Podcasts about overviews

256 | Andre Alpar ist die deutsche SEO-Legende und Rocket Internet Veteran.Partner dieser Folge:HOLVIFinanzen für kleine Unternehmen: Von Chaos zu Klarheit mit HOLVI - Das kostenlos Holvi Flex Konto ist perfekt für Solopreneure, Freelancer und Unternehmen, die wachsen wollen. ⁠www.holvi.com⁠ClockodoDas Time-Tracking-Tool unserer Wahl. ⁠⁠https://www.clockodo.com/⁠optimisten⁠ Gutschein-Code: optimisten25 für 25% Rabatt.Mach das 1-minütige Quiz und finde eine Geschäftsidee, die zu dir passt: digitaleoptimisten.de/quiz.Learnings**Generative Engines unterscheiden**Im Gespräch wird zwischen dem reinen LLM, einem Chatbot und Overviews unterschieden; diese drei Typen arbeiten unterschiedlich und nutzen unterschiedliche Informationsquellen. Endnutzer erleben dadurch verschiedene Erfahrungen beim Suchen und Antworten. Wer Strategien für AI-gestützte Sichtbarkeit plant, sollte diese Unterschiede kennen, um passende Tools und Vorgehen auszuwählen.**Das Playbook Geo**Im Gespräch wird ein Framework aus Strategie, Technik, Content und Offpage vorgestellt, um in ChatGPT und Co. sichtbar zu werden. Zuerst Strategie klären, dann Technik sicherstellen, Content vorbereiten, Offpage-Signale aufbauen. **Offpage ist entscheidender Hebel**Offpage-Erwähnungen in reputationsstarken Publikationen bleiben relevant. Das Matcha-Tea-Experiment demonstriert, dass Offsite-Aktionen die AI-Sichtbarkeit beeinflussen können. Für Marken bedeutet das: Reputation und Nennung außerhalb der eigenen Seite weiter strategisch pflegen.**AI-Traffic konvertiert besser**AI-Traffic konvertiert 4x besser als organischer Google-Traffic. Gleichzeitig nutzt AI-Systeme den Funnel differenziert (stärkere Nähe zu Entscheidungen). Unternehmen sollten daher AI-Traffic gezielt nutzen, aber Langzeitwirkungen und Abhängigkeiten bedenki; die Qualität der Interaktion ist wichtiger als reiner Traffic.KeywordsGenerative Engine OptimizationAI-gestützte SucheLLM-basierte SucheOffpage-OptimierungContent-Strategie AIwie funktioniert Generative Engine OptimizationUnterschiede zwischen LLM-basierter Suche und konventioneller SucheAuswirkungen von AI Overviews auf CTRJevens Paradox ErklärungMatcha Theos Experiment AI-SEOKnowledge Graph von GoogleMarkennennung als Offsite-Signal in AI-SystemenVertrauen in AI-AntwortenOffpage Signale in AI-Umgebungen

SEO is dead — or so they keep saying. They've been saying it for 20 years. It's not dead. It's evolving, and if you don't adapt, you'll get left behind. Trevor Mauch, CEO of Carrot.com, is back on the show — and this time we're going deep on how AI is changing the way motivated sellers and buyers find you online. Google searches have nearly doubled in the past year. ChatGPT is sending real leads to websites right now. And the good news? A lot of what already works in SEO still works in AI search. Trevor breaks down exactly what you need to change — from entity-based content and FAQ sections to Chamber of Commerce backlinks and building your own AI-powered content engine that sounds like you. Connect with Trevor here.  

Google processes over 8.5 billion searches a day, and if you're one of the millions of people contributing that figure, you may want to be wary of the results you choose to consume. Newstalk's Technology Correspondent Jess Kelly joined Anton to explain why.

Dave and Jon talk all things early rounds in Dubai and Santiago. Jon is in Dubai this week! 13:10 ATP Dubai Tournament Overview16:20 ATP Dubai Draw Talk26:48 Draper/Halys29:40 FAA/Zhang33:54 Lehecka/Fils36:41 Bergs/Brooksby41:50 Tsitsipas/Humbert46:22 ATP Santiago Tournament Overview49:36 ATP Santiago Draw Talk59:26 Moller/Burruchaga1:02:32 Pellegrino/Barrena1:06:10 Passaro/Vallejo

Google processes over 8.5 billion searches a day, and if you're one of the millions of people contributing that figure, you may want to be wary of the results you choose to consume. Newstalk's Technology Correspondent Jess Kelly joined Anton to explain why.

