Podcasts about brand shepherd

Brand Shepherd is happy to announce a new spin-off business called shepx. shepx makes better websites for your customers than they've experienced before, and gives you a better experience creating it.  Listen to the episode to learn what caused shepx to start, how it is tied to Brand Shepherd, and what shepx believes to be true about the massive change in the role of websites in the web3 era. Visit shepx.us to learn more.

Video became most businesses' default media during the COVID-19 pandemic years of 2020-2021, and in 2022 video continued to dominate how both B2B and B2C consumers get valuable information when they are seeking an experience. With that context in mind, Les Fultz joins the Brand Shepherd Podcast to talk about what he anticipates for video in 2023. Les is the founder of Valere Studios, a corporate video production agency in Cincinnati. Whenever Brand Shepherd needs to know the pulse of video as a medium, or where video as content is headed, Les is the guy we call on. A trusted peer and partner for many years, Les is a well-established expert trusted by B2B and B2C brands nationwide, and even news sources like ABC News and Fox News. We normally do not produce dated content like this. The shelf life of this content's relevancy is likely just 9 months, max. Yet as we head into what should be the first full calendar year with no lockdowns within the American economy, we believe sharing this timely guidance serves our clients and listeners very well.

In this episode, the core Brand Shepherd team of Daniel, John, and David sit down to have a casual conversation around this question: What are the best practices of creativity? Hear what we came up with and how our answers evolved in this no-filter conversation about what to do and what not to do in order to get the best results from creativity.

What comes to mind when you hear about PR? You know, Public Relations. What is your vibe check on the role of PR in today's landscape of brand marketing options? Whatever you thought, this episode of the Brand Shepherd Podcast will be super informative because we get to hear from Julie Simon, Senior VP with Orca PR. What makes this even better is Orca PR is all about product people! As "America's PR Firm for Inventors and Entrepreneurs," Orca is constantly at work for that "Shark Tank" demographic, the product inventors and entrepreneurs we love to hear about – and Brand Shepherd loves to work with. So this is a natural fit and we took our sweet time covering a lot of ground about the power of PR for products.

Agriculture, as an industry, is experiencing the most radical transformation, disruption, and innovation of any industry out there right now – and has been doing so for several years. Agriculture is our food supply, but it is much more than that. It impacts our planet's soil, water, and air. A massive number of jobs are directly and indirectly involved with Agriculture (Ag). Our health is impacted by Ag, due to what products are used to grow food, and so Ag has a big role in public health and healthcare itself. The scope is sweeping and the stakes could not be higher. Everyone involved wants what's best for Ag, including the people behind an org like AgLaunch. AgLaunch is "bringing startup culture to agriculture" by drawing smart, innovative people with Ag business ideas to help them get to work. In this episode of the Brand Shepherd Podcast, Lilly Tench is our guest. She is the Entrepreneurial Programs Lead and does a masterful job of making AgLaunch's work digestible and informative, no matter if you're a seasoned Ag pro or just learning of what's happening right now. Brand Shepherd's managing partner, Daniel Crask, is also part of AgLaunch's Mentor Network, and so we are on the frontlines alongside these very exciting Ag startups, helping them develop their brands and products. This compliments our years of Ag brand work. If you have an Ag startup idea and want to learn about AgLaunch's accelerator programming, please contact them today.

by Daniel Crask, Managing Partner & Co-Owner, Brand Shepherd In March 2019, after a long journey and a fantastic book, we announced that we were going to embrace who we authentically are: A product-focused branding agency. For the rest of 2019 and all of 2020, that pivot reverbed into the most profitable, enjoyable stretch of work we have ever had. But then COVID happened. And then the government-mandated lockdowns happened. A Pandemic Pivot Out of fear, a decision was made by me – Daniel Crask, managing partner and co-owner of Brand Shepherd – to retreat from the product pivot, and go back to being focused on no brand type in particular. A return to "all are welcome." What I was witnessing at the time was… Our longtime retainer accounts were drastically cutting budgets because they were the first to feel the supply chain chaos. We were losing clients due to lockdowns. I believed that broadening our appeal was the best thing to do. This has proved to be the most disastrous decision in our business' history, and I'm here to talk candidly about it in this episode of the podcast. 2021 has been a year of frustration. In a very general sense, "frustration" is the overarching theme of everything in business. Yet what I have been frustrated with most is how to talk about Brand Shepherd. Over and over, with the Brand Shepherd team, I tried to figure it out. Lots of experimentation with our Pandemic Pivot, yet nothing resonated within or with prospective clients. I even thought we had to embrace the hyper-local economy. We tried going all-in with being a neighborhood agency. Once again, a flop. Something was missing, not aligned with our Why, our true brand. Epiphany But while my family and I were at a Church service recently, it hit me like a wave washing over me: The problem is that I abandoned what we love…Product Brands. This explains everything. When we dropped our focus on products, people no longer had something to grab onto in terms of what we do for their brand. Worse, we were attracting a tribe of brands that were a mismatch. Yet during this stretch of time, we still attracted product brands and those relationships remain intact and are thriving. In fact, despite a messy Pandemic Pivot, we still helped bring 41 products to market and 17 more are in development as I write this. So I am being open about all of this, and embracing the lessons learned as we return to our roots: Brand Shepherd is a product-obsessed creative agency. Listen to this episode and hear all about it. Then, if you are part of a brand that makes a product, now would be a great time to work with us because we're in a very generous state of mind as we turn away service-only brands, and embrace the work with products we love so much.

