The ProAdvisor Marketing Podcast

Resources:New Website: MediaBookswww.mediabooksagency.comNew Podcast: The MediaBooks Podcastwww.mediabooksagency.com/podcastFacebook Group - The Meeting Roomhttps://www.facebook.com/groups/proadvisorsandaccountants

Yes - it's true. The ProAdvisor Marketing Podcast is taking a bit of a break but I promise you, we are coming back with something even better.Not only is this new project even more tailored toward accountants and bookkeepers but I am going to spill all the details on how I decided on pursuing this project, the strategy behind it, and where I am hoping it will take us!Be sure to stay tuned for the big reveal - coming soon!Resources:ProAdvisor Marketinghttps://proadvisor-marketing.com Facebook Group - The Meeting Roomhttps://www.facebook.com/groups/proadvisorsandaccountants

In this podcast episode, I go into the mind of someone looking for bookkeeping services. I Google search bookkeeping services, review what pops up, and check out a well known competitor to small bookkeeping businesses…Bench.What are they doing right on their website and how can we make adjustments to provide our viewers with an even better experience?Resources:ProAdvisor Marketinghttps://proadvisor-marketing.com Facebook Group - The Meeting Roomhttps://www.facebook.com/groups/proadvisorsandaccountants

Yes - you read that right.Perceived value is important. Too often are we struggling with whether we should increase prices, how much we should increase prices, and feeling undervalued.All you may need to do is change the way you are perceived online to begin confidently increasing those prices to make more money.Perceived value is heavily overlooked in accounting. Make sure you are not just getting by with the marketing essentials but investing in your online presence.Resources:ProAdvisor Marketinghttps://proadvisor-marketing.com Facebook Group - The Meeting Roomhttps://www.facebook.com/groups/proadvisorsandaccountants

My bad - we've never talked brand photography.In this episode, I discuss whether you need brand photos, how to DIY brand photos, find a photographer, and prepare for shoot day.Resources:ProAdvisor Marketinghttps://proadvisor-marketing.com Facebook Group - The Meeting Roomhttps://www.facebook.com/groups/proadvisorsandaccountants

Creating content can bring a lot of challenges for business owners. You may have writer's block, feel like your content is not engaging enough, or be wondering why your content isn't converting into sales.One thing that can help you create more effective content is buyer personas. Buyer personas are designed to help you keep a specific person in mind while you create.They can be helpful to business owners during many stages of business development - but are essential to marketers.Resources:Blog Article: What Social Media Platforms Should Accountants Be On?https://proadvisor-marketing.com/freeresources/what-social-media-platforms-should-accountants-be-onHubspot Buyer Personahttps://www.hubspot.com/make-my-personaProAdvisor Marketinghttps://proadvisor-marketing.com Facebook Group - The Meeting Roomhttps://www.facebook.com/groups/proadvisorsandaccountants

You can't be fully creative without making a few mistakes along the way - and I sure have! But it's ok. The small business world can be surprisingly forgiving despite a few blunders here and there.In this podcast episode, I talk about my 3 biggest mistakes since starting ProAdvisor Marketing and a recent mistake that I am currently working to fix.Resources:ProAdvisor Marketinghttps://proadvisor-marketing.com Facebook Group - The Meeting Roomhttps://www.facebook.com/groups/proadvisorsandaccountants

Email Campaigns have the highest ROI but when you sit down at your computer does your mind go…blank?What are we supposed to include in campaigns and how do we get our audience to actually open them? Email Campaigns are just another way to connect with your audience and when you provide value, you can't go wrong.In this podcast episode, I talk about how to make an introduction, provide value, and continue to build the relationship even after the signed engagement letter.Resources:ProAdvisor Marketinghttps://proadvisor-marketing.com Facebook Group - The Meeting Roomhttps://www.facebook.com/groups/proadvisorsandaccountants

Like many of our podcast episodes, this one was inspired by a Facebook comment. We talk a lot about how to find clients but not specifically - where?Is there a place we can go to build our client list? Or are we just mindlessly wondering and putting out content?In this episode, I talk where to find clients vs how to find clients. How are these two concepts related to marketing and is one maybe more lead generation?Resources:Blog Post: What Social Media Platforms Accountants Should Be Onhttps://proadvisor-marketing.com/freeresources/what-social-media-platforms-should-accountants-be-on ProAdvisor Marketinghttps://proadvisor-marketing.com Facebook Group - The Meeting Roomhttps://www.facebook.com/groups/proadvisorsandaccountants

