POPULARITY
2 episodes with Daniel Wellington
2 episodes with Daniel Wellington
4 episodes with Daniel Wellington
3 episodes with Daniel Wellington
2 episodes with Daniel Wellington
2 episodes with Daniel Wellington
4 episodes with Daniel Wellington
2 episodes with Daniel Wellington
2 episodes with Daniel Wellington
Host Charlotte Roberts spotlights women driving data innovation with Carren Johnson, Data and Analytics Manager at Daniel Wellington; Valeria Ragagnin, Engineering Manager of the Data Product Team at Electrolux Group; and Lovisa Lannesand, Data & Analytics Manager at Foodora. This episode highlights their diverse experiences in data leadership, technical innovation, and driving strategic impact through analytics. Discover how these women are shaping the future of data across fashion, retail, and tech—while championing diversity and inclusion in the Nordic data landscape.
This episode of The Marketing Blueprint explores influencer marketing, explaining how brands can leverage influencers to reach new audiences authentically. It covers selecting the right influencers, measuring ROI through engagement, traffic, and conversions, and highlights a case study of Daniel Wellington's success with Instagram influencers. The episode also touches on influencer marketing's growing role in B2B sectors, using IBM as an example.
I veckans avsnitt av Framtidens E-Handel pratar Björn och Chat GPT om framgångsfaktorer för e-handel från 2024 till 2030 och hur man kan ligga steget före konkurrenterna.01:17 Hur du får tillgång till Chat GPT02:08 Kan Chat GPT vara på dåligt humör? Vi frågar AI03:06 Stora e-handelsutmaningar 2021-2022: Vem krossade konkurrensen och vem föll?04:39 Viktiga framgångsfaktorer för e-handel 2024-203005:28 Därför misslyckades Verdane med att sälja Caia Cosmetics06:29 Varför LVMH fortsätter dominera lyxmarknaden08:37 Bolagen som Warren Buffett och NA-KD:s grundare Jarno Vanatapio skulle köpa09:14 Filip Tysanders topp 3 lärdomar från Daniel Wellington + Chat GPTs utmaning med dialekter10:30 Varför CDLP förlorar pengar och hur de kan bli lönsamma12:52 Kan CDLP bli nästa stora förvärv för LVMH?13:17 Vi sätter Chat GPT på prov: Kan AI hantera stress?14:33 Finns det frågor som inte ens AI kan svara på?15:34 Kommer AI ta över världen? Vi pratar framtid och risker16:13 Vanliga misstag inom e-handel, förklarat med skånsk dialektHär hittar du Chat GPT:https://openai.com/chatgpt/ Följ Björn på LinkedIn:https://www.linkedin.com/in/bjornspenger/ Följ Framtidens E-handel på LinkedIn:https://www.linkedin.com/company/framtidens-e-handel/ Besök vår hemsida, YouTube & Instagram:https://www.framtidensehandel.se/ https://www.instagram.com/framtidens.ehandel/ https://www.youtube.com/channel/UCEYywBFgOr34TN8NtXeL5HQSponsor:https://www.juni.co/ Poddproducent och klippare Michaela Dorch & Videoproducent Fredrik Ankarsköld:https://www.linkedin.com/in/michaela-dorch/ https://www.linkedin.com/in/ankarskold/ Tusen tack för att du lyssnar!Support till showen http://supporter.acast.com/framtidens-e-handel. Hosted on Acast. See acast.com/privacy for more information.
FAVORIT I REPRIS! För andra gången i podden möter jag Camilla Bastin (fd Åstrand).Camilla Bastin jobbar idag som marknadschef på Caia Cosmetics och har ledarskapserfarenheter från både Gant, Perfect Day och senast Daniel Wellington. Vi diskuterar hur arbetet skiljer sig på Caia Cosmetics, hur man inte tappar bort sig själv när man utvecklas i karriären och hur psykologisk trygghet skapar en bra grund som ledare och på arbetsplatsen.Vi har även fått in otroligt många frågor från följare och Camilla besvarar frågor om bland annat prestationsångest, vad man ska tänka på för en karriär inom kommunikation och hur hanterar man att konstant bli bedömd?Ett inspirerande avsnitt fullt av kloka tankar, bakom kulisserna inom skönhets-och kommunikationsbranschen och karriärtips.KontaktCamilla https://www.instagram.com/camillaeleonora/Sanja https://www.instagram.com/sanjategeltijaa/En timme med… https://www.instagram.com/entimmemed/ Producent: Sofia Haag Hosted on Acast. See acast.com/privacy for more information.
ASMR Luxury Personal Shopper RP - Daniel Wellington WatchesAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
ASMR Luxury Personal Shopper RP - Daniel Wellington WatchesAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Daniel Wellington is our guest on today's podcast. Daniel is currently on an active cancer journey after being diagnosed with stage 4 sarcoma, however he continues to defy the odds and is living and thriving. How is he living and thriving?He shares how his cancer diagnosis caught him by surprise, and that surprise was followed by the fear and reality of having cancer. Daniel goes on to talk about the books he found helpful as he dove into a self-healing journey of mindfulness and the importance of being present in his daily life, something he had taken for granted previously. Daniel's words are insightful and encouraging to anyone dealing with cancer. He even shares a beautiful story of his daughter, Josie, and how she inadvertently taught him a lesson of laughter and living, and a new word that he continues to use today.Suggested Resource Links:BOOK: The Untethered Soul by Michael SingerBOOK: Radical Remission by Dr. Kelly TurnerBOOK: Radical Hope by Dr. Kelly TurnerThe PAUSE app - 30 Days to a Resilient Life
I veckans avsnitt av Noll till 100 gästas vi av Carl Rosenqvist och pratar brett om hans tankar runt marknadsföring samt hur man bäst tar sitt varumärke utanför Sveriges gränser.2 min - När började Carl på Daniel Wellington och vad lockade honom att jobba där?Märken som drar tillbaka sina produkter från retailers.5 min - Grundläggande principer för marknadsföring7 min - En stor skillnad mellan ehandel i USA och Sverige9 min - Vilka brands gör mental och physical availability bäst13 min - Varumärke och pris-leverage16 min - Säljkanaler18 min - Vilken är rätt återförsäljare?20 min - Vad gör man om man har pressade marginaler?28 min - Hur ska man börja sin internationaliseringsresa?31 min - Borde Caia Cosmetics gå in i Indien?34 min - Segmentering är viktigare än någonsin37 min - Vikten av att ha örat mot marken i en lokal marknad långt bort42 min - Hur kan internationalisering hjälpa kassaflödessituationen43 min - Hur kan du enkelt få information från din kundgrupp i Indien?46 min - Om Carl skulle starta ett DTC bolag idag - vad är det då?Här hittar du Carl:https://www.linkedin.com/in/carl-rosenqvist/?originalSubdomain=se Här hittar du Fedja & Jacob:https://se.linkedin.com/in/porobic https://www.linkedin.com/in/jacobwibomwesterberg/ Hosted on Acast. See acast.com/privacy for more information.
För andra gången i podden möter jag Camilla Bastin (fd Åstrand).Camilla Bastin jobbar idag som marknadschef på Caia Cosmetics och har ledarskapserfarenheter från både Gant, Perfect Day och senast Daniel Wellington. Vi diskuterar hur arbetet skiljer sig på Caia Cosmetics, hur man inte tappar bort sig själv när man utvecklas i karriären och hur psykologisk trygghet skapar en bra grund som ledare och på arbetsplatsen. Vi har även fått in otroligt många frågor från följare och Camilla besvarar frågor om bland annat prestationsångest, vad man ska tänka på för en karriär inom kommunikation och hur hanterar man att konstant bli bedömd?Ett inspirerande avsnitt fullt av kloka tankar, bakom kulisserna inom skönhets-och kommunikationsbranschen och karriärtips. KontaktCamilla https://www.instagram.com/camillaeleonora/ Sanja https://www.instagram.com/sanjategeltijaa/ En timme med… https://www.instagram.com/entimmemed/ Producent: Sofia Haag Hosted on Acast. See acast.com/privacy for more information.
Mikko Rekola is the Chief Evangelist of Woolman, a Shopify Plus design and development agency in Europe. Woolman has established itself as one of the biggest agencies in its field, catering to renowned brands such as Mars Pet Food, Daniel Wellington, and H&M. In this episode, Ben and Mikko dug deep into the current trends in eCommerce, including the use of AI to improve product discoverability and customer conversion. They discuss the potential of chatbots and semantic websites to change the way customers search for products, the importance of content marketing and gamification in engaging customers and building brand loyalty, and the challenges faced by mid-market enterprises in implementing DTC strategies. Topics How AI is Changing DTC Brand Conversions and DiscoverabilityThe Future of DTC Brands and eCommerce Market TrendsThe Future of eCommerce and AI-powered PersonalizationExploring AI Uses in eCommerce and Content CreationIncorporating AI in Subscription Strategies for eCommerceLeveraging AI for Workflow Optimization and Text AnalysisDiscussing Microsoft Clarity and Its Benefits for eCommerceThe Evolution of DTC Brands and Paid Memberships in a Post-COVID WorldMikko's "Big Ask"The Use of Customer Data in eCommerce Links & Mentions Shopify Shop AppLucky OrangeHotjarMicrosoft ClarityPod SqueezeWord TuneEllis Connect with Mikko Connect with Mikko Rekola on LinkedIn or TwitterCheck out Woolman Connect with Ben Connect with Ben Fisher on LinkedIn or TwitterCheck out Rodeo
Marketing Garage: dove nascono le migliori idee di marketing.Guarda il contenuto video su YouTube: https://youtu.be/rM26IcRTfnATeniamoci in contatto su Linkedin: https://www.linkedin.com/in/gianlucatesta-/Il pricing è uno dei pilastri fondamentali del successo di un prodotto. Una strategia di pricing ben progettata può aumentare le vendite e massimizzare il profitto. Ma determinare il prezzo giusto per il proprio prodotto può essere un compito complesso. Occorre tenere in considerazione diversi aspetti che cercheremo di approfondire in questo contenuto.Bene, iniziamo subito a parlare di “creazione del prezzo corretto” mettendolo in relazione al Brand Positioning.Il prezzo di un prodotto o servizio è un fattore cruciale nella costruzione del brand positioning, poiché influisce sulla percezione che i consumatori hanno del valore del prodotto o più in generale del brand. Un prezzo troppo basso potrebbe far pensare ai consumatori che il prodotto sia di bassa qualità, mentre un prezzo troppo elevato potrebbe farlo percepire come di alta qualità ma poco accessibile o addirittura elitario.Pertanto, il pricing deve essere allineato al posizionamento del brand e alla sua strategia di marketing complessiva. Se il brand è posizionato come di alta gamma, allora il prezzo dovrebbe essere elevato per sostenere questa percezione di alta qualità e di esclusività. Al contrario, se il brand è per tutti, il prezzo dovrebbe essere più basso per mantenere la sensazione di accessibilità.Dobbiamo prestare però attenzione anche all'Heritage del brand e alla sua storia. Infatti, potremmo essere tentati di usare un prezzo alto senza avere però la possibilità di farlo. Se abbiamo appena lanciato il nostro brand, posizionarlo nella fascia alta lo farà scontrare frontalmente con i leader di categoria. Pensa di lanciare un nuovo orologio. Se lo vuoi vendere a diverse migliaia di euro ti scontrerai con tutti i produttori svizzeri che hanno brand consolidati ed apprezzati da molti anni. Le tue possibilità di riuscita sarebbero esigue. Meglio allora fare come Daniel Wellington che ha lanciato il suo brand di orologi di successo con gli influencer ma posizionandosi nella fascia entry level del mercato.Se ti vuoi comunque posizionare nella fascia alta, ricordati che ogni elemento del tuo prodotto dovrà essere coerente al pricing.Oltre ad una qualità intrinseca eccellente, dovrai curare ogni aspetto, come il packaging e tutti gli elementi accessori.Rimanendo nell'ambito alta orologeria, la scatola degli orologi più costosi fa parte dell'esperienza di acquisto ed è prodotta con materiali pregiati. Presta attenzione a far trasparire il tuo posizionamento di lusso in ogni aspetto. Hosted on Acast. See acast.com/privacy for more information.
This week on the aBlogtoWatch Weekly podcast, Ariel, Rick, and David are joined by inboxes filled with unsolicited email from watch brands. After a brief discussion about princely double wristing, the guys have a discussion about the best way watch brands can and should communicate with its customers (and potential customers), including how brands have shifted marketing tactics and why. Then they dive into another round of predictions for a few of the brands exhibiting at Watches and Wonders 2023, including wishes for Chanel and puzzling over Oris. And since Seiko released a new watch, it's time for another round of Guess the Price. Plus a discussion of Shinola's 10th anniversary! Highlights1:00 Prince Of Wales Wears Garmin Smartwatch And His Favourite Omega Seamaster On Left And Right Wrists | watchpro.com3:50 Survey: How Do You Want To Hear From Watch Brands?18:15 Watches and Wonders 2023 Predictions: Chanel, Bell & Ross, Hublot, and Oris40:00 Guess the Price! with the King Seiko SPB36547:25 New Releaseso IWC Debuts The Portofino Complete Calendar Watch53:05 Shinola Celebrates 10th Anniversary: Watches Built In DetroitWe'd love to hear from you with feedback or suggestions for future show topics or guests. Comment below or contact podcasts@ablogtowatch.com. Advertising opportunities are also available.
