Podcasts about Discoverability

In this raw and powerful episode of Nightmare Success In and Out, host Brent Cassity interviews Saffron Gustafson, who shares her harrowing journey from a successful business owner of medical clinics to facing federal charges after an FBI raid on her medical business. Eventually she is sentenced to 22 months in prison at the Dublin prison that was eventually shutdown for sexual abuse of women. Saffron Gustafson's story is one of resilience, survival, and reclaiming her voice after years of silence. As the author of My Name Is Saffron: Voices Silenced, Stifled, and Taken Away, she opens up about the struggles that shaped her journey, the systems and circumstances that tried to erase her identity, and the strength it took to fight back. We explore how trauma, injustice, and isolation can strip someone of their voice—and how reclaiming it becomes the ultimate act of freedom. Together, they dive into themes of survival, courage, and the universal search for dignity when the world seems determined to keep you down. This conversation will challenge, inspire, and remind us that it is shocking what someone can adapt to at rock bottom. Saffron reminds us that you have a choice with how you handle your nightmare.Show sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

In this episode of Nightmare Success, Brent Cassity interviews Dr. Muhamad Ali Rifai, who shares his incredible journey from surviving a war-torn childhood in Syria to facing a federal investigation in the United States. Dr. Rafi survived machine gun fire as a child. He escaped thyroid cancer and a car crash that should have killed him, but nothing prepared him for going to trial with the United States Government. The Doctor discusses his experiences with raw authenticity, the challenges of navigating the legal system, and the importance of telemedicine. Dr. Rifai, who is both an internist and psychiatrist, was a pioneer of telemedicine. He emphasizes the need for professionals to understand the complexities of the law and shares insights from his own trial, where he was ultimately acquitted of all charges. His big "tip" is do not talk to the investigators, they are professionals. Let your attorney handle all communications. The conversation highlights the power of staying true to your beliefs and the importance of supporting others in similar situations. Dr. Rifai is the author of the book Doctor Not Guilty, and he is the founder of SHIELD that helps professionals through the complicated process of being indicted. Show sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

Discoverability with Meta Ads, digital product sales funnels, and thinking beyond organic traffic with Tammy Overhoff from Organize Yourself Skinny. Welcome to episode 531 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tammy Overhoff. Mastering Digital Products and Meta Ads Tammy started food blogging in 2011 and has reinvented her business many times over the last 14 years. After taking her food blog full-time in 2014 and being hit hard by one-too-many Google algorithm updates, Tammy knew she needed to make a change to her business so that she was no longer working from a place of desperation. In 2022, she took a step back from SEO and diversified her business by leaning into digital product sales. In this interview, Tammy explains her exact process (including numbers!) for selling digital products, including her Meta Ads strategy. For any creator, it can feel daunting to spend money to reach an audience when social media and organic traffic are free. But Tammy makes a really compelling case for investing in Meta Ads as a different opportunity for discoverability to allow you to think beyond organic traffic for growing your business online. If you're looking to diversify your traffic (hello, who isn't!?) or dive into digital product sales, you won't want to miss this interview. Three episode takeaways: How to run successful Facebook ad campaigns — Tammy breaks down how she fine-tunes the creative elements and messaging in her Meta ads. She highlights the importance of testing different ad variations — exploring various themes, angles, and messaging — and explains when to optimize your ad sets for better performance. How to analyze Facebook ad data effectively — Tammy and Bjork dive deep into the analytics behind Meta ads, discussing key metrics like ROAS (Tammy aims for a range between 1.6 and 1.85). They share real numbers around daily ad spend and email leads, and walk through how to scale your ad budget strategically. While ads can ensure visibility, they emphasize the importance of making sure your content delivers a strong return on investment. How to strategically build and nurture your community — Tammy shares actionable strategies for growing an engaged audience that's ready to buy. She emphasizes the value of offering helpful, problem-solving content and explains how to use email sequences, sales funnels, and automation to build a sustainable business, without burning out. Resources: Organize Yourself Skinny Tasty Digital Eats Reset and Flourish Shop Canva Raptive Future Current by Melyssa Griffin ThriveCart Shopify Intentional Spark FREE Nurture to Sales Primary Funnel Audit Checklist Follow Tammy on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Member Kitchens and Raptive. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

IN CLEAR FOCUS: Shane H. Tepper, co-founder of AI Friendly, details how generative AI impacts brand discoverability and why now is a "peak ideas person" moment for creative professionals. He outlines the shift from traditional SEO to Generative Engine Optimization (GEO), where AI synthesizes real-time responses. Shane also highlights the importance of adapting content for AI platforms, leveraging third-party validation, and prioritizing continuous relevance for brands in an evolving landscape.

Video is how podcasts win now. In this episode, I share why video is no longer optional if you want to grow. From better analytics to increased discoverability and audience trust, showing up on camera is quickly becoming the norm, not the exception. I break down how to get started without overcomplicating it, the tools you actually need, and why even simple video clips can make a huge difference.Podcast Growth Nation - https://www.facebook.com/share/g/1FyLeJB5H5/A free 30-minute call with Kevin: https://bit.ly/3E0ieM0If you want to learn more about podcasts, reach out to Kevin:IG: https://www.instagram.com/neverquitkid/Email: Kevin@nextleveluniverse.comNeed help with your podcast? Check out Next Level Podcast Solutions: https://www.nextleveluniverse.com/next-level-podcast-solutions/Show notes:(1:25) YouTube gives better podcast data(4:01) Video boosts your confidence(5:09) Two-thirds of listeners prefer video(10:51) Austin, host of the First Gen Real Estate podcast, shares his top-notch experience with Kevin.(13:19) Discoverability starts with visibility(15:34) How we scaled our video setup(19:48) Even audio shows should record video(21:13) OutroSend us a text

What makes someone go from "I can't" to "I can" mindset. Pamela Winn's mindset change came from having a conversation with a friend after returning home from a 78 month Federal Prison Sentence. Pamela Winn earned a scholarship to college and later became a registered nurse before her world came crashing down with a charge of mortgage fraud. She had a miscarriage in custody being shackled with a hard fall. Her journey is one of courage, advocacy, and unshakable resolve. After experiencing firsthand the devastating gaps in our criminal justice system, Pamela turned her pain into purpose, founding RestoreHER, a policy and advocacy organization dedicated to ending the mass incarceration of women and addressing the unique challenges justice-impacted women face. Honored with numerous awards for her leadership, including The Presidential Lifetime Achievement Award in 2023, Forbes 50 Over 50 Impact List, and PBS Short Film Festival Winner "Winn Movie" to name a few. Pamela has become a powerful national voice for dignity, health, and human rights. She added language for women incarcerated in the the First Step Act.In this episode of Nightmare Success In and Out, Brent Cassity sits down with Pamela to explore her personal story, the systemic barriers she's fighting to dismantle, and the hope she's building for women across the country. Show sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

Alexa shares her biggest takeaways from Publishing University 2025 — including AI opportunities, censorship battles, and discoverability strategies for authors and publishers. Learn how to adapt to industry changes, optimize Amazon metadata, leverage ARC teams, and build sustainable publishing careers through collaboration, innovation, and strategic marketing.

