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29 episodes with gabe cooper
2 episodes with gabe cooper
2 episodes with gabe cooper
2 episodes with gabe cooper
2 episodes with gabe cooper
2 episodes with gabe cooper
What does it really take to grow generosity in 2025? In this episode of The Responsive Lab, co-host Scott Holthaus sits down with Carly Berna, Fundraiser in Residence at Virtuous, and Gabe Cooper, CEO of Virtuous, for an in-depth conversation about the newly released 2025 Virtuous Nonprofit Fundraising Benchmark Report. You'll learn why these seven KPIs matter more than ever, what the data reveals about donor loyalty and mid-level giving, and how nonprofits can turn these insights into action, without overwhelming their teams. New this year: • “Days between first and second gift” metric • Ready-to-use board deck and health check tools • Real customer stories woven throughout
In this episode of the RKD Group: Thinkers podcast, hosts Justin McCord and Ronnie Richard sit down with Gabe Cooper, founder and CEO of Virtuous, for an insightful conversation on the intersection of technology and generosity. Gabe shares his journey from software development to the nonprofit sector, reflecting on lessons from past failures, the importance of leadership and maintaining work-life balance. They also discuss the evolving future of fundraising, including AI's role in strengthening donor relationships and optimizing nonprofit operations. With a mission to drive $10 billion in new generosity, Gabe's passion for making a meaningful impact in the nonprofit world is at the heart of this discussion.
“As an employee of a nonprofit, you're maybe blessed to get paid for the work you do every day, but it doesn't mean you care about it any more or less than the people that are giving you money. And so, by drawing them in, you build an army of committed advocates and activists for your cause. You're having an impact on the hearts of your donors by drawing them in. You're making the world a better place by creating an army of generous people.” – Gabe CooperWhat if your nonprofit could inspire generosity that drives your mission forward and scales your impact? In this episode, we sit down with Gabe Cooper, founder and CEO of Virtuous, to explore how to go beyond transactional fundraising to build authentic, human-centered relationships that draw donors more deeply into your mission.Gabe shares his insights on donor motivations—and how you can rope them in as advocates and activists for your cause. You'll learn about the importance of the heart and how to give supporters a cause that shapes their personal identities. He also shares why it's critical to consider the value donors receive through their generosity. By treating supporters as true partners in your mission, Gabe believes nonprofits can unleash a wave of support that fuels impactful change.With his background in for-profit tech and software development, Gabe is passionate about product development and giving nonprofits best-in-class tools. In this episode, he shares key lessons on innovation and provides simple, strategic, actionable tips for launching your first, small-scale innovative venture.Listen in as Gabe dives into how organizations can adapt to changing donor expectations, use human-centered design, and harness the power of generosity to drive their missions forward. Whether you're looking to strengthen your donor relationships or take your fundraising to the next level, this episode offers a playbook for inspiring generosity that achieves more than you ever thought possible.Contents1 – Gabe's introduction to philanthropy (03:05)2 – The power of giving and importance of nonprofits (07:10)3 – Putting donors at the center of the mission (16:45)4 – Simplifying innovation (23:50)5 – Harnessing human-centered design (31:18)6 – Gabe's parting advice (36:28)LinksHistoric AgencyGabe Cooper on LinkedInGabe's book | The Responsive NonprofitCulture Built My Brand
In this episode of 'The Difference', Convergent's Jay Werth is joined by Gabe Cooper, Founder and CEO of Virtuous, a Responsive Nonprofit CRM & Marketing Platform. Cooper and Ralser discuss the importance of listening and connecting to your donors, and how fundraising automation technology can give your organization valuable insight.Guest BioGabe Cooper is the Founder and CEO of Virtuous, a Responsive Nonprofit CRM & Marketing Platform helping nonprofits build lasting relationships with their donors. He is also the author of the top-selling books Responsive Fundraising and The Responsive Nonprofit: 8 Key Practices for Scaling Impact. After serving in a leadership role at a large nonprofit, Gabe went on to help build a series of successful software products in the nonprofit and for-profit sectors. His team's products have been featured in Wired, USA Today, NY Times, and Apple's WWDC. His drive stems from a passion to create market-defining software and help charities reimagine generosity.
In this episode of The Responsive Lab, Stephen and Carly are joined by Virtuous' very own CEO, Gabe Cooper, for a talk about Virtuous' first-ever Benchmark Report! Gabe begins by diving into not only the what, but the why behind benchmark reports, revealing how valuable they are in understanding your nonprofit organization, as well as your donor relationships. Gabe discusses the 7 crucial KPI's (Key Performance Indicators) included in Virtuous' benchmark report – Gross Donor Retention, Average and Median Gift Amount, Donor Expansion, Recurring Giving, Portfolio Balance, Donor Lifetime Value, and New Donor Acquisition – and highlights why each of these factors represent important key growth factors for nonprofits. In addition to dissecting each of these individual reports, Gabe, Carly, and Stephen touch on some key tactics and takeaways that you can implement in your nonprofit to drive your donor giving – because the Virtuous Benchmark Report isn't just a series of stats. It's a helpful tool that can be shared with and implemented by your nonprofit for a better, more healthy donor file. Other topics include: - The rise of subscription giving - The pre- and post-Covid donor landscape - Building relationships with first-time givers - The importance of creating multi-channel new donor welcome series - Constructing dynamic ask arrays - Using median gifts as an insight to upgrading donors Get more details about this year's benchmark report by downloading it for FREE. Simply visit: https://virtuous.org/benchmarkreport/ Season One of The Responsive Lab is brought to you by Virtuous. Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it's their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist. Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.
As nonprofit professionals gear up for their Fall fundraising campaigns, it's the perfect time to revisit one of our most impactful episodes. Join us as we dive into Responsive Fundraising with Gabe Cooper, founder of Virtuous and author of the book by the same name. In this encore episode, we explore innovative strategies that help nonprofits treat every donor like a major donor. Gabe shares real-world examples of how to build personal relationships with donors through automation, data-driven strategies, and thoughtful engagement techniques. Whether you're refining your campaign or just starting your planning (we see you!), this episode is packed with actionable insights to help you elevate your fundraising efforts this season. This episode answers the following questions: How can I refresh my stale fall fundraising campaign? What is responsive fundraising? What are donor personas? How can I use donor personas to engage my donors? What Is journey mapping? What are some best practices for involving all staff in donor cultivation? Links mentioned in this episode: Virtuous CRM Responsive Nonprofit Summit Responsive Fundraising Looking for more? Check out these amazing episodes: Episode 156: Fundraising for Sustainability with Dr. Shantell Chambliss[Apple Podcasts | Spotify | our website with show notes] Episode 72: Make Your Board an Engaged Fundraising Machine with Kim Horton and Greg Giles[Spotify | our website with show notes]
This Week: “The Responsive Nonprofit” That's Gabe Cooper's new book. He walks us through the 8 core practices that will disrupt the status quo and make your nonprofit responsive. Like dismantling silos, adopting agile methods, managing change, building a durable … Continue reading →
How do you define the word “Responsive?” In this episode of Purpose & Profit Podcast, Carly and Dave sit down with Virtuous CEO, Gabe Cooper, to answer this question. Gabe is the author of the books Responsive Fundraising and The Responsive Nonprofit. Gabe dives into his new book, The Responsive Nonprofit, and breaks down the strategies for being more responsive. In the book, he identifies 8 key principles for accomplishing this, including change management, revenue operations, and breaking down silos. Gabe also talks about how setting up goals that are mutually agreed upon and trusted in your organization can ultimately help you grow as a nonprofit. Learn more about Gabe Cooper and Virtuous by visiting https://virtuous.org/, as well as Virtuous on LinkedIn at https://www.linkedin.com/company/virtuous. Episode Topics: What it means to be more responsive to your donors How to maximize your donor journey with an eye toward maximizing generosity How closing the gap between silos increases your capacity for better communication throughout your company, leading to a better donor experience Season Four of the Purpose & Profit Podcast is brought to you by: MASTERWORKS At Masterworks, their mission is to help you accomplish yours. They are a full-service agency for Christian organizations. Their emphasis on both mission & mastery makes us leading experts in moving hearts & minds to act. Masterworks has over 30 years of experience serving organizations through strategy, direct mail, digital, analysis, creative, & technology. Learn more about Masterworks at www.masterworks.agency. VIRTUOUS Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it's their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at www.virtuous.org and download your free Nonprofit CRM Checklist at www.virtuous.org/checklist. IMAGO CONSULTING Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at www.imago.consulting/wavereport. Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.