This week on the aBlogtoWatch Weekly podcast, Ariel, Rick, and David are joined by inboxes filled with unsolicited email from watch brands. After a brief discussion about princely double wristing, the guys have a discussion about the best way watch brands can and should communicate with its customers (and potential customers), including how brands have shifted marketing tactics and why. Then they dive into another round of predictions for a few of the brands exhibiting at Watches and Wonders 2023, including wishes for Chanel and puzzling over Oris. And since Seiko released a new watch, it's time for another round of Guess the Price. Plus a discussion of Shinola's 10th anniversary! Highlights 1:00 Prince Of Wales Wears Garmin Smartwatch And His Favourite Omega Seamaster On Left And Right Wrists | watchpro.com 3:50 Survey: How Do You Want To Hear From Watch Brands? 18:15 Watches and Wonders 2023 Predictions: Chanel, Bell & Ross, Hublot, and Oris 40:00 Guess the Price! with the King Seiko SPB365 47:25 New Releases o IWC Debuts The Portofino Complete Calendar Watch 53:05 Shinola Celebrates 10th Anniversary: Watches Built In Detroit We'd love to hear from you with feedback or suggestions for future show topics or guests. Comment below or contact podcasts@ablogtowatch.com. Advertising opportunities are also available. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ablogtowatchweekly/message
Nyheterna i tech-sfären har stått som spön i backen den här veckan – och så klart plockar reportrarna Stefan Lundell och Åsa Johansson det hetaste i Breakit Podcast. I det senaste avsnittet diskuteras: 1:51 Tung källa avslöjar: Daniel Wellington har i praktiken redan sålt5:48 Åsa besöker elflygsgrundarna som ska förändra allt11:19 Riskkapitalisternas surdegar – bolagen som ligger sämst till19:55 AI-tjänsten alla snackar om – hur bra är den egentligen?32:51 Entreprenören plockar in nya miljoner för kvinnohälsa 34:11 Så bortskämda är gänget på Spotify – Stefan rasar 35:25 Sämre, dyrare och långsammare – här är bjässens dom på distansarbete37:40 AI-geniet stänger tung rundaOch du - glöm inte att ge feedback till podcast@breakit.se. Hosted on Acast. See acast.com/privacy for more information.
Räntorna rusar, folk får sparken och vargavintern närmar sig med stormsteg – då är det perfekt läge att lyssna på Breakits podd för att få lite stabilitet i tillvaron. Denna vecka bjuder våra poddare Stefan Lundell och Åsa Johansson på följande kittlande rubriker:2:34 Apotea-grundaren Pär Svärdson ger stark köprek på e-handlarna – men Åsa ger svar på tal5:13 Sara Wimmercranz dissad – senaste tecknet på att Draknästet är på dekis?9:45 Bolagen som ligger i riskzonen – Hedvig, Daniel Wellington, Estrid…18:15 Be Real – Åsa har testat och ger en stor tumme ner27:16 Noll kronor i marknadsföring och ingen strategi – nu rusar omsättningen32:24 Snabba Cash säsong 2 – Stefan har tittat före alla andra och nu tar han fram motorsågenOch du - glöm inte att ge feedback till stefan@breakit eller asa.johansson@breakit.se. Hosted on Acast. See acast.com/privacy for more information.
I måndags kom ett överraskande besked från de två konkurrerande paketombuden Budbee och Instabox om att de planerar att gå ihop. Om fusionen får grönt ljus av Konkurrensverket kommer de två varumärkena leva vidare under det gemensamma bolaget Instabee. Sammanslagningen följer efter en tuff vår och sommar för många teknikbolag. Det avspeglas i Di Digitals nyliga kartläggning, som tog avstamp i de 20 teknikbolag som vid årsskiftet var högst värderade utanför börsen.Vi riktar även blicken mot klockvarumärket Daniel Wellington – som blöder pengar. På tre år har förlusterna hopats till 759 miljoner kronor. Kommer den forna klocksuccén att lyckas vända på skutan i tid? Hosted on Acast. See acast.com/privacy for more information.
Welcome to a show that takes a fresh look at watches and watchmaking. Join us as we discover the latest watch news and react to the craziest watches on the market. In this episode we talk about the most hated watch brands. See acast.com/privacy for privacy and opt-out information.
Wellness Rising welcomes Dr. Kathy Parmele, ER physician & Institute of Functional Medicine certified practitioner, and Wellness House member Daniel Wellington on developing a natural plan to battle disease.
Hör av er till oss på instagram så kan vi svara på era frågor, hjälpa er med problem och dilemman: @johannanordstrm & @edvintornblom! ursäkta klipps och redigeras av Niklas Runsten @niklasrunsten Koden ursäkta ger 15% extra rabatt på redan nedsatta priser på Daniel Wellington: https://dw.social/KLktAF52_
Hör av er till oss på instagram så kan vi svara på era frågor, hjälpa er med problem och dilemman: @johannanordstrm & @edvintornblom! ursäkta klipps och redigeras av Niklas Runsten @niklasrunstenKoden ursäkta ger 15% extra rabatt på redan nedsatta priser på Daniel Wellington: https://dw.social/KLktAF52_
I veckans avsnitt träffar jag otroligt inspirerande Camilla Åstrand. Camilla har tidigare arbetat som Global PR Chef på GANT, även som PR chef på Perfect Day Media och arbetar idag på Daniel Wellington.Hon är också mamma, fästmö, inspirerar sin följare på Instagram där hon tipsar om karriär, familjeliv och att hitta balans men också - vikten av att ha ett liv utanför jobbet!Vi pratar mycket om ledarskap och självutveckling. Camilla blev chef i tidig ålder och delar med sig av sina lärdomar och utmaningar genom åren. Hon ger också tips och konkreta råd kring hur hon arbetar med ledarskap och med sig själv. Hur man planerar sin vecka smart för att hinna med men också vara snäll mot sig själv, vad som fungerar bra för henne för att hitta balans.Frågor som Camilla kommer att besvara är:Hur startar hon sin dag? Varför är självinsikt så viktigt enligt Camilla? Vikten av att känna glädje i sitt arbete.Vikten av att vara snäll mot människor och vara en medmänniska.Effekten av att visa sårbarhet som ledare.Hur arbetar Camilla med sin egen självutveckling för att bli en bättre ledare och chef?Producent: igor.tegel@gmail.com See acast.com/privacy for privacy and opt-out information.
Link to show notes here
How To Build A Business To Millions In Revenue | Divij's Den | Ep 12 DIVIJ VASWANI AND DIVISION MEDIA TAKE FRONT ROW SEATS IN INFLUENCER MARKETING INDUSTRY Influencer marketing is exponentially growing as one of the most sought-after marketing strategies by brands across the globe. But despite the number of influencers mushrooming from virtually any part of the world every day, many are still not compensated enough or provided with opportunities to help them grow. Influencer marketing is expected to grow to $13.8 billion by the end of 2021. Divij Vaswani, founder and CEO of Division Media, is at the forefront, riding one of the biggest waves in marketing history. Divij Vaswani is a rising powerhouse who has created a platform that bridges brands to influencers, allowing both parties to reach their goals. He is the man behind some of the most significant influencer and brand partnerships ever made in the world. As one of the pioneers in the industry, Divij saw how influencer marketing affected the global economy and influenced markets. Influencers have become brands' top-of-mind choice to connect with their customers, giving their companies a more humane and relatable face. As the industry continued to grow, Divij wanted to be the pathway between influencers and brands. Over the years, Divij Vaswani has closed partnerships for many prominent influencers, including Jake and Logan Paul, Mike Maijlak, and Adin Ross. With his expertise, Divij was able to help his influencers create content and work with brands like Gymshark, Dollar Shave Club, MyBookie, Manscaped, Daniel Wellington, Hybe, and Bluechew. He only works with influencers who can engage audiences from all walks of life and create entertaining content, raising brand awareness to where it truly matters. Taking his career one step further, Divij Vaswani built his company, Division Media, after graduating from the University of Southern California (USC) Marshall School of Business. Two years into the industry, Division Media has significantly grown. The company now employs over fifteen professionals based in their Los Angeles headquarters. Asked what his company's secret is for staying on top of their game, the CEO explained that it is their dedication to ensure that brands see a strong performance. The company also ensures that influencers are well compensated for their content and hard work. Furthermore, Divij Vaswani has built strong relationships with some of the biggest platforms in the world, such as YouTube, TikTok, Twitch, and Instagram. Brands are also keen on working with Division Media because of its dedication to diversity and inclusion, keeping such factors as top priorities when finding the right content creator for their clients. Division Media has continually proved the value influencer marketing can add to one's brand as it connects customers closer through performance-driven strategies. Divij Vaswani emphasized that with the impact of the digital space on humanity, there's no other way for influencer marketing to go but up. He is proud that his team is taking the lead in the industry and aims to help more brands scale their influence. In five years, Divij Vaswani seeks to reach great heights. One of his ultimate goals is to facilitate global influencer events, with the idea of an Influencer Ping Pong Tournament at the Staples Center at the top of his mind. To learn more about Divij Vaswani and Division Media, visit their website.
Welcome to the horology world's ultimate watchmaking podcast network. On this episode of the Rob & The Regulator Show, Alex and Rob talk about new watch releases from brands like Seiko, De Bethune and Bell & Ross. Then Alex gets some help from Rob to complete his mid year evaluation at Daniel Wellington. The fine quality alcohol consumed sensibly on this podcast is provided by Milton Rum Distillery. Make sure to support our podcast by supporting Alex and the gang over at Milton Rum. The more of their rum that you drink, the better our podcasts can be. SHOW NOTES Milton Rum Independents Corner https://watchesbysjx.com/2021/06/andersen-geneve-jumping-hours-platinum.html https://watchesbysjx.com/2021/06/louis-erard-alain-silberstein-le-chrono-monopoussoir-review.html https://watchesbysjx.com/2021/06/de-bethune-db25gmt-starry-varius.html https://watchesbysjx.com/2021/06/red-army-watches-kef-elements-time-space.html https://watchesbysjx.com/2021/06/jacques-bianchi-jb200.html All the other stuff... https://watchesbysjx.com/2021/06/bell-ross-br03-92-red-radar-ceramic.html https://www.hodinkee.com/articles/grand-seiko-spring-drive-sbgy007 https://watchesbysjx.com/2021/06/citizen-promaster-mechanical-diver-200m-nb6004-08e.html Instagram Recommendations from the community: Rob: https://www.instagram.com/watchgirltokyo/ Alex: https://www.instagram.com/watchoutdoc/ Go check out their profiles and give them a follow. Connect with us Follow us on Instagram: @FifthWrist Follow us on Facebook: facebook.com/fifthwrist Subscribe to our YouTube channel To join our group chat then please email us at contact@fifthwrist.com Please take the time to leave us a review wherever you listen to our watchmaking podcast. Thank you for all the positive reviews & comments on our episodes. We read and appreciate each one!
Сегодня в нашем обзоре необычные часы DANIEL WELLINGTON DW00100162 CLASSIC PETITE STERLING 32. Вы узнаете об основные характеристики и возможностях этой модели часов. https://deka.ua/daniel-wellington-dw00100162-classic-petite-sterling-32-1.html
I det här avsnittet pratar vi om Content Marketing. Caroline välkomnar dagens gäst Magnus Äng, som är medgrundare av byrån Topvisible och har över 20 års erfarenhet inom digital marknadsföring. Han har jobbat med varumärken som Tripadvisor, Daniel Wellington, SWATCH Group, Telia, Oatly, IKANO, och Tetra Pak. Magnus berättar vad Content Marketing är och hur du kan jobba med det för att driva trafik och få in fler leads till ditt företag. Han delar med sig av egna erfarenheter och tips & tricks. Tidsstämplar[1.57] Vad är Content Marketing?[4.30] Vilka typer av format fungerar?[5.52] Vem är din målgrupp? [6.42] Vem ska jobba med Content Marketing?[7.52] Vad ger Content Marketing för resultat?[8.50] Content Marketing VS. SEO[11.23] Vad kostar Content Marketing?[14.24] Vart börjar man för att komma igång?[17.25] Största misstaget inom Content MarketingVad vill du att vi lyfter för ämne nästa gång? Gå in på vår instagram och kommentera eller skicka ett DM!Besök på vår webbplats eller mejla oss direkt på info@topvisible.se.
I det här avsnittet pratar vi om Content Marketing. Caroline välkomnar dagens gäst Magnus Äng, som är medgrundare av byrån Topvisible och har över 20 års erfarenhet inom digital marknadsföring. Han har jobbat med varumärken som Tripadvisor, Daniel Wellington, SWATCH Group, Telia, Oatly, IKANO, och Tetra Pak. Magnus berättar vad Content Marketing är och hur du kan jobba med det för att driva trafik och få in fler leads till ditt företag. Han delar med sig av egna erfarenheter och tips & tricks. Tidsstämplar[1.57] Vad är Content Marketing?[4.30] Vilka typer av format fungerar?[5.52] Vem är din målgrupp? [6.42] Vem ska jobba med Content Marketing?[7.52] Vad ger Content Marketing för resultat?[8.50] Content Marketing VS. SEO[11.23] Vad kostar Content Marketing?[14.24] Vart börjar man för att komma igång?[17.25] Största misstaget inom Content MarketingVad vill du att vi lyfter för ämne nästa gång? Gå in på vår instagram och kommentera eller skicka ett DM!Besök på vår webbplats eller mejla oss direkt på info@topvisible.se.
