Podcasts about pia silva

What if the secret to having a lucrative business lay in flipping conventional wisdom on its head? That's what Pia Silva did. She transformed her branding agency's financial woes into a booming success, proving that a radical shift in approach can unlock extraordinary results.Join Laurie-Ann Murabito as she sits down with Pia Silva, author of "Badass Your Brand," to uncover the transformative journey. Pia and her husband turned their branding agency from debt-ridden to profitable by embracing a unique intensive model. Discover how ditching lengthy projects for two-day intensives allowed them to provide immense value in a fraction of the time.Here's what you'll learn:Why questioning traditional business models can lead to innovative and profitable solutions.How focusing on a specific, high-value service can attract your ideal clients and repel the wrong ones.The strategy behind charging for initial consultations and why this upfront payment is crucial.How speaking can be a powerful tool for attracting clients and building authority.Practical steps to set your service pricing based on desired lifestyle and annual goals.Embrace the bold and reimagine your path to success with insights from this dynamic conversation.Links for our Guest: Website: https://www.nobsagencies.com/https://www.instagram.com/pialovesyourbiz/ https://www.linkedin.com/in/piapiasilva https://www.facebook.com/pialovesyourbiz/Audio Book (free): https://nobsagencies.com/indemand ~~~~~~~~~~~Join us for the next Speaker Circle Community Call at https://SpeakAndStandOut.com/Speaker-Circle *****Book a Speaker Success Call at https://SpeakAndStandOut.com/Speaker-Success *****Grab your FREE copy of the Be In Demand Listener Guide at https://SpeakAndStandOut.com/Guide *****

Join Jenn Foster, co-owner of Elite Online Publishing, as she interviews Pia Silva, an inspiring author and branding expert, about her journey in writing and self-publishing her book Badass Your Brand. Pia shares the motivation behind putting her face on the book cover, utilizing it as an authority tool, and recounting the surprise of being recognized by readers at events. She reveals her strategic decision to self-publish to maintain creative control over her branding and message.Learn More: https://www.piasilva.com/Free Audiobook: http://nobsagencies.com/eliteexpert

Welcome to Elite Expert Insider, where we offer game-changing strategies for entrepreneurs, solopreneurs, and small business owners! In this episode, host Jenn Foster sits down with Pia Silva, an accomplished author, podcast host, and branding expert, to reveal powerful business growth tactics.

Are you drowning in tasks yet still feel unproductive? This episode unveils vital productivity hacks that can help you reclaim your time and harness your potential. Join us as we explore powerful insights from Pia Silva, who successfully transformed her business by cutting down inefficiencies while emphasizing value over mere hours worked. We discuss practical strategies that aim to enhance both personal and team effectiveness. You'll learn how removing clutter from your daily routine can lead to a clearer path toward real accomplishments. Mick Spears shares his personal productivity rituals, highlighting time blocking, increased self-awareness, and creating purposeful meetings that drive results. Delve into the significance of reframing your mindset as we discuss integrating gratitude into your daily tasks. Instead of viewing responsibilities as burdens, shift your perspective to see them as opportunities that contribute to team success. Listen to how these principles can cultivate a more supportive and productive workplace where everyone thrives. Are you ready to take your productivity to the next level? Don't miss this opportunity to learn transformative strategies that will help you get more done with less noise. We would love to hear the productivity tips that work for you! Subscribe, share, and leave your review to help us spread these important ideas.Send us a textSupport the show✅ Follow The Leadership Project on your favourite podcast platform and listen to a new episode every week!

Are you feeling overwhelmed by the never-ending hustle yet not seeing the results you desire? This episode delves into the actionable insights from Pia Silva on how to dramatically shift your productivity paradigm by focusing on value, rather than effort. With her backdrop of experience in navigating the treacherous waters of small business ownership, Pia has developed unique strategies that allow entrepreneurs to do less while achieving more.The conversation begins by addressing common misconceptions around productivity and the culture of continuous hustle. Instead of pursuing extensive projects that bog you down, Pia advocates for working smarter through focused efforts. By reimagining how you structure your work and communicate with clients, you can increase efficiency without losing the quality of your deliverables.Pia's journey reveals that personal branding is crucial. She emphasizes that branding goes beyond logos and visuals; it's about creating a distinctive presence and ensuring that your message resonates clearly with your target audience. Her approach not only enhances business visibility but also fosters a sense of trust and authority among clients.Finally, we explore the power of saying no—an essential skill often underestimated. By recognizing when a client or project is not the right fit, you free up your time to invest in opportunities that align better with your expertise, leading to enhanced creativity and job satisfaction.Join us as we unpack these game-changing insights that can revolutionize your work life and lead to greater success! Don't forget to subscribe, share your thoughts, and join our community as we learn and grow together.Don't miss out on Pia's free stream of her book via https://nobsagencies.com/leadershipproject for more strategies on sharpening your brand and boosting your business efficiency. 

Send us a textWant to scale your agency to $30K months without hiring a team? Pia Silva shares her no-BS formula to maximize profits, streamline services, and work less while earning more. Learn how to ditch free proposals, charge premium rates, and simplify success. Tune in now!

Are you tired of the constant hustle of selling yourself and your services? In this episode, we're joined by Pia Silva, branding expert and entrepreneur, to dive into the powerful concept of the anti-selling mindset. Pia shares how you can attract your ideal clients by focusing on communicating your unique value authentically—no pushy sales tactics […] The post The Anti-Selling Mindset: Attract Clients with Your Unique Value, With Pia Silva first appeared on Business Creators Radio Show with Adam Hommey.

Turning creativity into a business is tough because it requires wearing two very different hats—artist and entrepreneur. It's not just about making great work; it's about finding the right audience, pricing confidently, and navigating the business side without losing the joy that started it all. The struggle often comes from balancing creative freedom with the need to market, sell, and stay financially stable. The ones who make it work aren't always the most talented—they're the ones who figure out how to make their passion and business goals work together. Pia Silva is the founder of No BS Agency Mastery, a program that teaches one to two-person branding agencies how to scale to $30,000 monthly revenue without employees. She is also the author of the book "Badass Your Brand" and the host of the "No BS Agency" podcast. Today, Pia shares her expertise on helping creative professionals overcome the common challenges they face in running a successful business, such as undervaluing their work, struggling with client communication, and managing the administrative tasks that often suck the joy out of their passion. Stay tuned! Resources No BS Agency: Book Your Game plan NOW! No BS Agency: BUILD A NO BS BRANDING AGENCY Pia Silva: No BS AGENCY MASTER Connect with Pia Silva on LinkedIn Follow Pia Silva on Facebook Get a copy of Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit by Pia Silva on Amazon

Ever feel like you're perfecting your marketing but still selling yourself short? In this episode of the She Built It® Podcast, host Melanie Barr sits down with Pia Silva—entrepreneur, speaker, and author of the best-selling book Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit. Pia is the founder and head trainer of No BS Agency Mastery, where she helps 1–2 person branding agencies scale to $30–50k months while cutting their workload by up to 80%—all without hiring employees. She's also a partner, brand, and business strategist at Worstofall Design, known for building “Badass Brands without the BS.” Having delivered a popular TED Talk on cultivating true confidence, Pia is here to show you how to charge your worth, streamline your business, and grow without compromising what makes your brand unique. Tune in for actionable insights on marketing smarter, attracting high-paying clients, and finally earning what you deserve.Connect with us:Get a free audio version of Pia's book Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit: https://nobsagencies.com/she-built-itPia SilvaNo BS Agency MasteryWorstofall DesignWork with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr InstagramMelanie Barr LinkedInShe Built It® LinkedIn

In this episode of Money Talk With Tiff, Tiffany Grant sits down with Pia Silva to dive deep into the often misunderstood world of lead generation. Pia, an expert in helping small service businesses maximize their lead generation strategies, breaks down the fundamental principles and actionable steps essential for effective lead generation. The conversation spans various topics, including the importance of networking, refining your messaging, and the tactical use of content creation and paid advertising to build what Pia calls an "authority machine." Both Tiffany and Pia offer practical insights and personal anecdotes, making this episode a must-listen for business owners at any stage of their entrepreneurial journey.Check out the full show notes: https://moneytalkwitht.com/podcast-show-notes/lead-generation/Takeaways Lead generation is about ensuring more people know you exist and trust you. Talking to your warm network can be the most effective lead generation strategy. Many entrepreneurs find lead generation daunting, but it's simpler than they think. Networking events can be a great way to connect and introduce your services. Introverts can succeed in lead generation by focusing on one-on-one relationships. Creating a clear message about what you do is crucial for effective networking.Special OffersPia Silva offers a free copy of her book, "Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit."To get your free copy, visit: No BS Agencies - Free BookGuest Contact InfoInstagram: @pialovesyourbizWebsite: No BS AgenciesFor continued insights on financial strategies and business tips, tune in every Thursday for a new episode of Money Talk With Tiff. Connect with Tiffany Grant on all social media platforms @MoneyTalkWithT.Thank you for listening!Support this PodcastCopyright 2025 Tiffany Grant

