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What does building a legacy of faith look like in the different seasons of life? In this episode, some of our former podcast guests will share their current legacy-building challenges. Scriptures, Show Notes & Links: Scriptures we use in this podcast: 1 Cor. 9:26-27 Ps. 1:1-3 2 Pet. 1:12-15 Jer. 29:11 John 15:4 Show Notes: -Review of the four season of legacy building; their ages and characteristics. -The Challenges: Spring: time for parenting, friends, finding a place/time to serve. Summer: Change in parenting styles from the spring season because of kids' ages--giving them more freedom; job changes and trying to advance careers; finding the time and place to serve; few leadership opportunities for women this age; making time for friends. Fall: Identifying the next step in family and job transition; hard to let go and pass the baton to youngers, hard to connect with younger women and older women—too young for some, too old for some. Changing family status (children leaving, grandchildren arriving) Winter: How to ignite my stored energy to influence youngers; difficulty finding a place to serve; shifting of priorities and health challenges. The biggest challenge is the church's perceived irrelevance of women at this age. Links: Click here to download the Four Seasons of Legacy Building study guide. Click here to check out Jean Fleming's book, Pursue the Intentional Life. Click here to get your copy of Building a Legacy of Faith (book by Chris Syme). You can email Chris at chris@womenfinishingwell.com. The Tree of Seasons:
At some point, we all wrestle with the legacy that we are leaving behind. It offend happens near the point of death, but the legacy we leave is one we develop throughout our whole lives. Chris Syme is an author and cohost of the Women Finishing Well Podcast. She has a meaningful message for us about living a legacy lifestyle starting today. What a great way to kick off a new year!Throughout my conversation with Chris Syme you are going to hear clips from previous guests. For the past year I have been asking each of my guests “What is the impact your parents had on who you have become today?” The answers they gave are SO good and I'm so thrilled to share them with you today.Show NotesSupport the show (https://www.patreon.com/journeyofruth)
More Than a Song - Discovering the Truth of Scripture Hidden in Today's Popular Christian Music
Joseph was faced with a life-altering, gut-wrenching situation, yet he didn't question when God spoke. Rather, Joseph trusted and obeyed. for King & Country inspired me to ponder the details of Joseph in the Christmas account through their song, "The Carol of Joseph (I Believe In You)." Join me as we continue pondering the details of Christ's birth. In this episode, I discuss: Taking a B.I.T.E. out of Scripture - our Bible Interaction Tool Exercises this week are: Repetition Remember, the people described in these accounts are real Make a list Observation Meditation The 30 Day Music Challenge - ACCEPT THE CHALLENGE HERE Searching the Scriptures for what we can learn about Joseph How remembering the people described in the Bible were real helps Scripture come to life Making a list of times Joseph was mentioned or most likely present in documented events Looking back at Episode 149 to explore the genealogy of Christ The first mention of Joseph - Matthew 1:16 Meditating on the emotional turmoil of Joseph during this time My friend Chris Syme's new Bible study coming out - womenfinishingwell.com Considering the contrast of Moses' response to the Lord in Exodus 3 What about you? Are you a "wake up and do what God said" kind of person or a "please pick someone else" kind of person? Additional Resources Lyrics and chords What was a betrothal in biblical times? - GotQuestions.org Article Watch the fantastic Official Picture-Story Lyric Video Playlist - YouTube Weekly Challenge Use repetition, observation, and meditation to learn and consider more about Joseph. Compare and contrast Joseph's recorded responses to the Lord with Moses in Exodus 3. Interact with God's Word and while you do, ask yourself, "Will I be a 'wake up and do what God said' kind of person or a 'please pick someone else' kind of person?"
In this episode Chris and friends recommend Bible studies that you may want to take a look at this fall. Show Notes & Links: (Just click titles for a link to the book) Here's a list of Bible study books Chris and friends are recommending for groups and individuals this fall: 1. Discernment by Henri Nouwen 2. Sermon on the Mount by Jen Wilkin 3. On Bended Knee (study on prayer) by Cricket Keeth 4. The Gentle Answer by Scott Sauls 5. The Belonging Project by Amberly Neese 6. Fervent by Priscilla Shirer 7. Better by Jen Wilkin 8. Women Finishing Well by Chris Syme (with a special offer for groups) Other Links: (Click 'em, they're live) -Join our newsletter mailing list on our website's home page -Our Facebook page - please leave your prayer requests -Email me if you want information on how to schedule a live Zoom with your Bible study group: chris@womenfinishingwell.com -Click here to join our launch team and get a free copy of our next Bible study, The Mary Answer before it's published.
