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Exposure Ninja Digital Marketing Podcast | SEO, eCommerce, Digital PR, PPC, Web design and CRO
For the first time ever, Google lost search users. This signals a fundamental shift towards AI-powered search and marketers need to adapt their strategies now for this emerging reality. The signs were there. ChatGPT's rise. Perplexity's growing user base. And now, Ofcom's data confirms what many of us suspected: traditional search is evolving. Think about how you find information today. Need a quick answer? You might ask ChatGPT. Looking for market insights? Perplexity AI might be your first stop. The data shows you're not alone. But here's what fascinates me: Google's advertising revenue hit record highs in Q2 2024, up 10% when analysts expected a decline. Seems contradictory, doesn't it? Let me explain: Whilst Google's user base shrinks, those who remain are more engaged, more likely to convert. The platform isn't dying – it's transforming. What does this mean for your marketing strategy? First, don't panic. Your SEO efforts aren't wasted. But you need to expand your horizon beyond traditional search optimisation. Enter GEO – Generative Engine Optimisation. It's SEO's evolution for an AI-first world. Here's your action plan: 1. Keep optimising for traditional search 2. Start learning GEO principles (watch this video: https://www.youtube.com/watch?v=FoIc8LkSETo) 3. Track AI-referred traffic carefully 4. Diversify your traffic sources The future of search isn't a SINGLE platform anymore. It's a symphony of traditional search engines and AI-powered tools. And like any good orchestra, success comes from mastering multiple instruments. Want to stay ahead? Start preparing for this shift today. Your future self will thank you. Apply for a FREE website and marketing review: https://exposureninja.com/review/ Watch this as a video instead: https://exposure.ninja/google-nightmare Get the show notes: https://exposureninja.com/podcast/342/ Listen to these episodes next: ChatGPT Search — The Ranking Factors We Know https://exposureninja.com/podcast/339/ How to Rank in Google's AI Overviews https://exposureninja.com/podcast/319/ The Best SEO Strategies for 2025 https://exposureninja.com/podcast/341/
You've nailed your Google Business Profile. Your SEO game? On fire. But now… things feel a little meh. Your marketing momentum has stalled, and you're left wondering—what's next?Enter Jim Heininger, aka The Rebrand Man. With over 30 years of experience working with powerhouse brands like P&G, McDonald's, and Anheuser-Busch, Jim knows how to take a business from stuck to soaring. As the founder of The Rebranding Experts, he's on a mission to show businesses how rebranding isn't just a marketing move—it's a game-changing growth strategy.In this episode, Jim spills the tea on:✨ How to know when it's time for a rebrand (or just a refresh).✨ The step-by-step strategy that turns rebranding into a jetpack for your business.✨ Real-life examples of businesses that rebranded right—and what you can learn from them.Whether you're dealing with a shift in ownership, a new mission, or just feeling like your brand needs a serious facelift, Jim's wisdom will help you make smart, strategic moves that set you up for long-term success.Marketing is tough, but it doesn't have to feel like a grind. Let's make sure your brand works as hard as you do.Tune in now and get ready to transform your business!https://www.rebrandingexperts.com/Jim Heininger on LinkedINYour GO-TO Link for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and my list of must reads.Love today's podcast?
Welcome to Season 4 Episode 23 of Confessions of an SEO Inaugural episode of Confessions of an SEO Mountain Edition 2024. To celebrate, I lost most of my voice. Not sure if it was only my voice, I'm figuring out how to record in the tiny house. In today's show after a brief quasi-rant, I rundown what happened in Kelowna BC last week. It was the reason there was no show last week - the summit that truly was. here's some links that were mentioned https://crackmycode.com/bico If you have questions or topic ideas, I want to hear from you - You can text Confessions - 512-222-3132 You want to read my write up on what I observed in various sites that were decimated by the Sept HCU. http://fixthedamncanonical.com Its set to NAME YOUR OWN PRICE on Gumroad - so if you can't afford it, you can get it for $0. It took 80 hours to compile data, analysis and reassess to get to the write up and complete on that. Video playlist on YouTube - https://www.youtube.com/playlist?list=PLbEZjBoH6gzl8Mi4d4RQ2nCilj2u9yyz_ VIDEO 1 - https://www.youtube.com/watch?v=6rn7p5DpjZA VIDEO 2 - https://www.youtube.com/watch?v=AyI6vHYRh4c VIDEO 3 - https://www.youtube.com/watch?v=14Mdm2HDIZg To get your copy of Decoding Google's Helpful Content System - https://bit.ly/helpfulcontentsystem This is the conference I'll be spilling all the beans on the Helpful Content Data and answering as many questions. Here's a test - please click on this link American Way Media, INC - SEO Consultant Confessions of an SEO - On Semrush's Top 10 SEO Podcasts https://www.semrush.com/blog/seo-podcasts/ Suggest podcast topics on Confessions Hotline - 512-222-3132 Your SEO deals on Tools I use: Some tools I use and recommend: Cora Software https://bit.ly/confessionscora On page analysis tool - use it every day. GSC Tool - https://bit.ly/gsctool A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties. Ziptie Monitoring Software - https://bit.ly/checkoutziptie Software than monitors whether Google is serving your content or not. Rank Week - https://bit.ly/confessionsrankweek For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! Confessions of An SEO
Welcome to Season 4 Episode 22 of Confessions of an SEO Let's cut to the chase - you want to read my write up on what I observed in various sites that were decimated by the Sept HCU. http://fixthedamncanonical.com Its set to NAME YOUR OWN PRICE on Gumroad - so if you can't afford it, you can get it for $0. It took 80 hours to compile data, analysis and reassess to get to the write up and complete on that. Video playlist on YouTube - https://www.youtube.com/playlist?list=PLbEZjBoH6gzl8Mi4d4RQ2nCilj2u9yyz_ VIDEO 1 - https://www.youtube.com/watch?v=6rn7p5DpjZA VIDEO 2 - https://www.youtube.com/watch?v=AyI6vHYRh4c VIDEO 3 - https://www.youtube.com/watch?v=14Mdm2HDIZg To get your copy of Decoding Google's Helpful Content System - https://bit.ly/helpfulcontentsystem This is the conference I'll be spilling all the beans on the Helpful Content Data and answering as many questions. Its the Rank Elevation SEO Summit Happening June 10-11, 2024 At the Delta Grand Okanagan Resort In Kelowna, British Columbia - Canada https://www.entityelevation.com/seo-summit-2024/ Here's a test - please click on this link American Way Media, INC - SEO Consultant Confessions of an SEO - On Semrush's Top 10 SEO Podcasts https://www.semrush.com/blog/seo-podcasts/ Suggest podcast topics on Confessions Hotline - 512-222-3132 Your SEO deals on Tools I use: Some tools I use and recommend: Cora Software https://bit.ly/confessionscora On page analysis tool - use it every day. GSC Tool - https://bit.ly/gsctool A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties. Ziptie Monitoring Software - https://bit.ly/checkoutziptie Software than monitors whether Google is serving your content or not. Rank Week - https://bit.ly/confessionsrankweek For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! Confessions of An SEO
Welcome to Season 4 Episode 21 of Confessions of an SEO - and today is going to be short but sweet. I'm a little under the weather this week - literally and figuratively - what I'm dealing with involves a lot of inflammation which when you combine that with a Texas 110 heat index - it can make one feel really puny. So there is a big announcement that I expect will be coming out this week - from me. If you want to get notified in advance of where the webinar will be - make sure to subscribe to searchdriveninsights.substack.com Believe me when I say you do NOT want to miss this. To get your copy of Decoding Google's Helpful Content System - https://bit.ly/helpfulcontentsystem This is the conference I'll be spilling all the beans on the Helpful Content Data and answering as many questions. Its the Rank Elevation SEO Summit Happening June 10-11, 2024 At the Delta Grand Okanagan Resort In Kelowna, British Columbia - Canada https://www.entityelevation.com/seo-summit-2024/ Here's a test - please click on this link American Way Media, INC - SEO Consultant Confessions of an SEO - On Semrush's Top 10 SEO Podcasts https://www.semrush.com/blog/seo-podcasts/ Suggest podcast topics on Confessions Hotline - 512-222-3132 Your SEO deals on Tools I use: Some tools I use and recommend: Cora Software https://bit.ly/confessionscora On page analysis tool - use it every day. GSC Tool - https://bit.ly/gsctool A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties. Ziptie Monitoring Software - https://bit.ly/checkoutziptie Software than monitors whether Google is serving your content or not. Rank Week - https://bit.ly/confessionsrankweek For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! Confessions of An SEO
This past week I attended the SaaStock Event here in Austin. One of the presentations I went to inspired this week's episode. It's based on Amanda Natividad's radical idea that No Click Customers could be the next big thing. It gave me ideas. To get your copy of Decoding Google's Helpful Content System - https://bit.ly/helpfulcontentsystem This is the conference I'll be spilling all the beans on the Helpful Content Data and answering as many questions. Its the Rank Elevation SEO Summit Happening June 10-11, 2024 At the Delta Grand Okanagan Resort In Kelowna, British Columbia - Canada https://www.entityelevation.com/seo-summit-2024/ Forensic SEO - HouseFresh Video Series If you want to not miss any future videos or discussions on what might be going on in Google - make sure to get on the notification list for Search Driven Insights - https://bit.ly/searchdriveninsights Youtube channels - https://www.youtube.com/@forensicseo https://bit.ly/searchdriveninsights Here's a test - please click on this link American Way Media, INC - SEO Consultant Confessions of an SEO - On Semrush's Top 10 SEO Podcasts https://www.semrush.com/blog/seo-podcasts/ Suggest podcast topics on Confessions Hotline - 512-222-3132 Your SEO deals on Tools I use: Some tools I use and recommend: Cora Software https://bit.ly/confessionscora On page analysis tool - use it every day. GSC Tool - https://bit.ly/gsctool A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties. Ziptie Monitoring Software - https://bit.ly/checkoutziptie Software than monitors whether Google is serving your content or not. Rank Week - https://bit.ly/confessionsrankweek For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! Confessions of An SEO
This past week there was blood in the water after Google started to issue manual penalties. In this episode we unpack my morbid curiosity to see what actually happens in a wholesale de-indexing of content, what used to be called parasite SEO and this update ain't targeting what has historically been parasite SEO AND I engaged a little tin foil hate I mean HAT! To download the Google anti-trust final version of DOJ closing arguments - redacted - https://www.justice.gov/d9/2024-05/421665.pdf I think Google may have stepped in this further. To get your copy of Decoding Google's Helpful Content System - https://bit.ly/helpfulcontentsystem This is the conference I'll be spilling all the beans on the Helpful Content Data and answering as many questions. Its the Rank Elevation SEO Summit Happening June 10-11, 2024 At the Delta Grand Okanagan Resort In Kelowna, British Columbia - Canada https://www.entityelevation.com/seo-summit-2024/ Forensic SEO - HouseFresh Video Series If you want to not miss any future videos or discussions on what might be going on in Google - make sure to get on the notification list for Search Driven Insights - https://bit.ly/searchdriveninsights Youtube channels - https://www.youtube.com/@forensicseo https://bit.ly/searchdriveninsights Here's a test - please click on this link American Way Media, INC - SEO Consultant Confessions of an SEO - On Semrush's Top 10 SEO Podcasts https://www.semrush.com/blog/seo-podcasts/ Suggest podcast topics on Confessions Hotline - 512-222-3132 Your SEO deals on Tools I use: Some tools I use and recommend: Cora Software https://bit.ly/confessionscora On page analysis tool - use it every day. GSC Tool - https://bit.ly/gsctool A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties. Ziptie Monitoring Software - https://bit.ly/checkoutziptie Software than monitors whether Google is serving your content or not. Rank Week - https://bit.ly/confessionsrankweek For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! Confessions of An SEO
I seem to have entered into my philosophical stage in terms of our industry - where is the line between curiosity and doubt when it comes to our understanding of what is happened in Google in the age of the Helpful Content System. Its not the only tool in their tool chest but it sure seems to be a big one for some sites. In this episode I talk about what serves us as an industry and to ourselves better - when we stay in curiosity about what is going on - or if we allow ourselves to shift into doubt and forget the things we do understand just because Google changed the rules. To get your copy of Decoding Google's Helpful Content System - https://bit.ly/helpfulcontentsystem This is the conference I'll be spilling all the beans on the Helpful Content Data and answering as many questions. Its the Rank Elevation SEO Summit Happening June 10-11, 2024 At the Delta Grand Okanagan Resort In Kelowna, British Columbia - Canada https://www.entityelevation.com/seo-summit-2024/ Forensic SEO - HouseFresh Video Series If you want to not miss any future videos or discussions on what might be going on in Google - make sure to get on the notification list for Search Driven Insights - https://bit.ly/searchdriveninsights Youtube channels - https://www.youtube.com/@forensicseo https://bit.ly/searchdriveninsights Here's a test - please click on this link American Way Media, INC - SEO Consultant Confessions of an SEO - On Semrush's Top 10 SEO Podcasts https://www.semrush.com/blog/seo-podcasts/ Suggest podcast topics on Confessions Hotline - 512-222-3132 Your SEO deals on Tools I use: Some tools I use and recommend: Cora Software https://bit.ly/confessionscora On page analysis tool - use it every day. GSC Tool - https://bit.ly/gsctool A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties. Ziptie Monitoring Software - https://bit.ly/checkoutziptie Software than monitors whether Google is serving your content or not. Rank Week - https://bit.ly/confessionsrankweek For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! Confessions of An SEO
This one is about philosophy and the Helpful Content System at least to my data-driven way of looking at it and the bias in the SERPs towards it. What's the philosophy? Schopenhauer's 3 stages of truth - Ridicule, Oppostion and Acceptance How does this relate to the HCS? Find out! To get your copy of Decoding Google's Helpful Content System - https://bit.ly/helpfulcontentsystem This is the conference I'll be spilling all the beans on the Helpful Content Data and answering as many questions. Its the Rank Elevation SEO Summit Happening June 10-11, 2024 At the Delta Grand Okanagan Resort In Kelowna, British Columbia - Canada https://www.entityelevation.com/seo-summit-2024/ Forensic SEO - HouseFresh Video Series If you want to not miss any future videos or discussions on what might be going on in Google - make sure to get on the notification list for Search Driven Insights - https://bit.ly/searchdriveninsights Youtube channels - https://www.youtube.com/@forensicseo https://bit.ly/searchdriveninsights Here's a test - please click on this link American Way Media, INC - SEO Consultant Confessions of an SEO - On Semrush's Top 10 SEO Podcasts https://www.semrush.com/blog/seo-podcasts/ Suggest podcast topics on Confessions Hotline - 512-222-3132 Your SEO deals on Tools I use: Some tools I use and recommend: Cora Software https://bit.ly/confessionscora On page analysis tool - use it every day. GSC Tool - https://bit.ly/gsctool A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties. Ziptie Monitoring Software - https://bit.ly/checkoutziptie Software than monitors whether Google is serving your content or not. Rank Week - https://bit.ly/confessionsrankweek For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! Confessions of An SEO
Today's topic comes from a question asked on Facebook and I must say, everyone is getting more and more accurate with describing their frustration with Google and AI generated content. Here's the key to understanding from a practical method, what the Helpful Content System targets in content. https://bit.ly/helpfulcontentsystem This is the conference I'll be spilling all the beans on the Helpful Content Data and answering as many questions. Its the Rank Elevation SEO Summit Happening June 10-11, 2024 At the Delta Grand Okanagan Resort In Kelowna, British Columbia - Canada https://www.entityelevation.com/seo-summit-2024/ Forensic SEO - HouseFresh Video Series If you want to not miss any future videos or discussions on what might be going on in Google - make sure to get on the notification list for Search Driven Insights - https://bit.ly/searchdriveninsights Youtube channels - https://www.youtube.com/@forensicseo https://bit.ly/searchdriveninsights Here's a test - please click on this link American Way Media, INC - SEO Consultant Confessions of an SEO - On Semrush's Top 10 SEO Podcasts https://www.semrush.com/blog/seo-podcasts/ Suggest podcast topics on Confessions Hotline - 512-222-3132 Your SEO deals on Tools I use: Some tools I use and recommend: Cora Software https://bit.ly/confessionscora On page analysis tool - use it every day. GSC Tool - https://bit.ly/gsctool A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties. Ziptie Monitoring Software - https://bit.ly/checkoutziptie Software than monitors whether Google is serving your content or not. Rank Week - https://bit.ly/confessionsrankweek For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! Confessions of An SEO
Not how I planned it but it worked out in the end. I'm releasing the data on my research on the Helpful Content System. You can buy it fresh off the PDF press. https://bit.ly/helpfulcontentsystem In this episode the curtain is pulled back and I tell you the story. This is the conference I'll be spilling all the beans on the Helpful Content Data and answering as many questions. Its the Rank Elevation SEO Summit Happening June 10-11, 2024 At the Delta Grand Okanagan Resort In Kelowna, British Columbia - Canada https://www.entityelevation.com/seo-summit-2024/ Forensic SEO - HouseFresh Video Series If you want to not miss any future videos or discussions on what might be going on in Google - make sure to get on the notification list for Search Driven Insights - https://bit.ly/searchdriveninsights Youtube channels - https://www.youtube.com/@forensicseo https://bit.ly/searchdriveninsights Here's a test - please click on this link American Way Media, INC - SEO Consultant Confessions of an SEO - On Semrush's Top 10 SEO Podcasts https://www.semrush.com/blog/seo-podcasts/ Suggest podcast topics on Confessions Hotline - 512-222-3132 Your SEO deals on Tools I use: Some tools I use and recommend: Cora Software https://bit.ly/confessionscora On page analysis tool - use it every day. GSC Tool - https://bit.ly/gsctool A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties. Ziptie Monitoring Software - https://bit.ly/checkoutziptie Software than monitors whether Google is serving your content or not. Rank Week - https://bit.ly/confessionsrankweek For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! Confessions of An SEO
This episode I'm taking just a teensy break from discussing Google's Helpful Content System. This is the conference I'll be spilling all the beans on the Helpful Content Data and answering as many questions. Its the Rank Elevation SEO Summit Happening June 10-11, 2024 At the Delta Grand Okanagan Resort In Kelowna, British Columbia - Canada https://www.entityelevation.com/seo-summit-2024/ This week's topic comes from an episode of Search Off the Record where google engineers and their Google friends about general topics. I learned more about what is and what isn't a Googlebot. As well as some insight into what Google is looking for in a site or a new site. Search Off The Record - https://www.youtube.com/watch?v=xVg9LcrSwyQ Forensic SEO - HouseFresh Video Series If you want to not miss any future videos or discussions on what might be going on in Google - make sure to get on the notification list for Search Driven Insights - https://bit.ly/searchdriveninsights This week's sponsor of Confessions of an SEO Magic Mind - https://magicmind.com/confessions Coupon code: Confessions20 For the latest from the Indexation Research check out it's new home on Substack. Monthly $18 / Annual membership has perks and gets you two months free plus a few more fun things! Substack: https://crawlornocrawl.substack.com/ Latest News from CONC New Desktop Googlebot Youtube channels - https://www.youtube.com/@forensicseo https://bit.ly/searchdriveninsights Here's a test - please click on this link American Way Media, INC - SEO Consultant Confessions of an SEO - On Semrush's Top 10 SEO Podcasts https://www.semrush.com/blog/seo-podcasts/ Suggest podcast topics on Confessions Hotline - 512-222-3132 Your SEO deals on Tools I use: Some tools I use and recommend: Cora Software https://bit.ly/confessionscora On page analysis tool - use it every day. GSC Tool - https://bit.ly/gsctool A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties. Ziptie Monitoring Software - https://bit.ly/checkoutziptie Software than monitors whether Google is serving your content or not. Rank Week - https://bit.ly/confessionsrankweek For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! Confessions of An SEO
Are you getting tired of Helpful Content? Too bad. Its here to stay! LOL! In this episode I take a further walk down the Helpful Content Plank - closer to the edge than ever. There's a lot of meat on this bone - if you can stand another metaphor. This is the conference I'll be spilling all the beans on the Helpful Content Data and answering as many questions. Its the Rank Elevation SEO Summit Happening June 10-11, 2024 At the Delta Grand Okanagan Resort In Kelowna, British Columbia - Canada https://www.entityelevation.com/seo-summit-2024/ The idea for today's show came from not one, but TWO articles that were published on April 1, 2024. https://www.seroundtable.com/google-hcu-fix-own-site-37146.html https://www.seroundtable.com/no-hcu-yes-core-google-update-recoveries-37144.html Special thanks to Barry Schwartz, Glenn Gabe and John Mueller for their splendid assist with this week's topic. Forensic SEO - HouseFresh Video Series If you want to not miss any future videos or discussions on what might be going on in Google - make sure to get on the notification list for Search Driven Insights - https://bit.ly/searchdriveninsights This week's sponsor of Confessions of an SEO Magic Mind - https://magicmind.com/confessions Coupon code: Confessions20 For the latest from the Indexation Research check out it's new home on Substack. Monthly $18 / Annual membership has perks and gets you two months free plus a few more fun things! Substack: https://crawlornocrawl.substack.com/ Latest News from CONC New Desktop Googlebot Youtube channels - https://www.youtube.com/@forensicseo https://bit.ly/searchdriveninsights Here's a test - please click on this link American Way Media, INC - SEO Consultant Confessions of an SEO - On Semrush's Top 10 SEO Podcasts https://www.semrush.com/blog/seo-podcasts/ Suggest podcast topics on Confessions Hotline - 512-222-3132 Your SEO deals on Tools I use: Some tools I use and recommend: Cora Software https://bit.ly/confessionscora On page analysis tool - use it every day. GSC Tool - https://bit.ly/gsctool A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties. Ziptie Monitoring Software - https://bit.ly/checkoutziptie Software than monitors whether Google is serving your content or not. Rank Week - https://bit.ly/confessionsrankweek For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! Confessions of An SEO
In this week's episode I found that on the menu was more things like an SEO Conference that I'll be speaking at this summer about...THE HELPFUL CONTENT SYSTEM and what it targets sharing actual data. Not regurgitating Google developer docs and double-speak. Its the Rank Elevation SEO Summit Happening June 10-11, 2024 At the Delta Grand Okanagan Resort In Kelowna, British Columbia - Canada https://www.entityelevation.com/seo-summit-2024/ Forensic SEO - HouseFresh Video Series If you want to not miss any future videos or discussions on what might be going on in Google - make sure to get on the notification list for Search Driven Insights - https://bit.ly/searchdriveninsights This week's sponsor of Confessions of an SEO Magic Mind - https://magicmind.com/confessions Coupon code: Confessions20 For the latest from the Indexation Research check out it's new home on Substack. Monthly $18 / Annual membership has perks and gets you two months free plus a few more fun things! Substack: https://crawlornocrawl.substack.com/ Latest News from CONC New Desktop Googlebot Youtube channels - https://www.youtube.com/@forensicseo (mine) https://www.youtube.com/@SEOAlgoSecrets (Marie Ysais) https://bit.ly/searchdriveninsights Here's a test - please click on this link American Way Media, INC - SEO Consultant If you have two (2). minutes and can lend me a hand - here's a link to the 3rd annual Confessions Survey https://bit.ly/COAS-survey3 Confessions of an SEO - On Semrush's Top 10 SEO Podcasts https://www.semrush.com/blog/seo-podcasts/ Suggest podcast topics on Confessions Hotline - 512-222-3132 Your SEO deals on Tools I use: Some tools I use and recommend: Cora Software https://bit.ly/confessionscora On page analysis tool - use it every day. GSC Tool - https://bit.ly/gsctool A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties. Ziptie Monitoring Software - https://bit.ly/checkoutziptie Software than monitors whether Google is serving your content or not. Rank Week - https://bit.ly/confessionsrankweek For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! | | Confessions of An SEO
