Strategy Lounge by L5

"What I'm hearing from Canadians is they love hockey, and they want it to be better" When Katherine Henderson took over as CEO of Hockey Canada, she made it a priority to rebuild trust with the nation and help the sport reflect modern Canadian values while maintaining the pride of our heritage. Tune into our next episode of Opportunity Unleashed, where Michael Carter, Managing Partner & President of Level5, and Katherine discuss how a mission-driven approach is helping to align a complex network of stakeholders, address toxic masculinity, foster inclusion, and drive positive change to guide Hockey Canada toward a future where all Canadians feel they have a place to play hockey safely.

At Municipal Property Assessment Corporation, every decision – whether about operations, strategy, or customer service – starts with a people-centric approach. As President and CAO of MPAC, Nicole McNeill believes this is central to the organization's continued success and journey to become more customer-centric. Tune into our latest episode of Opportunity Unleashed as Michael Carter, President of Level5 Strategy, sits down with Nicole to understand how a people-first strategy is helping MPAC achieve target outcomes and shape her own leadership style.

In our latest episode of Opportunity Unleashed, Michael Carter sits down with Paul Jackson, COO of Gore Mutual Insurance, to understand key success factors in driving change throughout the organization, how his leadership style had to adapt throughout the journey, and what it means to be a purpose-driven organization. Join the conversation to learn more about how Paul has been able to successfully navigate transformative change.

Join our President, Michael Carter, as he continues his engaging conversation with Brett Belchetz, Co-founder & CEO of Maple, Canada's top virtual healthcare provider. In the final episode of this two-part series, Brett shares more about his incredible journey from emergency room doctor to entrepreneur and CEO of a thriving company – tune in to find out what he's learned along the way, how it has informed his leadership style and how he leads his business through an ever-changing landscape!

The Level5 podcast, "Opportunity Unleashed," returns for its second episode with a captivating two-part series hosted by our President, Michael Carter! Join us as Michael interviews Brett Belchetz, Co-founder & CEO of Maple, Canada's leading virtual healthcare provider. Discover the captivating story behind Maple's origins and learn more about the great things they are doing for the Canadian healthcare system. Stay tuned for the next episode of this two-part series, where Brett takes centre stage, sharing his remarkable leadership journey from emergency room doctor to entrepreneur and CEO of a thriving company!

Introducing a new Level5 Podcast Series: Opportunity Unleashed. Each episode, Level5 President and Managing Partner Michael Carter will welcome a business leader who has successfully navigated transformative change within their organization or market. In this episode, Michael welcomes Ryan Duffy, Founder and CEO of Blackstone Energy Services – an organization helping their clients deliver responsible energy management while lowering both costs and carbon. The pair discuss Ryan's lessons learned leading a purpose-driven organization, navigating the complex carbon landscape on behalf of clients, and preparing his team for the future in a sector full of uncertainty.

In this episode, Matt Kelly welcomes Michael Carter, Level5's new president, to discuss the Value of a Promise Consistently Kept™. Drawing on Michael's experience as a C-Suite consultant, entrepreneur and owner-operator, the pair chat strategy and organization transformation. Matt and Michael speak about how owners and CEOs must leverage their brand to drive sustainable growth by understanding value drivers in the market, to inform a compelling, differentiated, and credible promise. Further, they outline the importance of rallying your organization to consistently keep that promise.

In this episode, Laura and Matt discuss the very risky and misunderstood role of purpose within an organization's strategy. Discussion topics include:Social purpose vs purpose and why a purpose statement at allPurpose vs vision, mission and brand promiseHow a great purpose statement can inform strategy, drive performance and differentiation and even attract and retain key talentGood and poor purpose statementsWho owns purpose

In this new season of Strategy Lounge by Level5, Managing Partner Matt Kelly speaks with David Kincaid, Founder of Level5 Strategy and best-selling author of The Brand-Driven CEO about Level5 Strategy's foundational business philosophy – that the most successful organizations embrace the ‘value of a promise consistently kept™'. In this first episode, David discusses the surprising origin of the concept, what it means for leaders and how it can create sustainable competitive advantage. Whether you lead a B2B, B2C, government or not-for-profit organization, David and Matt discuss a very fresh and unique perspective on how to leverage your brand and the promise you make to the marketplace to drive growth – enhance your reputation, drive financial results, build culture and organization alignment and deliver a better customer experience. Check out David Kincaid's book The Brand-Driven CEO on the University of Toronto Press website. You can also find it on Amazon.

Level5 Strategy recently hosted the second installment of the Businesswomen of Influence series. The event featured Carinne Chambers-Saini, CEO and Co-Founder of Diva International Inc. “DivaCup”​ and was facilitated by David Kincaid, Founder of Level5 Strategy. In this second issue, Carinne emphasizes the importance of building a sustainable and valuable brand through establishing an emotional […] The post Episode 12: Building an Unconventional Brand with Carinne Chambers-Saini, Part 2: What it Takes to Build and Refine a Strong, Unconventional Brand Through a Movement appeared first on Level5 Strategy.

