Podcasts about Showrooming

Welcome to Furniture Industry News, your essential podcast for updates and insights in the furniture industry.Today's episode covers consumer buying preferences, supply chain disruptions, manufacturing outlooks, major retail moves, and financial reports from leading companies.Consumer Insights Now Research:Key Findings:77% of consumers prefer buying furniture in brick-and-mortar stores.Showrooming (viewing in-store, purchasing online) is popular, especially among younger generations.Sofas, bedroom furniture, and mattresses are the top items purchased online after being viewed in-store.Generational Differences:Baby boomers (89%) prefer in-store purchases, while younger millennials (69%) are more inclined towards online buying.Reasons for Preferences:In-store: Tangible experience, immediate possession, salesperson interaction.Online: Better deals, home delivery, avoiding pushy sales tactics.Ocean Container Rates Surge:Current Situation:Spot ocean container rates have increased by 30% in the past two weeks, averaging $3,511 per 40-foot container.Rates for Shanghai to Los Angeles and New York have surged significantly.Causes:Increased demand, logistical challenges, proactive import strategies.Companies are managing inventory better post-pandemic, reducing the risk of delayed shipments.Impact:Higher shipping costs may lead to increased prices for consumers or lower margins for businesses.Institute for Supply Management Report:Manufacturing Outlook:U.S. manufacturing growth expected in 2024, but with more conservative estimates.Furniture industry among sectors anticipating growth.Revenue expected to increase by 2.1%, down from previous projections.Production capacity and capital expenditures expected to rise modestly.Employment levels to remain stable with some sectors experiencing staffing challenges.Wayfair's New Chicago Store:Store Details:Located in Wilmette, Illinois, spanning 150,000 square feet.Organized by room and style for easy navigation.Offers a combination of grab-and-go, same-day pickup, and free delivery options.Shopping Experience:Features personalized assistance through various "studio" sections.Designed to provide a seamless blend of online convenience and in-person shopping benefits.Aimed at enhancing customer engagement and satisfaction.Walmart's Furniture Sales Surge:Growth Drivers:20% increase in furniture sales on Walmart's Marketplace.Higher income households contributing significantly to the surge."Store of the Future" remodels enhancing both online and in-store shopping experiences.Strategic Success:Effective integration of physical and online retail.Increased engagement and sales across various income cohorts.Home Depot's Q1 Financial Report:Performance Overview:2.3% decline in net sales, attributed to a slow start to the spring season and cautious consumer spending.Same-store sales decreased by 2.8%.Despite challenges, Home Depot remains profitable with strong market performance.Future Outlook:Continued focus on market share growth and readiness to meet consumer demands.Strategic measures in place to ensure sustained growth and profitability.Conclusion:Thank you for tuning in to this episode of Furniture Industry News.Stay informed and ahead in the furniture industry with our timely updates and insights.Share your thoughts and feedback on our coverage to help us better serve your needs.Until next time, stay productive and informed.Goodbye Message:This has been Furniture Industry News, your source for the latest in furniture industry developments. Have a productive week and we'll catch you in our next episode. Goodbye for now!

Stay up to date on news related to the furniture industry! In this episode, we cover:(00:40): "Revolutionizing Furniture Shopping: The Power of the 3D Cloud Room Scanner"(03:29): "Addressing Swipe Fees: The Push for Credit Card Competition Act"(05:44): "TikTok Ventures into E-commerce: Competition against Chinese Retail Giants"(07:20): "Transform your space with Decorify: Wayfair's new generative A.I. model revolutionizes home design"

Consumidores que olham nas lojas e compram no online. Conhece-os? O que os leva a isso? Conheça agora o consumidor showrooming

Vi titter i butikken, men handler på nett: Syns folk egentlig at det er greit? Showrooming, det å utforske produkter i fysiske butikker for så å kjøpe i en nettbutikk, er en økende trend i moderne forbrukeratferd. Men hva mener vi egentlig om det? Når syns vi det er greit? Når syns vi det er umoralsk? Og hva kan fysiske butikker gjøre for å redusere folks tilbøyelighet til å showroome? Mads Nordmo Arnestad er gjest i denne episoden av Market Mad. Han har med seg sin forskning om folks moralske bedømmelse av showrooming i latterfull og litt alvorlig samtale med Ina Stølen. Mads Nordmo Arnestad er en venn av SRF, og den eneste foreleseren i Norge som både har vunnet studentenes foreleserpris på både NHH og BI. Han er utdannet psykolog fra UiB, og har i tillegg doktorgrad fra NHH. I det daglige jobber han som førsteamanuensis på BI Campus Bergen. See acast.com/privacy for privacy and opt-out information.

Oggi parliamo di come cambia il modo di fare acquisti: oltre il 70% degli italiani visita un negozio fisico per esaminare i prodotti prima di acquistarli online.Ascolta gli altri podcast di Will: https://shor.by/Jk5g

Would it surprise you to find out that more than 60 percent of shoppers use their smartphones when they're in a store? Also known as showrooming, this is common practice. And while it's still a challenge for retailers to overcome, it's not nearly the problem it was five years ago. Today, retailers have learned to educate their salespeople, offer personalized service, and even price match to beat the competition.

Le sujet : Quand l'e-commerce fleurit, on en oublierait presque les magasins physiques. Pourtant, dans certains secteurs d'activité, c'est presque obligatoire. Maliterie.com, une entreprise de matelas originaire du Mans, a particulièrement réussi sa transition numérique sans pour autant négliger l'importance des services en face à face. L'invité : Fils d'un entrepreneur en literie, Samuel Witenberg rejoint l'entreprise familiale, Maliterie.com, en 2017 et en tant que Directeur Marketing. Au micro de Laurent Kretz, cofondateur de CosaVostra, il revient sur l'histoire de la structure et sa stratégie de showrooming dans le parcours client RoPo (Research Online, Purchase Offline). Initiative : En 1986, Michel Crépin rachète la Literie Boniface, entreprise créée 41 ans plus tôt. Longtemps sous-traitante pour d'autres marques, et après plusieurs rachats, la PME reprend la main en 2007 sur la distribution de ses produits en ligne et tisse son propre réseau de magasins. En une décennie, Maliterie.com avance pas à pas et va jusqu'à tripler son chiffre d'affaires. D'ici 2023, l'enseigne prévoit de construire une trentaine de magasins supplémentaires sur le territoire français. Ce qu'il faut retenir : # En France, le marché des matelas pèse 1,5 milliard d'euros, et la majorité des français achètent dans des enseignes de grande distribution. Le panier moyen fluctue entre 200 et 250€. Chez Maliterie.com, il est de 600€ sur Internet et de 1000€ en magasin. # Pas facile de tirer son épingle du jeu dans un milieu où on n'acquiert un nouveau produit que tous les 10 à 14 ans, et où on a le temps d'oublier le nom de la marque ! Pour se démarquer, Maliterie.com met en avant son savoir-faire, ses labels qualité et la différence de prix entre ses produits et ceux des enseignes de grande distribution. # Avec l'arrivée des DNVB (Digital Native Vertical Brand) en 2017, ainsi que de leurs stratégies de communication massives et de leurs innovations, les acteurs indépendants ont perdu en visibilité. Entre 2020 et 2021, les confinements successifs ont tout de même permis au secteur de se développer. # 85% des acheteurs de matelas finalisent leur achat en magasin après avoir fait leurs recherches sur Internet. Maliterie.com a donc choisi de donner la part belle aux showrooms d'usine, véritables extensions de ses services en ligne, pour permettre d'essayer ses produits avant de les acheter. # Pour Samuel Witenberg, les représentants de la marque jouent un rôle décisif. Même à l'heure du Web to store, un vendeur investi dans le processus commercial suffit souvent à satisfaire le client. Pour un magasin pérenne, Maliterie.com choisit un emplacement de proximité, et calcule le nombre de personnes mobilisées et le coût de l'implantation. En démarrant petit, l'entreprise respecte ses objectifs et avance un pas après l'autre. Pour en savoir plus sur les références abordées dans l'épisode : BUMP : Baromètre Unifié du Marché Publicitaire et de la communication en 2019 Monlitelectrique.com Monfauteuil.com Le Panier #100 - PrestaShop : Le growth, un sport de haut niveau, avec Pawel Visor Pour découvrir tout ça, c'est par ici si vous préférez Apple Podcasts, par là si vous préférez Podcast Addict ou encore ici si vous préférez Spotify. N'oubliez pas de laisser 5 étoiles et un commentaire sympa sur Apple Podcasts si l'épisode vous a plu !