In this episode, we're diving into the "hellscape" (as we like to call it) of Google's AI Overviews and the rise of zero-click searches. While Google is celebrating record search revenue, publishers are seeing traffic drops of up to 38% as AI "sucks up" content and keeps readers from ever hitting your site.We break down a real-world case study of The Fisherman, a niche publisher that successfully pivoted by tightening their walls and leaning into their true superpowers: Content and Audience

One threat actor responsible for 83% of recent Ivanti RCE attacks Google's AI search overviews manipulated by scammers Microsoft warns of DNS-based ClickFix attack that uses Nslookup Get the full show notes here: https://cisoseries.com/cybersecurity-news-ivanti-actor-identified-search-overviews-manipulated-clickfix-leverages-nslookup/ Huge thanks to our sponsor, Conveyor I'll tell you two things Conveyor can't help you with. Conveyor will not make security questionnaires fun and it will not make your sales team stop asking you questions. But it did help Alteryx support half a billion dollars in enterprise deals with the same 4 person team. All they did was get an AI trust center and use Conveyor's AI agent to complete questionnaires. If that's enough, you know where to go. www. conveyor.com.

Dave and Jon are back to talk the 3 sites across the world this week!3:52 ATP Doha Tournament Overview7:35 Doha draw talk 12:40 Choinski/Mensik18:08 Fils/Majchzrak21:20 Shang/Medvedev24:18 Alcaraz/Rinderknech, Sinner/Machac26:24 Lehecka/Brooksby30:11 ATP Rio Tournament Overview32:04 Rio Draw Talk40:00 Ugo Carabelli/Burruchaga43:47 Comesana/Etcheverry46:00 Berrettini/Sonego49:39 Martinez/Dzumhur53:24 ATP Delray Beach Tournament Overview56:20 Delray Draw Talk 1:03:35 Quinn/Jodar, Spizzrri/Diallo

Dave and Jon are back to cover all things early rounds in Rotterdam and BA! 2:50 Rotterdam Tournament Overview6:38 Rotterdam Draw Talk14:09 Hurkacz/Bublik16:49 Khachanov/de Jong19:52 Bergs/Marozsan 21:52 Fils/de Minaur24:54 Rapid Fire thoughts25:36 Buenos Aires Tournament Overview29:09 BA Draw Talk37:36 Altmaier/JM Cerundolo40:43 Burruchaga/Djere44:06 Diaz Acosta/Tabilo48:06 Kopriva/Barrena

　編集部のトレンド・キーワード解説を音声で聴けるポッドキャスト。前半の最新トレンドをチェックする「WEEKLY TREND KEYWORDS」では、室内などに飾る木の枝を定期的に届けるサブスクリプションサービス「SiKiTO（シキト）」の「枝もの定期便」をピックアップ。後半は「AI Overviewsに負けない　メルマガ再強化」をお送りします。AI（人工知能） Overviewsやチャット型AIの普及により、SEO（検索エンジン最適化）の効果が薄れつつあるなか、既存顧客に直接情報を届けられるメールマガジンが再注目されています。AI時代でも読まれる・売れるメールマガジンについて、日経クロストレンドの小林直樹副編集長を交え紹介します。解説は日経クロストレンドの中村勇介編集長。

This week, we covered more ongoing Google search ranking volatility - January was a heated month. Google AI Overviews show more button officially flows to AI Mode...