In this episode, co-hosts Chris Syme and Diane Bradley introduce the show, tell their own stories, and talk about how to leave a legacy of faith that lasts for generations. Show Notes & Links: "Legacy is about investing our life into the lives of those God has placed around you. That infusion of purpose inspires generations after you to build their own legacy of faith." -Why this podcast? -How to identify your circle of influence - those you are building a legacy for. -What does it mean to pass on a legacy? Pick up your baton! -What kind of legacy do you want to build? Links - click 'em, they're live! -Leave a comment and let us know what you think! Link to the podcast episode on the Women Finishing Well website. -A link to the podcast you can share with your friends: https://womenfinishingwell.com/episode1 -Link to the next episode - there are four available at launch!
This episode is the third of a three-part super series on how to become a BookBub ads expert with David Gaughran. If you haven't listened to episodes one and two, we recommend you start there. Here's the link to the first show in the series: https://cksyme.com/episode120 ******************************* In this episode Chris and expert guest David Gaughran talk about how to bid for success with BookBub ads. There may be a tiny bit of math involved, but keep calm and carry on. Show Notes & Links: -Why using CPM (cost-per-thousand impressions) bidding can be foreboding. -The reasons why CPM bidding is better than CPC bidding (cost-per-click) on BookBub ads. -If you haven't optimized your ads through testing and your ad is bad, CPM might be a risk. -When should you use BookBub ads? -Is there a difference in effectiveness for authors on KDP-only or wide? -Why your success rate goes up when you test. -When BookBub ads are good for free books and when they are not -Be sure and listen for David's smarty pants tip to rule them all at the end of the show. Links (click 'em, they're live) -Get David's new book, BookBub Ads Expert here -David Gaughran website and blog -Becca Syme's new Quitcast Show; what to quit, what to keep, and what to question. Chris Syme's Facebook page
In this week’s show, we discuss the importance of your author platform, with some specific advice on getting the most from an author platform without adding too much stress to your life. We also mention the advice and books by Steve’s friend Chris Syme, and her book, Sell More Books with Less Social Media. Thanks […] The post TSS154: Quick Tips On Building Your Author Platform appeared first on The Taylor Stevens Show.
This week's show is all about Crisis Management, which is NOT, as you might expect, just managing a crisis when you're in the middle of one. What it can and should be is a process of training yourself to recognize and to deal with potential threats quickly and without allowing your emotions to become involved. Our guest is a longtime favorite of the show, author, speaker and teacher, Chris Syme. Many of us know Chris as an author marketing expert, but her early training was in Crisis Management. The post TAB139: How to Keep a Problem from Becoming a Crisis – With Chris Syme appeared first on .
In this episode of the podcast, Becca interviews co-host Chris Syme about her extensive background in crisis management and what authors need to know about handling negative events. Show Notes & Links: -Chris shares her experience in crisis management and why knowing how to handle a crisis is important. -What you can do to help prevent a crisis. -Why an engaged social media following is an important asset in a crisis. -Your best crisis prevention: a good reputation. -Why it's important to understand the threat level of a crisis before taking an action. -Examples of levels one, two, and three crises. - Why some "crises" just need to be ignored. Links - click 'em, they're live The preorder link for Chris' new book, Crisis Management For Authors (Amazon & Kindle Unlimited)
In this episode Chris interviews copywriting expert and author Bryan Cohen on how to fix the most common mistakes authors make writing their book descriptions and ads. Show Notes & Links: -Why writing a book description is more like poetry than prose. -Waste not, want not. Why every word is important. -The 4 elements of a successful book description. -The most common mistakes authors make when writing book descriptions & how to fix. -Why a plot summary is not just a retelling of the book. -Less is more. Why too many details can turn your buyer off. -Where does this stuff go: NY Times or USA Today bestselling author status, info about a series. -Why you need a call-to-action or selling paragraph. Do you want to leave 20% of your book sales behind? -How comparisons can increase your sales and how Bryan does it. -Why effective online ads require research and testing. Not for the newbie or faint-hearted. -Quote of the show: "Publishing is something you cannot do for a dollar." -Don't miss Bryan's smarty pants tip at the end--it's gold. Links: Click 'em, they're live Bryan's website here Bryan's copywriting book, How to Write a Sizzling Synopsis Bryan's online courses on Teachable Bryan's Amazon Author page The Sell More Books Show RWA Conference - Denver Book of the Month: Sell More Books With Less Marketing by Chris Syme. Spend less time marketing and more time writing.
