Real talk. Real stories. Real solutions to get estheticians and sole proprietors to six figures and beyond without burning out. Why make your own mistakes when you can learn from two solopreneurs on your journey to six figures? Skinfessional started from the idea that there needs to be more honesty about the real struggles, mistakes, and flat out failures that happen when you build a spa or salon business. 12-hour days? Non-existent self-care? Crazy barnacle clients? We’ve been there and lived to tell the tale. Everyone wants an overnight success, but the reality is that being an entrepreneur boils down to lessons learned and being persistent AF. We’re pulling back the curtain and giving you an all access pass to how this spa owner and wellness excerpt do it so you can too. Grab your journal and trusty mechanical pencil (because you want to take notes) and join Cybil Solyn and Alex Ellis as we confess all our Skinfessional secrets.
In this episode we talk about how to get out of your head and do the thing! From doing stuff you hate, to finishing stuff you can't seem to get done, we discuss our own ups and downs and the tricks we use to get the thing done.
EP 115: Are you looking at your competition as a negative instead of seeing them as a way to set yourself apart? On this episode we talk about the mindset shifts you can make to set you and your clients free to do what's best for them, and ultimately for you!
Ep 114: We sit down with licensed esthetician and social media influencer Kim Bogash to talk about the power of connection and all the ways it can be used to draw in or loose clients - even ones you've never met.
On today's episode we are talking about the emotional attachments to money that may be getting in your ways and the ways you can bust through them.
EP 112: Are you being productive or just keeping busy? On today's podcast episode we talk about the idea productivity guilt, what it is, how to recognize it, and the ways to stop letting it hold up your success.
EP: 111 On today's show, we're talking about Paying people what they're worth, knowing what you're worth, and understanding that you have all the power.
Ep 110: On today's episode we talk about all the feels around clients leaving, how to handle it, and ways to avoid taking it personally.
Ep 109: In this episode we talk about what you can do to make money and stop stressing out about your slow months.
Ep108: in this episode we discuss future forecasting and how watching what's trending can help your business. Cybil shares why she does it, the simple steps you can take to start, and how it's a powerful tool for meeting your goals.
Ep 107: Are you practicing what you preach? In This episode we talk about all the ways you might be mirroring the bad behavior you're telling your client to stop and how the sneaky ways this is stealing your success.
EP 106: In this episode we talk about all the ways you can help your clients get better results by helping them know wtf to do. Whether it's pre, post, or even before they see you, setting a client up for success is takes skills and we're ready to impart them!
Ep 105: In this episode we talk about doing the things you hate (like taxes!) and the simple mindset switches you can make to help get stuff done without the procrastination and dread!
EP 104 In this episode we share all we know about starting your own podcast! With 342 episodes and five long lasting shows between the two of us we have a few tips to share to help you get your new show off the ground.
Ep 103: Today's episode we talk about locations, finding your perfect space, how sometimes what you think you want isn't what you want at all, and all the lessons we've learned in the combined seven locations we've had over the last twenty years.
EP 102: In this episode we talk about all things ethics in marketing, your practice, and how we think about the words we use to avoid getting sued If you pay close attention you'll hear us have a subtle throw down too!
EP 101: On today's show, we're talking about privacy, secrets, and social media. Alex shares some wisdom on collecting client testimonials and reminds you that before and afters are easier to get than you think, while Cybil tries not to say too much about her clients and break all those NDA's
Ep 99: In this episode Cybil the credit guru answers your credit card questions and Alex shares her lessons learned with her debt payment journey.
Ep 98: The pandemic came with strong lessons and changes. In this episode we talk about adversity in your business and how it can push you to make changes for the better that may seem to suck at first but in the long term pay off and rock!
What if the price was the price in your business and your clients paid it before they arrived, and then left smiling when they were done? On today's episode we discuss the lesson's Cybil has learned doing this, how Alex as a consumer feels about it, and why this might be the best option to make your clients happy in the new economy. Don't believe us? Let's talk.
Ep 96: Identifying what you need to let go of in order to grow can be tough, especially when fear of change is blocking clear thinking. In this episode we discuss all the ways to allow yourself to get comfortable with letting go, and help you pinpoint areas you have room to expand.
Ep 95: Things are more expensive because of inflation so let's talk about the right way to tell your clients (or not) your prices are going up and deal with the new year business to do checklist.
On this episode we talk about why the beauty industry seems to burn people out in three years and the ways that you can avoid the three year itch because let's face it if you haven't felt fed up, unloved, pissed off, or tired by this life yet, you will.
Is your business ready for the new year? We talk all the big and little details that join at the end and beginning of the new year that need prep and seem to slip through the cracks. We get a little metaphysical too because let's face it, eclipses, life changes, and this year was no joke yet we are still here.
Ep 92: Stupid, dumb, failure, bad, these are all words you'll use about yourself but should you? In this ep we talk about the words you choose and how they impact your brain, mood, and business on a daily basis while giving you tools to change your terms and perspective.
