Podcasts about toluna

In this news-packed episode, Brian and Gabby break down the biggest happenings shaking up the market research space. Ipsos is expanding its European footprint with the proposed acquisition of the BVA Group, and AckWest continues its M&A spree, this time adding healthcare research firm Reckner to its growing roster. The industry is also seeing a wave of rebrands—Toluna is consolidating under one name, and Sympler now goes by “Okay, Humans” in a nod to human-focused research amid rising AI tension. Speaking of AI, the hosts dig into Pulsar's launch of Narratives AI—a public opinion search engine with promise (and bot-related pitfalls). Meanwhile, Numerator introduces a Tariff Risk Index to monitor price volatility, and EMI's new Sample Landscape report tests synthetic data against real respondents, explores AI prompting tools, and dives deep into high-frequency survey takers. It's a can't-miss conversation for anyone watching the balance between innovation and insight. Thanks for listening! Want to download your copy of The Sample Landscape: 2025 Edition? Get it here: https://content.emi-rs.com/sample-landscape-report-2025 Did you miss one of our webinars, or would you like to access some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Pour 82 % des 18-30 ans, avoir un emploi qui respecte l'environnement est un critère important, selon une enquête de Toluna et Harris Interactive. Mais comment préparer et former les jeunes aux enjeux de la transition écologique ? Pierre-Henry Dodart, chargé de mission enseignement aux enjeux environnementaux et de durabilité au CGDD, et François Taddei, président du Learning Planet Institute, nous répondent.-----------------------------------------------------------------------SMART IMPACT - Le magazine de l'économie durable et responsableSMART IMPACT, votre émission dédiée à la RSE et à la transition écologique des entreprises. Découvrez des actions inspirantes, des solutions innovantes et rencontrez les leaders du changement.

In this episode of On Boards, hosts Joe Ayoub and Raza Shaikh welcome Lucie Claire Vincent, a global leader in consumer products and an independent board director, to discuss the vital role of risk governance in board effectiveness. Lucie Claire shares insights from her distinguished career at Fortune 100 companies, her experience as an independent director, and her work with the Directors and Chief Risk Officers Institute (DCRO). Lucie Claire also delves into the importance of earning the Qualified Risk Director (QRD) designation and the impact it has on boardroom discussions and decision-making. With her rich international experience and expertise in risk governance, she offers actionable insights for board members and aspiring directors on navigating the complexities of modern board oversight. Key Takeaways The Importance of Risk Governance in the Boardroom: Lucie Claire emphasizes the board's role in overseeing risk, particularly in a fast-changing environment where issues like AI, cybersecurity, and enterprise risk management dominate the agenda. Positive risk governance can shift perspectives from mere risk avoidance to value creation. DCRO's Educational Programs: DCRO's Certificates in Risk Governance and Cyber Risk Governance provide comprehensive, globally recognized training for directors and executives. These programs combine in-depth content, business case analysis, and cohort-based learning to enhance participants' ability to manage and oversee risk effectively. Earning the Qualified Risk Director (QRD) Designation: Achieving the QRD requires a rigorous self-assessment, relevant professional experience, and references, positioning individuals as experts in risk governance. Lucie Claire describes the designation as akin to being a “qualified financial expert” for risk, making QRD holders valuable assets to boards. Bringing Value to the Boardroom: Lucie Claire's certification has enhanced her ability to guide discussions on innovation, stakeholder engagement, and strategic planning with a risk-positive mindset. Her contributions have been particularly relevant in her role with technology and B2B organizations. Who Should Pursue Risk Governance Credentials? Current and aspiring board members, as well as senior executives, can benefit from these programs to build resilience, value, and trust within their organizations. Networking and Continued Learning: DCRO fosters a global community of risk professionals through events, newsletters, and case studies, providing ongoing learning opportunities for its members. Quotes "The concept of positive governance in risk-taking changes how you see risk. It's about value creation and having a more strategic, long-term view of the business." "The diversity of industries, thought, and verticals in my DCRO cohort enriched the conversations. It's fascinating to see how risks are addressed differently across sectors." "Most boards still place the risk component within the audit committee, but as risk becomes more complex, there's a growing need for separate risk committees." Guest Bio Lucie Claire Vincent is an accomplished leader in global consumer products, having held senior roles at Colgate Palmolive and Philip Morris International. She serves on the board of Toluna, advises startups in consumer technology, and is an adjunct professor at NYU's School of Professional Studies. A lifelong learner, Lucie Claire holds multiple governance certifications, including a Qualified Risk Director designation from the DCRO Institute. Resources and links DCRO Institute: www.dcroi.org Women Execs on Boards: https://weob.org

Welcome back to Intellicast! Matthew Alexander joins Brian Peterson again to discuss the latest news from the market research industry. The episode kicks off with Brian and Matthews discussing the new partnership between BrandTrust and Protobrand. Matthew gives his perspective on what it could mean for the two organizations. Next, the guys talk about the new long-term stake that Lac1 took in Ipsos. They speculate on what Ipsos could be using these new investment funds on. The guys then get into a series of stories revolving around new AI tools launched across the industry. First, the guys discuss OpinionRoute's AI feature QC Flow. This leads to a deeper discussion about overall AI adoption among the general public. The guys compare it to the new Apple Intelligence and if that will increase the adoption of AI. The second story Matthew and Brian touched on was Toluna's new synthetic data suite called HarmonAIze. They then dive into new research from the World Federation of Advertisers that found that 8 in 10 multinational brand owners are concerned about how creative and media agency partners use generative AI on their behalf. This leads to a discussion on the potential ethical and legal risks of AI. Lastly, Brian gives a shoutout to friend of the podcast, Katie Gross, on her promotion to President of Suzy. Thanks for tuning in! Did you miss our recent webinar, Evolving Technology and Trackers: Best Practices for Data Confidence? Get caught up and register to watch the on-demand version here. We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/ Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today's episode, Brian Peterson is joined again by EMI's Gabby Blados to discuss the latest news from around the market research industry. Kicking off the episode, Gabby and Brian discuss the recent rebrand of Directions Research, Aimpoint, and SEEK to the Directions Group. Next, they discuss the new emoji video feedback tool introduced by Jibunu and Forsta's recent announcement of server-to-server connections to tackle ghost completes. The Forsta story leads to a deeper discussion between Brian and Gabby about how this technique has been around for a while. Gabby and Brian switch gears and talk about some of the market research industry veterans who have changed roles, including Patrick Comer taking over as the CEO of Cint, and PureSpectrum adding Toluna vet Phil Ahad as their new Chief Innovation Officer. In the last segment of today's episode, Brian and Gabby tackle some of the latest AI news. First off, they discuss the newly proposed AI Consent Act. The discussion leads into how this proposed legislation will impact the generative AI models like ChatGPT and Claude and how it could potentially impact synthetic data/persona providers and the data used to train them. Second, they talk about Signoi and their new simulated (synthetic) persona solution. Signoi offers two options, and this story merged with the AI Consent Act discussion. Brian wanted to better understand where the data comes from in order to train their models. Thanks for tuning in! Did you miss our recent webinar, Evolving Technology and Trackers: Best Practices for Data Confidence? Get caught up and register to watch the on-demand version here. We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/ Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Autour de Yves Calvi, retrouvez Isabelle Saporta, éditorialiste à RTL, Tugdual Denis, directeur de la rédaction de "Valeurs actuelles", Jean-Daniel Levy, directeur délégué Harris interactive Toluna, Benjamin Morel, constitutionnaliste, puis Karl Olive, député Renaissance des Yvelines, Aurélie Trouvé, députée LFI-NFP de Seine-Saint-Denis, et Edwige Diaz, députée RN de Gironde.

Tout semble craquer sous la pression sous nos yeux inquiets, incrédules... Ce système politique, cette 5e République, si Française, peut-elle tenir ? Natacha Polony, directrice du journal "Marianne", Benjamin Morel, maître de conférences en droit public à Paris 2, docteur en Sciences Politiques, auteur de "Le Parlement, temple de la République, de 1789 à nos jours" (éditions Passé composé), Jean-Daniel Levy, directeur délégué Harris interactive-Toluna et Jonathan Bouchet-Petersen, journaliste à "Libération". Ecoutez RTL Soir - Edition spéciale avec Anaïs Bouton du 26 juin 2024.

À 16 jours du 1er tour des Législatives et 5 jours après la dissolution de l'Assemblée nationale, que disent les sondages entre le Front populaire, le RN, la droite classique et la majorité présidentielle ? Ecoutez l'éclairage de Jean-Daniel Levy, directeur délégué de Harris interactive-Toluna.

À 16 jours du 1er tour des Législatives et 5 jours après la dissolution de l'Assemblée nationale, que disent les sondages entre le Front populaire, le RN, la droite classique et la majorité présidentielle ? Ecoutez l'éclairage de Jean-Daniel Levy, directeur délégué de Harris interactive-Toluna.

Dernier jour de la campagne pour les élections européennes, on dresse le bilan : que disent les derniers sondages ? Les courbes peuvent-elles encore s'inverser ? On en parle avec Jean-Daniel Levy, directeur délégué de Harris Interactive-Toluna Ecoutez L'invité de RTL Soir avec Vincent Parizot du 07 juin 2024

Dernier jour de la campagne pour les élections européennes, on dresse le bilan : que disent les derniers sondages ? Les courbes peuvent-elles encore s'inverser ? On en parle avec Jean-Daniel Levy, directeur délégué de Harris Interactive-Toluna Ecoutez L'invité de RTL Soir avec Vincent Parizot du 07 juin 2024

Новости на радио «Русские Эмираты» в Дубае: - Жители Объединенных Арабских Эмиратов меняют свои приоритеты, когда речь идет о расходах. Как выяснила группа по исследованию рынка и изучению потребителей Toluna, в первую очередь, потребители выделяют бюджеты на предметы первой необходимости, в том числе продукты питания и средства личной гигиены. - В Объединенных Арабских Эмиратах природные ландшафты – как пустыня, так и горы – приобрели совершенно иной облик. После многочисленных осадков на месте песчаных дюн появились зеленые луга, на которых пасутся сернобыки (или ориксы) и газели.