What a start to 2021... We are only 1 week in and already we have what could be the watch news of the year... the new Omega Speedmaster Professional! So of course we jumped on to talk about that as well as some other topics! We hope you enjoy the episode!
On this episode, one of us buys a new watch live on the podcast, and we discuss Bottega Veneta leaving social media, Dunks on NikeID/Nike for You, if Fashion Week will even be relevant in the future, and much more.Links of what we spoke of:1:08: Audemars Piguet Royal Oak Chrono Panda Dial 1:28: Vans - The Pack2:12: Carhartt Air Force 12:20: Air Max 95 Triple Black3:20: Air Force 1 White (they're beat tho)3:35: Vans Sk8 High 5:40: Hamilton Pilot Pioneer Mechanical6:20: Ed rocking OnlyNY 6:39: Belief NYC 7:30: Daniel Wellington (please don't buy this)8:27: Altitude Sports 8:58: Carhartt WIP Michigan Jacket 10:02: Issey Miyake Pleated Straight Trousers13:27: Casio G-Shock GA2100 13:30: Swatch Big Bold Jellyfish 25:29: Hodinkee x Swatch Sistem51 29:17: UNDFTD x Nike Air Max 97 31:16: Yeezy 2 Solar Red which broke out into Yeezy Foams, Yeezy Roshe, etc33:00: Supreme Dunk Low Hyper Blue33:30: Supreme Dunk Low34:00: Supreme Dunk High (stars)34:30: Supreme Air Force 1 Low35:28: Prada Collision Sneaker35:45: Air Max 9536:06: Air Max 270 36:30: Adidas Kobe 1 38:00: Prada Pull Up Derbys 39:45: “FOR WALKING” OFF-WHITE Sneaker48:45: Marc Jacobs 1993 S/S collection (Jacobs was 25 at appointment, 29 at the time of firing)50:27: Yeezy 700 “Sun”52:25: Yeezy 700 Wave Runner53:24: Yeezy Boost 3801:00:31: Yeezy Boost 380 “Alien”1:01:45: Dunk Low on Nike By You1:11:40: Heron Preston x Nike By You1:12:10: Pendleton x Nike By You1:12:45: New Balance 57/401:13:35: Apple in the 80's Levis x New Balance 992New Balance 992 “Colorblock”1:19:35: Jordan 1 Low x Travis Scott “UNC”1:21:20: Bapesta Jordan 11:22:48: Nike Dunk High MF DOOM1:24:22: Kobe 8 Year of The Snake1:24:30: Kobe 8 Wine1:28:40: Bottega Veneta1:31:27: Bottega Veneta Tire Boot1:32:12: Bottega Veneta Tire Boot Low1:32:50: Bottega Veneta Cassette Bag1:42:10: Aime Leon Dore1:42:52: OVO Brand1:43:20: Carhartt Work In Progress1:43:27: Dickies Construct1:43:35: Palace Skateboards1:44:15: C2H41:44:18: CP Company1:44:35: Etudes1:45:26: Engineered Garments1:46:03: Reese Cooper1:46:14: Club Monaco, Ted Baker1:46:36: Nike ACG1:47:05: Human Made1:49:02: Better Gift Shop Larry World T-Shirt1:51:05: Fear of God Essentials1:52:04: Noah NYC1:53:40: Everlane1:54:40: Brunello Cucinelli 1:56:51: Pitti Uomo1:58:00: A quick summary of the fashion calendar2:12:00: Uniqlo X J.W Anderson2:14:40: Virgil Abloh's First LV Collection2:21:10: Omega Speedmaster Revamp2:41:22: UNDFTD x Tudor Hosted on Acast. See acast.com/privacy for more information.
Mikaela Laurén var en av Daniel Wellington´s första anställda i Asien, och byggde under fyra år upp ett team på hundratals personer som Marketing och PR ansvarig i Asien. Idag arbetar hon som Asian Expansion Manager på direct-to-consumer varumärket Verso Skincare som nyligen tagit in 30 MSEK i riskkapital för att bland annat bygga upp sin asiatiska närvaro.Mikaela berättar om hur det var att arbeta med Daniel Wellington´s grundare Filip Tysander, och varför den arbetsmiljön passade henne så bra. Hon berättar även om åren då hon var bosatt i Asien, och varför hon tycker fler varumärken bör expandera till Asien och Kina. Vilka faktorer är viktiga för att lyckas? Hur gör man? Och hur mycket pengar behöver man? Lär dig mer om hur du expanderar till Asien, samt vilka möjligheter och risker som är inblandade, genom att lyssna på ett nytt avsnitt av podcasten Framtidens E-handel. Här hittar du Mikaela Laurén och Verso Skincare:https://www.linkedin.com/in/mikaela-laur%C3%A9n-%E7%BE%85%E5%AE%B6%E7%90%AA%EF%BC%89-18829138/ https://www.versoskincare.se/Gillar du podden? Stötta oss & donera en slant
Influencers har hjälpt till att bygga miljardbolag som Ideal of Sweden och Daniel Wellington med sina relationer till miljontals unga konsumenter. Samtidigt har många influencers struntat i marknadsföringslagen genom att vara slarviga med reklammärkning och rikta reklam mot barn. Influencer-marknadsföring närmar sig miljardstrecket, enligt Institutet för Reklam och Mediestatistik. Här finns superstjärnor som Bianca Ingrosso som bygger egna produktbolag och tar 200 000 kronor för ett instagram-inlägg. Men också tusentals unga mikroinfluencers som nöjer sig med produkterna de får i betalning. I avsnitt 162 av podden Ehandelstrender samtalar programledaren Urban Lindstedt med de prisbelönta journalisterna och författarna Yasmine Winberg och Julia Lundin som är aktuella med boken Badfluence – Makt, miljoner och halvsanningar i sociala medier Yasmine Winberg och Julia Lundin, som till vardags jobbar på Resumé Insight, har inte väjat för att granska influencer-branschen trots attacker från influencerna själva som spridits till deras hundratusentals fans. Vi vet att varumärken som Daniel Wellington och Ideal of Sweden har nått miljardomsättningar med hjälp av smart influencer-marknadsföring. Väl genomförda samarbeten med rätt influencer kan vara effektivt och ge tillgång till målgrupper som skyr traditionell marknadsföring. Samtidigt har influencer-marknadsföring plågats uppblåsta räckviddssiffror, fake-följare och bristande reklammärkning. Det förekommer också oetisk reklam för exempelvis bröstoperationer och fillers riktade till 13-åringar. Och influencers gillar inte att granskas av journalister – de hetsar gärna mot granskarna i sina egna kanaler där hundratusentals fans följer dem. Om du gillar podden - recensera den hos Apple Podcasts: https://podcasts.apple.com/se/podcast/ehandelstrender/id1150862950 Lyssna också gärna på Kristina Lindhe, grundare och vd för Lexington i avsnitt 117, som har ett kritiskt förhållningssätt till influencer-marknadsföring.
David Lagerblad & Bashar Jirges från HR/people & culture på Daniel Wellington besöker mig. Vi pratar om hur det är att arbeta med HR på start och scale-ups, vad HR tech kan skapa för möjligheter, svårigheter och om agilitet såklart. Tack snälla för att du lyssnar! Missa inte att agilaHRpodden finns på de sociala plattformarna och på agilahrpodden.se. I min nystartade Facebook-grupp fortsätter diskussionerna och frågeställningarna, gå gärna med!
I veckans avsnitt börjar vi med att prata om förra helgens vintageevent Club Vintage i Stockholm. Vi går sedan över på konsten att koka perfekt potatis, något som verkligen är lättare sagt än gjort. Efter förfrågningar från er läsare pratar vi om de stora svenska modemagnaterna bakom företag som H&M, Daniel Wellington och Care of Carl. Stort tack till veckans partner Longines. See acast.com/privacy for privacy and opt-out information.
Scandinavian style combines minimalism, elegance and edginess as the aesthetic. Not only are Scandinavian products stylish, but they also focus on ethical fashion, including the responsible use of resources and an emphasis on social issues. A significant amount of new, small players enter the market in Scandinavia each year, bringing innovation and new trends with them. For instance, watch company Daniel Wellington was founded in 2011 and managed to achieve the market share of Rolex in Sweden in just 5 years. Kanken backpacks is another example, which in the last three years have a market share just below Michael Kors in Sweden. Both brands represent high quality Scandinavian products, which have iconic yet minimalistic designs and were able to significantly increase brand awareness in a short time. These small brands have room for innovation and experiments, which is a key strategy for attracting consumers that desire something special and unique.
Folke Engholm is a Swedish serial entrepreneur, currently based in Shenzhen, China. While studying his master's degree in international business at Bond University, Australia, Folke earned a scholarship to attend his last semester at China's Tsinghua University in Beijing. He successfully introduced a contemporary lifestyle brand (d.brand) into the US market and helped Daniel Wellington with their Asian entry. In 2015 he founded Viral Access in Shenzhen, which today is known as Asia's leading Micro-KOL/Key Opinion Consumer (KOC) company driven heavily by big data and AI. Viral Access has a team of over 120 staff, working together with over 12 million Micro-influencers in China and Southeast Asia and running campaigns for brands such as Spotify, Mercedes Benz, UFC and Blizzard. Viral Access is adding thousands of Micro-influencers per month to its network. Viral Access's Website: http://viralaccess.asia/
Grandiosa företagsprofiler – några framgångsrika, andra misslyckade – har toppat Di Digitals läslistor den senaste veckan. Vi säger också välkommen hem till vår Silicon Valley-korre Miriam Olsson Jeffery. See acast.com/privacy for privacy and opt-out information.