In this episode I go over some interesting items from this week during the March 2024 Core update, things that I'm working on right now - what's going on with the indexation research project and a new phase of testing that I'm embarking on which will be publicly shared (mostly). Then I pop back into the HouseFresh discussion. Link to the article that started it all. https://housefresh.com/david-vs-digital-goliaths/ Basically the topic in this is what makes the Helpful Content portion of this analysis slippery. Ever try to catch a greased pig? Who does that? Apparently SEOs like me and like Marie Ysais, so if you're looking for MORE details on the deep dive - here's a link to a playlist on the Forensic SEO Channel on Youtube. Forensic SEO - HouseFresh Video Series If you want to not miss any future videos or discussions on what might be going on in Google - make sure to get on the notification list for Search Driven Insights - https://bit.ly/searchdriveninsights This week's sponsor of Confessions of an SEO Magic Mind - https://magicmind.com/confessions Coupon code: Confessions20 For the latest from the Indexation Research check out it's new home on Substack. Monthly $18 / Annual membership has perks and gets you two months free plus a few more fun things! Substack: https://crawlornocrawl.substack.com/ Latest News from CONC New Desktop Googlebot Youtube channels - https://www.youtube.com/@forensicseo (mine) https://www.youtube.com/@SEOAlgoSecrets (Marie Ysais) https://bit.ly/searchdriveninsights Here's a test - please click on this link American Way Media, INC - SEO Consultant If you have two (2). minutes and can lend me a hand - here's a link to the 3rd annual Confessions Survey https://bit.ly/COAS-survey3 Confessions of an SEO - On Semrush's Top 10 SEO Podcasts https://www.semrush.com/blog/seo-podcasts/ Suggest podcast topics on Confessions Hotline - 512-222-3132 Your SEO deals on Tools I use: Some tools I use and recommend: Cora Software https://bit.ly/confessionscora On page analysis tool - use it every day. GSC Tool - https://bit.ly/gsctool A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties. Ziptie Monitoring Software - https://bit.ly/checkoutziptie Software than monitors whether Google is serving your content or not. Rank Week - https://bit.ly/confessionsrankweek For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! | | Confessions of An SEO
Its been a while since I really ranted so this was kind of fun. Maybe too much fun. Guess time will tell. This is for the big kids. Enough said. Link to the article. https://housefresh.com/david-vs-digital-goliaths/ This week's sponsor of Confessions of an SEO Magic Mind - https://magicmind.com/confessions Coupon code: Confessions20 For the latest from the Indexation Research check out it's new home on Substack. Monthly $18 / Annual membership has perks and gets you two months free plus a few more fun things! Substack: https://crawlornocrawl.substack.com/ Latest News from CONC New Desktop Googlebot Youtube channels - https://www.youtube.com/@forensicseo (mine) https://www.youtube.com/@SEOAlgoSecrets (Marie Ysais) https://bit.ly/searchdriveninsights Here's a test - please click on this link American Way Media, INC - SEO Consultant If you have two (2). minutes and can lend me a hand - here's a link to the 3rd annual Confessions Survey https://bit.ly/COAS-survey3 Confessions of an SEO - On Semrush's Top 10 SEO Podcasts https://www.semrush.com/blog/seo-podcasts/ Suggest podcast topics on Confessions Hotline - 512-222-3132 Your SEO deals on Tools I use: Some tools I use and recommend: Cora Software https://bit.ly/confessionscora On page analysis tool - use it every day. GSC Tool - https://bit.ly/gsctool A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties. Ziptie Monitoring Software - https://bit.ly/checkoutziptie Software than monitors whether Google is serving your content or not. Rank Week - https://bit.ly/confessionsrankweek For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! | | Confessions of An SEO
It wasn't until this was recorded that I could tell how many birds were out today and it sounds like spring has sprung. In this sister episode to last week's story, I explore the possibility that House Fresh is killing their own site and maybe a little tease to the 2nd video in the Response Series about this viral confession. Link to the article. https://housefresh.com/david-vs-digital-goliaths/ This week's sponsor of Confessions of an SEO Magic Mind - https://magicmind.com/confessions Coupon code: Confessions20 For the latest from the Indexation Research check out it's new home on Substack. Monthly $18 / Annual membership has perks and gets you two months free plus a few more fun things! Substack: https://crawlornocrawl.substack.com/ Latest News from CONC New Desktop Googlebot Youtube channels - https://www.youtube.com/@forensicseo (mine) https://www.youtube.com/@SEOAlgoSecrets (Marie Ysais) https://bit.ly/searchdriveninsights Here's a test - please click on this link American Way Media, INC - SEO Consultant If you have two (2). minutes and can lend me a hand - here's a link to the 3rd annual Confessions Survey https://bit.ly/COAS-survey3 Confessions of an SEO - On Semrush's Top 10 SEO Podcasts https://www.semrush.com/blog/seo-podcasts/ Suggest podcast topics on Confessions Hotline - 512-222-3132 Your SEO deals on Tools I use: Some tools I use and recommend: Cora Software https://bit.ly/confessionscora On page analysis tool - use it every day. GSC Tool - https://bit.ly/gsctool A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties. Ziptie Monitoring Software - https://bit.ly/checkoutziptie Software than monitors whether Google is serving your content or not. Rank Week - https://bit.ly/confessionsrankweek For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! | | Confessions of An SEO
THIS is the article that ate my entire weekend! https://housefresh.com/david-vs-digital-goliaths/ In this episode I explore my thoughts on what this article was saying or hinting very loudly about. Magic Mind - https://magicmind.com/confessions Coupon code: Confessions20 Youtube channels - https://www.youtube.com/@forensicseo (mine) https://www.youtube.com/@SEOAlgoSecrets (Marie Ysais) https://bit.ly/searchdriveninsights https://searchdriveninsights.substack.com/p/coming-soon Here's a test - please click on this link American Way Media, INC - SEO Consultant https://seoconsultant.americanwaymedia.com/contactus If you have two (2). minutes and can lend me a hand - here's a link to the 3rd annual Confessions Survey https://bit.ly/COAS-survey3 Confessions of an SEO - On Semrush's Top 10 SEO Podcasts https://www.semrush.com/blog/seo-podcasts/ Suggest podcast topics on Confessions Hotline - 512-222-3132 Your SEO deals on Tools I use: Some tools I use and recommend: Cora Software https://bit.ly/confessionscora On page analysis tool - use it every day. GSC Tool - https://bit.ly/gsctool A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties. Ziptie Monitoring Software - https://bit.ly/checkoutziptie Software than monitors whether Google is serving your content or not. Rank Week - https://bit.ly/confessionsrankweek For the latest from the Indexation Research check out it's new home on Substack. Monthly $18 / Annual membership has perks and gets you two months free plus a few more fun things! Substack: https://crawlornocrawl.substack.com/ For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! | | Confessions of An SEO
Have our expectations led us to do (or not do) things? This episode demonstrates what I think encapsulates one of the greatest changes in the indexation since 2015 to today. It ain't pretty but it is what it is - our options are shrinking. Here's a test - please click on this link American Way Media, INC - SEO Consultant If you have two (2). minutes and can lend me a hand - here's a link to the 3rd annual Confessions Survey https://bit.ly/COAS-survey3 Confessions of an SEO - On Semrush's Top 10 SEO Podcasts https://www.semrush.com/blog/seo-podcasts/ Suggest podcast topics on Confessions Hotline - 512-222-3132 Your SEO deals on Tools I use: Some tools I use and recommend: Cora Software https://bit.ly/confessionscora On page analysis tool - use it every day. GSC Tool - https://bit.ly/gsctool A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties. Ziptie Monitoring Software - https://bit.ly/checkoutziptie Software than monitors whether Google is serving your content or not. Rank Week - https://bit.ly/confessionsrankweek For the latest from the Indexation Research check out it's new home on Substack. Monthly $18 / Annual membership has perks and gets you two months free plus a few more fun things! Substack: https://crawlornocrawl.substack.com/ For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! | | Confessions of An SEO
In this episode I'm going to talk about something we need to talk about - no, not the birds and the bees - AI - artificial intelligence. And remember, this is the safe place to discuss all the scary things about SEO, Google and frankly, clients!!!! The impetus for this topic was my attendance at the Agency Fast Track 2024 Virtual conference - it ran from Thursday January 18th - 21st online. We were in a virtual office space with a Hall auditorium and a virtual bar! Anyway, I'd love to hear your thoughts. Change can feel so scary but I think after we talk - it just might be a touch exciting. Semrush's Top 10 SEO Podcasts at the end of 2023. https://www.semrush.com/blog/seo-podcasts/ Suggest podcast topics on Confessions Hotline - 737-225-8228 Third Annual Confessions of an SEO Podcast Survey is open! https://www.surveymonkey.com/r/9DJ56YN Here's the link to Olga Zarr's podcast - https://podcasts.apple.com/si/podcast/seo-podcast-by-seosly/id1652341332 Here's the link to the Virtual Conference next month - https://agencyfasttrack2024.com/ Your SEO deals on Tools I use: Some tools I use and recommend: Cora Software https://bit.ly/confessionscora On page analysis tool - use it every day. GSC Tool - https://bit.ly/gsctool A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties. For the latest from the Indexation Research check out it's new home on Substack. Monthly $18 / Annual membership has perks and gets you two months free! Substack: https://crawlornocrawl.substack.com/ For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! | | Confessions of An SEO
Marketing School - Digital Marketing and Online Marketing Tips
In episode #2660, we explore unorthodox marketing tactics for 2024, sharing insights and examples of unique strategies that can help businesses stand out and attract customers. We discuss Eric's friend Ryan Chan, who wraps his Teslas and flies planes with his company logo to promote UpKeep, his maintenance software company. Neil highlights success stories from companies like FTX and Ty Lopez, emphasizing the use of unconventional marketing tactics for brand exposure and revenue growth. Additionally, we delve into the significance of focusing on long-tail keywords for SEO, emphasizing how they can lead to higher conversions. The episode concludes with tips on cultivating a larger following on social media platforms such as Instagram, YouTube, and TikTok. We emphasize the importance of creating engaging content, conducting interviews with influential figures, and utilizing Twitter for testing and engagement. Don't forget to help us grow by subscribing and liking on YouTube! Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Unorthodox Marketing Tactics for 2024, How to Grow Your Followers in 2024, What Kind of Keywords Should You Really Be Targeting with Your SEO? (00:30) Example of a company using unconventional marketing strategies (01:55) Discussing the effectiveness of unconventional marketing tactics (02:58) The impact of owning a luxury car on business and recruiting (05:00) The importance of long-tail keywords in SEO (09:35) Focusing on revenue-generating traffic in SEO campaigns (10:16) Implementing programmatic SEO for higher conversions (10:41) How to grow your followers in 2024 (11:11) The importance of consistently creating content on social media platforms (11:48) The ideal number of posts per day on different social networks (12:56) Using Twitter as a testing bed for content engagement (13:35) Growing followers by being interested or doing interesting things (14:32) The benefits of interviewing influential people for content (15:35) Treating each YouTube video as a seedling for long-term growth (16:19) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
Episode 2 - We made an exclusive list!! I couldn't resist talking in this episode about the honor it was given on Semrush's Top 10 SEO Podcasts at the end of 2023. https://www.semrush.com/blog/seo-podcasts/ And Confessions is in some great company - Search Off the Record (Google's Search Relation Team), Best SEO Podcast (The Unknown Secrets of Internet Marketing), Search With Candour, Authority Hacker Podcast, #5 Confessions of an SEO !!!! SERP's Up, EDGE of the Web, SEO 101, The Recipe for SEO Success and The Search Engine Journal Show, And since all my friends were too busy to answer their phones, you get to be the first that I talked about it with! Then I went into the topic of the show which might be a theme this year - how Google has changed and that Google interprets our search terms. In this episode I share my thoughts on something related to the Indexation Research Project that I didn't give much thought to initially that has actually been a learning experience. OK, so its not going as I initially thought but learning from it is worth its weight in gold. I have a text number where you can suggest podcast topics - 737-225-8228 Third Annual Confessions of an SEO Podcast Survey is open! https://www.surveymonkey.com/r/9DJ56YN Here's the link to Olga Zarr's podcast - https://podcasts.apple.com/si/podcast/seo-podcast-by-seosly/id1652341332 Here's the link to the Virtual Conference next month - https://agencyfasttrack2024.com/ Your SEO deals on Tools I use: Some tools I use and recommend: Cora Software https://bit.ly/confessionscora On page analysis tool - use it every day. GSC Tool - https://bit.ly/gsctool A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties. For the latest from the Indexation Research check out it's new home on Substack. Monthly $18 / Annual membership has perks and gets you two months free! Substack: https://crawlornocrawl.substack.com/ For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! | | Confessions of An SEO
Season 4!? Time flies. Episode 1 - The inaugural topic on Confessions is about the BEST thing in SEO and the WORST thing in SEO and guess what? It's the same thing. This is my take on the search industry and what I love about it and what causes me concern. I have a text number where you can suggest podcast topics - 737-225-8228 Here's the link to Olga Zarr's podcast - https://podcasts.apple.com/si/podcast/seo-podcast-by-seosly/id1652341332 Here's the link to the Virtual Conference next month - https://agencyfasttrack2024.com/ Your SEO deals on Tools I use: Some tools I use and recommend: Cora Software https://bit.ly/confessionscora On page analysis tool - use it every day. GSC Tool - https://bit.ly/gsctool A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties. For the latest from the Indexation Research check out it's new home on Substack. Monthly $18 / Annual membership has perks and gets you two months free! Substack: https://crawlornocrawl.substack.com/ For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! | | Confessions of An SEO
Join Olga Zarr in this enlightening interview with SEO expert Carolyn Holzman, where we dive into the evolving world of Search Engine Optimization (SEO) and uncover the secrets behind successful SEO testing. Carolyn shares her journey from a business owner in Austin, Texas, to becoming a full-time SEO specialist, offering invaluable insights into the art and science of SEO. Your SEO deals from SEOSLY: ⚡️25% OFF Cora: https://seosly.com/cora
I had the pleasure of sitting down with Nathan Gotch, an experienced SEO expert, to discuss his journey and insights into search engine optimization. Nathan shares how he got his start blogging about baseball pitching in college, then discovered the power of SEO to drive traffic. Your SEO deals from SEOSLY:⚡️25% OFF Cora: https://seosly.com/cora
In this interview, I spoke with SEO expert Cyrus Shepard about his career and insights into search engine optimization today. Cyrus shared how he accidentally fell into SEO while trying to market his own websites in the early days. He started by doing SEO for his wife's company, then got a job in customer support at SEO Moz, working his way up to become their lead SEO. Your SEO deals from SEOSLY:⚡️25% OFF Cora: https://seosly.com/cora
In this jam-packed episode of the SEOSLY SEO Podcast as I sit down with former Google search spam analyst Kaspar Szymanski! Having worked inside the engine, Kaspar shares invaluable insights into ranking factors and penalties from his time at the Big G. Your SEO deals from SEOSLY:⚡️25% OFF Cora: https://seosly.com/cora
This episode of the SEO Podcast by #SEOSLY is my fascinating interview with Barry Adams, an SEO expert who specializes in working with news publishers. Your SEO deals from SEOSLY: ⚡️25% OFF Cora: https://seosly.com/cora
How do you get your content into Google's People Also Ask (PAA) feature on the SERP? In what way does content quality influence the PAA and Featured Snippet sections? How does Google determine what URLs should appear in the PAA box? The founder of AlsoAsked.com, Mark Williams-Cook, joins Wix's Mordy Oberstein and Crystal Carter to discuss the connection between quality content and Google's PAA SERP feature. Plus, content marketing maestro Kaleigh Moore stops by to help you understand what it really means to answer a user's question. She shares her expertise in writing quality responses to customer pain points and unravels her understanding of the customer mindset. Your SEO & content marketing questions are answered on this week's episode of the SERP's Up SEO Podcast! Key Segments: [00:01:53] What's On This Episode of SERP's Up? [00:04:30] Focus Topic of the Week: Influencing the People Also Ask Box [00:06:26] Focus Topic Guest: Mark Williams-Cook [00:35:49] Answering User Questions: Kaleigh Moore [00:43:26] Snappy News [00:44:27] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Mark Williams-Cook Kaleigh Moore Jack Chambers Ward Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Candour SEO Agency Also Asked Search with Candour Podcast Kaleigh Moore Content Writing News: Add Social Media Links To Your Google Business Profiles Google Search Generative Experience adds SGE while browsing
Are you going into your master's degree knowing that you want to start a private practice as soon as you have graduated? Be assured – and inspired – that this is totally possible! With your master's degree and clinical supervision, you can be well on your way toward your Canadian private practice. There are a couple of things you can do for your private practice while you are in grad school to build a good foundation and to make it easier for you to launch and dive in once you have graduated. In this podcast episode, I go over the three simple steps that you can take to get yourself ready for your private practice – and to get your private practice ready for you! – if you know that this path is one of your goals to walk. In this Episode: Figure out your business name Build your website Blog on the new website Figure out your business name The first step to starting a Canadian private practice is to think of a great name! Get creative and combine it with your potential specialty if you'd like. However, my top tip would be to avoid using your personal name. ‘When you're considering a business name, I highly recommend that you do not use your own name. Although that can be more affordable when you register your [business] name with your government, it can lead to issues in the future.' – Julia Smith Maybe you would like to hire some associates, or down the line another clinician or two, and then you would have to redo all of your marketing materials and rebrand the business. Give yourself – and your new practice – some freedom and autonomy by naming it something separate from you. Once you have your name, register it as a domain. Try out this service to help you register your domain for the new private practice! ‘[Using this service] can really help you to figure out what your name is going to be and what it's not going to be because if you can't purchase that domain name, then you're probably not going to want to use that as your business name because your website name ideally should be the same name as your business, or very similar.' – Julia Smith Build your website My advice to you is to use a WordPress website because it is open source and you have creative freedom, with unlimited options! Check out my tools and deals page to get started with your WordPress website on the right foot. Even though proprietary website-building companies can be more affordable or offer other services, if you ever decide to leave, you will lose everything that you created with them since they own the platform that the website was built upon. If you want to learn more, check out this article. Furthermore, I recommend the WordPress website company Beam Local, which allows you to keep your website if you ever decide to leave! Blog on the new website Now that you have a website, start investing in it! Your SEO (search engine optimization) can take some time to build up and rank you higher, so the sooner you start using your website and putting content out there, the better. Make sure to make it clear that you are not yet practicing as a therapist, but use that to your advantage. Post “Launching in 2024!” or something to that extent on your website so that your clients know you are still learning and can get excited to work with you. Connect with me: Instagram Website Resources Mentioned and Useful Links: Ep 80: How Branding Can Attract Clients| EP 80 Learn more about the tools and deals that I love and use for my Canadian private practice Article: How to Set Up a Canadian Private Practice Website Sign up for my free e-course on How to Start an Online Canadian Private Practice Jane App (use code FEARLESS for one month free) Rate, review, and subscribe to this podcast on Apple Podcasts, Google Podcasts, Spotify, Amazon, and TuneIn
College and university leaders who understand and implement the customer lifecycle model into their processes and procedures can boost enrollment numbers at their institutions despite the ongoing trend in higher education. In his latest podcast, Dr. Drumm McNaughton explores how higher ed leaders can follow the seven steps of this particular business model with Modern Campus' Senior Director of Strategic Insights Amrit Ahluwalia, who also serves as editor-in-chief of The EvoLLLution, an online newspaper focused on nontraditional higher education and transforming the post-secondary marketplace. Drawing from his experience of working with more than 2,500 leaders at various colleges and universities across the US., Amrit discusses the most effective ways in which schools can engage with students and alumni and how to define specific tactics and priorities that will improve enrollment and retention. Podcast Highlights · The six stages of the customer lifecycle are attract, engage, convert, retain, loyalty, and nurture and grow. The “attract” phase makes people aware of your institution. “Engage” provides them with the information they need to make the right buying decision for them. “Convert” gets them from prospect to customer. “Retain” keeps that individual through their buying process. “Loyalty” represents when you build and foster a relationship with that individual. “Nurture and grow” expands the nature of your relationship with that individual beyond what you have today. · “Attract” is about how the customer is looking for a solution to solve a problem. So, the institution has an opportunity to position itself as a solution provider. This comes down to identifying your communication strategy and rating the effectiveness of your website design, for example, how easy it is to find the right thing at the right time on the website to move forward. Your SEO strategy has to be dialed in, and the program mix has to be right for the learners you're trying to serve. This requires understanding who your learners are, what they like about the institution, and what needs to change. These are the core ways that you can define your target audience. Higher ed has spent too long trying to be Harvard that there's a fair number of institutions that have lost sight of what makes them unique, interesting, special, and valuable. · At “engage,” your prospective customers have been on your website and are starting to sift through it to find materials that meet their needs. The majority of students enroll in a post-secondary program because they have specific career outcomes in mind. How are you communicating those career outcomes from a program page perspective? Provide possible salaries that students can earn in their area and tee up relationships with employers. That kind of messaging and visibility will make a massive impact on the students likely to continue onto the next step, which is “convert.” · At “convert,” the individual decides they'll go through the registration process. There are things that this student must do to adequately apply for the program. Have your enrollment management department and applications department go through an exercise to define every single step. For every single question that you ask these students, ask yourself at every stage, “Is this a piece of information we need? Or is this a piece of information we already have?” If you're coming from the noncredit or continuing ed world, simplify. How simple can or should you make it? How easy are you making it for that individual to provide exactly the information they need to share and no more? How easy are you making it for them to pay? Are you accepting multiple payment types? Are you legally allowed to take credit card payments? · At “retention,” you assume that the individual has completed the credential that they enrolled for. The involvement of faculty in the enrollment and retention process is critical. Most of the time, when alumni think back about their college experience, they remember the relationship that they had with a professor or multiple professors. But higher ed has unfortunately created an environment that does not necessarily reward faculty for their capacity to develop and maintain relationships with students. Some schools have, like Arizona State, with its vertical research track, vertical teaching track, and continuing education lifelong learning track. Create a situation where faculty members who are oriented to teaching and want that to be their profession can do that and can be rewarded for it. · “Loyalty” is executed on the back of retention. Loyalty is the exemplification of the relationship you've developed with the individual by their tendency to make another purchase. In higher ed, the metrics for this are whether the individual returned for a post-baccalaureate certificate, enrolled in a professional certification workshop, came back for some kind of upskilling rescaling program, and meaningfully reengaged with the institution. “Loyalty” should not be based on fundraising. The higher ed fundraising model is broken since it essentially involves asking graduates to donate because they graduated. Higher ed needs to treat students like consumers and base their relationship with them on teaching and learning. Facilitate greater access to ongoing learning for alumni in the execution of that enrollment. · To “nurture” and “grow,” higher ed needs to address the complexity of their back ends. Everyone has their own systems running, and it's very difficult for information to pass from system to system. Alumni who want to reenroll at their alma mater for ongoing education should not have to go through another 30-step registration process. Start by creating tighter relationships between continuing education, the main campus, and alumni relations. Create consistent and high-quality credentialing frameworks that clearly define what a badge is, what a competency is, what a micro-credential is, and what a certificate is. Then make the information that transfers between all these various systems seamless to create a more streamlined experience for students. About Our Podcast Guest Amrit Ahluwalia is the Editor in Chief of The EvoLLLution, the online newspaper developed by Modern Campus to create a conversation hub focused on non-traditional higher education and the transforming postsecondary marketplace. Ahluwalia was part of the team that conceived of and launched The EvoLLLution. The EvoLLLution, which launched in January 2012, serves over 2,000 contributors and attracts approximately 60,000 monthly visitors. The site publishes articles and interviews by some of the industry's leading thinkers at every level—from presidents and provosts to deans and directors to educators and students to employers and government officials and everyone in between—from across the United States and around the world. Ahluwalia works personally with every contributor at The EvoLLLution to produce the content that has supported the site's rise to becoming the top resource for non-traditional higher education. He also serves as Senior Director for Content at Modern Campus, ensuring thought leadership assets align with industry trends. He regularly speaks on topics related to the changing higher education environment at conferences across Canada and the United States, and advises college and university leaders to help frame the strategic visions for their institutions. Ahluwalia earned his BA (Honors) in Political Studies from Queen's University and his MA in International Politics from McMaster University. He lives in London, Ontario. Read the Podcast Transcript About the Host Dr. Drumm McNaughton, host and consultant to higher ed institutions. To find out more about his services and read other thought leadership pieces, visit his firm's website, https://changinghighered.com/. The Change Leader's Social Media Links ● LinkedIn: https://www.linkedin.com/in/drdrumm/ ● Twitter: @thechangeldr ● Email: podcast@changinghighered.com Keywords: #studentlifecycle #highereducation #studentenrollment