This week Jeff Conn, Co-CEO of NPact, and Gabe Cooper, CEO of Virtuous, join the conversation to discuss the evolving landscape of community-based giving, particularly focusing on the rise and significance of Donor-Advised Funds (DAFs) and the role of community foundations. Historically, community foundations have played a key role in philanthropy but are now facing challenges and competition from commercial DAF providers. What can we learn from the rise of donor-advised funds to create more hyper-personal donor experiences and draw people into a bigger story about their impact? In the discussion, we explored: The challenges currently facing community foundations The rise of the donor-advised fund How technology can enhance donor experiences Strategies to meet the expectations of the modern donor
In this episode, we sit down with Gabe Cooper, Founder and CEO of Virtuous, a responsive fundraising platform that helps charities increase generosity and do more good. Gabe has a true passion for creating market-defining software and helping charities reimagine generosity. After serving in a leadership role at a large nonprofit in the early 2000s, Gabe went on to help build a series of successful products in the nonprofit and for-profit sectors. In 2020, he wrote and published the book Responsive Fundraising to help nonprofits connect more personally with donors at scale. We discuss Gabe's experience in navigating the transition from founder to CEO of a now larger company with 150+ employees and how he builds individuals and teams that make Virtuous a company to watch. Links: Gabe's book, Responsive Fundraising: The donor-centric framework helping today's leading nonprofits grow giving Learn more about Virtuous. Learn more about our sponsor, My PIN Plus. Follow More Than Profit on Twitter and LinkedIn!
Today's episode is with Gabe Cooper, CEO of Virtuous, a responsive fundraising platform helping charities increase generosity and do more good. In this powerful episode, Gabe authentically shares his struggles throughout his leadership journey and provides practical and strategic tips for listeners.In this episode, you'll hear: The pain points of taking a company from 40 employees to 140How people pleasing got in the way of his sense of peace, grounding, and productivityGabe's personal 5-year Pursue Whole® Big Vision And more!Way to connect with Gabe: Virtuous | LinkedIn–-If you want to grow your leadership capability by exercising your self-awareness skills regularly, visit pursuewhole.com/coaching to explore our unique coaching program and schedule a free discovery call.
Virtuous and Funraise are teaming up! You heard it here first, loyal podcast listener. CEO Gabe Cooper is leading Virtuous on a mission to expand the giving experience, retain donors, and move one-time donors to full-time, monthly donor status. Listen while Justin speaks to Gabe about how to make that happen––and how Virtuous and Funraise are coming together to make navigating generosity a seamlessly simple experience. Make sure to stay until the end of the episode to hear Justin's mini-interview with Stephen Boudreau about giving trends!
Today, David is speaking with Gabe Cooper. Gabe Cooper is the Founder and CEO of Virtuous, a Responsive Fundraising Platform helping charities increase generosity and do more good. Gabe has a passion for creating market-defining software and helping nonprofits reimagine generosity. Gabe frequently writes and speaks about empowering nonprofits to grow generosity using technology. In 2020, he wrote and published the book Responsive Fundraising as a way to help nonprofits connect more personally with donors at a scale. What You'll Learn: Selling to Non-Business Minded People Managing Remote Teams Segmenting Vertical SaaS Market Finding Product-Market Fit Developing Go To Market Fit Scaling Customer Success Difference between raising a Seed, Series A, and Series B rounds Making Strategic Acquisitions Favorite Quote: “Most CEOs including myself don't actually know what we are doing. We are out of our skies all the time. VCs also do not know what they are doing and they do not know how to run your business.” -- The Capital Stack All Things Tech Investing and Value Creation Early growth investor David Paul interviews the world's greatest ecosystem, learns how to start and scale your own business, and finds an edge in today's capital markets. To connect with David, visit: Twitter -https://twitter.com/davidpaulvc ( CLICK HERE) Substack -http://davidpaul.substack.com/ ( CLICK HERE) LinkedIn -http://linkedin.com/in/Davidpaulvc ( CLICK HERE) IG -https://www.instagram.com/davidpaulvc/ ( CLICK HERE) DISCLAIMER: David Paul is the founder and general partner at DWP Capital. All opinions expressed by David and podcast guests are solely their own opinions and do not reflect the opinions of DWP capital. This podcast is for informational purposes only and should not be relied upon for decisions. David and guests may maintain positions in the securities discussed on this podcast.
Gabe discusses how you can personalize the donor journey and treat every donor like a major donor.
In this episode we speak with Gabe Cooper, CEO of Virtuous Software, Author of “Responsive Fundraising” and a leader in the responsive nonprofit movement. Gabe started out as a software developer, and is a product person at the heart of it all. He started working in a nonprofit and became enamored by generosity. He finds that generosity can not only change the world, but it will also change your own heart. Since then he has been exploring his love for technology and how it can be used to spur on generosity. Resources: https://www.virtuous.org/ (Virtuous CRM) https://www.amazon.com/Responsive-Fundraising-donor-centric-framework-nonprofits-ebook/dp/B0862D9HJY/ref=sr_1_1?crid=2WMIHCG14CQHA&dchild=1&keywords=responsive+fundraising+by+gabe+cooper&qid=1623697375&sprefix=responsive+fundraising%2Caps%2C205&sr=8-1 (Responsive Fundraising Book)
Research shows that multi-channel donors can be worth more than donors who give only online or only offline. But do nonprofits treat multi-channel donors like they’re worth two or three times more to their organization? A recent experiment looked at how nonprofits respond after a gift and the results could surprise you. Gabe Cooper, CEO […]
Research shows that multi-channel donors can be worth more than donors who give only online or only offline. But do nonprofits treat multi-channel donors like they're worth two or three times more to their organization? A recent experiment looked at how nonprofits respond after a gift and the results could surprise you. Gabe Cooper, CEO of Phoenix-based Virtuous Software joins the program to talk about the study they embarked on with NextAfter Institute, titled, The State of Multichannel Donor Communications: How 119 Organizations Are Using Online and Offline Channels to Engage New Donors. The report examines how charities responded to donations that were made both online and offline. Donations of $20 were made to 119 organizations in the spring of 2020. Communications were then tracked across email, direct mail, telephone and text messaging for four months, culminating with the final 57-page report. "We seem to know intuitively that communicating with people on multiple channels works," Cooper said. "The data over and over again in these studies suggests that communicating on multiple channels gets far higher engagement from donors and so the fact that we are not really mailing all our online donors or vice versa...that is a little bit shocking because it seems to be a pretty big disconnect from how we know donors behave," he said. "Only 3% of the organizations we gave to were actually doing multi-channel well, meaning, somebody came in on one channel, and then they started engaging with them on both in a meaningful way or even more channels," Cooper said. "So, that was the big shocker for me was even though multichannel gives are worth 300% more LTV [lifetime value] than a typical single-channel donor, there's just very few nonprofits that are doing this after a first gift." There were some other surprising findings -- both good and bad -- and several organizations were cited for being stellar with their communications, with Cooper in particular noting Buckner International and Doctors Without Borders. --- Send in a voice message: https://anchor.fm/nonprofittimes/message
It's easy to get the impression that tech founders are like Olympians. They work insane hours, they consume biologically impossible amounts of supplements, and if you haven't made it by the time you're 25, it's probably not going to happen for you. If you've ever had that thought. Or if you've ever thought that the “big change” you wanted to make in your life needed to happen before you had kids, a mortgage, or a Netflix account…then this week's episode is for you! We're joined on the podcast this week by Gabe Cooper, CEO and Founder of Virtuous, a social-good software company committed to using technology to help charities accomplish incredible things. Gabe founded Virtuous in 2014, when he was well into his mid-thirties with five kids and a successful software consulting practice. Not exactly the life stage or the “risk profile” you envision for a typical startup founder. Gabe shares how he was able to de-risk the early stages of Virtuous and ease his way into his new life as a tech founder. He talks about how his role has changed as Virtuous has grown from five employees to fifty and we contemplate whether or not tech founders are sociopaths. Gabe and Virtuous are on a mission to do big things, and – whether there's a startup inside you dying to get out or just a new passion waiting to be pursued – this week's conversation is a great reminder that it's never too late. Give it a listen. And then get #BackToWork! Gabe on LinkedInVirtuous on the web
In today's podcast episode, Stephen Halasnik from Financing Solutions, and Gabe Cooper from Virtuous, discuss how nonprofit CRM can help build relationships with donors. Knowing how to build better relationships with donors will help you grown and expand your nonprofit in the future.
