Ultimate Marketer | A Real Digital Marketing Podcast

It's a common question that has had many different answers since Facebook advertising first started.  What is the best campaign structure to achieve optimal results? In this episode, I'll review what seems to be working best for me and my clients as we enter Q4 2022. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

Most think that Facebook lookalike audiences are dead – I did too. However, they can still be a gem if you think about them outside of traditional ways. In this episode, I'll explain the best lookalike audiences to try for your Facebook ad campaigns at this time. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

Google wants to make running ads less complicated and more reliant on machine learning. Is their new push of Performance Max the ticket? In this episode, I'll go over why you should get familiar with Google Performance Max now and how it can help you and your business boost leads and sales on autopilot. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

When it comes to the pro wrestling business, it simply doesn't exist as it is today without Vince McMahon. With it being Wrestlemania weekend and with his recent interview on the Pat McAfee show, I thought it would be great to compile his lessons in being a great businessman. In this episode, I'll go over what Vince says about negativity, being open to creative input, public perception, and planning the future in real time. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

For the past few months, I've been putting a lot of effort into growing my apparel brand with TikTok ads. There was a lot of failing in the beginning, but now I'm seeing why so many others are adding this platform to both organic and paid efforts. In this episode, I'll share what you should do now no matter if you plan to run ads on TikTok, how I set up my campaigns, and how I approached creative. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

Some in the marketing community are pushing broad audiences in Facebook advertising. But is it that black and white? In this episode, I'll explain when and why it may be useful depending on your circumstances. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

With changes to Facebook's ability to track pixel events and build a bigger audience of high-value customers to mirror, has the lookalike audience died? In this episode, we'll discuss the best targeting options at the start of 2022 and the reasons you may want to consider changing your paid social advertising strategy. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

Would having potential customers on Facebook and Instagram purchase your products without leaving the platform hurt or help sales? In this episode, we talk about the Shopify and Commerce manager connection, my recent campaign attempt with On-Facebook purchases, and if this is the future. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

Having a full understanding of your business health is vital. If you don't keep accurate track of the impact of your marketing efforts, how do you know where to allocate time and resources? In this episode, I'm going to talk about a new metrics app for Shopify that is making life easier for anyone advertising on Facebook, Instagram, and more. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

It's time again for what should be the best sales day(s) of the year for e-commerce brands. If you're not prepared already, you better get a move on. In episode two of this two-part series, we'll go over crafting your Facebook and Email campaigns for maximized conversions during the big sale. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

It's time again for what should be the best sales day(s) of the year for e-commerce brands. If you're not prepared already, you better get a move on. In episode one of this two-part series, we'll go over crafting your promotion and how to get the best out of online traffic. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

Have you noticed some performance degradation with your Facebook remarketing campaigns? You're not alone.  Ever since iOS14, remarketing audiences have been getting smaller and, therefore, less effective.  In this episode, I'll go through the exact build of a remarketing ad set you should consider using for the best possible results. Hint: bigger is better! Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

Over the last few months, I've managed over $500K in Facebook Ad spend navigating around the Apple update that most ad buyers feared. Now I'm not so scared. In this episode, I'll share some of my findings in audience building, prospecting campaigns, and attribution whether you're just getting started or a point of scale. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

Would changing how you start your day have an effect on your creativity and productivity? In this episode, I'll share my keys to a successful day and why what you do in the morning is the foundation of success. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

With the latest apple update, you may have noticed fewer data in your Facebook ads metrics. And while it's what we were all expecting, there may be a well-known hero coming to make things right again. In this episode, we'll discuss how Shopify will help our efforts to acquire new customers and why it's in their best interest to do so. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

With everything going on in digital marketing and the world, is it really possible to start a new e-commerce brand? Better question, is it the smart thing to do? In this episode, I'll let you in what I've experienced so far in launching my new tangible goods business. New Shopify store, new pixel, new everything! Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

The anti-Facebook Apple update is officially here and is rolling out to iPhones at this very moment. In this episode, we'll discuss what the next few weeks will look like in Facebook advertising, how to rise above the noise, and ideas for future campaigns. Plus, the actions you should take to keep your account in the best shape possible. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

Have you noticed Facebook ads attribution to be a little off lately? It's not you, and it's likely not your ads either. Things are changing, and cookies may be on the way out. But it's all not doom and gloom! We have to be smarter and get a little old school with our reporting. In this episode, I'll talk about what's new and how to see a full scope of your ad paid ad performance concerning your business. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

