Podcast appearances and mentions of bill cushard

Listen to the User Adoption Podcast interview with Bill Cushard For more information, visit useradoptionpodcast.com You can follow the User Adoption Podcast on: Apple Podcasts Google Podcasts RadioPublic Spotify Stitcher TuneIn Questions?

On this episode of Innovations in Leadership Kristen interviews Bill Cushard, head of Partner Success at DragonBoat.io.  The topic today is Outcome-focused Partner Success. What makes Partner Success different from Customer Success and how can it help your business? Join in and find out! Don't forget to subscribe to stay up-to-date with Innovations in Leadership!

In this episode, our host Anika Zubair chats with Bill Cushard, General Manager at Dragonboat about everything you need to know about customer education.At some point as your business grows your CSMs are not going to have the capacity to continue to educate your customers individually. So, when should a SaaS company start adding customer education into its business? How do you use customer education to grow customers, gain new prospects and educate your market? And what are the KPIs and data points that you need to measure for a successful customer education department?Podcast enquiries: sofia@planhat.com

In this episode of Helping Sells Radio, I am sharing a recording of a webinar I facilitated about how software company CxOs should think about using customer education as a way to grow. I call it the Customer Education Growth Framework. The framework makes the process of developing customer training predictable. You just follow the steps. And when you do, you will know what goals to pursue, and what metrics to monitor on your way to growth. More about ServiceRocket:Visit ServiceRocket.com: https://www.servicerocket.com/On Linkedin: https://www.linkedin.com/company/servicerocket/On Twitter: https://twitter.com/servicerocketOn Facebook: https://www.facebook.com/ServiceRocket/On Instagram: https://www.instagram.com/servicerocket/ Subscribe at helpingsells.substack.com

In this episode of Helping Sells Radio, we share a recording of a webinar we did about how software company customer education teams should build annual plans and learn to forecast instead of asking for a budget. Forecasting is a critical capability to learn, especially as your company prepares for possible IPO. Forecasting is a way to create your plan and then go after your plan. A budget is a license to spend. You don't want to be a spender. You want to be a forecaster. You gotta get good at this. And just to add, I did an episode with Debbie Smith who runs Smartsheet University, which is an excellent companion episode. So if you haven't listened to Debbie's episode go get it. Episode 327. She runs customer education as a P&L. She has to plan and forecast.Be like Debbie. More about ServiceRocket:Visit ServiceRocket.com: https://www.servicerocket.com/On Linkedin: https://www.linkedin.com/company/servicerocket/On Twitter: https://twitter.com/servicerocketOn Facebook: https://www.facebook.com/ServiceRocket/On Instagram: https://www.instagram.com/servicerocket/ Subscribe at helpingsells.substack.com

Mel Bilge and Bill Cushard discuss defining and documenting the customer success process.More about Mel on Linkedin: https://www.linkedin.com/in/melihabilge/More about ServiceRocket:Visit ServiceRocket.com: https://www.servicerocket.com/On Linkedin: https://www.linkedin.com/company/servicerocket/On Twitter: https://twitter.com/servicerocketOn Facebook: https://www.facebook.com/ServiceRocket/On Instagram: https://www.instagram.com/servicerocket/ Subscribe at helpingsells.substack.com

Mel Bilge and Bill Cushard discuss implementing quarterly business reviews.More about ServiceRocket:Visit ServiceRocket.com: https://www.servicerocket.com/On Linkedin: https://www.linkedin.com/company/servicerocket/On Twitter: https://twitter.com/servicerocketOn Facebook: https://www.facebook.com/ServiceRocket/On Instagram: https://www.instagram.com/servicerocket/ Subscribe at helpingsells.substack.com

Mel Bilge and Bill Cushard discuss why net revenue retention is a north star metric and a growth metric. More about ServiceRocket:Visit ServiceRocket.com: https://www.servicerocket.com/On Linkedin: https://www.linkedin.com/company/servicerocket/On Twitter: https://twitter.com/servicerocketOn Facebook: https://www.facebook.com/ServiceRocket/On Instagram: https://www.instagram.com/servicerocket/ Subscribe at helpingsells.substack.com