お世話になっております！　インテレクチュアル　ジャパニーズです。 このポッドキャストでは、日本のお仕事で自然に話す言葉を使って話しますね。 みなさん、ショール―ミングという言葉は聞いたことがありますか。 洋服などファッションアイテムを購入するときに、ショールーミング専門のお店で試着などしてみて、購入すると、商品が後ほど自宅に配送されるという、新しいタイプの店舗形態だそうです。 買い物客は、荷物を持って帰らなくていいというメリットがあり、 お店側は、商品の在庫を抱える必要がないというメリットがあります。 このモデルについて、ビジネスクラスの方とディスカッションしました。 あらかじめ試着でき、さらにオンライン販売のように配送してくれるというのがいいという、肯定的な意見が出た一方、少しサービスとして中途ハンパではないかという意見もありました。 例えば、カナダでは、あるオンライン販売のサービスでは、希望の洋服をあらかじめ3サイズ、お客様に送り、お客様のサイズ以外の２つを返却してもらうという　販売方法があるそうです。全てをオンラインで完結したショールミングですね。 あなたはどう感じましたか？ それではまた、失礼いたします。 Please give me your requests and opinions contact@intellectualjapanese.org

Mit #showrooming bzw. The New Retail Agency bedient Ayhan Yuruk jetzt schon Marken wie Visa, Cartier, Google usw. Es ist aber nur der Anfang: Während die meisten sich immer noch darum bemühen, online zu gehen, will Ayhan... das Gegenteil machen. Erst macht er Marken und Kampagnen, die sonst nicht im realen Leben stationär präsent sind, begehbar. Dann bedient er mittels künstlicher Intelligenz den Einzelhandel mit Statistics, wie man sie sonst nur vom Web kennt. Ayhans New Retail Agentur #Showrooming macht Markenkampagnen und -botschaften „begehbar“ und mit allen Sinnen erfahrbar. Die Brandspaces sind auf einen klaren Kern ausgerichtet: Erlebnis. Um Customer Journey Konzepte zu gestalten holt er sich verschiedenste Expertisen ins Team – von Entertainmentexperten, Hotellerie- und Service-Erfahrenen, ITlern oder sogar Neurowissenschaftlern. Im Schulalter war Ayhan, der im Schwabenländle als Sohn türkischstämmiger Eltern und mit 3 Geschwistern aufwuchs, ein Mathetalent und einst der schnellste Pennymarkt-Kassierer in Süddeutschland :-). Er war es gewohnt, sich anzupassen und bloß nicht negativ aufzufallen. Perfekte Integration und ein solider Job in der Finanzbranche waren das erklärte Ziel. Jedoch öffnete ein überraschend ausfallender Karrieretest ganz neue Türen und ebnete seinen Weg in die Kreativwelt. Sein erster Mentor sagte: "Zu kreativ für den Stuttgarter Raum… also ab nach Berlin!". Der Nächste ging noch weiter: "Du darfst nicht in Berlin bleiben. Geh raus… sei frei… flieg!". Also ab nach London. Und nach Paris. Von überall nimmt Ayhan Input, Wissen und Inspiration mit, die ihn schließlich zu seiner eigenen Firmengründung führen. Er macht Fehler und wächst daran. Er findet Ruhe und Ausgleich in der Meditation, die ihm auch so manchen Weg weist. Und er befreit sich letztlich von dem inneren Zwang, sich stetig anpassen und nicht auffallen zu wollen. #Showrooming steht nun unmittelbar vor einem rundum-Rebranding, um sich neu zu positionieren. Wir dürfen also gespannt sein. Diese Folge wurde in HQ Remote aufgenommen www.podkast-inkubator.de

Den stationären Einzelhandel wiederzubeleben und für KonsumentInnen echte Einkaufserlebnisse schaffen, genau darum geht es Ayhan Yuruk, Founder und Managing Director der Agentur #showrooming. Wenn es eine Zeit gibt, in der Menschen wieder Erlebnisse machen möchten, dann ist das jetzt. Ayhan Yuruk hat sich mit seiner 2017 gegründeten New Retail Agentur #showrooming zum Ziel gesetzt, wieder echte Kauferlebnisse zu ermöglichen, den Handel zu revolutionieren und Menschen multisensorische Shopping-Erfahrungen zu bieten. Begegnung, Entdeckung, Sinneserlebnisse, all das und noch mehr bekommen Kunden in gut gemachten Stores zu ihrem Einkauf gratis hinzu. Neue Ideen rund um das Markenerlebnis sind gefragt. Bei Ayhan Yuruk geht es um die Zukunft des Einkaufens. Was Sie aus dem Gespräch mit Ayhan Yuruk mitnehmen: - Markenbotschaft begehbar und multisensorisch erlebbar machen - Digital Brands die analoge Einkaufswelt näherbringen - Erlebnisse für Produkte und Dienstleistungen schaffen Hier geht’s zu Ayhan Yuruk https://www.hashtagshowrooming.com https://www.linkedin.com/in/ayhanyuruk/ Erzählen Sie uns von Ihrer Heldenreise! Sie erreichen uns auf Instagram (https://www.instagram.com/wuv_mag/ ) und über Podcast-Host Dominik Hoffmann (https://www.instagram.com/domhoffmann/).

Wenn es eine Zeit gibt, in der Menschen wieder Erlebnisse machen möchten, dann ist das jetzt. Ayhan Yuruk hat sich mit seiner 2017 gegründeten NewRetail Agentur #showrooming zum Ziel gesetzt, wieder echte Kauferlebnisse zu ermöglichen, den Handel zu revolutionieren und Menschen multisensorische Shopping-Erfahrungen zu bieten. Begegnung, Entdeckung, Sinneserlebnisse, all das und noch mehr bekommen Kunden in gut gemachten Stores zu ihrem Einkauf gratis hinzu. Neue Ideen rund um das Markenerlebnis sind gefragt. Mit Ayhan Yuruk geht es um die Zukunft des Einkaufens. Was du aus dem Gespräch mit Ayhan mitnimmst: - Markenbotschaft begehbar und multisensorisch erlebbar machen - Digital brands die analoge Einkaufswelt näherbringen - Erlebnisse für Produkte und Dienstleistungen schaffen Hier geht’s zu Ayhan https://www.hashtagshowrooming.com https://www.linkedin.com/in/ayhanyuruk/ Hat dir die Folge mit Ayhan gefallen? Bitte hinterlasse eine super Bewertung auf iTunes: bit.ly/BewertungWasHeldenTun Ich freue mich, wenn du mir von deiner Heldenreise erzählst! Lass uns auf Instagram connecten. Du findest mich unter https://www.instagram.com/domhoffmann Oder geh auf www.washeldentun.de, hier findest du alle möglichen Wege, dich mit mir in Verbindung zu setzen. Cheers hero, Dominik.