Brandon James walked out of prison over 6 years ago, and has created one of the biggest roofing companies in the state of Missouri. Brandon was stuck at rock bottom who attempted to take his life a few weeks out of prison. This is an incredible redemption comeback story. He says you cannot be a victim and victor at the same time. Brandon became intentional about what he wanted in life. He wrote it down and asked for help. He is now the founder of Brandon J Roofing of one of the fastest growing roofing companies doing over $60 million a year annually. In this episode of Nightmare Success In and Out, Brent Cassity interviews Brandon James, who shares his incredible journey from a troubled childhood and a 10 year incarceration to becoming a successful entrepreneur, podcast host of WIT "Whatever It Takes", and a motivational speaker. The discussion delves into themes of overcoming fears, the impact of early life experiences, the challenges of re-entering society after prison, and the importance of sharing one's story. Brandon is constantly seeking advice from mentors, coaches, and studying the people who have been a success. This episode is full of life lessons of how to get unstuck and act on your purpose.Show sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

AI doesn't see you if your marketing content is brilliant but disconnected. And if AI doesn't see you, neither do your customers. In this episode of the Spin Sucks podcast, Gini Dietrich unpacks the discovery crisis—how AI is quietly reshaping the buyer journey, and what it means for brands that haven't integrated their content strategies. Spoiler alert: the old SEO playbook won't cut it. Join the Spin Sucks Community for deeper discussions: ⁠https://spinsucks.com/spin-sucks-community⁠  Follow Spin Sucks on LinkedIn, TikTok, and Instagram for weekly tips.

Today we catch up with Samantha Russell, Chief Evangelist at FMG, to talk about how AI is reshaping the way people search for financial advice—and what that means for advisors. With most Google searches now ending in AI summaries instead of clicks, and more people turning to tools like ChatGPT and Perplexity, visibility strategies have … Continue reading Episode 284 – How AI Is Redefining Advisor Discoverability with Samantha Russell →

In this powerful and revealing episode of Nightmare Success In and Out, Brent Cassity sits down with former Illinois Judge Jessica O'Brien—the first Filipino-American elected to the bench in Cook County—who went from a respected courtroom authority to a federal inmate. Jessica opens up about her stunning journey through the justice system:the decision to go to trial that led to a conviction for mortgage fraud, the surreal experience of trading her judge robe for a prison uniform, and how she rebuilt her identity from the inside out. With raw honesty, she reflects on the shame, isolation, and loss of purpose she faced, and how she found resilience and redemption in the most unlikely place. Now an advocate for second chances and systemic reform, Jessica shares how her experience has reshaped her understanding of justice—and her mission moving forward. She is still diligently fighting to overturn her conviction. This is a conversation about resilience , surviving, and the courage to rewrite your story. A must-listen for anyone who believes that rock bottom can be the beginning of something new.Show sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!" 

From homelessness to cooking for Team USA at the Olympics, to Food Network fame—Darnell "SuperChef" Ferguson has lived a life of extremes. But behind the fame and fire in the kitchen, his journey has been anything but smooth. In this powerful episode of Nightmare Success: In and Out, Darnell opens up about his early battles with the law, rebuilding his life through food, and the recent legal storm that nearly unraveled everything he worked for. We go deep into his rise from rock bottom, the pressures of success, the realities of public scrutiny, and what redemption means when your past keeps knocking on your door. This is a raw, unfiltered conversation about second chances, staying accountable, and finding purpose through the pain.Show sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

Saoud Rizwan and Pash from Cline joined us to talk about why fast apply models got bitter lesson'd, how they pioneered the plan + act paradigm for coding, and why non-technical people use IDEs to do marketing and generate slides. Full writeup: https://www.latent.space/p/cline X: https://x.com/latentspacepod Chapters: 00:00 - Introductions 01:35 - Plan and Act Paradigm 05:37 - Model Evaluation and Early Development of Cline 08:14 - Use Cases of Cline Beyond Coding 09:09 - Why Cline is a VS Code Extension and Not a Fork 12:07 - Economic Value of Programming Agents 16:07 - Early Adoption for MCPs 19:35 - Local vs Remote MCP Servers 22:10 - Anthropic's Role in MCP Registry 22:49 - Most Popular MCPs and Their Use Cases 25:26 - Challenges and Future of MCP Monetization 27:32 - Security and Trust Issues with MCPs 28:56 - Alternative History Without MCP 29:43 - Market Positioning of Coding Agents and IDE Integration Matrix 32:57 - Visibility and Autonomy in Coding Agents 35:21 - Evolving Definition of Complexity in Programming Tasks 38:16 - Forks of Cline and Open Source Regrets 40:07 - Simplicity vs Complexity in Agent Design 46:33 - How Fast Apply Got Bitter Lesson'd 49:12 - Cline's Business Model and Bring-Your-Own-API-Key Approach 54:18 - Integration with OpenRouter and Enterprise Infrastructure 55:32 - Impact of Declining Model Costs 57:48 - Background Agents and Multi-Agent Systems 1:00:42 - Vision and Multi-Modalities 1:01:07 - State of Context Engineering 1:07:37 - Memory Systems in Coding Agents 1:10:14 - Standardizing Rules Files Across Agent Tools 1:11:16 - Cline's Personality and Anthropomorphization 1:12:55 - Hiring at Cline and Team Culture Chapters 00:00:00 Introduction and Guest Intros 00:00:29 What is Klein? Product Overview 00:01:42 Plan and Act Paradigm 00:05:22 Model Evolution and Building Klein 00:07:40 Beyond Coding: Klein as a General Agent 00:09:12 Why Focus on VS Code Extension? 00:11:26 The Future of Programming and Agentic Paradigm 00:12:34 Economic Value: Programming vs. Other Use Cases 00:16:04 MCP Ecosystem: Growth and Marketplace 00:21:30 Security, Discoverability, and Trust in MCPs 00:22:55 Popular MCPs and Workflow Automation 00:25:30 Monetization and Payments for MCPs 00:37:53 Competition, Forks, and Open Source Philosophy 00:40:39 RAG, Fast Apply, and Agentic Simplicity 00:50:11 Business Model and Enterprise Adoption 00:57:04 Background Agents, Multi-Agent Systems, and CLI 01:00:41 Context Engineering and Memory 01:12:39 Team, Culture, and Closing Thoughts

