Four Minutes in Fundraising

Bill Woolsey from FiveTwo returns to the show to talk about why every nonprofit should aim for both earned and donative income. FundraisingPod listeners can get free access to StartNew training here, using the coupon code STARTNEWNOW.

Bill Woolsey is Founder & President of FiveTwo. In the last episode of Season 4, we go right back to the start of Ken Burnett's 34 foundations of fundraising: People give to people.

Preeya sets out her take on charities' relationships with corporate supporters, and we suggest a revision to Ken Burnett's principle that "no one should be a fundraiser without first being a donor." Our previous events on Major Donor and Corporate fundraising, with guests such as Fezzan Ahmed, Krystal Lashley-Scrivener and Lizzi Hollis, are available for free to all BAMER-led nonprofits through BAMER HUB—sign up now at bamerhub.com.

Martha Awojobi is the Director of JMB Consulting, an organiser at Charity So White, and the curator of BAME Online. She joins us this week to talk about number 18 of Ken Burnett's 34 principles of fundraising: "'Brand' is a lot less important to donors than it is to you." If you work with a BAMER-led nonprofit, you can get free tools and resources as well as early access to all our events, networking opportunities, access to consultants and more by registering for BAMER HUB.

Martha Awojobi is the Director of JMB Consulting, an organiser at Charity So White, and the curator of BAME Online. She joins us this week to talk about number 15 of Ken Burnett's 34 principles of fundraising: "Share your problems as well as your successes with your donors." If you work with a BAMER-led nonprofit, you can get free tools and resources as well as early access to all our events, networking opportunities, access to consultants and more by registering for BAMER HUB.

Today's episode is a little different—we're joined once again by Paul Amadi, Chief Supporter Officer at the British Red Cross, and we're talking about Equality, Diversity and Inclusion in fundraising. The topic is central to our mission and very close to our hearts, so we've given it more time than our usual episodes—we'll be back to our usual 4 minutes next time. Our transcripts are available here for members of BAMER HUB. If you work with a BAMER-led nonprofit, join here for free—we’ve got a huge collection of free resources specifically tailored to BAMER-led nonprofits and we’re adding new materials and features every single week. BAMER HUB members also get early access and free tickets to our training events, and you can find all of those on our website.

We're thrilled to be joined this week by Paul Amadi, Chief Supporter Officer at the British Red Cross. Paul and AmickyCarol discuss number 7 of Ken Burnett's 34 foundations of fundraising, which states that fundraising should be "donor led, not target led", and we reveal our proposed modification to this foundation at the end of the episode! Four Minutes in Fundraising is sponsored by the City Bridge Trust, a grant maker tackling inequality and disadvantage in Greater London. To get in touch and stay up to date, find us on Twitter, Instagram and Facebook @FundraisingPod.

John Mensah is the Director and Founder of Outreach Management Services, a consultancy that specialises in providing strategy, organisational development, training, fundraising, project management and mentoring support to third sector groups across the UK and Africa. Along with AmickyCarol, he was also a founding committee member for the Chartered Institute of Fundraising's Black Fundraisers UK Special Interest Group. Today we're talking about the 30th of Ken Burnett's 34 foundations of fundraising, which takes us to the very heart of how we define fundraising. If you're leading or working with a BAMER-led nonprofit, you can access free training and support resources through Money4YOU BAMER HUB.

John Griffiths is a brand development and communications consultant with decades of experience in market research and communications strategy. This week he chats with AmickyCarol about generating the spark that lights up a personal connection with your supporters. Our regular events go into even more depth with leading fundraisers, consultants and all kinds of visionaries in the nonprofit sector—and they're completely free for BAMER-led nonprofits through BAMER HUB. Check out our events page to see what's coming up! #WorldChangers

Recruiting new donors takes time and effort, so retaining them is pretty important. Gabe Cooper is the CEO of Virtuous Software, a nonprofit-focused CRM that tackles this issue head-on. He joins AmickyCarol this week to give three #TopTips on making sure that your donors stay with you for the whole journey. Virtuous is generously offering a discount to all our listeners! Just go to virtuous.org/demo and under 'Name of Nonprofit / Organisation', mention that you heard about Virtuous through Money4YOU.

