Podcasts about Beardbrand

To host Eric Bandholz, the best companies have a purpose, and the happiest owners set priorities for business and life.  In this episode, Eric offers another master class on entrepreneurship. It's his fourth this year, following installments on hiring, branding, and profit-building.He aims to help existing and future entrepreneurs based on operating Beardbrand, his direct-to-consumer company, for a decade now. He says this master class is the most important to date. He addresses the "North Star" essentials for his company, family, health, and more.For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/build-a-business-you-loveFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.   ******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com 

Host Eric Bandholz continues his masterclass series on entrepreneurship. Last week he addressed tactics to increase ecommerce profits amid a slump for many businesses.This week he focuses on branding. He says most people think of branding as logos or design elements. But those items are components, not the essence. A brand is synonymous with a company — its mission, values, and purpose.Eric shares his own mission, values, and purpose — and thus those of his company, Beardbrand. For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com//branding-is-more-than-a-logoFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com 

Many ecommerce businesses are struggling. Profit margins are thin; cash is low.As the host of "Ecommerce Conversations," entrepreneur Eric Bandholz typically interviews other owners and executives. But he departs in this episode, sharing lessons from running Beardbrand, his company, for over a decade.What follows are Eric's tips for adding margins to an ecommerce business. He addresses tighter focus, operational improvements, better marketing, brand boosters, and even checkout enhancements.For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/margin-hacks-for-cash-strapped-ecom-storesFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts  ******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com 

Before Brexit, merchants could sell cross-border into the U.K. and mainland Europe with relative ease. Both belonged to the E.U. It's now more complex and expensive, with separate customs and taxes for each region — unless the shipments come from Northern Ireland.Through a Brexit exception, fulfillment companies (and merchants) in Northern Ireland can ship to the U.K. and the E.U. with fewer complications. It's been a boon to John Heenan's Belfast-based 3PL, The Distribution Solution.Host Eric Bandholz met John years ago (pre-Brexit) when Beardbrand sold products in Europe via John's company. They reconnected for this episode, addressing the nuances of selling internationally in the U.K. and the E.U. and how to streamline the process.For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/northern-ireland-key-to-e-u-u-k-fulfillmentFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.   ******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com 

Host Eric Bandholz occasionally focuses an "Ecommerce Conversations" episode on Beardbrand, his business. He does that not to promote the company but to share challenges and successes in the hopes of helping others.In 2024 alone, he has addressed last year's sales decline, continued hurdles, and the hassle of changing fulfillment providers. He also interviewed Beardbrand's attorney, who successfully defended it in a lawsuit alleging accessibility violations.Beardbrand has now overcome many of its operational setbacks. It had to relaunch certain products and switch its manufacturer. It moved to a nearby warehouse in Texas for more oversight. With these problems solved, the company's focus shifts to growth and finding new channels.Eric discusses discusses that focus and more in this episode. --For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/beardbrand-shifts-to-growth-new-channelsFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com 

Eric Bandholz, founder of Beardbrand, revolutionized men's grooming with a focus on beard care, challenging corporate stereotypes and fostering a community for bearded gentlemen. Top 3 Value Bombs 1. The key to success is learning that you are the person who define what success is and building your life based on what you find valuable. 2. In the end, the things that you are going to look back on the journey is the relationship and not the revenue. 3. Daily affirmations are a great tool to use to really define what success is to you. Listen to Eric's podcast - Ecommerce Conversations Podcast Sponsors HubSpot: Get ready for growth, without the growing pains! Visit HubSpot.com/spotlight to see the dozens of major product updates that'll make impossible growth feel impossibly easy Vanta Helps SaaS businesses of all sizes manage risk and prove security in real time. Vanta has a special offer waiting for you of 1,000 dollars off at Vanta.com/fire ThriveTime Show Attend the world's highest rated and most reviewed business growth workshop taught personally by Clay Clark and football great Tim Tebow at ThriveTimeShow.com/eofire

Eric Bandholz, founder of Beardbrand, revolutionized men's grooming with a focus on beard care, challenging corporate stereotypes and fostering a community for bearded gentlemen. Top 3 Value Bombs 1. The key to success is learning that you are the person who define what success is and building your life based on what you find valuable. 2. In the end, the things that you are going to look back on the journey is the relationship and not the revenue. 3. Daily affirmations are a great tool to use to really define what success is to you. Listen to Eric's podcast - Ecommerce Conversations Podcast Sponsors HubSpot: Get ready for growth, without the growing pains! Visit HubSpot.com/spotlight to see the dozens of major product updates that'll make impossible growth feel impossibly easy Vanta Helps SaaS businesses of all sizes manage risk and prove security in real time. Vanta has a special offer waiting for you of 1,000 dollars off at Vanta.com/fire ThriveTime Show Attend the world's highest rated and most reviewed business growth workshop taught personally by Clay Clark and football great Tim Tebow at ThriveTimeShow.com/eofire

Scaling down a business is less fun than scaling up. The issues might be similar, but the process is different.In this week's episode, host Eric Bandholz addresses the recent experience of Beardbrand, his company, changing 3PLs — third-party logistics providers.  He describes the need to reduce warehouse and fulfillment costs, having lost a large wholesale customer. He explains why he chose an initial provider, only to encounter higher-than-quoted rates and poor service. He switched again, this time returning to Texas near his manufacturer and his own home base. As always, Eric transparently shares his lessons — good and bad decisions — in the hopes of helping others.For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/lessons-from-changing-3plsFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.   ******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com 

Mark Berkowitz is an attorney and partner at Tarter Krinsky & Drogin LLP in New York who works extensively with ecommerce merchants, including Amazon sellers, handling various forms of litigation.Last year, host Eric Bandholz's company, Beardbrand, was sued for alleged violations of New York laws similar to the Americans with Disabilities Act. The claim was frivolous. Bandholz hired Berkowitz, who is experienced in accessibility matters. He made Beardbrand's refusal to pay the claim clear to the plaintiff's attorney, who eventually dropped the case.Berkowitz recaps the lawsuit in this episode and offers advice for other merchants in similar circumstances. For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6toHFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.   ******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com 

