under the radar. What brought the sin of overconsumption to your attention?  Why, as Christians, do you think we want to consume so much? I use the word consume because it can be stuff, food, experiences, trips, etc.Why is it important for our faith to pause before we hit the payment button? Does that change if we can afford it, or if we are putting it on a payment plan? How does buying everything we want impact our faith?Where do we find simplicity in the Bible? Why do you think it's something that matters? What do we find in Jesus that we can satisfy deeper than the dopamine hit of having a new package arrive? What are some habits that build resiliency and Christ-like formation to replace overconsumption with?You can find Elizabeth Woodson's ⁠"Habits of Resistance: 7 Ways You're Being Formed By Culture and Gospel Practices to Help You Push Back" ⁠ or follow her on Instagram JOIN US: ⁠⁠Around Our American World ⁠⁠for family-style learning!! You can find Elizabeth writing helpful hints ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠on the blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Helping you love Jesus and disciple your kids ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠on Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Or get access to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Additional study resources here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Original Music written and recorded by Jonathan Camenisch *affiliate links are used when appropriate. Thank you for supporting Sunshine in My Nest

In this episode of Add To Cart, Bushy chats with Maheer Shah, founder of Dr Grillz, a.k.a a dentist who turned a cultural obsession into a global, made-to-order ecommerce business. What began as a passion project quickly became something much bigger: a brand sitting at the intersection of self-expression, trust, and technology, built without a typical target market or ecommerce playbook.Today, we're discussing:Building visibility for a product that doesn't fit a traditional ecommerce personaWhy psychographics matter more than demographics when your audience is everywhereTurning a high-trust, bespoke product into a scalable ecommerce systemThe role of culture, emotion, and status in purchase decisionsUsing technology like 3D printing and AR to remove friction, not add hypeWhy passion-led ideas aren't “too niche”; they're often the most defensibleConnect with Dr. Maheer ShahExplore Dr GrillzSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

The decade of dial-up wasn't all boy bands and bright colors—underneath the neon glow, things were getting dark. This week, we're looking back at crimes that shook the 90s. From grainy VHS leads to the early days of DNA, we're revisiting the era when "the 411" was often a matter of life and death.Research links below! Psychology Today - "Murder of a Ghost Writer"Psi Encyclopedia - "D Scott Rogo"Los Angeles Times - "Author of Books on the Paranormal Found Slain: Northridge: The 40-year-old was stabbed to death in his home. Police, hunting for a motive, say they have no proof to link his death to his livelihood."Chill Seekers - "The Life and Death of D. Scott Rogo"HubPages - "The Life and Mysterious Death of D. Scott Rogo"Margaret Press - "Details on the D. Scott Rogo Murder"Find a Grave - "Adrianne Jessica Jones"Texas Monthly - "The Killer Cadets"Getty Images - "Murder of Adrianne Jones"Crime Library - "The Texas Cadet Murder Case"Alamy - "Adrianne Jones"

