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Succession planning isn't a finish line — it's a process that starts years before any leader steps back. Scott Gillespie knows this better than most. A 40-year fitness industry veteran, Gillespie owns Saco Sports and Fitness, a multigenerational outcomes-based health club, and a F45 training studio in Maine, along with many other roles in the industry. Gillespie joined Club Solutions Magazine editor and podcast host Taylor Gabhart to discuss how he prepared his team to lead Saco without him in the building. The conversation covers how crisis reveals character in future leaders, the gradual step-back strategy that eased both staff and members into the transition, and why documenting systems two decades ago made the handoff possible today.
Brendan Rice is the VP of Partnerships at Wodify, the all-in-one gym management platform that started in the CrossFit space and has spent the last several years evolving alongside the hybrid fitness boom. Brendan has been with Wodify for over eight years, has competed in Spartan races, HYROX, Ragnars, marathons, and ultras, and brings a genuinely balanced perspective on where the fitness industry has been and where it's heading.How Wodify started in CrossFit and evolved into hybrid fitnessWhy gym owners work harder than any other entrepreneur and where that breaks downThe no passion without profit problem and what technology actually solvesRetention as the number one KPI and why F45 is a cautionary taleCrossFit affiliates, HYROX partnerships, and why it's not a betrayal of valuesTampa selling out in five minutes and what the demand signal meansWhy no major gym brand has launched a competing fitness race formatThe bootstrapped approach, no outside investment, long-term visionWhat Wodify is doing at HYROX New York and affiliate popups and activationsHYROX sponsorship strategy and why naming rights weren't the play for Wodify
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Training that is structured has its upsides, it is predictable and a safe bet, but progress can be slow and it can become boring. Chaotic training can produce quick results but tends to lead to plateaus and a lack of direction. Finding the right balance between the two is one of the more constant challenges in programming, particularly in a group class setting. How much variation is useful noise and how much is just randomness is not always easy to judge. Managing the expectations and psychology of different members is often harder than writing a smart progressive programme. You are never going to please everyone. But direction in training matters, and so does writing something people actually want to show up and do. In this episode we talk about finding the right level of noise in a group class programme. We get into why members will often accept strength progressions but resist the same approach applied to conditioning, and we discuss whether CrossFitters would actually enjoy other group fitness formats like F45 and Barry's Bootcamp. Check out the episode for a few useful takeaways for anyone planning cycle progressions for group classes. If you're not already subscribed to our newsletter, head over to www.legionsc.com to get a weekly selection of training tips and our favorite articles. We run online workshops for coaches as well. Find out when our next workshop is here: https://legionsc.com/program-design-workshops These podcasts are posted in video format on YouTube as well. Show Notes: [0:00] What is noise in CrossFit training [2:00] Why this is challenging in a group class setting [4:45] Managing structure and variety in class programming [7:15] Is Barry's Bootcamp random or structured [11:00] Making class programming varied but legible and progressive [13:30] Would CrossFitters enjoy things like F45 and Barry's [17:00] How to trick CrossFitters into doing conditioning progressions [22:30] More chaotic progressions for CrossFit benchmarks [27:30] Discussion on how linear progressions work
Can you be engaged for too long? Or is ‘engaged’ a full relationship stage of its own now, with no destination in mind? Ask Haylie Duff. Is there a 'cluck' gap between Gen Z women and Gen Z men? And if so, do young men want a baby like a kid wants a puppy? REMEMBER: All Mamamia subscribers get extra episodes of Out Loud. On Tuesdays and Thursdays, Mia hosts special segments, just for you. Subscribe HERE. Also, a woman opened her friend’s fridge and was so upset by what she found, she ended the friendship. Is it okay to expect your friends to abstain from the same things? Plus, a burning question for Clare Stephens: Did she and Jessie ever just think it would be easier to marry twins. Bombshells ahead. SUBSCRIBE here: Support independent women's media And, Recommendations: Em: The Testaments on Disney+, the Handmaid's Tale sequel. Holly: This Is A Gardening Show on Netflix and hosted by Zach Galifianakis. Clare: Striped shirt "dupes" from Cotton On. Emily (Bonus): The Mamamia podcast But Are You Happy? — specifically the episode on boundaries. What To Listen To Next: Listen to But Are You Happy: Here's When Setting A Boundary Is Actually Necessary Listen to our latest episode: The Real Reason You Resent Your Friends Listen: The One Minute Of Live TV That Undid A Noughties Icon Listen: Scurrilous Gossip: An Engagement, An Affair & A Royal F-You Listen: The Family Ritual That Has Us Divided Listen: The Most Honest Dating Questionnaire We've Ever Seen Listen: Is WFH Bad For Women? Connect your subscription to Apple Podcasts Discover more Mamamia Podcasts here including the very latest episode of Parenting Out Loud, the parenting podcast for people who don't listen to... parenting podcasts. SUBSCRIBE here: Support independent women's media You can now watch our show in full length video on the Apple Podcast app - make sure your phone is up to date and we can't wait for you to see Mamamia Out Loud on Apple What to read: '6 things that happened to me on weight loss medication.' The one comment that confirms Hilary Duff is in a 'secret' feud with her sister, Haylie. 'I just got engaged. Here are 8 surprising things that I didn't know would happen.' 'She made a move on my date.' 10 women on the friendship betrayals they'll never recover from. THE END BITS: Check out our merch at MamamiaOutLoud.com GET IN TOUCH: Feedback? We’re listening. Send us an email at outloud@mamamia.com.au Share your story, feedback, or dilemma! Send us a voice message. Join our Facebook group Mamamia Outlouders to talk about the show. Follow us on Instagram @mamamiaoutloud and on Tiktok @mamamiaoutloud CREDITS: Hosts: Holly Wainwright, Clare Stephens & Emily Vernem Group Executive Producer: Ruth Devine Executive Producer: Sasha Tannock Video Producer: Josh Green Junior Content Producer: Tessa Kotowicz Mamamia acknowledges the Traditional Owners of the Land on which we have recorded this podcast.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.
Estate planning can appear straightforward until factors like privacy, control and long-term management come into play. What begins as a simple distribution of assets can quickly involve decisions around trusteeship, probate and how to prevent disputes. In this episode of Celebrity Estates, Senior Editor David Lenok speaks with Jennifer Proper, managing director of wealth strategies at Pitcairn, about a case where estate planning worked exactly as intended. Using the estate of actor Matthew Perry as a reference point, Jennifer explains how a revocable trust and pour-over will can function together to maintain privacy, avoid probate and streamline the handling of assets. David and Jennifer also examine the role of trustees, the importance of updating documents over time, and how specific provisions can discourage challenges or fraudulent claims. Their conversation underscores why planning early and reviewing regularly can make a meaningful difference in how an estate is ultimately administered. Key takeaways: How revocable trusts and pour-over wills work together to protect privacy and simplify asset distribution Why avoiding probate helps reduce costs, delays and public exposure of estate details The importance of choosing and reviewing trustees to handle long-term fiduciary responsibilities How specific clauses can discourage disputes and reduce the risk of fraudulent claims Why estate planning should begin early and evolve as life circumstances and goals change Resources: Listen to Celebrity Estates on Wealth Management Subscribe and listen to Celebrity Estates on Apple Podcasts Subscribe and listen to Celebrity Estates on Spotify Trust and Estates Magazine Register now for the Wealth Management Edge conference here! Connect With David Lenok: david.lenok@informa.com Wealth Management LinkedIn: David Lenok LinkedIn: Informa LinkedIn: Wealth Management Connect With Jennifer Proper: LinkedIn: Jennifer Proper LinkedIn: Pitcairn Website: Pitcairn About Our Guest: As a leader in the Wealth Management Team, Jennifer serves as a strategic wealth advisor, providing innovative planning services to achieve excellent client outcomes and deliver a superior client experience. Her responsibilities encompass all aspects of wealth planning, including trust and estate administration, fiduciary advice, and wealth planning advice. She works directly with clients to proactively identify and address current and future needs and then collaborates with team members across the firm to implement customized planning strategies. Jennifer works with the entire Pitcairn team to enhance best practices and foster strong team dynamics in order to meet the complex needs of client families. Before joining Pitcairn, Jennifer served as Director, Legacy and Wealth Planning at Abbot Downing, a Wells Fargo division serving ultra-high-net-worth individuals and family offices. While at Abbot Downing, she provided sophisticated estate, business, and financial planning for the firm's clients and led the Northeast regional planning team. Jennifer earned a Juris Doctorate from Albany Law School of Union University, with a concentration in Estate Planning. She also has a Bachelor of Science in History and Political Science with a Minor in Spanish from Binghamton University in Binghamton, NY. Active by nature, Jennifer spends her free time hiking, cheering on the Philadelphia Sixers with her family, and doing F45 workouts to take her health and fitness to the next level. Jennifer is an animal lover and enjoys daily walks with her dog, Miley. Originally from Syracuse, New York, suburban Philadelphia is now home for Jennifer, her husband, and two daughters.