Carmelo Giuseppe Preziuso is a fashion influencer and digital creator. Over the last few years, he has amassed a following of over 30,000 while working with some of the biggest brands in the world, such as Converse, Daniel Wellington, Reebok, Simons, H&M and New Balance, just to name a few. To reach out to Carmelo: Instagram: https://www.instagram.com/carmelogp/ ---- Follow us / Subscribe for more: Pour plus de contenu: Influencers Unite: Facebook: https://www.facebook.com/influencersunite/ Instagram: https://www.instagram.com/influencersunitecommunity/ ---- Podcast: Hugo Prince on Apple Podcast, Spotify & Google Podcast LinkedIn: https://www.linkedin.com/in/princehugo/ Facebook: https://www.facebook.com/hugoprince/ Youtube Channel: Hugo Prince Instagram: https://www.instagram.com/princehugo/ ----
Carmelo Giuseppe Preziuso is a fashion influencer and digital creator. Over the last few years, he has amassed a following of over 30,000 while working with some of the biggest brands in the world, such as Converse, Daniel Wellington, Reebok, Simons, H&M and New Balance, just to name a few. To reach out to Carmelo: Instagram: https://www.instagram.com/carmelogp/ ---- Follow us / Subscribe for more: Pour plus de contenu: Influencers Unite: Facebook: https://www.facebook.com/influencersunite/ Instagram: https://www.instagram.com/influencersunitecommunity/ ---- Podcast: Hugo Prince on Apple Podcast, Spotify & Google Podcast LinkedIn: https://www.linkedin.com/in/princehugo/ Facebook: https://www.facebook.com/hugoprince/ Youtube Channel: Hugo Prince Instagram: https://www.instagram.com/princehugo/ ----
Mathew Sweezey is the Director of Market Strategy for Salesforce, a company best-known for providing and supporting a cloud-based, cross-departmental customer-relationship-management solution. Salesforce has expanded its offerings to include a broad range of integrated service, marketing, sales, front end, and back end business software. Mathew is an award-winning marketer, podcast host, technology pioneer who writes about consumer behavior, media theory, and new marketing strategies. His publishing credits include AdAge, Brand Quarterly, VentureBeat, Forbes, The Observer, and The Economist. Twelve years ago, Mathew started a marketing technology company that provided online lead generation. This failed experiment provided him with a valuable education. He joined another startup, Pardot, and initiated its thought-leadership practice. Like a string of ever small fishes being consumed by ever bigger fishes, ExactTarget acquired Pardot and then SalesForce acquired ExactTarget, with Mathew maintaining his ever-expanding role as each-organization's marketing thought leader – exploring the future of marketing. What he learns is communicated internally to guide company direction, externally to customers to help them “better their businesses,” and even worldwide to conference attendees in his keynote presentations. Mathew is the author of “Marketing Automation for Dummies: (2014) and, just-released this year, “The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media” (Harvard Business Press). Mathew started writing this book long before the world heard of Covid-19. As companies reel from the overnight environmental changes wrought by this virus, his message is acutely “on target” . . . suddenly the whole world has had to figure out a new way to interact. In this interview, he discusses the changes marketers will need to make to meet the challenges of a “changed environment.” Mathew spent 5 years researching over 20,000 global consumers and over 20,000 brands and then looked at the general marketplace. He reminds us that, when we have a specific environment, we play a game that fits that environment. When the environment changes, the game, likewise, must change. Mathew says that today's consumers produce the largest amount of noise (their devices are second). He believes the consumer now controls the environment, which changes marketing's requirements dramatically. Marketing is no longer just a message . . . it is an experience. Purchases now are not just a single “click-here-and-buy decision,” but rather a process of guiding a customer along a curated journey. To “cut through the noise,” companies will need to be agile, distribute marketing functions throughout the organization, build strong relationships with their customers, master internal alignment, continue to invest in strategy, and experiment and adapt rapidly. From all this research, Mathew believes he has identified the key to the success of today's high-performance marketing organizations . . . executive buy-in to this “new idea of marketing.” With the Covid-19 challenge, he would like to help people understand what we should be thinking about, how we plan a road for recovery, and how, specifically, we deliver moving forward. Context, he says, is a “significant part of what consumers are going to demand.” The Salesforce website is: https://www.salesforce.com/. Mathew can be reached on Twitter at: @msweezey. To schedule time to talk with him one-on-on-one, reach out to him on LinkedIn. “The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media,” is available on Amazon. Transcript Follows: ROB: Welcome to the Marketing Agency Leadership Podcast. I'm your host, Rob Kischuk, and I am joined today by Mathew Sweezey. Mathew is the Director of Market Strategy for Salesforce. He's an accomplished public speaker, podcaster, and author of the forthcoming book, The Context Marketing Revolution, published by Harvard Business. Welcome to the podcast, Mathew. MATHEW: Rob, it's so great to be here and talk with you again. ROB: For sure. For those who don't know, Matthew and I go back a little ways from Atlanta; he has since moved on to the beach, basically, I think. But I think that actually transitions well to you telling us a little bit about yourself, your journey, and what might be called a dream job for a marketer. MATHEW: Myself, just a guy that loves marketing, let's start there. The journey really on this current path started, I don't know, 12 years ago when I had a startup. We were a marketing technology company. Essentially, we're doing online lead generation, lead arbitrage for an SEO term. That then ran for about 2 years. Lost a lot of money, learned a lot of stuff. Shut that down and went to work for another startup, which became a great success, out of Atlanta, Pardot. I was Employee 13. I helped grow that company up, and then we were acquired by another company called Exact Target, and I transitioned to the thought leadership team there. I had started the thought leadership practice at Pardot, and then we continued that at Exact Target. Then we were acquired by Salesforce, and then that led me to the thought leadership side of Salesforce, which is where I reside now. I'm really focused on the future of marketing and on that POV for the organization. So that's the nutshell of where I came from and what I do. ROB: That's a pretty awesome journey. Very few people get to take that rollercoaster ride from 13 people to acquired, acquired, public company now. I think unless people are really deep into enterprise marketing stacks, they might find it counterintuitive to have strong marketing thought leadership within Salesforce. There's that typecast view of Salesforce, obviously, on the sales side because sales is in the name. But tell me a little bit about how even with the acquisition, marketing has come to the forefront of Salesforce and how Salesforce as a whole thinks about marketing, and then within the marketing cloud and where that's leading. MATHEW: Marketing is a wide, wide, wide swath. The larger the organization you are, the more facets and the more things it comes to represent. Really at the heart of all of our marketing is helping us connect companies with their customers in new and better ways. Most people know us as the CRM platform. Yes, that's definitely where we started; now we're the number one provider of probably 5 or 6 different business software categories, from service, marketing, sales, there's frontend, backend – there's a whole platform and range of things. That's a large swath. Where my role fits in is helping on two fronts, really diving into looking at what the future looks like to help roll that back in to internal insights as to what we should be thinking about moving forward, and also then helping roll that information and those insights directly to our customers through one-on-one meetings, through lots of different formats, as well as then writing an onstage presence in traditional conferences and keynotes. For us, marketing is a wide range of things. You can look at the brand aspects, the one-to-one aspects, the events. There's so many different facets. But really the heart of all of that is helping our customers be better at business and really helping them connect to their customers. ROB: That's such a good big picture view. You mentioned conferences. We were originally supposed to meet up in person in Austin, Texas for South by Southwest. You were going to hop on up and give a talk, talking about this new book that you've got coming, The Context Marketing Revolution. Amidst the disappointment of not meeting up and South by Southwest being cancelled in this COVID-19 crisis that we are in the middle of, give us the picture of the context marketing revolution and some of what you were excited to share but didn't get to, but you can get to now. MATHEW: Part of my job is doing a lot of research. Over the past 4 or 5 years now, we've really done a lot of research looking into the key traits of high-performing organizations. That's based on multiple largescale surveys, doing both surveys from consumer sides, brand side – we've looked at 20,000+ consumers globally, about 20,000+ brands over the past 4 years globally, and then combining that with looking at the marketplace at large. What I was realizing was there was something that was fundamentally different going on, and a lot of people were simply missing the boat. That's really where this idea of context marketing revolution comes in. It's two basic aspects. One is the basic concept that the idea we have of marketing, we can no longer iterate upon because it was an idea that we created at a different point in time, and marketing is a game that we play given the specifics of an environment. It's game theory. Given an environment, we play a specific game. When the environment changes, we have to change that game. The environment has changed so much that we have to change the very fundamental idea of what this thing marketing even means. This means a whole new role, scope, and function, not just how we take that thing we know and apply new things to it. So that's where the word “revolution” comes in. Then the idea of context is essentially the antithesis of attention. The old foundation of marketing was let's grab someone's attention and come up with some creative way to get them to do what we want them to do. The reality is, now that the entire environment is controlled by the consumer, and to reach them you have to go through multiple layers of AI, through multiple channels – all consumers now, all purchases, are journeys – what we must realize is, one, breaking through, now the foundational element is context, helping them accomplish a goal in a moment. Two is that to motivate a decision, now all decisions are considered, so now our goal must not be to get them to take the final action, but simply guide them to the next step and continue to do that multiple times, and that is how we motivate modern consumers to act. Looking at all of that and taking in the big scale, that was the big thing I was hoping to write about in the book, to show the number one key trait that high performers have right now, high-performing marketing organizations, is executive buy-in to a new idea of marketing. It's not new marketing ideas; it's a radically new idea. That's what I was so excited about to get out with this book. Then this whole thing happened, and now this book is even more relevant because the things that we may not have thought about – we're talking about radical change in the marketplace. A lot of people say, “Yeah, that may affect your demographic, but not my demographic.” The reality is, the entire world was forced into a new way of connecting and communicating overnight. My father is 75 years old, doesn't know how to use a smartphone; is now having to do Bible studies via Zoom over a smartphone and figure that out overnight. Large scales of the population are going to be operating and expecting different things, and they're going to expect us to accomplish their goals in hand. I'm going to stop with that and turn it back over to you, Rob. ROB: Especially in this moment, people don't even know what they want. They don't know what they need. We're all a little bit discombobulated and need someone who cares about our lives, who actually thinks about what we need rather than someone who is going to tell us what we need. There's some stuff you just can't tell people they need, and there's some ways you need to tell them differently. You were scheduled to speak at a conference, go on a book tour – all of that is necessarily in the trash, but you still have a book coming out. How have you even thought about remixing the book launch process amidst this change? MATHEW: Yeah, it's difficult. I think the number one thing I can do is no one cares that you have a book, right? It's like, “Cool, you've got a book coming out.” No one cares. We all have problems. We're all trying to figure out how we take what we were planning on doing and either salvage those efforts or redo those efforts. So everyone's got a lot of work on their plate, and it's happening rapidly fast. The best thing that I can help people do right now is understand, number one, what we should be thinking about, and number two, how we then plan for a road for recovery. The good part is context is a part of both of those answers. It's not the only answer, but it's definitely a significant part of what consumers are going to demand, and then the specifics of how we deliver that moving forward. What I've done is set up personal time. I've opened up my personal calendar to anybody. In fact, there's a post that went up in LinkedIn this morning that says if you want to schedule time with me, I'm more than happy to have any of these conversations with just you one-on-one – this is not a webcast; let's just talk one-on-one. So I'm trying to do those efforts. Definitely reaching out personally to everyone in my network to ask for a hand, let them know what I'm helping out with, so that if anyone that they know needs that help, they can get that information to them, as well as saying, “Hey listen, I need a hand too. If you could simply let one other person know about this, that would be a big help to me right now.” Those are the ways that I'm trying to pivot in this current time, as well as just continue to transition a lot of the other efforts from physical to virtual and just take the rest day by day, like everyone else. ROB: Right. It's definitely been a reset, and I think it's been really helpful, because I had to go into my own business to reach out to some people that I'd worked with before about maybe working together again on some things. In the first couple of days after everybody went remote and everybody shut down business as usual, I struggled a little bit. I said, what is the appropriate way to even reach out to these people? It's human, and it's also realizing that even in this disruption, there are still ways – we all need help, and some of that help is business, and we all need to be thinking about how to help each other rather than how to sell each other stuff. It's actually a really good reminder, I think. MATHEW: Yeah. If we look just as a basic roadmap – in the book, I talk about the 5 elements of context: available, permission, personal, authentic, and purposeful. If we ground our efforts in those 5 elements, we will be fine moving forward. Available. How do we make sure the information and our help is in the way that they want it and where they want it? If they're asking questions, we need to make sure we have answers for those questions and that they're easy to find. That means a single central source of information. Starbucks is doing a great example of this right now. They've got a page of how they're moving everything that they can do in one place. From a business standpoint and a marketing standpoint, we must do this not only for our customers; we also must do this for our partners and all stakeholders at large, as well as our employees. When we're communicating with people, we need to make sure we have the permission to communicate with people and that we're using that permission appropriately. There was a great comic that came out today from Tom Fishburne – he's a comedian, he's a comic. The comic is there's this person reading an email and they turn to their spouse on the couch and say, “Hey, this is great. The company we haven't heard from in 5 years just reached out to let us know how they're going to do things during this current crisis.” It's like, if people aren't engaging with you for 5 years and you're now reaching out to them, they probably don't care. You're probably just now spamming them and flooding their inbox and probably just causing things they don't want. Then we continue down. It's personal. It's not just how personalized we can take a mass message and personalize mass messaging; it's how personally can we actually deliver that message? Human to human, how many people can we connect together? That's really one of the big things we're finding. People are learning to connect without us in new ways. They are easily being able to make connections via all types of new methodologies – working from home, and we talked about Zoom, we talked about all these other things. We need to also be a part of that, whether that is us connecting our advocates to other people, whether that's us connecting our employees and delivering these messages. Then finally, the last two, authentic and purposeful. These messages have to be authentic. What we need to think about in that word is empathy. We have to be empathetic. And to be empathetic, that means you have to have constant conversations with your audience to know what is empathetic right now, and that's going to change day to day. You need to be having conversations with them to find out what those things are. The last element is purposeful. We need to find ways that are purpose-driven, and there's tons of examples right now. One, you could simply find a new way to use your products. You could come up with purpose-driven efforts. Nuun is doing a great example. They're creating care packages. If you're not familiar with Nuun, if you're an adventure athlete or an athlete, Nuun is a thing we drop in water that's full of electrolytes to keep us going. But who needs to keep going right now are healthcare workers, so they're asking their audience, “Tell us who your healthcare workers are so we can send them care packages.” Lessonly created a coloring book so parents that are working from home can simply print out a coloring book for their kids to play with, to help keep them busy. Chipotle is focusing on safety. They've created new ways to ensure that the delivery food is tamper-proof. They've enhanced the functionality to know where your order is to make sure that this whole delivery to home is a seamless and as best an experience as it can be at the current point in time. If we can ground our efforts in those 5 things, we will be contextually marketing and will be poised to break through and still drive growth during this current point in time. ROB: Right, and it's all super necessary. The available, personal, permission, purposeful, authentic – if you're missing some of those elements, if you're not authentic, if you're not purposeful right now, it's going to come across very, very wrong in the moment of what people are dealing with. If you're not thinking about the personal, where people are and why you need to communicate a message of food safety – because you could copy Chipotle's message and it still wouldn't necessarily resonate, depending on who you are. As we're sitting here and looking at perhaps an accelerant for some of this revolution – or maybe