Hey there! Do you have a website that needs more traffic, but you don't want to buy ads or spend all day on social media? You're in the right place, my friend. Let me show you how to use SEO, Content Marketing, and Blogging together to build an organic marketing foundation for your business. We'll talk about SEO 101, I'll share my best SEO tips and tricks, and teach you how to find the right SEO keywords and how to do SEO on your website on the Simple Marketing and SEO podcast. I see you Googling "how to get traffic to my website," "what is SEO anyway?" or even "what's an SEO keyword?" or "how do I do SEO on my website." You don't have to keep Googling to learn SEO or organic marketing. I'm here to help teach you in a super easy step-by-step manner. I'm Rachel, and I'll teach you about SEO (search engine optimization), how to choose the right SEO keywords, and exactly how to do SEO on your website.  We'll talk about using blog SEO to drive traffic to your website. If you're looking for organic marketing strategies to grow your business without paid ads, follow the show and listen in weekly. I'm Rachel, a professional SEO and content marketing strategist who's worked in Digital Marketing for close to 20 years now. I've run the SEO and Content Marketing teams for large agencies and oversaw the SEO and content strategies for many Fortune 500 clients. I want to share those same strategies with you. I have an MBA with an emphasis in Marketing. I can break down organic marketing, SEO, content marketing, blogging, and email marketing in super easy-to-understand ways so you can start to implement it right away. This isn't a Hey look, I figured this out, and here's what worked SEO show. This is an SEO and organic marketing show for small business owners, coaches, and entrepreneurs from an industry pro who knows why things work the way they do and can explain it to you so you can get the same results for your business.Â
Do you have a podcast that's not growing? Are you thinking about launching a podcast but afraid it won't grow? A podcast can be an excellent nurturing tool for your business and can help your audience in so many ways, if you know how to help people find you in the podcast apps. Learn how podcast SEO can help your show be found and grow. And, if you don't yet have a podcast, find out why you should consider starting one to help your business. Register now for the free live SEO class the week of April 28 - Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them. https://www.etchedmarketing.com/registration-live-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Did you know that doing a competitive review from an SEO standpoint is really important to your SEO strategy? It is! It's not about finding out what they're doing to copy them, but rather, understanding how well optimized their sites are so you can be strategic in your approach and outrank them. Learn how to find out what keywords they're ranking for, if their SEO elements are better than yours, if you need to adjust your content to rank higher than theirs, and more. Also, find out how often you should be researching your competition to stay ahead of them. Register now for the free live SEO class the week of April 28 - Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them. https://www.etchedmarketing.com/registration-live-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
You have an opt-in for your email list, but how do you know if it's working? What are the metrics you should be checking to make sure you've created the right one and it's helping to grow your email list? Tune in today, and I'll walk you through how to troubleshoot your email opt-in because we need to make sure that the traffic we're driving to our websites from SEO is paying off. If we can't get the right people on our list, we need to adjust something - find out how to determine if your opt-in is OK or needs to be updated, changed, or completely redone. Register now for the free live SEO class the week of April 28 - Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them. https://www.etchedmarketing.com/registration-live-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Are you making the #1 Podcast SEO mistake that most podcasters make? If so, this is why your podcast isn't growing. Find out what it is, how to fix it, and get more downloads for your show. Podcast SEO is powerful and will help grow your show faster than any other podcast growth strategy. SEO should be the foundation of your podcast content plan. Let me show you how to use it to increase your visibility. Register now for the free live SEO class the week of April 28 - Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them. https://www.etchedmarketing.com/registration-live-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