Email campaigns have some of the highest ROI - so how do we implement them into a marketing strategy? Do we just email people we know? How do we not sound salesy?If you have a marketing strategy and are looking to put more emphasis on your email campaigns, check out this episode.Resources:ProAdvisor Marketinghttps://proadvisor-marketing.com Facebook Group - The Meeting Roomhttps://www.facebook.com/groups/proadvisorsandaccountants

In today's podcast episode I talk how to make your content SEO friendly but first, I reflect on Disneyland.Well, I add to the conversation from the Cloud Accounting Podcast, episode 271. If you haven't listened, I highly recommend checking it out. When you go to Disneyland you have this amazing experience from start to finish. That's what makes Disneyland so great and why you are willing to pay hundreds (or thousands) simply for the experience.If you want to charge more, how do we make the experience so great people are willing to pay a bit more?One way to do that is to start with your marketing content.To learn more about how I recommend making your marketing content experience-friendly, check out this episode.3 To-Do's:1) Keywords - What words are you repeating & what is going to be searched for by the reader?2) Pick A Title - What is going to be clickable & what is going to be typed into the search bar?3) Putting the Content Together - Be sure to provide value, have paragraphs be short and scannable, and include headings / subheadings.Resources:Cloud Accounting Podcasthttps://www.cloudaccountingpodcast.com/271Niel Patelhttps://neilpatel.com/blog/ ProAdvisor Marketinghttps://proadvisor-marketing.com Facebook Group - The Meeting Roomhttps://www.facebook.com/groups/proadvisorsandaccountants

There is a tool for everything now-a-days and the same holds true for SEO. In this episode, we are discussing 3 SEO tools that can help you tell your story. Not only are these tools fairly easy to use, it is also easy to implement changes to further improve your SEO.Resources:Episode 59: What Accountants Need to Know About SEOhttps://proadvisor-marketing.com/the-pm-podcast/episode-59Squarespace SEO Checklisthttps://proadvisor-marketing.com/the-pm-podcast/episode-59Hotjarhttps://www.hotjar.com/Answer The Publichttps://answerthepublic.comProAdvisor Marketinghttps://proadvisor-marketing.com Facebook Group - The Meeting Roomhttps://www.facebook.com/groups/proadvisorsandaccountants

SEO is one of those intimidating marketing terms that is used often but actually a pretty complicated concept. In this episode we are going to define SEO, talk about what SEO is Not, what goes into SEO and how to know if you are practicing SEO correctly.Resources:ProAdvisor Marketinghttps://proadvisor-marketing.com Facebook Group - The Meeting Roomhttps://www.facebook.com/groups/proadvisorsandaccountants

I'm a total introvert. I can 100% notice when my energy levels are depleting during any sort of meeting or social interaction. As a business owner, this is a challenge but I have come up with a few ways to have my introverted ways and business owner mentality working together.If you are an introvert or find yourself bouncing between being an introvert & extrovert, then this episode is for you. Part of getting your business going is going to require a lot from you, energy wise. Let's make sure you are prepared.3 To-Dos:1) Time Block Calendar2) Your ideal client should be an industry / group you are familiar with3) Learn to say noResources:ProAdvisor Marketinghttps://proadvisor-marketing.com Facebook Group - The Meeting Roomhttps://www.facebook.com/groups/proadvisorsandaccountants

The great recession has us all in some major moments of self-reflection. So in this podcast episode, I throw in my 2 cents on how you know it is time to change careers.I went from accounting to marketing, which may seem like a big and strange jump but when you hear the whole story, it just made more sense!Let me know if you can relate.Resources:Bookkeeping Side Hustle - She has a great Facebook group, YouTube channel, and website with a ton of resources for those looking to start their bookkeeping business.https://www.bookkeepingsidehustle.comMichael Eckstein, on LinkedIn - Writes incredible copy that both entertains and educates accountants AND business owners. https://www.linkedin.com/in/michael-eckstein/Accountants Lounge - Provides tons of resources for accountants looking to for community.https://www.ppllcaccounting.com/accountantsAmbitious Bookkeeper - Helps Bookkeepers transition from corporate to owning their own business.https://www.ambitiousbookkeeper.comProAdvisor Marketinghttps://proadvisor-marketing.com Facebook Group - The Meeting Roomhttps://www.facebook.com/groups/proadvisorsandaccountants

