Podcasts about Discoverability

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Best podcasts about Discoverability

Latest podcast episodes about Discoverability

Nightmare Success In and Out
From Wall Street High to Rock Bottom: Sean Mueller's Redemption Story: Fuel To Change

Nightmare Success In and Out

Play Episode Listen Later Jan 29, 2026 67:49


Sean Mueller built a hedge fund empire from the ground up—without a college degree—raising over $100M and becoming “the guy who never lost money.” But in the pressure-cooker era of Bernie Madoff and Wall Street crackdowns, a string of ethical blind spots and performance-driven decisions led to a securities fraud conviction and a 40-year state prison sentence.In this episode of Nightmare Success In & Out, Sean opens up about the mindset shifts that fueled both his rise and his downfall, the moment everything collapsed, and what it took to rebuild his life from inside prison walls. Today, he's a summa cum laude graduate, an advocate for prison education, and the author of the upcoming book: After The Walls: Living Without Shortcuts—speaking to leaders, compliance teams, and professional audiences about ethical decision-making under pressure and transforming setbacks into strength.Show sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

Nightmare Success In and Out
Sentenced at 16, Free at Last: Cheryl Armstrong on 26 Years in Prison & Planting Purpose

Nightmare Success In and Out

Play Episode Listen Later Jan 22, 2026 75:31


Cheryl Armstrong's nightmare began at 16 years old—when she was sentenced to decades in prison and ultimately spent 26 years incarcerated. In this powerful episode of Nightmare Success In and Out, Cheryl takes us inside the reality of surviving nearly three decades behind the wall without losing hope—and the inner transformation that changed everything.Now a two-time international bestselling author, keynote speaker, and founder of Plant Your Energy, Cheryl shares how daily discipline, intentional energy, and radical ownership of your choices can turn even the darkest chapter into purpose. This conversation is about accountability, redemption, and breaking free from the mental prisons that hold so many of us—inside or out.Show sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

As It Relates to Podcasting
How to Grow a Podcast in 2026, Why Discoverability Beats Marketing

As It Relates to Podcasting

Play Episode Listen Later Jan 22, 2026 15:53


How to grow a podcast in 2026 isn't about posting everywhere or marketing harder. It's about podcast discoverability, building a show that platforms can understand and listeners can find through search.In this solo episode of As It Relates to Podcasting, Simona Costantini explains why discoverability beats marketing in 2026, and how to grow a podcast organically by improving the parts most creators ignore: podcast titles for search, the first two lines of your episode description, consistent topic signals, and a simple SEO approach that helps Apple Podcasts, Spotify, and YouTube categorize your content correctly.If your podcast isn't growing, this episode will help you diagnose the real issue. You'll learn how to stop publishing episodes that disappear, how to write searchable episode titles (not “Episode 5 with Dan”), how to choose one main keyword per episode, and how to structure episodes to increase retention, because listen time and watch time fuel discoverability.Inside this episode:How to grow a podcast in 2026 without posting everywhereWhy podcast discoverability beats podcast marketingPodcast SEO basics, one main keyword per episodePodcast titles for search (clear, specific, outcome-led)Episode descriptions that pass the skim test (first two lines framework)Consistency signals that build algorithm trustWhy multi-topic episodes dilute your search signalStructure + retention, how to increase listen time for growthHow to grow a podcast organically with long-tail search trafficResources:Podcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vault-membershipLearn about:00:00 Why “post your podcast everywhere” is failing in 202601:20 The shift creators don't want to admit about growth03:00 Titles that get found (and the titles that disappear)05:10 Description skim test, the first two lines framework06:40 Consistency as an algorithm signal08:00 One keyword per episode (stop diluting the signal)10:10 Structure + retention, why attention drives discoverability11:40 Marketing as amplification (not a rescue mission)13:10 Long-tail listens, search working while you sleep14:10 Closing, build discoverability firstMORE RESOURCES:

The Dan Nestle Show
The Art and Science of Earned Attention - with Stephanie Grober

The Dan Nestle Show

Play Episode Listen Later Jan 16, 2026 66:01


Authority-building has entered a new era—visibility hinges on context and credibility, and your expertise must be discoverable not just to humans but to machines. In this episode of The Trending Communicator, host Dan Nestle explores these seismic changes with Stephanie Grober, Marketing and PR Director at the Horowitz Agency and a true trailblazer in legal and professional services PR. Stephanie has mastered the art (and science) of making experts both visible and quotable, securing more than 200 high-impact media placements in a single year while connecting the dots between traditional PR and Generative Engine Optimization (GEO). She was already making her clients discoverable to the machines before most of us had even heard of ChatGPT. Listen in and hear about: How traditional media relations thrives by blending strategic expertise with authentic human connection Why building credibility and visibility is essential for experts aiming to shape public narratives What role generative engine optimization (GEO) plays in making experts visible to AI-driven search How the definition of newsworthiness is shifting amid a relentless, minute-by-minute news cycle Why earned media placements influence discoverability but are not a magic bullet for GEO How leveraging both personal and firm branding helps legal and professional services stand out What opportunities and risks AI introduces for PR professionals, reporters, and the stories they tell Notable Quotes On the rapidly changing news cycle: "Evergreen stories...there's no room for them right now. Think about how much news, how much breaking news is coming at us. The news cycle doesn't even feel like 24 hours. It feels like 24 minutes." [00:12:09 - 00:12:27] On the human element in PR (and reluctance to let AI take over): "PR is still very human...We aren't using it to pitch. And I'll say that there are some agencies that may be writing their pitches with AI. We are not. And that is a choice. We want to stand out as being authentic and human." [00:19:36 - 00:20:58] On why traditional PR isn't dead—it's evolving: "It's a science and an art is what I like to say. Every time we try to make it a science, it shows us that it is an art and vice versa." [00:27:25 - 00:27:45] On discoverability in the era of AI: "We've been training the LLMs this entire time without realizing it. So for us, you know, some of the ways our clients have been referred to colloquially, you know, now that's how they're being discovered in a generative summary." [00:46:47 - 00:47:14] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Stephanie Grober: Stephanie Grober | LinkedIn Horowitz Agency Timestamps 0:00:00 Authority Building's Evolution & AI's Role in Visibility 0:06:12 Legal & Accounting PR in a Fast-Moving World 0:12:09 Shifting News Cycles, Pitching for Relevance 0:17:30 Traditional Media Relations: Still Vital? 0:22:35 AI, Authenticity, and Human-Centric PR 0:27:25 Art vs. Science in Media Outreach 0:33:49 GEO (Generative Engine Optimization) Disrupts PR Strategies 0:39:06 Earned Media's True Influence in GEO 0:44:34 Discoverability, Signal vs. Virality for B2B & Legal 0:50:56 Pivoting Expertise—Challenges in AI Search 0:57:30 Human Relationships, Strategy, and ROI in Legal PR 1:02:00 Supporting Journalists and the Future of Media (Notes co-created by Human Dan, Claude, and Castmagic) Learn more about your ad choices. Visit megaphone.fm/adchoices

Nightmare Success In and Out
The Power of One Decision: From Prison to Paychex — Allyssa Baker's Comeback Story

Nightmare Success In and Out

Play Episode Listen Later Jan 15, 2026 67:33


Allyssa Baker's story is the definition of Nightmare Success. What began as a prescription for pain spiraled into addiction, homelessness, and a six-year prison sentence. But behind bars, Allyssa made one decision that changed everything: she refused to quit. She earned her degree with honors, completed recovery work, and fought her way into Televerde—one of the most competitive, highest-paying jobs inside prison—learning elite B2B sales skills while incarcerated.Now an Account Executive at Paychex, Allyssa opens up about the real moments that broke her, the discipline that rebuilt her, and how second chances—combined with relentless accountability—can turn rock bottom into a foundation. This is a masterclass in resilience, reentry, and the quiet power of doing the next right thing.Show sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

Publish & Prosper
What the Publishing Industry Should Learn from Heated Rivalry

Publish & Prosper

Play Episode Listen Later Jan 14, 2026 47:34 Transcription Available


In December 2025, a sports romance series off Harlequin's backlist, with modest sales and a niche fanbase, exploded into an overnight international sensation when the first two episodes of Heated Rivalry aired on Crave and HBO Max. New fans scrambled to get their hands on copies of the six-book series and were quickly disappointed by the realization that the titles were sold out everywhere. What could Harlequin have done to meet the unexpected demand and avoid unknown losses in book sales? What can other publishers and authors do to capitalize on the moment? To start, they can listen to Lauren & Matt explore solutions for publishers and authors facing unexpected virality and demand that outpaces inventory supply. Tune in now wherever you get your podcasts, or watch the video episode on YouTube!Dive Deeper

Nightmare Success In and Out
Wired on Wall Street: Tom Hardin (Tipper X) on Wearing a Wire and Surviving the Sting

Nightmare Success In and Out

Play Episode Listen Later Jan 8, 2026 77:32


Tom Hardin—better known as Tipper X—went from Wharton to hedge funds, then into a nightmare that turned into one of the most shocking comeback stories on Wall Street. After getting pulled into the world of insider trading, Tom was approached by the FBI and became a covert cooperator in Operation Perfect Hedge, helping build more than 20 cases in what became the largest insider-trading investigation of a generation.In this episode, Tom takes us inside the real-life thriller: the pressure, the rationalizations, the moment the FBI confronted him, and what it's actually like to wear a wire and get people talking. We also talk about the cost to family, reputation, and identity—and how Tom rebuilt his life into a global speaking career focused on ethics, compliance, and staying off the slippery slope. Preorder / learn more: Tom's book Wired on Wall Street (out February 2026) and his work as Tipper X. Go to tipperx.comShow sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