How to find the right SEO keywords to help your business grow. Let's work together to create a list of keywords you can target in your content next quarter. I'll walk you through how to brainstorm SEO keywords using ChatGPT, how to verify search volume and competition, the missing step most people skip that saves you from making the 2 biggest SEO keyword mistakes, and more. Don't miss this week's episode it will help you prepare for your Q3 content and make sure you have the right keywords targeted to get traffic to your website or blog. Register now for the free live SEO class the week of April 28 - Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them. https://www.etchedmarketing.com/registration-live-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Is SEO dead? Let's talk about it. I know the rumors are swirling and you may be feeling like learning SEO is a waste of time if it's dying or dead. Find out what I think is happening and what you should do for your business in this week's podcast. SEO and other online marketing strategies can help grow your business, audience, and email list but which ones are the best to use today and in the future? Find out this week. Join me in today's live training classes Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them. https://www.etchedmarketing.com/registration-live-seo-class Register now for the free live SEO class the week of April 28 - Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them. https://www.etchedmarketing.com/registration-live-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Will AI kill SEO? Is this the end of SEO? Will anyone search Google now that we have AI chatbots? Have you heard that AI will kill SEO or that SEO is dead or obsolete? Yeah, me too. Let's talk about what's really going on and whether or not we need to fear AI chatbots or if, just maybe, they represent an opportunity and the future of digital marketing. There are many channels you can use within the greater online marketing umbrella - should SEO still be one of them if you're focused on audience, business, or email list growth? Find out if AI optimization should be part of your online marketing plans now and into the future too. Register now for the free live SEO class the week of April 28 - Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them. https://www.etchedmarketing.com/registration-live-seo-class Register now for the free live SEO class the week of April 28 - Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them. https://www.etchedmarketing.com/registration-live-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Hey there, have you heard that SEO is dead, doesn't work, isn't necessary, is outdated, or any of the other crazy rumors swirling around it right now? If so, you're not alone. But I think those who say SEO doesn't work anymore are wrong. In fact, in my experience, it's still a very viable marketing channel, and it is one that I think all small business owners should use to grow their businesses and increase their visibility. If you're using online marketing to help grow your business, then this episode is for you. Let's chat about whether or not SEO should be part of your online marketing plan in 2025 and beyond. Register now for the free live SEO class the week of April 28 - Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them. https://www.etchedmarketing.com/registration-live-seo-class Register now for the free live SEO class the week of April 28 - Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them. https://www.etchedmarketing.com/registration-live-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Have you ever wondered if you can really do SEO on your own? Maybe you've tried before and run into issues or gotten stuck? That's super common. I believe you definitely can learn how to do SEO on your own, but it's much smarter to take a course from someone like me, who has lots of experience in SEO and can save you time, answer your questions, and help you get results faster than if you try to Google and YouTube your way through the whole thing. Register now for the free live SEO class the week of April 28 - Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them. https://www.etchedmarketing.com/registration-live-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Did you know there are 3 parts to SEO? There are! In this week's episode, I'm walking you through this SEO 101 lesson on technical, on-page, and off-page SEO so you can better understand the 3 parts of SEO. They go together and if you do it right, your website should start ranking higher on Google and getting more organic traffic. Mark your calendar now for April 28 and 29. I'm teaching a free live SEO class that will walk you through the 3 most common SEO mistakes I see people make that keep them from ranking high on Google and getting organic traffic to their websites. I'll share the signup information on my website soon. Visit the freebies tab at www.EtchedMarketing.com/freebies to sign up. My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Do you find yourself wondering if SEO is worth it for your small business? Are you curious if it will work for you? If you're focusing on online marketing and you aren't doing SEO, it's time to get started. Listen in today and find out how to get started. My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Today, we're talking about email marketing and why it's so important to you as a solopreneur or small business owner. You're spending time learning how to generate traffic thanks to SEO (search engine optimization), and now we want to capture that traffic and build an email list. This is one more step of your online business sales funnel. Listen in and then be sure to request your copy of the Beginner's Guide to Email List Building at EtchedMarketing.com/freebies My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Do you want to have a passive income funnel in your business? Most entrepreneurs do. Learn how SEO can help you build one. SEO traffic can be the fuel for your funnel if you do it the right way. In today's episode, I'm walking you through the steps. If you're ready to get started on your passive income funnel, join me in Simple SEO Content now and you'll learn what to do step-by-step. Enroll here - https://www.etchedmarketing.com/yes My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Find out what you can do today to help your website or blog's SEO. These are quick wins that you can start working on now and see results. If you want to show up on Google more often, get more organic website traffic, generate more leads, and make more sales, then you need to get started with SEO today. Listen in and then get to work making these quick and easy changes to your website. My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Have you heard about Chat GPT's new search engine? Search GPT is here, and it's gaining popularity. It's not taking over for Google by any means, but it might in the future, and with that in mind, we want to make sure we're doing SEO for Search GPT, too. Tune in this week and learn about Search GPT SEO so you can show up more often in the search results. My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
