Podcasts about silicon valley cmo

Traction. What is it? How do you generate it? In this episode, we are excited to bring on Bruce Cleveland to talk about how founders can improve their odds of success while traversing the traction gap where most startups fail. Bruce is the author of the bestseller "Traversing the Traction Gap", a practical guidebook for navigating the tumultuous early life of a startup. He has been a Silicon Valley CMO and CPO holding senior executive positions at Oracle, Apple, Siebel Systems, and C3 AI, as well as a General Partner in two venture capital firms. During his VC career, Bruce was the first investor and a board member of Marketo and an investor in C3, Doximity, Vlocity, Workday, and many other startups. https://tractiongapbook.com/ https://twitter.com/brucevc https://medium.com/@bcleveland  

I asked Christopher Lochhead to come back on the show (3rd time!) because I'm a really big fan and I know my listeners are as well. This time we talked about creativity, plus got a little personal! (please note there's some swearing so listen to this one without the kiddos) Christopher makes content (podcasts, books, newsletters) for entrepreneurs and marketers with a different mind. He's got a newsletter called "Category Pirates" and podcasts (Follow Your Different, Lochhead On Marketing) and books ("Play Bigger" is on category design, "Niche Down" is about how become legendary by being different and "Snow Leopard" is on why legendary writers create a category.) After this one also check out Episode 44 where we talk about “Why 98% Of Startups (And Marketers) Waste Their Time”, how companies that lead with category design are valued at 5x more, what makes a legendary entrepreneur, and how to explain Category Design to a 7-year old. This is still one of my most popular episodes. And also check out Episode 108 where we talk about "Why Most Business Content Is 100% Content Free And How Non-Obvious Ideas Can Help." In THIS episode we cover: What does “creative” mean to you (HINT: category design is actually very creative); Why creativity requires thinking about thinking; We talk about guns (yep); When have you felt the most creative; Christopher's process for getting creative + achieving flow; Podcasting is special because it's the only medium today for real, unedited human conversation; Balancing creativity with results (HINT: creative in business that doesn't drive revenue is not creative, but sometimes not making the money is the answer when you approach creative marketing projects). You can find Christopher on LinkedIn. You can learn more about Category Pirates. For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review! And whenever you're ready, there are 3 ways I can help you: 1. Startup marketing strategy, execution and advising, I'm like your fractional head of marketing (25+ happy clients and mentees) >> www.furmanovmarketing.com 2. Sign up to get my monthly newsletter where I'm sharing playbooks and insights and cracking some jokes that will make you smile guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 3. Sponsor my Top 10% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov You can also find me hanging out on LinkedIn every single week: www.linkedin.com/in/annafurmanov --- Send in a voice message: https://anchor.fm/anna-furmanov/message

I asked Christopher Lochhead (3X Silicon Valley public company CMO) to come back and talk with me on the show about the things we did not get to cover last time, so here's round 2! Christopher makes content (podcasts, books, newsletters) for entrepreneurs and marketers with a different mind. He's got a newsletter called "Category Pirates" and podcasts (Follow Your Different, Lochhead On Marketing) and books (Play Bigger, Niche Down). Last time he was on the show was last summer! Episode 44. We talked about “Why 98% Of Startups (And Marketers) Waste Their Time”, how companies that lead with category design are valued at 5x more, what makes a legendary entrepreneur, and how to explain category design to a 7-year old. This is still one of my most popular episodes. In THIS episode we hit on: Given all that's happening in the world, is this still an amazing time to be an entrepreneur; Some startup marketing leaders that have done it are saying you shouldn't create a category! Why are they saying this, what's your take; What's the best way to scale your business fast (HINT: category design, understand the power of WOM and super consumer and having a strong POV); How does one actually go about creating legendary content; What's the difference between obvious vs. non-obvious content; Why solopreneurs (versus corporate) are actually really good at putting out great content; How to generate non-obvious ideas. You can reach Christopher on LinkedIn: www.linkedin.com/in/christopherlochhead/ Check out the website: www.categorypirates.com/ For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review! People call me (Anna) the Marie Kondo of startup marketing because I help VC backed early stage startups clean up their marketing mess to uncover more joy (and revenue). For those startups that have already built their marketing foundation and have been testing different marketing plays but just aren't satisfied with the traction they're seeing, I created the Marketing Audit + Roadmap offering. At the end of your audit, you'll get a custom Roadmap with improvement opportunities for the next 3-6 months. So that you can finally put the missing pieces in place to start seeing more traction and stop spending time and money on the wrong things. You can learn more about it by visiting my website: www.furmanovmarketing.com/pricing Don't forget to follow me on LinkedIn: www.linkedin.com/in/annafurmanov --- Send in a voice message: https://anchor.fm/anna-furmanov/message