I was recently a guest on Sara Chambers's fabulous podcast, Chicks Who Give a Hoot and I loved our conversation. We chatted a lot about Mastery, her experience in it, and talked about other people's experiences as well. Plus we dug into mindset shifts we've both needed to make to be successful in our businesses and lots more.I wanted to share that conversation here on my feed. I hope you enjoy it and do check out Chicks Who Give a Hoot!Resources:No BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

Pia Silva is the founder of No BS Agency Mastery, a program that teaches 1-2 person branding agencies how to scale to $30k months without needing employees. She's a TEDx speaker, host of the No BS Agency Podcast, and author of Badass Your Brand. Pia also runs her agency intensives, where she helps clients complete branding projects in just two days, focusing on delivering high value while keeping her schedule streamlined. Pia's approach enables small agencies to increase profitability, simplify processes, and create the freedom to enjoy their lives.

Are you ready to cut through the noise and create a brand that truly stands out? This week, I'm joined by Pia Silva, a powerhouse entrepreneur, speaker, and author dedicated to helping small branding agencies scale their businesses while working less. As the founder of No BS Agency Mastery, Pia has coached countless entrepreneurs to build profitable, efficient businesses. She's the author of the bestselling book Badass Your Brand, a TED speaker, and the driving force behind Worstofall Design, a branding agency known for crafting “Badass Brands without the BS.” Pia's journey is packed with insights on turning expertise into profit and building authentic confidence in business. Whether you're a branding professional or an entrepreneur ready to take your business to the next level, this episode is for you. Highlights of the episode: • The 50-25-25 Rule to Profit & Freedom • How to niche down based on data, not guesswork • Why scarcity mindset limits generosity and growth • Strategies to grow your brand without the BS Additional resources: • No BS Agencies • Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit by Pia Silva • Pia's FREE Audiobook Offer • Worstofall Design • No BS Agency Mastery – Book a Call with Pia • Watch Pia's TED Talk ------------------------------------------------------------------- Subscribe to the show: • Apple Podcasts • EricRMueller.com • Spotify --- Support this podcast: https://podcasters.spotify.com/pod/show/ericmuellershow/support

How do you turn a mountain of debt into a thriving, profitable business?In this episode of You Betcha She Did, host Rayna chats with branding powerhouse Pia Silva, who shares her incredible journey from financial struggle to stunning success. Pia reveals how she and her husband reimagined their small branding agency, ditching unprofitable long-term projects in favor of intensive, high-value one-day packages.This bold pivot not only wiped out their debt but tripled their revenue, proving that the right strategy can transform your business. Tune in for Pia's expert tips on pricing strategies, creating clear, shareable offerings, and embracing intentionality to turn challenges into opportunities. This episode is packed with insights for entrepreneurs ready to take their brand—and business—to the next level.In this episode, Pia mentions two links for listeners:The free audio feed of her book can be accessed at: nobsagencies.com/she-did-podcastThe Price to Freedom Calculator is available at: nobsagencies.com/priceConnect with Pia Silva:Website: https://www.nobsagencies.com/ No BS Agency Owners Free Facebook Group: https://www.facebook.com/groups/nobsagencyowners Your time to shine has come! Join us for our amazing women-only retreat at the shores of beautiful Lake Michigan. Spend time away focusing on you and master the art of self-appreciation. This relaxing and energizing retreat includes appreciation training and coaching, yoga, and other engaging activities. Learn more here Support the Show and Rayna's Work to Elevate MidWest Women!Buy Me a CoffeeIf you love the show, please subscribe, share it with your friends, and leave us a positive review

"You're hiring me because you believe I know better, and you shouldn't hire me if you don't think that." - Pia SilvaIn this episode of The Storytelling Lab, branding expert Pia Silva shares her expertise on building authentic brand identities for small service-based businesses.Pia emphasizes the importance of crafting branding based on the genuine experiences of the client, rather than creating an artificial image.She challenges the traditional notion of the customer as the hero, advocating for positioning the business owner as the hero who can effectively address clients' needs.Pia also underscores the significance of clarity and specificity in branding, urging businesses to focus on niching and showcasing their unique strengths. Her transition from serving brands to training branding agencies reflects her commitment to empowering others with her successful branding process.Pia's personal journey of overcoming debt and refining her pricing strategy offers practical wisdom for entrepreneurs. Overall, her expertise and unique approach to branding provide actionable insights for small service-based businesses, making this episode essential for those seeking to establish a strong brand that makes more money with fewer projects.In this episode, you will be able to:Discover the secrets to building an authentic brand identity that truly resonates with your audience.Uncover the power of storytelling in branding and how it can elevate your business to new heights.Master the art of setting profitable pricing strategies that work for your small service-based business.Learn how to craft brand messaging that repels the wrong clients and attracts the perfect ones.Embrace the future by adapting your thought leadership and expertise to the rise of AI in business. Hosted on Acast. See acast.com/privacy for more information.

Pia Silva, Founder of No B.S. Agency Mastery and author of Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit, shows you how to build the authority machine in your business: Where and how to start. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Join host John Golden and branding powerhouse Pia Silva as they delve into turning expertise into a powerful and profitable brand. Pia, co-founder of Worst of All Design, discusses the importance of grounding your brand in real experience, breaking through self-doubt, and using personal stories to build a deeper connection with your audience. She shares practical advice on developing a unique voice, conquering fears of bold branding, and utilizing storytelling to create a memorable brand presence. This episode offers actionable tips on branding, personal development, and making a meaningful impact with your expertise. Perfect for entrepreneurs ready to make their mark!

Host John Golden speaks with Joel Quintela, founder of HR tech firm Cartel, on bridging perception and reality in sales and hiring. Joel reveals how top salespeople stand out by understanding both their and their clients' perceptions, similar to a poker player reading the table. He emphasizes self-awareness, structured processes, and knowing when to walk away. Key insights include actionable advice on situational awareness, building a personal brand that resonates with clients, and creating feedback loops to align perception with reality. A must-listen for anyone aiming to improve their sales and hiring approach!

In this conversation, Pia Silva discusses her journey in branding and marketing, emphasizing the importance of being authentic and owning one's identity.   She shares insights on how to stand out in a crowded market, the significance of self-promotion, and the challenges faced by small branding agencies.   The discussion also touches on effective advertising strategies and the evolving landscape of social media. In this engaging conversation, Pia Silva and Wes discuss the ongoing journey of business success, emphasizing that initial achievements are just the beginning.   They explore strategies for building a profitable small agency without the need for a large team, focusing on trust-building in sales, especially for service providers. The importance of empowering clients through knowledge and ownership is highlighted, along with the value of community engagement and sharing resources.   Pia also offers insights into her approach to client relationships and the significance of maintaining a healthy work-life balance.     Takeaways Being badass is about owning your identity. Confidence is built over years of experience. Unique branding can set you apart from competitors. Self-promotion is crucial for success in business. Navigating social media requires curation and focus. Coaching small agencies can lead to significant growth. Effective advertising requires a clear understanding of your audience. The sale is just the beginning of the relationship. Branding should reflect authenticity and uniqueness. Ads should enhance an already successful funnel. It's gonna be a problem if you think, oh, I did it. The work really truly begins after the initial sale. Certain kinds of businesses can benefit from churn. Building trust is essential before pitching services. Selling a small initial service can lead to bigger sales later. Proposals should not be fishing expeditions. Empower clients by giving them ownership of their projects. Community engagement is key for service providers. Free resources can attract potential clients. Maintaining a work-life balance is crucial for mental health. Chapters 00:00 Introduction and Personal Branding Journey 02:49 The Concept of Being Badass 05:51 Unique Branding Strategies 08:56 The Importance of Self-Promotion 12:03 Navigating the Noise of Social Media 14:51 Coaching Small Branding Agencies 18:05 Effective Advertising Strategies 22:35 The Journey Begins: Beyond Initial Success 27:44 Sales Strategies for Service Providers 33:30 Empowering Clients Through Knowledge 36:44 The Importance of Client Ownership   GUEST INFO: Guest Site: https://www.nobsagencies.com/ Pia Silva LinkedIn: https://www.linkedin.com/in/piapiasilva Free Bonus: Get a free audio version of Pia's book Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit: nobsagencies.com/the-sales Pia Silva Instagram: https://www.instagram.com/pialovesyourbiz/ Free Blueprint on how to scale your branding agency to $30k+ months without employees Use Pia's FREE calculator to discover the price you must charge to achieve freedom in your branding business Grab Pia's best-selling book Badass Your Brand OR download the first chapter FOR FREE Get the free audio book Listen to Pia's podcast “No BS Agency Podcast” Check out Pia's No BS Agency Owners Free Facebook Group Sales Growth Tools Mentioned Hire The Best Speaker for your sales meeting or marketing conference Take The CRM Quiz: get a free consultation with me Get The “Whisper Starter Pack" Automate your sales for $15