Episode Summary:In this episode, we're joined by Alex Seropian, a true legend in the gaming industry and the co-founder of Bungie, the studio behind Halo. Alex is now the founder of Look North World, a company focused on creating experiences within the Fortnite ecosystem using Unreal Editor for Fortnite (UEFN). Alex discusses the evolution of the gaming industry, from the era of physical game distribution to today's platform-driven economy. He shares his insights on where innovation in gaming is headed, the challenges of discoverability, and the paramount importance of building a strong community. This conversation is a must-listen for anyone interested in the future of game development, user-generated content, and the ever-changing landscape of interactive entertainment.About Our Guest:Alex Seropian is the founder of Look North World and has an extensive history in the gaming industry. He co-founded Bungie, was part of Industrial Toys, and worked at Disney. He is now focused on building user-generated content and experiences within Fortnite. Look North World: https://www.looknorth.world/ The Fourth Curtain Podcast: https://www.thefourthcurtain.com/Key Topics Discussed: [02:11] The Future of Innovation in Gaming: Alex shares his thoughts on where new and innovative ideas in the gaming industry will come from, highlighting platforms that support experimentation and risk-taking. [05:10] Discoverability in a Crowded Market: A discussion on the challenges of getting your game noticed on platforms like Steam versus UEFN and Roblox. [10:05] What Defines a "Good" Game?: The conversation explores how the definition of a quality game has evolved and how generational differences impact what players find engaging. [12:41] Creating Games for Younger Generations: Alex talks about his approach to creating content that appeals to him while also building a diverse team to create games for various audiences. [14:42] The Player Feedback Loop: How Look North World launches numerous games and uses player feedback to iterate and improve their experiences in a live service environment. [18:15] Company Pillars and Adapting to New Platforms: Alex discusses Look North World's founding principle of exceeding player expectations and how they've adapted that philosophy to the realities of the UEFN platform. [20:54] The Importance of Community: Alex emphasizes that building a direct relationship with players is a top priority for Look North World, as important as the IP they create. [25:08] The Early Days of Halo and Multiplayer: Alex reflects on the explosion of the Halo community and the surprising ways players connected to play online before the widespread availability of Xbox Live. [35:34] What Excites Alex Most About the Gaming Industry: From the advent of 3D graphics and the internet to the current "platform economy" where creativity is happening within larger game ecosystems. [47:16] Alex's Podcast, The Fourth Curtain: Alex plugs his own podcast where he interviews other luminaries in the game industry.

James Catledge was once a high-flying investment promoter with a charismatic edge and a growing empire that promised wealth and security. He decided to diversify for his clients in real estate in the Dominican Republic that turned into a nightmare. James shares his incredible journey from a challenging childhood to becoming a successful entrepreneur. James discusses the impact of his early experiences, including his time as a missionary. In this gripping episode of Nightmare Success: In and Out, James opens up about the rise of his financial kingdom, the criminal investigation that turned his world upside down, and what it was like facing the reality of federal indictment and incarceration. Now out of prison, he reflects on the hard lessons learned, the people affected, and the long road to redemption. James has transitioned into a new career in financial services, developing a scoring algorithm to help financial advisors better serve their clients. This is a raw, revealing conversation about character, reputation, justice, and second chances.Show sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

In this episode, Matt & Lauren break down one of Tilt Publishing's most successful book launches of the year. Meet Justin Moore, author of Sponsor Magnet and founder of Creator Wizard, and hear how he's used proven strategies to successfully (and profitably) release his book.Justin will be at Content Entrepreneur Expo this August… will you? Don't miss THE event for creators, authors, and entrepreneurs. Visit cex.events to learn more and use promo code LULU100 to save $100 on your ticket

This MacVoices Live! episode unpacks Apple's decision to drop FireWire support in macOS Tahoe, raising questions about how long legacy technologies should be supported and at what cost. Chuck Joiner, David Ginsburg, Brian Flanigan-Arthurs, Eric Bolden, Marty Jencius, Jeff Gamet, Web Bixby, and Jim Rea debate whether practical considerations or corporate minimalism are driving such moves. The panel also address the EU's exclusion from iPhone Live Activities, sparking discussion about regulatory overreach and global feature fragmentation. The episode wraps with a deep dive into a court ruling that permits AI models to be trained on copyrighted material if legally acquired, highlighting the murky boundaries between fair use, transformation, and infringement.  This edition of MacVoices is supported by MacVoices Magazine, our free magazine on Flipboard. Updated daily with the best articles on the web to help you do more with your Apple gear and adjacent tech, access MacVoices Magazine content on Flipboard, on the web, or in your favorite RSS reader. Show Notes: Chapters: 00:07 Welcome to MacVoices 01:46 EU's Live Activities Issue 07:24 Menu Bar Changes in Beta 09:21 FireWire Support Removal 16:57 The Future of Connectivity 26:26 AI and Copyright Debate Links: macOS Tahoe: Sorry EU Mac owners, you won't be getting Live Activities this fall https://www.idownloadblog.com/2025/06/19/apple-macos-tahoe-eu-mac-live-activities/ macOS Tahoe Beta 2 Lets You Add a Menu Bar Background https://www.macrumors.com/2025/06/23/macos-tahoe-beta-2-menu-bar-background/ Bye-Bye Firewire? – macOS Tahoe Beta Does Not Offer FireWire Support https://www.mactrast.com/2025/06/bye-bye-firewire-macos-tahoe-beta-does-not-offer-firewire-support/ Courts say AI training on copyrighted material is legal https://appleinsider.com/articles/25/06/24/courts-say-ai-training-on-copyrighted-material-is-legal Guests: Web Bixby has been in the insurance business for 40 years and has been an Apple user for longer than that.You can catch up with him on Facebook, Twitter, and LinkedIn. Eric Bolden is into macOS, plants, sci-fi, food, and is a rural internet supporter. You can connect with him on Twitter, by email at embolden@mac.com, on Mastodon at @eabolden@techhub.social, on his blog, Trending At Work, and as co-host on The Vision ProFiles podcast. Brian Flanigan-Arthurs is an educator with a passion for providing results-driven, innovative learning strategies for all students, but particularly those who are at-risk. He is also a tech enthusiast who has a particular affinity for Apple since he first used the Apple IIGS as a student. You can contact Brian on twitter as @brian8944. He also recently opened a Mastodon account at @brian8944@mastodon.cloud. Jeff Gamet is a technology blogger, podcaster, author, and public speaker. Previously, he was The Mac Observer's Managing Editor, and the TextExpander Evangelist for Smile. He has presented at Macworld Expo, RSA Conference, several WordCamp events, along with many other conferences. You can find him on several podcasts such as The Mac Show, The Big Show, MacVoices, Mac OS Ken, This Week in iOS, and more. Jeff is easy to find on social media as @jgamet on Twitter and Instagram, jeffgamet on LinkedIn., @jgamet@mastodon.social on Mastodon, and on his YouTube Channel at YouTube.com/jgamet. David Ginsburg is the host of the weekly podcast In Touch With iOS where he discusses all things iOS, iPhone, iPad, Apple TV, Apple Watch, and related technologies. He is an IT professional supporting Mac, iOS and Windows users. Visit his YouTube channel at https://youtube.com/daveg65 and find and follow him on Twitter @daveg65 and on Mastodon at @daveg65@mastodon.cloud. Dr. Marty Jencius has been an Associate Professor of Counseling at Kent State University since 2000. He has over 120 publications in books, chapters, journal articles, and others, along with 200 podcasts related to counseling, counselor education, and faculty life. His technology interest led him to develop the counseling profession ‘firsts,' including listservs, a web-based peer-reviewed journal, The Journal of Technology in Counseling, teaching and conferencing in virtual worlds as the founder of Counselor Education in Second Life, and podcast founder/producer of CounselorAudioSource.net and ThePodTalk.net. Currently, he produces a podcast about counseling and life questions, the Circular Firing Squad, and digital video interviews with legacies capturing the history of the counseling field. This is also co-host of The Vision ProFiles podcast. Generally, Marty is chasing the newest tech trends, which explains his interest in A.I. for teaching, research, and productivity. Marty is an active presenter and past president of the NorthEast Ohio Apple Corp (NEOAC). Jim Rea built his own computer from scratch in 1975, started programming in 1977, and has been an independent Mac developer continuously since 1984. He is the founder of ProVUE Development, and the author of Panorama X, ProVUE's ultra fast RAM based database software for the macOS platform. He's been a speaker at MacTech, MacWorld Expo and other industry conferences. Follow Jim at provue.com and via @provuejim@techhub.social on Mastodon. Support:      Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:      http://macvoices.com      Twitter:      http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices      Mastodon:      https://mastodon.cloud/@chuckjoiner      Facebook:      http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:      http://www.facebook.com/macvoices/      MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice      LinkedIn:      https://www.linkedin.com/in/chuckjoiner/      Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