In this replay episode (part 2 of 2) John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast.

In this replay episode (part 1 of 2) John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast.

This episode was recorded at the beginning of March 2022, when the conflict between Russia and Ukraine was first beginning. In today's very special episode, we're dissecting everything from internet sex to the conflict in Ukraine, to category design. Christopher Lochhead is a legendary founder of the management discipline, Category Design. But more than that, he's someone I admire greatly, and my honorary uncle who tells me shit when I need to hear it. He describes himself as a dyslexic paper boy from Montreal, who got thrown out of school at 18. So, with no other options, he became an entrepreneur, then a three-time, Silicon Valley public company CMO. After he sold Mercury to HP for $4.5B (back when that was a lot!) in 2006, he hung up his glove as an “operating guy”. He describes his work as "what might happen if the Harvard Business Review got drunk at a dive bar with some very smart, very funny badasses"

Christopher Lochhead is an entrepreneur and former three time Silicon Valley CMO at Mercury Interactive, Scient and Vantive. He is also the host of two top-rated business podcasts, Follow Your Different and Lochhead on Marketing and is the co-author of two books, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets (2016) and Niche Down: How To Become Legendary By Being Different (2018). The post 853: How to Avoid Losery With Christopher Lochhead, Category Pirates [K-Cup TripleShot] appeared first on Time4Coffee.

Christopher Lochhead is an entrepreneur and former three time Silicon Valley CMO at Mercury Interactive, Scient and Vantive. He is also the host of two top-rated business podcasts, Follow Your Different and Lochhead on Marketing and is the co-author of two books, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets (2016) and Niche Down: How To Become Legendary By Being Different (2018). The post 852: Why F*ck Is Such an Awesome Word With Christopher Lochhead, Category Pirates [K-Cup TripleShot] appeared first on Time4Coffee.

Christopher Lochhead is an entrepreneur and former three time Silicon Valley CMO at Mercury Interactive, Scient and Vantive. He is also the host of two top-rated business podcasts, Follow Your Different and Lochhead on Marketing and is the co-author of two books, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets (2016) and Niche Down: How To Become Legendary By Being Different (2018). The post 851: How to Position Yourself For Success With Christopher Lochhead, Category Pirates [K-Cup TripleShot] appeared first on Time4Coffee.

Christopher Lochhead is an entrepreneur and former three time Silicon Valley CMO at Mercury Interactive, Scient and Vantive. He is also the host of two top-rated business podcasts, Follow Your Different and Lochhead on Marketing and is the co-author of two books, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets (2016) and Niche Down: How To Become Legendary By Being Different (2018). The post 850: How to Become Legendary With Christopher Lochhead, Category Pirates [K-Cup TripleShot] appeared first on Time4Coffee.

Christopher Lochhead is an entrepreneur and former three time Silicon Valley CMO at Mercury Interactive, Scient and Vantive. He is also the host of two top-rated business podcasts, Follow Your Different and Lochhead on Marketing and is the co-author of two books, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets (2016) and Niche Down: How To Become Legendary By Being Different (2018). The post 849: How to Pivot From High School Dropout to Successful Entrepreneur With Christopher Lochhead, Category Pirates [K-Cup DoubleShot] appeared first on Time4Coffee.