Eric Bandholz is the Founder and CEO of Beardbrand, a men's beard care company. He started Beardbrand after leaving a corporate role to pursue his passion for men's grooming and beard care. Eric is also the host of Practical Ecommerce's podcast Ecommerce Conversations, in which he interviews startup founders and founders of brands valued at $100 million. In this episode… What does it take to be recognized by strangers on the street for your brand? You don't have to compete with big-name brands to get widespread recognition; you just have to relate to your customers. How can you scale your brand's reach while honing your entrepreneurial skills? While traveling, Eric Bandholz is often recognized as the charismatic face of his brand. He attributes this acknowledgment to his natural storytelling abilities and maintains that this factor sets independent brands apart from large retailers like Amazon, which doesn't connect with consumers authentically. Eric doesn't invest in paid ads and instead recommends creating organic content that showcases a distinctive brand personality. Developing this personality may also involve giving your products unique and memorable names that capture consumers' attention and entice them to purchase from you. In the latest episode of the Up Arrow Podcast, Eric Bandholz, the Founder and CEO of Beardbrand, joins William Harris for a discussion about charismatic leadership and brand storytelling. Eric explains the importance of persevering during tough times, how to identify a work-life balance that aligns with your core values, and his presence on DTCX.

Eric Bandholz hosts "Ecommerce Conversations" while running Beardbrand, his direct-to-consumer provider of men's grooming supplies. Periodically he diverts an episode to share the details of his business, hoping it helps others. He's done that three times in the last year, a challenging period for many ecommerce companies, including his own. He's addressed Beardbrand's initial sales decline, plans for recovery, and, most recently, a year-end recap.In this episode, he shares Beardbrand's recent changes to persevere for better times.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6sOCFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.   ******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com 

The reality of post-pandemic ecommerce has been tough for many direct-to-consumer merchants. Take Molson Hart. His company, Viahart, makes innovative educational toys and sells them on Amazon, Walmart, and other marketplaces.The last two years have been challenging for Viahart. What worked before and during Covid doesn't apply now, Hart says.Host Eric Bandholz shares those sentiments, as Beardbrand, his firm, has similar struggles.This is Hart's second appearance on the podcast. In this episode, he addresses surviving the downtimes, TikTok successes, and the importance of persistence and optimism.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6sDJFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.   ******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com 

Eric Bandholz founded Beardbrand in 2012 with a few thousand dollars and grew the brand to almost 8 figures before disaster struck in 2023.   Last year was rough for many e-commerce entrepreneurs, and I wanted to bring Eric on as an example of what it looks like to keep pushing and build a business that you actually love.   Connect with Eric and Beardbrand at https://beardbrand.com   Head to https://capitalism.com/playbook to see how we grow and scale brands to the million dollar mark and beyond.    Scale to the $1M/year mark and beyond in the Capitalism Incubator at https://capitalism.com/inc   Connect with me on Instagram at https://instagram.com/ryandanielmoran   If you want to join us in San Diego July 21-24, shoot me an email at join@capitalism.com   Timestamps:    (0:00) - Eric's story   (2:50) - 7 figures is just the start   (10:44) - How Eric turned the ship around   (20:00) - Building the business that you want   (30:00) - Creating true freedom    (31:30) - Building deep relationships   (36:50) - Where does e-commerce go from here?   (50:00) - Starting your road to $1M

WHAT IS OPENING THE BOOKS? "Opening The Books" is my series of live-recorded coaching calls with brand operators who get my time for free in exchange for recording the call, including showing actual ad accounts and other financial data on the call. For more info and resources from this episode, visit ⁠www.ajfgrowth.com/zollie EPISODE SUMMARY Sarah Resnick has been helping crafters and, more specifically, weavers create beautiful custom projects for years. And as she did, she realized something: people need help understanding how color works. So she spent two years developing a product that can help makers of all kinds get better at making color decisions more effectively without going to the trouble of learning the intricacies of color theory. The product is brilliant: it's a simple deck of cards that takes the customer by the hand through the decision-making process on their projects. Sarah realized that the product had big potential for one of her brands, Zollie, so she got together with Andrew for a specific request: how can she launch the product as effectively as possible without a monster budget? So on this Opening The Books, Andrew coached her through the entire process on each of her channels. They talked about how to handle hype emails, building product-specific lists, and how to approach it in her Meta Ads account. EPISODE SPONSORS MORE STAFFING: Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting ⁠⁠⁠⁠⁠⁠⁠www.morenow.co/af⁠⁠⁠⁠⁠⁠⁠. BILY: Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting ⁠bily.ai⁠⁠⁠⁠. THE BEST MEDIA BUYING/DTC LEARNING COMMUNITY ON THE INTERNET: • Get a free call ($150/hr value) when you sign up for three months of ADmission From Common Thread Collective: ⁠www.youradmission.co/andrew-faris-podcast⁠ WATCH MY PREVIOUS OPENING THE BOOKS EPISODES Mixed By Nasrin: ajfgrowth.com/mixed⁠ Beardbrand: ⁠ajfgrowth.com/beardbrand⁠ PrettyBoy: ajfgrowth.com/prettyboy FOLLOW UP WITH ANDREW Follow Andrew on X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Andrew: podcast@ajfgrowth.com Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If starting a lifestyle brand has always been a dream of yours, this episode with Eric Bandholz, founder of Beardbrand, is a real treat. He shares how maintaining full control through bootstrapping allowed him to prioritize ethical sourcing and customer relationships over rapid growth. His story is a real inspiration for anyone who wants to create a business that not only succeeds financially but also supports their quality of life while staying true to their personal values.About Eric BandholzEric Bandholz started Beardbrand in 2012 with a simple goal: to make men feel awesome. From its beginnings as an online community, Beardbrand has grown into a major brand in the $3.2 billion beard care market, now offering a broad range of grooming products and even a brick-and-mortar barbershop in Austin. Eric attributes his success to staying true to his core values, especially freedom, which is grounded in stoic principles of focusing on what you can control. A graduate of the University of South Carolina, Eric left the corporate world behind to create a community-centric brand. Operating as a bootstrap venture, Eric has steered Beardbrand, focusing on sustainable growth and independence, avoiding external investments. He advocates for the lifestyle business model, encouraging a balance between personal well-being and professional success. Key Insights:Incorporate your core values into your business strategy. Core values are much more than psychology mumbo-jumbo; they shape every decision you make in your business. They help to reflect what your company stands for and attract customers who share these beliefs.Enjoy your entrepreneurial journey. Even though everyday tasks might often feel like a drag, finding meaning in them can help to maintain motivation and prevent burnout. And remember that there's always something to celebrate, no matter how small.  Leverage bootstrapping for greater control. Using your own money to fund your business can keep you in control and help you make quick decisions that are right for your business without external pressure. Focus on sustainable business growth. Choose growth strategies that fit your goals and business vision. Opting for steady, predictable growth is better than chasing overnight success, as it helps to maintain product quality, protects your reputation, and ensures your business grows in a manageable way.Build and engage your community. Hosting events, starting discussions on social media, creating loyalty programs, featuring spotlight customers, offering behind-the-scenes content… These are just a few ways you can turn your buyers into brand advocates and build a community that supports your growth. Eric's best advice for entrepreneurs:"What matters is that you're enjoying the journey [...] When you can focus on building today and what I'm doing at this moment, then it doesn't really matter where you end up."Get Eric's “Book of Reminders”Connect with Eric Bandholz:LinkedinInstagramXBeardbrandFollow Beyond 8 Figures:LinkedinXWebsite