Thank you Andrew for joining us again in the virtual studio! This time the topic is faith-based fundraising, how to make the best of the current situation, and how to make sure that no matter where you are and what you're doing, you are telling stories that connect people to your cause. Listeners to Four Minutes in Fundraising can now get $20 off Petrus Development's 'Digital Gatherings: Reinventing Fundraising in 2021' Pro Bundle. The bundle includes over 4 hours of content, plus a digital playbook for planning a virtual fundraiser. Just click here and enter the code 4MINUTES or FOURMINUTES (either one will work) at checkout to get your discount.

"Great fundraising means being ‘15 minutes ahead’. There are few opportunities now to be light years ahead of all the other competing causes, but many ways you can be just a little bit ahead. To keep the advantage you have to learn to spot opportunities and take prudent risks boldly." —Ken Burnett This week we're delighted to welcome Andrew Robison, Owner and President of Petrus Development. Andrew joins us to tease out some answers to what we're all thinking: Which opportunities should I take now to make sure that I'm fundraising 15 minutes ahead? Listeners to Four Minutes in Fundraising can now get $20 off Petrus Development's 'Digital Gatherings: Reinventing Fundraising in 2021' Pro Bundle. The bundle includes over 4 hours of content, plus a digital playbook for planning a virtual fundraiser. Just click here and enter the code 4MINUTES or FOURMINUTES (either one will work) at checkout to get your discount.

Ken Burnett's 18th of 34 principles of fundraising is that "Brand is a lot less important to donors than it is to you." But does that really apply to all areas of fundraising? Mark Astarita OBE, Partner at AAW and former Director of Fundraising at the British Red Cross, gives us his take this week on the question of whether and how brand really matters to donors, particularly in the area of legacies. If you lead or work with a BAMER-led nonprofit, get exclusive resources targeted to your organisation for free by joining BAMER HUB. You'll also be able to participate for free in our fantastic events, connecting you with grant-makers and sector-leading fundraisers.

Fezzan Ahmed is the co-founder of Jigsaw House, a social enterprise specialising in solving problems via non-traditional ways. He joins AmickyCarol this week to talk about demonstrating your social impact in pounds and pence. For more resources on demonstrating your impact, including more information about the Social Impact Calculation resources that Fezzan mentions in this episode, join BAMER HUB! It's free and open to all BAMER-led nonprofits.

Welcome to Season 4! Our first full episode of this season is out on Monday 22 February with Fezzan Ahmed, Founder of the Jigsaw House Society. Make sure you're subscribed so that you never miss an episode, and join in the fundraising conversation on Twitter, Instagram and Facebook. If you work with a BAMER-led nonprofit, you can get free, exclusive access to our resource hub in less than 5 minutes. Join our community of like-minded organisations on BAMER HUB.

On this very special episode of Four Minutes in Fundraising, we're re-releasing our conversation with Ruth Davison, CEO of Comic Relief. We talk about why Comic Relief exists, their funding priorities, eligibility criteria and other tips for applying for grants. If you haven't already joined our free digital resource centre, BAMER HUB, then register for free at https://bamerhub.com/register. It takes 5 minutes and will give you access to some amazing resources targeted at BAMER-led nonprofits, including video recordings of our previous #BrunchBriefing events with Comic Relief and many more experts and grant makers. You can check your eligibility for applying to Comic Relief grants at https://www.comicrelief.com/funding/eligibility-criteria/.

In our last episode of 2020 and of Season 3, we're bringing you part 2 of our conversation with Krystal Lashley-Scrivener, World Fellow and Philanthropy Manager at the Duke of Edinburgh International Award Foundation, and a highly experienced major donor fundraiser. She gives her three top tips for fundraising with major donors and talks about how even small organisations with limited capacity can engage in this form of fundraising. Thank you for being part of our wonderful audience this year! We will be back in 2021 with Season 4. In the meantime, please reach out to us on Twitter, Instagram and Facebook @FundraisingPod to let us know what you would like us to cover and who you would like us to talk to. We love hearing from you!

In Part 2 of this conversation about the Big Give, Director Alex Day gives his three top tips to bear in mind when participating in the Christmas Challenge as a charity. Plus, our brilliant interns Charlotte and Brandi discuss the lessons they've learnt from our youth entrepreneur workshops so far. Thank you so much to all those who supported our Big Give Christmas Challenge campaign this year! This money will enable us to start working on new financial literacy content for young people. In the meantime, you can start following Charlotte and Brandi's work on Instagram @bonsaimoney. Finally, if you haven't listened to Part 1 of our conversation and to our 30 November episode on Giving Tuesday, you should definitely go back and check them out!

