Podcasts about voxpopme

I gave this marketing expert one hour to create an unforgettable ad.  I showed his ad to 30 Brits and measured exactly how memorable it was.  Does his marketing advice work?  Or is it a waste of time?  Listen to find out.  ---  Learn more about Voxpopme: https://www.voxpopme.com/ Kopi Luwak control ad: https://ibb.co/NgXY0HZ0 Kopi Luwak ad Louis's variant version: https://ibb.co/ymQG433V Buy Louis's book: https://link.stfo.io/amazon Sign up for STFO: https://www.stfo.io/newsletter Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list  Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/  Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/

Today, I try to persuade 20 total strangers to listen to Nudge. To help, I've asked Brain Ahearn for advice. Brian's Tedx talk on pre-suasion has been viewed by over 1 million people. He teaches tactics that anyone can use. So, I put his advice to the test. I've found 40 strangers and asked them if they'd listen to Nudge, but for 20 I used Brian's ‘pre-suasion'. Did it work? Tune in to find out.  Brian's LinkedIn: https://www.linkedin.com/in/brianfahearn/ Brian's website: https://influencepeople.biz/ Learn more about Voxpopme: https://www.voxpopme.com/

I've spent hundreds of hours playing Nintendo Brain Training. I've always thought it'd make me smarter. Most people agree. I asked 25 Brits, and 24 said it “helps their memory.” And yet, my guest on Nudge, Prof Dan Simons, thinks we're all wrong. So, does Nintendo brain training work? Well, in today's episode of Nudge, I find out.  First, I analysed the dozens of ads Nintendo had put out. I share the psychological nudges they used to persuade us and how they made their game so popular. Then, I run my own experiment. For 5 days, I play Nintendo Brain Training. I record my progress and measure if my intelligence has improved after a week. And finally, I chat with Professor Dan Simons and hear why he thinks so many people like me were lured in by Brain Training's claims.  Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile Learn more about Voxpopme: https://www.voxpopme.com/

VoxPopMe has hit $6m in revenue. Wanting to avoid dilution, CEO Andy and the board rasied $750k from Founderpath. At the same time, Founderpath worked with the board to establish a new ESOP pool for management resutling in 10%+ more equity for leaders.

With over 20 years of experience as a serial marketing measurementtechnology entrepreneur, Kristin Luck's management consulting firm, ScaleHouse, focuses on nontraditional growth strategies for data driven marketing technology firms and market research companies. She understands first-hand the demands and distractions faced by business owners and led and consulted for many high growth businesses in the US., Latin America, Europe, and Asia Pacific in almost every capacity. She brings a perspective to growth that transcends sales and marketing and skilled at optimizing efforts and calibrating teams for growth that's both immediate and sustainable while ensuring your company's valuation is maximized. Kristin is a founder focused on helping fellow founders and executive teams scale and monetize their businesses. She is also a licensed investment banker and knows what deals look like from both sides of the table after participating in both acquisitions and exits from $30M to $250M with over 20 years of experience scaling companies quickly while driving high valuations. In 2000, she co-founded OTX, an online research business that was named the fastest growing research firm in the world in 2002 and 2003 and was subsequently acquired by Zelnick Media & Pilot Group and again by Ipsos in 2007. Kristin then founded Forefront Consulting Group, a research technology firm that was acquired by Decipher. Decipher was acquired by FocusVision in 2014 after seven consecutive years of triple percentage growth. She has advised and consulted for high growth brands, including Voxpopme, Annik (acquired by Capgemini), Dstillery, Kelton (acquired by Material), SameSurf, Remesh and Forsta (acquired by Press Ganey). What you will learn Learn how AI can aid in business growth by leveraging synthetic data for better accuracy and reliability in market research. Understand the importance of tracking data to improve business performance and optimize for sale. Learn how to distill important data points to make informed business decisions. Understand the value of recurring revenue models. Discover the importance of planning for a business sale.

Welcome back to Intellicast! Today's episode is a bit different than normal. Brian Lamar and Producer Brian kick off the episode by jumping into some market research news, but all stories are tied to the theme of today's epsiode: AI. First up, the guys discuss the news of SurveyMonkey's new AI tool called Build with AI. They talk about how this can help non-researchers write better questionnaires, along with some speculating about what they hope to see in the tool in the near future. It leads to Brian Lamar touching on a recent WIRe event in Cincinnati where AI was discussed. Next, the guys touch on Voxpopme's new AI tool called Live Interviews. It leads to a conversation about how quickly qualitative firms have embraced technology since COVID. In the final news story, Brian and Brian discuss the recent findings from a Qualtrics study on market researchers' impressions and feelings of AI in market research. There were some surprising results, but the guys found it helpful that while people were optimistic, they did recognize the potential hazards. In the next segment, they guys dig into how AI is being used throughout the industry, along with a variety of examples. They also talk about how EMI is using it internally, for both market research and just to increase efficiency. They guys talk about how they are personally using it along with some of the experiments they have been doing. Brian talks about how while he was testing image creation, he found a glitch where AI was misspelling words in the images, even after being told not to misspell it and being given the correct spelling. Brian Lamar also gives an example of one of the other applications that his team is using AI for.  Thanks for listening! We are proud to collaborate with Brandtrust, combining their Narrative Inquiry and our Strategic Sample Blending to unlock deeper insights and richer data, enhancing our ability to understand the complex topic of mental health. Download the eBook today.  Want to catch up on our blogs? Click here.  Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Should you really be interested in a marketing career? Christoph explains the current industry landscape and provides insights on how marketing appears to be changing, especially with emerging technology. He also shares the backstory behind his newest book, Is Marketing A Good Career? Listen To It Here!Buy IS MARKETING A GOOD CAREER?Connect with Christoph:https://www.christophtrappe.comBio: Christoph TrappeChristoph Trappe is the director of content strategy at Voxpopme, a SaaS company in the market research industry. He owns, implements and updates the company's content strategy to raise brand awareness, drive SEO results and runs the top-rated “Reel Talk: The Customer Insights Show” podcast and Livestream.In his career, he has helped companies share their unique stories more efficiently and better to reach prospects and retain existing customers. He has run content marketing campaigns across many industries.The companies he's worked with have seen better prospect and customer engagement and growth through content.His latest book – “Is marketing a good career?” was released in 2023.The Business Storytelling Podcast and Livestream have been downloaded over 440,000 times and listened to in more than 100 countries. It was listed as a Top 5 percent podcast to listen to globally – out of 2 million podcasts. It was also listed as a Top 20 storytelling podcast in 2021.Support the show

In the episode, we discuss the pursuit of constant curiosity of humans and how language, articulation, and staying mindful of how to remain inclusive. From recognizing unconscious bias from the screening to pulling back the layers of training our ears to new environments, we uncover how to bring our authentic voice to the conversation. She challenges TRIP listeners to reflect on "am I making an effort to continue exposure and train my ear to listen from a new environment, accent, or group of individuals"? Aïcha gives some valuable takeaways: hold space for the who, be more intentional on screener questions for articulation and be fearless in challenging some of the demographic groups targeted in your insights work. ------------------- Aïcha Ly is a trilingual, solutions-driven market and competitive intelligence strategist, speaker, and activist. She is the Founder and CEO of SITB LLC, a values-driven boutique firm specializing in public speaking coaching and message crafting and Head of Consumer Insights at OpenSignal. A native of Senegal, West Africa, Aïcha draws from her experience being a triple minority – female, a foreigner, and Black – in leadership roles at several Fortune 1000 companies, to champion and advocate for others. Aïcha brings a wealth of knowledge and life experience, sharing the power of linguistics and the importance of inclusive insights, including her research and TEDx presentation on unconscious bias related to regional, racial, and international accents. LinkedIn - https://www.linkedin.com/in/aichaly/ SITB LLC - https://www.sitbstudio.com/ TEDx Talk - https://www.youtube.com/watch?v=AxgQ0WqV0Zc&t=2s VoxPopMe - https://site.voxpopme.com/ OpenSignal - https://www.opensignal.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/trippodcast/message

Data quality issues distract us from truly understanding what matters - our customers. So the data quality problem is worth fixing. To discuss that topic, Jennifer Mancusi (Vogel) is joined by Vignesh Krishnan, CEO of Research Defender.Join us and check out Research Defender here: https://lnkd.in/gxBeTFji "Reel Talk" is presented by Voxpopme, the leader in conversational insights. Learn more here: http://voxpopme.com Don't miss these episodes: Do you follow these steps to ensure data quality in research? Industry-leading qualitative tech platform Voxpopme acquires research ops platform HubUX Finding the right participants for your quant and qual studies

Insights are most powerful when they help us bring value to our customers, which also shows up in sales and renewed sales. Quester's SVP of Strategy, Brett Townsend, joins Jennifer Mancusi (Vogel) on this episode to discuss the topic. Join us for this episode of the market research podcast "Reel Talk: The Customer Insights Show." "Reel Talk" is presented to you by Voxpopme, the leader in conversational insights. Learn more about using video surveys in your market research here: http://site.voxpopme.com. Connect with Brett: https://www.linkedin.com/in/brettrtownsend/ Episodes to listen to next: Making insights simple when revenue streams and customer groups are complex Solving complex business problems with customer insights

Let's talk about the impact transformative brands have and how companies go about creating them. To discuss that topic, Jennifer Mancusi welcomes back to “Reel Talk” Emmanuel Probst, Senior Vice President - Brand Health Tracking, at Ipsos, and author of “Assemblage: The Art and Science of Brand Transformation.” Join us and grab a copy of Emmanuel's book here: https://lnkd.in/ghC2J8AX Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.

The Intersection Between Marketing and CX Shep Hyken interviews Christoph Trappe, a digital and content marketer and the author of Is Marketing A Good Career? He talks about how marketing can support customer experience and success teams to ensure the brand story resonates with customers throughout their journey. Top Takeaways:   ·      Customer experience, including customer service, is marketing. Create an experience that gests people to say, "I'll be back," and makes them want to share it with others.   ·      Understand what your customers want and deliver consistently. Customers usually have many options. When your product is available in other places, customer experience becomes the differentiator that determines if your customers continue to do business with you or move on to your competitors.   ·      Every company has a story - what they are about, how they work, and what kind of experience their customers can expect of them. Marketing must tell that story to the customer support team so everybody in the company can embody that story.   ·      The frontline customer service and sales reps dealing directly with your customers are part of your marketing department.   ·      Your best marketing campaign comes from customers who have had an experience with your business and tell people about it.   ·      Social media managers are more involved in customer service now than they used to be in years past. Make sure your brand's story is shared with your social media team – and everyone else in the company.   ·       Plus, Christophe (content marketer) and Shep (customer service and experience expert) each share their definition of what a brand is. Tune in!  Quote:  "Marketing is not just about getting people in the door. Marketing is about supporting customer experience and success."     About:   Christoph Trappe is the Director of Content Strategy at Voxpopme. He is a digital and content marketer and author. His latest book, Is Marketing A Good Career?, is now available on Amazon. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices

The topics of proactive research and insights teams being strategic partners to the rest of the company are important. But how can insights teams be strategic partners? Let's find out. Global insights leader Jill Burnett joins us on this episode of "Reel Talk: The Customer Insights Show." Connect with Jill here: https://www.linkedin.com/in/jill-burnett-65346214/ Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.

After Year 2 of “Reel Talk: The Customer Insights Show”, we analyzed all episodes of 2022 to see what the topics were that are top of mind for insights leaders. We ran all content through the Voxpopme software to get a quick analysis of what themes were constant and what our expert guests said about them. We'll share the results on this livestream with Jennifer Mancusi (Vogel) and Andy Barraclough. Join us and feel free to check out Voxpopme.com for your own analysis. Listen to our most popular podcast episodes: How humanizing the customer helps us understand them better How DISH Network uses video surveys to make customer-centric decisions The future of market research will be here before we know it

How do we measure audience engagement in media correctly and most accurately? To discuss the topic, Jennifer Mancusi is joined by Pedro Almeida, Founder and CEO at MindProber. We discuss: What actually is audience engagement? Why does audience engagement matter in media? What are some examples of audience engagement? And more... Join us. Learn more about Pedro's company here: https://lnkd.in/gemT2WnE Related episodes to listen to: How to do audience research on social media and the web - feat. Rand Fishkin Exploring the evolution of digital insights Creating a good customer experience - a chat with Lonnie Mayne "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.

At times, we might wonder: Why aren't consumers buying this product? As far as we know, it's a great product, and people sounded excited about it. To discuss that topic and hear some tips on understanding consumer behavior, Jennifer Vogel is joined by Sherwette Mansour, author of “Why no one is buying your product” and senior manager of customer experience and business design at EY. Join us for this live episode of the market research podcast "Reel Talk: The Customer Insights Show." Grab a copy of Sherwette's book here: https://lnkd.in/g2gzcmdE Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com. --- Send in a voice message: https://anchor.fm/customer-insights-show/message

In this interview, Jennifer Vogel will interview an AI-created human to give us the details on AI in research. I asked my questions in the Open AI platform, and the AI gave us answers which Synthesia used to created this human-like expert that I'm interviewing on this episode. Join me. Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com. --- Send in a voice message: https://anchor.fm/customer-insights-show/message

Who doesn't need more joy in their lives? To wrap up the year, Host Jennifer Vogel talks with Debby Schlesinger-Hellman, who is behind The Art and Science of Joy. She'll tell us about her new project and how it will help us have a year that is filled with joy. Visit The Art and Science of Joy here: https://theartandscienceofjoy.com/ Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com. --- Send in a voice message: https://anchor.fm/customer-insights-show/message

A couple of months ago, we shared on an episode that Voxpopme has acquired HubUX, and with that acquisition, it's now easier than ever to run virtual focus groups. But what goes into moderating a virtual focus group, and what should be considered to make it a success? To discuss that topic, Jamin Brazil, founder of HubUX and now managing director at Voxpopme, returns to this market research podcast. We discuss: When should companies use virtual focus groups? What are moderating best practices? What goes into successful preparation? And more. Join us. Watch the "BRIght Ideas" episode on discussion guides that Jenn referenced on the episode here: https://www.youtube.com/watch?v=wjX7J0GLcv4 Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com. --- Send in a voice message: https://anchor.fm/customer-insights-show/message

Listen to the episode intro and you'll see I decided to try some AI content tools out.  The tool I mention in the show that is specifically for show notes is down today, so I decided to use ChatGPT for these show notes.  Unfortunately ChatGPT only knows what I tell it about the episode ... which means I basically have to write a description of the episode in order to get it to write a description of the episode ... but here's what it came up with when I asked for a "catchy title and episode description." Title: "Unleashing the Power of Effective Content Teams with Christoph Trappe" Description: In this episode of Grounded Content, we sit down with Christoph Trappe, Director of Content Strategy at Voxpopme and author of "Content Performance Culture." We discuss the importance of creating good effective content teams and cultures and how to unleash the full potential of your team to drive results. Christoph shares his insights and expertise on building high-performing content teams and creating a culture that supports and encourages great content. Tune in to learn how to take your content to the next level. You can find Chrristoph Trappe on Linkedin https://www.linkedin.com/in/christophtrappe/ And you can fine me on Linkedin too https://www.linkedin.com/in/madmotion/ Thanks!! Marion      

Innovation can make or break a company's future, but what's the role of insights teams in helping innovative products be successful? To discuss the topic, Host Jennifer Vogel is joined by Marnie Steffe, Insights and Innovation Director at Elida Beauty and a valued member of the Voxpopme Advisory Board. Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com. --- Send in a voice message: https://anchor.fm/customer-insights-show/message

One way to keep research interesting is by being creative when we roll it out. But how do we do that in practice, and are there - dare we say - creative ways to be more creative? To discuss the topic, Jennifer Vogel is joined by Daniel Berkal, SVP Research at The Palmerston Group. Join us for this live episode of the "Reel Talk: The Customer Insights Show" podcast. Learn more about Daniel's company here: https://lnkd.in/gxhG4vJG Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com. --- Send in a voice message: https://anchor.fm/customer-insights-show/message

In the latest episode of This is Product Management Jamin Brazil, Managing Director of HubUX at Voxpopme, talks about why building solid human relationships and becoming indispensable in solving a problem for your customer can determine the success of a product, and why adding value to them is crucial.  TIPM is produced by Feedback Loop by DISQO, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today. 

Welcome back to Intellicast! We have a jammed packed news episode for you today.  Before jumping into the latest market research news, Brian Lamar and Producer Brian catch up on some current events, including some Halloween talk, as well as talking about the last couple of conferences of 2022. Then the guys jump into the news, starting with a couple of stories about Momentive.  First, they discuss the announcement that Momentive was reducing their workforce by 11% as part of a restructuring plan. They then touch on another Momentive story that came out a few days after the previous one where they had been approached about another potential sale. The guys then discuss a string of merger and acquisition stories, starting with the news that Maru Group was acquired by Stagwell, a marketing communications company. They also talk about the acquisition of GutCheck by Toluna, and Voxpopme acquiring Jamin Brazil's company HubUX.  As part of the discussion around these acquisitions, it leads Brian and Producer Brian down a road to a couple of philosophical discussions. One is the impact of investment, specifically in the sample industry, and how it is causing sample to become inconsistent because of the investment. The other is how sample is not a commodity. After the large acquisitions segment, Brian and Producer Brian touch on the news about the new product enhancement Suzy has rolled out to their platform. In a story that is right up Producer Brian's alley, the guys talk about the announcement that Nielsen will be reporting viewing figures for Netflix next year as Netflix rolls out their ad-supported subscription option. This leads to a deeper discussion about the bad blood that existed between the two companies just a few years ago, and how they might have moved forward from it. In the final story of this extended episode, the guys touch on the latest IPA Bellweather report that found marketing research spending declined 4.1% in Q3 and the third consecutive quarter of a spending downturn. Thanks for listening! EMI's annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hi Fam! You are listening to the happy market research podcast.  Be warned, today's episode is a bit self serving.  In 2019, I co-founded HubUX. A research operation platform for private panel management, DIY recruitment and qualitative automation. Why? Because opinions are moving fast AF. In fact, Gen Z defines themself as the generation that adapts to changing trends. Brands don't even have time to create ads that can benefit from trends. By the time these trends hit their radar they are already on the down in favor of something else. Keeping track of today's consumers is like watching humming birds on crack.  Its a bit fun, but impossible to do for very long. At the same time, recruiting quality particpants for either qual or quant is getting harder and more time consuming.  HubUX was setup to solve this. How? By recruiting on social meida platforms like TikTok and screening particpants via a robust survey tool that includes video auditions.  Today, about 60% of the projects done on hubux are surveys. These surveys include several video openends. The rest of the projects are automating IDIs and Focus Group workflow. With the activity on our platform being video data collection our clients have been asking for a way to quickly analyze their video data.  This lead us to a decision: Build a video analytics tool (this is really really hard by the way) or partner with the leader in video analytics, Voxpopme.  I reached out to their leadership.  After a few conversations we quickly came to the conclusion that combining forces would increase the probability that we own the video feedback space.  On October 26th, 2023 we announced the merger of hubux and voxpop.  From my view, the combination of automated research operations and video analytics represent the biggest change in our industry since the invention of surveys in the 1920s, focus groups in 1937, and online surveys in the 1990s.   You all know me and my histroy. I may have done the first online survey for commerical purposes in the 90s while at Macro Consulting. Dispite the fact that my dislexia makes reading a bit challenging, my brain helps me to see patterns in the market. And it is abundantly clear that video will play a major part in every modern brands' insights department.  The following is the recording of the live announcement that was streamed on 20+ platforms with Jenn Voguel, CRO, and Voxpop cofounder and CPO, Andy Barraclough.  Enjoy! Find Voxpopme Online: Website: https://site.voxpopme.com/LinkedIn: https://www.linkedin.com/company/voxpopme/?originalSubdomain=uk Press Release: https://site.voxpopme.com/news/industry-leading-qualitative-tech-platform-voxpopme-acquires-research-ops-platform-hubux/  Find HubUX Online: Website: https://hubux.com/ LinkedIn: https://www.linkedin.com/company/hubuxr/  Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music: “Clap Along” by Auditionauti: https://audionautix.com

Voxpopme, the world's leading video feedback and analytics company, has entered into a definitive agreement to acquire HubUX. Recognizing customer and market demand, Voxpopme and HubUX began partnering to offer the next generation of end-to-end qualitative solutions. Hearing the customer feedback and the value of these two platforms combined, it was clear this acquisition would help bring a completely new and necessary approach to qualitative to the market. The two platforms bring together both live and unmoderated qualitative insights, offering the first all-in-one qualitative offering designed to merge empathy with agility in a way never before possible. Customers can now: Have live conversations with consumers anywhere Launch unmoderated video surveys with consumers anywhere and on their time Rely on robust automated analytics Easily share highlights of findings Build custom micro-communities, or tap into our high-quality communities for rich response And more… This episode shares even more. Join us and listen in. Read the news release on the acquisition and try Voxpopme solutions now at this link: https://site.voxpopme.com/news/industry-leading-qualitative-tech-platform-voxpopme-acquires-research-ops-platform-hubux/ --- Send in a voice message: https://anchor.fm/customer-insights-show/message

This is a feed drop episode of Voxpopme's "Reel Talk," which discusses topics that help researchers, marketers, and product teams understand their customers. I hope you enjoy the episode and check out other "Reel Talk" episodes here: https://site.voxpopme.com/customer-insights-show-live/ *I work at Voxpopme as director of content strategy.* --- Send in a voice message: https://anchor.fm/ctrappe/message

Lisa Wilding-Brown, CEO at InnovateMR and an ESOMAR Council Member, joins Jenn Vogel on this episode to discuss the topic of data quality. Join us. Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com. --- Send in a voice message: https://anchor.fm/customer-insights-show/message

Sometimes people don't finish surveys for one reason or another, but what can and should we do when that happens? Jennifer Vogel is joined by Karine Pepin, vice president at 2CV, to discuss the topic. Join us for this live podcast episode to get the answers to: What incompletions are the most common? Why do they happen? Are there strategies to minimize incompletions? And more... Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com. --- Send in a voice message: https://anchor.fm/customer-insights-show/message

Wes Bush, CEO at ProductLed and author of “Product-led growth: How to build a product that sells itself,” joins Jennifer Vogel on this episode to discuss what goes into a product-led growth strategy. Join us and check out his book here: https://lnkd.in/g-kXPM_H Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com. --- Send in a voice message: https://anchor.fm/customer-insights-show/message

Trying something new for this episode - a podcast swap with my friend and fellow content marketer Christoph Trappe. Christoph is director of content strategy at Voxpopme, he's also host of the Business Storytelling Show and author of several books including Content Performance Culture and Going Live. What is a podcast swap? Well, basically I'm taking one of his episodes, putting it on my channels, and he's taking one of mine and doing the same thing. On this episode Christoph talks to social media manager Angela Myers to discuss short-form video storytelling - what is it, how can brands implement it, what makes a good story in this format and more. Angela helps small to medium sized businesses use digital storytelling to put their marketing on autopilot, according to her website angelamyerscreative.com. Check out Christoph's work at https://www.christophtrappe.com/.

Creating what customers want is certainly something all of us are after, but how do we create the habits to continuously understand what works, what doesn't, and what if we are wrong? Host Jennifer Vogel discusses the topic with Teresa Torres, author of the No. 1 best-seller “Continuous Discovery Habits" on this live podcast episode of the "Reel Talk: The Customer Insights Show." Join us and grab a copy of Teresa's book here: https://lnkd.in/eYFkM2Wq Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com. --- Send in a voice message: https://anchor.fm/customer-insights-show/message

We are seeing the headlines of a recession, mass layoffs, and changing customer trends, but how can companies weather a recession and move forward successfully? In this episode, host Jennifer Vogel is joined by Will Wu, managing partner - high-tech and software - at West Monroe - the national digital services firm, to discuss the topic. Join us. Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com. --- Send in a voice message: https://anchor.fm/customer-insights-show/message

Fans of professional football have opinions about the sport, their teams, and everything related to the fan experience. To discuss how to get the most out of fan feedback, Jennifer Vogel is joined by Washington Commanders President Jason Wright. Jason reached out to fans for specific feedback before the season and is often seen talking with fans at games and other Commanders' events. Join us for this live podcast episode to hear Jason's story. Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com. --- Send in a voice message: https://anchor.fm/customer-insights-show/message

Colin Shaw, a global influencer in customer experience and marketing; and founder and CEO of Beyond Philosophy. Colin joins host Jenn Vogel to cover a host of topics, including: Survey responses How to listen better to customers What is important to customers And more... Join us and check out Colin's company here: https://beyondphilosophy.com/ Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com. --- Send in a voice message: https://anchor.fm/customer-insights-show/message

Asking the wrong questions of consumers can lead us down the wrong path. People try to please others, so we can't just ask questions like “do you like my idea?” To discuss that topic and how we can do better, Jennifer Vogel is joined by Rob Fitzpatrick, author of “The Mom Test” on this episode. Join us and check out Rob's book here: https://lnkd.in/gn8Z58Su Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com. --- Send in a voice message: https://anchor.fm/customer-insights-show/message

Getting actionable insights is one crucial strategy; presenting them in a way that engages our stakeholders and drives business decisions is another. So what should we consider when presenting data in research that drives action? Host Jennifer Vogel is joined by Brad Dancer, SVP, Insights & Data Analytics at WWE, to discuss the topic. Join us. Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com. --- Send in a voice message: https://anchor.fm/customer-insights-show/message

As we've discussed before, product innovation is critical to get right, and insights are crucial in bringing innovation to market - at all stages. No pressure. In today's episode, Jenn Vogel is grilling Jason Alleger, senior director of consumer insights & strategy at Traeger, on how we can get product innovation right. They cover: How do you know if a product is innovative? What goes into creating an innovative product? What are some examples of innovative products? How do we share findings and ideas for innovative products internally? Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com. --- Send in a voice message: https://anchor.fm/customer-insights-show/message

MR tech can help us improve workflows, increase the speed of projects and even help us understand consumers at scale. One way to do that is by using Natural Language Processing. But what is it, how does it work, and what do we need to be aware of? To discuss the topic, Voxpopme Founder and CTO Andrew Barraclough returns to “Reel Talk.” Join us for this conversation. Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com. --- Send in a voice message: https://anchor.fm/customer-insights-show/message

We've heard guests talk about being proactive, getting ahead of trends, and integrating foresight into their market research strategy. But, what does it mean to do proactive research, how do companies start, and how does it help the business? Jenn Vogel is joined by Kyle Papanikolas, global insights senior director at McDonald's, to discuss that topic. Join us. Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com. --- Send in a voice message: https://anchor.fm/customer-insights-show/message

We talk about human insights a lot to help us humanize business. But what does it mean to humanize business, and how do we do that? To discuss the topic, Jenn Vogel is joined by Lonnie Mayne, author of “Red Shoes Living” and executive chairman of Voxpopme. Join us and grab a copy of Lonnie's book here: https://lonniemayne.com/ Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com. --- Send in a voice message: https://anchor.fm/customer-insights-show/message

On this episode of "Reel Talk: The Customer Insights Show," Jennifer Vogel is joined by John Geraci, president at Crux Research and author of “POLL-ARIZED: Why Americans Don't Trust the Polls and How to Fix Them Before It's Too Late.” Join us for this discussion and grab a copy of John's book here: https://lnkd.in/gygyJmGw Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com. --- Send in a voice message: https://anchor.fm/customer-insights-show/message

In this episode of "Reel Talk: The Customer Insights Show," we are talking about positioning. Why is it so hard How can we get it right How do we know we are done with it? To discuss that topic, Jennifer Vogel is joined by April Dunford, founder of Ambient Strategy and author of “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.” Join us and check out April's book here: https://lnkd.in/gZpZzqyi Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com. --- Send in a voice message: https://anchor.fm/customer-insights-show/message

Episode 15 takes us outside the comfort zone in looking at the darkness in life and in people. We're talking about True Crime with Jenn Vogel, Chief Revenue Officer, Voxpopme. Both fans of the true crime genre, Jenn and Jo discuss their seemingly irrational (but actually very rational) fascination with criminal acts, and the true circumstances surrounding them, and what that tells about human limitations and moral boundaries. As a people-first leader in the business of playing detective (that is, uncovering the human motivations behind our actions), Jenn speaks of our need to solve mysteries and the lessons we learn from those who survive them. Jenn also reflects on the fine line between detachment from sensationalized stories (often exaggerated, sometimes humorized, even at times completely made up), the need to allow ourselves to be horrified by them, and the importance of seeing human beings in our whole complexity ... even the taboo and less comfortable. -- To look outside, Jenn goes outside! When she is looking to clear her mind or generate creative ideas, nothing beats a walk outside with fresh air (and of course, the dog). She finds not multi-tasking and trying to be doing everything all at once allows her to get into truly fresh ways of thinking. -- Jenn Mancusi Vogel has been in marketing for the research industry for more than 12 years, gaining a great understanding of the ever-changing needs corporate researchers have to deliver insights in new ways, faster and with fewer resources. This is why she decided to join Voxpopme – at the center of the movement for greater customer empathy movement – in 2018. As Chief Growth Officer, she and her team are focused on educating the market about the power of a people-first strategy, and how to leverage video to have customer conversations at scale, throughout every stage of innovation. Check out Jenn's podcast https://site.voxpopme.com/customer-insights-show-live/ (Reel Talk). Connect with Jenn on https://www.linkedin.com/in/jennifer-mancusi-vogel-3a84981b/ (LinkedIn). -- On the show we mentioned: https://www.amazon.com/Ill-Be-Gone-Dark-Obsessive/dp/0062319787 (I'll Be Gone in the Dark) by Michelle McNamara, about serial killer Joseph James DeAngelo Jr. (The Golden State Killer) https://www.amazon.com/Anxious-People-Novel-Fredrik-Backman/dp/1501160834 (Anxious People )by Fredrik Backman https://open.spotify.com/search/forensic%20psychologist%20Dr.%20Paul%20G.%20Mattiuzzi/podcastAndEpisodes (Podcast appearances) by Forensic Psychologist Dr. Paul G. Mattiuzzi https://www.netflix.com/title/81008305 (Inventing Anna) the Netflix drama series about German con artist Anna Sorokin https://www.amazon.com/I-5-Killer-Revised-Ann-Rule/dp/0451165594 (The I-5 Killer) by Ann Rule about serial killer Randall Woodfield Giulia Tofana, the Italian professional poisoner Harold Frederick Shipman, the Angel of Death -- Looking Outside is a podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, innovator and futurist at Mars Wrigley. Find out more about Jo & Looking Outside at http://www.looking-outside.com/ (www.looking-outside.com). Connect https://www.linkedin.com/in/joannalepore/ (with Jo) and join the https://www.linkedin.com/company/looking-outside (Looking Outside community) on LinkedIn. Check out Jo's foresight podcast https://futureimagined.captivate.fm/ (Future Imagined) (produced for Mars Wrigley). -- Looking Outside is created by Joanna Lepore. All views are that of the host and guests and don't necessarily reflect those of their employers. Copyright 2022. https://open.spotify.com/artist/25qwu3aIpjYYDP4N3bSyOP?si=9rhyyN6zSR2zOzwnfO4jPg (OBOY) and https://open.spotify.com/artist/2BgBYDndne838oVYAwSK8c (Wicked Cinema) music features in Episode 15.

Jennifer Vogel talks with the co-author of the new book “Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers” Rebecca Brooks. Rebecca is the Founder and CEO of market research consultancy Alter Agents. She says that “shopper promiscuity is on the rise, but market researchers are struggling to find insights. They are trapped in a framework defined by Brand Narcissism.” Join us for this live conversation. Check out the book here: https://lnkd.in/gWT32TFK Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com. --- Send in a voice message: https://anchor.fm/customer-insights-show/message

Host Jenn Vogel talks to a content thought leader who tweeted “How to fail at marketing: Decide to know what your audience wants without talking to them.” I couldn't agree more. Ashley Cummings is a content expert that writes content for eCommerce and marketing and advertising and is joining me on today's episode. They discuss: What prompted Ashley to send the tweet? Are companies really not talking to customers? How can companies have better conversations? And more... Connect with Ashley here: https://www.ashleyrcummings.com/ Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com. --- Send in a voice message: https://anchor.fm/customer-insights-show/message

In this episode of "Reel Talk: The Customer Insights Show," we discuss the role of insights to understand the different stages of the customer journey. That could include a strategy to democratize research across an organization and to share the results differently to drive better results. To discuss that topic, Jennifer Vogel is joined by Jorge Calvachi, a global thought leader, director of insights at La-Z-Boy, and member of the Voxpopme advisory board. Join us for the discussion. Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com. --- Send in a voice message: https://anchor.fm/customer-insights-show/message

Dave Carruthers is an entrepreneur specializing in high-growth tech businesses. He's been involved in technology businesses for the last 10 years and has been behind a number of successful startups.  As an entrepreneur with a passion for mobile technology he leads the VoxPopMe team. At Voxpopme, Carruthers works on video market research.  Voxpopme's solution now helps leaders in every industry see the people behind the data, transforming the process of capturing and analyzing video insight. Key Takeaways How Dave's company, Voxpopme, has been able to fuse the rise of video to enabling customer conversations at scale.How and why businesses should embrace video as a way of building a network of employee and customer interaction. Video based business and sales calls. How positive customer feedback can go a long way in boosting employee morale and confidence.  Connect with Dave LinkedIn - https://www.linkedin.com/in/davecarruthers Website - https://site.voxpopme.com/  Twitter - https://twitter.com/DaveCarruthers

Find Jennifer Online: LinkedIn: https://www.linkedin.com/in/jennifer-mancusi-vogel-3a84981b/ Email: jenn.vogel@voxpopme.com   Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE   This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. 

Insights and marketing professionals are under a lot of pressure.  Mmm num ba de Dum bum ba be Doo buh dum ba beh beh   How quickly can that campaign get out? How quickly can you generate more leads? Increase revenue! Optimize your team! Um ba ba be Um ba ba be De day da Ee day da, that's okay Jenn Vogel, Senior Vice President of Marketing at Voxpopme joins us with more than ten years of market research experience, providing knowledge on the ins and outs of corporate researchers. Jenn and Priscilla are discussing initiatives, tricky situations in marketing and emerging challenges for marketing for the insights industry in this episode of Ponderings from the Perch.  This is ourselves under pressure.  In this episode, you'll find insights into quantitative versus qualitative research AND Banana Dancing! Yes. Banana Dancing. By the time you've finished this podcast, you'll be fully equipped to Cut through the noise and better understand marketing for the insights industry. While you're here — check out the Viddys, Voxpopme's Customer Excellence Awards!  The Voxpopme team internally nominates their customers who are driving the industry forward, fostering innovation and approaching empathy in an exceptional way. Finalists for the Viddys were just announced for all of the different award categories. You can find them here!