Christopher Lochhead is an entrepreneur and former three time Silicon Valley CMO at Mercury Interactive, Scient and Vantive. He is also the host of two top-rated business podcasts, Follow Your Different and Lochhead on Marketing and is the co-author of two books, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets (2016) and Niche Down: How To Become Legendary By Being Different (2018). The post 848: What It Means to Do Category Design in Marketing With Christopher Lochhead, Category Pirates [Main T4C Episode] appeared first on Time4Coffee.

When I started recording the episode with Christopher Lochhead, I immediately felt like I was in the (virtual) room with a legend. Christopher is a retired entrepreneur and 3X Silicon Valley public company CMO. He makes content (podcasts, books, newsletters, links to all those at the end of the show notes) for entrepreneurs and marketers with a different mind. I found out about Christopher from LinkedIn, left a comment on a post, and he invited me to read the Category Pirates newsletter. This is when I began diving more deeply into category design. I'm currently reading his book Play Bigger. Here's what we hit on: Explain category design like you're speaking to a 7-year-old; Most companies compete for existing demand vs. create new demand and this is a trap; Why most marketers waste their time in their career; Companies that are great examples of category design leaders and what are they doing right; What makes a legendary entrepreneur? (HINT: they force choice between past vs. future); Companies that lead with category design are valued at 5x more; Companies that lead with category design get 76% of market share (Source: HBR); What are the most important steps to build category design and create a legendary company; What are some bad recommendations about category design (HINT: people don't like change); Why you need problem/category fit vs. product/market fit; Why this is such an amazing time to be an entrepreneur. You can reach Christopher on LinkedIn: www.linkedin.com/in/christopherlochhead Find out more about Category Pirates: www.categorypirates.com Also check out these podcasts: Follow Your Different and Lochhead on Marketing And these books: Play Bigger (on category design) and Niche Down (become legendary by being different) For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening! --- Send in a voice message: https://anchor.fm/anna-furmanov/message

Bruce Cleveland has been a Silicon Valley CMO and CPO (and venture investor) holding senior executive positions at Oracle, Apple, Siebel Systems and C3 AI. His experience in business and technology include: ◆ Siebel - Over 10 years, led the marketing, alliances, & product divisions. During my time, Siebel grew from $4M to $2B annual revenue. ◆ Apple - Led an engineering division where we developed multiple Apple software products. ◆ Oracle - Joined Oracle when it was an early stage startup; led the Unix product division. Some of his investment successes… ◆ Marketo - Was the first investor in Marketo when it was just a concept. Served on its board for 7 years to the IPO. Acquired by Adobe for $4.75B. ◆ C3.ai- A first investor in C3.ai. Asked by Tom Siebel to help form initial business plan. Served on Advisory Board for 4 years. ◆ Vlocity - Early investor. Provided input on Vlocity’s partner strategy. Recently acquired by Salesforce for $1.2B. Connect with Bruce on LinkedIn and follow him on Twitter. Buy his book here. --- Support this podcast: https://anchor.fm/mindloom/support

Christopher Lochhead is a three-time Silicon Valley CMO, author, and chart-topping business podcaster. In this episode, we discuss the state of marketing and business, the impact of a looming recession, job automation, and how to niche down so you can be legendary by being different. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show!

Reaching a Distracted Audience Janice Le, Silicon Valley CMO and Startup Advisor, joins the podcast to talk about how brands can reach a distracted market. She sees two approaches to marketing right now, one that highlights how your company can help, and one that ensures your brand is remembered positively once the world is out […]

Being a successful chief marketing officer requires several characteristics and skills: Surround yourself with mentors/advisors Do your on boarding homework Understand your brand Know what you don't know Assemble your dream team and tools Aspiring marketing executives will want to join us as we get into the weeds of discovering if you have what it takes to be a successful CMO. ----- Join Sangram's "Becoming Intentional" newsletter for  1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

In this episode (part 2 of 2) of the #CategoryCreation series, John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast. See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs. Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute. :)