Unlocking the Secrets of Podcast MonetizationSo many webinars are boring, and let's face it you never watch those replays. What is the answer? A laser-focused workshop that helps you take the steps to come up with a strategy for your show. It's happening on December 17th see https://podcasttalentcoach.com/sopYou will build your monetization strategy in three hours. The workshop is limited to 12 participants to ensure you get lots of help. The organizer is Erik K Johnson ( the Podcast Talent Coach ). Erik has over 30 years of radio, and is also the co-host (with me) on the Podcast Review Show.Today We Talk AboutThe biggest challenges podcasters face.1:49 The four steps of the sales process.4:12 Why I'm only allowing 12 people in the workshop?How many webinars have you put into use to actually move your business forward?For more information about the workshop CLICK HERE.Are You Making This Podcast Mistakes That is Costing You Sales?I'm seeing more and more of my coaching clients that are sending their listeners to the very basic website from their media host when all the "magic" of products and services along with newsletter sign-ups are on their own website. Treat each episode like a blog post and take your episode description and post it on your website and then embed the player into that post (along with buttons to subscribe and follow). The magic is happening on YOUR website. When people link to it, it may boost YOUR SEO, and it may then increase your time on site (which Google pays attention to). If you're not sure what I'm talking about you can "pick my brain" as I am not doing coaching without calendars. See daveinyourpocket.comMentioned In This ShowSchool of PodcastingMentioned in this episode:Need Help Growing Your Show?Do you know why your show isn't growing? (Probably not as you are TOO CLOSE to the content and you've lost your objectivity). I can help spot that low-hanging fruit that you missed. Schedule a strategy session today and let's get your show growing at a faster pace.Strategy Session
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Patrick Stox is a product advisor and technical SEO at Ahrefs. Patrick also wears the hat of brand ambassador for the company. Your SEO strategy is integral to the success of your business online. Today, Patrick shares experience and recommendations about how you should be prioritizing your SEO efforts. Show NotesConnect With: Patrick Stox: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Some of the worst websites are "fancy" websites. Mostly due to poor user experience (e.g. hard to navigate, loads slowly, looks crap on mobile, etc). Some web designers don't even optimise for the mobile layout...which is insane! Your SEO performance is heavily influenced by your mobile layout. In this episode, I'm going to rant for a bit. Get ready...***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au
1. Digital Avatars Now Available In TikTok - TikTok's Avatars, now available via the ‘Effects' panel in the camera view, enable users to create their own custom character depictions for use across the app. Per Tiktok:“Choose from an array of hairstyles, accessories, piercings and makeup, to create a TikTok Avatar that reflects your personal look and style. After your Avatar is ready, you can start recording videos. As you gesture and move, your Avatar will mimic your motion.”2. SEO Tool Yoast Is Adopting IndexNow Protocol - Yoast has reversed position and stated that they will now support Microsoft's open-source IndexNow search engine indexing protocol, which they previously dismissed.IndexNow is an indexing technology that allows search engines to index websites very instantly. It's an open-source project that helps websites notify search engines when they have new or updated material.3. Pin Posts on Your Instagram Profile - Instagram has now announced a new feature that allows you to pin posts to your profile, giving you another more way to customize your IG profile's appearance. A new 'Pin to Your Profile' option can be found in the three dots function menu at the upper right of any post.4. New Way To Announce Your Product On Twitter - Twitter's Product Drops is a new feature that allows brands to alert their followers when a new product is released. This is the first time a social media network has offered such a tool. Followers will notice a "Remind me" button at the bottom of a merchant's tweet when the merchant announces a future launch. To be reminded of the launch date, they'll merely tap that button.They'll get a notification in the app 15 minutes before and at the time of the drop on the product's debut day. They can shop for the product and (hopefully) get it in time by clicking the notification, which will take them to the merchant's website.5. LinkedIn Audio Events Now Available To All Creators - LinkedIn is broadening audio-only live events, which were first offered in a beta test in January, to all users with Creator Mode enabled.LinkedIn's response to the success of apps like Clubhouse and features like Twitter Spaces is audio-only live events.They were always free to listen to for all LinkedIn members, and now anyone who activates Creator Mode can host their own audio events.6. Promote Your LinkedIn Events Via Paid Ads - LinkedIn now allows you to amplify your event and increase attendance by boosting it for a fee. Last year, LinkedIn introduced the 'Boost' feature, which offered a simple and quick way to boost organic posts in the app. The function seeks to streamline ad spend, similar to Facebook's Boost approach, by allowing advertisers to leverage on early traction to expand their pitch.7. LinkedIn Launches New ‘Business Manager' - LinkedIn has announced a new Business Manager platform, which offers a centralized dashboard for managing 'people, accounts, and Pages,' as well as the marketing activities linked with them. People, Partners, Ad Accounts, and Company Pages, as well as Matched Audiences, are all managed separately on the new platform. It's effectively a stripped-down version of LinkedIn's paid Sales Navigator service, with the goal of getting more firms to sign up for a Sales Navigator membership by luring them with its basic brand management skills.But even in its most basic version, there are some useful options here, including the ability to manage all of your LinkedIn activity from a one location. Here's where you can learn more about the new Business Manager platform and its features.8. Google: No Added Benefit For Hosting Your Site On A CDN Unless.. - Is it true that placing a website behind a CDN boosts your ranking? When asked if hosting on a CDN, or content delivery network, has any SEO benefits, Google's John Mueller said the short answer is no; as long as your host is fast, you'll be OK; hosting on a CDN offers no further benefits.If your crawl activity is slow and you have millions of pages, John Mueller says that speeding up your host or employing a CDN will enhance crawling and indexing, which has an indirect impact on your rankings and SEO.But, according to John, "it doesn't matter in terms of SEO" if your server is already fast.9. Google: Stop Chasing SEO Metrics - Over the years, we've seen Googlers downplay, invalidate, and even parody some SEO data. They've done it with both third-party and internal tools. But why do Google employees detest SEO metrics?On Twitter, Google's John Mueller expressed his dissatisfaction with them, stating that many SEOs regard these SEO metrics as the ultimate SEO aim. Your SEO goals will be accomplished and you will be done whenever you reach a certain DA number, reduce your bad links by Y, or increase your keyword density by Z percent.John said "The part I struggle with (with our tools too) is the desire to treat them as a goal of their own, or as a checklist." He said he has "nothing against third party metrics like these - and I'm sure they're made by smart, honest, & well-meaning folks." But he added "Simplifying them to a checklist ("fix toxic links") is misdirected work, selling them as such (which imo you don't do) is unfair towards everyone involved.Instead focus on creating good quality content that answers your customers questions.10. Google: Stop Putting Your Name In Image Alt Text - The majority of websites leave their image alt text blank. Some people want to save time by having their company name autofill any blank alt text. Google's John Mueller answered by saying that doing so "doesn't make sense" and would be a waste of effort.By definition, alt text for an image is supposed to convey what the image is - it should describe the image for people who are unable to see it. Unless it is your corporate logo, simply typing in your company name does not describe the image.
It's not hard to rank high on Google. But you have to know what you're doing to rank high on keywords with intention to purchase. https://www.linkedin.com/in/marcbrookland/ (Marc Brookland) of https://www.seolocale.com/ (SEO Locale) tells us the key to success is to identify high customer-intent keywords to build your SEO campaign and more importantly, generate quality leads. No business wants to rank for a "how to" keyword, because that user is just looking for free information. Marc is clear that keywords are the driving force behind increasing revenue through your website. Focus on building an SEO campaign around actionable keywords versus informational keywords. Marc provides 5 key steps to implement a SEO strategy that will drive revenue not just traffic. As he reminds us, good SEO is not about driving traffic, it's about the right traffic. Listen to the end for a gift from Marc that will help you start implementing SEO the right way. Show highlights 02:15 Your SEO strategy should be based on ranking for keywords with high purchase intention. 04:34 Keyword research is the key to driving a successful SEO campaign. 07:36 Nailing your keyword research can dramatically increase your conversion rate 09:55 A good SEO strategy takes into consideration minimizing your cost of client acquisition 15:02 Implementing a SEO program to drive traffic with intention in 5 steps 18:22 Learn about Marc, Email Marc at marc@seolocale.com or call him at +1.215.801.9427. https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://www.eventbrite.com/e/corporate-to-consultant-getting-the-right-clients-right-now-registration-260200896887 (Sign up) for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.
We often hear new customers tell us: why waste our time with a PR campaign when I can use that money to do Facebook / Instagram advertising where I can target my potential customers more precisely? The answer is very simple, to develop a brand, to build a brand image that will last over time, advertising will not do this work for you. Advertising is important to help generate revenue, but it is not what makes you attractive in the eyes of your customers. Today, nothing is more powerful than your online community and the articles about published online or in the mainstream media. Even today, nothing beats a TV interview where a journalist tells your story despite declining ratings. Your notoriety will increase tenfold because an intermediary is talking about you. The same goes for influencers who discover you and who, without being paid, talk about you to their community. Especially if that influencer's fans are very engaged. Public relations is what will give you that credibility. Think of brands such as Apple, Microsoft, Starbuck and even Tesla: these brands could not have built their foundation without the support of the media. In the case of Tesla or a brand like Zara, there is little use of public relations agencies, but they know how to get people talking about them and use public relations to their advantage. The case of Elon Musk is a relatively simple public relations case to understand; the more they talk about him, the more Tesla shines with its potential customers. All these giants give us the impression that TV interviews and newspaper stories are exclusive to them. But knowing the power of RP will teach you, on the contrary, that it is available to all of us. Public relations effective in boosting your SEO You have probably heard me say that PR helps increase your SEO (Search Engine Optimization) several times. Boosting your SEO should be part of any good marketing plan because it is what will get you easily spotted on search engines and increase your visibility and sales. Your SEO improves when articles and interviews on you or your product are published online. The same goes for your blog or podcast. This combination is the magic recipe that all the major brands know very well. Yes, they have substantial budgets and can work with several agencies and experts, but what is remarkable today is that everyone can do the same, thanks to the Web. You can build your own very targeted press list with less than 100 contacts and succeed in getting people talking about you and considerably increasing your SEO. And yes, that's what I teach you at NATA PR SCHOOL: how to combine PR with your social media. Again, it is not advertising that will bring you this notoriety. But obviously, nothing better than combining advertising campaigns and public relations. But if your budgets are tight and you are just starting out then, public relations and social media will become your best allies. Join me, sign up for our lists and trainings where I teach you step-by-step PR tactics you can implement right away. GET FEATURED FOR FREE https://prschool.natapr.com/evergreen_en FREE NATA PR MODEL https://prschool.natapr.com/Nata-PR-Model GET ON OUR LIST www.natapr.com
Marketing School - Digital Marketing and Online Marketing Tips
In episode #1999, Neil and Eric talk about how to build an indestructible SEO strategy. Your SEO numbers are never going to consistently remain where you want them to be, that's just the nature of the game, but that doesn't mean you can't stand out with a robust SEO strategy. Tune in to learn more about how building a brand is integral to creating your indestructible SEO strategy! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: How to Build An Indestructible SEO Strategy. [00:25] Neil's many years of experience in SEO and some of the clients he's worked for like Adobe and Airbnb. [00:43] Why companies with brand recognition endure upheavals in the SEO landscape, like Google algorithm updates, the best. [01:08] How to build excellent brand recognition. [02:55] How acquisitions can help you build your brand more quickly. [04:05] That's it for today! [04:07] Don't forget to rate, review, and subscribe! [04:12] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today's Episode: $100M Offers: How To Make Offers So Good People Feel Stupid Saying No Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Welcome to "Beauty and the Biz", where we talk about the business and marketing side of plastic surgery, and what a good conversion rate is. I'm your host, Catherine Maley, author of "Your aesthetic practice - What your patients are saying", and consultant to plastic surgeons to get them more patients and profits. What is a good conversion rate? It's a question I'm asked often enough so I'm assuming other surgeons also experience this, so I'll address it in this episode. Here's the question: Dear Catherine, I had the same patient consultant for many years and she did a great job. We made a really good team. I performed several procedures on her through the years so she was a great testimonial and she knew how to credential me as the best. She was also very good with my patients and really good at closing consultations. I never realized how good she was until her husband was promoted and she moved away. My current coordinator has been on the job for the past year and we are getting mixed results. She's nice enough but we don't get the same results I used to get. My consult conversion rate used to be in the high 70's for years and it's dropped significantly. My coordinator says that's because the patients are price shopping our competitors and our prices are too high. I'm not sure that's true. I don't know if it's the patients or the coordinator or something else. Can you tell me what is a good conversion rate? Dr. W Since that's a loaded question, we need to unpack it before I start throwing out percentages. Lots of plastic surgeons are experiencing sporadic conversion rates. Or “feast or famine” months and they're not sure why. This inconsistency can wreak havoc on your day, your attitude and your pocketbook. You start questioning yourself and doubting your staff and that's a path to even more frustration. So, what's really happening? Well, the bad news is, there's no one easy answer. So many variables go into your success (or lack thereof) when converting consultations. One practice can play the QUALITY vs. quantity game and experience an 80% conversation rate because the coordinator only works with the hyper interested. So, she sends one follow-up email and if they don't respond, she drops them, but that same practice who is “cherry picking” also can experience big highs and lows in the schedule because they need a lot more leads to cherry pick the best ones.. Or a practice experiences a 25% conversion rate because they play the “QUANTITY vs. quality” game so they see everybody. They don't charge a consultation fee, they have lots of no-shows and frankly, lots of flaky price-shoppers who are not yet ready to to action so the coordinator has to sift through who is a real candidate and who isn't. So given that, here's a short list of why your conversions “could” be off: Your SEO isn't working like before because google changed the rules again or you changed your SEO/website provider and lost ground on your Internet presence so the new Internet company has to build your rankings back up; or A new competitor came to town and is out-marketing you; You changed up your marketing strategy and while you're getting more Internet leads, they are poor quality leads; Your new coordinator is nice and friendly but doesn't have the converting skills needed to get to a YES and so on. Because the reality is not about how many leads you get. It's about how many prospective patients say YES and PAY for your services, right? Which is why your coordinator must be on her game to convert these consults so if she needs training, check out The Converting Club for Coordinators on my website and I'll train her for you. Because after consulting with surgeons for 2 decades, here is what I find most often: You don't have a lead problem. you have a converting and retention problem. Just saying.. But back to the question what's a good conversion rate. Here are guidelines to help you figure that out: Leads coming from “Internet stranger patients” convert at 5-20% Leads coming from word-of-mouth referrals convert at 70-85% Leads coming from your current patients who want more from you convert at 85% and higher And to break it down even more: Breast aug leads convert much less than facelift leads so I would separate those out so the data is not skewed. BTW, if you question my stats, no problem. Do this exercise to get the real numbers for YOUR own practice. Have your staff look up the last 50-100 surgeries you performed and fill out an excel sheet by noting The procedure performed The revenues collected The referral source: did they come cold from the Internet, were they a word-of-mouth referral or were they your current patient coming back for more. Also note their age and zip code to determine if they are local or out of town and which demographics of patients seem to gravitate towards you. I've had surgeons from all over the country do this exercise and they are always surprised to discover where their conversions and revenues came from so see for yourself and let me know your results. That wraps up this Beauty and the biz episode so please do me a favor and subscribe if you haven't done so already and a review would be super helpful as well. And feel free to pass this along to your colleagues and staff Of course, it would be great if you subscribed to Beauty and the Biz so you don't miss any episodes and a review would be much appreciates. Thanks so listening and we'll talk again soon. If you want to talk more about your specific situation, just leave me a message at: https://www.CatherineMaley.com ...Or DM me on Instagram at: https://www.instagram.com/CatherineMaleyMBA
We're talking basics here.What does SEO even stand for?SEO = Search Engine OptimizationIt's having your content online, literally everywhere you have content online, your website, social media, Pinterest, other websites you're linked to, even this podcast is optimized, optimized.The backbone to making sure everything is optimized is your keywords. Your SEO keywords are literally just the words inside your content, the content we just discussed.Those keywords just need to match up with the words your clients would put into a search bar to find you.As creatives, words are something we can get our head around. SEO is often a topic that feels so confusing and even maybe a little boring, so we put it aside and plan to deal with it another day.Today's the day we get started.I know for me, I don't love analytics (I mean, just say Google Analytics and I start to zone out), but talking to my clients, using my keywords, that's something I can get behind.I'm sure you're the same way.To keep from getting lost in a sea of search terms, we want to be specific about some of the things we do.I'm going to use my friend Amy as an example.Amy is starting a wedding venue. So wedding venue would be something she would want to come up in when someone searched for it.Her wedding venue is in St. Louis. Well there's another keyword.Even still, when a couple types in wedding venue in St. Louis, that's a lot to sift through.Her venue is in a neighborhood called Soulard. It's a hip downtown neighborhood where everyone wants to hang out.That's another keyword, that's starting to narrow down what venues come up when a couple is searching for one.Something else about her venue is that it's in a historic building. There's even another keyword. Historic.So now when her couple searches for historic wedding venue st louis soulard, she has a very high likelihood of showing up in the search, or as we say in SEO terms, ranking.See how that works?You know I always have a hot tip for you, this one is an action item.What are some things you can say about your business that would make you come up? What would your client be searching for that other businesses in your same category and location wouldn't be using, but couples are searching for?I'll teach you even more about this in my workshop, SEO for Wedding Pros.Look at that as another example. If a wedding professional, like yourself, is searching online for help with their SEO, or keywords, the title of our workshop is likely going to rank high for that search.We talk a lot about SEO keywords, wedding professionals, we also use the word vendors here in the industry, so all of these would help us rank higher, which means we can help our future clients with the problem they're wanting to solve.As creatives, using our words to help our clients get the results they need, is so much more interesting than a lot of numbers or even coding.Start with considering your keywordsDo you wish you could fill your calendar faster and easier?It's always easy to do on your own, so I've created a free challenge for you, where we'll walk through it together.The challenge starts on September 21, when you sign up right now you'll get an action item that will have you starting with the right foundation!Just go to www.letsbookclients.com/referralschallenge to sign up today!
Your SEO strategy has been paying off: You've won some key rankings and, more importantly, they're generating leads. But then the infamous internet autocrat, which prefers to be called Google, decides to implement some changes to its algorithm — and they require technical expertise on your end. Do you have the technical SEO capabilities to meet the challenge or are you doomed to share the fate of Ask Jeeves and MySpace? If you weren't already aware, this is not merely a hypothetical — Google really is changing its algorithm to punish slower pages in its rankings. If you aren't sure what this means for your business, today's guest, technical SEO wizard Geoff Atkinson, Founder and CEO of Huckabuy.com, has the answers you seek. In this episode, we discuss: The changes Google is implementing and what they mean for you The importance of page speed for Google's new changes and as a KPI for your business How Huckabuy can help you not just survive Google's changing algorithm, but use it to win Now that you know how Google's new rules impact your SEO, are you ready to learn the secrets to establishing credibility or crack the code to effective outbound marketing? Check out the full list of episodes: The B2B Revenue Executive Experience.
Your SEO strategy has been paying off: You've won some key rankings and, more importantly, they're generating leads. But then the infamous internet autocrat, which prefers to be called Google, decides to implement some changes to its algorithm — and they require technical expertise on your end. Do you have the technical SEO capabilities to meet the challenge or are you doomed to share the fate of Ask Jeeves and MySpace? If you weren't already aware, this is not merely a hypothetical — Google really is changing its algorithm to punish slower pages in its rankings. If you aren't sure what this means for your business, today's guest, technical SEO wizard Geoff Atkinson, Founder and CEO of Huckabuy.com, has the answers you seek. In this episode, we discuss: The changes Google is implementing and what they mean for you The importance of page speed for Google's new changes and as a KPI for your business How Huckabuy can help you not just survive Google's changing algorithm, but use it to win Now that you know how Google's new rules impact your SEO, are you ready to learn the secrets to establishing credibility or crack the code to effective outbound marketing? Check out the full list of episodes: The B2B Revenue Executive Experience.