Alex Day is the Director of the Big Give, the UK's #1 match funding platform and the organisation behind the Christmas Challenge. He joins us to explain the origins of the Christmas Challenge and the importance of match funding as a way of bringing individuals, charities and philanthropists together to multiply their impact. We are currently running a Big Give Christmas Challenge campaign to help us produce financial literacy content for young people, led by our brilliant interns Charlotte and Brandi. They kindly joined us as well to talk about the project and about what financial literacy means to them as young people. The Big Give Christmas Challenge ends on Tuesday 8 December! You can support our work with young people by donating or by sharing: https://donate.thebiggive.org.uk/campaign/a051r00001fGybuAAC

This week's podcast is another gem from our archives, with our youngest Trustee, Angelica, on what Giving Tuesday is and what it means for you. This Giving Tuesday, we're raising money to produce financial literacy content for young people, to help them be more financially confident, resilient and entrepreneurial. To read more about our campaign and find out how you can help, go to money4you.org/TheBigGive.  Giving Tuesday is a day that represents a global movement when people practice generosity by funding organisations that are promoting the common good. Listen now to hear how Charities, Social Enterprises, Businesses and Donors can make the most of #GiveBack2020.

Krystal Lashley-Scrivener is a World Fellow and Philanthropy Manager at the Duke of Edinburgh's International Award Foundation. She talks to AmickyCarol this week about major donor fundraising, how it differs from working with Trusts and Foundations, and the centrality of human contact in major donor fundraising. Check back next week for part 2 of this great conversation. Join our weekly #BrunchBriefings to get the chance to hear fundraising experts at further length and ask them questions of your own! Visit bit.ly/m4y_events to get started. Tickets are FREE for members of our BAMER HUB, which you can register for at bit.ly/bamer_hub.

Jo Black is a star events manager and marketing consultant, having led events teams at UK Youth, Dig Deep and Kids Club Kampala amongst many others. Ahead of her #BrunchBriefing with Money4YOU this week, she chats with AmickyCarol about the essential ingredients of successful fundraising events, from organisational tools to preparing your 'Wow' moments. Join our weekly #BrunchBriefings to get the chance to hear fundraising experts at further length and ask them questions of your own! Visit bit.ly/m4y_events to get started. Tickets are FREE for members of our BAMER HUB, which you can register for at bit.ly/bamer_hub.

Ian McLintock is a highly experienced Charity CEO who founded the Charity Excellence Framework, a fantastic free online resource for charities that covers everything from governance to responding to the COVID-19 crisis.  Today he talks to AmickyCarol about the CEF's Festive Fundraising Toolkit, a one-stop resource for maximising your income and impact in the lead-up to Christmas: https://www.linkedin.com/pulse/you-ready-christmas-ian-mclintock/ https://www.charityexcellence.co.uk/ These resources and more are available to all those who sign up to our BAMER HUB! https://bamerhub.com/register

Martha Awojobi, consultant, organiser with Charity So White and Head of Fundraising with Money4YOU, sits down with Carol this week to discuss the world of corporate fundraising and gives her three top tips for corporate partnerships. For more in-depth teaching from Martha and other professionals, join Money4YOU’s BrunchBriefings on Mondays at 11am: https://www.money4you.org/events.

In the second half of our conversation about the importance of supporter engagement, Joe Jenkins, Executive Director of Engagement and Income Generation at the Children's Society, shares with AmickyCarol his top practical tips on how to make authentic human connections with your supporters. This episode is made possible by the City Bridge Trust, a grant-maker that's tackling inequality and disadvantage in Greater London. To find out more about their work, visit https://www.citybridgetrust.org.uk. Connect with us on Twitter, Instagram and Facebook @FundraisingPod.

Joe Jenkins is Executive Director of Engagement and Income Generation at the Children's Society. He joins AmickyCarol this week to discuss the renewed importance of supporter engagement to income generation. This episode is made possible by the City Bridge Trust, a grant-maker that's tackling inequality and disadvantage in Greater London. To find out more about their work, visit https://www.citybridgetrust.org.uk. Connect with us on Twitter, Instagram and Facebook @FundraisingPod.