Eric Malzone sits down live with Doug Gremmen, Chief Growth Officer at HYROX, at the Connected Health and Fitness Summit in Beverly Hills. They dive into how HYROX went from just 600 finishers back in 2018 to a projected 10.8 million in 2026 — basically a rocket ship in the fitness world. Doug shares how they built the brand from the ground up by knocking on gym doors, the massive role community and user-generated content played, and why the super consistent race format makes it so easy to scale everywhere from LA to China and beyond. They talk gym affiliates (now at 14,000 worldwide), what the $130/month program actually gives gym owners, how HYROX is turning regular members into loyal athletes who stick around, and why big players like F45, Orange Theory, and even big box gyms are all jumping on board. Plus, they touch on US expansion, revenue streams, the challenges of growing crazy fast, and HYROX's long-term dream of hitting the Olympics. If you own a gym, train for races, or just want to understand where fitness is headed, this one's loaded with real talk and actionable insight. Timestamps: 0:00 – Intro and chatting at the Connected Health and Fitness Summit 2:10 – The insane growth numbers: 600 finishers in 2018 → 10.8 million projected in 2026 5:45 – Building from the ground up and creating a full fitness ecosystem 9:30 – Community power and billions of Instagram impressions from athletes 13:20 – Why a fixed, repeatable race format is a game-changer for scaling globally 18:15 – Turning gym members into athletes who actually stay longer 22:40 – Breaking down the gym affiliate program: $130/month and what you really get 28:50 – The Performance Hub, programming tools, and how any gym can make it work 35:10 – Early traction in CrossFit boxes, then boutiques, now big enterprise gyms 41:25 – Revenue levers and running a massive turnkey event business 47:00 – Why CrossFit, Spartan, and others feel more like partners than competitors 53:40 – Olympic dreams and the goal to touch 100 million lives 58:15 – Growth challenges, quality control, and staying scalable in 112 countries 1:03:30 – Final thoughts and how to get involved with HYROX Key Takeaways:
Is the motorhome industry in its worst state ever, or are we worrying over nothing? Prices have surged, quality is under scrutiny, and new buyers are arriving with very different expectations. After years of disruption, from Brexit to Covid to supply chain chaos, has the market finally steadied, or are there bigger changes brewing under the surface? This week, industry veteran Peter Vaughan joins Motorhome Matt and Keith Gooden to separate perception from reality, drawing on over four decades of experience to answer the question many are quietly asking. Along the way, we explore how the audience is changing, why van life has gone from fringe to mainstream, and whether manufacturers are really keeping up. We also take an honest look at used values, dealer challenges, and what the future might hold as new players eye up the market. Plus, a look at the brand new Warners National Motorhome, Campervan and Camping Exhibition at Stoneleigh this April, a day-visitor show packed with hundreds of vehicles, expert advice sessions, and hands-on tech demonstrations designed to help you make better buying decisions. And don't miss this week's Fun Fiamma Fact, where we reveal just how many of their iconic F45 awnings have been sold worldwide. And in the Q&A, Matt answers your questions on: Do external windscreen covers actually stop condensation? Can the Pathway 4G really get a signal where your phone can't? Which gas system makes the most sense for extended European travel?
March 18, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: F45 launches PEAK500 with Red Bull, a 30-minute in-studio competition with global leaderboard as brand creates its own fitness racing format Bain report finds 113 insurgent wellness brands drove 36% of CPG growth, with 44% promoting better-for-you claims and growing 10x faster than category average Dick's Sporting Goods doubles down on $40B youth sports market where average family spending rose 46% to $1K+ annually since 2019 More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co
Join my Clubhouse App - https://ericrobertsfitness.com/clubhouse-page.html On today's episode, I'm breaking down exactly why group classes like Orange Theory, Peloton, and F45 are not designed to build the body you want — even if you're working your ass off. I'm covering six specific reasons why these workouts fall short when it comes to building muscle and changing your physique, from lack of progressive overload to what these classes are actually doing to your cortisol, your sleep, and your hunger. If you've ever felt like you're doing everything right but your body just won't change, this episode is going to tell you why — and exactly what to do instead. Work With Me 1:1 Coaching - https://ericrobertsfitness.com/erf-1on1.html Free Calorie Calculator https://ericrobertsfitness.com/free-calorie-calculator/ 20% Off Legion Athletic Supplements Code “ERIC” HERE https://legionathletics.rfrl.co/qj2dy Youtube Channel https://www.youtube.com/@ericrobertsfitness Video Podcast: https://www.youtube.com/@EricRobertsFitnessPodcast
In this episode of Behind Gym Doors, Mike sits down with top-performing F45 owner Grace to break down the systems, mindset, and operational decisions that helped her turn seasonal dips into record-breaking revenue. We dive into how elite gym owners plan revenue dips before they happen, why comparing month-to-month data can lead to bad decisions, how integrating Hyrox strengthened community and lead flow, and what it really takes to build a high-performing fitness business that compounds over time. Instead of reacting to slow periods or constantly changing strategies, Grace focused on understanding her numbers, identifying seasonal trends, and building predictable systems that create long-term growth. Want help applying this to your gym? See how we help gym owners grow profitably without chasing more leads. DM "GSD" to @GSDGyms on Instagram.
This week on The Lazy CEO Podcast, Jane sits down with Michael Ramsey, Co-founder and Co-Director of STRONG Pilates - the global fitness brand redefining the Pilates industry by combining low-impact movement with high-intensity strength and cardio.Michael’s journey began as an early F45 franchisee in Australia, running six studios. A broken ankle led him to Pilates for rehab, an Instagram search introduced him to the Rowformer, and a single trip to the U.S. laid the foundation for what would become STRONG. Today, the brand boasts 100+ studios in 14 countries and is one of the fastest-growing fitness franchises in the world, generating $80M in annual revenue in just six years.In this episode, you'll learn: How to build a bold, timeless brand even when the industry pushes back The systems and marketing levers that actually move the needle for service-based businesses How to innovate and scale without burning out Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoConnect with Michael: @ramslegitFollow STRONG pilates: @strongSee omnystudio.com/listener for privacy information.
Demetri is a busy man! From being an F45 coach, to providing therapy services to local sports teams and individuals, he's a wealth of health and wellness knowledge !