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Patrick Stox is a product advisor and technical SEO at Ahrefs. Patrick also wears the hat of brand ambassador for the company. Your SEO strategy is integral to the success of your business online. Today, Patrick shares experience and recommendations about how you should be prioritizing your SEO efforts. Show NotesConnect With: Patrick Stox: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What is content? (3:20) What's the purpose? (10:39) I'm afraid I won't be good at it. (23:00) Agency or in-house. (30:00) The benefits of content. (46:00) B2C marketing. (56:00) Frameworks. (59:00) Quotable Moments “Content is all of the knowledge that these business owners have in their own head. It's the stuff you share out in videos, phone calls, podcasts, emails, and websites.” – Khalil “Good content is engaging, entertaining, and will call people to action.” – Khalil “You want to think – how can I approach this channel, target my audience, but also to be unique and to be myself?” – Khalil “You have to be ready to experiment because nobody knows what's going to work and what's not.” – Khalil “If you're invested in the long-term, content is super powerful.” – Khalil “Your SEO is very important and content helps with that tremendously. Your SEO content is always king.” – Khalil “When you show up to a job site in a clean truck, with a hardhat, and you're well dressed… it's the same as having a clear website, social media, and content. It's nice and polished, it's going to play a role in their decision as to what bid they go with.” – Khalil “3 frameworks on creating content: long-form content model [this episode], which can be clipped down into short-form content model, and then a pillar model [evergreen content based on what you talk about during a sales process].” – Khalil Resources Visit Benali's website. Check us out on Youtube Follow us on social media: LinkedIn, Facebook, Instagram Subscribe to our newsletter, The Countdown Have questions? Email us! More from Martin theprofitproblem.com annealbc.com martin@anealbc.com LinkedIn Facebook Instagram More from Khalil benali.com khalil@benali.com LinkedIn Facebook Instagram More from The Cashflow Contractor Ask Us A Question Sign Up For A Free Consultation thecashflowcontractor.com info@thecashflowcontractor.com LinkedIn Facebook Instagram
Contact us: https://www.lyfemarketing.com/digital-marketing-services/social-media-marketing-services/There's a NEW Google algorithm update coming soon, and we're here to tell you everything you need to know about it. Listen now for a breakdown of the new Google algorithm update, how page experience works as an SEO ranking factor, how to improve your rankings on Google, and MORE!Your SEO rankings may increase or decrease based on this new Google algorithm update.According to Google, they will begin using page experience as a part of their ranking systems beginning in mid-June 2021.So in this episode, we will uncover what exactly this means so your website isn't penalized and loses rankings.Instead, you'll be able to use this update to move up the rankings past your competitors. ➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.
The Cutting Edge Japan Business Show By Dale Carnegie Training Tokyo, Japan
Running a business in Japan is not for the faint hearted. Plenty of big companies with deep pockets have failed here. There are plenty who have succeeded though. Let's pull back the velvet curtain and get real on leading a business here in Japan. Running your own business is challenging anywhere, but Japan adds a bit of spice to the broth. According to official statistics, seventy percent of Japanese companies are unprofitable. Business seems pretty simple at one level – constantly seek to increase revenues and reduce or hold down costs. To increase revenues you can find more customers, more repeater customers and raise prices. Raising prices in Japan gets tough, when you are in the churning wash of decades of deflation and when there are always lots and lots of competitors. When the consumption tax was raised the last two times, the economy immediately took a hit, which indicates the price sensitivity of the populace. The usual way of differentiating yourself and justifying higher prices is through the added value you provide. Naturally, there is a major sales and marketing effort required to get that value message out. Both options in Japan however come with high price tags. By the way, whenever we do training as part of a global arrangement, we always get push back on the pricing in Japan, especially when the yen is converted to other currencies. Why overseas head office staff would imagine that pricing here should be the same as at home is a mystery, but that is often the expectation. The cost structures here in Tokyo for wages and rents are high relative to other countries and the prices reflect that. I refer these global partners back to their own local operation's wage and rent bills in Tokyo. I point out these are nothing like what they are costing at home, so why expect global pricing to be uniform? In general, fixed costs as a percentage of revenue are high in Tokyo and it is a struggle to get them down. Unlike other Western countries, where salespeople are prepared to work on a one hundred percent commission basis, very few Japanese staff are attracted by that option. Again this opportunity to move wage costs away from fixed to variable is less available here. This means there must be a base salary plus bonus or commission arrangement and the base will be relatively high. Especially if you are a foreign operation, as you need to attract potential employees. When were a start-up in 2007, we had to pay our sales staff close to double the norm, to get them to work for us. That hurt but we had no choice. By the way, add another fifteen percent to your wages bill for all the various social insurance and pension costs. Of course, if you are a prestigious mega corporation, encapsulated by a powerful brand, this attracting staff challenge may not be such an issue. If you are a Small Medium Enterprise (SME) then attracting people becomes more competitive. If your team needs to speak some reasonable level of English, then the wage bill goes up immediately. There is also a limited supply of Japanese who want to work in an international environment and that number is declining rapidly, as less and less young people go overseas to study. We are currently in the midst of a real turning point regarding the internationalisation of the younger generation. The young don't want to learn English and they don't want to live overseas, because everything is so wonderful here in Japan and it is safe. In the future, they are going to become almost impossible to hire for SMEs, as we are simply outbid by bigger companies. Marketing in Japan, especially in Tokyo is a remorseless pit into which you have to throw lots of money. Print ads and content marketing driven advertorial are very expensive here and the local publishers have plenty of Japanese companies able and willing to pay, so trying to cut a deal is fraught. Television predominates with fifteen second ads, so even if you can afford the big money involved, your appeal to buyers in that time is microscopic. On-line banner ads are not inexpensive. Pay per click keyword search ads and Facebook ads are also not cheap and can burn through cash at an alarming rate. Few Japanese are using LinkedIn as yet, so it mainly targeting a foreign audience at this point. PR is a viable option for brand awareness, but you get what you pay for. SMEs can rarely pony up the type of money required to get the PR agency's “A Team”, so don't expect any particular marketing magic from the “D Team”. Japanese websites are often the complete antithesis of the Zen like western approach. Garish colours and packed screen real estate are very common here. So what do you do, go Zen or go Garish? Do you have the cash to pay for a Japanese language copywriter or do you do it internally to save money? Are your team members any good at it? Your SEO has to be fined tuned to push yourself forward in the page rankings and you need people who know what they are doing, as DIY is cheaper, but a lot harder. These resources may be in-house or on contract, but they still push up the wage's bill. Networking in Japan is different to Western countries in that few Japanese go to these events all that willing to meet new people. Sound promising? The meeting charges are also expensive as well so if your team are really getting out there, the costs can be significant for what is really a shotgun marketing effort. It sounds crazy, but the usual style is that someone you know introduces you to someone they know. This is acceptable, if quite limited in scope. Bounding up to complete strangers and introducing yourself is possible, but the reactions are often mild shock, blank stares and some resistance. This negative response is applied to Japanese as well as foreign staff. “Working the room” hasn't quite made it here yet as a concept. Cold, as opposed to warm approaches are also tricky. Sending a direct mail piece to someone unknown goes straight in the bin. Any email from an unknown entity similarly gets deleted unread. You can cold call here but you really need to know the person's name. If you don't, you will usually get blocked at the entry point, promised that your message will get passed on and a return call offered – if they are interested. You will never hear back from them. There is always the issue of what you are offering may work overseas, but it won't work here. If you bring global statistics, then there had better be a Japanese component of the survey or the whole thing is just dismissed as irrelevant. That means you have to pay to run the same survey here, to show the significance of your findings for the Japanese market. This costs money. Testimonials from overseas companies, super brands or otherwise, are also invalid by definition. You need a local track record to be credible and skepticism reigns without relief. Disasters, especially earthquakes are a constant prospect and all of us living in Tokyo know we are overdue for “The Big One”. After the triple whammy of earthquake, tsunami, and nuclear core meltdown in Fukushima a few years ago, our training business ground to a halt with four months of no cash flow. Who wants to do training, when you are having large numbers of major aftershocks every single day for months. Covid hasn't been any fun either, as companies have cancelled their scheduled training. We all know it is important, but it is at moments like these, we really understand the importance of cash flow in a business. This was a painful period for many businesses to get enough cash to keep going and in fact many disappeared as a direct result. The good news is that in Japan you do get paid by clients. Also, Japanese companies prefer the devil they know, so if you supply value, then you can expect repeat business. Staff are hardworking and diligent. People are honest, neat, polite and things work here, also there is fantastic infrastructure. There are large numbers of foreign corporates with businesses here, who are more open than a lot of domestic companies to your approach. There are English language magazines aimed at these expatriate leaders, which because of the limited market, cost a fraction of the Japanese mainstream media. There are many foreign Chambers of Commerce, business associations and study groups here, so there are many networking opportunities where you can actually “work the room”. The rule of law applies here and legal disputes that have to go to court are few and far between. Like anywhere, there are criminal gangs (yakuza) extorting businesses, but they tend to leave foreigners alone and prefer exploiting the locals, as it is a lot easier. Because of Japan's extremely strict immigration and refugee policies, there are very few ethnic or religious groups who are likely to cause Japan much trouble. The biggest non-Japanese ethnic group are Koreans. The majority were born here after the war, their grandparents being brought in during the war years as forced labour. There are some foreigners here illegally overstaying their visas, but they are keeping a very low profile, because the Japanese government deports them once found. Japan is still the third largest economy in the world. The main leisure activities here really, for the majority of the populace, is to shop and eat. Many foreign companies have done well here, they have found the formula for success but few have done that rapidly. Long-term planning, patience, grit and sustainability take on different dimensions here in Japan. All in all, Japan is a land of opportunity. Progress just comes more slowly here and with great difficulty, but if you stick it out, then it will come. There are plenty of foreigners who have made a success of their businesses here. Adopt some samurai style “grit” and keep going.
Eli Schwartz's incredible experience setting up a brand new SEO team in Singapore meant that he often wrote down instructions or explanations for his employees. Eli had longed to be in Asia for a while, and SurveyMonkey's CEO at the time, Dave Goldberg, granted Eli's wish and opened an office in Singapore to keep Eli at SurveyMonkey. Explains Eli: “I'd write down notes of these things that my team wanted to learn, and that's actually when I felt like I should publish a book. That was the first thing that really made me feel like I had something I wanted to share, because like it wasn't shared anywhere else.” Eli's book, Product-Led SEO, is published this month. It digs into his career and how to learn how to get things done. SEO At a Strategic Level Eli explains: “The book is about how to think at a higher level, how to be strategic and not really chase the algorithm or chase SEO tactics.” He believes that SEO pros and in fact anyone working on a website should be spending their time on being strategic, because SEO is different for every website. “It's really about what Google believes your website to be about. So that is what you should focus on. What should my website be about? And not the little minutiae and little tactics on how to be successful.” The second prompt for Eli to write Product-Led SEO came from his blog, also called Product-Led SEO. It's about building products around users. One of his posts completely took off on LinkedIn, making Eli realize “There's really something here, I should build all of these ideas around this book.” The Biggest Challenge: Telling A Compelling Story If you've regularly written a blog, Eli says that blog posts can easily become the foundation for your chapters. However, the challenge is how to tell a compelling story. As Eli says: “How do you bring all this together? How do you narrate this? How do you bring color to it?” Initially, when Eli started his book, he wanted to get his message out there and build a brand But if he pursued this path, Eli believed his book wouldn't have been great. So instead he separated the book from his branding and career, and focused on telling all he'd learned about SEO. “I had some ideas. I was writing some guides, but it still wasn't a book,” he observes. He worked with some amazing editors who were able to pull everything together, bringing in color and a narrative. Product-Led SEO Eli describes product-led SEO as giving people what they want from content and services. “You're building something for users. And if all you're thinking is I'm building something, so I get some clicks then that is not valuable. That is just a blog post,” he explains. Eli adds that people need to determine product-market fit first, and then build an SEO strategy. “Whatever it is that you want to happen for any sort of use on your website, that has to happen from SEO, and SEO shouldn't be divorced from this idea that users come to websites, websites convert into whatever the user funnel is, the way it is in many SEO strategies,” says Eli. “SEO is to be part of that, it has to be an acquisition, one acquisition channel of all your other channels. So that in a nutshell is product-led SEO. Your SEO is a product. It's not just a keyword.” LINKS Twitter LinkedIn EliSwartz.co Productledseo.com SUBSCRIBE TO THE PUBLISHED AUTHOR PODCAST If you enjoyed this episode, don't forget to subscribe on Apple Podcasts, Spotify, Google Podcasts, or anywhere else you listen to podcasts. You can also watch episodes of the podcast on YouTube. And if you want to spread the word, please give us a five-star review (we read every single one!) and share this page with your friends. We also share valuable snippets from podcast episodes on Instagram, Twitter, LinkedIn, and Facebook. ABOUT THE HOST The Published Author Podcast is hosted by Josh Steimle, founder of Published Author. Josh is a book author himself and his article writing has been featured in over two dozen publications including Time, Forbes, Fortune, Mashable, and TechCrunch. He's a TEDx speaker, the founder of the global marketing agency MWI, a skater, father, and husband, and lives on a horse farm in Boston. Learn more at JoshSteimle.com.
You know you've got a great service that gets people results. But how do you get people to your website to sign up for that service?Good SEO—search-engine optimization—is critical. Your SEO practices (or lack thereof) affect where you rank in search results, and you don't wanna be on page 2. Here, digital-marketing expert Mateo Lopez unpacks some of the secrets of on- and off-page SEO and what you can do to direct more traffic to your website for free.Links:Gym Lead MachineThe Guide to Local SEO for Gym OwnersAGuardGym Owners UnitedChalk It ProTimeline:3:02 – What is SEO?6:02 – Why SEO matters.9:34 – General vs. local SEO.12:57 – The Two-Brain SEO course.13:59 – Where good SEO can increase your visibility.15:30 – What determines who gets the top rankings.19:37 – Why you shouldn’t stuff keywords.21:27 – How to improve your rankings.23:11 – Using content to rank higher and increase domain authority.26:32 – White- and black-hat SEO. 28:09 – Why you need to be on Google My Business.31:19 – SEO: What not to do.37:24 – How Gym Lead Machine can help you get more website traffic and leads.40:13 – Two easy things you can do today to improve your SEO.
Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy
If you aren't developing an SEO strategy that starts with your business and marketing goals, you're wasting precious time and money. Stop the madness and learn how to do it right so you can achieve the best results possible. Here's the thing: Too many business owners have it wrong when it comes to SEO. SEO isn't about tricking search engines into ranking your website, especially not these days. Your objective is to help Google (and other search engines) fulfill their goal, which is to provide searchers with the perfect results. That way, they're happy with the query they made on the site. If you think you can outsmart Google, you're wrong. You need to create a website that people want to visit, and that they want to tell other people about, link to, and share on social networks. That is the key to SEO, and you'll never rank if you aren't doing that. But developing an SEO strategy is what will create the signposts so Google realizes you have the good stuff they want to promote. Understanding Where Your SEO Strategy Falls You can't expect to get anywhere with SEO if you approach it backward. You need to be strategic about it, and you can't look at SEO separately from the rest of your business. Your SEO goals should be tied to your general marketing goals and your overall business goals. There are three steps, and SEO is last. Take a look…
In this episode, you will hear Mark Williams-Cook talking about: Search terms report data slashed: Google has reduced the amount of data that is going to be accessible to Google Ad advertisers. What could this mean for the future? Google Ads price hides: In response to new digital taxes, Google has passed the price increase onto advertisers. Listener Q&A: Your SEO questions, on Javascript, indexing, and internal linking answered! You can get the full transcription and links to resources at https://search.withcandour.co.uk
In this episode, you will hear Mark Williams-Cook talking about: The big Google glitch: Another problem at Google this year led many SEOs to believe there had been one of the biggest algorithm changes in the last few years. GMB updates: New ways to update Google My Business information and new insights are coming GPT-3 thoughts: A brief look at GPT-3 and some of its content generation uses Listener Q&A: Your SEO questions, answered! You can get the full transcription and links to resources at https://search.withcandour.co.uk
Trying to master SEO and get more traffic to your blog? I can help!In today’s episode, I’m doing something different – I’m answering all YOUR SEO blogging questions as well as a question about selling sites. From link building to keywords to tags and categories to nofollow links, search trends and more, I’m sure you’ll be able to find some gold in today’s episode to help with your own blog building.You’ll learn how to select keywords, what to do with a new post for the biggest SEO gain, which posts you should link to on your site, how to get a site ready to sell and more.Read the show notes here: https://www.digitalnomadwannabe.com/episode10
Importance of Schema & How to create⁉️
Leah Frazier of Think Three Media sits down with "The SEO Queen" Charlene McCraney to chat all things "What is SEO Marketing" "What is SEO?" and how small businesses, entrepreneurs and startups can utilize SEO techniques to increase their web traffic, increase their Google Ranking and so much more! Be sure to follow Charlene McCraney #TheSEOQueen on social media! Sign up for her FREE SEO Workshop! Ready for a 1 on 1 VIP Day for YOUR SEO concerns? Reach out to Charlene here to get started! Be sure to catch the full video version of this episode on Youtube here. Snag your free business gift from Leah as a Thank You for being a faithful Inspire N Intel Podcast Subscriber! -- and be sure to follow her on all social channels @TheLeahFrazier for more.
How you approach SEO strategy is based on what your neighbors in SEO are doing. Your SEO model and content strategy need to be aligned with how people actually consume content.