The Boutique with Collective 54
Episode 246 - From SEO to AEO: Winning Discoverability in the Age of AI

The Boutique with Collective 54

Play Episode Listen Later Jan 8, 2026 20:52


SaaS Fuel
Citizen Developers and No-Code Platforms: The Future of Enterprise Software | Luv Kapur | 352

SaaS Fuel

Play Episode Listen Later Jan 8, 2026 48:57


In this episode, Jeff Mains sits down with Luv Kapur, a technology leader at Bit who's reshaping how enterprises build software. Luv shares his journey from leading platform engineering at one of Canada's largest pension funds to joining a startup on a mission to help organizations scale development through composability and AI-powered tools.The conversation explores how AI is fundamentally changing software development—not by writing more code, but by enabling teams to compose better solutions with less custom code. Luv challenges the hype around code generation, arguing that the real bottleneck isn't writing code but translating business requirements into sound architecture and reusing battle-tested components.Luv also offers a grounded perspective on AI's impact on jobs, the importance of discoverability in component libraries, and practical advice for CTOs building composable organizations.Key Takeaways[0:00] - Episode introduction: AI-powered, cloud-native enterprise development tools[1:00] - The hidden cost of poor discoverability in internal libraries and how it silently slows high-performing teams[4:26] - Luv's background: From leading platform engineering at Healthcare of Ontario Pension Plan to joining Bit[4:47] - The spark for the leap: Believing in the mission of helping enterprises scale development globally[5:19] - The consistency problem: When products span multiple teams but feel disjointed to users[6:37] - Building a platform team whose customers are developers themselves[7:23] - Discoverability as the key problem: Developers couldn't find what already existed[9:24] - Why inner source software transforms development artifacts into invaluable organizational assets[11:37] - Viewing your org chart as a dependency graph, not a hierarchy[15:51] - The AI hype is justified, but code generation isn't the real bottleneck[17:01] - The bottleneck is translating business requirements into software architecture, not writing code[18:41] - AI should help us do less work, not more work[19:27] - Why developers won't lose jobs: There's infinite work, not finite work[20:19] - Reusing battle-tested components increases quality and reduces surface area for errors[21:59] - Reducing AI context to dependency graphs and APIs prevents hallucinations[23:05] - Private enterprise data is the gold mine for AI value[24:35] - The rise of citizen developers: Non-technical people building with natural language[26:40] - Empowering citizen developers with internal component marketplaces[27:19] - How AI changes the build vs. buy equation through faster prototyping[30:09] - Internal tools will be hit hardest by AI disruption[34:41] - SaaS companies must align with core business value to stay sticky[36:19] - The biggest mistake: Equating vibe-engineered solutions with production-ready software[39:01] - Building AI muscle: Start with clear scoped goals, not vague initiatives[40:45] - The future: Higher skill ceiling, elimination of junior developer roles, but more opportunities overall[43:45] - Junior developers must contribute to open source and build visible impact[44:31] - The one capability every software leader needs: Willingness to adopt AI and keep learningTweetable Quotes"For an internal team, if it doesn't get adopted, it's useless. Adoption is key." - Luv...

Nightmare Success In and Out
From Film Sets to Federal Charges: John Santilli Surviving the System

Nightmare Success In and Out

Play Episode Listen Later Jan 1, 2026 91:39


Filmmaker and producer John Santilli joins Brent Cassity to share a story that goes way beyond Hollywood credits. From working on projects tied to major studio releases to building his career through grit and relationships, John seemed to be living the dream—until a complex business deal spiraled into a federal securities fraud case, a public arrest, and years of legal chaos.In this raw conversation, John walks through what it felt like to watch his reputation collapse, how fear and isolation hit his family, and what it took to survive the mental grind of being overcharged, misunderstood, and pressured into plea deals. He opens up about the raid on his home, the harsh realities of the system, and the rare moment that changed everything: a judge who actually looked at him like a human being.This is a nightmare-to-meaning comeback story about accountability, perspective, resilience, and rebuilding a life—one piece at a time.Show sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

Buzzcast
Why 2025 Was A Great Year For Podcast Listeners

Buzzcast

Play Episode Listen Later Dec 26, 2025 15:45 Transcription Available


Send us a textIn this quick episode, we take a step back to appreciate how much podcast listening apps have improved and why that's such a win for listeners and independent podcasters. Updates from Apple Podcasts, Spotify, Pocket Casts, Overcast, and Fountain, had three big themes:Discoverability: making it easier to find new shows you'll actually want to listen toInteractivity: likes, comments, and recommendations that help great episodes spreadQuality of life: smarter playback controls, enhanced dialogue, chapters, and fewer accidental tapsIt feels like podcast apps are finally competing on listening experience and we think that's a really good sign for the future of podcasting!Don't forget to send in your tips as we start planning an episode on how to start a podcast in 2026. If there's something you wish you'd known when you started, send it our way!Contact Buzzcast Send us a text message Tweet us at @buzzcastpodcast, @albanbrooke, @kfinn, and @JordanPods Thanks for listening and Keep Podcasting!

MacVoices Video
MacVoices #25320: Live! - The MacVoices Live! Panel's Holiday Purchases

MacVoices Video

Play Episode Listen Later Dec 22, 2025 36:46


In response to the inevitable shower of deals and special offers on Black Friday, Cyber Monday, and beyond, Chuck Joiner, David Ginsburg, Brian Flanigan-Arthurs, Jeff Gamet, Marty Jencius, Eric Bolden, and Jim Rea share some of their holiday acquisitions and why the made them. The panel also covers “fake” discounts, deal fatigue, and why loyal customers often miss out while still celebrating the fun of finding genuinely useful gear.  MacVoices is supported by The Antigravity A1. Get off the ground like never before with the Antigravity A1. You have to see the results to believe them. Find out everything you need to know to get off the ground with Antigravity A1 — the world's first 8K 360 drone. https://www.antigravity.tech/drone/antigravity-a1/buy?utm_term=macvoices Show Notes: Chapters: [0:00] Black Friday/Cyber Monday kickoff and sponsor message [1:11] Panel introductions and holiday check-in [7:05] Big tech buys: lights, Stream Decks, docks, cameras [9:34] Software deals and productivity tools [12:38] Choosing not to buy—and why that's OK [17:22] Sponsor spotlight and discussion reset [19:05] Stream Deck Plus knobs and workflow ideas [21:27] Discoverability and deal overload [26:26] Ongoing sales vs. true deadlines [28:41] Storage upgrades and hardware bargains [30:57] “Deals that aren't deals” and shopping fatigue [34:46] Loyalty vs. new-customer discounts [35:38] Wrap-up thoughts on value and restraint Links: Elgato Key Light https://amzn.to/4q8e1Lq Elgato Stream Deck XL – Advanced Studio Controller, 32 macro keys https://amzn.to/4rXIjlO Insta360 Link 2 - PTZ 4K Webcam for PC/Mac, 1/2" Sensor, AI Tracking, HDR, AI Noise-Canceling Mic https://amzn.to/4rXZAeA Elgato Stream Deck + https://amzn.to/4qcTV2T Keyboard Maestro Field Guide https://learn.macsparky.com/p/km NASA Apollo Lunar Roving Vehicle https://www.lego.com/en-us/product/nasa-apollo-lunar-roving-vehicle-lrv-42182 Guests: Eric Bolden is into macOS, plants, sci-fi, food, and is a rural internet supporter. You can connect with him on Twitter, by email at embolden@mac.com, on Mastodon at @eabolden@techhub.social, on his blog, Trending At Work, and as co-host on The Vision ProFiles podcast. Brian Flanigan-Arthurs is an educator with a passion for providing results-driven, innovative learning strategies for all students, but particularly those who are at-risk. He is also a tech enthusiast who has a particular affinity for Apple since he first used the Apple IIGS as a student. You can contact Brian on twitter as @brian8944. He also recently opened a Mastodon account at @brian8944@mastodon.cloud. Jeff Gamet is a technology blogger, podcaster, author, and public speaker. Previously, he was The Mac Observer's Managing Editor, and the TextExpander Evangelist for Smile. He has presented at Macworld Expo, RSA Conference, several WordCamp events, along with many other conferences. You can find him on several podcasts such as The Mac Show, The Big Show, MacVoices, Mac OS Ken, This Week in iOS, and more. Jeff is easy to find on social media as @jgamet on Twitter and Instagram, jeffgamet on LinkedIn., @jgamet@mastodon.social on Mastodon, and on his YouTube Channel at YouTube.com/jgamet. David Ginsburg is the host of the weekly podcast In Touch With iOS where he discusses all things iOS, iPhone, iPad, Apple TV, Apple Watch, and related technologies. He is an IT professional supporting Mac, iOS and Windows users. Visit his YouTube channel at https://youtube.com/daveg65 and find and follow him on Twitter @daveg65 and on Mastodon at @daveg65@mastodon.cloud. Dr. Marty Jencius has been an Associate Professor of Counseling at Kent State University since 2000. He has over 120 publications in books, chapters, journal articles, and others, along with 200 podcasts related to counseling, counselor education, and faculty life. His technology interest led him to develop the counseling profession ‘firsts,' including listservs, a web-based peer-reviewed journal, The Journal of Technology in Counseling, teaching and conferencing in virtual worlds as the founder of Counselor Education in Second Life, and podcast founder/producer of CounselorAudioSource.net and ThePodTalk.net. Currently, he produces a podcast about counseling and life questions, the Circular Firing Squad, and digital video interviews with legacies capturing the history of the counseling field. This is also co-host of The Vision ProFiles podcast. Generally, Marty is chasing the newest tech trends, which explains his interest in A.I. for teaching, research, and productivity. Marty is an active presenter and past president of the NorthEast Ohio Apple Corp (NEOAC). Jim Rea built his own computer from scratch in 1975, started programming in 1977, and has been an independent Mac developer continuously since 1984. He is the founder of ProVUE Development, and the author of Panorama X, ProVUE's ultra fast RAM based database software for the macOS platform. He's been a speaker at MacTech, MacWorld Expo and other industry conferences. Follow Jim at provue.com and via @provuejim@techhub.social on Mastodon. Support: Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect: Web:      http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices Mastodon:      https://mastodon.cloud/@chuckjoiner Facebook:      http://www.facebook.com/chuck.joiner MacVoices Page on Facebook:      http://www.facebook.com/macvoices/ MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice LinkedIn:      https://www.linkedin.com/in/chuckjoiner/ Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