In this episode, we talk identifying your target client and how to know if they are the wrong one for you.Some of these may seem obvious but knowing the red flags can save you time, money, bad reviews, and maybe even some legal trouble.3 Personas to Avoid:1) Low-Baller Larry2) Shady Shane3) Disrespectful DaveResources:ProAdvisor Marketinghttps://proadvisor-marketing.com Facebook Group - The Meeting Roomhttps://www.facebook.com/groups/proadvisorsandaccountants

If you avoid niching it is probably for 1 of 2 reasons. Either (1) it is too soon in your bookkeeping career for you to know what kind of work you want to do. (2) You don't want to limit yourself (which is a HUGE myth for niching).In this episode, we discuss why niching actually can make your marketing more successful and how you can pick a niche.3 Things to Keep in Mind:1) What are you educated on?2) What are you interested in?3) Technical wise - what can you handle?Resources:ProAdvisor Marketinghttps://proadvisor-marketing.com Facebook Group - The Meeting Roomhttps://www.facebook.com/groups/proadvisorsandaccountants

In this episode, we talk reels & why they suck - but are probably necessary.We also discuss the 3 red flags of a marketing strategy. You have probably developed yours for 2022. If we were to sit down together to review it, here are some things I would first check for….3 Red Flags:1) You don't go all in with your niche2) It's too ambitious / not doable3) No planResources:ProAdvisor Marketinghttps://proadvisor-marketing.com Facebook Group - The Meeting Roomhttps://www.facebook.com/groups/proadvisorsandaccountants

In this episode we discuss a very HOT topic….should ProAdvisor Marketing adopt branded bidets as part of our swag? And what is the weirdest / most unique swag you ever received?…then we go into setting your marketing goals. It's a little of this…little of that. We discuss personality quizzes to help you establish your goals and how to decide if the corporate life is not right for you.It's a lot packed into 30 minutes but we somehow maintain focus to cover it all. Check it out.3 To-Dos:1) Set 3, 5, and 10 year goals2) Set SMART goals3) Know what success means to youResources:Traction by Gino WickmanEnneagramhttps://www.enneagraminstitute.com/Myers & Briggshttps://www.myersbriggs.org/my-mbti-personality-type/mbti-basics/Strengths Finderhttps://www.gallup.com/cliftonstrengths/en/254033/strengthsfinder.aspxProAdvisor Marketinghttps://proadvisor-marketing.com Facebook Group - The Meeting Roomhttps://www.facebook.com/groups/proadvisorsandaccountants

We get it. You have so much on your plate right now, you could not possibly think about taking on another client. So why continue marketing?Busy season can put us in some pretty crazy circumstances, don't let neglecting your brand be one of them.In this episode, we discuss how to handle your marketing and taking on new clients when things get tough. Who knows, you may even become more profitable with these tips. ;)3 To-Dos:1) Do not stop marketing2) Do not make big changes during tax season3) Start a waitlist if you are overwhelmedResources:Download Our Analytics Templatehttps://view.flodesk.com/pages/61d279efa247a7a54199586d ProAdvisor Marketinghttps://proadvisor-marketing.com Facebook Group - The Meeting Roomhttps://www.facebook.com/groups/proadvisorsandaccountants

2021 is done and we are looking to have a strong start to 2022…where to begin? In this episode, we talk about some ways to assess how 2021 actually went and a few ways you can prepare for the upcoming year. What should you be tracking and what trends should we be looking for…3 To-Dos:1) Start with your website view (unique views, leads / qualified leads)2) Start tracking your data in excel / spreadsheets3) Review your audience -> how much of it is your target audienceResources:Download Our Analytics Templatehttps://view.flodesk.com/pages/61d279efa247a7a54199586dProAdvisor Marketinghttps://proadvisor-marketing.com Facebook Group - The Meeting Roomhttps://www.facebook.com/groups/proadvisorsandaccountants

Is there nothing more awkward than trying to sell your services? No one wants to be thought of as the sleezy salesperson. Sometimes this fear can cripple us so much we freeze and don't act (or don't sell).Despite these reservations, being good at sales is essential for entrepreneurs. So how do we break out and tell our audience of our story? -> Check out our tips in this week's episode.3 To-Dos:1) Come prepared2) Create structure around your selling process3) Do less talkingResources:ProAdvisor Marketinghttps://proadvisor-marketing.com Facebook Group - The Meeting Roomhttps://www.facebook.com/groups/proadvisorsandaccountants