In this episode (part 1 of 2) of the #CategoryCreation series, John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast. No. 2 in our countdown of the Top 20 episodes of 2019. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute. :)

Ep #92 - Christopher Lochhead, a "war-time" CMO for three Silicon Valley companies (Mercury Interactive, Scient, Vantive), a top business podcaster on Apple (as high as #1 in the rankings), and a best-selling author on Amazon, joins the Marketing Geeks Podcast to talk how to niche down with your marketing efforts, become a category director, and play bigger. Christopher is the host of two top podcasts including "Lochhead on Marketing" and "Follow Your Different." He is also the best-selling author of two hit books including "Niche Down: How To Become Legendary By Being Different" and "Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets." In this interview, we explore Christopher's corporate background including his experience as CMO of Mercury Interactive when the company sold to Hewlett-Packard (HP) for $5 Billion. That's a big number and a major reason why you'll want to listen to what Christopher has to say about marketing. In our conversation, we discuss why marketers MUST niche down and become category directors in the current business landscape, we get his opinion on personal branding, and we go into why he now runs two podcasts and a blog where he provides tons of incredibly valuable info to entrepreneurs 100% free. Don't miss this special episode with the one and only, Christopher Lochhead. Learn More About Christopher Lochhead, His Books, and Podcasts: Visit Christopher Lochhead's website at: https://lochhead.com/ Get Christopher's book "Play Bigger" on Amazon at: https://amzn.to/37miSkh Get Christopher's book "Niche Down" on Amazon at: https://amzn.to/2uxHTKC Listen to the "Follow Your Different" Podcast on Apple at: https://podcasts.apple.com/us/podcast/christopher-lochhead-follow-your-different/id1204044507 Listen to the "Lochhead on Marketing" Podcast on Apple at: https://podcasts.apple.com/us/podcast/lochhead-on-marketing/id1475593214 Please do us a favor and subscribe, rate and leave a written review. We would really appreciate a written review from listeners that are getting value from the show. Thank you. Connect & message the Marketing Geeks on LinkedIn: Click to Connect with Justin Womack at: https://www.linkedin.com/in/justinwomack1/ Click to Connect with Andros Sturgeon at: https://www.linkedin.com/in/androssturgeon/ Want to be a guest on the Marketing Geeks Podcast or suggest someone? Please email us at info@marketinggeekspodcast.com Click here to visit the Marketing Geeks website at: https://marketinggeekspodcast.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app · Trainual: Trainual is a software that helps you document what you do, so you can easily delegate and train others. https://trainual.com/freemonth/ --- Send in a voice message: https://anchor.fm/marketing-geeks/message Support this podcast: https://anchor.fm/marketing-geeks/support

Christopher Lochhead became an entrepreneur when he was young, not out as a way up, but as a way out of the environment he grew up in. Fast forward many years and he is a three time Silicon Valley CMO, until his most recent company was acquired by HP for 5 billion dollars. In his new book Niche Down: How To Become Legendary By Being Different, he explains that creating legendary success is not so much about out competing others in your market category, but creating new categories altogether, and standing apart by being unique. I'm exited to share this fascinating conversation I had with Christopher. “Most people in business make a massive assumption about what they're doing: that they are competing for demand in an existing market category with a strategy called, ‘our stuff is better than their stuff.' And as a result of that, most small businesses and most new businesses fail.” What You Will Discover How to set yourself and your business apart Confidence to showcase how your work is unique Strategies that brought legendary innovators to the top of their fields Resources Buy a copy of Christopher's new book Niche Down: How To Become Legendary By Being Different

Being a successful CMO requires several characteristics and skills: Surround yourself with mentors/advisors Do your on boarding homework Understand your brand Know what you don't know Assemble your dream team and tools Aspiring marketing executives will want to join us as we get into the weeds of discovering if you have what it takes to be a successful CMO with Jennifer Dimas.  