MacVoices Audio
MacVoices #25320: Live! - The MacVoices Live! Panel's Holiday Purchases

MacVoices Audio

Play Episode Listen Later Dec 22, 2025 36:47


In response to the inevitable shower of deals and special offers on Black Friday, Cyber Monday, and beyond, Chuck Joiner, David Ginsburg, Brian Flanigan-Arthurs, Jeff Gamet, Marty Jencius, Eric Bolden, and Jim Rea share some of their holiday acquisitions and why the made them. The panel also covers "fake" discounts, deal fatigue, and why loyal customers often miss out while still celebrating the fun of finding genuinely useful gear.  MacVoices is supported by The Antigravity A1. Get off the ground like never before with the Antigravity A1. You have to see the results to believe them. Find out everything you need to know to get off the ground with Antigravity A1 — the world's first 8K 360 drone. https://www.antigravity.tech/drone/antigravity-a1/buy?utm_term=macvoices Show Notes: Chapters: [0:00] Black Friday/Cyber Monday kickoff and sponsor message [1:11] Panel introductions and holiday check-in [7:05] Big tech buys: lights, Stream Decks, docks, cameras [9:34] Software deals and productivity tools [12:38] Choosing not to buy—and why that's OK [17:22] Sponsor spotlight and discussion reset [19:05] Stream Deck Plus knobs and workflow ideas [21:27] Discoverability and deal overload [26:26] Ongoing sales vs. true deadlines [28:41] Storage upgrades and hardware bargains [30:57] "Deals that aren't deals" and shopping fatigue [34:46] Loyalty vs. new-customer discounts [35:38] Wrap-up thoughts on value and restraint Links: Elgato Key Light https://amzn.to/4q8e1Lq Elgato Stream Deck XL – Advanced Studio Controller, 32 macro keys https://amzn.to/4rXIjlO Insta360 Link 2 - PTZ 4K Webcam for PC/Mac, 1/2" Sensor, AI Tracking, HDR, AI Noise-Canceling Mic https://amzn.to/4rXZAeA Elgato Stream Deck + https://amzn.to/4qcTV2T Keyboard Maestro Field Guide https://learn.macsparky.com/p/km NASA Apollo Lunar Roving Vehicle https://www.lego.com/en-us/product/nasa-apollo-lunar-roving-vehicle-lrv-42182 Guests: Eric Bolden is into macOS, plants, sci-fi, food, and is a rural internet supporter. You can connect with him on Twitter, by email at embolden@mac.com, on Mastodon at @eabolden@techhub.social, on his blog, Trending At Work, and as co-host on The Vision ProFiles podcast. Brian Flanigan-Arthurs is an educator with a passion for providing results-driven, innovative learning strategies for all students, but particularly those who are at-risk. He is also a tech enthusiast who has a particular affinity for Apple since he first used the Apple IIGS as a student. You can contact Brian on twitter as @brian8944. He also recently opened a Mastodon account at @brian8944@mastodon.cloud. Jeff Gamet is a technology blogger, podcaster, author, and public speaker. Previously, he was The Mac Observer's Managing Editor, and the TextExpander Evangelist for Smile. He has presented at Macworld Expo, RSA Conference, several WordCamp events, along with many other conferences. You can find him on several podcasts such as The Mac Show, The Big Show, MacVoices, Mac OS Ken, This Week in iOS, and more. Jeff is easy to find on social media as @jgamet on Twitter and Instagram, jeffgamet on LinkedIn., @jgamet@mastodon.social on Mastodon, and on his YouTube Channel at YouTube.com/jgamet. David Ginsburg is the host of the weekly podcast In Touch With iOS where he discusses all things iOS, iPhone, iPad, Apple TV, Apple Watch, and related technologies. He is an IT professional supporting Mac, iOS and Windows users. Visit his YouTube channel at https://youtube.com/daveg65 and find and follow him on Twitter @daveg65 and on Mastodon at @daveg65@mastodon.cloud. Dr. Marty Jencius has been an Associate Professor of Counseling at Kent State University since 2000. He has over 120 publications in books, chapters, journal articles, and others, along with 200 podcasts related to counseling, counselor education, and faculty life. His technology interest led him to develop the counseling profession 'firsts,' including listservs, a web-based peer-reviewed journal, The Journal of Technology in Counseling, teaching and conferencing in virtual worlds as the founder of Counselor Education in Second Life, and podcast founder/producer of CounselorAudioSource.net and ThePodTalk.net. Currently, he produces a podcast about counseling and life questions, the Circular Firing Squad, and digital video interviews with legacies capturing the history of the counseling field. This is also co-host of The Vision ProFiles podcast. Generally, Marty is chasing the newest tech trends, which explains his interest in A.I. for teaching, research, and productivity. Marty is an active presenter and past president of the NorthEast Ohio Apple Corp (NEOAC). Jim Rea built his own computer from scratch in 1975, started programming in 1977, and has been an independent Mac developer continuously since 1984. He is the founder of ProVUE Development, and the author of Panorama X, ProVUE's ultra fast RAM based database software for the macOS platform. He's been a speaker at MacTech, MacWorld Expo and other industry conferences. Follow Jim at provue.com and via @provuejim@techhub.social on Mastodon. Support:      Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:      http://macvoices.com      Twitter:      http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices      Mastodon:      https://mastodon.cloud/@chuckjoiner      Facebook:      http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:      http://www.facebook.com/macvoices/      MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice      LinkedIn:      https://www.linkedin.com/in/chuckjoiner/      Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

Nightmare Success In and Out
“Duke Got Life: Boxer Charles Duke Tanner's Journey from Two Life Sentences to Freedom”

Nightmare Success In and Out

Play Episode Listen Later Dec 18, 2025 64:26


Former undefeated boxing star Charles Duke Tanner went from ESPN and Angelo Dundee's gym to two life sentences in federal prison for a first-time, nonviolent drug conspiracy. Sixteen years later, he walked out of prison with a presidential clemency in 2020 and a full pardon in 2025. In this powerful episode of Nightmare Success In and Out, Brent Cassity sits down with Duke to unpack a story that feels like a movie script—but it's all real.Duke shares what it was like growing up in Gary, Indiana during the crack epidemic, becoming a rising boxing phenom, and how money pressures pulled him into a drug conspiracy that changed his life. He talks about hearing the words “two life sentences” in federal court, walking into a maximum-security prison at 24, and the mindset it took to keep hope alive when the system said he would die behind bars.Inside, Duke became a leader—mentoring men, strengthening his faith, and being a present father to his son through letters, calls, and visits. He describes the moment he learned President Trump had granted him clemency, what it felt like to hug his son at the airport for the first time as a free man, and how he's now using his second chance to fight for others.Today, Duke is co-building Legacy Impact Group with Adam Clausen, serving as VP of Community Affairs for Engineered Tax Services non-profit group, helping justice-impacted entrepreneurs and nonprofits get grant ready, and advocating for the Safer Supervision Act and real second chances. Grab Duke's book “Duke Got Life” on Amazon — this story needs to be in your hands.If you've ever wondered how someone can lose everything, hold onto hope, and come back with purpose—this conversation will stay with you.Show sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

The Podcasting Morning Chat
How to Turn Simple Stories Into Addictive Short Podcasts

The Podcasting Morning Chat

Play Episode Listen Later Dec 18, 2025 60:40


Does every podcast need a lesson, or can a good story be enough? In today's evaluation, we examine Shared Delights, a short-form storytelling podcast designed to offer warmth, humor, and a brief escape. Instead of aiming for transformation or instruction, the show focuses on how a story feels in the moment and what it gives the listener emotionally. Using Shared Delights as a case study, we take a close look at how pacing, pauses, and delivery shape clarity and attention. We explore sound design choices and how music and effects can either support the story or pull focus away from it. We also talk about the balance between structure and spontaneity, and why alignment between intention, sound, and presentation matters more than polish alone. Just a reminder: entertainment and escapism are valid podcast goals. This episode invites podcasters to listen to their work the way their audience does and consider how each choice shapes the experienceEpisode Highlights:[02:18] Empowered Podcasting Conference announcement[04:38] Evaluation of the Shared Delights podcast[06:32] Listener feedback and early suggestions[14:00] Cover art and branding discussion[30:42] Crafting an enticing show title[32:47] The importance of pacing and clarity[36:58] Enhancing the experience with sound design[49:31] Discoverability and growth strategiesLinks & Resources: Join The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠Shared Delights (Wedding Crasher): https://open.spotify.com/episode/1pfvQbyTC2J4j7f07RlgTb?si=DAciGVe4TRqSeyq5Glnb3wShared Delights Naked Eureka: https://open.spotify.com/episode/2gIMkfSyZDCZb07Jzzlx5pPodpage: https://www.podpage.com/?via=ironickmediaMatthew Bliss' Cover Art Revision #1: https://www.dropbox.com/scl/fi/wwqru8i9ovo0dzc69pba8/SharedDelights_CoverArt.jpg?rlkey=q0da5tpxr6sufk9fhqp3lu14j&st=xniphsrv&dl=0Cover Art Revision #2: https://www.dropbox.com/scl/fi/djp3p40uzi6bl1xm8sxlc/SharedDelights_CoverArt2.jpg?rlkey=3kjin994w8ci4qckkulql4ewb&st=ez35nof5&dl=0To Have Your Podcast Considered For Evaluation, Please Complete This Form: https://docs.google.com/forms/d/e/1FAIpQLSc8-Xv6O6lrNPcPJwj3N0Z5Osdl-5kHGz_PiAU45URemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to the podcasting community.Join us LIVE every weekday morning at 7 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠⁠Or Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481dLive on YouTube: ⁠https://youtube.com/@marcronick⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