Whether you are writing content for social media, your website, or email campaigns, it is important you address pain points and not problems.In this podcast episode, we discuss how to identify those pain points in your audience, to then differentiate them between problems.2 To-Dos:1) Know your audience / become client obsessed2) Follow influencers on social media / listen to podcast episodes that relate to your audienceResources:ProAdvisor Marketinghttps://proadvisor-marketing.com Facebook Group - The Meeting Roomhttps://www.facebook.com/groups/proadvisorsandaccountants

One of the most important aspects of your marketing strategy should be consistency. Consistency is what helps us build trust over time so people can get to know us and eventually sign that engagement letter.The only way to do that is to consistently show up with your marketing. In this episode, we provide you with a few tips on how to stay consistent on social media no matter what time of year it is. Resources:ProAdvisor Marketinghttps://proadvisor-marketing.com Facebook Group - The Meeting Roomhttps://www.facebook.com/groups/proadvisorsandaccountants

We frequently discuss the controversial subject of niching and why it can be beneficial for your business. However, today we took a different approach with how failing to niche can actually make your marketing more difficult.Having a niche provides you with marketing advantages, so deciding not to select one will make it more difficult to attract new quality clients that you want to work with.3 To Dos:1) Do market research2) Figure out specific keywords3) Look for those specific communities online filled with people you want to work withResources:ProAdvisor Marketinghttps://proadvisor-marketing.com Facebook Group - The Meeting Roomhttps://www.facebook.com/groups/proadvisorsandaccountants

Imposter syndrome can work its way into many parts of our business. How do we continue to operate successful firms when at any moment it can feel like we will be ‘found out'?In this episode, Erik shares how he fights imposter syndrome and Kristen discusses a few stories of times she felt it creep in.3 To Dos:1) Consider Niching2) Work on your sales / marketing skills3) Celebrate the wins & look for more!Resources:ProAdvisor Marketinghttps://proadvisor-marketing.com Facebook Group - The Meeting Roomhttps://www.facebook.com/groups/proadvisorsandaccountants

You're doing everything right. You engage with your audience, you consistently post to social media, you even have a great website and logo to show off - but the sales just do not come.What's the next step? What are we missing?In this episode, we talk about how to move forward when marketing seems to fall flat and you feel like you're just talking into a void.3 To-Do's:1) Plan ahead - if it's seasonal2) Conduct market research (internally & externally)3) Get boots on the groundResources:Ep. 38 - Business Owner vs. FreelancerFacebook Group - The Meeting RoomProAdvisor Marketing

As web designers, we are constantly considering the user experience. What does the person think when landing on your website, when they see your logo, and when they search your services. How you display your services plays a major role in ensuring you properly communicate what you do and attracting those you can help. Check out this latest episode to learn more about how to show your prices on your website. 3 To-Do's:1) Figure out your pricing model2) Establish a quoting process3) Select which option compliments your responses to 1 & 2Resources:How to Price Your Services - Blog PostFacebook Group - The Meeting Room

How the heck did someone with a Masters in Accounting start a Marketing firm? Well, it didn't happen overnight. And the switch from accounting to marketing wasn't easy. But now that I am here it's pretty clear this is exactly where I am supposed to be. Hope my story helps you find yours. *Also, I share the time I found fraud. It was the best.

In a recent consultation, I was asked if I notice anything among our most successful clients. It had me thinking even after the call and I realized it came down to 3 points.In this podcast episode, we talk about our most successful clients and the indicators they are on the road to success.3 Questions to Ask:1. Consider a Niche2. Get Involved in Your Marketing3. Be Willing to go Outside of Your Comfort ZoneResources: ProAdvisor MarketingEpisode 38: Business Owner vs. FreelancerFacebook Group - The Meeting Room

Instagram is a great platform to promote your services - if done right. Otherwise, it can be a horrible time suck. If you are trying to figure out Instagram or whether your business should even be on the platform. This is the perfect place to start. 3 Questions to Ask:1. Are you comfortable with Instagram?2. Is your audience on Instagram?3. Can you actively participate and engage on Instagram?Resources: New Year, New BusinessFacebook Group - The Meeting Room