In this episode, Andrew visits with Gabe Cooper. Gabe is the Founder of Virtuous, a responsive fundraising platform designed to help nonprofit teams build better donor relationships and increase impact with confidence. Andrew and Gabe discuss the power of data and automation and how the ultimate goal is to be able to treat every donor as if they were a major gift donor. They also discuss how Virtuous came to be and their thoughts on the Church as a leader of innovation.
Recruiting new donors takes time and effort, so retaining them is pretty important. Gabe Cooper is the CEO of Virtuous Software, a nonprofit-focused CRM that tackles this issue head-on. He joins AmickyCarol this week to give three #TopTips on making sure that your donors stay with you for the whole journey. Virtuous is generously offering a discount to all our listeners! Just go to virtuous.org/demo and under 'Name of Nonprofit / Organisation', mention that you heard about Virtuous through Money4YOU.
Meet Gabe. He's a founder on a mission since learning the nonprofit sector was facing a generosity crisis. While major donors are pouring into the industry, the rank and file mid-level and lower donors are dropping off. And now Gabe's team is punching back through some seriously innovative and brilliant tech strategy that gives our annual giving programs hope. We're talking about leveraging marketing automation to treat ALL donors like major donors whilst building some seriously rabid fans in the process.Episode HighlightsGabe’s story (1:58)The Generosity Crisis (3:45)Responsive Fundraising (7:58)Gabe’s Suggestions for Retention (12:17)How to grow donor engagement through personalization (18:29)Examples of easy personalization methods you could implement today (21:04)Virtuous & their mission (23:27)Gabe’s Favorite Philanthropic Moment (26:50)Gabes’s One Good Thing: Create and hold onto durable relationships. (31:00)For more information and episode details visit: www.weareforgood.com/episode/78The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
Gabe Cooper is the CEO of Virtuous, a responsive nonprofit fundraising platform and CRM. Virtuous gives nonprofits the ability to activate new supporters, deepen existing partnerships, assist with marketing, and serves as a CRM all-in-one. Their company currently has a little over 30 employees and is continuing to grow. Gabe began his career in software development during the dot-com boom and later transitioned into working at a nonprofit leading their technical team. Since then, he has started three businesses: an agency, a golfing application, and now, Virtuous. His motivation for starting Virtuous and continuing work in the nonprofit sector:“Giving your time, talent, money away is one of the most personal things you’ll ever do. Super close to your heart. If you have a family member that gets cancer, you’ll give to cancer research. If you adopt a pet, that pet becomes part of your family. The entire rest of the world - Amazon, Netflix, Strava, they are all hyper-personalized to me. They are giving me super personal experiences. My experiences when I give to a nonprofit are hyper-impersonal. That should not be the case in 2020.” What successful nonprofits are made of: They break down silos. Marketing teams talk to sales teams. They talk about what is going on between each area of the organization.Listen more than they talk. Great nonprofits will listen to their donors and prioritize building relationships. They ruthlessly innovate. They are taking notes from startups and incorporating some of those innovative processes. Why they spent so much time developing their software before releasing it: “If we’re going to sell an enterprise solution as a system of record to nonprofits who depend on our software day in and day out, it can’t be half-baked.”“I like the fail fast mentality: ‘Fail fast and iterate.’ What I like even better is not failing quite as much.”His advice to anyone starting a business: “If you don't know the vertical or the domain, don’t start something there. Start something around what you know and care about deeply. It’s going to give you so much traction. I know you may think it’s boring or less sexy...Start with what you know, because it’s going to be so much more successful.”Their greatest challenge:“Our biggest challenge is attracting and retaining great talent and making sure our culture pushes through the whole organization in a meaningful way.”Additional Links:Learn more about Virtuous: https://www.virtuous.org/Follow along with Gabe: https://twitter.com/virtuousgabeGabe mentions the book and methodology called The Lean Startup, you can check it out here: http://theleanstartup.com/Another book mentioned is called What You Do Is Who You Are by Ben Horowitz about creating company culture. You can find it here: https://www.amazon.com/What-You-Do-Who-Are-ebook/dp/B07NVN4QCM
Gabe Cooper is the Founder and CEO of the all-in-one nonprofit growth platform, Virtuous. Virtuous is a responsive fundraising platform designed to help nonprofit organizations build lasting relationships with all their donors. After serving in a leadership role at a large nonprofit in the early 2000s, Gabe went on to help build a series of successful products in the nonprofit and profit-focused sectors, including multiple Apple award-winning mobile apps. Gabe's drive stems from a passion for creating market-defining software, helping charities reimagine generosity, and increase their impact. In this episode… Have you heard? There's a donor retention crisis in nonprofit organizations. As many as 76% of donors who give a single gift to your organization will never give you a gift again. That's a massive problem—and as nonprofit professionals, how should we respond? How do we treat every donor like a major donor? How do we build personal relationships with donors at scale? Gabe Cooper says it starts by putting systems in place to help listen to donors better and respond to them quicker—all in a personalized way. Whether it's done through marketing automation or suggesting the right gift at the right time, Gabe says nonprofits that implement these strategies see an average 12% increase in donor retention and a 10% increase in average gift size. Learn more about using automation tools to increase donor retention, boost generosity, and build deeper relationships with donors on this episode of the Philanthropy212 Podcast with Penny Cowden and Virtuous Founder and CEO, Gabe Cooper. Together, they discuss how nonprofits can maximize their efforts through automation, responsive fundraising, and why it's important to build your systems now. Keep listening for more!
Gabe Cooper, Virtuous' CEO and founder joins The Responsive Fundraising Podcast to discuss what we can glean from the events of 2020 and how fundraisers should pivot to maximize the potential of 2021. 2020 has been a year of massive change for nonprofits. Everything has changed from entire teams going remote overnight to a chaotic election season, to a civil rights movement driving systemic change, to the devastating impact of COVID-19. During the discussion Gabe shares six fundraising strategies nonprofit teams can carry forward into 2021. 6 Fundraising Strategies To Help You Grow 1) You must know your donors. And in order to know them, you must listen. 2) Generosity begets generosity. 3) Let 2021 be the year you get educated on donor advised funds and planned giving.4) Don’t let the crisis go wasted.5) Double down on your efforts to generate sustainable revenue.6) Plan out your strategy, but do it with a pencil, not a pen. https://www.virtuous.org/blog/2021-fundraising-strategies/https://www.linkedin.com/in/gabecooper/
Gabe Cooper, Virtuous' CEO and founder joins The Responsive Fundraising Podcast to discuss what we can glean from the events of 2020 and how fundraisers should pivot to maximize the potential of 2021. 2020 has been a year of ma Gabe Cooper, Virtuous' CEO and founder joins The Responsive Fundraising Podcast to discuss what we can glean from the events of 2020 and how fundraisers should pivot to maximize the potential of 2021. 2020 has been a year of massive change for nonprofits. From entire teams going remote overnight, to a chaotic election season, to a civil rights movement driving systemic change, to the devastating impact of COVID-19, everything has changed. During the discussion Gabe shares six fundraising strategies nonprofit teams can carry forward into 2021. 6 Fundraising Strategies To Help You Grow 1) You must know your donors. And in order to know them, you must listen. One of the silver linings of 2020 is that nonprofits are increasingly committed to better listen to donors. When COVID-19 hit our shores and lockdowns began, a lot of fundraisers wondered if they should even be asking for money. What are my donors thinking? Do they still care about my cause? These questions inevitably raised a larger existential question: why don’t we already know what our donors are thinking? Why don’t we have an open line of communication with our donors already? Many leading nonprofits have quickly pivoted in 2020 to better listening to donors and trying to build more authentic relationships. Giving to a great cause is deeply personal and requires a two-way relationship. If you don’t have that personal relationship, then generosity is never going to happen at scale. Most nonprofits have a direct connection to major donors but “everyday” small and mid-tier donors are often just a name in the database. To create predictable generosity and impact, nonprofits can’t afford to abandon the everyday donor. They must strive to adopt systems and strategies that listen to the needs of donors at scale and treat every donor personally. The more you listen, the more you begin to understand areas of interest, giving opportunities, and how each person wants to connect with the cause. Responsive fundraising is fueled by these signals and equips you to deepen relationships as you move each donor through a journey with your cause. The increase in generosity we’ve seen this year can be the new normal, but it does require a commitment to being massively personal and earning trust at scale. 2) Generosity begets generosity. When you are given an incredible gift, isn’t it instinctual to ask “how can I give back?” This truth has to be top of mind for nonprofit. You have to think about how you deliver value to your donors before ever making an ask. Think deeply and carefully about what your donors want. What makes their heart beat faster? What do they get excited about? What are they passionate about? Deliver value around those things. How do you love on your donors and deliver value with no strings attached? If you can do that well you can unlock a new level of generosity. It’s also deeply important to begin breaking down silos at your organization in order to bring your donors closer to the impact of their gift. We work with several organizations that have their program team call donors every month. They don’t ask for money; they just say “thank you.” They ask if there are any questions they can answer. And then they tell stories about the great work the organization is doing. This makes generosity cultural across the whole organization. COVID has afforded us an opportunity to dismantle silos across organization lines. As a result, many organizations are beginning to shorten the distance between their donors and the good that they’re doing in the world. Removing those silos brings the donor in very close