it's even a necessity more than ever – when did this revolution start, and what fueled the growth and tipping over of the revolution? MATHEW: The revolution is a direct response to a market change, and that market change is the fundamental aspect. This is like hardcore, fundamental scientific theory of what we should be thinking about. It's media strategy, media theory. Essentially what we look at is, who does the media environment operate for? There was a specific date I was able to find out through research. Up until 2009, we lived in a world that was specific. It was called a limited media environment, and that means media was limited in three specific factors: creation, distribution, and access. Given those factors, it operated for brands. We were the ones who had the capital to break through. We could pay to have content created; we could pay to have content distributed, as well as there was a limited amount of content, so the noise we had to break through was a certain type and a certain way. It created a certain game. But then you start thinking about, what happened when consumers started to be able to create their own content? That really started back with the invention of email, and it's continued forward and has exacerbated over time. We don't really think about how radical today is from 2007, but it's radical. Just think about this: the amount of data we create per day today is 500 times more than the amount of day we created per day in 2007. The amount of mobile connections is 30 times greater than in 2007. The largest human gatherings are 100 times that size. We have 1.6 billion daily active users on Facebook. That's 800 times the size of what it was in 2007. It's a radically different era. What we live in now is the infinite media era, and that's what really is causing this revolution, because now the entire environment operates for the individual. The consumer is the largest creator of noise; number two is their devices. So how we as marketers break through is radically different. And then because there's infinite information, how they make decisions is radically different. That is the cause of this revolution. It's really a shift in media environments, from the limited media era to the infinite media era. What we see now is just an exacerbation of these things. Now consumers' lives – what I say is the tinder was there. All of these elements were there and the change was happening, but what happened is this current scenario sparked that tinder, and it went wildfire. Populations that would've taken 5-10 years to really adapt to these changes had to adapt overnight, and they just adapted. That's really where the revolution came from and what's driving this. ROB: That makes sense. It went from very slow, to your point, to very fast. There was a time of television monoculture, of three national networks. What I hear you getting at is the filter was the media, and now the filter is all the way down to the person. And we had a couple of middle roads there. We had cable, and cable got more and more and more cable, so you were a little bit of a filter, but the brands still had access to shoot content through a cannon at you. Now it really is each person can turn you on or turn you off as a marketer. It's getting more and more overwhelming. MATHEW: Yeah, and increasingly so, the consumer doesn't have to, because the environment is doing it for them. That's really the underlying factor we need to think about. Between you and them in any medium is a layer of artificial intelligence, and that AI is optimizing for the context of the moment. That's why context is the foundational element. Look at anything. If you do a Google search, we can all ask the same question, but we will all receive a different answer based on us in context – who we are, where we are. If we look at a social media feed, they're not chronological feeds. They're contextual feeds that AI is optimizing for whatever you're going to engage with most, which is the most contextual thing for you in that moment. You start to look at how modern media formats operate – TikTok doesn't even have timestamps on posts. You can resort and resift infinitely, and you never even think about time. It's only to the context of the moment. The time doesn't matter. That's really the underlying thing we have to think about. Context is what now the modern environment operates for. And if you can't create that, you're going to be filtered out. The environment is going to filter you out on its own because it's optimizing for the individual, not optimizing for the brands. ROB: That's fascinating even to think about TikTok. I'm not certainly in the core demographic of TikTok, and I hadn't even noticed the timestamp, but it does make sense because within that platform, there are hashtags and there are memes and there are moments, and that's the context. The context is not the time; the context is did you catch the wave when it was going through the platform, or were you late? Or did you happen to make content that intersects with something 4 months from now and then you're back in context, you're back relevant. The algorithm may even resurface you. Is that the direction? MATHEW: Exactly right. ROB: Right on. A lot of our audience for this podcast is in the marketing agency world, and I'm sure plenty of agencies intersect with your world; I'm sure you speak to plenty of people. One of the things I think may be starting to tip over now is there are some very traditional structures for teams that work on brands, that work on marketing content. How do you think we're going to need to change the structure of those teams, the composition of those teams as we are heading into this context world, this revolution, where we can't ignore and we can't just make a content pipeline the same way? MATHEW: There's lots of answers to this question. There's lots of factors. The easy answer is the top of the line is agile. We all have to change the way that we structure and think about work, and that means really moving to an agile format. That's the simple answer, and essentially that just means data-driven and iterative at a very high level. You can go very specific and say agile organization, agile agency, agile workflow. The second is the concept of distributed marketing job. There used to be the concept that the marketing department was the department who created marketing. That's not true anymore because marketing is no longer just a message. Marketing is now an experience, and if all departments now have customer-facing experiences, we must realize that all of these people are now marketers. If we're thinking about this from a brand standpoint, now what we must have is a distributed marketing role. What I believe is going to be happening is we're going to find citizen marketers. The term “citizen” essentially means any person that's not an expert in a field being enabled by artificial intelligence to be about 90% proficient as a trained expert. So what we're going to find is we're going to be able to empower just about anybody inside an organization with technology and artificial intelligence to allow them to be hyper-efficient marketers. That's how we're going to see marketing distributed across the organization. What that means is now who runs marketing needs to be elevated, and there needs to be a CXO or CGO – chief experience officer, chief growth officer – who's monitoring all these experiences and optimizing for the most efficient customer journey that optimizes for the best experience. So those are a couple of ways I think we're going to start to see things change in terms of the way that we work and how we operate. ROB: Really, really interesting. One thing that I think about is you talk about people creating content. Obviously, as we can see from Instagram and TikTok and YouTube and all of that, the quality of content that an individual can make is ever escalating. There are one-person teams that can do amazing things, and because of that it's efficient for them to target perhaps a very small or giant audience in a large and interconnected world. But within that context of increasing content quality and volume, what then is the place for people who are still trying to deploy very large, ambitious projects to create content, to create relevant messages for people? How can they think about that? Is there a budget that can be too big in this new era? MATHEW: Let's tackle the first one. I don't think there's ever a budget that can be too big. We can always find ways to do more stuff and test new ideas. But I think what we need to really think about is it doesn't matter if you're going to create something small or create something big. The whole point is the modern media environment operates for the individual. If you are thinking about creating something and then trying to come up with a creative way to put that in the marketplace, you're fundamentally flawed in your strategy to begin with. We must realize how to work with our audience, not how we work on our audience. There's a major problem we're going to face, and that is the content conundrum – because like you said, if an individual now can create content at such a high level, who are we competing with? We are now competing with an infinite amount of people, creating an infinite amount of content. That radically changes how we think about content creation, in two ways. One, how much we have to create. I firmly believe that we're going to have to move into a fast advertising and fast content model, just like fast fashion has moved into a fast fashion model. Delta, great example. You get on a Delta flight, you don't see the exact same Delta safety video every time. Every month they put a new safety video on. Why? Because it's empathetic. We must realize that we can't put one storyline out into a marketplace and expect that to keep people's interest over a period of time when their normal marketplace is rapidly changing by the moment. We're going to have to move to a new model. There's two ways that we can do that. One is super agile methods; the other is by working with our marketplace. Look at brands like Coca-Cola or Daniel Wellington. Daniel Wellington, the startup watch brand, sells $100 million of watches; 99.5% of the content about that brand that lives on Instagram was not created by the brand. 80% of the social content about Coca-Cola, not created by Coca-Cola. We need to come up with ways to work with our audiences to help create this content and get it out there. If it's not done with them, it's done on them, and no one wants things forced upon them. ROB: We used to have that ability to force things upon people, more or less, right? MATHEW: Totally. That was the whole point of the limited media era. It was a monopoly, and we had control. That's why those ideas that we had came about. But those no longer work. New environment, new games. ROB: It seems like when you think about a big film, the ceiling now is higher than it used to be, but I think the floor is also lower. If I summarize some of what I'm hearing you say, the consumer has a higher ability to say “no” than ever before to a Batman movie – you name it. You can push a Batman movie and people can say, “We don't care.” We can say no, the information travels instantly, and people will say “We don't want to see that.” Whereas you could've had a good week or month at the box office before. They can just go turn on TikTok instead, thank you very much. MATHEW: The hobby of hobby, right? How many hours are people spending watching YouTube videos about how to do hobbies and never doing those hobbies? There was a great piece on the radio this weekend about that. ROB: As you're thinking about the brief or maybe not brief trough that we're in right now, where everybody's cutting back their expectations for the second quarter of the year, and as you're thinking about what will emerge on the other side, whether it's a few weeks or a few months ahead, what do you think – obviously you have this context message, but tactically, what do you see emerging that's going to be the DNA of the strongest products, firms, and teams coming out of where we are? MATHEW: There's going to be a couple of basic things that people are going to have to have moving forward. One is the brands that have the best communication with their stakeholders and customers right now are going to be positioned to be the best moving forward. The question is, what do we do? If you don't have a daily conversation with people and understand how their lives are changing, how their buying processes are changing, how their needs are changing given the current situation, you won't have the right answer. To know what to do, you simply have to talk to those people. Whether that's through daily calls, whether that's through weekly calls, you need to have them. Once again, they have to happen across your stakeholders, your partners, your vendors, your agencies that you work with, as well as your customers. You've got to have that information to know what to do and how to respond. So that's going to be a key thing. The second thing is that we have to realize that even in downturns, there's still a couple of things that we must do. You must have the best internal alignment. You must master internal alignment. There's been a big trend that we've all been working towards removing silos, but still the reality is that there's a lot of companies where silos still exist. This is a massive problem because currently, if you've got different departments talking about different ways of dealing with this scenario, you can imagine how that's going to resonate inside your marketplace. You need to master internal alignment. Second is excel at stakeholder continuity. Third is we need to continue to invest in strategic efforts. When you look at what happens during downturns and during times of crisis, the brands that rebound the fastest and rebound the highest continue to invest in strategic efforts. That means right now, if you're thinking about, “Should we be changing and investing in new technology to give us new capabilities?”, you probably shouldn't put those on the back burner because once we come out of this, those are going to be critical. If you've implemented them and understood them now, you'll be poised to use them best when you can coming out. The fourth is rapid experimentation. Those companies that are experimenting rapidly with what we should be doing and then rolling those learnings back into their standard programming are going to be succeeding faster than anyone else. I see it as a combination of those things that we need to be doing to sustain and rebound quickest. ROB: Perfect. Mathew, very exciting with the book coming out. Very exciting when we let you back outside to go talk to people in public. When people want to find you and learn more about what you have to say and maybe even connect with you on some of these chats, how should they go find you? MATHEW: I'd say the best place is probably LinkedIn. You can follow me on LinkedIn. I publish a lot of stuff on LinkedIn. And then Twitter. It's @msweezey on Twitter. Those are really my two channels. You can find me there; you can catch up with all my information. ROB: That's perfect. Go find Mathew. He's a great follow. He's a great person too, so if you get a chance to see him in person, you should definitely get to know him there as well. But you can also catch him online or maybe catch him on a boat. They still letting you out on a boat? MATHEW: I think, but all the boat ramps are closed. ROB: [laughs] Tough times. We'll look forward to brighter days, and thank you so much for sharing. I think there's a lot to be bright about right now. MATHEW: Hey, man, thanks for having me. ROB: Take care. Thank you for listening. The Marketing Agency Leadership Podcast is presented by Converge. Converge helps digital marketing agencies and brands automate their reporting so they can be more profitable, accurate, and responsive. To learn more about how Converge can automate your marketing reporting, email info@convergehq.com, or visit us on the web at convergehq.com.
I den här veckans avsnitt av Techrekpodden nördar vi ner oss i hur man kan mäta sin rekryteringsprocess och vilka fördelar det för med sig. David Lagerblad har en bakgrund från bland annat Tre och Snow men de senaste åren har han varit på Daniel Wellington och varit med om en riktig tillväxtresa. David är grym på datadriven rekrytering och vi får massvis med bra tips på hur och vad du bör hålla koll på. Vi får även höra David om Employer branding och hur du får det viktiga samspelet med marknadsavdelningen att fungera. Tack för att du lyssnar på Teckrekpodden! Är ditt företag i behov av IT-kompetens, hör av dig till cj@ants.se eller läs mer om hur vi arbetar på ants.se
Спонсор сегодняшнего выпуска - Daniel Wellington! У них проходит крутая акция, приуроченная к 23 февраля и 8 марта! Уже с 11 февраля можно купить подарочные наборы со скидкой 10%, а по нашему промокоду 180DW можно получить дополнительную скидку в 15%! Все подробности акции по ссылке: https://dw.social/6oWpeSTOq А ещё наш промокод работает и при покупке оффлайн, не благодарите! А теперь к выпуску, он получился просто космическим. Мы так часто обращаемся к теме перемен и постоянно возникающей потребности что-то перепридумать или изменить. Но ещё ни разу мы не смотрели на теоретическую составляющую этого процесса. И вот настал момент, когда мы сможем разложить всё по полочкам. У нас в гостях невероятная Оля Полищук - коуч и фасилитатор. У вас вскружилась голова от этих терминов? Не пугайтесь, мы их подробно разберём в выпуске, а заодно покопаемся в таких процессах как выгорание, поиск себя, планирование, повышение эффективности. Вам может показаться, что все эти слова уже давно обесценились миллионами статей и курсов в интернете, но Оле удаётся раскрыть их иначе через бытовые метафоры и на простых жизненных примерах. Костино скептически настроенное сознание Оля смогла перепрограммировать - посмотрим, сможет ли она открыть глаза вам. Пишите нам, что вы думаете об этом выпуске: 180@brainstorm.fm IG: @anyakovaleva TG: t-do.ru/turn180degrees www.instagram.com/anyakovaleva/ and a link to Telegram i.e. https:/t-do.ru/turn180degrees
Спонсор сегодняшнего выпуска - Daniel Wellington! У них проходит крутая акция, приуроченная к 23 февраля и 8 марта! Уже с 11 февраля можно купить подарочные наборы со скидкой 10%, а по нашему промокоду 180DW можно получить дополнительную скидку в 15%!Все подробности акции по ссылке: https://dw.social/6oWpeSTOqА ещё наш промокод работает и при покупке оффлайн, не благодарите!А теперь к выпуску, он получился просто космическим. Мы так часто обращаемся к теме перемен и постоянно возникающей потребности что-то перепридумать или изменить. Но ещё ни разу мы не смотрели на теоретическую составляющую этого процесса. И вот настал момент, когда мы сможем разложить всё по полочкам.У нас в гостях невероятная Оля Полищук - коуч и фасилитатор. У вас вскружилась голова от этих терминов? Не пугайтесь, мы их подробно разберём в выпуске, а заодно покопаемся в таких процессах как выгорание, поиск себя, планирование, повышение эффективности. Вам может показаться, что все эти слова уже давно обесценились миллионами статей и курсов в интернете, но Оле удаётся раскрыть их иначе через бытовые метафоры и на простых жизненных примерах.Костино скептически настроенное сознание Оля смогла перепрограммировать - посмотрим, сможет ли она открыть глаза вам.Пишите нам, что вы думаете об этом выпуске:180@brainstorm.fmIG: @anyakovaleva
De senaste åren har sociala medier varit ett självklart val för många startups och nya varumärken för att nå ut. Sociala medier har möjliggjort att även små bolag på ett kostnadseffektivt sätt kan marknadsföra sig och nå potentiella kunder världen över. Men hur är det egentligen idag, går det att bygga ett globalt bolag genom dessa kanaler precis som Daniel Wellington och andra success stories gjorde för ett antal år sedan? Och om inte, vad är annorlunda idag och hur ska man tänka? I det här avsnittet av Bara Business pratar vi om marknadsföring i sociala medier. Hur skapar du en strategi och en tydlig målgrupp du kan rikta dina inlägg och kampanjer mot? Och går det ens att nå ut om du inte köper räckvidd idag? Veckans gäst: Julia Wrede Grundare & VD Gravel. See acast.com/privacy for privacy and opt-out information.