Have you diversified your paid customer acquisition strategy, or are Facebook ads your only play? While Facebook ads are still king, it's always a good idea not to have your eggs all in one basket. In this episode, I'll discuss how to get started with YouTube In-Stream video ads, including the audiences you should target and the creative must-haves. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

Who is ready for a little vacay after a crazy year? In this week's episode, I'm going to detail how I haven't paid for a flight or hotel in over a year just by utilizing rewards on my Facebook and Google ad spends. Buckle up! Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

We're back with a new episode and this week we're talking about some of the latest thoughts and strategies going on in the world of Facebook ads. Is it time to start really thinking more about top-of-funnel content and non-conversion-based campaigns? We'll discuss. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

Joe DeFranco is a world-renowned strength and conditioning coach who started his business out of a 500 square foot storage closet in 2003, known for training top NFL athletes and WWE legends Triple H and Stephanie McMahon. In this episode, we'll hear his story about building his gym and brand through pure grit and determination, his early adoption of content marketing, and his utilization of social media to boost his brand.

Robert Althuis is the founder of a mindfulness organization that helps clients and businesses find their way and is also the author of the new book "Never Enoughitus" a story of success, emptiness, and overcoming. In this episode, we'll discuss how to find what you really want as an entrepreneur and how to make sure life doesn't pass you by.

One of the positives of Twitter in 2020 was the growth of a new marketing community looking to network, make friends, and really just be there for each other. The initial catalyst for #MarketingTwitter was Christina Garnett, a digital marketing strategist and social listening analyst. In this episode, we'll talk with Christina about the Marketing Twitter community as well as best practices for the platform. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

We're kicking off the new year with questions from YOU! In this episode, we talk about Facebook ad performance, growing Instagram followers, Google search on a budget, and more. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

Apple's upcoming iOS14 update may impact Facebook advertiser's ability to target and track customers as we currently know it. So how is Facebook reacting, and why is this important to you? In this episode, I'll go through the actuality of these changes having an impact, why Facebook's retaliation campaign is laughable, and most importantly, how this all affects you as a marketer. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

We continue the get-to-know-me series with the next stop on my career path, a three-year stint as social media coordinator at Fleshlight. In this episode, I'll tell you how I ended up working at this adult novelty company, why I'm amazed I survived, and the lessons I learned from the experience. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

When I was 19, my life was hit by an event and an interest that thrust me into entrepreneurship. In this episode, I'll tell you the story about how I started my first business – a nationally distributed music magazine, which then spawned the launch of a music festival. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

If you're not utilizing email marketing correctly, you're missing out on increased customer lifetime value and so much more. In this episode, I'll go through my recommended email marketing flows and setups, as well as how you should think about and utilize your email list. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service. Want to try Klaviyo for free? Hit this link... https://tagus.in/getklaviyo

It's not a matter of if, but when your ad access or account will be restricted or disabled by Facebook. In this must-listen episode, I'll go through my personal experience and how you can prevent the ultimate disaster for your business. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

Black Friday and Cyber Monday 2020 weekend is quickly approaching, and we want to get you ready with a special two-episode series! In episode two, we'll go through setting up Facebook ad campaigns for past and potential customers and taking full advantage of email lists. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

Black Friday and Cyber Monday 2020 weekend is quickly approaching, and we want to get you ready with a special two-episode series! In episode one, we'll go through the elements of choosing successful sales offers, the core promos you need to have, and why a dedicated traffic lander may be your key to success. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

Xenia Muntean is the founder of Planable, a content marketing collaboration platform. In this episode, we learn about the importance of content, the best way to manage it in today's fast paced world, collaborating with new platforms like TikTok and Reels, and more! Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

Nicholas Hinrichsen is a serial entrepreneur that co-founded a peer-to-peer car selling service he and his partner ultimately sold to Carvana. In this episode, we discussed the process of starting, funding, and eventually selling a company.  We'll also learn ways to identify winning ideas and moving forward on them. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

Welcome to Saturday Marketing Superstars, a weekly edition of the Ultimate Marketer Podcast that offers quick knowledge and thought bombs to help YOU become a marketing and business superstar! This week, we've got a Facebook Ads update that will impact how you design images for your campaigns. We're super stoked about it! Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Use promo code ULTIMATE to save 10% at DropkickAds.com.