Gabe Cooper, Virtuous' CEO and founder joins The Responsive Fundraising Podcast to discuss what we can glean from the events of 2020 and how fundraisers should pivot to maximize the potential of 2021. 2020 has been a year of ma Gabe Cooper, Virtuous' CEO and founder joins The Responsive Fundraising Podcast to discuss what we can glean from the events of 2020 and how fundraisers should pivot to maximize the potential of 2021. 2020 has been a year of massive change for nonprofits. From entire teams going remote overnight, to a chaotic election season, to a civil rights movement driving systemic change, to the devastating impact of COVID-19, everything has changed. During the discussion Gabe shares six fundraising strategies nonprofit teams can carry forward into 2021. 6 Fundraising Strategies To Help You Grow 1) You must know your donors. And in order to know them, you must listen. One of the silver linings of 2020 is that nonprofits are increasingly committed to better listen to donors. When COVID-19 hit our shores and lockdowns began, a lot of fundraisers wondered if they should even be asking for money. What are my donors thinking? Do they still care about my cause? These questions inevitably raised a larger existential question: why don’t we already know what our donors are thinking? Why don’t we have an open line of communication with our donors already? Many leading nonprofits have quickly pivoted in 2020 to better listening to donors and trying to build more authentic relationships. Giving to a great cause is deeply personal and requires a two-way relationship. If you don’t have that personal relationship, then generosity is never going to happen at scale. Most nonprofits have a direct connection to major donors but “everyday” small and mid-tier donors are often just a name in the database. To create predictable generosity and impact, nonprofits can’t afford to abandon the everyday donor. They must strive to adopt systems and strategies that listen to the needs of donors at scale and treat every donor personally. The more you listen, the more you begin to understand areas of interest, giving opportunities, and how each person wants to connect with the cause. Responsive fundraising is fueled by these signals and equips you to deepen relationships as you move each donor through a journey with your cause. The increase in generosity we’ve seen this year can be the new normal, but it does require a commitment to being massively personal and earning trust at scale. 2) Generosity begets generosity. When you are given an incredible gift, isn’t it instinctual to ask “how can I give back?” This truth has to be top of mind for nonprofit. You have to think about how you deliver value to your donors before ever making an ask. Think deeply and carefully about what your donors want. What makes their heart beat faster? What do they get excited about? What are they passionate about? Deliver value around those things. How do you love on your donors and deliver value with no strings attached? If you can do that well you can unlock a new level of generosity. It’s also deeply important to begin breaking down silos at your organization in order to bring your donors closer to the impact of their gift. We work with several organizations that have their program team call donors every month. They don’t ask for money; they just say “thank you.” They ask if there are any questions they can answer. And then they tell stories about the great work the organization is doing. This makes generosity cultural across the whole organization. COVID has afforded us an opportunity to dismantle silos across organization lines. As a result, many organizations are beginning to shorten the distance between their donors and the good that they’re doing in the world. Removing those silos brings the donor in very close. 3) Let 2021 be the year you get educated on donor advised funds and planned giving. We have a massive amount of aging wealth in this country, and many fundraisers don’t yet have a robust strategy for planned giving. This has to be a part of your fundraising approach. Be courageous enough as a nonprofit to have that conversation about donor advised funds, planned giving options, and tactics to protect wealth that enable more generous giving. We live in a tech-driven world where social feeds, news feeds, and web/email experiences are hyper-personalized to our individual interests or community. We’ve seen platforms like GoFundMe leverage this personalized, community-driven technology to create a new kind of giving experience – because it’s so much easier to give to a family down the street that’s hurting than it is to give to some big nameless, faceless organization. Leading nonprofits are now acknowledging this change in the way donors are choosing to give. And then stepping in to create more personal experiences for their constituents. The organizations that flourish in 2021 and beyond are the ones that are able to create those more personal relationships at scale, not just with major donors, but with all donors. 4) Don’t let the crisis go wasted. Crisis is a great driver of innovation. This is a great time to reset, to make some hard decisions, and put ourselves on a trajectory for flourishing in the next decade. It’s been really exciting to see organizations that were previously stuck, but are now focused on making innovative changes to move their cause forward. Before this year, their donor retention was slightly worse than their new donor acquisition. They were losing five percent a year and scared to death of change. COVID has been a wake up call. They’ve been forced to innovate. They’re listening to their donors. And they’ve righted the ship. If your organization hasn’t taken this important step, take this moment to step back and ask hard questions about the changes needed to increase your impact. 5) Double down on your efforts to generate sustainable revenue. If you want to make a predictable, sustainable difference in the world, you have to have predictable, sustainable revenue. And you don’t get predictable, sustainable revenue from one-off big checks. You get predictable, sustainable revenue from an army of several thousand donors giving $100 a month. I want to challenge you to create monthly giving products that deliver value to the donor and help them engage. Donors who are excited to give $100 a month for the next ten years create a predictable mechanism for sustained impact. Not only do monthly giving products create predictable, sustainable revenue, they also build an army of advocates for your cause. There’s nothing like an army of several thousand donors who just won’t shut up about the difference they are making through your organization. 6) Plan out your strategy, but do it with a pencil, not a pen. 2020 has served as one giant reminder that we don’t know what awaits us. It’s important to have a strategy, but we need to hold our plans loosely while we start executing. Waiting for the pandemic to be over is not the right solution. You have to be courageous enough to act now to make strategy changes. It’s time to act. Create a best case plan and a worst case plan. Then think carefully about your expenses and your staff, knowing that you can go with the worst case plan, if necessary. Align your team around big goals to accomplish on a quarterly basis. In our changing world, a quarterly cadence of setting big, hairy, audacious goals, and then having the permission to reset those goals quarterly is a really healthy way to approach 2021. 2020 has tested us all, not least of which nonprofits and fundraisers. But if you can sift through the challenges, find the lessons, and apply them to 2021, then the sky is really the limit for your organization. Let’s go change the world. https://www.virtuous.org/blog/2021-fundraising-strategies/ https://www.linkedin.com/in/gabecooper/ ssive change for nonprofits. From entire teams going remote overnight, to a chaotic election season, to a civil rights movement driving systemic change, to the devastating impact of COVID-19, everything has changed. During the discussion Gabe shares six fundraising strategies nonprofit teams can carry forward into 2021. 6 Fundraising Strategies To Help You Grow 1) You must know your donors. And in order to know them, you must listen. One of the silver linings of 2020 is that nonprofits are increasingly committed to better listen to donors. When COVID-19 hit our shores and lockdowns began, a lot of fundraisers wondered if they should even be asking for money. What are my donors thinking? Do they still care about my cause? These questions inevitably raised a larger existential question: why don’t we already know what our donors are thinking? Why don’t we have an open line of communication with our donors already? Many leading nonprofits have quickly pivoted in 2020 to better listening to donors and trying to build more authentic relationships. Giving to a great cause is deeply personal and requires a two-way relationship. If you don’t have that personal relationship, then generosity is never going to happen at scale. Most nonprofits have a direct connection to major donors but “everyday” small and mid-tier donors are often just a name in the database. To create predictable generosity and impact, nonprofits can’t afford to abandon the everyday donor. They must strive to adopt systems and strategies that listen to the needs of donors at scale and treat every donor personally. The more you listen, the more you begin to understand areas of interest, giving opportunities, and how each person wants to connect with the cause. Responsive fundraising is fueled by these signals and equips you to deepen relationships as you move each donor through a journey with your cause. The increase in generosity we’ve seen this year can be the new normal, but it does require a commitment to being massively personal and earning trust at scale. 