Hot Take! Cold messaging, is it effective? Can we really spam our way to success? Or is there just a right and wrong way to send a cold message?3 To Do's:1. If you have the time, start sending cold messages2. Make sure the content is suuuuper tailored to the recipient3. Create an arsenal of contentResources: New Year, New BusinessFacebook Group - The Meeting Room

There is a lot of misinformation out there about how to grow your firm. Are the random cold messages too good to be true? Do more followers equal more sales? We debunk it all in this episode.3 To Do's:1. Take advantage of all opportunities presented to you2. Know your audience3. Follow the data, not the vanity (bar) metricsResources: New Year, New BusinessFacebook Group - The Meeting Room

A common subject that comes up in our podcast - so we dedicated an entire episode to the subject. What is the difference between a business owner and a freelancer?This is a VERY important distinction when it comes to establishing a marketing strategy and learning about what marketing duties you should be taking on. 3 To Do's:1. Determine whether you want to be a business owner or a freelancer2. List the tasks that you want to do3. If you go the business owner route -> begin learning marketingResources: New Year, New BusinessFacebook Group - The Meeting Room

Podcast Notes:We talk a lot about a marketing strategy but how do you actually develop one? In this episode, we walk you through our process of developing your own marketing strategy and what factors you should be considering. 3 To Do's:1) Check out our episode on Vision, Mission, & Values (EP 36)2) Establish Goals3) Be proactive with your contentResources: New Year, New BusinessFacebook Group - The Meeting Room

Podcast Notes: There's so much to do - where to start?! HERE - You start with your Vision, Mission, & Values. It is the first thing we do when establishing a brand. Today we are discussing what a vision, mission, & values is, how to create one, and how it can be helpful implementing it into your business.3 To Do's:Establish your:1) Vision2) Mission3) ValuesResources: New Year, New BusinessFacebook Group - The Meeting Room

Podcast Notes: Theres a few misconceptions out there on marketing. It is assumed marketing is only needed when you need clients. Which is a harmful outlook to have! Marketing is about brand awareness, elevating your perceived value, providing more value to your clients, and investing in your marketing so that one day when you do need clients - you have a community at the ready. 3 To Do's: 1) Focus on the user experience 2) Find A Consistent Way to Market 3) Create Movement Resources: Website Week SignupFacebook Group - The Meeting Room

Podcast Notes:Possibly one of the most difficult elements to strategize for your website is the copy (or the writing / text). There are a ton of theories out there as to how to write good copy but we are tailoring our advice to those of you in the accounting industry. What should you do when writing copy? What should you avoid? How do you write good copy when all we want to do is dig into the numbers. Rule #1 don't overthink it. The rest, you can check out by listening to our latest episode. 3 To Do's:1. Know Who You Are2. Review Your Services3. Don't Turn Them Into AccountantsResources:Facebook Group - The Meeting Room

Podcast Notes:SEO is one of the greatest ways to grow your online presence and is essential for showing up on Google. However, it doesn't work for most accountants…well, most accountants we talk to.Why isn't SEO working for them and what changes can we make to improve our SEO?3 To Do's:1) Name Your Images2) No More Than 4 Lines3) Answer Questions Before They AskResources:Website WeekFacebook Group - The Meeting Room

Podcast Notes:In this episode, Erik and Kristen discuss How to Sell Your Story. This part is essential in making sure we increase that revenue but that doesn't mean we all have the skill to sell.As introverts, numbers people, or just those of us who like to keep things close - how do we sell? You may be surprised to learn that selling has less to do with extroverted personalities and the gift of gab and more to do with knowing your purpose.3 To Do's:1) Identify Who Your Business is2) Identify Who You Are3) Watch The MarketResources:Facebook Group - The Meeting Room

Podcast Notes:In this episode, Erik and Kristen discuss the first year of ProAdvisor Marketing and how we grew from having not even a name, to a thriving community of accountants who are growing their businesses. 3 To Do's:1) Identify Who Your Business Is2) Identify Who You Are3) Watch The MarketResources:Facebook Group - The Meeting Room

Show Notes: In this episode, all founders sit down and have a fireside chat. We talk about how I transitioned into marketing, my start at ProAdvisor CPA, and starting ProAdvisor Marketing.Kristen talks about giving up her secure job. Rebecca talks the need for marketers in this space and Erik offers some branding 101 wisdom.Resources:ProAdvisor CPA WebsiteFacebook Group - The Meeting Room

