Podcasts about marketing industry

In this episode of the Career Flipper podcast, host Jenny Dempsey chats with Hannah Slack, from Sheffield, England. She is a freelance writer who made the leap from academia to marketing. Hannah, who holds a PhD in history, opens up about her journey of stepping away from academia because of mental health challenges and finding her groove in freelance writing. She talks about the early hurdles of freelancing, why patience is key, and how crucial it is to have a support network. The episode dives into themes of self-discovery, tackling self-doubt, and putting mental health first, offering some great insights for anyone thinking about switching up their career path.Connect with HannahLinkedIn: https://www.linkedin.com/in/hannah-slack-phd/Freelance writing & portfolio: https://topdogwords.co.uk/ Thanks for listening to The Career Flipper!If you enjoyed this episode, let's spread the word! Share it with a friend, subscribe, and leave a review—it helps other career flippers find the show.Let's Stay Connected:Join the community: thecareerflipper.comTikTok: @thecareerflipperInstagram: @thecareerflipperpodGot a career flip story? I'd love to hear it—and maybe even have you on the podcast! Whether you've completed your flip, are just starting, or are in the thick of it, submit your story here: https://www.thecareerflipper.com Want to support the show?Looking for a speaker? I'd love to talk about career changes at your next event.Collaborate through sponsorships or affiliates! Let's work together.Email me: hello@thecareerflipper.comCheck Out My Customer Service CoursesBefore my career flip, I led customer experience teams and created online courses that have helped over 12,000 students worldwide. Whether you're switching to customer service or sharpening your skills to run your own business, these courses are packed with practical tips. Learn more at thecareerflipper.com/courses.Other Ways to Get Involved:Buy me a coffee!Explore my furniture flipsMusic CreditsSeason 1: Intro and outro music by audionautix.com. Season 2: Intro and outro original music by Jenny Dempsey, recorded in a home studio.What's the best that could happen?

In today's episode Judith Germain speaks to Lori Turner-Wilson on B2B marketing strategies and her new book. They discuss their views on the current state of dance and marketing, noting a perceived lack of individuality and an overreliance on cookie-cutter approaches. They agree that companies need to be more divergent and maverick in their marketing strategies. Key Takeaways Lori advocates for data-driven, outcomes-focused B2B marketing with guaranteed ROI Market research is key to predictable marketing results, now affordable for mid-market companies Lori's "12 Battles Framework" helps companies shift mindsets to achieve marketing predictability Differentiating your brand in a crowded market requires ongoing competitive analysis and agility In this conversation Lori emphasises the critical role of market research in eliminating uncertainty and enabling predictable marketing outcomes, even in turbulent market conditions. She stresses the need for companies to be nimble and adaptable in their marketing strategies. Lori Turner-Wilson isn't just the CEO and Founder of RedRover - she's a marketing trailblazer disrupting her industry. You can find out more about our guest and today's episode in this Maverick Paradox Magazine article here.  --- Maverick leadership is all about thinking outside the box and challenging the status quo. It's about having the courage to take risks and the confidence to lead in a way that is authentic and genuine. But amplifying your influence as a leader isn't just about having a strong vision or a big personality. It's also about having the right leadership capability and being able to execute on your ideas and plans. The consequences of not having the right level of influence as a leader can be significant. Without the ability to inspire and motivate others, you may struggle to achieve your goals and make a real impact. How Influential Are you? Take the scorecard at amplifyyourinfluence.scoreapp.com and see.  Catalysing Transformation - 1 min video Judith's book: The Maverick Paradox: The Secret Power Behind Successful Leaders.  Judith's websites:  Judith Germain (mentoring, Speaker, author) - judithgermain.com The Maverick Paradox Magazine - themaverickparadox.com The Maverick Paradox Website - maverickparadox.co.uk Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.    

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science Media In this episode of "Right About Now," host Ryan Alford chats with Jay Schwedelson, founder of Guru Media Hub, about the evolving landscape of marketing, with a focus on email marketing and AI's impact on content creation. Jay  shares his journey, emphasizing the importance of defining a niche and personal branding. They discuss effective email marketing tactics, such as using compelling subject lines and emojis to increase engagement. The episode also explores the role of AI in marketing, highlighting the need for a human touch to maintain authenticity and connection with the audience.TAKEAWAYSIn this episode of "Right About Now," host Ryan Alford chats with Jay Schwedelson, founder of Guru Media Hub, about the evolving landscape of marketing, with a focus on email marketing and AI's impact on content creation. Jay shares his journey, emphasizing the importance of defining a niche and personal branding. They discuss effective email marketing tactics, such as using compelling subject lines and emojis to increase engagement. The episode also explores the role of AI in marketing, highlighting the need for a human touch to maintain authenticity and connection with the audience. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Like and subscribe to The Brooklyn Cafe Show for exclusive content. Enjoying the content? Never want to miss out on a live show? Subscribe! Join Dawn, Freddy S., and the Brew Crew every day from 9:30-10:30 AM and 12-2 PM, we post new and exciting live shows! Missed out on a live show? Don't worry! New shows are posted every day at the same times. You can also listen live on True Oldies Radio 95.9 & 106.9. Website: https://brooklyncafe.tv Facebook: https://www.facebook.com/thebrooklyncafetv YouTube: https://www.youtube.com/@thebrooklyncafetv Spotify: https://open.spotify.com/show/3X8tLiIPx74sfN48evpqgy?si=46bdcd7981234869 LinkedIn: https://www.linkedin.com/in/the-brooklyn-cafe-dawn-and-freddy-s-83314227/ Instagram: https://www.instagram.com/thebrooklyncafetv/ Looking for some merch from your favorite show? Follow the link! --- Support this podcast: https://podcasters.spotify.com/pod/show/thebrooklyncafe/support

He is a 15-year veteran in the mortgage industry, holding key leadership positions, including Executive C-Level positions for notable retail and wholesale lenders, and a former Retail IMB co-owner. He is the Chief Growth Officer, Executive Growth Coach at 20/20 Vision For Success Coaching & Consulting, and Broker CMO's founder. Recognized as an award-winning mortgage marketer and a highly sought-after speaker, he has earned accolades such as Top Mortgage Professional by Yahoo Finance & USA Today, NMP's Top 50 Most Connected Mortgage Professionals, HousingWire Vanguard, and more. His expertise has been showcased at major events like Gary Vaynerchuk's Agent 2021, Inman Connect, NAMB National, Mortgage Mastermind, and AIME Fuse, among others, solidifying his status as a thought leader in the mortgage industry.Joining me on this episode of The MindShare Podcast to talk about our ' Episode 300 Special: Mastering Magnetic Marketing – Industry Trends and Success Strategies for Realtors and Mortgage Pros ' - is Special Guest – Chief Growth Officer – Jason Frazier 6:54 *since you were the one who pushed me to start this podcast, can you share with us, what motivated you to do so, and did you ever imagine it would reach 300 episodes?13:18 *is voice marketing still as hot now, as it was 6yrs ago when we started on all of this?17:28 *what role do you think podcasts play in marketing and education for sales professionals today, especially compared to when we first started… and a lot of people have tried to start a podcast, or have started one, and then just don't continue, why do you think that is?22:21 *how have you seen marketing strategies evolve over the last few years, particularly for mortgage professionals… are there unique challenges they face compared to realtors or other salespeople… what's hot right now… what's trending when it comes to marketing and communication for any brand?29:02 *should we be trying to keep up with the trends when it comes to marketing?35:02 *beyond the “trends”, what channels do you see as the tried tested and true when it comes to … building mindshare?40:28 *what are some of the most common mistakes you see people making in their marketing efforts today, and how can they course-correct?41:43 *what about online lead gen… big lawsuit involving NAR and fake leads, what's your thoughts on this?53:04 *do you think online lead gen has seen its day?1:02:38 *what's your take on the whole bright shiny object of AI right now?1:07:02 *how do you see AI and automation influencing sales and marketing in your space, and what advice would you give to someone feeling overwhelmed by it all?1:11:56 *what do you suggest anyone do if they want to leverage AI for their life and/or business?1:20:16 *what do you suggest as a daily actions… non-negotiables for anyone who wants to build and maintain more relationships with more people?Thanks for tuning in to this episode of The MindShare PodCast with our special guest - Chief Growth Officer – Jason Frazier, as we talked about ' Episode 300 Special: Mastering Magnetic Marketing – Industry Trends and Success Strategies for Realtors and Mortgage Pros.Get your FREE gift on my homepage at www.mindshare101.com just for tuning in!I'd also be really grateful if you could take a quick second to go www.ratethispodcast.com/mindshare101 to rate the show for me.And we haven't connected yet, send me a message!Facebook: facebook.com/mindshare101 Instagram: instagram.com/davidgreenspan101Youtube: youtube.com/@DavidGreenspanLinkedin: linkedin.com/in/mindshare101

The show features a comprehensive discussion on the state of the marketing industry with Brooke MacClean from MarketWake. The conversation covered the emergence of intermediaries in agency-CEO relationships, the need for a balance between creativity and data analytics, and the challenges of short-term contracts and industry fragmentation. The importance of building strong client relationships and the benefits of in-person meetings were also emphasized. Brooke advocated for selective client partnerships and strategic growth, highlighting the limitations of AI and the value of human insight in marketing. The acquisition of Punch List, a collaboration tool, was discussed as a strategic move to streamline project management and improve efficiency. The hosts and Brooke also speculated on the potential impact of an economic downturn on various sectors, with concerns about the restaurant and banking industries. They stressed the need for agencies to be transparent about their capabilities and to avoid roles like “fractional CMO,” which may lack commitment. Overall, the show called for leadership, collaboration, and a forward-thinking approach to navigate the complexities of the marketing landscape. Key Takeaways: The importance of balancing creativity with data analytics in marketing. Strategies for navigating potential economic downturns and their impact on different sectors. The role of strong client relationships and the benefits of in-person meetings. Insights into the acquisition of Punch List and its benefits for project management. The concept of “fractional CMO” and the challenges it presents. Keywords: Marketing Strategy, Client Relationships, Economic Downturn, Creativity, Data Analytics, Project Management, Collaboration Tools, Agency Fragmentation, Marketing Industry, Punch List, MarketWake, Fractional CMO https://www.nick-constantino.com/unveiling-the-marketing-matrix/  patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Tim Hyde is a Founder & Chief Automation Fixer, a business growth Strategist, Australia's leading authority in sales and Marketing Automation for Small businesses. His company Win More Clients is an Australian base. multi award winning Marketing Automation Agency, founded in 2014 that specializes in helping clients Win More Clients, with less effort. His experience helping small business owners implement marketing, sales, and automation experience is what led to the creation of Win More Clients, the first consulting firm that's focused on driving predictable revenue through the use of intelligently designed strategy and tools, created and tailored specifically for the Marketing Industry. To date, he has worked with over 1,000 clients in 37 countries and now have a team in Canberra, Sydney, and in the Philippines. Tim Hyde shared in this episode: ● How he focuses on making processes easier for clients and automating actions ● How he likes to ‘code' the customer journey ● The biggest road blocks in winning more clients ● How to make it easier for prospects to say ‘Yes' ● The importance of emotional responses to marketing messages ● Why you should make every next step, “Obvious and easy” ● How to consider what emotion you are trying to create and what emotion you want them to do next ● The emotions you may want to create in your process: curiosity, hope, excitement ● Why you should codify this into a tech system to get repeatable results ● Why you should get the message in front of your prospect at the right time ● Right message, right place, right time ● Tim's Life-Changing Question: What can I do better next time? ● Discussed ‘Best Parts' - what was the best part of my day and what can I do better next time? ● Leverage this question with your team ● Book; Rich Dad, Poor Dad; 4 hour work week; Create a lifestyle by design ● Atomic Habits by James Clear, Micro actions, habit stacking ● And much more….   Resources Mentioned In The Show: ● 25 things your small business can automate: https://winmoreclients.com.au/25things/ ● https://www.facebook.com/winmoreclients ● https://www.linkedin.com/in/tim-hyde-crm/ ● https://winmoreclients.com.au/ ● https://winmoreclients.com.au/podcast/ If you would like more insights on profit maximization for your business, visit www.ProfitHive.com.au

Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. Prior to founding Sway, Danielle ran social strategy for Edelman's Chicago-based digital group. Recognizing a need to professionalize and streamline the process for connecting influencers with brands, she founded Sway Group in June of 2011. Danielle has been featured in AdWeek, AdAge, TechCrunch, Digiday, VentureBeat, MediaPost, Marketing Land and PR Daily. She has also spoken at numerous industry conferences including BlogHer, iMedia, SXSW, CES and the SMX Search Marketing Expo.

Book a call or reach out today if you're ready unearth your gift and unleash your potential!In this episode of I Need A Coach, host Adam Packard welcomes Simon Bergenroth, founder of 3 Hats. Simon shares his inspiring journey of overcoming mental health challenges, including living with bipolar disorder, to building a successful executive coaching practice. Discover Simon's unique approach to helping executives secure coveted board seats through a blend of executive coaching, mentoring, and advising. Get insights into the importance of self-care, niching down in your business, and the power of genuine human connection. If you're a coach facing challenges or looking to enhance your practice, this episode offers valuable advice and inspiration. Simon Bergenroth helps busy and ambitious executives to excel in their current or future roles especially those in board positions. He works with clients to unlock their career potential through executive coaching, mentoring and advising. He has over 10 years of experience and a passion for unleashing the potential of leaders which helps them achieve their aspirations. By improving performances, transitioning to new careers, or building a portfolio of roles, Simon provides expert guidance, psychometric insights, and self-marketing strategies. Simon has a track record of delivering results to over 1000+ senior clients across all sectors and industries. His mission is to inspire the change needed to help clients flourish and excel.Key Topics Discussed:Overcoming mental health challenges in businessImportance of niching in coachingTechniques for winning board seatsEssential marketing strategies for coachesTimestamps:04:51 Transitioning from a high-stress marketing career to coaching.11:56 The importance of marketing and lead generation for coaches.19:00 Organizational governance and board members qualifications.22:36 Providing presence and support for people's growth.24:43 Kindness and self care are vital in coaching.Guest Socials:Simon Bergenroth | LinkedIn3 Hats | Website3 Hats | Instagram3 Hats | FacebookThe Good Listening To Show | Podcast