There's a reason growth feels harder now than it did a few years ago. The market changed, but a lot of the advice didn't.Some guidance that once helped gyms survive is now quietly limiting how far they can go.Welcome to Gym Marketing Made Simple — the podcast designed to cut through the noise around gym growth. Each conversation breaks marketing, sales, and leadership down into practical systems boutique gyms can actually apply, without relying on luck, burnout, or outdated playbooks.Episode HighlightsIn today's episode, the conversation takes a hard look at why so many boutique gyms struggle to scale and how outdated mentorship advice plays a major role. The discussion challenges the long-standing belief that paid ads are unnecessary or risky, especially when the most successful fitness brands invest heavily in marketing. This episode reframes marketing as a requirement for modern gym growth, not an optional add-on.Episode OutlineWhy many mentorship companies discourage paid ads—and where that advice falls apart.How major franchises like Orange Theory and F45 actually approach marketing spend.The danger of staying loyal to advice that no longer matches the market.When “fundamentals first” becomes a ceiling instead of a foundation.Why bring-a-friend promos can't replace consistent marketing systems.How professionalism and perception influence buying decisions.The importance of predictable marketing instead of reactive tactics.Recognizing when it's time to find more advanced guidance.Episode Chapters00:00 Intro00:05 Marketing Strategies for Boutique Fitness Gyms04:06 Challenges with Mentorship Companies' Advice07:23 The Importance of Paid Ads and Marketing Investments07:38 Strategic Planning for Gym Owners23:31 The Role of Marketing in Gym Growth23:44 The Impact of Marketing on Gym SuccessAction TakenRe-evaluate current marketing advice and where it's coming from.Look at what successful gyms are doing, not just what's being recommended.Clarify long-term goals: exit, expansion, or sustainability.Start treating marketing as an investment, not an expense.Track numbers and make decisions based on data, not opinionConclusionWhat holds many gym owners back isn't a lack of effort or commitment—it's staying tied to advice that no longer matches the reality of today's market. As competition increases and consumer expectations shift, the margin for outdated thinking gets smaller. This episode challenges gym owners to step back, question long-held assumptions, and make decisions based on where the industry is now, not where it used to be.CTAIf this conversation hit close to home, take time to reassess the marketing systems currently in place and compare them to what thriving gyms are actually doing today.Supporting Information
Liv Aligned Podcast is a space for grounded conversations about health, nutrition, connecting and living clean ..without the extremes.Formerly known as the What the F…45! podcast, this show began with a focus on HIIT training, strength workouts, nutrition, and life inside the F45 community. As our lives shifted, so did the conversations.Now, Liv Aligned explores:holistic nutritionsimple, nourishing recipeslow-tox and conscious livingmotherhood, fatherhood, and family rhythmswellness tips that support real life scenarios connecting to nature and mindfulness practises You'll hear solo reflections and interviews with local voices in the health and wellness space. People who are doing the work, building community, and living their values.This podcast is for anyone who wants to feel stronger, calmer, and more aligned in their body, home, and life with one intentional choice at a time.If you liked this episode please like and share with your friends and family!
Perimenopause doesn't have to mean fatigue, stubborn belly fat and training that suddenly stops “working”. In this episode, Angela sits down with exercise physiologist and nutrition scientist Dr Stacy Sims to unpack how women should really be training through their 40s, 50s and beyond - from sprint intervals and strength work to what actually happens to your muscles, joints and recovery as hormones shift. They dive into why most “zone 2” and VO₂ max advice is based on male data, how to use sprint interval training for mitochondrial health and metabolic flexibility, and why perimenopause and the first 5 years after menopause need a very different training and recovery strategy. You'll learn how to structure your week, how to periodise your year, and how to adapt popular classes like F45, CrossFit or OrangeTheory so they work for your physiology, not against it. WHAT YOU'LL LEARN • How training needs to change in perimenopause, early post-menopause and late post-menopause • The key differences between HIIT and sprint interval training - and how to do SIT safely • Why most zone 2 research is based on men, and what women should focus on instead • How to structure your week with sprints, lifting and just enough cardio • Smart ways to modify group classes for female physiology • How to tweak carbs and protein across your cycle and in the luteal phase for better recovery • The most useful evidence-backed supplements for midlife women • Why menopause hormone therapy is a supportive tool - but can't replace lifting, protein and good training Timestamps 00:00 New Science for Women's Training 04:40 Training in Perimenopause While You Still Have a Menstrual Cycle 08:10 Recovery, Morning Workouts & Rethinking the Cardio Habit 10:04 Zone 2 Myths for Women 16:59 The Moderate-Intensity “Black Hole” & Soul-Food Cardio 21:57 Sprint Interval Training (SIT) & Mitochondrial Health for Women 25:59 HIIT, Orange Theory & Making Group Classes Work for Your Hormones 31:40 Ovulation, “Power Phases” & Why Every Woman Must Track Her Cycle 35:03 Fueling the Luteal Phase: Carbs, Protein & Training 36:32 How Much HIIT & SIT Women Need in Perimenopause and Postmenopause 40:55 Periodizing Your Year for Midlife Women 43:40 Resistance Training for Women's Strength & Longevity 47:59 Supplements That Actually Support Women 53:34 Creatine, Whey Protein, Water Retention & Acne: What Women Need to Know 56:37 Menopause Hormone Therapy: A Helpful Tool But Not a Magic Body-Comp Fix VALUABLE RESOURCES A BIG thank you to our sponsors who make the show possible: • Timeline – Supercharge your energy and upgrade your mitochondria with Mitopure®
Mind Pump Fit Tip: 6 Ways to Build Incredible Muscle and Strength You're NOT Doing. (2:58) Rocky montages = injury zone. (22:36) Mind Pump Recommends 'Stiller & Meara: Nothing Is Lost' on Apple TV. (32:25) The damage pornography has caused to men and women. (37:30) Functional vs traditional training. (43:01) Can you think of an exercise and get stronger? (45:50) Kids say the darndest things. (48:50) Beard grooming and battling going grey. (49:48) #Quah question #1 – What are the proper steps to achieving a pull-up? (54:52) #Quah question #2 – Are deadlifts a back or leg exercise? Where would you put it in a program? (57:26) #Quah question #3 – Thoughts on workouts like Burn Bootcamp, F45, etc.? When I did strict weight training for 2 years, I saw almost no changes and got bored. (59:17) #Quah question #4 – I have the hardest time with my nutrition. I'm currently in a bulk and can't seem to eat enough. Do you have any suggestions on how to assist with that? (1:00:46) Related Links/Products Mentioned Here's how to break free from porn, restore intimacy in your relationships & live a life of freedom using the DeepClean™ System. Access to masterclasses on intimacy, purpose, and healthy relationships. A private brotherhood community for daily accountability and support. Visit: https://deepcleancoaching.com/mindpump Join our Free 7-Day trial today! Visit Caldera Lab for an exclusive offer for Mind Pump listeners! **Code MINDPUMP20 for 20% off your first order of their best products. ** BLACK FRIDAY SALE: 60% off ALL Programs, Guides, and MODs **Code BLACKFRIDAY at checkout** Mind Pump Store Mind Pump # 2555: The Muscle-Building Secrets of Unilateral Training Mind Pump # 2005: How to Incorporate Isometric Training Into Your Routine Mind Pump # 2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching) Mind Pump # 2723: What Would Happen to Your Body if You Only Did 1 Lift a Day? Mind Pump # 2684: Do ONLY These 8 Lifts to Achieve an Amazing Body Mind Pump # 1632: The Truth About German Volume Training Watch Stiller & Meara: Nothing Is Lost - Apple TV Photo ID will now be needed to access adult websites or porn on X or Instagram Mind Pump # 2705: How to Quit Pornography with Sathiya Sam Effects of plyometric vs. strength training on strength, sprint, and functional performance in soccer players: a randomized controlled trial The Diary Of A CEO - YouTube Visit Hiya for an exclusive offer for Mind Pump listeners! ** Receive 50% off your first order ** Mind Pump #1577: What to Do When You Are Getting Bored With Your Workouts Muscle Mommy Movement Mind Pump Podcast – YouTube Mind Pump Free Resources People Mentioned Sathiya Sam (@sathiyamesam) Instagram
New episode of The Real Deal Podcast with returning guest, Journalist and CrossFit YouTuber Amanda Hari to discuss the latest news in CrossFit.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-real-deal-with-courtney-harden--3678816/support.
