Podcast appearances and mentions of christina garnett

In this episode, we are delighted to welcome back Christina Garnett, a fractional chief customer officer and CX strategist, who shares her insights on the evolving landscape of marketing and customer experience. With her extensive background in community-building and emotional intelligence, Christina discusses the importance of authenticity in a world increasingly influenced by AI and automation.Learn About...- The Human Connection in Marketing: Discover how the push for authenticity and emotional intelligence is becoming more vital as brands navigate the complexities of AI and technology.- Building Community: Christina emphasizes the significance of fostering genuine connections within teams and with customers, highlighting how these relationships can drive loyalty and enhance the overall customer experience.- The Role of Emotional Metrics: Explore why shifting focus from traditional quantitative metrics to emotional engagement metrics can lead to deeper insights and better customer relationships.- Overcoming Imposter Syndrome: Christina shares her personal journey of writing her upcoming book, revealing how community support played a crucial role in overcoming self-doubt.- Strategies for Mid-Career Marketers: Learn actionable tips on how to gain buy-in for innovative strategies by aligning your ideas with the goals and values of your organization.Our Guest...Christina Garnett is a renowned fractional chief customer officer, CX strategist, and communications advisor who specializes in creating impactful customer experiences. With her upcoming book, "Transforming Customer Brand Relationships," set to release in September, Christina is dedicated to helping brands build meaningful connections through empathy and emotional intelligence.Check out her last episode with us - 71! HERE~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 173, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **

In this special “Oh Snap, Guess What I Saw” edition of Just Press Record, Matt Zeigler welcomes back writer and thinker Eric Markowitz for a deep reflection on resilience, longevity, and the power of being unapologetically human in a digital age. Centered around a powerful clip from Christina Garnett and Vic Ruggiero, the conversation unpacks how meaningful connection—whether in business, creativity, or content creation—can help individuals and organizations outlast in a short-term obsessed world.

Seven standout moments from Just Press Record's first year, curated by host Matt Zeigler. Starting with the power of small acts over institutional loyalty, moving through engaging conversations about artistic co-creation, personal change, balancing structure with spontaneity, authentic relationship building, and ending with a powerful lesson on being present that will hit you like a lightning bolt... Each clip celebrates the show's core mission: showing you how to play more deeply with your networks of both ideas and people. As my Cultish Creative blog turns 7 years old, these moments showcase why connecting with others in meaningful ways, and, taking the time to reflect on those interactions, matters more than ever. Watch the full breakdown with timestamps for each featured guest: Ben Hunt & Paul Millerd on Make, Protect, Teach Dave Nadig & Angie Colee on co-creation Julia Carreon & Hal Hershfield on personal change Josh Spector & Dennis Moseley-Williams on balancing structure and spontaneity Vic Ruggiero & Christina Garnett on authentic connection Kara Brookins & Rusty Guinn on showing up for others Sean DeLaney & Mark McCartney on being present

When people in the know hear the word “community,” they think of Christina Garnett.But Christina didn't always start out specifically working in community; her turning point in her personal branding journey was a specific tweet in December 2020:"If you have less than a 1,000 followers and work in marketing in some capacity, introduce yourself to Marketing Twitter.Say hi, tell us about yourself, and what you like to tweet about. Make friends." You'll hear us talk about that tweet a lot in this week's episode, and how it wound up changing her life and impacting her professional career in great ways. We also discuss what she was doing leading up to the fateful tweet, what she did with it, and how she has weighed her options since–including starting her own business as a fractional CCO (Chief Community Officer/Chief Care Officer) and advisor, helping companies foster better communication with their communities in all sorts of ways. Listen and learn:Community as a response to COVID-era isolationThe TweetWhy it hitNot overthinking itContinuing to keep it realHaters gonna hatePre-Tweet careerPandemic Medium articleBurnout, vulnerability, reaching out and getting knownWhy people wanted herBeing a connectorData driven strategyThe voice of the communityParasocial relationships with brands, and how personal brands come into play with solidifying that relationshipDeciding not to become an influencerCreating her own job titleWhat drives ChristinaWhy companies need communityWhat Christina specifically brings to the tableThe personal and the professionalFind Christina:TwitterLinkedIn❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

In this episode, I had the pleasure of bringing together two fascinating guests: Christina Garnett, a fractional chief customer officer, and Victor Ruggiero, a musician from the ska-punk band The Slackers. Our conversation covered a wide range of topics, from the challenges of maintaining a long-term music career to the importance of authenticity in building community and connecting with fans. We explored how both the music industry and tech world grapple with burnout, creativity, and the struggle to remain genuine in an increasingly commodified landscape. Christina offered valuable insights on leveraging social media to engage with audiences, while Victor shared entertaining stories from his decades in the music scene. Throughout the discussion, we uncovered surprising parallels between building fan bases in music and cultivating customer relationships in business, ultimately highlighting the universal importance of human connection and inspiration across different fields.

In the latest episode of "The Anonymous Marketer," host Kirsti Lang addresses a question from an anonymous marketer: “Fractional work seems to be on the rise, especially in marketing. I'd love to know about this kind of work and how to get into it. Is it a trend that's going to last?” To provide expert insights, Kirsti invites Christina Garnett, a seasoned marketing professional and founder of Pocket CCO, to discuss the nuances of fractional marketing roles.Christina explains that fractional roles involve dedicating a portion of one's time to multiple companies, often at a leadership level, offering strategic insights and execution capabilities. This approach allows companies to access high-level expertise without the need for full-time hires, particularly beneficial in times of economic uncertainty. She emphasizes that this trend is here to stay, driven by the need for companies to maintain operations efficiently despite budget constraints.The episode also dives into the practicalities of succeeding in fractional roles. Christina shares strategies for effective context switching, such as deeply understanding each company's mission and staying organized with detailed workflows. She encourages professionals to write their dream job descriptions to clarify their goals and leverage their strengths in the market. For those interested in transitioning to fractional work, Christina's advice and personal experiences offer invaluable guidance on navigating this evolving career path.