Self Publishing Insiders
Book Discovery in the AI Search Landscape

Self Publishing Insiders

Play Episode Listen Later Dec 18, 2025 47:01


The way readers search for their next book is changing dramatically. With Google's generative search and Amazon's upcoming AI-driven recommendation engine, authors face a completely new landscape for book discovery. But how exactly will these changes affect your books' visibility? Reedsy's Ricardo Fayet joins us to share practical steps to make sure your books remain discoverable and compelling to readers in this rapidly shifting landscape.//Draft2Digital is where you start your Indie Author Career//  Looking for your path to self-publishing success? Draft2Digital is the leading ebook publisher and distributor worldwide. We'll convert your manuscript, distribute it online, and support you the whole way—and we won't charge you a dime.  We take a small percentage of the royalties for each sale you make through us, so we only make money when you make money. That's the best kind of business plan.  • Get started now: https://draft2digital.com/• Learn the ins, the outs, and the all-arounds of indie publishing from the industry experts on the D2D Blog: https://Draft2Digital.com/blog  • Promote your books with our Universal Book Links from Books2Read: https://books2read.com  Make sure you bookmark https://D2DLive.com for links to live events, and to catch back episodes of the Self Publishing Insiders Podcast.

Nightmare Success In and Out
“From Life Sentence to Leader: Yusef Wiley's 100% Turnaround”

Nightmare Success In and Out

Play Episode Listen Later Dec 11, 2025 58:29


At 21, Yusef Andre Wiley was sentenced to life in a California prison after growing up in the gang-ridden streets of South Central Los Angeles. After surviving violence, a year in solitary, and a near-fatal run-in with a tower guard, a single letter from his father sparked a complete 180° turn.In this episode of Nightmare Success In and Out, Brent Cassity and Yusef walk through the journey from life sentence to reentry leader, creating self-help programs inside prison and later founding Timelist Group, a reentry and housing nonprofit helping formerly incarcerated people with jobs, housing, education, and community. He is the author of the book "If I Knew Then."If you've ever wondered whether real change is possible after a long sentence, this conversation is a masterclass in hope, responsibility, and total commitment to change.Show sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

Nightmare Success In and Out
From Prison to Popcorn: Emily O'Brien's Comeback Snacks Story

Nightmare Success In and Out

Play Episode Listen Later Dec 4, 2025 56:37


What happens when your worst fear becomes your reality… and somehow becomes the launchpad for a popcorn empire?In this powerful episode of Nightmare Success In and Out, Brent Cassity sits down with Emily O'Brien, founder of Comeback Snacks, to unpack how a honors grad from Canada went from international development and corporate sales… to being groomed by a boyfriend, caught smuggling cocaine back from St. Lucia, and sentenced to four years in a Canadian prison.Emily shares the raw details of how quickly life can spin out of control, what it was like to be arrested at the airport, face her family in shackles, and navigate the Canadian prison system. She opens up about addiction, bad decisions, shame, and the brutal uncertainty of house arrest and sentencing.But this isn't just a story about a fall — it's about a comeback. Inside prison, Emily started experimenting with popcorn recipes, listening to other women's stories, and dreaming up a brand that would stand for second chances. That prison-born idea became Comeback Snacks — a popcorn company that now sells in over 1,200 retail stores, hires formerly incarcerated people, and uses bold flavors to spark conversations about redemption and prison reform.From building a business out of a halfway house kitchen to speaking on stages, producing documentaries, and becoming a voice for fair-chance hiring, Emily proves that mistakes are universal — and so are comebacks. If you've ever wondered whether your worst decisions have to define you, this episode will hit home.Listen in as Brent and Emily talk prison, purpose, entrepreneurship, Comeback Snacks, and what it really takes to rebuild your life after a conviction.Show sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

Publish & Prosper
2025 Plot Twists in Publishing (That Everyone Saw Coming)

Publish & Prosper

Play Episode Listen Later Nov 26, 2025 46:32 Transcription Available


In this episode, Matt & Lauren look back on this year in publishing. We review some of our predictions from 2024 and how those trends impacted the industry in 2025, including: How AI continued to dominate the conversation Why more and more authors and publishers are exploring direct salesHow traditional publishers are adopting print-on-demand solutionsWhy building community is more important than everListen now, or watch the full episode on YouTube! Dive Deeper

Nightmare Success In and Out
Why Not?”—Rusty Pangburn on Redemption, Radical Weight Loss & a Second-Chance Career

Nightmare Success In and Out

Play Episode Listen Later Nov 20, 2025 76:10


What happens when your worst fear becomes your reality—and you decide to ask, “Why not?” instead of “Why me?”In this episode of Nightmare Success In and Out, host Brent Cassity sits down with Rusty (Rustin D.) Pangburn—author of Mindset Matters, founder of Why Not Mindset, motivational speaker, and CDL truck driver—to unpack a remarkable second-chance story. Rusty went from running the streets to serving a 60-month federal sentence, from 480+ lbs to 189 lbs, and from “inmate number” to mentor, author, and nonprofit leader helping justice-impacted people reenter with confidence.We dig into:The “Why Not” question that rewired Rusty's life and inspired his book & nonprofitHow he used walking, running, and routine to lose 300+ lbs insideRDAP, mindset shifts, and preparing for life after the gateFinding a career path in trucking (CDL) and building a future with his wife as team driversWriting Mindset Matters and the “Ripple Effect” chapter—why small actions change livesCreating an AI-produced song to capture his story and missionIf you're looking for hope, practical reentry insight, and proof that mindset matters, this one's for you.

SportsBusiness Journal
SBJ Morning Buzzcast: November 19, 2025

SportsBusiness Journal

Play Episode Listen Later Nov 19, 2025 10:30


Austin Karp, Joe Lemire, Rob Schaefer and Chris Smith look back at the key themes from yesterday's Media Innovators -- including content delivery and the future of sports bundles. The group also looks ahead to today's Dealmakers conference and how private equity will be in the spotlight throughout the day.  Timestamps00:06 – Intro: Austin Karp kicks off from Times Square00:32 – Biggest takeaway: Discoverability challenges for sports media01:19 – Wall Street analysts on ESPN-YouTube TV deal & Paramount Global02:03 – Cord-cutting vs cable: Matt Ho's bullish stance02:31 – AI in sports content: PGA Tour, NBA, and Genius Sports innovations04:32 – Content delivery trends: Ingestion, streaming bundles, TikTok impact05:53 – Spotlight on John Fanta's broadcasting journey06:29 – Dealmakers preview: Private equity, tech, and new investment ideas07:12 – Heavy hitters panel: Future of Sports Capital with KKR, Sixth Street, Redbird07:46 – Morning sessions: Sports tech disruptors & athlete investment strategies08:56 – Closing thoughts: NBA expansion in Europe and key storylines Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

saas.unbound
AI‑driven SEO revolution: the future of discoverability with Bernard Huang @Clearscope

saas.unbound

Play Episode Listen Later Nov 17, 2025 56:33


saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #48 of season 5, Anna Nadeina talks with Bernard, co-founder of Clearscope, an AI-driven SEO content optimization tool.----------- Episode's Chapters -----------0:00 — Introduction and Welcome0:17 — Bernard's SEO Journey: From Growth Hacker to Clearscope Founder1:09 — The AI Revolution: How ChatGPT Changed Everything1:56 — AI-Generated Content: Should You Use It?3:32 — Reddit Manipulation and Modern SEO Tactics4:27 — Content Health: Why Fresh Content Matters for AI6:02 — Understanding AI Web Searches and Entity Analysis7:42 — Content Chunks: Optimizing for AI Understanding8:42 — Clear Scope's Rebrand: Becoming a Discoverability Platform10:03 — Actionable Framework: How to Rank in AI Search11:02 — Biggest Wins, Lessons Learned, and Future of SEOBernard - https://www.linkedin.com/in/bernardjhuang/ Clearscope - https://www.clearscope.io/ Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

Nightmare Success In and Out
Zero Excuses: Kristin Kline's Convicted Comeback

Nightmare Success In and Out

Play Episode Listen Later Nov 13, 2025 53:45


Coach Kristin Kline (“Zero Excuses”) turned a prison-yard workout into Convicted Comeback—a movement rebuilding women through fitness, mindset, and real credentials. Brent Cassity interviews Kristin Kline on the Nightmare Success In and Out Podcast. She opens up about childhood trauma, addiction, an armed-robbery charge, and the counselor who told her, “You're not a gangster,” sparking a total reset. We get into how mindset is a muscle, the 60-day bootcamps that started on the yard, printing certificates inside, navigating reentry fear, and partnering with ISSA so people inside can earn trainer certifications that matter on the outside. Raw, hopeful, and packed with action for anyone fighting for a second chance.Show sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