Den stationären Einzelhandel wiederzubeleben und für KonsumentInnen echte Einkaufserlebnisse schaffen, genau darum geht es Ayhan Yuruk, Founder und Managing Director der Agentur #showrooming. Wenn es eine Zeit gibt, in der Menschen wieder Erlebnisse machen möchten, dann ist das jetzt. Ayhan Yuruk hat sich mit seiner 2017 gegründeten New Retail Agentur #showrooming zum Ziel gesetzt, wieder echte Kauferlebnisse zu ermöglichen, den Handel zu revolutionieren und Menschen multisensorische Shopping-Erfahrungen zu bieten. Begegnung, Entdeckung, Sinneserlebnisse, all das und noch mehr bekommen Kunden in gut gemachten Stores zu ihrem Einkauf gratis hinzu. Neue Ideen rund um das Markenerlebnis sind gefragt. Bei Ayhan Yuruk geht es um die Zukunft des Einkaufens. Was Sie aus dem Gespräch mit Ayhan Yuruk mitnehmen: - Markenbotschaft begehbar und multisensorisch erlebbar machen - Digital Brands die analoge Einkaufswelt näherbringen - Erlebnisse für Produkte und Dienstleistungen schaffen Hier geht’s zu Ayhan Yuruk https://www.hashtagshowrooming.com https://www.linkedin.com/in/ayhanyuruk/ Erzählen Sie uns von Ihrer Heldenreise! Sie erreichen uns auf Instagram (https://www.instagram.com/wuv_mag/ ) und über Podcast-Host Dominik Hoffmann (https://www.instagram.com/domhoffmann/).

Mit #SHOWROOMING gestaltet unser heutiger Gast Ayhan Yuruk mit kreativen Ideen und neuesten technischen Lösungen den Retail von Morgen. Mit Fokus auf Nachhaltigkeit und Digitalität verbindet sich bei den Kunden von #SHOWROOMING das Beste aus Online und Offline – Ermenegildo Zegna, Cartier, Visa und Villeroy & Boch sind nur einige der Kunden. Check das aus: https://www.hashtagshowrooming.com Dich erwartet ein super spannendes Gespräch mit Weitsicht. Um mehr Reichweite und nachhaltiges Wachstum zu generieren, reicht E-Commerce allein heute nicht mehr aus. Gerade digitale Unternehmen und solche ohne physisches Produkt sollten den stationären Handel nutzen, um Markenerlebnisse zu kreieren und Kunden an sich zu binden. Gerade Generation Z erwartet heute im Einkauf Erlebnisse – hier herrscht Nachholbedarf. Viel Spaß mit den Tipps und der neuen Folge Handel 4.0 Du darfst diese Episode auf jeden Fall auf deiner Website einbetten, um die Verweildauer deiner Besucher zu erhöhen. Wir freuen uns wenn unser Content geteilt wird. Gesponsert von

Hoy hablamos sobre WooCommerce con Antonio Cantero, creador de la plataforma sobre comercio electrónico Woodemia.com. Antonio nació en una pedanía de Carcabuey (Córdoba), es consultor de e-commerce desde 2013 y es el creador de la plataforma. ¿Cómo crear una tienda online? Como somos así de puñeteros, lo primero que le preguntamos es ¿Prestashop o WooCommerce? Antonio nos responde y además nos cuenta si el ecommerce es la amenaza de los negocios clásicos. Uno de los conceptos que hemos tratado es el Life Time Value, es decir, el valor del cliente a lo largo del tiempo. David, hoy toma cierto papel de maestro zen y nos cuenta el cuento del laberinto y los dos ratones, pero sobre todo, no nos olvidemos de trabajar mucho la marca. Un buen ejemplo puede ser Blue Banana. ¿Cuál es el camino para crear un e-commerce? Otro de los temas que le planteamos a Antonio Cantero es cuál es el camino que debería seguir un emprendedor que quiera tener un e-commerce. Validar tu producto es fundamental. También es importante buscar en Google, incluso en América y en el mercado anglosajón, que son mercados que suelen ir por delante. Ahí encontraremos fuentes de inspiración en el uso de herramientas y en los mensajes de publicidad, y podremos coger ideas viendo lo que hacen. Pero ¿qué ocurre si no hay oferta? O eres pioneroO no hay demanda Otro consejo que nos da Antonio es que no nos compliquemos demasiado con la tecnología, por eso defiende el concepto de ecommerce mínimo viable, es decir, construye la home con productos ECM, y hablamos del ejemplo de la cartera minimalista de Minimalism. Pero ¿qué ocurre si un negocio clásico quiere crear un comercio electrónico? Antonio nos cuenta por dónde debería empezar. En cualquier caso el canal online le puede permitir escalar más las ventas y captar un público específico. Si además hace campañas publicitarias o SEO, es muy posible que encuentre el tipo de cliente que repite la compra. Como nos encantan las palabras raras, hablamos del Showrooming, un fenómeno que consiste en que el comprador visita la tienda para probar un producto o una prenda de ropa, etc, pero luego se va a comprar el producto al comercio electrónico. Hablando de otras tantas cosas, Antonio nos cuenta que hay comercios que utilizan ya Instagram como catálogo de productos de tienda online, como por ejemplo hace Muroexe. Desmitificamos esa creencia de que el email marketing ha muerto, Antonio Cantero nos confirma que el email marketing es el canal que mejor convierte, ya que siempre hay ventas. Una de las herramientas de automatización que más le gustan es Active Campaign. Cross selling y up selling Dos conceptos clásicos de e-commerce son el cross selling (venta cruzada), con el cual no se reemplaza el producto principal, y que se puede hacer en la página del carrito. Y por otro lado el up selling, que sí que reemplazaría el producto principal y que se hace en la ficha de productos. ¿Es necesario tener un blog en una tienda electrónica? Con respecto a aquellos que usan solamente la tienda online y no ven necesario tener un blog, creo que es mejor que escuchen lo que nos cuenta Antonio, porque les sorprenderá. En cualquier caso, es una pata principal:  Crea MarcaCrea tráfico Y sobre todo, no olvidemos que hay clientes que buscan información sobre el producto, y con el blog podemos ofrecérsela y guiarle posteriormente a dicho producto. Embudos de ventas en un e-commerce Hablamos del embudo de ventas de un producto en una tienda online, que básicamente es lo más parecido a esto: Información > Categoría Producto > Producto Hay que trabajar por tanto las categorías al principio. También hablamos de que hay que tener un carrito muy limpio, y si es necesario habrá que quitar la revisión del carrito. En la página de agradecimiento, qué menos que dar la oportunidad de compartir en redes sociales, aunque puede ser un instrumento genial para hacer otras muchas cos...

ROPO, Showrooming und Hybridvertrieb – in den nächsten Jahren wird der Vertrieb nicht komplett digital, aber Kunden werden vermehrt online auf Angebote aufmerksam und austauschbare, einfache, eindeutige Produkte auch online kaufen. Das wissen wir alle.... Der Beitrag #85 Erfolgsimpuls: Der Vertrieb der Zukunft wird hybrid! erschien zuerst auf Leaders Cafe - Erfolgreich führen und verkaufen.