Jack Chambers-Ward is joined by Ramon Eijkemanns to discuss how to calculate the value of SEO traffic and if SEO needs rebranding. They explore the value of SEO traffic, the potential need for rebranding within the industry, and how metrics like market share and opportunity cost are redefining the field.Ramon shares fascinating insights from his 20+ years in search marketing, including how to better calculate and communicate the true value of organic traffic. They also discuss the impact of AI and LLM on search behaviour and consumer visibility. Plus, Ramon shares his unique Blade Runner story!Don't forget to like, subscribe, and engage with the podcast!Follow RamonWebsite: https://eikhart.com/LinkedIn: https://www.linkedin.com/in/ramoneijkemans/ Bluesky: https://bsky.app/profile/eikhart.com Ramon's RecommendationsMistral: https://mistral.ai/Self help Singh: https://www.youtube.com/@selfhelpsingh LinksJack's MMA fight for charity: https://justgiving.com/page/jack-chambers-wardSpotify: https://open.spotify.com/show/4AILSpWLI74daOhECb8Hm0?si=3e16881117234da5 Apple Podcasts: https://podcasts.apple.com/gb/podcast/search-with-candour-seo-podcast/id1456880812 00:00 Introduction04:57 Ramon Eijkemanns' Background07:03 SEO Opportunity Cost09:02 Market Share and SEO11:05 Challenges in Calculating SEO Value17:33 The Future of SEO and AI39:18 Technical SEO Campaign Success40:19 Rebranding SEO41:35 The Evolution of SEO Practices44:01 The Importance of Results Over Methods44:45 Rebranding the SEO Profession47:58 SEO Job Titles and Industry Perceptions51:40 Client Expectations and Industry Trends56:45 Blade Runner and the Journey into SEO01:03:53 Ramon's Recommendations01:10:49 Upcoming Guests and Final Thoughts

Charlotte Henry and Chuck Joiner explore Apple's evolving theatrical strategy through the success of the Brad Pitt-led F1, questioning what it means for future releases and awards ambitions. They also highlight the overlooked Apple TV+ thriller Prime Target, discuss the platform's ongoing discovery challenges, preview upcoming titles like Foundation S3 and Chief of War, and debate the growing importance of streaming visibility, especially for Apple TV+.  Show Notes: Chapters: 00:06 Introduction to Apple TV+ Talk 00:56 The Impact of F1 on Apple Films 10:17 Exploring F1's Plot and Appeal 10:36 Cinema Experience vs. Streaming 15:33 Transition to Prime Target Discussion 18:36 The Overlooked Gems of Apple TV+ 24:55 Upcoming Releases on Apple TV+ 29:25 Wrap-Up and Final Thoughts Guests: Charlotte Henry is a media junkie, covering how Apple is not just a revolutionary tech firm, but a revolutionary media firm. She is based in London, writes and broadcasts for various outlets, and is the author of Not Buying It, an examination of fake news. You can find her on her The Addition blog, her podcast, in her The Addition newsletter on substack, and on Twitter, Facebook, Instagram and TikTok. Support:      Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:      http://macvoices.com      Twitter:      http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices      Mastodon:      https://mastodon.cloud/@chuckjoiner      Facebook:      http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:      http://www.facebook.com/macvoices/      MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice      LinkedIn:      https://www.linkedin.com/in/chuckjoiner/      Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

In this episode of Nightmare Success, Brent Cassity interviews Donald Hinton, who shares his inspiring journey from a troubled childhood to overcoming significant challenges in prison and ultimately finding success in real estate. Donald discusses the impact of his father's incarceration on his life, and the turning point that led him to change his life while in prison. His son came to visit him in the exact same prison visiting room Donald had visited his own dad. He committed he was going to break the cycle. He emphasizes the importance of planning for life after incarceration, the challenges he faced, and how he now helps others by providing housing and mentorship. Donald's story is a testament to resilience, personal growth, and the power of second chances. Check out his book on Amazon: From Prison to Properties.Show sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

In this episode, Lauren & Matt explore different ways generative AI tools like ChatGPT can help you sell more books (without creating any public-facing copy or content). We share so many tips for using AI, including ways to: Help you brainstorm, refine, and execute marketing strategies.Facilitate your market research to better position and promote your book. Identify and target your ideal audience of readers or buyers based on your goals. Want to learn more about growing your business and expanding your audience with or without the help of AI? Don't miss Content Entrepreneur Expo, THE event for creators, authors, and entrepreneurs. Visit cex.events to learn more and use promo code LULU100 to save $100 on your ticket

