Podcasts about campaign structure

Dive into strategies on how to navigate the rising costs of  Meta advertising. The discussion covers making ad accounts more efficient, utilizing data and tracking, and employing psychological and emotional insights for better creative. Key topics include optimizing campaign structures, understanding attribution models, leveraging first-party data, and crafting diverse and effective ad creatives. Listeners also get practical tips on monitoring key performance metrics and a chance to access valuable freebies to enhance their e-commerce marketing efforts. The episode wraps up with a reminder to subscribe, leave a review, and consider booking a strategy call for personalized guidance.01:17 Strategies to Combat Rising Ad Costs01:31 Phoenix on Data and Tracking01:39 Sarah on Psychological Driven Creative01:46 Jessie on Media Buying Process02:36 Jessie's Background and Experience03:23 Key Metrics to Monitor06:26 Improving Ad Efficiency10:59 Campaign Structure and Setup15:47 Phoenix on Attribution Models16:07 Understanding Attribution16:57 First Click vs. Last Click Attribution18:33 Linear Attribution19:38 Full Impact Attribution21:28 Lighthouse Optimization Model23:38 Click vs. View Attribution25:25 Third Party vs. First Party Data27:05 Unlocking First Party Data28:29 The Power of Attribution in Advertising29:48 Understanding Customer Journeys and Creative Strategies32:37 The Importance of Identity in Creative Advertising37:32 Effective Creative Testing and Ad Strategies44:16 Navigating Health and Wellness Advertising Challenges47:17 Q&A: Creative Testing and Account Structuring54:00 Freebies and Final Thoughts

Send us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser kicks off a brand-new four-part series on Meta Ads, breaking down small but powerful tweaks that can make a big difference in your campaign results.Today's focus? The critical difference between Link Clicks and Landing Page Views. While they sound similar, choosing the wrong one can tank your ROI.Jeremy walks you through step-by-step inside Meta Ads Manager and explains why optimizing for Landing Page Views—not Link Clicks—delivers higher-quality traffic, more engaged visitors, and better conversions.If you're running ticket sales campaigns and sending fans to your website, this episode will change the way you set up your Meta campaigns from now on.✅ TakeawaysLink Clicks ≠ Quality Clicks: Many clicks are accidental or from people who bounce before your site even loads.Landing Page Views = Higher Intent: Meta optimizes for people who wait for the page to load—more likely to convert.Better Data: Landing Page Views deliver more accurate performance insights (lower bounce rates, higher ROI).When to Use Link Clicks: Only if your website loads instantly or if your goal is pure awareness (and even then, there are better options).Always Monitor: Watch your landing page views, bounce rate, and conversions—not just CTR.

In this episode of Experts Unleashed, I sit down with Mike Heiser, an expert who's managed over $100 million in ad spend. We dive deep into advanced advertising strategies, covering everything from optimizing Facebook and Meta ads to scaling campaigns beyond $5,000 per month. Mike shares powerful insights on creative testing, why video outperforms static images, and how to leverage AI features for better results. We also talk about the importance of geo-targeting and effective testing methods for different stages of ad spend. If you're looking to scale your ads profitably, you won't want to miss this episode!  

Julian Timings from Autron.ai discusses if old Amazon PPC strategies still work in 2024, how video advertising is still profitable, and whether off-Amazon advertising is still worth it. He shares some of the trends that he's seeing in Autron about optimizing campaigns, the average TACOs, and how Autron works to provide PPC management to those without budget, time or expertise. The Big Takeaways of Today's Episode Amazon ad costs have been increasing significantly. Video advertising can be a great ROI for sellers, especially if the creative aspect is locked down. Off-Amazon advertising isn't very profitable - the general trend is that after some time, it isn't worth it. TACoS between 10-15% is more of an exception than a rule. PPC influences organic rankings somewhat because Amazon rewards sales velocity. Episode Timestamps 00:00 - Introduction to E-commerce and PPC Strategies 01:58 - Julian's Background and How He Transitioned to Amazon 03:21 - Emerging Trends in Amazon PPC 04:41 - The Importance of Video Advertising 06:58 - Off-Amazon Advertising Insights 09:47 - Identifying New Sales Opportunities for Growth 11:30 - Optimizing Campaign Goals with Autron 13:29 - Campaign Structure and Management Strategies 16:48 - Long-Tail Keywords and Campaign Optimization 18:33 - Targeting Strategies and Keyword Management 19:54 - Understanding TACOS and Profitability 21:47 - The Influence of Advertising on Organic Rankings 23:10 - Autron's Unique Approach to PPC Management 25:58 - Future of AI in Advertising 27:48 - Pricing Model and Customer Alignment 29:11 - Ideal Customer Profile for Autron As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested.  Don't forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can.  Thanks for listening!

