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During the Summer of 2014, customers and employees of Market Basket boycotted the company, demanding that the board of trustees reinstate Arthur T. Demoulas, the beloved president and CEO of the grocery store chain. This week, we tell the story of that protest, which is a good reminder that the people sitting around a boardroom table aren’t the only ones who own a company.
Daniel Korschun, Associate Professor of Marketing at Drexel, joins hosts Nick Ashburn and Sandi Hunt to discuss the story of the New England grocer, Market Basket, and how customers, suppliers, and employees successfully rallied together to boycott the boards decision to fire CEO Arthur T. Demoulas, and how this protest theory still applies to current social impact issues on Dollars and Change. See acast.com/privacy for privacy and opt-out information.
Zeynep Ton examines the case of Market Basket, its high-road business practices, and the worker protests that brought about the reinstatement of beloved CEO, Arthur T. Demoulas.
Daniel Korschun is an Associate Professor of Marketing at Drexel University’s LeBow College of Business and the author of "We Are Market Basket." In this interview, we discuss how the uniqueness of a business was due to the unique leadership of Arthur T. Demoulas and how reciprocal loyalty made for a successful business and a revolutionary act of followership.
Why aren't more politicians aren't embracing Market Basket employees' push to reinstate Arthur T. Demoulas as CEO? Boston Mayor Marty Walsh's dismissal of corruption in the Probation Department draws a rebuke from two Boston City Councilors. Also, does anyone really care who the Kennedys want to see get the Democratic nomination for president in 2016? The Scrum kicks it all around from the parking lot of the Somerville Market Basket.