The RIDE Podcast

This week we talk about expert networks in research, CDC surveys on sadness, how we were wrong about Quallies, and the versatility of the potato.

New year - new us - new format. Let's get after it.

This week we talk about new investments in DIG Insights, insights tools for Amazon sellers, and benchmarks at Qualtrics along with a ton of mid-term election polls. For halftime, we dive into what are the best cookies in the world.

This week we dive into research news with a first and final playing of the game "is this something?" where we determine if a story is news or just marketing. Heavy polling as we approach the mid-term elections and in halftime - the guys build their ultimate first day of school look.

This week the boys talk about the evolution of ad measurement and brand lifting in research news followed by a great discussion of the midterm elections and the accuracy of smaller sample size polls. At halftime - both Adams discuss people they most want to grab drinks with and the drinks they'd choose.

The week we come back from break with research news from Kantar, Knowledge Hound, Strativo, and more. With polling, Dietrich dives into the shifts in party, the midterm forecast in relation to 2024, and if panelists are self-identifying correctly for party. Halftime focuses on the world's best excuses.

This week we dive into the $15B that seems to be getting offered to every market research firm around as well as an amazing YouGov study that measures perception vs. reality. Also, halftime is a list of all of our favorite conspiracies.

This week there is news on employee engagement software, WPP closing operations in Russia, and a brief look at the Zendesk/Momentive fallout. Polling dabbles in positivity and our halftime show is all about patio drinks as the weather gets warmer.

We're back with Anne Stephenson of Explorer Research. Anne talks with Dietrich about how they are using VR as a methodology to learn more about shopper insights. Along the way, there is polling news, halftime with real and fake president facts, and a quick dip into the world of sample quality technology.

This week's news is money-dominated with the announcement of System1 going public, MarketCast buying Invoke, and Prodege's purchase of Pollfish. There's also polling news about politics, Covid, and the Fear Factor guy. Halftime is Groundhog Day-related as we talk about our favorite holiday-based mythical creatures.

Season 3 kicks off with market research news and a great study on the accuracy and quality of max diff tools in political polling. Halftime includes what the team is most looking forward to in 2022 across Music, Movies, Sports, and most importantly...Market Research.

On the season 2 finale - we talk about where we've been, do we want to keep doing the podcast, and what the future is of The RIDE. Also - news, polling, and our annual end-of-year halftime with our favorite TV, Movies, and Music of the year. Lastly - in the last 5 minutes, we really wanted to thank everyone for this year, your support, and more. Don't miss it.

Market Research doesn't dance now...it makes money moves. This week we talk about the funding for Attest, the Momentive acquisition by Zendesk, and Cint purchasing of Lucid. With election day days away, we also look at the Virginia gubernatorial election and why people may lie on vaccination status.

Finally....Adam Jolley has come back to The RIDE Podcast This week after glazing over the past month and a half, we jump into market research news with a highlight on healthcare research. There is also some great polls on benchmarks in vaccine acceptance and belief in ghosts. Halftime features a top and bottom list of halloween candy.

This week, Dietrich and Z go through all the latest market research news and a check on polling as we close in on a year before midterms. Then, they break down the idea of labels and how they stick with us both externally and in our mental health.

This week, Dietrich is joined by Z Johnson as they talk about the normal market research and polling news before diving into the mental health toll of major life events

Back from travel - this is a heavy news and polling pod. The majority of the time is spent talking about the Insights Association report on growth in #mrx. Halftime is a draft of the most impactful back-to-school things including a huge amount of praise for a certain neon-pastel notebook designer.

This week we have news from Savanta, CivicScience, and Global Lexicon as well as polls focusing on the bi-partisan divide and advertising effectiveness with the Olympics. Halftime asks what other careers would some in Market Research excel at

After 2 content-packed episodes with the GRIT report and Samplecon panel, the show goes a little light on content and big on fun with the news, polls on pranks, and the return of the halftime show. It's kind of a gap week. Also - Make sure to sign up for Insights Marketing Day 9/29 in Chicago. Click here to register -> https://events.bizzabo.com/imd-chicago-2021

This week we start with research news and polling per usual before pivoting to the recording of Jolley's panel on respondent engagement on SampleCon 2021. The panel includes Tia Maurer of P&G, Bryan Silverman of Suzy, and Mark Rasmussen of Schlesinger Group. It is a fascinating panel that really ties a bow on the entire Samplecon conference from data quality, supply and demand issues, and responsibilities of data from sample suppliers, solutions suppliers, and the end client.