2) Generosity begets generosity. When you are given an incredible gift, isn’t it instinctual to ask “how can I give back?” This truth has to be top of mind for nonprofit. You have to think about how you deliver value to your donors before ever making an ask. Think deeply and carefully about what your donors want. What makes their heart beat faster? What do they get excited about? What are they passionate about? Deliver value around those things. How do you love on your donors and deliver value with no strings attached? If you can do that well you can unlock a new level of generosity. It’s also deeply important to begin breaking down silos at your organization in order to bring your donors closer to the impact of their gift. We work with several organizations that have their program team call donors every month. They don’t ask for money; they just say “thank you.” They ask if there are any questions they can answer. And then they tell stories about the great work the organization is doing. This makes generosity cultural across the whole organization. COVID has afforded us an opportunity to dismantle silos across organization lines. As a result, many organizations are beginning to shorten the distance between their donors and the good that they’re doing in the world. Removing those silos brings the donor in very close. 3) Let 2021 be the year you get educated on donor advised funds and planned giving. We have a massive amount of aging wealth in this country, and many fundraisers don’t yet have a robust strategy for planned giving. This has to be a part of your fundraising approach. Be courageous enough as a nonprofit to have that conversation about donor advised funds, planned giving options, and tactics to protect wealth that enable more generous giving. We live in a tech-driven world where social feeds, news feeds, and web/email experiences are hyper-personalized to our individual interests or community. We’ve seen platforms like GoFundMe leverage this personalized, community-driven technology to create a new kind of giving experience – because it’s so much easier to give to a family down the street that’s hurting than it is to give to some big nameless, faceless organization. Leading nonprofits are now acknowledging this change in the way donors are choosing to give. And then stepping in to create more personal experiences for their constituents. The organizations that flourish in 2021 and beyond are the ones that are able to create those more personal relationships at scale, not just with major donors, but with all donors. 4) Don’t let the crisis go wasted. Crisis is a great driver of innovation. This is a great time to reset, to make some hard decisions, and put ourselves on a trajectory for flourishing in the next decade. It’s been really exciting to see organizations that were previously stuck, but are now focused on making innovative changes to move their cause forward. Before this year, their donor retention was slightly worse than their new donor acquisition. They were losing five percent a year and scared to death of change. COVID has been a wake up call. They’ve been forced to innovate. They’re listening to their donors. And they’ve righted the ship. If your organization hasn’t taken this important step, take this moment to step back and ask hard questions about the changes needed to increase your impact. 5) Double down on your efforts to generate sustainable revenue. If you want to make a predictable, sustainable difference in the world, you have to have predictable, sustainable revenue. And you don’t get predictable, sustainable revenue from one-off big checks. You get predictable, sustainable revenue from an army of several thousand donors giving $100 a month. I want to challenge you to create monthly giving products that deliver value to the donor and help them engage. Donors who are excited to give $100 a month for the next ten years create a predictable mechanism for sustained impact. Not only do monthly giving products create predictable, sustainable revenue, they also build an army of advocates for your cause. There’s nothing like an army of several thousand donors who just won’t shut up about the difference they are making through your organization. 6) Plan out your strategy, but do it with a pencil, not a pen. 2020 has served as one giant reminder that we don’t know what awaits us. It’s important to have a strategy, but we need to hold our plans loosely while we start executing. Waiting for the pandemic to be over is not the right solution. You have to be courageous enough to act now to make strategy changes. It’s time to act. Create a best case plan and a worst case plan. Then think carefully about your expenses and your staff, knowing that you can go with the worst case plan, if necessary. Align your team around big goals to accomplish on a quarterly basis. In our changing world, a quarterly cadence of setting big, hairy, audacious goals, and then having the permission to reset those goals quarterly is a really healthy way to approach 2021. 2020 has tested us all, not least of which nonprofits and fundraisers. But if you can sift through the challenges, find the lessons, and apply them to 2021, then the sky is really the limit for your organization. Let’s go change the world. https://www.virtuous.org/blog/2021-fundraising-strategies/ https://www.linkedin.com/in/gabecooper/
The importance of generosity My guest today says, “Generosity is Biblical mandate, but it's also good for our soul. In a polarized, “me”-focused world generosity helps us take our focus off of our own desires and re-focus on the world around us.” Joining me today is Gabe Cooper. Gabe is the Founder and CEO of [...] The post [Ep#327] The importance of generosity appeared first on The Ambitious Entrepreneur Podcast Network.
The importance of generosity My guest today says, “Generosity is Biblical mandate, but it's also good for our soul. In a polarized, “me”-focused world generosity helps us take our focus off of our own desires and re-focus on the world around us.” Joining me today is Gabe Cooper. Gabe is the Founder and CEO of [...] The post [Ep#327] The importance of generosity appeared first on The Ambitious Entrepreneur Podcast Network.
In this episode of Nonprofit Architect, Travis talks with Gabe Cooper, the Founder and CEO of Virtuous Software, a CRM and Marketing platform helping charities increase their impact and do more good. His drive stems from a passion to create market-defining software and help charities reimagine generosity. He co-founded Brushfire Interactive and Shotzoom Software where my team and built a series of successful products in the nonprofit and for-profit sectors. Their work has been featured on CNN, Apple's WWDC, the New York Times, Mashable, USA Today, and Wired Magazine. Starting from their own experience, they end up by giving some powerful tips to make your Nonprofit stand out. Listen in now and be informed. Conversation Highlights: Takeaway #1 : Struggling to move your Non-profit forward?Join the Nonprofit Alliance, a mastermind group launched by Travis, where we talked with nonprofit leaders and branding experts on how to stand out among the crowd! [00:43] Virtuous is more than just a CRM. It helps nonprofit teams create responsive donor experiences that improve retention and increase impact at scale. [02:32] A working relation with Brady. [04:17] What keeps Virtuous going? [10:47] What is the best way for nonprofits to increase the donor retention? [13:43] Gratitude is the best gift you can give to your donors. [20:29] Practices that NonProfits can implement to increase their generosity. [25:00] What can you do in this COVID situation? [30:34] The need to know your donation pattern. [31:32] Want to boost Your nonprofit and increase your donor's retention? Check out Virtuous. Remarkable quotes: "We are helping the helpers!" "Now is the time when our cause is more important than ever." "Start right now!" Special Reminder: Visit Virtuous.org/responsive to get your FREE Responsive Fundraising Blueprint and make sure to check out the book on Amazon. Bio Gabe Cooper is the Founder and CEO of Virtuous, a Responsive CRM & Marketing Platform helping nonprofits build lasting relationships with their donors. He is also the author of the top-selling book Responsive Fundraising and co-host of the Responsive Fundraiser podcast. After serving in a leadership role at a large nonprofit, Gabe went on to help build a series of successful software products in the nonprofit and for-profit sectors. His team's products have been featured in Wired, USA Today, NY Times, and Apple's WWDC. His drive stems from a passion to create market-defining software and help charities reimagine generosity. Contact Info: gabec@virtuoussoftware.com Website: https://www.virtuouscrm.com/Twitter: https://twitter.com/VirtuousCRM Linkedin:https://www.linkedin.com/company/virtuous