In this episode, we delve into the intricacies of campaign structure in advertising, emphasizing its critical role in optimizing ad spend and improving return on investment.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.

Learn how to boost Your Meta Ads by customizing ad columns beyond the default settings to enhance data analysis.In this third and last part of the Meta Ads Campaign Structure series, Jonathan Paquin, one of our Meta Ads Account Managers, talks about:- Getting better insights with relevant performance metrics- Tracking and analyzing critical Meta Ads metrics - How Facebook charges for ad delivery- How to manage and monitor comments and engagement on ads - Audience targeting best practices- Bidding strategies and ad budget concernsIf you haven't seen the first and second parts of the Meta Ads Campaign Structure series, you can watch them here: •

Learn about how to set up your Meta Ads creatives, along with various strategies and optimization techniques with Jonathan Paquin, one of our Meta Ads Account Managers.In the second part of the Meta Ads Campaign Structure series, Jonathan talks about:- Creative formats and the most effective type to engage users- Advantage+ Shopping campaign- Actionable tips when creating headlines and ad copy- Tailoring your creatives for different ad placements- Managing your ads to boost engagement and performanceIf you haven't seen part 1 of the Meta Ads Campaign Structure series, you can watch it here: •

Let's get back to basics. In this video, Jonathan Paquin, one of our Meta Ads Account Managers, talks about:- The crucial three-level structure of Meta Ads campaigns- How to select the right objectives for eCommerce success- Advanced audience targeting techniques, including custom and lookalike audiences- The power of creative elements in driving ad performance- Smart budget allocation strategies across campaign and ad set levels- Tips for optimizing ad placements for maximum impact- How to leverage Facebook's algorithm for broad vs. narrow targeting- Effective testing strategies for new creatives and audiences- Aligning your Meta Ads and Google Ads strategies for a cohesive marketing approach0:00 - Introduction 0:53 - Objective selection and optimization for eCommerce2:58 - Audience targeting and custom audiences5:26 - Placement selection and optimization14:18 - Creative importance and testing strategies

Send us a Text Message.Master the essential PPC success strategies with Amazon PPC expert Steven Pope, founder of My Amazon Guy. In this video, he reveals five golden rules to maximize sales growth potential. These strategies include the importance of never turning off your ads, managing budgets effectively, integrating PPC with SEO, maintaining stock levels, and optimizing your campaign structures. Whether you're a seasoned Amazon seller or just starting out, this video is packed with valuable insights and actionable tips that can help you achieve consistent success through smart advertising techniques.Visit https://myamazonguy.com/ppc/ for more PPC optimization tips!→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - Introduction to PPC Strategies0:11 - The Importance of Consistent Advertising0:40 - Managing PPC Budgets Effectively1:12 - Focus on Long-Tail Keywords with Limited Budgets2:04 - Understanding PPC Data Delays3:01 - Campaign Structure and Keyword Management3:30 - Avoiding Negative Keyword PracticesSupport the Show.

