WTF - WITH THE FOX

In this episode, Marty and Shura sit down with Jess Hatzis - co-founder of Frank Body and Willow & Blake.They go behind the $5K startup story that turned coffee scrubs into a cult skincare brand, the tone of voice that rewrote the rules, and the moment Ariana Grande name-dropped Frank Body in Elle Japan, sending the site into meltdown. Jess unpacks how a cheeky, irreverent voice stood out in a market that had gone stale - and why nailing that personality was the reason they scaled.They also dive into the early days of WHITEFOX - and how Willow & Blake helped shape its bold, polished and matter of fact tone of voice, creating the foundation the brand still builds on today.From creative conviction to viral moments, from tone-led strategy to long-term impact - this is the story of a brand that didn't follow trends, it set them

In this episode, Marty sits down with Jack Henderson - founder of Henderson Advocacy, a national buyer's agency that's rewritten the playbook on scale, content, and conviction.What started as a one man operation in 2021 is now a business buying over 40 homes a month with 120 staff behind it - but the path wasn't linear. Jack opens up about the media storm that hit just three years in, the 30% drop in revenue that followed, and the personal toll as his partner faced a cancer diagnosis at the same time.They dive into the decision to restructure, how brand clarity became his moat, and why he never pulled back on ad spend - even in the hardest year of his life. From paid acquisition to personal resilience, ultramarathons to owning the narrative, this one's about showing up, rebuilding stronger, and doing business on your terms.One story. One strategy. And a brand that didn't flinch - even when everything else did.

THE DEAL: In this episode, Marty and Shura sit down with the powerhouse behind brands like Vegemite, Red Bull, Nutrient Water, and Cocobella. With a background in communications and crisis management, Jules opens up about the day the iSnack 2.0 announcement went live - and how, within hours, her phone lit up with 50 missed calls. What started as a historic moment for Vegemite quickly became a full-blown PR firestorm - and she was at the centre of it.They unpack the mechanics behind shaping global brands in the early 2000s, why positioning matters more than promotion, and how she helped elevate Cocobella into a cultural staple - including the unsponsored moment Drake posted their chocolate coconut water to his story, sending waves without a dollar spent. Now, she's co-founder and director of Vacation Vibes - a sexual wellness brand redefining the conversation around intimacy and taking its place in pharmacy aisles, boutiques, and the broader beauty space.This is the story of someone who's been behind the scenes of Australia's biggest household names - and is still rewriting the rules of what brand success really looks like.

In this episode, Marty and Shura sit down with Erin Deering - who went from building Triangl into a global phenomenon, to an attempted retirement in her 30s. She opens up about what really happens after the exit: the loss of identity, the aimless days, and the drive to feel useful again - and how that journey led to DEERING.They dive into the politics play she never saw coming, the rituals that keep her grounded, and why work is still the thing that lights her up - not just as a founder, but as a mother of four. Vulnerable, sharp, and unapologetically honest.

In this episode, Marty and Shura sit down with Nick Russian - a name that shaped Melbourne's social scene and redefined what it means to be in the business of people. They cover the hustle behind the doors of Eve, the brand-building behind Bar Bambi, and how staying relevant means more than staying visible. This one's about family, friendship, and playing the long game, even when the crowd's looking for the next thing. One reputation. One reset. And the power of backing yourself when no one's watching. Note: This podcast was recorded last year and there are slight sound inconsistencies due to technical issues. We've cleaned as much as possible, so the stories live on.

In this episode, Marty and Jesse sit down to unpack what it really looks like to turn things around. From self doubt to standout results, Jesse shares how 2025 became the year everything shifted and why that change had to start within. After a breakthrough year, Jesse opens up on the internal battles that almost held him back and the mindset shift that pushed him forward. It's honest, raw, and a reminder that no result happens without real reflection. One shift. One choice. And one of the most remarkable turnarounds Marty has seen in nearly two decades of running a business

Marty and Shura sit down with Tom Steinfort, one of Australia's most respected journalists and current Channel 9 nightly news anchor. From his early days in Melbourne to reporting from North Korea, courtrooms with Oscar Pistorius, and interviewing President Zelensky, Tom shares unforgettable moments from his incredible career. We delve into his journey to becoming Channel 9's trusted news anchor, the challenges of live TV, and how he balances delivering heavy news with his natural, relatable style. It's a very candid chat about journalism, resilience, and the stories that have shaped his remarkable life

In this episode, Marty and Shura go behind the scenes of a milestone moment, one that started with a soft no and ended with Marty's biggest yes yet. From late night calls and early flights, to the launch of WHITEFOX Projects and a national expansion roadmap. This one's about instinct, grit, and relentless belief. They dive into the power of partnerships, the art of saying “not yet,” and how the team behind the brand is as important as the brand itself. One sold out development. One strategy. And a vision built brick by brick - with no shortcuts.