Dive into an engaging conversation with social media maven Christina Garnett on this week's episode of the Free Dive Podcast. From her roots as an English major and math teacher to her ascent as a top-tier marketing strategist, Christina shares her unique journey into the world of social media and community building. Discover the secrets behind her authentic online persona, her innovative approach to marketing at HubSpot, and her latest venture, Pocket CCO. Plus, don't miss her insights on the future of social media and the rising importance of human connection in the AI age. Whether you're a marketer, a Hokie fan, or just curious about the ever-evolving digital landscape, this episode is a must-listen!Topics Covered:The importance of authenticity in digital campaignsThe role of the Hokie Bird in Virginia Tech cultureChristina's journey from social media to senior marketing at HubSpotChallenges and strategies for small business owners during the pandemicTips for new marketers entering the fieldEmerging trends to watch for in the coming yearFollow Christina Garnett:Twitter: @ThatChristinaGLinkedIn: Christina GarnettAdditional Links:Pocket CCOHubSpot AcademyVirginia Tech HokiesLet's connect! Send us a message and say hi. It's the end!No it's not! There's more. There's always more. Every Tuesday at 5AM EST we release new audio and video episodes. Come find us!But wait, there's more! Explore a wealth of tips, tricks, and insights on our various social channels:

In this adventure, we are joined by Christina Garnett, an expert in customer service strategy and community engagement.Episode Summary:Introduction: Kevin Dean kicks off Season 2 with a warm welcome and introduces the guest, Christina Garnett.Interview: Christina Garnett shares her extensive knowledge and experience in the customer service industry. The conversation delves into effective strategies for building strong customer relationships and enhancing community engagement.Key Takeaways:Self-Improvement and Business Growth: People who intentionally work on themselves also see growth in their business.Process and Performance: Average performers can succeed when working within an excellent process.Objection Resolution: Resolving objections is always better than overcoming objections.Questions That Care: Ask "questions that care" to further discover needs in a sales context.Truthfulness: Getting truthful is the first step in building genuine customer relationships.Tune in to gain actionable insights and learn from Christina Garnett's expertise in this engaging episode of Swimming with Sharks: Customer Ops Unplugged!

Where do you go to mine digital marketing gold? How about Charlotte, NC - the place where the gold rush started? Listen in as Barbara Rozgonyi, a fractional CMO and CEO of CoryWest Media, shares insights from DigiMarCon Southeast Atlantic in Charlotte where she presented "PR in the Digital Age: How to Amplify Your Brand's Voice Through Integrated Marketing."You'll learn how to shift your perception of marketing from a cost center to a revenue generator by mastering the latest, and best, strategies for branding, customer experience, sustainability, and AI.  DigiMarCon's speaker lineup was exceptional, including Fernando Angulo, Austin Armstrong, Sunny Dublick, Christina Garnett, EMBA, Jedediah Jenk, Nisha Kashyap, Beth Magee, Lorenzo Morales, Julie Murphy, Chad Petersen, Barbara Rozgonyi, Michael Tucker, and Dennis Yu. This episode is packed with insights that will make your marketing shine like gold!!Barbara RozgonyiFounder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote SpeakerTop PR BloggerPodcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

In this Marketing Over Coffee: Learn why every company needs a CCO, even if it’s fractional, life after Hubspot and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Starting as a fan of Hubspot and then being hired to grow the fandom there Finding the Customer Love Language […] The post Christina Garnett talks Chief Customer Officer! appeared first on Marketing Over Coffee Marketing Podcast.

Summary: Follow Christina Garnett, sole proprietor of Pocket CCO, who struggled to reconcile the contradictions between how the world really was and how it could be until a pair of benevolent teachers showed her that books weren't just sources of knowledge, but gateways to other worlds – safe havens where one could seek refuge and solace. Newsletter: Get new episodes of Marketing Under The Influence delivered to your email inbox and stick around for exclusive behind-the-scenes content by signing up for the newsletter. Subscribe today!Dedication: There is no Marketing Under The Influence without the Creator Kitchen. If you have an idea or voice inside you screaming to get let out and would benefit from the support of talented creative people across a broad spectrum of fields who'll push you creatively, I encourage you to apply to the Creator Kitchen.Citations and references:Reality Status: Escapism by Christina GarnettAlice In Wonderland by Lewis CarrollCoraline by Neil GaimanRoald DahlPocketCCO — to work with ChristinaCredits: Narration: Ronnie HigginsExecutive producer: Ronnie HigginsProduction coordinator: Alex BleekerMusic and SFX licensing from: Musicbed, Freesound.orgMusic by: Sunshine Recorder “Petite Suite II. Cortège” and Wave System “Feel You Next To Me”Edited with: Final Cut ProDistributed by: Transistor.fm

Christina Garnett, founder of Pocket CCO, joins the show to talk about how brands can craft better customer experiences from top to bottom. Alongside this, Jordan and Christina examine the second-order effects of layoffs on customers.Check Pocket CCO here: https://www.pocketcco.com/Christina's LinkedIn: https://www.linkedin.com/in/christinamgarnett/Christina's X: https://twitter.com/ThatChristinaGJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system