Send us a Text Message.Uncover the power of data providers and event quality matching in driving results. I delve into practical, hands-on strategies to optimize your Meta advertising campaigns.Understand the value of working with an agency to test scalable ideas and drive incrementality. Gain insights on leveraging Google for adjacent category searches and revenue growth.In this episode, Jordan West shares his recent success story of how he rebuilt an ad account to achieve great results despite the challenges posed by Meta and new customer acquisition strategies. He walks us through the practical steps he took, emphasizing the importance of data quality, campaign structure, and testing concepts within the Meta platform.Listen and learn in this episode!Key takeaways from this episode:The importance of using a great data provider to improve event quality matching within the conversions API.The recommendation to avoid using Advantage Plus due to issues seen this year with it being more of a "black box" than other products.Identifying top-performing ads by analyzing metrics such as frequency, CPM, CPA, cost per link click, and spend, regardless of initial CPA performance.Implementing a new campaign structure based on the top-performing ads, utilizing a consolidated campaign structure and a CBO ad set.The emphasis on testing concepts and iterating against new scalable ideas to drive incrementality and revenue.Highlighting the importance of understanding what truly drives revenue and incrementality in advertising, rather than only attributing the last click.The recommendation of working with a great agency for testing new scalable ideas and concepts and driving revenue growth.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

A lot has changed with Meta in the last 3 months. And if you listened to our State of Advertising 2024 podcast, then you're likely aware of one of our FAVORITE campaign structures: Advantage+ Shopping Campaigns.However, right now, something else has our attention.And we're seeing better results than we've ever seen with it.-=-=-=-=-** MENTIONED RESOURCES**► Our Facebook “Kill Switch” And Ad Cycling System (Episode 118)► How Much Should You Spend On Ads?Text our team a question!

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia's Head of Retail Marketplaces Services Julie Spear. This week we're sharing a high-level conversation about bid management in Amazon's advertising ecosystem with retail media experts Jordi Beltran and Carlos Sastre. Join us to discover the nuances of bid management, its impact on budget allocation, and how campaign architecture plays a vital role in optimizing brand performance.  Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordi, and Carlos discuss: Budget Distribution: The need for a clear structure in budget distribution and campaign architecture to control investments and achieve campaign objectives. Campaign Objectives: Importance of having focused approaches for each campaign to maximize efficiency and return on investments. CPC Analysis: The significance of monitoring Cost Per Click (CPC) and budget management to maintain campaign efficiency. Signs of Poor Structure: Identifying accounts with hundreds of products or keywords in a single campaign as a red flag for inefficiency. High Competition Categories: The importance of strategic bidding in competitive categories where clicks can be expensive. Conversion Rates: The need to understand the conversion rates of products to avoid overspending and optimize bids for better returns. Bid Placement Modificator: Adjusting bids for top search placements can drastically improve campaign performance. Campaign Bidding Strategies: Carlos advises using a "down only" bidding strategy for better control and efficiency. Automation Trends: How Amazon is evolving towards more automation and goal-based bidding, similar to trends seen in other advertising platforms like Google. Algorithm Improvements: Jordi highlights the improvements in Amazon's algorithm and the potential benefits and drawbacks of automatic campaigns.

The crucial topic of ad account structure for your e-commerce brand. Key insights on letting AI do its job, the importance of dynamic creative testing, and why broad targeting is the way to go. Remember, single campaign focus is vital, and using the 3-2-2 method for ad combinations is a game-changer.In this episode, Jordan West gets into the importance of ad account structure in maximizing the effectiveness of your Facebook advertising campaigns. Drawing on his vast experience and expertise, Jordan shares valuable insights on setting up your ad account for success, emphasizing the power of letting the AI do its job, understanding Facebook's machine learning platform, user experience focus, ad delivery optimization, and the significance of dynamic creative testing.Listen and learn in this episode!Key takeaways from this episode:Ad account structure matters significantly in the success of Facebook ad campaigns.Utilize the AI capabilities of Facebook by feeding the right data and optimizing ad delivery.Understand that Facebook is a machine learning platform that focuses on user experience and ad delivery optimization.Implement dynamic creative testing to find the most effective ad combinations for individual users.Emphasize broad targeting and continuous learning and improvement in ad campaigns.Use the scientific method approach in ad testing, such as the 3-2-2 method for images, headlines, and ad copies.Opt for single campaign focus with one business objective per campaign to improve campaign performance over time.Recommended Document:Upgrowth Commerce: upgrowthcommerce.com/adproblems Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales. Learn more here: Tapcart