In this episode, Marty and Shura sit down with Bruce Keebaugh - Founder and Director of The Big Group to unpack 35 years of business, family, and the beauty of building something with your person. From growing one of Australia's most iconic hospitality brands to navigating reality TV and raising resilient kids, Bruce shares the secret to a lasting partnership and why the relationship always comes first. One marriage. One business. One chicken sandwich recipe that still steals the show. A conversation on love, legacy, and what it really takes to stay in it for the long game.

In this episode, Marty sits down with Aidan Anderson, Founder of The Local Project to reveal the brand's fourth pillar “On the Market”, a new vertical of The Local Project and a curated destination exclusively for architecturally designed and prestige homes. After nearly a decade of interest from real estate agents, developers and buyers alike, Aidan knew it was time. Because as he puts it, when there's opportunity - you jump on it. Two creative founders. One forward-thinking conversation and the future of luxury property content as we know it.

Dylan Francis joins Marty Fox to talk all things real estate, reputation, and what it takes to be a true leader. From early mornings and relentless work ethic to building one of Melbourne's most respected teams, Dylan's story is about consistency, character, and staying true to your roots.

One of the AFL's toughest players joins Marty and Shura to talk through how he took himself from a quiet kid from Warrnambool to over 300 games of league football. Currently an AFL commentator and media personality, he's also taken his talents to the Entry Group where he helps guide the company as they educate the next wave of real estate stars and help agents work with conveyancers. Listen as he shares his insights into mindset, dedication and focus-led performance.

Join Marty Fox as he sits down with real estate agent Jesse Raburn, a down-to-earth family man who's carved his own path. From his early days as a tradie to finding his true calling in real estate, Jesse shares his remarkable journey. Hear about his time on The Block, the challenges he's overcome, and his ventures beyond the day job. Jesse's infectious energy and authenticity shine through, making this an engaging and inspiring listen.

Shamini Rajarethnam is the powerhouse CEO of luxury skincare brand Rationale. In this episode she shares the incredible story of her rise from digital marketing coordinator at the brand in 2017, to CEO in just over 6 years. As a forward-thinking businesswoman and innovator, she's taken the company from selling products only through dermatologists to 14 flagship stores across Australia and more internationally. Two young CEOs, in Shamini and Marty, compare notes on the challenges of growing and maintaining strong brands.

In this episode of "With the Fox", Marty Fox sits down with Tom Cullum, the founder and CEO of Ralph James Real Estate, and Paul Cooney, who operates his own business Paul Cooney in London while serving as the Managing Director of Ralph James. Tom, Paul, and Marty trace their paths from early days in the industry to their current leadership roles, discussing the importance of company culture, branding, and empowering their teams. They share insights on navigating changes in real estate, the value of long-standing relationships, and the role of family involvement in their businesses. This engaging discussion provides a unique look at three entrepreneurial minds shaping the future of real estate. Whether you're in the industry or simply interested in business strategy, this episode offers thought-provoking perspectives you won't want to miss.

This episode of WTF Live was recorded at the Mountain Club in Queenstown where Marty gave a talk and rubbed shoulders with local business leaders.Our Sales Director Kate Fairmaid interviewed Marty to share powerful insights on personal branding, social media strategies, and how to build a powerhouse team culture in the ever-evolving real estate market.

Daniel Daggers aka Mr. Super Prime, joins Marty Fox for an exclusive chat about the world of luxury real estate, personal branding, and the art of building connections while selling super-prime properties. Daniel's remarkable success in securing some of London's most exclusive homes was on full display in his recent Netflix series, which delves into the high-stakes realm of luxury real estate. The series has captivated audiences and further elevated his status in the industry.

Oscar Ledlin joins the gents for a deep dive into social media, personal branding, commercial developments, and entrepreneurship. Oscar's journey is a testament to resilience and vision, having started Ledlin Developments with his life savings and the support of his father after being rejected by numerous banks. His passion for professional boxing, where he became the Victorian welterweight and junior middleweight champion in 2013, is a testament to his character and discipline. Oscar's relentless fervour for learning has driven his success in both personal and professional arenas. This episode is packed with insights from his unique perspective on achieving commercial success and building a personal brand. Full episode available now.

THE DEAL: Our first ever live With the Fox was recorded recently at the Calile Hotel in Brisbane in front of an intimate audience of professionals. Marty and Shu were joined by sales director Lana Samuels, Perth Sales Director Ryan Smith and director of Graya Rob Gray. The group delved into a masterclass on marketing, listing, selling, growing and running a business, development, the market and much more.