In this episode of the SEO 101 Podcast, Scott Van Achte covers the latest on ChatGPT paid ads, organic search traffic trends, and the impact of AI overviews; especially misinformation in health topics. He discusses local keyword search behavior in ChatGPT, core web vitals' limited effect on AI rankings, LLMs.txt usage, and key insights on impressions in Google Search Console.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Diese Episode wird u.a. von mobile.de unterstützt. mobile.de sucht einen Senior Technical SEO Manager. Die Jobbeschreibung und wie ihr euch bewerben könnt, findet ihr unter folgenden Link: https://www.linkedin.com/jobs/view/senior-technical-seo-manager-f-m-d-at-mobile-de-4362489785/---------------------Die Welt der Suche verändert sich radikal: Benjamin Szturmaj von Sixt gibt in dieser Episode exklusive Einblicke, wie ein globales Unternehmen auf Google AI Overviews (AIO) und den AI Mode reagiert. Er erklärt das Phänomen des „Krokodilmauls“ (steigende Impressions bei sinkenden Klicks), warum technisches SEO durch LLMs wieder an Bedeutung gewinnt und wieso die eigene Reputation auf Plattformen wie Reddit plötzlich geschäftskritisch ist. Ein Deep-Dive in modernes SEO-Management, von der Datenanalyse bis zur strategischen Content-Optimierung entlang des gesamten Marketing-Funnels.Key Takeaways​Das Krokodilmaul-Phänomen: Informative Suchanfragen (Top-of-Funnel) verlieren durch AI Overviews massiv an Klicks, während die Impressions steigen.​Qualität vor Quantität: Nutzer, die über AI-Engines kommen, weisen oft eine höhere Konversionsrate auf als Nutzer aus anderen Kanälen.​Technik ist die Basis: LLMs und AI-Crawler haben oft Probleme mit JavaScript-Rendering; eine saubere Headline-Hierarchie und strukturierte Inhalte (Chunking) sind essenziell für die Sichtbarkeit.​Reputation als SEO-Hebel: In der AI-Suche werden externe Quellen wie Reddit, Foren oder Vergleichsportale zum entscheidenden Faktor für die Markenwahrnehmung (Sentiment).​Vom SEO-Text zum Produkt-Experten: Es reicht nicht mehr, nur Keywords zu bedienen. Produkte müssen für verschiedene Use Cases (z. B. "Auto für Wohnwagenzug") im Detail erklärt werden, um bei komplexen AI-Prompts zu erscheinen.Chapter00:00 – Begrüßung und Vorstellung Benjamin Szturmay (Sixt)02:11 – Der reale Impact von AI Overviews auf das Business04:05 – Unterschiede in der AI-Adaption: USA vs. Europa05:11 – Strategische Datenanalyse: Sprechen die KIs richtig über uns?06:48 – Die Herausforderung der Informations-Konsistenz im Netz08:25 – Wettbewerbsanalyse in der AI-Suche09:20 – Warum Top-of-Funnel Content für die Domain-Relevanz bleibt13:18 – Entscheidungsfaktoren im Middle-of-Funnel14:58 – Funktionierende Content-Typen: Listicles und Chunking16:15 – Gutes SEO heute: Technik, Rendering und interne Verlinkung18:20 – Die Rolle von strukturierten Daten für AI Search20:18 – Tracking in einer volatilen Welt: Vom Keyword zum Sentiment22:18 – Scroll-to-Text Tracking zur Traffic-Unterscheidung25:07 – Strategie für Detailseiten und spezifische User-Use-Cases27:26 – Zukünftiger Einfluss des AI Mode (AIO)31:43 – Die wachsende Bedeutung von Reddit und externer PR36:17 – Personalisierung und Markenwerte (Fun, Bold, Premium)39:45 – Fazit und Experten-Empfehlung für Enterprise Brands

Episode Overview (Season 5, Episode 2)In this episode, we're talking about the part most companies skip: execution.You've built your 2026 plan—now you have to run it long enough to work, especially if you're a newer or smaller company competing in a mature market. We break down why consistency and patience are the real growth edge, and how to avoid the trap of changing strategies every time results don't show up immediately.Then we shift into what's changing fast in marketing: traditional keyword-based SEO is evolving. It's no longer just about ranking on the SERP—visibility is moving toward domain authority, trust signals, and content that gets surfaced inside AI Overviews, ChatGPT-style searches, and voice assistants.Why most growth plans fail (and how to stay locked in long enough to win)The mindset shift from “chasing keywords” to building authorityWhat domain authority actually means for local service businessesA practical authority-building plan: technical trust, local proof, content, and off-site signalsA step-by-step roadmap to show up in:AI OverviewsChatGPT search experiencesVoice search (Siri, Alexa, Google)If you want to win in 2026, stop looking for a new tactic every week. Build the foundation, stack proof, publish answers that match real customer questions, and stay consistent long enough for authority to compound.

Dave and Jon are back to talk all things early rounds in Adelaide and Auckland! 7:20 Adelaide Tournament Overview8:32 Adelaide Draw/Outrights15:28 Quinn/Fucsovics 18:36 Atmane/Humbert20:02 Korda/Kokkinakis23:03 Altmaier/Munar26:33 Machac/Duckworth30:11 Nakashima/Dzumhur31:44 Auckland Tournament Overview 34:55 Auckland Draw/Outrights38:55 Royer/Comesana41:57 Baez/Nava46:09 Spizzirri/Mannarino48:54 Borges/EtcheverryDM me @mp9tennis to get set up on SX BetJoin Steve's Discord w/ a free 7 days trial