#ROPO #showrooming #ecommerce #GoogleMyBusiness Maggiori informazioni nel nostro sito: https://www.meetodo.itoppure scrivi a info@meetodo.itSappiamo quanto l’argomento e.commerce in Italia sia attuale e spesso diamo per spacciato il commercio al dettaglio quando i dati di vendita in italia ci dicono ancora il contrario, oltre 9 acquisti su 10 sono ancora effettuati fisicamente nei punti vendita.Ma il dato importante da conoscere è anche che 9 acquisti su 10 includono una ricerca online.E qui nasce il ROPO, per cui ricerca online e acquisto in negozio, un’altro termine che abbiamo iniziato a conoscere molto bene è lo Showrooming che è esattamente l’opposto del ROPO, per cui recarsi nei punti vendita per provare un oggetto e poi acquistarlo online.Cosa può fare a questo punto un negozio fisico per cercare di mantenere non solo la veicolazione nel punto vendita ma anche le vendite?Sicuramente comprendere al meglio questi fenomeni ed iniziare a studiare una strategia di marketing crosscanale.Compreso che il nostro cliente si muove tra virtuale e fisico durante la selezione e la scelta del prodotto, è necessario cercare di presidiare al meglio tutti i canali che lui frequenta. Studiate con attenzione il vostro target e selezionate il social giusto da gestire al meglio, non disperdete le forze su troppi fronti. Curate con attenzione il tono di voce che utilizzate nei vostri post e includete sicuramente una strategia video.Adottate un sito web facilmente aggiornabile e possibilmente collegato al vostro gestionale di magazzino almeno per mostrare i prodotti e la disponibilità.Attivate strategie di click-and-collect, prenota online e ritira in negozio, potete sfruttare anche la vetrina della vostra pagina Facebook e quella di Google My Business.Queste poche pratiche ben fatte vi apriranno a nuovi mercati che ancora non conoscete o non avete ancora sfruttato.

People go to stores to try things on and then go home and buy the items online. It's called showrooming and Sly thinks it's almost like stealing.

We did another segment for the pets who listen to Cruz Mornings today. So if you left your radio on at home so your furry friends wouldn't feel alone, check out what we said to them! Also on the show today... A heated debate about Vietnamese Rolls, Hot Santa, Cruz Confused Lyrics, & does finishing your Christmas shopping on Black Friday actually relieve stress?

Customers often research you online before they come to your business. Find out how to work with this to grow. See acast.com/privacy for privacy and opt-out information.

Design experience, showrooming, sostenibilità e tendenze dal mondo del retail, raccontate da Marco Oltrona Visconti, direttore della rivista Display Italia.

2 Modi di Comprare che Prima Non EsistevanoI clienti comprano in modo diverso rispetto al passato. Sono 2 in particolare le novità di cui ti parlo oggi:

2 Modi di Comprare che Prima Non EsistevanoI clienti comprano in modo diverso rispetto al passato. Sono 2 in particolare le novità di cui ti parlo oggi:

Showrooming CLE - Jewish Ethics Institute Business Ethics Series by Rabbi Yossi Grossman

In this episode of Data Drivers, Wirecard’s General Counsel and VP of Compliance and Governmental Affairs muses to Karen Webster that one button to rule them all may be no mere fantasy — it’s just a ways off.

In this episode of Data Drivers, Wirecard’s General Counsel and VP of Compliance and Governmental Affairs muses to Karen Webster that one button to rule them all may be no mere fantasy — it’s just a ways off.