A surfer kid from California, Owen Hanson was still in his twenties when he found himself the leader of a multimillion-dollar criminal empire. What began as an attempt to fit in with the rich kids at the University of Southern California soon grew into gambling and loan sharking, which then opened the door to drug trafficking and money laundering. Hanson wasn't just involved in this stuff—he excelled at it. Living the fast-paced lifestyle of the rich and famous, Hanson was finally gaining the respect he craved. But with the cartel, a serious drug-abuse problem, and the pursuit of the FBI all threatening to overtake him, it wouldn't be long before his glamorous lifestyle caught up with him. It all came to a head with a 21 year Federal Sentence. Instead of wallowing in self pity, Hanson got reinspired with his entrepreneur instincts. He created a protein ice cream in a mop bucket in prison, and California Ice Protein was born. Hanson is ramping up to take California Ice Protein all across the country. If you like comeback stories, sprinkled with words of lived experience for building a business...this is your episode. Find Owen Hanson on social media platforms ⁠ ⁨@theofficialcakid⁩ ⁠ ...get your personal signed copy of his book The California Kid at his website : thecaliforniakid.comShow sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

In this episode of Pods Like Us, host 'Marv' interviews Lucas Dickey, CEO and founder of DeepCast. They discuss the inspiration and evolution of DeepCast FM and DeepCast Pro, focusing on how AI and large language models are transforming podcast discovery and accessibility. Lucas highlights the challenges in the current podcasting ecosystem, the importance of metadata, and how Deep Cast aims to improve discoverability for both consumers and creators. They also touch on the future of AI in podcasting and the significance of industry-wide standards like Podcast 2.0.

How does an honored combat veteran who became an expert on PTSD helping so many with the Veterans Club, end up in prison? Jeremy Harrell survived the Iraq War only to return home to a different kind of battlefield—PTSD. Jeremy has been hailed as a leader in veteran advocacy and mental health. He founded the Veterans Club that has been nationally heralded as the leader of veteran PTSD treatment. Jeremy's world unraveled when he was convicted of veteran benefit fraud with being disabled with PTSD. Jeremy did not diagnose himself of PTSD, no, that was diagnosed by several doctors. Jeremy took his case to trial and lost. Fresh out of federal prison, Jeremy joins us to talk about the fight for his reputation, the realities of navigating the justice system, and why the Bureau of Prisons now sees him as a voice for hope and redemption. This is a raw, honest look at the thin line how good people that are helping people can follow into the justice system abyss. A warrior for criminal justice reform has been awakened: Jeremy Harrell.Show sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

In this episode, Lauren & Matt explore how indie authors and content entrepreneurs can use partnerships and collaborations to grow their audience, establish authority, and build long-term relationships that outlast any algorithm. We break down strategies for how to identify the right partners, pitch yourself, and make the most of a mutually beneficial collaboration. Watch this episode on YouTube!You know where you'll have an excellent opportunity to connect with potential collaborators? Content Entrepreneur Expo! Don't miss THE event for creators, authors, and entrepreneurs. Visit cex.events to learn more and use promo code LULU100 to save $100 on your ticket

As authors, we pour our souls into our work—every chapter, every sentence, every heartbeat that drives a story forward is covered in our DNA. But passion alone isn't enough. In today's oversaturated market, where thousands of books are published every single day, writing a great book is only half the battle. The other half? Making sure people can actually find it.

How will generative AI change search and book discoverability in the years ahead? How can you make sure your books and your author website can be found in AI tools like ChatGPT? Thomas Umstattd Jr. joins me to discuss Generative Engine Optimisation (GEO) and how it will replace traditional SEO marketing. I first covered this […] The post Book Discoverability In An Age Of AI. GEO For Authors With Thomas Umstattd Jr. first appeared on The Creative Penn.

Joanna Penn, host of the Creative Penn Podcast had me on to talk about:

Noah Asher is an award-winning author, podcast host, speaker, and CEO, known for his impactful work surrounding reentry and rehabilitation. His first book, CHAOS, has reached over 1.4 million people, sparking change and inspiring those on the path to purpose and redemption. Through his writing, speaking, and leadership, Noah's mission is clear: to bring Hope, Help, and Humor to those living in their darkest moments. His unique perspective and passion make him one of the leading voices in the conversation around prison reform and personal transformation. Noah's journey to becoming a change-maker began ten years ago when his life took a dramatic turn. Arrested and struggling with depression, he attempted to take his life in jail. But after surviving that attempt, he realized that while he couldn't change where he was physically, he could change where he was mentally and spiritually. Today, Noah dedicates his life to helping individuals find purpose in their pain and embrace the power of their past. Life experience wisdom is shared throughout this episode.​​​Noah's journey to becoming a change-maker began ten years ago when his life took a dramatic turn. Arrested and struggling with depression, he attempted to take his life in jail. But after surviving that attempt, he realized that while he couldn't change where he was physically, he could change where he was mentally and spiritually. Show sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"     

In this episode of the Knowledge Base Ninjas podcast, we speak with Stacy Reed, Senior Technical Writer at Wavelo. Stacy focuses on creating accessible, user-friendly documentation for both internal developers and customers. With 28 years in related fields and three years in technical writing, Stacy has expanded Wavelo's Dev Portal from a handful to over 100 endpoints. She's also a key driver behind the Neurodiversity ERG at Tucows. Stacy emphasizes that accessibility is not an afterthought, it's core to documentation. Discoverability and ease of navigation are equally vital, as documentation only serves its purpose when users can both find and understand it. She encourages avoiding jargon, using clear formatting, labelling visuals meaningfully, and aligning with the 7 Cs of communication, placing courtesy first. Her approach is built on empathy, structure, and the intent to help all users, especially those with disabilities or neurodivergence, access and benefit from documentation equally. Catch the full conversation on the Knowledge Base Ninjas podcast for valuable takeaways and pro tips. Stay tuned for expert insights and actionable strategies you don't want to miss out on.