Tiago Faria –Digital Business Mentor in the “Help Industry”About meI help experts do the most fun marketing they'll ever do and attract the most presold leads they'll ever get. Oh, and by the way, I do it through podcast guesting.Target AudienceMy expertise primarily caters to coaches, consultants, service providers, or freelancers who rely on trust and expertise to sell high-ticket products or services.AchievementsOver my 15 years in the world of marketing and digital business, I have had the pleasure of:Working at Google's European headquarters in Dublin for 8 years, as a Google Ads specialist and consultant for some of the biggest companies in Europe and the Middle EastCompleted a 120 day challenge on YouTube in 2021, creating 120 videos in 120 consecutive days (this after interviewing more than 60 entrepreneurs and experts on my podcast, including Chris Do, Miles Beckler, Marty Neumeier, Mike Michalowicz, Blair Enns, Pia Silva, and others)Booked 67 podcasts in only 4 months, being featured as a guest on top 1-2% podcasts like Podcasting Your Global Career, Straight Talk No Sugar Added Podcast, and Marketing SpeakSuggested QuestionsWhy podcast guesting and not any other marketing method or media?How do I pitch myself to podcasts without sounding sleazy?I'm not sure I can be an interesting guest… is this really for me?How do I make sure I can convert listeners into clients?How does this integrate into my overall marketing strategy?How much time does it take to get results?Just for FunOutside of the world of online business, I wouldn't trade anything for time with my wife, Natasha, and my 3-year-old daughter, Kira. In my downtime, I am continually learning new things (mainly through audiobooks and podcasts). I've already traveled to more than 22% of the world (according to TripAdvisor...), and my next goal is to visit all of the 50 US states (9/50).Connect with Mehttps://www.linkedin.com/in/tiagofaria/The Doctor offers a complimentary strategy session at TheDoctorOfDigital@pm.me.https://swellai.com/?via=mick-the-doctor-of-digitalOn Track Ian Hunterhttps://www.amazon.com/dp/1789523044?ref_=cm_sw_r_cp_ud_dp_WOLGDN9AD6UWV1H4EG8OBurning America: In the Best Interest of the Children?Mick, The Doctor of Digital, Smith mick.smith@wsiworld.comBurning America: In the Best Interest of the Children?https://burning-america.comAmazon: https://www.amazon.com/G-Mick-Smith/e/B0B59X5R79Also at Barnes & Noble, Walmart, and TargetLeave a message for The Doctor of Digital:https://podinbox.com/thedoctorofdigitalpodcastInstagram: burningamericacommunityPatreon burningamericacommunity:https://www.patreon.com/SmithConsultingWSITheDoctorofDigitalPodcastListen, subscribe, share, and positively review The Aftermath:https://podcasts.apple.com/us/podcast/the-aftermath-the-epidemic-of-divorce-custody-and-healing/id1647001828Substack:https://micksmith.substack.com/Commercials Voice Talent ||https://www.spreaker.com/user/7768747/track-1-commercialsNarratives Voice Talenthttps://www.spreaker.com/user/7768747/track-2-narrativesDo you want a free competitive analysis for your business?https://marketing.wsiworld.com/free-competitive-analysis?utm_campaign=Mick_Smith_Podcast&utm_source=SpreakerMake an Appointment:https://www.picktime.com/TheDoctorOfDigitalBe sure to subscribe, like, & review The Doctor of Digital™ PodcastSign up for the Doctor Up Your Life courseFacebook || Instagram || Twitter || LinkedIn || YouTubehttps://www.linkedin.com/in/g-mick-smith-24495127Become a supporter of this podcast: https://www.spreaker.com/podcast/the-doctor-of-digital-gmick-smith-phd--1279468/support.

Tiago Faria –Digital Business Mentor in the Help IndustryAbout meI'm a business mentor in the “Help Industry” with a unique "Anti-Marketing" approach. After working at the EU headquarters of Google for 8 years, I have been simplifying marketing and business to its core, and I truly believe you already have everything you need in your world to grow a sustainable and fun business. Target AudienceMy expertise primarily caters to entrepreneurs who want to help people online, and solve problems for which these people are willing to pay a premium to solve. I understand the challenges they face every day in finding these people online, and I offer easy-to-implement solutions, using only what they already have in their world.AchievementsOver my 14 years in the world of marketing and digital business, I have had the pleasure of:Having helped hundreds of Portuguese (and recently international) entrepreneurs through my courses, workshops and programs since 2020Working at Google's European headquarters in Dublin for 8 years, as a Google Ads specialist and consultant for some of the biggest companies in Europe and the Middle EastCompleted a 120 day challenge in YouTube in 2021, creating 120 videos in 120 consecutive days (this after interviewing more than 60 entrepreneurs and experts on my podcast, including Chris Do, Miles Beckler, Marty Neumeier, Mike Michalowicz, Blair Enns, Pia Silva, and others)Just for FunOutside of the world of online business, I wouldn't trade anything for time with my wife, Natasha, and my 3-year-old daughter, Kira. In my downtime I am continually learning new things (mainly through audiobooks and podcasts). I've already traveled to more than 22% of the world (according to TripAdvisor...), and my next goal is to visit all of the 50 US states (9/50).Connect with Mehttps://tiagofaria.pt/https://www.linkedin.com/in/tiagofaria/https://www.facebook.com/tiagofariapontoptThe Doctor offers a complimentary website analysis, or a custom software open door session with Amplifi Labs: mick.smith@amplifilabs.com.https://swellai.com/?via=mick-the-doctor-of-digitalOn Track Ian Hunterhttps://www.amazon.com/dp/1789523044?ref_=cm_sw_r_cp_ud_dp_WOLGDN9AD6UWV1H4EG8OBurning America: In the Best Interest of the Children?Mick, The Doctor of Digital, Smith mick.smith@wsiworld.comBurning America: In the Best Interest of the Children?https://burning-america.comAmazon: https://www.amazon.com/G-Mick-Smith/e/B0B59X5R79Also at Barnes & Noble, Walmart, and TargetLeave a message for The Doctor of Digital:https://podinbox.com/thedoctorofdigitalpodcastInstagram: burningamericacommunityPatreon burningamericacommunity:https://www.patreon.com/SmithConsultingWSITheDoctorofDigitalPodcastListen, subscribe, share, and positively review The Aftermath:https://podcasts.apple.com/us/podcast/the-aftermath-the-epidemic-of-divorce-custody-and-healing/id1647001828Substack:https://micksmith.substack.com/Commercials Voice Talent ||https://www.spreaker.com/user/7768747/track-1-commercialsNarratives Voice Talenthttps://www.spreaker.com/user/7768747/track-2-narrativesDo you want a free competitive analysis for your business?https://marketing.wsiworld.com/free-competitive-analysis?utm_campaign=Mick_Smith_Podcast&utm_source=SpreakerMake an Appointment:https://www.picktime.com/TheDoctorOfDigitalBe sure to subscribe, like, & review The Doctor of Digital™ PodcastSign up for the Doctor Up Your Life courseFacebook || Instagram || Twitter || LinkedIn || YouTubehttps://www.linkedin.com/in/g-mick-smith-24495127Become a supporter of this podcast: https://www.spreaker.com/podcast/the-doctor-of-digital-gmick-smith-phd--1279468/support.