Welcome to another episode of HALO Talks! Today, host Pete Moore sits down with Luke Hartelust--a dynamic entrepreneur and now the founder of MNLY--who made the leap from the oil and gas rigs off the coast of Australia to California's innovative health tech scene. Luke shares his journey from the grueling world of offshore drilling to launching and scaling fitness businesses, including his instrumental role in bringing F45 Training to Southern California. The conversation dives deep into his latest venture, a groundbreaking men's health platform that uses AI, cutting-edge blood analysis, and custom supplementation to help men take true ownership of their health. Tune in to hear his insights on building community, the power of personalization in wellness, and what it takes to stand out in the rapidly evolving health optimization space. When it comes to the personalized health revolution he states, "Based on your blood work, our model will prescribe specific doses of specific micronutrients, aminos, herbs, extracts and minerals into that custom supplement formula that comes in morning, noon and night packs." Key themes discussed Career transition from oil and gas to health tech. Entrepreneurship journey and lessons learned from failures. F45 Training franchise growth and operational strategies. Brand protection and building strong community engagement. Men's health issues and the need for accountability. Personalized, AI-driven health optimization and supplement plans. Differentiation of in the men's health market. A Few Key Takeaways: 1. From Oil Rigs to Health Tech: Luke shared his path from working shifts on oil rigs to building fitness businesses and eventually moving into health tech. His drive was sparked by a personal epiphany—wanting to create a better life and help others, which led him to become an entrepreneur. 2. Lessons Learned from F45 and Brand Protection: Luke's experience scaling F45 franchises in Southern California gave him a "six-year apprenticeship" in what to do—and what not to do—when building and protecting a brand. A key takeaway: Focus on the emotions your brand evokes and prioritize building a strong community before chasing customer acquisition at scale. 3. Identifying a Gap in Men's Health-Accountability Over Access: After experiencing low energy despite living a healthy lifestyle, Luke discovered his own testosterone was severely low and saw first-hand the ineffectiveness and friction in telehealth for men. He believes the real crisis isn't just health, but accountability and ownership—people need tools and systems that make it easier for them to take proactive control of their well-being. 4. MNLY's Personalized Health Platform-Seamless, AI-Driven, and Fast: MNLY stands apart by integrating AI-powered testing and personalized recommendations to deliver tailored health plans and custom supplement packs. Customers use an at-home blood kit and environmental health assessment, then receive actionable insights and products within days—removing friction points common in traditional telehealth models. 5. Proven Results and a Focus on Efficiency: MNLY's approach delivers results about 50% faster than most competitors, according to Luke, and their pilot data showed significant improvements in markers like testosterone (on average, a 30% increase in 90 days among test users). Their evolving concierge model combines AI-driven support with human coaching, aiming to streamline the path to better health for busy men. Resources: Luke Hartelust: https://www.linkedin.com/in/luke-hartelust-597332253 MNLY: https://www.getmnly.com Integrity Square: https://www.integritysq.com Prospect Wizard: https://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com
This week's bonus episode of Till the Dirt has MJ riding solo in an episode “for the ladies”! She shares tips on what to serve at an open house, some of her favorite makeup tips, advice on not showing up empty-handed to a party, and how she's getting back into F45 workouts after feeling a little out of shape. She also weighs in on how soon is too soon to start decorating. Tune in for laughs, advice, and an exclusive glimpse into MJ's world! Support the show Till the Dirt Merch is here! https://shop.tillthedirtpodcast.com The Best Hug in The World, written by Tommy Feight The Till the Dirt Patreon is LIVE! https://www.patreon.com/tillthedirt?utm_campaign=creatorshare_fan Hey Dirties, do you want to be featured on the pod? DM us at @tillthedirtpodcast on Instagram for a chance to have your question answered by Tommy and MJ. Hey Dirties, do you want a personalized video from MJ or Tommy?! Check out their cameo links below: https://www.cameo.com/mercedesjavid https://www.cameo.com/tfeightnyc If you would like to donate, send books or pick books from Tommy's Amazon wish list visit https://feightclub.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Curious how technology will redefine fitness? Tune in as fitness industry thought leader Eric Malzone shares his front-line insights after 850+ interviews with fitness visionaries! Discover eye-opening truths on AI, member retention, and industry innovation - all filtered through Eric's experience from gym owner to podcasting powerhouse. Whether you're an operator, trainer, or entrepreneur, this episode delivers actionable trends and practical advice to future-proof your business and inspire your next move in fitness. Key highlights from the episode: - How AI will transform acquisition, engagement, and retention in the fitness industry - from sales support to hyper-personalized member journeys. - Why future-proofing fitness businesses requires patience, creativity, and upskilling human resources, not just chasing new tech trends. - Specific tools, brands, and strategies Eric recommends, including wearable tech integration, next-gen CRM, and leveraging online reviews for lead generation. Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter! Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword Ready for more: - Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast - Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents - Leave us a voicemail: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ - Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/ Quotes: "AI won't replace coaches and trainers, but coaches and trainers that use AI will replace all the others.” - Eric Malzone "The bread and butter of what we're seeing right now, which is acquisition, engagement, and retention. So acquiring new members, making sure those members are engaged in the services that you provide. And then retaining those members.” - Eric Malzone "Panicking and rushing into things just to be using AI for the sake of AI is not the right thing; we really have to isolate in your specific business and your specific workflow, in your specific situation. Like what is the biggest problem that AI can solve right now, and starting with that." - Eric Malzone Resources: - Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast - Fitness Business Podcast's LinkedIn Community: https://www.linkedin.com/groups/9878228/ - Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/ Our Guest: Eric Malzone, Fitness industry thought leader and podcaster Podcast: https://futureoffitness.co/ LinkedIn: https://www.linkedin.com/in/eric-malzone-8b452a3/ Facebook: https://www.facebook.com/eric.malzone.7 Instagram: https://www.instagram.com/emalzone/ Podcast Collective: https://www.podcastcollective.io/ Podcasting Whitepaper: https://www.podcastcollective.io/podcasting-whitepaper Merch Sponsor: REX Roundtables - REXRoundtables.com Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/ REX Roundtables: Website: www.REXRoundtables.comEmail: Eddie@REXRoundtables.com REX Roundtables Trusted Suppliers: Matrix: Commercial fitness equipment, technology, and programming. https://www.matrixfitness.com/us/eng Performance Foods: providing turnkey smoothie bar solutions for gyms. https://www.performancefoodcenters.com/ Myzone: monitoring, tracking and enhancing fitness through heart rates. https://www.myzone.org/business MXM Metrics: Analyzing and improving gyms through member metrics. https://mxmetrics.com/ MAX Members: automating member management and engagement. https://www.maxmembers.ai/ Skip to the good part: 00:00 Introduction to the Future of Fitness Podcast 02:55 The Role of AI in Fitness 06:01 Personalization and Member Engagement 08:46 Challenges in the Fitness Industry 12:05 Skills for Gym Owners and Managers 14:59 The Trainer's Perspective on AI 17:51 AI Tools and Technologies in Fitness 21:02 Future Predictions for AI in Fitness 23:42 Conclusion and Key Takeaways About Our Guest: Eric Malzone is a prominent entrepreneur and thought leader in the fitness industry, with over 15 years of experience at the intersection of fitness, technology, and business innovation. After a successful decade in corporate America, he founded and later sold two thriving gyms: CrossFit Pacific Coast and Lighthouse Fitness. He transitioned from gym ownership to becoming a respected industry analyst and advisor. As the host of the popular Future of Fitness podcast, he has conducted more than 850 interviews with leaders, making the show a go-to resource for professionals seeking to understand emerging trends. Malzone also hosts two other shows, Athletech Unscripted and Fitness Blitz Radio. Eric is the co-founder and CEO of The Podcast Collective, an agency specializing in B2B podcast launches and strategic media placement. His advisory work extends to major brands like F45 and WRKOUT, as well as many smaller businesses, all of which benefit from his forward-thinking insights into the future of fitness and wellness. About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