Welcome back to Intellicast! On today's episode, Brian Peterson is joined by Jason Inderhees to talk about the latest market research and AI news!  Kicking off the episode, Jason and Brian discuss the latest Bellwether report from the Institute of Practitioners in Advertising (IPA), which found that market research budgets declined in Q4 2024. It also mentioned that the industry is expected to decrease by 1% over the next few years. Jason talks about how, while the overall industry may decline, pockets still experience growth, and you just need to uncover them. Next, the guys talk about the new appointment to the Toluna board. They ponder if this accelerates Toluna's move to target brands and offers them a full suite of solutions. The guys then switch gears a bit and talk about a $33 million investment in Anomalo, a California-based data quality platform. They talk about how the platform works and if there are any potential applications for the market research industry. The second half of the episode starts off with the debut of the new intro music for the AI News segment. Jason and Brian then dig into some recent AI news stories, including news that Publicis Group plans to invest 300 million Euros in AI over the next three years. The next few AI stories aren't market research-specific but could impact the industry and industries we serve. First, the guys talk about the recently issued executive order around AI that aims to ensure that the US leads the way and manages the risk of artificial intelligence. Brian and Jason postulate that this is probably just the start of AI legislation.  In the last story, they guys dive deep into news that New York had proposed a new law called the New York Robot Act that would impose a tax surcharge on “using technology to displace workers,” in an amount equal to taxes and fees that would have been paid on what an employee would have earned in the eliminated position. Jason and Brian are a bit on opposite sides of the debate on this one, but come out at the end seeing each other's point of view. Thanks for tuning in! We are proud to have collaborated with Brandtrust, combining their Narrative Inquiry and our Strategic Sample Blending to unlock deeper insights and richer data, enhancing our ability to understand the complex topic of mental health. Download the eBook today! Want to catch up on our blogs? Click here. Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Il faisait parti de ces rencontres qu'on n'oublie pas. Interné à la prison de Montluc à Lyon à l'âge de 15 ans, envoyé à Drancy puis déporté à Auschwitz, parce que juif. Claude Bloch était un infatigable passeur de la mémoire de la Shoah. Ces derniers mois il témoignait encore devant des élèves, où il racontait son passage par « la baraque aux juifs » de la prison de Montluc. Sa disparition nous rappelle à quelle point ces témoignages sont précieux, près de 80 ans après la Libération des Camps. Ecoutez Un point, c'est tout ! du 02 janvier 2024 avec Thomas Despré.

On today's episode, we're joined by Phil Ahad, Former CDO at Toluna, the leading global insights technology and panel provider. We talk about:How much of Phil's day-to-day work could be done by AITrading privacy for personalized recommendationsThe need for human insights when testing future conceptsReaching the point of fully democratized market researchHow AI will disrupt revenue models

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Daniel Enson, VP of Research Solutions at Toluna Corporate. They discuss Daniel's aha! journey; how data can be turned into an interesting, coherent story; the huge impact that agile research has had on the world; and the key to what a successful research team looks like. They also delve into the number one mistake that researchers always make!

Vecchio Amaro del Capo si è aggiudicato il titolo di Migliore indice di rotazione nella categoria Bevande alcoliche e Birre al prestigioso concorso Brands Award 2023.Brands Awards è l'unica iniziativa alla quale non ci si iscrive; la classifica viene redatta valutando tutti i beni del largo consumo presenti oggi sul mercato in base alla crescita di quota di mercato e di vendite per ognuna delle categorie. È una competizione basata sulle migliori performance annue con criteri di selezione riferiti a dati di vendita Circana (uno dei più prestigiosi centri al mondo specializzato in Analytics sul mercato del largo consumo), sottoposti al giudizio di tecnici (buyer/category/direttori acquisti della gdo) e dei consumatori, indagine Toluna.

Per far fronte alla necessità di contenere le spese a causa dell'inflazione, quasi 6 italiani su 10 risparmiano sulle quantità acquistate, contenendo i consumi energetici, anche in virtù della crescente attenzione all'ambiente. Questo si riflette nelle prospettive di spesa dei consumatori in vista dei saldi estivi, con l'81% degli intervistati che prevede di spendere in linea o di più rispetto al 2022: a sottolinearlo la quarta edizione dell'Holiday Shopping Outlook di Bain & Company Italia, realizzato in collaborazione con Toluna, che offre un osservatorio permanente delle spese durante le principali festività dell'anno.“In vista dei saldi estivi, oltre un italiano su quattro spenderà di più rispetto all'anno precedente, tendenza comune per uomini e donne, e particolarmente accentuata nelle generazioni più giovani. Il budget di spesa medio previsto si attesta sui 176 euro. L'abbigliamento come sempre la farà da padrone (82%), seguito da prodotti per la cura della persona (29%) e alimentari (26%)”, commenta Andrea Petronio, Senior Partner e Responsabile della practice Retail di Bain & Company in Italia.

Seseorang yang bergaji seharusnya makin bisa mengatur uangnya untuk investasi. Sayangnya yang mampu dan paham investasi biasanya sudah menerima edukasi keuangan dari keluarganya. Mereka dari kecil sudah punya tabungan dan menata keuangan mereka. [Personal Blog] Buku Perencanaan Keuangan OJK https://lnkd.in/gBqbkKrm Daftar Kode Kliring BCA https://lnkd.in/gw9ma3ui Bebek Kaleyo Behind The Scene https://lnkd.in/gDs6M3ns Rumah Sakit PON pakai BPJS https://lnkd.in/gZD6wXcP Kerja Freelance dari rumah bersama Appen Global https://lnkd.in/gufGtdpz Swift Code Bank https://lnkd.in/gUmXUBgz Tips Download Keuangan Emiten 5 Tahun https://lnkd.in/gi2bFCK3 Bahas Saham https://lnkd.in/gDsxjtA

Dengan membuat pengeluaran bulanan, anda dapat merencanakan pengeluaran Anda dengan lebih baik. Ini membantu Anda memiliki pemahaman yang jelas tentang berapa banyak uang yang masuk dan keluar setiap bulan. Dengan demikian, Anda dapat mengatur keuangan Anda, mengelola tagihan dan kewajiban finansial dengan tepat, serta menghindari kelebihan pengeluaran. [Personal Blog] Buku Perencanaan Keuangan OJK https://lnkd.in/gBqbkKrm Daftar Kode Kliring BCA https://lnkd.in/gw9ma3ui Bebek Kaleyo Behind The Scene https://lnkd.in/gDs6M3ns Rumah Sakit PON pakai BPJS https://lnkd.in/gZD6wXcP Kerja Freelance dari rumah bersama Appen Global https://lnkd.in/gufGtdpz Swift Code Bank https://lnkd.in/gUmXUBgz Tips Download Keuangan Emiten 5 Tahun https://lnkd.in/gi2bFCK3 Bahas Saham https://lnkd.in/gDsxjtA

Welcome back to Intellicast! Brian Lamar and Producer Brian are back for some market research water-cooler talk including the latest industry news and a preview of the IIeX conference this week! The episode kicks off with some current events. The Insights Associations Annual North Central Fall conference is September 4-6th in Minneapolis. There are several upcoming WIRe events in Chicago, Atlanta, NYC, Cincinnati, and more! Brian Lamar will be a speaker at the Cincinnati event on June 8th. There will also be an Insights Association event in Indiana at Top Golf on August 17th. It sounds like it's going to be a busy summer for industry outings! In the second segment, the guys jump into some MRX news. They start with Toluna's acquisition of MetrixLab and their majority stake in Precision Sample as part of the acquisition. M/A/R/C Research acquired Horowitz Research, a New-York based marketing research firm known for its thought-leadership in the multicultural space. In the final segment of the episode, Brian Lamar and Producer Brian give a preview of the upcoming IIeX conference. Producer Brian was named to the Greenbook Future's List and will be speaking on Thursday at 2:05pm on the Red Stage. He'll be discussing how to Find your Unique Voice and Dominate the MRX Industry. Brian will also be chairing the Demo Track on Thursday Morning with lots of generative AI demos. Be sure to connect with Brian Peterson while you're in Austin! Thanks for listening! EMI's annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Register for our upcoming webinar, The Sample Landscape 2023: State of the Industry on Wednesday, May 31st at 2:00 PM EST! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Brian Lamar and Producer Brian are back for some market research water-cooler talk including the latest industry news and a preview of the IIeX conference this week! The episode kicks off with some current events. The Insights Associations Annual North Central Fall conference is September 4-6th in Minneapolis. There are several upcoming WIRe events in Chicago, Atlanta, NYC, Cincinnati, and more! Brian Lamar will be a speaker at the Cincinnati event on June 8th. There will also be an Insights Association event in Indiana at Top Golf on August 17th. It sounds like it's going to be a busy summer for industry outings! In the second segment, the guys jump into some MRX news. They start with Toluna's acquisition of MetrixLab and their majority stake in Precision Sample as part of the acquisition. M/A/R/C Research acquired Horowitz Research, a New-York based marketing research firm known for its thought-leadership in the multicultural space. In the final segment of the episode, Brian Lamar and Producer Brian give a preview of the upcoming IIeX conference. Producer Brian was named to the Greenbook Future's List and will be speaking on Thursday at 2:05pm on the Red Stage. He'll be discussing how to Find your Unique Voice and Dominate the MRX Industry. Brian will also be chairing the Demo Track on Thursday Morning with lots of generative AI demos. Be sure to connect with Brian Peterson while you're in Austin! Thanks for listening! EMI's annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Register for our upcoming webinar, The Sample Landscape 2023: State of the Industry on Wednesday, May 31st at 2:00 PM EST! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Getting to Aha!, Darshan Mehta is joined by Daniel Enson, VP of Research Solutions at Toluna Corporate. They discuss Daniel's aha! journey; how data can be turned into an interesting, coherent story; the huge impact that agile research has had on the world; and the key to what a successful research team looks like. They also delve into the number one mistake that researchers always make!