Ever wonder what it takes to strategically plan your revenue and offers for the upcoming year? Join me, along with the insights of my stellar business coach, Pia Silva, as we unravel the financial targets that every entrepreneur needs to hit—not just to keep your head above water, but to swim in the sea of success. With a candid breakdown of expenses and the 'good,' 'better,' and 'best' scenarios that can help you prepare for any income fluctuations, we're talking real numbers and real strategies. Get ready to learn how to price your core offer using tools like Teamwork for effective time tracking, and how even a work-from-home mom can aim for that $100,000 goal by working just one day a week.As we toast to the close of another year, it's time to reflect on the financial journey ahead. This episode is not just about making ends meet, it's about creating a life that includes the extra niceties—from vacations to debt repayment—while smartly accounting for taxes (think adding a 33% cushion to your planning). So, whether you're tuning in for some year-end motivation or looking for a financial compass, I've got you covered. Plus, don't miss out on an invitation to my tiny marketing community where weekly video advice and an AMA channel await to give your pressing questions the spotlight. Here's to a prosperous New Year and to crafting a 2024 that's financially sound and ambition-bound!Resources:Show Notes Page @ sarahnoelblock.comNo BS AgencyJoin my free community :)Listen to episode 42 for more financial fitness with Chrisy BowieWebsite: https://www.sarahnoelblock.comLinkedIn: https://www.linkedin.com/in/sarahnoelblock/Newsletter: https://tinymarketing.me/newsletterClick here to ask a question about the episode

Moving from traditional custom projects to productized services can completely change how you run your business: think more revenue, more free time and more joy in your work and your life. No BS Agency founder Pia Silva did it for her own branding agency and now teaches others to do the same.We had a candid conversation about:What happens when your business is successful financially, but not sustainable.Why you want to evaluate both the revenue and profit of each service before deciding to launch—and how to build your confidence in making new offers.The mindset and behavioral shifts required to shrink 3-6-12 month projects down to just a few days.Your freedom calculator—Pia's formula to design and price your work so that you have “enough” revenue, free time and flexibility for the life you want.What it's like to shift from serving clients to teaching and coaching other people like you (and why Pia went all in immediately).LINKSPia Silva Crash Course | LinkedIn | InstagramRochelle Moulton Email List | LinkedIn | Twitter | InstagramGUEST BIOPia Silva is the founder of No BS Agency Mastery where she teaches 1-2 person branding agencies to scale to $30k months without employees. She's also a TEDx speaker, a Forbes contributor, podcast host and the author of Badass Your Brand.BOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSThe Soloist Women Mastermind (Apply January 2024) A structured eight-month mastermind with an intentionally small group of hand-picked women soloists grappling with—and solving—the same kinds of challenges. 10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

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--Read Me To Discover Why There Are Two Versions Of #140! -- The wait is over! I'm SO excited to announce that 7-Figure Millennials is now Beyond Curious™. There's SO much I want to share with you, so here's the plan

--Read Me To Discover Why There Are Two Versions Of #140! -- The wait is over! I'm SO excited to announce that 7-Figure Millennials is now Beyond Curious™. There's SO much I want to share with you, so here's the plan

This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW15 to start recording studio quality sound and video and get 15% off a membership plan. Note: This episode was originally published in March 2022. ---- What is branding? If I were to ask you right now to give me an exact definition, could you do it? What about your podcast? How does branding affect that? I don't know about you, but every time I hear somebody talking about branding, I'm less sure of what it means and how to do it. That lack of clarity is going to change right now. That's because this week's Grow The Show podcast guest is is Pia Silva. Pia is the author of the book Badass Your Brand, she's a Forbes columnist, she's done a TED Talk, and she's a podcaster. On this week's episode of GTS, you're going to get an inside look at her branding process. Pia will also explain why great branding is crucial for podcasters (or any entrepreneurs, for that matter), and she'll give you the questions you need to ask yourself when building your own brand. Resources Mentioned Pia's book, Badass Your Brand Pia's Forbes column Pia's TED Talk Pia's podcast ---- MORE FROM KEVIN: Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn APPLY To the Grow The Show Accelerator Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage

Pia Silva is a partner and brand strategist at Worstofall Design where they build entire brands in 1-3 day intensives. She's also the founder of No BS Agency Mastery where she teaches 1-2 person branding agencies scale to $30-50k months while reducing their workload by up to 80%, all without employees. She's a TEDx speaker, a Forbes contributor, podcast host and author of Badass Your Brand.   Pia returns to the podcast to talk about her No BS Agency Mastery program, why she prefers to work with small agencies, getting as most of the sales process out of the way as possible, pricing, and much more!

I'm doing my happy Raindance because I have Pia Silva, Founder of No BS Agencies, and the author of Badass Your Brand with me. Pia has an impressive resume which you can find in the show notes, and if you've been listening to this podcast for a while now, you'll remember that she was the keynote speaker at the Badass Launch Tactics Symposium in 2021. If you've ever wanted to Badass your own brand, but weren't sure how to do it, or where to start, you're going to love what Pia has to share in this episode. In this episode, we talk about: The big idea of Badass Your Brand. [2:10] Why Pia wrote Badass Your Brand. [2:55] The two defining characteristics of a Badass Brand. [4:50] Why Love + Profit = Badassery [7:20] The four angles of Badassery. [8:50] The simple 2-step success process that makes it easy to work with you. [14:15] The most important word in life and business. [18:40] Thought on Badassing your brand. [22:25] Pia's ideal clients and how she works with them. [24:35] Pia's free No BS Blueprint. [27:50] Full show notes and links mentioned are available at https://badasspreneurs.com/pia-silva/ ===== Want to harness the power of a small community of coaches to manifest a fulfilling waitlist coaching practice?

Google Analytics is a beast that is being transformed! Google's Universal Analytics is becoming GA4. Well, for some it already is, but for others who were not ready for the transition, they provided a reprieve until summer of '23! Our guest on this episode is already using GA4 and does an amazing job of helping us understand what it is, why the changes, and how to look at things through the transition.  Even if analytics is "not your bag," this show is still super helpful in understanding what's going on with Google and how our information is being handled as users also. Our guest Brie E Anderson is an analytical nerd with a soft spot for strategy. She's spent the last 10 years helping businesses of all sizes execute data-driven strategies to increase ROI. Today Brie runs BEAST Analytics, a digital marketing analytics consultancy, and contributes to leading industry publications such as Moz and Search Engine Journal. Her YouTube page and her Facebook page are also great resources. Brie's book reco: "Bad Ass Your Brand" by Pia Silva ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 116 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: **Our editor Avri makes amazing music! Check out his music on Spotify!**

Rewind episode: Entrepreneur, speaker and author Pia Silva is a partner and brand strategist at Worst-of-all Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach's 10,000 small businesses, The Chamber of Commerce, Squarespace, and We Work. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex. Her upcoming book, "Badass Your Brand: Impatient Entrepreneur's Guide to Turning Expertise into Profit" launched March 16th, 2017. https://www.badassyourbrand.com/

A few months ago, I was deep in an internet wormhole when I stumbled upon someone named Pia Silva. The elegance, simplicity, and… for lack of a better term… balls of her business model blew me away. Pia owns a branding agency. Here's her model: 1. Clients start with a “Brandshrink”. It's $10K. Includes the interview and a written brief that identifies your “badass business and brand opportunities” and a plan to move forward. 2. Clients can get it done with a “Brandup”. It's $35K - $60K. They execute your entire brand, from developing the strategy & message through designing and building the website and gets you out there selling immediately… in ~2 days. That's it. They are booked solid. Just Pia + her husband. No employees. No ongoing client contracts. They take the last week of the month off. Pia built a business around the lifestyle she wanted, and I have mad respect for that. So of course, I reached out to her to find out how she did it for you ;)

Pia Silva shows us how she runs her branding agency like a boss and commands $30-50k per day for her services.

Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGuest Links:PiaSilva.comNoBSAgencies.comTwitter @pialovesyourbizLinkedInInstagramAbout Shaun:Shaun Clark is a serial entrepreneur, multi-millionaire, and a co-founder and the CEO of HighLevel – the #1 white-label marketing platform for agencies. Serving more than 20,000 agency owners, HighLevel is the all-in-one sales and marketing platform that agencies and consultants can white-label and resell to customers.

Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGuest Links:PiaSilva.comNoBSAgencies.comTwitter @pialovesyourbizLinkedInInstagramAbout Pia SilvaPia Silva is a partner and brand strategist at Worstofall Design where they build entire brands via 1-3 day intensives. She's also the founder of No BS Agency Mastery where she helps small branding agencies increase profits and freedom without hiring employees. She's a TEDx speaker, a Forbes contributor, the podcast host of NO BS AGENCY PODCAST, plus the author of Badass Your Brand.