Search is changing fast. With AI overviews now appearing in the majority of Google results, the rules of visibility are being rewritten in real time. In this episode, Daniel Rowles explores what answer engine optimisation actually means in practice, and how marketers can adapt without chasing myths, hacks, or constantly shifting theories. Drawing on real testing from Target Internet over the past year, this episode cuts through the noise around GEO, AEO, and SEO to focus on what genuinely works. The result is a practical framework for improving visibility both in traditional organic search and within AI-powered results, particularly Google's AI overviews. If you are worried about falling click-through rates, changing user behaviour, or how large language models decide what to reference, this episode provides clear, grounded guidance. Rather than treating AI search as a black box to be cracked, Daniel reframes it as a probability system influenced by clarity, credibility, and consistency. The five techniques covered here are designed to future-proof your content strategy while still delivering value to real users today. In This Episode Why the industry cannot agree on GEO vs AEO, and why the distinction matters less than you think What current data tells us about AI overviews, click-through rates, and changing search behaviour How question-led content aligns with the way people now search using AI Why inverted pyramid writing is suddenly more important than ever How digital PR and brand mentions influence entity reputation in AI systems The growing role of advocacy, reviews, and online sentiment in visibility Why multimodal content is becoming a core ranking signal, not a nice-to-have How schema markup removes ambiguity for search engines and large language models Where to focus your effort while Google's AI results are still evolving rapidly Key Takeaways Answer engine optimisation overlaps heavily with traditional SEO, so doubling down on fundamentals is still smart Clear, direct answers to specific questions improve your chances of being referenced by AI Brand visibility is no longer just about links, but about being mentioned in the right contexts Positive sentiment and third-party validation increasingly influence AI recommendations Publishing content in multiple formats strengthens your overall search footprint Structured data helps machines understand your content, and humans engage with it more easily

This week in search, we covered an update on the Google December 2025 core update. Google Search traffic to news publishers continues to vanish, but there is Google Discover. A report shows Google has deleted a ton...

https://zecamedia.com/AI summaries and zero-click results are reshaping how customers evaluate businesses. Discover how search behavior is shifting and what helps SMBs stay visible. Zeca Media City: New York Address: 1178 Broadway Website: https://zecamedia.com/

Discover why 46% of Google searches have local intent and how Denver businesses can dominate Google Maps rankings through strategic optimization. Learn the three core factors that determine local pack visibility and the surprising role AI search plays in 2025. Anew Media Group City: Aurora Address: 14901 E Hampden Ave Website: https://www.anewmediagroup.com/

In today's MadTech Daily, we cover Disney and OpenAI striking a deal to bring characters to Sora, Google testing AI article overviews on certain Google News pages, as well as a look at Meta's shift from open-source to revenue-driven AI.

The company added relevance-ranked summaries that emphasize the most important storyline elements. Users say it simplifies reading. Publishers worry it may influence how stories must be written.Get the top 40+ AI Models for $20 at AI Box: ⁠⁠https://aibox.aiAI Chat YouTube Channel: https://www.youtube.com/@JaedenSchaferJoin my AI Hustle Community: https://www.skool.com/aihustleSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we break down Google's experiment with AI-generated article overviews appearing on select publishers' Google News pages. We explore what this test means for readers, publishers, and the broader future of AI-assisted news discovery.Get the top 40+ AI Models for $20 at AI Box: ⁠⁠https://aibox.aiAI Chat YouTube Channel: https://www.youtube.com/@JaedenSchaferJoin my AI Hustle Community: https://www.skool.com/aihustleSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most marketers track their AI visibility… but have no idea what to do next.This episode shows the exact GEO strategy to actually increase your mentions in ChatGPT and Perplexity.In this episode, we show you exactly how to implement GEO (Generative Engine Optimization) the strategy brands are using to increase their mentions inside LLM answers.You'll learn:Why most AI rank trackers are inaccurate and how we rebuilt Tracker to scrape real results (not API hallucinations)How to turn visibility data into action — what content to publish, what topics to prioritize, and where your gaps really areThe GEO Pyramid and why 90% of marketers focus on the wrong tacticsHow to find the exact pages LLMs are citing — and how to influence them with targeted content and outreachWhy you MUST choose bottom-of-funnel topics if you want actual pipeline from AIA step-by-step walkthrough of improving visibility for a real company using owned content + targeted citation outreachIf you want a clear, repeatable strategy for ranking in ChatGPT, Perplexity, and Google AI Overviews, this episode breaks it down.

In today's MadTech Daily, we cover Google denying a 2026 ads plan for Gemini, the EU probing Google's AI search summaries, and Uber turning rider and delivery data into ad insights.

This week on Marketing O'Clock: Google's latest test blends AI Overviews with AI Mode. Also, PMax reporting now reveals how Search Partner traffic performs.Nils Rooijmans - LinksFree Google Ads Scripts Library - The Ultimate List – Nils RooijmansMy Daily Newsletter with tips & tricks:https://nilsrooijmans.com/daily/Custom GPT: Google Ads Script Senseihttps://tinyurl.com/ScriptSenseiVisit us at - https://marketingoclock.com/

Sterz, Christoph www.deutschlandfunk.de, @mediasres

In this episode, we unpack Google's experiment to combine AI Overviews with AI Mode into a unified experience. We look at what this shift could mean for users, search behavior, and Google's broader AI strategy.Get the top 40+ AI Models for $20 at AI Box: ⁠⁠https://aibox.aiAI Chat YouTube Channel: https://www.youtube.com/@JaedenSchaferJoin my AI Hustle Community: https://www.skool.com/aihustleSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On today's MadTech Daily, we cover Anthropic hiring IPO counsel in its race against OpenAI, Mistral unveiling new AI models, as well as Sam Altaman declaring ‘code red'. We also discuss Google testing AI overviews blended with AI mode, and Eventbrite being acquired by Bending Spoons. 