"Good" brands can be polarizing, but the market winners know the immense value created take making a stand for their ethics. Consumers are demanding action and smart companies know they prosper better than their brand is aligned to a purpose and purpose is aligned to their actions at every level. Yet, one might ask, "How would my brand even begin to start this change?" That is precisely what we delve into in this jam-packed conversation. Here are some of the points we cover in today's episode: Old model of business and branding. Shifts into the emerging era. Examples of purposeful brands and companies that have made a purposeful transformation. How you can initiate this conversation at your organization—benefits include employee retention and engagement, more brand loyalty, increased revenue, and market share.

Zachary Green's new book, Warrior Entrepreneur, is a book written for the times we live and work in due to the continued challenges and fallout from COVID-19. Every business is experiencing some kind of challenge due to the pandemic and the responses to it. Warrior Entrepreneur is a book that speaks to the entrepreneurs who are making their way through these challenging times and reminds them (us!) that they (we!) are not alone – that there are myriad lessons to be learned from fellow warriors. This was a conversation that wasted no time getting into some heavy topics like the seasons of trials - what the book calls Crucibles - entrepreneurs face, what it means to "never give up," and how to wield fear in the favor of the true Warrior Entrepreneur. Zachary is not an aloof author writing from the sidelines. He's a fellow entrepreneur in the trenches with us and offers us insights and hope from the perspective of the Warrior Entrepreneur.

Below are the notes used for the 2020 Year In Review podcast episode. The best way to understand these points is via the audio podcast which you can listen to through the player above or on your favorite podcast app. 2020 Year In Review Key Takeaways ECommerce wins big. Brands saw lockdowns first as an opportunity. Post-POTUS election, they braced for tax hikes. Startups, startups, startups! Normalization of the Brand Shepherd model. Three trends to watch for in 2021: Buying convenience gets top priority, even for B2B. Ecomm, low/no-touch, tech — it’s all on the table. The decentralized brand has footing, now it thrives both products/services and teams. Less is more for website copy, packaging copy, and UX microcopy. The SEO mix now requires an expert. No longer a DIY addendum. How 2020 changed Brand Shepherd Honed focus on products paid off big time. They benefitted from working with us from idea development to production to marketing. Fast and efficient. Yet we welcomed back former clients who don’t have products because the pandemic made us valuable. Onward is our mantra moving forward into 2021 and beyond. Focus on brand and if that means services need our help, we’re here. Onward. It’s where we go from here.

Attorney Derrick Davis is our guest on this episode of the Brand Shepherd podcast. TOPIC: COVID-19 will spur a lot of new entrepreneurs, new businesses. Legal Guidance For Starting A New Brand. New businesses will need to develop a brand for themselves, which we have covered in the 5 Ingredients podcast. New businesses will also need legal guidance as they start or expand. We will talk about what that looks like. STARTING OUT: navigating legalities of getting started Type of business (LLC, Sole Prop, etc.). Naming for a new business or brand extension. Protect the IP. Mystery Solved: TM or © ®?! When to do what. GROWTH: businesses/brand that is using this time to work ON their brands/businesses Naming the brand extension(s) — what’s taken, when to accept risk. MITIGATE RISK & TROUBLE Every business takes on risk — what are some common risks a new business or new brand growth will want to be cautious about? Trouble: what value does someone like you bring to the table when a cease and desist letter arrives, or some other kind of trouble? Trouble: similarly, what if another new business steals your IP? HOW TO REACH DERRICK dmdavis@qcflaw.com | 865-524-1873