This episode is sponsored by Smile Brilliant! For a limited time use code MLM for 20% OFF Smile Brilliants cariPROTM Dental Probiotics and their suite of dentist-grade oral care products. Don't forget to submit your comment to the FTC! www.mlmchange.org for ALL the info you need! For more information about LLS and MWOY visit https://robertablevins.com/lls-mwoy-2022 Rachael's giggle inducing content first caught my eye as "Chelsee Diamond" a hilariously out-of-touch MegaHun with horrible advice and life hacks, but I stayed for the Brotastic LinkedIn Brobots slander and spot on Elizabeth Holmes impersonations. In her real life Rachael sees a lot of people selling coaching sessions and selling courses on the vague idea of "business". We chat about what it's like creating parody content, what her inspirations are, and the legitimacy of REAL coaching, what it should do for you and how to find one that won't scam you. Show Notes Rachael in Real Life - https://rachaelwonderlin.com/ Follow "Chelsee" - https://www.instagram.com/coachingcoachestocoach/ LinkedIn Bro Accepts the Friend Request - https://www.instagram.com/p/Ca-O7adjCYq/ Elizabeth Holmes Responds to Hulu - https://www.instagram.com/p/CasfqlKJVDg/ Boss Babe Travel Tips with Chelsee Diamond - https://www.instagram.com/p/CaDalBGpMUY/ Random Face Generator (This Person Does Not Exist) - https://this-person-does-not-exist.com/ Pia Silva - https://www.piasilva.com/ Christina Scalera - https://christinascalera.com/ Social Blade - https://socialblade.com/ Dr. Steven Hassan's BITE Model - https://freedomofmind.com/cult-mind-control/bite-model/ Ponzinomics by Robert L. FitzPatrick - https://amzn.to/3q16oJb How can you help? Report false income and health claims here: https://reportfraud.ftc.gov/ Or go to: https://www.truthinadvertising.org You can also report to your state Attorney General's office! https://www.naag.org/find-my-ag/ Not in the U.S.? Go here: https://www.ftc.gov/policy/international/competition-consumer-protection-authorities-worldwide Support the Podcast! Buy me a Taco and leave me a note!

Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. Pia is also a speaker, Forbes contributor & author of Badass Your Brand. Pia Silva Vroom Veer Stories Went from $40k in debt to $500k in sales in 12 months Why letting go of employees felt like failure at first; then felt like relief How does someone build a brand that stands out from the competition? Key questions to ask clients; what do you hate about your industry? How a badass brand filters all the shitty clients; while attracting perfect clients How to increase your rates to improve your quality of life Liberal use of saying no to clients; we don't work with product-based business or startups. Pia Silva Links Worst of all Design Badass your Brand

In this episode, Kiley invited Pia Silva, Founder of No BS Agency Mastery where she teaches small branding agencies how to increase profits and freedom without hiring employees, using her intensive model. She's a TEDX Speaker, a Forbes contributor, a podcast host and author of Badass your Brand. Kiley and Pia talk about Pia's journey building her agency sharing her ups and downs throughout her journey. She also shares some tips in life that allowed her to be successful.  Tune in to this episode to hear more about these topics. Highlights: 02:51 – I think this whole journey has been me trying things out and deciding to own it and be it. I think that is actually why I eventually felt comfortable owning or calling myself a badass. 07:41 – Saying you're honest is a really lame way to say you're honest. How can you be honest? Be honest. How can you be transparent? Be transparent. Show your price. 16:07 – I would have thought that there were other people that could've done this better for me and I should hire them and now I know this turn around. Even if it doesn't work out it's the best thing that you can do because the lessons are worth every penny. 21:10 – At this point I'm looking for a No more than I'm looking for a Yes because I only want to work with people in my agency and in my program who are a perfect fit, who are going to have an amazing experience, who are going to get an incredible result and I know what those people look like. 42:42 – My big passion and goal is really empowering very small micro businesses to learn how to be really excellent and profitable. Listen  Apple Podcasts - Spotify - Google Podcasts - YouTube Connect with Pia Websites: http://nobsagencies.com (nobsagencies.com) LinkedIn: https://www.linkedin.com/in/piapiasilva (Linkedin.com/in/piapiasilva) Instagram: http://@pialovesyourbiz (@pialovesyourbiz) Book: https://www.amazon.com/Pia-Silva/e/B06XHL8F3G?ref=dbs_a_mng_rwt_scns_share (Badass Your Brand) Follow Welcome to Eloma Instagram: https://www.instagram.com/welcometoeloma (@welcometoeloma) Website: http://welcometoeloma.com/ (WelcometoEloma.com) Weekly Email Newsletter: https://rayneix.us19.list-manage.com/subscribe?u=ef5b203d3a56f90cbd51c7a54&id=9db6f8746e (bit.ly/RIXEmail ) Connect with Kiley Social: https://www.instagram.com/kileypeters/ (@kileypeters) + https://www.linkedin.com/in/kileypeters (Linkedin.com/in/kileypeters) Websites: https://rayneix.com/ (RAYNEIX.com ), https://brainchildstudios.com/ (BrainchildStudios.com), https://kileypeters.com/ (KileyPeters.com) Weekly Email Newsletter: https://rayneix.us19.list-manage.com/subscribe?u=ef5b203d3a56f90cbd51c7a54&id=9db6f8746e (bit.ly/RIXEmail ) Email: info@rayneix.com  Pia Silva's Bio  Pia Silva is the founder of No BS Agency Mastery where she teaches small branding agencies how to increase profits and freedom without hiring employees using her intensive model. She developed this model with her partner at Worstofall Design where they build entire brands in 1-3 day intensives. She's a TEDx speaker, a Forbes contributor, podcast host and author of Badass Your Brand.

What is branding? If I were to ask you right now to give me an exact definition, could you do it? What about your podcast? How does branding affect that? I don't know about you, but every time I hear somebody talking about branding, I'm less sure of what it means and how to do it. That lack of clarity is going to change right now. That's because this week's Grow The Show podcast guest is is Pia Silva. Pia is the author of the book Badass Your Brand, she's a Forbes columnist, she's done a TED Talk, and she's a podcaster. On this week's episode of GTS, you're going to get an inside look at her branding process. Pia will also explain why great branding is crucial for podcasters (or any entrepreneurs, for that matter), and she'll give you the questions you need to ask yourself when building your own brand. Resources Mentioned Pia's book, Badass Your Brand Pia's Forbes column Pia's TED Talk Pia's podcast ------ Subscribe to the Grow The Show YouTube Channel! Today, we're excited to bring you this new channel, which will deliver even more podcasting growth knowledge! If you subscribe now, you'll get to hear the next video in this series... ---- Ready to have Kevin join your podcasting team? Apply for the Grow The Show Podcast Accelerator! or watch Kevin's 70-minute Masterclass on how he took his first podcast past 100k and $100k to learn more about the program. ---- Want to join a community of high-performing independent podcasters? Want to swap tactics, get feedback, and grow together? Want to have your questions answered during AMAs with podcasting legends? Join us in the Grow The Show online community!:

Pia Silva is a partner & strategist at Worstofall Design, where they build entire brands in 1-3 day intensives. Now Pia is focused on helping small branding, consulting, or marketing companies build more profitable lifestyle businesses using her own no BS intensive model. She's a TEDx speaker, a Forbes contributor, author of Badass Your Brand, and the host of her own podcast, Show Your Business Who's Boss. Today, Pia shares how to grow your agency, be more profitable & increase your overall quality of life. Learn More Earn More Business Growth Podcast Host: Brian Webb Guest: Pia Silva Episode 31: How To Grow Your Agency, Be More Profitable, & Increase Your Overall Quality Of Life __________________________________ SUBSCRIBE Apple  |  Google Play |  Spotify  |  Pandora |  Amazon Music | iHeartRadio | Stitcher  ________________________________ RESOURCES & HELPFUL LINKS Whatbox Digital Pia Silva Website Bad Ass Your Business Blueprint Worstofall Design Facebook Group for Agency Owners Book: BadAss Your Brand by Pia Silva ________________________________ TRANSCRIPT  Brian Webb: If you run any type of a business where you are a consultant or you run a creative or a marketing agency, you're going to love my guest today. Her name is Pia Silva. She's a partner and brand strategist at Worstofall Design, where they build entire brands in one to three-day intensives. But these days, she's actually more focused on helping other small branding or consulting, or marketing companies, build more profitable lifestyle businesses using her own no BS intensives model. She's a TEDx speaker, she's a Forbes contributor, author of Badass Your Brand, and the host of her own podcast, Show Your Business Who's Boss. You're really going to want to check out this interview today because she's going to share some insights that are going to make you more profitable and give you a much, much higher quality of life. I would encourage you to get out a notepad and a pen, take notes. Let's jump into my interview today with Pia Silva. Hey Pia. It is so great to have you here on the podcast today. I've been wanting to talk to you for quite some time, so it's fun that we get to have you here on our show today. Pia Silva: Well, thanks for having me, Brian. It's great to be here. I'm looking forward to this conversation. Brian Webb: Yeah. I know that you have launched a new model inside of your business. I want to talk about that with you today. I know that one of the things that you do, that you teach agencies how to take what used to take lots, and lots, and lots of time, and how to compress that into a day or two to accomplish the same objective. I'm really curious for you to share, how did you come about doing this, and what brought you down this path? Pia Silva: Sure. Yeah, it was a complete transformation of how we did business and how I showed up in my business, and ultimately, how I live my life. It's very core to who I am today. It really happened like many things, almost like a happy accident. My business is my husband, Steve, and I, and we were trying to build this little agency. We were doing it in the model that I had seen around me. I was networking a lot at the time and saw so many small agencies, and I didn't know anything about this, I had no background in this. The only reason I was in this industry is because Steve was a graphic designer. They all did it this certain way. You meet people, you write proposals, you pitch, you base your proposal pricing on your estimated hours. Then when you get the project, you do these phases of the project. You have dates for deliverables and feedback. That's the agency model. I had been trying to do that for three years. It was just really unwieldily. It was really hard to manage. It was really hard to keep the projects in scope. No matter how much I charged, we always worked more. So, even though I was raising the prices, anytime I raised the price, the project got even bigger than the amount that I had raised. So, all of this is to say that I was hustling, doing my best, showing up, trying to be my best self for my clients, doing my best work, making them happy. In 2014, about three years after we started the business, I found myself in debt. I was like, why am I working all the time and trying so, so hard? My clients actually really like our work, so it's not even that our work isn't good, and yet, here we are in debt, overworked and underpaid. That was the moment. We weren't just in debt. We were at capacity. We had no more credit, we had no more cash. You have to do something at that point. I call it the kitchen table moment, Every entrepreneur's got it. You're sobbing at your kitchen table saying, what am I going to do? The low point. Luckily, turns out to be also the turning point. Because we couldn't afford to keep doing what we were doing, we had to get creative. The year before, we had created this little one-off offering just to generate some cash. A business coach of mine had actually suggested it. I said, "Everyone I'm talking to, they don't have the money to pay us." He said, "Well, how much do they have?" I said, "Well, I don't know, like $3,000." He said, "Well, what could you do for $3,000?" I said, "Well, maybe we could do like a one-day thing." Maybe they could hire us for the day. Steve and I are very fast. We could do a lot of stuff in a day. So, I had done that secretly on the side, just mentioning when it made sense. At that pivotal moment, we looked at that offer and we said, you know what? That's actually kind of cool. Maybe we could just do those. I analyzed what we had been doing and what that offer allowed us to do and realize that it had so many of the things I loved, doing the work for clients, working intensively, getting paid a great rate, and it lacked all of the things I disliked, all of the ongoing projects that never end, the design by committee, the time that goes by where clients come back and say, oh, my wife, doesn't like this color. You're like, who cares what your wife says about this? We decided to just go down that path and that's really where it started. Then over years, every time we did it, I made it better, looked at how to make it more valuable, and then simultaneously was increasing the price, such that today we charge $25,000 for that one day and $30,000 for the two days. That's the main offering, the only offering that our little agency has now. Brian Webb: That is impressive. Before we started recording, Pia, I was telling you about our previous agency days. My previous agency was called Loud Creative. I was telling you that I used to get a new client, a new project, whatever, and my first thought was, thank God, new revenue, new opportunities. Then it was like, oh wow, now we're going to get buried in the hustle and bustle of what's got to go get done. Something that you and I actually talked about on a previous call, is that so many times clients, unfortunately, get in their own way. I think that they do it a couple of ways. One you've kind of covered, which is they want to give input that isn't necessarily in their best interest. It's just what they feel about it. Sometimes too, clients mean to be accessible, they want to be accessible, but they're not. A lot of times things just get slowed down, they take longer because you can't get them into a meeting. Two, again, you end up doing what's best for their desire, not what's best for their business. I'm curious to know, what are your thoughts on that? I bet that would be your experience as well. Pia Silva: Yes, yes. 100% yes. I think anybody who's worked on projects with clients has the same experience. My conclusion after doing this other model for many years and now teaching it is that a lot of that originates from the relationship and the dynamic of the relationship from the very beginning. In hindsight, what I was doing in those long projects is, I was so eager to make the client happy and do what they wanted, and if they said, this isn't the right color, then they're right, right? Because the client is always right. In retrospect, that is a very low-value way of delivering work. The transformation that had to take place in order for me to charge more than I used to charge, but only for two days instead of eight months, is that it's the complete opposite dynamic from the very beginning. You're hiring me because I'm going to tell you how this works. I'm going to tell you what this should look like. I'm going to tell you why this is the right color for you. You're going to, not be bullied into it, but because of the way that I lead you through this, because of the very well choreographed, very gentle, but firm way that I take your hand and show you the whole process, and show you why this is what it needs to be, and why this is why we're going to get from where you are to your goals, and why this is the perfect thing, clients are so happy to sit back and just let you drive. They want to say yes, and they don't want to give feedback, and they don't want to have revisions. They definitely don't want to ask their wife or their brother-in-law what they think. They only do that because they lack a certain amount of trust. They're scared that it's going to not turn out the way it should. When you, as the leader of the project and the owner of the business, let them know from the very beginning, no, I got this, I'm going to make sure that this project is exactly what it needs to be at the end, they relax into it and they actually follow your lead and are not difficult at all. So, in retrospect, they were, "All clients are so difficult." They were all difficult because of how I was acting, not because people are inherently bad clients. Each person, I believe, is going to be a good or bad client, an easy or difficult client, based on how we, the people running the business and leading the project, act. Brian Webb: That completely makes sense. Let me ask you this. Say we have an agency listener who's hearing this today, tomorrow, next week, whatever, and they want to move towards this model that you're talking about, what are two or three or more pivots or modifications that they to make before they're able to facilitate or execute this type of business model? First step obviously is to work with you. But beyond that, what are the first two or three pivots that they've got to understand if they want to move in this type of a direction? Pia Silva: Sure. I'll preface this by saying, while I focus on helping agency owners, these principles are things that I originally started teaching to anybody selling a surface. These principles relate even if your business is selling other kinds of consulting services. The only prerequisite I would say to being able to use this is that you are a strategic thinker, you're bringing strategy. What are the things you would need to think about? First, it would be the idea that you are leading with strategy and that strategy is where the value truly comes in. We won't go into it, but you and I both know, there's a difference between selling based on time and selling based on value. This is the kind of project that, and this is the kind of way that you work, where you are definitely selling based on value because you are not selling based on two days of work, you're selling based on the outcome. The only way I believe you can sell based on value is that you have to have a strategic component to it. You have to be leading the client, not just in, for example, design, it's not just the execution of the project, it's that you are showing them why the execution needs to go in a certain direction. So, really owning that and honing your abilities to do that and being able to execute that well. I say that first, because the first thing that I teach people when I'm training them on this model, is that you need to eliminate the free proposal stage completely. To me, the free proposal stage is a way to start off a project in a very unequal and bad-for-you dynamic. You're in a defensive position and the client has all the power and you have none. You're doing all this work for them for free, and you're throwing crumbs at their feet and saying, will you please hire me? I'm trying to dazzle you. All of this is putting you in a terrible position. Even if they hire you, you are not starting in a strong position. I do the opposite. I teach people how to sell, for lack of a better word, sell the proposal, but it's not a proposal. It's a totally different thing, it's a discovery strategic document and experience. But the magic of doing it, is that, especially when you're selling to small businesses, and again, this is true, even if you're selling executive coaching or something outside of the agency model, the key is that you are not selling strategy and discovery. Most people think, okay, so now I'm selling strategy, and then nobody wants to buy it. You know what? Clients don't know what strategy and discovery is, so those are like four-letter words. Do not use them. There's a totally other way to do it. That's a big part of the first step of building this model, is really knowing how to sell strategy without having to convince and educate people that strategy is important. I would say that's a