Christopher Lochhead: A Legendary Communicator Christopher Lochhead hosts the top podcast Follow Your Different, wrote two life changing books Play Bigger and Niche Down, and he's a 3-time Silicon Valley CMO. The dude is legendary. He's also animated and authentic. Don't let the kids hear him...  Christopher has been an advisor to over 50 venture-backed startups, is a venture capital limited partner and a former three-time Silicon Valley public company CMO, entrepreneur, and co-author of two bestsellers: Niche Down and Play Bigger. He has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “Off-putting to some” by The Economist. We dive deep into growth, marketing, category design, and more in this episode. Today's Episode is Brought to You By: This episode of Wayfinding Growth is brought to you by Sprocket Talk. If you’re ready to take your HubSpot experience to a whole new level, you need to join Sprocket Talk as a Free VIP member. Tutorials, courses, training, HubSpot updates and more. Head to SprocketTalk.com/WG to join the movement and get an exclusive Wayfinding Growth deal!  Category - Brand - Product A great example of how we think of businesses that Christopher offered was this: If your tooth hurts, what do you think of first? You go category (I need a dentist) then brand (my dentist Dr. Smith is great) and then product (I need to get a cleaning and filling).  If you can own your category, you win.  Design Your Legendary Life When thinking about designing your market so you can own it, Christopher says look to Google as inspiration. They own search because they thought about the category, then the product.  At the time, we surfed the web through portals. When Google started, they said "We're not a portal. We're a search engine. Find what you want through us."  They changed the category and created a new one, then designed a product that fit that category and do one thing well, then changed our behavior. Google distinguished themselves from companies like Yahoo, Excite, Alta Vista and others instead of saying they were "a little better." Google purposefully positioned a new paradigm called search. "They focused on this one thing. They got product design, company design, and category design right. They didn't say 'We're a portal 2.0.'" - Christopher Lochhead on Google's category design Now they've become that portal (Google, News, Music, Play store, email...) that they unseated early on. Fall in Love with the Problem, Not the Product If you want to truly grow as a business, Christopher talked about a new mindset. Instead falling in love with your product, you need to fall in love with the problem you're solving for your customers. This helps you see the solution beyond just your product. You could have an entire category in front of you, but not even realize it because you've created a product just incrementally better than the last business who solved the problem.  See the problem, and figure out what solves it, then create the category around that. The product should follow that. "Big E Entrepreneur" Versus "Little e entrepreneur" We're not all "Big E Entrepreneurs." Those are companies like Google, Facebook, YouTube, Instagram.  Christopher describes it: "I have some technology, I go to Silicon Valley or another tech mecca, find startup funding, and create a mutlibillion dollar category." This world is where Christopher spent the majority of his professional career. He's learned lessons and shared them in Play Bigger. Then there's the businesses Christopher calls the "Small e entrepreneur." It's like if three friends get together and start a bar in their hometown with craft beer and vintage arcade games, and call it Barcade. This idea might grow into a chain of bars from the one legendary location.  This example is similar in getting the holy triangle of category-product-brand dialed in, just on a different scale. Either way, you're navigating your growth journey by designing your category and your business. Connect with Christopher: Follow Your Different with Christopher Lochhead The Lochhead on Marketing podcast Lochhead on the Web Lochhead on Facebook Lochhead on Twitter Subscribe for New Episodes Every Week Be sure to subscribe on your podcast player of choice (or the email notifications below) for new episodes every week, Tuesday mornings at 7:00am EST. Wayfinding Growth is the go-to podcast to inspire entrepreneurs, business owners and leadership. “For better or worse, in richness and in want” may be for weddings, but it’s also for businesses. We will be your navigator in this journey, no matter your level. Love what we're doing? Leave a review wherever you listen!

