The Marketing Blueprint

n this episode of The Marketing Blueprint, we dive into the stylish world of SMEG—an Italian brand that turned everyday appliances into design icons. From its humble metalworks origins in post-war Italy to €600M+ in global revenue, SMEG has fused innovation, aesthetics, and storytelling to create aspirational products that transcend function. Discover how smart collaborations, premium positioning, and sustainability helped SMEG navigate global markets and remain culturally relevant. If you think a fridge can't be a fashion statement, this episode might just change your mind.Tune in to uncover the blueprint behind SMEG's success—because this is marketing with substance and style.

Miu Miu has gone from Prada's rebellious little sister to the hottest brand in fashion, blending nostalgia, innovation, and cultural savvy to dominate the industry. In this episode of The Marketing Blueprint, we break down how Miu Miu skyrocketed in sales, mastered viral moments without gimmicks, and captured the hearts of Millennials and Gen Z alike. From the game-changing micro-mini skirt to strategic collaborations and the It-girl effect, we uncover the marketing magic behind its meteoric rise. Whether you're a fashion lover or a brand strategist, this episode is packed with insights you won't want to miss. Tune in now and discover what makes Miu Miu the brand of the moment!

How did Duolingo turn language learning into an addictive, billion-dollar business? In this episode of The Marketing Blueprint, we uncover the secrets behind Duolingo's viral marketing, gamification tactics, and genius monetization strategy. From the relentless Duolingo Owl to the power of streaks, discover how this brand keeps millions engaged daily. But is gamification enough, or does Duolingo risk prioritizing habits over real learning? Tune in to find out!

Luxury brands are facing unprecedented challenges in a rapidly evolving world. From the rise of digital-first consumers and sustainability demands to the booming resale market, this episode of The Marketing Blueprint unpacks the key struggles luxury brands must navigate. Tune in to explore how heritage and exclusivity can coexist with innovation and changing consumer values.

Patagonia isn't just an outdoor apparel brand—it's a movement. Built on sustainability and activism, it revolutionized marketing by urging customers not to buy its products. From its iconic “Don't Buy This Jacket” campaign to turning corporate profits into climate action, Patagonia proves that purpose-driven branding builds fierce customer loyalty. This episode of The Marketing Blueprint unpacks their unconventional strategies, challenges, and what marketers can learn from them. Tune in to discover how authenticity sells better than any ad campaign ever could!

Oatly has revolutionized the plant-based industry with bold marketing, quirky branding, and a strong commitment to sustainability. From viral campaigns to controversial yet effective billboards, Oatly thrives on authenticity and disruption. Their strategy focuses on educating consumers, building a loyal community, and strategically expanding into high-impact markets. Despite challenges like greenwashing accusations and industry pushback, Oatly remains a leader in plant-based innovation. Tune in to The Marketing Blueprint to uncover the marketing genius behind this oat milk giant!

The podcast explores the marketing opportunities at the World Economic Forum 2025 in Davos, showcasing how global brands and countries use innovative tools like AI, VR, and immersive pavilions to connect with their audiences. From Meta's cutting-edge glasses to Neom's futuristic vision, it highlights how storytelling, technology, and hospitality drive engagement. Key takeaways include leveraging emerging tech, creating memorable experiences, and aligning brand narratives with audience values.

This episode of The Marketing Blueprint kicks off Season 2 with a deep dive into Liquid Death, the water brand disrupting the industry with edgy branding and bold marketing strategies. From their Instagrammable cans and viral humor to niche distribution channels and alignment with counterculture movements, Liquid Death has turned hydration into a cultural statement. Marketers can learn to be bold, leverage humor, and build movements that resonate with audiences. Stay tuned for more inspiring case studies this season!

In this special New Year episode and the Season 1 finale of The Marketing Blueprint Podcast, we reflect on an incredible season that explored the fundamentals of marketing, from market research and consumer behavior to social media strategies and case studies of iconic brands. Inspired by a visit to Times Square—marketer's paradise—we dive into the future of marketing, discussing key trends like AI-driven personalization, virtual reality experiences, and strategic innovation. We examine how brands are embracing these advancements to stay ahead, featuring examples like Coca-Cola's AI-driven campaigns and IKEA's virtual reality shopping experiences. This episode sets the stage for Season 2, where we'll focus on in-depth case studies of marketing and business strategies. Stay tuned, and here's to a creative and successful New Year ahead!

This episode of The Marketing Blueprint explores the remarkable journey of On Running, a Swiss footwear brand that revolutionized the running experience with its innovative CloudTec® technology. Founded in 2010 by Olivier Bernhard, David Allemann, and Caspar Coppetti, the brand quickly gained traction, blending performance and lifestyle with striking designs. On's strategic collaboration with tennis legend Roger Federer elevated its global appeal, bridging the gap between sports and fashion. From specialty running stores to high-end retailers, On's distribution strategy and emphasis on visible innovation have driven its meteoric rise. With ambitious goals and continued expansion into new markets and categories, On Running is a footwear industry trailblazer.