foundational piece of this. There's so much more, but I could just talk all day, Brian. I don't want to just jabber on. Brian Webb: When people call me or let's rewind and go back to Loud Creative. What I've told people is, first of all, if we're going to do a proposal, and again, this is the old days, but I said a proposal for us is the last step in the process, not the first step of the process. Because in my experience, a proposal is nothing more than a weapon to use against you. A proposal is something that someone gets so that they can go get two or three more proposals and then basically use the information that you gave against you. I'm sure you agree with that, right? Pia Silva: Mm-hmm (affirmative). Absolutely. Brian Webb: It seems like something else that you've done is, there's no need for a proposal in this model, as I'm perceiving it anyway, because now if you have like, here's what we do, here's what our fee is, have you productized what you're doing that removes the need for a proposal? Would you say that? Pia Silva: Yes, absolutely. Again, this is something I recommend and this is what I do. I really only have one offer and it's my brand up. We do the entire brand, the strategy, the design of the brand and the logo, the design, and build of the website, all of the copy, all of the materials. That's the only thing we do, and we do it in three different levels of packages. All of those prices and a high-level description of them are on our website. So, when I have a call with someone, it's 15 minutes or less, because they already know our prices, they already know what we do, they already know our brand. They've probably read a lot of stuff that I've already written, so they kind of know our philosophy. Then it's just a matter of, are you a good fit for me? Because I know very clearly who this is and isn't for... If you are, the first step is our brand shrink. So, that's my first step in lieu of a proposal, it's the brand shrink. At this point, it's $5,000. When I started, it was $650. So, obviously, I've increased that quite a bit, but that is the next step. There's no need for a proposal. Every once in a while, not really anymore, but in between, when some people hadn't really read any of my writing before we spoke, they would say, oh, well, why don't we have coffee or can we have another meeting to discuss? I'd be like, there's nothing to discuss, that's the next step. We will discuss everything you want to discuss in the brand shrink, so there's really nothing else to discuss. Then people just pull the trigger. Then all of a sudden, I get to do all of that really rich, deep diving with them to get to know their business. I'm getting paid for it, which is important for the relationship, but it's also important for them because when they pay for that advice, they listen to it a hell of a lot more. It becomes a lot more valuable to them. If you can't tell, I love to give people advice. I love to share what I think. I freely give people advice all the time, and when they don't pay for it, they rarely take it. It's really important that people pay for your advice. Brian Webb: It's true. Pia, having been in the agency world for almost two decades, there are so many people out there who need what you do. Literally, faces and names are coming to mind of people just from my past. Again, I'm glad to be kind of out of that space. What I do I think is aligning a good bit with what you're doing. Here's my question. When someone hears this podcast, and either they are a consultant or a creative agency, but like you said, any type of a consultancy type business model, and they're hearing this and they're agreeing with me, which they should, by the way, which is Pia's doing this right. So, they're thinking, yes, this is awesome. What's the first and best place for them to get started? Pia Silva: I think the best thing you could do if you're interested in learning more about this model, because if you've never heard this before or anything like it, then it can be very radical. I forget that, because some people come into my world, and they're like, whoa, you're blowing my mind. But I'm obviously very steeped in it, so I forget that some people are like, you can't do that. I think the best thing would be, I would recommend, obviously, that you read my book. It's not that long, it's very rich with story and details about the transition that we made, and what it looked like, and what it's looked like in a lot of different client businesses. Because we basically started implementing some version of this model in all of our businesses that we branded, and yeah, I would love to share that with your listeners. Brian Webb: Hey, so here's a question you weren't ready for me to ask. I've seen this beautiful studio that's in your office. Is Pia going to make an audiobook version of her book? Pia Silva: Brian, Pia already did make an audio version, of course, can't not have an audible. Brian Webb: Good. Good, good, good. That's good. Pia Silva: 50% of people don't read books, they only listen. So, yes, absolutely. I had it professionally edited. It was a whole thing. It was a big production. Brian Webb: That's awesome. That's great to know. I'd have to imagine that you were talking about how sometimes an agency owner, or again, a consultant, I keep using the word agency as a generic term for this type of business model. But when you were talking about how it can be overwhelming, and they're probably thinking like, whoa, what, wait, what? They're overwhelmed, right? I imagine- Pia Silva: That's our Keanu in our family. We do the, wait, what? Brian Webb: What? Whoa. Exactly. I would have to imagine that there are going to be, in addition to some strategic changes, some tactical changes, there's probably also going to have to be some mental shifts that have to take place to be successful in this type of a business model? Do you agree with that? I would imagine. Pia Silva: Huge mental shifts, yes. Yes, I can explain the tactics till I'm blue in the face, but if somebody isn't ready to transform into, I guess the shorthand would be, really being the leader of their business of the projects, and I think in a different way than a lot of people are used to. Because like I said, let's just use the customer is always right default thinking, this is a different way of approaching it. It requires a really high level of confidence in your ability to deliver. That means that you have to really believe in what you're doing. Most entrepreneurs I run into are like this, they're very precious about the work that they do, so they want to be doing the best. But there is an inherent element that I see a lot, and I was like this too, and I still have bouts of this, it's not like it's completely gone, the client needs to validate it for your work to be good, as opposed to being clear yourself that the work is good. I like to think of, do you know Chris D'Elia? He's a comedian. Brian Webb: Maybe. Pia Silva: He's got a pretty funny Netflix special. Anyway, he does a great little bit where he talks about doing comedy on stage. He's like, sometimes people don't laugh. It doesn't mean it's not funny. He's like, I know it's funny. They just don't get it, or it's just not their thing or whatever. But it doesn't mean it's not funny. I just loved that, because especially in spaces like branding, strategy, all of that, not to say that somebody can't be better than somebody else, but there's a huge part of it that's very subjective. We've all had clients ruin projects by saying it should look a different way, when you're like, it should not look that way. That is not good. So, transforming into somebody who really has that unwavering confidence, not blind confidence, not like I don't listen to feedback, but a strength about knowing, and always getting better too, and always being willing to get better and learn. I just think that that is a big part of the transformation. I have worked with people who are seemingly very confident, even arrogant, about their work, but then I see that they actually still require that validation. That can really throw them off in these kinds of situations because they end up going back to that customer is always right feeling. That can ruin this approach. Not to say we don't want the customer to be happy. My customers are always floored by it, and that is the result I'm going for every time. But it's a different pathway to it, it's a different vehicle. It's a completely different approach to getting to that end result. I find the clients are actually more excited and ecstatic about the work taking this road instead. Brian Webb: Someone once said to me, it was probably a friend, I don't even remember who it was, but they said it's important to always remember who is signing the front of the check and who is signing the back of the check. Before that, I was probably paralyzed with that mindset, which by the way, that's probably a mindset shift that you probably advocate for, because something I tell my clients is, I can be consultative and I can be compliant. If you want, let me lead, or if you want, we'll do it the way that you want. But I tell them, we're going to give you way, way, way, way, way, times 1000 ways more value if you allow us to take our experience, our education, our background, and give you that value by consulting and leading you. I've seen agency leaders, again, you're talking I'm your choir here today, and so I've known so many people who, again, consultants, agencies, what have you, that they're paralyzed with that mindset. The old one that I used to have, which is, I know who signs the front of the check and who signs the back, and really trying to convince a client to show them, I can give you a lot more value by consulting for you and with you, on behalf of you, and advocating for you, but if you want me to be a compliant, I can do it, you're just shooting yourself in the foot. It sounds like that's one of your mindset shifts that you're teaching inside of your program. Pia Silva: Yes, absolutely. Because of the nature of the kind of agencies that I'm helping and the kind of agency than I am, so for the last eight years, it's just been Steve and I, we actually got rid of our employees to do this so that we don't have as much overhead. Because there's only two of us, because we can only take on so many projects, it allows us to be so selective. I think if we were growing bigger and bigger in terms of our team, we wouldn't be able to be as selective. But because it's just the two of us and we like to keep it that way, we get to then say, and if you want us to be compliant, then we're not for you because I'm only going to take a couple of clients. So, that's also something that, again, just because of the size of the kinds of small agencies, but we're really talking less than five people, that's how picky you get to be. Once you can be that picky, once you can say, I'm only taking 10 clients a year, then you really start to settle into the fact that they need you more than you need them. So, you can pick and choose your clients. That's what we all want, I think. Brian Webb: Pia, we've come out of this COVID pandemic, but as much as we've come through this COVID pandemic, there is a pandemic of leaders and agencies out there who need your help. I see you as having a cure to cancer, to be honest with you, because what your program is doing, is you're giving freedom. You are giving a sense of confidence. You're giving a model that's a far more profitable, that has way less frustration. So, I've got to ask one, thanks for being on the show today. You've been a delightful guest. What's the best place for our audience to find you, reach out to you, learn more about how you can help them? Other than your book, of course, which I'm going to go get as soon as we end this interview, by the way. Pia Silva: Well, thank you so much, Brian. It's really been a stimulating conversation. I appreciate you having me on and for your kind words. Yeah, I think the best place is just to go to my website, piasilva.com, and you'll see all sorts of goodies there. If you're on Facebook, there's a link to go join my Facebook group, where it's just small agency owners. So, it's a really great tight-knit community of people who are all the same kind of business, dealing with the same kind of BS, and looking to implement a lot of these profitable strategies. I've got all kinds of trainings in there for free and stuff, so that would be a great place to start. Brian Webb: Well, if you are an agency and you are dealing with this cancer, which I can almost guarantee you that the vast majority of them are, we will absolutely put those links in the show notes. It's been a real, real treat having you on the show today, Pia. Pia Silva: Thank you so much, Brian. ________________________________ FIND & FOLLOW WHATBOX DIGITAL Website | Linkedin | Facebook | Instagram ________________________________ CONNECT WITH BRIAN WEBB Linkedin | Facebook | Instagram Email: brianw@whatboxdigital.com  Clubhouse: @brianwebb __________________________________ CONNECT WITH PIA SILVA Linkedin | Instagram | Facebook | Pia Silva Website | Email __________________________________