You probably know Beardbrand and its founder, Eric Bandholz. Beardbrand rose to prominence in the ecommerce landscape as they built a YouTube channel with over a million subscribers, thereby powering their customer acquisition with basically zero investment in paid marketing channels. But as the impact of their organic efforts began to fade in 2022 and into 2023, Bandholz and his team decided that they needed to crack the code on Meta Ads. The problem? This channel had never been successful for them before. So when Bandholz reached out to me to see if I could be any help as they handed the keys to a talented but green (as far as paid social is concerned) team member, Mike Lawson, I suggested he come on the podcast and build a plan from the ground-up, complete with screenshares of their actual Meta Ads account. In this episode, you'll learn exactly how I'd build an ad account almost from the ground-up centering on a consolidated, broad-targeted, Bid Cap strategy, and you'll even get a follow-up a month after our initial recording to see how their efforts were going. We referenced a lot of resources in this episode. Want access to all of them for free? Sign up for my email list below and I'll send them your way. EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting ⁠⁠⁠⁠⁠⁠www.morenow.co⁠⁠⁠⁠⁠⁠. WATCH MY PREVIOUS OPENING THE BOOKS EPISODE • "Opening The Books: Mixed By Nasrin": www.ajfgrowth.com/mixed EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting ⁠⁠⁠⁠⁠⁠www.morenow.co⁠⁠⁠⁠⁠⁠. FOLLOW UP WITH ANDREW Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Andrew: podcast@ajfgrowth.com Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ EPISODE MUSIC Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means

In episode #2665, we discuss the impact of removing Google Analytics on page speed and search engine rankings. Eric shares a tweet from his friend Eric van Holtz, the founder of Beardbrand, who experienced significant improvements in page speed after removing Google Analytics from his website. The discussion delves into the potential effects of removing Google Analytics on search engine rankings and user experience. Neil also shares his favorite prompt for improving SEO rankings and provides valuable insights on how Google understands content quality.   The conversation then shifts to the topic of sales and the impact of AI on job roles. We discuss how AI technology is leading to job cuts in sales and how companies are shifting their sales strategies to be more consultative and results-driven. We emphasize the importance of focusing on truth and results in business, highlighting the need for a collaborative approach in sales.   Don't forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Removing Google Analytics Results in a 47% Page Speed Increase?, AI Prompts to Improve Your SEO Rankings, Google Cutting 30k Jobs, and Creative Ways to Grow a Podcast (Without Experience!) (00:27) Eric van Holtz shares the significant increase in page speed after removing Google Analytics. (01:02) Discussion on the potential impact of removing Google Analytics on search engine rankings. (01:28) Considering the improved user experience as a result of increased page speed. (02:03) Neil Patel shares his favorite prompt for improving SEO rankings. (03:26) Explaining the two-part prompt for analyzing competitor's content and improving one's own. (05:38) Discussion on the importance of giving prompt time to think and provide better results. (06:18) Google's plan to cut jobs, including sales positions, due to the impact of AI. (07:00) Shifting from a sales-focused approach to a consultative approach in B2B and enterprise. (07:39) Eric and Neil's perspective on the role of service providers as problem solvers. (08:57) Hiring practitioners and focusing on providing the right solutions for clients' challenges. (09:17) Two takeaways from a company with a large sales team vs. enterprise focus. (09:45) The importance of having a brute force sales team for certain products. (10:06) Podcast growth strategies: impression trades and guest appearances. (11:41) How to start a podcast with no experience: find your angle and be passionate. (14:31) Starting a podcast with a basic setup and continuously improving. (15:45) Interviewing guests for early traction and increased visibility. (16:07) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

Hosting "Ecommerce Conversations" is a welcome respite from my day job of running Beardbrand, the direct-to-consumer company I co-founded in 2012. I periodically post updates on Beardbrand's performance, hoping the transparency helps other entrepreneurs. This episode is my recap of 2023. It was a terrible year for me and Beardbrand — the first year we were in the red. We've always had around 15% margins, but not in 2023.We experienced declining sales, unexpected tax bills, a frivolous lawsuit, and the loss of a key wholesale account. Yet we persevered by raising prices, reducing expenses, opening a new sales channel, and changing manufacturers.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6qEEFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel if you're so moved.   ******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com 

The last time host Eric Bandholz discussed his company in an episode was in July. Things were close to their worst. He had furloughed his team for a month. But now the team is back to full-time. His strategy is focusing on Facebook as an acquisition channel. He switched the company's Facebook marketing approach from multi-phase testing to bid caps.He made the change at the beginning of October, and he's seeing cost per acquisition fall in line with profit expectations. The downside is that there are only a few conversions daily due to the negligible budget. Beardbrand is now at a breakeven profit-wise. That's not what he expected after 11 years, but he has "come to terms with the fact that this is essentially a new business. I have to look at Beardbrand from a startup perspective. What worked for us when we launched in 2012 is entirely different than now."It's a new beginning for a venerable, 11-year business, as told here in an admirably transparent manner.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6pO3For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com

Dab some oil on your face because we have products to help you (and your beard) keep on growing. Hosts Jorie Munroe, Ariel Boswell, and Jon Dick jump into the tank with their business insights on Shark Tank products. Listen for: The woes of an indefensible product New marketing tactics to acquire new customers How to resonate with your community Know a segment or company we should feature from Shark Tank? Let us know at podcasts@hubspot.com Another Bite is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Matthew Brown.

Accessibility is important to host Eric Bandholz's company, Beardbrand. The business respects consumers with disabilities and tries to serve them. Still, it was recently sued for alleged violations of the Americans with Disabilities Act.Stunned, he turned to a fellow entrepreneur whose company has dealt with frivolous lawsuits. He first interviewed Joel Runyon for this podcast in May 2022 when they discussed Impossible, Runyon's nutritional performance company. In this recent interview, Runyon shared his experience of getting sued.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6p6pFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com 

On this episode of Retention Chronicles, we're joined by Eric Bandholz, Founder & CEO of Beardbrand. Host Mariah Parsons and Eric discuss Beardbrand's content strategy in the early days, empowering customers to love themselves and the trickle down effect on team morale, building a business around what Amazon can and can't do well, bringing value first to customers with educational content, affiliate marketing, SEO, and organic social, & more!Register for our LIVE PODCAST: https://gomalomo.com/resources/live-podcast-bfcm

Ecommerce Conversations host Eric Bandholz is the founder of Beardbrand, a leading direct-to-consumer seller of men's grooming products. 2023 has been challenging for the business — "a perfect storm of calamities" per Eric.This episode is admirably transparent with Eric sharing his view of good and bad decisions, supply chain hurdles, marketing missteps, and much more. It's a story of perseverance and determination. It's an entrepreneur opening up, hoping to help others in similar circumstances. For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6otjFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com 

The best marketers aren't avoiding Reddit as a marketing channel. Instead, they're taking the steps required in 2023 to better understand how to use Reddit to drive traffic, build community and increase revenue. On this episode, I'll share how I've not only used Reddit to drive results for my business and clients but I've studied what companies like Pact Coffee, Beardbrand, and more have done to win on Reddit.

I recently joined a group of ecommerce owners on a hiking trip in Utah. It was 15 of us more or less, sharing our entrepreneurial journeys amid stunning scenery. Late one night, four of us gathered around a table for this episode — three former guests of the podcast and me. Mark Taylor is the founder of Warehouse Republic, a 3PL. Mike Tecku started Momentum, a nutritional supplements brand, after selling his Amazon Marketplace businesses. Will Roman is the owner of Chisos, a direct-to-consumer boot brand. My company, Beardbrand, is a DTC seller of men's grooming products.We reflected. Why own a company? Is it worth the hassle?We discussed those questions and more. Our entire audio conversation is embedded below. The transcript is edited and condensed.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6nZfFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com 

“Keep on growing” on the Daily Grind, your weekly goal-driven podcast. This episode features Kelly Johnson and special guest Eric Bandholz. Bandholz is the founder of Beardbrand. Beardbrand works to bring high-quality products to beardsmen. Eric was also on Shark Tank, where he did not get an offer from the sharks, but he did get a flattering beard rub from one of them. S4 Episode 35: 01/10/2023 Featuring Kelly Johnson with Special Guest Eric Bandholz Audio Credit Intro: Draw The Line Mastered by Connor Christian Follow Our Podcast: Instagram: @dailygrindpod https://www.instagram.com/dailygrindpod/ Twitter: @dailygrindpod https://www.twitter.com/dailygrindpod Podcast Website: https://direct.me/dailygrindpod Follow Our Special Guest: Website: https://www.beardbrand.com/ Instagram: @ericbandholz https://www.instagram.com/ericbandholz/ @beardbrand https://www.instagram.com/beardbrand/ Twitter: @bandholz https://twitter.com/bandholz @beardbrand https://twitter.com/Beardbrand --- Support this podcast: https://anchor.fm/dailygrindpod/support

Beardbrand founder Eric Bandholz, the host of "Ecommerce Conversations," looks back on his company's 2022 performance in detail and outlines (major) plans for 2023. It's impressive transparency to help all merchants — a must-listen.For an edited transcript with embedded audio, see:  https://pec-ly.com/?6mvLFor transcripts of all episodes with audio, see: https://www.practicalecommerce.com/tag/podcasts

In another very special episode of Beats, Beards & Brews, the gang reunites to discuss the 40th anniversary remaster version of KISS' 10th studio album Creatures of the Night. Released in 1982, the album is one of KISS' heaviest and a fan favorite. But how do Eric, Evan and Dan feel about it? Tune in to find out! KISS songs previewed during this episode include: "Creatures of the Night" "I Love It Loud" "War Machine" Later in the episode, Eric shares his thoughts on Beardbrand's updated Utility Oil product line and its Temple Smoke scent. Then the boys review two intriguing ales. Dan rates Raspberry Jam Bam by Inbound Brewco. Meanwhile, Evan and Eric review Strawberry Biscuit Ale by Southern Grist Brewing Co. brewed in collaboration with Hardee's.

A home garage or a table made from an old door are famous symbols of many successful brand's humble beginnings. But behind that symbol is often one bootstrapped entrepreneur with a wild vision.Our guest has firsthand experience on the demands of a “solo-preneur” and the critical undertaking of confronting your supply chain head-on!Eric Bandholz discusses how to build a business that works for your lifestyle, deciding whether to create products in-house or not, and the advice he has for other “solo-preneurs”. As Founder of Beardbrand, Eric has learned a thing or two about creating successful e-commerce brands with limited resources. —Guest Quote“I do love developing and formulating new products, just not in house. I don't think that's a core competency that we have. That's a decision that allowed us to grow rapidly as well, because we could have more of our brain energy go into marketing efforts, or just systems and processes efforts rather than being a shipping or manufacturing company.” - Eric Bandholz—Time Stamps *(1:31) Meet Eric*(2:58) All About Beardbrand*(8:20) Build a Business that works for YOU*(11:22) E-Commerce Conversations*(13:30) How Eric Uses the Supply Chain*(16:00) Segment 2: Challenges*(18:50) In-House or Outsource?*(21:53) Eric's advice for being a solo-preneur*(25:22) Segment 3: The Venting Couch*(29:30) Segment 4: Back to the Future*(32:25) Segment 5: Quick Hitters*(35:50) How to reach Eric—Sponsor:This podcast is powered by the team at Stord. Turn your supply chain into a competitive advantage. Go to Stord.com to learn more.—Links Connect with Eric Bandholz on LinkedInConnect with Alex Kent on LinkedinCheck out the Stord WebsiteCheck out the Beardbrand's WebsiteCheck out Eric's Podcast ‘Ecommerce Conversations'

In this episode, Will talked to Chris Savage, the co-founder & CEO of Wistia, the premier video marketing platform. Wistia allows you to upload, edit, market, and measure the impact of your videos - all in one place. Chris talked about Wistia's beginnings, and the many obstacles he and his co-founder had to push through, and he also gave a glimpse into Wistia's future.Listen to Chris talk about: What situation caused him to IGNORE the input of investors;How one customer can refocus your company's core;Why hiring for passion will always beat hiring for the experience;Why predicting the future is not about what but when;The importance of being an expert in your own company and having fun at the same time.Follow Chris on ⤵LinkedIn: https://www.linkedin.com/in/cjsavage Twitter: https://twitter.com/csavage Check out our previous episodes with startup founders ⤵Eric Bandholz from Beardbrand: https://www.youtube.com/watch?v=yDWb_L3eSlw Jonathan Kantor from Uncommon Golf: https://www.youtube.com/watch?v=V7P0ZcY-zl8 Kristen Carbone from Brilliantly: https://www.youtube.com/watch?v=xO-pk0hwDMs Listen to Road to CEO on these platforms ⤵YouTube: https://www.youtube.com/channel/UCf6bspLenzO4Kew0i9RFmaw/featured Spotify: https://open.spotify.com/show/0nucO6fi7V6HwEwVt6I8fo Apple Podcasts: https://podcasts.apple.com/us/podcast/road-to-ceo/id1581100300 Check our data-driven™ ad agency website: https://willmarlow.comBecome a Black Belt in data-driven marketing. 300+ lessons: https://royku.comFollow us on ⤵Facebook: https://www.facebook.com/WillMarlow LinkedIn: https://www.linkedin.com/in/will-marlow-llc-b395a8127/

Jim is joined by Beardbrand founder Eric Bandholz. Eric shares how he started a successful brand featured on Shark Tank with zero funding on core values such as freedom and hunger. TOPICS DISCUSSED IN TODAY'S EPISODE The seeds of a founder Why school can hold you back Community led growth Getting from Zero to One Using Reddit Getting on Shark Tank The gift of bootstrapping Diversifying products  Building a network  Resources: Ecommerce Conversations BeardBrand Jim Huffman website Jim's Twitter GrowthHit The Growth Marketer's Playbook   Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

Host Eric Bandholz's company, Beardbrand, recently completed a migration to Shopify 2.0 and a new premium theme, the fourth since its inception in 2013. Jenny Durre, Beardbrand's in-house designer, managed the entire 2.0 process — selecting the theme, customizing pages, streamlining the layout, and ultimately going live with the new version. She describes it all in this conversation.A condensed and edited (for clarity) transcript is at: https://pec-ly.com/?6jBh.  

Eric Bandholz was mocked, ridiculed, and told he wasn't allowed to grow facial hair while working as a financial advisor for Merrill Lynch. So, he quit his job and started a beard business. In 2012, Beardbrand was born, and the company has been providing educational and inspirational content to help men ‘Keep on Growing' ever since. Their grooming products for beard, hair, and skin, support a growing online community of 1.8M+ YouTube subscribers. I wanted to talk to Eric because he has built a business dedicated to serving men. So, who better to talk to about becoming a better man! In this episode, we discuss the difficulty of entrepreneurship as a dad, how your relationship with your wife evolves post-kids, and how to intentionally build a life that you love. Key Takeaways with Eric Bandholz Breaking through business burnout and plateaus. Looking in the mirror and loving the man staring back at you. How to live in the present, overcome adversity, and focus on what matters most with The Book of Reminders. How to live a more intentional life. Opening up about struggles with infertility. Balancing fatherhood and entrepreneurship. How your relationship with your wife changes once you're a Dad. What is your role as a husband/father in the first 18 months of parenthood? Carving out quality time with your kids. Understanding your role as a parent. Why there's no quick fix to improving your health. The importance of mental therapy. The Man Flow Yoga Members' Area - 7-Day FREE Trial Want on-demand yoga programs, workouts, tutorials & more? Visit ManFlowYoga.com/join and start your 7-day free trial today.  FREE 7-Day Beginner's Yoga for Men Challenge 15-Minute On-Demand Videos No flexibility, no yoga experience required. Noticeable results – feel better, stronger, and move better. BONUS ACCESS! Exclusive Members-Only workout: Head & Neck Essentials Routine Visit ManFlowYoga.com/7dc to start the challenge today! Connect with Dean Pohlman Facebook YouTube Instagram

Organic marketing takes time. Paid advertisement can break even, but loyal audiences are what bring profit.    This episode, Josh talks with Eric Bandholz, the founder of Beardbrand, on growing your business organically. 