This week on Till the Dirt, Tommy and MJ dive into the whirlwind of life: MJ's infamous Instagram comment, prepping for her trip to San Jose while Tommy heads to Vegas, and Darth Vida panicking over… everything. Plus, there's some exciting potential news for Peak 7, and MJ is powering through F45 while double-fisting. Laughs, real talk, and all the behind-the-scenes antics you love! Till the Dirt Merch is here! Espresso shop.tillthedirtpodcast.com The Best Hug in The World, written by Tommy Feight The Till the Dirt Patreon is LIVE! https://www.patreon.com/tillthedirt?utm_campaign=creatorshare_fan Hey Dirties, do you want to be featured on the pod? DM us at @tillthedirtpodcast on Instagram for a chance to have your question answered by Tommy and MJ. Hey Dirties, do you want a personalized video from MJ or Tommy?! Check out their cameo links below: https://www.cameo.com/mercedesjavid https://www.cameo.com/tfeightnyc If you would like to donate, send books or pick books from Tommy's Amazon wish list visit https://feightclub.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Growth stalls when gyms rely only on word of mouth. The real question is—how long can a gym survive without consistent new leads?Welcome to Gym Marketing Made Simple—the podcast that helps boutique fitness gyms attract clients and grow with straightforward marketing strategies that actually work.Episode HighlightsBlake and Tommy Allen from Lasso expose the myths around organic-only growth and break down why paid marketing is essential for gyms looking to scale beyond 100–150 members. Backed by data from Two Brain and Push Press, they reveal why the most profitable gyms invest in ads and why ignoring churn rates keeps gyms stuck.Key InsightsMentor companies often discourage paid ads, but data shows top-performing gyms use them.Churn rates of 3–5% make organic-only growth unsustainable.Paid marketing isn't optional, it's the key to breaking past the 150-member ceiling.Franchises like Orange Theory and F45 prove paid ads work by investing heavily in them.Data-driven decisions outperform generic advice every time.Episode Chapters00:00 Intro00:05 Mentor Companies and Paid Ads01:55 Challenges Faced by Gym Owners07:25 Data-Driven Insights on Gym Growth11:47 The Role of Franchises in Marketing34:00 The Impact of Marketing Funnel Stages34:12 The Importance of Data and Evidence34:27 The Evolution of Fitness Marketing34:43 The Role of Mentor Companies in Gym Growth35:26 The Importance of Staying InformedCall to ActionIf you've felt stuck at the same membership numbers, this episode is a reminder that growth requires more than referrals and organic reach. Share this episode with another gym owner and start the conversation about paid marketing that actually drives results.Supporting Information
In this episode, I sit down with Tiffanie, a mother of two from Mt Isa, who shares her raw and powerful birth stories—two very different journeys that shaped her into the woman and mother she is today.Tiffanie's first pregnancy was planned as a freebirth, but at 38+4 weeks she developed preeclampsia so severe she was losing her vision for up to ten minutes just from standing up. When she presented at the hospital, doctors told her she was on the edge of eclampsia—her liver and kidneys were shutting down—and a caesarean was her safest option. What followed was an incredibly tough start to motherhood, with Tiffanie sent to ICU and separated from her newborn for 30 hours due to a covid patient being in ICU at the same time.Her second pregnancy, however, was completely different. Choosing a wild pregnancy with just one ultrasound at 21 weeks, Tiffanie leaned into her intuition, knowledge, and body wisdom. Determined not to repeat her first experience, she focused on prevention and balance:Following the Brewer's Diet with an emergency protocolUsing Celtic salt shots and water to regulate her blood pressureStaying strong and active with F45 training throughout pregnancyAt 42+3 weeks, Tiffanie went into spontaneous labour and birthed her baby at home in a beautiful freebirth. Her baby was born sunny side up, and with the loving support of her husband and sister-in-law Sarah by her side, Tiffanie welcomed her baby into the world on her own terms.This episode is a powerful reminder of the strength it takes to reclaim trust in your body after trauma, and the importance of preparation, nutrition, and support when navigating birth after preeclampsia.Enjoy this podcast episode!More from Ashley:The VBAC VillageInsta: @ashleylwinningWebsite: www.ashleywinning.comJoin our VBAC Homebirth Support Group hereLove the podcast? Buy me a coffeeDisclaimer: The VBAC Homebirth Stories Podcast is for educational and inspirational purposes only. The stories and opinions shared are personal experiences and should not be considered medical advice. Every birth journey is unique, and we encourage you to research, trust your intuition, and consult with a qualified healthcare provider before making decisions about your pregnancy, birth, and postpartum care.
In this episode of LIFTS, hosts Matthew Januszek and Mohammed Iqbal sit down with Michael Ramsey, co-founder of Strong Pilates, to explore the explosive growth of Pilates worldwide. Ramsey shares his journey from F45 franchise success to launching Strong Pilates, a unique fusion of strength, cardio, and Pilates that has rapidly expanded across 14 countries. The discussion covers the evolution of boutique fitness, the importance of product innovation, franchise support, marketing strategies, and the controversial role of ClassPass. Key Topics: How an injury led Ramsey to discover Pilates. The fusion of strength, cardio, and Pilates in Strong. Franchise growth from Australia to the US. Why boutique studios still win over big box gyms. The critical role of innovation in fitness. Marketing strategies and customer acquisition costs. The challenges and opportunities of ClassPass. Building trust and community in local markets. Handling criticism from traditionalists in Pilates. Future outlook for Strong Pilates and boutique fitness.
Tai Kyon, owner of one of New York's most successful F45 studios, reveals how he turned his startup gym into a $100K/month powerhouse, without ads or gimmicks. Formerly a 275-pound tech executive, Tai's personal transformation fuels a studio culture built on empathy, excellence, and elite service. Today, his team leads the most positively reviewed F45 franchise globally, powered by a $250/month kindness budget and a mindset rooted in “unreasonable hospitality.” In this episode, Mike Arce covers how Tai mapped every member touchpoint, from the first walk-through to cancellation, to eliminate friction and create delight. From snow removal and childcare to handwritten holiday cards and birthday celebrations, this is a masterclass in how small moments drive massive results. If you're ready to build a gym experience tailored to the customer that sells itself, this episode is for you. Chapters (00:00) Introduction (03:18) Tai's 100 LB Weight Loss Wake-Up Call (08:15) Stoicisms major Impact on Tai's Life (12:04) Random Acts of Kindness: The $250 KPI Explained (21:09) Mapping the Member Journey To Remove Friction (27:44) Specifics of Tai's Unique Onboarding Process (32:23) Why This F45 Is The Highest Rated In Network (44:36) The Importance Of Creating Intangible Moments (51:46) Time Is the Most Valuable Currency To Share Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA More From Loud Rumor Website: https://www.loudrumor.com/ Instagram: https://www.instagram.com/loudrumor LinkedIn: http://www.linkedin.com/company/loud-rumor Facebook: https://www.facebook.com/boom.loudrumor Twitter: https://twitter.com/LoudRumor
Mark is a husband and a father who does Linchpin, while also coaching at an F45 gym. He has worked his entire life in the electro-mechanical technology field for various chemical industries. He shares insight into his occupational history as well as telling us the difference between F45 & CrossFit in his opinion.
Mark is a husband and a father who does Linchpin, while also coaching at an F45 gym. He has worked his entire life in the electro-mechanical technology field for various chemical industries. He shares insight into his occupational history as well as telling us the difference between F45 & CrossFit in his opinion.
Smart gyms don't scale through hard working individuals, they scale through hard working systems. Grace Giles, the powerhouse behind one of the world's highest-performing F45 studios, reveals how she turned burnout into balance, scaling to $141K/month while traveling and stepping away from daily operations. Grace shares how she leverages virtual assistants, tools like Loom and Canva, and detailed SOPs to free up her time while delivering elite-level client experiences. Her playbook is a masterclass for studio owners serious about sustainable growth. In this episode of Behind Gym Doors, Mike Arce and guest Grace Giles break down what it takes to grow a fitness business that runs with precision, without burning you out. From scalable systems and long-term marketing to team accountability and member retention, this conversation delivers the tools you need to shift from working in your gym to leading above it. Chapters: (00:00) Introduction (04:03) Planning for Slow Seasons & Building a Strong Team (07:06) Systems Over People: The Foundation for Growth (13:00) Long-Term Business Planning & Leveraging Technology (19:44) Pricing, Value, and Mindset Shifts (23:14) Team Culture: High Standards with Heart (31:11) Engaging Community Through Events (35:27) Hiring Philosophy & Leading with Grit (42:19) Personal Growth & Vision for the Future
In this episode, Tami and Andrea share the long-awaited news they've been hinting at for months: they're officially re-opening F45 Madison West—and the story behind it is nothing short of divinely orchestrated. Together, they explore how movement became medicine, how grief became growth, and how working out together and a coffee date turned into a soul-aligned business partnership. From battling toxic relationships with exercise to reclaiming movement as a form of therapy, this conversation highlights the transformative power of healing—physically, emotionally, and spiritually. You'll hear stories of rock-bottom moments, divine timing, intuitive yeses, and full-circle moments that remind us: nothing is random, and the body always keeps the score. Tami and Andrea also share what makes their gym different—why it's not just a space to get fit, but a sacred, welcoming community designed to support your whole self, inner child included. Join Us for a Workout at F45! Special Re-Opening Offer: 1-Time - 1 Month for $45 Past F45 Members: 3 Months for $300 Show Notes: 00:46 | A special life + career update 04:00 | The official announcement we've been teasing for months 06:40 | How we found community, passion, and each other through fitness 08:27 | The original closure of F45—and why Andrea couldn't let it go 09:24 | How Tami got involved and what made her say yes 13:20 | The decision to open a gym—and trusting deep soul intuition 16:08 | Surrendering to timing, and how patience paved the way 16:28 | Challenging the Ego and healing worthiness wounds 19:38 | Processing personal grief—like Andrea losing her dog unexpectedly 20:12 | Why movement is medicine (and how it's helped us heal) 23:20 | Discovering that fitness is so much more than a workout 25:16 | How Andrea reconnected with her inner athlete 26:21 | Rediscovering the athlete within—and growing through fitness 29:18 | Our soul paths nearly crossing 20 years ago in college 32:16 | Struggling with (and overcoming) body image issues 35:55 | Why creating a safe, welcoming gym environment matters deeply 37:28 | Our holistic approach: bringing healing into the studio 40:44 | Why we're removing “can't” from the fitness vocabulary 45:30 | What F45 actually is and what to expect in a class 51:26 | The power of aligned partnership and what's coming next This episode is filled with heart, healing, humor, and full-circle magic. Whether you're in Madison or miles away, we hope it inspires you to trust your path, move your body with love, and believe in what's possible.