Level5 Strategy recently hosted the second instalment of the Businesswomen of Influence series. The event featured Carinne Chambers-Saini, CEO and Co-Founder of Diva International, and was facilitated by David Kincaid, Founder of Level5 Strategy. In this first podcast, which recaps the event, Carinne details how her passion to disrupt the status quo and educate others […] The post Episode 11: Building an Unconventional Brand with Carinne Chambers-Saini, Part 1: A Journey of Resilience, Passion, and Determination appeared first on Level5 Strategy.

On May 21st, Level5 Strategy introduced ‘BusinessWomen of Influence’, its first women entrepreneurship speaker session series. The first of the series features Linda Hasenfratz, CEO of Linamar Corporation. In the second part of the session, Linda discusses general fears and challenges for entrepreneurs and female entrepreneurs more specifically. She stresses to be bold, put yourself […] The post Episode 10: Building Leadership Skills for Women Entrepreneurs appeared first on Level5 Strategy.

On May 21st, Level5 Strategy introduced ‘BusinessWomen of Influence’, its first women entrepreneurship speaker session series. The first of the series features Linda Hasenfratz, CEO of Linamar Corporation. In the first part of the session, Linda talks about how Linamar has acted with agility during COVID-19 and made many strategic pivots in order to come […] The post Episode 9: Adapting Fast During COVID-19 appeared first on Level5 Strategy.

In this latest Level5 Podcast, Matt Kelly, Partner at Level5 Strategy, breaks down The Value of a Promise Consistently Kept™. A brand’s promise is only as valuable as their ability to consistently keep it. A great brand builds their entire business system around delivering their promise to the marketplace, measures how well they are doing […] The post Episode 8: The Value of a Promise Consistently Kept™ appeared first on Level5 Strategy.

In this latest Level5 Podcast, Matthew Kelly, Level5 Strategy Managing Partner, outlines how companies can gain competitive advantage by leveraging emotional and rational research. Did you know emotion is as powerful a driver of purchase intent as reason? Despite an increased market focus on customer experience, many brands don’t truly understand their customers. By aligning […] The post Episode 7: The Power of Quantitatively Measuring Emotions appeared first on Level5 Strategy.

In this episode of the podcast, we will explore complexities faced by Canadian regulators and discuss how to help them build an engaging and sustainable strategy. We are joined by Claude Ricks, Managing Partner, Efram Lebovits, Principal, and Garnet Tosswill, Manager at Level5 Strategy, in addition to Lesley Gallinger, CEO of Elexicon Energy and formerly […] The post Episode 6: Exploring the Solutions to Produce Engaging Strategies for Canadian Regulators appeared first on Level5 Strategy.

How can halting retail operations for a day increase a company’s sales? Join Level5 Strategy’s Andrei Flueraru and James Hunter as they discuss Greta Thunberg and how sustainably-driven brands can leverage an authentic promise to connect with the growing number of conscious consumers. The post Episode 5: How Truly Sustainable Companies Drive Growth Through an Authentic Promise appeared first on Level5 Strategy.

What happens when customer experience, digital, omnichannel fulfillment, dynamic supply chain demands and a retailer’s brand promise all collide? How do you mitigate the issues and learn from the best? Join Claude Ricks, Managing Partner at Level5; Ian Madell, President and Managing Partner at Level5; Rob Gizzie, Director at Level5; and Mike Doherty, Partner at […] The post Episode 4: How Agile Supply Chains are Enabling Today’s Dynamic Customer Journey appeared first on Level5 Strategy.

In this episode we talk to Managing Partner and President of Level5 Strategy, Ian Madell, to discuss how technology will continue to force adaptation for retailers. Click here to subscribe to our newsletter The post Episode 3: How Canadian Tire Retained its Title as Canada’s Most Valuable Retail Brand appeared first on Level5 Strategy.

In this episode of the podcast we will be discussing how Tim Hortons leverages their multicultural strategy to grow their brand globally.  To discuss the subject we are joined by Hua Yu, Managing Partner and Frank Zhang, Senior Consultant at Level 5 Strategy. The read the full article click here Subscribe to our newsletter The post Episode 2: Why Tim Hortons is the newest coffee “darling” in China appeared first on Level5 Strategy.

In this episode  of the Strategy Lounge, we will be talking about the cannabis sector and the realities facing this new, yet increasingly competitive industry In a newly regulated industry whose players are still nascent – with little revenue and unproven operations – companies need a strong business strategy to survive long after the initial […] The post Episode 1: The Cannabis Industry – Crossing the Inflection Point (Podcast) appeared first on Level5 Strategy.