Trò Chuyện Cùng Hana's Lexis - Talk With Hana's Lexis - WAVES
Hãy tải ngay ứng dụng Waves để cập nhật những tập podcast mới nhất và có những trải nghiệm miễn phí tuyệt vời nhất: iOS: https://apps.apple.com/gb/app/waves-podcast-player/id1492378044 Android: https://play.google.com/store/apps/details?id=com.waves8.app Tạm Biệt YOUTUBE Sóng Gió của 2019 | UnBox Quà từ Người Thương | Giveaway Daniel Wellington Chơi Tết Hi Yo!Trong tập này mị có vài lời thật lòng để kết lại năm cũ khi mở quà của các nuii thân thương gửi qua nhân sn mị. Các nuii chớ lo, người iu nhau sẽ trở về với nhau, nên nuii nào còn lạc lối thì hãy mau join group (https://www.facebook.com/groups/hanaslexis) nhé. Youtube thị phi này thiết nghĩ dừng chân ghé thăm bấy lâu là đủ?Love,Hana Kênh podcast Talk With Hana's Lexis được cung cấp bởi kênh YouTube Hana's Lexis và mang đến dưới dạng podcast bởi Waves.Link video gốc: https://www.youtube.com/watch?v=ExJBQOL996s © Bản quyền thuộc về Hana's Lexis © Copyright by về Hana's LexisWebsite: http://www.waves8.com Facebook: https://www.facebook.com/WavesVietnamNếu bạn là một Youtuber muốn chuyển đổi chương trình của bạn thành podcast, hãy liên hệ với hello@waves8.com nhé.
This week Craig & Lee talk about the opening of Apple’s massive store at CF Toronto Eaton Centre, bespoke tailoring trend at Brenton & Co, the opening of the St. John flagship on Toronto’s Mink Mile and watchmaker Daniel Wellington’s entrance into the Canadian marketplace with plans for a national expansion.Retail Insider Podcast is available on Apple Podcasts, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.Sponsored by Oberfeld Snowcap: Founded 40 years ago, Oberfeld Snowcap is a full-service real estate and retail advisory firm that focuses on retail tenant representation, strategic planning, property and project leasing, as well as real estate investment sales.Discussed this episode:Apple Opens Massive Store at CF Toronto Eaton Centre [Photos]Unique Bespoke Tailor ‘Brenton & Co’ Opens Yorkville StorefrontSt. John Flagship Store Opening Indicates Confidence in Toronto’s ‘Mink Mile’ [Photos]Swedish Watch Brand 'Daniel Wellington' Opens 1st Standalone Canadian Store [Photos] Subscribe, Rate, and Review our Retail Insider Podcast!Follow Craig:LinkedIn Instagram TwitterFollow Retail Insider:LinkedIn Facebook Twitter InstagramListen & Subscribe:Apple PodcastsSpotifyOvercastStitcherGoogle PlayShare your thoughts!Drop us a line at Craig@Retail-Insider.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show!
This week Craig & Lee talk about the opening of Apple's massive store at CF Toronto Eaton Centre, bespoke tailoring trend at Brenton & Co, the opening of the St. John flagship on Toronto's Mink Mile and watchmaker Daniel Wellington's entrance into the Canadian marketplace with plans for a national expansion.Retail Insider Podcast is available on Apple Podcasts, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.Sponsored by Oberfeld Snowcap: Founded 40 years ago, Oberfeld Snowcap is a full-service real estate and retail advisory firm that focuses on retail tenant representation, strategic planning, property and project leasing, as well as real estate investment sales.Discussed this episode:Apple Opens Massive Store at CF Toronto Eaton Centre [Photos]Unique Bespoke Tailor ‘Brenton & Co' Opens Yorkville StorefrontSt. John Flagship Store Opening Indicates Confidence in Toronto's ‘Mink Mile' [Photos]Swedish Watch Brand 'Daniel Wellington' Opens 1st Standalone Canadian Store [Photos] Subscribe, Rate, and Review our Retail Insider Podcast!Follow Craig:LinkedIn Instagram TwitterFollow Retail Insider:LinkedIn Facebook Twitter InstagramListen & Subscribe:Apple PodcastsSpotifyOvercastStitcherGoogle PlayShare your thoughts!Drop us a line at Craig@Retail-Insider.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show!
Спонсор этого выпуска - шведский бренд часов Daniel Wellington. По промокоду 180GRADUSOV вы получите скидку в 15% на все товары как на официальном сайте, так и в магазинах в Москве, Санкт-Петербурге и Екатеринбурге. Промокод суммируется со всеми акциями и действует до 1.04.2020 года.Сайт: https://dw.social/b74VmqnqbХотим сказать большое спасибо всем слушателям - наш подкаст был выбран Apple как один из лучших подкастов 2019 года!Сегодняшнее интервью с Евгенией Качаловой - основательницей сети винных баров “Винный базар”. За 6 лет она создала ресторанный холдинг, хотя никогда не мечтала о собственном бизнесе. Свою роль в этом сыграла череда случайных событий, но важно ведь то, что к моменту их возникновения наша героиня была готова сделать решительный шаг в неизвестность.Евгения попробовала себя в разных сферах, искала своё место и в баскетбольном клубе, и в студии при продакшне, и в банке, но по-настоящему раскрылась, открыв своё дело и уйдя с любимой работы в винном бутике. Чего стоит этот переход? Как справиться с давлением извне? Как выстроить отношения с инвесторами и сотрудниками? Как перестроить своё мышление на строительство сети? Кому не подойдёт ресторанный бизнес?Обо всём этом и о том, почему личный инстаграм может обернуться личным врагом начинающего предпринимателя, мы поговорили с Евгенией.Пишите нам:180@brainstorm.fmIG: @anyakovalevaTG: 180 градусов
Всем привет! Хочу начать со слов благодарности: спасибо, что слушаете, делитесь этим подкастом, нас зафичерили в Apple в раздел “Новое и интересное” - так здорово осознавать, что делаешь что-то полезное. Пишите отзывы, пишите мне - давайте учиться вместе! А ещё отличная новость, у “Мамакаста” появились спонсорские интеграции! Спонсором сегодняшнего выпуска стал шведский бренд часов и аксессуаров Daniel Wellington. Впереди столько праздников, поэтому самое время побаловать себя и близких подарками. С промокодом МАМА15 это будет сделать ещё проще - он даёт 15% скидку на весь ассортимент DW как при покупке через официальный сайт, так и в магазинах в Москве, Санкт-Петербурге и Екатеринбурге. Приятный бонус: промокод МАМА15 суммируется со всеми акциями и действует до 15 января 2020 года! Официальный сайт: https://dw.social/YkoVfaci4 #DanielWellington #DWinRussia А что же по выпуску? Давно наблюдаю за инстаграмом Милы Левчук и наконец-то смогла с ней поговорить. Автор концепции женского достоинства, блогер с миллионами подписчиков и последователей - она, кажется, прекрасный пример мамы, которая прекрасно справляется с ролью родителя, не забывая при этом про свои собственные потребности. Интересная мысль, которая крутилась в моей голове, но никак не могла обрести форму: если в самолёте происходит разгерметизация салона, то сначала взрослый должен обеспечить кислородной маской себя, а потом ребёнка. И это разумно. Так почему в жизни мы забываем об этом? Если вся энергия мамы уйдёт только на ребёнка и ещё 100500 дел, то всем будет только хуже от этого. Не забывайте про себя! Пишите мне, я всегда на связи: annekovaleva@gmail.com
Fredrik och Martin Krieg är grundarna bakom Treat Cocktails and Food, en mat och dryck upplevelse som bland annat landat kunder som Rebecca Stella och Daniel Wellington. Men vägen dit har varit allt annat en spikrak. I veckans avsnitt berättar de öppet om ett av deras största gig som kostade dem både sina personliga besparingar och relationer och lärdomarna som kom från att behöva bygga upp företaget på nytt igen. Support till showen http://supporter.acast.com/karriarskontraktet. See acast.com/privacy for privacy and opt-out information.
Originating from Los Angeles, Casey Baer is a nineteen-year-old pop recording artist charting her own course with honest lyrics and powerful vocals. A year in the making, Casey’s first single, “Greatest Mistake,” was a first look of what’s to come in the young artist’s career. Produced and co-written by Grammy-nominated producer, Dru Decaro, ‘Greatest Mistake’ serves as her first in many unapologetic takes on her formative years. Her latest single, “Hold On,” brings a summertime feel to her growing portfolio of teenage pop anthems. The song caught the music industry’s attention and earned her an official remix by the EDM producer duo, twoDB. Through her music and engaging content, Casey has reached 250,000 music streams and grown her audience to over 50,000 across platforms in just under one year. She has worked with brands such as Daniel Wellington, Skullcandy, Blue Microphone, Crocs, and Revolve. She has also received media coverage from KTLA, Tiger Beat, Trending All Day, Music Insider, Action Magazine, Pop Culturalist, Famous Birthdays, and several others. Casey is often found performing her music at venues across Los Angeles and at conventions such as NY Music Expo and Playlist Live.
Sa Ognjenom Vukovićem smo razgovarali o tome "kako pokidati u dvadesetim godinama, da li će internet sprečiti odliv mozgova iz Srbije, kako funkcioniše online prodaja i shop, da li se dropshipping i dalje isplati, itd. " Intervju je snimljen u prostorijama hotela City Savoy (Cetinjska 3, Stari Grad, 11000 Beograd, Srbija) http://www.hotelcitysavoy.com ____________ Autori: Sagovornik: Marko Pajić Video produkcija: Aleksandar Sretković ____________ Ognjen Vuković se bavi implementacijom marketing sistema i optimizacijom marketing procesa. Radio je sa brednovima poput General Electric, GymShark, Daniel Wellington, AppSumo. Više od 10 samostalnih e-commerce projekata iza sebe. Trenutno radi na sopstvenom subscription servisu Barcode i radi kao konsultant za dva tehnološka startapa iz San Francisca i Tel Aviva. ___________ Ognjen Vuković linkovi: FB: https://www.facebook.com/ognjen.vukovic.104 LI: https://www.linkedin.com/in/ognjenvukovicofficial/ ____________ Pratite nas na društvenim mrežama i obavezno SUBSCRIBE! Stepenicama Uspeha Linkovi: FB: https://www.facebook.com/stepenicamauspeha TW: https://twitter.com/SUspeha IG: https://www.instagram.com/stepenicamauspeha #StepenicamaUspeha #odlivmozgova #OgnjenVukovic #ecommerce #dropshipping
Kristian and Nick is talking about the difference between an ambassador and influencer. They give an example with Daniel Wellington and how they have used influencers to grow their business.
Daniel Näsman is the Global head of IT Development at Daniel Wellington, a Swedish watch and luxury brand who were the fastest growing company in Europe in 2017, and have a 3 year growth of over 4500%. Plus he shares his tips for dealing with page speed! This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Sekitar 3-5 tahun yang lalu, kita cukup dihebohkan dengan design jam tangan dari Daniel Wellington. Ezra Satria adalah Co-Founder dari The Watch Co, perusahaan yang membawa Daniel Wellington pertama kali ke Indonesia. Dalam episode podcast ke-23 kali ini kita akan mendengarkan perjalanan The Watch Co sejak pertama kali dibuat, Inspirasi dibaliknya, dan mengenal lebih dalam tentang sosok pribadi dari Co-Founder The Watch Co.
Vi har tagit del av Daniel Wellington-grundaren Filip Tysanders vittnesmål i svensk domstol. Där får vi en inblick i hur han byggde sitt succébolag från prototyp till över 2 miljarder kronor i omsättning. Fredrik och Sven gör en specialpodd om den tystlåtne entreprenörens stora succé. See acast.com/privacy for privacy and opt-out information.