In this episode, Stephen and Andrew are talking about campaign structure, and which one YOU should use to maximize your Amazon Ad sales! This is a touchy subject for alot of Amazon PPC'ers.  Stephen & Andrew break down their framework for thinking about campaign structure and share the biggest mistakes most advertisers make when launching their campaigns.  Key Topics: Stephen & Andrew answer your questions about how often to optimize your ads after a product launch and prevent losing visibility using the RPC method for bid changes  What are the worst campaign organization practices, and why they're so bad The BEST structure for maximizing your Amazon ad sales Single Product Campaigns vs Single Product Ad Groups vs Single Keyword Campaigns Connect with Stephen & Andrew on LinkedIn: Stephen: https://www.linkedin.com/in/stephen-noch/  Andrew: https://www.linkedin.com/in/andrewbailiff/  Follow That Amazon Ads Podcast:  LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/  YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w  Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.  Stay tuned for the next episode where we show you how to effectively scale your ad campaigns and find the most profitable converting targets for your products.  #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Episode #16 - "Striking the Balance: Crafting the Perfect Amazon Ads Campaign Structure

This week, Michael and Alfredo Roselli, Ad Badger Campaign manager, look closely at a product with a campaign structure issue: Having many mixed match types, too many products in a single campaign, and many products with different degrees of performance. A poor campaign structure is when you have different things inside, like keywords, targets, search terms, placements, and products shared by a bunch of different things, behaving differently. Let's tune in and see how Michael and Alfredo will dismantle this campaign and their actual game plan to restructure it. Watch out for the next episode for the result! We'll see you in The PPC Den!

Forget one-shots! Carl, Christian S and Jonas get together to talk about creating and running dynamic campaigns using the tools and generators in CY_BORG. The generators are based on Christopher Cale's Backswords and Bucklers, but expanded upon and adapted for a cyberpunk setting. Ten rooms to a dungeon. Ten sessions to a campaign. Comments, suggestions, questions, praise or vitriol; send it to kartellianclamor@proton.me and we'll try to address them in future episodes. --- Send in a voice message: https://anchor.fm/kartellian-clamor/message

It's a common question that has had many different answers since Facebook advertising first started.  What is the best campaign structure to achieve optimal results? In this episode, I'll review what seems to be working best for me and my clients as we enter Q4 2022. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

You used to be able to get away with bad campaign structure on Amazon, but now it could be costing you money. Alfredo Roselli, an Ad Badger campaign manager, explains what bad campaign structure looks like, how to fix it, and what to expect after you've made the improvements. This is like a back-to-basics Amazon PPC episode with a 2022 twist that you won't want to miss. We'll see you in The PPC Den!

Miss our free training, The 2022 Google Ads Formula for Mortgage Brokers?Watch the replay! During this session we covered:1. Why Paid Marketing is key to unlimited scalability in terms of lead flow for your mortgage business2. The Paid Marketing Strategies that are working best in today's market3. Live examples of Paid Marketing campaigns generating 5-15X ROI for other mortgage companies4. How to set up & structure your Pay-Per-Click marketing campaign for minimum cost per lead & maximum ROI5. KPIs, Tracking, Landing Pages, Campaign Structure... and much more.For a  strategy session please visit: https://www.mortgagebrokermarketing.com/scheduleGrab a copy of our book, Internet Marketing for Mortgage Brokers: https://www.mortgagebrokermarketing.com/book-offerSubscribe to our YouTube channel: https://www.youtube.com/mortgagebrokermarketingFollow us on:https://www.instagram.com/mortgagebrokermarketing/https://twitter.com/mbmktg9https://www.facebook.com/MortgageBrokerMarketingInc/