Ever had a great podcast idea, only to find out someone beat you to the name? This morning, we jumped into a real-world dilemma when DR discovered her client's perfect podcast title was already taken. We outlined practical steps to handle naming conflicts, including checking trademarks, and we brainstormed some creative alternatives. We also shared personal stories about pivoting when plans change. While none of us at PMC are lawyers, and this isn't legal advice, this conversation is rich with insights to help you navigate these tricky naming challenges. To wrap up the week, we shared our wins and challenges and geared up for another week ahead with more tips, tricks, strategies, and insights.Episode Highlights: [02:00] Podcast Name Dilemma[02:57] Discoverability and Naming Strategies[04:29] The Search for Existing Podcasts[07:24] Exploring Alternative Names[10:42] Legal Considerations and Trademarking[29:30] Discussing Legal Fees and Trademarks[35:16] Empowered Podcasting Conference Updates[42:37] Sharing Wins From The WeekLinks & Resources: The Podcasting Morning Chat: www.podpage.com/pmcJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠Empowered Podcasting Conference 2: www.empoweredpodcasting.comApply to Speak at Empowered Podcasting Conference 2: www.empoweredpodcasting.com/speakersThe Podcast Lawyer Gordon Firemark:www.gordonfiremark.com/the-podcast-lawyerRemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7 am ET (US) on ⁠Clubhouse⁠: ⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ and ⁠⁠NextGenPodcaster.com⁠⁠Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

In the second part of our influencer marketing series, we shift focus from the marketer to the creator. Host ⁠⁠⁠Will Francis⁠⁠⁠ chats with ⁠Ben Kaluza⁠, a former Twitch ad ops professional turned full-time content creator. Ben shares his candid journey into content creation—from gaming streams and OBS tutorials to building a trusted multi-platform presence across TikTok, YouTube, and LinkedIn.Ben gets into what creators really need to succeed, how to balance authenticity with monetization, and how marketers can partner with them successfully. With honest takes on influencer compensation, content production, and building trust in a noisy digital space, this episode is a must-listen for anyone working with—or aspiring to become—a creator today.Listen to Part 1 with Sarah Adam who directs the B2B influencer marketing team at Wix Studio.   Ben's top 3 tips for content creators:Prioritize ideas over everythingDon't fuss over the details like hashtags or captionsKeep experimenting with formatsBen's top 3 tips for marketers:Match the content with your product, not just your audience Build great affiliate programs Use creators for unique insights and strategyTimestamps:03:00 – What Ben learned about value and CPM from Twitch and healthcare display ads06:30 – Starting content creation and streaming on Twitch08:45 – Discoverability struggles on Twitch and why TikTok became his growth engine11:00 – How monetization culture differs across Twitch and TikTok14:10 – Creator fatigue and why streaming isn't sustainable for most16:30 – Pivoting to TikTok tutorials: from opinion to practical value20:15 – High vs. low production content and platform fit28:00 – Creator vs. influencer: defining the roles30:00 – Making a living: how brand deals, pricing, and scheduling actually work38:15 – What marketers should understand when working with creators41:30 – Why paid media should back creator content46:00 – Smart strategies for gifting vs. paid partnerships51:00 – Ranking platforms: TikTok, Instagram, YouTube, LinkedIn58:30 – Tailoring content by platform for trust and reach1:05:00 – Top 3 tips for aspiring creators and top 3 tips for marketers working with them-------------------The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our ⁠⁠⁠⁠⁠⁠website⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠.Check out the DMI's extensive digital marketing library of ebooks, toolkits, webinars, guides, templates, and more! ⁠⁠⁠⁠⁠⁠Join for free today⁠⁠⁠⁠⁠⁠.If you enjoyed this episode, please leave a review so others can find us!

Andreea Parc was living what many would call the American Dream—a successful New York attorney with a thriving practice. But that dream unraveled when her law firm was raided for immigration fraud. Convicted and sent to prison, Andreea lost everything—except her will to transform.In this raw and inspiring episode, she shares her journey from courtroom success to courtroom defendant, from prison walls to personal breakthrough. Now a mindset coach and author of Alive Again, Andreea opens up about shame, resilience, and the power of starting over. This is not just a story of crime and consequence—it's about redemption, reinvention, and reclaiming your life.Tune in to hear how Andreea Parc turned her lowest moment into her greatest calling.Show sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

Podcast charts might not mean what you think they do! Today, we break down how rankings work on various platforms. Five-star reviews might not matter as much as you've heard. You may be asking yourself What does matter? Today, in our conversation, we cover aspects such as completion rates and actual listening time. Remember, charts aren't everything. We also explore what real podcast growth looks like outside the rankings. That means listener loyalty, consistent engagement, and showing up for the right people, not just more people. If you've been feeling pressure to go viral or beat the algorithm, this episode offers a fresh perspective on growth and some realistic approaches worth trying. Episode Highlights: [02:41] Dealing with Haters[07:49] Podcast Discoverability[09:36] Strategies for Growing Your Audience[15:39] Challenges and Solutions in Discoverability[21:55] Importance of Ratings and Reviews[28:28] Marketing and SEO Insights[28:50] Finding and Ranking Podcasts[30:12] Impact Over Virality[31:59] Measuring Podcast Success[36:01] SEO and Social Proof[49:24] Platform-Specific Ranking Algorithms​​Links & Resources: The Podcasting Morning Chat: www.podpage.com/pmcJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠MowPod Rankings: https://mowpod.com/Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ and ⁠⁠NextGenPodcaster.com⁠⁠Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

Do you remember the sport story that captivated the nation about LA Dodgers Shohei Ohtani who's business manager and interpreter was illegally gambling millions of Ohtani's money? In this episode of the Nightmare Success podcast, host Brent Cassity interviews Mathew Bowyer, who was the bookie who ran the largest exclusive illegal sports book in the nation to the rich and famous. Matt shares his journey from a challenging childhood marked by family struggles and a gambling addiction to creating the largest illegal sports betting business in the nation. Matthew was indicted last year and decided to take a path that almost no one takes while under indictment. He decided to start an Instagram account for people to follow his story while he is living through a personal storm. The Instagram @mathewbowyer5 account now has over 85,000 followers in six months. Is this a new way to handle an indictment crisis? He is definitely showing resilience and courage. His sentencing is October of 2025. The conversation delves into themes of resilience, personal growth, and owning your story. He discusses the moral dilemmas he faced in commodity trading, the thrill and addiction of gambling, and the consequences of his choices, including the FBI raid with his son in the car that changed his life. Mathew reflects on the emptiness that accompanied his financial success and the importance of recalibrating his life moving forward. He shares the challenges of facing public scrutiny and the decision to share his story through social media and a forthcoming book Recalibrated and a documentary. His experiences serve as a reminder that while life can be challenging, it is possible to emerge stronger and help others along the way. When he has this crisis behind him, he plans to mentor major league baseball players and NFL players how to avoid the addiction of gambling that created his nightmare.Show sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, following a discussion about alcohol measures in Scotland, Ian asks Robert about lessons from his successful podcast and if he'd start This Old Marketing today. Some of the things they discussed: Building an audience before launching a podcast  Video offers better discoverability than audio alone The intimacy of audio creates a strong connection with listeners Marketing a podcast requires effort beyond just creating content Discoverability is essential for growing a podcast audience Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Robert's podcast - This Old Marketing Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Nightmare Success, host Brent Cassity speaks with Tanya Pierce, who shares her harrowing journey from a successful real estate career to facing federal indictment and imprisonment. Tanya discusses her early life, the shock of her indictment, the challenges of her trial, and the emotional turmoil of receiving a guilty verdict. She reflects on her experiences in federal prison and the lessons learned about resilience and personal growth. In this conversation, Tanya Pierce shares her transformative journey through prison and reentry, highlighting her adaptation to life in prison, the challenges of reentry, and her advocacy for restitution reform. She discusses her emotional toll of watching life go on outside while incarcerated. Tanya also emphasizes the need for community support and the creation of her nonprofit, Life Unbolted, aimed at helping those impacted by federal convictions. Tanya is now a first year law school student who's journey is driven by a desire to address injustices in the restitution system, advocating for policy changes in the criminal legal system. Show sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