If you're like most small business owners, you want to build an email list. But you might not know how to get started or what to do. In this week's episode, we're digging into how to create an email list for your business. Learn how to find ideas for your freebies, what to offer to get someone to sign up, and where to offer your freebie on your website. Other blog posts that might help you with this - https://www.etchedmarketing.com/blog/whats-an-opt-inhttps://www.etchedmarketing.com/blog/how-to-build-a-content-marketing-funnel-for-your-business My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
If you're thinking about starting a podcast or you have one that's not growing and you're wondering if you should make changes, this episode will help. Learn how to name a podcast for SEO discoverability. Your show's name can help or hurt your show's visibility. My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
People make super common mistakes when it comes to doing SEO that can cause it not to work. Learn what they are and how to fix them in this week's podcast episode. From choosing the wrong SEO keyword to using it in the wrong places to not doing SEO at all, find out what to avoid so you have more success with your SEO plan. My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
If you've ever wondered how long your blog post needs to rank high on Google and get organic traffic, then this week's episode is for you. Learn how to determine the perfect length for each blog post you write. I'll walk you through what you need to consider to determine what to write about to have your best chance of ranking at the top of Google with your post. My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Learn how to start a podcast in this week's episode. If you want to start a podcast but are a beginner and aren't sure what to do first, I'll walk you through the most important decisions you need to make to create the right one. My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Learn how many SEO keywords you should use on each page of your website or blog. Find out where to use keywords and what to do with them to help your website show up more often on Google and get more organic traffic. Join this week's 5 Day Website Traffic Booster Class here - https://www.etchedmarketing.com/registration-website-traffic-booster-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Learn how to get started with SEO and search engine optimization for your small business. Solopreneur life can be tough, but SEO can help get your website found and drive organic traffic to you. Get started with SEO for solopreneurs today. Join next week's 5 Day Website Traffic Booster Class here - https://www.etchedmarketing.com/registration-website-traffic-booster-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Are you a podcaster? Do you want your podcast to grow? Learn how you can use podcast SEO to increase your downloads for free. Find out how to increase your podcast downloads using free strategies and podcast SEO today. I do these things and it's helped me to grow my show. You should try it too. My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
You're doing SEO on your website or blog, but how do you know if it's working? Find out what to check to know if your SEO keywords are right and if you're getting website traffic from Google. SEO takes time but there are things you can watch for to know if you're on the right track and your search engine optimization is starting to work. My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Are you a podcaster? Do you want to grow your podcast and get more show downloads? Don't we all? Did you know that you can do SEO for your podcast? You can! Podcast SEO is amazing and can help your show grow faster and easier than you might imagine. If you don't have a podcast yet but are thinking you might want to add one to your business - listen in because today's episode can help you, too! My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Learn how to use blog SEO (search engine optimization) to get more organic traffic to your website. From finding the right SEO keywords to crafting the content your ideal customer is searching for to making it easier for Google to understand your blog post, I'm covering the most important SEO tips for your blog in today's episode. My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Has your organic (free) website traffic dropped? Are you not sure what's caused the issue? If you're worried that your SEO is broken because you've seen a dip in organic traffic, it can be both scary and frustrating. Listen in and find out how to determine what caused the drop and what to do to try to get your traffic back up. My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7