Christina Garnett, Principal Marketing Manager of Offline Community and Advocacy at HubSpot, shares her hierarchy fo customer delight. Download the free powerups cheatsheet: https://marketingpowerups.com/048

In this episode of The Anonymous Marketer, host Kirsti Lang welcomes Christina Garnett from HubSpot to explore the power of turning customers into fans. Christina emphasizes that word of mouth remains a timeless marketing strategy, unaffected by technological advancements or trends.Kirsti, taking over as the new host, dives into the topic with enthusiasm, discussing the significance of building a community around a brand. Christina, an expert in community building and customer marketing, shares insights on why fans are crucial for a brand's growth. She explains that fans are not just customers; they are advocates who actively promote and defend the brand in various online platforms, adding a layer of trust and authenticity that brands alone cannot achieve.The conversation then shifts to practical strategies for cultivating fans. Christina advises focusing on the customer experience, ensuring that every interaction, from sales to support, is respectful and engaging. She stresses the importance of consistent care and attention, not just during renewal periods but throughout the customer journey. By meeting and exceeding customer expectations, brands can transform satisfied customers into loyal fans.

Christina Garnett, Principal Marketing Manager, Offline Community and Advocacy, joins Amanda Ma, CEO of Innovate Marketing Group, to discuss 2023 marketing trends and what's new for HubSpot. Listen Now on EventUp! Award-winning community builder and advocacy strategist Christina Garnett uses audience intelligence and social listening to learn more about audiences and determine needs and behaviors. Her work serves to help brands better connect with their current customers, potential customers, and fans. Christina is featured in HubSpot Academy's Social Media Certification course and social listening courses, Semrush Academy's social listening course, and is a partner for On Deck's Community Builder Program, teaching a module on advocacy as a community growth lever. She has been a speaker for events like the Cannes Lions International Festival of Creativity (Hubilo-BizBash), INBOUND, Digital Summit, Social Fresh, Adapted Digital Media Summit, and MnSearch Summit. You can also find her featured in HubSpot, Social Insider, and Talkwalker ebooks and articles in Adweek, The Next Web, and Meltwater.

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT  CHRISTINA GARNETTAward-winning community builder and advocacy strategist Christina Garnett uses audience intelligence and social listening to learn more about audiences and determine needs and behaviors. Her work serves to help brands better connect with their current customers, potential customers, and fans.Christina is featured in HubSpot Academy's Social Media Certification course and social listening courses, Semrush Academy's social listening course, and is a partner for On Deck's Community Builder Program, teaching a module on advocacy as a community growth lever. She has been a speaker for events like the Cannes Lions International Festival of Creativity (Hubilo-BizBash), INBOUND, Digital Summit, Social Fresh, Adapted Digital Media Summit, and MnSearch Summit. You can also find her featured in HubSpot, Social Insider, and Talkwalker ebooks and articles in Adweek, The Next Web, and Meltwater.She is the Principal Marketing Manager - Offline Community & Advocacy @t HubSpotYou can follow Christina on Twitter (@ThatChristinaG) or on LinkedIn (https://www.linkedin.com/in/christinamgarnett/) ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor)Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

Welcome to Community Life! Here we talk with the community experts about their lives, and today our guest is Christina Garnett, an Award-Winning Advocacy Strategist, a data nerd, a great adventurer, a thought leader with thousands of followers within social media, a Community Club mentor, and an art lover

Christina Garnett is the Principal Marketing Manager of Offline Community and Advocacy at HubSpot and she's opening the playbook on community building.Join Daniel and Christina for this Talkwalker virtual event, where Christina unpacks her 2023 strategy for building engaged communities and how to bridge the gaps between brand and consumer - all signal, no fluff.Follow Christina:LinkedIn: linkedin.com/in/christinamgarnettTwitter: https://twitter.com/ThatChristinaGKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketingSign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro07:40 The HubSpot Mission09:07 Black Friday Conversations That Hit Different12:19 How Christina Thinks About Community13:43 Staying Close To Our People17:46 Creating Touchpoints Of Connection22:56 Thinking In The Comments25:12 The Two-Beer Buzz32:16 The Difference Between Targeting And Community45:33 Tracking User Culture

Today's episode is a conversation between Jeremy and Christina Garnett of HubSpot who is an expert at helping brands and people connect with their audience and build community. Together they discuss what building community means, how to get started (Christina offers lots of tips), the importance of intent, some of the challenges that marketers face when trying to build community, why colleges need to involve their current students and alumni more in community building (and how to do that), plus a lot more!This episode is brought to you by Gecko - a student engagement platform offering multiple modules to help institutions better engage with students and lighten the load for their staff.Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

Christina Garnett is in charge of community and advocacy at HubSpot, a CRM platform that's designed to help companies grow better. As a community builder and advocacy strategist, Christina is an expert at audience research on social, native searching, social listening, and being receptive to feedback both good and bad. By truly listening to users on a variety of channels, HubSpot continues to improve and grow a stronger community. 0:00 Intro 1:20 Conversation with Christina 5:38 Role at HubSpot 9:02 Audience research 13:10 Social listening between channels 16:12 Accounting for dark social 17:50 Shifts in sentiment 20:25 Outcome of audience research 22:30 Advice 27:30 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Christina: | Twitter | LinkedIn | HubSpotFollow Brett:| Twitter | LinkedIn 

Christina Garnett is the Senior Marketing Manager, Offline Community and Advocacy at HubSpot. She was instrumental in launching their HubFans advocacy program, which now has over 27,000 members, as well as their Revenue Council for executive advocacy and HubFans council for top advocates. If you're planning to launch an advocacy community, this interview is a...