Is your business ready for a world where 50% of search queries involve AI?The digital landscape is shifting fast. We are moving from a world of traditional Google rankings to a "Zero-Click" environment dominated by AI Overviews, ChatGPT, and Voice Search. If you are still relying solely on old-school SEO playbooks, your content is at risk of becoming invisible.In this episode I break down the confusion between AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). I reveal why these aren't just buzzwords, but the two sides of the same coin that will determine your digital visibility in 2025 and beyond.Tune in to discover:The Critical Difference: What separates AEO (Extraction) from GEO (Synthesis) and why you need a hybrid strategy to win at both.The "Zero-Click" Reality: How to measure success when users get their answers without ever visiting your website (and why that actually builds more brand authority).5 Foundational Strategies: The specific steps you can take today—from "Answer-Focused Content" to "Entity Optimization"—to make your brand machine-readable and trustworthy.The Local SEO Pivot: Why NAP consistency and Google Business Profiles are non-negotiable for voice search visibility.Actionable Checklist: 7 immediate steps to audit your content and future-proof your digital marketing strategy.Whether you are a marketing professional, an entrepreneur, or a local business owner, this episode provides the roadmap you need to become the trusted source that AI cites and customers trust.Key Highlights:Intro: The confusion between AEO and GEO.Why the old SEO playbook isn't enough anymore.AEO vs. GEO: Extraction vs. Synthesis explained.The 5 Core Principles for AI Visibility.Specific tactics for Local Business owners.How to measure success in an AI world (Impressions vs. Clicks).The 7-Step Action Plan to implement today.Links & Resources Mentioned:Join the Digital First Group Coaching Membership: nealschaffer.com/membershipContact Neal: neal@nealschaffer.comNeal's Website: nealschaffer.comThe Ask Neal AI Framework: https://podcast.nealschaffer.com/episode/the-asknealtm-framework-7-steps-to-make-ai-sound-like-you-not-a-robotMarcus Sheridan's "They Ask, You Answer" book: https://amzn.to/48MT4PpSubscribe & Review:If you enjoyed this episode, please subscribe and leave a review! It helps me bring you moLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

In this episode, we're joined by Mahdavi Singh Deputy Director of the Thurman Arnold Project and Resident Fellow at the Information Society Project at Yale Law School to discuss how Google's integration of A.I. overviews could extend its search monopoly and the legal arguments that it could violate antitrust law.

Dave and Jon are back to talk all things early rounds in Metz and Greece. 5:18 ATP Metz Tournament Overview7:53 Metz Draw Talk19:02 Berrettini/Halys25:07 Royer/Norrie28:23 Tien/Blanchet30:44 ATP Athens Tournament Overview 33:05 Athens Draw Talk40:25 Majchzrak/Kecmanovic 41:25 Fearnley/Dzumhur 43:15 Opelka/MarozsanJoin SX Bet and use their Market Maker Rewards for Pre-Match markets — with Live Market Making Rewards coming soon. Look for

From AI Overviews to zero-click search and plummeting site analytics, hospital marketers are struggling with a new digital reality. Google's latest AI-powered features and rival platforms like ChatGPT, Gemini, Perplexity and Claude have upended SEO strategy, with some hospitals losing up to 50 percent of their web traffic overnight. How do you ensure your organization shows up, stands out, and stays trusted in this rapidly evolving search landscape?

80% of consumers now rely on zero-click results, reducing organic traffic by 25% despite maintained visibility. Lindsie Nelson, VP of SEO at Symphonic Digital, manages SEO strategy for an agency overseeing $70 million in media spend across 300 enterprise clients, demonstrating measurable ROI growth even as traditional metrics decline. She presents frameworks for transitioning from impression-based forecasting to first-party revenue attribution, implementing custom AI agents for competitive analysis while maintaining human validation protocols, and establishing executive communication strategies that prioritize business impact over vanity metrics.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Know that AI-generated answer at the top of your Google search results? Curious about whether you should adjust your search optimization techniques to show up in that space? Well, those answers, called AI Overviews, are changing everything about how people find businesses online. Today, SEO expert Emily Gertenbach joins me on Talk Copy to Me to break down what AI Overviews actually are, how they differ from traditional search results, and whether showing up in them is even right for your business. We'll cover the pros and cons for product-based versus service-based businesses, how AI Overviews are changing user behavior (spoiler: people aren't clicking as much anymore), and the practical steps you can take to optimize your existing content.If you've been panicking about whether you should try to show up in AI Overviews or how to even make that happen, this conversation will give you the clarity you need to make strategic decisions for your business.__________________________________________EPISODE 165.Read the show notes and view the full transcript here: Coming Soon______________________________________________Get to know our guest expert, Emily GertenbachEmily is a search engine optimization consultant, freelance writer, and AI skeptic who has spent the past 15 years creating readable, relatable SEO content for B2B that ranks highly … and stays at the top of search results (and in LLM chats). Her clients include small, hyper-local agencies and internationally-recognized brands alike. She believes, and proves, that every brand can connect to their ideal clients in search using human-centered, well-written content that transcends changes in Google algorithms and search technology. When you're done listening to this episode, I highly recommend you check out Emily's Gertenbach's guide, A Very Simple Stress-Free Guide to Artificial Intelligence. She has a great way of explaining in-depth topics in an easy-to-understand way. Click the link above or copy and paste what's here: https://www.egcreativecontent.com/books-and-guides/Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and productsWant to keep talking copy? Send me a text message!