In this episode of Nonprofit Architect, Travis talks with Gabe Cooper, the Founder and CEO of Virtuous Software, a CRM and Marketing platform helping charities increase their impact and do more good. His drive stems from a passion to create market-defining software and help charities reimagine generosity. He co-founded Brushfire Interactive and Shotzoom Software where my team and built a series of successful products in the nonprofit and for-profit sectors. Their work has been featured on CNN, Apple's WWDC, the New York Times, Mashable, USA Today, and Wired Magazine. Starting from their own experience, they end up by giving some powerful tips to make your Nonprofit stand out. Listen in now and be informed. Conversation Highlights: Takeaway #1 : Struggling to move your Non-profit forward?Join the Nonprofit Alliance, a mastermind group launched by Travis, where we talked with nonprofit leaders and branding experts on how to stand out among the crowd! [00:43] Virtuous is more than just a CRM. It helps nonprofit teams create responsive donor experiences that improve retention and increase impact at scale. [02:32] A working relation with Brady. [04:17] What keeps Virtuous going? [10:47] What is the best way for nonprofits to increase the donor retention? [13:43] Gratitude is the best gift you can give to your donors. [20:29] Practices that NonProfits can implement to increase their generosity. [25:00] What can you do in this COVID situation? [30:34] The need to know your donation pattern. [31:32] Want to boost Your nonprofit and increase your donor's retention? Check out Virtuous. Remarkable quotes: "We are helping the helpers!" "Now is the time when our cause is more important than ever." "Start right now!" Special Reminder: Visit Virtuous.org/responsive to get your FREE Responsive Fundraising Blueprint and make sure to check out the book on Amazon. Bio Gabe Cooper is the Founder and CEO of Virtuous, a Responsive CRM & Marketing Platform helping nonprofits build lasting relationships with their donors. He is also the author of the top-selling book Responsive Fundraising and co-host of the Responsive Fundraiser podcast. After serving in a leadership role at a large nonprofit, Gabe went on to help build a series of successful software products in the nonprofit and for-profit sectors. His team's products have been featured in Wired, USA Today, NY Times, and Apple's WWDC. His drive stems from a passion to create market-defining software and help charities reimagine generosity. Contact Info: gabec@virtuoussoftware.com Website: https://www.virtuouscrm.com/Twitter: https://twitter.com/VirtuousCRM Linkedin:https://www.linkedin.com/company/virtuous
Your organization is awesome.But sometimes you want to be even awesomer!The Official Do Good Better Podcast is here to help!Each episode features (fundraising expert, speaker, event creator and author) Patrick Kirby interviewing leaders and champions of small and medium nonprofits share their successes, their impact, and what makes them a unicorn in a field of horses. Patrick will also answer a fundraising question, and most importantly, showcase how you can support these small nonprofits doing great big things!Helping charities re-imagine generosity. That's Gabe Cooper. What can smaller nonprofits learn from the big guys? How can Responsive Fundraising impact you? Gabe Cooper is the Founder and CEO of Virtuous Software, a SaaS CRM and Marketing platform helping charities increase their impact. He is also the founder of Brushfire Interactive and co-founder of Shotzoom Software. Gabe has a true passion for creating market-defining software and helping charities re-imagine generosity. After serving in a leadership role at a large nonprofit in the early 2000's, Gabe went on to help build a series of successful products in the nonprofit and for-profit sectors. Connect with Virtuous: https://www.virtuous.org/Connect with Gabe on LinkedIN: https://www.linkedin.com/in/gabecooperListen to Gabe’s Podcast: https://www.faithdrivenentrepreneur.org/most-popularThe Best Fundraising Tool? Patrick’s Book! Fundraise Awesomer! A Practical Guide to Staying Sane While Doing Good Available through Amazon Here: https://www.amazon.com/dp/1072070359Email Patrick: Patrick@dogoodbetterconsulting.com Email Abby: Abby@dogoodbetterconsulting.comFollow On Facebook: https://www.facebook.com/DoGoodBetterPodcast/Follow On Twitter: @consulting_do Follow Patrick On LinkedIN: https://www.linkedin.com/in/fundraisingdad/Follow Abby on LinkedIN: https://www.linkedin.com/in/abby-furchner-a32aab115/#fundraising #fundraiser #charity #nonprofit #donate #dogood #dogoodBETTER #fargo #fundraisingdadDonorDock.com: The #1 Nonprofit CRM Tool. Use the referral code “Do Good Better” to get your first month free!Want To Start Your Own Podcast? Small Town Labs can help you start and grow your new creative outlet! Begin with some free advice by emailing Lee at LeeFromFargo@gmail.com.
Amazon knows how to make it personal for consumers. So does Netflix and Patagonia. How can nonprofits bridge the gap with their donors just like for-profit businesses? In our latest “Marketer on a Mission” interview, Gabe Cooper of Virtuous Software explains the power of CRM programs and how they streamline communications for small nonprofits while helping them forge better relationships with their supporters.
Nonprofit leaders and fundraisers continually strive to develop deeper relationships with their donors. The more we understand our donors' motivations for giving, the more likely we are to build the types of relationships that lead to lasting support. Gabe Cooper, CEO of Virtuous, joins Greg to discuss strategies for using technology and other resources to build systems that enhance donor relationships at scale.
Givers, Doers, & Thinkers—A Podcast on Philanthropy and Civil Society
INTERVIEWThis week on the podcast, Jeremy speaks with Gabe Cooper, CEO at Virtuous Software, about what motivates donors to give, how much money is actually raised in the digital world, and how nonprofits can stop failing their donors by creating more personalized experiences.PRACTICALITIES You'll also hear from Matt Gerken, Managing Director at American Philanthropic and a frequent Philanthropy Daily author, about his philosophy on the "art of statistical analysis" and how nonprofit leaders should assess the arguments made in charts, graphs, and tables—especially in light of COVID-19.
As CEO of Virtuous and author of the book Responsive Fundraising, Gabe Cooper is leading the way to create a more personal, unsiloed experience between donors and the organizations they support. Dan's conversation with Gabe will change the way you think about fundraising and the relationship with your donors regardless of whether your non-profit is an institution built on direct mail or a digital-first destination for millennials and Gen-Z. Topics discussed include: What is responsive fundraising?, what your organization can learn from Amazon and NetFlix, how changing consumer trends impact the non-profit sector, forced innovation due to COVID-19, how a responsive fundraising mindset can improve retention, using digital touch points to enhance direct mail, the power of personas, and much more! If you're looking to move past buzzwords and get actionable advice on how personalization, automation, and multi-channel fundraising can improve your program you won't want to miss this groundbreaking discussion with Gabe Cooper. Show Notes: https://www.amazon.com/Responsive-Fundraising-donor-centric-framework-nonprofits/dp/194419472X https://www.virtuouscrm.com/
In this episode, Gabe Cooper, founder and CEO of Virtuous CRM, explains how nonprofits often lag behind businesses when it comes to deepening relationships with their supporters. The Responsive Fundraising model enables nonprofits to switch from one-to-many messaging to engaging, personalized experiences. Each of your donors gives out of deeply personal convictions, and it's crucial that your interactions with them reflect that. You can grab Gabe's book, Responsive Fundraising, here: tiny.cc/gcooperbook
My guest for this episode is Gabe Cooper. Gabe was a fundraiser for over 15 years. He is the Founder and CEO of Virtuous Software, a SaaS CRM and Marketing platform helping charities increase their impact. He is also the founder of Brushfire Interactive and co-founder of Shotzoom Software. Gabe has a true passion for creating market-defining software and helping charities re-imagine generosity. After serving in a leadership role at a large nonprofit in the early 2000's, Gabe went on to help build a series of successful products in the nonprofit and for-profit sectors. Gabe and I talk about the generosity crisis in the sector and how fundraising needs to be more personalized. Be sure to subscribe to Inspired Nonprofit Leadership so that you don’t miss a single episode, and while you’re at it, won’t you take a moment to write a short review and rate our show? It would be greatly appreciated! Let me know the topics or questions you would like to hear about in a future episode. You can do that, and follow us, on Facebook. To learn more about our previous guests, listen to past episodes, and get to know your host, go to: Hiland Consulting To get the free guide I created for you go to: 6 Steps You Must Know To Unleash The Potential of Your Nonprofit Board. To schedule your free consultation session with me go to: Talk With Mary. You can connect with Gabe at www.virtuouscrm.com and download a free responsive fundraising blueprint at: Blueprint. Gabe just published his book: Responsive Fundraising.
In this episode, Jen and Taylor sat down with Gabe Cooper, CEO of Virtuous CRM to talk about what responsible marketing automation looks like and how nonprofits can implement the framework of what Gabe and his team have dubbed Responsive Fundraising. The three talked about:What Responsive Fundraising isHow to create great donor experiences with responsible and effective marketing automationHow to prioritize the donor experience and use technology to do thatHow we can drive innovation in the nonprofit sectorLearn more about Virtuous on their website https://www.virtuouscrm.com/ and find Gabe on LinkedIn: https://www.linkedin.com/in/gabecooper/
Javan Van Gronigen joins Gabe Cooper to talk about the power of story to bridge the gap between givers and the good you're making in our world, the importance of pivoting to think of donor cultivation less like a funnel and more like a network, and more. Javan is the Founder and Creative Director at Fifty & Fifty. When not directing the path of his creative team, he's driving strategy to roll out new solutions for the nonprofit world through web design. With previous professional experience as the Art Director for companies like Digitaria and Invisible Children, he founded Fifty & Fifty in 2009 to put nonprofit web design and branding on the same playing field as Fortune 500 brands. Javan and his wife Candice have sons named Sebastian and Graeme along with a brindle Boxer named Brutus...who is inadvertently (or advertently) the office mascot. https://www.linkedin.com/in/javanvangronigen/ https://fiftyandfifty.org/about/ ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.