Ep 91: On this episode we dig deep into the psyche of what you learn when people don't like you. We talk about what true confidence is, where it comes from, and how your need for people pleasing may be stopping your success.
Ep 90: On today's show, we're talking about the importance of setting goals, how to create goals for yourself, and why your goals should probably change if you're going to be successful for a long time.
Ep 89: On this episode we're talking about how to handle clients who come in with big emotions, how good listening skills are vital, and how holding your tongue is sometimes the most important part of your job.
Ep 88: In this episode we talk about planning for holiday sales! It's not too late, but it almost is so let's get to it. It's easier than you think, and we share all our great ideas and simple ways to get you and your biz set up for a profitable holiday season your clients will love.
Ep 87: On today's show, we're back to our favorite topic Hamilton the Musical to see, what does your business stand for and are you owning that message and create a culture around it. So join us while share our own experiences with this because it can be one of the over looked lessons as a small biz grows.
EP 86: We continue on the value thought train learning to price anything while discussing how value and money don't always go hand in hand. We dive deep on the idea that no matter where you are in your season, or how big your business is, you have something to learn from the idea of value!
Ep 85: On this episode we dig deep into the real reason you might want that new machine, course, wallpaper, or shiny thing, and how not believing in your own value is costing you money.
Ep 84: In this episode we call out the three biggest ways you're sabotaging yourself, why you already know you're doing it, and the simple steps to take to move forward.
Ep 83: In this episode Alex, the Queen of System and Operating Procedures shares her five biggest tips on why to create SOP's, when to use use them, and her favorite way to start implementing your own time and money saving SOP!
Ep 82: In this episode we're talking about mistakes, blunders, f*ck ups and the steps you might consider taking to make it right because hiding just isn't an option.
Ep 81: On today's show, we're talking about setting up clients for success because we all know that the clients who get results are the ones who will stick around! Whether it's home programs or in office series or even an online membership, we give our pro tips as well as solutions to creating stream lined processes to set your clients up for to get results and keep it easy for you - even when one size doesn't fit all.
Ep 80: On this episode we talk about the three big mistakes to avoid as a business owner when taking time off, discuss the best ways to tell your clients you're taking a break from work, and share the secret sauce to never losing customers...unless you want to that is.
Ep 79: On today's ep we talk about what we hire people to do, tips for finding the right person, and how to even get started looking. We know hiring people is hard, but so is trying to do everything on your own!
Ep 78: This episode goes out to Simone Biles who inspired it and us. On today's episode we learn from Simone Biles's mental health status break, get riled up about people's need to give their opinion, and share our stories and tips for keeping strong boundaries.
On today's show, we're talking about the reasons why your clients aren't seeing you, the 10 things you can do to keep a new client coming back, and all the things your new clients aren't telling you that has them saying bye-bye and going down the street.
Ep 76: You are a trained professional! In this episode, we have tips on feeling confident in your education, ignore the trolls in your life, and embracing your secret sauce.
Ep 76: You are a trained professional! In this episode, we have tips on feeling confident in your education, ignore the trolls in your life, and embracing your secret sauce.
Ep 75: Afraid of credit cards but want to buy equipment for your business? Do you know the power of starting a business credit card? On this ep we dig deep into how to afford that new spa equipment or budget for that class while also sharing the secret sauce on how to use credit cards wisely without going into debt.
Workaholics this episode is for you! Even if you love what you do working less is sometimes the key to success as a solopreneur and learning how to take those breaks at the right times is how you'll make money doing less longer.
Ep 73: Yelp may seem like the Devil but hacking its algorithm can help you bring in new clients and make a ton of money without spending a dollar. On today's show, we're talking about what it takes to break the Yelp algorithm, the tricks and tips we've used to gain clients and win using Yelp, and the #1 thing you need to be asking your clients to win the Yelp game.
Ep 72: This episode we talk about the love/hate relationship that posting on social media inspires in so many of us. How to choose your best social media platform, and the stupid mistakes you make because you're afraid of not being perfect.
Ep 71: On today's show, we're talking about Vacation! How to plan for it while being a solo business owner, the keys to successfully prep your clients for success while you're away, and Cybil's #1 trick to not losing clients or money while away.
On today’s show, we’re talking about if your hussle is attached to money what that can mean for you, we bust through selling shame spirals, discuss how money messes us all up, and ways to not get caught up in the six-figure success trap.
On this episode we talk about taking care of the unsung people who are critical to your business, who they are, ideas to make them feel special, and how even if you’re small, acting big gets you free things!
On today’s show, we’re talking about to mask or not to mask, adapting to the new CDC regulations, and talking to your clients about vaccinations and your safety as the US starts to open up again.
We are talking about pain in the workplace for beauty pros. From the sneaky ways it gets you to the simple things you can do to stop it because only YOU should decide when it's time to quit - not the pain you're in!