The Hard Truths with Scott Lurie

In this episode, we dive into the final steps of selling a fix-and-flip property. From navigating the closing process to fulfilling lender requirements, we cover everything you need to know to ensure a smooth and successful transaction.Topics include:Key steps in the closing processHow to handle lender requirements efficientlyWhat to expect as you approach the finish lineCommon pitfalls to avoid during closingThank you for listening to our podcast!If you're ready to start your next project, reach out to us at https://thehardmoneyco.comFor more content, find us at:https://instagram.com/TheHardMoneyCohttps://www.youtube.com/@TheHardMoneyCohttps://www.facebook.com/TheHardMoneyCo

You've completed the rehab—now it's time to sell! In this episode, we break down how to market your fix-and-flip investment property to attract the right buyers and maximize your profits.What You'll Learn:- How to create an eye-catching property listing that stands out- The art of pricing your property correctly to attract offers without leaving money on the table- How to leverage the most effective marketing channels- Pro tips for negotiating with buyers to get the best dealSelling a property is just as critical as the rehab process itself. Tune in to learn the marketing strategies that top investors use to crush their sales goals!Thank you for listening to our podcast!If you're ready to start your next project, reach out to us at https://thehardmoneyco.comFor more content, find us at:https://instagram.com/TheHardMoneyCohttps://www.youtube.com/@TheHardMoneyCohttps://www.facebook.com/TheHardMoneyCo

In this episode, we're diving into how to manage your flips like a pro and maximize your returns. We discuss:- The importance of creating and sticking to a realistic budget- How to set and follow a timeline to avoid costly delays- Tips for managing contractors effectively to ensure quality and efficiency- Pro strategies for tracking your project from start to finishThank you for listening to our podcast!If you're ready to start your next project, reach out to us at https://thehardmoneyco.comFor more content, find us at:https://instagram.com/TheHardMoneyCohttps://www.youtube.com/@TheHardMoneyCohttps://www.facebook.com/TheHardMoneyCo

Looking to crush your next fix-and-flip project? In this episode, we break down the essentials of structuring a hard money loan to maximize your success.Topics We Cover:Understanding Loan Terms – what you need to know about interest rates, fees, and repayment schedules.Building Contingencies – How to prepare for unexpected expenses and keep your project on track.Proper Documentation – The must-have paperwork to ensure a smooth closing process.Whether you're a seasoned investor or just starting out in real estate, this episode is packed with actionable insights to help you secure funding and stay profitable.Thank you for listening to our podcast!If you're ready to start your next project, reach out to us at https://thehardmoneyco.comFor more content, find us at:https://instagram.com/TheHardMoneyCohttps://www.youtube.com/@TheHardMoneyCohttps://www.facebook.com/TheHardMoneyCo

Learn how to prepare your loan application for approval, what documentation you'll need to provide, and how to meet lender requirements in order to present yourself as a trustworthy borrower.Throughout the episode, we present you with real-world statistics and practical advice to make the process clear & achievable.Whether you're new to real estate investing or looking to improve your chances of securing financing, this episode is packed with actionable tips to help you build credibility, avoid common mistakes, and get your deal funded.Thank you for listening to our podcast!If you're ready to start your next project, reach out to us at https://thehardmoneyco.comFor more content, find us at:https://instagram.com/TheHardMoneyCohttps://www.youtube.com/@TheHardMoneyCohttps://www.facebook.com/TheHardMoneyCo

If you want to keep your risk LOW and profits HIGH, tune in!On this episode, we discuss:- The importance of budgeting, and why a solid budget is the foundation of any profitable project- Understanding the jargon and tools used by successful investors- How to calculate your potential earnings and assess if a deal is worth pursuing.- Funding strategies and the associated costs, from hard money loans to traditional financing- How to build a buffer for unforeseen expenses to protect your bottom lineThank you for listening to our podcast!If you're ready to start your next project, reach out to us at https://thehardmoneyco.comFor more content, find us at:https://instagram.com/TheHardMoneyCohttps://www.youtube.com/@TheHardMoneyCohttps://www.facebook.com/TheHardMoneyCo

Today we're breaking down everything new investors need to know about identifying and assessing potential fix & flip properties.You'll learn:- How to choose the right location for your investment- Key factors to analyze when evaluating a property's potential- Proven tips to maximize property value and boost ROI-  Essential questions to ask real estate agents, contractors, and inspectorsWhether you're gearing up for your first flip or just exploring the possibilities, this episode will give you the tools and confidence to take the next step.Thank you for listening to our podcast!If you're ready to start your next project, reach out to us at https://thehardmoneyco.comFor more content, find us at:https://instagram.com/TheHardMoneyCohttps://www.youtube.com/@TheHardMoneyCohttps://www.facebook.com/TheHardMoneyCo