In this episode of Nightmare Success, host Brent Cassity speaks with Tyler Foster, a young 22 year old man who faced his worst fears as a teenager and transformed his life after a traumatic encounter with the criminal justice system and prison time. HIs experience ignited his passion for criminal legal reform. Tyler chose to lead with his story and not hide from it. It is the main reason why he was accepted into law school with a full tuition scholarship.. Tyler shares his journey from a challenging childhood to becoming a go to "jailhouse attorney" to being accepted in Law School, advocating for criminal legal reform. He currently serves on the Board of Directors for the Formerly Incarcerated College Graduates Network helping to enhance educational and employment opportunities for the formerly incarcerated individuals. He discusses the importance of resilience, the impact of his experiences on his career aspirations, and the lessons learned along the way.Show sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

Starting in the Lifestyle After Infidelity – Can TrustBe Rebuilt?In this spicy episode of Just the Tip Thursday, wedive into a heartfelt email from a listener facing a tough crossroads: how doyou enter the lifestyle world when your relationship is still healing frominfidelity? We break down the emotional, mental, and practical sides ofnavigating non-monogamy while rebuilding trust. If you've ever wondered how toblend healing with exploration, this one's for you.

On this episode of Destination on the Left, I talk with Meagan Williamson about Pinterest for travel brands. She shares actionable strategies for using this powerful, often overlooked platform to amplify discovery, boost SEO, and support long-term marketing success. In this episode, she breaks down how Pinterest differs from other social media, why its visual search engine is perfect for the travel and tourism industry, and how its evergreen content can drive results for months—or even years—after posting. What You Will Learn in This Episode: How Meagan's journey from travel blogger to Pinterest expert shaped her approach to digital marketing for travel brands Why Pinterest offers a unique advantage as a discovery-based marketing platform, especially for travel and tourism organizations What makes Pinterest content evergreen, and how it supports sustainable, long-term marketing ROI compared to other social channels How Pinterest can bolster your SEO strategy in the age of AI-driven search and why search-optimized social content matters more than ever Why understanding your audience's planning and decision stages is key to creating high-performing, search-friendly Pinterest content What mistakes to avoid and best practices to follow when considering a paid Pinterest advertising campaign for your tourism business Using the Power of Pinterest for Travel Brands When it comes to digital marketing in the travel and tourism industry, platforms like Instagram, Facebook, and Google dominate conversations. But there's another powerhouse that forward-thinking brands are using to drive long-lasting, discovery-based growth: Pinterest expert Meagan Williamson shares why travel marketers shouldn't sleep on this visual search engine, and how a strategic Pinterest presence can generate lasting results. Discoverability and Sustainability are Pinterest's “Secret Sauce” Pinterest isn't just another social media channel—it's a visual search engine where users plan, dream, and discover their next adventure. Unlike traditional social platforms with short content life cycles (think 48 hours for an Instagram post), a well-optimized Pinterest pin can drive traffic for months—or even years creating valuable, evergreen content that keeps working for you over time. Travel brands and destinations are rich in visual assets, and using Pinterest capitalizes on this by connecting brands with users who are actively planning their next trip, whether it's searching for family-friendly cruises or researching accommodations with accessibility features. The planning nature of Pinterest's audience means they are open to discovering new destinations and businesses, making it a goldmine for travel marketers seeking sustained growth and discoverability. Pinterest vs. Traditional SEO As a visual discovery engine, Pinterest has always been optimized for search intent. With Google increasingly ranking social and visual content, Pinterest pins can act as “SEO juice” for your brand, sending positive signals to Google and boosting your authority. Recent shifts in Google's algorithms have given social content more weight in rankings. This means a Pinterest strategy isn't just useful for referral traffic; it can directly boost your brand's visibility in search results, especially as AI-generated search answers evolve. Every pin is a chance to link directly to your website, booking page, or resource library, without being penalized by the platform. Resources: Website: https://meaganwilliamson.com/ How To Create Pins That Attract, Grow + Convert Your Audience: https://meaganwilliamson.com/perfect-pinterest-image-guide/ LinkedIn: https://www.linkedin.com/in/meagan-williamson-pinterest/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

Send Us a Text MessageWant more podcast listeners without paid ads or constant promotion? Podcast SEO is the key. In this episode, Anthony Nwaneri shares how to rank higher on Apple and Spotify so new listeners can find you organically. Learn how to optimize your podcast title, episode names, and descriptions to shortcut your way to more visibility. Get ready to apply these simple SEO strategies and start growing your audience faster!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/330Chapters00:00 Introduction to Podcast SEO04:43 Why Podcast SEO is Essential05:39 Steps to Improve Discoverability09:02 Enhancing Visibility and Click-Through Rates10:01 Maximizing Listener Retention14:37 Recap and Final ThoughtsTakeawaysPodcast SEO is crucial for ranking on Apple and Spotify.Ignoring Podcast SEO can hinder your growth strategy.Discoverability involves ranking for relevant keywords.Visibility is about being clicked on over competitors.High retention time is essential for ranking well.Specific keywords reduce competition and attract the right audience.Attractive cover art can increase click-through rates.Engaging intros can improve listener retention.Analyzing listener drop-off points can enhance content quality.Implementing these strategies can lead to organic growth.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/330

Imagine if you were a well known New York Prosecutor and you found yourself as an inmate in a Federal Prison. How does one make that situation work? In this episode of Nightmare Success, host Brent Cassity interviews Tara Lenich, a former New York prosecutor who faced her worst fears when she was arrested for forging a signature of a judge for a wiretap that resulted in spending time in a federal prison. Tara shares her journey from a successful career in law to navigating the complexities of the legal system as a defendant. The conversation explores themes of pressure, resilience, and the importance of asking for help during challenging times. Tara's story serves as an inspiration for those facing their own nightmares, emphasizing the need for support and understanding in difficult situations. In this conversation, Tara Lenich shares her experiences of entering and navigating life in prison as prosecutor, the importance of building new relationships, and the hard challenges of reentry into society. Tara also discusses her new company, Liberty Advisors, that helps people walk through the journey of being indicted, mitigation strategies, the court process, prison, and helpful steps for reentry. If you are in need of these services go to libertyadvisorsllc.comShow sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