Many researches find themselves flexing between DIY and servicing— how can vendors serve them best?Frederic-Charles Petit, CEO of Toluna, and Rob Wengel CEO of GutCheck join GreenBook's host, Lenny Murphy, to discuss their recent merger and how they are catering to different facets of the research industry. Many companies' insights strategies are becoming more dynamic, pulling different methods and approaches; making mergers, like GutCheck and Toluna a no brainer. Creating a 'one-stop-shop' is a trend we will likely see continuing in the MRX space with increasing acquisitions and changes.You can reach out to Frederic on LinkedIn. You can reach out to Rob on LinkedIn. Many thanks to Frederic and Rob for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, James Carlisle.

In today's episode GutCheck's CEO Rob Wengel and Toluna's CEO Frédéric -Charles Petit discuss the history of Toluna, how Frédéric tackles innovation, and how he tells the difference between a sign and a signal.  Frédéric's Bio: Frédéric's mission is to revolutionize the way brands and consumers engage with one another, with the ultimate objective of transforming the market research industry into a real-time, mass market, and social experience. Today, Toluna helps companies anywhere in the world make clearer business decisions by bringing brands and people together through its end-to-end research platform, Toluna Start, and the world's largest social voting community, Toluna.com. To learn more about what it means to be gutsy, check out the Gutsiest Brands webpage.   Check out Frédéric's recommended song, and songs picked by our previous guests, by visiting the Spotify – Gutsiest Brands Podcast Playlist. Be sure to like, follow and share! 

Welcome back to Intellicast! We're excited (and a little sad) to share a market research scandal with our listeners along with the latest industry news. But - when there is a scandal, you can bet it will be uncovered on Intellicast! The guys waste no time getting into ESOMAR's announcement late last week that they uncovered “serious misconduct” in their recent council elections. The results of the election have been invalidated and a new election will be held. The CEO is stepping down and two others have been removed from their positions. The past interim CEO will return to the role in the meantime. This segment is also interrupted by breaking news from Kristin Luck to ensure we provide a fair update. They will be having an extraordinary general meeting in the next two weeks. The next segment touches on Toluna's acquisition of qualitative technology firm Further which encourages the trend of a hybrid qual/quant methodology. They also touch on Jibunu's addition of a survey text editor tool to its DIY tool (and a great acronym.) We also see more money invested in insights as Alida has secured a $60M syndicated credit facility. In the final story of the episode, Brian Lamar and Producer Brian discuss the Insight's Association's petition that the Department of Labor clarify market research participants as independent contractors in response to the proposed new Fair Labor Standards. The new rules could mistakenly categorize research participants as employees of research companies. The guys also give a shoutout to Howard Feinberg, market research's advocate on Capitol Hill. Thanks for listening! Send us suggestions for new intro music and stay tuned as we wrap up Season 5! EMI's annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have a jammed packed news episode for you today.  Before jumping into the latest market research news, Brian Lamar and Producer Brian catch up on some current events, including some Halloween talk, as well as talking about the last couple of conferences of 2022. Then the guys jump into the news, starting with a couple of stories about Momentive.  First, they discuss the announcement that Momentive was reducing their workforce by 11% as part of a restructuring plan. They then touch on another Momentive story that came out a few days after the previous one where they had been approached about another potential sale. The guys then discuss a string of merger and acquisition stories, starting with the news that Maru Group was acquired by Stagwell, a marketing communications company. They also talk about the acquisition of GutCheck by Toluna, and Voxpopme acquiring Jamin Brazil's company HubUX.  As part of the discussion around these acquisitions, it leads Brian and Producer Brian down a road to a couple of philosophical discussions. One is the impact of investment, specifically in the sample industry, and how it is causing sample to become inconsistent because of the investment. The other is how sample is not a commodity. After the large acquisitions segment, Brian and Producer Brian touch on the news about the new product enhancement Suzy has rolled out to their platform. In a story that is right up Producer Brian's alley, the guys talk about the announcement that Nielsen will be reporting viewing figures for Netflix next year as Netflix rolls out their ad-supported subscription option. This leads to a deeper discussion about the bad blood that existed between the two companies just a few years ago, and how they might have moved forward from it. In the final story of this extended episode, the guys touch on the latest IPA Bellweather report that found marketing research spending declined 4.1% in Q3 and the third consecutive quarter of a spending downturn. Thanks for listening! EMI's annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's an Alkimi only podcast this week! With CEO & Co-Founder Ben Putley, Digital Marketing Manager Milly Putley and our new CFO Vincent Boujnah!Vincent has always been working in fast growing tech and international environments. Whilst born and raised in France, he started his career in NYC back in the 90s with DoubleClick, the internet advertising pioneer later acquired by Google. He then became the CFO of Toluna, supporting the growth from 20 employees in France to 800 globally within only 4 years. Vincent was then in charge of all finance operations outside of the US for BazaarVoice, an Austin based company listed on the NASDAQ and then with Quantcast, a digital advertising solution leveraging AI. After a semi break of 5 years during which Vincent decided to support his 3 fast growing kids and became a part-time CFO and advisor to help scale-ups, Vincent was now appointed CFO of Alkimi where his extensive experience will be highly valuable.Check out everything Alkimi here: https://linktr.ee/AlkimiExchange

Almost everything is complex in businesses. Careful is as careful does! An old cliche but a good one whose wisdom strikes at the heart of the ongoing data quality renaissance. In the old days, data quality initiatives were one-off projects of cleansing addresses or fixing misplaced surnames. But on day one after the project, entropy slowly crept in again as false data overwrote the excellent stuff. For today's savvy practitioners, many effective ways of fixing data quality are much more durable and efficient. Find out how this episode of DM Radio as Host @eric_kavanagh interviews several experts, including Rohit Choudhary of Acceldata, Kyle Kirwan of Bigeye, and Marie Hense of Toluna. Tune in to have a glimpse of what the future looks like.

Careful is as careful does! An old cliche but a good one, whose wisdom strikes at the heart of the ongoing data quality renaissance. In the old days, data quality initiatives were one-off projects of cleansing addresses, or fixing misplaced surnames. But on day 1 after the project, entropy slowly creeped in again as false data overwrote the good stuff. For today's savvy practitioners, there are many effective ways of fixing data quality in much more durable and efficient ways. Find out how on this episode of DM Radio as Host @eric_kavanagh interviews several experts, including Rohit Choudhary of AccelData; Kyle Kirwan of Bigeye; and Marie Hense of Toluna.

Vivere la natura senza stress insieme al nostro cane è possibile, preparandosi anche alle insidie dell'estate, sia al mare che in montagna.Trascorrere le vacanze viaggiando insieme al nostro cane è tra i momenti più importanti per rafforzare il legame con lui.Secondo una recente ricerca condotta da Toluna, sette italiani su dieci proprietari di un animale domestico scelgono località immerse nella natura.Ecco i nostri consigli per vivere senza stress lunghe passeggiate sui sentieri di montagna o tra i borghi d'Italia.Il consiglio numero uno è quello di prenotare una visita dal veterinario prima di partire, anche per sapere quali sono le vaccinazioni obbligatorie nel luogo di destinazione.Come per gli umani, è utile portare con sé un kit con alcune medicine di base per il cane ed è importante avere il contatto di un veterinario della zona in cui si viaggia.Attenzione alle passeggiate sotto il sole e ai segnali di stanchezza che il cane ci manda. Se per esempio il cane ci cammina accanto e guarda il pavimento e torna a cercare la nostra attenzione ancora e ancora, è il segno che è stanco. In questo caso dovremmo fermarci, bagnare il petto e la nuca per abbassare la sua temperatura corporea e successivamente farlo bere.Durante le esplorazioni è opportuno fare attenzione ai morsi degli animali che vivono nella flora che ci circonda, come le vipere. Tra i sintomi più comuni dovuti all'avvelenamento notiamo prima di tutto il guaito per il dolore e poi vomito, tachicardia, ipotensione, perdita di coscienza e anche shock, diarrea e crisi emolitiche. Da evitare assolutamente l'incisione del morso, l'aspirazione del veleno o l'applicazione di ghiaccio. Prima di rivolgersi a un medico, è consigliabile tosare la parte interessata, disinfettarla ma mai con soluzioni alcoliche. Anche il rospo è un animale che per difesa produce un veleno appiccicoso e nel nostro cane potrebbe manifestarsi con eccessiva salivazione, schiuma alla bocca, vomito o forte irritazione agli occhi. Se il cane dovesse prendere in bocca un rospo, bisogna sciacquare con molta acqua la cavità orale, se disponibile aggiungendo anche un cucchiaio di bicarbonato per litro di acqua per eliminare ogni traccia del veleno. Successivamente è opportuno rivolgersi a un veterinario per una prognosi adeguata.Attenzione anche alle piante tossiche. Oleandro, edera, ortica e gelsomino sono alcune piante facili da incontrare nelle aree verdi e sono tossiche per il nostro cane. Vomito, dissenteria, debolezza sono i primi segnali di avvelenamento più comuni e visibili nei nostri amici pelosi.Non dimentichiamo che il nostro cane non è un umano ed è opportuno fargli vivere quel lato della sua essenza animale. Dobbiamo dargli la libertà di socializzare, annusare, sporcarsi ed esplorare. Per esempio, quando rotolano contro il suolo è perché hanno trovato profumi naturali che i cani vogliono strofinare. Comportamenti che devono fare per essere sani psicologicamente, per capire gli odori del mondo.

David Trainer, president at investment-research firm New Constructs, says that 80 percent of the Standard & Poor's 500 companies are overstating earnings, and he highlighted Illumina as topping the list, saying the company is overvalued as a result. The company is currently trading for about $350, but Trainer put it in "The Danger Zone" because it has an economic book value of "negative two dollars." Also on the show, Ron Ruffinott of Toluna discusses their recent survey showing that one-third of Americans feel markedly worse off financially now compared to a year ago, economist/author Jonathan Haskel discusses his new book -- "Restarting the Future: How to Fix the Intangible Economy," and Brad Lamensdorf of Active Alts and the Ranger Equity Bear ETF returns to talk stocks in the Market Call.