Join Gianmarco Meli with Daniel Lai as they talk about the strategy to maximize the effectiveness of PPC ads to help the business grow sustainably. Daniel is the head of seller engagement at Scale Insights and has co-founded multiple e-commerce brands. He shares the campaign structure used by some of the best seven-figure sellers and provides the exact workflow they use. Here's a breakdown of what to expect in this episode:- What makes Daniel's campaign strategy more effective- How the negation strategy works- Export the right keywords that are performing- Identify high-performing keywords and export them as individual campaigns- And so much more!Download the Campaign Structure Playbook and understand how to create multiple campaigns fast for scaling profitability on Amazon. https://pixelfy.me/QZWgvKAbout Daniel Lai:Daniel has been at the forefront of driving innovations and delivering real-time skillsets in the e-commerce space.He has co-founded multiple e-commerce brands which have consistently delivered million-dollar annual sales. In 2021, he successfully sold off his Toys & Games brand for a 7-figure sum.Daniel is the head of seller engagement at Scale Insights, which equip e-commerce sellers with the best tools to scale their business effectively in the shortest possible time._____________________________Tools & Useful ResourcesScale Insights - Automate PPC Optimization. The PPC automation tool that we prefer. There are lots of smart algorithms that will do most of the optimization work for you. Check all algorithms through the button below and test them free for 30 days + 10% OFF discount.  https://scaleinsights.com/features/thesellerprocessPickFu - Polls & Split Tests. Perfect for split testing product variations before launching them. Also useful to optimize your listings by getting real instant data. Get 50% off your first poll with code: THESELLERPROCESS. https://www.pickfu.com/#_r_thesellerprocess

Welcome back to another episode of the Brand Builder Show! This week we're joined by not one, but two sellers! Dustin & Kris both started selling on Amazon in 2014 only to later meet and join the Sellozo team. In this episode we discussed their journey through the Wild West of Amazon in 2014 to today's very different market. We also talked through best-practice PPC campaign structures Dustin And Kris are seeing inside the accounts of their most successful clients. => Check out Sellozo Connect with Us: BBU Instagram Ben on Twitter Ben on Instagram YouTube Brand Builder Society Facebook Group Useful Resources: Explore Brand Builder University - content, courses & coaching to help you grow your brand. 50% Off Helium10 Software Suite Free PPC Evaluation Tool - analyse your PPC performance against your top competitors. Amazon Bookkeeping Made Easy Amazon Listings Done For You If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it! Talking points: 00:00 Ben introduces Dustin and Kris of Sellozo 01:51 Dustin and Kris talk about the difference between selling in 2014 vs. the present 07:39 Journey through the first few years on Amazon 18:40 How Dustin and Kris started with Sellozo 24:42 Sellozo roles of Dustin and Kris 27:54 Strategies of the best performing accounts 35:54 What's in the future for Sellozo 39:02 Successful product launches 43:14 The right approach in 2022 for new Amazon sellers 51:36 Where to go to know more about Sellozo and the guests

It is important to set up your campaigns properly. Listen to our podcast episode today and understand the importance of proper campaign structure.

In this episode, Kevin and Steve take the episode-level campaign structural elements from the Freytag Pyramid and Fichtean Curve talk about what changes when you map it over a campaign. We also discuss some ways of making the structural elements more interchangeable and dealing with planning on the fly as is necessary in a TTRPG campaign.For reference, these are the parts:Establish the Setting and ProblemsInciting IncidentSecond ThoughtsRising ActionMidpoint TwistClimaxFalling Action/DenouementResolutionCodaWe hope you enjoy!Handout on Freytag's Pyramid in DramaBlog about Fichtean Curve in FictionThe Double ShyamalanInteract with us on Twitter:https://twitter.com/RoImperfectionSend us a comment or question:roimperfection@gmail.comVisit our website:https://roimperfection.com/

In this episode, Amy and Andrea discuss the importance of building volunteer engagement into the structure and fabric of your capital campaign. They review why it’s important and give you strategies for what kinds of committees you might have. They also discuss how to involve volunteers in a way that will increase the likelihood of their effective participation. As usual, Amy and Andrea branch out into other topics as well — today’s out-rigger topic was Impact Investing! ------------- This episode was recorded as part of a live webinar held Monday, May 24, 2021. To participate in future webinars, register at ToolkitTalks.com.