Social Media News Live
Beyond SEO: How AI Is Changing Content Discoverability

Social Media News Live

Play Episode Listen Later Nov 12, 2025 55:20


Search is changing fast. We're no longer just writing for algorithms; we're writing for AI. This week, I'm joined by Brian Piper, co-author of Epic Content Marketing and Director of Content Strategy at the University of Rochester, to talk about how discoverability works in the age of AI.Brian breaks down how search results are shifting toward AI answers and virtual assistants, what “AEO” (Answer Engine Optimization) means for creators, and why the days of relying solely on keywords and backlinks are behind us. We dig into how brands and creators can build real authority, the growing role of human experience, and what it takes to stay visible when algorithms are doing the curating.If you're creating content and wondering why views or traffic look different lately, this conversation will help you understand what's happening, what's coming next, and how to adapt without burning out or chasing every new trend.Key TakeawaysThink beyond Google: ChatGPT, Perplexity, and Gemini are shaping the next generation of discovery, make sure your content lives where they pull from.Don't block AI crawlers: Brian compared it to blocking Google. If AI tools can't crawl your site, your content won't appear in their answers or citations.Focus on trust and authority: Experience, expertise, and credibility (E-E-A-T) matter more than ever. AI tends to favor content from proven, trustworthy voices.Use AI for data and gap analysis: Let AI analyze your content performance and surface opportunities you might miss, from untapped questions to new topic clusters.Keep humans in the loop: AI is great at summarizing, but humans create the fresh ideas that move things forward.Diversify your discoverability: AI pulls from everywhere, social, blogs, video, and podcasts, so focus on visibility across platforms rather than ranking on one.ResourcesBrian Piper: brianwpiper.comBook: Epic Content Marketing by Joe Pulizzi and Brian PiperBrian's Podcast: AI for UFollow Brian on LinkedIn: linkedin.com/in/brianwpiper----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show...

Main Quest Podcast
Super Mario World: The Obligatory Episode

Main Quest Podcast

Play Episode Listen Later Nov 10, 2025 138:21


What's left to say about Super Mario World? I'm finally doing the damn thing with returning guest Eric Gess (The Unlockables, 9 To 5 Bears). Instead of regurgitating the same analysis, we break the game down by "worlds", exploring its timeless design, hidden secrets, and why it still feels perfect decades later. We're heavy on the nostalgia, dumb jokes, and a few spicy takes on why Mario 3 might not actually be the king. WARP ZONES Guest Intro (2:43) World 1: Previous Histories (12:43) World 2: Discoverability (35:16) World 3: Gameplay (58:30) World 4: Vibes and Presentation (1:15:08) World 5: Legacy (1:36:40) World 6: Throat Goat (1:55:33) World : Final Thoughts (2:3:59) THE SHOW NOTES Find & support my guest over at Unlockables | 9 To 5 Bears Sonic Raving VS Mario Kart World The Main Quest is brought to you by the supporters on Patreon SeekYeWisdom - Chris Coplien - Eric Gess - XeroSam - LowFiveAlex - Vanfernal - Leathco - RyanPlayerOne - Poppy The Masked Keaton - Lars Uncle - B-Ross - Aiden Bisco - Raging Demon - Rob Worthen The intro and outro was supplied by the artist Adhesive Wombat from the 2016 album Sticky Tracks To easily submit your own Retro Recollections or hang out with other like-minded gamers, come join the Discord Subscribe: RSS | YouTube | Apple | Spotify | and More

Nightmare Success In and Out
The Feds Couldn't Break Her Spirit: The Freya Pearson Story

Nightmare Success In and Out

Play Episode Listen Later Nov 6, 2025 93:05


What happens when you refuse to take a plea deal and the full weight of the federal system lands on you?In this explosive episode, Brent Cassity talks with Freya Pearson, whose story takes you from the world of real estate and a lottery client… to a shocking trial, 60-month sentence, and a prison system full of corruption and retaliation.Freya opens up about:Being indicted and going to trial against federal prosecutorsCorruption in the justice system and failures of defenseSurviving Alderson and Aliceville federal prisonsWriting up staff, exposing abuse, and surviving whatever came her wayComing home to rebuild her life as a paralegal and future attorneyThis is a raw, unfiltered story of resilience, accountability, and the power of standing up for yourself when everyone tells you to give up.

The Digital Deep Dive With Aaron Conant
Discoverability in the Age of LLMs With Spencer Millerberg

The Digital Deep Dive With Aaron Conant

Play Episode Listen Later Nov 6, 2025 34:09


Spencer Millerberg is the Founding Partner of DetailPage, which helps brands optimize traffic and gain Amazon market share. He founded OneClickRetail, the original provider of Amazon market share data that was sold to Ascential. As an eCommerce and data analytics expert, Spencer has helped over 650 brands improve sales, margins, and search positions on eCommerce sites. In this episode… In today's digital marketplace, visibility is everything. With AI tools like ChatGPT shaping how shoppers discover products, brands are facing a new kind of competition — one where search optimization meets machine learning. How can companies ensure their products are recommended when customers ask AI what to buy? According to eCommerce and data analytics expert Spencer Millerberg, the key lies in mastering both traditional and generative optimization. He urges brands to speak the customer's language, not their internal catalog terms, and to keep content fresh to trigger algorithmic boosts. By understanding how AI prioritizes retailer and brand content, and by revisiting SEO regularly, brands can secure lasting visibility and growth. In this episode of The Digital Deep Dive, Aaron Conant welcomes Spencer Millerberg, Founding Partner of DetailPage, back to the show to discuss AI-driven discoverability. Spencer explains why retailer content dominates AI recommendations, how quarterly content updates improve search ranking, and why optimizing neglected B SKUs drives major growth.

Publish & Prosper
Building a Landing Page for Your Book

Publish & Prosper

Play Episode Listen Later Nov 5, 2025 49:01 Transcription Available


In this episode, Lauren & Matt simplify your website down to a single landing page with one goal in mind: selling your book. We talk through reasons why you may choose to build a landing page instead of a full website, what you need to consider before building out your page, and how to use different tools and platforms to build your custom page. Tune in now wherever you get your podcasts, or watch the episode on YouTube.Dive Deeper

CRM.Buzz - שיווק, חווית לקוח, טכנולוגיה, דאטה ועוד
יוצרי תוכן - הכירו את הניוזלטרים בתשלום

CRM.Buzz - שיווק, חווית לקוח, טכנולוגיה, דאטה ועוד

Play Episode Listen Later Nov 5, 2025 11:10


ניוזלטרים בתשלוםניוזלטרים חוזרים לאופנה אבל עם טוויסט שמאפשר ליוצרי תוכן לגבות תשלום עבור היצירה שלהם.ראשית מעט רקע: ניוזלטר הוא עלון מידע שמופץ למנויים באמצעות אימייל לקהל מטרה מוגדר ועוסק בנושאים רלוונטיים לקהל זה, כמו חדשות, טיפים או תוכן מעשיר. הניוזלטרים של ימינו נשלחים באימייל ומהווים גירסה "מודרנית" של עלוני מידע שהופצו בעבר בעיקר בדואר רגיל (פיזי), וכיום מופצים באמצעות מערכות דיוור בתדירות קבועה – שבועית, חודשית או אפילו יומית תוך שהם לרוב מתמקדים במתן ערך אמיתי לנמענים, כמו סיפורים מעניינים, דיווחים עדכניים ותוכן מותאם אישית שמטפח נאמנות, מניע טראפיק בחזרה לאתר או לבלוג ומאפשר דיאלוג ישיר על קהל מנויים. ניוזלטר מוצלח מבדיל בין שיווק אגרסיבי לתוכן איכותי, ומשלב לעיתים מוניטיזציה בצורה מאוזנת, תוך הימנעות משיטפון פרסומי שגורם לנמענים להסיר את עצמם מהדיוורים. הניוזלטרים המוצלחים ביותר הם כאלה שנמענים מחכים לקבל אותם וכמו תוכנית (Show), הם מופצים בתדירות קבועה. בשנים האחרונות ניוזלטרים הפכו מסתם משהו אפרורי לדבר החם, כאשר הם אפילו מכונים "המדיה החברתית החדשה" - מדיה ישירה שמאפשרת דיאלוג ישיר ועשיר עם קהל, ללא חסרונות האלגוריתמים המניפולטיביים המאפיינים את הפלטפורמות החברתיות. כאילו כדי להוכיח שזה לא רק הייפ, בשנים האחרונות בוצעו כמה רכישות בתחום הניוזלטרים, כמו רכישת פלטפורמת הניוזלטרים Revue על ידי טוויטר ב-2021, ורכישות של הניוזלטר הפופולרי Morning Brew.שתי הדוגמאות מעידות על חשיבותם של ניוזלטרים ל"כלכלת היוצרים" (creator economy) ועל חשיבותם כערוץ ישיר לתקשורת עם קהל.מרבית הניוזלטרים הם חינמיים ונשלחים ללא תמורה למנויים שביקשו להירשם לניוזלטר (opted-in).בדומה לתופעת ה-Patreon ופלטפורמות אחרות שתומכות ביוצרים, בשנים האחרונות התפתחו ניוזלטרים בתשלום. כלומר, מנויים משלמים דמי מנוי עבור קבלת הניוזלטר, שלרוב יכלול תכנים ייחודיים ובלעדיים.היכולת הזאת משרתת מצוין יוצרי תוכן, חלקם אפילו משפיענים או אנשי תקשורת מסורתית שעשו מעבר מהמדיה המסורתית למדיה עצמאית. לדוגמא, Megyn Kelly, שהייתה מגישת חדשות ומנחה תוכניות טלוויזיה ב-Fox News ולמשך תקופה גם ב-NBC News. או Jim Acosta שעבד לאורך שנים כמגיש ועיתונאי ב-CNN ובתחילת 2025 פתח ערוץ ב-Substack תחת השם “The Jim Acosta Show”הייחודיות של Substack סאבסטאק היא הנער השובב של ג'אנר הניוזלטרים בתשלום ובולטת בייחודיות שלה כסוג של אולר שוויצרי ליוצרים עצמאיים המשלבת ניוזלטרים באימייל, פלטפורמה ליצירת בלוגים, מערכת פודקאסטים, פלטפורמת וידאו וקהילה באקוסיסם אחד, תוך דגש על פשטות תפעול ויכולת גילוי (Discoverability) מובנית דרך רשת המשתמשים הגדולה שלה. בניגוד למתחרות רבות, היא מאפשרת ליוצרים לשלוט בנתוני הקהל שלהם באופן מלא ומאפשרת להם להתחיל לפעול בפלטפורמות שלה בחינם וגביית עמלה של 10%ובתוספת עלות הסליקה של Stripe על מנויים בתשלום.תמיד אפשר לעבור עם רשימת הדיוור לפלטפורמת סאבסטאק או לייצא ממנה את הרשימה כשעוזבים.---CRM.BUZZ הוא בלוג ופודקאסט בעברית העוסקים באימייל מרקטינג, עבירוּת אימיילים ושיווק.יוצר הפודקאסט והבלוג הוא סלע יפה (Sella Yoffe), מומחה בינ"ל לעבירוּת אימיילים ושיווק באימייל, מסייע למדוורים גלובליים, סטרטאפים, סוכנויות אימייל ומערכות דיוור (ESPs) עם מסירות אימייל, אימות