In this episode of SEO 101, Ross Dunn and Scott Van Achte cover the WPBakery vulnerability, Google's changes to ranking report tools, optimization tips for AI and generative search, LLM visibility tracker accuracy, local SEO updates for Bing Places and Google Local Pack, the impact of fake dates on AI rankings, and best practices for content credibility.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Search is evolving rapidly, and Google's AI Overviews are at the heart of this transformation. In this episode, we break down how these tools are shaping how people access and process online content. It's a look at search like you've never heard before. It brings attention to AI search monetization potential. We reflect on how this trend might influence future search engines globally.Get the top 40+ AI Models for $20 at AI Box: ⁠⁠https://aibox.aiAI Chat YouTube Channel: https://www.youtube.com/@JaedenSchaferJoin my AI Hustle Community: https://www.skool.com/aihustleTo recommend a guest email: guests(@)podcaststudio.com

Robby Stein is VP of Product at Google, where he oversees the core products of Google Search—including the new AI Overviews, AI Mode, search ranking, Google Lens, and more. Previously, he led consumer products at Instagram, where he and his teams built Stories, Reels, Close Friends, and other key features now used by billions.What you'll learn:1. Why Google's AI products are suddenly taking off after years of perceived stagnation2. How AI is expanding Search rather than replacing it, contrary to what many predicted3. The three core product principles that have helped Robby build multiple billion-user products4. Inside Instagram's decision to build its own version of Snapchat Stories5. His mantra of “relentless improvement”6. How Google developed AI Mode from concept to launch in just one year7. Why most teams give up too early on potentially transformative products—Brought to you by:• Vanta—Automate compliance. Simplify security: https://vanta.com/lenny• Jira Product Discovery—Confidence to build the right thing: https://atlassian.com/lenny/?utm_source=lennypodcast&utm_medium=paid-audio&utm_campaign=fy24q1-jpd-imc• Orkes—The enterprise platform for reliable applications and agentic workflows: https://www.orkes.io/—Transcript: ⁠https://www.lennysnewsletter.com/p/how-google-built-ai-mode-in-under-a-year⁠—My biggest takeaways (for paid newsletter subscribers): ⁠https://www.lennysnewsletter.com/i/175041217/my-biggest-takeaways-from-this-conversation⁠—Where to find Robby Stein:• X: https://x.com/rmstein• LinkedIn: https://www.linkedin.com/in/robbystein/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Robby Stein(04:46) Google's recent success with AI(06:08) The evolution of Google Search(09:41) AI Mode and its impact(15:30) The rise of AEO(18:50) Building successful AI products(21:31)   Embodying relentless improvement(30:10) Lessons from Instagram Stories(35:20) Driving growth in established products(40:08) Balancing optimization and innovation(43:39) The journey of AI Mode: From launch to expansion(48:05) Organizational changes and urgency(49:51) AI Mode vs. competitors(51:35) Core product principles(57:07) Instagram's Close Friends feature(01:03:01) The importance of resources in development(01:06:39) AI corner(01:11:19) Curiosity and learning(01:15:01) Lightning round and final thoughts—Referenced:• Google Gemini: https://gemini.google.com/app• Nano Banana: https://aistudio.google.com/models/gemini-2-5-flash-image• Chat GPT: https://chatgpt.com/• Perplexity: https://www.perplexity.ai/• Google Lens: https://lens.google/• AI Google search: https://www.google.com/ai• Why ChatGPT will be the next big growth channel (and how to capitalize on it) | Brian Balfour (Reforge): https://www.lennysnewsletter.com/p/why-chatgpt-will-be-the-next-big-growth-channel-brian-balfour• Alex Rampell on X: https://x.com/arampell• A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype): https://www.lennysnewsletter.com/p/a-4-step-framework-for-building-delightful-products• Look broader, look closer, think younger: Tony Fadell speaks at TED2015: https://blog.ted.com/look-broader-look-closer-think-younger-tony-fadell-speaks-at-ted2015/• Jobs to Be Done: https://www.christenseninstitute.org/theory/jobs-to-be-done/• The ultimate guide to JTBD | Bob Moesta (co-creator of the framework): https://www.lennysnewsletter.com/p/the-ultimate-guide-to-jtbd-bob-moesta• Rinstagram or Finstagram? The curious duality of the modern Instagram user: https://www.theguardian.com/technology/2016/sep/26/rinstagram-finstagram-instagram-accounts• V03: https://v03ai.com/• Pirate GPT: https://www.kickstarter.com/projects/silentmeditation/pirate-gpt/• The Bear on Hulu: https://www.hulu.com/series/the-bear-05eb6a8e-90ed-4947-8c0b-e6536cbddd5f• Dune on HBO Max: https://www.hbomax.com/movies/dune/e7dc7b3a-a494-4ef1-8107-f4308aa6bbf7• Top Gun: Maverick: https://www.imdb.com/title/tt1745960/• Purple pillows: https://purple.com/pillows• Avocado pillow: https://www.avocadogreenmattress.com/products/green-pillow• Justin Bieber's website: https://www.justinbiebermusic.com/• Scooter Braun's website: https://scooterbraun.com/—Recommended books:• Competing Against Luck: The Story of Innovation and Customer Choice: https://www.amazon.com/Competing-Against-Luck-Innovation-Customer/dp/0062435612• The Design of Everyday Things: https://www.amazon.com/Design-Everyday-Things-Revised-Expanded/dp/0465050654• Aurora: https://www.amazon.com/Aurora-High-Stakes-Survival-Navigate-Darkness/dp/0062916475• Project Hail Mary: https://www.amazon.com/Project-Hail-Mary-Andy-Weir/dp/0593135202—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com