In this episode, we dive deep into hard money lending – a popular alternative financing option in the real estate world. Whether you're an investor looking for a faster way to fund your next project or curious about how hard money loans work, this video covers everything you need to know!We'll start by explaining what hard money loans are and how they differ from traditional loans. Then, we'll explore the benefits of choosing hard money, such as speed, flexibility, and how they can help investors who may not qualify for conventional financing. If you're looking to become a qualified borrower, we'll go over essential steps to take, including how to prepare financially, what lenders look for, and tips to improve your chances of approval.By the end of this video, you'll have a clear understanding of how to leverage hard money loans for real estate success. Don't forget to like, subscribe, and hit the notification bell so you don't miss future videos on real estate investing, finance tips, and more!Thank you for listening to our podcast!If you're ready to start your next project, reach out to us at https://thehardmoneyco.comFor more content, find us at:https://instagram.com/TheHardMoneyCohttps://www.youtube.com/@TheHardMoneyCohttps://www.facebook.com/TheHardMoneyCo

If you've ever thought about buying a property, renovating it, and flipping it for a profit, this episode is for you. We share best practices and helpful tips that will  help you succeed in this high-reward, high-risk space.We'll cover everything from finding the right properties, financing options, market statistics and more. Whether you're just getting started or looking to scale your investment portfolio, you won't want to miss this conversation!Thank you for listening to our podcast!If you're ready to start your next project, reach out to us at https://thehardmoneyco.comFor more content, find us at:https://instagram.com/TheHardMoneyCohttps://www.youtube.com/@TheHardMoneyCohttps://www.facebook.com/TheHardMoneyCo

Join us as Scott Lurie interviews Shalonda (Londi) McCrory & Steve Krizak, a Milwaukee-based couple who transitioned from auto sales and trucking into full-time real estate investing. By leveraging the BRRRR strategy—buy, renovate, rent, refinance, repeat—they've grown a successful portfolio in targeted Milwaukee neighborhoods. Learn how they identified opportunities, used hard money to scale their investments, and applied their complementary skills to build wealth through real estate. This webinar will provide practical insights and inspiration for anyone looking to take their first step in real estate investing.This webinar is part of our ongoing series designed to empower real estate investors with insights and strategies that will change the way they do business.

Join Scott Lurie and guest Eugene Marshall from Magnolia Tax Services for a session on maximizing your tax benefits in real estate investing. In this session, we'll explore: The line between tax planning and preparationSecrets of beneficial ownership information reportingEssential tax write-offs that can dramatically impact your financial outcomesAnd much more!Whether you're looking to optimize your current investments or prepare for future opportunities, this webinar will provide you with the tax strategies that literally pay for themselves.This webinar is part of our ongoing series designed to empower real estate investors with insights and strategies that will change the way they do business

In this installment of our webinar series, we're discussing how to effectively renovate properties. Topics include:The importance of planningMaximizing ROITools and softwares that make the process simplerAnd much more!This webinar is part of our ongoing series designed to empower real estate investors with insights and strategies that will change the way they do business

In the next episode of our webinar series, we talk about all property valuation, namely:How to budget around your After Repair Value (ARV)Finding accurate, comparable properties (Comps)Tools and softwares that make the process even simplerAnd much more!This webinar is part of our ongoing series designed to empower real estate investors with insights and strategies that will change the way they do business.

In the first episode of our webinar series, we dive into private money, specifically topics such as:The role of private lendersAdvantages of using other's people's moneyAnd more!This webinar is part of our ongoing series designed to empower real estate investors with insights and strategies that will change the way they do business.

Today, we dive into entrepreneurship. Topics include whether or not people are born entrepreneurs, the importance of having a routine, the fear of failure, and much more."The Scott Seat" is a new series in which we focus our attention on none other than the boss man himself. Facilitated by Denver Biddle III, Scott answers a wide array of questions regarding real estate, entrepreneurship, and all things business.