AskAlli: Self-Publishing Advice Podcast
News: Amazon's New Algorithm Shakes Up Book Discoverability While Substack Offers Steadier Path for Authors

AskAlli: Self-Publishing Advice Podcast

Play Episode Listen Later Oct 31, 2025 11:13


On this episode of the Self-Publishing with ALLi podcast, Dan Holloway takes a close look at Amazon's new book discovery algorithm and how it may be impacting indie authors' visibility and sales stability. He contrasts the uncertainty of platform-dependent publishing with the growing reliability of direct sales, particularly through Substack, where income trends show consistent returns for authors building engaged readerships. Dan explains what these shifts mean for indie authors trying to build sustainable careers in a changing marketplace. Sponsor Self-Publishing News is proudly sponsored by PublishMe—helping indie authors succeed globally with expert translation, tailored marketing, and publishing support. From first draft to international launch, PublishMe ensures your book reaches readers everywhere. Visit publishme.me. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

Nightmare Success In and Out
Wrongfully Convicted at 17 to Innocence Pardon: Dieter Tejada's Comeback | Nightmare Success In and Out

Nightmare Success In and Out

Play Episode Listen Later Oct 30, 2025 89:16


At 17, a high-school party turned into a baseball-bat attack—and a life-altering case. Dieter Tejada took a plea to avoid a decade in prison, served time, then rebuilt everything: UConn, Vanderbilt Law, passing the bar—only to discover withheld exculpatory evidence years later. In September 2023, he received a full, unconditional pardon recognizing his innocence.Host Brent Cassity and Dieter dig into why innocent people plead guilty, reentry with an ankle monitor, confronting stigma, and the long road to an innocence-based pardon.HighlightsThe night everything changed (self-defense vs. narrative)Pressure to plead and how the system incentivizes itReentry: college classes, ankle monitor, and resilienceFinding 20+ missing pages in the police reportFrom wrongful conviction to innocence pardon—and what changes nowIf this story moves you, follow, rate, and share to amplify real second chances.Show sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

Nightmare Success In and Out
"Unshackled: Topeka Sam on Transforming Incarceration into Advocacy"

Nightmare Success In and Out

Play Episode Listen Later Oct 23, 2025 68:48


Brent Cassity interviews Topeka Sam on the Nightmare Success Podcast, a true impact leader with an inspiring comeback story. Topeka K. Sam is a nationally recognized leader in criminal justice reform, dedicated to transforming the lives of women and girls impacted by incarceration. After serving time in federal prison herself, Topeka emerged as a powerful voice for change. She is the founder and Executive Director of The Ladies of Hope Ministries (The LOHM), an organization that provides housing, reentry support, and advocacy for formerly incarcerated women.Her story and mission have been featured by major outlets including The Today Show, CNN, The Tamron Hall Show, and The New York Times. Topeka has advised policymakers, including speaking at the White House and testifying before Congress, to advance legislation on prison reform and second chances. Topeka received a Presidential Pardon by President Trump on December 23, 2020.Passionate, fearless, and inspiring, Topeka Sam represents resilience and purpose-driven leadership. Through her advocacy, she challenges the stigma of incarceration and builds pathways of hope, dignity, and opportunity for women returning home. Topeka also does film work highlighting people who need to be released from prison. One of these films featured Alice Johnson that caught the attention of Kim Kardashian. Kim and Topeka teamed up and got President Trump to Pardon Ms. Johnson. Alice Johnson now serves as the Pardon Czar in the Trump Administration.Show sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

Experts of Experience
From Google to GPT: How Search Actually Works in 2025

Experts of Experience

Play Episode Listen Later Oct 22, 2025 52:55


Discoverability isn't “just SEO” anymore. It's the entire customer journey.   VML's Chief Discoverability Officer, Heather Physioc, joins host Lacey Peace to unpack how AI search, LLM overviews, social media channels, and agentic assistants are rewriting how customers find, trust, and choose brands. We cover: the rise of zero-click results and GEO (generative engine optimization), why trust + authority beat content volume, connecting your content supply chain, and where to invest next. Practical, human-centered—and way beyond keyword stuffing. Key Moments00:00 Meet Heather Physioc, VML's Chief Discoverability Officer7:33 What Is a Chief Discoverability Officer?10:07 Discoverability's Role in the Modern Customer Journey13:00 The Biggest Gaps in Marketing and CX Today17:00 From 10 Blue Links to AI Overviews: The Timeline of Discoverability22:00 How AI Overviews Are Changing Search Behavior23:45 Three Shifts Defining the AI Search Revolution27:45 Is This the Death of the Website?28:40 Can We Track What People Search on LLMs?30:53 Does SEO Still Matter in an AI-First World?33:17 What Platforms Actually Matter Most Right Now37:00 Building Trust and Authority in the Age of AI Content40:30 The Content Supply Chain: Why Brands Struggle to Connect the Dots43:33 The New Metrics That Actually Matter for Discoverability45:26 Ad Buying and Sponsored Content in LLM Search48:05 The Next Challenges Every Brand Should Prepare For50:00 AI Assistants and the Rise of the AI Buyer54:25 The One Fundamental Truth About Human Search Behavior –Are your teams facing growing demands? Join CX leaders transforming their AI strategy with Agentforce. Start achieving your ambitious goals. Visit salesforce.com/agentforce Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The BookSmarts Podcast, with Joshua Tallent
Episode 59: AI, Discoverability & GEO: Transforming Book Marketing with Shimmr AI

The BookSmarts Podcast, with Joshua Tallent

Play Episode Listen Later Oct 21, 2025 27:07


Brooke Dobson is Co-Founder and Chief Revenue Officer of Shimmr AI, a fully automated platform for publishers that creates automated advertising for discovery and sales of books. With expertise in economic forecasting, marketing analytics, and AI technologies, Brooke brings a unique view into AI applications in publishing.She joined us on the Booksmarts Podcast to discuss how advancements in AI are transforming book marketing, as well as the importance of metadata and Generative Engine Optimization (GEO), and practical strategies publishers can use to boost discoverability, connect with readers, and enhance their marketing through automation. Learn more about Shimmr, visit their website and be sure to read their recent article—featuring Joshua Tallent: How to Make Your Books AI Discoverable: A Publisher's Guide to GEO.

Nightmare Success In and Out
“Behind the FTX Collapse: A Father's Story of Survival”: Joe Bankman

Nightmare Success In and Out

Play Episode Listen Later Oct 16, 2025 51:48


What happens when your son builds one of the largest crypto empires in history—and then it all comes crashing down?On this episode of Nightmare Success In and Out, Brent Cassity sits down with Joe Bankman, Stanford law professor and father of Sam Bankman-Fried, the convicted founder of FTX. In a candid and emotional conversation, Joe shares what it was like to watch the meteoric rise of FTX, the devastating collapse, and the personal toll it has taken on his family.This is not just a story about crypto or courtroom drama—it's about fatherhood, resilience, and what it means to survive when your worst nightmare becomes your reality. Joe opens up about the weight of public scrutiny, the heartbreak of watching his son fall, and how he and his family are finding a path forward in the shadow of a global scandal.If you've ever wondered how families endure when the spotlight turns harsh, this episode is one you won't forget.Show sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

Nightmare Success In and Out
“Criminal Law, Politics, and Redemption” Meet Lawrence Blackmon

Nightmare Success In and Out

Play Episode Listen Later Oct 9, 2025 39:45


In this episode of Nightmare Success, Brent Cassity interviews Lawrence Blackmon, a defense attorney and state representative from Mississippi. He is the founder and CEO of Legal Ease. They discuss overcoming the impact of past mistakes, and the importance of expungement in helping individuals reintegrate into society. Blackmon shares his personal journey, including an unexpected arrest during college and how it led him to create Expungement AI, a platform designed to assist individuals in clearing their criminal records. The conversation also touches on the challenges faced by those with criminal records, the need for reform in the criminal justice system, and the role of mental health in these discussions. Blackmon emphasizes the importance of empowering individuals through technology and offers advice for those looking to advocate for change in the system. Go to legalease.com to get started with setting yourself free with an expungement.Show sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

Nightmare Success In and Out
"The Man with 9 Lives: The Joseph De Gregorio Story”