To kick off 2026, we're looking back at the five most downloaded episodes of 2025 and the ideas that resonated most with ecommerce leaders this year.From practical frameworks for adopting AI without losing the human edge, to rethinking customer experience, localisation at scale, agentic AI, and the real-world mechanics behind a 48% conversion lift, this countdown captures the conversations shaping where ecommerce is heading next.If you missed any of these episodes the first time around, this is your cue to add them back to the queue, and start 2026 with sharper thinking, clearer priorities, and ideas worth implementing.SMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Between tariffs landing faster than expected, Amazon tightening its grip on customer expectations, B2B finally stepping into the spotlight, and APAC proving it's anything but a “secondary” market, this was a year that forced operators to rethink fundamentals.In this special wrap-up episode of Add To Cart, Bushy revisited the eight conversations that personally shaped how he thinks about ecommerce, leadership, and growth. Not the most downloaded episodes. Not the loudest trends. But the ones that landed, lingered, and changed perspective.SMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Christmas came early for the Best Friend Force this year! Join us in tinsel town as we meet our latest recruit, Kulap Vilaysack. We've got gifts (er, re-gifts) aplenty. Wait, do you think we'll be on the naughty list this year? Hope so... Topics may include: Jelly bellies, hot fruit, bold brows, sacrifices (for ritual, of course), cr*dit c*rd th*ft, and a rainbow's worth of color palettes. You can listen to Kulap on Add To Cart and follow her on Instagram @iamkulap! One of Us is hosted and produced by Chris Renfro and Fin Argus. It's executive produced by Myrriah Gossett and Erica Getto for Good Get. Myrriah Gossett is our sound designer, and our theme music is produced by Fin Argus and Brendan Chamberlain-Simon. Our show art was drawn by Fin Argus, and photographed by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matt McCarty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. You can follow One Of Us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ at @oneofus.pod. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Now boarding: first class, for the third episode of Zouk's Cubes! Jason Mantzoukas returns for an ATC takeover. This time, Kulap is getting the deets on how SuChin and Jason pack for an international trip. Jason is fresh off ten days in the U.K., while SuChin is prepping for her family's trip to South Korea. It's Jason's jigsaw puzzle packing vs. SuChin's clear Ziploc bags. There will be finger shoving, tarp tucking, and plenty of cubes.  We want to hear from you! Drop us a message on Speakpipe. Subscribe to the Add to Cart newsletter for juicy extras. Please note, Add To Cart contains mature themes and may not be appropriate for all listeners.  To see all products mentioned in this episode, head to @addtocartpod on Instagram. To purchase any of the products, see below.  Missed our previous Zouk's Cubes episodes? Check out ep 1 and the live show!  Trip Tarp for the tarp tuckers out there  You can never have too many totes. Jason uses the Hyperlite Tote Bag and the Tom Bihn Zip-Top Shop Bag. He also likes packable totes from Peak Design, Matador and Bellroy.  Get into these Comrad compression socks on flights  A classic cube: The Evergoods 8L Transit Packing Cube. He also loves the compression cubes from Peak Design and Nomatic.  His packable clothesline is a paracord  Adam Savage from Mythbusters makes pouches! Jason travels with the Rimowa Cabin Plus suitcase  Zouks is the backpack king!  He likes The Tom Bihn Technonaut Backpack and Shadow Guide Backpack , as well as the Arc'teryx Konseal 15 backpack  He wears the Evergoods Civic Access Sling through TSA  What's in Jason's tech bag? The Epicka Universal Travel Adapter  Stay up to date with us on Twitter, Facebook, and Instagram at @LemonadaMedia.  Joining Lemonada Premium is a great way to support our show and get bonus content. Subscribe today at bit.ly/lemonadapremium.  Click this link for a list of current sponsors and discount codes for this show and all Lemonada shows: lemonadamedia.com/sponsorsSee omnystudio.com/listener for privacy information.

Ku and Su revisit the stage at Neuehouse Hollywood for their first ever live show, with head-turning outfits, hilarious guests and, of course, free stuff! Friends, family and fans cheer on our intrepid hosts as they cover everything from Kulap’s fierce “playsuit,” to SuChin’s husband’s dating history. Then shopping superhero Jessica Gao breaks down why Costco is her go-to spot for toilet paper, booze, sweatsuits and even fine jewelry. And finally, Jason Mantzoukas returns for the next episode of “Zouk’s Cubes” — and let’s just say there’s a lot to unpack. Please note, Add To Cart contains mature themes and may not be appropriate for all listeners. To see all products mentioned in this episode, head to @addtocartpod on Instagram. To purchase any of the products, see below. Kulap’s ferocious tiger playsuit is from LALA Jessica Gao has a Costco membership and thinks you should have one too if you want all the Kirkland Signature products Like the Kirkland Signature toilet paper, alcohol, meats and sweats LaoGanMa Spicy Chili Crisp is Gao’s go-to for authentic Chinese spicy goodness Jason is back with his Tom Bihn travel tray in hand Eagle Creek Pack-It Shoe Sac might be what Su needs for her loose shoes The Hero Clip is perfect for keeping nice bags off the dirty floor Jason loves the Evergoods CIVIC Access Pouch 1L and Evergoods CIVIC Access Pouch 2L, which unfolds and sits upright Never worry about those tangly, free airplane headphones again! Connect your own bluetooth headphones with the Twelve South AirFly Pro Bluetooth Wireless Audio Transmitter Wabuki collapsible chopsticks are perfect for eating on planes as well Don’t forget to pack an Apple TV to watch your shows on the road Jason and Su both love to travel with noise machines — Jason’s go-to is the Snooz Go travel-sized white noise machine Left Center Right dice game is a fun-for-all-ages betting game The Case of the Missing Men graphic novel is an old-school mystery with a surreal (and Canadian) twist Stay up to date with us on Twitter, Facebook, and Instagram at @LemonadaMedia. Joining Lemonada Premium is a great way to support our show and get bonus content. Subscribe today at bit.ly/lemonadapremium. Click this link for a list of current sponsors and discount codes for this show and all Lemonada shows: lemonadamedia.com/sponsorsSee omnystudio.com/listener for privacy information.