It's GRIT week on The RIDE as we dive into Greenbook's industry review of innovation. We talk about risers on the list, companies that debuted, our favorite thought pieces from the report, and more. Also, research news and political polling including who is the most favorable billionaire - SPACE EDITION

This week, along with news, polling, and a summer blockbuster halftime, we do an in-depth breakdown of the Samplecon agenda to see what types of innovative discussions the sample supplying vendors in market research are bringing to the first in-person conference of 2021.

This week we welcome in Mike Degagne of Quantilope to talk about their amazing automation platform, the current state of "agile", and what separates them from other tools. We also have news, polling, and a halftime game of favorite movie/TV towns.

This week, we are joined by Tim Wilson, CEO and Co-Founder of Qutee to talk about the tool, how they're using social platforms for research, and the innovation of AI. There is also news, polling, and a halftime show where we create our start-up pitch using a Mad Lib.

This week is a heavy polling week with polls from Qualtrics, Gallup, YouGov, and more. Also, in news, we talk about the Toluna subscription model and if it could be a gamechanger in market research. Halftime focuses on the things we hate most about summertime.

This week, we're joined by Morgan Molnar of SurveyMonkey to discuss their upcoming Fast Forward Live Conference on June 10th. Morgan also dives into the new tracking product of SurveyMonkey and how much they're innovating to really provide solutions instead of products for insight professionals. Along the way, we have #mrx news, some real bummer polling, and a halftime show where we build the world's most perfect boy bands. You can register for the conference here: https://www.surveymonkey.com/market-research/fastforward-live/?utm_source=podcast

This week there is news from Nielsen, LE, and Affectiva along with fascinating polls with information on moving distances and how far we typically live from our mothers. The halftime show looks at our close and odd encounters with celebrities. Like to be a guest during our upcoming agile or client-end series? Reach out to researchridepod@gmail.com or on twitter @ridemrx

This week, Z Johnson comes onto the pod for a special crossover episode between The RIDE and the Breath of Air Podcast. We start off with news and polling before jumping into a conversation about the anxieties of growth in business. Finally, we play a halftime show where the three of us come up with fake names for fake #restech companies.

This week, we welcome in Andrei Roman of Atlas Intelligence to talk about political polling and why they were the most accurate poll according to 538. There is also news, polls, and a halftime show of celebrity wedding guests.

Happy 1 year anniversary to the internet's only market research innovation podcast. This week, the Adam's discuss the most innovative companies of the past year in market research and their reason why. There's also news, a sandwich of public opinion polling, and a halftime show all about AOL instant message names.

Episode 10 is a heavy Suzy episode as they are the innovation spotlight as well as our guest with the amazing Tim Kunkel. Tim talks about all the happenings of Suzy, the growth of agile, but also his own journey as a practitioner - salesperson. Tim sticks around for halftime where the group describes their ultimate nap day. All that plus news and polling where we look at public opinion around voter identification requirements.

This week we are joined by Jackie Rousseau-Anderson of BlueConic to talk about customer data platforms, how it is changing the way marketing interacts with insights, and what clients see of its impact in their work. Jackie also sticks around for halftime where we discuss our best...or maybe it is our worst...April Fool's experiences.

This week we welcome Tacie Avedikian of Little Bird Marketing to talk about her new role and what she's doing with digital transformation. Its a great conversation about rescoping your brand. Tacie then sticks around for the halftime show as we play Celebrity C-Suite and pick which celebs we'd want to run our imaginary companies. Plus news, polling, and an Innovation Spotlight on AYTM.

This week we welcome Shane Skillen, CEO of Hotspex to the pod to talk about innovation and how they weave it into not just the strategy but the culture at Hotspex. Really, just a shot of adrenaline in this interview that will make you want to start planning what's next for your firm. Also, there is news, polling, and a halftime show for Spring Break season where we tell our most awkward family vacation stories.

This week we have Ed Petrone of Directions Research on to talk about his new role and their awesome new tool Xcelerant. Ed leads up the Xcelerant solution and talks about getting clients their answers faster, how Directions uses agile research, and what types of clients and solutions the tool can most help. There's also news, polling, an Innovation Spotlight on Cint, and a halftime show with our dream road trip made of movie sidekicks.

This week we talk about leadership and innovation with Melisa Gipson, Angela Lorinchak, and Brett Watkins. It is a great interview really busting down the myths of in-person research and how they have pivoted. There is also news, polling, an Innovation Spotlight on 1Q, and a halftime show where the guys look to re-package bankrupt companies.

This week we welcome Kim Harrison of Focus Forward to our In-Person Innovation segment as she talks about how they've shifted their recruitment strategies during the pandemic for in-person research. There's also news, polling, an Innovation Spotlight of Zappi and a halftime tournament of best rom-coms just in time for Valentine's Day.