I've been talking about why your audience isn't growing and want to tackle how to get more readers and sell more books. I have a great interview with Chris Syme of the award-winning CK Syme media group and author of Sell More Books with Less Social Media. Many authors struggle with promotion the same way that bloggers do. Content creation is awesome! But promotion...not so much. I think sometimes we need to reframe the conversation. Think back to when you were young and fell in love with your first books. Did you ever wish you could write to your favorite author? I did! But...back then there was no internet. No website for authors. Just the publishers' address on that boring page no one reads in the front of the book. Now? If you want to reach your favorite author, you might be able to get a response in under an hour on Twitter. Yes, social media means we have to do some promotional work. But what if instead of thinking of this as WORK, we thought of it as connecting with our readers. Directly. THAT'S SO COOL! But it still isn't always easy. So I talked with Chris Syme to get some tips on using social media and I have some great tips for you to find more readers! (You can also check out episode 89 of the podcast, where Chris and I talk marketing strategies!) HOW TO GET MORE READERS AS A NEW AUTHOR Know Your First Book Is a Learning Experience Your first book will likely NOT be your best. You should treat it as a learning experience. Learn from reviews and listen to beta readers if you have them. That doesn't mean you shouldn't work to make it great, but realize you will learn more from failures. Don't Start Copying Tactics with No WHY Many authors start using tactics that other authors use...without focusing on NEW authors. You can't just copy a case study that a successful author shared and expect to have success. Start with the Basic Platform that Succeeds You need an author website, an email list, and Facebook. Data tells you that these three things WORK. You can branch out to Instagram and Tumblr or wherever you love to hang out, but start with the places that bring you ROI- a return on your investment. The Best Marketing Strategy Is Writing the Next Book Don't stop writing. Your marketing should NOT be the focus, no matter what level you're at! But when you start especially, don't freak out when your books don't sell and you struggle to find readers. Just keep writing. Build an Author Network Stay connected to other authors, both at the same level you are and a few steps ahead. You should connect to those in your genre and some trustworthy groups. Do be careful-- not everyone knows what they're talking about in Facebook groups. Find Great Beta Readers You want to find beta readers who aren't your friends, because you want someone to tell you the truth. Sometimes people in your genre will read a piece to tell you if you're on the right track. You could also hire a developmental editor. HOW TO GET MORE READERS WITH SOCIAL MEDIA Know Your Goals You want to engage fans, moving them from readers to raving fans. In order to do both of these in the same place, you need to have a platform that encourages BOTH engagement and promo. [tweetthis]"You don't win the right to sell to people without engaging first." @cksyme[/tweetthis] You Don't Need to Be On all Platforms- Just the Ones Your People Are On 80% of online adults 13 years old and older are on Facebook. The end. This is still the biggest platform out there. Instagram is the second, and it's owned by Facebook. You don't have to work as hard to engage people there. Know the Platforms That Sell There is a funnel when it comes to sales. Discovery is where people find you. Awareness is where they begin to engage with you and getting more loyalty. Sales is the bottom of the funnel. Facebook and Youtube are at the top when it comes to sales effectiveness and discovery. YouTube isn't always the best for authors, which leaves Facebook as the most effective according to data. Go with Engagement Check what is working with Facebook Insights. Sort your posts by engagement. See what people are engaging with and then find a way to do more of that while being more of your authentic self. PRO TIP- If you love Instagram, but know more sales are made on Facebook, consider how you can make Facebook into your Instagram by engaging around visuals. It's a mental switch, but think creatively how you can apply what you like about one platform and put it into the platform with the data behind it. The mistake that we often make is that we think that we like a platform, so we need to be there. Go with data FIRST and then find a way to replicate that other platform on the one that DATA says to use. Ultimately, you don't want to be someone else on social media. You want to be YOU. Find a way to connect where you can be your authentic self. For more insights from Chris, check out her books and her course on setting up your Facebook page (which is really fantastic!): 10 Tips to Sell More Books on Social Media (podcast episode) How to Set Up a Facebook Page That Sells More Books ( a great course I've taken!) Sell More Books with Less Social Media The Newbies Guide to Sell More Books with Less Marketing Or just connect through her blog at CK Syme Media Group!
In this episode, Chris and Becca visit with author Chris Fox about his new book, Relaunch Your Novel and how to make your backlist profitable. Show Notes: - The first step in deciding whether to relaunch a book is assessment. Why it makes you squirm. -Why your book's genre is important in the relaunch process -Why Chris uses a "no holds barred" approach when assessing his own books. -The five types of relaunches -What if I just want to give my book a makeover (cover, blurb, category check, etc)? -Why a Product Family Map will help prioritize which of your books is worth a relaunch. Links: Connect with Chris Fox here: http://www.chrisfoxwrites.com/ -Link to Chris Fox's new book, Relaunch Your Novel -Link to Chris' Product Family Map video on YouTube Also look for the video called The Power of Your Backlist. -Link to Chris Syme's new book The Newbies Guide To Sell More Books With Less Marketing
It's easy to get lost in the world of book marketing. In this episode, Chris Syme helps us to keep it simple, focusing on what really matters, which is following the marketing plan that is right for you. The post TAB118: The Essentials for Marketing Your Books, with Chris Syme appeared first on .