What happens when Google shifts from being a search engine to an answer engine?

Back from a short summer break, Stephen and Arvind return with a brand-new Sync Up episode—spotlighting audio overviews in OneDrive. From quick summaries to full podcast-style recaps, this new Copilot feature transforms how you catch up on documents. Joining the conversation are Cass Weber and Cammi Mejia from the OneDrive team, who share the inside story of bringing Audio Overviews to life: the pivots they made along the way, the challenges of testing AI outputs, and even a few laugh-out-loud moments (pirate voices included). Whether you're on the go, pressed for time, or just looking for a smarter way to digest dense content, this episode has something for you.   ▶️  Subscribe to SyncUp on YouTube   Stephen Rice | LinkedIn | co-host Arvind Mishra | LinkedIn | co-host Cass Weber | LinkedIn | guest Cami Mejia | LinkedIn | guest OneDrive | Twitter | Blog | Newsletter

The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   How Rolling Stone is Suing Google Over AI Overviews, Q&A (Darian Chwialkowski, Third Stage Consulting) Why Do Digital Transformations Fail? What Do Smart Business Leaders Know About AI Success?   We also cover a number of other relevant topics related to digital and business transformation throughout the show.  

This week's World of DaaS LM Brief covers the lawsuit filed by Penske Media Corporation, parent of Rolling Stone, against Google over its AI Overviews feature. PMC argues that these AI-generated summaries siphon traffic and revenue from publishers by removing the need for users to click through to original articles. The case raises major questions around copyright, fair use, and the long-term sustainability of the publishing industry as Google positions itself as the primary “answer engine.”Listen to this short podcast summary, powered by NotebookLM.

This week we covered the completion of the Google August 2025 spam update and then we saw ranking volatility heat up again post spam update. Google Search Console impressions are impacted by Google blocking bots...

NotebookLM's new Video Overviews will generate a slideshow video based on your sources. Here's the result generated from approximately 1,500 words of Homer's The Odyssey.