Millie and Sophie chat about navigating their careers from university to where they are now. Find them on socials @millie_cotton @sophiemilner_fs This episode is sponsored by Daniel Wellington. For 15% off DW, enter 'KEEPINGITCANDID' at checkout. You can shop here: https://bit.ly/2XwogeU
Klockimperiet och succésagan Daniel Wellington har växt enormt för varje år. Nu har bolaget för första gången minskad omsättning och vinst, Di Digitals reporter Fredrik Björkman berättar varför. Facebook ska lösa betalningar i utvecklingsländer genom en egen kryptovaluta, men utmanas av ett Örebrobolag som kör vidare med Fiatpengar. Dessutom har reporter Jonas Leijonhufvud träffat Creandum som stängt en rekordfond. See acast.com/privacy for privacy and opt-out information.
I år var vi på plats och poddade direkt med olika talare! Vi pratade med Scania om att skapa missions och för sina team, Daniel Wellington om att korta laddningstider för behålla kunder, Tobbes sågning av Agila Coacher, Henrik Knibergs tal om 5000 buggar, Anders om liberating structures, en triad från Avanza, Kimberly om SAFe samt Jagge som är arrangör av Agila Sverige!
Daniel Wellington har väl knappast gått någon förbi. Klockföretaget har idag även en stor IT-avdelning där dagens gäst verkar. Daniel Näsman är Global Head of IT Development och pratar om hur det har varit att komma in som ny ledare i organisationen. Vad ska man tänka på för att skapa duktiga ledare och hur kan man hela tiden utvecklas som ledare. Daniel pratar också om hur de arbetar för att lyckas med sin IT-rekrytering och hur de erbjuder olika tekniker. Avslutningsvis får vi också höra om två ämnen Daniel brinner lite extra för, nämligen Esport och jämställdhet i IT-branschen. Tack för att du lyssnar på Teckrekpodden! Är ditt företag i behov av IT-kompetens, hör av dig till cj@ants.se eller läs mer om hur vi arbetar på ants.se Följ oss på Linkedin, Facebook och Instagram
Vi går igenom hur Daniel Wellington startades och hur de använde sociala medier som marknadsföring långt före alla andra företag. Vi går sedan över och pratar om hur tech delen av Daniel Wellington föddes. Daniel Wellington har valt att satsa helt på serverless i AWS vilket är en väldigt spännande resa. Vi går igenom hur de har satt upp sin organisation och hur de tänker när det gäller att skapa Agila team. Vi pratar även utmaningen om att stödja en global organisation.
Bikram Singh started his fashion journey in 2013 with Turban Inc. Since that time, he has collaborated with some of the top fashion icons and companies such as Daniel Wellington. He has taken part in several fashion shows around the globe and has been included in blogs and media content covering Sikhs in fashion.Bikram joined me in the New York studio to chat about his journey as a fashion model - it was great hearing about his experiences in the industry and also learning about his outfit game and fashion insight. Bikram also shared upcoming projects he’s working on, such as a monthly South Asian Fashion Meet Up in NYC, where Bikram shares his story in fashion and hosts a photoshoot for those looking to get into modeling/fashion.We also talked about other fun things - Bikram’s experiences as a working professional in the finance and business industry and his goal to possibly retire early by leveraging the FIRE (Financial Independence, Retire Early) movement, what it’s like being a dholi at Punjabi wedding receptions, and how he would enjoy playing the villain in films.
What does it take to build a brand in a crowded market? In today's episode we chat with Steve Trayner about his journey of building brands in the clothings industry. Now he helps other brands find their identity, message, and audience to grow their business and influence the world. Steve founded The Barbarian Agency and Great George Watches. He shares the story of how he and his team built these brands and the lessons they learned along the way.Now Steve and his wife Rhema have founded a Revive NYC and LA to help re-imagine how the church in the America can bring back community and deep relationships. They are helping the church remember the local communities and people that they serve.In today's episode we also chat about: the church in America, building businesses, learning as you go, brand consulting, understanding the vision, and more.Recommended Reading: Blue Ocean StrategyToday's episode is sponsored by Mighty Travels and OpportunityInChina.comMore about Steve TraynerSteve has been building brands, strategies, and communications for the better part of 10 years. Working with the likes of Nike, Mini, Stutterheim, Daniel Wellington, Barney’s, Nordstrom, startups, and everything in between. He has learned the ins and outs of the communication, sales strategy and the growth processes working in executive and directorial roles throughout Sydney, Los Angeles, and New York.Barbarian is a relationally based, legacy-centric, strategic agency, open to projects that run the gamut of market growth for brands seeking an insight into building quality momentum that actually works. Critically engaging through thoughtful research and exploration, Barbarian creates clear messages, roadmaps, and form through the right strategy to execute validated growth. Whether it’s sales strategy for multi-national brand or social media influencer alignment, product merchandising, trade show engagement, retail development and cultural ventures, their goal is always the same; produce exceptional work that seamlessly aligns strategy, concept, and execution.Most importantly, Steve is dad to 2 amazing little girls, husband to 1 amazing woman in New York City.
Influencer Marketing für Unternehmen und Content Creator | von INFLUENTLY mit Mohamad Chouchi |
Benedikt ist Account Executive Manager bei InfluencerDB und zuständig für mehr als 60 Neukunden mit einem Volumen von mehr als 300.000 € für die Dachregion Frankreich und Skandinavien. Mit seinem Marketingteam hilft die InfluencerDB Startups und Konzernen dabei, Influencer-Marketing erfolgreich in ihre Marketingstrategie zu integrieren. Mit InfluencerDB könnt ihr als Unternehmen / Startup sehr schnell und super easy die relevanten Influencer für euch überprüfen, um die Relevanz einer Kooperation für euch festlegen zu können. Die Podcastfolge solltet ihr euch bis zum Ende anhören. Benedikt und Mona, die für das Marketing bei InfluencerDB verantwortlich sind, haben ein großes Überraschungsgeschenk für euch als Influently-Podcasthörer. Unter anderem gehen wir auf folgende Fragen ein: - Wie weit sind Konzerne in Bezug auf Influencer-Marketing? - Wie erreiche ich reichweitenstarke Influencer? - Wie gehen Brands wie C&A, H&M, Daniel Wellington und Foodspring vor, um erfolgreiche Kampagnen aufzubauen? - Wie kann ich durch die Zusammenarbeit mit Influencern Conversion erzielen? - Welche erfolgreiche Kampagne hat Barbour mit Novalanalove umgesetzt? - Wonach kann ich mich als Unternehmen richten, bevor ich eine Entscheidung treffe, mit Influencern zu arbeiten? - Wann kann ich als Unternehmen entscheiden, ob Influencer-Marketing für mich funktioniert oder nicht? - Welche Maßnahmen können wir gemeinsam ergreifen, um Influencer-Marketing im Marketingmix etablieren zu können? - Mehr dazu in der Podcastfolge jetzt reinhören - Unsere Bitte: Wenn dir diese Folge gefallen hat, hinterlasse uns bitte eine 5-Sterne-Bewertung, ein Feedback auf iTunes und
Vad är Kayt – klocksuccén Daniel Wellingtons hemliga projekt som vi avslöjade tidigare i veckan? Det vill ingen svara på. Men vi har grävt vidare.Efter ett tips från en uppmärksam läsare har vår reporter Erik Wisterberg svaret. I 60 sidor av programmeringskod hittade han ledtrådarna. Sen bytte Daniel Wellington ut sajten.I veckans podd snackar vi också om hur våra barn är en guldgruva på Youtube och Apotea-grundarens skogsinvesteringar. See acast.com/privacy for privacy and opt-out information.
Épisode 106 : "La vérité, c'est les autres..." disait le psychologue américain Robert Cialdini qui a théorisé le principe de la preuve sociale. La preuve sociale est un principe de psychologie sociale, aussi connue en anthropologie ou sociologie. Selon ce principe, un individu ne sachant quoi faire ou quoi penser, aura tendance à adopter le comportement ou le point de vue d'autres personnes. Par exemple : entre un restaurant vide et un restaurant plein, lequel choisirez-vous ? Celui où tout le monde va, c'est sa la preuve sociale... La science joue un rôle clé dans le marketing, en particulier la science de la psychologie. Et aujourd’hui on va discuter ensemble de la preuve sociale. La Social proof. Qu’est ce que le principe de preuve sociale ? La preuve sociale est un principe de psychologie sociale. Selon ce principe, un individu ne sachant quoi faire ou quoi penser, aura tendance à adopter le comportement ou le point de vue d'autres personnes. Si le sujet vous intéresse on vous invite à creuser les travaux de Robert Cialdini, un psychologue américain. Il a écrit en 1984 un livre qui s’appelle « Influence et manipulation ». C’est lui premier qui évoque le principe de « social proof ». « Habituellement, quand un grand nombre de gens fait quelque chose, c'est que c'est la meilleure chose à faire. La preuve sociale représente un raccourci commode. Par exemple, on considère souvent qu'un restaurant achalandé est un bon restaurant. Inversement, un restaurant désert est considéré comme désagréable. »ersonnes patientant devant une pizzeria devant laquelle il y aurait parisienne. La file d’attente incite à découvrir ce qui vaut la peine d’attendre. Considérez la preuve social d’une file de 50 personnes pour le monde numérique serait le lancement de Spotify ou de gmail avec les mémorables listes d’attentes et principe de parrainages pour accéder aux services. Dans son étude le psychologue Robert Cialdini explique qu’un restaurant a augmenté les ventes de certain plats de 20% simplement en les présentant comme «nos articles les plus populaires». La social proof fonctionne également sur notre subconscient - c'est la raison pour laquelle les séries humoristiques utilisent souvent des rires enregistrés. Les gens rient davantage quand ils entendant les autres rire . —— ##5 Types de social proof différents## ##La preuve sociale de l’expert## Un expert de votre secteur recommande vos produits ou services ou est associé à votre marque. Collaborer avec des experts pour produire du contenu sur vos réseaux sociaux On peut imaginer inviter des experts sur un live Facebook ou Instagram. Co-produire une étude, une infographie. Invitez des experts à reprendre vos médias sociaux Demander à des experts du secteur de prendre en charge vos profils de médias sociaux peut être un excellent moyen de tirer parti de leur influence. Par exemple, lorsqu'un expert s'empare de votre compte Instagram pour publier un contenu éducatif, raconter Instagram ou se mettre en ligne, les personnes qui la connaissent aimeront peut-être davantage votre marque, car sa présence sur vos réseaux sociaux les influence positivement. La meilleure partie de ces collaborations est qu’elles constituent souvent une situation gagnant-gagnant, car les experts de l’industrie tirent également parti des avantages qu’ils obtiennent pour atteindre votre public. ##La sagesse de la foule## Ce type de preuve sociale survient lorsqu'un groupe important de personnes approuve votre marque. Exemples: avoir des milliers de clients ou des millions d'adeptes sur vos profils de médias sociaux. Vanity metrics mais pas que…. Si votre clientèle est importante, vous pouvez mentionner la taille de votre clientèle dans votre profil bio.Lorsque les gens voient que beaucoup d’autres utilisent votre produit, ils ont probablement une première impression positive de votre produit. Exemple avec Hubspot qui pendant un peu plus de 2 ans comptabilisait le nombre de client sur son profil Insta. Outre la taille de votre clientèle, voici quelques statistiques que vous pourriez mentionner: Nombre de pays desservis par votre société ou vos clients (par exemple, dans plus de 100 pays) Nombre de produits vendus chaque jour, semaine, mois ou année (par exemple, 100 chambres réservées par semaine) Nombre de recommandations données (par exemple, plus de 100 évaluations 5 étoiles sur TripAdvisor) Partager les jalons Un autre moyen rapide de créer une preuve sociale consiste à exprimer votre gratitude envers les jalons de votre utilisateur ou de vos abonnés. L’atteinte des jalons est une occasion amusante de célébrer et de remercier les personnes qui vous ont aidé à atteindre cet objectif. X utilisateurs, 5ème anniversaire… ##La preuve social de l’utilisateur## La preuve sociale de l'utilisateur se produit lorsque vos utilisateurs actuels recommandent vos produits et services en fonction de leurs expériences avec votre marque. Exemples: louanges sur les réseaux sociaux ou évaluations positives sur les sites de critiques. Stratégie d’UGC Branded hashtag. Repartage de contenu / avis / photos de clients. Suivre de près les sites d’avis : TripAdvisor, google, Facebook recommandation Encouragez les clients à laisser une bonne note sur votre page Facebook Une étude réalisée par G / O Digital 80% des gens ont déclaré qu'ils seraient plus enclins à acheter s'ils voyaient des critiques positives des utilisateurs sur la page Facebook de la société. ##La preuve social de la célébrité## Mirco influenceurs Le marketing d'influence peut être un moyen rentable d'obtenir des preuves sociales de célébrités. En raison de leur influence sur les médias sociaux, ces micro influenceurs sont souvent considérées comme des célébrités. Lorsque les autres les voient avec un produit particulier, ils transfèrent les attributs positifs qu’ils voient dans ces «célébrités» jusqu’au produit. Exemple avec Daniel Wellington. Ambassadeur de marque ##La preuve sociale de la certification## La certification sur les réseaux sociaux Facebook, Twitter… crédibilise votre marque, atteste de votre sérieux. . . . Le Super Daily est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence de content marketing et social media basée à Lyon. Nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Contact : bonjour@supernatifs.com
MIT INSTAGRAM DEINE BRAND AUFBAUEN! Ob Marken wie Kapten & Son, Daniel Wellington und Co. - sie alle nutzen Instagram und keine traditionellen Printmedien mehr, um zu werben. Selbst als Athlet kann man sich heutzutage mithilfe von Instagram vermarkten, um Sponsoren an den Land zu ziehen. Kann das wirklich funktioniert und wenn ja, WIE? Das thematisieren wir in der neuen Folge #DieSocialMediaWahrheit. Ihr möchtet mehr über uns erfahren? Dann folgt uns auch auf Instagram: https://www.instagram.com/taminaschuster/ https://www.instagram.com/raviwalia/ PS: Wir würden uns riesig freuen, wenn ihr uns auf iTunes ein paar Bewertungen dalasst. :-)
Influencer Marketing für Unternehmen und Content Creator | von INFLUENTLY mit Mohamad Chouchi |
Daniel Wellington ist auf Instagram bekannt als der Armbanduhrenproduzent, bei dem jeder kaufen möchten. 2014 hat Daniel Wellington damit begonnen, mit Content Creators zu kooperieren, um sich als globale Brand etablieren zu können. Um ihre Brand Awareness stärken zu können, hat das Unternehmen von Anfang an den Fokus auf Instagram, Facebook und Pinterest gelegt. Durch diese Kombination hat es nicht nur seine speziellen Hashtags etablieren, sondern auch bis heute mehr als 4,3 Millionen Abonnenten für sich gewinnen können. Bis heute wurden mehr als 800 000 Fotos und Videos geteilt, was in einem Jahr zu einer Profitsteigerung von 214 % geführt hat. In der nächsten Folge sprechen wir über eine genauso erfolgreiche Kampagne, für die viel weniger Budget eingesetzt wurde. - Mehr dazu in der Podcast folge jetzt reinhören - Unsere Bitte: Wenn dir diese Folge gefallen hat, hinterlasse uns bitte eine 5-Sterne-Bewertung, ein Feedback auf iTunes und
Наш гость — Ирина Шмидт, специалист по продвижению ВКонтакте. В прошлом тренер и автор курсов тренинг-центра 1day1step и редактор клиентского сообщества «Церебро Таргет», а сейчас — соучредитель проекта «Воронки продаж в мессенджерах». Говорим о продвижении через мессенджеры и работе с рассылками ВКонтакте, а также о способах вовлечения и работе с аудиторией. В выпуске: — Как настраивать автоматические воронки и как считать результаты. — Выбор и настройка сервиса для авто-рассылок. — Как сформировать базу подписчиков рассылки с бюджетом и без него. — Welcome-серия и лид-магнит: как начать общаться с подписчиками. — Типичные ошибки при продаже через рассылки. Как их избежать. — Как правильно сегментировать ЦА через рассылку. Лучше иметь одну рассылку на 500 человек или 5 рассылок на 100? — Какие боли SMM-специалиста и таргетолога можно отработать через использование инструмента рассылок. — Внедрение ботов и умная лента ВК: стратегии коммуникации с пользователями. — Как правильно персонализировать рассылку и не превратить её в спам. — Самые простые и самые любопытные рассылки для читателя. — Что делать, если запущенная рассылка-серия подошла к логическому завершению. Полезные ссылки: — Сравнение сервисов рассылок: https://goo.gl/QZv5ZB — Как внедрить рассылки в свой бизнес: https://vk.com/wall-160287920_194 — Правила рассылок ВКонтакте: https://vk.com/wall-160287920_12 Спонсор выпуска — шведский бренд часов Daniel Wellington. Классический минималистичный дизайн, сменные ремешки, гарантия, бесплатная экспресс-доставка и возврат: используйте промо-код NEXTMEDIA для получения 15% скидки при покупке на официальном сайте www.danielwellington.com/. Музыка для подкаста: Lee Rosevere, Broke for Free.