Mel Bilge and Bill Cushard discuss the importance of account ownership in SaaS customer success. More about ServiceRocket:Visit ServiceRocket.com: https://www.servicerocket.com/On Linkedin: https://www.linkedin.com/company/servicerocket/On Twitter: https://twitter.com/servicerocketOn Facebook: https://www.facebook.com/ServiceRocket/On Instagram: https://www.instagram.com/servicerocket/ Subscribe at helpingsells.substack.com

Mel Bilge and Bill Cushard discuss high touch customer success and why being scalable and low touch isn't all it's cracked up to be. More about ServiceRocket:Visit ServiceRocket.com: https://www.servicerocket.com/On Linkedin: https://www.linkedin.com/company/servicerocket/On Twitter: https://twitter.com/servicerocketOn Facebook: https://www.facebook.com/ServiceRocket/On Instagram: https://www.instagram.com/servicerocket/ Subscribe at helpingsells.substack.com

Dave Jackson picked a fight. He said NRR was not a measure of customers' success. In fact, he capitalized NOT. I say NRR is the ULTIMATE measure of customers' success. He posted this message on Linkedin (see link below) and mentioned me (among other experts including Dave Duke, Ross Fulton, Nick Mehta, and Kristi Faltorusso).I responded the only way I know how...to have a debate on the podcast. So here it is. The question is: "What is the ultimate measure of customers' success?" More about Dave: His book, Customer-led growth: CEO's guide to building a SaaS company: https://www.amazon.com/Customer-Led-Growth-guide-building-company-ebook/dp/B09DBMXJK7/ref=sr_1_1?crid=26XFV5F8V8PT2&keywords=customer+led+growth&qid=1636389307&sprefix=customer+l%2Caps%2C1220&sr=8-1His company: https://thecustomer.co Subscribe at helpingsells.substack.com

Steve and Bill engage in an enlightening conversation about selling and what it takes to be really good at it. Bill Cushard has an incredible podcast called "Helping Sells Radio". Steve has been a fan of for a long time. To learn more about Bill: https://www.billcushard.com/ To learn more about his Podcast: https://podcasts.apple.com/us/podcast/helping-sells-radio/id1080713333

I put two and two together this week to hopefully come up with five. This is an episode about the fourth habit of highly effective people: seek first to understand, then be understood. This idea is based on my podcast appearance with Kristen Hayer on Transforming Experiences in Customer Success and from a recent The Heretic Newsletter edition on listening. Or lack thereof. Something for me to think about this weekend. Get on the email list at helpingsells.substack.com

Join Kristen Hayer in conversation with Bill Cushard, General Manager at ServiceRocket as they discuss the business model of Customer Success.

In this episode, Bill Cushard talks about the difference between defensive customer success and offensive customer success; and how to move from one to the other. Most software companies probably engage in defensive customers success, which is designed to retain customers. High-performing software companies engage in offensive customer success and grow customers. The question Bill addresses is how to move from being defensive to being offensive. Two ways: Step 1: Start measuring net revenue retention (NRR).Step 2: Redesign the company business model so that value propositions on the business model canvas align to the revenue streams, so that all a customer success has to do is help customers achieve the value propositions, such that it naturally flows to purchasing additional products and services. Enjoy the episode. Get on the email list at helpingsells.substack.com

Software companies are often torn between meeting customer needs and product velocity. A well-designed ecosystem allows you to do both. Companies with flourishing ecosystems have several competitive advantages – moats, product development, customer advocates and more. Building and maintaining an ecosystem requires a clear plan and a systematic approach. Knowing where to begin, or where you're going wrong, can be challenging. In this conversation, Peter and Bill from ServiceRocket discuss everything you should consider. For more great talks direct to your inbox, sign up for the free Bos Newsletter at businessofsoftware.org/update --- Send in a voice message: https://anchor.fm/business-of-software/message

In Episode 10, we have Bill Cushard, General Manager, ServiceRocket. He is a customer education expert and has spent most of his career working in learning management, software adoption, and customer success. He was named one of the Top 25 CS Influencers in 2020. Bill has extensive experience working with startups and high-growth companies. Here's what Bill talks about in this episode: How Learndot came about What great customer training looks like The maturity model for customer education Companies that do a great job in customer training/education When a SaaS business should invest in customer education Roadblocks in setting up customer education programs in companies ... and more.