Carl & Pia talk about branding and what it means for your business. Pia helps service business entrepreneurs selling their expertise stand out with a badass brand, design a profitable business model, and build authority so they can scale freedom with profit with a Badass Brand that sells itself.

 Learn how to stand out from the competition and stop being a 'me-too' brand Discover how to stop chasing business, and instead focus on doing what you do best as a way to attract your ideal, top-tier clients Find-out how to charge more than your competitors and still win the business Resources/Links: Get the FREE Price To Freedom mini-course: Calculate your key price that you MUST charge to achieve the life & business you want: www.piasilva.com/badass/ Summary Is your brand message aligned to your key audiences? Why is your brand messaging seem to transcend to be very 'generic'? Do you want that cut-through to happen? A show-stopping moment that makes people crave to know more? Then, you should probably zoom out and step back and assess your business' best opportunities if you are willing to grow and expand. Stop trying to be everything to everyone. Do not become another 'me too' brand. Pia Silva is an entrepreneur, speaker, and author of Badass Your Brand. She helps service businesses badass their brand and business to scale their freedom with profit. She is a weekly Forbes contributor and has been featured on MSNBCs Your Business, Entrepreneur On Fire, and the UGurus and Million Dollar Women Summit. In this episode, Pia shares how she helps creative services business owners uplevel their brand to the point where they have freedom from profits. Check out these episode highlights: 01:38 – Pia's ideal client: "One to three-person creative service businesses who are super badass at what they do." 01:51 – Problem Pia helps solve: Generic, unprofitable business, overworked, underpaid, always looking for clients because they're so generic, and they just fade into a sea of sameness. 02:45 – Typical symptoms that clients do before reaching out to Pia: "Well, they are frustrated that they are so good at what they do and their clients are so happy and yet they're working all the time and they're not making enough money. They're always pitching for work, and they're not always winning it. All their projects go out of scope, they never end on time. They never feel like they're getting paid enough. They can't charge what they need to make cents. And they never know where their next client is coming from." 03:47 – Common mistakes people make when trying to solve that problem: "They are often casting a wide net. So, I need more clients so I'm going to try to work with everyone. I'm going to bend myself to try to pitch to every potential project. I need more clients and more revenue; I'm going to offer lots of services. Here's a menu of services that can do whatever you want, here, pick off my menu of services. Because of either of these things, they don't own anything. So, they are not owning whatever it is that makes them so badass. Instead, they're trying to be whatever they think their potential clients want them to be, which is why they're so generic and so lost in a sea of sameness." 05:17 – Pia's Valuable Free Action(VFA): Look at where you provide the most value and what you love to do most. And look at all your past clients and pick out the ones that have been most successful and see if you can focus wherever that all intersects because that's where you should start looking to focus and niche. 05:51 – Pia's Valuable Free Resource(VFR): FREE mini-course: Calculate your key price that you MUST charge to achieve the life & business you want: www.piasilva.com/badass/ 06:46 – Q: "What's the most important part of having a badass brand and a badass business?" A: Having the guts to go all the way with what...

Branding strategist Pia Silva shares her best advice on building a profitable brand presence – even if you run a tiny business!

In this episode of the WP Builds podcast we chat to Pia Silva from badassyourbrand.com. She's a New Yorker with a whole load of energy and is a lady on a mission to "Bad Ass Your Brand". It's the title of her book as well as her philosophy to create a brand for your company. It's definitely not about just growing your agency; more staff, more contracts more... everything. It's about cutting things out of your business and making it very specifically the place that you want to work. It's about trying to do less work, to get paid more and have a little more time off.

In this episode of the WP Builds podcast we chat to Pia Silva from badassyourbrand.com. She's a New Yorker with a whole load of energy and is a lady on a mission to "Bad Ass Your Brand". It's the title of her book as well as her philosophy to create a brand for your company. It's definitely not about just growing your agency; more staff, more contracts more... everything. It's about cutting things out of your business and making it very specifically the place that you want to work. It's about trying to do less work, to get paid more and have a little more time off.

As an entrepreneur, branding is generally one of those areas that we skimp out on. Or just don't understand all together. We create a sexy logo, put up a kickass website and sit and wonder why no one is buying out stuff. Here's a hint...your brand isn't badass! Thank goodness there's Pia Silva - a total daring woman who helps entrepreneurs badass their brands. In this episode we talk about her entrepreneurial journey, and she gives us some great tips on how to up our game.She even has some amazing gifts for listeners! www.badassyourbrand.com/daringwomanBe sure to get her book: www.daringwomanmedia.com/badass

As an entrepreneur, branding is generally one of those areas that we skimp out on. Or just don't understand all together. We create a sexy logo, put up a kickass website and sit and wonder why no one is buying out stuff. Here's a hint...your brand isn't badass! Thank goodness there's Pia Silva - a total daring woman who helps entrepreneurs badass their brands. In this episode we talk about her entrepreneurial journey, and she gives us some great tips on how to up our game.She even has some amazing gifts for listeners! www.badassyourbrand.com/daringwomanBe sure to get her book: www.daringwomanmedia.com/badass

Entrepreneur and author of Badass Your Brand, Pia Silva, grew up in Manhattan, NY, loving dance but knew it would not be her career path. She always wanted to be a leader of whatever she did. After a short stint in South America, Pia returned to NY and started Worstofall Design w/ her husband. Pia focused on branding as her husband handled design. She speaks on early stages of business and turning $40k in debt to over $500k within a year, her branding strategies & gives some great advice! Learn more about your ad choices. Visit megaphone.fm/adchoices

Entrepreneur, speaker and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach s 10,000 small businesses, The Chamber of Commerce, Squarespace, and We Work. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex.  Her upcoming book Badass Your Brand: Impatient Entrepreneur s Guide to Turning Expertise into Profit launches March 16th, 2017.   During This Show We Discuss… What “branding” means for solopreneurs and small businesses selling their services How someone can build a brand that stands out from the competition How important a mission statement, or truly knowing the reason your business exists, is to branding How important it is for a company to truly understand their Unique Selling Proposition  How important it is to set clear goals and know where your business is headed How important a company s name is in building a badass brand How to get out of the rat race of constantly hunting for clients, and start attracting high paying clients you really want to attract How important social media is to branding Things that really make a brand stand out against the competition How important the design aspect of a brand, colors, look and feel of logo, truly is to a brand How important having a clear message is to branding How a well-established brand helps with establishing credibility for a company How it is possible to build a brand that sells itself without needing to do a lot of selling How much more money a well-branded company can charge versus one that s not well branded How a company chooses what fees they really should charge How to build a badass brand on a budget The 3 most important pieces of advice for people starting their own business to build a badass brand And much more...

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