Στο Digital Jam Podcast #72 πάμε απο τα Single KW Ad Groups σε Intent-Based Ad Groups στα Google Ads. Στην εποχή του Smart Bidding πόσο καλύτερη ιδέα είναι να περάσουμε σε Intent-Based; Και τα δύο είναι δύο διαφορετικές στρατηγικές δομής στα Google Ads. Πρακτικά αφορούν το Campaign Structure ενός λογαριασμού. Tα SKAGs με λίγα λόγια […]

Dylan Hey is the Co-Founder & CEO of HeyDigital, a creative PPC & CRO agency that focuses on helping SaaS & B2B Tech Companies scale revenue with PPC & Paid Social Advertising Campaigns. After successfully managing hundreds of thousands of dollars in spending on Google, Facebook, Instagram, LinkedIn and Capterra for a lot of customers, Dylan has built an effective SaaS specific advertising process that works. Dylan is also the podcast host of The SaaS Marketing Show, where you can learn practical marketing and growth strategies from leading marketing experts and SaaS Founders. During this interview we cover: 00:00 - Intro 01:13 - Dylan's Background & How He Discovered the Opportunity For Launching Hey Digital  04:38 - What is the Problem Dylan is Looking to Solve Focusing on PPC & CRO  for SaaS & B2B tech 06:25 - What Does HeyDigital CRO Process Looks Like 09:47 - Best PPC Channels for B2B SaaS Companies 15:55 - How HeyDigital Helps Leverage PPC with SaaS Company's Marketing 18:53 - Establishing Baselines and Measuring Performance Per Campaign 23:22 - Are PPC campaigns For Everybody? 25:33 - How Does Marketing Campaigns Change When LTV Values are Different 28:34 - Example Exercise for a B2B SaaS (Baselines & Campaign Structure). 31:07 - How Should SaaS Companies Should be Setting Budgets For PPC to Maximize Results 34:09 - Main Reasons Why SaaS Companies PPC Campaigns are Failing  35:53 - Get In Touch With Dylan Mentions: https://www.heydigital.co/ (HeyDigital) https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwi29sL0457sAhUS_-MHHRIACSMYABAAGgJ5bQ&ae=2&ohost=www.google.com&cid=CAESQeD2qabcWpGGGtrO9q2dqm_tFnEc6-zzjNWSrtz3Tm2L6lWe2p_cJtE2RO7GlvgjEuqAjUsY1fFjsCVMga19opn4&sig=AOD64_1PZk-Nd14gKqmWC8aNQRvDeiOODg&q&adurl&ved=2ahUKEwip0bj0457sAhUECawKHZCpANIQ0Qx6BAgKEAE&dct=1 (Lead Feeder) https://signup.hootsuite.com/pro-ent-latam-spanish-r2/?gclid=CjwKCAjwiOv7BRBREiwAXHbv3Cj9nBAmHQRVNC-uslJSfNr6ThuYk_8K9zcUT08dkaxCR17C2VfbGhoCrvwQAvD_BwE (HootSuite) https://www.customerlabs.co/ (Customerlabs) https://www.hubspot.com/ (Hubspot) https://www.salesforce.com/mx/?ir=1 (Salesforce) https://www.heydigital.co/blog/how-to-calculate-your-ppc-advertising-budget (SaaS Hey Digital PPC Budget Post) https://www.heydigital.co/podcast (The SaaS Marketing Show) Terms: https://www.wordstream.com/pay-per-click-advertising (PPC)  https://www.profitwell.com/blog/youre-probably-calculating-your-saas-mrr-incorrectly (MRR) https://www.campaigncreators.com/blog/what-is-cro-marketing (CRO) https://www.optimizely.com/optimization-glossary/lifetime-value/ (LTV) Get in touch with Dylan: https://www.linkedin.com/in/dylanhey/?originalSubdomain=ee (Dylan's Linkedin) Tag us & follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More SaaS District)

Never under estimate the importance of campagin sturcure, the core foundation is everything for you to build and scale. Today the good Doctor is back (Dr. Ellis Whitehead) alongside Brent Zahradnik... And of course, I'll be asking the questions to get to the answers you want to know. Stay safe!   #amazonseller #amazon #amazonfba #ecommerce #amazondeals #amazonfbaseller #amazonprime #amazonfashion #entrepreneur #fbaseller #fba #amazonreviewer #amazonsellers #amazonfbatips #amazonreview #amazonbusiness #freebies #amazonfinds #ebayseller #sellingonamazon #ecommercebusiness #reseller #amazonshopping #resellercommunity #amazonfbasecrets #amazonsellercentral #amazonreviews #amazonfbalife #usa #bhfyp

In this episode Nate and Pete start out talking about the Cassalanter encounter previously discussed in episode #30 and #36. But by the end it is full blown discussion of how much time to give side quests.