Nightmare Success In and Out

Play Episode Listen Later Oct 2, 2025 65:57


In this episode of Nightmare Success, host Brent Cassity interviews Joseph De Gregorio, a former Wall Street trader who faced a life-altering journey through a liver transplant, Federal prison time, and ultimately, redemption. Joseph is lucky to be alive after receiving a liver transplant that had Covid. He was finally released from the hospital ICU after months, and 2 days later he is contacted by the SEC about an investigation that ends up becoming criminal. Joseph shares his experiences of navigating the complexities of the federal justice system, the importance of mitigation strategies, and the lessons learned from his time in prison. He emphasizes the power of personal responsibility, the significance of storytelling in every circumstance, and his commitment to helping others facing similar challenges with his company JN Advisor. jnadvisor.comShow sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

The Jag Show
Chat-Based Editing?! Interview with Riverside's Kendall Breitman

The Jag Show

Play Episode Listen Later Oct 1, 2025 59:55


On September 30th., International Podcast Day, the Podcast Super Friends, welcomed Kendall Breitman, Community Lead at Riverside, with big news on a major product rollout: Riverside's launch of its new chat-based editing tool — the "AI Co-Creator," affectionately nicknamed “Coco” by the internal team. Co-Creator introduces a major shift in how podcasters can handle post-production. Instead of manually editing timelines or transcripts, users can simply type what they want — like “make this episode more engaging” or “cut the part about watermelons” — and Riverside's AI will handle the edits. The tool supports everything from layout changes, B-roll additions, branding overlays, to audio cleanup like EQ adjustments and filler word removal, all with user-guided flexibility. Kendall walks us through the evolution of the tool — how it started as a way to generate show notes and blog posts directly from transcripts, and now powers full post-production editing, video layout automation, and audio enhancements like Magic Audio and Smart Mute. Co-Creator's AI capabilities also include adding royalty-free music, removing background noise, and even dynamically changing video composition based on prompts. While you still have full control to fine-tune manually, the tool helps users speed up their editing dramatically. We also discuss the importance of community feedback. Kendall emphasizes Riverside's commitment to implementing user suggestions quickly, with the Facebook group "Conversation Creators by Riverside" acting as a hub for ideas and feedback. In fact, several features — including the Editor Add-On that lets producers access client accounts — were born directly from community input. The conversation touches on pricing barriers for small-scale producers, the benefits of using iPhones as high-quality second cameras, and the addition of Safari support — making the platform even more accessible. We also explore Riverside's live streaming capabilities, which let creators stream to multiple platforms including YouTube, LinkedIn, Facebook, and custom RTMP destinations — with multi-channel live chat support. Kendall suggests this is a great next step for creators looking to deepen audience engagement, especially as platforms reward live content in their algorithms. Wrapping up, Kendall highlights Riverside's free resources, like the Community Hub (riverside.com/community) and their live workshop series, which showcase workflows from everyday creators. She also teases future updates and encourages everyone to keep checking back — because the features keep rolling out fast. More: https://riverside.com/community Riverside Users Facebook Group: https://www.facebook.com/groups/264571558188791 Superfriends' websites: Johnny Peterson - ⁠⁠⁠⁠Johnny Podcasts⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.johnnypodcasts.com⁠⁠⁠⁠ Catherine O'Brien -⁠⁠⁠⁠ Branch Out Programs ⁠ ⁠⁠⁠⁠https://www.branchoutprograms.com⁠⁠⁠ Jon Gay: Jag Podcast Productions ⁠⁠⁠⁠https://www.jagpodcastproductions.com⁠⁠⁠⁠ David Yas: Pod 617 -⁠⁠⁠⁠ The Boston Podcast Network⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.pod617.com/⁠⁠⁠⁠ Matt Cundill - ⁠⁠⁠⁠The Sound Off Media Company⁠⁠⁠⁠ ⁠⁠⁠⁠https://soundoff.network⁠⁠⁠⁠ 00:00 Introduction to the Podcast and Guests 01:02 Big Announcement: Chat-Based Editing 03:27 Evolution of Riverside's Editing Tools 04:45 Community Feedback and Feature Development 07:51 Introducing the AI Co-Creator: Coco 09:33 CoCreator's Journey and Marketing Assets 10:52 Editing with Coco: Enhancements and Control 12:00 Advanced Editing Features and AI Capabilities 14:03 Audio Enhancements and Magic Audio Features 16:42 Filler Word Removal and Audio Quality 18:54 Maintaining Creative Control with AI Tools 22:32 Exploring Media Board Functionality 23:44 Video Editing Techniques and AI Integration 25:02 Enhancing Video Quality with Creative Edits 26:57 Browser Compatibility and User Experience 27:12 Safari and Cross-Browser Functionality 29:01 Using Mobile Devices for Recording 30:10 Community Engagement and Feature Awareness 31:22 Community Resources and User Feedback 34:05 Understanding Podcaster Needs and Trends 36:42 Challenges in Podcast Promotion and Repurposing 39:10 The Importance of YouTube for Discoverability 42:56 Producer Tools and User Feedback 44:58 Navigating Technical Challenges in Podcasting 47:40 Enhancing Collaboration with Riverside's New Features 49:37 The Rise of Live Streaming in Podcasting 56:59 Riverside's Comprehensive Podcasting Solutions 58:19 Community Engagement and Resources for Podcasters Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nightmare Success In and Out
"Second Acts: Transforming Setbacks into Purpose" with Jeff Grant, Drew Chapin, Brent Cassity

Nightmare Success In and Out

Play Episode Listen Later Sep 25, 2025 53:10


In this episode of the Nightmare Success podcast, Brent Cassity, Jeff Grant, and Drew Chapin discuss the challenges faced by individuals with federal convictions, the importance of community support, and the need for federal expungement laws. Jeff Grant, co-founder of the White Collar Support group, returned home from prison, became an ordained minister, and recently received his law license back to be a practicing attorney. Drew Chapin has been out of prison for 2 1/2 years and has not stopped as the founder of the Discoverability Company that helps people with their online footprint. He has also been a speaker at Yale and other universities. Together, they share personal stories of redemption and the impact of reentry on their lives, emphasizing the significance of advocacy for justice reform and the role of community in overcoming barriers. The conversation highlights the ongoing efforts with the federal expungement initiative to become a federal statute, and always the hope for a more compassionate criminal justice system. The Group discusses the impact the White Collar Support Group, that meets every Monday night at 7pmEST on zoom, provides to justice impacted white collar individuals who are seeking their community to seek support and shared experiences. Jeff shared the information of the upcoming White Collar Conference Saturday October 11th at 9am EST. Keynote Speaker CNN Commentator and Author Jeffrey Toobin: Author of the Book "The Pardon", Brent Cassity Interview of Joe Bankman (Sam Bankman Fried's father) Pardon & Expungement Panel with Prof. Mark Osler, Prof. Doug Berman, Prof.Todd HaughProf. Erin Frey Presents Yale Research Study on Second Chances for PeopleConvicted of White Collar CrimesRestoring Our Dignity Panel with Pamela Winn, Gina Pendergraph, Michael GainesEmcee: Craig StanlandHost: Jeff Grant, Co-host: Drew Chapinto register go to whitecollarconference.comto support the federal expungement initiative go to the federalexpungementinitiative.org go to prisonist.org for information about the white collar support groupShow sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

Nightmare Success In and Out
From Time Served to Voice Heard: Eddie Ellis

Nightmare Success In and Out

Play Episode Listen Later Sep 18, 2025 107:34


In this powerful episode of Nightmare Success In and Out, host Brent Cassity sits down with Eddie B. Ellis Jr., returning citizen, author, and advocate to unpack his personal journey from teenage conviction to lifelong activism. Arrested at age 16 and sentenced to decades in the criminal legal system, Eddie reflects on the transformative path of reentry, the perseverance it took to reclaim his voice, and the ways language and labeling shape not only identity, but opportunity. He shares firsthand what it means to rebuild, the gaps in the system he's worked to repair—especially around solitary confinement, sentencing of youth, and supports for people coming home—and the hope he holds for social change. Listeners will walk away not just inspired by Eddie's survival, but challenged to rethink how we see “success,” justice, and redemption.Show sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

PodCraft | How to Make & Run a Great Podcast
How to Refine Your Podcast Identity: From Vision to Discoverability

PodCraft | How to Make & Run a Great Podcast

Play Episode Listen Later Sep 18, 2025 46:54


What makes a podcast truly discoverable, and how do you uncover the “throughline” that keeps listeners coming back?In this episode, we're joined by Ben Hickman, host of the Reflective Rebels Podcast. Ben shares his vision for capturing extraordinary stories from ordinary people, and the challenges he's facing around podcast identity, discoverability, and staying true to his mission.Together, they explore:Why a clear throughline is vital for long-term growthHow to refine your avatar so your show speaks directly to your ideal listenerThe power of episode titles, format tweaks, and reflective content between interviewsPractical branding and website tips to make your podcast more findableBalancing passion projects with sustainable momentum

Nightmare Success In and Out
When Everything in on the Line: Scott Rosenblum The Art of Criminal Defense

Nightmare Success In and Out

Play Episode Listen Later Sep 11, 2025 59:26


In this episode of the Nightmare Success podcast, host Brent Cassity interviews Scott Rosenblum, a renowned criminal defense attorney with over 42 years of experience with over 450 jury trials. Scott is the President and principal founding member of the Rosenblum, Schwartz, Fry, and Johnson. He is has been compared to the Michael Jordon of the courtroom by Marshall Faulk, on the best running backs in NFL history. They discuss Scott's journey into law, the intricacies of the criminal justice system, and the emotional toll of representing clients. Scott shares insights on the importance of understanding the client-lawyer relationship, the challenges of the federal system, and the need for reform in prosecutorial discretion, and other fixes that are needed in our criminal justice system. The conversation highlights the profound impact that legal outcomes have on individuals' lives and the responsibility lawyers have in navigating these complex situations.Show sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