In this episode of The Hard Truths Podcast, we explore Sophie Hengst's strategic vision, from her beginnings in dorm room interior design to her work in apartments and homes. Sophie shares why she pursued real estate as a proof-of-concept for her growing design business and why she's been comfortable taking huge swings at such a young age. The impressive start to her career provides valuable insights for entrepreneurs, designers, and real estate investors alike.At the end of the episode, Sophie turns the tables on Scott and takes the opportunity to ask him some questions about his process, routine, and how he continues to learn and grow as a real estate investor.TikTok | Instagram | By Sophia LeeFirst Flip PressSecond Flip Press

In the latest episode of The Hard Truth's podcast, we welcome back Eric Cline, co-founder of TLC HomeBuyers and a powerhouse in the real estate industry. This time, we dive deep into his challenging beginnings in Rockford, IL, battles with addiction, and eventual triumph in Raleigh, NC, where he now leads a sales team generating millions of dollars of fees per year.Our conversation explores Eric's transformation into a multi-million dollar entrepreneur (x2). Don't miss this inspiring episode that's sure to provide invaluable insights into resilience, second chances, and why sales is the only skill you need in the business world.

In this episode of The Hard Truths podcast, we feature Donovan Ruffin, a real estate entrepreneur, investor, and closer who is the founder of Equity Cash Offer. During our conversation, Donovan shares a pivotal moment from his early career—where he reflects on his first wholesale deal and tells us why he knew he would be successful in this industry. From putting up bandit signs in the middle of the night to building a talented and motivated team around him, we hear Donovan's story of growth and success and give listeners practical advice for getting there themselves.Instagram | Equity Cash Offers

On this episode of The Hard Truth's podcast, Scott Lurie interviews Justin Colby, a real estate entrepreneur with a track record of success in both the Phoenix and Miami markets. Justin shares his insights on wholesaling, house flipping, and coaching, and provides his 5 pillars of success that he believes every entrepreneur should follow.Whether you're an established entrepreneur or just starting out, this episode is full of practical tips and actionable insights to help you achieve success in your business. So be sure to tune in and join the conversation on The Hard Truth's podcast. Don't forget to subscribe to stay up-to-date on the latest episodes and never miss out on the valuable insights provided by Scott and his guests.Justin Colby: InstagramThe Science of Flipping

Welcome to The Hard Truth's Podcast with Scott Lurie, where we explore the world of short-term rentals and Airbnb. Today, we're joined by a very special guest, Daniel Rusteen, an expert on optimizing AirBnB listings and maximizing earning potential. Daniel's new book 'Profitable Properties' provides valuable insights for hosts looking to increase their profits.In this episode, we take a closer look at one of Scott's own AirBnB listings, and Daniel gives his honest feedback on how it can be improved to maximize its earning potential. Listeners can follow along and see the listing at this link (https://abnb.me/sivvrOMH6yb).Get ready to discover some hard truths about short-term rentals and Airbnb with The Hard Truth's Podcast.

In this episode of "The Hard Truths Podcast with Scott Lurie", JD Sustar, AKA "The Finance Cowboy" shares his inspiring journey to success in the real estate industry. Despite working a full-time job, JD completed his first successful house flip in South Florida in 2016, which taught him the value of owning rental properties for long-term wealth building. In 2018, with a net worth of only $10,000, JD started purchasing rental properties in South Carolina and has since acquired 13 single-family homes, a mobile home park, and multiple Airbnb properties. His extensive knowledge and experience have made him a highly respected personality in the real estate industry, with tens of thousands of followers on social media platforms where he shares his expertise on building wealth and achieving financial freedom. Tune in to this episode to learn more about JD's journey and gain valuable insights into how you can also achieve success in real estate, even while working a full-time job.Instagram | Twitter | YouTube | TikTok

We're joined again by Jerry Norton at Hustle Harder 2.0 in Milwaukee, WI. Last time he was on The Hard Truths, Jerry discussed how to capitalize on the 'home run' deals in your pipeline, and he expands on that idea again in this conversation. He also shows us how wholesaling is the 'Freshman Year' of real estate investing and you need to continue to grow your skillset in order to graduate.Scott Lurie:https://www.instagram.com/realestatescottluriehttps://linktr.ee/Scottjluriehttps://thehardmoneyco.comhttps://fstreetgroup.com Jerry Norton (@FlippingMasteryTV):https://flippingmastery.com/youtubehttps://www.facebook.com/FlippingMastery/