Hey everyone! Morgan Nield here for yet another episode of the SImplify Your Sales podcast and today’s episode is one that I know SO many Etsy sellers are interested in-- Etsy SEO And in this episode, I’m going to walk you through demystifying the Etsy SEO algorithm here in 2020. I know it’s confusing and I know there’s a lot of conflicting information out there on best practices, so I want to set the record straight for what we KNOW is working for Etsy SEO in 2020 based on research as well as practical application in various Etsy shop’s I’ve been working with to test these out. Fun fact: I actually wrote my first Etsy SEO blog post back in 2017 even today, it is hands down my most popular post and it still drives THOUSANDS of visitors to my site every single month-- proof that content marketing is a big deal for your business-- but that’s another topic for another day. Regardless, it’s now 2020 which is all sorts of crazy and so I figured it was probably time to give it a bit of a refresh since things have changed SO much in 3 years. In fact, things have changed SO much so that I actually ended up creating an entire course around it-- Simplify Your SEO-- that breaks down your entire SEO process step-by-step in a logical way so you’re NEVER left wondering what to do with your listings. This course just launched in January 2020 to an intimate group of 130 students and while I was initially incredibly nervous-- yep, I totally still get scared whenever I release a new product-- the reception has been INCREDIBLE. I’ve been told the spreadsheet you get-- yes, you get a spreadsheet that organizes and categorized ALL your keywords for you so you essentially just plug and play-- is a complete GAME CHANGER. I’ve gotta admit, that’s my favorite part as well-- it’s something I’ve wanted to create for a looooooong time and when I finally sat down to create it, it turned out incredible and I’m kicking myself for waiting so long, haha! It’s basically the tool I wished I had back when I implemented SEO for the first time. You will be SO stinkin’ organized that it will--ilterally-- take you 5 minutes (if that) to add killer SEO to any new listings you create moving forward. It’s an SEO lifesaver. So if you’re like, I just want a step-by-step plan that takes 100% of the guesswork out of things for me-- literally, it takes ALL of the guesswork out of it-- then come over to the show notes at morgannield.com/blog/episode7 and I’ll have a link for you to learn more and check out the course. I’m ridiculously proud of it. I’ve also got a freebie sitting there for you as well-- so if you’re looking for a little SEO booster, definitely head over to the blog to grab that. Straight from the course, today I wanted to share 10 SEO hacks/understandings that will help solidify your SEO standing and demystify a bit of the process for you hopefully-- because there is A LOT of information out there and if I can streamline and ease it up a bit for you, then I am ALL about doing that. Really quick though-- I want to address the question that a lot of people have-- WHY should we even bother with SEO on Etsy? Truth: you could be setting your online shop up ANYWHERE online, but a lot of people choose to host on Etsy for a couple reasons: It's an easy and low-cost way to get started with e-commerce for those of us who are tech-challenged (*raises hand slowly*) Etsy already has a brand, and therefore drives a lot of it's own traffic. By listing your items on Etsy, you are exposing yourself to traffic that is already there just waiting for you to take advantage of it-- once you implement good SEO practices. That second reason-- the innate Etsy traffic-- is why we're focusing on SEO. There's no point in setting up shop on Etsy vs. elsewhere unless you are taking advantage of the built in traffic. What is SEO + how does it work? Alright, so now you know the “why,” let’s talk about the “what” At its very core, SEO, or “search engine optimization”, is simply the way that people find your product on Etsy. Seriously-- it’s as simple as that. Whenever somebody hops onto Google (or Bing or Yahoo) and starts typing a word or two into the search box, they’re using SEO. Whenever a buyer hops onto Etsy and starts browsing by category, they’re using SEO. Whenever a pin appears at the top of Pinterest, it’s using SEO A strong Etsy strategy begins with a solid SEO foundation, which will lay solid groundwork for your business growth moving forward. So...how does SEO actually work? SEO works by using these programs known as “bots” – you may have heard of them before. Bots—at their very basics—are a type of software component designed to scour the internet and discover what is out there, and then brings back that information and presents it to you-- the casual browser-- with what it has deemed “most relevant” based on keyword terms you are searching for. And then what is a keyword? So keywords (or “keyword phrase”-- I'll use these terms interchangeably) are words used to describe your items to these SEO bots and are the BIGGEST factor in determining where a product will actually rank for SEO, both on Google and Etsy and any other search engines out there. So without further ado, let’s dive into that SEO list! 1- and this is something I need you to understand from the beginning-- You CAN’T check your ranking on Etsy anymore This one used to be SUCH a big deal. People would waste HOURS of time constantly popping onto Etsy and searching for their items to see where they placed in search-- if they’d show up on page 1 or page 6 or wherever. I’m here to tell you-- THIS STRATEGY DOES NOT WORK ANYMORE. It’s been a SLOOOOOOW process, but back when Etsy went public and acquired BlackBird technologies to help with their search, the SEO landscape began to change in a big way...we talk about all of those ways in the Simplify Your SEO course, but one of those ways is working more closely with personalized shoppers searches Meaning that the aSEO algorithm has started to show customers search results based on your past searches, purchases, and interactions online-- a whole slew of additional factors that didn’t use to matter-- and factors that you, unfortunately, have NO control over. Now, what this means is that while you can search for your most common search terms and see your products pop up 4-5 times on page 1, that’s because YOU have been actively interacting with YOUR listings. So with this newer technology, that’s what Etsy will show you. Unfortunately, those aren’t the same results that everyone else sees. For example, in the past, you and I could both type “baby headbands” in the Etsy search bar and see the exact same results-- the listings with the best SEO for that keyword phrase would show up first, regardless of any other criteria. Someone from Australia could also type in “baby headbands” and see the same exact results. This was awesome for a variety of reasons-- the main one being that you could actually track how your item was performing in search by simply “searching” for it and taking note. It was VERY easy to see if your SEO was working or not and to adjust it accordingly. Not so in 2020. Nowadays I can type in “baby headbands,” you can type in “baby headbands,” and someone from Australia can type in “baby headbands” and we’ll each be shown a different set of results-- based on our personalized history and interaction on Etsy. This is absolutely CRUCIAL to understand. You cannot go in and check to see where you rank any longer (so stop obsessing over it!)-- because you won’t be “ranking” the same with any search result-- you’ll appear in different places for different people. Does this mean SEO is no longer relevant? Hardly! The items with the best SEO are still going to be shown first in these personalized results-- just to different people at different times. 2- Renewing listings has EXTREMELY minimal effect on your placement in search Another big change to the game-- you used to be able to manually “renew” your listings for an instant refresh in search. SO pay the $.20 listing fee and watch your item magically jump up a few rows in search, hopefully catching the eye of a potential buyer. But because of the personalized search results that we JUST talked about, this is no longer an effective use of your time OR your money. In fact, every time you do it, it’s essentially like you’re throwing $.20 down the toilet. And I’d much rather you use that money to invest in your business and tools to actually GROW it instead of wasting it. 3- Keywords are NOT the only factor to consider with your search placement So keywords are a BIG deal to getting found in Etsy search, but they’re not the ONLY way to get found (of course they aren’t…) So I wanted to quickly go over the additional factors that Etsy takes into play that determines the who/what/when/where/why/how of showing up in search. // Listing Quality Score Your listing quality score is essentially the algorithmic “score” that the Etsy internal algorithm has assigned to each of your shop’s listings. Based on what Etsy has told us in this regard, the factors that go into your listing quality score are: strong sales histories-- meaning that when people click on this item, it leads to a sale on a regular basis. Items that are clicked on and then clicked out of nearly every time indicate to Etsy that something in the listing is turning people off from buying-- and that’s not good strong search engagements (meaning people are clicking on your items when they see them in search) and completed attributes (which are one of those things you fill out as you’re creating a new listing with the shop manager. If they give you an option to fill something out, DO IT. Don’t leave anything blank if you can help it. It’s just one more additional way to get found-- yay!) //Shop Quality Score Alright, so it’s not enough to have high-quality listings-- your shop has to be scoring high, too. So what factors does Etsy look into to determine your Shop’s Quality Score? Excellent customer service (You’re quick to respond to customer questions (within 1-2 business days is perfectly fine-- don’t feel like you have to respond the exact minute every question comes through), you fill your orders in the allotted time-frame, and don’t have cases opened against your shop on a regular basis.) Positive reviews -Don’t stress too much about getting reviews on all of your orders (a 10-20% response rate is completely normal on Etsy. If I've ever purchased something from you, I'm in the 80-90% that always forgets to leave a review so I'M SORRY!), but DO make sure you’re doing everything you can to get those 5-star reviews. Will the occasional 1-star review hurt you? No (I’ve had them myself and noticed NO change whatsoever in sales), however, you will do well to maintain an average 5-star rating in your shop. This increases trust from Etsy as well as buyers purchasing from you. Shop policies. It’s not a thing now, but you used to be able to create your OWN shop policies. If you still have those in place, consider now the appropriate time to drop them and adopt Etsy’s policies. Your SEO will thank you. // Additional ranking factors Localization Where you’re based in the world does (unfortunately) make a difference in who Etsy shows your products to. Your items will be shown to YOUR home country first before being shown to international buyers. Recency + renewals Manually renewing your items is no longer considered an effective strategy for placement in search (so don’t waste your money!)-- we talked about it earlier-- but if your item is selling regularly, it is getting “renewed” from each of those sales and that will give you a generally higher placement in search over time. Photo recognition More and more with the acquisition of AI, Etsy is heading towards a more visual search experience-- so your first photo needs to be crystal clear of what you’re selling. No busy backgrounds, no crazy props-- make it clear what your item actually is. You can style additional photos to your heart's content, however (although I still recommend keeping them relatively simple to avoid buyer confusion).Note that this is still in the early phases of rolling out, however, it will become an increasingly more important factor as time goes on. Free shipping Now, this one is important enough that I’m totally making it it’s own numbered tip in this podcast so…. 4- Free shipping is NOT as big of a deal as you’re making it out to be Ooooh, let’s dive into possibly the MOST controversial topic on Etsy. Free shipping. If you went into a crazy panic when Etsy rolled out this feature, you were in good company. And I’m not going to debate the virtues of whether this is a good move on Etsy’s end or a bad one. That’s neither here nor there for our purposes. The Etsy forums can give you your debate fix if that’s what you’re looking for. Instead, I want to talk to you about whether free shipping is really affecting people finding your shop and listings in search results. Yes and no. (It’s never a clear answer, is it?!) It all comes down to YOUR unique niche and what YOU are selling. So this is something you’re going to need to research for yourself to see if it’s something you should consider. So what I’d like you to do is hop onto a keyword research tool like Marmalead, which is the tool I recommend, and you can EASILY check out what percentage of shops in your niche are offering free shipping with their orders...and what ones aren’t (and then able to check what they ARE charging for shipping). This is EXTREMELY important information to your profits! If hardly anyone in your niche is offering free shipping, you don’t have to do it either! Yes, it may give you a competitive advantage for someone looking for a shop specifically with that offering, but you’re not going to get “buried” in search because you don’t offer it-- especially if no one else in your industry is offering it, either! This might ring true to those selling heavier items-- like wooden signs or furniture. However, if most of your competition IS offering free shipping-- which is a SUPER common thing in the baby industry where I was-- I would highly, HIGHLY encourage you to do it as well. We want you to remain competitive in the marketplace and free shipping is another way to give your customers an “easy yes” in purchasing from you. So the bottom line here? Free shipping isn’t going to “break” your SEO strategy-- but it is something to consider as part of your overall business strategy-- and whether for YOUR specific niche and product if it’s worth it or not. 5- You should never, never edit the SEO of the original listing if it’s doing well I watch Etsy sellers make this mistake all of the time-- and I’ve done it too and it’s PAINFUL. So let me spare you the excruciating suffering that so many of us have gone through and share my top tip for adjusting your SEO WITHOUT tanking your views. If you have a listing that is performing well, but you want to play around with the SEO (because SEO is such a fun way to spend your time) to see if you can make it even better, do NOT edit the original listing. Instead, make a duplicate and edit THAT listing. And no, Etsy does NOT punish shop’s for having duplicate listings. I have no idea how that rumor got started, but it drives me crazy. I had duplicates of ALL my best sellers and put the best SEO in each of them so both versions of any one listing were performing well and making sales Every. Single. Day. So before you ever do ANY edits to anything-- and I’ll go as far as to say even with photos if you’re playing around with a new style of photo-- make sure you DUPLICATE the original listing first and make the edits to the duplicate. 6- Focus keywords are a KILLER part of your strategy and will give you a boost above your competitors not using them. Wait...a FOCUS keyword? What the heck is that?! Well, we have a whole lesson on it inside Simplify Your SEO and how to pick out profitable focus keywords for every single one of your listings, but I wanted to touch on it here in the podcast, too, because it is SO important to your overall strategy and I feel like it’s something a lot of people either don’t know about, or don’t know how to use correctly. Okay, so really quick if you’re just hearing this phrase for the first time-- A focus keyword is a keyword phrase (2-3 words long) that you choose and have decided you wanted to rank for in any particular listing. Now you may be saying “well, all my keywords are focus keyword then! I want to rank for all of them!” and obviously that’s why we’re using multiple keywords-- so you can appear in more places under more search terms. But this FOCUS keyword of yours enables you to place a greater emphasis on one particular keyword for a listing and then maximize your chances of ranking for it by listing it in multiple places strategically. You’ll want to use it in your title, your tags, your description. This is where repetition becomes VERY important. And you’ll also want to put a good deal of thought into picking each one of them out-- because there’s a fine line of balance between too broad and too niched-- and you’ll want to find that middle ground with your focus keyword. Again, we talk about that super in-depth inside Simplify Your SEO if you’re wanting step-by-step instructions on how to research + analyze your focus keywords to pick the best possible ones. 7- The most profitable title formula contains 3 different types of keywords. Okay, so we touched on focus keywords earlier but they aren’t the ONLY types of keywords you should be using. There are two others-- broad and long-tail keywords-- that need to be used in your listings as well. The strongest title formula will contain Broad and targeted long-tail keywords also have their place in your strategy. 8- Short and sweet is NOT the best policy Etsy has mentioned that shorter, easily readable titles are best for shoppers to be able to quickly scan your listings and determine what you’re selling. But if you’re not using nearly every ounce of available title space, you are missing out in a BIG, big way. Yes, make your titles readable and use descriptive keywords that describe what your listing actually is, but continue to add additional SEO . I like to think of your title as broken into keyword “sentences.” This is a strategy we go into really in-depth inside Simplify Your SEO, but basically, you’re going to use your keyword phrases and write out little “sentences” and you should be able to fit 3-5 of those “sentences” in your title. Bad Example: Someone might write out a title like: Chunky Knit Scarf, Chunky Scarf, Chunky Knit, Infinity Scarf, gift for her, Scarf Women, Knitted Scarf, London Infinity Scarf And yes, repetition in a few areas is good, but that title is wasting A TON of space by using the word “scarf” like 6-7 times. Definitely NOT necessary. 2-3x MAX is perfect. Any more than that and Google tends to classify you as “keyword stuffing,” which is NOT a good thing. So let’s not tempt them :). It’s also really choppy-- just keyword after keyword after keyword. It makes it hard for shoppers to read and understand fully what you’re selling. Okay, so what would a good example look like? Instead of listing “scarf” 5 bajillion times in choppy keyword fragments, you’d be better off creating a title that looks more like this: “Chunky knit infinity scarf for women, red winter cowl gift for her...” and then using the additional space to craft 1-2 more keyword “sentences--” or phrases using keywords that sound natural and are easy to read. Google also likes these better, so it’s a win-win :) 9- Driving your own traffic actually BOOSTS your SEO. Say what?! I know, I know-- it’s easy to get caught up in the SEO research hamster wheel and forget that anything outside of researching endless keywords for Etsy actually exists as a strategy. But guess what? Driving your own traffic-- be it through Instagram, Pinterest, email marketing, blogging, wherever is actually going to help BOOST your SEO-- no additional keyword research required ;) That’s because when you mention your product OFF of Etsy and people take notice and click into your shop, you’re creating BACKLINKS and Etsy finds those INCREDIBLE valuable and rewards you with higher overall placement in search results. So maybe those social media posts aren’t such a time-suck after all ;) 10-And finally (and perhaps quite obviously) SEO adjustments TAKE TIME. I know we live in this incredible age where it’s possible to get a package ordered and delivered from Amazon in less than a day-- and that may just be because we’re only 25 minutes away from a major Amazon distribution center, so we might have an unfair advantage there-- but regardless, we live in this “instant gratification” age. And it’s incredible and wonderful and also incredibly OPPOSITE of how SEO works. You’ve GOT to give your SEO time to work it’s magic-- and 2 days isn’t going to cut it. Plan on leaving your SEO ALONE for 4-6 weeks before you go back in, check your stats, and make any adjustments to it. Any sooner than that and you’re not getting an accurate picture of just how well (or poorly) your keywords are doing. Now, SEO for Google usually takes about 8 months to go into effect, so by comparison, Etsy is actually quite speedy. Just sayin ;) ******** Alright, and there you have it. We have just hammered out some KILLER SEO strategy together and I’ve hopefully helped demystify the Etsy SEO algorithm a bit for you. But now you’re left wondering, “ So what’s the take action for this episode?” Well, If you’ve been putting of implementing a strong SEO strategy in your shop, I want you to commit to getting that in place ASAP. While I never recommend SEO as the ONLY marketing strategy an Etsy seller should rely on, it’s a foundational strategy that you MUST implement if you want to see exponential growth. SO many things build off of your keywords and you’re making it harder for yourself to get found in ALL areas of your business if you haven’t given your SEO much thought. So commit to implementing a strong SEO strategy in your Etsy shop as soon as you can. If you’re like, “I just want someone to tell me exactly what to do in a logical and ridiculously step-by-step organized way in a 2 week time period so I can cross this puppy off my to-do list FOR GOOD” then you are in luck because that's EXACTLY what I teach inside Simplify Your SEO. Down to the 2 week time period EXACTLY. I mean, what are the chances?! I’ll include a link to the course if you want to check it out over in the show notes over at morgannield.com/blog/episode7, as well as an awesome freebie for this episode to help you get those SEO ducks in a row. Again, thats morgannield.com/blog/episode8. And I’ll see you next time!
Shopify collection pages outperform product detail pages in the Search Engine Results Page (SERP). Find out what I have been telling my ecommerce clients to do to capture the maximum traffic opportunity from Google SEO. Your SEO could be at risk if you make this common mistake. Hit ▶️ to learn more.
Marketing School - Digital Marketing and Online Marketing Tips
In episode #1279, we talk about what to do if you are hitting a wall with your SEO! Every now and then we may hit a wall with our SEO strategies and your growth and traffic can stop growing. Do not fear, tune in to hear how you can use social media, surveys and more to get past and over that wall! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: How to Get Through A Wall with Your SEO. [00:48] Repetition of the same tactics can lead to hitting a wall. [01:12] Multilingual content creation and leveraging social media. [02:04] Product-led growth and zagging when everyone else is zigging. [03:35] Using surveys and feedback to improve your content and strategies. [04:38] That is it for today! [04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today's Episode: 1kprojects Outgrow Omni Calculator Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Marketing School - Digital Marketing and Online Marketing Tips
In episode #1279, we talk about what to do if you are hitting a wall with your SEO! Every now and then we may hit a wall with our SEO strategies and your growth and traffic can stop growing. Do not fear, tune in to hear how you can use social media, surveys and more to get past and over that wall! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get Through A Wall with Your SEO. [00:48] Repetition of the same tactics can lead to hitting a wall. [01:12] Multilingual content creation and leveraging social media. [02:04] Product-led growth and zagging when everyone else is zigging. [03:35] Using surveys and feedback to improve your content and strategies. [04:38] That is it for today! [04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: 1kprojects Outgrow Omni Calculator Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
SEO. It stands for search engine optimization. Your SEO ranking has to do with how Google and other search engines pull up your website among the millions of site out there on the world wide web. And when you upload an image to your website, you have the opportunity to do a few key things that will increase your SEO. Head over to the website - www.crystalclearphotographyaz.com/blog - to catch the rest! Grab the Flatlay Method Ecourse - http://bit.ly/flatlaymethodcourse
If you’ve ever attended one of the big cosmetic medical conferences such as the American Society of Plastic Surgeons or the American Academy of Dermatology, you’ve probably heard one of the big marketing firms at their booth talk about the importance of SEO (Search Engine Optimization). And while optimizing your website for Google is important, what’s equally as important is to optimize the content on your website to convert the visitors that find you. You see there’s a difference between website optimization and search engine optimization. In today’s episode, you’re going to learn a simple exercise which you can do during your next marketing meeting to improve your content and convert more visitors. Content marketing refers the text, still images, and videos across your website, social media channels, and even your email marketing. Your SEO is a part of your content marketing strategy. Without good text, your website won’t rank on Google. But I actually want you to think of your content marketing differently. Think of your content marketing as the text, photos, and videos you publish across your website and social media channels that answers your prospective patients/clients questions. For the full show notes, visit my website at www.MilanMarketingAndMedia.com/25
Hey guys, Brandon Olson here. We got another episode of Rank Daddy TV. There’s a cool guy. Today, we’re going to do something a little different. I’ve never let this go to the public. This is something that we do for our Rank Daddy members. We have regular Zoom trainings. We set up a live conference, a live Zoom. Let you get on if you’re a member, ask questions in real time. We can cover topics, maybe you’re having issues. Cover an issue in your SEO agency or maybe in your prospecting. Whatever it is, it’s wide open. It’s question and answer and there’s also some things that we see maybe regularly. Topics being discussed in the Facebook group, so we’ll address those so everybody’s on the same page. Everybody’s successful. Everybody’s able to scale and continue to grow their SEO agency. I’m going to let you guys in. We just recorded one and it is live now in the Facebook group but I’m going to go ahead and put it on YouTube and stream it into this podcast video so you can actually see a little bit more about what you get when you join Rank Daddy Pro. There’s so much value, it’s insane. When you join Rank Daddy, you can come in for a dollar, you get more value for that dollar than you’d ever get on any other training platform you’ve ever bought, in your life, guaranteed. 