This episode of The Marketing Blueprint explores the power of event marketing and sponsorships in building brand visibility and engagement. It covers different event types, key benefits, and practical tips for planning and executing successful campaigns. The episode also features Red Bull as a case study, showcasing how its bold events and strategic sponsorships helped create a globally recognized and admired brand.

In this episode of The Marketing Blueprint, we explore the power of public relations (PR) as an essential aspect of marketing. We clarify what PR is, how it differs from advertising, and the unique advantages it brings to your brand by building trust and credibility. Highlighting Airbnb as a case study, we see how effective PR helped this startup grow by telling authentic stories, managing crises, and using user-generated content to create brand advocates. With practical tips on incorporating PR into your strategy, this episode is a comprehensive guide to elevating your brand's image.

In this episode of The Marketing Blueprint, the focus is on marketing automation tools and how they transform business operations by automating repetitive tasks, personalizing customer journeys, and optimizing campaigns. The host explains the basics of marketing automation, highlights tools like email, CRM, and social media automation platforms, and provides steps for effective implementation. A case study of Drift illustrates how startups can leverage automation to scale their marketing efforts, while corporations use it for complex multi-channel campaigns. Marketing automation is presented as a key driver of efficiency and growth for companies of all sizes.

This episode of The Marketing Blueprint explores influencer marketing, explaining how brands can leverage influencers to reach new audiences authentically. It covers selecting the right influencers, measuring ROI through engagement, traffic, and conversions, and highlights a case study of Daniel Wellington's success with Instagram influencers. The episode also touches on influencer marketing's growing role in B2B sectors, using IBM as an example.

This episode of the Marketing Blueprint covers the essentials of social media marketing, focusing on how businesses can use platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to build their brand and engage with customers. The host breaks down content creation strategies, the importance of choosing the right platform, and how to measure success through engagement metrics and follower growth. A case study of Gymshark illustrates how the fitness brand leveraged influencer marketing and community building on social media to grow into a billion-dollar company.

In this episode of The Marketing Blueprint, the journey of Uniqlo is explored, from its humble beginnings in Hiroshima in 1984 to becoming a global fashion powerhouse. The podcast highlights how founder Tadashi Yanai redefined the brand's image, focusing on high-quality basics, technological innovations like Heattech, and strategic global expansion. Uniqlo's successful marketing collaborations, sustainability initiatives, and commitment to timeless, functional clothing are central to its rise as a leading global retailer.

In this episode of The Marketing Blueprint, we explore the importance of content marketing and storytelling in building a brand. We discuss how companies create valuable, relevant, consistent content to engage their audience. The episode features a case study of Glossier, showcasing how the startup leveraged content marketing to build a loyal customer base and strong brand presence through community-driven content and engaging storytelling.

In this episode of The Marketing Blueprint, we dive into the essentials of digital marketing, exploring channels like social media, email marketing, SEO, and PPC advertising. We discuss how companies leverage these tools to reach their target audience and measure campaign effectiveness. A detailed case study on Airbnb illustrates how digital marketing can build a strong global brand, offering practical insights for both beginners and experienced marketers.

In this episode of The Marketing Blueprint, we explore the essential elements of building a strong brand, including brand identity, brand equity, and brand loyalty. We discuss how companies like Coca-Cola and IBM create and maintain strong brands in B2C and B2B markets, respectively. Highlighting a case study of Nike, particularly their successful collaboration with Michael Jordan, we demonstrate the real-world application of these branding concepts and their impact on business success.

In this episode of The Marketing Blueprint, we explore the psychological, social, and economic factors that drive consumer behavior and how businesses use this understanding to craft effective #marketing strategies. We highlight the importance of data analytics and market research in predicting consumer actions and provide a detailed case study of #Starbucks, demonstrating how the company successfully leverages consumer insights to build a loyal customer base and achieve continuous growth. Tune in to gain a comprehensive understanding of consumer behavior and its crucial role in modern marketing.

In this episode of The Marketing Blueprint, we explore the crucial role of market research in crafting successful marketing strategies. We cover the different types of market research, emerging trends like real-time data collection, AI, and social media analytics, and emphasize the importance of real-time consumer behavior data. Additionally, we highlight Netflix's effective use of market research to enhance viewer experience and drive global success. By the end, you'll understand why ongoing market research is vital for informed, competitive marketing.

In this episode, I have laid the foundation by exploring ‘what marketing is?'. I have covered the key concepts and terminologies, such as market research, target audience, brand positioning, and the marketing mix (4Ps: Product, Price, Place and Promotion). By the end of this episode you will have a solid understanding of the basics and be ready to delve deeper into more complex topics.