If your studio is struggling with retention, reviews, referrals, or upgrades, this episode flips the script. Inspired by an unforgettable act of hospitality, Loud Rumor CEO, Mike Arce, dives into how studios can create standout member experiences that drive lasting loyalty. You'll hear how one F45 owner built a 700+ five-star review reputation and how Loud Rumor members are using similar strategies to reduce attrition to 2–3%. From real-world examples to practical ways to reintroduce meaningful touchpoints, this episode is a masterclass in making your studio unforgettable. This is what marketing looks like when it's rooted in care, not clicks. More From Loud Rumor Website: https://www.loudrumor.com/ Instagram: https://www.instagram.com/loudrumor LinkedIn: http://www.linkedin.com/company/loud-rumor Facebook: https://www.facebook.com/boom.loudrumor
Let's be honest—fitness culture is full of noise. So what's actually worth listening to? In this no-BS episode of The City Girl Empower Hour, we're joined by Megan Prebeg—longtime fitness trainer, F45 studio leader, and newly minted HYROX pro athlete—to break down what real wellness looks like today. From coaching clients in the studio to competing on a global stage, Megan shares the highs, lows, and mindset shifts that helped her build a life rooted in strength, not shame. This isn't your average “get fit quick” chat—this is about showing up for yourself with grit, grace, and goals that actually matter.
Fitness franchise growth is not just about expanding locations—it's about building brands, innovating experiences, and creating global communities. Few leaders understand this better than Tom Dowd, CEO of FIT House of Brands, who is steering the future of fitness franchising through a bold combination of strategy, technology, and culture. Tom Dowd's career has been defined by growth and transformation. As the former COO of GNC and co-founder of Performance Inspired Nutrition alongside Mark Wahlberg, Dowd knows what it takes to scale health and wellness brands at the highest levels. Now, as the CEO of FIT House of Brands, he leads three powerhouse fitness concepts—F45 Training, FS8 Pilates, and VAURA Pilates—under a unified platform designed for accelerated global expansion. At the core of Dowd's approach to fitness franchise growth is a deep focus on brand experience and operational excellence. Each brand under the FIT umbrella offers a distinct fitness journey: F45 delivers high-intensity functional training, FS8 blends Pilates, yoga, and toning for a complete mind-body workout, and VAURA offers athletic reformer Pilates with a multi-sensory studio environment. Together, these offerings meet the evolving needs of modern fitness consumers, while creating opportunities for franchisees to diversify and scale within the FIT ecosystem. Dowd emphasizes that sustainable fitness franchise growth requires more than just a compelling workout. It demands innovation at every level—from data-driven programming and immersive studio technology to franchisee training and member engagement strategies. FIT House of Brands has built a proprietary platform that combines content libraries, analytics, and member-facing technology to enhance the studio experience and drive deeper brand loyalty. Building a connected wellness ecosystem is a major part of Dowd's vision. By partnering with strategic investors, corporate partners, and technology innovators, FIT House of Brands is expanding beyond the studio walls to support members' holistic wellness journeys. This ecosystem approach not only strengthens member retention but also enhances the value proposition for franchisees looking for robust, future-proof business models. Tom Dowd's leadership philosophy centers on community, scalability, and operational precision. He believes that franchisees are the lifeblood of a fitness brand's success, and the system must be designed to empower owners at every stage of their journey. Through streamlined onboarding, data-supported decision-making, and ongoing education, FIT House of Brands is building a network of owners equipped to thrive in a competitive fitness market. Fitness franchise growth also depends heavily on brand agility. Dowd is keenly aware of shifting consumer demands—more focus on personalization, technology integration, wellness beyond physical fitness, and community connection. His strategy ensures that each FIT brand evolves with the market while maintaining operational simplicity for franchise owners. Another critical factor in Dowd's success has been his ability to create scalable brand architectures. Rather than relying on one-size-fits-all models, he and his team have developed adaptable systems that allow each franchise location to maintain consistency while catering to the specific demographics and needs of its local market. This level of flexibility enables brands under FIT House of Brands to thrive across 55 countries and counting. Tom Dowd's approach to fitness franchise growth is a blueprint for how health and wellness brands can move beyond traditional models and build sustainable global platforms. By integrating innovation, community, operational excellence, and strategic expansion, he is redefining what success looks like in the fitness franchising space. As the fitness and wellness industries continue to evolve, leaders like Tom Dowd will shape the future by focusing not only on the product or service, but on the entire ecosystem that supports it. Fitness franchise growth, at its best, creates lasting impact—helping people live better lives while creating meaningful business opportunities around the world. Watch the full episode on YouTube. Don't miss future episodes featuring powerful conversations and actionable insights from today's top business minds. Join Fordify LIVE! Every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Tom Dowd Tom Dowd is the CEO of FIT House of Brands, one of the world's largest fitness and wellness franchisors, home to F45 Training, FS8 Pilates, and VAURA Pilates. With decades of experience scaling global brands, including as COO of GNC and co-founder of Performance Inspired Nutrition with Mark Wahlberg, Tom is a dynamic leader driving innovation, brand evolution, and franchise growth worldwide. Under his leadership, FIT House of Brands operates over 1,500 studios across more than 55 countries, delivering cutting-edge fitness experiences and building a connected wellness ecosystem that meets the diverse needs of today's consumers. To explore more about Tom Dowd and FIT House of Brands, visit FunctionalInspiredTraining.com. About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped generate over a billion dollars in sales for organizations ranging from startups to Fortune 500s. With more than 20 years of experience, he's redefined what it means to drive success—combining strategic marketing, innovation, and real-world business acumen. As the President and CEO of Prime Concepts Group, Inc., Ford helps businesses attract loyal customers, expand brand visibility, and improve performance at every level. He's founded over ten companies, authored five books, earned three U.S. patents, and received numerous industry accolades for his work in marketing, leadership, and entrepreneurship. A trailblazer in digital innovation, Ford is also an expert in AI prompt engineering, training businesses to use tools like ChatGPT to create high-impact content and elevate customer engagement. He recently shared his expertise at the “Unleash AI for Business Summit,” where he spoke on the role of AI in transforming operations, marketing, and the customer experience. To learn more, visit ProfitRichResults.com and watch his business TV show at Fordify.tv.
In this episode Cheyne shares why he walked away from F45's bootcamp model. He lost fat, but hit a wall... no muscle, no strength, no real progress. He came to Red Wolf looking for more: barbells, structure, and results. Since joining, he's packed on muscle, built real strength, and thrives in the challenge and competition that makes Red Wolf different from anywhere else.