According to SocialToaster, on average, brands generate a 650% ROI for every dollar invested in influencer and advocacy marketing. Yet, the reality is, most brands aren't leveraging customer advocacy, and those that are, aren't tracking it. That sounds like a terrific revenue opportunity for marketing agencies. What exactly is customer advocacy, and more importantly, how do we do it well, in such a way that we'll actually deliver ROI for our clients? That's exactly what Christina Garnett is going to talk to us about. Christina uses audience intelligence and social listening to learn more about audiences to determine needs, behaviors, and more. As an advocacy strategist and community builder for HubSpot, her work serves to help brands better connect with their current customers, potential customers, and fans, and drive actual revenue. Agency Accelerated host Stephanie Liu will ask Christina: ✴️  What does customer advocacy mean today ✴️  Why customer delight is important ✴️  How to prove ROI with customer advocacy Think of it as your fun – and free! – consultation for your agency. Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

In today's episode, Allan and Lauren talk with Christina Garnett, Senior Marketing Manager, Offline Community and Advocacy at HubSpot. Christina dives into retention in the context of community management and customer advocacy. How do you define retention in this context? What do a community and the flywheel have in common? How do you measure the value of community? How do other metrics, like Net Promoter Score, help measure retention? What other factors should you consider when measuring retention month over month? “I like to compare an ideal community to a Target store. You go in for one thing, and as soon as I go in I see all these things I get to engage with, people I get to tak to, and events I get to participate in. They continue to gravitate and grab all the value that's there.” If you love learning about metrics, you'll love MetricHQ, Klipfolio's online resource for all-things metrics and KPIs: https://www.klipfolio.com/metrics/. Metrics mentioned in this episode:Retention: https://www.klipfolio.com/metrics/saas/customer-retention-rate Net Promoter Score: https://www.klipfolio.com/metrics/product-management/net-promotor-score-nps 

Community builder and advocacy strategist, Christina Garnett, uses audience intelligence and social listening to learn more about audiences to determine needs, behaviors, and more. Her work serves to help brands better connect with their current customers, potential customers, and fans.In our conversation you will learn:- How to foster organic relationships and connections with your audience- How to nurture your audience into a customer base- What does an audience-to-customer journey look like?- What you can do to get out of your own wayBio: Christina is featured in HubSpot Academy's Social Media certification course as well as their separate course on social listening. She is a partner for On Deck's Community Builder Program, teaching a module on advocacy as a community growth lever. She has been a speaker for national events like INBOUND19, Social Fresh 2021, Adapted Digital Media Summit, and local events for the Virginia SBDC. You can also find her featured in ebooks by HubSpot, Social Insider, and Talkwalker, and articles in The Next Web, Adweek, and Meltwater.

In this episode, I sit down with Christina Garnett, Senior Marketing Manager, Offline Community & Advocacy at Hubspot. We talk about scaling a community from startup to IPO, how to maintain engagement quality and the basic makeup of a customer advisory board that feeds company growth. Christina and I also talk about #MarketingTwitter and our thresholds for hitting that block button. Timestamps:01:44 - When do you block on Twitter?05:04 - How does community scale with a business?11:57 - What does the make up of a customer advisory board look like? 16:56 - Finding the right balance between automation and humanity. 25:08 - How can you scale a community without sacrificing quality?28:07 - Do you need dedicated managers for each micro community?31:27 - Incentivising community members to act as your champions.34:42 - Our love of hoodies.38:53 - What's one thing you can do this week to improve your community member experience? You can follow Christina on Twitter here.And on LinkedIn here.Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.

The power of community emerges when companies embrace the directional relationship members form not just with their brand, but with other members.  In this episode, Christina Garnett, senior marketing manager for offline community and advocacy at HubSpot, joins David to talk about the magic of tapping into common passions and making your fans the hero of the story. ---Show Notes2:21  Community vs. Audience4:47  The Road to HubSpot8:59  Gleaning Community Insights from Gary V11:54  Bored Ape's Country Club13:59  The HubFans Community 15:20  The Hierarchy of Community Needs18:44  Showing Raw Emotions24:29  Categorizing and Rewarding HubSpot Fans27:38  HubSpot Inbound Correspondents31:48  Turning Internal Needs into External Opportunities35:26  Bringing Your Fans Closer39:41  Magic of Social Listening43:14  The Little Moments That Matter44:14  Ask Your Fans What They Want-----For more about topics covered in this episode:HubSpot CRM PlatformHubFans: HubSpot's Advocacy ProgramChristina's Hierarchy of Community NeedsConnect with Christina on Twitter

On this episode of The DEB Show, host Debra Eckerling speaks with Christina Garnett, Christine Gritmon, and Dorien Morin-van Dam about Community Management.    Christina Garnett is Senior Marketing Manager, Offline Community & Advocacy, HubSpot; Christine Gritmon is Senior Editor, Social Media Pulse, Agorapulse & Host, #ChatAboutBrand; and Dorien Morin-van Dam is an Organic Social Media Strategist, More In Media, and Community Manager, Social Media Pro.   The group discusses how social media - and communities - have evolved, the future of social (including Web3), and so much more.   Note: This episode of The DEB Show was taped the day before International Women's Day. 

Managing a community of millions of people is no small feat and requires a selfless and deeply customer-centric mentality. With that in mind, we're honored to be joined by the Senior Marketing Manager of Hubspot, Christina Garnett, who is an advocacy strategist and focuses on community building using audience intelligence and social listening to learn more about audiences.

#The Community-Led Growth Show - Episode 10 w/ Christina Garnett, Senior Marketing Manager, Offline Community & Advocacy at Hubspot. Christina Garnett shares her non-traditional background, leading her to community marketing. She shares why she wanted to be a community builder at a company she loves, HubSpot. HubFans, their newly launched community and advocacy program, was built by Christina to allow people to "choose their own adventure" with regards to how they interact with HubSpot. They have a tiered member structure, providing unique opportunities to each group. HubSpot has people who already talk about them regularly, so a core tenant of the HubFans program is to make everyone feel special. She breaks down their challenges gamified experience within the HubFans program, allowing members to earn points for completing specific activities. Christina discusses how she measures the success of HubFans, as well as touching on some of the challenges of measuring the full impact of community on a business. Advocacy creates a feedback loop, especially when those people feel a strong sense of ownership and connection to the platform. Lastly, Christina shares 3 pieces of advice for a SaaS company beginning to build their community. Follow Christina on Twitter

Where do you fit in and why? Christina Garnett has figured out that people rarely fit in to communities that aren't welcoming. She's been single-handedly making Twitter friendlier (put her on the payroll, cowards!) and sharing insights about how to nurture meaningful communities. If you're a long-time listener, you know I come back to this topic often. See Darien LaBeach's episode for another solid conversation on this topic. It's a recurring passion of mine because I've always felt like an oddball, and am trying to learn what happens inside of groups that gives them their characteristics. Good news, Christina has answers. Find her here. Before and after the episode, we talked Foo Fighters, they are great but they don't need a plug so I'm not linking to them. Here's the original tweet we discuss at the top of the episode. Want more information about the show, Adam's books or his strategy work? Go to adampierno.com --- Send in a voice message: https://anchor.fm/adam-pierno/message Support this podcast: https://anchor.fm/adam-pierno/support

Community is imperative in a changing world. Having tribes and common ground can make amazing things happen and cause issues in equal measure. Online discourse and brands is a dicey subject in a polarised world, and someone who navigates this daily is HubSpot's Christina Garnett. Online and offline, Christina knows how to galvanise people and get them vibrating in the right way. But where is community going? Find out on this episode of Mouthwash.ABOUT CHRISTINA (@thatchristinag)Previously working for ICUC, and as Senior Insights Strategist for VIZIT, Christina now runs HubSpot's community and advocacy programmes. A regular on the national speaker circuit, and award nominee, Christina is also regularly contributor to Social Insider, The Next Web, Adweek, and Meltwater. Hosted on Acast. See acast.com/privacy for more information.

We were joined by the Queen of Marketing Twitter, Christina Garnett. She explains all the systems, strategies and tactics she uses to build vibrant and engaged communities. Follow Christina here: https://twitter.com/ThatChristinaG HubSpots Inbound 2021: https://www.inbound.com/register --- Send in a voice message: https://anchor.fm/trytriplewhale/message

FOR BONUS MATERIAL CLICK HERE In the 35th Episode of the GDMS Podcast, we will be discussing Inbound Marketing, Offline Marketing, and Community Building with HubSpot's own Christina Garnett. We also discuss the following: What a WeMake is The Jaws WeMake Crowdsourcing and including the sentiment of the fan community in your marketing A marketing minute with Matt on the Marketing Funnel Get your free SEO Check and Website Audit by clicking here. WHAT IS INBOUND MARKETING? INBOUND MARKETING DEFINITION Inbound marketing is the art of developing content that is tailored to an audience. Inbound marketing can be a piece of content or even an experience. Bounds and commonalities are used to form connections with your audience through inbound marketing to help your audience solve their preexisting issues and problems. Outbound Marketing is just the opposite. Outbound Marketing is releasing content that the audience doesn't necessarily want to see and doesn't necessarily help fix their problems. Our Interview today is with Christina Garnett, Senior Marketing Manager for Offline Community & Advocacy with Hubspot How Christina transitioned from Math Teacher to a marketer? What teaching skills Christina had that transferred to the marketing world Christina is very prolific on Twitter, we discuss some of the challenges and opportunities when using social media We discussed Inbound Marketing strategies on Twitter Christina discussed her opinion on why Social Media Trolls us negative messages as inbound marketing to chase clout AND evoke emotion Christina discusses what she feels is the best Inbound Marketing you can do to naturally gain followers on social Christina discusses why it is so important to be authentic with your Inbound Marketing Christina discusses the importance of Social Listening when it comes to forming Inbound Marketing messages Christina also goes in-depth on how to build relationships/community based through the use of social listening Christina explains why the new Star Wars Trilogy failed because they didn't take the Star Wars fans community into consideration She also discusses how listening to the Star Wars fans community helped the Mandalorian become super successful Christina's favorite scary movie both A list and D list Christina's favorite Virginia Tech Football Player Christina's favorite Virginia Tech Football moment --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