John Vuong is the owner of Local SEO Search in Canada and host of the Local SEO Today podcast. In this episode, we reminisce on the days of the Yellow Pages, the current state of SEO, and the latest strategies to compete in local markets. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

Our Founders Series features the stories of entrepreneurs and the businesses they created. We will learn how their ideas went from concept to launch and all of the wins and losses along the way. In this episode, we talk with Jeroen Corthout, co-founder of Salesflare, a CRM that helps automate your data and build relationships. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show!

Genevieve Piturro is the founder of the non-profit organization Pajama Program and now the author of a new book, Purpose Passion and Pajamas (How to transform your life, embrace the human connection, and lead with meaning). In this episode we talk about her initial career as a TV marketing executive, starting and running a non-profit, finding your true calling, and adding purpose to our life and work. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

Dr. Judith Briles is a publishing and book marketing expert, appropriately known as "The Book Shepherd." In this episode, we discuss how to mover forward on a book idea, organizing and preparing the content, and ultimately publishing and marketing the final product. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show!

Nick Loper is a master of the side hustle. Appropriately, he's also the owner of the website Side Hustle Nation! In this episode, we discuss the early years of affiliate marketing, side hustles you can start now, and how to transition to true semi-passive income Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show!

Welcome to Saturday Marketing Superstars, a weekly edition of the Ultimate Marketer Podcast that offers quick knowledge and thought bombs to help YOU become a marketing and business superstar! This week, we discuss the two biggest mistakes people make when setting up Facebook ad campaign targeting sets. If you're running Facebook ads, you need to know this! Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Use promo code ULTIMATE to save 10% at DropkickAds.com.

Pia Silva is an author, speaker, and all-around badass in branding and business development. In this episode, we discuss turning something you love into a business, planning vs just doing, pricing yourself, and how to get out of a plateau. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show!

Welcome to Saturday Marketing Superstars, a weekly edition of the Ultimate Marketer Podcast that offers quick knowledge and thought bombs to help YOU become a marketing and business superstar! This week, we discuss the top three reasons businesses have trouble scaling. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Use promo code ULTIMATE to save 10% at DropkickAds.com.

Alban Brooke is the Head of Marketing at Buzzsprout, a podcast hosting and tracking platform. In this episode, we discuss starting a podcast and building an engaged listening audience. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show!

Breaking news overnight as President Trump has announced he will ban TikTok via executive order as early as today. In today's episode, we will discuss as well as share results from my Twitter poll last night. The results are surprising! Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Use code ULTIMATE to save 10% at DropkickAds.com.

While Facebook ads (for the most part) is king, there are still several other platforms that should be utilized in some way with your marketing efforts. In this episode, we will take a look at how marketers could and should utilize Google, LinkedIn, YouTube, and more. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Use code ULTIMATE to save 10% at DropkickAds.com.

Welcome to Saturday Marketing Superstars, a weekly edition of the Ultimate Marketer Podcast that offers quick knowledge and thought bombs to help YOU become a marketing and business superstar! This week, we discuss Google Search Ads including choosing keywords, using match types, and cutting wasteful spending. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Use promo code ULTIMATE to save 10% at DropkickAds.com.

Welcome to Saturday Marketing Superstars, a weekly edition of the Ultimate Marketer Podcast that offers quick knowledge and thought bombs to help YOU become a marketing and business superstar! This week, we discuss a morning regimen that will get you ready to work at full efficiency. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Use promo code ULTIMATE to save 10% at DropkickAds.com.

Our new Founders Series features the stories of entrepreneurs and the businesses they created. We will learn how their ideas went from concept to launch and all of the wins and losses along the way. In this episode, we talk with Eric Bandholz. Eric is the founder of Beardbrand, a men's grooming product company with a YouTube following of over 1.5 million. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show!

Welcome to Saturday Marketing Superstars, a weekly edition of the Ultimate Marketer Podcast that offers quick knowledge and thought bombs to help YOU become a marketing and business superstar! This week, we discuss the elements of a landing page that convert leads and purchases. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Use promo code ULTIMATE to save 10% at DropkickAds.com.

There is a real possibility that TikTok could be banned by the United States government. No joke!  We'll talk about this development that's brand new today. We also take your questions on Facebook dynamic creative, the best Shopify apps, getting featured in blogs, and more! Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Use code ULTIMATE to save 10% at DropkickAds.com.