30 days later, your $1.99 membership fee starts. If you haven’t landed a client 45 days following the process of at least $500 or 1,000 bucks a month, I will refund the first $1.99 thing. We literally give and give and give and we’ll give you complete access to everything, for a dollar, so you can test it and see if it’s even going to work for you, before you decide to even start paying or continue with the course. It’s not like you’re dropping four, five grand, on a high ticket course. Which is what this is, without seeing inside first. Flipping the script on the digital marketing space. You’re in for a dollar. We want you to land deals. We’re going to teach you and take you step-by-step, by the hand, how to land clients. Use the client money to pay your $1.99 for Rank Daddy. To cap ongoing education support and stop whenever you want. Go into your dashboard, hit “cancel” whenever you want to bounce out and you’re done. Let’s get started. Let’s take a look at what we covered on today’s Zoom training. Let’s go. Here’s the question; how can marketers like us, working only part time, and running our entire business from our laptop or smartphone, how are we able to guarantee insane results to our clients when the mainstream internet marketing gurus say that guarantees are impossible? That’s the question and this podcast will give you the answers. My name is Brandon Olson and welcome to Rank Daddy. We’ll have some more join but we’ll go ahead and get started. Been a lot of new members coming in. A lot of common questions that we’re seeing so we’ll address some of those tonight. What’s one of the first things you can do … and, everybody’s muted right now but, when you comment, you can just unmute yourself so that way, we don’t have a lot of background noise. Say, you come across an issue. It can be prospecting, it can be whatever, part of the SEO process, what’s one of the first things you can do within the Facebook group to find the answer before you’ve even asked it and typed in as a post? Anybody? Somebody’s on the chat. Use the search function. Very good. Use that search bar. Whether you’re on mobile, whether you’re on desktop, if you want to find out all the different posts that people have mentioned or we’ve talked about about client landing and prospecting, put prospecting in there. You’ll get a wealth of information. This groups’ been open for well over a year now so there has been a lot of deep discussions on practically every topic that’s covered in the training. Sometimes, the search feature doesn’t work all that great. I’m trying to find posts that I made months back, trying to remember different words that were in there. Sometimes it doesn’t work so it’s not to solve all problems but if you’ve posted a question maybe, and you haven’t gotten the answer yet, start digging. Don’t wait for the answer to come to you. Use Google or use the search bar in the group to see what others have put about it. Second thing, contest. The contest for March is going really good. There’s actually a pretty close tie for the number of spots. It’s not performance based so literally, the newest guy coming in can win. It’s not based on, okay, Ed’s going to take everything because he’s landing six deals a week. We’re going to give away 100 bucks to 10 different people and a thousand dollars to one person. Every time you place an order on SEO Outsource or Localize, we’re tallying it. It can be press release, it can be citations, whatever. If you are a 10 pack or five pack of PBNs, you get a 10 entries or five entries. We’re mentally putting them all on a spreadsheet and at the end, we’re actually going to print them out, put them on paper, cut them up and use a fish bowl or something. We’ll probably do it live here on a Zoom or Facebook live in the group and announce it ahead of time so we can randomly draw the winners out of that. We’ve never done anything like that before. It’s always been performance based but it’s almost unfair to some of the new people coming in, to do it like that all the time because you got all these leaders who’ve been in here since the beginning, that just dominate everything. This is kind of a fair way to do it all. What else? What else? An other topic that has come up quite a bit, you’re coming into the training, seems like there’s so much to learn. You’ve got WordPress. You’ve got content. You’ve got how to build Web 2.0 sites. You’ve got on-page SEO, which is daunting all by itself. I’m going to open this up to you guys, what do you want to master? What do you learn? What is necessary to learn on all these things that are covered in the training? Anybody got any ideas? Hey Brandon, I’ll step in real quick. Yeah. A couple things for me. I was in the last Zoom call but to just get more clarity. I’ll just start with some of the basic, simple steps like; just setting up your payment plan to receive a payment. Following that step right there. That’s a good one. Maybe also like, for me in my situation, my challenges, follow along, because I work so much. I really only have two days, like Monday and Tuesday, that I can actually do this business but during the week, I get up at 5:00 but I don’t get home until about 7:00 at night so as far as follow-up, teaching maybe an email. I’m not good at writing but maybe some basic way to do follow-up through email. Something like that, simple like that. Here’s the subject line and then here’s a basic, two or three sentences that you can send this day and then two days out, then three days after that, as a follow-up. I think that would be really helpful, at least for me I think. That’s good. As far as the process goes; you land a client, you immediately, obviously, have to do on-page SEO first. Do you have to be a master at SEO and on-page, before you can get past that step? The answer is no. A lot of people are coming in … The things that you touched on are critical. You obviously have to know how to setup the credit card process or whether it’s your Square or however you’re going to take payment and you should do that before you even start prospecting. Somebody out there is like; “I got a guy, he says yes. What do I do now?” “Well, send him an invoice.” “How?” Oh, yeah, rewind. You should already have done that. You got to have processor if you’re going to actually want to take money from people. That’s something you have to do. It can’t be outsourced. That’s what I’m hinting at. All these steps in the training, you do not have to be a master at. You don’t even have to know it. You have to know the steps in order to educate a person on the SEO process and what’s going to happen so that they know what to expect but you do not need to know how to do the on-page SEO yourself. You do not need to know how to build WordPress sites. A little bit of editing and things like that, that’s great knowledge to know and that’s about my limit. I don’t know anything other than the basic stuff that the tools show, for on-page SEO. Like; finding their title and their H1. Yeah, I can go into WordPress and edit those things but I’ve never opened a screaming frog, ever. All these tools, I’ve never touched. Here I am, with a massive SEO agency and teaching hundreds of people how to do the same thing, successfully. How is that possible if I don’t even know how to do it? Because I’ve got steps in place that I know work, that we have quality control over, that you don’t have to rely on learning everything and become a master at everything to move forward. Many are coming in and they’re saying, “Okay, this is overwhelming. I got to learn WordPress. I got to do all this.” You don’t. You’ve missed probably one of the very first videos on it and maybe we need to mention it more clearly through the course. I know Kevin did it in the on-page. Look, if this is overwhelming, you do not have to know it. Just know that step one is on-page. Just know that step two is, when the on-page comes back, it’s press release and so forth. As long as you know what order of what has to happen when you land a client, you’re golden. We know that when we land a client, on day one, like when we get their money. Okay, their money hits our processor, hits our bank, we can now order on-page. We can order citations. We can order web 2.0 to start. We can’t order press release until the on-page comes back. We can’t order social signals until the press release comes back because it has to create a natural flow. The on-page is there so that it communicates with Google, they know what the page is for, what it’s about, what it wants to rank for. The press release, once that’s done, starts that foundation for trust. 500 or so media links all with massive trust, coming to the site. Once that’s done, you run the social signals, which creates the viral activity of all that news that was just put out. Google sees all these steps and they see how they happening in the natural order. That’s why the course is there and laid out in this order, because it creates a natural scenario of what would actually happen in real world, to a business who actually ran a press release, who actually did these things, that naturally builds trust. The web 2.0 are there and they’re just consistent until you get the guide glued to the top for multiple editions, then you can back up on your web 2.0 because that’s your link diversity, your link consistency because they’re coming in five days a week, or however often you have your VA build up. They’re coming from trust, they’re coming from … do follow links are coming from no follow links are coming from … some of the platforms have little trust, some have no trust. Some have a lot of trust but that’s the diversity. Google doesn’t want to see all home run links. People come into this and they’re like, reads through the course and then they’re like, “Okay, I’m going to start building PDNs and then I’m going to shoot 10 to this client and that’s a massive amount of trust.” Yes it is but what else is it? It’s a massive flag. It wouldn’t be natural for a landscaper in, whatever city, Plano, Texas, to suddenly have 10 massive PBN powered links that looks like they’re worth a thousand regular links all at once. Figure out what you want to learn and what you want to do. Some people like their on-page SEO. They like the technical stuff. Some people like the content writing. I just got to the point where I like to land clients so that’s why all the outsourcing stuff is there on all the other steps. People are also asking, “Can we outsource the prospecting part?” Guys, I’ve tried and tried and tried, spent thousands of dollars on all these other job type of platforms, trying to bring in recruiters, 50% commission, 100% commission on month one. I mean, sales people are sales people. They want to be paid good and be able to then take a break for a few months and the money keeps coming in, residual. I’ve tried everything, so have a lot of the heavy players here in the group. We haven’t found anything that works. This is something you got to learn how to do because it almost is like, you need the dialogue. When you set out prospecting videos, not everybody replies the same. I’m sure you’ve noticed that. You’re going to get a lot of the same, common questions but you need the dialogue to bounce off so you know what to reply with. Pretty soon, it’s going to come natural. You’re going to know what to say, when to say it. Then follow through with another leading question, just to get to that point. Yes, it’s your destination. You’ve got to go through nos to get there. Don’t take no as personal or no as the end. Go to somebody else. No means, I don’t know all the information. I don’t know, how does it really work? How can I really trust you? There’s so many things that no could mean. Keep digging. Keep digging. Stick to the system. Micro steps. Another topic I wanted to cover. We’ve kind of touched on it in the group. When you’re sending a screen cast, and you shot your video, you’ve gone through Google or maybe you saw the signs on somebody’s truck, you got to prospect. You build a screen cast based on module nine, copy that model, extend it out. I would recommend using your personal email address, and I’ve tested both ways. I’m getting 90% or more open rate, sending from a personal email, using a simple subject line, roof repair. A lot of these new guys are coming in and they think they know. They’re like, all this crazy, guaranteed SEO stuff, tactics, white hat. No, they don’t care about that. That’s instant delete for business owners. I’ve done retail businesses for many, many years and we’re inundated. We’re inundated by SEO people claiming they know everything and they’re going to rocket our business to the top. None of them know. None of them know. Micro steps. The first goal is to get them to open the email. You want to be sending from personal email and you want a short subject line. Once that’s opened, second goal is to get them to watch the video. You don’t want to put a book there. “Hey,” and explain everything that’s in your video. Two short lines of text. “I saw your truck at Home Depot. I do computer stuff so I looked up your website and I found these two things that you can tweak real quick to improve your rankings, check this out.” It’s simple. Laid back. Nothing sales-y. No money mention. Nothing else. Don’t even talk about yourself for more than five seconds. Goal three now, is to get a reply. Goal one; get them to open the email. Once they open the email, second goal is to get them to watch the video. Short text that convinces them, “Hey, open the video. It’s just two short things. Tweak these things and your rankings are … It’s what I do for a living. Just helping you out.” Goal three is to get a reply. The video should be short, to the point. Do not talk about yourself for more than five seconds. I know people come in, they immediately want to start that video with, “I am Brandon Olson. I run SEO web consulting. I’ve done it for the last 10 years. I’ve helped 276 clients get to the top of Google,” and they’ve already left. They shut it off. They don’t care. It’s not about you. It’s about them. Immediately, go in and have that thing queued up to their homepage or their website. When they click play, they go, “Hey, my webpage’s here. What’s he saying?” Then they’re gonna start listening. Micro steps. Yes, we want to get that prospect and we want to see them to the end where the first thousand bucks are hitting our credit card processor, but we cannot do it on visit one. We cannot do it on email one, video one. It’ll take 10, 12 back and forths, sometimes before you even get a conversation started. At that point, they’re going to realize you’re so persistent, maybe this guy does know what he’s talking about. Maybe this girl does know what they’re talking about and then they’ll start asking questions. Now you can get to those questions one by one, answer them. Don’t bring up the money until they do. Don’t even mention the price. Price is another thing I want to cover. My pricing has always been population based. Some of you are probably in the accountability groups and have heard Ed with his pricing models. His pricing models are insanely powerful. He doesn’t leave a penny on the table because he introduced that prospect, he finds out how much the average client is over a year, whatever. He’s got a little formula that works perfect for him. If you want to do that, great, because it works, but it doesn’t work for me. That’s the point. There’s so many different ways to do things, to determine price. Mine is fast; land a client, get them started, plug them in, let my team start and I move to the next. I don’t care if I’ve left a little money on the table because three, four months in, if I only started a guy in a quarter million population, at a thousand bucks, and he’s a roofer, I know that once he starts seeing results and his phone’s ringing off the hook and he’s seeing his rankings shoot from page whatever, to page one in a couple of months then yeah, now he’s starting to see money come in from my efforts. Now I can always go back and say, “Okay, this is costing a bit. I know you’re getting an ROI because I see you got three or four different keywords on page one. Quality, competitive keywords. Let’s bump this up. I don’t mind adding other keywords for you.” That’s kind of the good thing about having Google Webmaster tools or search console installed right in the beginning. Because, once that thing runs for a while, and this is in, I think, module six about content, putting massive content on, running a Google Keyword Report after a few months in, especially once you’ve started the campaign, you might have started with five or six keywords but you can literally add dozens and dozens or even a hundred more keywords to your search tracker or whatever rank tracking program you’re using. You’re instantly going to see that they’re not just ranked for these five, six keywords you’re working on. They are ranked for dozens. 10, 20, 30, 50. All pages one through three or four but now you can take them, sort them by impressions and there’s a video in there that teaches you how to do this. I’m not going to go into that. Generate the report, get the list of keywords. Search them by impressions. That means; which ones are being displayed the most? Weed out the crap because there’s going to be stuff like popper sites that are helping you with restaurants and stuff that I don’t know why exists. These words aren’t even on my site. Delete that junk out. Put those keywords in your Rank Tracker. Now show your client, “Look, here’s what we’ve been doing. We’ve started with just a handful of keywords but now, suddenly, you’ve got two dozen ranked in the first two pages. Now we can take some of these and maybe run through our web 2.0.” Make sure they’re in the content, for the biggest part. You can use them for anchors but that’s not really the preferred method anymore, to rank keywords. If they’re in your content, especially if you’ve created new pages and you’ve done the meta and the H1 with those new keywords, they’ll start ranking automatically because you’ve already got trust going to the homepage. That’s kind of some things I wanted to cover. We’ll open it up. I’ve got some more things but I want to hear what you guys got to say. What kind of questions are you guys running? What do you want to do? Hi, I have a question. Yeah Maya. Hello, hello Brandon. How’s it going? Good. I have a question about on-page SEO. The new training is great but then, I’ve sent my order to SEO outsource but there are a few things that I will have to do myself because they don’t cover it unless it was already done on a website. That’s to install Google Analytics and submit a site map and what else? Google, let me see, register the website with Google My Business. I don’t know if that’s the same thing as … No, it’s not. No, that … Okay. All these all important for SEO or not so much or … Do you see what I mean? Yeah. For sure. Google My Business, 90% of my prospects already have a Google My Business place. If yours don’t, have them do it. A lot of guys in the group like to do that and take control of somebody’s Google My Business account. I’m not into that. It doesn’t matter either way. You can. It’s kind of based on their email address. Their company email address so they got to log in or whatever. It’s so easy for them to just do it. Okay. Yeah. Get the postcard and verify it. As far as analytics and site map, those are just simple plugins, normally, on a WordPress site. I don’t know how to walk you through it but if just post and tag Kevin, he’ll help you out. Yeah, yeah, yeah. No, no. There are ways to do it. Yeah. That’s fine. Okay. They are really through SEO. Yeah. Analytics got some great data in there so you can see visits real time. Keywords they’re pulling to come into the site. It’s a lot of good data that you may be able to share with the customer at some time. I don’t really ever get technical with my clients unless they want to. I’ll have it installed. My team installs Google … I keep saying Google Webmaster Tools. It’s now Search Console and it probably has been for years. Okay. Search Console and Analytics, right up front in the beginning so that any data that we need, we can get to at any point rather than customer ask a question, and then … Exactly. You can install Analytics and then we will have the information like, one months from now, when the thing crawls. Yeah. Okay. Thanks. Sure. I have a question. Yeah, who’s this? This is Miriam. Oh, hey Miriam. Hi. I just joined today. Yay. Quick question about on-page SEO. You’re talking about WordPress. I have a friend who’s just starting a moving business and his website is not on WordPress. That’s okay. That’s okay. All right. Good. Yeah. Depending on what platform it is, some of the platforms will allow to do quite a bit of on-page SEO. The most important things, obviously, are your meta tag. Your meta title and your H1 because those are the ones that are going to match your anchor for your press release. Okay. If you figure to how, just post in the group and tag Kevin. He knows practically, how to do every platform. He is fricking insane. I’m so glad we brought him on the team. He has helped us through stuff that I didn’t even know existed. Tag him and he’ll help you with that. For sure. Okay. Thank you very much. Yeah. Hi Brandon. How’s it going? Good. Mason. Yeah. I just wanted to ask about, more in depth, when you go on Search Console and you find a bunch of additional keywords that your client site has. If you see many keywords, how do you determine what to put on the homepage or what to build separate pages for or should you just build separate pages for each individual keyword that the client … For example, my client right now, I’m noticing, has 300 keywords and then, I was only targeting like five or 10 of them. Then there’s like 300 of them that’s showing up on Search Console and they’re all around position like, 30 or something like that. How do you determine what to … I notice that you talked about building separate pages for some of them and blog pages for some of them but some of them, I feel like, would need landing pages and, would you put them on the homepage. Yeah. How do you determine those kinds of things? Homepage is always dedicated to the, either the brand, if you’ve got a multi-site client. Or, the primary one or two keywords. Okay. Never go back and tweak your homepage based on keywords you’re finding in Google Webmaster Tools. Oh, wow. Okay. Okay. Because then you’ll start losing ranking for the main keywords because you’re telling Google, “This page is no longer about this. It’s actually about this.” It’s kind of a subtopic, which usually, is what the keywords are that you’re pulling out of there. I use them as extra landing pages but I first sort them. You’re sorting them by impressions. You’re getting rid of the stuff that’s way down past page nine and finding the ones like you’re seeing, around position 30 or whatever. Page three, that’s great. Delete out the junk and then maybe, copy those out and stick them in a spreadsheet and ask are client, “Are there any of these things you want to go for?” At that point, sounds like you’re kind of in the campaign, at least a few months, to be able to get that kind of report. Unless the site’s been up for a while and it’s got some trust on it, some age. It’s only been the second month in the campaign. The site’s been up for a couple months but for some reason, it’s popping up really well so I’m really good about that. That’s good. Yeah. As you’re building landing pages too, you have to take that list of keywords and group them together because you can use two, three keywords, or even more if they’re related. You want to max it out at probably two, kind of different keywords but everything that is in that list is kind of encompassed or maybe is a subtopic of that keyword. You can start using H2s and stagger your page out like that. I wouldn’t have multiple keywords that are different from each other. If they’re similar, group them together on a landing page and then make another set of landing page for the other group. You’ve got your title H1 as your main keyword, out of that 30 and then, if there’s five or so that are kind of related, plug them in there also. Have the content written and have H2s with those keywords. Google will find them and figure out what you’re doing, for sure. Okay. The keywords to use also, I’ve noticed, are local relevant and some of them don’t have the locality region in there so we should definitely use the local relevance as the … No, at that point, you won’t need it. Google already now knows, what your local relevance is. Now for these other pages, you don’t necessarily need cities in every one of your meta titles. Oh. Okay. You can have them sprinkled. It’s not going to hurt. It doesn’t hurt even if you’ve already done it but it’s not required. Okay. Once your homepage starts to get trust and Google knows what city you’re in and now you’ve got other H1s that are just keywords … If they know you’re sitting in Plano and you’ve got roofing and you’ve got another one for roof repair and insurance claims, they don’t have to be tied to Plano anymore because that is now under the hierarchy of what Google already knows your sites about. If they are. That’s okay. I see. Okay. Then, in terms of anchor text, from those inner pages to the homepage, is it important to have those specific keywords on that page, being interjected in the homepage? That’s debatable. I like to take and not anchor them all to the homepage but anchor them to one of the pages on the navigation bar or, in your list of service pages. You might have some linking to home because it logically links to home with whatever word you’re using or if it’s keyword or whatever, but some of the other words in your article may make more sense to anchor to one of your service pages or one of your pages about roof repair or whatever. They don’t all have to go to the homepage. The link just flows a lot better and Google can crawl it a lot faster and get the results to you faster if they are linking to one of the core pages. Also, linking to another page. You want to interlink those too so it’s kind of like, the spiders can crawl all over because you’re leaving them paths all over the place. That’s super helpful. Thank you. Yeah. You bet. Good question. Louis, are you raising your hand? Hey. How’s it going? It’s finally nice to hear you guys. Can you hear me? Yeah. Yeah. All right. Perfect. Perfect. Just wondering, I’ve gone to the course for about a week now and I’ve done a lot of heavy weight here and just wondering if there’s a plan in place because I’m doing the screen casts and I’m trying to figure out how to handle a phone call. For instance, I could email back and forth. I’m pretty good with the screen cast. I’ve been trying to push those out. I’m just worried about objections and maybe, how to handle clients when they call in, maybe start asking me a bunch of questions that I might get unfamiliar with. Yeah. Man, if they’re calling you and you answer it and you don’t let it go to voicemail, you’re going to stumble through it until you figure it out. I used to let them always go to voicemail. Maybe they’ll leave me a question and I’ve got some information I can research before I call them back but soon enough, you get fluent with our language and really, the biggest thing is the SEO process. Man, if you can watch that video or get the script or whatever, and if you can answer and avoid so many questions that you don’t know they’re going to ask by just going over that. When they hear what you tell them, is going to happen, no matter what niche, “This is your process. This is how we rank sites on Google, on demand.” “We literally, will start and we’ll interview and we’ll look at your site and see. Have a professional writer write about you’re business. We’ll distribute that as a press release, to 500 TV and radio and newspaper type websites.” Just tell them that and that’s massive. I mean, you’re literally just walking them through what’s going to happen and then, by the time you get to the end, they have no more questions. Usually, they’re just ready to start. If they’re asking other questions, it’ll trigger stuff that you’ve gone over in the training and soon enough, you’ll get better and better and you’ll know even, what they’re going to ask before they ask it. There’s no way to know what they’re going to ask and if you’re going to be surprised at what there asking or even know the answer. If you don’t, say, “Hey, I’m involved in a network of hundreds of other SEO guys. Top, elite guys across the country. Let me run it by them and I’ll find out, what the best way to go is.” Great, great, great point. Would it be helpful to ask them a few questions? To get them … I always do. Maybe to find out where they’re at in their company. That’s exactly right. That changes the subject. That kind of shifts everything too. When they see that you’re more interested in them and what they want for their business than you are to talk about the money end of it, that’s massive to a business. When a guy’s sitting there trying to figure out how to help me grow my business and they’re asking me, “Would you rather have more residential clients or more commercial or whatever,” and you go through and figure out what they want to rank for, what they want to … more customers. What type they want. When you start getting into that, that really gets them to let their guard down too. Okay. You’ve been very helpful. I’ll DM you or … ask you for a few other questions later on. Thank you. Louis, you got one? You got your hand up there. Nothing? Okay. He’s good. Soaking it in. Who else? Hello? This is Dwight Norris. Hey Dwight. Hey, I have a question. I’ve been getting a lot of video watches from my recent screen cast, from local and non-local people. I’m wondering how I can go about following up about them because I can walk to the local one and the others, I can’t so I’m not sure what kind of strategy I should use. Okay. Maybe I misunderstood the question. You made a video and put it on your YouTube channel, you’re getting watches? On YouTube. Yes. Okay. The people watching are not in your local area? There’s one company that’s just a couple blocks from me and there’s two others that aren’t close to me that I can’t actually get to and speak to them face-to-face. You have an internet business so you’re not confined by … and a lot of people have to get past this in their head sometimes. You’re not confined by taking customers only where you live. I have had probably five customers from my city, for SEO. Everything else I’ve got, all over the states, Australia, Canada, everywhere. Followup by email, is what I recommend. I don’t normally call businesses, unless they’re really want to phone call, and then I will. I like everything back and forth in emails so I can remember when they reply. I can look at the strand and see what we talked about and keep going because some prospects will carry on for a couple of months before you really get anything going with them. You’re kind of building are pipeline that way. Yeah, if you’re getting views from other places, that’s great. That’s kind of a technique that we want to add to the training to show you guys how to build a YouTube channel and promote it like that to get people coming to you. You certainly don’t have to be limited to have customers only where you’re at. That’s why I started this. I wanted a business that I wasn’t tied to any geo, local area, I wasn’t tied to an office, I wasn’t tied to a time clock and I could literally do, and outsource every step of my SEO from my iPhone, from the Caribbean or Florida or Bahamas or wherever I was and they don’t know the difference. Okay. Thank you. Yeah. You bet. Hey Brandon, can I just … not going to ask a question but just kind of address what Dwight just said and maybe even Louis. Yeah. For sure. Because I’ve started using this more. I’ve been for about a month, been, I don’t know, and a half now, month and a half now, but I’m starting to realize; we have so much resources at our fingertips like what Dwight, you getting a bunch of views, which is great. A lot of people are sending out a screen cast, and getting your emails to be open but a lot are not necessarily getting their videos to be clicked on. They would love the fact to have like, even myself included, I’ve sent out probably, about 35 or 40 and I a lot of them have been opened but I think there’s only been three that have actually been clicked on to actually watch the video and I’m thinking, “Man, if they could only see the screen cast, they would open them up.” I’m really wanting to get better at those first two or three lines to be my body of the email, to get them open. Like Brandon says, just little steps. You got to just tweak a couple things. Keep it simple to get them to open it. For you, Dwight, I was thinking, why couldn’t you, as you’re already getting a bunch of views coming onto your site, why couldn’t you just send out followup, just like what you’re doing now, putting yourself on camera and just addressing the next stage in SEO process. Like Brandon says in the videos, we get addressed just the H1 and the meta title. The meta tag. Maybe number two, you address the situations. Number three, you address the not secure. Number four, you just keep going down the line. Addressing these certain things in the process and then that’s going to first of all, give them value. They’re going to see, they’re going to get familiar with who you are. That’s more and more contact with them so you’re getting that much more closer to closing them because you’re having four or five or six or seven different touches with them to where now, they’re going to ask you, “What’s the price for your service?” So on. You could just do it right there, in front of your camera, right there where you’re sitting right now, without ever having to leaving or ever having to pick up a phone. Oh thanks Andrea. I didn’t think about that. Getting value is definitely one of the best things that I could do. I think I’ll try to implement that with people that are actually viewing my videos. Well, along with that too, on the search, like Brandon said earlier, when we first started the Zoom, in search, if you could just type it in there, type in the search and asking followup methods. That’s what I’m going to do. Followup methods. I’m sure a bunch of stuff will come up because people have addressed this in the past. I have. That’s my challenge, is basically, a lot of the followup methods. I know I can do it. I’m not good at writing but I’m just going to go in there and get a bunch of different ideas and print it out in front of the main group because you’ll have many different people come at you with their different angles and you’ll be able to pick and choose what works best for you. Good stuff. Good point. For those of you who are doing this, saving your screen cast to your YouTube, it’s a great idea. Make sure you build your banner. Have a professional banner. Have it done on Fiverr or something or tag somebody in the group or post in the group. If you make a YouTube channel that’s professional looking and it’s got a link to your website in it and it’s got ways that you’re … I mean, you’re using that as another platform. Kind of like your web agency website, for people to contact you. Set it up as a business, your business YouTube channel. Now, all these videos that you’re showing local business owners. I mean look, after you do the 30/30, you’ve got 30 videos that you can plug in there. You can make playlists out of them. People are going