Engati is the world's leading multilingual Digital CX platform. It is a one-stop platform for powerful customer engagements. With our intelligent bots, we help you create the smoothest of customer experiences, with minimal coding. And now, we're even helping you answer your customers' most complicated questions in real-time with Engati Live Chat. Website: https://www.engati.com/ Blogs: https://engati.com/blog Check out our CX Library- CX Community page : https://www.engati.com/cx-community CX Content page : https://www.engati.com/cx-content YouTube Interview series: https://www.youtube.com/playlist?list=PL05g56Qg9-goNEUmZlGGPHWfVjQRPpwr4 SoundCloud Interview series: https://soundcloud.com/user-670584022/tracks Spotify Interview series: https://open.spotify.com/show/3G0uQwPnQib22emRi9VhUg https://www.linkedin.com/in/billcushard/ Bill Cushard, Director of ServiceRocket tells us what are the biggest challenges to customer satisfaction faced by customer success managers in 2020 and how is it shaping 2021. He also guides us to develop a program to update the skills of our Customer Success Managers. Check out the 200 CX Thought Leaders to follow for 2021 - http://s.engati.com/2z9  Follow us on- Facebook: https://www.facebook.com/getengati LinkedIn: https://www.linkedin.com/company/engati/ Twitter: https://twitter.com/getengati Instagram: https://www.instagram.com/getengati/ Talk to us: contact@engati.com #EngatiCX #CX #AI

Normally, Mel Bilge and Bill Cushard are both on the podcast, but this episode is something different. It is a recording of a webinar we did on Wednesday, November 18, 2020. The title is How to create your 2021 education services plan. Here is a link to get the video recording.Here is the link to the slides.Subscribe on your favorite podcast app.Follow us on:Learndot on LinkedinThe Learndot BlogMel on LinkedinBill on Linkedin

Mel Bilge and Bill Cushard discuss defining and documenting the customer success processSubscribe on your favorite podcast app.Follow us on:Learndot on LinkedinThe Learndot BlogMel on LinkedinBill on Linkedin

Mel Bilge and Bill Cushard discuss high touch customer success and why being scalable and low touch isn't all it's cracked up to be. Subscribe on your favorite podcast app.Follow us on:LinkedinThe Learndot Blog

Mel Bilge and Bill Cushard discuss the importance of account ownership in SaaS customer success. Subscribe on your favorite podcast app.Follow us on:LinkedinThe Learndot Blog

Mel Bilge and Bill Cushard discuss why net revenue retention is a growth metric. Subscribe on your favorite podcast app.Follow us on:LinkedinThe Learndot Blog

Mel Bilge and Bill Cushard discuss implementing quarterly business reviews.Subscribe on your favorite podcast app.Follow us on:LinkedinThe Learndot Blog

What does it take to create a case for customer education? Even if you're a novice, how do you get started on the right foot? Listen to The Talented Learning Show! The post Podcast 32: Building a Customer Education Business Case – With Bill Cushard of Learndot appeared first on Talented Learning.

Join Kristen Hayer, the host of Strikedeck Radio & Bill Cushard, host of Helping Sells Radio as they team up for one night at Service Rocket, Palo Alto for a LIVE podcast!

Join Kristen Hayer, the CEO & Founder of The Success League and Bill Cushard, Director of Marketing at Service Rocket as they give a preview about their LIVE podcast on the 25th of Sept, 2019! For more details and to sign up, click below: https://bit.ly/2kz2IB3

In this minisode, Bill shares with Muhammad how he got started in Agile Marketing, gives a few sneak peeks into his tactical themed book, and spends time talking about why he thinks Atlassian’s Jira, Confluence, and Service Desk are the absolute best tools for any team getting started.

In this episode we talk with Bill Cushard – Host of “Helping Sells Radio” and Director of Marketing at ServiceRocket – for our first ever CELab interview! How do you help your customer buy from you?  A lot of times we don’t help our customers … we just try to sell to them.  In this episode, Bill explains how helping your customers, particularly through education, really sells.  We talk about Agile approaches to Marketing – and that includes using Agile Sprints to develop Educational content, building your 5-year roadmap for education, and much, much more! Bill Cushard

In this episode we talk with Bill Cushard - Host of "Helping Sells Radio" and Director of Marketing at ServiceRocket - for our first ever CELab interview! How do you help your customer buy from you?  A lot of times we don't help our customers ... we just try to sell to them.  In this episode, Bill explains how helping your customers, particularly through education, really sells.  We talk about Agile approaches to Marketing - and that includes using Agile Sprints to develop Educational content, building your 5-year roadmap for education, and much, much more! Bill Cushard

Bill is the author of The Art of Agile Marketing. He joins Kristen to talk about customer education, and shares some practical approaches to building out a client training program.

We talk with Bill Cushard, the author of The Art of Agile Marketing about his experience implementing agile as the marketing director at ServiceRocket. Bill's background is in content marketing but he's gone well beyond that in his current role. He's one of the few marketers that we've spoken with who's been using Jira to manage his marketing team. […] The post The Art of Agile Marketing with Bill Cushard of ServiceRocket appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

Lacey did something different on this episode of Nice Work. She interviewed Bill about his new book, "The Art of Agile Marketing: A Practical Roadmap for Implementing Kanban and Scrum in Jira and Confluence." Many of you have heard of the agile manifesto. A group of software developers created it on a mission to improve the value software development teams deliver to customers. Did you know there is an agile marketing manifesto? Well, there is. Google it. It's real. Listeners will learn a fun fact on the show that Nick Muldoon of Easy Agile, and two-time guest on Nice Work (Episodes 19 and 8) is one of the original signers of the agile marketing manifesto. So, agile marketing is a thing, and marketing teams are running agile methodologies like kanban and scrum. Some are even using Jira to do it. "The Art of Agile Marketing" is a story about how one team runs scrum on Jira, how they set it up, and how they have evolved over time from lessons learned doing it. 

What would you do if your CEO came to you and said, “We need to 10X the number of customers who complete our training in the next twelve months. Product use is down and churn is up. I need your plan by next Thursday.” After your panic attack recedes, you probably say to yourself, “How am I going to do that?” If you can relate to this exchange, then keep calm and attend this session. In it you will learn how to be ready for that challenge with customer education strategy design.    In this special recording of a Gainsight Pulse Talk, Bill Cushard shows you how to design your customer education strategy and actually start working on it. Right here in this session.   If you are responsible for on-boarding or helping customers learn your product, this session is for you.  Get on the email list at helpingsells.substack.com

Nice Work! An Atlassian Ecosystem Podcast features technologists, business experts, and other interesting leaders, thinkers, and voices in the Atlassian Ecosystem. The show is about the innovative and collaborative work people do using the wide variety of tools in the Atlassian Suite. This podcast is produced by ServiceRocket Media, a division of ServiceRocket, a Silicon Valley-based software adoption company. Episodes are published roughly weekly. Sometimes more often than that.  In this inaugural episode, Lacey Carlyle and Bill Cushard talk about what Nice Work! is about, the types of guests we have planned, and why the Atlassian Ecosystem needs this podcast.  

Welcome to Helping Sells Radio, a podcast about helping customers discover, adopt, and thrive using your software. In this inaugural episode of Helping Sells Radio, co-hosts Bill Cushard and Sarah E. Brown talk about what Helping Sells Radio is, why we are doing a podcast, and what listeners can expect in upcoming episodes. Get on the email list at helpingsells.substack.com

Bill Cushard from ServiceRocket joins us to explain what makes for great customer training, what Cloudera and Hubspot are doing right, dealing with hecklers, and whether training is ever a "bad word".