Javan Van Gronigen joins Gabe Cooper to talk about the power of story to bridge the gap between givers and the good you're making in our world, the importance of pivoting to think of donor cultivation less like a funnel and more like a network, and more. Javan is the Founder and Creative Director at Fifty & Fifty. When not directing the path of his creative team, he's driving strategy to roll out new solutions for the nonprofit world through web design. With previous professional experience as the Art Director for companies like Digitaria and Invisible Children, he founded Fifty & Fifty in 2009 to put nonprofit web design and branding on the same playing field as Fortune 500 brands. Javan and his wife Candice have sons named Sebastian and Graeme along with a brindle Boxer named Brutus...who is inadvertently (or advertently) the office mascot. https://www.linkedin.com/in/javanvangronigen/ https://fiftyandfifty.org/about/ ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.
Javan Van Gronigen joins Gabe Cooper to talk about the power of story to bridge the gap between givers and the good you're making in our world, the importance of pivoting to think of donor cultivation less like a funnel and more like a network, and more. Javan is the Founder and Creative Director at Fifty & Fifty. When not directing the path of his creative team, he's driving strategy to roll out new solutions for the nonprofit world through web design. With previous professional experience as the Art Director for companies like Digitaria and Invisible Children, he founded Fifty & Fifty in 2009 to put nonprofit web design and branding on the same playing field as Fortune 500 brands. Javan and his wife Candice have sons named Sebastian and Graeme along with a brindle Boxer named Brutus...who is inadvertently (or advertently) the office mascot. https://www.linkedin.com/in/javanvangronigen/ https://fiftyandfifty.org/about/
Gabe Cooper is CEO at Virtuous Software, Founder of The Modern Nonprofit Fundraiser Podcast, and Author of Responsive Fundraising. We got together recently to talk about the concept of Responsive Fundraising, and what it means for the future of the nonprofit sector. What's exciting is that the concept of Responsive Fundraising doesn't require you to throw out everything you're doing and start over completely. You don't have to lose ground in order to improve donor relationships and increase revenue. Responsive Fundraising is really about applying the hyper-personalization that Americans are accustomed to in their daily life to their charitable giving experience. It's about using data you have at hand (or that you can get your hands on) to develop highly personalized donor experiences that communicate to your donors that you value them, you know them, and you are committed to providing them with a meaningful experience every time they interact with your organization. Here are Gabe's key points about Responsive Fundraising: It's less about tactics and technology and more about shifting your mindset. The success of Responsive Fundraising requires that you Listen (i.e., collecting more and better data, and understanding how it influences donor behavior), Connect (i.e., how can you use simple marketing automation to deliver relevant messages to your constituents at the exact time they are most likely to want it and engage with it?), and Adjust (i.e., creating a feedback loop so that you are modifying your organizational engagement approach based on what you see and hear from your donors as you deliver them this new experience). Responsive Fundraising doesn't require to stop mass fundraising activities like direct mail, email, and telemarketing. Instead, it gives you a framework for making those interactions more meaningful (and more valuable) to the donor. You don't have to burn your entire program down and start from scratch. You can start small, with just two or three key elements. Once you prove out the value in small ways, use that success to increase the scale of Responsive Fundraising in your charity. Embracing and deploying a Responsive Fundraising philosophy and strategy in your organization doesn't require you to upend everything you're doing and change staff. It does, however, require that everyone be aligned around the goal, and willing to learn and change the way they've worked in the past. Change of any kind -- but especially change like this -- requires a willingness to take risk and embrace failure in the service of creating something better for those you serve. As Gab
Gabe Cooper is CEO at Virtuous Software, Founder of The Modern Nonprofit Fundraiser Podcast, and Author of Responsive Fundraising. We got together recently to talk about the concept of Responsive Fundraising, and what it means for the future of the nonprofit sector. What's exciting is that the concept of Responsive Fundraising doesn't require you to throw out everything you're doing and start over completely. You don't have to lose ground in order to improve donor relationships and increase revenue. Responsive Fundraising is really about applying the hyper-personalization that Americans are accustomed to in their daily life to their charitable giving experience. It's about using data you have at hand (or that you can get your hands on) to develop highly personalized donor experiences that communicate to your donors that you value them, you know them, and you are committed to providing them with a meaningful experience every time they interact with your organization. Here are Gabe's key points about Responsive Fundraising: It's less about tactics and technology and more about shifting your mindset. The success of Responsive Fundraising requires that you Listen (i.e., collecting more and better data, and understanding how it influences donor behavior), Connect (i.e., how can you use simple marketing automation to deliver relevant messages to your constituents at the exact time they are most likely to want it and engage with it?), and Adjust (i.e., creating a feedback loop so that you are modifying your organizational engagement approach based on what you see and hear from your donors as you deliver them this new experience). Responsive Fundraising doesn't require to stop mass fundraising activities like direct mail, email, and telemarketing. Instead, it gives you a framework for making those interactions more meaningful (and more valuable) to the donor. You don't have to burn your entire program down and start from scratch. You can start small, with just two or three key elements. Once you prove out the value in small ways, use that success to increase the scale of Responsive Fundraising in your charity. Embracing and deploying a Responsive Fundraising philosophy and strategy in your organization doesn't require you to upend everything you're doing and change staff. It does, however, require that everyone be aligned around the goal, and willing to learn and change the way they've worked in the past. Change of any kind -- but especially change like this -- requires a willingness to take risk and embrace failure in the service of creating something better for those you serve. As Gab
On this episode, we're joined by Gabe Cooper and Mckenna Bailey to discuss their new book Responsive Fundraising: The Donor-Centric Framework Helping Today’s Leading Nonprofits Grow Giving Gabe Cooper is the Founder and CEO of Virtuous, a software platform helping nonprofits grow giving. Gabe has a true passion for creating market-defining software and helping charities reimagine generosity. Throughout Responsive Fundraising, readers will learn what the data tells us about the modern donor and their generosity habits. They will receive step-by-step responsive fundraising plays they can implement right away to improve their current fundraising tactics. Plus, they’ll get a look into how responsive nonprofits are shifting their internal teams to create a more collaborative, successful organization. Get a free copy of the book here ~ https://www.virtuouscrm.com/responsivebook/ ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.
On this episode, we're joined by Gabe Cooper and Mckenna Bailey to discuss their new book Responsive Fundraising: The Donor-Centric Framework Helping Today's Leading Nonprofits Grow Giving Gabe Cooper is the Founder and CEO of Virtuous, a software platform helping nonprofits grow giving. Gabe has a true passion for creating market-defining software and helping charities reimagine generosity. Throughout Responsive Fundraising, readers will learn what the data tells us about the modern donor and their generosity habits. They will receive step-by-step responsive fundraising plays they can implement right away to improve their current fundraising tactics. Plus, they'll get a look into how responsive nonprofits are shifting their internal teams to create a more collaborative, successful organization. Get a free copy of the book here ~ https://www.virtuouscrm.com/responsivebook/ ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.
On this episode, we're joined by Gabe Cooper and Mckenna Bailey to discuss their new book Responsive Fundraising: The Donor-Centric Framework Helping Today’s Leading Nonprofits Grow Giving Gabe Cooper is the Founder and CEO of Virtuous, a software platform helping nonprofits grow giving. Gabe has a true passion for creating market-defining software and helping charities reimagine generosity. Throughout Responsive Fundraising, readers will learn what the data tells us about the modern donor and their generosity habits. They will receive step-by-step responsive fundraising plays they can implement right away to improve their current fundraising tactics. Plus, they’ll get a look into how responsive nonprofits are shifting their internal teams to create a more collaborative, successful organization. Get a free copy of the book here ~ https://www.virtuouscrm.com/responsivebook/
Unless you're not paying attention, we all recognize that the world has changed. And business as usual isn't going to work for a while, maybe never again. It's time to rethink our fundraising practices. It's time to get responsive. Today, I am delighted to have Gabe Cooper with me on The Fundraising Talent Podcast. Gabe and his team at Virtuous have just released a great new book, Responsive Fundraising, which I suspect will become the new playbook for those charitable organizations who want to ready themselves in the new normal. Gabe and I are going to pull back the curtain on what we mean when we say "the future of fundraising is responsive." Gabe is the Founder and CEO of Virtuous, a software platform helping nonprofits grow giving. Gabe has a true passion for creating market-defining software and helping charities re-imagine generosity. In Gabe's new book, readers will learn what the data tells us about the modern donor and their generosity habits. They will receive step-by-step responsive fundraising plays they can implement right away to improve their current fundraising tactics. Plus, they’ll get a look into how responsive nonprofits are shifting their internal teams to create a more collaborative, successful organization. If you'd like to be a guest on The Fundraising Talent Podcast, recently ranked as the #1 nonprofit podcast in the US and UK by Chartable, let us know. All you've got to have is a big idea or bold opinion about fundraising. No experts, no scripts - just real, meaningful conversation about our shared profession. As always, we are extremely grateful to OneCause for being our sponsor.