In our latest episode of The Hard Truth's Podcast, Scott is joined by Co-Founder of Hivemind CRM, Daniel Martinez, to discuss the impact of marketing technology on real estate wholesaling. The conversation covers a range of topics including an entry-level explanation of Customer Relationship Management (CRM) tools, communication tools/tactics, and how automation can professionalize your operation. Listeners who are interested in Hivemind and their products can get the $1 course for FREE by texting 'Hard Money' to (210) 972-1842 and can get access to a one-month free trial by using this link.Daniel Martinez:Website: https://dmartinez.io/ | https://www.hivemindcrm.io/Instagram: @daniel_._.martinezYouTube: https://www.youtube.com/c/HiveMindCRMScott Lurie:https://thehardmoneyco.com/FacebookInstagramYouTube

In this episode of The Hard Truths Podcast we are joined by Craig Haskins of Knight Barry Title. As COO of the company with over 26 years of experience, Craig has seen what it looks like when the title process goes right, and what can happen when it doesn't. Topics discussed in this episode range from title insurance, chain of title, 1031 exchanges, land contracts, subject to real estate, and more. This conversation is an essential starting point for anyone looking to achieve a better understanding of property transactions and become a more sophisticated real estate investor. 

In this episode of The Hard Truths Podcast, Scott Lurie is joined by real estate investor David Dodge. Their conversation takes a look at David's career beginning with house-hacking through college to where he is now; a real estate entrepreneur generating $50,000 a month of passive income. The two offer insights on a range of investment strategies including house-hacking, wholesaling, the BRRRR Method, and much more in this hour-long episode.Scott Lurie:https://thehardmoneyco.comhttps://www.youtube.com/c/TheHardMoneyCohttps://www.instagram.com/realestatescottlurieDavid Dodge:http://davidalandodge.com/https://www.instagram.com/davidalandodgerei/https://www.youtube.com/c/DavidDodgeShow

Success in real estate investing means different things to different people. After witnessing thousands of transactions up close, it's become clear to Scott Lurie that there are some key characteristics that set the most successful investors apart.In this episode of The Hard Truths, he lays out why a desire to be successful isn't enough and why it's so important to professionalize your investing operation.Location: Milwaukee, WIRecord Date: May 24, 2022Website: https://thehardmoneyco.com/FacebookInstagramYouTubeScott Lurie @realestatescottlurie

We recently had Jerry Norton on the podcast to talk about his Wholesale to Fix & Flip pipeline and something he said stuck with us. He talked about becoming a multi-faceted real estate investor and taking your business to $1 million a year. In this episode of The Hard Truths, Scott Lurie expands on this idea by providing listeners with a roadmap to success.  Location: Milwaukee, WIRecord Date: March 10, 2022Website: https://thehardmoneyco.com/FacebookInstagramYouTubeScott Lurie @realestatescottlurie

On Day 2 at Hustle Harder, Scott welcomed Jerry Norton and Tonny Romero to discuss getting their start in real estate investing and what their strategies are to build the networks. Plus, we work with Jerry on breaking down the plan for how every investor can work their way towards earning $1 million a year. Hint: you have to save the home runs for yourself. Location: Milwaukee, WI Record Date: February 5, 2022 Website: https://thehardmoneyco.com/FacebookInstagramYouTubeScott Lurie @realestatescottlurie

Before kicking off Day 2 at Hustle Harder, Scott brought TJ Tijani and Tonny Romero to the studio to discuss short-term rentals. After starting in traditional rentals and wholesaling, TJ found the possibilities in STR too compelling to pass up. After discovering Airbnb, TJ took the jump to STR and has been able to 3x his returns from what he would have earned through long-term traditional renting. Plus, for those who feel they don't have the funds to get started in investing, there is arbitrage. For those that don't know, arbitrage allows investors to rent a property under a business entity. TJ breaks down the entire process and his systems, as well as how to perform the checks and balances that work with your plan. Proper Insurance: https://www.proper.insure/ AirDNA (Comps for STR): https://www.airdna.co/ Location: Milwaukee, WI Record Date: February 5, 2022 Website: https://thehardmoneyco.com/FacebookInstagramYouTubeScott Lurie @realestatescottlurie

Back at it at Hustle Harder, this time with Tony Montalbano and Eric Cline, joining us live and in-studio all the way from Raleigh, NC. Scott and Tonny took a deep dive with Tony and Eric into wholesaling and discussed what makes it so attractive to real estate investors. Don't be fooled though, there is no easy path to be as successful as these guys and they help explain what it takes to do what they do so well. Location: Milwaukee, WI Date: February 4, 2022 Website: https://thehardmoneyco.comFacebookInstagramYouTubeScott Lurie @realestatescottlurie