SHOW NOTES:We’re a quarter of the way through 100–episode 25 of the #RunWithTobe podcast! This week, we sit down with experienced photographer and marketer Can (John) Ahtam. He’s previously worked with Daniel Wellington, Coke and Sperry, and he’s even been featured in Mashable. He also talks simplicity, which is his outlook on life and his attitude towards photography.IN THIS EPISODE WE DISCUSS:How Can got into photographyThe difference between social media marketing and marketing in the corporate worldSimplicity: Can’s philosophy behind life and his approach to photographyCreating a personal brand and being an accidental influencerCollaborating with Nick Cannon and Saved by the MaxRESOURCES AND LINKS:Find Can: YouTube and InstagramCan and Saved by the MaxPortraitMeet on Instagram See acast.com/privacy for privacy and opt-out information.
When we decided to do a podcast, having Om on as an early guest was a no-brainer. He's probably best known to most people as the founder of GigaOm, one of the original tech blogs, but he's also written for nearly every outlet of note you can imagine, including the Wall Street Journal, the New Yorker, Forbes, and more. The guy is incredibly smart and thoughtful, without an ounce of pretension. But at the same time, he's got killer taste and a good sense of humor to balance everything out. In this episode, your host Stephen Pulvirent and HODINKEE Founder and CEO Ben Clymer sit down with Om for a conversation about watches, photography, journalism, and much more. Enjoy. Show Notes (1:42) Om's blog GigaOm (8:04) The Nomos Zurich (9:07) The Seiko Presage line (10:17) HODINKEE's Ochs Und Junior coverage (11:25) The Ochs & Junior Moonphase HODINKEE Edition (14:58) Kendall Jenner Daniel Wellington Ad (15:20) Stephen on Daniel Wellington's business model (16:28) Ben's HODINKEE Magazine Vol. 2 cover story (25:55) Seiko 9F 25th Anniversary Limited Edition (27:45) The Longines VHP (35:53) Leica M10 (39:00) Really Right Stuff tripods (39:25) Leica SL (39:58) Konica Big Mini (40:12) Fuji X100 (47:48) Speake Marin watches (48:45) Movado Bold, black dial (50:25) Ben's Patek 2526 (51:09) The Tag Heuer Limited Edition Carrera Skipper for HODINKEE (51:23) Bradley Price and Autodromo
Vi har tagit del av Daniel Wellington-grundaren Filip Tysanders vittnesmål i svensk domstol. Där får vi en inblick i hur han byggde sitt succébolag från prototyp till över 2 miljarder kronor i omsättning. Fredrik och Sven gör en specialpodd om den tystlåtne entreprenörens stora succé. See acast.com/privacy for privacy and opt-out information.
Janka er skikkelig flau over en hendelse på postkontoret, vi har ekskjæreste trøbbel og Marte deler sin liggeliste. #annonse PS! Episoden er sponset av Daniel Wellington. Gå inn på www.danielwellington.com/no/jankaogmarte og sjekk ut våre klokkefavoritter. Du får 15% rabatt i nettbutikk og butikk om du bruker koden JANKAOGMARTE For information regarding your data privacy, visit acast.com/privacy
Janka & Marte har møtt John Carew på Elle-fest, det blir trekantdrama og Marte har fullstendig panikk av sladreblad overskrifter. #annonse PS! Episoden er sponset av Daniel Wellington. Gå inn på www.danielwellington.com/no/jankaogmarte og sjekk ut våre klokkefavoritter. Du får 15% rabatt i nettbutikk og butikk om du bruker koden JANKAOGMARTE For information regarding your data privacy, visit acast.com/privacy
Janka er i ferd med å møte veggen, vi har update på datingen til Marte OG vi ønsker oss mindre kos og mer sex. PS! Episoden er sponset av Daniel Wellington. Gå inn på www.danielwellington.com/no/jankaogmarte og sjekk ut våre klokkefavoritter. Du får 15% rabatt i nettbutikk og butikk om du bruker koden JANKAOGMARTE For information regarding your data privacy, visit acast.com/privacy
Kropp er topp og jævlig vanskelig! Janka og Marte dedikerer en hel episode til kropp og snakker om vanskelig forhold til kropp, hengepupper og operasjoner. Også har Janka faket rumpemuskler i årevis!! PS! Episoden er sponset av Daniel Wellington. Gå inn på www.danielwellington.com/no/jankaogmarte og sjekk ut våre klokkefavoritter. Du får 15% rabatt i nettbutikk og butikk om du bruker koden JANKAOGMARTE For information regarding your data privacy, visit acast.com/privacy
Esther Clark is a Minnesota based artist and designer specializing in illustration and calligraphy. Her work is delicate and detailed, organic and elegant…inspired by the simple natural beauty of nature. Many of her pieces feature mixed materials like paper, vellum and fabric. She has worked with brands such as Daniel Wellington, Squarespace, and Gaston Luga as she continues to follow her passion for stationery, logo design and branding. So welcome to the podcast, Esther Clark!
Esther Clark is a Minnesota based artist and designer specializing in illustration and calligraphy. Her work is delicate and detailed, organic and elegant…inspired by the simple natural beauty of nature. Many of her pieces feature mixed materials like paper, vellum and fabric. She has worked with brands such as Daniel Wellington, Squarespace, and Gaston Luga as she continues to follow her passion for stationery, logo design and branding. So welcome to the podcast, Esther Clark!
Lisa Hartikainen är tjejen som gjort raketkarriär. Idag är hon Head of Employer Branding på Tieto, bara två år efter hon avslutade personalvetarprogrammet på Linköpings Universitet. I det här avsnittet diskuterar vi hur hon hamnade i sin nuvarande roll efter att ha börjat sin karriär på Daniel Wellington, precis innan det företaget blev riktigt stort. Genom sin roll har Lisa stor insikt i Employer Branding, ett begrepp som börjar bli allt vanligare, men som få företag verkligen förstår. Under samtalet diskuterar vi bland annat vikten av Employer Branding och hur man på ett trovärdigt sätt kan berätta om sin organisation, men också hur man kan hantera krockar med marknadsavdelningarnas brandingstrategi.
Receive 15% off any Daniel Wellington purchase at danielwellington.com/stylesuccesspod and enter STYLESUCCESS at checkout. Here's a quick recap! Now that we've officially kicked off the holiday season, Mallory's sharing her 5 favorite tricks to looking festive without spending a lot of time. Sound too good to be true? Just because you want to look festive, it doesn't mean you need to spend hours and hours to accomplish that! These are 'tricks' Mallory uses herself, as well as with clients, to add that festive vibe to any look in just minutes. Mallory's favorite matte red lipstick Mallory's favorite long wear red Find out more about Mallory at www.mallorysills.com Apply for your complimentary consultation at bit.ly/stylechatwithmal Email your style questions for a chance to have them answered on the show at: stylesuccesspodcast@gmail.com
I veckans avsnitt bjuder Stefan Lundell och Olle Aronsson på en e-handelsspecial. Vad snackar investerarna om? Vilka bolag inom e-handeln i Europa ligger längst fram? Vi bjuder dessutom på ett rykande färskt avslöjande om H&M. See acast.com/privacy for privacy and opt-out information.
I detta avsnitt reser Simon till Hong Kong och träffar Karin Brock, APAC manager för framgångssagan Daniel Wellington. Karin har trots sin unga ålder ett rejält CV med befattningar såsom affärsutvecklare på RNB och Global Sales Responsible på IKEA. Funderar ni på hur det är att jobba inom Retail branschen? Hur lyckas man knipa jobbet hos det hetaste klocktillverkaren i sociala medier?
I detta avsnitt dyker vi in i den så kallade "Daniel Wellington"-strategin på Instagram och hur andra modebolag kan inspireras av detta. 1,5 miljarder kronor i omsättning talar sitt tydliga språk - värt att testa? Av Anton Johansson & Sophie Soop.
このページをウェブブラウザで見る: リンク 今回のB-sideはbackspace.fm的には初の試みである結花さんメインMCによるガールズトークです。ゲストはYelpの中澤理香さん。理香さんは以前にもbackspace.fmのゲストに出ていただき面白い話をしていただいているので、面白かったら過去エピソードもおススメです。(ep82, ep41) ちなみに現在Yelpさんがbackspace.fmリスナー限定のイベントを企画してくれています。ぜひこのポッドキャストを聞いていて都合がつく方は参加してみてください！backspace.fm的イベントも検討中です。ぜひオフ会的に盛り上がってください！詳しい情報はこちらから↓ Yelp×backspace.fm リスナー集まれ！オフ会！、 新宿区 イベント Yelp 今日のネタ #ilooklikeanengineer: アメリカで話題になった、女性やマイノリティのエンジニアのハッシュタグ Everlane: SF発のアパレルブランド Knot: カスタムオーダーのメイドインジャパン腕時計)) Daniel Wellington: インフルエンサー・マーケティングに大成功している時計 Modcloth: SFに本社があるECの会社で、最近ポップアップショップを出していた Like to know it: インスタから買い物をできるようにするサービス Rent the Runway: ハイブランドの服をレンタルできるサービス Factorier: 工場直販で高品質なアパレル製品を作る日本のブランド
I detta avsnitt får vi träffa Filip Tysander som grundat ett av världens främsta klockmärken Daniel Wellington, lyssna på hans spännande historia.
I detta avsnitt får vi träffa Filip Tysander som grundat ett av världens främsta klockmärken Daniel Wellington, lyssna på hans spännande historia.
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