to start finding these. Especially if you’re using keywords that local business owners maybe are searching for, in your title. Use it in your title and then the first line of your description and it’s going to help it come up the YouTube rankings. Another tip on tags for videos, and this works on anything. I use Rank Daddy Branded. One word; as a tag in every single video. When you see one of my videos, off to the side, you’re also going to see suggested videos. Some of them are going to be mine because Google relates videos. If a video plays, Google wants to immediately feed that watcher with something else that’s related. It doesn’t know what’s happening on the video. It only can go by text right? Maybe at some point, or maybe they’re working on it, I don’t know. Tags are heavy. Tags and hashtags. If you use one keyword that nobody else in the world who’s using so it’s unique to your video. Now suddenly, all 30 of your videos are related. If one’s playing and you’ve got a business owner that happens to find one, that thing ends and Google is now suggesting another one of yours so they’re going to watch that. Now they’re consuming all your content and they’re going, “Wow, this guy actually knows something that can probably help my business.” They click the little arrow down thing and they read the description. Make sure you got a clickable link in that description. Https://yourwebsite so that it’s clickable. When you do it, go through and make sure it works and it redirects to your business. Can’t tell you how many people have found my ways back to content me from YouTube videos. We’re still getting five or six joins a day, to Rank Daddy, from people finding the videos and it’s the same concept. They’re finding it, I make it easier for them to click and they are able to find brandonolson.com where they can PM me and ask questions and then get in the group or just join. Works the same way on SEO. Once the maps is all done out and finished, that’s, I think, another one of the trainings we’re going to put up. I’m working with another person in the group who is really knowledgeable about YouTube and YouTube ranking. We’ll probably make an add-on training for you guys, to help you with that because it’s just one more way to get in front of people. Google owns YouTube. You get a good YouTube video, it’s going to show organically in page one. I remember when I was really focused on trying to rank my agency website, I took up eight spots of page one. I took up two maps because I had two different addresses. One went to a post office and one was an actual business address. I had two websites, brandonolson.net and seo3.com. That was when Google plus was still up. I had two Google Pluses and I had two YouTube videos and like, it was plastering. Sadly, it’s rare for a business to start searching for local SEO and find people that way. I kind of gave up. I had some web 2.0’s ranked even, on page one. You can build web 2.0 websites and point other web 2.0 links at it and those will start ranking. There’s a lot of little techniques that you can use to get yourself out there, in front of people, so that you just got better odds at landing clients. That’s all it amounts to. Brandon, I just realized that you said I should have those public. I had it unlisted. I didn’t even think about that. Well, I’d put them on public. Now, if you get a business owner that says, “I don’t want that there,” then yeah, put it unlisted. Until then, you created that video, you’re just using their site as an example. I’ve never had anybody tell me, “Take my video down.” Kind of have to play that, however you feel about that. Do it. If I’m creating instructional videos and I’m using stuff that’s public information on the internet, I don’t see anything wrong with putting them on public. It’s already public, I’m just giving you tips. Something to think about. Why does a website rank at the top of Google? What has to happen for a website to rank? Needs trust. Yeah. Trust. Trust. Ultimately, actual web traffic is the strongest trigger. It would have taken trust to get it ranked to number one and now it’s got the most amount of traffic. This is why, as you go through your SEO campaign and you see that it’s so easy to take people from nonexistent or page four, five, six, seven, even three, to page one, super fast. 30 to 60 days. Now, when you’re on page one, the results got to trickle because now you got to beat the people who have actual web traffic. Web traffic, traffic coming to an actual website, people actually clicking on that and visiting the site trumps all the other search criteria. The more you put trust at it, trust will slowly overtake because now you’ve got trust, you’re on page one. Maybe you’re at six or eight or seven and you’re continuing to build trust with the process but you’re also starting to gain traffic. Now you’ve got multiple things so Google and their algorithm has to determine at some point, okay, these guys are almost break even with traffic. Your site’s a little bit more but you got a lot more trust signals so pretty soon, you’re going to bump a guy off. Yeah. Website ranks when it’s trusted. The end game is to get the traffic but you have to go through the steps. How do we get to the trust? The trust comes from the process. The trust comes, it has to be built in a logical, methodical, natural way. It can’t be gained or anything like that with Google. They have so many people questioning whether to spend a dollar to come into this program to learn because they’re afraid that what we’re teaching is shady techniques. I don’t know of any member past or present, who’s ever had a site slapped for a Google penalty or something, for doing something shady. The process brings trust. The site ranks for the words on the site. You’re building trust, Google knows what it’s about. Google is going to rank it because of the trust, for the words that are on the site and most importantly, for the meta title and the H1. Those are the two major things that tell Google what you want to rank for. What the site’s about. Many SEO guys are still under the misconception that a site ranks for the back link anchors that are pointed to that sit. They’re going out and they just massively build all these anchors that are Dallas plumber and Dallas roofer and whatever niche they’re in. It doesn’t work like that anymore. Those were off page signals but if you have too many of those, it’s obvious to Google, what’s going on. It’s obvious to us. We can look at a back linked profile and see that a site has been SEO’d because it’s not natural for 50% of all the links coming in to be the main keyword. It’s obvious what’s going on. Extensive research has been done by my team, by other SEO guys in the business, 70 to 80% of all the links coming in need to be either your brand, so your company name or a naked link, just the website. Rankdaddy.com. Whatever. Out of every 10 links, seven or eight of them have to be naked or branded. Google is so heavy on branding right now, try to squeeze the brand in the title. If you have room for your one main keyword and your company name, separated by the bar, do that because Google wants to start seeing brand mentions. Especially as the map training comes out and you’re going to see how important it is. It’s going to lend massively, to the trust factors coming into your site. Your site does not rank for the back links or the anchor text. It’s a massive flag if you just overdo that. What else? What else questions? Brandon. Yeah, Maya. In the training, Kevin mentions that if we don’t do URL of our website, we can find out if it comes up first in the searches. With the website I’m working on right now, it’s actually the website bookings.com that is first because well, it’s so big. That tells me that they’ve got more what? Pages or links? No, it’s a massively trusted site. Yeah. Yeah. But, you can beat it. I can? It’s there because nobody else has proven trust. We do this all the time. I’ve done resort things. We had a huge campaign for some resorts out by Disney and we were beating bookings.com, hotels.com and all these other things because, guess what? Bookings.com is a search engine. Okay. Google doesn’t want to give results to a search engine if they don’t have too. Cool. You have to prove you need to be there. Yeah. The other thing is, bookings.com homepage has a massive amount of trust. That’s right. That result that’s coming up is not the homepage, it’s one of the landing pages to whatever property’s on it. For sure. Yeah. It’s not as much trust. The top level domain has the trust but that page doesn’t so you only have to beat the trust that’s found on that page. Very easy to do. Okay. Brilliant. Yeah. Yep. Okay. Yep. I’ll work on that. Cool. What else? Stop me. Hey, there’s a post in the group and you’ve probably seen it. Just use the search bar. Bring on the objections. I just, I don’t know. It’s been months. I put it up there and I just said, “Hey, what are you guys running into as your prospecting?” I don’t know. There are probably 20 objections up there that me and some other guys have responded with what we actually say when that objection comes up. Look for that. Prospecting is the main thing. I mean, the process works. That’s not a question. It’s a matter of, “Now we got to get clients so we can just plug them in and make money and scale.” If we get good at prospecting and landing clients, the rest is game over because it’s literally, just plug it into the system and if you’re new, you do it by yourself. In 30 minutes, the whole month’s work for one client, and then you move on o the next one. Once you’ve got 10, 12, 15 clients now you can start looking at hiring VAs and sculpting and forming your team. Posting in UpWork for maybe SEO assistants and things like that and give them tasks and test them out. This is how I got my VA. Sakid, in the group, that you guys have seen post or reply every once in a while. I used to tag him. He’s been with me for over seven years. He started at $2 an hour. He’s in Pakistan. He now runs a team and we have offices in Pakistan. We have offices in Pakistan on the ground floor of the … I forget what building. He bought a house, a car. He’s got to be one of the highest paid guys in Pakistan. He runs a whole team there and he just started at two bucks an hour with me on UpWork and I gave him more and more responsibility. It’s real easy to take the steps in the beginning because it doesn’t take much time. Just focus on mastering and just, as much as you can immerse yourself on prospecting. Even if it’s taking other little courses or get on youtome.com for prospecting or other YouTube videos. There’s a lot of training on sales and closing and the more stuff that goes in your brain, the more that you’ll be able to use when it comes time to land a client. Even though, not that you’re using high pressured sales tactics but if you know how to deal with a client or a prospect, and how to walk them through the steps of a close so that they don’t feel like you’re trying to get them to sign their life away. It just gets easier and easier. I really, really like the video and I might need to redo it because I think it could be a little more clear. Think it’s either four or five. The five closes that are my go to closes. They guarantee … Man, I can’t even remember. I might have to pull it up. You know what I’m talking about, it’s on the blog. Episode four or five. What else? Any other questions? Yeah. I have another question about the objections post. I read it and I thought it was so good that I created a Word document with all the answers and I uploaded it. It’s in the … Oh, cool. Yeah. It’s in the group. It’s only the resources. Everybody can have a look at it. Files, in the Facebook- In files. That’s it. Yeah. Cool. There you go. That’s good. Yeah, because they were really good. You know how we sort of try to get them in and explain that we need two months for the site to reach page one? At first, I’m trying to, yeah, get them to try my services and once we get you to two months, I know they’re going to ask, “Tell me again. Why do I need to keep paying for SEO now?” I’m thinking one of the ways would be, once we’ve had a look at the competition and we’ve seen how many pages they have, how much more content and back links, I would say, we build up and we beat your competition. First, when you say … You’re probably not using this but it’s just maybe, how I heard it, it’s going to take us two months to get to page one. Right. I wouldn’t quote that because sometimes it’s slower. Okay. We got some clients that you have to just dig because they get stuck and their site doesn’t move past page two or three for some reason, for months. There could be little things on their site that Kevin will find. Anyway, but yeah. That can happen and when it does, you got to know what to say. I always, plant a seed in their mind in the beginning, not necessarily what I’m landing it but maybe after I send them the first report, after it’s been a month, I want to make sure they know how I’m doing this. I’m not going to use the PBN but I want them to know that it’s not necessarily hard work that’s doing this. They need to know that their site is being trusted, that we’re building and everything we do is to bring trust to their site. We own and maintain a network of sites that have a massive amount of trust with Google. I explain this to them so that they know because, if this ever comes up, I’m coming back to that. When they say, “Okay, I’ve been on page one for six months, why do I have to keep paying you?” Right. Yeah. That’s it. Remember when we first started the campaign, I kind of explained how we rank and hold your site there? We’re using that network of sites of ours. They’re very expensive to maintain. We add content to them. Run different hosting that not your average GoDaddy hosting, things like that. They cost a lot of money to build and maintain. We only use those sites for you. We don’t use one site and link to multiple people. That’s dedicated to you. For all of the links that come up to those sites, that’s hard cost for us, monthly. Your SEO fee is offsetting that. If you stop paying … Also, I’ve already told them that one link is like, we’d give you a thousand links all at once. If we’re six months in we they got 10 links coming out from these trusted, powerful sites that we’ve got, I ask them, “What is it going to look like if you stop paying and we delete your anchors or your links because we have to use them for another client that is paying to offset that? What happens? What’s Google going to see?” They’re going to see thousands of links leaving your site. Which is going to do what?” You get them to thinking. They’re like, “Oh yeah. No. Don’t. Let’s not even go there.” Plus, I say, “I mean, you’re paying a thousand bucks a month, you’re getting an extra 10 grand in revenue,” or what ever it is, “When do you stop that?” There’s ways to do it without threatening them. I like the reminder thing but in order to do the reminder, you have to have already explained to them how you’re doing it. I never use the word PBN because they may start looking it up and there’s so much bad press on PBNs. Oh, I see. Okay. PBNs are dangerous if you don’t know how to do it properly. Screw somebody’s site up. Yeah. Yeah. Good question. Okay. Thank you. Yeah. Some of these questions, and I’m glad we’re doing these Zooms because it’s so much more effective to hear an explained answer than to read it in a post comment. It’s hard for me to get all those words in that comment and make them make sense. Glad you guys are here. Anything else? We’re going to wrap it up. Quick question, if it’s all right. Yeah. It’s Miriam. Okay. It’s sort of a sales question, sort of. I recently spoke to somebody who right off the bat, told me he was window shopping. Just talking to a few different people, and that’s fine with me. He and I are in another group together and I thought, “Okay, let’s just spend some time getting to know this business.” Ask them a lot of questions. Give them a lot of general pointers. Then they’ll send me a proposal. After I went through in detail like steps and blah, blah, blah and at that point yeah, okay. I could send them a proposal but my gut reaction’s like, nah, I don’t want to send proposals. I’m just wondering, in the training, do you cover that? To me, I don’t want to work with somebody’s who’s like, “Ah, I got to think about it again.” We already went through your entire financials. You know that this is the only way you can do this. I don’t know. Do you cover that? Yeah. I never, ever, ever sent a proposal. I’ve never sent a contract in writing. I am as simple as, okay, it’s all back and forth. I’m answering your questions. You’re asking. At some point you’re going to ask a price. I’m going to tell you how much it is, I’m going to tell you what we do. I’m going to tell you what the SEO process is and that’s it. As soon as you say, “Yeah. Okay. Let’s do it.” I’m going to say okay. I’m going to send you an invoice. Fill out this form, which is my intake form and then I’ll send you an invoice and we’ll get started. That’s it. It’s all by email anyway. It’s it’s in the email. I don’t do formal proposals. I just tell them. There’s no point because I’m not making you sign a contract. You can literally stop whenever you want. I want them to feel like they always have a way out. Okay. Okay. Yeah. Okay. That’s a little been another question. That’s great. No contracts. Yeah. Just month-to-month. The only time I ever did a contract, we had a state wide insurance deal. I was partnering with a guy in Florida and they required it so I made him do it and we did it. All these thousand dollar a month deals are all no contract, stop whenever you want, because I want them to feel like they have no pressure and they’re not locked into something. They just need that. Even though we’re giving them that, we still remain in control because our network of incredibly powerful sites are holding their rank to the top and once they’re in month two, three, they’ve already seen their rankings launch to the top. Now they’re starting to see customers from our efforts and that’s why we’ve got a 90% retention rate, because it works. It sticks. Yep. Okay. Thank you. Good question. I was talking to my brother the other day. He’s in the group. We were talking about business and, this is going to apply to a lot of people in the group because we have such a diverse group here. It’s about branding yourself and not compromising or bending or folding or getting forced into a mold that you think some business needs you to be or act or dress or live in a certain place. He’s from Arkansas and he has this “Good Ole Boy” accent and he’s like, “I just want the type of client that I can go and we can have a beer after work.” That’s the type of clients he’s attracting. There are millions of businesses across America that want to deal with that kind of a person. If you’re that kind of a person, great. Don’t think you have to change to fit in the SEO mold. The SEO agency mold. Maybe you live in another country. Maybe you have a thick accent. Maybe your hair’s long or maybe you’re like me and 90% of the year, you wear shorts and flip flops. If a business owner’s not okay with that, that’s okay. There’s more businesses to catch. I guarantee you, there’s millions of businesses that are okay because I still know enough to 10x their business while I’m wearing my shorts and flip flops and doing all this from my iPhone. Don’t think you have to fit into a mold. Brand yourself. You look at the Rank Daddy logo, that’s me. Shorts and flip flops. I’ve gone to meetings like this and gone to clients in this and landed them. It doesn’t matter. If they have a problem with it, they’re not going to sign up and that’s great. You move on to somebody else. Just knowing that you can be whoever you are and do this business is a great feeling to me. Last thing I wanted to cover, Lebron James recently broke Michael Jordan’s record, right? I don’t know a lot of the whole stats and everything but this is about modeling someone or something that is successful if you’re trying to reach that level of success. There’s no reason to reinvent the wheel. There’s no reason to try to figure it out on your own. If you want to be successful at something, the fastest way, and Tony Robin says this, is to find somebody who’s already done it and model exactly what they did. Lebron, as a child, would buy packs and packs of basketball cards, hoping for a Jordan. He would study every aspect of Jordan’s game. Down to the way he wore his calf sleeve and turned it inside out so that the red lining showed. He studied and imitated. Drew profound inspiration from his … I’m reading this from an article that I read because it was so cool, his tongue wagging dunks. His fade away jumper. His competitive fire. The little details of the way Jordan wear his sneakers and shorts. Lebron, he admits he didn’t think he could be like Mike but yet, he modeled him. Does that mean you don’t have to put in the work? No, because he worked his butt off. Same with your SEO agency. You have to put in the work, even though you’ve got a system that you can plug into and model exactly, to get the results that so many in the group that are finding success, have done. Don’t veer. There’s no reason to make a step 3.5 and plug it in because you think it should go there. Doesn’t need it. We’ve done this on thousands and thousands of site already. It works. Follow the model. That’s it for today guys. We’re a little over an hour so we’re going to cut it there. I appreciate you guys. You find value in any of this, go to one of my YouTube videos and leave a comment like Andrea and a lot of these other guys. I appreciate you. Thank you so much for being here. I’m humbled at all of this. Love the group. I love the interaction, the engagement. Let’s keep building. Keep leaning on each other. We’ll get there. Ya’ll have a good night. Thanks Brandon. Bye. Thank you. Bye. Thank you, thank you. Thank you Brandon. Have a good one guys.
Is the future of voice search happening as we speak? Are we really in the middle of a voice search revolution? Are you part of the 41% of adults or 55% of teenagers who use voice search daily? By 2020, at least 50% of all Internet searches will be through images or speech. Today, we’re talking to Jeremiah Smith, founder and CEO of SimpleTiger. He breaks down how voice searches will impact SEO, algorithms, keywords, and research. Also, he shares how marketers can optimize their content in a voice search world. Some of the highlights of the show include: Pulse and perspective on current state of voice search Search Categories: General and transactional What’s the intent of voice search? Good answers, no advertising Indirect Commercial Intent: Customers become comfortable with and trust voice devices enough to conduct commercial searches to buy something Search engines using artificially intelligent rules and inputs to deduce output User engagement metrics trumping every other ranking metric in Google Google: Changing from a search engine to an answer engine? Evolution of old vs. new types of search; people need to rethink how they search Conversational marketing created to address surge of conversational searches Optimize content for voice search by answering searcher’s intent for any keyword Prepare for voice search by keeping things the same, read SEO documentation Links: SimpleTiger Google Study Comscore's Presentation on Future of Voice Amazon’s Alexa Apple’s Siri Google Assistant Bing Write a review on iTunes and send a screenshot of it to receive a CoSchedule swag package! Quotes by Jeremiah Smith: “Market domination, in terms of voice search as an interface, belongs to Amazon.” “I don’t think we need to be nervous and be scared because this artificially intelligent engine, at the end of the day, is doing something to produce a result for a company.” “Your SEO schemes aren’t going to work any more. Your need to actually start pleasing your customers. It’s a much more blunt game that were playing now.” “The way that we search for things also says a lot about the type of result that ought to occur.”
Clearly, SEO is a hot topic amongst small business owners. Reviews of last week's episode on SEO included: “Your best yet, Timbo!” And “The most practical marketing podcast I've ever listened to!” Well, strap in, because Dana DiTomaso (one of the world's leading SEO experts) continues to answer your most pressing SEO questions to set you up for a profitable year ahead. Dana is President & Partner at Kick Point, where she applies marketing into strategies to grow clients' businesses, in particular, to ensure that digital and traditional play well together. With her deep experience in digital, Dana can separate real solutions from wastes of time (and budget). “SEO Is great for getting people to your site … but if your site is boring then no one is going to want to buy your stuff. Spend time getting your website right before putting energy and resources into your SEO.” - Dana DiTomaso, KickPoint Now, if you haven't listened to last week's episode 438 on SEO, then I suggest you do that first, as Dana overviews the fundamentals of SEO that every website must get right. PLUS she also answers around 15 SEO questions that were sent in to me by you. In part 2, the questions and answer keep coming as we cover: How the little guys can compete against the big brands when it comes to SEO Which SEO play will give you the biggest impact upfront Voice search and SEO The importance of content How to get found locally And plenty more So, thanks again for your questions which have formed the basis of this and last week's episodes. Your SEO questions that Dana DiTomaso answers in Part 1 of this two-part SEO series are: Laurel Guymer of LaPerouse Guesthouse: How do we, a small accommodation business, compete with airbnb, booking.com, wotif.com etc ? Adam Neilands of Kelapa Organics: With the goal posts constantly changing with Google's algorithm, where do we start? Out of all the tasks we can complete for SEO which one is the most important/impactful for a stronger ranking on Google? Cameron Harris of Tank On Cleaning: Should the SEO on each page of my website be the same, or should it be different? Robert Wheeler of the Rapid Recovery Room: I'm paranoid about voice search, like Siri, Google Assistant, and Alexa. Apparently, everyone is voice searching on their phones these days and I'm not sure about the best way to get and keep myself in that game. Scott Pendlebury of the Renovator Store: I often wonder why most eCommerce companies write their content and then hire an “SEO specialist” to rewrite it. Given SEO is really about having relevant, amazing and engaging content for the user my question is why isn't it better to make SEO the core strategy of an eCommerce company's content team? Shane Scrutton of Eaglemont Tennis Club: How effective is Google My Business for SEO - ie. does it increase your organic ranking? Sandy Taylor of Sandy Taylor Digital Marketing: As an SEO Copywriter who works with small businesses who are new to marketing, my #1 question would be whether Google will develop Google My Business into a workable substitute for a website for sole traders and optimistic hobbyists who aren't ready for a full website yet? Robert Cagalj of Lease Communications: If I pay for Google Adwords would that increase my "Google juice" after my ad has expired? Enamul Hasan: How much of an impact does content marketing play when doing local SEO for small businesses? Is it really worthwhile pitching content marketing to local businesses like tradies, small retail shops or service professionals in a local area to help them rank well? Jim Knott: Can a business perform well from an SEO perspective purely from organic strategies? Joern Stienz: I run a small Design Training agency and my biggest problem is to find the time and energy to create content (eg. write blog articles). Hence, I ordered a few 1,000-word articles from a text broker portal, but they have not improved my website's visibility. Any ideas on how to make this work? Steve Witt of Not Just Travel: If I have 400 local agents all across the UK ... how does each agent get found at a local level? Charlie Morton: How do I choose keywords? And what constitutes a long-tail keyword? Leanne Parish: What's the best way to get a website to rank for different geotags? For example, you might have a business based in Tamworth, but they might want to rank in Armidale and Coffs Harbour. How do you get them to rank for areas surrounding Tamworth without adding separate pages? We often get clients who want only 5-page websites, so getting them to rank for a far-reaching service area is proving difficult. Help! Matt from Stargazing UK: Regarding the layout of a website nowadays … Should you have all of your products on the main page so the URL is as short as possible; or should you categorise them and have them two or three pages down the tree? Adam Lawrence from Imperium Consulting: If you were to recommend a small business owner to invest time into the learning of, and money into the purchase of, one all-encompassing SEO management solution, which would it be, and why? Me: What would your SEO strategy be to maximise the number of SMEs who hear this episode? Here's what caught my attention from my chat with Dana DiTomaso: Get your SEO fundamentals right … Title tags, load time, mobile-friendly, update your website at least monthly. Complete your Google My Business account … and be sure to post on a regular basis. Create helpful content that solves the problems of your precious customers. Click Here to Download Full Transcription Resources mentioned: KickPoint's official website Sign up for KickPoint's newsletter Hemingway Copy Editor Moz SEM Rush Google My Business Please support American Express who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year. If something in this episode of Australia's favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. For more interviews with successful business owners visit Small Business Big Marketing See omnystudio.com/listener for privacy information.
Josh is back to rant about improving YOUR Seo via SCIENCE -- try cora with 25% off - bit.ly/get-cora -- questions -- joshbachynski@gmail.com
Josh and crew are back to answer YOUR SEO questions and show some SECRET NICHES! -- joshbachynski@gmail.com
Mail-Right: Real Estate Agents Show: About Technology & Online Marketing & Getting Seller Leads
We have two special guests to interview today Tammy & Timothy Emineth who have been working with real estate agents for over 10 years plus on improving their websites SEO. In 2004 real estate agents kept coming to Tim to help them with their website because, in just one year, he was able to get the local brokerage site to #1 on , Bing, and Yahoo. (and he wasn’t even asked to) In his spare time, he played, tested, experimented and optimized the company site to be Number 1 for “Everett Real Estate”. Since then, Tim has enlisted the help of his wife, Tammy, and the two of them are powerhouses behind the keyboard. Jumping off into a full-time business in 2010, Tim and Tammy Emineth have helped hundreds of businesses, individuals and companies gain more traffic, increase leads, and rise in search engine rankings. It’s not a once and done business. To compete, you have to know the latest trends, rules, Google algorithms, and strategies. From social media to in-depth HTML for websites, Personal SEO takes your business to the next level. Whether you want full hands on training and coaching, or a hands-off approach to your site, letting Personal SEO take the reins and run with it, it’s YOUR SEO – with a PERSONAL TOUCH.