#91 Ronnie Teja from Branzio Watches: Scale Your E-Commerce to 8 Figures with SEO Ronnie Tejais the Founder of Branzio Watches. With over 15 years of experience in digital marketing all around the world, Ronnie knows a thing or two about building marketing strategies, building a business, and perseverance. Tune in to hear Daniel and Ronnie discuss: ✔️ Ronnie's Path to E-Commerce ✔️ Discovering the Importance of SEO ✔️ Is SEO Worth the Time? ✔️ The Value of Email Marketing ✔️ Advice for Entrepreneurs Ronnie's Path to E-Commerce Ronnie is a ‘self-taught' digital marketer, leading online marketing strategies for businesses around the world. After moving to Canada, Ronnie harnessed his marketing skills in work for HSBC, BestBuy, and SoftwareKing. At 29 years old, Ronnie decided to invest his time in the watch market. Once he read that watch profit margins are ‘phenomenal' he jumped right in! “My focus from day one was to find the supply chain, the suppliers, the ops, and run a team that is far more efficient than I could be as an individual.” Branzio Watches hire leading watchmakers and designers from around the world. Ronnie's job is to harness global talent as efficiently as possible. “I'm a generalist who is surrounded by extremely capable specialists.” Discovering the Importance of SEO Ronnie learned all about SEO through networking. If you're in e-commerce, Ronnie highly recommends going to the yearly Chiang Mai SEO Conference in northern Thailand. “You will be surrounded by some of the best people around and the friendliest people who are happy to talk about SEO.” The Chiang Mai SEO conference is especially valuable in bringing together so many perspectives on SEO from different spaces in digital marketing. Ronnie's self-taught SEO knowledge was based entirely on Google Paid ads, but over the last 7 years, he's acquired several websites in the affiliate space. Learning about SEO in the affiliate space showed Ronnie what he needed to scale. Ronnie favors a holistic approach to SEO. Networking with digital marketers across industries to explore how different platforms present different opportunities for SEO. Is SEO Worth the Time? To put it simply: yes. You just need to be patient. Just as you need to have a paid strategy, a social media strategy, or an influencer strategy, you need an SEO strategy. And if you're worried about things taking too long? 4 years ago, Branzio Watches were getting 5000 visits per day, today they have around 2 million. And that's free organic traffic. That's a lot of revenue. If you want to be an entrepreneur, Ronnie advises, you need to think of the long-term. While prioritization varies from store to store, Ronnie says that paid ads, influencers, SEO, and email should be at the foundation of any e-commerce business. No one element of digital marketing (such as paid ads) is a get-rich-quick solution. A lucrative marketing strategy uses multiple channels. And it takes time. The Value of Email Marketing “Email is basically like free sales.” Like Daniel, Ronnie is in love with Klaviyo. He's even on their customer advisory board. 12% - 13% of total store revenue in Branzio Watches comes from email. “So always keep an eye on how to grow your email list.” A fantastic way to do that is through a quiz. If you're looking for an example of what a great Shop Quiz looks like, Ronnie recommends checking out Beardbrand. Their quiz recruits 600 - 1000 subscribers a week. Advice for Entrepreneurs “Perseverance, man, you need to persevere, don't give up.” Ronnie says that he truly found focus last year. He gave up drinking, started waking up at 5 am, and his life changed. He doesn't work 80 hours, he works a normal 30 - 35 hours a week, but his efficiency has skyrocketed. Ronnie isn't a fan of the “100 hour working week” hustle culture. Ronnie advises that people often make the mistake of thinking that if they follow one golden rule they'll get there. Everyone is different. Most entrepreneurs have two of three qualities: They're very passionate about their idea. They're in the right place at the right time. They put in years of work. If you're truly passionate about your idea, you'll see it through to the end. Check out Branzio Watches and follow Ronnie on LinkedIn for more great e-commerce advice. Thank you for listening! We come out with new episodes every Thursday, stay tuned! Follow Daniel Budai: Daniel's LinkedIn Daniel's Facebook

In today's episode, Eric talks about the origins of Beardbrand, challenges he's faced, and the importance of family and freedom — check out today's episode of Road to CEO:

Today we're asking Eric to take his brand hat off and put his customer hat on. Here's what we talked about today: Why Eric hates Amazon  Why testing everything can rob customers of the experiences they are looking for Why Eric values bundles and professional recommendations Choice is not always a customer's friend  Why Eric values control too much to put things on subscription  Coffee is his ritual and is the one product he prefers on subscription  Eric believes that reordering should be so easy that subscription becomes irrelevant   Connection is important in establishing his brand loyalty Brands mentioned in this episode: Amazon  BSW USA  Fringe Sport  Onyx Coffee Labs  Rowing Blazers  Tracksmith  Nudie Jeans  Apple  Pit Vipers  Ronin Factory 

Now that you've gotten your most loyal and interested customers to sign up for your SMS program, it's time to show them what your brand can really offer. Get to know your consumers Take that personal touch SMS allows you to the next level, and show your shoppers how much they, individually, matter to you. Get to know them, not their buying habits or their order history, but who they are.  Reply to any SMS inquiries with their first name, without asking for it in the interaction. You have it on file, put it to use. Eventually you will begin to remember them naturally. Engage them in small talk, such as asking them about how they use your product, and remember to bring it up in later engagements, such as offers for those specific interests. Show that you remember them, and that they made an impact on you Know your product inside and out. You are the final level of customer service, the pinnacle of what your brand offers, and if you don't know the product, then your customer won't trust you Believe in your core brand mission and what you do. The highest quality service has the highest quality expectations, and SMS interactions are no place for you to be lackluster and disengaged. Follow the most basic rule of both customer service and human behaviour; treat them like you would want to be treated At the end of the day, your customers aren't just a set of data points, or profit margins, or conversion rates; they're people, with their own cares, concerns and presumptions, and it's incredibly important not to lose sight of that. Be interested in them, be patient with them and be available for them, and they will never forget your brand. If you'd like to check out Beardbrand's SMS membership and talk to Sylvester, just text STYLE 512-879-3297 Our Sponsors https://www.omnisend.com/rolledup/ (Omnisend) - https://getshogun.com/ (Shogun) - https://www.shipbob.com/rolledup (ShipBob) - https://gorgias.grsm.io/pitstop (Gorgias)

You may be ready to connect with your customers via SMS, says Beardbrand's Sly Castillo, but does your store or site reflect that? Are you really offering the most you can for your membership program? The best way to turn visitors into subscribers is to make the choice and process as easy and enticing as possible. Promote your opt-in text membership as frequently as you can without overstating your case. Have your SMS number, and the basic steps for subscribing and cancelling, clearly posted on your most active pages. Link the promo, banner or copy the number appears in to a page that clearly details membership benefits and agreements. Much more important though, is to not be satisfied at just wooing customers with membership features, such as special offers, tips & tricks, in-depth tutorials or sneak peaks of new products and services.  Design a membership experience that is beyond your customer's expectation  Make every membership engagement post sign-up personal, casually-intimate and as one-on-one as possible to ensure memorable and lasting connections Offer a place for your customers to belong, a way for them to bond with each other through your brand and products, and let them feel apart of your success Invest the time and attention and turn your SMS membership strategy into more than just another brand account for customers to sign up to. Make it a value added factor not just for their shopping experience but for their lives, and they will return again and again. If you'd like to check out Beardbrand's SMS membership and talk to Sylvester, just text STYLE 512-879-3297 Our Sponsors https://www.omnisend.com/rolledup/ (Omnisend) - https://getshogun.com/ (Shogun) - https://www.shipbob.com/rolledup (ShipBob) - https://gorgias.grsm.io/pitstop (Gorgias)

Despite being very common for personal use, SMS outreach for connecting consumers with business remains under-utilized, often misunderstood and an infrequently-turned to tool for customer engagement. Although an incredibly cost effective option, most businesses fail to see the true potential for consumer outreach.  Beardbrand is not such a company, says Castillo, and your brand shouldn't be either. Measuring Up The biggest problem most companies have with using SMS is not knowing how to measure the response. Text messages led to very different behaviour from customers than emails do, and if you gauge their effectiveness by the metrics of another medium, like email, you'll be completely lost. Look at connection per week and per month rates, NOT conversion to sale rates.  This may seem counter-intuitive, since your ultimate goal is to improve profits, but the real power of SMS is to engage customers on a more intimate, personal level, humanizing your brand.  Consider everything you send your customers through SMS as purely Value Added: Give them a sneak peak of new products or brand news Grant early access to trial products Provide tutorials, guidance and advice about using your products The more you generate those Connections, letting customers interact with your company for reasons aside from buying your product, the more you will enjoy both high-consumer trust & loyalty to your product and brand. Our Sponsors https://www.omnisend.com/rolledup/ (Omnisend) - https://getshogun.com/ (Shogun) - https://www.shipbob.com/rolledup (ShipBob) - https://gorgias.grsm.io/pitstop (Gorgias)

Eric Bandholz is the Co-founder and CEO of Beardbrand, a community and direct-to-consumer business with a mission to make men awesome. Eric and his team work to break down the negative stereotypes that surround bearded men through Beardbrand's blog, YouTube videos, and line of highly versatile grooming products. In 2014, Eric represented the brand on Shark Tank, launching Beardbrand to national recognition. Since then, the company has been featured by GQ, Men's Health, Forbes, and more. In this episode… When Eric Bandholz created Beardbrand in 2012, he had one mission: to make men feel awesome. Since then, he has built a community of like-minded beardsmen, launched a successful line of grooming products, and, most recently, opened a brick-and-mortar barbershop. So, how does he manage to expand his business while still maintaining that original mission? According to Eric, it's all about staying true to your core values. As a strong believer in stoicism, he has learned to relinquish control and focus on freedom instead. As he says, this value is a driving force in every interaction, development, and venture he has within Beardbrand. By leading with his core values, Eric has created a brand that not only achieved his mission, but exceeded it.  On this episode of the eCommerce Profits Podcast, Joshua Chin talks with Eric Bandholz, the Co-founder and CEO of Beardbrand, about the mission and values behind his successful brand. Eric discusses the role stoicism has played in his entrepreneurial journey, his vision for Beardbrand's expansion, and why selling your company may not be the best option in the long run. Stay tuned!

So you've managed to get your customers to hand over their SMS numbers, what now? How do you take full advantage and use to get the most out of their interest and contact information in a way that doesn't feel like you're spamming the customers with needless and unwanted messages and offers? Look to industry leaders and how they handle their SMS collections, says our own host of Pitstop and Rolled Up Podcasts, Lucas Walker. Beardbrand has created a mostly interactive SMS based system, in which the customer is just as much a force for activity and engagement over messaging as the store itself is. Customers can text to opt-in to special programs, upcoming offers, alerts about new products, as well as use the service to ask item and product related questions, or even inquire about the right products for them, while offering tailor made exclusives they can find no where else.  With every interaction the customer engages in, your brand receives more information you can use to specify your outreach to those customers, via SMS Collection segmenting. By segmenting your SMS opted-in consumers based on the information they give you, be it their buying habits, or the kind topics and items they have questions about, or even separating them by location, you can not only tailor your content to them in the most effective manner, which will result in further engagement with your store, but can avoid accidentally annoying them, or worse, costing them money. A service where clients can text you questions is great for outreach, but if you offer this to foreign customers, who may be charged extra for international texting, then you may instead drive them away.  Correctly implemented to avoid these issues, such as through Omnisend's easy-start SMS marketing programs, and incredibly helpful monitoring options, you can segment your SMS collection to get the most effectiveness from your outreach campaign, while further feeding the cycle of customer engagement to sale to customer engagement to sale, and avoid over-investing your time and resources in toxic or lost clients, while refocusing and maintaining your healthier lists. Get the latest from Lucas and everyone at Rolled Up Podcasts at our new home for everything e-commerce, RolledUp.io Our Sponsors https://www.omnisend.com/rolledup/ (Omnisend) - https://getshogun.com/ (Shogun) - https://www.shipbob.com/rolledup (ShipBob) - https://gorgias.grsm.io/pitstop (Gorgias)

In this episode, I interview Eric Bandholz, founder of Beardbrand.com. We talk about how he started the company, lessons he's learned as an entrepreneur, and the strategies he's used to turn Beardbrand into a 7-figure business. https://www.chasepotential.com/EricBandholz

Eric Bandholz, co-founder of Beardbrand, joins me to talk about choosing profitability and finding the right balance between running lean and growing your business. That's not to say that capital is a bad thing, but you do give up freedom to do things when investors need to get paid. That can include things like growing a YouTube channel to over 1M views, leaving Amazon, and opening a barbershop during a pandemic. But no matter what you do, you'll get critical feedback, but none of that matter if they aren't stakeholders in your business. Lastly, we discuss how to compete against the behemoth's like Amazon by doing things like opening a barbershop to sell online. Tactical insights from this episode. Profitability and focus prevents you from deploying asinine ideas, and gives you a sustainable business model Have one value proposition per year. For Beardbrand, this is helping customer avoid scent confusion. Investing in content that educates customers as a product differentiator SponsorsThank you to Shogun for sponsoring the Rolled Up Podcast Network. Nomad increased page speed, resulting in a 25% increase in conversions, a 15.6% reduction in their bounce rate, and most importantly made 25% more per sale when switching to https://getshogun.com/frontend/nomad-case-study (Shogun Frontend).

In this episode of The Exit, founder of Beardbrand, Eric Bandholz, ruminates on how he went from growing a beard to growing a business. It may seem unbelievable, but the whole concept stemmed from what he deemed a silly job requirement earlier in his career. -- The Exit - Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You'll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many.To listen to the podcast or get daily listing updates, click on https://flippa.com/the-exit-podcast/

Beards, Carpets, Advertising & entrepreneur competitions- some people are just wired to run businesses.  Jeremy is the guy who on his second day of college knew it was not for him- so he split off and started his first business.  Since then he has started several more businesses and continues to thrive. Jeremy's Businesses-Zerorez Spokane- https://www.zerorezspokane.com/Beardbrand- https://www.beardbrand.com/The Woodshop- https://www.thewoodshopnw.com/Connect with JeremyInstagram- https://www.instagram.com/jeremyemcgee/ Socks & Soul Contact InformationFacebook- @socksandsoulpodcastOnline- socksandsoul.comEmail- host@socksandsoul.com

Eric Bandholz talks about Beardbrand, presenting on Shark Tank, politics, and how he changed up his hiring to create a more independent and creative work environment. Eric also shares some of his thoughts on stoicism along with some of the struggles both he and his wife have faced in pursuit of building a family. This episode is a great look at creating positive work culture and building a life you can be proud to live.    Highlighted Quotes “Stoic Mindset” I tend to have a Buddhist-Stoic mindset for a lot of things... there is going to be suffering it's just part of humanity and it is part of life.one of the things that I have seen is that you are dealt the problems that you are capable of solving them. If you aren't capable of solving them, you wouldn't have them. That has encouraged me to find bigger problems because I feel that I can certainly solve bigger problems that I'm currently facing right now. You should want to have those problems and those challenges in life. “Core Values” We look at our core values as a triangle of Freedom, Honor and Trust. what happens is if you have too much freedom… then what happens is your trust and your hunger go down. So it's something that you want to have balanced... again perhaps too much hunger or too much drive and you end up working 80 hours a week and you are losing your freedom, and maybe you are eroding trust as well as you walk over your teammates so like balance has been a big thing for us. Resources/Mentions: Book The Obstacle Is The Way - Ryan Holiday  Book of Reminders Company Beardbrand Episode Shark Tank Episode  Guest Links: Beardbrand Eric Twitter Eric Instagram  Eric Linkedin Podcast Links: Instagram: @Hopestrategy  Facebook: @hopestrategy  Twitter: @thehopestrategy Youtube The Hope Strategy 

Eric Bandholz is the founder of Beardbrand and the host of eCommerce Conversations Podcast.Links MentionedTheBKShow.com — Find All Episode Notes HereBeardbrand.comFollow Eric on TwittereCommerce Conversations PodcastJoin The BK Show's newsletterFollow The BK Show on FacebookFollow The BK Show on InstagramSubscribe to The BK Show YouTube ChannelNever miss an episodeSubscribe wherever you get your podcastsJoin The BK Show's newsletterHelp the showLeave a reviewSubscribe wherever you get your podcastsWhat's Ben up to?Follow Ben on InstagramFollow Ben on TwitterApply to work with Ben to grow your business.

Gentlemen, welcome to a NEW episode of the Alpha M Podcast. In this episode, I sat down with Eric Bandholz from Beardbrand to discuss business, life and self improvement.In this interview we spoke about:Starting Beardbrand.com on less than $100Why taking on investment isn't always the best decision for your businessEric's own personal experience with managing business partners (the good AND the bad!)The hiring process - when do you know it's time to hire someone?The many business ideas that Eric had that failed, and what he learntWhy Aaron envies Eric on how he balances work with living life on his own termsThe experience of launching Beardbrand products in retailers such as Nordstrom, Target and more.Eric's top tips to build your business and improve your life...I really enjoyed this episode, it's always fun chatting with Eric especially about business.Sit back, relax, and enjoy this episode!Have a guest you want me to interview? Hit me up on social media.DON'T FORGET - If you're looking for the highest quality sunglasses without a premium price tag, check out www.enemy.com - I started ENEMY to solve a simple problem, to offer badass, premium sunglasses without the huge $300 price tag we're all expected to pay.Get yourself a pair today, and use code: PODCAST10 for 10% off.Enjoy the episode gentlemen. See acast.com/privacy for privacy and opt-out information.