Author marketing expert, Chris Syme shares her favorite social media platforms for promoting and selling books, the critical importance of your Facebook author page and her four-step strategy for getting more engagement and book sales from the time you invest on social media. The post TAB094: Four Step Strategy for Selling More in Less Time on Social Media appeared first on .
Join host Chris Syme as she visits with longtime Amazon expert Penny Sansevieri about the latest on fake reviews, keywords, Amazon's new Vine paid promotion program for books, how to reach out to Amazon for help, and the Goodreads/Amazon partnership and where that might be going. Chris and Penny talk about the importance of reviews and Penny gives her smarty pants tip on Amazon Author Pages and why authors should be actively maintaining a presence there. Show Notes: -Link to the Author Marketing Expert blog: http://www.amarketingexpert.com/ -Click here to get Penny's latest book, Red-Hot Internet Publicity Penny has graciously offered a $100 discount on her most popular Amazon services to all the Smarty Pants listeners. Find out more about her popular Amazon Optimization Video Tutorials Membership and the Amazon Optimization Program where Penny's team does the work for you. The links are below and you'll get the $100 discount by using the promo code SAVE100 when you order. Links: Tutorial membership: http://www.amarketingexpert.com/amazon-optimization-registration/ Optimization program: www.sellmorebooksonamazon.com
Chris Syme joins us to discuss Social Media Marketing on this episode of The Author Biz. What role does social media play in your author business? Is it a way to connect with friends, readers, family, and friends? Is it a marketing platform? Is it an outpost that you use to draw readers to your website? […] The post TAB077: Putting the SMART into Social Media Marketing appeared first on .
Welcome to the Smarty Pants Book Marketing Podcast with your hosts award-winning marketer Chris Syme and her lovely bestselling indie author daughter Becca Syme. If you're an author who is challenged by all the book marketing options out there, then this is your podcast. In This Episode... In the first episode of the show you'll meet the co-hosts, hear their stories, and find out what The Smarty Pants Book Marketing Podcast can do for you. Here's a look at the show notes: -Meet Chris and Becca and hear their stories -Find out what it means to be a smarty pants marketer...and why you want to be one! -Find out what's coming in the next weeks--hear the awesome the list of experts coming to help you tackle your marketing challenges. -Learn the details of the big June Kickoff Contest and how you can win a free ticket to Chris' most popular online course or a host of other weekly prizes just for using the hashtag #SmartyPantsPodcast on Twitter or Facebook to help Chris and Becca promote the podcast in June. -Connect with Chris and Becca on social media. Click each one for a link: SMART Marketing for Authors Facebook group Becca on Twitter: @beck_a_tron Becca's Facebook page Chris on Twitter: @cksyme Chris' Facebook page Podcast Headquarters and June Kickoff Contest Info About The Podcast... Chris Syme is the owner of the award-winning CKSyme Media group and has been working in marketing and communications for over 20 years. She has authored three books on social media including her latest SMART Social Media For Authors and writes a popular blog at cksyme.com. Becca Syme is a USA Today bestselling author and you can visit her website at rlsyme.com In this podcast, Chris and Becca will give you practical and actionable tips on how to market your own books including email list building on a budget, how to conquer Facebook ads without breaking the bank, optimizing your book's sales page on Amazon and so much more. If it has to do with social media and marketing your books, they'll cover it here. In addition, you'll hear from smarty pants experts who specialize in helping authors navigate the indie marketing process, and indie authors who have found a path to success using smarty pants strategies. Please leave a review on iTunes and Stitcher and don't forget to subscribe to the podcast there as well.
Welcome to episode #015 of The Crisis Intelligence Podcast, with Melissa Agnes and Chris Syme The fact is that monitoring social media and the search engines needs to be a part of your corporate culture. It needs to be second nature and integrated into your daily (and nightly) activity. But what differs between everyday monitoring [...] The post TCIP #015 – Social Media Monitoring in a Crisis with Chris Syme appeared first on The Crisis Intelligence Podcast.
The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
Chris Syme specializes in social media for athletic departments. Social media is The Wild West in sports, however, a lot of athletic directors don't fully grasp what to do with it, and hire Syme to help navigate a direction that works for the overall university brand. Syme talks about some of the challenges that come with building a social media brand, what differing platforms to follow, and what works for individuals as well as department-wide initatives. Syme also discusses the challenges facing sports information colleagues, as well as the importance of COSIDA joining NACDA, as well as some of the issues that have been raised regarding SID health and whether or not SIDs are shut out of attending COSIDA now that it has merged with the other conferences such as NACDA and NACMA. Twitter: @CKSyme