Nightmare Success In and Out
The Light Burns Bright for Kristen Johnson

Nightmare Success In and Out

Play Episode Listen Later Sep 4, 2025 62:16


In this episode of Nightmare Success, host Brent Cassity speaks with Kristen Johnson, who shares her powerful journey from addiction and incarceration to recovery and community service. Kristen discusses her supportive family, the challenges she faced, and how she turned her life around by helping others. Kristen discusses her initiative, The Light Newsletter, aimed at providing hope to those incarcerated, and she emphasizes the significance of reentry programs and community connections. Kristen shines a light on overcoming shame and finding purpose through being of service to others. Show sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

Marketing Trends
Are You Search Result Ready? Ann Minooka on GEO & the LLM Buying Future

Marketing Trends

Play Episode Listen Later Sep 3, 2025 57:13


What does it take to rebrand a 40-year-old tech giant — and make it relevant for the AI era?Stephanie sits down with Ann Minooka, Chief Marketing Officer at Synopsys, to uncover how she's redefining brand storytelling in one of the most complex spaces in tech. From repositioning a legacy company to pioneering demand generation strategies that deliver real pipeline, Ann shares her full playbook — including how AI is reshaping marketing, storytelling, and the future of customer search behavior.If you're a CMO, marketing leader, or just fascinated by the intersection of AI, storytelling, and strategy, this is one conversation you don't want to miss.Watch the full episode to hear Ann's insights on positioning, growth, and preparing for the next era of agentic buying.Key Moments: 00:00: Who Is Ann Minooka, CMO Of Synopsys? 03:00: The Era of Pervasive Intelligence06:30: Shifting the Brand Narrative10:00: Storytelling & Positioning Playbook14:00: Measuring Marketing Impact22:00: Preparing for the AI & LLM Agentic Future25:00: Content & Storytelling in a Technical Space32:00: Advice for New Marketing Leaders36:00: Rapid-Fire Marketing Questions Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Nightmare Success In and Out
Wrongful Conviction, Freed 13 years later: The Walter Dunn Story

Nightmare Success In and Out

Play Episode Listen Later Aug 28, 2025 84:32


One night everything in Walter Dunn's life changed. In this episode of Nightmare Success, host Brent Cassity interviews Walter Dunn, a man who was wrongfully convicted and spent 13 years in prison. He went to work on his case in the prison law library, and one doctors testimony to the evidence finally set him free. Walter shares his harrowing journey from being a devoted father and community member to facing the nightmare of incarceration. He discusses the challenges of navigating the criminal justice system, the importance of resilience, and how he transformed his experience into a mission to help others. Walter is now an author of the book, Through Innocent Eyes, and a criminal justice speaker to inspire positive change. Walter's story is one of hope, redemption, and the relentless pursuit of justice, emphasizing the need for reform in the legal system and the power of personal growth.Show sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

Nightmare Success In and Out
Voice Silenced, Stifled, Taken Away: Shocking Story of Saffron Gustafson

Nightmare Success In and Out

Play Episode Listen Later Aug 21, 2025 136:05


In this raw and powerful episode of Nightmare Success In and Out, host Brent Cassity interviews Saffron Gustafson, who shares her harrowing journey from a successful business owner of medical clinics to facing federal charges after an FBI raid on her medical business. Eventually she is sentenced to 22 months in prison at the Dublin prison that was eventually shutdown for sexual abuse of women. Saffron Gustafson's story is one of resilience, survival, and reclaiming her voice after years of silence. As the author of My Name Is Saffron: Voices Silenced, Stifled, and Taken Away, she opens up about the struggles that shaped her journey, the systems and circumstances that tried to erase her identity, and the strength it took to fight back. We explore how trauma, injustice, and isolation can strip someone of their voice—and how reclaiming it becomes the ultimate act of freedom. Together, they dive into themes of survival, courage, and the universal search for dignity when the world seems determined to keep you down. This conversation will challenge, inspire, and remind us that it is shocking what someone can adapt to at rock bottom. Saffron reminds us that you have a choice with how you handle your nightmare.Show sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

Nightmare Success In and Out
Surviving War, Cancer, and the DOJ: The Resilient Dr. Rifai

Nightmare Success In and Out

Play Episode Listen Later Aug 14, 2025 59:10


In this episode of Nightmare Success, Brent Cassity interviews Dr. Muhamad Ali Rifai, who shares his incredible journey from surviving a war-torn childhood in Syria to facing a federal investigation in the United States. Dr. Rafi survived machine gun fire as a child. He escaped thyroid cancer and a car crash that should have killed him, but nothing prepared him for going to trial with the United States Government. The Doctor discusses his experiences with raw authenticity, the challenges of navigating the legal system, and the importance of telemedicine. Dr. Rifai, who is both an internist and psychiatrist, was a pioneer of telemedicine. He emphasizes the need for professionals to understand the complexities of the law and shares insights from his own trial, where he was ultimately acquitted of all charges. His big "tip" is do not talk to the investigators, they are professionals. Let your attorney handle all communications. The conversation highlights the power of staying true to your beliefs and the importance of supporting others in similar situations. Dr. Rifai is the author of the book Doctor Not Guilty, and he is the founder of SHIELD that helps professionals through the complicated process of being indicted. Show sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"

The Food Blogger Pro Podcast
Mastering Digital Products and Meta Ads with Tammy Overhoff

The Food Blogger Pro Podcast

Play Episode Listen Later Aug 12, 2025 71:35


Discoverability with Meta Ads, digital product sales funnels, and thinking beyond organic traffic with Tammy Overhoff from Organize Yourself Skinny. Welcome to episode 531 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tammy Overhoff. Mastering Digital Products and Meta Ads Tammy started food blogging in 2011 and has reinvented her business many times over the last 14 years. After taking her food blog full-time in 2014 and being hit hard by one-too-many Google algorithm updates, Tammy knew she needed to make a change to her business so that she was no longer working from a place of desperation. In 2022, she took a step back from SEO and diversified her business by leaning into digital product sales. In this interview, Tammy explains her exact process (including numbers!) for selling digital products, including her Meta Ads strategy. For any creator, it can feel daunting to spend money to reach an audience when social media and organic traffic are free. But Tammy makes a really compelling case for investing in Meta Ads as a different opportunity for discoverability to allow you to think beyond organic traffic for growing your business online. If you're looking to diversify your traffic (hello, who isn't!?) or dive into digital product sales, you won't want to miss this interview. Three episode takeaways: How to run successful Facebook ad campaigns — Tammy breaks down how she fine-tunes the creative elements and messaging in her Meta ads. She highlights the importance of testing different ad variations — exploring various themes, angles, and messaging — and explains when to optimize your ad sets for better performance. How to analyze Facebook ad data effectively — Tammy and Bjork dive deep into the analytics behind Meta ads, discussing key metrics like ROAS (Tammy aims for a range between 1.6 and 1.85). They share real numbers around daily ad spend and email leads, and walk through how to scale your ad budget strategically. While ads can ensure visibility, they emphasize the importance of making sure your content delivers a strong return on investment. How to strategically build and nurture your community — Tammy shares actionable strategies for growing an engaged audience that's ready to buy. She emphasizes the value of offering helpful, problem-solving content and explains how to use email sequences, sales funnels, and automation to build a sustainable business, without burning out. Resources: Organize Yourself Skinny Tasty Digital Eats Reset and Flourish Shop Canva Raptive Future Current by Melyssa Griffin ThriveCart Shopify Intentional Spark FREE Nurture to Sales Primary Funnel Audit Checklist Follow Tammy on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Member Kitchens and Raptive. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Nightmare Success In and Out
Pamela Winn: Prison to Presidential Lifetime Award Winner

Nightmare Success In and Out

Play Episode Listen Later Aug 7, 2025 86:07


What makes someone go from "I can't" to "I can" mindset. Pamela Winn's mindset change came from having a conversation with a friend after returning home from a 78 month Federal Prison Sentence. Pamela Winn earned a scholarship to college and later became a registered nurse before her world came crashing down with a charge of mortgage fraud. She had a miscarriage in custody being shackled with a hard fall. Her journey is one of courage, advocacy, and unshakable resolve. After experiencing firsthand the devastating gaps in our criminal justice system, Pamela turned her pain into purpose, founding RestoreHER, a policy and advocacy organization dedicated to ending the mass incarceration of women and addressing the unique challenges justice-impacted women face. Honored with numerous awards for her leadership, including The Presidential Lifetime Achievement Award in 2023, Forbes 50 Over 50 Impact List, and PBS Short Film Festival Winner "Winn Movie" to name a few. Pamela has become a powerful national voice for dignity, health, and human rights. She added language for women incarcerated in the the First Step Act.In this episode of Nightmare Success In and Out, Brent Cassity sits down with Pamela to explore her personal story, the systemic barriers she's fighting to dismantle, and the hope she's building for women across the country. Show sponsors: Navigating the challenges of white-collar crime? The White-Collar Support Group at Prisonist.org offers guidance, resources, and a community for those affected. Discover support today at Prisonist.org Protect your online reputation with Discoverability! Use code NIGHTMARE SUCCESS for an exclusive discount on services to boost your digital image and online reputation. Visit Discoverability.co and secure your online presence today. Skip the hassle of car shopping with Auto Plaza Direct. They'll handle every detail to find your perfect vehicle. Visit AutoPlazaDirect.com "Your personal car concierge!"