THE DEAL: In Episode 14 of WTF, Aidan joins the boys for a chat. Aidan was a believer from day 1 and a pivotal figure assisting Marty in articulating the vision of WHITEFOX. Their collaboration was instrumental in shaping the brand's distinctive tone of voice, which plays a crucial role in connecting with audiences authentically. In 2018 they formed WHITEFOX Marketing which became successful in its own right. Together, they navigated pivotal moments that defined WHITEFOX and broke the traditional mold, establishing WHITEFOX as the industry innovator.

Financial journalist at Channel 9 and Sky News Business, or from his viral memes that achieve millions of views. With a social media presence of over 300k followers, Chris has made an art out of explaining everyday topics like corporate greed, mortgages, finance, and more in a digestible and humorous way.

As one of the highest performing agents in Canberra, Josh has built an incredible brand alongside his partner and wife, Sam. The synergies between Hive and WHITEFOX and Josh and Marty are discussed. Both businesses started at a similar time, with a similar ethos, and with WHITEFOX marketing designing the look and feel of Hive from the outset. 

Episode 11 of With the Fox (WTF) focuses on money and how best to use, save and manage it, with the CEO of Flint Group and ‘Best Residential Broker in Australia' and ‘Australian Broker of the Year' for the last three years Christian Stevens. Marty and Shura find out about his path to the top, the challenges of starting your own business and how he has been able to build wealth through property.

THE DEAL: Episode 10 of WITH THE FOX (WTF) came from a chance encounter. Marty and Shu are joined by a man who helped co-found SEEK, a game changing business in the world of employment and job seeking. Matt takes us into the company's Genesis and how they managed to take an idea and turn it into an icon.

THE DEAL: Episode 9 of With the Fox (WTF) gets spiritual as Marty and Shura are joined by David. As a world renowned psychic clairvoyant and spiritual medium, David is one of the most sought after connectors between the past and present. With Marty a believer and Shu more a skeptic, David gets to answer questions from both sides of the equation. The podcast is completely captivating and becomes moreso when David reads Shu in an impromptu session. Worth a listen, whatever you choose to believe.

THE DEAL: In Episode 8 of WITH THE FOX (WTF), Marty and Shura spend some time discussing Marty's feelings on best business practice, why he's honest to a fault and his advice for up and coming agents. Sprinkled with the normal amount of Fox chat and laughs.

THE DEAL: Episode 7 of WITH THE FOX (WTF) sees a game changer join Marty and Shura. Julian Cress is the co-creator and executive producer of ‘The Block,' a show that has transcended entertainment and changed the face of reality television forever. As they head into season 20, Julian takes us through the genesis of the show, its resting' after only 2 seasons, and his decision to employ a real estate dynamo by the name of Marty Fox to join the incredible judging team. A truly fascinating hour.

THE DEAL: Episode 6 of With the Fox (WTF) comes to you from penthouse of The Ritz in Perth as Marty goes deep with WHITEFOX Perth Sales directors Ryan Smith and David Murray on how the office came to be, the process of recruitment, the lessons of leadership, the challenges and successes of expansion and just why the whole thing works. There are plenty of incredible take-aways in this one.

THE DEAL: Episode 5 of WITH THE FOX (WTF) features Michael Ramsey, a man renowned for building one of the strongest F45 franchises globally. He sold his businesses at their peak just before COVID hit, paving the way for Strong his next global phenomenon. Strong has a vision to be the leader of low-impact training worldwide. In this episode, Marty and Michael share insights on building a strong brand, engaging audiences, learning from mistakes, and maintaining consistency.

THE DEAL: Episode 4 of WITH THE FOX (WTF) sees Shura dive into the mind of Marty about the mindset and planning required for the expansion of the business. What does it take to grow a business from one office to multiple, across the country and internationally.

THE DEAL: Episode 3 of WITH THE FOX (WTF) finds Marty and Shura joined by fitness entrepreneur, father, public figure, and good friend of both—Sam Wood. Sam discusses his launch to the public on The Bachelor, his love of real estate, frustrations with online fitness trends, the obesity crisis, and what it's like being a ‘girl dad'.

THE DEAL: In episode 2 of With the Fox (WTF), Marty and Shura are joined by Marty's first-ever client and now Bayside Sales Director Lana Samuels for a dive into her journey to WHITEFOX, the pitfalls of the industry, and her philosophy on being a woman in real estate. Naturally, a few stories make it in there as well.

In the first episode get to know the duo that will bring you WTF weekly. Marty Fox & co-host Shura Taft will be joined by a range of guests from industry leaders, creative mavericks, sporting icons and more as we discuss insights from business, real estate, culture and beyond. In this episode, we discuss Marty's move to become a CEO and his health struggles from the last couple of years.