Christopher Lochhead: A Legendary Communicator Christopher Lochhead hosts the top podcast Follow Your Different, wrote two life changing books Play Bigger and Niche Down, and he's a 3-time Silicon Valley CMO. The dude is legendary. He's also animated and authentic. Don't let the kids hear him...  Christopher has been an advisor to over 50 venture-backed startups, is a venture capital limited partner and a former three-time Silicon Valley public company CMO, entrepreneur, and co-author of two bestsellers: Niche Down and Play Bigger. He has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “Off-putting to some” by The Economist. We dive deep into growth, marketing, category design, and more in this episode. Today's Episode is Brought to You By: This episode of Wayfinding Growth is brought to you by Sprocket Talk. If you’re ready to take your HubSpot experience to a whole new level, you need to join Sprocket Talk as a Free VIP member. Tutorials, courses, training, HubSpot updates and more. Head to SprocketTalk.com/WG to join the movement and get an exclusive Wayfinding Growth deal!  Category - Brand - Product A great example of how we think of businesses that Christopher offered was this: If your tooth hurts, what do you think of first? You go category (I need a dentist) then brand (my dentist Dr. Smith is great) and then product (I need to get a cleaning and filling).  If you can own your category, you win.  Design Your Legendary Life When thinking about designing your market so you can own it, Christopher says look to Google as inspiration. They own search because they thought about the category, then the product.  At the time, we surfed the web through portals. When Google started, they said "We're not a portal. We're a search engine. Find what you want through us."  They changed the category and created a new one, then designed a product that fit that category and do one thing well, then changed our behavior. Google distinguished themselves from companies like Yahoo, Excite, Alta Vista and others instead of saying they were "a little better." Google purposefully positioned a new paradigm called search. "They focused on this one thing. They got product design, company design, and category design right. They didn't say 'We're a portal 2.0.'" - Christopher Lochhead on Google's category design Now they've become that portal (Google, News, Music, Play store, email...) that they unseated early on. Fall in Love with the Problem, Not the Product If you want to truly grow as a business, Christopher talked about a new mindset. Instead falling in love with your product, you need to fall in love with the problem you're solving for your customers. This helps you see the solution beyond just your product. You could have an entire category in front of you, but not even realize it because you've created a product just incrementally better than the last business who solved the problem.  See the problem, and figure out what solves it, then create the category around that. The product should follow that. "Big E Entrepreneur" Versus "Little e entrepreneur" We're not all "Big E Entrepreneurs." Those are companies like Google, Facebook, YouTube, Instagram.  Christopher describes it: "I have some technology, I go to Silicon Valley or another tech mecca, find startup funding, and create a mutlibillion dollar category." This world is where Christopher spent the majority of his professional career. He's learned lessons and shared them in Play Bigger. Then there's the businesses Christopher calls the "Small e entrepreneur." It's like if three friends get together and start a bar in their hometown with craft beer and vintage arcade games, and call it Barcade. This idea might grow into a chain of bars from the one legendary location.  This example is similar in getting the holy triangle of category-product-brand dialed in, just on a different scale. Either way, you're navigating your growth journey by designing your category and your business. Connect with Christopher: Follow Your Different with Christopher Lochhead The Lochhead on Marketing podcast Lochhead on the Web Lochhead on Facebook Lochhead on Twitter Subscribe for New Episodes Every Week Be sure to subscribe on your podcast player of choice (or the email notifications below) for new episodes every week, Tuesday mornings at 7:00am EST. Wayfinding Growth is the go-to podcast to inspire entrepreneurs, business owners and leadership. “For better or worse, in richness and in want” may be for weddings, but it’s also for businesses. We will be your navigator in this journey, no matter your level. Love what we're doing? Leave a review wherever you listen!

Christopher Lochhead is the author of Play Bigger and Niche Down, a 3x Silicon Valley CMO, and the host of the Follow Your Different Podcast. This week on the Product Science Podcast, we sit down to talk about his years of experience in Silicon Valley, what it means to design a market category, and how you can make it as a solopreneur. Read the show notes for this episode to learn more.

In this episode (part 2 of 2) of the #CategoryCreation series, John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast.

In this episode (part 1 of 2) of the #CategoryCreation series, John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast.