Are you interested in testing out Google Ads in your business, but struggle with understanding the platform?In episode 351 of the Bokeh Podcast, Deirdre Andrews joins us to discuss the basics of getting started with Google Ads! If you're interested in understanding the value, benefits, and campaign structure of Google Ads, then you'll want to listen in!The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.Customer Experience: Care about helping people and driving results for them; they’ll feel your intent. (4:45)Brand Position: Teaching small business owners how to setup and manage their own Google ad campaigns, focusing on small and local business strategy. (9:52)Technique for Time: Charge what you’re worth so that you aren’t overwhelmed with trying to find time to complete projects. (13:12)Finding Inspiration (17:14)Book Recommendations: (19:48)Building a Storybrand - bit.ly/bp-storybrandProfit First - bit.ly/bp-profitfirstBokehbookshelf.comValue in Google Ads: Superpower that other platforms don’t have—intent. (23:28)SEO and Google Ads (36:09)1. SEO takes time/effort to rank and you don’t control it.2. Algorithm updates can hurt your efforts.3. Ads show up at the top of the page.Campaign Structure (30:05)CampaignsAd Groups (similar to ad sets)AdsAd Groups: Highlight the keywords and impact the ads that you will run for those keywords. (30:05)Retargeting with Google Ads: (34:43)Google Display Network - Reaches 90% of the InternetLinks:definemarketing.cainstagram.com/definemarketingblogfacebook.com/definemarketingblog See acast.com/privacy for privacy and opt-out information.

hjrp2518 Your hosts: Stu, Kimi, Pooja, Stork In this Episode: Mogens in Denmark writes in about random chargen vs. standard arrays. Derk writes in about campaign structure. Ben from Texas asks "is deadliness in a game really about perception?"  

Today we're going all out. Strap in for a full breakdown of how to optimize your campaign structure and why it's so important to your Amazon advertising visibility. Whether you only have single ASINs or 400,000 SKUs, we've outlined dozens of optimization strategies that you can use for your account. See you in the Badger Den! Episode Highlights: 4:25 The importance of an optimized campaign structure 5:18 Targeting vs. Inventory grouping 9:46 3 popular campaign structure strategies 14:08 Start thinking of campaign structure as another variable to optimize 15:15 Visually map out your product groupings 17:02 Even more strategies! 20:20 Single ASIN ⁠— the easiest structure optimization 26:15 How to optimize ASIN with variations 31:30 Dialing up the complexity with several different products 35:12 Different products but they compete for the same terms 42:40 What if you're a huge company with 5,000+ SKUs in different categories? 51:05 Strategies for giant wholesalers — 400,000+ SKUs! 55:40 Keep campaign level settings in mind Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

On today’s episode, Mike & Stephen discuss self-auditing your Amazon ad campaigns. Conducting self-audits are an essential part of staying ahead of your competition on Amazon and gauging the strengths and weaknesses of your campaigns. The guys start off with a breakdown of how to take your campaign’s “temperature.” Next, Stephen dives into auditing how your campaign is structured. Campaign structure is one of the most nuanced pieces of digital marketing. Mike & Stephen go over exactly how you should be 1.) setting up Amazon campaigns and 2.) keeping your campaigns organized. Are you worried about your campaign data? Mike gives some insight on steps you can take to save your data and keep it available. After the overall structure of your campaign is fixed, it’s time to look at the targeting of your product ads. All of those targets need bids! This brings us to the fourth section of the self-audit: bid management. Now that all of those areas are covered, all that’s left to do is fine tune the setup of your campaigns! See you in the Badger Den! Episode Highlights Taking Your Campaigns Temperature (3:35) Campaign Structure (14:06) Dealing With Your Amazon Data (19:28) Targeting Product Ads (22:08) Bid Management (26:18) Fine-Tuning Your Campaign (29:55)

Choo-choo! All aboard the train because we're talking about railroading! Also, open road, sand box campaigns, and adventure modules. There are many different types of campaign, and everyone likes a different style. Whether you like to follow a pre-determined path like in a module or explore a wide open home brew world, we discover what the different types can bring to your game.