Is group fitness helping or hurting your body composition goals? In this Fitness Friday episode on the Habits and Hustle podcast, Liron and I dive into the controversial world of group fitness classes like Orange Theory, Barry's Bootcamp, and F45. We discuss why these high-intensity classes can spike your appetite, burn out your adrenals, and leave you injured—plus what's actually working in the group fitness space. We also explore the rise of Hyrox as a better alternative to CrossFit, why Pilates shouldn't be your only workout, and the social benefits that keep people coming back despite the drawbacks. Liron Kayvan founded BFLA in 2019. He's a NASM Certified Group Fitness Instructor, Personal Trainer, and Transformative Life Coach. Liron has competed in Amateur MMA, Brazilian Jiu Jitsu, and Rugby and has been a Fitness Coach for over 10 years. What we discuss: The rise and reality of group fitness popularity Why Barry's Bootcamp can spike cortisol and appetite The "aimless running around" problem in most classes Hyrox vs. CrossFit: A safer group fitness alternative Why Pilates alone won't change your body composition The social benefits that make group fitness worthwhile When group fitness works vs. when it backfires The importance of having specific fitness goals Why "something is better than nothing" still applies How to choose group fitness that actually serves your goals Thank you to our sponsor: Therasage: Head over to therasage.com and use code Be Bold for 15% off TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE for up to $300 off and a 3-year warranty on air purifiers. Bio.me: Link to daily prebiotic fiber here, code Jennifer20 for 20% off. David: Buy 4, get the 5th free at davidprotein.com/habitsandhustle. Find more about Liron Kayvan: Website: https://www.beyondfitnessla.com/ Instagram: @beyondfitnessla Find more from Jen: Website: https://www.jennifercohen.com/ Instagram: @therealjencohen Books: https://www.jennifercohen.com/books Speaking: https://www.jennifercohen.com/speaking-engagements
This week on the Any Given Runday Podcast, we welcome Colleen Keogh (@colleen.keogh on Instagram), a coach, runner, and actor. Colleen has worked in the fitness industry across Scotland, Australia, Canada and now F45 in Ireland. She is a member of the 100 mile club, coming 2nd in the Belfast 24 Ultra with a 3rd place finish in the Longford ultra marathon and winning the 120k Belfast to Derry Ultra!We discuss Colleen's incredible achievements in ultra marathons, her thoughts on the mental and physical challenges of endurance running, the importance of proper nutrition, her future race plans and her favourite marathon in Ireland. 17:23 Life in Australia: A New Perspective on Fitness21:52 Transition to Canada: From Personal Training to Gym Management25:36 Climbing Kilimanjaro at an Early Age and Why She Wants to Go Back29:33 Colleen's First Marathon and Why She Decided to Take on Ultras42:27 The Struggles of a 24-Hour Race (Belfast 24 Ultra)47:33 The Pressure of 'What's Next'52:23 Why The AlphaFlys Are NOT for Everybody56:56 Balancing Acting and Running61:08 Limerick vs Dublin vs Cork vs Belfast... what is Colleen's Favourite MarathonYou can follow us on Instagram@anygivenrundaypodcastJoin us for our annual marathon trip abroad as we head back to Barcelona for 2026! Places are limited and you can find out more details by going to our website:https://www.anygivenrunday.com/marathon-trips You can now get 20% off all Perform Nutrition products, including their new Carb Gels, using the code 'AGR' at checkoutPerformNutrition.com This episode is sponsored by ULTRAPURE Laboratories. Ask for the ULTRAPURE Laboratories Muscle Recovery range in your local Pharmacy or Health Store. Their ULTRAPURE Ice Cold Menthol Gel is instant fast acting and cooling savior. You can also check out their muscle recovery range through their website:Ultrapurelabs.ie
In this conversation, Tom Dowd discusses the significant progress made at F45 over the past year and a half, highlighting leadership changes, franchisee engagement, and the challenges faced, including accounting issues. He emphasizes the importance of innovation and strategic focus in the fitness industry, introducing the new 'Fit House of Brands' strategy and differentiating the Vora Pilates brand as a unique offering in the market. In this conversation, Tom Dowd discusses the strategic growth and management of his fitness franchise, emphasizing the importance of balancing demand with operational capabilities. He introduces innovative recovery modalities and the integration of GLP-1 medications into their offerings, while also addressing the challenges posed by economic uncertainty. Dowd highlights the significance of content creation in establishing authority in the wellness space and the ongoing commitment to supporting members' health journeys. LINKS: https://goteamup.com/ https://podcastcollective.io/ https://egym.com/int
Ep 62: In today's Ask Me Anything Episode, I'm answering your most recent questions—from syncing your training with your cycle to making the most of classes like OrangeTheory and F45, and how to keep training while traveling. Here's what we cover:Training during your period: when to push, when to pivotSmart swaps: can leg press replace squats?How to workout on a roadtrip.How long should a cut last?The hidden downsides of group fitness classes—and how to make them work for youHow I use periodization to keep long-term clients progressing without burnoutIf you've ever felt unsure about tweaking a program, sticking to structure, or trusting your body's signals—this one's for you!Start your 7 day FREE trial of my new app HERE!Want to work one on one with Chelsey?Set up a one on one consultation call here to see if personalized online training is right for you.Join a semi-private class in LA here.Email info@chelseyrosehealth.com to inquire about one on one in person training.Follow Chelsey on Instagram:@Chelseyrosehealth@StrengthtobuildFollow Chelsey on TikTok Here."Submit a question to the show"
The SPaMCAST 860 features a conversation with Paul Gibbons. We discussed his new book, , which he co-authored with James Healy. This is not our first conversation with Paul, they have all been fabulous. Paul Gibbons is a keynote speaker and author of five books, including the acclaimed Adopting AI: The People-first Approach, which came out in March 2025. Before that, he was IBM's thought-leader on the future of work, and before that, a professor of business leadership at the University of Denver. In the Jurassic era, he was CEO of Europe's top leadership consulting firm. He lives in Denver with his two sons and enjoys F45 and competitive high-stakes poker. Web: LinkedIn: Note: Due to a technical error on my part, the opening is abrupt. One minute of chit chat was lost. Mastering Work Intake sponsors SPaMCAST! Overwhelmed? Find your focus. Readers praise "Mastering Work Intake" for its practical, actionable advice. Learn to prioritize effectively and eliminate bottlenecks. Real results, real change. Discover the system that simplifies complex projects. Order your copy today! Links to buy a copy… JRoss Publishing: Amazon: Interested in continuing the conversation on work intake with peers in a safe space? Join the Mastering Work Intake Community on LinkedIn Next SPaMCAST The SPaMCAST 861 begins an eight-week rewind featuring eight of my favorite panel discussions. We will be back on June 21st with new content and stories.
Most gym owners make the same mistake: they try to serve everyone.But the key to real growth? Serving someone deeply.MADabolic is a strength-focused group training franchise built on principles Brandon honed as a former professional hockey player. With 36 locations open and aggressive expansion in 2025, Brandon has mastered scalable systems, high-retention training models, and the operational playbook for gym growth.In this episode, you'll learn:⏩ Why chasing specific niches beats going generic⏩ How removing the scoreboard creates an inclusive training floor⏩ The origin story behind a strength-based franchise that filled a massive market gap⏩ What it really takes to scale from 1 gym to 40+ units and still keep the soul of the brandThis is a must-watch for gym owners, franchisees, and anyone building a fitness business with purpose.
First Call- Crystal is at F45! by Maine's Coast 93.1
If you're a nurse dealing with back pain, tight hips, or constantly feeling exhausted after your shifts… this episode could save your career. Dustin Chau, a Health Coach who's helped over 100+ nurses restore their metabolism and energy, is joined by Lauren — a critical care nurse, educator, and fitness trainer — to reveal the 5 essential exercises every nurse MUST do to avoid injury and build functional strength. You'll also learn why popular workouts like CrossFit, F45, and high-intensity bootcamps might actually be making things worse — and what to do instead.