In Part 2 of our conversation about Social Enterprises, Louise Garner discusses income sources for Social Enterprises, including social investment, private equity and trusts and foundations. Louise heads up the grants programme at the School of Social Entrepreneurs. If you haven't heard Part 1 of the conversation, go back and catch it now!

This is the first of two episodes with Louise Garner who heads up the grants programme at the School of Social Entrepreneurs. Today, Louise chats to Carol about choosing the right structure to help you maximise your income generation.

This week, Carol interviews Antoinette O'Loughlin who is the Deputy Director Of Development at Goldsmiths, University of London. With a long and illustrious fundraising career, she is good at getting the money to make things happen. In this episode, she shares her top tips for working with academics and alumni.

In this unmissable episode, Carol catches up with the maestro himself, Ken Burnett. In this classic episode, he shares his journey and time tested, top tips for effective fundraising that gets results!

In today's episode, renowned Fundraiser, Giles Pegram, reminds us that "fundraising is not about money, its about important work that needs to be done". In this super inspiring conversation with Carol, he also shares his three top tips for raising funds during a crisis and what you should be telling your donors now.

In this brand new bonus episode, we've got Liz Tait back in the studio talking about how to find and recruit great fundraisers for your organisation. This is the perfect time to ensure that whoever joins your team is perfectly aligned, whether they are volunteers or paid staff.

At the forefront of the COVID19 emergency grant making response are many local foundations. In this episode, Fozia Irfan, CEO of Beds & Luton Community Foundation helps you understand what you need to know when applying to yours. She also sheds light on her groundbreaking work to make the foundation sector more diverse, equitable and inclusive in order to help the most marginalised communities.

On this bonus episode, Tim Wilson continues the conversation with @AmickyCarol about City Bridge Trust, his role and how they set their funding priorities. This is a must listen for anyone wishing to apply to this progressive funder that is highly committed to a transparent process.

Although the COVID-19 pandemic has plunged the world into a state of uncertainty, it’s already inspired incredible generosity from philanthropists and funders. Many of the small black, Asian, multi-ethnic and refugee (BAMER) led nonprofits that we support aren’t directly involved in frontline efforts to stop the coronavirus but their work — serving the most disadvantaged members of society — has never been harder, and it must go on. Their economic struggle isn’t making headlines or mentioned in press conferences, but they must find ways to fundraise, often without any awareness of what is available and do so with even less capacity than ever. We cannot singlehandedly help them all, but we are committed to doing what we can. We’re compiling the relevant offers that are available and are making it available via the channels that will reach them. We've also set up a dedicated email address where they can reach out for advise and receive it, in a timely manner.

City Bridge Trust makes charitable grants of around £20m per year towards charitable activity benefitting Greater London. Their vision is to reduce inequality as well as grow stronger, more resilient and thriving communities in the capital. On this episode, Funding Director Tim Wilson, shares with @AmickyCarol what they fund, how to apply, why they only make restricted grants and their #toptip for all #grantseekers.

Today for International women’s day, we shine our spotlight on Sally Charness from Mais Caminhos, a social enterprise in Brazil. Listen as she shares about their needs and how they raise funds to transform the lives of children from the favelas in Rio de Janeiro. For more information on how to support their cause, visit: https://caminhoslanguages.com/about-caminhos/mais-caminhos-social-program/donate-mais-caminhos/

Can your trust fundraising get better year-on-year? What are the secrets that make trusts so resilient? Why do they increase their giving, whilst their income has been static? Do they behave as an accidental unit, moving as one, or does the behaviour of a few dominate the numbers? If you depend upon income from trusts, you don't want to miss this preview of Bill's event later this month. It answers these questions and more, based on extensive data and interviews with the key players.

Every wonder what it takes to win major grant funding? This week, we shine our spotlight on grant-seekers with help from Bill Bruty, one of the most experienced and knowledgeable fundraisers in the UK. Bill is the Director of Fundraising Training Ltd and has more than 35 years of experience, especially in the field of grant-seeking from charitable trusts and government bodies. He joins Carol to share the five things that he believes you should do in order to secure the bag!