Podcast Summary: In January of this year, Amazon shook up the retail space by introducing their own brick-and-mortar retail space, but they added a twist. The entire store is checkout-free. Customers walk in, grab their products, and go. With the use of an app, a combination of sensors and cameras, the store tracks a consumer’s purchases and charges their Amazon card when they walk out. It’s the epitome of quick and convenient, and it’s got a lot of traditional retailers on edge. But with every new innovation, there are other companies who are quick to redesign the reinvented wheel. Now, Microsoft is designing a rebuttal to Amazon Go. While Microsoft has no interest in creating its own ecommerce platform or running a retail store, the tech giant is investing in creating cashier-less shopping technology and expanding its commercial cloud services to more retailers and businesses. Microsoft isn’t the only company that’s hopping on the Amazon bandwagon. Retailers across the globe are trying to implement Amazon-like qualities into their digital and physical marketplaces. But should they? In today’s episode, I’ll once again be joined by Dave Kuchenski and we’ll discuss how the Amazon Effect has feverishly gripped retailers, and whether or not that’s a good thing. Resources: Blog: https://blog.dieboldnixdorf.com/personalization-store-one-future-retail/#.W1s8WtJKiUk https://blog.dieboldnixdorf.com/e-commerce-represents-major-gap-for-u-s-grocers/#.W1s8etJKiUk DN website: www.dieboldnixdorf.com COMMERCE NOW website: www.commercenow.libsyn.com Transcription: Amy Lombardo:                00:01                     In January of this year, Amazon shook up the retail space by introducing their own brick and mortar retail space, but did you know they added a twist? The entire store is check-out free. Consumers walk in, grab their products and go.                                                                                 With the use of an app, a combination of sensors and cameras, the store tracks the consumer's purchasers and charges their Amazon card when they walk out. It's the epitome of quick-and-convenient, and it's got a lot of retailers on edge.                                                                                 But, with every new innovation, there are other companies who are quick to reinvent the wheel. Now, Microsoft is designing a rebuttal to Amazon Go. While Microsoft has no interest in creating its own eCommerce platform or running a retail store, the tech giant is investing in creating cashier-less shopping technology and expanding its commercial cloud services to more retailers and businesses.                                                                                 Microsoft isn't the only company that's hopping on the Amazon bandwagon. Retailers across the globe are trying to implement Amazon-like qualities into their digital and physical marketplaces, but should they?                                                                                 In today's episode, I'll once again be joined by Dave Kuchenski, Diebold Nixdorf's Director of Retail Strategy and we'll discuss how the Amazon effect has feverishly gripped retailers and whether or not that's a good thing. I'm Amy Lombardo and this is COMMERCE NOW. Amy Lombardo:                01:54                     So, hello to our listeners. I am joined once again by Dave Kuchenski, the Director of Retail Strategy here at Diebold Nixdorf. He has also shared with me that he is a self-proclaimed Sonic the Hedgehog video game expert. Hi, Dave. Welcome back. Dave Kuchenski:               01:53                     Hi Amy. I'm glad to be back. I don't know if I'd call myself a video expert. My four-year-old kind of beats me every single time we play, but thanks for sharing that with everybody. Amy Lombardo:                02:04                     Yeah, no problem. That's what you can depend on me for. All right. In our last conversation, we talked a lot about the in-store shopping experience and the idea of having this connected consumer. I want to follow up with that discussion today and give some more specific examples, but to refresh the listeners' memory, we left off talking about this idea of the blind spot.                                                                                 I think of the blind spot as that spot you can't see in your rear view mirror or even a movie that was popular a couple of years ago, but when it comes to the retail world, can you talk to me about what the blind spot is? Dave Kuchenski:               02:47                     Yeah. There's this blind spot that physical retailers have that online retailers do not. If you think about online retailers and how they market to their consumers, they have visibility to me, as a consumer, a lot of times, we have profiles that are set up. They know how many times I've come back to a site looking at a specific item.                                                                                 There's personalized ads offers loyalty and they know who I am basically while I'm shopping on their site. They know my shopping history, what I've bought before, things that I like. There's this advantage that online shoppers have that physical retailers don't.                                                                                 When I step into a physical retail store, the customer's activity is unknown. The shopping history is not visible until after I check out. I've bought some item and I'm out the door. There's a little bit of an opportunity there to capture me by the mobile app, based on the purchased history at point-of-sale, but it's a vast difference between what online shoppers are actually able to do.                                                                                 The idea is what if we could change that blind spot and help recognize customers when they're coming into the store, help provide a more immersive experience that's personalized and make that interaction inside the physical store more valuable to the consumer. Amy Lombardo:                04:07                     Yeah, that's a good point, Dave, because think about your weekly grocery store ad that you get or like your home repair store. The same things are on sale to every single consumer, no matter age, demographics, whatever that might be, and that's a good point, if there could be a little more personalized.                                                                                 On that thought, talk to me a little bit more about how the physical retail world itself is changing and how retailers can look at ways to overcome this idea of the blind spot. Dave Kuchenski:               04:38                     We see retailers innovating in several different ways around their customer's journeys. We've kind of outlined this framework of five areas that our customers, retailers are innovating. The first being, experiential. Improved in-store experiences. They generate more satisfaction in the shopping journey. It's purely about customer enjoying their time in the store. Expertise, customer store alliance, subject matter experts to provide guidance on products. We see some innovation there happening with retailers enabling their in-store associates with technology. Showrooming. We see different store formats happening.                                                                                 Groceries are a great example. If they're not just necessarily doing these giant grocery stores anymore with thousands of products in them. They're doing these smaller format-type showrooms with more frequently purchased items, so that's one example. Then, we have store intelligence. Consumers generate data within the store, things that they look at, things that they buy. Retailers are constantly trying to find ways to collect different data points, become more intelligent about the activity that's happening in their store, and then utilize that to create better experiences, offer better products for the consumers.                                                                                 Then, the last one is supply chain and fulfillment. We see all these new fulfillment models. It started with Amazon and Amazon created all these warehouses. They were able to create two-day delivery. Now, we're starting to see these physical retailers come up with creative fulfillment models to be able to deliver more products, more efficiently to customers. Amy Lombardo:                06:15                     Dave, that last example about supply chain and fulfillment, are you saying that some retailers, if they can't meet that shipping quota, they're using some of their hub-to-warehouses to actually ship product out of versus standard warehouses? Dave Kuchenski:               06:29                     Yeah, they're actually viewing their physical stores as this network of warehouses, mini-warehouses. Things like ship-from-store. They'll get drivers to come pick up items that have been bought online, in the store, and then deliver them to locations.                                                                                 They're also thinking of things like buy online and pick up in store. Buy in store and ship to home. There's a lot of different ways that they can think about how products actually get delivered to-and-from the different retail locations. Amy Lombardo:                06:59                     Well, I guess that could be a good example, if you're buying something that's very heavy or very large and it wouldn't make sense to maybe put it on a truck or what that may be. Talk to me about some of the advantages of having ship to a store or pick up in a store, because to me, it almost would seem that it would be less convenient then. Like, what's the advantage to the consumer? Dave Kuchenski:               07:24                     Yeah, there are various reasons why consumers may want to pick something up at the store. Maybe I'd buy something online and indicate that I'm going to pay with cash in the store, so consumers come in and pay with cash, so that's kind of like the last mild problem that Amazon deals with. Amazon today, if I want to buy something with cash, I have to go purchase an Amazon gift card or fund it at different locations with the cash.                                                                                 Retailers have that ability. They have the cash ecosystem already in place, so that's kind of one advantage they have there, but there's various reasons why customers may want to come into the store. Maybe I need something that day, so I buy it online and I need to pick it up immediately. There's a lot of reasons why, I think consumers may want to utilize different fulfillment models. Amy Lombardo:                08:10                     But Dave, you had talked about the Amazon model and you're not able to pay with cash. Does that speak to the whole unbanked and underbanked story line? Is there research that shows that Amazon is losing out and needs to figure out something else different for their delivery model? Dave Kuchenski:               08:29                     Well, I don't know that it's Amazon losing out. I think Amazon is trying to capture those customers, that's maybe it's had difficulties in the past with. For instance, Latin America. Latin America's a very cash-based society. Amazon has traditionally had difficulty capturing those customers in that market.                                                                                 Utilizing different fulfillment models, collect on delivery. I have, say a UPS guy show up at a house and that UPS guy is then collecting the cash for the retailer. Amy Lombardo:                09:06                     Oh, okay. That's a good example. Yeah. That makes sense. Dave Kuchenski:               09:11                     Yeah, it's well-documented that Amazon has had difficulty capturing those unbanked consumers. I really think that's one area that physical retailers kind of have an advantage, especially ones with large footprints for consumers that are cash-based to come in and pay for their goods, using cash. Amy Lombardo:                09:30                     Right, right. Let's talk a little bit about loyalty. With nowadays, just all the options available on how you want to shop and when and where, is loyalty increasing for a retailer or could it possibly be decreasing based on that experience? Dave Kuchenski:               09:48                     Yeah. Loyalty's a difficult thing for retailers to achieve today. Many times, we see consumers being more loyal to brands than to the retailers themselves. Probably has a lot to do with Amazon offering such a massive breadth of product offerings.                                                                                 If I find a brand I like and their shirts fit me well, I'm going to continue to buy that brand for simplicity's sake, because I know it's going to fit and I know I'm probably going to get a great price from Amazon. Additionally, Amazon's able to offer me a significant selection of a given item and potentially brands that I've never heard of before.                                                                                 But, they're well-rated by other buyers, so I know they're going to be quality items. The curation of products is something that is changing and retailers are going to have to excel at and find the best products at the best prices to keep up with the Amazons of the world.                                                                                 So, we've all had that experience where trying to find some off-the-wall item that I have nowhere to buy that's around me, so I go on Amazon and you find 20 different types of that given item. That's a difficult thing for physical retailers to keep up with.                                                                                 I think providing product data to consumers, it's unbiased is a great place to start. If you think about the ways that retailers have approached their eCommerce in the past, a lot of time you get these review ecosystems and you kind of question whether or not they're completely unbiased and whether they're providing me data that is actually relevant.                                                                                 