Krystyna Kozak-Kornacka is the Chief Marketing Officer at Cookie3. Before hopping onboard Cookie3, Krystyna has driven communications, marketing, and community strategies for various high-profile projects such as Neo, Koinly, or DOP. At Cookie3, Krystyna focuses on innovative marketing approaches that elevate the company's presence and impact in the industry. As the CMO of a marketing platform, Krystyna is often the first marketer to test Cookie3's tools' market fit, while her feedback and needs inspire the team to improve and create new solutions. Krystyna is also a respected academic. She authored the research paper "Algorithmic Governance, Code as Law, and the Blockchain Common: Power Relations in the Blockchain-Based Society," which was published in Frontiers magazine. When she's not working, Krystyna trains horse archery at her farm in Poland. --- Support this podcast: https://podcasters.spotify.com/pod/show/crypto-hipster-podcast/support

Mollie Elkman discusses the importance of understanding the target demographic and making informed decisions in marketing. She also talks about the evolution of marketing trends, the impact of AI, and the need to constantly adapt and improve in the industry. The conversation highlights the significance of connecting with the audience's problems and finding creative ways to differentiate a brand from competitors.  Timestamps: 00:00 The Importance of Understanding the Target Demographic 06:30 In Which State is it the Most Difficult To Purchase A Home? 08:09 What State Has The Highest Level of Affordability?  10:30 What Are The Odds That You'll Work Past The Age of 62? 15:45 A Conversation With Mollie Elkman 19:28 Making Informed Decisions in Marketing 25:44 The Evolution of Marketing Trends and Strategies 31:37 The Impact of AI in the Marketing Industry 38:36 Connecting with the Audience's Problems and Offering Solutions 45:08 Constantly Seeking Improvement and Learning in Marketing   About Mollie: Mollie Elkman is the owner and president of Group Two, a full-service marketing partner for many of America's most successful builders. Driven by her passion for marketing, she is devoted to sharing the stories of individual home building companies and the industry she loves. As a creative problem solver, Mollie is dedicated to contributing to a long-term solution to the labor shortage. In 2021, she authored The House That She Built, a best-selling children's book designed to spark conversation and curiosity around careers in STEM and Construction. Since then, The House That She Built has grown into an International Movement, which includes free academic lesson plans, a Girl Scout patch program, and the support of hundreds of individuals and companies. Mollie was recognized as the Sales and Marketing Professional of the year by the National Association of Homes Builders in 2022.  Acknowledgements: Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

Is Hubspot about to sell to Google? Pinterest has summer trends for your content marketing. Amazon's AI-based ads seem to be performing well. And Snapchat gives us exactly what we marketers want: crazy clown faces.Contact Us •  Links to today's stories 

Welcome to this new episode of Explore!

Catherine Perloff is the platforms reporter at Adweek, an American publication covering news related to the brand marketing ecosystem. In this episode, Catherine gives us the latest news on what's happening within the murkiness of cookie depreciation and the advertising industry's no-ID world. She also discusses emerging trends from AI-powered media buying to retail media and more.At Adweek, Catherine focuses on how media buyers and brands spend their marketing budgets, what channels are most effective for them, and what struggles they encounter in buying the best media to reach the right audience. She also covers how publishers monetize effectively with digital marketing tools. Questions Catherine answered in this episode:What does ‘platforms' mean from the perspective of a marketing reporter?What's the feedback from the industry on Meta's AI-powered Advantage+?Besides the impacts of privacy, what other trends do you foresee happening this year?How do you stay up-to-date on what's happening in the marketing space?Timestamp:0:52 Catherine's background4:39 Unpacking the platforms7:33 ATT's impact on Meta for advertisers11:00 The scoop on Meta's AI-powered Advantage+13:46 What's happening in the no-ID world15:45 The future of AI-driven media buying17:10 Retail media and connected TV21:25 ID bridging: shady business?25:44 ResourcesQuotes:(7:39-7:59) “I think that there was a mindset that you could build a whole business on Meta, like that would be your main channel – and after ATT, I think a lot of businesses, especially DTC brands, realized they had to diversify.”(15:01-15:20) “The purveyors of premium inventory are always going to say that high-quality inventory will be performative. I don't think that's true, but it's definitely harder to prove. It's often said that if you can't track it, it's branding.”(16:47-17:07) “AI is being used for creativity in the advertising space. Is generative AI going to replace creative agencies? Is it going to replace copywriters? It poses a real existential threat to media agencies if more of the technology is doing the decision-making.” Mentioned in this Episode:Catherine Perloff's LinkedInEmail: catherine.perloff@adweek.comTwitter (X): @catherineperlo1Adweek

In an engaging new episode of the FinTech Hunting Podcast #213, host Michael enthusiastically welcomes Joe Wilson, the visionary founder and CEO of Social Coach. This episode is a must-listen for professionals intrigued by the synergistic power of technology and personal interaction within the mortgage industry. Key Highlights: Tech Integration in Mortgages: Joe discusses the critical role of technology in enhancing internal operations and user experience, highlighting common issues like low adoption rates and the importance of seamless integration across platforms. The Power of Video Marketing: Emphasizing video's impact, Joe shares insights on how effective digital presence can strengthen in-person relationships, making interactions more memorable and personal. Innovative Tools for Loan Officers: Most of the conversation is dedicated to Social Coach's tools that simplify video content creation for mortgage professionals. This technology empowers users to produce engaging content effortlessly, featuring auto-captioning, music integration, and automatic posting. Event Attendance and Industry Networking: Michael and Joe share their experiences and the undeniable value of attending industry events like the Innovators Conference and the Michigan Mortgage Lenders Association luncheon to stay connected and updated. Why You Should Listen: This episode offers an invaluable peek into how embracing technology and video marketing can revolutionize customer interaction and operational efficiency in the mortgage sector. Whether you're a loan officer, marketing manager, or tech enthusiast, Joe Wilson at Social Coach's insights will inspire and equip you with the tools to excel in today's digital-first landscape. Tune into this enlightening episode of the FinTech Hunting Podcast to learn more about the transformative tools discussed and how they can elevate your professional efforts.

In this episode, your host, Mr. Rose, dives deep into the troubling state of the marketing industry in Trinidad and Tobago. This discussion sheds light on a sector struggling with inefficiency, lack of innovation, and substandard job conditions, all voiced with the unmistakable candor and passion listeners have come to expect. In this episode: Industry Overview: Mr. Rose explores why the marketing industry in Trinidad and Tobago feels dysfunctional, detailing personal observations and industry-wide practices that hinder progress. Job Market Analysis: A critical look at the current job market in marketing, with real examples of job postings that illustrate the dire state of affairs. The discussion points to systemic issues in hiring practices and expectations versus reality. Advice for Marketers: Mr. Rose offers actionable advice for marketing professionals struggling in the current environment, including the potential benefits of freelancing and seeking opportunities beyond local confines. Listener Interaction: As always, the show thrives on listener engagement. This episode discusses feedback from the community and interactive segments where listeners have contributed their thoughts and experiences. Stay tuned and enriched as Mr. Rose continues to dissect critical issues affecting digital entrepreneurs and marketers in the Caribbean. Join us on Digipreneur FM, where we explore the highs and lows of digital entrepreneurship and pave the way for a more informed community.   Check out the KeronRose.com website to learn more about building your digital presence and monetizing. You can also subscribe to the Digipreneur FM website to keep up to date on the podcast. 