In this episode of the Nightmare Success podcast, host Brent Cassity speaks with Keenan Hudson, who shares his harrowing journey from a troubled youth in Philadelphia to serving nearly 15 years in prison for a robbery that included a group of kids that turned fatal. Keenan discusses the challenges he faced growing up without a father, the impact of his mother's death who he was incredibly close to, and the choices that led him down a dark path. He reflects on what it was like to enter maximum security prison as teenager knowing that this would be the place he would mature into a adult. He was given wise advice from his judge on how he should do his time. Keenan received his GED and a college education, and took advantage of self development opportunities behind the walls. He used mentors and a plan to successfully tackle reentry as a musician, author (The Unspoken Truth and Life Story), speaker, and entrepreneur. Keenan had the mindset that things would get better for him, and implemented his plan to stay on track. This conversation highlights themes of resilience, personal growth, and the importance of mentorship in overcoming life's obstacles. Keenan discusses how he built a new life after prison by asking for help from a minister who had a shared experience. He concludes with valuable lessons learned from his journey, encouraging others to find their unique paths and not compare themselves to others. Keenan is the host of "The Reentry Connect Podcast." Learn more about Keenan at keenanhudson.comShow sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

In this episode of Nightmare Success, Brent Cassity interviews Richard Bronson, a former partner at Stratton Oakmont from the movie "The Wolf Of Wall Street", who shares his incredible journey from Wall Street success to prison and back. Richard discusses the challenges he faced, the lessons learned, and how he turned his life around after incarceration. The conversation delves into the realities of life in prison, the impact of his past decisions, and the importance of resilience and personal growth. In this conversation, Richard Bronson shares his unique experiences in prison, highlighting the humor and humanity often overlooked in such environments. He discusses the challenges of reentry into society after incarceration, the founding of his employment platform '70 Million Jobs', and the impact of the pandemic on his initiatives. Richard emphasizes the importance of community and employment for the formerly incarcerated, advocating for their empowerment and the need for a collective voice in society. Contact Richard Bronson at richard@70millionjobs.comShow sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

In this episode we recap our Q1: what we shipped, distribution challenges, siloing engineering workstreams + a bunch of tangential topics.Download the Metacast podcast app for free:iOS: https://apps.apple.com/app/metacast/id6462012536Android: https://play.google.com/store/apps/details?id=app.metacast.podcast.playerSegments[00:00] Opening[02:09] New feature: Chapters[05:27] New feature: Following a.k.a. Podcast Inbox[06:17] Feedback from Grumpy Old Geeks[08:10] Ilya turning into full-time engineer[12:02] We don't vibe code![14:49] AI summaries in the web app[16:52] Full transcripts in the web app[18:39] Web is the innovation platform[19:45] Better sharing images[21:01] New blogging framework[24:08] Restarting marketing[26:05] The distribution challenge[27:13] Discoverability on App Store[28:34] The cold start problem[30:04] 1000 fans[30:56] Distractions in Q1[31:15] Spiking GCP costs[33:52] LLM bots update[34:28] Taxes[37:55] Siloing[39:20] Working in person again![40:11] What we're listening to[48:20] Where people can find usShow notesBlog postsMetacast: Q1 2025 RetrospectiveOur biggest struggle — distributionEpisode chapters now available in Metacast podcast appPodcast Inbox now available in Metacast podcast appLLM bots + Next.js image optimization = recipe for bankruptcy (post-mortem)DIY Delaware C-Corp taxes for a new startup with no funding, no payroll and no assetsPodcasts661: The Nightmare Before Overcast on Grumpy Old GeeksEverything Everywhere DailyDo trade deficits matter? on Planet MoneyJosh Waitzkin on The Joe Rogan Experience#792: Seth Godin on Playing the Right Game and Strategy as a SuperpowerBooksThe Art of Learning by Josh WaitzkinGet in touch

In this episode of Nightmare Success, Brent Cassity interviews Mikel Jones, a former prominent attorney who faced a dramatic fall from grace, leading to a 42-month prison sentence. Mikel Jones was a nationally recognized attorney who was a frequent guest on numerous TV and radio shows. He was General Counsel for the impactful Congressman Alcee Hastings. Mikel shares his journey from a troubled childhood in Philadelphia to becoming a successful lawyer, his experiences with the FBI, the challenges of trial and conviction, and the harsh realities of prison life. His Reentry story is raw and real. He discusses the importance of faith, resilience, and community support in overcoming adversity. Mikel now advocates for nonviolent white-collar offenders, aiming to bring awareness to their struggles and injustices within the criminal justice system.Show sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

In this episode of Nightmare Success, host Brent Cassity interviews Sheena Eastburn, who shares her harrowing journey from being convicted of murder at 17 to serving 25 years in prison. Sheena discusses her traumatic childhood, including getting married at the age of 15. She shares with us the nightmare of the night that forever changed her life. Sheena shares with us what goes through your mind when you are sentenced to life without parole as a teenager. Sexual abuse happened to Sheena with a guard while she was in jail waiting for her trial. The evidence of this abuse was purposedly hidden until years later when it was revealed in another abuse case. Sheena walks us through the struggles she faced in prison, including the challenges of reentry into society. Despite the odds, Sheena found hope, purpose, and a passion for advocacy, working to help others navigate the criminal justice system and fight for reform. She is now a paralegal at a law firm and the founder of two non-profits: Show Me Justice For All and P.R.E.P for Release.Show sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

In this episode of the Nightmare Success podcast, host Brent Cassity interviews Jerry Durand, who survived being sentenced to 20 years in prison, the heartache of his wife's death while he was incarcerated, then dealing with his own prostate cancer diagnosis, shingles, and covid. He shares his harrowing journey from being a successful investor in the foreign currency market to being sentenced to 20 years in prison after going to trial for financial crimes. Jerry discusses the challenges he faced during his time in prison, his innovative idea for a game called 'Prison Land', and the lessons he learned about resilience, personal growth, and the justice system. The conversation delves into Jerry's early life, his career in professional wrestling and brokerage, the rise and fall of his financial ventures, and the emotional turmoil of going through a trial. Jerry's story is one of overcoming fears and finding strength in adversity. Jerry is a true survivor on so many levels and he is open about his coping strategies, and how he refused to give up. Jerry also introduces his innovative concept for a prison-themed game, Prison Land, aimed at fostering change and supporting inmates, emphasizing the significance of hope and resilience. Learn more about the game Prison Land https://www.kickstarter.com/projects/prisonland/prison-land?ref=8xmxloShow sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"