There are many ways poverty and inequality can be addressed and there is no silver bullet. Trust for London know this and in developing their funding strategy, have considered where they can best make a difference. They have three cycles, money to spend and recognise that a variety of approaches are needed to support the work needed to make London fairer. Tune in to hear Grant Manager Abbas reveal the top tips that could help your application stand the best chance of being successful!

In this bonus episode, Julie Pal and @AmickyCarol go back in time to when CommUNITY Barnet's innovation fund launched Money4YOUth. Six years on and our mission to tackle inequality by empowering people with financial education and entrepreneurial skills is still as relevant as ever. Listen as Julie and Carol talk about money, choices, entrepreneurship and why financial literacy is important for everyone!

CommUNITY Barnet is an infrastructure organisation that offers a range of information, advice, support, training and resources to local voluntary and community organisations. More importantly, it gives grants in eight London boroughs! Whether or not you are in London, you don't want to miss this episode. CEO, Julie Pal, joins @AmickyCarol in the studio to bring you 3 #TopTips for applying to them.

In 2004, the Tudor Trust began to change their approach to funding and their trustees are closely engaged at every stage of the grant-making process. They are interested in how organisations work, as well as in what they do, and look for a number of key characteristics and qualities in the groups they support. This week, Nicky is back in the studio with @AmickyCarol and gives a glimpse into her and Tudor's journey, over the last decade and half!

The Tudor Trust is an independent charitable trust that supports work that tries to meet the many different needs of people at the margins of society. They don’t have specific funding programmes designed to advance any particular agenda. Rather, their radical approach is based on the belief that the groups they support are best placed to identify problems and develop solutions. Listen as Head of Research and Information Nicky Lappin, joins @AmickyCarol this week, to bring you SuccessTips for applying to them.

For over half a century BBC Children in Need have been raising money for young people who are disadvantaged. They currently award two levels of grants at six points during the year: 1) The Main Grants Programme which gives over £10,000 per year to support projects for up to three years. 2) The Small Grants Programme which supports projects for up to three years, and includes grants up to £10,000 per year. Daisy Ryan joins @AmickyCarol in the studio this week to bring you #SuccessTips for applying to BBC Children in Need, in only four minutes!

To kick off our 2nd season, Ruth Davison from Comic Relief joins @AmickyCarol in the studio. Often at the centre of innovation and controversy, they have broken many fundraising records and raised over £1billion since 1985! Comic Relief's MISSION is to drive positive change through the power of entertainment such as the iconic Red Nose Day. Listen now to find out how they are tackling inequality and making lasting change by funding projects in the UK and across the world.

To close out the year, we bring you a delightful case study from the UK where one woman is working to transform the lives of #futureleaders. Veronica Martin, founder of Beyond our Youth, joins Carol in the studio to talk about how you can put on a unique and memorable fundraising event, on a very lean budget. At the height of the #BlackPanther season, she put on a red carpet premiere in East London. Listen now for her #toptips for a successful sellout event! #WorldChangers #WakandaForever #BlackGirlMagic

We love #Christmas! #TisTheSeason for charitable giving & @EmilyCasson is back in the studio with @AmickyCarol. Listen now as she shares more #toptips to boost your #DigitalMarketing and #fundraising . These are simple things anyone can try, even if your budget is lean!

Digital fundraising trends are evolving, changing all the time and definitely here to stay! We're excited to bring you this special episode: @EmilyCasson, Digital Marketing Manager at Cats Protection, joins @AmickyCarol in the studio. Having grown income from thousands to millions over the last few years for Cats Protection, Emily will be sharing her #toptips, and insider secrets to take your #digital #fundraising to the next level.

This week’s episode highlights the biggest annual event in the fundraising calendar! Tuesday, December 3rd 2019 is GivingTuesday! It’s a day that represents a global movement when people practice generosity by funding organisations that are promoting the common good. Listen now to hear how a Charity, SocialEnterprise, Business and Donor can make the most of #GivingTuesday2019.

The African Refugee Development Center is a grassroots, community-based nonprofit organisation that was founded in 2004 by African asylum-seekers and Israeli citizens in order to protect, assist, and empower African refugees and asylum-seekers in Israel. Currently, ARDC works to address gaps in services created by harsh governmental policies in 4 key sectors: education, livelihoods, advocacy, and rights empowerment. Tune in for this very insightful interview with Resource Development Manager, Talia Balkin.