You kind of get that sense with Amazon. That the reviews are pretty much unbiased. You'll get occasions where the retailer, whoever's selling on Amazon may try to skew those reviews, but Amazon sorts through those pretty quickly. As a consumer, you kind of feel like the data that you get off Amazon, the product reviews, are pretty unbiased and reliable. Amy Lombardo:                11:37                     Okay. If I'm reading between the lines, I'm thinking you're going on Amazon and trying to find your son that cool Sonic the Hedgehog action figure because he wants to play the game with you. Dave Kuchenski:               11:50                     You're right, and they do. For whatever reason, they've kind of restarted the whole Sonic the Hedgehog TV series. But, they haven't put out the toys, so the only toys left for me to buy him are the $40 pack of collectible of Sonic the Hedgehogs that are extremely fragile and he just breaks on a monthly basis and I'm left with buying another $40 pack. Amy Lombardo:                12:16                     Find a game that is a little more like the characters a little more universally known. Dave Kuchenski:               12:22                     That's right. Amy Lombardo:                12:24                     All right. In your role, you spend time looking to leaders in the retail space and what they're doing and how they're innovating and how these answers can lead us to our own business model, here at Diebold Nixdorf. Let's talk about some examples of these companies that are doing it right. Dave Kuchenski:               12:43                     The first example's I'll give is Kroger. They're really do a lot of innovative things. They're the largest, I believe the largest grocer, if not one of the top three in the United States.                                                                                 They've done a couple of things. We talked about store formats and showrooms. They've created their Fresh Eats market. It's small, convenience store. Smaller than their normal format. They offer a wide assortment of goods. Made-to-order food.                                                                                 They have comprehensive produce area, bakery in bulk section. These smaller formats. They offer a wider assortment of traditional, convenient store goods. That's one thing they've done.                                                                                 The other thing that Kroger's doing is we talked about product fulfillment. They've partnered with a company called ... I believe I have the name right. Ocado. Ocado's a fulfillment technology. They utilize technology to basically provide better store inventories to be able to enable Kroger to do their order online, deliver to my house, type of fulfillment models.                                                                                 Kroger's moving towards a model where you can order your stuff online and get it delivered to your house the same day. I think Kroger's doing an excellent job of innovating for traditional grocer. Amy Lombardo:                14:02                     Those smaller convenience stores that you were talking about, are those in lieu of or is it closing down the larger locations or are these new locations that are popping up to help with drive time or just traffic patterns? Dave Kuchenski:               14:18                     Yeah, it's a trend we've seen where supermarkets are downsizing their fleet of larger stores for these smaller footprints that are potentially a little bit easier to manage, more popular, and create that competitive advantage to be able to deliver the most common goods the same day, so doing same day delivery.                                                                                 I think it's something that is definitely going to be a trend with other grocers to help keep up. McDonald's is an interesting one. They've rolled out some new food kiosks. It's a really interesting change to a quick service restaurant model that has been around forever. It hasn't changed in my lifetime.                                                                                 You walk up to the countertop. You order your food. You stand there and wait until they bring it out and you go sit down at your table or you take it home, but they've adopted these kiosks.                                                                                 Now, you can walk in and order your food by that kiosk. You don't necessarily have to feel like your lack of decision-making is causing frustration on the person behind you because they have four to six kiosks in every location, so you don't feel rushed as a consumer.                                                                                 Chances are, you may end up buying more because you don't feel rushed and you can kind of browse the menu at your own pace. Once you make your payment at the kiosk, you pick up a table card and then go sit down and then, somebody brings you your food. There's Bluetooth built into those table cards so they know where you're saying.                                                                                 It's just a really interesting take on the traditional quick service model. I think it's something that really enhances that consumer journey for McDonald's customers. Amy Lombardo:                15:56                     Yeah, like upselling. The other day when I was using the kiosk and my daughter saw the slushy instead of the healthy juice box, I ended up having to get a slushy because it wasn't worth the complaining. Dave Kuchenski:               16:09                     Yeah, that's right. There's probably reasons that those kind of products are down at the bottom of the kiosk where kids can see. Amy Lombardo:                16:17                     I know, I know. That's smart marketing, smart marketing. How about an example about expertise? Is there one that lies in that portion? Dave Kuchenski:               16:25                     Yes. Several of the beauty retailers are doing an excellent job with this. Companies like Ulta, Sephora. They have these beauty technicians. They're enabling them with technology about me as a consumer, what I like, what I need. They're enabling their associates with things to be able to allow the consumer to virtually try on different products and see how it looks.                                                                                 I think Sephora and Ulta are great examples of enabling those subject matter experts in the stores to be able to better help serve their consumers. Amy Lombardo:                17:01                     Okay. Dave Kuchenski:               17:03                     I think Domino's is an interesting one. Domino's came out with great market earnings. Business models don't always have to be difficult. Things can be simple to make money. I don't know if you guys have ordered with Domino's lately, but they're basically an eCommerce company that delivers pizza or makes pizza.                                                                                 They know ... They capture me on my mobile device. They capture me online. The ordering process is really simple. When I place an order, you, as a consumer, get a time that your order goes in. You get a time that your order is finished cooking. You can see when your driver has left the store, when they're on route to your house, when exactly they're going to be there.                                                                                 I think that Domino's is an excellent example of a pretty simple business model. They make pizzas and they deliver them to their consumers, but they really transform themselves into an eCommerce company that utilizes things like data analytics and mobile to really drive a better experience for their consumer. Amy Lombardo:                18:06                     That seems interesting to go through all of that for a pizza, or salad, whatever it might be, for something that's a low dollar amount type item, but if earnings are well, then obviously, it's working, right? Dave Kuchenski:               18:22                     Yeah, yeah. Absolutely. I think they've done an excellent job of surpassing their competitors. Little pizza shops, they have difficulty keeping up with that because they can't invest in that technology to kind of really, I'll call it Uberize the pizza business. Amy Lombardo:                18:40                     Right. I want to keep going on this for a minute because you brought up something interesting, these mom-and-pop pizza shops. Within the small-to-medium business size market, are there maybe less costly or less time invasive-type things that those SMB market can look at reinvent themselves, based on what we've talked about here today? Dave Kuchenski:               19:06                     Well, I think what the small-to-medium businesses can do is, they can identify their pain points, because there's nothing that gets a consumer to stop interacting with your business like some significant pain point. Maybe it's a payment, maybe it's your menu and how you interact with your consumer by that menu. Are products difficult to find on your menu? Is your ordering difficult?                                                                                 I think that focusing on those little pain points and identifying them first off and then coming up with some creative way to solve that pain point is something that the small-to-medium businesses can do to really just create a positive interaction because that's going to keep customers coming back. That's going to create this word-of-mouth that is going to help your customer base grow.                                                                                 I think that the biggest piece of advice is just focus on those pain points and get rid of them. Utilize the things that are available to you. Your past customer shopping history is a good one that every retailer has small or large. I think that's good advice for SMBs. Amy Lombardo:                20:13                     Okay. That makes sense. How about store intelligence? Is there an example of store intelligence being used? Dave Kuchenski:               20:19                     Coop Italia is a great example. They created the store of the future. I think they launched it several years back. You can go actually and use it and people use it every single day. It's blending the digital and physical into one experience in stores. The products that are on their shelves, they use this technology to see what consumers are reaching for.                                                                                 Say, I pick up an apple or I pick up a banana. The digital signage within the store is changing based on what I touch and what I put in my cart. I may pick up a banana. I look at the digital signage. It tells me where that banana is from. It tells me the price, the nutritional information. They're really trying to blend the digital and physical space into one experience that is creating this more immersive-type of grocery experience. They can potentially utilize that data of what I've touched and felt. We talked about that blind spot and not being able to recognize consumers and what they're looking at, or what they're touching and feeling in stores.                                                                                 Coop Italia's doing a great example of collecting all those data points that consumers are generating and then utilizing that data to then potentially upsell or just create a better experience in general. Amy Lombardo:                21:36                     How else is store intelligence used? Is there other examples of that or is it just the idea of you're picking up a product? Like, are cameras being used to see what the consumer shopping or maybe the pattern of which they walk throughout the store? Dave Kuchenski:               21:53                     Yeah, there's several ways. Consumer tracking via cameras is one way to see where there's hot spots throughout the store. Consumers stand in this area more often than over here in this area. There could be various reasons why. It could be which signage is up, which products. It could be that people don't linger very long in the frozen section.                                                                                 There's various ways to capture that. There's actually some technology out there too that's utilizing lighting to be able to interact with the cameras on our phones. If I've got my phone out, they can actually track where consumers are moving to.                                                                                 It's evolving technology, but again, I think it all comes down to identifying a consumer, anonymously or not, watching them walk through the store, seeing what they're collecting, seeing what they're picking up, utilizing the different data points that are available to the retailer, and then that enables you to help remove that blind spot and potentially increase your conversion rate in store, raise your basket size, and then just increase your revenue in general. Amy Lombardo:                23:02                     Let's close out the conversation with just some best practices. Is there a sweet spot? Is there a secret sauce here that retailers need to be taking away from this conversation? Dave Kuchenski:               23:15                     I think the first thing is, retailers have an imperative to adopt to changing consumer expectations. Don't sit back and hope your loyal customers are going to continue to visit your stores. Delight them with new experiences and information they don't expect.                                                                                 You may wake up tomorrow and find that some other retailer has provided a unique enough experience to lure them away. It's really competitive out there. Physical retailers need to take a design thinking approach to solve consumers' needs.                                                                                 Consider your customer journeys. Evaluate their pain points they experience every day. What are the best products available to me? Am I getting the best price? Where do I find these items in store? How can we get customers in-and-out as quickly as possible? How can I utilize data about my customers to curate products and provide a better experience?                                                                                 I think there's a lot of different ways if you just think about the consumer and their needs, you can achieve a lot. Repurposing the physical space to kind of create a greater value to the consumer is just good business. Times are changing. Consumers' expectations are getting bigger, so it's important to evaluate what is valuable to your consumer and deliver on those expectations.                                                                                 It's going to be different for each retail vertical and each retailer in those spaces. So, begin with your customers' journeys and I think that's going to get you started down the right path. Amy Lombardo:                24:29                     Okay. Thanks, Dave, for being with me here today and to our listeners for tuning into this episode of COMMERCE NOW. To find out more on this topic, go to dieboldnixdorf.com and click on the link in the podcast show notes. Until next time, keep checking back on iTunes or however you listen to your podcasts for new topics from COMMERCE NOW.

Heute zu Gast: Ayhan Yuruk, Gründer vom Kreativstudio #showrooming über den Offline-Trend des Online-Handels: Wie die Onliner den stationären Handel erobern. Weitere Informationen finden Sie unter: Website: https://www.hashtagshowrooming.com/ LinkedIn Ayhan Yuruk: linkedin.com/in/ayhanyuruk LinkedIn Tilo Bonow: www.linkedin.com/in/tilobonow/ Weitere Folgen von Business Class: @tilobonow Gästevorschläge oder Kontaktaufnahme via E-Mail podcast@piabo.net

El showrooming es una práctica que lleva activa muchos años y cada vez coge más fuerza, y consiste en mirar y probar cualquier tipo de producto en una tienda física para luego terminar adquiriéndolo a través de Internet, porque es más barato o hay alguna razón que nos beneficia. Hoy te quiero hablar acerca de si esta tendencia que está haciendo mucho daño a comercios, es mejor atacarla o adaptarnos a ella.

El showrooming es una práctica que lleva activa muchos años y cada vez coge más fuerza, y consiste en mirar y probar cualquier tipo de producto en una tienda física para luego terminar adquiriéndolo a través de Internet, porque es más barato o hay alguna razón que nos beneficia. Hoy te quiero hablar acerca de si esta tendencia que está haciendo mucho daño a comercios, es mejor atacarla o adaptarnos a ella.

Showrooming, Blockchain, and the Content Your Commerce Site Needs

Adam shares tips for embracing showrooming to compete with online retailers. Showrooming is not your worst enemy If you’re a brick-and-mortar retailer, it’s likely that showrooming is becoming a big, if not the biggest. Every day, you open your doors to customers who just want to check out the merchandise in real life before ordering from a virtual retailer. And since you may not be able to compete on price and convenience with online retail giants like Amazon, Overstock, and many others, what can you do about this? “…when they drop the ball on personal customer service, that is when they truly do become Amazon’s showroom.” -Adam Toporek Showrooming is not the end, and it doesn’t have to be a bad thing! When customers physically come to you, they are looking for an experience they can’t get online. This can present many new opportunities, but many retailers are dropping the ball. Today, Adam shares a personal story about showrooming, and how the experience begged him to complete his purchase with the competitor online. Are you wasting time and effort on would-be showroomers, or are you using that real-life power to win them over? Listen in for tips you can use today! Related Content 360Connext® post, Losing Customers to Showrooming? Customers That Stick® post, 7 Cool Technologies and Takeaways from Future Stores Episode 222: Episode 030: Convenience, AT&T’s Diane Magers, and Department Stores Episode 137: Culture and Customer Service We're on C-Suite Radio! Check it out for more great podcasts Sponsor message Give your team the customer service training they deserve Want to bring game-changing customer service training to your team? CTS Service Solutions offers a half-day in-person workshop designed to motivate and educate your customer-facing team members. Using energy, excitement, and interaction, our workshop helps frontline teams embrace a customer-centric outlook, then — using the principles from our book Be Your Customer’s Hero — gives them the skills and confidence they need to handle any service interaction. Don’t leave your frontline team hanging… Give them the training they deserve. Learn more at customerheroworkshop.com, that is customerheroworkshop.com.   Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices

Wer sich im Laden umschaut, beraten lässt, auswählt und dann online kauft, betreibt "Showrooming". Das Marktforschungsunternehmen NORDLIGHT hat eine Studie zum Konsumentenverhalten im Einzelhandel veröffentlicht, über die ich heute mit dir sprechen möchte. Im Shop informieren und dann online bestellen, ist gerade bei Elektroartikeln, Urlaubsreisen, Medienprodukten und beim Abschluss eines Mobilfunktarifs stark verbreitet. Achtung, für Produkte des täglichen Bedarfs ist Showrooming irrelevant! Niemand informiert sich im Laden über einen Sack Bananen, um ihn dann später im Internet zu bestellen. Digital Natives Kundenverhalten im Einzelhandel Kaufverhalten in verschiedenen Altersgruppen   Shownotes Geistige Brandstiftung live bei der Vertriebsoffensive erleben: Schicke eine E-Mail mit deinem Wunschtermin und dem Stichwort "Podcast" an info@bestseller-verlag.com und erhalte dein Ticket für nur 99 Euro statt 699 Euro.     Bitte entschuldige den Ton. Das Studio wurde gerade umgebaut und ich habe mich in den großen Konferenzraum zurückgezogen.   Meine Bitte: Wenn dir diese Folge gefallen hat, hinterlasse mir bitte eine 5-Sterne-Bewertung, ein Feedback auf iTunes und abonniere diesen Podcast. Zeitinvestition: Maximal ein bis zwei Minuten. Dadurch hilfst du uns den Podcast immer weiter zu verbessern und dir die Inhalte zu liefern, die du dir wünschst. Herzlichen Dank an der Stelle! Hinterlasse eine Bewertung und eine Rezension! Fette Beute! Newsletter abonnierenGratis-HörbuchDirk live erleben

It wasn't too long ago that people thought Showrooming was going to kill bricks and mortar stores. For those that don't know, "Showrooming is when a shopper visits a store to check out a product but then purchases the product online from home. This occurs because, while many people still prefer seeing and touching the merchandise they buy, many items are available at lower prices through online vendors. As such, local stores essentially become showrooms for online shoppers." Webrooming, on the other hand, is when consumers research products online before going to the store for a final evaluation and purchase." The waters were further muddied recently when online store Amazon announced they were moving into the grocery market and physical store Walmart announced they were increasing their online presence. How can we make sense of this e-commerce battlefield? So I turned to Tom Caporaso, who is the CEO of Clarus Commerce, an e-commerce solutions provider which owns FreeShipping.com, Tom is not only an expert in e-commerce but is also particularly sought for his knowledge on consumer loyalty, subscription services, and loyalty solutions. Tom's expert commentary has been shared by Fox Business, Refinery29, CNNMoney, CNET, Business Insider, Inc. Magazine, and more. So allow me to beam your ears stateside to join Tom and discuss Amazon's plans and how commerce is now affecting both our online and offline worlds. Guest Info https://www.linkedin.com/in/tomcaporaso http://www.claruscommerce.com    

Assistant Professor Lin Mei

Omni-Channel shopping is a key word in the fashion and retailing industries, meaning that consumers no longer use a single channel to shop. Rather, consumers are likely to open a web browser to look at an item, visit a store to see it in person, and then may end up purchasing that same item on their mobile phones. Therefore, brands and retailers are increasingly investing in digital strategies in order to create touch points with consumers along their buying process. Two trends that have emerged from omni-channel shopping are showrooming and webrooming. Webrooming refers to the research of products online and then buying that product in the store, while showrooming refers to the research of products in the store and the purchase of those products online. One tactic that the fashion industry is adopting is the opening of showroom stores, which are small selling spaces with limited product selection where consumers can examine products before purchasing online.

Omnichannel shopping, a term used to describe consumers shopping between a number of different devices and channels, is impacting shopping trends in a number of ways. According to Euromonitor's survey results, many consumers are comfortable with completing all steps of the shopping process online, without ever seeing the product in person. One area where consumers are likely to blur the lines between physical and online retailers, however, is in showrooming. Showrooming occurs when a consumer visits a store to see and test a product and then purchases the product online. This presents a problem to brick and mortar stores who are losing out on sales to digital retailers.  

This is part two of our Branding Strategy series. In part one we talked with Dustin Stout and learned about Design, graphics, and conveying a consistent message across multiple networks. This week, Dan Crask, co-owner of Brand Shepherd, stopped by the On Track Tips studio to talk about his favorite topic: Cross platform branding and how to maintain a consistent message at every consumer touch … Branding Strategy, Omni-channel Marketing, and Showrooming – Dan Crask Read More » The post Branding Strategy, Omni-channel Marketing, and Showrooming – Dan Crask appeared first on On Track Tips - Get on Track, Stay on Track | one expert at a time.

Remember Christmas 2013 and all the hoopla and media attention showrooming was getting? Here we are a year later and I really haven't heard that term in the media this time around. That begs the question: Is showrooming still a thing? The Harris Poll has the answer and Chuck highlights the results from a recent report on the impact of mobile on consumer purchasing habits. According to this study there is something far more impactful than showrooming. Watch to find out what that is.

We are turning a corner in the rocky relationship between retail and mobile.    At first there was disdain as retailers looked at mobile as the web's ugly little child. Not worth the effort to invest in, not worthy of the brand stamp, not a threat. Just. Simply. Not.   Then the fear and confusion arose as upstarts and digital-only retailers promptly handed traditional retail a world of pain and discomfort. Showrooming emerged as a term at the expense of those that ignored the threat so prominently displayed by early mobile adopters.   Now, a somewhat calmer world where retailers, scared, scarred and clinging to life from the first three rounds of this fight, are slowly understanding what the mobile world means to their business (incidentally, for those that don't know, it means pretty much everything).   A large part of this transformation is as a result of the emergence of real-life-to-digital connectors with the mobile phone being (for now) the center. One such company is Canadian-based ZapTap who are focused on deepening the relationship with customers and driving more sales while they are in the store.   Founder Yan Simard has been waiting for almost a decade for the technology to emerge to allow him to build ZapTap. In this episode you will see the depth of knowledge he has as his company helps the struggling retailer to make the right mobile decisions. You will also get a glimpse into the complexity mobile has brought to retail but with that complexity comes incredible (and I mean INCREDIBLE) opportunity.   Full show notes can be found here: http://untether.tv/2014/ep-509-how-mobile-will-help-retailers-combat-showrooming-with-yan-simard-of-zaptap/

Research shows that shoppers still go to physical stores despite all the mobile commerce hype. The interesting (and common sense) thing about shoppers these days is that they do most of their product research prior to stepping foot in the store. This is called "webrooming" and may even be a bigger threat to retailers than showrooming. Why? Well, to showroom is to be in the store where a decision may be influenced. To webroom means to be invisible to the store and at the mercy of price and availability. A recent study by marketing firm Interactions showcases this trend and Chuck highlights it for you in 2 minutes here.

A new study by Gallup suggests that the vast majority of consumers spend their hard-earned money inside of stores. Not on the web, not on the mobile web and certainly not from a mobile app. In fact, close to 60% of consumers aren't being impacted by mobile at all and 22% of consumers are actually being driven into the store from mobile. The downside? 19% are shopping less. Is showrooming's short existence over? Have retailers adapted to the mobile-first world? This episode highlights it all for you.

ecommerce-vision.de Podcast #3 - Top Online-Shop, Showrooming, Popup Stores by Thomas Ottersbach - Online-Marketing Experte

Låt oss stolt presentera den första sändningen av Markets podcast. Birgitta Linder och David Jansson bjuder in sina kollegor från Market och Icanyheter till studion för att diskutera aktualiteter inom detaljhandeln. I premiäravsnittet: Showrooming – ett hot mot fysiska butiker? Kris i modehandeln? Hårt drabbat av konkurser Vad händer egentligen på Media Markt?   Gäster: Thomas Ohlén, Mikael Lundström och Kalle Östgren

On the show today: YFind is acquired by Ruckus Wireless; Weston Expressions launches Linkett to connect smartphones with dumb screens; Cineplex expands their out of home reach by acquiring EK3 Technologies; Timehop raises $3million; Imersia brings Epic to life in New Zealand; Garmin brings HUD to the dashboard; AudioVox partners with AT&T for on-board auto diagnostics. Plus a Mobile Minute with Chuck Martin, our resource of the week on Showrooming and special guest Tyler Bell of Factual.   Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show. Featured Guest: Tyler Bell of Factual (26:00) A Mobile Minute with Chuck Martin: The retail quest for the mobile cookie? (10:08) Mobile fascination of the week: Everlapse (6:30) Top news of the week 1. YFind acquired by Ruckus Wireless (12:40) 2. Weston Expressions launches Linkett (16:00) 3. Cineplex to acquire EK3 Technologies (21:25) 4. Timehop raises $3M (38:40) 5. Imersia + 20thCenturyFox + Westfield Malls (46:53) 6. Garmin’s take on the dashboard HUD (51:55) 7. AudioVox and AT&T automobile on-board diagnostics (57:08) Resource of the week: Showrooming numbers (62:00)

This presentation will describe some of the current challenges in retailing – showrooming, comparative shopping, intelligent agents – and describe how to provide value and gain customer loyalty.

In an audio editorial, Tim asks if the supposed death of bricks 'n mortar stores at the hands of online sales is greatly exaggerated. What do you think?The article mentioned in this episode can be read in full athttp://blog.intuit.com/trends/browsing-fees-a-new-retail-strategy-or-the-end-of-bricks-and-mortar/Design Critique does not accept advertising, but the following merchants deserve honorable mention due to their bricks and mortar customer service:Averill Racing Stuff, Inc. (customer education & advice)Best Buy (in-store warranty service on Logitech & Phillips products)Staples (website easily & accurately displays product stock at particular locations)

Get ready to go on a 'Hell-en Hunt' with this week's Geek Shock as we talk about rats that start with 'N', Nimh's secrets, Calling all Turtles, Showrooming, Enterprise, how piranhas inspired a doom bot, Captain Redford, Dunk & Egg, The Great Horror Campout, Marvel's Angela, space rocks go boom, Zombieland TV and the kids who no longer can fight them.  Get ready for the Pope Lick debut of this week's Geek Shock.

Major companies require innovation to continue to develop, but they unintentionally kill them off. Almost all of the disruptive innovation comes from a newcomer, not from the traditional market leaders. We discuss why that is. We also have three more “Bob's thought for the day”, a terrific customer service example and the effect showrooming is having on retail. In our e-mail segment. We discussed how small retailers can really compete with the big malls and how to reach your multicultural markets. In our interview today we feature Jessica Kizorek , CEO of the company Badass Business Women. This dynamo has authored six books, been profiled on CNN's Young People that Rock, she takes on the most daunting challenges……. and wins.

El Showrooming es la práctica usada por los compradores que consiste en ir a una tienda física a ver y probar un producto y en ese mismo momento a través de nuestro smartphone comparar otros precios online del mismo producto, y realizar la compra en Internet donde encontremos el precio más barato. También puede suceder a la inversa, que hayamos visto un producto por Internet y sepamos ya dónde es más barato pero nos acerquemos a un comercio próximo a poder verlo físicamente antes de realizar la compra online.

El Showrooming es la práctica usada por los compradores que consiste en ir a una tienda física a ver y probar un producto y en ese mismo momento a través de nuestro smartphone comparar otros precios online del mismo producto, y realizar la compra en Internet donde encontremos el precio más barato. También puede suceder a la inversa, que hayamos visto un producto por Internet y sepamos ya dónde es más barato pero nos acerquemos a un comercio próximo a poder verlo físicamente antes de realizar la compra online.

What a week – Microsoft decrees itself a devices and services company, Best Buy is price matching Amazon, and the Raspberry Pi now sports 512MB! We discuss the creeping migration from the “own your software” model to a “software as a service” rate plan, and start to realize that our minds may be changing on [...]

Consumers are practicing a concept called 'showrooming', where they interact with a product in a store, then purchase the same product online - often from a competitor. Lamine Lahouasnia, retailing analyst at Euromonitor, states that showrooming is becoming more of a problem in the advent of smartphones, which give consumers mobile internet access, and thus the ability to research competitor prices without leaving the store. Lahouasnia also explains several methods that retailers are implementing to compete with this practice.