FIFTH SEASONS?! Yes! We started a tradition when heading into season two of having reunions of the previous season's guests, and it's the highlight of doing this show for us! In this first part of the season four reunion we have brought together Troy Sandidge, Gary J. Nix, Jim Fuhs, Diana Richardson, Kendra Losee, and Christina Garnett! We check in to recap their episode and have them answer "one big question"... This time: "What is the biggest business lesson you've learned through this (ongoing) pandemic that will help you (and our listeners) forevermore?"  The result is a very insightful and lively conversation! GUESTS & their episodes from season four: Troy Sandidge - Marketing Strategy, Ep. 65 Gary J. Nix - Challenges in Media Communication - Ep. 76 Jim Fuhs - How to Build a Livestreaming Show - Ep. 69 Diana Richardson - Scintillating Search Tips (SEO) - Ep. 74 Kendra Losee - Marketing CBD - Ep. 60 Christina Garnett - Visual Intelligence - Ep. 71   We are "Making a Marketer"... in all ways. Check out episode 86 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication ::: ** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

FOR BONUS MATERIAL CLICK HERE In the 35th Episode of the GDMS Podcast, we will be discussing Inbound Marketing, Offline Marketing, and Community Building with HubSpot's own Christina Garnett. We also discuss the following: What a WeMake is The Jaws WeMake Crowdsourcing and including the sentiment of the fan community in your marketing A marketing minute with Matt on the Marketing Funnel Get your free SEO Check and Website Audit by clicking here. WHAT IS INBOUND MARKETING? INBOUND MARKETING DEFINITION Inbound marketing is the art of developing content that is tailored to an audience. Inbound marketing can be a piece of content or even an experience. Bounds and commonalities are used to form connections with your audience through inbound marketing to help your audience solve their preexisting issues and problems. Outbound Marketing is just the opposite. Outbound Marketing is releasing content that the audience doesn't necessarily want to see and doesn't necessarily help fix their problems. Our Interview today is with Christina Garnett, Senior Marketing Manager for Offline Community & Advocacy with Hubspot How Christina transitioned from Math Teacher to a marketer? What teaching skills Christina had that transferred to the marketing world Christina is very prolific on Twitter, we discuss some of the challenges and opportunities when using social media We discussed Inbound Marketing strategies on Twitter Christina discussed her opinion on why Social Media Trolls us negative messages as inbound marketing to chase clout AND evoke emotion Christina discusses what she feels is the best Inbound Marketing you can do to naturally gain followers on social Christina discusses why it is so important to be authentic with your Inbound Marketing Christina discusses the importance of Social Listening when it comes to forming Inbound Marketing messages Christina also goes in-depth on how to build relationships/community based through the use of social listening Christina explains why the new Star Wars Trilogy failed because they didn't take the Star Wars fans community into consideration She also discusses how listening to the Star Wars fans community helped the Mandalorian become super successful Christina's favorite scary movie both A list and D list Christina's favorite Virginia Tech Football Player Christina's favorite Virginia Tech Football moment --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this episode, we talk with Christina Garnett, Senior Marketing Manager, about spreading 'the love' across the #MarketingTwitter community; how to build brand love in your own communities; and what brands have 'killed it' and 'failed it' at community management. --- Support this podcast: https://anchor.fm/yourbrandyourstory/support

Jamila Walker, Taquinda Johnson, Josie Ahlquist, and Christina Garnett discuss how building digital communities can provide a haven for those working in higher ed, and higher ed social media.

Today's episode is extra special as the one and only Christina Garnett joins us as a guest on the show. You may know her from bringing #MarketingTwitter together and making it into a bigger and better community. She is also the Senior Marketing Manager for Offline Community and Advocacy at HubSpot. This episode is packed with lots of insights on what is right and wrong when building a community, how companies can join in and much more.Community is about the one or two topics that people have in common with each other. These commonalities gravitate them towards finding their tribe. It's a place where you bring people together with a central love or central hate for something. Off of those conversations micro-communities are created for other items that those people have in common. What's the business application to community? Dive into the topic with us in this episode. If you'd like to follow Christina you can do so in these locations:  Twitter - @ThatChristinaG LinkedIn - Christina Garnett Medium - Christina Garnett If you'd like to be featured in upcoming episodes, let us know what your question is on Twitter @DemandCreator or email our Podcast Producer at hannah@imaginellc.comAnd if you want to watch the video recording of this episode, you can do so at https://blog.imaginellc.com/theblackline/community and follow us on Twitter @dougdavidoff, @knowingwhen & @DemandCreator.

Community Marketing has long been pegged to represent the future of how marketing would operate, promising brands the ability to get their fans and followers do the bidding. But in the past decade, we've seen both an evolution and a recognition of what community marketing can (or cannot) deliver for brands. To discuss its future, we're joined by Christina Garnett, one of the more insightful voices of the social media industry.

Join Mary Grothe as she welcomes an expert digital strategist, Christina Garnett. She brilliantly identified a way to create community engagement, listen to her audience, and build a newsfeed that people love. Nowadays, almost every business is exploring social media to increase engagement and online presence. We have to realize that social media is not a billboard, but a conversation starter. Social listening is a must. Engage more and not just listen to what people say about you. Think about what is your customer talking about, what could they be saying that is related to your industry, your brand, competitors, or products and services.Connect with Us!Quota Crusher™ PodcastMary GrotheChristina Garnett

The benefits of personal branding are endless. The best way to understand how your personal brand can help you stand out in the market is to hear a real-life success story.Not only does Christina Garnett know her way around social media and marketing space, but she is also a real-life example of how having a strong personal brand can create new opportunities. With more than 16,000 followers on Twitter and over 7,000 on LinkedIn, Christina selflessly shares her industry knowledge and experience with her audience. It's safe to say she's the go-to marketer for audience intelligence, inbound marketing, and community building. In this episode of the Rep Your Brand podcast, Christina and Nick discuss the power of social media in the brand-building process, how to use it to create a community and why no one is truly an expert in this ever-changing industry.