Running a business isn't just about the glitz and glamour you see on the surface; it's the nitty-gritty, behind-the-scenes action that makes the real magic happen. That's what we're diving into today on Operation Agency Freedom with my buddy Omari Broussard. Just like a sports team needs solid coaching and star players with the right stats, your business leadership team gotta have that same level of synergy and understanding of roles. Looking at you, Jerry Jones and your Dallas Cowboys! Trust me, Omari breaks it down like a pro, using his military smarts to show just how strategic you need to be.  We're tackling the tough questions: Are you fostering trust and clear communication in your team? How's their performance really measuring up? It ain't just about sales — there's so much more to the game. Don't worry; we're not just talking high-level theory here. We're all about that practical advice, with real-life examples straight from the field. Plus, Omari's got the creds — his time in camo and creating marketing strategies is nothing to scoff at! You're gonna walk away from this episode with a clear game plan on trusting your team, defining those expectations like a boss, and why rolling up your sleeves for the less glamorous side of business can seriously pay off. So, if you're pumped to get the crowd cheering for your agency, tune in and let's kick off this playbook together. It's all happening right here, on Operation Agency Freedom. Don't forget to smash that subscribe button, share the love, and hit us up on social for more plays you can't afford to miss! Discussion Points 00:00 Intro. 07:01 Navy veteran turned agency owner. 12:15 Agency team development is chaotic but effective. 13:36 Analyzing sports contracts for winning formula. 18:57 Cowboys leadership team communication issues and structure. 22:06 Understanding team strengths and weaknesses is crucial. 23:00 CQB training: focused teamwork, trust, and leadership. 28:24 Fundamentals are not sexy, but essential. 30:06 Impressed by CX team's exceptional automation work. 33:32 Outro. Resources • Connect with DUDE on the following social channels • Facebook / dudeagency • Instagram / dudeagency.io • Visit our YouTube channel / @dudeagency2093 • Check out our website and see how we can help you run a profitable agency https://bit.ly/3RPh4Zn   

In episode #2722, we discuss why big brands like Mcdonald's and Nike sell experiences and feelings through storytelling, if the marketing industry is recovering, the challenges faced by ESPN due to cord-cutting, and the success of Instagram and YouTube as acquisitions.   Don't forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: What big brands sell, Mcdonald's Netherlands billboards that smell like french fries, & more (01:15) What big brands actually sell (02:52) Mcdonald's Netherlands put up unbranded billboards that smell like french fries (03:11) Is the marketing industry recovering? (08:56) The Instagram $1B acquisition revisited - how to think about m&a (18:53) That's it for today! Don't forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

This week we explore the intricacies of launching a small business, the power of quality ingredients, and the importance of having a clear purpose with Vikki Krinsky, Chef and Founder of VK Energy Bar. A young actress turned private chef for Hollywood celebrities, Vikki was driven by keeping her client's energy high and nutrition balanced on grueling days on set. The idea for VK Energy Bars was born when Vikki was tasked to rescue Seth MacFarlane from his caffeine obsession during the filming of his TV show.   Today as a chef and entrepreneur, Vikki is focused on changing the way we think about energy and nutrition. Harnessing the power of energy dynamo Vitamin B12, VK Energy Bars are delicious and thoughtfully made for busy people and long days. Vikki shares invaluable insights from her entrepreneurial journey, from overcoming manufacturing hurdles to staying focused on her mission to elevate everyone's day with good energy. Her story is a testament to the power of perseverance and intention.   Key highlights of what we cover: How bootstrapping, passion and self-discovery shaped Vikki's business journey How taking bets on yourself is the best gamble of all Why focus + perseverance is the secret formula every business owner needs   About our Guest: Vikki Krinsky's journey from the competitive soccer fields to the vibrant world of Hollywood reflects a story of resilience and determination. Originating from South Africa and later settling in Canada, she transitioned from the unpredictability of acting to mastering the culinary arts, earning respect among Hollywood's elite. Throughout her career, she has served renowned celebrities, athletes, and executives, accumulating a wealth of experience and expertise. Motivated by a desire to extend her impact beyond Hollywood, Vikki ventured into entrepreneurship, founding a pioneering Vitamin B12 energy bar company. As a determined solo female founder, she is dedicated to promoting wellness, body positivity, and nutritional balance, sparking conversations that inspire positive change.   You can connect with Vikki on your favorite social platforms @ChefVikkiK or @VKenergybar    Try out VK Energy Bar at www.vkenergybar.com   If you're a brand looking for market differentiation but don't know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.See omnystudio.com/listener for privacy information.

EP 111 is up!  Danielle Hart, President of AAF North Alabama and Adrian Van Kirk, past President, represent the nation's oldest national advertising trade association. We talked about February's American Advertising Awards Show, College & University Road Shows, the ever changing Marketing Industry, and their upcoming conference brilliantly themed Work Flow, which will have some amazing speakers in attendance.  You won't want to miss the Trivia battle towards the end of the episode and their voice over auditions!  What a fun duo to interview .  Enjoy!  For more information on the American Advertising Foundation of North Alabama, visit ⁠https://aafna.org Host/Interviewer: M. Troy Bye, Owner, Our Town Podcast Website: ⁠https://ourtownpodcast.net ⁠ Spotify Channel: ⁠https://spoti.fi/3QtpT8z⁠ Audio available on all platforms - just search for "Our Town Podcast" Follow us on social media: LinkedIn: ⁠http://bit.ly/41rlgTt ⁠ Facebook: ⁠https://bit.ly/ourtownpodcast ⁠ Instagram: h⁠ttps://www.instagram.com/ourtownpodcast/⁠ Episode Timeline: 00:00 Start 00:10 Intro 04:05 Adriane 07:00 Board Members 13:41 District 7 20:56 AAF Overview 24:58 Cheering on Others 27:38 Expertise 31:05 BNI 35:00 Creative Directors 38:24 A/I is here 40:25 Awards Shows 44:33 Clubs within the District 46:57 Collegiate Design Submisisons 49:40 Gala 54:33 Recruiting Young Talent 01:00:43 Personal Art Pieces 01:04:48 Troy's Art Story 01:10:05 Siblings 01:17:27 Voice Over Auditions 01:21:48 Trivia Battle 01:29:50 Work Flow Conference 01:35:19 Flow Theme 01:38:46 Friday Speakers 1:45:00 Final Thoughts --- Support this podcast: https://podcasters.spotify.com/pod/show/m-troy-bye/support