Continuing our Innovation In-Person series, we welcome on Isaac Rogers of Schlesinger Group for an amazing interview on in-person qual research, leadership, and how qual has been beating quant in innovating. We also hit research news, some polling, and a halftime show with #mrx leaders we think could lead a team to a Super Bowl win.

This week we welcome Aryn O'Donnell of Fieldwork to talk about how in-person qual has withstood the storm of the pandemic and innovated to provide even more insights for their customers. We also have research innovation news, public opinion polling with a Coke vs Pepsi argument, and a halftime show with our saddest songs as we dive into the craze behind the song "Driver's License."

Season 2 starts with research news and public opinion polling before our new segment - Innovation Spotlight - where we spotlight a new company each week that is evolving and growing. Halftime features sneaky pump-up songs as we come dangerously close to picking horrible intro music. Lastly, we have Vivek Bhaskaran of QuestionPro talking about mergers and acquisitions and how the real work starts after the paperwork is filed.

This is the best episode we've done. That's it. That's the description. But seriously, we give our most innovative trends of the year thoughts, close the book on polling for 2020, a halftime show with things that made us happy in 2020, and in-closings that are New Year's Resolutions. This is as good (and bad) as it gets.

Episode 26 includes two-time guest Priscilla McKinney of Little Bird Marketing to talk about the upcoming Insights Marketing Day on 12/10. You'll learn more about guests, what to expect, and why you should take the day off from working in your business to work on your business. Along the way, we'll have news, polling, a halftime of our favorite ever Christmas gifts and an in-closing about the thing we're all missing most because of the pandemic.

Episode 25 is live with #mrx news, polling updates, a halftime show featuring our favorite off-the-beaten-path Christmas songs and some DEEP in-closings. We'd love to hear from you about your thoughts on the Google extension and Apple tracking changes. Will this affect how you collect certain data? Hit us up on twitter @ridemrx or email researchpodride@gmail.com

The Adam's fight through the election hangover with the podcast equivalent of raw eggs and ibuprofen. Our amazing guest is Ted Pulsifer of Schlesinger Group speaking about his upcoming Unscripted series where he talks with research CEO's about business challenges and directions. We also touch on the research industry evolution and the growth of Schlesinger Group after their two acquisitions in 2020. There's also news, a halftime game about Thanksgiving meals, and in-closings with pandemic benchmarks and participation trophies.

Super Poll 2020 is here. This is all you need to follow what will happen on election day in 2020 as we count down Senate seats in Iowa, Georgia, North Carolina, Arizona and more. We'll also dive into dozens of polls on the national Presidential election and make our predictions along the way.

Episode #23 is bursting through your speakers with guest Tim Hoskins, President of Quester Insights and Strategy, and co-chair of the Insights Association's CRC conference. Tim talks us through planning a virtual conference, what makes Quester unique, how'd he'd invest in the industry, and also how changing their growth strategy set up Quester for long-term success. Along the way, there is research news, polling, a halftime show with a Halloween edition of "would you rather," and in-closings. Also - there are two episodes this week so keep an eye out for Super Poll 2020 coming Sunday 11/1.

But we're feeling episode 22!! This week we tackle a ton of research and polling news along with a halftime about Halloween costumes and in-closings about being cool and tribalism. But the meat is a discussion about the recent Greenbook article about online panel quality and features guest Leib Litman of Cloud Research to talk more about the topic. Yeah, we're happy, free, confused, and lonely at the same time...

We change the questions! Episode 21 is live with guest Roddy Knowles, VP of Research at Feedback Loop. Roddy shares with us the latest rebranding of Feedback Loop, his thoughts on agile research, and where the industry may be heading. Along the way is news, a looooong polling segment looking at key states and bellwether counties, and a halftime show game of Finish the Lyric.

We are back with episode 20! This week we start with news then do an extended polling segment highlighting the swings nationally after the first debate and the President's illness. Halftime is a doozy as the Adam's breakdown this season's bachelors on The Bachelorette. In-closings focus on finding the positive message and finding a scapegoat in market research.

Episode 19 is live with David Dutwin, SVP at NORC, and Chief Scientist at Amerispeak to talk about polling. Along the way, there is research news, in-closing pep talks, and a halftime show where we play two truths, one lie.

This week there is research news, some cool polls from SurveyMonkey, a halftime show where we reflect on our best and worst sales days, and 2 pretty enduring in-closings. But the meat is the dive into Dietrich making the rounds on Bloomberg News, national radio, and even on the Frank Luntz twitter feed. We dive into the poll, ask some questions, and wonder if its all downhill from here.