De acordo com a empresa Toluna, com base em mais de 400 companhias e tomadores de decisão, 46% das empresas investiram fortemente no setor de tecnologia da informação (TI) nos últimos meses. Fique por dentro do comportamento do mercado de TI no episódio de hoje.

Ep #110 - This week on the podcast, I'm joined by Lowell Ricklefs, the founder and managing partner of Traction Advising, a premier boutique M&A firm focusing on B2B SAAS companies between $5M and $20M ARR. Lowell has orchestrated acquisitions of over 30 technology companies, and specializes in helping founders find the right acquirer while negotiating the best deal. Lowell twice built the leading company in the insights data collection industry: at GMI (sold to WPP for $100M) and Toluna (sold to a private equity firm for $260M). He later co-founded FlexMinder (Healthcare IT sold to JellyVision). He was involved in over 12 acquisitions from the buy side. He knows how and why buyers buy, is an expert on selling small technology companies, and is able to negotiate better deals with a higher likelihood of closing. Lowell is hands on with every transaction from start to finish. Learn More About Lowell Ricklefs and Traction Advising: Visit the Traction Advising website: https://www.tractionadvising.com/ Follow Lowell Ricklefs on LinkedIn: https://www.linkedin.com/in/lowellricklefs/ Also, please remember to subscribe, rate, and leave a written review for the show if you find value in it. Your reviews help this show to reach a wider audience and I appreciate everyone that has been leaving them. FOLLOW CHARLES GAUDET ON SOCIAL MEDIA: Follow Charles Gaudet on LinkedIn: https://linkedin.com/in/charlesgaudet Follow Charles Gaudet on Facebook: https://facebook.com/charlesgaudet Follow Charles Gaudet on Twitter: https://twitter.com/charlesgaudet   VISIT THE PREDICTABLE PROFITS WEBSITE: https://PredictableProfits.com

Analytics drives the MarTech Industry, and in a post-COVID world, online data is central to just about any business strategy. But how can companies assemble the right stack for their needs? With nearly 8,000 sales and marketing solutions on the market, knowing which ones will work for you is the critical question to answer. Hear author and Visionary Mark Schaefer offer his take on the "complex cocktail" that can solve the mystery of the new somewhat-normal in marketing. He'll by joined by Bloor Group CEO Eric Kavanagh, who will give his take on the state of the industry; and he'll make a bold prediction! Details below: 3:00 ET - Live Broadcast of DM Radio, featuring Schaefer and guests: Kate Chernis, Lately.ai; Josh Francia, BlueShift; Phil Ahad, Toluna 4:00 ET - Deep Dives of MarTech software

A Gente Explica: Uma em cada quatro meninas faltaram à aula por não ter acesso a absorventes. É o que aponta a pesquisa da Toluna e Mirian Goldenberg para Always. O presidente Jair Bolsonaro vetou a distribuição gratuita de absorventes íntimos para mulheres pobres e a decisão expôs ainda mais a 'pobreza menstrual'. Mas você sabe o que é a 'pobreza menstrual'? Entenda!

A Gente Explica: Uma em cada quatro meninas faltaram à aula por não ter acesso a absorventes. É o que aponta a pesquisa da Toluna e Mirian Goldenberg para Always. O presidente Jair Bolsonaro vetou a distribuição gratuita de absorventes íntimos para mulheres pobres e a decisão expôs ainda mais a 'pobreza menstrual'. Mas você sabe o que é a 'pobreza menstrual'? Entenda!

Welcome back to Intellicast! Jason Inderhees returns for this news-filled episode. Apologies right up front, we had a slight audio issue with this episode. The episode kicks off with the guys catching up a bit on some current events, then they jump right into the latest market research news.  First off, they discuss the latest Dynata acquisition, and what the addition of inBrain means for their platform. Next, the guys talk about the new partnership between ScreenEngine and Dstillery for a new audience targeting solution. They then dive into the news that Nielsen is providing wearable devices to panel members to help improve their panel experience. Brian and Jason speculate on what it could mean for future advancement of integrating data from wearables, and Producer Brian has a million-dollar idea. They then touch on news from Communicus, Toluna, and Momentive. In our last news story, the guys talk about the new cannabis panel comprised of weed enthusiasts and gatekeepers launched by QuestionPro. The guys then switch gears and Jason gives a quick recap of the Evolution of B2B Sample webinar he was a part of a couple of weeks back. If you missed it, you can watch the on-demand version here. Thanks for listening! If you have any questions you want us to cover in an upcoming Ask Me Anything episode, you can submit them to Intellicast@emi-rs.com or on Twitter at @Intellicast1. Don't forget to register for the Great Lakes Chapter of the Insights Association's Fall Conference, coming up September 8-10 in Greater Cincinnati. Click here to register. Want to come to see us at Insights Marketing Day, click here to register. We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. You can learn more about EMI's DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back! We have a fully loaded news episode for you today. Kicking off the episode, Brian Lamar and Producer Brian talk about an incident with Brian Lamar at his other job as a township trustee. After some jokes about Brian getting visited by the FBI (if you are familiar with Cincinnati city politics, you understand), the guys jump into a boatload of market research news.  The first few stories the guys discuss all deal with SurveyMonkey, including their new launch as Momentive, their new CFO, and their new AI-based audience targeting solution. Next, the guys discuss the new unicorn valuation of Morning Consult, and what it means to the industry, Toluna's launch of a new enterprise insights subscription, a new panel created by NORC and AARP, and a recent acquisition by Sermo. The next story about a recent acquisition made by consumer insights platform, DISQO, leads to a lengthy discussion about the trend in market research in combining first-party and third-party data. Brian and Producer Brian discuss where the trend is going and how the other larger trend with the rise of data privacy and consumers wanting to control their data play with each other. After the data discussion, the guys touch on Sprinklr's IPO announcement, Research Defender adding another client integrating their data quality tools, and Alida's new financing to fund their aggressive growth strategy. In our final story, we wish friend of the podcast, Andrew McKinney, congratulations on his new role as the Director of Marketing and Strategic Accounts at the Insights Association. Thanks for listening! Were you able to catch Brian Lamar on the recent Canadian Research Insights Council's webinar, The Role of Insights in Knowledge Management, Data Quality, and Data Diversity? If not, you can catch the on-demand version here. If you missed the recent Insights Association townhall, Data Quality: Combatting New Threats, you can catch the recording here. Want to catch up on our blogs? Click here. You can learn more about EMI's DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week is a heavy polling week with polls from Qualtrics, Gallup, YouGov, and more. Also, in news, we talk about the Toluna subscription model and if it could be a gamechanger in market research. Halftime focuses on the things we hate most about summertime.

Scott Helfstein, executive director of thematic investing at ProShares, says the big investment themes of 2020 -- stay-at-home/work-from home, cloud computing, cyber security, remote technologies, streaming, gaming and e-commerce among them -- were driven less by consumer sentiment than by underlying fundamentals, and that solid footing will keep those sectors rolling even as the economy emerges from the pandemic over the course of 2021. Also on the show, Ron Ruffinott of Toluna discusses a survey on when Americans will be ready to get back out for travel, when they will revisit shopping malls and more, David Trainer of New Constructs discusses the importance of reading footnotes to find where companies exploit accounting loopholes, and Andy Braun of the Pax World Large Cap fund talks ESG investing in brand-name companies in the Market Call.

We have the pleasure of welcoming Mark Simon, the Managing Partner for Hawkmoon Advisors, as our guest for today’s podcast. Mark is joining us to talk about his journey and share his experiences with the kind of work he has been doing to help small businesses scale, grow, and reach their goals. He also talks about what ten-million-dollar companies need to be thinking about if they want to scale. About Mark Mark disappeared off the research industry radar for a while after leaving Toluna at the end of 2019 and moving back to the UK. He joined an IT SaaS business in the UK called Datto, and after that gig came to a close, he set up a consulting business that helped small SaaS businesses get going. Mark’s journey After finishing university, Mark spent a few years in Paris, teaching English at a high school. After that, he spent most of the rest of his twenties playing the guitar in a rock and roll band, touring around, and having lots of fun. Then he went to work for a marketing agency that won a contract to take AOL to the UK. At the time, Mark was about to get married, and being a bit bored with the work he was doing, he started looking around for something new. He ended up spending an enjoyable year as an individual contributor for a company called Greenfield Online in Europe, where he learned a lot. He then got a call from someone at Toluna, saying that they were about to list the company on the London Stock Exchange, and they wanted him to lead them in doing that. Toluna Mark took a risk and joined Toluna. He now feels that was one of the smartest things that he has ever done. He set up a digital practice there, and they went to market properly. He had great fun getting them up to eight figures. An issue Toluna had an issue in their North American business, and they asked Mark to go there to turn it around, which he did. He managed to turn things around fairly quickly, and he ended up staying there for another six years before returning to the UK. What ten-million-dollar companies need to think about in terms of scaling Mark explains that at any point in your company’s trajectory, you have to think and act like you’re bigger than you are, and that applies from the CEO down to the people who you hire. Hiring is critical In Mark’s experience with fast-moving companies, he was spending 70-80 percent of his time hiring or coaching people. He points out that if you don’t do that as a leader, and you’re trying to scale, you are probably focusing on the wrong things. The people you hire Look for people who can act one level up but could also be capable of thinking two levels up. Recurring business Think about some way to get recurring business and repeatable, predictable cash flow. That will build value in your company. Incentives For a ten-million-dollar business, all your incentives need to be in line. It is vital to over-emphasize rewards for long-term contracts. Customers Your customers’ satisfaction needs to be ahead of your acquisitions. The Rule of Forty At ten million, you need to make sure that your company can exceed the Rule of Forty. That is very important for any recurring revenue business. Expanding internationally You should not expand your company internationally too quickly because that could be dangerous if you don’t have a cultural understanding of what works well in different places. A framework for hiring salespeople Interviewing salespeople can be difficult to do, so it helps to build a framework for hiring salespeople. Three things that are important to include in that process, regardless of the environment you’re in, are: Coachability A competitive streak Empathy, rapport-building, listening, and cultural alignment Also, any toxic high-achievers need to get removed from the team. Hiring a Head of Sales Hiring the right Head of Sales can be a scary decision for a CEO to have to make,