In this episode, we're introduced to the next generation of virtual shopping with Samantha Lerner, the VP of Marketing at Obsess. Obsess builds stunning virtual storefronts that are revolutionizing online shopping experiences for brands such as Coach, Ferragamo, Dyson and Ralph Lauren for example. Samantha shares a mini masterclass on how audience shopping behavior differs in virtual reality and how brands are using Obsess to create deeper relationships with customers.   Key highlights of what we cover: The Power of Creating Emotion with Virtual Reality How to Compete in the Landscape of Virtual Storefronts What the Future of Retail Looks Like with Obsess   About our Guest: Samantha Lerner Kobrin is an audience-obsessed brand storyteller, with a passion for innovation in content and commerce. She has worked across brand, digital and product teams as a marketing leader at celebrated fashion, food and travel brands of varying sizes—from Barneys New York and Elite World Group, to Baked by Melissa and Skyscanner. Samantha is currently the VP of Marketing at Obsess, an experiential e-commerce platform that enables brands and retailers to create immersive, branded, discovery-driven 3D virtual stores on their websites. Obsess has launched over 300 virtual experiences for brands such as Ralph Lauren, Charlotte Tilbury, J.Crew, Corona and more—driving consumer engagement, brand loyalty and conversion.   Connect with Samantha on LinkedIn: https://www.linkedin.com/in/samantha-lerner-kobrin-50866164/   Connect with Obsess on LinkedIn: https://www.linkedin.com/company/10689169/   Visit the Obsess Website: https://obsessar.com/   If you're a brand looking for market differentiation but don't know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.See omnystudio.com/listener for privacy information.

Welcome back, DUDES! Chris here, and in today's episode of  #OperationAgencyFreedom I go into detail about a powerful strategy of decision-making that you should be implementing within your agency. The focus is clear: making decisions based on identifying the team member with the highest probability of holding the key to the right answer. Let me tell you how Ray Dalio's book, "Principles," has inspired me and the transformative impact this approach can have on your agency's success. Learn how to identify who on your team has the best probability of having the right answer and why it shouldn't always be you as the owner. Discover the importance of hiring for diversity and creating a leadership team that can handle problem-solving without solely relying on you. Get ready to transform your agency and set it up for growth and success. Don't miss this episode!   Discussion Points: 00:00 Intro 04:32 Develop a leadership team, seek others' input. 06:46 Diversity crucial for solving unforeseen problems. 10:00 Outro   Resources:  • Connect with DUDE on the following social channels • Facebook / dudeagency • Instagram / dudeagency.io • Visit our YouTube channel / @dudeagency2093 • Check out our website and see how we can help you run a profitable agency https://bit.ly/3RPh4Zn 

It's been just over a year since Chat GPT launched, bringing artificial intelligence to our fingertips. It feels like AI is everywhere. It's not a question of when Minnesota companies will start using AI. Artificial intelligence is already helping them market their services to and for you. MPR News guest host Chris Farrell and two experts in the marketing industry explored how AI is changing the way we do business — and what that looks like for us as consumers. 

Luke 'The Nuke' Littler is the story of the sporting year so far. The 16 year old darts player made it to he final of the PDC World Championship at his first attempt. The media numbers were huge and Littler is now a household name in a way that many sports people aren't in these days of niche platforms and the competitive attention economy.So what does Littler tell us about darts, the sports marketing industry and what we want from our sports stars in 2024?Guests:James Tattersall, Managing Director of Target Darts, who saw his potential early and have produced Luke's darts since he was 12 years old. Greg Double of Mischief, asks 'Why are brands so scared of darts?'.Episode Timeline00:01 Introduction to the Rising Star in Darts00:53 Behind the Scenes: The Impact of a New Star01:54 The Position of Darts in the Sports Landscape02:36 The Business of Darts: Selling Equipment and Merchandise04:01 The International Appeal of Darts05:18 The Marketing and Sponsorship Aspects of Darts07:14 The Athlete vs. Everyman Debate in Darts10:05 The Future of Darts: Scouting and Developing Talent12:36 The Commercial Potential of a Darts Superstar15:42 The Marketing Industry's Perception of Darts19:26 The Demographic Challenge in Darts Sponsorship24:19 Authenticity in eSports and Darts24:55 Rugby vs Darts: A Class Perspective25:05 The Class and Accessibility Issue in Sports26:45 The Potential of Darts in Education27:58 The Cultural Impact of Darts28:54 Understanding the Audience in Sports Marketing29:17 The Authenticity of Darts and its Appeal30:19 The Role of Brands in Sports33:27 The Dilemma of Branding in Darts33:52 The Future of Darts and its Players35:09 The Commercialization of Young Sports Stars43:32 The Potential of Darts for Brand Engagement46:19 The Return of Fun in Branding48:17 The Intersection of Darts and Men's HealthUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Let's take a look back on one of the most chaotic years for marketing, 2023 and look ahead to 2024. Short Form Video, Voice Search, and of course, AI became extremely important for the industry going forward. The Greatest Year of Change in Marketing History Join Evan Facinger and Jon Ballard as they reflect on all of the crazy changes that came to the marketing industry in 2023. Since the creation of the internet, we have never seen any single year bring more massive changes to the marketing industry than this one. AI, while extremely useful, has been used by many as a new way to farm content. Short Form Video has officially taken center stage as something businesses can no longer ignore thanks to YouTube Shorts, TikTok, and other social medias. GA4 has fully replaced Universal Analytics. Voice Search has become normalized in the average household. There's so much to learn from last year and even more to adapt to and look forward to in this year to come. Timestamps: 0:00 Intro 2:31 Dos & Don'ts for Using AI Properly 6:25 Search Generative Experience in its Infancy 13:40 Short Form Video Competing with Google for Searches 15:43 Don't Neglect the Basics in Pursuit of the New and Shiny 17:17 UA is Done, GA4 is Here 17:58 Voice Search & Long Tail Keywords 19:49 Keep Your Google My Business Profile Updated 20:59 Final Thoughts Find more marketing insights and show notes here (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast)

Did we get our 2023 influencer marketing predictions right?? Welcome to Negronis with Nord. In this episode, James discusses what 2023 predictions we got right for influencer marketing (and of course, those we got wrong). He discusses how influencer marketing has grown despite financial headwinds, niche creator vetting, whether creators can earn revenue through performance bonuses, and more.Programming Note: This will be our final episode of 2023, check back in the new year for some new exciting items and guests. Cheers!

Is it time to completely redefine one of the most basic metrics in our industry? One consortium group of big players thinks so. Also: Consumers don't want your AI, behind the scenes at X's ad sales, and the bizarre livestream that sold millions, with barely a word uttered..

Do you feel like your current email software is outdated and leaving you frustrated? In this episode, Troy dives deep into the dark secrets of the industry.  Unfortunately most email platforms have lost their way.  Discover why Troy and his business partner, Ben Settle, decided to create a platform that truly serves the needs of marketers, unlike the profit-driven competitors.  Troy spills insider knowledge on the developer mindset and the critical importance of user-friendly software. Get ready to rethink everything you know about email marketing as you join us for this eye opening episode.   Show Highlights: This is not a retirement plan  [00:02:50] Crucial lesson most developers NEVER learn  [00:06:15] Discover the toughest challenge for programmers  [00:07:16] Prioritizing profits and investors over customer satisfaction?  [00:11:29] Why you don't need to include images in email  [00:16:14] This platform transforms email marketing effortlessly  [00:19:03] The secret to making money easy - No more broccoli!  [00:20:44]

Sherri Langburt is the CEO of BabbleBoxx and has been a pioneer in the influencer marketing space since 2007. A passion for storytelling and brand marketing, and a desire to create an innovative social media solution led Sherri to create BabbleBoxx – the influencer marketing agency best known for its co-sampling and signature box solutions. BabbleBoxx currently provides a full range of integrated marketing services to brands across industries. Launched in December 2015, BabbleBoxx was in 2018 named to the Inc. 500 fastest-growing private companies in America.

This week I'm discussing the power of community with the CMO of Podium Nutrition, Dylan Jones. Podium began by formulating pre and post workout powders born within the CrossFit community. My conversation with Dylan is mini masterclass for how to use audience understanding to make product decisions, develop a marketing strategy and forge like-minded partnerships. Dylan shares insights into how Podium measures customer retention, leveraging the all-important email subscriber list, and how his entrepreneurial ventures fit into his professional purpose. Some highlights of what we cover: How Podium was built from within the CrossFit community Why supplement brands are so hard to trust How Podium places lots of bets and feeds the marketing winner The importance of treating consumers like VIPs when launching a new brand How having a long-term vision relies in being hyper-intentional in business   About Dylan Jones: Dylan Jones is the CMO of PODIUM Nutrition, an omni-channel modern sports nutrition brand, as well as the Founder of Buddies Snacks Company, set to launch very soon with Buddies Gum.   Connect with Dylan on LinkedIn: https://www.linkedin.com/in/jylandones/ Find out more about Podium: https://www.321podium.com/   If you're a brand looking for market differentiation but don't know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.See omnystudio.com/listener for privacy information.

My guest is Samir Balwani! Samir is the Founder and CEO of QRY, a media agency for direct-to-consumer (DTC) and e-commerce brands. They have a media methodology and testing framework that's helped brands like Delsey and Peak Design scale their business online. Before starting QRY, Samir worked as a Senior Manager of OPEN Brand Strategy for American Express. Social and Website: Linkedin: https://www.linkedin.com/in/samirbalwani/ Linkedin: https://www.linkedin.com/company/weareqry/  Website: https://www.weareqry.com/  For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781... Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz…

In this episode, we discuss marketing the marketers! We start off with our client Bridgit Wallace, VP of Business Development at NOVUS Media, an independent media planning and buying agency. Kristina Monllos also stops by. Kristina is the Senior Marketing Editor at Digiday and she talks to us about what her day-to-day is like and how she prefers to have actual phone chats with sources. Hope you enjoy!

Arman Sood, Co-Founder, of Sleepy Owl shared his entrepreneurial journey with our host Sarthak Varshney.  Dive deep into the captivating journey of Sleepy Owl, from concept to coffee empire. Armaan Sood, with his entrepreneurial spirit, shares the challenges and victories that molded Sleepy Owl's success story. Get ready for a dose of inspiration and determination to chase your own dreams. This episode is just the beginning! The "The Balls of Steel Show" promises more incredible guests and their inspiring stories in future episodes. Stay tuned for a behind-the-scenes look at individuals who embody the "Balls of Steel" spirit and widen your Dhandho Ni Soch.Follow the podcast, turn on notifications, and share this episode with fellow dream-chasers. Follow us on social media for updates and exclusive content. Join us on this journey of inspiration, and unwavering determination as we explore Arman's entrepreneurial journey and  widen your Dhandho Ni Soch

Today on the Podcast we have an incredible, and brilliant guest, Alex Cattoni who is the founder of Copy Posse, which if you haven't heard is a community of over 300,000 copywriters and entrepreneurs around the world! Alex's mission is to re-defining modern marketing, build an empathy empire. Since launching the Copy Posse in 2020, Alex has been featured on Forbes, Mind valley, and Foundr. She is a 5-time speaker at Ad World and was crowned 2022 Marketer of the Year by DigitalMarketer. Alex and I met years ago when she invited me to a private entrepreneurs dinner in our local city of Vancouver and we've been connected ever since. What I love about Alex is that she is incredibly brilliant and equally down to earth. I'm also so excited to share that Alex is going to be one of our speakers for our Power of Purpose conference happening on August 25th! RSVP For our Conference HERE or go to: businessbabescollective.com/events Join us for a full-day event exclusively designed for entrepreneurs and creatives! Experience a room full of women in business who are all excited to connect and learn  from a lineup of successful business owners who share their journeys of building profitable and purposeful businesses! Enjoy networking, local vendors, food, prizes and an EPIC afterparty! I can't WAIT to see you there! Connect with Alex: Instagram: @copyposse Youtube: www.youtube.com/@AlexCattoni Webiste: copyposse.com Connect with Danielle: Instagram: @danilivinglife and @businessbabesco Our Curated Resources for Small Business Owners: businessbabescollective.com/resources    

The return of Uncensored CMO podcast legend Tom Goodwin. In this final flourishing episode recorded from Cannes Lions Festival of Creativity, in what has become our annual chinwag, we riff on everything from how advertising thinking can build big businesses to why marketeers invest in celebrities, despite the data not backing the value equation. What would our ideal Cannes festival look like? What would we do differently next year…. and where? And why we want to bring back the Tango Campaign!If you want more Tom, we'll be holding a LIVE Uncensored CMO at The Curzon Soho (not Scunthorpe) with the man himself, on 6th September 2023, discussing the 10 Biggest Myths in the Marketing Industry. Grab your tickets here -> https://system1group.com/uncensored-cmo-liveTimestamps:00:00 - Intro00:46 - What's Tom been up to in the past year?04:30 - The state of Cannes06:10 - AI has it's place07:22 - The power of re-using good creative15:26 - How AI can solve customer exeperience17:43 - Catergories that should be in Cannes19:43 - The Zero Budget Category21:11 - Cannes in Margate in February22:23 - Most fascinating relevations from the pod24:35 - The marketing bottom28:54 - The best work in Cannes31:10 - Working with budget constraints33:03 - When to invest in innovation34:16 - What Orlando Wood tells us about how art history can inform great communication strategy36:09 - Why are great adverts only made for the SuperBowl and Christmas…. And then not run for long enough?37:48 - Should you use characters or celebrities in your advertising?40:06 - Most impressive thing in Cannes45:06 - The Giant Cheeto at Cannes48:22 - Why we've stopped having fun in advertising54:00 - What will we be talking about at Cannes next year?Links: Winning Cheetos Ad Super Bowl insights System1 analysis of the decline of humour

Welcome to another episode of The Action and Ambition Podcast! Joining us today is Justin Day, the Founder of Day by Day Digital, a Dallas-based content marketing agency on a mission to revolutionize the marketing industry by leveraging the power of AI. They specialize in personalized digital marketing for local & national businesses, with a focus on searchability, review marketing, creative content libraries, and digital strategy. It's not just a plan; it's a partnership that puts your business or multi-location brand on the map. Don't miss a thing on this! Tune in to learn more!

This week, Paisley will chat about some of the most effective social and earned media friendly campaigns she has seen recently for “Industry Insights.” Then, she is joined by 2022 Forbes 30 Under 30 recipient and Co-Founder of @influur, @alessandra_angelini, to chat about the current and future of influencer marketing! The CEO of the Sofia Vergara-backed company and former CNN journalist will share how industry norms have shifted as of 2023, how to make brand partnerships worthwhile for both the brand and creator, the future of sample seeding, and much more! About: Alessandra Angelini is the CEO and co-founder of Influur, a Miami-based influencer marketing marketplace / app that makes it easy for creators to connect with brands and media. Prior to launching Influur with her three other co-founders, Alessandra was a former CNN journalist. Alessandra and her co-founders were named to Forbes 30 Under 30 in 2022. About Influur: Influur is a leading influencer marketing marketplace / app that makes it easy for creators to connect with brands and media. (It currently has more than 4,000 creators and 1,000 brands.) Influencers can use the app to find rates for certain gigs, reviews on companies and projects, analytics about the industry and open job opportunities. Some of their clients include Warner Music, Universal Music, Sony Music, Hard Rock Cafe, Shark Ninja, Subway, UberEats, and so many others. Influur has raised over $6 million in funding from investors including Point72 Ventures, H20 Capital, Magma Partners and celebrities like Sofia Vergara, Danna Paola and music executive Tommy Mottola. For more info, visit www.influur.com. --- Send in a voice message: https://podcasters.spotify.com/pod/show/queenofcommpodcast/message

Is Your Business Keeping Up? The Top 7 Digital Marketing Updates & Trends To Be Aware Of The State Of The Digital Course Industry & What You Can Expect In The Next Year Holy smokes, things in the digital marketing world are moving fast. From chatbots to ChatGPT, it seems like there's some new technology popping up on the market every single day.  With so much changing, it's hard to know what technology is going to benefit your business the most, and what you should invest both your time and money into. Not to mention, it can be really intimidating to try something new when you know nothing about it. I'll be honest -- I've definitely been pushed out of my comfort zone as I've implemented some of these new marketing trends in my own business.  Doing something new is always a little bit scary, but I've found that when you're open to it, and are willing to spend a little time learning, then it's more than worth it in the long run.  And here's the good news, sweet friend. I've done a roundup of the seven biggest marketing industry technologies that you can take advantage of right now, and I've tested out each and every one of them for you.  I've done all of the research, all of the homework, and have tons of insight on all of the trends and updates that I'm sure you're curious about – and I'm sharing it all in this episode.  So if you are ready to level up your marketing plan and serve your audience at an even higher level, then grab something to take notes with and press play on this episode.  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

**Cold Open (We discuss what we think about getting manicures as men)** **Skip the Cold Open at 9:40** Our 52nd episode! That means we've been publishing a new episode every, single Friday for a full year! Thank you for continuing to listen and support our podcast! In this episode, we cover a brief topic that Jake saw while scrolling through Facebook. Someone had brought up that they think the marketing industry should be regulated to prevent people entering it who do not know what they're doing and potentially damage business reputations, website rankings, or mismanaging their money regarding paid ads. Jake asks Cody what he thinks about regulating the marketing industry similar to how the hair or accounting industries are regulated with government-issued licenses and certifications. Let us know what you think in the comments on this episode on our website at evergrowmarketing.com If you liked this episode or any other episode, leave us a review on your preferred podcast listening platform! It helps us get discovered and motivates us to keep doing this!

There is an old adage that if you have a Coke machine and you put a Pepsi vending machine by it, instead of sharing sales, they will actually both do more - the psychological thought process is people ask themselves “which do I want” not “do I want one”... so is "competition" actually... bad?  I am coming to learn that it's not good for us when others fail. It hurts the entire perception of the category.  This is me exploring what it looks like to be focused on winning more than seeing others lose, because you are either spending energy copying or innovating. 

Childhood obesity is one of the most common chronic diseases for children in the US. Experts say that the marketing of ultra-processed foods to kids has grown exponentially in recent years – promoting unhealthy diets. These experts break down the marketing strategies used to get product attention in grocery stores and online. Learn More: https://radiohealthjournal.org/has-the-food-marketing-industry-contributed-to-childhood-obesity Learn more about your ad choices. Visit podcastchoices.com/adchoices

Swish Goswami is an entrepreneur, author, speaker, and investor. He is the CEO of Surf, an intermediary that helps brands engage with and understand consumers while compensating them for their data. He is also the co-founder and host of Track Limits, a podcast that provides behind-the-scenes content on drivers, engineers, staff, and everything in between in formula racing.Key Themes:Entrepreneurship and pivoting in businessImportance of mental fitness in handling challenges and uncertaintyCompensation for data privacy and transparencyAdapting to remote work and managing teams in a virtual environmentCoping with social isolation during the COVID-19 pandemicPassion for Formula Racing and creating a podcast around it Get your copy of Personal Socrates: Better Questions, Better Life  Connect with Marc >>>  Website | LinkedIn | Instagram | Twitter Drop a review and let me know what resonates with you about the show!Thanks as always for listening and have the best day yet!*Behind the Human is proudly recorded in a Canadian made Loop Phone Booth*Special props

Have you thought of what goes into making a marketing company that moves with the trend and goes ahead to fight its challenges time and again? It becomes a trendsetter, that's what Manjul Wadhwa is. Manjul Wadhwa, Founder, of Anagram Media is a media maverick that shared his entrepreneurial journey where he talks about his wonderful experience of starting up Anagram Media, which has recently completed its 3 years of existence. Manjul talked about his entrepreneurial journey which was sparked by his father and how Manjul twisted it to his benefit in the marketing segment. Starting out as a political consultant, he soon realized and cracked the gap in the marketing arena. Want to know more about the marketing gaps that Manjul filled?  Listen to know more about Manjul's entrepreneurial journey and add it to your Dhandho Ni Soch. 

Maryam is a marketing industry veteran who has led and infused purpose into some of the world's top brands including Hyatt, Gannett, NBC, and most recently, Nextdoor. As a co-founder of NYCNext, Maryam mobilized a volunteer army of 700 passionate New Yorkers to incite both action and optimism—by way of pop-up performance events throughout the city's five boroughs, supporting the city's performing arts community by doing it. Featured cultural institutions included the Metropolitan Opera, stars from Broadway, Central Park, Times Square, the Metropolitan Museum of Art, among others. NYCNext's activities ultimately culminated in a love letter to the city in the form of a music video re-imagining Billy Joel's iconic “New York State of Mind,” featuring a diverse group of talent that included Idina Menzel, Stephen Colbert, Sara Bareilles, and many others.