Each keyword you target at the beginning is never the one you start ranking for first. Your SEO strategy must evolve as your content grows on your affiliate site. Listen in now!Topics:Building and getting started Scale your site Reverse engineering your competitors Rinse and repeatMentions:Andrew Hansen Article - http://andrewhansen.name/seo/roi-growth-evolving-seo-strategy/ Best of Internet Marketing with […] Read More → The post How Your Sites SEO Will Evolve Over Time [Episode #22] appeared first on Human Proof Designs.
Marketing School - Digital Marketing and Online Marketing Tips
In Episode #321, Eric and Neil discuss what Google My Business is. Tune in to learn how you can leverage Google local listings and how it can BOOST your sales and search ranking. Time Stamped Show Notes: 00:27 – Today's topic: What Is Google My Business (and How You Can Leverage It)? 00:34 – Google My Business allows to create a free business listing on Google 00:41 – You can claim your business and verify it 00:57 – Neil claimed his address and verified himself through Google My Business 01:30 – The thing with Google My Business is that you can have multiple spots if you have multiple locations 01:55 – You need to get the reviews going, too 02:09 – You need to be descriptive and explain what you do 02:30 – There are annual guides and you'll turn up better on Google searches 02:43 – Your SEO and links still matter 02:56 – Locksmith just claimed a bunch of listings and their sales went up 03:32 – Eric has claimed a few listings for himself 04:00 – Just don't abuse it 04:09 – You can also check your listings at Google Analytics 04:25 – That's it for today's episode! 3 Key Points: Claiming your listing on Google gets you better chances for turning up on searches. At the end of the day, good reviews, SEO and links still matter to the customers. Don't abuse the system, because Google can get you suspended. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Marketing School - Digital Marketing and Online Marketing Tips
In Episode #321, Eric and Neil discuss what Google My Business is. Tune in to learn how you can leverage Google local listings and how it can BOOST your sales and search ranking. Time Stamped Show Notes: 00:27 – Today’s topic: What Is Google My Business (and How You Can Leverage It)? 00:34 – Google My Business allows to create a free business listing on Google 00:41 – You can claim your business and verify it 00:57 – Neil claimed his address and verified himself through Google My Business 01:30 – The thing with Google My Business is that you can have multiple spots if you have multiple locations 01:55 – You need to get the reviews going, too 02:09 – You need to be descriptive and explain what you do 02:30 – There are annual guides and you’ll turn up better on Google searches 02:43 – Your SEO and links still matter 02:56 – Locksmith just claimed a bunch of listings and their sales went up 03:32 – Eric has claimed a few listings for himself 04:00 – Just don’t abuse it 04:09 – You can also check your listings at Google Analytics 04:25 – That’s it for today’s episode! 3 Key Points: Claiming your listing on Google gets you better chances for turning up on searches. At the end of the day, good reviews, SEO and links still matter to the customers. Don’t abuse the system, because Google can get you suspended. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Marketing School - Digital Marketing and Online Marketing Tips
In Episode #193, Eric and Neil discuss why your SEO sucks and how to fix it. Your SEO isn't something you just figure out once and then drop it. It needs to be maintained and deserves your attention in order to stay ahead of your competitors. Tune in to find out why your SEO is NOT working and the tips that will keep your SEO operating at its best. Time Stamped Show Notes: 00:27 – Today's topic: Why Your SEO Sucks and How to Fix It 00:35 – The biggest reason is that everyone believes that they can install a plug-in, and that's it 00:58 – People focus on off-page SEO and no one focuses on on-page 01:20 – For on-page SEO, do keyword research 01:26 – Check Google Trends to see how keywords are trending 01:32 – Use Keyword.io and Google Keyword Planner 01:46 – Have a goal that you want to achieve 02:00 – Content and links are what matters in SEO 02:09 – Another problem is people not checking their extra links, especially the ones that are irrelevant 02:16 – “The last thing you want to do is be seen as a directory” 03:00 – Most people think that SEO in a one-time deal, but it is an ongoing deal 03:58 – You have to be willing to spend for a technical audit 04:10 – Be patient 04:37 – Take your most popular pages and link them in your sidebar 05:03 – Google “how to rank zero in SEO” 05:10 – Check if your snippets are working 05:39 – You can use SEMrush and Ahrefs 05:48 – Continue finding your title tags and meta-description tags 06:06 – Optimize and make them persuasive 06:10 – Google “copyblogger headline formula” or “how to write magnetic headlines” 06:27 – Read books from David Ogilvy, one of the best copywriters 06:36 – David said that every dollar spent on copywriting, 80 cents go to the headlines 06:40 – Make sure you have the alt tags for the videos 07:04 – Start combining your pages 07:32 – The “hub and spoke” strategy 07:39 – You'll find Jimmy Daly's Hub & Spoke strategy 08:23 – Google wants to see your intro page and the links that are backing it up 08:36 – Google “conversion rate optimization” 08:47 – That's it for today's episode! 3 Key Points: SEO is not just a one-time deal, but an ongoing deal that needs your attention in order to stay ahead of the pack in your niche. All good things come to those who wait—SEO takes time to see the results, so be patient. Spend your time, energy, and money or your headlines—optimize them and make sure they're persuasive! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Marketing School - Digital Marketing and Online Marketing Tips
In Episode #193, Eric and Neil discuss why your SEO sucks and how to fix it. Your SEO isn’t something you just figure out once and then drop it. It needs to be maintained and deserves your attention in order to stay ahead of your competitors. Tune in to find out why your SEO is NOT working and the tips that will keep your SEO operating at its best. Time Stamped Show Notes: 00:27 – Today’s topic: Why Your SEO Sucks and How to Fix It 00:35 – The biggest reason is that everyone believes that they can install a plug-in, and that’s it 00:58 – People focus on off-page SEO and no one focuses on on-page 01:20 – For on-page SEO, do keyword research 01:26 – Check Google Trends to see how keywords are trending 01:32 – Use Keyword.io and Google Keyword Planner 01:46 – Have a goal that you want to achieve 02:00 – Content and links are what matters in SEO 02:09 – Another problem is people not checking their extra links, especially the ones that are irrelevant 02:16 – “The last thing you want to do is be seen as a directory” 03:00 – Most people think that SEO in a one-time deal, but it is an ongoing deal 03:58 – You have to be willing to spend for a technical audit 04:10 – Be patient 04:37 – Take your most popular pages and link them in your sidebar 05:03 – Google “how to rank zero in SEO” 05:10 – Check if your snippets are working 05:39 – You can use SEMrush and Ahrefs 05:48 – Continue finding your title tags and meta-description tags 06:06 – Optimize and make them persuasive 06:10 – Google “copyblogger headline formula” or “how to write magnetic headlines” 06:27 – Read books from David Ogilvy, one of the best copywriters 06:36 – David said that every dollar spent on copywriting, 80 cents go to the headlines 06:40 – Make sure you have the alt tags for the videos 07:04 – Start combining your pages 07:32 – The “hub and spoke” strategy 07:39 – You’ll find Jimmy Daly's Hub & Spoke strategy 08:23 – Google wants to see your intro page and the links that are backing it up 08:36 – Google “conversion rate optimization” 08:47 – That’s it for today’s episode! 3 Key Points: SEO is not just a one-time deal, but an ongoing deal that needs your attention in order to stay ahead of the pack in your niche. All good things come to those who wait—SEO takes time to see the results, so be patient. Spend your time, energy, and money or your headlines—optimize them and make sure they’re persuasive! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
THE Leadership Japan Series by Dale Carnegie Training Tokyo, Japan
Running A Foreign Business In Japan Running your own business is challenging anywhere, but Japan adds a bit of spice to the broth. According to official statistics, 70% of Japanese companies are unprofitable. Business seems pretty simple at one level – constantly seek to increase revenues and reduce or hold down costs. To increase revenues you can find more customers, more repeater customers and raise prices. Raising prices in Japan gets tough, when you are in the churning wash of decades of deflation and when there are always lots and lots of competitors. When the consumption tax was raised previously, the economy immediately plunged into recession, which indicates the price sensitivity of the populace. The Abe Cabinet blinked and gave up on the last scheduled increase out of fear of the consequences. The usual way of differentiating yourself and justifying higher prices is through the added value you provide. Naturally, there is a major sales and marketing effort required to get that value message out. Both options in Japan however come with high price tags. By the way, whenever we do training as part of a global arrangement, we always get push back on the pricing in Japan, especially when the yen is converted to other currencies. Abenomics is not helping much at the moment, with the rapid strengthening of the yen. Why overseas head office staff would imagine that pricing here should be the same as at home is a mystery, but that is often the expectation. The cost structures here in Tokyo for wages and rents are high relative to other countries and the prices reflect that. Downtown Tokyo office space rents per square meter, in a reasonable location, will fall in the JPY9000 – JPY 14,000 range (USD$90-USD$140). I refer these global partners back to their own local operation's wage and rent bills in Tokyo. I point out these are nothing like what they are costing at home, so why expect global pricing to be uniform? In general, fixed costs as a percentage of revenue are high in Tokyo and it is a struggle to get them down. Unlike other Western countries, where salespeople are prepared to work on a 100% commission basis, very few Japanese staff are attracted by that option. Again this opportunity to move wage costs away from fixed to variable is less available here. This means there must be a base salary plus bonus or commission arrangement and the base will be relatively high. Especially if you are a foreign operation, as you need to attract potential employees. When were a start-up in 2007, we had to pay our sales staff close to double the norm, to get them to work for us. That hurt but we had no choice. By the way, add another 15% to you wages bill for all the various social insurance and pension costs. Of course, if you are a prestigious mega corporation, encapsulated by a powerful brand, this attracting staff challenge may not be such an issue. If you are a Small Medium Enterprise (SME) then attracting people becomes more competitive. If your team needs to speak some reasonable level of English, then the wage bill goes up immediately. As an illustration, a competent English speaking Executive Assistant in Tokyo would earn around JPY7m-JPY 8m (USD$70k-USD$80k) per annum. There is also a limited supply of Japanese who want to work in an international environment and that number is declining rapidly, as less and less young people go overseas to study. We are currently in the midst of a real turning point regarding the internationalisation of the younger generation. The young don't want to learn English and they don't want to live overseas, because everything is so wonderful here in Japan and it is safe. In the future, they are going to become almost impossible to hire for SMEs, as we are simply outbid by bigger companies. Marketing in Japan, especially in Tokyo is a remorseless pit into which you have to throw lots of money. Print ads and content marketing driven advertorial are very expensive here and the local publishers have plenty of Japanese companies able and willing to pay, so trying to cut a deal is fraught. Television predominates with 15 second ads, so even if you can afford the big money involved, your appeal to buyers in that time is microscopic. On-line banner ads are not inexpensive. Pay per click keyword search ads and Facebook ads are also not cheap and can burn through cash at an alarming rate. Few Japanese are using LinkedIn as yet, so it mainly targeting a foreign audience at this point. PR is a viable option for brand awareness, but you get what you pay for. SMEs can rarely pony up the type of money required to get the PR agency's “A Team”, so don't expect any particular marketing magic from the “D Team”. Japanese websites are often the complete antithesis of the Zen like western approach. Garish colours and packed screen real estate are very common here. So what do you do, go Zen or go Garish? Do you have the cash to pay for a Japanese language copywriter or do you do it internally to save money? Are your team members any good at it? Your SEO has to be fined tuned to push yourself forward in the page rankings and you need people who know what they are doing, as DIY is cheaper, but a lot harder. These resources may be in-house or on contract, but they still push up the wage's bill. Networking in Japan is different to Western countries in that few Japanese go to these events all that willing to meet new people. Sound promising? The meeting charges are also expensive as well (USD$50-USD$80), so if your team are really getting out there, the costs can be significant for what is really a shotgun marketing effort. It sounds crazy, but the usual style is that someone you know introduces you to someone they know. This is acceptable, if quite limited in scope. Bounding up to complete strangers and introducing yourself is possible, but the reactions are often mild shock, blank stares and some resistance. This negative response is applied to Japanese as well as foreign staff. “Working the room” hasn't quite made it here yet as a concept. Cold, as opposed to warm approaches are also tricky. Sending a direct mail piece to someone unknown goes straight in the bin. Any email from an unknown entity similarly gets deleted unread. You can cold call here but you really need to know the person's name. If you don't, you will usually get blocked at the entry point, promised that your message will get passed on and a return call offered – if they are interested. You will never hear back from them. There is always the issue of what you are offering may work overseas, but it won't work here. If you bring global statistics, then there had better be a Japanese component of the survey or the whole thing is just dismissed as irrelevant. That means you have to pay to run the same survey here, to show the significance of your findings for the Japanese market. This costs money. Testimonials from overseas companies, super brands or otherwise, are also invalid by definition. You need a local track record to be credible and skepticism reigns without relief. Natural disasters, especially earthquakes are a constant prospect and all of us living in Tokyo know we are overdue for “The Big One”. After the triple whammy of earthquake, tsunami, and nuclear core meltdown in Fukushima a few years ago, our training business ground to a halt with four months of no cash flow. Who wants to do training, when you are having large numbers of major aftershocks every single day for months. We all know it is important, but it is at moments like these, we really understand the importance of cash flow in a business. This was a painful period for many businesses to get enough cash to keep going and in fact many disappeared as a direct result. The good news is that in Japan you do get paid by clients. Also, Japanese companies prefer the devil they know, so if you supply value, then you can expect repeat business. Staff are hardworking and diligent. People are honest, neat, polite and things work here, also there is fantastic infrastructure. There are large numbers of foreign corporates with businesses here, who are more open than a lot of domestic companies to your approach. There are English language magazines aimed at these expatriate leaders, which because of the limited market, cost a fraction of the Japanese mainstream media. There are many foreign Chambers of Commerce, business associations and study groups here, so there are many networking opportunities where you can actually “work the room”. The rule of law applies here and legal disputes that have to go to court are few and far between. Like anywhere, there are criminal gangs (yakuza) extorting businesses, but they tend to leave foreigners alone and prefer exploiting the locals, as it is a lot easier. Because of Japan's extremely strict immigration and refugee policies, there are very few ethnic or religious groups who are likely to cause Japan much trouble. The biggest non-Japanese ethnic group are Koreans. The majority were born here after the war, their grandparents being brought in during the war years as forced labour. There are some foreigners here illegally overstaying their visas, but they are keeping a very low profile, because the Japanese government deports them once found. Japan is still the third largest economy in the world. The main leisure activities here really, for the majority of the populace, is to shop and eat. Many foreign companies have done well here, they have found the formula for success but few have done that rapidly. Long-term planning, patience, grit and sustainability take on different dimensions here in Japan. All in all, Japan is a land of opportunity. Progress just comes more slowly here and with great difficulty, but if you stick it out, then it will come. There are plenty of foreigners who have made a success of their businesses here. Adopt some samurai style “grit” and keep going. Engaged employees are self-motivated. The self-motivated are inspired. Inspired staff grow your business but are you inspiring them? We teach leaders and organisations how to inspire their people. Want to know how we do that? Contact me at greg.story@dalecarnegie.com If you enjoy these articles, then head over to www.japan.dalecarnegie.com and check out our "Free Stuff" offerings - whitepapers, guidebooks, training videos, podcasts, blogs. Take a look at our Japanese and English seminars, workshops, course information and schedules. About The Author Dr. Greg Story: President, Dale Carnegie Training Japan In the course of his career Dr. Greg Story has moved from the academic world, to consulting, investments, trade representation, international diplomacy, retail banking and people development. Growing up in Brisbane, Australia he never imagined he would have a Ph.D. in Japanese decision-making and become a 30 year veteran of Japan. A committed lifelong learner, through his published articles in the American, British and European Chamber journals, his videos and podcasts “THE Leadership Japan Series”, THE Sales Japan Series and THE Presentations Japan Series, he is a thought leader in the four critical areas for business people: leadership, communication, sales and presentations. Dr. Story is a popular keynote speaker, executive coach and trainer. Since 1971, he has been a disciple of traditional Shitoryu Karate and is currently a 6th Dan. Bunbu Ryodo (文武両道-both pen & sword) is his mantra and he applies martial art philosophies and strategies to business.
THE Leadership Japan Series by Dale Carnegie Training Tokyo, Japan
Running A Foreign Business In Japan Running your own business is challenging anywhere, but Japan adds a bit of spice to the broth. According to official statistics, 70% of Japanese companies are unprofitable. Business seems pretty simple at one level – constantly seek to increase revenues and reduce or hold down costs. To increase revenues you can find more customers, more repeater customers and raise prices. Raising prices in Japan gets tough, when you are in the churning wash of decades of deflation and when there are always lots and lots of competitors. When the consumption tax was raised previously, the economy immediately plunged into recession, which indicates the price sensitivity of the populace. The Abe Cabinet blinked and gave up on the last scheduled increase out of fear of the consequences. The usual way of differentiating yourself and justifying higher prices is through the added value you provide. Naturally, there is a major sales and marketing effort required to get that value message out. Both options in Japan however come with high price tags. By the way, whenever we do training as part of a global arrangement, we always get push back on the pricing in Japan, especially when the yen is converted to other currencies. Abenomics is not helping much at the moment, with the rapid strengthening of the yen. Why overseas head office staff would imagine that pricing here should be the same as at home is a mystery, but that is often the expectation. The cost structures here in Tokyo for wages and rents are high relative to other countries and the prices reflect that. Downtown Tokyo office space rents per square meter, in a reasonable location, will fall in the JPY9000 – JPY 14,000 range (USD$90-USD$140). I refer these global partners back to their own local operation's wage and rent bills in Tokyo. I point out these are nothing like what they are costing at home, so why expect global pricing to be uniform? In general, fixed costs as a percentage of revenue are high in Tokyo and it is a struggle to get them down. Unlike other Western countries, where salespeople are prepared to work on a 100% commission basis, very few Japanese staff are attracted by that option. Again this opportunity to move wage costs away from fixed to variable is less available here. This means there must be a base salary plus bonus or commission arrangement and the base will be relatively high. Especially if you are a foreign operation, as you need to attract potential employees. When were a start-up in 2007, we had to pay our sales staff close to double the norm, to get them to work for us. By the way, add another 15% to you wages bill for all the various social insurance and pension costs. Of course, if you are a prestigious mega corporation, encapsulated by a powerful brand, this attracting staff challenge may not be such an issue. If you are a Small Medium Enterprise (SME) then attracting people becomes more competitive. If your team needs to speak some reasonable level of English, then the wage bill goes up immediately. As an illustration, a competent English speaking PA in Tokyo would earn around JPY7m-JPY 8m (USD$70k-USD$80k) per annum. There is also a limited supply of Japanese who want to work in an international environment and that number is declining rapidly, as less and less young people go overseas to study. We are currently in the midst of a real turning point regarding the internationalisation of the younger generation. The young don't want to learn English and they don't want to live overseas, because everything is so wonderful here in Japan and it is safe. They are going to become almost impossible to hire for SMEs, as we are simply outbid by bigger companies. Marketing in Japan, especially in Tokyo is a remorseless pit into which you have to throw lots of money. Print ads and content marketing driven advertorial are very expensive here and the publishers have plenty of Japanese companies able and willing to pay, so trying to cut a deal is fraught. Television predominates with 15 second ads, so even if you can afford the big money involved, your appeal to buyers in that time is microscopic. On-line banner ads are not inexpensive. Pay per click keyword search ads and Facebook ads are also not cheap and can burn through cash at an alarming rate. Few Japanese are using LinkedIn as yet, so it mainly targeting a foreign audience at this point. PR is a viable option for brand awareness, but you get what you pay for. SMEs can rarely pony up the type of money required to get the PR agency's “A Team”, so don't expect magic from the “D Team”. Japanese websites are often the complete antithesis of the Zen like western approach. Garish colours and packed screen real estate are very common here. So what do you do, go Zen or go Garish? Do you have the cash to pay for a Japanese language copywriter or do you do it internally to save money? Are your team members any good at it? Your SEO has to be fined tuned to push yourself forward in the page rankings and you need people who know what they are doing, as DIY is cheaper, but a lot harder. These resources may be in-house or on contract, but they still push up the wage's bill. Networking in Japan is different to Western countries in that few Japanese go to these events all that willing to meet new people. Sound promising? The meeting charges are also expensive as well (USD$50-USD$80), so if your team are really getting out there, the costs can be significant for what is really a shotgun marketing effort. It sounds crazy, but the usual style is that someone you know introduces you to someone they know. This is acceptable, if quite limited in scope. Bounding up to complete strangers and introducing yourself is possible, but the reactions are often mild shock, blank stares and some resistance. This negative response is applied to Japanese as well as foreign staff. “Working the room” hasn't quite made it here yet as a concept. Cold, as opposed to warm approaches are also tricky. Sending a direct mail piece to someone unknown goes straight in the bin. Any email from an unknown entity similarly gets deleted unread. You can cold call here but you really need to know the person's name. If you don't, you will get blocked at the entry point, promised that your message will get passed on and a return call offered – if they are interested. You will never hear back from them. There is always the issue of it may work overseas but it won't work here. If you bring global statistics, then there better be a Japanese component of the survey or the whole thing is just dismissed as irrelevant. That means you have to pay to run the same survey here, to show the significance of your findings for the Japanese market. This costs money. Testimonials from overseas companies, super brands or otherwise, are also invalid by definition. You need a local track record to be credible and skepticism reigns without relief. Natural disasters, especially earthquakes are a constant prospect and all of us living in Tokyo know we are overdue for “The Big One”. After the triple whammy of earthquake, tsunami, and nuclear core meltdown in Fukushima a few years ago, our training business ground to a halt with four months of no cash flow. Who wants to do training, when you are having large numbers of major aftershocks every single day for months. We all know it is important, but it is at moments like these, we really understand the importance of cash flow in a business. The good news is that you do get paid by clients. Also, Japanese companies prefer the devil they know, so if you supply value, then you can expect repeat business. Staff are hardworking and diligent. People are honest, neat, polite and things work here, also there is fantastic infrastructure. There are large numbers of foreign corporates with businesses here, who are more open than a lot of domestic companies to your approach. There are English language magazines aimed at these expatriate leaders, which because of the limited market, cost a fraction of the Japanese mainstream media. There are many foreign Chambers of Commerce, business associations and study groups here, so there are many networking opportunities where you can actually “work the room”. The rule of law applies here and legal disputes that have to go to court are few and far between. Like anywhere, there are criminal gangs (yakuza) extorting businesses, but they tend to leave foreigners alone and prefer exploiting the locals, as it is a lot easier. Because of Japan's extremely strict immigration and refugee policies, there are very few ethnic or religious groups who are likely to cause Japan much trouble. The biggest non-Japanese ethnic group are Koreans. The majority were born here after the war, their grandparents being brought in during the war years as forced labour. There are some foreigners here illegally overstaying their visas, but they are keeping a very low profile, because the Japanese government deports them once found. Japan is still the third largest economy in the world. The main leisure activities here really, for the majority of the populace, is to shop and eat. Many foreign companies have done well here, they have found the formula for success but few have done that rapidly. Long-term planning, patience, grit and sustainability take on different dimensions here in Japan.
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