Megan chats with Ty Kilgore about why most SEO strategies fail and what it really takes to see lasting traffic growth in 2025 and beyond. Ty Kilgore is your go-to SEO and Digital Marketing guru with over 16 years of experience under his belt! Ty is all about getting results, having successfully boosted rankings for more than 1000 sites across 40+ industries, including big names like Verizon, Dell, and Mary Kay. In 2018, he founded Everything Digital Marketing to share his passion and help small business owners navigate the often-confusing world of SEO. When he's not diving into SEO strategies, you'll find him enjoying life in sunny Austin, Texas, with his three amazing kids and his wife. Feeling stuck in an SEO rut? You're not alone. Ty delivers a must-hear reality check on what's working in SEO today, what's outdated, and how to rebuild your strategy with precision. From content formatting to intent-based keyword research and the impact of AI overviews, this episode is packed with actionable insights and mindset shifts that will reignite your traffic game. Key points discussed include: - AI overviews aren't the end: Learn which types of content will thrive even as AI summaries take over simple search queries. - Your domain rating matters: Understand how your DR impacts how many changes your posts need to rank and why lower DR sites need deeper optimization. - Intent is everything: Stop chasing keywords that won't convert, focus on what real people are actually searching for. - Format your posts like a pro: Mobile readability, F-pattern eye movement, and bolded content all play a role in engagement and rankings. - Stop writing like a textbook: Inject your POV in the first few sentences to stand out and keep readers scrolling. - Update with strategy, not guesswork: You need more than a few keyword tweaks, Ty breaks down a system of "levers" to test and refine. - Video gives you an edge: Use YouTube shorts and embedded video to boost visibility and authority in the SERPs. - Don't give up too soon: SEO recovery often happens after a core update, your job is to prep the content so it's ready when it counts. If You Loved This Episode… You'll love Episode 713: Will Google Kill Your Blog? The New Rules of SEO, Content, and Audience Growth With Ryan Robinson Connect with Ty Kilgore Website | Instagram | Facebook

On today's podcast episode, we discuss if Google is actually fending off the AI search competition, what its AI Overviews are doing to search behavior, and why growing AI search usage might not necessarily translate into a booming ad business. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings, Jeremy Goldman, and Principal Analyst, Yory Wurmser. Listen everywhere you find podcasts and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-google-ai-overviews-turned-one-already-game-over-ai-search-competitors   © 2025 EMARKETER   Got an ecommerce challenge? Awin has you covered. With Awin's affiliate platform, brands of all sizes can unlock endless marketing opportunities, reach consumers everywhere, and choose partners that fit their goals. Control costs, customize programs, and drive real results. Learn more at awin.com/emarketer.

Search is rapidly changing as traffic is being redistributed across platforms, with AI overviews and LLMs dramatically changing how users find information and interact with brands.• Two distinct camps exist in responding to AI changes: those who see it as a threat versus those who view it as an unprecedented opportunity• Despite traffic metrics declining, brand visibility may actually be increasing in places you can't easily measure• Media Mix Modeling (MMM) is emerging as a better way to evaluate marketing impact versus traditional attribution models• Website traffic is down approximately 58.5% due to zero-click searches and AI interfaces• Successful businesses need to focus on their topical authority rather than trying to rank for everything• Content pruning has become essential as excess pages create friction that slows down site performance• Understanding your ideal customer profile (ICP) and focusing on their specific needs is critical• LLMs are increasingly integrated with search engines, creating a merged experience for users• SERP analytics has replaced simple rank tracking as the way to measure competitive positioning------------Guest Contact Information: - https://www.demandsphere.com/demo/?affiliate_id=matt_bertram- https://www.linkedin.com/in/raygrieselhuber/ —----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

My mind is blown by NotebookLM.... again!The viral AI tool by Google just released an extremely impressive new update to its popular tool in Video Overviews. If you haven't used these yet, you won't want to miss this show. On Wednesdays, we put AI to work for you and your business with practical and actionable walkthroughs. This new release from Google couldn't have come at a better time.Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:NotebookLM Video Overviews Feature LaunchHow NotebookLM Video Overviews WorkUpdates to NotebookLM Studio InterfaceCustomization and Personalization in Video OverviewsPulling Visuals from Uploaded PDFs in NotebookLMCreating Multiple and Multilingual Overview VersionsNotebookLM vs Google Gemini vs ChatGPT ComparisonFive Practical Uses for NotebookLM in BusinessTimestamps:00:00 "Everyday AI Livestream & Newsletter"05:09 New Paid Account Feature Details08:21 Keynote Speaking and Trainings Overview12:41 Dynamic Content Creation Tools14:25 "Personalized Onboarding with Notebook LM"20:11 "Interactive Audio-Visual Learning Benefits"21:41 Customizable Content for Diverse Teams26:26 Studio Panel Features Overview28:42 "AI Hype: Agent or Illusion?"30:53 Daily Content Review ProcessKeywords:NotebookLM, Google, NotebookLM video overviews, AI-powered video summaries, generative AI, video overviews, audio overviews, NotebookLM Studio, Google Gemini, AI learning tools, AI at work, business leaders AI tips, personalization features, customizable AI video, PDF uploads, AI keynote presentations, onboarding videos, HR onboarding AI, multilingual AI content, research analyst, team training AI, briefing docs, study guides, FAQs, mind maps, timelines, multitasking in AI tools, content sources, workspace accounts, sharing AI notebooks, visual AI summaries, global collaboration tools, Gemini 2.5 Flash, AI model grounding, AI content personalization, AI content creation, onboarding automation, pitch deck AI, industry-specific overviews, knowledge sharing, productivity tools, user interface updates, AI-powered presentations, lead magnets AI, pre-sales AI toolsSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner