Podcasts about samplecon

Play Episode Listen Later Mar 14, 2025 38:48

Welcome back to Intellicast! Joining Brian Peterson on this jam-packed episode is Gabby Blados. They talk about conferences, data quality, as well as discuss some recent headlines from around the research world. Kicking off the episode, Brian and Gabby talk about the upcoming conferences, including SampleCon and Quirks Chicago. With Gabby attending Quirks, she gives Brian a preview of some of the topics, sessions, and activities she most looks forward to while in Chicago in early April. Next, Brian and Gabby turn their sights to the latest market research news, starting with the launch of the Global Data Quality Initiative updated Data Quality Pledge. Brian and Gabby discuss how they feel this is a step in the right direction to improve overall data quality. They are hesitant, though, since it is a pledge, and there is no one to hold people accountable to its standard other than self-regulation. They both agree that the pledge is probably a step toward some sort of regulation around data quality. In the second data quality story, they discuss the results and key takeaways from the new Data Quality Benchmarking Study released by the Insight Association. Brian and Gabby discuss some of the stats, including some that were somewhat surprising to both of them. You can get your free copy of the Insights Association Data Quality Benchmarking Report here. Next, Brian and Gabby talk about some of the recent headlines from around the market research industry, including ComScore's 2024 results, Glimpse's rebrand to Panoplai, and Disney shutting down FiveThirtyEight. In our final story, they touch on the reports about Kantar potentially looking to sell their Worldpanel/Numerator division. Thanks for listening! If you have headed to Pasadena for SampleCon, be sure to say hello to Kathleen Hock. If you will be in Chicago for Quirk, be sure to connect with Gabby or Abby Synder. Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Data Integrity with Cindy Neumann of the Insights Association

Play Episode Listen Later Apr 10, 2023 30:44

Welcome back to Intellicast! In today's episode, Brian Lamar and Producer Brian are joined by Cindy Neumann of the Insights Association and EMI's own Mary Draper. This is a great episode to discuss some of the great things going on in our industry, especially the initiatives being led by the Insights Association. The interview kicks off with a quick chat about Cindy's background and what led her to market research. Like many researchers, Cindy kind of fell into the market research industry and has spent the majority of her career on the syndicated data side of things. About a year ago, Cindy had the opportunity to join the Insights Association, where she works now. In the next segment of the interview, Cindy takes some time to discuss the Insights Association DII Council (Data Integrity Initiative Council), a committee dedicated to improving data quality. She shares how and why the DII was created, who is on the council, and some of their current efforts. This segues into a conversation surrounding the Data Integrity Toolkit, a resource created by the DII for anyone who is interested in learning more about data quality. Cindy shares some of the areas that the toolkit focuses on, and Mary discusses how she uses the toolkit in her role at EMI. We also get an idea of what will be coming with the next release, what the DII is currently working on, and some of their most important initiatives including a partnership with MRS, ESOMAR, and SampleCon. If you have a passion for data quality or have been looking for a way to get more involved in the market research industry, this episode is for you! Thanks for listening! Interested in registering for the Greenbook Insight Innovation Competition? Apply before April 5th! EMI's annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

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A Quirks Chicago Recap feat. Bonnie the Bulldog

Play Episode Listen Later Apr 3, 2023 51:48

Welcome back to Season 6 of Intellicast! In today's episode, the Brians are joined by EMI's own Andrew DeCilles to discuss the latest market research news and the Quirks Chicago conference that Andrew and Brian Lamar attended last week. The guys jump right into the recent market research headlines starting with Qualtrics' $12.5 billion acquisition by Silver Lake. Andrew and the Brians discuss what this might mean for the industry as more tech entrepreneurs start to invest in MRX. This is followed by some ESOMAR news. Joaquim Bretcha has been named the Interim Director General and Ray Poynter has been elected president, replacing Kristin Luck. After that, we share some newly announced partnerships. Sample Ninja has partnered with Research Defender to improve their fraud detection. Additionally, the Insights Association, ESOMAR, SampleCon, and the Market Research Society have partnered on a campaign to address fraud and data quality risk. Hold on to your hats ‘cause we're not done yet! In a final pairing of news stories, we discuss PureSpectrum's completion of a $37 million round of equity funding and an update to the algorithm used for their PureScore respondent scoring system. The news segment of this episode is wrapped up with a look at the Attention Validation Initiative from the Advertising Research Foundation. In the second half of the episode, Brian Lamar and Andrew give a recap of their experience at Quirks Chicago. They discuss some of their favorite sessions as well as trends and themes that emerged from the conference. Brian was able to bring his dog, Bonnie, to the conference and she even got her own badge! If you clicked with Bonnie at Quirks, we'd love to hear from you. The guys also reflect on a new marketing strategy they used for their session with BrandTrust. If you missed our session, this is a great episode to fill you in on some of the material we covered and give you an idea of where you can hear it in the future. It includes content we're passionate about both professionally and personally, so you'll want to make sure you hear it at least once. Thanks for listening! Interested in registering for the Greenbook Insight Innovation Competition? Apply before April 5th! EMI's annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

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A 2023 SampleCon Recap with Brad Franz and Mary Draper

Play Episode Listen Later Mar 28, 2023 36:14

Welcome back to Season 6 of Intellicast! In this episode, Brian Lamar is joined by Brad Franz of Burke and EMI's own Mary Draper to discuss the recent SampleCon conference. Before they jump into the interview, they share a few updates from the market research world and an overview of the MRX event season—including a few discount codes! So, if you're still trying to make room for some upcoming conferences, don't skip this! The interview kicks off with Brad and Mary's overview of the conference. SampleCon celebrated its 10th anniversary this year and Brad has attended every SampleCon conference since its beginning! They share their main takeaways from the event and what's changed about the conference over the years. In the next segment, Brad and Mary each take a minute to discuss their sessions from SampleCon. Brad's session made space for a conversation on creating a sustainable online data quality strategy. Mary was part of a collaboration lab on data quality with Katrina Noelle of KNow Research. Toward the end of the interview, Mary, Brad, and Brian talk about the collaboration between SampleCon, the Insights Association, ESOMAR, and MRS on data quality. If you can count how many times we say, “collaboration,” let us know! Thanks for listening! You can connect with Brad on LinkedIn! Interested in registering for the Greenbook Insight Innovation Competition? Apply before April 5th! EMI's annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Schlesinger or Should We Say Sago

Play Episode Listen Later Mar 3, 2023 32:45

Welcome back to Intellicast! On today's episode, Brian Lamar and Producer Brian cover the latest news from around the market research industry. Kicking off the episode, the guys talk about upcoming conferences including SampleCon, the Insights Association Annual, Quirks, and IIeX. They talk about how both SampleCon and IIeX are celebrating their 10-year anniversaries this year. They also discuss the Greenbook Insight Innovation Competition which is also celebrating 10 years. Interested in registering for the competition? Click here: https://www.greenbook.org/mr/insight-innovation-competition/ The guys then turn to the latest in market research news. It starts with a discussion about Measure Protocol's new targeting abilities. They then talk about the new WIRe advisory board members, including friend of the podcast Damon Jones. The guys then talk about the news of Bain and Company partnering with OpenAI and QuestionPro acquiring Pundit Consultantz. In the last segment, the guys discuss a couple of rebrands. First is Schlesinger rebranding to Sago. Brian Lamar talks about how many of the legacy well-known brands in market research all seem to be rebranding. They also get into why the rebranding makes sense. They then talk about Nielsen IQ rebranding to NIQ. Thanks for listening! EMI's annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

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SampleCon Happy Hour (Part 2) with Sima Vasa , Ryan Barry, Steve Schlesinger, Katie Gross, Armen Adjemian

Play Episode Listen Later Sep 20, 2022 16:55

Welcome to another interesting and informative episode of Data Gurus! Sima is excited to bring you the second part of the live discussion between herself and four other industry leaders that took place earlier this year at SampleCon. This episode might give those who did not make it to SampleCon this year an idea of what the conference was like, and hopefully bring a fresh perspective to those who were there. You will hear Sima lead an informal and unscripted discussion with Ryan Barry, Steve Schlesinger, Katie Gross, and Armen Adjemian. They share their opinions on various topics and discuss their concerns for the industry. Ryan Barry is the President at Zappi. He oversees their commercial operations, operations, and product and engineering groups. Steve Schlesinger is the CEO of Schlesinger Group. He focuses on strategy, acquisitions, and developing the business for the future. Armen Adjemian is a co-founder and CEO of DISQO. He is involved with strategy and marketing. Katie Gross is Chief Customer Officer at Suzy. She oversees sales, customer success, and their Full Service Center of Excellence team. Sima Vasa is a co-founder of Paradigm Sample and CEO of Infinity Squared Ventures. She also does investment banking for Oberon Securities. What concerns Steve? Companies can grow from a startup to great success a lot faster now. So Steve worries about the companies that will grow significantly in a short period and represent large amounts of revenue in three to five years. He is concerned about his blind spots and the things he doesn't know. What Katie worries about Katie worries about Ted Talks, Twitter, and people who take time and attention from respondents. Creating better value DISQO's main growth constraint is the member or user. So they think about how the changes that occur in their users' lives will affect their attention span. They are always thinking of ways to create better value for their users, and they always gravitate to the member experience because that drives growth. The data war Ryan worries about who will win the data war inside big businesses. Because 67% of the media spend of most companies is done programmatically now. Also, most consumer insights departments are still analog and disconnected from a lot of performance optimization. Connecting what people do with what they say Ryan feels that if researchers could connect what people do with what they say, they only will need to ask them two questions. However, people in the industry are not thinking about that. So he worries about what insights departments will look like five years from now. Doing things differently According to earnings reports, many CEOs are responsible for the idea of doing things differently. Ryan feels that much of the drive toward transformation is happening at the level of the CMO and Chief Growth Officer. Change within traditional insights organizations Sima believes the need to transform and move faster has driven much of the change within traditional insights organizations. From the top down Katie thinks some companies have done a great job of starting from the top down and enabling everyone. The hardest thing Armen feels that selling to insights teams over time is the hardest thing because it is difficult to prove ROI from that spend. Fintech Something interesting about fintech, compared with a more traditional CPG, is that the number of buyers within fintech groups is many times more than the number of buyers within more traditional insights departments. Creators Ryan believes that creators are underserved in terms of data. They are the future and need data to inspire them and help them make better decisions. He views insights people as creators because they are part of the process. The digital market Ryan thinks that the digital market is becoming a lot bigger. Global shifts The world is becoming more data-driven.

SampleCon Happy Hour (Part 1) with Sima Vasa , Ryan Barry, Steve Schlesinger, Katie Gross, Armen Adjemian| Ep. 180

Play Episode Listen Later Sep 13, 2022 27:58

Welcome to another interesting and informative episode of Data Gurus! Sima is excited to bring you part of a live discussion between herself and four other industry leaders that took place earlier this year, at SampleCon. For those who did not get to SampleCon this year, this episode will give you an idea of what it was like. You will hear Sima lead an informal and unscripted discussion with Ryan Barry, Steve Schlesinger, Katie Gross, and Armen Adjemian. They share their strong opinions on various topics, including leadership, talent management, company culture, respondent experience, and more. Ryan Barry is the President at Zappi. He oversees their commercial operations, operations, and product and engineering groups. Steve Schlesinger is the CEO of Schlesinger Group. He focuses on strategy, acquisitions, and developing the business for the future. Armen Adjemian is a co-founder and CEO of DISQO. He is involved with strategy and marketing Katie Gross is Chief Customer Officer at Suzy. She oversees sales, customer success, and their Full Service Center of Excellence team. Sima Vasa is a co-founder of Paradigm Sample and CEO of Infinity Squared Ventures. She also does investment banking for Oberon Securities. Talent Everyone is trying to figure out how to acquire, hire, and retain talent. Even though there are currently many conversations about technology and automation, Steve feels that it is the talent that generates the value of the business. So people have to be more creative than ever to attract people into their businesses. His company regularly looks at acquisitions as a way to get talent. Katie joined Suzy almost two years ago. Hiring has been nearly a full-time job for her because Suzy needs people with experience and people with different points of view. Working from home It is difficult for parents to raise their children and work. Working from home has been helpful for females in the workplace and brought more balance to many families with working parents. The best team DISQO has been very people-centric across time because Armen believes that whoever has the best team in the long term will win. Remote hiring has allowed them to hire faster. Doubling their staff DISQO doubled its staff by bringing in more than 200 people last year. It was extremely challenging to do in the current environment. Investments Last year, Sima saw a lot of activity in what was said to be a frothy market. Now, there appears to be more scrutiny and caution around investments. Expectations also seem to be more realistic. Debt financing Zappi has gained much traction from debt financing over the last several years. Ryan believes that debt financing is a useful vehicle for growing companies. High salaries Salaries are costing a lot more. That could become a problem if the numbers do not get met. Performance At the end of the day, investment is about performance. Culture It can be difficult for a company to retain its culture in tough times. It helps to have a good environment, hire great people, and treat them like adults. Having open conversations about what the company is going through is also vital. Adapting and changing The culture has to adapt and change as a company grows. Complex culture Steve has a culture of 20 companies amalgamated together. Each company came in with its culture, so the current culture is a complex combination of those. Culture and people Culture and people are the most important criteria for a company. Shared values Shared values are vital for a cultural fit within a company. Respondent experience Market researchers should not support 45-minute conjoint surveys any longer because most people only have a seven-minute attention span. Representative sample The industry has defined representative sample as age, gender, and income. That, and some other industry basics, need to change. A challenge

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Growth-Focused Acquisition Strategies With Steve Schlesinger and Ted Pulsifer of Schlesinger Group

Play Episode Listen Later Jun 7, 2022 32:47

Welcome back to Intellicast! On today's episode we are joined by a couple of powerhouses in the market research industry; Steve Schlesinger and Ted Pulsifer of the Schlesinger Group. Steve and Ted join the guys to clear up some of the questions the guys have had about their acquisition strategy and their goals. The interview kicks off with Ted giving a bit of detail on how life has changed since he was last on, specifically around joining the Schlesinger Group family and what it has meant to him and the former MarketCube business. Ted talks about how one of the benefits is how he can really drill in on specific items rather than having to wear multiple hats. We then turn it to Steve. Before we jump into the talk of acquisition strategy, Brian and Steve talk about Steve's recent experience at SampleCon in Los Angeles. Steve gives us his opinion as a first-time attendee, and as someone who has traditionally spent most of his career in qualitative research. Next, Steve gives some perspective on the strategy he uses when looking for and acquiring companies to add to the Schlesinger family. And family is the term Steve uses, which Brian Lamar and Producer Brian found super interesting. Steve details what he looks for in a company, some of the inner workings of how a deal may come together, and also how they manage company culture integration. This leads to the guys discussing what kind of opportunities Steve looks for in companies that may be of interest to him, and who does the first contact of sort to start a deal path underway. It is really interesting to hear how this gets started. In the last part of the interview, we change gears and get serious on a topic that is of interest to everyone: cereal. Steve, Ted, Brian Lamar, and Producer Brian talk about their favorite cereals. Steve gets into some deep details about how he mixes cereals and the kinds of cereal you can find in his kitchen. This is a great episode with 2 awesome guests! If you want to learn more about Schlesinger Group, visit their website at https://www.schlesingergroup.com You can connect with Steve Schlesinger on LinkedIn here: https://www.linkedin.com/in/steve-schlesinger-0360171/ You can connect with Ted Pulsifer on LinkedIn here: https://www.linkedin.com/in/tedpulsifer/ Thanks for listening! Missed our webinar, The Sample Landscape 2022: The Trends Impacting Online Sample? No problem! Click the link to watch the on-demand version: https://us02web.zoom.us/webinar/register/WN_kll5lqA-RrKVVmm8Jf6HTQ EMI's annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Need for Translations with Jill Kushner Bishop of Multilingual Connections

Play Episode Listen Later May 17, 2022 31:59

Welcome back to Intellicast! On today's episode, Brian Lamar and Producer Brian are back with special guest Jill Kushner Bishop, the CEO of Multilingual Connections. Kicking off the episode, Brian and Producer Brian talk about some upcoming events in the market research community, including SampleCon, the UGA MMR conference, as well as the upcoming Cincinnati Scurry they are both participating in to benefit mental health. Then we jump right into the interview with Jill. It started off with Jill discussing her background as a linguistic anthropologist, and how she ended up in market research instead of being a high school Spanish teacher. Jill then gets into how she started Multilingual Connections, and how being a language consultant for Chipotle after 9/11 led her to start her own company. Jill also talks about the path and the evolution the company has taken over the years. Next, Brian and Jill discuss how language plays into market research, starting from a US perspective, then to a global perspective. The discussion also hits on why native language is so important in research. After that, Jill talks about some of the trends she is seeing within market research and language. In the second part of our interview, we have Jill answer the four P's. Jill turns one P around on us and lets us know that instead of a hidden talent in the kitchen, she admits she is not a good cook. She also lets us know that she started fostering puppies during the pandemic, her favorite indulgence, as well as what she likes to do in her downtime. This is a super interesting interview that you don't want to miss! You can learn more about Multilingual Connections by visiting their website: https://multilingualconnections.com/ You can connect with Jill on LinkedIn here: https://www.linkedin.com/in/jillkbishop/ EMI is participating in this year's Cincinnati Scurry, a fundraiser to increase awareness of mental health. This year's race benefits The Linder Center of Hope, Cincinnati Children's Adopt For Life), and the Children's Home of Northern Kentucky. You can help support our team here: https://lindnercenter.ejoinme.org/MyEvents/Scurry2022/MakeaDonation/tabid/1278469/Default.aspx Be sure to use our team's name “Best Efforts”! Missed our webinar, The Sample Landscape 2022: The Trends Impacting Online Sample? No problem! Click the link to watch the on-demand version: https://us02web.zoom.us/webinar/register/WN_kll5lqA-RrKVVmm8Jf6HTQ EMI's annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Accessing high-quality research sample and Samplecon rundown with Tim Cornelius

Live With Dan

Play Episode Listen Later Nov 12, 2021 28:05

This week's guest, Tim Cornelius, Director of Operations at QuestionPro Audience, will talk about how to access high-quality respondents for your research and use a high-quality sample for quick turnaround and high ROI research insights. This episode will also throw light on the recently concluded Samplecon, the premier industry community dedicated to data, insights, and sampling.

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Talk with Ted | Ep. 146

Play Episode Listen Later Sep 14, 2021 25:47

Welcome to another exciting and informative episode of the Data Gurus podcast! Sima is excited to have Ted Pulsifer, the Executive Vice President of Enterprise Solutions at the Schlesinger Group, as her guest for today's show. In this episode, Ted talks to Sima about his career, his panel discussion at SampleCon, asking the right questions, and incentivizing people to do research surveys. Ted's career journey Ted's started his career in the technology space, working for large companies like General Electric and AOL, and then he spent a year working in the wine business. After that, he was recruited into market research by a company called Peanut Labs that did a lot of real-time sampling through applications on Facebook. He was later part of an acquisition into the company now known as Dynata, after which he moved to Federated Sample, now known as Lucid. In 2014, he joined Market Cube as a partner. They successfully exited and sold the business to Schlesinger early in 2020. Advantages Ted experienced many advantages to being part of a fifty-year-old organization with clients everywhere. He enjoyed applying many of the products and the technology they built and learned from at Market Cube into the Schlesinger Group. Time to sell Ted and his partners decided to sell Market Cube because it was performing well, the metrics were in line, and selling the business then felt natural to all four partners. Ted also thought that it was the right time for him to broaden out and move on. Migrating to online There were some challenging moments in 2020 for Schlesinger's staff, employees, and respondents. However, online work scales and tends to force change. So Schlesinger did well within the legacy Market Cube business, which is now part of Schlesinger, and Schlesinger Quantitative Solutions because they had many people who might have done in-person research before migrating to online. Larger focus groups In-person focus groups are an extension of the hospitality business. So, like many hotels, resorts, and airlines, Schlesinger had to close that side and make some hard decisions. Fortunately, the digital qualitative platform that Schlesinger acquired from Market Cube was strong and growing, so it boosted the business. Leveraging technology Although nobody knows what November 2021 or January 2022 will look like, Ted feels that leveraging technology to add scale and save money will stick with their clients. SampleCon Ted enjoyed the emotional side and the human aspect of being able to attend the recent SampleCon in-person. He loves that every year SampleCon takes place in a different city with different content and a different set of users. He learned a lot there and was happy to have the opportunity to narrate a panel about how traditional techniques are merging and talk about qualitative research more largely on stage. The key themes The key themes that came out of Ted's panel discussion at SampleCon related to his belief that traditional quantitative and qualitative are very appropriate methodologies that will remain. He feels that research will continue getting done in the way it has. His goal His goal was to keep an eye on new things emerging that should not be ignored and spend time exploring those ideas. One of Ted's favorite things to do One of Ted's favorite things to do is to look at the reports from clients and brands and the people that expose him to global clients each quarter and see the changes in those buying from him. He also likes to see that new companies that did not exist two or three years ago that are purchasing his research are doing interesting things. Ted's article Ted has recently posted an article called Selecting a Sample Partner with Confidence. The idea behind it is to explain the questions people should ask that they might not know to ask. Incentives People want to have a choice of incentives in return for completing surveys.

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Ep. 428 – SampleCon 2021 Highlights: Vignesh Krishnan, CEO of Research Defender

Play Episode Listen Later Sep 8, 2021 5:06

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Vignesh Krishnan, CEO of Research Defender. More about SampleCon 2021: https://samplecon.com/ Find Vignesh Online: LinkedIn: https://www.linkedin.com/in/vignesh-krishnan-08846aa/ Email: vkrishnan@researchdefender.com Website: https://researchdefender.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin Brazil: Hi everybody. Another interview from SampleCon. This is actually the last interview that I'm doing at the show, live on the show. I'm with my good friend Vignesh. SampleChain been rebranded Research Defender. Huge honor to have you. [00:00:19] Vignesh Krishnan: Thank you. [00:00:19] Jamin Brazil: What do you think about SampleCon? [00:00:20] Vignesh Krishnan: It's great. It's my favorite of the year. I was fortunate enough to go to the first one and I think I've been managing to go to each one since. I have to admit I might have snuck into a few. But that was because I was in New Orleans and the hotel was down the street and so on and so forth, so you just go to meet friends. It's great so far. And I love Pasadena, I love the hotel. It's great. [00:00:41] Jamin Brazil: Of course SampleCon started by Patrick Comer and crew at Lucid. Then was it Fulcrum? No Federated Sample. [00:00:47] Vignesh Krishnan: Federated Sample. [00:00:48] Jamin Brazil: Federated Sample. I always call it Fulcrum, I don't know why. [00:00:50] Vignesh Krishnan: That's the other division that they had. But I think it's all rolled up into this one. [00:00:54] Jamin Brazil: Lucid. Anyway, so of course it gives you probably access to the show if you needed it. So you weren't being too sneaky? [00:01:01] Vignesh Krishnan: Exactly, yeah. [00:01:02] Jamin Brazil: It's not like me in high school, sneaking into the movie theater? [00:01:04] Vignesh Krishnan: No, exactly. [00:01:07] Jamin Brazil: So Research Defender, tell us about it? [00:01:09] Vignesh Krishnan: So our job is to help improve the data quality in the industry as well as fight fraud. We do a few other things including helping suppliers and buyers increase their conversions, because as you can imagine it's a pretty highly connected industry via API's. So a lot of the work we do is on that front trying to fight fraud. Like I said, increase data quality, increase conversions. Just have a better cleaner healthier ecosystem specifically on the quant side, but we do qual work as well obviously online. [00:01:38] Jamin Brazil: So when you think about the issues of fraud, what do you think is driving it? [00:01:42] Vignesh Krishnan: It's easy, money. So that's usually the fundamental driver. Because if there isn't that, then there is no incentive and hence you don't have fraud. So I would say that continues to be the biggest one. I think there are some theories about potentially changing opinions and so on and so forth like we saw around the election situation again in the last few years. I personally don't think that's the biggest driver around fraud in the industry. I simply come, think it comes down to incentive. [00:02:10] Jamin Brazil: Monetary framework. That's right. On social media I've been experiencing about 18.5 percent fraud. By fraud I define that as somebody says they are somebody else. In other words they are not who they say they are. Sometimes it's,

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Ep. 427 – SampleCon 2021 Highlights: Timothy McCarthy, General Manager at Imperium

Play Episode Listen Later Sep 8, 2021 5:49

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Timothy McCarthy, General Manager at Imperium. More about SampleCon 2021: https://samplecon.com/ Find Timothy Online: LinkedIn: https://www.linkedin.com/in/timothy-mccarthy-3423a553/ Email: tmccarthy@imperium.com Website: https://www.imperium.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin Brazil: Hey, everybody. I am joined by Tim McCarthy, GM of Imperium Sample. [00:00:09] Tim McCarthy: Yep. Not Sample. [00:00:10] Jamin Brazil: Just Imperium. Just Imperium. Just Imperium. [00:00:11] Tim McCarthy: Yeah. [00:00:12] Jamin Brazil: Got it. Sorry about that. We are live on the floor of SampleCon. I'm super jazz to be here in person, how about yourself? [00:00:19] Tim McCarthy: Absolutely. I think everyone's been dying for this to happen over the last two and a half years. People haven't even been able to get in front of their customers in their own offices or in their offices, right? So this is a great, great opportunity to meet up with potential customers, current customers that you haven't seen in forever. And it's been a really good time. [00:00:35] Jamin Brazil: That's outstanding. I know, it's- I'm very simple for SampleCon for- I mean, it's a risk in some ways, right? [00:00:41] Tim McCarthy: Yeah. Yeah. Absolutely. [00:00:42] Jamin Brazil: Putting this on. [00:00:43] Tim McCarthy: Yeah. They put out that olive branch and people grabbed it, it was nice. [00:00:45] Jamin Brazil: Yeah. That's right. What do you think about the show so far? [00:00:48] Tim McCarthy: Show's been great. I really like the way SampleCon kind of approaches their conference. And it's not overly content heavy where you're constantly just sitting and listening to people present about how good their company is. They try to make it thought provocative, like thinking about things, panels, and give a lot of time to interact. There's 15, 20 minutes here, 30 minutes there, just meet up with everyone. So I really like the format of that and I think it's what's needed right now. People need some time to just talk rather than just sit and watch someone present to. And the content that they put together is fantastic and I think they've hit nail on the head in terms of things that people are really interested in and changes that happened over the last year and a half that people haven't been able to get together and talk about. [00:01:28] Jamin Brazil: Yeah. For sure. There actually hasn't been any that I've heard anyway, like sales pitches from the stage. [00:01:32] Tim McCarthy: No. Absolutely not. And that's the nicest thing. It's like you have a whole array of people on that stage and most of them are even competitors and they're just talking about what's next, what's been going on, and how can we improve the industry. [00:01:43] Jamin Brazil: So the COVID pandemic, shelter in place, what's your big learning? [00:01:48] Tim McCarthy: So COVID was interesting for me because I started working as a GM at Imperium starting March of last year. So I came on board, shelter in place happened. And I was like, all right. I had all these plans to get our teams together and meet up, so it was a lot of Zoom meetings and phone calls and a lot of that over the last couple of years. We focus in fraud prevention and data quality services,

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Ep. 426 – SampleCon 2021 Highlights: Ted Pulsifer, Executive Vice President of Enterprise Solutions at Schlesinger Group

Play Episode Listen Later Sep 8, 2021 7:21

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Ted Pulsifer, Executive Vice President of Enterprise Solutions at Schlesinger Group. More about SampleCon 2021: https://samplecon.com/ Find Ted Online: LinkedIn: https://www.linkedin.com/in/tedpulsifer/ Website: https://www.schlesingergroup.com/en/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin Brazil: Ted Pulsifer, we are live today on the show floor of SampleCon. [00:00:07] Ted Pulsifer: Hi, Jamin. Thanks for having me. [00:00:09] Jamin Brazil: It's 2021. This is my first live event. How's it going for you? [00:00:13] Ted Pulsifer: It's great. This is my first live event in about a year and a half other than a couple select meetings, so it feels wonderful. [00:00:22] Jamin Brazil: It's just so nice to be able to see people. What do you think about the show so far? [00:00:25] Ted Pulsifer: So far it's great. This is a perfect time. I just got done hosting a panel and have done some other events we sponsored, and so it's just been great to switch gears and be a participant and start looking and observing. And it's been great. Really good conversation. A lot of new faces. I had a panel of three and two of them were first-time SampleCon attendees, which speaks about their growth. [00:00:43] Jamin Brazil: Yes, for sure. What do you think about the pandemic in terms of how it's impacted you? [00:00:50] Ted Pulsifer: It's interesting. So we sold our business to Schlesinger and actually finalized that in February of 2020, so I kind of felt like the last person to get a table at their favorite restaurant if you will. And we just walked into that, and then of course didn't see anything coming. So unfortunately a lot of the plans and everything that we had to collaborate with our qualitative business and our quantitative business sort of got put on hold, the in-person work. But a couple of advantages that we had is a lot of clients in our business that do traditionally in-person qualitative work that were interested in doing digital qual, but "maybe I'll try it later," they were all sort of forced to do it immediately if they wanted to hear from their customers. And we also saw the cadence, the need to hear from customers evolve from maybe quarterly to monthly, and in some cases daily. We ran a ton of surveys around COVID and started doing a lot of qualitative events on change of purchase habits, everything, parenting across the board. So we actually saw it as somewhat of a business accelerator. [00:01:49] Jamin Brazil: So interesting. You've got a lot of - thinking about Schlesinger as one of the big names inside of the industry from both a size and also from a reach perspective and just the fact you've been around so long, how is it working for them? [00:02:04] Ted Pulsifer: It's great. It's really interesting because we went from this seven- to eight-year-old startup that was really based on technology and did a lot of work in one sort of segment of the market, which is online consumer and B2B, and then found ourselves part of a 50-year-old organization that was started by our CEO's mom in her house. And so just to live that experience of the best of the old, the best of the new. And so now our - some of the positives that we have is we've got a lot of relationships, a lot of qualitative customers that we can start working with and bring them value from the new c...

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Ep. 425 – SampleCon 2021 Highlights: Roddy Knowles, VP, Product and Research Innovation

Play Episode Listen Later Sep 7, 2021 6:39

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Roddy Knowles, VP, Product and Research Innovation. More about SampleCon 2021: https://samplecon.com/ Find Roddy Online: LinkedIn: https://www.linkedin.com/in/roddyknowles/ Email: knowles@feedbackloop.com Website: https://feedbackloop.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin Brazil: Hey, everybody. I am joined by Roddy Knowles. My God, man, we've known each other a long time. [00:00:09] Roddy Knowles: Has been a long time. Yeah. [00:00:10] Jamin Brazil: Feedback Loop is where you are. Tell me about Feedback Loop. Let's start there. [00:00:14] Roddy Knowles: Sure. So we're an agile research platform for rapid consumer feedback. And, so, to unpack that a little bit, agile research is something that everybody's been talking about over the last couple of years, maybe a bit of a buzz word, but that's what we've been doing, really, from the onset, is focusing on doing research in agile way to support teams that work in an agile way. So one of the things that differentiates us is we work with a lot of non-researchers, really geared towards doing- Towards providing a platform for non-researchers to use. It has guardrails in, so they can conduct research safely, get fast, easy, reliable data. Work with research teams too, a lot of them [INAUDIBLE] multiply what they are doing to support teams that need to move fast, product teams, marketing teams, teams like that. So, yeah, that's pretty much what we're up to in a nutshell. [00:00:52] Jamin Brazil: Is it predominately quant? [00:00:54] Roddy Knowles: We just- You weren't in the panel, Jamin, we were talking about, is it quant, is it qual, is it neither? [00:00:58] Jamin Brazil: I know [00:00:59] Roddy Knowles: I'd say it's neither. I call it agile research. It's really interesting, if you talk to UX researchers, they might say, "This is quant because the sample size if 50." But, for more quant researchers, they might, like I said, "This is qual because of certain elements of sample size or quotas that-" How we're approaching that, whatever. So depends on who you ask. I'd say it's neither. And I say it honestly doesn't matter that much [00:01:24] Jamin Brazil: Side note, Mom, if you're listening, I am attending the conference. I would've been in the session, except I was doing the podcast. [00:01:29] Roddy Knowles: Yeah. Well, we all have our priorities. Yeah. [00:01:32] Jamin Brazil: Good. So what do you think about the conference so far? [00:01:37] Roddy Knowles: This is my first SampleCon, so did not attend when I was on the Research Now side. Now that I'm allowed to attend, I'm here. So that's good. It's been fun. So it's been good. It's been good to have in person conference again, obviously. I am having a little bit of a flashback, I'd say, to what I've seen at other conferences where we get on stage and we talk about these cool things and then, what are we gonna do next? So, now, that's what's sort of in my head, is where do we take these conversations? It's fun to hear them. There seems to be a lot of sort of alignment on what the problems are. We're not solving anything on stage or providing solutions. So my question for us, maybe for you, for everybody, is like, where do we go from here? What are we gonna do next? I'm excited to be here, cool. But, now what?

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Ep. 424 – SampleCon 2021 Highlights: Patrick Comer, Founder and CEO of Lucid

Play Episode Listen Later Sep 7, 2021 9:06

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Patrick Comer, Founder and CEO of Lucid. More about SampleCon 2021: https://samplecon.com/ Find Patrick Online: LinkedIn: https://www.linkedin.com/in/comerpatrick/ Website: https://luc.id/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:04] Jamin Brazil: Hey, everybody, I have with me a special guest - Patrick Comer - Who has been a dear friend of mine since I started in the industry - Well, not technically in 1996, but right around 2000 working at OTX. And we've sort of been - I would say - Brothers growing up in - [00:00:19] Patrick Comer: Brothers in arms since the beginning. [00:00:21] Jamin Brazil: In arms, that's right. Yeah, no kidding. I remember when you started Lucid Fulcrum, I think -? Is that right? [00:00:25] Patrick Comer: It was Federated Sample. Because I'm really good at branding. [00:00:26] Jamin Brazil: Federated, Federated. That's right. Federated Sample. Lucid certainly nailed it. [00:00:30] Patrick Comer: Yeah, much better. [00:00:31] Jamin Brazil: Much better. And also, the godfather of SampleCon, where we are blessed to be today. Welcome to the show, sir. [00:00:39] Patrick Comer: I'm super thrilled to be here. I've never done a podcast in front of everyone else. Slightly awkward. You can hear all the background noise of how awesome things are going. [00:00:49] Jamin Brazil: It is a packed house. [00:00:50] Patrick Comer: Yes, it is. [00:00:53] Jamin Brazil: A lot of energy. I've done quite a few interviews so far. Everybody is so thankful that we have the opportunity to be able to get together. Seriously, thank you for starting this. [00:01:03] Patrick Comer: Absolutely. It's wild to see it so energetic and passionate after you're out of the situation. I remember telling Rachel early on that we'll know SampleCon is successful when I'm no longer involved. And to see such a strong board, to see such strong and passionate sponsors, and to really see the entire industry all together here is worth that risk. Because you can imagine how they get you. Is that really the right choice? Are you supposed to let go? Are you supposed to let everyone else run the baby? The desire was it would be a neutral ground. Territory for all. That we could have a real conversation. Sometimes you have to realize the only way to make that happen is to get out. What is also incredible is Rachel and the board have taken it to a level that we never would have if it was just Lucid. I didn't understand that it would expand far greater than I would have imagined by letting it go. [00:01:57] Jamin Brazil: It's been three years that you haven't run it, but there has only been two sessions, or two instances, you haven't. What is it like for you attending and not being in charge of it? [00:02:06] Patrick Comer: Oh, so much better. So much less stress to not actually - It's much better to be the attendee than to run it. Just ask anybody who has run a conference before. You have to let - Or I have to let the agenda - The primary reasons that we're here be in everyone else's hands. It's no longer my story, or the things that I think are important are the things that are important. Literally, it's us, not just what I'm coming up with. [00:02:32] Jamin Brazil: SampleCon is this - There is not another space inside the market research space that is as comp...

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Encore Episode: Multiculturalism: Understanding the Future Majority | Ep. 145

Play Episode Listen Later Sep 7, 2021 23:16

Today, Sima is excited to bring you an encore episode in which she has a conversation with Mario Carrasco. Enjoy the show! Multi-cultural research, strategy, and understanding is what Sima and Mario Carrasco, Co-Founder and Principal of ThinkNow Research, chat about on today's podcast. Mario worked in the early days of digital marketing, building online communities for MSN Latino, and didn't know what a research panel was until researching it for a job interview for a closer-to-home job. He got his start in market research building what became the first national representative panels at Garcia Research. As research numbers started pointing to the US becoming a minority-majority country in the near future, Mario realized there was a need for a market research company to be focused on multi-cultural consumers, and this is how his ThinkNow Research came about. Mario is also the newest Board Member to join the SampleCon team! HISPANIC MARKET RESEARCH, THEN AND NOW In the early days of market research, particularly Hispanic research, companies were hesitant to use emerging technologies. Back then it was online, and now it's mobile. Mario has since learned that multi-cultural consumers, especially Hispanic consumers, are super tech savvy, and applying all these innovative technologies to multi-cultural consumers has been his company's ethos. DEFINING MULTI-CULTURE At the basic level of a potentially contentious conversation, it is consumers who are not non-Hispanic white, and traditionally that segmented into Hispanic, African American, and Asian, which are the largest cohorts of multi-cultural consumers in the US. These 3 groups comprise 40% of the US population, and is expected to grow. As a nation, non-Hispanic white birth numbers are down, and what drives the increase in multi-cultural population growth is US Hispanic births and Asian immigration. As the country is changing demographically, ThinkNow Research is dedicated to helping other companies interpret these fundamental changes from a marketing and purchasing standpoint. MISCONCEPTION OF ACCULTURATION It's interesting to see which cultural values that 1st and 2nd gen Latinos and Asians pick and choose. There's a misconception in acculturation in the marketing industry that the longer you're in the US, the more “American” you become, as if it's a linear model. Yes, you are integrating some aspects of the culture, but there are some things about your home culture (or your parents or grandparents culture) that is retained over time. It's more like a bidimensionality that is happening. BIDIMENSIONALITY IDENTITY MEASURE Mario's company has done some work for The Journal for Cultural Marketing, where they developed a Bidimensional Identity Measure. It essentially combines two scales, the American Identity Measure and the Ethnic Identity Measure. There are 15 total questions, and what they have discovered is that depending on your ethnicity, you're going to be scoring differently across these different measures, as opposed to acculturation which assumes a linear progression the longer you're in the US. We should really be looking at what aspects of culture we're retaining, in terms of home culture and what aspects we're integrating from American culture. THE DO'S AND DON'TS OF MULTI-CULTURAL MARKETING Don't generalize. Do your research beforehand, figure out who your consumer is and delve even deeper by defining that consumer within a subset. Sima loves to hear from her listeners with input, questions, suggestions and just to connect! You can find her at the links below! LinkedIn Twitter Sima is passionate about data and loves to share, learn and help others that share that passion. If you love data as much as her, subscribe on iTunes and don't forget to leave a rating and review!

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Ep. 423 – SampleCon 2021 Highlights: Mario Carrasco, Co-Founder & Principal of ThinkNow

Play Episode Listen Later Sep 7, 2021 6:15

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Mario Carrasco, Co-Founder & Principal of ThinkNow. More about SampleCon 2021: https://samplecon.com/ Find Mario Online: LinkedIn: https://www.linkedin.com/in/marioxcarrasco/ Website: https://thinknow.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin Brazil: Everybody, day two of SampleCon. I have Mario Carrasco, ThinkNow. Sir, welcome. [00:00:11] Mario Xavier Carrasco: Thank you very much. Good to see you, Jamin. [00:00:13] Jamin Brazil: Good to see you again. [00:00:15] Mario Xavier Carrasco: Yeah. Yeah. [00:00:16] Jamin Brazil: Wow. [00:00:16] Mario Xavier Carrasco: First in person. [00:00:19] Jamin Brazil: What a joy, huh? [00:00:19] Mario Xavier Carrasco: I don't think I saw- I don't even- [00:00:21] Jamin Brazil: Have we not met in person? [00:00:22] Mario Xavier Carrasco: Think I saw your- We have. [00:00:23] Jamin Brazil: We have. I thought so. [00:00:24] Mario Xavier Carrasco: We have. But I was on your podcast during the pandemic. [00:00:28] Jamin Brazil: That's right. [00:00:29] Mario Xavier Carrasco: There was no video. [00:00:30] Jamin Brazil: There wasn't any video. And I never do video on my podcasts. Yeah. And the reason why is I'm ugly. [00:00:39] Mario Xavier Carrasco: I don't do video. I've never said that out loud, but that's exactly why I don't do video either. [00:00:46] Jamin Brazil: I mean, it adds a whole 'nother layer of complexity, honesty. [00:00:49] Mario Xavier Carrasco: Right. Right. [00:00:49] Jamin Brazil: Yeah. Totally. And, then- [00:00:50] Mario Xavier Carrasco: You're self-aware about how your face looks when you say things, which is unnecessary. [00:00:56] Jamin Brazil: Exactly. Thank you very much for that. And, on top of it, it adds a whole layer of complexity to production, which we're just not set up to be able to cope with. But, yeah. Having said that, we are live in person. What do you think about the show? [00:01:11] Mario Xavier Carrasco: It's amazing. I mean, it's great to be around people. I was super anxious, to be honest, coming in. I'm somewhat of an introvert by nature, but the pandemic has made me appreciate these in person experiences more. So I'm soaking it in. It's nice. [00:01:29] Jamin Brazil: Yesterday, I- So I'm an introvert. And I actually have a little social anxiety when it comes to these kinds of events. You're nodding your head. It was hard for me, I'm not gonna lie. [00:01:40] Mario Xavier Carrasco: No [00:01:40] Jamin Brazil: It was- And I had gotten used to flexing that muscle pre-COVID, but having a whole year and a half where I didn't have to, I was- It really made me feel like the first time, that kind of sort of fear and will they like me? Like it's a high school or some stupidity like that, right? [00:01:55] Mario Xavier Carrasco: Yeah. Well, so, for me though, I think I went the opposite way in the pandemic. I much more grateful now. I think I used to just not look forward to these at all. I went begrudgingly. But, now, I'm thankful. [00:02:11] Jamin Brazil: Yeah. You can have it. [00:02:13] Mario Xavier Carrasco: I'm appreciating it. Yesterday was difficult though because I'm here local. So I got here eight am, meetings all day, and I didn't have a hotel room.

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Ep. 422 – SampleCon 2021 Highlights: Jonathan Kurzner, EVP – Head of Americas at Cint

Play Episode Listen Later Sep 3, 2021 3:10

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Jonathan Kurzner, EVP - Head of Americas at Cint. More about SampleCon 2021: https://samplecon.com/ Find Jon Online: LinkedIn: https://www.linkedin.com/in/jonathan-kurzner-86277411/ Email: Jonathan.Kurzner@cint.com Website: https://www.cint.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin Brazil: Hey, everybody. I am live today at SampleCon. My guest, Jon Kurzner. VP or GM - [00:00:10] Jon Kurzner: EVP of the Americas. [00:00:11] Jamin Brazil: EVP of Americas. It's a big area. [00:00:13] Jon Kurzner: Huge, yes. [00:00:14] Jamin Brazil: Cint. Welcome. [00:00:16] Jon Kurzner: Thanks. First SampleCon. Great to be here. [00:00:19] Jamin Brazil: Good. Welcome. What'd you do before Cint? [00:00:21] Jon Kurzner: So I worked at a company called Ernest Research. It was doing alternative data products, so selling the stuff into corporates, financial firms, and consulting firms. And so that's what attracted me to come here, marry that world up with what's going on in market research. [00:00:34] Jamin Brazil: Very cool, very cool. So what do you think about the show? [00:00:36] Jon Kurzner: It's been a great show. So I joined as I said last year in the middle of the pandemic, so this has been a great opportunity for me to not only meet people at Cint, which has been the first time meeting in-person, but also a bunch of people that I've talked to on Zoom and emailed with and put some names with some faces. So really enjoyed it. [00:00:51] Jamin Brazil: That's awesome. Favorite - have you been able to attend any sessions? [00:00:55] Jon Kurzner: Yes. [00:00:56] Jamin Brazil: Do you have a favorite callout moment in the session so far? [00:00:58] Jon Kurzner: So the conversation around talent, hiring, retaining, office spaces, just trying to make sure that we're doing everything we can in order to put people in a good spot now that we're hopefully coming toward the end of this thing I think has been the biggest theme here. We touched on it in a couple of the different sessions, so it's been great to compare notes and hear what people are thinking and saying. [00:01:17] Jamin Brazil: That's really cool. COVID, how did it impact you guys? [00:01:21] Jon Kurzner: So I guess high-level, look, at the end of the day, Cint, we're trying to automate the process for insights-gathering. And so when companies are looking to see "should we digitize, how can we create technology in a way to interact in more efficient manner," that works really well for us. And so the types of conversations we're having both with our clients, with our supply partners around making that stuff easier and building a process on top of our technology I think has worked really well for our business. And it's just been a great kind of initial foray into the space for me. [00:01:52] Jamin Brazil: Who's your ideal customer? [00:01:54] Jon Kurzner: So we have a whole bunch of different people that we work with. It's a very good question. So I don't want to leave anybody out. But the conversations I'll say - [00:02:01] "Anyone who spends money with me." [00:02:03] Jon Kurzner: That's it. Anyone with a research question, we'll take him and I'll talk to him. But I think when we're at our best, it's talking about building a process on top of our techn...

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Ep. 421 – SampleCon 2021 Highlights: Howard Fienberg, Senior VP of Advocacy at Insights Association

Play Episode Listen Later Sep 3, 2021 7:26

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Howard Fienberg, Senior VP of Advocacy at Insights Association. More about SampleCon 2021: https://samplecon.com/ Find Howard Online: LinkedIn: https://www.linkedin.com/in/howardfienberg/ Website: https://www.insightsassociation.org/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin Brazil: Hey, everybody. Live at SampleCon. Howard Fienberg, Insights Association, D. C. lobbyist. It is a pleasure to finally put a face to the name, sir. [00:00:11] Howard Fienberg: Likewise, Jamin. Nice to see you in person. [00:00:13] Jamin Brazil: Yeah. We're at SampleCon. What's it like being with people? [00:00:17] Howard Fienberg: It's kind of cool. Been very excited to be here and to just talk to people in person. And I've had a lot of fun. [00:00:25] Jamin Brazil: A lot of people, a lot of market researchers, don't fully- Including myself- Don't fully understand the role that you've played in maintaining our rights to be able to gather information from consumers and for consumers to be able to give us information that we can use to inform business decisions among the brands that we love. Tell us a little bit about your job and what you're doing. [00:00:50] Howard Fienberg: So I play the role of the all purpose representative for the insights industry. And that means that I am meeting with members of Congress and senators and their staff and state legislators and trying to make them aware of the industry itself, which most people aren't aware. I mean, as most folks that are listening to this podcast probably know, even getting your clients to understand what it is that they're talking to them about can be a bit of a challenge. Policy makers are in a similar boat, sometimes worse, because other than talking to them about political polling, it's something that is completely oblivious to them. So I am trying to explain to them, "All right, well here are the Insight Association members in your constituency." And that gets their attention a little bit like, "Oh, potential voters. I'm gonna pay attention to that." But it's a lot about niche policy issues that even a lot of the policy makers don't fully get their heads around, things like data policy, stuff that's bread and butter for the daily operation for almost everybody and certainly in this industry. But, also, other just business issues of taxation. Is there gonna be an extra tax on your- The sell of data or the- Just the revenue of an insights company because they're- Happen to touch a certain state's consumer data and they're gonna get a little excise tax added on for that to punish you for doing research with their- People in their state. [00:02:18] Jamin Brazil: And, of course, they don't frame it as punishment. They frame it as, this is the state where the value is created. [00:02:23] Howard Fienberg: Exactly. Therefore, we're extracting the value from you because you've extracted the value from our citizens. [00:02:29] Jamin Brazil: Exactly right. [00:02:30] Howard Fienberg: That is exactly how New York puts it. [00:02:32] Jamin Brazil: So let's talk about a specific example, which you've kind of already talked about one relative to taxation at a state level. Which I can only imagine how complex our world gets if that actually went through. Are there any other specific examples of where you've had to step in and ...

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Ep. 420 – SampleCon 2021 Highlights: Don Golden, CEO of Precision Sample

Play Episode Listen Later Sep 3, 2021 3:23

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Don Golden, CEO of Precision Sample. More about SampleCon 2021: https://samplecon.com/ Find Don Online: LinkedIn: https://www.linkedin.com/in/dongolden/ Email: don@precisionsample.com Website: https://www.precisionsample.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin Brazil: Hey everybody. I am live at SampleCon. Apologies for the background noise. I am joined today by Don, Precision Sample is the name of the company. Don, welcome to the show. [00:00:12] Don Golden: Thank you very much. Happy to be here. [00:00:14] Jamin Brazil: What do you think about the show? [00:00:15] Don Golden: The show is great. It's been a long time since we've seen everybody. Everybody calls it SampleCon, I call it sample reunion because I'm running into folks that I've been working with for ten, 15-plus years. So a lot of old faces, but some new faces as well. And I think it's just great to be back in person. Everybody is so tired of the Zooms, and all that. [00:00:36] Jamin Brazil: Totally. One of the – it's interesting, you're a self-identified OG of the sample space, I think I can say that. How has COVID impacted us as an industry? [00:00:46] Don Golden: I think it's business as usual for the industry really. And even more so, I think that – so I've heard some stories while I've been here about the major packaged goods companies, the C-level is more connected to the insights divisions than they are before, and we're seeing it with the sample demand. Customer habits are changing and the big research buyers know it, and so there's just more research going on. So as an industry, I think, unfortunately, it's a really unfortunate event, but I think it's actually – it's pushing the industry forward because there's more need for our services than ever. Personally, the way that we're working, what I learned from this is that the office is still there, but it's empty. And the team was just so efficient during the whole pandemic, that the way that Precision Sample works now is, we were always a highly remote company, but now, everybody just works where they want and I think we have a happier team, and it's working for us. [00:01:47] Jamin Brazil: That's great. Do you think you're gonna wind up having localized team events? [00:01:52] Don Golden: Yeah, absolutely. We've always been – the Precision Sample team is about half of us are in Denver, the US team, and about half of us are right across the country. So we always do, not last year, of course, we do it once a year, get everybody together. And we're gonna do it this year, so I think everybody is pretty excited for it and then we'll just continue with that. [00:02:10] Jamin Brazil: I look forward to seeing that on LinkedIn, that will be fun. [00:02:13] Don Golden: Usually, there's a couple of pictures that leak out. [00:02:15] Jamin Brazil: So Precision Sample, talk to us, tell us about the business. [00:02:19] Don Golden: The business is – we had a good year. April and May, I think everybody in the sample space was pretty scary. We were off by about a quarter of where we expected to be, but since then – [00:02:31] Jamin Brazil: And that was April, May 2020? [00:02:33] Don Golden: 2020, yeah. And then since then, it's just been gangbusters and we've been growing, investing more in our internal panels.

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Ep. 418 – SampleCon 2021 Highlights: Andrew Abony, CEO of Adbloom

Play Episode Listen Later Sep 2, 2021 9:31

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Andrew Abony, CEO of Adbloom. More about SampleCon 2021: https://samplecon.com/ Find Andrew Online: LinkedIn: https://www.linkedin.com/in/andrewabony/ Website: https://www.adbloom.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin Brazil: Hey, everybody. Live right now, SampleCon 2021, my first live event. I've got Andrew Abony. Did I pronounce it correct? [00:00:12] Andrew Abony: Yeah. Got it perfect. [00:00:12] Jamin Brazil: Awesome. Business is Adbloom. Love the name. [00:00:16] Andrew Abony: Thank you. [00:00:16] Jamin Brazil: Tell me about it. [00:00:18] Andrew Abony: So Adbloom is a- We're really just experts in user recruitment and acquisition. And what that means is we're very good at getting consumers to engage in different types of marketing, whether that's market research related or fintech, like financial services, the gig economy, adtech, etc. We generally reach American audiences, but we're fairly global and usually reaching consumers who are interested in ways to earn, make, or save. So we don't touch anything that you can kind of buy or sell. All of our clients sort of are- Don't have anything that you can purchase. So a typical client might be like Acorns, the fintech unicorn, Root Insurance, another insurance unicorn, or some of the many great market research companies that are here at SampleCon this year. [00:01:05] Jamin Brazil: So you're doing things like, basically just click through, is that right? [00:01:10] Andrew Abony: Sort of. So we, on one side of our business, work with over 600 content partners. Now, these are bloggers, websites, email newsletters, more so social influencers in micro-communities. And, so, these are effectively places on the web, whether they're in a mobile app or on some sort of a social network where you get communities of highly targeted and highly interested audiences that have all banded around, usually, a sort of singular topic. So it might be people who love fishing use a certain kind of fishing app. People that love their pets follow- Might follow a particular influencer, a dog influencer on Instagram. And working with that type of partner, they can engage their audience in a way that's incredibly authentic, one-to-one, and really be able to get them to go participate in something like a market research campaign or to go sign up for pet insurance or to go buy a new fishing rod. So the sort of magic happens where we introduce a great client campaign with the right partner. And they just sort of organically come up with an awesome way to acquire that user form. [00:02:10] Jamin Brazil: I love that. That is- That's super modern and very different, relative to how sample is currently, generally speaking, recruited for, right? [00:02:19] Andrew Abony: Yeah. [00:02:20] Jamin Brazil: Which is normally through channel partners or publications or those sorts of models. I think it's very modern. Do you find that you're able to recruit younger audiences pretty effectively? [00:02:32] Andrew Abony: So younger audiences still remain a challenge, just like everything else. I think what we're learning and putting into practice more often than not is that you need to reach that audience, whether it's the 18-year-old video game male or the 55-year-old female, you have to reach that audience where they are ha...

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Ep. 417 – SampleCon 2021 Highlights: Adam Jolley, EVP + General Manager Americas at Paradigm Sample

Play Episode Listen Later Sep 2, 2021 5:52

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Adam Jolley, EVP + General Manager Americas at Paradigm Sample. More about SampleCon 2021: https://samplecon.com/ Find Adam Online: LinkedIn: https://www.linkedin.com/in/adamjolley/ Website: http://www.paradigmsample.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin Brazil: Everybody, I am joined by Adam Jolley. Incidentally, and I've never told you this, but you have my favorite last lame. [00:00:10] Adam Jolley: Oh, thank you. [00:00:11] Jamin Brazil: Happy. It's nice, right? [00:00:14] Adam Jolley: Well, it's so hard- it's the greatest icebreaker in the world. [00:00:18] Jamin Brazil: 100%. It's like built in. [00:00:19] Adam Jolley: It does, yeah. [00:00:21] Jamin Brazil: It's perfect. Recently joined Paradigm Sample. [00:00:23] Adam Jolley: Yes. [00:00:23] Jamin Brazil: Sima Vasa. [00:00:24] Adam Jolley: Yes. [00:00:25] Jamin Brazil: We are at SampleCon live on the floor in person, literally three or four feet- three feet from each other. [00:00:30] Adam Jolley: It's wild, right? I know. [00:00:31] Jamin Brazil: And we've hugged. That was nice. [00:00:33] Adam Jolley: It's been nice. It's so weird not just- you see people's faces, and I expect their little name down in the corner just drifting, the little Zoom, like how it is. [00:00:41] Jamin Brazil: Totally [CROSSTALK] [00:00:42] Adam Jolley: And so it's so nice to see people and read mannerism- everything, it's just amazing. [00:00:47] Jamin Brazil: 90% of communication is below the neck, they say, so our brain's been working on overtime just trying to interpolate what is actually happening through Zoom or other- [00:00:56] Adam Jolley: Wow. [00:00:56] Jamin Brazil: Exactly. And that's one of the reasons, interestingly enough, that if you are on a Zoom call for more than six hours, or Zoom calls for more than six hours, and you get into the car, you are driving as badly as if you were intoxicated. [00:01:11] Adam Jolley: Really? [00:01:12] Jamin Brazil: Yeah. [00:01:12] Adam Jolley: Makes sense to me. [00:01:12] Jamin Brazil: And it impacts women longer and more than men, probably; the hypothesis is because they have a little bit more caring about that experience. [00:01:24] Adam Jolley: I would say so, and more just observant in general. [00:01:26] Jamin Brazil: Yeah, [INAUDIBLE] absolutely right. [00:01:28] Adam Jolley: For sure. [00:01:29] Jamin Brazil: So it's a super-interesting- it's nice [CROSSTALK] [00:01:31] Adam Jolley: This is a lot of great data for Zoom. The get back to work thing. [00:01:36] Jamin Brazil: Let's get back to work. So talk to me about the show. What do you think? What's a highlight for you so far? [00:01:41] Adam Jolley: It's been great. I think my biggest- what I wanted to take away is figure out a true reason, or maybe a little bit more true reason, for this whole supply-demand thing that everybody's talking about. Why can't studies fill like they used to? What's going on? How are we changing that? Is there some underlying reason besides COVID, or everything's coming from the same supply river- not to say river like river, but- I wanted to try to get an for answer that, that's not a sales pitch. [00:02:14] Jamin Brazil: I get you.

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Ep. 419 – SampleCon 2021 Highlights: Danielle Blugrind, Senior Consumer Insights Manager at Roku

Play Episode Listen Later Sep 2, 2021 3:32

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Danielle Blugrind, Senior Consumer Insights Manager at Roku. More about SampleCon 2021: https://samplecon.com/ Find Danielle Online: LinkedIn: https://www.linkedin.com/in/danielleblugrind/ Website: https://www.roku.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin Brazil: Hey, everybody. Thanks for joining me today. I am here with Danielle Blugrind. Roku is the company that she works for. How are you doing? [00:00:11] Danielle Blugrind: I am great. Having a good time at SampleCon, how are you? [00:00:13] Jamin Brazil: I'm doing great. This is our first live event since COVID. [00:00:15] Danielle Blugrind: I know. And I'm so happy to be here and meeting people in person again and having lunch live, not over Zoom. [00:00:21] Jamin Brazil: Even though it was outside, a little warm. [00:00:24] Danielle Blugrind: Yeah. So the whole morning, I was freezing, and then I went outside and was burning up at lunch. But that's OK. [00:00:28] Jamin Brazil: That's right. [00:00:29] Danielle Blugrind: That's conference rooms for you. [00:00:30] Jamin Brazil: That's totally true. So you're at SampleCon, what do you want to get out of it besides, obviously, human connection. [00:00:35] Danielle Blugrind: Yeah. Well, that's the first thing, right? [00:00:37] Jamin Brazil: Yeah. [00:00:37] Danielle Blugrind: People that I have been talking to over Zoom for a year and a half that I'm actually seeing face-to-face has been wonderful. I think I appreciate it more than I would have just any other conference if we hadn't had that gap where we didn't have face-to-face with people. [00:00:49] Jamin Brazil: Hundred percent. [00:00:50] Danielle Blugrind: I want to contribute, so I'm going to join a panel this afternoon talking about whether things are qual, quant, or whether it matters, and how they're blending together. But, also, just talking to other people about some of the conversations that have happened this morning about respondent quality and data quality but survey quality too. Those three right now are kind of swirling around in my head and I'm looking for some better quality in some places. But I want to understand how I reach out for that versus how I control it myself too. [00:01:20] Jamin Brazil: It's so interesting. As the designer of the survey instrument, you have a lot of control over that participant experience. But what you don't have- There's this whole idea of, what is a true LOI? So my- The question is, how long does it take a participant to navigate to get qualified to your survey and then take it. So you could add three to 15 minutes on which, obviously, can have a direct impact. But, then, also, the way that the survey's designed has an impact on the overall engagement. [00:01:47] Danielle Blugrind: Right. And, so, I'm looking at, what is my role? How can I help? How can I help them have an experience that might be longer than they desire, but doesn't feel longer. And that's the difference. When I worked at Taco Bell, people always used to give Subway the best points for speed of service. And I said, "Subway's the slowest thing there is." [00:02:06] Jamin Brazil: It really is. [00:02:06] Danielle Blugrind: That's slower than drive-through. But, you know what? It's all perception, right? [00:02:09]

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Ep. 416 – SampleCon 2021: Market Opportunities, Trends, and Highlights From Our First Post-COVID In-person Event!

Play Episode Listen Later Aug 31, 2021 16:01

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. More about SampleCon 2021: https://samplecon.com/ Find Our Guests Online: Adam Jolley, EVP + General Manager Americas at Paradigm SampleLinkedIn: https://www.linkedin.com/in/adamjolley/ Website: http://www.paradigmsample.com/ Andrew Abony, CEO of AdbloomLinkedIn: https://www.linkedin.com/in/andrewabony/ Website: https://www.adbloom.com/ Danielle Blugrind, Senior Consumer Insights Manager at RokuLinkedIn: https://www.linkedin.com/in/danielleblugrind/ Website: https://www.roku.com/ Don Golden, CEO of Precision SampleLinkedIn: https://www.linkedin.com/in/dongolden/ Email: don@precisionsample.com Website: https://www.precisionsample.com/ Howard Fienberg, Senior VP of Advocacy at Insights AssociationLinkedIn: https://www.linkedin.com/in/howardfienberg/ Website: https://www.insightsassociation.org/ Jonathan Kurzner, EVP - Head of Americas at CintLinkedIn: https://www.linkedin.com/in/jonathan-kurzner-86277411/ Email: Jonathan.Kurzner@cint.com Website: https://www.cint.com/ Mario Carrasco, Co-Founder & Principal of ThinkNowLinkedIn: https://www.linkedin.com/in/marioxcarrasco/ Website: https://thinknow.com/ Patrick Comer, Founder and CEO of Lucid LinkedIn: https://www.linkedin.com/in/comerpatrick/ Website: https://luc.id/ Roddy Knowles, VP, Product and Research InnovationLinkedIn: https://www.linkedin.com/in/roddyknowles/ Email: knowles@feedbackloop.com Website: https://feedbackloop.com/ Ted Pulsifer, Executive Vice President of Enterprise Solutions at Schlesinger GroupLinkedIn: https://www.linkedin.com/in/tedpulsifer/ Website: https://www.schlesingergroup.com/en/ Timothy McCarthy, General Manager at Imperium LinkedIn: https://www.linkedin.com/in/timothy-mccarthy-3423a553/ Email: tmccarthy@imperium.com Website: https://www.imperium.com/Vignesh Krishnan, CEO of Research DefenderLinkedIn: https://www.linkedin.com/in/vignesh-krishnan-08846aa/ Email: vkrishnan@researchdefender.com Website: https://researchdefender.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: This episode is brought to you by Momentive. You may have heard that SurveyMonkey's parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster. Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what's next for your organization. To learn more, visit momentive.ai

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Comedy for an Audience of 1

The RIDE Podcast

Play Episode Listen Later Aug 10, 2021 30:48

After 2 content-packed episodes with the GRIT report and Samplecon panel, the show goes a little light on content and big on fun with the news, polls on pranks, and the return of the halftime show. It's kind of a gap week. Also - Make sure to sign up for Insights Marketing Day 9/29 in Chicago. Click here to register -> https://events.bizzabo.com/imd-chicago-2021

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Engaged to Enrage

The RIDE Podcast

Play Episode Listen Later Aug 3, 2021 72:37

This week we start with research news and polling per usual before pivoting to the recording of Jolley's panel on respondent engagement on SampleCon 2021. The panel includes Tia Maurer of P&G, Bryan Silverman of Suzy, and Mark Rasmussen of Schlesinger Group. It is a fascinating panel that really ties a bow on the entire Samplecon conference from data quality, supply and demand issues, and responsibilities of data from sample suppliers, solutions suppliers, and the end client.

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Olympics and a SampleCon 2021 Recap

Play Episode Listen Later Aug 3, 2021 36:26

Welcome back to Intellicast! On today's episode, we give a recap of SampleCon 2021, cover some market research news, and discuss the Olympics. Kicking off the episode, Brian Lamar and Producer Brian chat about the Olympics, the events they are most enjoying, and ones they don't quite understand how they are sports. (We are looking at you Horse Dancing) After offending equestrians everywhere, the guys jump into some market research news, starting with some funding news from Suzy. They touch on the first-half results from Ipsos, as well as the new cookie-less approach to ad tracking from Nielsen. Finally, the guys talk about the Insights Association's IDEA Council, and the new inclusion toolkit they have released for market research firms. In the second half of the interview, Mary Draper joins the guys to give us a recap of SampleCon 2021. Mary and Brian discuss the top 3 trends from the conference, as well as what Mary took away from it. This is a great episode! Thanks for listening! If you have any questions you want us to cover in an upcoming Ask Me Anything episode, you can submit them to Intellicast@emi-rs.com or on Twitter at @Intellicast1. Don't forget to look out for the registration for the Great Lakes Chapter of the Insights Association's Fall Conference, coming up in early September in Cincinnati. We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! The online B2B sample industry has evolved over the past few years – and it has led many organizations to wonder what they should be doing. Register for our upcoming webinar, The Evolution of B2B Sample, on Wednesday, August 4, 2021, at 2:00 PM EDT, to learn about how B2B sample has changed in recent years, and some best practices on how to navigate the evolving landscape here. If you can't make the live version, don't worry! Register and we'll send you the recording. Want to catch up on our blogs? Click here. You can learn more about EMI's DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

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SampleCon – Future Proofing the Industry Part 2 | Ep. 142

Play Episode Listen Later Aug 3, 2021 26:51

Welcome to another informative episode of the Data Gurus podcast! Today, Sima shares the second part of the two-part series related to her recent opening session at SampleCon. The session was titled Future-Proofing Our Industry and covered a range of different topics. For this episode, the focus is on the implications of the capital coming into the industry, user engagement, proving the process of user engagement, and some key lessons learned by the esteemed members of the panel, both personally and professionally, related to the impact of the Covid-19 pandemic. The panel includes Patrick Comer, the CEO and Founder of Lucid, Bob Fawson, EVP of Business Strategy for Dynata, Mario Carrasco, the Co-Founder and Principal of ThinkNow, and Rebecca Brooks, the Founder, and CEO of Alter Agents. The industry Over the last several years and even more over the last twenty months, the amount of capital coming into the market has increased. Mergers and acquisitions have also increased, and the ecosystem appears to have expanded. New digital players are enabling more insights, and there are new buying audiences within corporations. The opportunities available for people today Mario feels that we are sitting on some incredible data which has been overlooked by marketers for a long time. He does not think that the digital add-in industry has come to grips with how that will impact the world. He feels that the sample industry is poised to fill many of the data gaps that will occur in a post-cookie world. Bob does not know how anyone in the future can be successful as a sales, brand, or operations manager without also being a bit of a data scientist. He feels that we have just seen the beginning of it because data is becoming harder to get, and more people are figuring out what data scientists do, and seeing the value of it. Patrick feels that the industry is sitting on a gold mine because, as a collective group, we have first-party data and permission to ask questions every day. What got built over the years through data insights and surveys has suddenly become interesting to many other players. Rebecca thinks that new money, new investors, and new ideas coming into the space is excellent for the industry. She is excited about having the opportunity to do something different, build differently, and think about things differently. Something else that came out of the pandemic for her was that many systems and traditional ways of doing things got exposed to be either flawed or broken. Urgency Bob feels that we have moved into a space where there is more urgency. There is money coming into the research space. There is the opportunity, so we need to start treating the people who fuel our industry like human beings. Staying nimble Rebecca feels that companies holding onto the way things were or who try to put things back into the box will fail. Business leaders need to be nimble, open, and adaptive. Machine learning Bob thinks that we, as an industry, need to move towards machine learning. He feels that the new capital coming into the industry will facilitate that. Res tech Patrick feels that res tech plays beautifully into the direction in which things are moving. It all comes down to us holding our own in an environment where we are up against mar tech and ad tech. We need to attract talent and capital to the industry. The value of res tech The value of res tech is allowing people who do not understand our industry to feel like they do. Supply Supply is a hot topic right now because there appears to be a shortage of it. Investments scaled back when the pandemic started, and everyone resorted to purchasing on the various exchanges out there. Helping Rebecca's approach to the supply problem is to come at it from the angle of looking for ways to help people. Candid At Alter Agents, they are candid with their clients when talking about the issues they are having.

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SampleCon – Future Proofing the Industry Part 1

Play Episode Listen Later Jul 27, 2021 24:59

Welcome to another informative episode of the Data Gurus podcast! Today, Sima shares the first part of a two-part series she created from the session she moderated at SampleCon, which took place in Los Angeles a few weeks ago. The session was titled Future-Proofing Our Industry and covered topics that included talent topics related to how people will return to work, supply topics, and market dynamics. The panel includes Patrick Comer, the CEO and Founder of Lucid, Bob Fawson, EVP of Business Strategy for Dynata, Mario Carrasco, the Co-Founder and Principal of ThinkNow, and Rebecca Brooks, the Founder, and CEO of Alter Agents. What work looks like for the next six to twelve months Rebecca: Alter Agents had an easy transition to working full-time remotely during the pandemic. Their staff also doubled during that time. They decided to allow their lease to lapse at the end of June 2021 and keep on working remotely. It has been challenging not to have the usual opportunities to interact and chat with colleagues. So Rebecca has scheduled time to meet with everybody one-on-one, once a month, to keep connected and talk about business or personal matters. Overall, her staff is happy and working better than ever. Working from home has released them from some of the stress they were experiencing from being at work. They now communicate with one another fluidly via Slack. Rebecca's primary concern is upholding the company values and maintaining its culture. Bob: Bob feels a little concerned about onboarding and helping new team members find mentors and learn how to work in a professional environment. They have been pursuing a hybrid model, which was a shift for their company. Bob is not sure that anyone knows what their preference will be six months from now, but he is looking forward to that evolution. Bob has enjoyed seeing how resilient people are. He hopes to end up with a little more balance between work and non-work life. Mario: When ThinkNow was founded back in 2010, working from home was a core tenet. They wanted to be a cloud-first company. Their leadership works from their headquarters in Los Angeles, and they have sales staff around the country, project management teams in India, and development teams in Latin America. The hardest part of the pandemic was finding themselves unable to see their overseas employees at their annual or bi-annual gatherings. Although technology has helped, they still miss getting together in person and interacting. They have taken the approach of opening their office and letting people come in when they want to. So far, that has been working well. About 70% of the employees go in two to three times a week, and the rest go every day. They are looking at people from a holistic perspective, rather than only looking at them only from a work lens, to address some of the mental wear and tear after the pandemic. Patrick: Lucid is a global company, so they are constantly aware that the pandemic affects different parts of the world differently, and it is not over yet. They have done their best to live up to their core value of compassion. The team went out of its way to offer help to Indian people and their families and assist them in staying connected and doing business. Patrick remembers having to remind their team in India that they could have extra days off if they or their families were sick. Sharing an experience, and knowing that we are all innately very human at this time, has made Patrick a more empathetic person, and hopefully a more compassionate person too. Connecting people Bob It was supportive of Bob's company culture to see the offices in Europe or the Philippines take on the work that others could not. That connected people across cultures and across the legacy companies that make up Dynata. It has been a catalyst for a lot of expression of good within the company. Moving forward Moving forward needs to be an organic process.

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A SampleCon 2021 Preview with Mary Draper

Play Episode Listen Later Jul 9, 2021 31:46

Welcome back to Intellicast! On today's episode, EMI's Network Quality Officer, Mary Draper, joins Brian Lamar and Producer Brian to give us a preview of SampleCon 2021. The episode kicks off with the three speculating on what it will be like since this will be the first in-person market research conference since the pandemic started. Then Brian and Mary discuss the line-up of speakers and Mary discusses what sessions she is most looking forward to. Some sessions Mary is looking forward to include: · Talent & The Insights Industry - Led by Katie Gross | Suzy · Future Proofing the Industry | Sima Vasa (Paradigm Sample), Mario Carrasco (ThinkNow), Rebecca Brooks (Alter Agents), Patrick Comer (Lucid), Bob Fawson (Dynata) · The Supply & Demand Landscape | Sandy Casey (Innovate), Corey Julseth (JD Power), Bob Fawson (Dynata), Aaron Platshon (Tap Research), Matt Hynes (Cint) If you are in the Los Angeles area (or not), there is still time to sign-up to attend SampleCon next week from July 12-14 in Pasadena. Click here to get the details. Thanks for listening! Were you able to catch Brian Lamar on the recent Canadian Research Insights Council's webinar, The Role of Insights in Knowledge Management, Data Quality, and Data Diversity? If not, you can catch the on-demand version here. If you missed the recent Insights Association townhall, Data Quality: Combatting New Threats, you can catch the recording here. Want to catch up on our blogs? Click here. You can learn more about EMI's DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

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I can get us a rainout

The RIDE Podcast

Play Episode Listen Later Jul 8, 2021 49:47

This week, along with news, polling, and a summer blockbuster halftime, we do an in-depth breakdown of the Samplecon agenda to see what types of innovative discussions the sample supplying vendors in market research are bringing to the first in-person conference of 2021.

get us samplecon

Return to the Office and MR News

Play Episode Listen Later May 28, 2021 24:48

Welcome back to Intellicast! Today's episode starts off with an announcement from Brian Lamar and Producer Brian that Intellicast is now part of C-Suite Radio! Producer Brian gives a bit of background on what C-Suite is and what is means for the podcast going forward. The guys then jump into a discussion on returning to the office and being there on a regular basis starting in June. They discuss how it will be a bit of an adjustment since they both have been working from home since the start of the pandemic, but how the return is different and more flexible. Next, the guys talk about two different news items from SampleCon. First, that they will be holding SampleCon in-person July 12-14 in Pasadena, CA. Brian and Brian reminisce about when it was initially announced and how they both thought it was a big gamble given the state of affairs at that time. They are both glad they were wrong, and the gamble is going to pay off. Next, Brian Lamar talks about the fundraising initiative SampleCon started called, The Heart of Insights: India Initiative, to help raise funds to purchase oxygen condensers for India to assist with the ongoing COVID crisis there. Brian gives some details on how the whole thing came together and the results so far. The guys then switch gears and dive into some market research news, starting with the new partnership between HubUX and FastFocus. The guys also touch on the new ESOMAR study around the buyers and users of insights, new analysis from Data For Progress that showed a polling bias due to an overrepresentation of liberal voters, and DISQO's new ad effectiveness report. Thanks for listening! If you want to learn more about The Heart of Insights: India Initiative, click here. Interested in attending SampleCon in-person? Click here to register. Did you miss our webinar, Data Quality and the Research Process: Ensuring Insights Integrity? You can watch it on-demand here. The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy! Want to catch up on our blogs? Click here. You can learn more about EMI's DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Best Of Season 3 - Part 2

Play Episode Listen Later Dec 23, 2020 99:21

We’re back with Part 2 of the Best of Intellicast 2020! In this episode, Brian and Brian revisit interviews with Damon Jones of Burke and Shannon Frazier of Directions Research. [0:01:30- 0:43:35] In Damon’s interview, Brian and Damon discuss their involvement in the Great Lakes Chapter of the Insights Association and how Damon started at the Insights Association as well as the various roles he has held over the past 18 years within the organization. Brian and Damon are also members of the Diversity and Education Committee and talk about the importance of diversity within market research. It’s a topic they’re both truly passionate about! In the second half of the interview, they chat about Cincinnati sports! [0:44:35- 1:38:50] Shannon’s interview starts with a discussion of SampleCon, which she, Brian, and Mary attended the previous week. They talk about some of the key themes of the conference including data quality, blockchain, and the state of the industry. This is a great conversation because you get perspectives of the conferences from a sample supplier and buyer as well as long-time SampleCon attendees and a first-time attendee. It was also one of the last in-person conferences of the year! In the final 15 minutes of the interview, Shannon and Mary discuss their shared love for Publix. Part 2 of the “Best of Intellicast 2020” series is an awesome recap of some of the major themes of the market research industry this year from diversity and inclusion to data quality. Stay tuned for Part 3 next week! Thanks for listening! You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: https://www.emi-rs.com/the-sample-landscape/ Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

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S3E7 - Ted Pulsifer, Carlos Dreyfus, and a Market Research News Round-Up

Play Episode Listen Later Feb 17, 2020 62:30

Thanks for joining us for another episode of Intellicast! We cover a wide range of topics on this episode. Kicking off the show, Brian, Producer Brian, and new guest co-host Adam Clements, kick off the episode talking about some of the recent podcast feedback we have received, and a discussion on the recent Iowa Caucus. The guys then turn to the latest market research news, including data quality news from Maru/Blue and Imperium, some new hires by Directions Research and InnovateMR, Cint’s new brand unveiling, and more! We then learn more about Adam with a new installment of the 4 P’s, including how his interest in video gaming led him to pursue a career in market research. We find out about his eclectic taste in music, as well as his most embarrassing moment. At the 50-minute mark, we switch gears a bit and feature a couple of interviews that Brian recorded while he was down in Atlanta a couple of weeks ago for SampleCon. Our first interview is with Ted Pulsifer of Market Cube. He chats with Brian about employee engagement and appreciation and tells us a great story about how Market Cube gave their top 20 employees from across the company a new car of their choice. In the second interview, Brian is joined by Carlos Dreyfus of the Vetri, a mobile-based data and research app. Carlos gives Brian a great overview of the new company, what it does, and what makes them different. He also talks about what they are trying to do within the industry. This a great listen! To learn more about Market Cube, visit their website (https://market-cube.com/). You can also learn more about their employee appreciation initiative, follow them on LinkedIn (https://www.linkedin.com/company/marketcube/), on Twitter @market_cube (https://twitter.com/market_cube) or check out some of their posts (https://www.linkedin.com/posts/marketcube_marketcube-employeeengagement-rewards-activity-6628301607501168640-5CHK). To learn more about Vetri, visit their website (https://vetri.global/). You can also connect with them on LinkedIn (https://www.linkedin.com/company/vetri-global/) or Twitter @vetri_global (https://twitter.com/vetri_global). Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

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S3E5 - Shannon Frazier of Directions Research and a SampleCon Recap

Play Episode Listen Later Feb 10, 2020 56:34

We have a special episode of Intellicast for you this week! Brian Lamar is joined by not one, but two special guests. Joining him in the co-host seat for this episode is Mary Draper, Senior Research Manager and Network Quality Officer for EMI. They are also joined by Shannon Frazier, Sample Manager for Directions Research. The three of them were all in Atlanta last week for SampleCon and the conference is the main topic of discussion among the three of them. They start with a discussion on some of the key themes of the conference this year, including specific presentations they liked. They cover topics like data quality, blockchain and the state of the industry. It is a great conversation because not only do you get it from a sample supplier and buyer perspective, but also from the perspective of long-time SampleCon attendees and a first-time attendee. The group then talks about what they would like to see at future SampleCons, both in terms of content and actions. Then the show switches gears. Brian gives us a new rant about conference badges and lanyards that I think everyone can relate to. In the final 15 minutes of the episode, Shannon and Mary discuss their shared affection for Publix, including that Mary drives to the closest location to Cincinnati to get Thanksgiving groceries. They then discuss the pitstop they took with Brian and Mike Herrel of Directions on their way to the Atlanta airport. The stop may have converted Brian to a believer. Brian had the recorder handy during the trip and was able to capture some of it. This is a great episode you don’t want to miss! You can connect with Shannon Frazier on LinkedIn here: https://www.linkedin.com/in/shafrazier/ You can connect with Mary Draper on LinkedIn here: https://www.linkedin.com/in/marydraper/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

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Medallia Acquires LivingLens

MRx News

Play Episode Listen Later Feb 7, 2020 1:31

Merkle, a technology-enabled, data-driven performance marketing agency, launches its new Promotion and Loyalty Solutions division. In today’s mergers and acquisitions, Medallia, a leader in experience management, is to acquire LivingLens, a video feedback platform. In human capital news, Eric Bosco joins Nielsen’s Global Media division as its Chief Product Officer. BritainThinks, an insight and strategy consultancy, appoints Jennifer Bottomley as Associate Director. Rob Berger, Managing Director at Maru/Blue, is appointed as the new chair of SampleCon. In jobs, Trusted Talent MR’s is looking to hire a VP of Client Director for a leading provider of real-time digital consumer insights. Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com. This episode is brought to you by Lookback. Lookback is the leading software that enables researchers to interact with users, in real-time, and in contexts. Built from the ground up by some of the original Spotify engineers, Lookback is the best in class video screen share platform for User Experience and Market Researchers. Check them out at lookback.io. And that’s your daily briefing of marketing research news. Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Sources: Merkle: https://www.merkleinc.com/news-and-events/press-releases/2020/merkle-launches-promotion-and-loyalty-solutions-division Medallia: https://www.medallia.com/press-release/experience-management-leader-medallia-to-acquire-video-feedback-platform-livinglens/ PR News Wire: https://www.prnewswire.com/news-releases/data-science--strategy-firm-schireson-acquires-stun-creative--blackbird-to-form-known----a-new-breed-of-modern-marketing-company-300999494.html Nielsen: https://www.nielsen.com/us/en/press-releases/2020/eric-bosco-named-chief-product-officer-at-nielsen-global-media/ BritainThinks: https://britainthinks.com/ Rob Berger: https://www.linkedin.com/posts/rob-berger-a31579_thank-you-to-everyone-who-came-to-samplecon-activity-6631159984799440896-zQx4 Trusted Talent MR: https://teamplus.co/trustedtalent/en/position/vp.senior.client.director.healthcare/ This Episode’s Sponsor:This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real time, and in real contexts. It's Lookback's mission to humanize technology by bridging the gap between end users and product teams. Lookback's customers range from one man teams building web and app experiences to the world's largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback's offering, please visit www.lookback.io.

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S3E4 – Conference Season Is In Full Swing

Play Episode Listen Later Feb 3, 2020 37:02

Welcome back to Intellicast! This week Brian Lamar and Producer Brian sit down to discuss the latest market research news, the start of conference season, and have a conversation with EMI’s intern on what she is learning about market research in school and how it compares to her learnings on the job. Kicking off the episode, Brian and Producer Brian discuss the sudden passing of Kobe Bryant, his daughter, and the 7 others from the helicopter crash, and give some thoughts on how it has impacted them and some of their memories of Kobe. They then switch gears and discuss (what seems should be a new segment) the latest news about the number of personal data breaches reported in the EU since GDPR went live. You can get the full story here (https://www.research-live.com/article/news/160000data-breaches-reported-under-gdpr/id/5064272) They then discuss the start of conference season, with Brian Lamar giving his recap from his trip to Miami for the Insight Association Great Lakes Chapter’s Winter Meeting. Check out the two blogs he wrote about it, one on the overall event and one on a portion of the conference he was especially proud of(Visit www.emi-rs.com/blog to read them). You can also learn about the Underground Agency here (https://undergroundagency.com/) Brian then gives his preview of SampleCon, taking place in Atlanta on February 3-5. In the final segment of the episode, Brian talks with Emma, our intern here at EMI, on what she is learning about in her market research classes, and how it compares to some of the on-the-job things she’s learned over her time at EMI.

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S3E3 – 2020 Market Research Predictions

Play Episode Listen Later Jan 27, 2020 28:08

Welcome back to Intellicast! On this week’s episode, Jason Inderhees joined Brian Lamar and Producer Brian as guest co-host. The guys kick off the episode discussing some current events, including some Joe Burrow and Bengals talk, as well as the Houston Astro cheating scandal. They then discuss PureSpectrum’s announcement of their new respondent scoring system, PureScore. You can find more about the announcement here. (http://www.mrweb.com/drno/news29163.htm) While many people have put out their predictions for 2020 (including us), Brian and Jason take some time this episode to dive into some of the predictions that Greenbook put out a couple of weeks back. They touch about 10 of the ones they found the most interesting, and give their opinions. We then get to know more about Jason, having him go through the 4 P’s. He even came prepared with a few new P’s for us! This is an interesting episode that won’t disappoint! Come out and see Brian Lamar, Tony Brown, Mary Draper and Mike Holmes in Atlanta at SampleCon next week. Not registered? You still have time! Visit here: https://samplecon.com/samplecon2020-atlanta/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

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User Experience Pitfalls to Avoid

MRx News

Play Episode Listen Later Jan 23, 2020 2:13

UX Planet releases a two-part article highlighting what pitfalls to avoid in user research. Pitfalls to avoid include settling on poor sample quality and failing to consolidate background information. InCrowd, which offers real-time market insights for the life sciences, has been named a winner in the 2020 BIG Innovation Awards, presented by the Business Intelligence Group. Congrats to our friends at Delvinia on winning the Entrepreneurial Spirit Award at the Insights Association’s CEO Summit in Miami. In events, SampleCon, an event for consumer insight professionals focused on research participants, has released its agenda. Schedule for February 3-5 in Atlanta, the event will cover trending topics such as the Voice Economy to normal, but important, issues like Sample Quality. In human capital news, Founder and CEO of KJT Group, Kenneth Tomaszewski steps down as President after 13 years. He will be replaced by Michaela Gascon who will also serve as the Chief Operating Officer. Greg Munves, the Chief Executive Officer of 1010data, resigns. Inna Kuznetsova, Chief Operating Officer, will serve as the company’s interim CEO. Comscore promotes Carol Hinnant, a 15-year Comscore executive, to Chief Revenue Officer. Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com. And that’s your daily briefing of marketing research news. Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Sources: UX Planet: https://uxplanet.org/pitfalls-to-avoid-in-user-research-b9c569de97d1 InCrowd: https://incrowdnow.com/press-release/incrowd-wins-2020-big-innovation-award/ KJT Group: https://kjtgroup.com/post_detail.asp?id=206 SampleCon: https://mailchi.mp/samplecon/samplecon-2020-keynote-announced-and-agenda-released 1010data: https://1010data.com/company/news-events/press-releases/1010data-names-inna-kuznetsova-as-interim-ceo/ Comscore: https://www.comscore.com/Insights/Press-Releases/2020/1/Comscore-Executive-Carol-Hinnant-Promoted-to-Chief-Revenue-Officer This Episode’s Sponsor:This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real time, and in real contexts. It's Lookback's mission to humanize technology by bridging the gap between end users and product teams. Lookback's customers range from one man teams building web and app experiences to the world's largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback's offering, please visit www.lookback.io.

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S3E2 - The Insights Association GLC Winter Meeting Preview

Play Episode Listen Later Jan 20, 2020 23:50

Welcome back to Intellicast! On this week’s episode, Brian Lamar is joined by Producer Brian to talk about the latest in the market research industry, some current events, the latest thing they are watching. The episode kicks off with a discussion about the latest market research news, including the launch of Oasis Intelligence, a new cannabis insights firm in Los Angeles (http://www.mrweb.com/drno/news29131.htm), Measure Protocol’s latest hire (http://www.mrweb.com/drno/news29148.htm), and the latest privacy announcement made by Google (https://www.research-live.com/article/news/google-announces-privacy-changes/id/5063872). The guys then switch gears with a new segment where they are discussing the latest thing they are watching, including the Bachelor, The Witcher, and more. Finally, Brian Lamar gives his preview of the Insights Association GLC Winter Meeting coming up later this week in Miami. He talks about some of the activities that are planned, some of the speakers he is looking forward to and more! We’d love your feedback! Brian Lamar, Tony Brown, and a couple of others from EMI will be in Atlanta for SampleCon from February 3-5. You still have time to register, visit here: https://samplecon.com/samplecon2020-atlanta/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

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S3E1 - New Year, Big Changes

Play Episode Listen Later Jan 13, 2020 43:00

Welcome to season 3 of Intellicast! Kicking off the episode, Brian makes a couple of big announcements regarding the future of both Intellicast and Poll Party. After the announcements, he and Producer Brian are joined by special guest host, Tony Brown. Tony joins to discuss the latest market research news, including Facebook’s latest fine for data misuse, which leads to a bigger conversation around data privacy and people are going to view it, especially with new legislation like CCPA coming into effect. The guys also discuss the news of Sir Martin Sorrell speaking at the upcoming Insights Association CEO Summit in Miami. They also discuss the recently announced large investment Dynata and Medicys Ltd. made in sample blockchain specialist, Measure Protocol, and whether 2020 is the year we see large strides in the practical application of blockchain in the sample industry. After the discussion of the industry news, we switch gears and have Tony answer the 4 P’s to get to know him better. This is a great episode you don’t want to miss! Brian will be heading to Miami for the Insights Association Great Lakes Chapter Winter Conference, from January 22 to January 24. You can register here: https://www.insightsassociation.org/event/great-lakes-chapter-2020-winter-conference Both Brian and Tony will be in Atlanta, February 3-5, for SampleCon. You can register to attend here: https://samplecon.com/samplecon2020-atlanta/

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Best Of 2019 Part 2

Play Episode Listen Later Dec 30, 2019 109:16

And we’re back with part 2 of the Best of 2019! In this episode, Adam and Brian revisit interviews with Andrew Cannon of GRBN, David Butler of Pure Spectrum, Ted Waz of The Opinion Economy, and Roddy Knowles of Alpha. In Andrew’s interview, he chats with Adam and Brian about how he got started in market research, how he started GRBN, and he gave us a preview of his 2019 SampleCon presentation! The guys are then joined by David Butler! David talks about his start in market research as well as his recent promotion at Pure Spectrum. They also take some time to discuss the announcement video that Pure Spectrum released in April about their new Mars panel. Ted Waz chats about his start in market research and what led him to start The Opinion Economy. They discuss the evolution of blockchain, and his perspective of the market research industry based on the recent string of mergers, acquisitions, and investments, and what he expects going forward. In the final interview, the guys welcome back Roddy “Hot Rod” Knowles. They discuss how Roddy got his start in market research and how it led him to his new job at Alpha, as well as a sneak peak at what Alpha does. Roddy gives his insight on where he thinks the industry is going and touches on his involvement with the Southeast Chapter of the Insights Association. The interview ends on a fun note when Adam and Roddy play musical bingo to see if Adam can guess Roddy’s taste in music. This episode is full of some great interviews and great insight into market research in 2019 and ideas for the future. See everyone in 2020! Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our new call-in line 513-401-5463.

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Best Of 2019 - Part 1

Play Episode Listen Later Dec 23, 2019 82:28

Happy Holidays! In this series we are going to be revisiting some of our favorite interviews from this year. This episode includes interviews with Rachel Alltmont of SampleCon, Thania Farrar of Burke, and Priscilla McKinney of Little Bird Marketing. In Rachel’s interview, she gives a preview of the upcoming SampleCon conference, and touches on gamification, respondent experience, global conversations, and new additions to the SampleCon board. This is a great preview for Samplecon 2020 coming up in February! Thania chats with Brian about how she got her start in market research and her new role at Burke as Senior Vice President of Client Service. She also discusses her role as leader of the Cincinnati chapter of Women in Research (WIRe) and the upcoming goals she has for the chapter. She also gives a preview of the Cocktails and Networking event at MRMW. This episode also includes a new Mount Rushmore and Thania reveals her hidden talent. The guys also get to chat with Priscilla McKinney who tells them about her start in market research and what led her to start Little Bird Marketing. She talks about her podcast, Ponderings from the Perch, her taste in music, a book she would recommend, and her hidden talent. This episode also features a Mount Rushmore of museums! Part 1 of the “Best of Intellicast 2019” series is a great episode to catch you up on a few of the great interviews from this year. Stay tuned for Part 2 next week! Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our new call-in line 513-401-5463.

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SampleCon 2020 | Ep. 82

Play Episode Listen Later Dec 17, 2019 24:49

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SampleCon 2020 | Ep. 82

Play Episode Listen Later Dec 17, 2019 24:49

Sima has a special treat in store for today’s show. As Chair of SampleCon, she and the other Board Members have been knee-deep in planning for the 2020 conference to ensure its continued success. She will be chatting with some of the board for a peek as to what’s coming and the importance it holds for each member. For Sima, she loves that there’s no other conference that focuses specifically on online data collection and sampling and she finds that refreshing. Additionally, the conference is a way to influence, shape and collaborate with other leaders to share best practices and network with other people. Representing the Buyer Community Corey Julseth, Managing Director of Sample Strategy at J.D. Power weighs in with his opinion as the only buyer of sample on the board. Corey thinks sellers are very sophisticated in their approach, leveraging marketplaces and programmatic, but the buyers are somewhat lagging, and this is a great opportunity to represent the buyer community in the SampleCon arena. At J.D. Powers, Corey finds it necessary to stitch together many suppliers to support a single syndicated study, so it becomes really challenging from a purchasing standpoint. They’re looking to evolve that landscape and SampleCon provides a venue and forum to collaborate with others who do that very well. Corey appreciates that there’s going to be a healthy mix of familiar topics and a fresh line-up of innovative speakers. Another great aspect he’s looking forward to is the networking because SampleCon is a well-attended conference across a diverse audience of buyers and sellers. He desires two takeaways for the attendees, and the first is an exposure and opportunity to participate with the latest and greatest around sampling innovation, as this conference is very unique in that it focuses on only sampling. Second, Corey wants people to have fun networking and collaborating with their peers in the industry. Community of Like-Minded Folks Sima hears from Nancy Brigham, SVP of Global Head of Sampling at Ipsos Interactive Services. It is both Ipsos’s and her own personal belief that as an industry leader they need to help drive the industry forward and help shape the direction that it's going. SampleCon provides that platform to drive that change and gives them a community of like-minded folks who have the same passion and commitment to sample. Not only does it benefit their clients and company, but it also benefits the industry as a whole. One of the things Nancy likes about SampleCon is suggested in its name: sample conversation. With frank, transparent conversation about sample across many different climes and types of industry stakeholders, the bar is raised for all of them: buyers, sellers, and respondents. Nancy shares that she is most excited about the focus on new, innovative approaches in sample and data collection as it relates to the respondent. A lot of what is happening now in automation benefits respondents directly in various ways. The more we can reduce the cognitive load on respondents the better data will be. Nancy encourages frank conversations with fellow attendees because if someone has an issue or question there’s a very good chance someone else does, too so this is one way that networking can be valuable. There’s a finite pool of respondents and they all draw from the same pool. Content on Hispanic and Minority Sample Mario Carrasco, Co-Founder and Principal of ThinkNow shares the two main reasons he is attracted to SampleCon. His entry into market research was in the sample space, and at the time there wasn’t any industry conference based on sample, which was something that he had become passionate about. Additionally, SampleCon since early on has been one of the few conferences in the market research industry that has really made a consistent effort each year to include content on Hispanic and minority sample reaching minority audiences in the ...

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S2E36 - The Christmas Episode

Play Episode Listen Later Dec 16, 2019 40:07

Welcome back to Intellicast! Adam and Brian are back from their travels and have a jam-packed episode. Kicking things off, the guys dig into the latest market research news, including Measure Protocol and Kantar Profiles winning at the MRS/ASC Awards, Kantar launching Express Surveys on Kantar Marketplace, and the biggest news of the week, Melanie Courtright being named CEO of the Insights Association. The guys then give a recap of their travels. Adam starts off by giving us a recap of the DIY Conference he attended in New York last week, and what he took away from it. Brian then gives a recap of the Future of Insights Summit at UGA he spoke at last week in Athens, GA. (Check out our 3-part speaker series of this event: Part 1, Part 2, Part 3) The guys then switch gears and discuss the upcoming new privacy legislation, The California Consumer Protection Act, scheduled to take effect at the beginning of the new year. They talk about the potential implications to market research and touch on where organizations should go to find more info. The guys then do 2 new Christmas-themed Mount Rushmores. First up, a Mount Rushmore of Christmas Movies. (There are some classics on their lists). Second is a Mount Rushmore of Christmas Songs. Get yourself ready for the holidays and enjoy! SampleCon 2020 is in Atlanta this year. Visit their website ( https://samplecon.com/samplecon2020-atlanta/)and get registered.

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Multiculturalism: Understanding the Future Majority with Mario X. Carrasco | Ep. 076

Play Episode Listen Later Oct 22, 2019 20:41

Multi-cultural research, strategy, and understanding is what Sima and Mario X. Carrasco, Co-Founder and Principal of ThinkNow Research, chat about on today’s podcast. Mario worked in the early days of digital marketing, building online communities for MSN Latino, and didn’t know what a research panel was until researching it for a job interview for a closer-to-home job. He got his start in market research building what became the first national representative panels at Garcia Research. As research numbers started pointing to the US becoming a minority-majority country in the near future, Mario realized there was a need for a market research company to be focused on multi-cultural consumers, and this is how his ThinkNow Research came about. Mario is also the newest Board Member to join the SampleCon team! Hispanic Market Research, Then and Now In the early days of market research, particularly Hispanic research, companies were hesitant to use emerging technologies. Back then it was online, and now it’s mobile. Mario has since learned that multi-cultural consumers, especially Hispanic consumers, are super tech-savvy, and applying all these innovative technologies to multi-cultural consumers has been his company’s ethos. Defining Multi-Culture At the basic level of a potentially contentious conversation, it is consumers who are not non-Hispanic white, and traditionally that segmented into Hispanic, African American, and Asian, which are the largest cohorts of multi-cultural consumers in the US. These 3 groups comprise 40% of the US population and are expected to grow. As a nation, non-Hispanic white birth numbers are down, and what drives the increase in multi-cultural population growth is US Hispanic births and Asian immigration. “If I take an acculturation algorithm, it’s gonna say that I’m extremely acculturated.” As the country is changing demographically, ThinkNow Research is dedicated to helping other companies interpret these fundamental changes from a marketing and purchasing standpoint. Misconception of Acculturation It’s interesting to see which cultural values that 1st and 2nd gen Latinos and Asians pick and choose. There’s a misconception in acculturation in the marketing industry that the longer you’re in the US, the more “American” you become as if it’s a linear model. “You never really think about acculturation until you have to form a human being and guide them through the process.” Yes, you are integrating some aspects of the culture, but there are some things about your home culture (or your parent's or grandparent's culture) that are retained over time. It’s more like a bi-dimensionality that is happening. Bi-Dimensionality Identity Measure Mario’s company has done some work for The Journal for Cultural Marketing, where they developed a Bi-dimensional Identity Measure. It essentially combines two scales, the American Identity Measure and the Ethnic Identity Measure. There are 15 total questions, and what they have discovered is that depending on your ethnicity, you’re going to be scoring differently across these different measures, as opposed to acculturation which assumes a linear progression the longer you’re in the US. “I think one of the things that rips right through culture is social media.” We should really be looking at what aspects of culture we’re retaining, in terms of home culture and what aspects we’re integrating from American culture. The Do's and Don't of Multi-Cultural Marketing Don’t generalize. “I think for me, personally, what I’ve realized about social media and the internet, in general, is that I’m actually able to connect with my culture in a way that I didn’t, pre-internet.” Do your research beforehand, figure out who your consumer is and delve even deeper by defining that consumer within a subset. Quick links to connect with Mario X. Carrasco: Twitter LinkedIn Think Now Twitter Think Now LinkedIn

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IIeX NA 2019 Conference Series – Vignesh Krishnan – SampleChain

Tough Decisions for Entrepreneurs

Play Episode Listen Later May 14, 2019 8:14

Welcome to the 2019 IIEX North America Conference Series. Recorded live in Austin, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Vignesh Krishnan, CEO of SampleChain. Contact Vignesh Online: LinkedIn SampleChain [00:00] Vignesh Krishnan, SampleChain. This is a young startup. This guy is bringing a breath of relevant expertise to the market research space. He’s an early employee of Lucid. After leaving that, he started this DMP, which is a Data Management Platform that is intent on connecting sample and tools to improve overall source transparency and, ultimately, quality, which I know is a really important issue based on the interviews I’ve done. Enjoy the episode and the conversation with him. [00:32] So, my guest today is Vignesh Krishnan, SampleChain. We are live today at IIeX in Austin. What do you think about the show? [00:40] So far, so good. I went to one of the conferences. Again, it’s all about meeting the people and listening in. So, it was pretty enjoyable, yeah. [00:47] Yeah, I think in business you really only have a single piece of IP, and that is your connections. [00:56] Yes, I would agree. Absolutely. [00:57] And there’s probably not a better venue from my vantage point than events like IIeX. [01:03] Yeah, for sure, yeah. Well, Andrew got me on the podcast. So, there you go. That’s a connection, right? [01:08] You know that’s true actually. That’s funny. Andrew with Lucid. So, in a year, how many of these events or events like this do you wind up going to? [01:17] Yeah, so I just started SampleChain; it’s been about six to eight months since I started it. I’ve been to SampleCon, and IIeX as well; so, this is the second one. I would say I’m probably going to Insights Association too. [01:28] Alright, cool. Yeah, Insights Association has a great... Of course, a different organization (GreenBook, apologies) but they also have some really good, unique shows. [01:37] Absolutely. And it is in the backyard in New Orleans; so, I’m just going to walk across the street and go to that one as well. [01:42] So, you’re based out of New Orleans. [01:43] Yes, I’m in New Orleans. [01:44] OK, perfect. Well, tell me about SampleChain. [01:46] So, my background, you know... Starting with the New Orleans story, I graduated from Tulane about ten years ago, the local university there. And I got into Lucid pretty early joining it at the company; had and saw amazing growth. And then, after a while, decided that, “You know what? I just want to try something new.” I did see there was a lot of analogies that we made as an industry to the ad tech industry. So in a way, the idea is to introduce a DMP to the space. Just like ad tech has DMP’s, so that’s kind of… [02:20] Maybe, you can expand on what that is for our audience. [02:22] Yeah, absolutely. So, a DMP is a Data Management Platform, and what it does is that it is... It has tentacles into different parts of the industry like the exchanges, and the suppliers, and the buyers, and so on and so forth. And specifically, I’m talking about the ad tech advertising industry. And the idea here is to help all of these participants understand their traffic sources better. Are they all getting attacked by bots, for example? Are they having issues with conversion that could do better with some piece of information? So the idea is to create that entity and provide that information to these clients. [03:01] That’s beautiful. So, you’ve been at it just under a year. [03:04] Yep, exactly. Something like that. [03:06] Did you guys come out the gate with funding or...? [03:09] So, we got some funding: local funding, Angel Funding from New Orleans. So,

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TD288: The Importance of Having Same Focus with Employees with Sima Vasa

Play Episode Listen Later Apr 1, 2019 12:18

Dan and Dennae interview Sima Vasa, an entrepreneur in the Market Research space, founder of SampleCon and founder and CEO of Infinity Squared Ventures, LLC a company that advices and consults with other entrepreneurs in early stage companies. Hereunder Sima shares the process she makes when hiring people. Join in as they talk about how projects can be interesting in terms of money but distract one from core mission, and how to find focus when in business.

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TD288: The Importance of Having Same Focus with Employees with Sima Vasa

Tough Decisions for Entrepreneurs

Play Episode Listen Later Apr 1, 2019 12:18

ceo llc employees market research dennae sima vasa samplecon

Priscilla and Sima Vasa on Tech, Podcasting and Armadillo Racing

Ponderings from the Perch

Play Episode Listen Later Mar 8, 2019 45:42

The last time Sima Vasa was on the podcast, it was for the Flock Stars WIRe miniseries. In this episode, she and Priscilla discuss how founding Infinity Squared Ventures allowed her to combine her knowledge of research with her entrepreneurial experience to help entrepreneurs scale for growth or for sale: “Taking the emotion out of things and really looking at financials objectively, and saying, ‘okay, if I peel back the layers here, I have to be realistic in what I think I can sell this company for based on the financial story.’ And also historical, like - look, if you have a growth rate that’s amazingly, consistently, year over year just knocking it out of the park, I mean, there’s nuances to every scenario. But that’s kind of the base piece I think is really important for people to understand. I think the second thing is, If you’re going to exit, or even if you’re going to raise money, that management team has to be strong. Whenever you put money in, you want to know that there’s a team behind it that’s committed to executing against goals. And whether that’s a merger where you have an earnout, or if you’re actually just raising money to accelerate growth, that management team is so crucial.” Sima will chair the upcoming Samplecon, a conference that brings together and celebrates the different parts of the data collection ecosystem. She says the event will have speakers on topics like blockchain and gamification, debates, and armadillo racing (yes, you read that). Like Priscilla, Sima is also a podcast host (Data Gurus Podcast), and she and Priscilla share their favorite things about podcasting as well as catching up on favorite books, podcasts and apps. Don't forget to enter the Badass Women Giveaway before the month of March is over. Click here to enter! Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes. About our sponsor: IIeX North America is on April 23rd-25th in Austin, TX! Brought to you by GreenBook, this event is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. Register with the promo code LITTLEBIRD to save 20%! Learn more about your ad choices. Visit megaphone.fm/adchoices

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S2E8 – SampleCon Recap and Courtney Williams of Lucid

Play Episode Listen Later Feb 20, 2019 35:27

The guys are back from Austin and have a great episode this week! Joining them is Courtney Williams, The Executive Director of Quality at Lucid. The discussion starts with how Courtney got her start in market research, then they dive into a recap and their reviews of SampleCon, and what’s new at Lucid. The conversation changes after that as the guys talk with Courtney about the last 3 songs she’s listened to, as well as her hidden talent. Spoiler alert: she is semi-pro at something. The guys also talk about their trip to Austin, including a Mount Rushmore of SampleCon foods and drinks. It’s another great episode! To learn more about Lucid, visit their website here. (https://luc.id/) You can connect with Courtney on LinkedIn here. (https://www.linkedin.com/in/cwilliams233/) Check out our recent blog to get a summary of the top 4 topics of SampleCon here. (https://emi-rs.com/2019/02/18/samplecon-2019-the-4-big-topics-from-austin/)

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S2E7 - The SampleCon Extravaganza – Part 3 – Andrew Cannon of GRBN

Play Episode Listen Later Feb 9, 2019 25:40

This is the final part of our three-part series with SampleCon speakers. On this episode, we are joined by Andrew Cannon of GRBN. He chats with Adam and Brian about how he got started in market research, how he started GRBN and its goal, as well as a preview of his session at SampleCon. They guys then switch gears and discuss the last 3 songs Andrew has listened to, as well as his hidden talent. Just a hint, he is a world champion. This is another great interview you don’t want to miss! If you are headed to SampleCon next week, be sure to catch Andrew’s session, Participant Engagement: The End Client & Agency Perspectives. To learn more about GRBN, visit their website. (https://grbn.org/) You can follow Andrew on LinkedIn (https://www.linkedin.com/in/cannonandrew/). You can also follow GRBN on Twitter at @GRBN_org. To learn more about SampleCon and register, visit their website at www.samplecon.com. You can also follow SampleCon on Twitter at @Samplecon.

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S2E6 - The SampleCon Extravaganza – Part 2 - Betty Amadou of Research Through Gaming

Play Episode Listen Later Feb 8, 2019 33:17

Welcome back! In part two of our three-part series of SampleCon speakers, Brian and Adam are joined by Betty Amadou of Research Through Gaming. They discuss how Betty got started in market research, and what led her to start Research Through Gaming. They also talk about the evolution of gamification in research, and how AI and other new technologies have impacted it. Betty also gives a preview of her session at SampleCon. Adam and Brian then switch gears and chat about Betty’s hidden talent, as well as the music she’s listened to most recently. This is another great interview you don’t want to miss! If you are headed to SampleCon next week, be sure to catch Betty’s session Gamify The Entire Research Experience: Start Your Quest And Play The Biggest Knowledge-Boosting Game in Research. If you want to learn more about Research Through Gaming, visit their website. (https://www.researchthroughgaming.com/). You can find Betty’s book, Games and Gamification in Market Research on Amazon. You can follow Betty on Twitter at @BettyAdamou (https://twitter.com/BettyAdamou).

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S2E5 - The SampleCon Extravaganza - Part 1 - Dyna Boen and Guillermo Murga Of Survata

Play Episode Listen Later Feb 7, 2019 30:25

It’s SampleCon time and we have a three-part series for you! Over the next three days, we will feature interviews with speakers from SampleCon 2019 to help you get ready for the conference! In part one, Adam and Brian are joined by Guillermo Murga and Dyna Boen of Survata. They discuss how Dyna and Guillermo got started in market research and what’s new going on at Survata. They also give us a sneak preview to their sessions at SampleCon! They also have some fun and find out their musical tastes and their hidden talents. This is a great conversation you don’t want to miss! If you are headed to SampleCon next week, be sure to catch the two sessions with Dyna and Guillermo., On-Network Activation for On-Premise Brand Insights, and The State of Sales in MRX. These are going to be very insightful sessions! To learn more about Survata, visit their website (www.survata.com) or follow them on Twitter at @Survata. You can follow Dyna on Twitter at @DynaBoen1 and Guillermo at @GuillermoMurga.

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Adam Jolley – State of Sample, SampleCon and Much More! | Ep. 051

Play Episode Listen Later Jan 29, 2019 22:05

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Adam Jolley – State of Sample, SampleCon and Much More! | Ep. 051

Play Episode Listen Later Jan 29, 2019 22:05

Newly appointed President of EMI Research Solutions Adam Jolley joins Sima Vasa in this episode. He shares his future plans for the company, how the sample industry has changed, and how EMI is going to adapt to these key changes. Adam Jolley - Future of EMI Adam has been with EMI for more than a decade. His take over has been a long time coming, an itch of what’s next. He’s all in, and he wants more not only for his career but for the entire EMI. With this new chapter of his life comes a lot of planning. They are trying to diversify to be in line with the changes in the industry, like the new ways to go about finding samples, different types of plans and different applications. Research buyers have also changed, a general observation by people within the sample industry. “Maybe it's just the reallocation of the same money, but the buyers have changed so we need to adapt to that also.” - Adam Jolley Changing with the Industry The changing of traditional research buyers prompts a need to reinvent EMI’s messaging, products, and direction. They have been a consultative aggregator for the longest time. But now, they aim to focus on working with different types of clients, as well as incorporate more APIs. Becoming a Disruptor The recent shifts within the industry make market research beyond the typical. These also offer a lot more opportunities that are broader and bigger than the industry itself. Changes in market research are constant, like how qualitative data gained as much importance as quantitative data over time. It takes disruptors to break down walls and make these changes to help the industry evolve and keep it alive. And to be a disruptor is also Adam’s dream for EMI. “Can we get to the point where we’re the ones telling people that our way is the disruptive type of way?” - Adam Jolley Quick links to connect with Adam Jolley: LinkedIn Twitter EMI Profile Sima loves to hear from her listeners with input, questions, suggestions and just to connect! You can find her at the links below! LinkedIn Twitter simav.sg-host.com Sima is passionate about data and loves to share, learn and help others that share that passion. If you love data as much as her, subscribe on iTunes and don't forget to leave a rating and review!

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S2E4 - Rachel Alltmont of SampleCon

Play Episode Listen Later Jan 29, 2019 42:14

We have another great episode of Intellicast this week. Adam and Brian talk about the big news from around the market research industry, including Dynata’s acquisition of Reimagine Holdings and PureSpectrum’s acquisition of Happy Market Research. Brian also talks about the EMI’s recently released sample industry report, called The Sample Landscape. In the second half of the episode, we are joined by Rachel Alltmont, the Executive Director of SampleCon. She gives the guys a preview of what is new and exciting at this year’s conference, including discussions on gamification, blockchain, respondent experience, and some global conversations. She also talks about the new additions to the SampleCon board, and some of the new events that will be happening. (Spoiler Alert – There is going to be armadillo races!) To learn more about SampleCon and register, visit their website at www.samplecon.com You can also follow SampleCon on Twitter at @Samplecon To get a copy of the sample industry report, The Sample Landscape, visit our website here: https://emi-rs.com/the-sample-landscape/

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S2E3 -A Big Announcement and Rex Repass of Research America Inc.

Play Episode Listen Later Jan 18, 2019 48:13

We have a jam-packed episode of Intellicast this week! In this week’s episode, the guys talk about the big announcement of Adam being named President of EMI. They also chat about what they are looking forward to this year at SampleCon in Austin. We also have Adam Dietrich join to talk about the Research Now – SSI rebrand to Dynata. In the second half of the episode, we are joined by Rex Repass, President of Research America Inc. They discuss how Rex got started in market research, what he sees as some of the trends in the industry, and what’s new at Research America Inc. To learn more about Research America Inc, visit their website at www.researchamericainc.com. You can follow Rex on Twitter at @rlrepass. To register for SampleCon, visit https://samplecon.com/ If you want to learn more about The Sample Landscape, the report Brian has been talking about, you can download a copy here: https://emi-rs.com/the-sample-landscape/

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Best Of 2018 - Part 1

Play Episode Listen Later Dec 21, 2018 59:33

Welcome to Intellicast’s Best of 2018, part 1! In the best of series, we look back some of our best interviews of 2018. In part 1, we revisit our interviews with a couple of powerhouse women in the market research industry. First up is our interview with the founder of Paradigm Sample and current SampleCon chair, Sima Vasa. Second is former President and CMO of Decipher, founder of the Luck Collective and Women In Research (WIRe), Kristin Luck. Enjoy these interviews and stay tuned next week for part 2 of our best of 2018 series.

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Episode 37: Adam Joins The SampleCon Board

Play Episode Listen Later Dec 10, 2018 23:43

Welcome back! We have another great episode of Intellicast! Back from our Thanksgiving break, the guys sit down to discuss the latest market research news, including Directions Research acquisition of Seek and SurveyMonkey’s CX tool and its new integration with SalesForce. We also touch on some news that hits close to home; Adam Jolley being named to the SampleCon board! The guys also touch on some current events, Brian has a new research rant and a new Mount Rushmore! It’s a great episode! Remember to subscribe, rate and share!

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Ep. 135 – Sima Vasa – Paradigm Sample – The Importance Of Continuous Learning In Market Research And In Life

Play Episode Listen Later Nov 13, 2018 43:07

Today my guest is Sima Vasa, founder of Paradigm Sample, Chairperson of SampleCon, and founder of Infinity Squared Ventures. Additionally, Sima has recently started Data Gurus, a leading market research podcast. FIND SIMA ONLINE: https://www.linkedin.com/in/simavasa/ FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/ [00:50] Over the last decade the market research industry has been disrupted. Our largest agencies are struggling to keep up as their customers turn to newer, faster and cheaper data sources. Now we are on the edge of yet another market shift. Now is the time for us to reassert ourselves as the rudder of the brands we love. Thank you for tuning in to the Happy Market Research Podcast where we are charting the path for the future of market researchers and businesses. Hi, I’m Jamin Brazil, and you’re listening to the Happy Market Research Podcast. Today my guest is Sima Vasa, founder of Paradigm Sample, Chairperson of SampleCon, and founder of Infinity Squared Ventures. Additionally, Sima has recently started Data Gurus, a leading market research podcast. Sima, thanks very much for being on the Happy Market Research Podcast. [01:37] Thank you for having me. I’m excited to be here. [01:40] It’s an honor to have a fellow podcaster participating. Podcasting, as I found out once I embarked on this journey in August of this year, is not widely known about in the market research space. Has that been something you found with your journey? [02:00] Yeah, definitely. It’s funny I started it probably about a year ago around about, and early days I remember when I launched, it was kind of like “Oh, that sounds a little crazy. Why are you doing that?” And now as people like yourself and other people have entered the market, it feels like people... It’s getting some more traction. And I think there’s a lot of podcasting going on outside of market research. That influences the acceptability in our industry as well. [02:31] Yeah, totally. How long have you been consuming podcasts? [02:35] Probably, to be honest, I consume podcasts so much more after I started Data Gurus. Prior to that, I was probably listening to the NPR podcast – you know casually, not on a regular basis. [02:49] Yeah, totally. For me, it was a transition from audiobooks into consumption of podcasts, which just gave me a much higher targeted set of content. Yeah, which I loved and still do actually. It’s kind of a fun journey. Well, anyway, why don’t you tell us a little bit about your background: your parents, how that has impacted your career into market research. [03:15] So, my parents are first generation from India here. They came here when I wasn’t even born. I was born here. And they really had the traditional immigrant kind of values and affects in terms of working really, really hard, prioritizing education and the responsibilities of family and duty. I think all of that feeds into who I am today. But I also had a sudden tragedy very early on in my life with my parents, in that my dad died when I was very young. So I had to get out there and work at such a young age to kind of help support the family. [03:55] If you don’t mind sharing about what age was that where you started contributing to the family’s livelihood. [04:02] About 13. [04:04] Do you think that that... you know the entrepreneurial spirit sort of was bred in you at that point in time? When did you decide that you’re comfortable stepping out and starting a company? [04:17] Yeah, definitely, I think the seeds were planted at that time, just given the circumstances that we were left with. I kind of in my own mind said, “Gosh, I never want to be in this place again.” I watched my dad struggle to keep jobs in large corporations. And after he passed away, my mom really didn’t have an income.

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Intellicast Ep 10

Play Episode Listen Later Mar 26, 2018 28:42

Another week, another great episode of Intellicast! This week’s guest is Rachel Alltmont, the Executive Director of SampleCon. Join Adam and Brian as they get the inside scoop of pulling off a conference from Rachel, including: • Selecting a location • Overcoming challenges • Keeping the conference fresh • Selecting speakers and topic • And much more!

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Episode 7

Play Episode Listen Later Mar 7, 2018 41:03

We have a great episode for you! In this week’s episode of Intellicast, Adam Jolley and Brian Lamar are joined by Sima Vasa, Founder of Paradigm Sample and Infinity Squared Ventures, as well as the new Chairman of SampleCon. Join them as they cover: • Evolution of SampleCon • Challenges in keeping the SampleCon fresh • History of Paradigm Sample & Infinity Squared Ventures • New research rant of the week • And much more!

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Intellicast - Episode 5

Play Episode Listen Later Feb 14, 2018 29:12

We made it back from Austin! In this week’s episode of Intellicast, Adam Jolley and Brian Lamar provide a recap of everything that happened last week in Austin, TX at SampleCon 2018. Join them as they discuss: • Biggest challenges facing the sample industry • City of Austin talk • Favorite parts of the conference • Overview of Adam’s SampleCon presentation • A research rant from Adam • Mount Rushmore of love songs (just in time for Valentine’s Day) • And much more!

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Intellicast - Episode 4

Play Episode Listen Later Feb 7, 2018 28:04

In this week’s episode of Intellicast, Adam Jolley and Brian Lamar give a great preview of SampleCon 2018. Join them as they discuss: • What they are looking forward to at SampleCon • Agenda for the conference • B2B sample fraud/quality and the impact it may play at SampleCon • And much more! Have questions or topics you want the team to discuss on an upcoming episode? You can reach us at Intellicast@emi-rs.com.

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Intellicast - Episode 2