In today’s episode, Casey Gauss and Viral Launch PPC aficionado Brock Brothers discuss how to set up and manage efficient PPC campaigns. From budget allocation to breakout campaigns, Casey and Brock share best practices for driving sales and ranking for both new and old products on Amazon.       Have a question about how our team can manage your PPC campaigns? Email solutions@viral-launch.com with your name, phone number, and at least 1 ASIN, subject line: “FTD”.  A qualifying note - this program is meant for sellers with a portfolio of $50,000 in revenue per month across their entire product offering.   

Today's question comes from Julia, in Poland. She wants to know the pros and cons of using the same keyword in different campaigns, along with tips on how to manage those campaigns if keywords are duplicated across campaigns. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764

Today's question comes from Manu, in Sydney, Australia. He wants to know why Jason stopped using SKAGs (Single Keyword Ad Groups) in his AdWords campaigns. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764

Today's question comes from Bernard, in Portland, Oregon. He wants to know what Google Ads Goal he should choose when he has multiple goals for his campaign. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764

Today's question comes from Nancy, in Atlanta. She wants to know if she should set up 2 different campaigns for 2 different campaign goals. She also asks about how ad extensions affect her cost per click and whether Jason & Chris recommend phrase match modified keywords. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

Today's question comes from Austin, in South Bend, Indiana. He has a client with one keyword match type per ad group, and he wants to know if this structure is over-complicated. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

Today's question comes from Thomas, in Chicago. He wants to know how many ads per ad group is optimal for small accounts that don't receive a lot of traffic. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

Today's question comes from Ari. He wants to know how many broad keywords from Google's recommendations to add to his AdWords search campaigns. Thanks for listening! How do you use broad keywords in your campaigns? Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

Today's question comes from Paul. He wants to know how many keywords is too many, for ease of reading trends and testing the effectiveness of his keywords. Thanks for listening! What have you found to be the most effective structure for your own ad groups and keywords? Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

Today's question comes from Collin, in England. He wants to know if he should put different match types of keywords in separate ad groups or campaigns. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

In part 5 of facebook ads for dropshipping we go over how to create your facebook conversion ads along with what the most effective way is to structure your facebook ad campaigns!

In part 5 of facebook ads for dropshipping we go over how to create your facebook conversion ads along with what the most effective way is to structure your facebook ad campaigns!

This is the audio version for the blog post found at https://www.jonloomer.com/new-facebook-campaign-structure/

Know about my "Wins Everytime Campaign Structure". How we do the exact setup every single time and every single time it gives us a very similar result--positive ROI for our clients. This is the system and the framework that we use that works for us for a very long time. Get the free 1-hour Mini Course on how to get a MILLION visitors a year here: http://lp.imscalable.com/million-clicks Want more tips from Justin Brooke? Visit our blog http://imscalable.com/blog Have more questions? Leave a question below. Don't Forget To SUBSCRIBE For More Killer Marketing Tips! Email: info@imscalable.com Facebook: https://www.facebook.com/trafficstrategist Twitter: https://twitter.com/justinbrooke Instagram: http://instagram.com/xjustinbrookex LinkedIn: http://www.linkedin.com/in/justinbrooke

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-campaign-structure/

Campaign Structure and Advertising Merchandising Trends with Chad Baldwin of Kenshoo as he discuses PPC campaign and ad group structure, plus trends in Advertising and Merchandising.

Campaign Structure and Advertising Merchandising Trends with Chad Baldwin of Kenshoo as he discuses PPC campaign and ad group structure, plus trends in Advertising and Merchandising.