In this week's episode, our host Jonathan Aymin sits down with Mary Ann Pruitt, CEO of Mosaic Media to discuss how to maximize the effectiveness of your message and how to incorporate a strategy and plan into your marketing efforts. About Our Guest: Mary Ann Pruitt is the CEO and founder of Mosaic Media. Mosaic Media is a collection of media buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime with the experience to meet all campaign needs, freeing you up to focus on developing the creative and strategy of your message. Mary Ann started her career in media by working as a senior sales executive for some of the nation's largest media outlets. After discovering her talent and love for all things media strategy, she founded Mosaic as a way to provide niche expert experience to agencies and marketing departments across the country. Her hard work and savvy strategy skills have led Mosaic to year-over-year growth, and has expanded her impact as an industry leader in all things traditional, digital, and everything in between. Mary Ann's hands-on approach ensures she understands the moving parts of Mosaic at all times, allowing her to provide tailored insight and guidance to the Mosaic team and her clients. Client success is her number one priority and how she measures her own accomplishments, all of which is apparent in her tireless drive and strategic approach to every project. Mary strives to empower others with the knowledge and tools to create a media buying strategy tailored perfectly to your business. She works hand in hand with other agency owners, business owners, marketing departments, and media buyers to provide a multi-pronged strategy to support marketing goals. She also aims to educate contacts at all levels with insider knowledge and consulting services to help you streamline processes, develop effective media buying teams, and provide support for new endeavors. Mosaic Media Email: info@mosaic.agency Tel: (907) 929-9050 LinkedIn: www.linkedin.com/in/maryann-pruitt Instagram: https://www.instagram.com/mosaic_media_/ Facebook: https://www.facebook.com/mosaic.agency If you are a new or existing wedding venue owner and want a professional team to operate and manage your venue business click here! https://www.cseventservices.com Thanks for checking out The Venue RX on Youtube. Where we document and share best practices for owning & operating profitable world class venues!

Experience a unique episode that dives deep into the world of digital marketing and be a part of the conversation with Beyond The Story as host Sebastian Rusk leads guest, Mark de Grasse of DigitalMarketer on a journey of discovery. Together they explore the importance of content and content creation, the power of the right "f-bomb," the evolution of marketing with AI technology and why strategy will never be replaced by AI. You won't want to miss the latest episode of Beyond The Story. Tune in and take your digital marketing knowledge to the next level!Key Takeaways:The Benefits of Incorporating Podcasts in Digital Marketing StrategiesThe Benefits of Digital Marketing Utilizing AIThe Benefits of AI in Marketing StrategiesTopics with Timestamps:[00:03:03] Creating Content and Networking in the Marketing Industry[00:09:15] Exploring the Advantages of Injecting Podcasts into Digital Marketing Strategies [00:12:28] Exploring Digital Marketing with AI[00:19:02] The Advantages of Utilizing AI in Marketing Plans[00:22:13] Embracing Artificial Intelligence in MarketingNotable Quotes:“It's not just about content marketing or social media marketing or copywriting. It's about how do you use all of these elements together to create a cohesive strategy? And then how do you use that strategy to create a cohesive plan? And then how do you use that plan to create a cohesive execution? And then how do you use that execution to create a cohesive result?"It's not that AI is gonna replace marketers. It's going to be a requirement. If you don't know how to use AI to  increase your production times, increase your results, track everything better, optimize better, analyze better, all the other elements of marketing, then you're gonna fall so far behind that you'll just have a bunch of people leaving the industry is what's gonna happen.""Marketing is marketing professionals managing the human relationship with the company or the client that you have in order to get them to the place they wanna go.""It's gonna be like the deletion of a bunch of tasks that nobody wants to do anyways.""Just get started, people."Resources:Connect with Sebastian RuskLinkedIn YouTube FacebookTwitterInstagramConnect with Mark de GrasseLinkedInWebsiteCall to ActionIf you enjoyed this podcast and want to support us, please subscribe on the platform you listen to podcasts from, leave a review and share with your friends. We'd greatly appreciate it!

What are you doing to make space for your business? Are you putting in the required hours and education time it takes to progress? Zack Williams is an example of what it means to be Elite. After switching majors in college, he found himself put in a Marketing position at a large sandwich shop chain after working his way up from the bottom. It's time to discover how you can get your next opportunity as well.  Zack Williams is a Serial Entrepreneur who is a Fractional CMO where he focuses on helping his clients get the most from their Marketing. He is a Devoted Father, Husband, Podcast Host, Speaker, Author, TV Host, and Award Winning CEO. Zack has a very successful Marketing business and he wants to help his clients by educating them and motivating them through the process.  Patricks hosts special guest Zack  “ROI” Williams to talk about Life, Family, and Business. There's a reason people don't always hit their mark, and it has to do with who they have in their inner circle. Zack speaks about why reforming your relationships and being considerate of who is in your life is important. Patrick and Zack also discuss how AI is shifting the Marketing Industry and why it might be causing problems.   What You'll Learn: Communicating to your group to move forward How to create a drive of passion for what you're doing What Zack learned in his 13 years working for Corporate America How Zack used his talents in Photography and Graphic Design to get started The comeback Zack made after his motorcycle accident The technicalities of Marketing The difference between working in a corporate setting and being a business owner   Connect with Zack: Instagram Website     How to Get Involved: Patrick Bolanos is a serial entrepreneur, business owner, and CEO of Trailer King Builders in Houston, Texas. He was raised in Nicaragua, exposed to extreme poverty, and also had the fortune of being exposed to life in the United States traveling back and forth to both countries. After college, Patrick's career took him into the corporate world of banking where he learned the important lessons of understanding what you're selling and why it's important to believe in it. Back in December of 2017, Patrick was fired from his job as a CFO for a Restaurant Group.  With only $500 to his name, rent due, his wife, 3 children at home, and one on the way, he was forced to figure out how to pull his family out of this financial abyss that was strangling his life. With no knowledge of how to build a trailer, Patrick simply figured all of it out and has now built it into the thriving empire of what's now become Trailer King Builders. This show highlights the failures, successes, lessons, and insights of Patrick and his guests. Bring your notepads and pens. You're in for a real-life education. Connect with Patrick on LinkedIn, Facebook, and Instagram. Be sure to check out this and other powerful episodes of Working for a Dream in Apple Podcasts.

Pat Oldenberg, Vice President of Demand Generation Operations at Motive, joins us in today's episode of the OpsStars podcast to share his insights on scaling business processes while transitioning from small and medium-sized clients to account-based enterprise-level customers.

Click here to leave me a text or voice comment, and tell me your favorite part of the episode.  Are you holding on tight to your vision of what your business can do? You may think your attempts could be more effortful and miss your chance to succeed. If you are ready to find out if direct mail marketing is a thing of the past or if past practices are circling back around, you're in luck!Dennis Kelly is CEO of Postalytics, a fast-growing direct mail automation software company. Postalytics helps marketers do more in less time with streamlined production, integration into the marketing tech stack, and real-time direct mail campaign analytics. Postalytics is Dennis' 6th startup. He has been involved in starting and growing early-stage technology ventures for over 30 years.Here are three reasons why you should listen to the complete episode: Learn from Dennis Kelly's journey in starting six businesses.Get insight into how direct mail marketing is integrating with modern CRMs.Discover which industries are using direct mail marketing to increase their reach.Full Show Notes Here!Connect with Dennis KellyWebsiteLinkedInEnjoying the MindShift Podcast? Click here to follow on Apple Podcasts. While there, please leave a 5-star rating and review. Also, if you haven't done so already, join the free MindShift Community to connect with other like-minded people. Remember to tag me @mrdarrellevans on Instagram.Thanks for listening,Darrell

In this episode of the OpsStars Podcast, Evan Liang, CEO & Co-Founder of LeanData, joins Rachael to talk about the revenue tech stack - because who better to share his perspective on this fast-evolving landscape within which LeanData sits at the center?