We’re changing things. We’re creating a space where ideas and people focused on fundraising for our world’s most important causes can collide. Why? The world your nonprofit is fundraising in has changed. This has shifted what today’s donor expects and they’re voting with their giving (engagement and dollars). Yet, nonprofits are handcuffed to models that were designed for donors that no longer exist. You need a new approach. And, Gabe Cooper, the founder and CEO of Virtuous, talks about how that new approach should be responsive fundraising. Responsive fundraising puts the donor at the center of fundraising activities, personalizes engagement, and treats ALL donors like major donors. We know a world where nonprofits are more responsive is one that is better for the entire generosity ecosystem and will grow giving and social impact. So, we’re curating conversations with nonprofit leaders and top fundraising thinkers to illuminate responsive fundraising strategies and highlight how modern nonprofits are becoming responsive
We're changing things. We're creating a space where ideas and people focused on fundraising for our world's most important causes can collide. Why? The world your nonprofit is fundraising in has changed. This has shifted what today's donor expects and they're voting with their giving (engagement and dollars). Yet, nonprofits are handcuffed to models that were designed for donors that no longer exist. You need a new approach. And, Gabe Cooper, the founder and CEO of Virtuous, talks about how that new approach should be responsive fundraising. Responsive fundraising puts the donor at the center of fundraising activities, personalizes engagement, and treats ALL donors like major donors. We know a world where nonprofits are more responsive is one that is better for the entire generosity ecosystem and will grow giving and social impact. So, we're curating conversations with nonprofit leaders and top fundraising thinkers to illuminate responsive fundraising strategies and highlight how modern nonprofits are becoming responsive
We’re changing things. We’re creating a space where ideas and people focused on fundraising for our world’s most important causes can collide. Why? The world your nonprofit is fundraising in has changed. This has shifted what today’s donor expects and they’re voting with their giving (engagement and dollars). Yet, nonprofits are handcuffed to models that were designed for donors that no longer exist. You need a new approach. And, Gabe Cooper, the founder and CEO of Virtuous, talks about how that new approach should be responsive fundraising. Responsive fundraising puts the donor at the center of fundraising activities, personalizes engagement, and treats ALL donors like major donors. We know a world where nonprofits are more responsive is one that is better for the entire generosity ecosystem and will grow giving and social impact. So, we’re curating conversations with nonprofit leaders and top fundraising thinkers to illuminate responsive fundraising strategies and highlight how modern nonprofits are becoming responsive
Personalization and customized content is everywhere. From recommended products on your Amazon homepage to the local pizza place knowing your order before you call, businesses have figured out how to deliver custom content to their customers. Nonprofits have to catch up. Those who can will see tremendous lift in their giving. The good news is, marketing automation can help you figure out what your donors are interested in, and enable you to deliver personalized content on a massive scale with just a few hours of work. In this episode of the Go Beyond Podcast, we sat down with Gabe Cooper of Virtuous CRM to discuss why it's critical for nonprofits to focus on scaling their ability to deliver personal content to donors across the giving spectrum. More engaged donors = higher lifetime value across the board. Giving is one of the most personal things you’ll ever do. The causes we care about have affected our lives very directly, but the nonprofit world has lagged behind businesses in tailoring their communication at the individual level. In the episode, Gabe references "Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers," which you can purchase here: https://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Mainstream/dp/0060517123 Download the 2019 Pursuant Giving Outlook here:https://www.pursuant.com/trends/the-2019-pursuant-giving-outlook/ Learn more about Virtuous Nonprofit CRM here: https://www.virtuouscrm.com/
Last week we talked about how to MAKE money, and that inevitably drew questions about how to MANAGE the money we're making! In order to bring value to that topic, I brought in Dave Ramsey Certified Master Financial Coach (and great personal friend) Gabe Cooper out of Phoenix, AZ. We talk about: *budgeting and how to start a budget, what to expect when starting. *getting on the same financial page as your partner *the peace and relief that comes from feeling control over your income *practical steps you can take RIGHT NOW to start getting control over your money Check it out! Your wallet will thank you!
Welcome to Surge’s Faith, Work, and Rest podcast. Our goal is to help God’s people discern their vocations and re-imagine their occupations for the good of their neighbors and the glory of God. In this episode, we listen to a conversation between Gabe Cooper and Jim Mullins about what is technology's role in society and how software can be used for the flourishing of God's world. Gabe Cooper is the Founder and CEO of Virtuous Software, a SaaS CRM and Marketing platform helping charities increase their impact. He is also the founder of Brushfire Interactive and co-founder of Shotzoom Software. Gabe has a true passion for creating market-defining software and helping charities re-imagine generosity. After serving in a leadership role at a large nonprofit in the early 2000's, Gabe went on to help build a series of successful products in the nonprofit and for-profit sectors. Links: www.virtuouscrm.com www. surgenetwork.com/start-faith-work-rest www. missionaltraining.org About "bliss points" in the food industry: https://www.npr.org/sections/thesalt/2015/12/16/459981099/how-the-food-industry-helps-engineer-our-cravings
This episode we are joined by Gabe Cooper. He explains how he chose Chelsea and his excitement over the recent transfer news about Christian Pulisic. And, finally, helps me understand what agricultural challenge means! Music is Something Elated by Broke for Free. freemusicarchive.org/music/Broke_Fo…e/Something_EP --- Support this podcast: https://anchor.fm/football-neophytes/support
In this episode, Gabe Cooper talks to Heather Hiscox - Co-founder and Co-director at Moves the Needle - about innovation and challenging how nonprofits think about growth, risk and continuous improvement. ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.
In this episode, Gabe Cooper talks to Heather Hiscox - Co-founder and Co-director at Moves the Needle - about innovation and challenging how nonprofits think about growth, risk and continuous improvement. ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.
In this episode, Gabe Cooper talks to Heather Hiscox - Co-founder and Co-director at Moves the Needle - about innovation and challenging how nonprofits think about growth, risk and continuous improvement.
Many dream of combining the principles of unschooling with the resources of public school — and Gabe Cooper is one of those few who has actually done it. In this episode Gabe discusses “Unschool” (sanjuan.edu/unschool), the program he founded in the San Juan Unified School District of Sacramento, California. We talk about his disillusionment as a public school teacher and administrator, what inspired him to start Unschool, his victories and challenges so far, his commitment to equity via public education, and his plan for keeping Unschool alive in the future. Gabe also offers practical advice for other public school teachers who want to convince their own school districts to approve such an initiative.
Steve Cook talks to Gabe Cooper about the ways he's been able to leverage volunteers to run a leading nonprofit. ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.
Steve Cook talks to Gabe Cooper about the ways he's been able to leverage volunteers to run a leading nonprofit. ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.
Guest speaker Gabe Cooper preaching on rolling back the effects of sin through our work.
Jenni Chacko stops by to talk to Gabe Cooper about important fundraising strategies. ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.
Stephen Boudreau talks to Gabe Cooper about the benefits of investing in powerful software as a nonprofit. ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.
Stephen Boudreau talks to Gabe Cooper about the benefits of investing in powerful software as a nonprofit. ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.
Jenni Chacko stops by to talk to Gabe Cooper about important fundraising strategies. ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.
Nate Hughes talks to Gabe Cooper about responding to donors' needs to grow 1MISSION. ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.
Nate Hughes talks to Gabe Cooper about responding to donors' needs to grow 1MISSION. ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.
Francis Tao stops by to talk all things fundraising with Gabe Cooper of Virtuous. ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.
Justin Narducci talks to Gabe Cooper about the ways to connect with your donors at the right time to maximize generosity. ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.
Francis Tao stops by to talk all things fundraising with Gabe Cooper of Virtuous. ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.
Justin Narducci talks to Gabe Cooper about the ways to connect with your donors at the right time to maximize generosity. ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.
Virtuous CEO, Gabe Cooper, joins us on today’s Nonprofit Leadership Podcast! The topic of today’s show is: “How can nonprofits use technology and predictive analytics to deepen relationships with donors, raise more money and re-engage lapsed donors?” Gabe has made a career of creating market-defining software in the nonprofit and for-profit sectors. To date, his […]
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