Kicking off the all-new Hustle Harder event in Milwaukee, WI, which is bringing together over 300 real estate investors and influencers from around the world. To get things started, Scott welcomed to the studio Carlos Reyes and Tonny Romero to discuss how they discovered their "aha" moment that got them started on their journey with real estate investing.Location: Milwaukee, WIDate: February 4, 2022Website: https://thehardmoneyco.com/FacebookInstagramYouTubeScott Lurie @realestatescottlurie

Scott discusses why, even with an asset-based company, an investor's credit score is still an important part of the approval process for lending. Plus, things to avoid that hurt your credit score, as well as what you can do to improve or keep a good score.News Update: $25 million credit facility awarded to F Street Lending, which will be used and deployed to improve lending services and market coverage.

Scott invites Kevin Newell, founder of The Royal Capital Group LLC (http://royalcapital.net/kevin-newell/), to the studio to discuss how he got his start in real estate, what it's been like as a minority developer in Milwaukee, recent projects that have huge societal and social implications on Milwaukee neighborhoods, and what he thinks about the future of real estate, as well as what collaborative efforts might look like among entrepreneurial investors and institutions going forward. 

Scott Lurie, Sarah Floyd, and Tonny Romero discuss how to find and source real estate investment deals.With the amount of competition searching for investment deals, it's more important than ever that you put in the effort to be proactive in who you're talking to and the resources you're using to be top-of-mind with those looking to sell their homes.Section 1: MLS and Other Listing SitesSection 2: Court RecordsSection 3: WholesalersSome mentions from the workshop:Wisconsin Circuit Court Access site: https://wcca.wicourts.gov/Tonny Romero on Instagram: https://www.instagram.com/tonny.romero/Previous Workshops, including a guide to Sheriff Sales: https://milwaukeehardmoney.com/workshops/Tiffany (tiffany@fairdealmilwaukee.com) at Fair Deal Home Buyers: https://fairdealhomebuyers.com/At the beginning of the workshop, we mentioned that our original guest, Rebecca Knox (https://www.facebook.com/becky.holmes2), was unable to join us after a terrible kidnapping incident with her dog, Mando. We are happy to report that he was returned safe and sound.Happy investing!--Visit us at https://www.milwaukeehardmoney.com *Follow us*Twitter: https://twitter.com/mkehardmoneyFacebook: https://www.facebook.com/milwaukeehardmoneyLinkedin: https://linkedin.com/company/milwaukee-hard-moneyInstagram: https://www.instagram.com/mkehardmoney/

We altered our traditional workshop series to give our followers the opportunity to decide what Scott discussed with them through a recent Q&A session. We talked about a number of real estate investing topics, some development strategies that Scott employs, as well as areas that Scott views are most critical to success and those that often lead to failure.He was joined by Mike Doney and Sarah Floyd from the F Street team.

With our workshop coming up on the BRRRR investment strategy, we wanted to spend some time outlining the concept of Buy, Rehab, Rent, Refinance, and Repeat, as well as address some of the questions we've gotten from those planning to attend the workshop to ensure that we are able to cover as much as possible.The BRRRR investment strategy is one that has been used by some of the most successful and profitable investors over the years, including Scott, so it's important that investors understand how each phase works.

When looking at investing in real estate, it's important to understand the various strategies investors use based on their risk tolerance, investment timeframe, and desired cash flow outcome. We deal with a number of different strategies on a daily basis, so we wanted to briefly highlight some of the most popular and explain some of the ways investors utilize these strategies as you consider how best to grow your portfolio.

It's the first question we hear and it's perhaps one of the most important you can help yourself answer with your preparation and attention to detail. There are a number of different strategies that investors can use to be successful with real estate investing, but you need to identify what your business plan is and really, truly understand what your risk profile is. Put your plan in writing and help illustrate for yourself and for others that you may work with in the future what your plan to be successful is and make adjustments as needed based on what you discover.Happy New Year from all of us at Milwaukee Hard Money!

Every great podcast had to start somewhere, so this is where we're taking off from. I'm Scott Lurie, a real estate investor and entrepreneur from Milwaukee, WI and I want to share the knowledge I've acquired over the last 17 years investing in real estate with you. No strings attached, no sales pitches, no costly fees... just me, a microphone, some amazing topics and guests, and our listeners getting real-life knowledge about any and all real estate investment topics. I hope you subscribe and tune-in if you're interested at all in real estate investing or if you are already and want to pick up some additional insight or pitfalls to avoid along the way. Thanks for listening and happy investing.