Welcome back to Intellicast! To be completely honest, we went down some deep rabbit holes on this one. Brian Lamar and Producer Brian kick the episode off by talking about the newly announced partnership between EMI and SampleChain. Brian talks about what it entails and how it is going to impact the future. Then the guys dive into non-EMI-related market research news. First, we recognize the winner of the MRX Diversity Champion Award, Damon Jones. Brian talks about some of the efforts that Damon has been involved in that has led him to win this award. You can hear more about it here. Next, Brian and Brian talk about the announcement that Ryan Smith, co-founder of Qualtrics, has agreed to purchase the Utah Jazz. This leads to a discussion of potential new speakers for the new X4 conference, will X4 attendees get to go to a game as part of the event, and potential new names for the Jazz – all market research related. The guys then discuss the new funding that Toluna has secured, the recent reorganization at MetrixLab, Suzy’s new product launch, and NielsenIQ. In the last segment, the guys discuss the upcoming election, and what it the different results could mean for the polling industry. This leads to Producer Brian going deep down a rabbit hole about 24-Hour news and opinion-based news stations. See everyone next week! Interested in joining the Zogby Townhall on Monday, November 2, 2020, at 12:00 PM EST? Click here to register: https://johnzogbystrategies.com/live-town-hall-registration/ Want to register for Insights Marketing Day and get one of the sweet swag boxes? Click here: https://events.bizzabo.com/imdus2020 We have released a new whitepaper, Strategic Sample Blending: The New Best Practice for Tracking Studies. You can download your copy here: https://emi-rs.com/strategic-sample-blending-the-new-best-practice-for-tracking-studies/ If you missed our recent webinar, When to DIY and When to Call a Pro, you can watch the on-demand version here: https://us02web.zoom.us/webinar/register/6716004396063/WN_MTGSHxn9T5Op0ldrbDDdiA Check out our report, Measuring Effectiveness: The Ideal Methods to Ensure Quality Data, here: https://emi-rs.com/measuring-effectiveness-the-ideal-methods-to-ensure-quality-data/ You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/ Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

As stores around the world closed their doors amid Covid-19 lockdowns, consumers turned to online retailers to shop for leisure items and even for groceries. But a report by Blackbox Research and consumer intelligence platform Toluna has found that over a third of Singaporean consumers are less than satisfied with their digital commerce experience. Yashan Cama, International Commercial Director, Blackbox Research shares how regional eCommerce players step up their game. See omnystudio.com/listener for privacy information.

It's Pension Awareness Day #PAD20Investment manager SEI says a new partnership with Moneyhub will turbocharge its master trust offering to help members save more for retirement. Moneyhub's machine learning technology will be used to offer ‘easy-to-plan retirement saving functions' to SEI's institutional clients. Moneyhub and its powerful, insightful open finance solutions seamlessly support our vision, creating a highly personalised user experience.Penfold, the pensions startup, is running a #PAD20 prize draw quiz for customers to win £500 for their pension pot. In addition, every new customer that signs up on Pension Awareness Day will get £25 in their pension pot.Partnerships and collaborationsPaysend expands into US market with Central Payments partnership Azimo, the global money transfer service, has hooked up with Alipay to provide instant money transfers to China. Following the partnership, Azimo users will only need a recipient's Alipay ID to make an instant transfer in Yuan.Meanwhile, UK-based Paysend can offer its money transfer service to US consumers following a new partnership with Central Payments, the payments subsidiary of Central Bank of Kansas City. Paysend's US launch has been hailed by Central Payments as ‘particularly timely' as consumers look for flexible cashless money transfer options.Digital payment platform Payoneer has unveiled its ‘Payoneer For Banks' programme in collaboration with 10 international banks. The aim is to help financial institutions provide businesses of all sizes with a way to make or receive cross-border payments.Finally, AMTD ASEAN Solidarity Fund has revealed investments in five fintech companies. Its ‘first batch' of investments – totalling S$11.5million – goes to Funding Societies, Active.ai, Cardup, Transwap and PolicyPal. Crypto.com has unveiled a Spanish version of its app and exchange as part of its mission to accelerate the world's transition to cryptocurrency. In addition to the recent release of a French version, Crypto says it will support more languages in the near future.Meanwhile, cryptocurrency banking app Abra adds 18 new cryptocurrencies for trading. Available in more than 150 countries, the Abra app enables consumers to buy, sell, hold, trade, and earn up.Payment service provider Mollie has raised €90million in a Series B funding round led by equity investors TCV. Mollie will use the funding to further accelerate its global expansion, as well as invest in new product development.Finally, London-based fintech company Curve is expanding Google Pay access across 14 European countries. Google Pay on Curve unlocks contactless payments for people whose traditional bank cards are not equipped with near field communication (NFC) technology.Research and insightIndependent spend management company JAGGAER says procurement professionals need to 'embrace the latest technologies to ready themselves for autonomous procurement'. In a new white paper, it also warns that several digital procurement solutions claim to use AI when they simply mimic it using classical statistical approaches.More people are choosing virtual methods of banking, according to research from insight firm Toluna. Furthermore, Covid-19 has accelerated an interest in sustainable investments particularly with those aged between 18 and 34.About The Fintech TimesFintech needs an authoritative voice that gives our industry exposure and integrity.We are building that voice over the years together with the main players in finance, international thought leaders and global Fintech firms, with the support of our 75,000+ unique online readers per month and over 150,000+ copies of the print & digital newspaper circulated around the world.Our mission is clear and simple – to make Fintech understood and celebrated.For more information about The Fintech Times, please visit our website Follow us and join in the conversation.Twitter | Linkedin | YouTube | Facebook | Instagram

Welcome back to Intellicast! On this episode, Brian Lamar and Producer Brian discuss IIeX, the recent Market Research Podcast Awards, the latest in market research news, and more. Kicking off the episode, the guys catch-up with each other and discuss some recent events taking place in their lives. They then give an update on Lincoln Merrihew, Susie Ribnik, and Tyler Farmer – all of whom where featured on episode 20. They were happy to announce that while initially impacted due to job loss from the pandemic, they are now all employed and doing great! In the next segment, Brian Lamar gives a quick recap of the virtual IIeX event that went on last week. Brian talks about some of the presentations he attended, the virtual set-up and how it compares to the live version, and the great job Greenbook and Little Bird Marketing did. That leads right into a recap of the Market Research Podcast Awards that were held on the evening of the first day of IIeX. Brian talks about the event and the top 3 podcast winners. The guys then switch gears and discuss some market research news, including a new implicit research tool by HCD, Toluna’s new end-to-end platform, and Sprinklr’s new equity valuation. Have a great week! Check out our new report, Measuring Effectiveness: The Ideal Methods to Ensure Quality Data, here: https://emi-rs.com/measuring-effectiveness-the-ideal-methods-to-ensure-quality-data/ You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/ You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

I'm going to talk about two services that can help get work done for you, and your business, for pennies on the dollar: MTurk (by Amazon.com) and Fiverr. Screw The Commute Podcast Show Notes Episode 314 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars 04:21 Tom's introduction to MTurk and Fiverr 04:40 What MTurk can do for your business 07:25 You can be an MTurk worker 08:18 What Fiverr can do for your business 12:06 Fiverr as a side hustle 13:05 Sponsor message Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ MTurk - https://www.mturk.com/ Fiverr - https://www.fiverr.com/ Understanding MTurk - https://blog.mturk.com/tutorial-understanding-hits-and-assignments-d2be35102fbd Appen (formally CrowdFlower) - https://appen.com/ Clickworker - https://www.clickworker.com/ Toluna - https://toluna.com 99designs - https://99designs.com Upwork - https://upwork.com Go here to see the images Tom mentioned - https://screwthecommute.com/314/ Internet Marketing Training Center - https://imtcva.org/ Related Episodes Website Readability - https://screwthecommute.com/312/ Website Usability - https://screwthecommute.com/313/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://www.GreatInternetMarketing.com/wordpressecourse Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

Denne udgave af Vi Er Data handler om Mechanical Turks. Et begreb der stammer helt tilbage fra år 1770, hvor det første kendte eksempel på at man brugte menneskelig arbejdskraft til at simulere kunstig intelligens, fandt sted. Det var da man puttede en dygtig skakspiller ind i en kasse med menneskelig overkrop, og udgav den for at være en mekanisk skakrobot ved navn ‘Skaktyrken'. I dag bruges udtrykket Mechanical Turk oftest om Crowdsourcing. Det vil sige netbaserede opgaver, som mange mennesker arbejder for at udføre en opgave - sammen hver for sig. Mest kendt er Amazons Mechanical Turk, men der er flere lignende, såsom Crowd Flower, Clickworker og Toluna.Marie Høst taler i dette program med Theis Søndergaard, som er medstifter af vingenkendelses-app'en Vivino som blandt andet også bruger Mechanical Turks til visse opgaver. Derudover medvirker Nanna Thylstrup som er professor på CBS i kommunikation og digitale medier, og som beskæftiger sig med digitaliseringsprocesser og det der kaldes datafikation. Hun fortæller hvorfor behovet for Mechanical Turks er så stort.

Here is the YouTube link on my personal review of Toluna Surveys. https://www.youtube.com/watch?v=B0IugmhLIbE Blog version to my personal review is here. Check it out below! https://medium.com/themlmengineers/toluna-surveys-review-pocket-money-series-d401a9dae5e5 Thank you and I hope enjoy the review! See you in the next episode!

https://dinheiroprasempre.com.br/ Plataformas citadas: Maior comunidade de freelancer - https://comunidade.rockcontent.com/ Afiliados - o Hotmart, a Monetizze e a Eduzz Idiomas, inclusive português - Cambly, Italk Responder pesquisas remuneradas, os sites: Toluna, Lifepoints e Greenpanthera

We’re here live with the Insights Association on the show floor at the world’s largest consumer electronics show—CES 2020, where we corralled Phil Ahad, Chief Digital Officer at Toluna for a short chat about his experiences at CES and what he and his team at Toluna are focused on at the show.

We’re here live with the Insights Association on the show floor at the world’s largest consumer electronics show—CES 2020, where we corralled Phil Ahad, Chief Digital Officer at Toluna for a short chat about his experiences at CES and what he and his team at Toluna are focused on at the show.

Épisode 305 : User Generated Content ! Vous n'êtes pas les seules à parler de vous sur les réseaux sociaux, vos consommateurs parlent de vous aussi et utiliser leurs contenus pour nourrir votre stratégie serait une bonne idée ! L'UGC, c'est l'influence marketing de demain !   79% des consommateurs disant que l'UGC a un impact important sur leurs décisions d'achat (Etude de stackla.com) Mais l’UGC c’est quoi ?L’User Generated Content (ou UGC) représente l’ensemble des contenus créés par les internautes et partagés sur le web, notamment les réseaux sociaux. Il s’oppose donc aux publications traditionnellement créées et diffusées par les marques (Brand Content). Lorsqu’un internaute poste une photo en lien avec votre marque, une vidéo, rédige un commentaire, un avis client, une réponse sur un forum, il créé du contenu et participe donc à augmenter la visibilité et notoriété de votre entreprise.Quelques exemples ?OnlyLyon Pour découvrir une ville c’est très malin !OnlyLyon qui cherche à faire rayonner la métropole de Lyon utilise régulièrement du contenu UGC sur Instagram ou Facebook !C’est très malin pour trouver du contenus de qualité qui met en avant la ville de Lyon et pour pousser les Lyonnais et tous ceux qui visite cette ville à faire des photos et les postés sur leurs réseaux !GoproJe vous laisse aller voir le compte de Go Pro avec son #gopro qui génère aussi énormément de contenus que la marque partage bien sûr ! La trilogie : Owned media / Paid media / Earned media Le owned media ce sont mes contenus de marque. Mes posts à moi.Le« paid media », se sont des supports achetés par les marques pour communiquer (encarts presse, spot TV, mailing, affichage, Google AdWords, annonces radio …)Le earned media c’est e bouche-à-oreille, les commentaires, les publications sur des blogs, des forums,  les avis client vidéo, les retombées presse positives.Tous ces contenus, générés directement par les internautes ou d’autres entreprises, n’ont pas été sponsorisés par la marque et représentent donc une source importante de visibilité et à moindre coût.Fin 2019, Le Earned Media représente 26% de l’exposition média. Il est composé à 80% d’UGC , c’est donc la voix des consommateurs qui est majoritaire sur ce type de média.  ——Pourquoi utiliser l’UGC dans sa stratégie marketing ? Gagner en crédibilité et en authenticitéLe principal atout de l’UGC c’est son authenticité.Les internautes ne sont ni rémunérés, ni mandatés par les marques pour rédiger ces contenus.Ils produisent des avis authentiques destinés à aider d’autres utilisateurs dans leurs choix.Les internautes, et plus particulièrement les Millennials, sont de moins en moins sensibles aux méthodes de communication traditionnelles, et se méfient de plus en plus des contenus sponsorisés. Ils sont à la recherche d’authenticité et d’avis clients véritables.Développer son taux d’engagementLe User Generated Content permet de développer son taux d’engagement. Vos clients sont, pour la plupart, des nano-influenceurs, ce qui en font vos principaux alliés. Ils sont vos principaux ambassadeurs, et seront vos meilleurs atouts pour un marketing viral et authentique.L’engagement des internautes est beaucoup plus important entre internautes qu’avec des marques.Les contenus qu’ils produisent et partagent sur les réseaux sociaux reçoivent, proportionnellement, plus d’engagement de la part de leurs pairs et sont considérés comme fiables.Augmenter sa visibilitéLorsqu’ils créent du contenu, ou participent à sa création, les internautes aiment le partager avec leur communauté sur les réseaux sociaux.En plus de votre propre communauté de marque, les publications atteindront donc d’autres utilisateurs (de potentiels prospects) qui suivent vos clients sur les réseaux sociaux parmi leurs amis, famille, collègues… Votre audience est, par conséquent, démultipliée.Une stratégie UGC bien ficelé peut permettre à une marque d’investir aussi des espaces sociaux auxquels elle n’a que difficilement accès.On pense évidemment au Dark social. —En 2020, ajouter de l’UGC dans votre Owned et votre Paid media !38% des consommateurs se disent « flattés et enthousiastes » lorsqu’une marque leur demande si elle peut partager leur contenu.C’est bon marché !L’investissement demandé est économiquement plus faible et moins chronophage puisqu’il demande simplement de trouver les contenus les plus authentiques et qualitatifs.Et ça marche !Une étude Toluna (organisme de sondage en ligne) montre les résultats positifs permis par la récupération d’UGC par les marques dans leur stratégie paid média.les consommateurs exposés à une bannière reprenant des UGC voient leur sentiment de proximité à la marque augmenter de 10%, leur intention d’achat de 6%, leur sentiment de confiance de 4% et d’authenticité de 3%. —Quelques astuces pour intégrer de l’UGC dans sa stratégie réseaux sociauxUn hashtag de marque >> Exemple avec GoproUn jeu concours > >> Exemple avec Transavia#VeryBadPic de Transavia. Super campagne d’UGC.La marque Transavia faisait gagner un aller-retour pour deux personnes dans la ville de leurs choix et pour participer il fallait poster une photo ratée sous le #VeryBadPic !La marque a appuyé sa campagne avec des influenceurs comme EnjoyPhoenix pour booster la participation ! IRL avec des totems de marques >> Exemple avec StarbucksLa célèbre chaîne de cafés américains, connue pour avoir été l’une des premières à miser sur l’UGC en écrivant le prénom de ses clients sur les gobelets à emporter, et en faisant également exprès de les écorcher.  https://www.today.com/food/starbucks-might-be-spelling-your-name-wrong-purpose-t105957Elle a lancé en 2014 le #WhiteCupContest. Le principe ? Encourager ses clients à dessiner sur leur gobelet Starbucks, le prendre en photo et le partager. La « cup » gagnante a ensuite été reproduite pour une édition limitée. Résultats ? Plus de 4000 participations en trois semaines, et d’autant plus de relais sur les réseaux sociaux. —— Entre UGC et nano influence, il n’y a qu’un pas !Aujourd’hui les UGC peuvent même être considéré comme des nano influenceurs.Ils vont vendre votre marque, vos produits, parler de vous à leur propre communauté, même si elle est composée de 100 personnes !Et l’impact sur ces 100 personnes est organique et bien plus puissant et profond que lorsque vous payez un influenceur.Si un amis vous conseille un dentifrice vous avez beaucoup plus de chance de l’acheter que si c’est un influenceur que vous ne connaissez pas qui vous le recommande !Donc cette influence organique et très important et peut réellement servir votre stratégie pour instaurer de la confiance !Aujourd’hui, il y a même des agences qui se spécialisent dans le management de campagne d’influence UGC. —— Des risques à bien identifierAucun spécialiste du marketing ne souhaite que sa marque soit associée à des discours de haine, de la violence, de la pornographie, de l'intimidation, des drogues illicites, des jeux de hasard, des propos injurieux ou du contenu illégal, qui existent tous dans les coins de l'univers UGC.Une enquête du Brand Safety Institute a révélé que 80% des consommateurs réduiraient ou arrêteraient les achats d'un produit dont la publicité était proche d'un contenu extrême ou dangereux. https://www.tagtoday.net/pressreleases/brand-safety-survey-2019Ce qui rend l’UGC si attrayant pour les spécialistes du marketing, c'est aussi ce qui peut le rendre risqué: son message est organique et n'est pas contrôlé par la marque elle-même.. . .Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs.Nous sommes une agence social media basée à Lyon. Nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. 

My guest today is Phil Ahad, Chief Digital Officer at Toluna. Founded in 2000, Toluna produces online surveys and manages a consumer community of over 24 million active members in 68 countries. Prior to joining Toluna, Phil lead marketing and product strategy teams across many different industries, and has held senior-level positions at CoStar, AOL, and ComScore. Find Phil Online: LinkedIn: www.linkedin.com/in/philahad Website: www.toluna-group.com  Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  This Episode’s Sponsor:  This episode is brought to you by HubUx. HubUx reduces project management costs by 90%. Think of HubUx as your personal AI project manager, taking care of all your recruitment and interview coordination needs in the background. The platform connects you with the right providers and sample based on your research and project needs. For more information, please visit HubUx.com. [00:00] On Episode 230, I'm interviewing Phil Ahad, Chief Digital Officer at Toluna, but first a word from our sponsor. [00:08] This episode is brought to you by HubUx.  HubUx is a productivity tool for qualitative research.  It creates a seamless workflow across your tools and team.  Originally, came up with the idea as I was listening to research professionals in both the quant and qual space complain about and articulate the pain, I guess more succinctly, around managing qualitative research.  The one big problem with qualitative is it’s synchronous in nature, and it requires 100% of the attention of the respondent. This creates a big barrier, and, I believe, a tremendous opportunity inside of the marketplace.  So what we do is we take the tools that you use; we integrate them into a work flow so that, ultimately, you enter in your project details, that is, who it is that you want to talk to, when you want to talk to them, whether it’s a focus group, in-person, or virtual or IDI’s or ethnos; and we connect you to those right people in the times that you want to have those conversations or connections – Push-Button Qualitative Insights, HubUx.  If you have any questions, reach out to me directly. I would appreciate it. Jamin@HubUx.com    [01:32] Hi, I'm Jamin Brazil and you're listening to the Happy Market Research Podcast. My guest today is Phil Ahad, Chief Digital Officer at Toluna.  Founded in 2000, Toluna produces online surveys and manages a consumer community of over 24 million active members in 68 countries. Prior to joining Toluna, Phil has led marketing and product strategy teams across many different industries and has held senior level positions at Costar, AOL and Comscore. Phil, thanks for joining me on the Happy Market Research Podcast today.  [02:02] Thanks for having me.  [02:03] I really want to start out and talk about the growth that we are seeing inside of the user experience and customer experience space. If you see like the ESOMR data, market research largely has been flat and yet you have these massive growth revenue numbers in the companies that are focusing on user experience and customer experience. I don’t know if you follow hashtags on LinkedIn; I pay a lot of attention to that. And so, just as a point of reference, market research is around 350,000 to 400,000 people that follow that hashtag whereas a user-experience research is around 4.5 million. So it's crazy like the delta between the amount of people that are following these different trends and the attention they're getting despite the fact that in a lot of ways they're doing similar types of methodologies. Application might be different. Where they sit in the org structure is different. But, anyway,

We are back from vacation with a fantastic episode this week! Adam and Brian sit down to discuss some of the top market research news stories, including the Bain acquisition of Kantar, Toluna rolling out Bitcoin as a reward to influencers, the Dynata Marketplace launch, and more. The guys also take a deep dive into the recently released GRIT Top 50 Most Innovative Companies report and give their thoughts on it, as well as some opinions on the rankings. It is a great conversation! Throw in a new Mount Rushmore on things to bring to the pool, and you have a can’t miss episode! Check out our blog on EMI being named to the GRIT Top 50 here (https://emi-rs.com/2019/07/11/grit-top-50-most-innovative-companies-list/) To download your copy of the GRIT report, click here. (https://www.flipsnack.com/GRITarchive/2019-business-innovation-grit-report.html)

Toluna provides consumer insights designed to empower success in today's on-demand, global economy. Powered by the fusion of technology, expertise, and the largest global community of influencers at the ready, Toluna delivers rich, reliable, real-time insights to individuals and companies of all sizes. I wanted to learn more about how its automated consumer insights platform, TolunaInsights™ underpins everything they do. Phil Ahad  EVP, Head of Products and Strategy at Toluna joins me on my daily tech podcast to share how Toluna is committed to promoting Insights on Demand, an entirely new way for businesses to obtain insight and understand constantly shifting consumer sentiment and taste in the on-demand economy.  

Founded in 2000, Toluna produces online surveys and manages a consumer community of over 24 million active members in 68 countries. Prior to joining Toluna, Phil Ahad has lead marketing and product strategy teams across many different industries and has held senior level positions at CoStar, AOL and comScore. Find Phil Online: LinkedIn Website: www.toluna-group.com Find Us Online:  Social Media: @happymrxp LinkedIn This Episode's Sponsor: Today’s podcast is sponsored by Schlesinger Quantitative, your trusted provider of global online surveys that drive the best decisions for success in the marketplace. Schlesinger Quantitative has built an entire division of experts with extensive online research experience and an unparalleled understanding of quality drivers across panel, sample, and data. [00:00] On Episode 214, I’m interviewing Phil Ahad, EVP of Toluna, but first a word from our sponsor. [00:08]   Today’s podcast is sponsored by Schlesinger Quantitative, your trusted provider of global online surveys that drive the best decisions for success in the marketplace.  Schlesinger Quantitative has built an entire division of experts with extensive online research experience and an unparalleled understanding of quality drivers across panel, sample, and data. [00:31] Hi, I’m Jamin Brazil, and you’re listening to the Happy Market Research Podcast.  My guest today is Phil Ahad, EVP – Head of Products and Strategy at Toluna. Founded in 2000, Toluna produces online surveys and manages a consumer community of over 24 million active members in 68 countries.  Prior to joining Toluna, Phil has led marketing and product strategy teams across many different industries and has held senior level positions at CoStar, AOL, and Comscore. Thanks very much for joining me on the Happy Market Research Podcast today. [01:07]   Yep, thanks for having me.  I’m honored. [01:08]   So, tell me a little bit about your upbringing:  What you parents did, and how that’s informed your career? [01:14] So, my parents are immigrants.  I’m a first generation American, I’d say here.  And it’s funny ‘cause like you always hear about these immigrant stories of them coming to the United States with like $18 in their pocket and then them being like these massive successes.  Actually, my family was quite opposite: My dad and his brothers came with a ton of money, and they just blew it on really bad investments or risks, whatever you want to call it, and they had to start all over.  So my family is very entrepreneurial in nature. They hustle; they grind; they’re very educated. And my upbringing was kind of that. I was working with my dad and my mom at their businesses, going to school. It’s kind of lead me to where I am today here at Toluna and leading products and strategy for the group. And I like it because, although we’re a pretty decent size organization, we’re a corporate culture.  We still have the entrepreneurial mindset in everything we do. And that’s why I’m here, and I’m enjoying the work I’m doing. [02:17] The starting-over part is really interesting to me especially because, having exited FocusVision, all of a sudden, I’m kind of in a spot now where I’m quite literally starting over, right?  But my parents had a similar situation where they had invested in a small farm. Then, all of a sudden, the value of the produce dropped by, roughly speaking, three-quarters. And after about three years of that, they had, ultimately, they just couldn’t make the payments anymore.  And so, it was a complete reset from a financial perspective which, for me as a kid, you know they helped protect us but family-owned businesses are... The whole family feels it, right? You’re invested in that business along with your family from a work perspective. What kind of core values or lessons learned did you get when they went through that restart process? [03:08]    Yeah,

Welcome to the #IIEX Europe Conference Series 2019. Recorded live in Amsterdam, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Richard Merrick, Client Services Director at Voxpopme. THIS EPISODE’S SPONSOR: GreenBook CONTACT RICHARD ONLINE: LinkedIn Voxpopme [00:02] Richard Merrick, Voxpopme, tell us a little about what you guys do. [00:07] We are a video in-size platform. Really, the aim of the company is to make working with video as quick and as easy as possible, so we work with brands and agencies is to make that happen. [00:17] How long have you been with the company? [00:20] Just over a year, so joined last January. [00:22] We’re live today at the IIeX show. You’ve not been to one of these before then. [00:28] First one was last year. Initially, I just joined and came right over for it. It’s really good. Really great conference. [00:35] You’re based out of London? [00:36] Yes. [00:37] What did you do before Voxpopme? [00:38] I worked for a few different tech companies. I was with Toluna for a couple of years and before that Instantly. I always worked in the tech side of market research. [00:48] You’ve been in the market research space for the majority of your career? [00:51] Unfortunately. [00:52] How did you wind up in market research? [00:56] Like most people I just fell into it. I’ve done sales and client service success for a while in different industries. Then an opportunity came up with a company called Chow, who was a part of Greenfield way back in the day. I joined those and unfortunately, I’ve been here ever since. (Laughs.) [01:14] Yes, I know. It’s funny. There is this gravitational pull for if you make it for about three years to five years in a career, I feel like it’s hard to break out of the space. [01:27] Yes, you’re just stuck in. (Laughs.) [01:28] It’s a big industry, it’s exciting. We are going through a lot of change right now. Of course, Voxpopme right on the forefront of that with video insights. What are you seeing that’s resonating with your customers as it relates with video right now? [01:44] There are a few different things. Firstly, and this is a quote from an actual customer, brands particularly now have more data on customers than they’ve ever had in the past. What that’s led to is the lack of empathy for consumers because they’re just stats. They look at graphs, dashboards so the power of video is to really bring the consumer back into those brands and one of the things that we always hear back from clients is the impact that it can have internally. Instead of just going through a PowerPoint presentation with stats on there and details so to be able to show a two to three-minute video bringing all those messages to life just really helps with them getting across the messages to their stakeholders or their clients. [02:33] In 2013, I did a study for eBay. Maybe it was 2012, excuse me. In the study, it was an Amazon versus eBay comparison and contrast and it was an important project for them from a strategic perspective. As I worked with the internal researchers, I was at the site at the time, and we came up with this presentation, charts, graphs, et cetera. Finally, I’m like, it just didn’t feel exactly human, so we did video testimonials as part of the survey itself so people would record themselves talking about why they use eBay, why they use… We incorporated a few of those choice videos into the PowerPoint presentation. It made it all the way up the board of directors and one of the board members said, “This is the first time we’ve had the voice of the consumer in the boardroom.” [03:40] Oh, wow. That’s incredible. [03:42] It really goes to talk about how we as an industry on the quant side, not the qual side, but on the quant side have done a bad job of humanizing data. Nobody has 2.3 kids. In that framework,

Welcome to the #IIEX Europe Conference Series 2019. Recorded live in Amsterdam, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Frank Hayden, COO at Op4G. This Episode’s Sponsor: GreenBook Contact Frank Online:  LinkedIn Op4G [00:01] We are live today. I have got Frank Hayden, the CEO – COO, excuse me, right? For Op4G? [00:12] Op4G. [00:12] Op4G, sorry. Which sounds like a rapper sort of thing. [00:18] It can be to some people. (Laughs.) But in the market research space, we’re a— [00:23] You down with OP— Anyway. [00:24] Yes, Op4G is Opinions 4 Good and we work with nonprofits. From the food bank of San Francisco to American Red Cross to very local charitable groups. We do an outreach for them to have their members, their donors, volunteers and supporters to join our panel and with their participation of surveys, they have to put back a percentage to the nonprofit that brought them to us. We’re here today in Amsterdam rolling out our European business. [01:06] How are you guys different than Research For Good? [01:10] We’re different in the fact that we actually go out and make the relationship with the nonprofit, which means it’s a little bit stickier. They can go into our portal and see how many dollars that their research activities have generated for that nonprofit. Research For Good, you join their panel, and they do more of a river based sampling as well, mixing that in, which we’re different in that fact that we only work with nonprofits exclusively. With them, you can pick and choose who you want to join with. With us, you’re pretty much invited in. There’s no open recruitment. [01:59] That’s super interesting. How long have you been around? Has the business been around? [02:05] Eight years. [02:09] And you were early? A founder? [02:11] I was early in. They asked me to come in. I was with Greenfield, then Toluna, then sat out a year, and then they asked me to pretty much start the business from scratch. [02:22] It’s interesting having an invite-only approach because one of the biggest issues facing market research, in my opinion, is centered around data quality. I’m 22 years in the industry. CPIs continue to go down. We’ve hit the bottom of that, by the way. The actual amount of money or reward that goes to the respondent is relatively small. Again, in aggregate, not picking on any specific brands here or companies. It really is, for me, creating this moment of crisis. I do this exercise, in fact, I’m going to do it tomorrow when I speak here: “How many of you have taken a survey in the last six months for third-party companies?” I’m not talking about satisfaction on the last customer service interaction, I’m talking about outside solicitation of, “I’d like your opinion.” The answer is not very many people ever raise their hand to that question. And yet, there’s an order of, back of the napkin, about 1.4 million surveys that are done in North America every day. There are a lot of surveys that are being done, and I can’t figure out who’s doing all the surveys. You’ve got this inflection point of overall CPIs are really cheap and then you’ve got more demand for people to take surveys. It’s starting to really kind of hit this, in my opinion, I’m calling it a crisis, that’s probably overstating it, but it’s a material concern centered around data quality. How good is the actual data? Just to finish the point, Remesh, I’m very good friends with Andrew, the founder, and Gary, his COO. They now have in their open-ended, moderated, chat-based discussions, they now ask a screening question which is, “What is your favorite color?” Sixty percent of the answers that they get back are, on average, are “I really like that” and “ASDF.” That’s the first question. (Laughs.) Right? That’s kind of the problem that we’re facing and so having an invite-only panel is interesting because, presumably,

Phil Ahad is the Executive Vice President, Head of Products and Strategy at Toluna, a leading digital insights company headquartered in Paris. Since its founding in the year 2000, Toluna has grown from a one-person operation to a global company of more than 1,200 staff in 21 offices on 4 continents. Its mission is to help companies around the world make clearer business decisions by bringing brands and people together via a streamlined research platform and the world's largest social-voting community. Based in the Washington, D.C. area, Phil is a digital marketing expert with over a decade of experience. He first joined Toluna in 2012, and after serving in a couple of different senior leadership positions there, he took on his current role in 2017. Phil is passionate about identifying first-look technology and trends that innovate companies, industries and business concepts. And he has a broad range of experience in digital product leadership and marketing focusing on automation and disruption across all industry types.   Links: Toluna Group main website Toluna Insights website Toluna on LinkedIn Toluna on Facebook Toluna on YouTube Toluna on Twitter Phil on LinkedIn  

Welcome back! On this week’s episode of Intellicast, Adam and Brian are joined by Katie Gross of Cint. Katie has more than a decade in the market research industry, starting at Mintel and Toluna, and is now the Senior Vice President of Sales at Cint. Tune in as they touch on: • How Katie got into market research • What’s new at Cint • How Katie furthers her education as an industry thought leader • A new research rant • And much more! You can follow Katie on Twitter at @cint_Katie. To learn more about Cint, visit their website here (www.cint.com).

Today, my guest is Frederic-Charles Petit, CEO and Founder of Toluna. Toluna connects businesses with consumers to deliver real-time insights. Under his leadership, Toluna has had a successful and storied legacy playing a key role in the market research space. FIND FREDERIC ONLINE: Twitter: @TolunaGroup LinkedIn: https://www.linkedin.com/in/frederic-charles-petit-6ab967/ FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/ [00:00:00] Here’s what you can look forward to in today’s episode. [00:00:03] You know I think that we have to recognize that companies have cycles and so if I look at the current cycle, I think that where we are right now is [INAUDIBLE] a decision that we made four or five years ago. And the decisions were very - I mean, looking back, very simple but you know at the time they were quit bold. [00:00:30] Over the last decade the market research industry has been disrupted, our largest agencies are struggling to keep up as their customers turn to newer, faster and cheaper data sources, now we are on the edge of yet another market shift. Now is the time for us to reassert ourselves as the rudder of the brands we love. Thank you for tuning in to the Happy Market Research Podcast where we are charting the path for the future of market researchers and businesses. Hi, I’m Jamin Brazil and you’re listening to the Happy Market Research Podcast, today my guest is Frederic-Charles Petit, CEO and founder of Toluna, Toluna connects businesses with consumers to deliver real time insights. Under his leadership Toluna has had a successful and stories legacy, playing a key role in the market research space. Frederic, thank you very much for being on the Happy Market Research Podcast. [00:01:21] Thank you for inviting me, I’m thrilled. [00:01:23] So what did you parents do and how did that affect your career? [00:01:27] Yes, I think that’s a very good question, actually because my father which is a role model for me, was an entrepreneur, and across his career he had to change business, move countries, and I think I always looked at him as a very hard working person, always working hard and trying to show the example but also very low profile in terms of his talent or his authority or his interaction with people and I think that influenced me into wanting to build a business, and I think that’s the role model, clearly, and I saw the same with my mother, she was not working, but she was a very hard working person as well and she still is actually. [00:02:28] The subject of humility is interesting especially from contrasting the earlier generations to modern generation, there’s a lot of self promotion going on in social media now, myself included, I guess, how do you think the tension, or where is the tension between humility and at the same time talking about your whatever it is that you’re doing in order to promote your brand, your products and ultimately yourself, so that you can have a successful, modern career? [00:03:02] It’s a good question, I think that you can still be humble, the low profile for me is being humble, and you know having this mentality of a challenger, by that, I mean that the minute you believe that you are a leader and therefore you should have the status of a leader which I don’t know anyone who would think like that. I think you’ve already lost the envy, the traction, the appetite for growing and for change and I think being humble and passionate, I think these are tools that can follow you during all your career and you can still be humble and be proud of what you’ve achieved but I think that there is a fine line and clearly times have changed, but you can still be – try to accommodate the two. [00:03:58] Tell us about your transition from your early career in law to a start up of Toluna? [00:04:06] So yes,

Today, my guest is Ray Fischer, CEO of Aha! Online. Aha! Online offers a full range of services and technology to conduct your research project – do it yourself or let their experts do it for you. Prior to founding Aha! Online, Ray Fischer has been working and leading in the market research space for over three decades! FIND RAY ONLINE: Twitter: @rayfischer3 LinkedIn: https://www.linkedin.com/in/raymondjfischer3/ FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/ [00:00:00] Here’s what you can look forward to in today’s episode. [00:00:03] You know I think that we have to recognize that companies have cycles and so if I look at the current cycle, I think that where we are right now is [INAUDIBLE] a decision that we made four or five years ago. And the decisions were very - I mean, looking back, very simple but you know at the time they were quit bold. [00:00:30] Over the last decade the market research industry has been disrupted, our largest agencies are struggling to keep up as their customers turn to newer, faster and cheaper data sources, now we are on the edge of yet another market shift. Now is the time for us to reassert ourselves as the rudder of the brands we love. Thank you for tuning in to the Happy Market Research Podcast where we are charting the path for the future of market researchers and businesses. Hi, I’m Jamin Brazil and you’re listening to the Happy Market Research Podcast, today my guest is Frederic-Charles Petit, CEO and founder of Toluna, Toluna connects businesses with consumers to deliver real time insights. Under his leadership Toluna has had a successful and stories legacy, playing a key role in the market research space. Frederic, thank you very much for being on the Happy Market Research Podcast. [00:01:21] Thank you for inviting me, I’m thrilled. [00:01:23] So what did you parents do and how did that affect your career? [00:01:27] Yes, I think that’s a very good question, actually because my father which is a role model for me, was an entrepreneur, and across his career he had to change business, move countries, and I think I always looked at him as a very hard working person, always working hard and trying to show the example but also very low profile in terms of his talent or his authority or his interaction with people and I think that influenced me into wanting to build a business, and I think that’s the role model, clearly, and I saw the same with my mother, she was not working, but she was a very hard working person as well and she still is actually. [00:02:28] The subject of humility is interesting especially from contrasting the earlier generations to modern generation, there’s a lot of self promotion going on in social media now, myself included, I guess, how do you think the tension, or where is the tension between humility and at the same time talking about your whatever it is that you’re doing in order to promote your brand, your products and ultimately yourself, so that you can have a successful, modern career? [00:03:02] It’s a good question, I think that you can still be humble, the low profile for me is being humble, and you know having this mentality of a challenger, by that, I mean that the minute you believe that you are a leader and therefore you should have the status of a leader which I don’t know anyone who would think like that. I think you’ve already lost the envy, the traction, the appetite for growing and for change and I think being humble and passionate, I think these are tools that can follow you during all your career and you can still be humble and be proud of what you’ve achieved but I think that there is a fine line and clearly times have changed, but you can still be – try to accommodate the two. [00:03:58] Tell us about your transition from your early career in law to a start up of Toluna?

One on One with Frédéric Petit of Toluna by DMN One-on-One

Chris Sullens CEO of Workwave talks about how in the not-so-distant future we won’t need to use terms like small business or enterprise business because advanced technology, cloud computing and intuitive apps are beginning to allow small businesses to more effectively act like enterprise-level businesses and provide the same level of service. Janice Caston is an experienced marketing professional with a passion for developing results-oriented marketing programs. She is currently the Vice President of Global Marketing for Toluna, a leading digital insights company. In this role Janice is responsible for developing global brand, marketing and communications strategies.    

Join Eric Bell for another Live Chatter interview with Special Guest:George H. Terhanian Ph.D,Toluna's President, North America and Chief Strategy Officer to Discuss the Latest Market Research Trends. This is a Live Radio Interview that will cover :: · Excellence In Sampling· Future Market Research Trends· Focus On The Past

Join Eric Bell for another Live Chatter interview with Special Guest:George H. Terhanian Ph.D,Toluna's President, North America and Chief Strategy Officer to Discuss the Latest Market Research Trends. This is a Live Radio Interview that will cover :: · Excellence In Sampling· Future Market Research Trends· Focus On The Past