Ep 55: In today's episode, we're diving deep into what actually causes a bulky appearance, why strength training alone won't make you “big,” and how to build lean, strong muscle without unwanted size.I'll break down:✔️ What actually makes women look bulky (hint: it's not just lifting!)✔️ How to train for muscle tone vs. hypertrophy✔️ Common mistakes that lead to a stockier appearance✔️ Why workout classes like Barry's, F45, & OrangeTheory may be working against you✔️ How to structure your workouts & nutrition for a lean, strong physiqueWhether you want to build curves, get stronger, or avoid looking “too muscular,” this episode will give you the clarity and confidence to lift the right way.___In today's episode, we're diving deep into what actually causes a bulky appearance, why strength training alone won't make you “big,” and how to build lean, strong muscle without unwanted size.I'll break down:✔️ What actually makes women look bulky (hint: it's not just lifting!)✔️ How to train for muscle tone vs. hypertrophy✔️ Common mistakes that lead to a stockier appearance✔️ Why workout classes like Barry's, F45, & OrangeTheory may be working against you✔️ How to structure your workouts & nutrition for a lean, strong physiqueWhether you want to build curves, get stronger, or avoid looking “too muscular,” this episode will give you the clarity and confidence to lift the right way."Submit a question to the show"
Michael Ramsey is the co-founder of STRONG Pilates alongside Mark Armstrong in 2019, has built a global fitness brand that blends traditional Pilates principles with high-intensity, low-impact cardio training. With a Master of Commerce in Marketing from RMIT University and experience owning F45 franchises, Michael has extensive expertise in brand strategy, business development, and digital marketing.STRONG Pilates is rapidly expanding, with recent launches in the USA, Japan, Singapore, and Dubai - and there's no sign of slowing down. In our conversation, we discussed what makes STRONG Pilates unique, the key lessons Michael gained from his experience with F45 franchises, and the right approach to scaling a business. We also explored the power of building a brand and community, his biggest entrepreneurial insights, and what's next for STRONG Pilates.You can subscribe to the Mentored newsletter here: https://mentored.com.au/newsletter-sign-upJoin the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube. Hosted on Acast. See acast.com/privacy for more information.
In this podcast episode, Casie Ludemann discusses her experiences as a busy mom while balancing priorities such as fitness, family, and her podcast. She emphasizes the importance of making health and fitness a consistent priority, even if it means adjusting the focus from time to time. She addresses common misconceptions about workouts, particularly those related to trendy classes like Orange Theory and F45, arguing that while these can be enjoyable, they might not produce the long-term results people seek.Casie explains that building muscle and achieving a toned physique requires progressive overload through consistent strength training, rather than constantly changing workouts. She encourages listeners to consider their fitness goals seriously and to prioritize strength training, viewing classes as supplementary rather than central to their fitness routine.Throughout the episode, she highlights the pivotal role of nutrition in achieving fitness goals, asserting that exercise alone is insufficient without proper dietary habits. Casie concludes with a call for listeners to seek education and professional guidance in their health journey, while maintaining a supportive community around them for motivation.Let's keep it real, tackle the chaos of life, and make those resolutions stick—one rant at a time!
Ep 48: In this week's episode, Chelsey dives into the chaos happening in Los Angeles due to the recent fires, shares her tips on visualization and goal setting, and answers 5 listener questions for this weeks "Ask Me Anything" Episode.1. I'm not really a tread girlie but I love the stair master, could I get the same benefits of doing sprint like intervals on the stair master instead of the tread?2. I'm doing 1 day Lower body, 1 day upper body, 1 day full body, and 2 days of HIIT and 2 rest days is that good?3. I have the muscle that I want but how do I get rid of the excess layer of fat on top?4. I'm about 8 months out from my wedding and have been doing F45 which is a combo of both strength and cardio. I've been doing it for 2 weeks and I've gained a few pounds, so discouraging pease help!5. Should I alter my calorie intake on my off days? I feel like if I don't then I'm not staying in my deficit --Want to work with Chelsey?Set up a one on one consultation call here to see if personalized online training is right for you.Join a semi-private class in LA here.Email info@chelseyrosehealth.com to inquire about one on one in person training.Follow Chelsey on Instagram:@Chelseyrosehealth@StrengthtobuildFollow Chelsey on TikTok Here."Submit a question to the show"
Welcome to this week's episode of LIFTS, a quick snapshot into the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, get together to discuss recent health and biohacking trends, nutrition and supplements, strength training insights, tech and wellness integrations and emerging fitness trends including the latest from industry innovators Oura, F45, Samsung and Vasa Fitness. In this LIFTS podcast, topics include: Hostage tape; the viral sleeping trend. Repacking your pre/post workout supplements. Tips from Dr. Jim Stoppani on how to build muscle. The new Oura nutrition tracking tool. FS8, the new Pilates model from F45. F45 teams up with Samsung to bring workouts to Samsung TVs. Research results on benefits of ‘exercise stacking'. Vasa Fitness adds boutique strength class to HVLP offering. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 0:54 Viral sleep trend of ‘hostage taping' 3:44 Exploring supplements and nutrition 10:00 The minefield that consumers face choosing nutritional products 13:27 The evolution of tracking apps 17:46 F45 introducing Pilates offering 19:33 F45 partner with Samsung to deliver Samsung TV workouts 21:23 Exercise snacking and strength training 27:44 Vasa Fitness adds boutique strength class to HVLP offering 30:53 Gym etiquette and social media impact 36:02 Final thoughts
Ashley attended the SUF seminar in Phoenix. We helped her pass her NASM and level up her career with our seminar and certifications.Unlock the secrets to a thriving fitness career as we explore the remarkable journey of Ms. Ashley, a personal trainer who transitioned from a structured military life to a flourishing civilian fitness profession. She opens up about her initial struggles with NASM certification and how stumbling upon Show Up Fitness transformed her approach by bridging the gap between theoretical knowledge and hands-on experience. Whether you're just starting out or looking to enhance your skills, Ashley's story is a testament to the power of continuous learning and the importance of adapting in the ever-evolving fitness landscape.Step into the dynamic world of group fitness training as we navigate the high-energy environment of F45 with insights drawn from Ashley's personal experiences. Discover the unique challenges and thrilling rewards that come with coaching in a fast-paced setting, where managing multiple clients and ensuring their safety becomes a crucial part of delivering successful workouts. As we discuss the contrast between one-on-one and group training, you'll gain insight into how such experiences can hone your skills and elevate your fitness career to new heights.Embrace the future of fitness with our discussion on creating multiple income streams to achieve financial freedom and a balanced lifestyle. We explore strategies for scalability and specialization, encouraging trainers to think beyond the traditional model. With mentorship and community-building at the forefront, we highlight how connecting with like-minded fitness enthusiasts on platforms like Instagram and Facebook can be a game-changer. Join us as we outline paths to success and underscore the importance of building a supportive network that empowers trainers to expand their expertise and impact in the fitness industry.Want to ask us a question? Email email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show! Our Instagram: https://www.instagram.com/showupfitnessinternship/?hl=enTikTok: https://www.tiktok.com/@showupfitnessinternshipWebsite: https://www.showupfitness.com/Become a Personal Trainer Book (Amazon): https://www.amazon.com/How-Become-Personal-Trainer-Successful/dp/B08WS992F8Show Up Fitness Internship & CPT: https://online.showupfitness.com/pages/online-show-up?utm_term=show%20up%20fitnessNASM study guide: ...
Even if you're not trying to jacked or huge, you still want to optimize your valuable time spent training. The three main factors you have under your control are: 1: Training Frequency - How often you hit each muscle group. 2: Training Volume - How many sets and reps you do each week 3: Training Intensity - How hard you push, and how close to failure each set is Because of these three factors, group classes like CrossFit, Orange Theory, F45, HIIT, and Bootcamps often miss the mark with their more random nature. In this episode we'll explain frequency, volume, and intensity, along with what the research says. If you're ready to unlock new levels of progress without wasting time on things that don't matter, apply for coaching today: https://www.digitalbarbell.com/contact-us
In this episode, fitness mogul Tom Dowd reveals how he went from working long hours in his family's supermarket business to partnering with Mark Wahlberg and saving struggling franchise F45. Growing up instilled a strong work ethic in Dowd, but his biggest test came when he took over F45 in crisis. Through strategic partnerships, focusing on culture, and his relentless drive, Dowd engineered an incredible turnaround. Tune in to hear directly from Dowd as he opens up about lessons from his past and shares the tactics that transformed both his career and the fitness industry, pulling companies from the brink of failure to massive success. Highlights: 00:00 Intro 01:37 Tom's childhood and growing up in the family business 04:38 Networking, adding value, and connecting with influential people 08:58 Finding investment opportunities and growing a business 13:19 Challenges and growth in the health and wellness business 18:56 Business success a believing in fate 22:19 Recovering struggling business through hard work and commitment 26:27 Building a team and giving them the right to contribute 29:26 One thing that always helps through struggles 32:33 Joe's partnership with Tom and F45