An Amazon #1 Best Selling Author, Christopher Lochhead is host of the popular "Legends & Losers," now "Follow Your Different" and creator of "6 Minutes of Legendary Podcast", co-author of "Niche Down: How To Become Legendary By Being Different" and Harper Collins' "instant classic," "Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets."Lochhead is a former three-time Silicon Valley public company CMO, entrepreneur and category designer. The Marketing Journal calls him "One The Best Minds in Marketing," Fast Company Magazine calls him a "Human Exclamation Point," The Economist calls him "off-putting to some" and NBA legend Bill Walton calls him "a quasar". Christopher's LinksWeb: https://lochhead.comTwitter: https://twitter.com/lochhead/Instagram: https://www.instagram.com/lochhead/Facebook: https://www.facebook.com/christopher.lochhead And don’t forget to support the podcast by subscribing for free, reviewing, and sharing. Web: https://unstructuredpod.com/   Twitter: https://twitter.com/unstructuredp Facebook: https://facebook.com/unstructuredp  Instagram: https://instagram.com/unstructuredp Join the Facebook group:  fb.com/groups/unstructured

Chris Lochhead, a three-time Silicon Valley CMO, co-author of Play Bigger, and former entrepreneur, joins Brian Ascher of Venrock to discuss the importance of category design and marketing on this week’s episode of Running Through Walls. From having a provocative point of view to not accepting the status quo, Chris outlines what every business needs to do to become a category king. He discusses the right time to think about category design, whose job it is, and why concentrated campaigns called “Lightning Strikes” will grab the attention of consumers more effectively than traditional marketing.

In this episode we talk to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast. LinkedIn: https://www.linkedin.com/in/christopherlochhead/

In this episode of the DREAM. THINK. DO. podcast, Mitch Matthews talks with Christopher Lochhead, retired Silicon Valley CMO three times over, author, and host of the podcast “Legends and Losers.”  He's also a self-described surf and ski bum. Entrepreneur magazine calls him one of the greatest marketing minds out there!  In this episode, Chris shares his unique perspective on how to live like a legend and create a category of ONE. Listen To The Podcast:   Christopher Lochhead was thrown out of high school.   So at a young age, he decided to start a business.  (Because… why not?) Despite a lack of formal education, he chose to be in control of where he found himself in life and grew his first business into a huge success. Then he wrapped a Shelby Mustang around a tree and nearly died. That experience taught him some serious life lessons that helped RE-shape his thinking. After some ups and downs and an extremely successful career in Silicon Valley, Christopher has some solid tips and advice on becoming a true innovator.   In this episode, you will…   Learn the mindset of some of the greatest innovators Hear what you can be doing today to position yourself where you want to be Gain the confidence to live the life of a legend Learn why categories are more important than features and benefits     Episode Resources: DREAM. THINK. DO.

Christopher Lochhead is co-author of Harper Collins' instant classic “Play Bigger” and host of the Legends and Losers podcast. Christopher is a retired three-time, Silicon Valley, public company CMO, entrepreneur and category designer. Fast Company Magazine calls him a "Human Exclamation Point and The Economist calls him "off-putting to some. He can recite much of The Big Lebowski but can't remember his wife's phone number. He's a proud advisor to nonprofit 1 Life Fully Lived, an ass-kicking public speaker, and surf / ski bum living happily ever after in Santa Cruz California with a wonderful tribe and 7 beautiful hens.   What you’ll learn about in this episode: Chris’ career journey that took him from Silicon Valley CMO to coach to podcast host Chris’ book: “Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets” What category design is and why every agency needs to get great at it Why “category” is as important as “product” and “company” How to position your agency in a category that you can dominate The two kinds of problems that need solving The three questions to ask to start creating your category to dominate The three ways service-based businesses make money Why your client base may change after you define your category (and why that’s perfectly okay) Why your agency can still do work that doesn’t fit exactly in your category if needed (the kids gotta eat!) as long as the perception of your agency stays within your category Why legendary category designers always expand what they do Why becoming a category king is going to take a leap of faith And tons of examples of category kings that have done what it takes to stand out amongst the competition Ways to Contact Christopher Lochhead: Podcast: www.legendsandlosers.com Book: "Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets"