Podcasts about book description

There's nothing more discouraging than pouring your heart into a book… only to watch sales stall or never take off at all. But before you assume your book is the problem, let's take a closer look. Because chances are, it's not your writing. It's your marketing.In this episode, Marcus and I walk you through a 5-step Book Sales Audit to help you pinpoint exactly where things may be going wrong. You'll learn what to look for, what to tweak, and how to breathe new life into your sales.Whether your sales have stalled or you just want to make sure you're set up for long-term success, this episode will give you clear, actionable strategies to move forward with confidence.Evaluate your low sales with the Five-step Book Sales AuditStep 1: Cover CheckIs your cover genre-appropriate and professional? If it doesn't look like a bestseller, people won't buy.Step 2: Book Description & HookDoes your blurb sell the story, or is it just a summary? Strong copywriting increases conversions.Step 3: Pricing StrategyAre you priced competitively? Sometimes a simple pricing tweak can make a huge difference.Step 4: Audience TargetingDo you know who your ideal reader is? What they are looking for? What they respond to?Step 5: Visibility & DiscoverabilityAre your keywords, categories, and descriptions optimized for searchability?Other Things to Keep In MindSales fluctuate and that's perfectly normal. If your sales go down a bit, it's a great time to reassess and make some changes or adjustments.How often are you posting or promoting? Staying at the front of your readers mind is key. Check to see when you last talked about your book on social media, with your newsletter, in your marketing. Stick with it and give it time. Marketing your book is a long game. It's not something that happens overnight. Stick with it and have a long term vision - don't just focus around the release date.

In this episode, Lauren attempts to convince Matt (and the listeners) of the power of a well-written book description. Listen in to learn how to craft a compelling book description that will help you hook new readers.Have a question about self-publishing, selling direct, Lulu, or any of the weird tangents Matt & Lauren like to meander through? Email us at podcast@lulu.com to submit your question for our upcoming AMA episode!Dive Deeper

Our podcast title is “How To Write a Book Description That Gets Readers Tingling All Over” and that just sounds naughty, doesn't it? And it is a little naughty because this, my friends, is about selling a book, your book, and that requires being a little bit sexy. Sexy is something I, Carrie, am very very bad at. Let's start by thinking about it this way: A book description is an adverstisement for your book. Writing a bad ad for your book doesn't make you a sucky novelist. It just makes you unskilled at that. And that's okay. You've been learning character development and plotting and novel structure and pacing. It's okay to not know this part of the book world too. Yet. Here are the things you need to know about how to write a book description MAKE IT BETWEEN 150 AND 250 WORDS You want it to not be as long as the book. Or even as long as a novella. Or even as long as this post. Any longer? People apparently stop paying attention. FOCUS ON THE BARE PLOT MINIMUM AND THE HERO/PROTAGONIST Show us how the main character's decision has set them toward the adventure of the book. MAKE IT IN THE THIRD PERSON The third person is when you talk about other people and don't use the “I.” So, Carrie Jones and Shaun Farrar decided to adopt a hamster, little did they know, it was a zombie. Not We adopted a zombie hamster. DO NOT BE CHEESY You don't want to go all fancy-pants on the book description. Stay away from adverbs and adjectives and a zillion clauses. Simple wins. So, don't write: In the adorable town of Bar Harbor, Maine where tourist avidly romp in the summer and locals stoically manage the hard winters beneath the mini mountains and rocky coast, two hard-working podcasters tried to adopt a small rodent. HOOK THEM IN Book hooks happen in the first pages of the story, but they also need to happen in story descriptions. A good way to do this is to show how your hero is unlikely to achieve their goal on their adventure. Absolutely clueless podcasters Carrie Jones and Shaun Farrar decided to adopt a hamster, hopelessly hoping for something easy to love. Little did they know that Hammy the Hamster was a zombie. MAKE YOUR WORD CHOICE COUNT AND WORK FOR THE BOOK If you use one or two words that are emotional and full of power, you can impact the reader and make them want your book. Our book looks like some quirky fantasy, right? We know that from the plot. If it was a mystery, we might use a word like MURDER> Two podcasters. One zombie hamster. And a little Maine town about to host a million tourists. Carrie Jones and Shaun Farrar weren't expecting that the hamster they'd adopted to help their podcast ratings would end up a zombie. Or that it would threaten all the tourists heading in to celebrate Acadia National Park's bicentennial. Now, these clueless podcasters, looking for a way out of their podunk town have a choice: find a way to get people to listen to them and protect both the tourists and Hammy the Hamster or just give up and hunker down with some Doritos (Hammy's favorite) before it's too late. The future of Bar Harbor, Maine—and a million tourists—depend on them. DOG TIP FOR LIFE Hook ‘em and they'll buy your book. In dog world, they'll give you a treat when you hook ‘em. Show them what they need but bring them along, wanting more. PLACE TO SUBMIT These are from Duotrope which has an AMAZING list. You should check it out. 21 Jul 2024 06:59 UTC Macrame Literary Journal (Gold Star Program): Fiction 21 Jul 2024 06:59 UTC Macrame Literary Journal (Gold Star Program): Micro-Fiction 31 Jul 2024 14:29 UTC Witcraft (Gold Star Program): Witcraft Annual Humour Competition (Charges fees.) 31 Jul 2024 22:59 UTC The Passionfruit Review (Gold Star Program): Issue 11 31 Jul 2024 23:59 UTC Sunspot Literary Journal (Gold Star Program): Novella-length fiction, CNF, or graphic novel (Charges fees.) Writing Exercise: This one is just a simple prompt from Writers Connection “The Whispering Forest: A forest speaks to those who listen. What secrets does it share, and what price must you pay for its wisdom?” Random Thought Link https://www.huffpost.com/entry/ap-us-odd-cat-honorary-degree_n_6647b994e4b00e1a0a6c1f51 SHOUT OUT! The music we've clipped and shortened in this podcast is awesome and is made available through the Creative Commons License. Here's a link to that and the artist's website. Who is this artist and what is this song? It's “Summer Spliff” by Broke For Free. WE HAVE EXTRA CONTENT ALL ABOUT LIVING HAPPY OVER HERE! It's pretty awesome. We have a podcast, LOVING THE STRANGE, which we stream biweekly live on Carrie's Facebook and Twitter and YouTube on Fridays. Her Facebook and Twitter handles are all carriejonesbooks or carriejonesbook. But she also has extra cool content focused on writing tips here. Carrie is reading one of her raw poems every once in awhile on CARRIE DOES POEMS. And there you go! Whew! That's a lot! Subscribe