Introducing ZOUK'S CUBES – a new podcast from the creators of Add to Cart! Jason Mantzoukas is taking over the feed to bring Ku and Su on an unforgettable journey into the world packing cubes, pouches and backpacks. It's a meeting of the minds for Kulap, as her two besties Jason and SuChin hit it off at first, thanks to their shared love of wool socks and arch support. But things take a quick turn when Zouk's gear threatens the chaos Su thrives on. Forget everything you've heard so far, this is episode zero.   Please note, Add To Cart contains mature themes and may not be appropriate for all listeners.  To see all products mentioned in this episode, head to @addtocartpod on Instagram. To purchase any of the products, see below.  Jason and Su share a deep love of Darn Tough Socks The Birkenstock Zermatt slipper is so good, Jason bought several These small bags from Tom Bihn and Evergoods make going through TSA a breeze This Evergoods backpack is carry-on and under-the-seat size But wait, there's more backpacks: bellroy's Transit Backpack, and the Synik 30 and Shadow Guide 33 from Tom Bihn This Nitecore Powerbank can charge Jason's phone three times in one go The stars of Zouk's Cubes are these Peak Design Packing Cubes The cherry on top of Jason's organizational system: little plastic baggies Can't stand the Monopoly board game? Try the card game (pst, get the green pack) Jason nerds out about the Star Wars: Thrawn Series (and the Audible version too) Stay up to date with us on Twitter, Facebook, and Instagram at @LemonadaMedia.  Joining Lemonada Premium is a great way to support our show and get bonus content. Subscribe today at bit.ly/lemonadapremium.  Click this link for a list of current sponsors and discount codes for this show and all Lemonada shows: lemonadamedia.com/sponsorsSee omnystudio.com/listener for privacy information.

Where does SuChin Pak go when in Paris? In a straight line so she doesn’t get lost. This episode, SuChin tells Kulap everything she added to cart from her vacation to Paris. Kulap refuses to share anything, and yet SuChin still didn’t get through her whole list. This could have been a two-part deranged routine episode, but we decided to show some restraint. Please note, Add To Cart contains mature themes and may not be appropriate for all listeners. To see all products mentioned in this episode, head to @addtocartpod on Instagram. To purchase any of the products, see below. SuChin first stayed in Chriselle’s fancy AF hotel, Le Meurice: https://bit.ly/lemeuriceparis She went to Citie Pharma once a day: http://bit.ly/citypharmacie And Monoprix AT LEAST once a day: https://bit.ly/frenchtarget She made sure to make her suitcases extra bulky with goods from the Paris flea market: https://bit.ly/zeparisfleamarket She bought beautiful soaps wrapped in beautiful paper with her name written in beautiful calligraphy pen at Buly: https://bit.ly/bulyestablishment1803 Stay up to date with us on Twitter, Facebook, and Instagram at @LemonadaMedia. Joining Lemonada Premium is a great way to support our show and get bonus content. Subscribe today at bit.ly/lemonadapremium. Click this link for a list of current sponsors and discount codes for this show and all Lemonada shows: lemonadamedia.com/sponsors See omnystudio.com/listener for privacy information.