Show Notes: It doesn't matter how great your marketing is, if you do not have a website to guide leads to, they will fall flat. Which is why it is so important to have a great website that attracts clients and build relationships with them that will convert into sales.3 To Do's: 1) Create A Specific Brand - What are your colors, fonts, logo variations…2) Consider The Client Journey - What is the client's next question?3) Do A Website Audit - Ask family and friends to review your website. Ask they what they like & don't like.Resources:Facebook Group - The Meeting Room

Show Notes: Branding is more than just a pretty logo. There are actual psychological benefits and/or consequences of the colors and font you choose for your brand. So how do we decide? Where do we start? We talk about how to pick your colors and font to make sure it attracts your target audience.3 To Do's: 1) Identify your target audience2) What emotions are your colors communicating OR what emotions do you want your colors to communicate?3) Is your font representative of your brand's personality?Resources:Facebook Group - The Meeting RoomHubspot Persona GeneratorColoragraphy ChartColor Preferences Graphs7IX4MaVCO3Uy8fx0HGkV

Show Notes: There's an app for that - nearly every part in a process has an application that could help with efficiency. So we are presenting you with our favorite apps that can help you make your marketing process more efficient, cohesive, and elevated.2 To Do's: 1) Pick a CRM / Email Campaign Software2) Pick 2 platforms to begin your marketing Resources:Facebook Group - The Meeting Room

Show Notes: Like most industries, the accounting industry is quickly changing. There is less focus on the specifics of how to record a journal entry or account for inventory and more focus is shifting to our ability to use new technology. Automation is quickly taking over and large accounting firms are supplying more and more services to small businesses.So how do we adjust to the times? How can we make sure our tech skills are top notch so we can compete with the big guys? What can we do that automation can't? We discuss it all in this weeks episode.3 To Do's: 1) Take a look at your business, what's outdated? (i.e. paper, mail, receipt folders,)2) Identify a process that could be smoother3) Research applications that could help improve this processResources:Facebook Group - The Meeting Room

Show Notes:Email campaigns are one of the most popular ways to build trust with your audience. When it comes to actually sitting down and write that email campaign, that can be a bit of a challenge. So we are going to talk about what sort of technology you can use, what you can write about, and how you can close that sale. 3 To Do's: 1) Pick a platform that would serve you and your audience2) Begin to build an email list 3) Draft your first email campaign Resources:Facebook Group - The Meeting Room

Podcast Notes:Networking is such a general term! What does it mean and how do you network? That's everything we discuss in this episode. How even the most introverted accountant can find themselves networking with an entire room of leads.2 To Do's:1) Look for live events in your area 2) Create your own business cardResources:Facebook Group - The Meeting RoomContent Creation

Podcast Notes:It's one thing to know who your target audience is, it is another to know where to actually find them! You may think social media is your only choice and while it is a great one - it isn't your only option!There are a ton of ways to connect with those who are in need of your services. It just takes a bit of research and time to find where they hangout online!3 To Do's:1) Create your target customer profile2) Join 3 - 5 FB groups where your target audience is3) Ask an alliance / association if you can guest write an article for themResources:Facebook Group - The Meeting RoomContent Creation

Podcast Notes:Marketers have a reputation for not always being completely forthcoming. As a consumer, it can sometimes feel like they will say anything to make a sale. Which can make it completely impossible to work with a marketer you trust.So we came right out and said it. Here are some lies told in the marketing industry and some truths you need to know before paying that invoice. Go into a conversation prepared or sort through the junk to get the information you need. 3 To Do's:1) Try out a new marketing method this month - see blog article, every type of marketing2) Create a business profile on a social network that you are most comfortable with & optimize3) Spend time daily networking with your audienceResources:Facebook Group - The Meeting RoomContent Creation

Podcast Notes:Facebook Groups are the future of Facebook - but there are other ways to use them then creating your own. Joining a group and becoming an expert in the group is one of the best ways to bring in leads - but how do you do this without sounding like a used car salesman?We break down how to build relationships with Facebook group communities and their owners. Your presence in the group does not need to be a point of friction and can actually be mutually beneficial for everyone involved. You just need a bit of a plan and some tack. 3 To Do's:1) Find 3 - 5 Facebook groups that collect your ideal clients2) Connect with 3 of the group owners (introduce yourself or offer an affiliate deal)3) Write 2 blog posts that answer a FAQResources:Facebook Group - The Meeting Room