SEASON 2 of the Brand Shepherd Podcast: The 5 Key Ingredients To Creating An Exceptional Product Brand by Dan Crask, Creative Director & Co-Owner, Brand Shepherd Brand development is an exercise of examining what the brand is and is not, and then codifying the discoveries in a way that the brand owner(s) and stakeholder(s) can easily leverage to grow the brand. Here are what I know to be the second of the 5 key ingredients for building a brand: -- INGREDIENT 5: The Chef These 4 ingredients we have covered so far are vital to brand development, but there is a 5th ingredient that needs to be mentioned as well: A chef (aka, guide, shepherd) to help work through the process of brand development. That would be us, Brand Shepherd. Having a chef to guide brand development is obviously important from an expertise level. Brand and business stakeholders use experts for anything, from HVAC service to CPAs to facility maintenance and, yes, brand development. Yet a guide is also important because having a mind from outside the brand will give the development process the perspective it needs to be successful. Read the accompanying post to this episode on our website here » -- Questions & Feedback? Contact Brand Shepherd Today: brandshepherd.com

SEASON 2 of the Brand Shepherd Podcast: The 5 Key Ingredients To Creating An Exceptional Product Brand by Dan Crask, Creative Director & Co-Owner, Brand Shepherd Brand development is an exercise of examining what the brand is and is not, and then codifying the discoveries in a way that the brand owner(s) and stakeholder(s) can easily leverage to grow the brand. Here are what I know to be the second of the 5 key ingredients for building a brand: -- EPISODE 4: The Brand "Why?" Over the last decade, Simon Sinek's "Start with 'Why?'" TEDx talk has created a mandate for brands to know Why they exist and then communicate it to customers at every level. Tall task, right? Well, no. In this episode, we will give the "Why?" question its due respect, but also demystifying it. As always, a simple how-to is also included so you can put this information to work for your brand today. Read the accompanying post to this episode on our website here » -- Questions & Feedback? Contact Brand Shepherd Today: brandshepherd.com

SEASON 2 of the Brand Shepherd Podcast: The 5 Key Ingredients To Creating An Exceptional Product Brand by Dan Crask, Creative Director & Co-Owner, Brand Shepherd Brand development is an exercise of examining what the brand is and is not, and then codifying the discoveries in a way that the brand owner(s) and stakeholder(s) can easily leverage to grow the brand. Here are what I know to be the second of the 5 key ingredients for building a brand: -- EPISODE 3: The Brand Identity The brand identity is made up of a mix of vital elements that customers identify with your brand. These proprietary elements are each important, and collectively (Gestalt Theory, anyone?), they make up your entire brand identity. Read the accompanying post to this episode on our website here » -- Questions & Feedback? Contact Brand Shepherd Today: brandshepherd.com

SEASON 2 of the Brand Shepherd Podcast: The 5 Key Ingredients To Creating An Exceptional Product Brand EPISODE 2: Customer Personas by Dan Crask, Creative Director & Co-Owner, Brand Shepherd Brand development is an exercise of examining what the brand is and is not, and then codifying the discoveries in a way that the brand owner(s) and stakeholder(s) can easily leverage to grow the brand. Here are what I know to be the second of the 5 key ingredients for building a brand: Part 2: The Brand's Customer Personas Equally important to the brand's voice is the customer persona the brand is talking to. Brands that lack focus are not successful brands. You need to know who you are talking to, what their buying habits are, lifestyle choices, etc. The brand voice will be compelling and even familiar when it speaks the sub-cultural language of its customers. So, What Are Customer Personas Mix demographics and habits together, and we get a customer persona. The persona is an average, an ideal person that would love to buy from the brand. The customer persona has all the demographic and habitual data that makes our brand’s offering attractive and needed. It’s always best that a customer persona is written out, and documented as part of any brand guidance resources. Just as the visual parts of the brand have guidelines, so should the brand’s ideal customer(s) be documented in quick, brief write-ups of what the customer persona is made up of. An example might look like this: Jack Doe is a blue-collar man, aged between 32-45 years old, who drives a pickup truck, loves to hunt, and is fiercely patriotic. As part of Jack’s daily rituals, he loves a good meaty meal. He will prefer a steak, brisket, pulled pork, or a hamburger over a salad any day of the week. Jack’s living spaces are populated with products that use simple visual branding – he doesn’t go for loud, clever, or modern/minimalist design. He likes bold, earthy simple colors and is proud to display logos that align with his values. A good example is the sport of basketball. I sometimes love watching and listening to basketball because I have no idea what the announcers and advertisers are talking about. It's a sport full of language and assumptions that make absolutely no sense to me. Yet it makes a lot of sense to its fans, and those fans become customers. Customer personas will help identity the age, location, lifestyle, buying habits, values, and more of the people who we want to become loyal to the brand. [FTR: I came of age in the greater Chicagoland area watching Jordan win 6 rings with Da Bulls. Today's basketball product is a vastly inferior product compared to yesteryear; once I've had steak, it's hard to chew on cheap ground chuck.] In the next segment, I'll cover Part 3: The Brand's "Why", where I will tackle the big question of "Why does our brand and products exist?," which has become entirely more complicated than it needs to be. In Part 3, I will simplify it for you. If this has helped you identify that your product brand needs to define its voice, please get in touch. Brand Shepherd would be delighted to consider working alongside your product brand. -- Questions & Feedback? Contact Brand Shepherd Today: brandshepherd.com

SEASON 2 of the Brand Shepherd Podcast: The 5 Key Ingredients To Creating An Exceptional Product Brand EPISODE 1: The Brand's Voice The brand is always speaking, always communicating. Product brands are always persuading, selling, and providing delight for their users. But what is the tone of voice the brand uses? What words, specifically, make up its lexicon? Would the brand use humor or maturity to describe itself? Does the product brand know what is important to its users – what they find valuable? Speaking of value, does the product brand share the same current values that its users do? While it's true that the brand should reflect the values and even personalities of its key stakeholders, the brand ought to present as an entity of its own: Its own personality, unique value propositions, and tone of voice. Developing the brand voice is done through a number of exercises with key stakeholders, product managers/owners, and user research – all with guidance from experts who know how to sort and organize the information into useful, actionable data. Let's get into some of these exercises in this foundational episode to creating an exceptional product brand. -- Questions & Feedback? Contact Brand Shepherd Today: brandshepherd.com

Love It Or Leave It No matter what, at the end of the product project, you have to love what is created. Maybe "love" is too strong a word. You need to believe in the final thing that is created. The creative team is there to bring ideas to life and to solve problems. A competent, mature creative team will offer their recommendations throughout the process. Yet, at the end of the process, you need to believe in what has been created. If you don't believe in it, you will start using something that doesn't have your full buy-in, and your customers will smell it a mile away. Solution: Before you make a final decision on approving that which your creative team has created, take at least a day, preferably longer, to sleep on it, and be sure you believe in it. This is aided by taking good notes during the process so you can instantly revisit why the process yielded what it did. Example:
 “We've done great work together. Now, I just need a day or two before we consider it final. I want to be 100% our brand believes in this new direction.” Important note: we're not looking for a purely emotional response here. Believing in the creative direction is more than that. It's a knowing, a gut-sense that it's the right call. If you're a data-driven person, this will drive you nuts because this advice is the X-factor that a lot of successful entrepreneurs use in everything they do. Wrap Up We created this series to help people who hire creative teams to get the best work from them. As Creative Director for Brand Shepherd, everything I, Dan, wrote and said in this series is what I put to use every day. Consider working with a creative team that knows and works with the guidance in this series. Contact us today - let's talk about building, branding, guiding better products.

It's worth mentioning that timing is one of the top relationship killers between creative teams and those they serve. Some clients have a tendency to drop big projects on their team without asking how much time it will take, while assuming they know how long something will take to create. Similarly, creative teams often operate out of a position of fear of losing the account and do not establish firm timing expectations at the start and throughout the relationship. If the creative team is too afraid to lead the timing expectations, and push back when they are challenged, it leaves plenty of room for the client to make unrealistic assumptions. Solution: As part of an on-boarding process for new relationships and on-going projects, make timing its own talking point. This is a top-level priority, folks, so give it the space to be sorted out by the client and creative team alike. Example:
 “Let's talk about timing for this project: Ideally we need it by [date], but I don't work in this space – what is realistic to produce the best possible work?” By taking this approach, you show that you respect the time needed to create greatness for your product, and this show of respect will make your creative team think of you/your brand as their favorite to work with.

Ask The Right People This one is touchy because once it happens, it’s a diplomatic tightrope for professional creatives to walk: As we build, brand, and guide better products, we need feedback to measure effectiveness. Whom we get feedback from is equally important as getting the actual feedback, so it is important to ask the right people for feedback. There is a temptation, however, to ask the nearest trusted warm-body: The spouse, co-worker, best friend, trusted advisor, etc. The problem is that these people are almost always not the people you need feedback from. They are not short on opinions, but unfortunately, their opinions don't matter when it comes to creative work. Why? Because when we're creating, we're communicating something to your product's audience - it's customer personas - and it is their feedback we need. The Solution: By gut-check or by data, take a look at your product's most loyal customers and ask them for feedback. Believe it or not, inviting them to be part of the betterment of the brand is reward enough for soliciting their feedback. However, sometimes asking for feedback gets more quality and quantity if it has an incentive. Your call. Avoid the insanity of asking your spouse, family member, co-worker, or friend what they think about the ideas unless they are part of your customer persona. However, sometimes asking for feedback gets more quality and quantity if it has an incentive. Your call. Avoid the insanity of asking your spouse, family member, co-worker, or friend what they think about the ideas unless they are part of your customer persona. The advice here is to avoid asking your spouse, family member, co-worker, or friend what they think about the ideas unless they are part of your customer persona. Example:
 “We have two great creative directions here. Let's get them in front of our most loyal customers for feedback. We'll also get fresh feedback to help us take one of these ideas o the finish line.” If I had to create a litmus test for brand owners who 'get it,' and those who do not 'get it' when it comes to product branding, this is the test: whom do they get their key feedback from. Pros don't ask people whose opinions don't matter. It's really that simple. By taking this approach, you avoid the echo chamber of people you already know and get the feedback from the right people: your customers.

by Dan Crask, Creative Director & Co-Owner, Brand Shepherd “I'll know it when I see it” is a phrase creatives hear a lot, and it’s a phrase we can usually resonate with quite well. Sometimes we don’t know, specifically, what we are about to create. We just have a hunch, intuition, or shadow of an idea. The end result will show itself along the way. We completely understand the "I'll know it when I see it" mentality. It is a perfectly normal creative process. But it’s also the most time-consuming because, well, it’s the longer route to a destination. The problem is that some people who buy creative services for products want this approach, but also want the budget of an “I know exactly what I want” project. Those two things are allergic to each other, and cannot co-exist for the long-term. Solution: Come to the table with ideas to run with for your product, or a larger budget for exploration. As you do, follow the guidance provided in Part 1 about being directional instead of executional. Example: “Here’s what I know: this product’s main benefit is that it’s portable. It needs to appeal to kids, but in order to get to kids, it has to appeal to parents too. This is a product that’ll mostly be used outdoors in the summer and early autumn. We know our competitor brands well, and what we want to highlight for this product. Let's see some ideas within these parameters." Now we’re cooking! You don’t precisely know what you want, but you do know your goal. The professional creative is now equipped to create some options that will blow your mind and increase sales. It's really that simple.

If there’s one thing professional creative teams loathe, it’s being hired for a gig, then being directed, step-by-step, how something should look or function. At best, it sends contradictory messages. You’re paying product professionals who live and breathe the daily work of solving challenges by design. So, why direct them to tackle minutia like making the logo 20% bigger or the photo on the right side instead of where the creative put it? It's best to lean into the hired professional. It's best to assume these hired professionals know what they're doing. However, that is not to say you have to stay quiet and take whatever is given. There are plenty of creative teams who live up to that way-too-true stereotype. There's a way to balance the process. Solution: Be informative by telling your creative team what isn’t working and what you are trying to achieve. This is called being "directional" with your feedback rather than "executional." We use the word "executional" for when someone gives outright creative direction that they're not qualified to give, or if they are just being a classic micro-manager. The best way is to be "directional" – communicate why the design isn't quite right. Creatives love this type of feedback! It adds another layer to the challenge. Creatives get bored and mentally check-out when they're given color-by-the-numbers, direct instructions. And let's be frank: You're likely unqualified to be giving professional creative direction. And that's a big deal. Would you instruct your architect how to design a "better" space? Would you instruct your hired kitchen and bath designer how to design a better space? Heck, would you tell your mechanic how best to change the oil in your vehicle? So stop telling professional creatives how to create. It's foolish. We know it's foolish, and it just makes us respect you less. Over time, this builds up and the relationship will end on a sour note. Example: Here is how to be directional in your feedback. “The font choices in the logo options aren’t working for this because we want to attract a more sophisticated buyer, and these look too simplistic.” By taking this approach, you have just equipped the creative to do what they do best: Create. You’ve just sparked a fire in the imagination of your pro. You’ll get a lot more bang for your spend by approaching feedback this way.

Whether you have hired an agency, or are working with an in-house department, there are ways to get the best work from your creative team. You have expectations of getting ideas brought to life for the betterment and profitability of the brand, and your creative team wants to unleash their power on your brand to make it worthy of their portfolio and bragging rights. It should be a win-win thing, right? Yet how many times have I spoke with a business owner or brand manager who felt like their previous creative team just didn’t produce their best work? Over the years I have noticed that the best work is usually not produced for one glaring reason: The process broke down. Maybe the creative team didn’t communicate any kind of process at all, maybe the client didn’t abide by the process, or maybe it was a “make it up as we go” thing. The common thread in any scenario is that the process was broken, and so it’s the elements of the creation process I will be tackling over the next 5 posts. How This Benefits You Ok, ok… enough about us, the creatives. You’re the one paying the invoices, so let’s get on with how reading the next 5 posts is going to benefit you. Just as you want to get the most out of anything else you invest in, this is no different. Yet I’m willing to assume that you can easily wrap your mind around how to get the most out of energy efficiency in your office building, or an office printer that doesn’t waste ink, or even a CPA that offers tax prep services too. However, when it comes to managing a team of professional creatives, there are few prior experiences that can prepare you to get the best work from them. Over the next 5 posts, I am going to share what I know to be true about getting the best work from creative teams so that you can get the best possible ROI. Context I want to preface everything by sharing my favorite quote about my profession. It comes from Walter Gropious, founder of the Bauhaus school of design in the early 1900s. Gropious said, “Art is self-expression; Design is problem-solving.” Did you catch the distinction? As a professional creative, I am not an artist. My team and I do not create “art” for our clients. Art is what we do on our own time to keep us creatively sharp, our self-expression. It’s the music we write and perform, the photographs we take, the paintings we paint, the poetry we write, and so on. That is art. Design is where we set out to solve a problem. The thing isn’t selling. The thing is new and needs a brand identity. The service needs a better website. The brand needs to tell a story with video. That is systematic problem-solving, aka, design. We solve the challenges by design. We create by a process of design. All of this is shared so that you know where I am coming from as a professional creator, agency owner, and creative director.

I talk with Dan Crask, from Brand Shepherd today. When Dan started up their business they took on a client who they should’ve said, “No!” They were new in business. They wanted to build something amazing for this company because the company had potential influence for referrals. So they took the job. And it lost money, time, and energy. Dan and I talk about this struggle and how a company should approach branding, among other things. Here’s what Dan and I discuss in this episode: Why Dan now prefers working with tangible product producers. How they bootstrapped their business and built on their successes. How being a “generalist” kept him from progressing in ways he wanted. How he made his mistakes with the country club and worked to impress their board of directors. How he recovered from this setback. Why he said he should’ve declined the project when he first met with the client. How to do your homework before taking on a project. How he was able to still get referral business despite the crash and burn. How Dan pivoted Brand Shepherd from this experience, and why that’s important to you and your business. Why Dan believes his reputation is critical. Why you want to have physical objects to leave with clients to remain top-of-mind. How presidential election years have effected their business. How they found the sweet spot in their market, and how you can do the same. How major brands are always making small changes to keep their products fresh, and new looking, to the market. What branding means to Dan (hint, it’s not just your logo and it involves making sales). Why your story is crucial. How to structure your story to appeal to your ideal clients. Why he said James Hatfield, from Metallica, is a legend of our time. Enjoy the show: FtL 36: Why It's Okay To Turn Away Business With Dan Crask

This is part two of our Branding Strategy series. In part one we talked with Dustin Stout and learned about Design, graphics, and conveying a consistent message across multiple networks. This week, Dan Crask, co-owner of Brand Shepherd, stopped by the On Track Tips studio to talk about his favorite topic: Cross platform branding and how to maintain a consistent message at every consumer touch … Branding Strategy, Omni-channel Marketing, and Showrooming – Dan Crask Read More » The post Branding Strategy, Omni-channel Marketing, and Showrooming – Dan Crask appeared first on On Track Tips - Get on Track, Stay on Track | one expert at a time.