Christina Garnett is a community builder and writer. You can follow her on twitter @ThatChristinaG and you can follow her writing at https://christinagarnett.medium.com/

Christina Garnett works with Fortune 500 brands to strengthen their digital strategy. She is the Senior Insights Strategist at VIZIT and FOunder of Marketing Media Maven. Christina is also a must-follow on twitter: @ThatChristinaG

One of the positives of Twitter in 2020 was the growth of a new marketing community looking to network, make friends, and really just be there for each other. The initial catalyst for #MarketingTwitter was Christina Garnett, a digital marketing strategist and social listening analyst. In this episode, we'll talk with Christina about the Marketing Twitter community as well as best practices for the platform. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

If you ask me, Peloton wins the award for brand of the year in 2020. We couldn't have predicted the huge at-home fitness boom the pandemic forced upon us! In this episode, I chatted with passionate Peloton rider and marketing strategist, Christina Garnett, as well as Adam Pierno -- an author, podcast host, and strategist. We discussed how Peloton brilliantly builds community while leveraging pop culture, and what other brands can learn from their lead. Follow Christina @ThatChristinaG Medium Follow Adam @apierno Website Strategy Inside Everything Podcast Books

This episode features Christina Garnett, Digital Strategist Extraordinaire Topic: Digital Strategies for Tough Times Topics Covered How can SMBs adopt digital strategies from Fortune 500 companies? Importance of Audience Intelligence for SMBs Importance of Social Listening for SMBs How SMBs can build a solid digital strategy? How SMBs can leverage digital channels for varied business goals Best tools SMBs can leverage for building a good digital strategy And moreFor more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJFor SMB Marketing tips, visit https://bit.ly/3hHaj8V Hosted on Acast. See acast.com/privacy for more information.

There are many ways to test our content. We can do A/B testing of email subjects and different calls to action... But HOW do you test visuals? Historically, the only real way to do that has been through market research (I don't say this on the show, but I personally have been paid a BUNCH of money to take part in market research studies!), which is expensive. What if there was a company using AI that can give you data on what visuals will resonate with your audiences? What if it was a SaaS product that would save you a ton of money - you'd jump at it, right? We're not "promoting a product here" -- we don't do that -- we are sharing a NEW and unique solution to an old time issue. Also, Christina is the queen of #MarketingTwitter, so it made perfect sense for us to also talk about the platform we both love to bits. This is a GOOD one, y'all! Another show that will help prepare you for a new year. Please let us know your feedback on the show and what subjects you'd like us to cover in the new year. Here's a scientific article about visual intelligence, and a fancy deck about how it works. Our guest... Christina Garnett, Senior Insights Strategist at Vizit Former teacher and marketing director, Christina works with Fortune 500 brands to strengthen their digital strategy. With inbound marketing and audience intelligence at the heart of her work, Christina focuses her efforts to encourage a deep dive to understand personas, competitors, and more.With her work at VIZIT, Christina works to create strategy playbooks and visual intelligence reports in the pursuit of content that resonates with the target audience. She has a deep love for audience research and social listening, believing that to truly understand your audience, you need to listen to them.Christina is featured in HubSpot Academy's Social Media certification course, as well as their separate course on social listening. She has been a speaker for national events like INBOUND19 and Adapted Digital Media Summit as well as local events for the Virginia SBDC. You can also find her featured in various ebooks by Social Insider, HubSpot, and Talkwalker, as well as articles by The Next Web and Meltwater. We are "Making a Marketer"... in all ways. Check out EPISODE 71 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication ::: ** Our NEW show music is provided by ourGIFTED editor, MUSICIAN, Avri.Check out his recently released song, "Too Close"! **

Christina Garnett is a Strategist with courses about social media on Hubspot Academy and work featured in the Next Web, The Startup, and Better Marketing. Christina's tweet encouraging people to join and introduce themselves to Marketing Twitter went viral, igniting the community and prompting over 2,300 replies. Brian and Christina go behind the scenes to talk about Marketing Twitter, the rise of niche social media communities, how to add value on social media, and how brands can better work with online communities. Follow Christina Garnett on Twitter Join the Marketing Twitter Slack Community

Glenn Pasch & Christina Garnett, a social media specialist discuss her experience starting a new job remotely and how she connected with her new team. Christina is seem as a true community builder online and shares her thoughts on how to begin, why this job attracted her and how to create a culture while not being present with her team members. We also discuss how her experience as a teacher allows her to understand team members learning styles & how to approach them to get the most out of the team whether working remotely or not. Fascinating information. Hope you enjoy   About Glenn Pasch: "My goal is to help you learn the skills to build and lead high performing teams. I want to help you generate success both personally & professionally." Glenn Pasch is CEO of PCG Digital, an Inc 5000 agency that specializes in helping businesses create and deliver a modern retail experience to get customers raving, recommending & returning for more, then leverage it with digital marketing to connect with consumers of all ages and increase sales opportunities. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally. FOLLOW ALONG: Subscribe to my channel for free offers, tips and resources! YouTube: https://bit.ly/inchargenowwhat Linkedin: https://www.linkedin.com/in/glennpasch/ Facebook: https://www.facebook.com/CEOPCGDigital Twitter: https://twitter.com/GlennPasch Instagram: https://www.instagram.com/gpasch/ Blog: https://pcgdigital.com/blog/category/glenn_pasch/ Personal Website http://glennpasch.com/ Company website: https://pcgdigital.com/  

Christina Garnett, the Social Listening Analyst and Digital Marketing Strategist, joins the show to share her journey from teaching math to strengthening the digital strategies of Fortune 500 brands. Hear why you should use social listening, the best social listening tools, how to read your consumers’ minds, her NASA Social experience, and how to get better at meditating. Connect with Christina on Twitter and Instagram at @ThatChristinaG, and on LinkedIn and Medium

Former teacher and marketing director, Christina Garnett works with Fortune 500 brands to strengthen their digital strategy. With inbound marketing at the core, it's crucial that the target audience comes first and Christina focuses her efforts to encourage a deep dive to understand personas, competitors, and more. Christina works to create brand bibles, strategy playbooks, and more in the pursuit of a clear branded message that resonates with the target audience. She has a deep love for audience research and social listening, believing that to truly understand your audience, you need to listen to them. Christina is featured in HubSpot Academy's Social Media certification course as well as their separate course on social listening. She has been a speaker for national events like INBOUND19 and Adapted Digital Media Summit as well as local events for the Virginia SBDC. You can also find her featured in various ebooks by Social Insider, HubSpot, and Talkwalker, as well as articles by The Next Web and Meltwater.

To say that this has been a trying time for people is past cliché; it is becoming trite. What's been interesting on the strategy front is a potential limit to what agencies and marketers in general have been squeezed into over the past 20 years. The evolution of powerful communications and project management technologies, combined with the reduction of revenue have long asked marketers to (say it with me) "Do more with Less."Year after year, quarter after quarter, staff reductions increasing timelines and ever more channels to keep full have stiffened this saying from a rallying cry into well, just crying. Added to the pressure, the new remote work structure for orgs that were not truly planning for it, and of course, the omni-present dread of the virus and our mortality. I have seen people pull together and support one another in amazing ways. It's inspiring. Somehow the group that is working is figuring out that the limit of how much we can really do, with an ever shrinking 'less,' is beginning to vocalize what all of this means, and seek relief. I was lucky to have the fantastic Christina Garnett join me for a talk, in which we discuss finding that limit and how she's addressed it. Please find Chrisina Garnett here: https://medium.com/@christinagarnetthttps://twitter.com/ThatChristinaGhttps://www.instagram.com/thatchristinag/Sorry, no transcript for this one, the robots are on strike. Get full access to The Strategy Inside Everything at specific.substack.com/subscribe

Welcome to this special edition of the Agiletoolkit Podcast hosted by Padmini Nidumolu. Padmini is one of the founders of Lean In Agile for Women here in the DC area and also hosts a meetup focused connecting women in the Agile community to share their stories. http://leaninagile.org/team.html https://www.meetup.com/NOVA-LeanInAgile/ In this podcast he speaks with several speakers from Lean+Agile DC. Enjoy her conversation with Jessica Hall, Lisa Mabli, Christina Garnett and Rachael Bradstock.   Enjoy this podcast. - Bob Payne

This week on Roanoke Podcast for Good, Hal speaks with Christina Garnett, a marketing maven who works with small business owners to take charge of their marketing needs and to create and share their brand. Our conversation follows the importance of community building, finding a tribe, the lightbulb moments that have followed Christina’s career, her side hustle as well as marketing tips for small business owners. We even delve into Christina’s undying love for one platform – Twitter.

Lessons Learned Christina Garnett 1.4.2018 @RoanokeMaven

Christina is a digital marketing expert. Following her will probably be the smartest thing you could do. Twitter @RoanokeMaven Instagram @MarketingMediaMaven or find here everywhere at linktr.ee/marketingmediamaven

Bart Smith, the Director of the Roanoke Regional Small Business Development Center (RRSBDC), has an impressive resume that ranges from UPS Store owner to town councilman to flight instructor. He has held a lot of positions, all of which allow him to effectively advise businesses in Southwest Virginia. He works with Tom Tanner and Christina Garnett in the Chamber of Commerce in downtown Roanoke.

I avsnitt 18 av Fattapodden bjuder Christina Garnett och Philippa Clarén in Ebba Nilsson - personen bakom instagramkontot babe_ebba - till ett samtal som berör allt från kroppar och ideal till näthat i form av kränkningar, sexistiska kommentarer samt hot om sexuellt våld. Kan en ta makten över sin kropp genom sociala medier? Funkar smink och selfies som feministiska verktyg? Orkar en fortsätta trots hot och hat?

I det här avsnittet bjuder vi in dokumentärfilmaren Milla Bergh på ett samtal om något som angår oss alla. För alla har vi varit, är eller har barn som går i skolan, vilket är den fysiska plats där flest sexuella trakasserier i åldersgruppen barn och ungdomar upp till 17 år anmäls*. Vi försöker att trassla ut vad det beror på, varför det skrattas bort och vad en skulle kunna göra för att få det att minska. Detta tar vi oss an med utgångspunkten i Millas film ”We were way too young”/”Det som bleker”, som vi länkar nedanför. Vi som har producerat avsnittet är Christina Garnett och Sindra Liebe. Stort tack till Dieselverkstaden för utlån av studio! ”We were way too young”/”Det som bleker” https://player.vimeo.com/video/180103241 *Polisrapport https://polisen.se/Global/www%20och%20Intrapolis/Övriga%20rapporter/Lagesbild%20over%20sexuella%20ofredanden.pdf