In this solo episode of the Thriving Authors Podcast, I'm excited to share what has helped me write my back cover and my longer book descriptions. I even give an example of the description from my book that came out in December called “Your Book Matters: 52 love notes from my creative heart to yours.” On the surface, writing your book description seems pretty simple…but it is super common to struggle with this task because you need to condense so much into a short space! To write a compelling book description, you need to 1) give the reader a sense of what your book is about; 2) introduce the reader to your own authentic voice and style; 3) sell your book; 4) grab the reader's attention and leave them wanting more! I dive into: The distinction between your book description and your back cover description. Some exercises that are really helpful with taking away the pressure and stress of writing the description of your book. Why I recommend writing your book description before you reach the end of your manuscript. How to grab the reader's attention in your book description. A little trick I use to hone in on how to write to the ideal reader of your book. Check out the back cover description from my new novel BEFORE & AFTER YOU & ME, coming May 7th from @OwlHollowPress & now available for pre-order!! #linkinbioEmma blames herself when a freak accident at a pool party leaves Hunter, the town's rising track star and her former boyfriend, paralyzed from the waist down. As she struggles with anxiety, loneliness and regret, she begins to obsessively paint portraits of legs and feet—Hunter's legs and feet—and for the first time receives critical acclaim and notice for her artwork. But what started as therapeutic for Emma ends up deepening her guilt. Does creating meaningful art require retreating inward toward self-expression, or striving outward toward recognition—or can it somehow be both? Searching for one whole, authentic identity, Emma grapples with love, ambition, grief, homecoming, and—ultimately—redemption. --- Support this podcast: https://podcasters.spotify.com/pod/show/dallas-woodburn/support

Lisa is joined by James Sweigert to talk about his book, If You Say So: My Story and How I Changed It To Save My Life.James Sweigert's childhood was challenging, to say the least. The youngest of seven, his family was shattered when his father left just after he was born, and his mother later married another man with five children of his own. James struggled to be seen and stay safe amid the chaos, eventually turning to drugs and alcohol to cope. This self-destructive pattern continued until he changed his story—and his life. Today James is a successful executive producer and director in film and television and coaches many creative executives and celebrities in Hollywood. He has built, run and sold several multi-million dollar, award winning production companies in Hollywood. He writes about a key truth: the way you conceptualize your life—the story you tell yourself—makes it what it is. If you say so.BOOK DESCRIPTION:n If You Say So, James Sweigert, mentor and coach to many celebrities, rockstars, and movie executives, writes about a key truth: the way you conceptualize your life— the story you tell yourself—makes it what it is. If you say so.James Sweigert is a successful film producer and director, with a loving partner, a close community, and an incredible dog. But things weren't always so rosy. Physical abuse, alcoholism, drugs, and even homelessness were once core elements of his story.When he changed his story, he found he could change the outcome. In his first book, he uses a powerful extended metaphor: a steam locomotive. Productivity, fulfillment, and happiness become part of your journey when your train is running properly.In this book, you'll learn how to:Confront the false stories you've been telling yourselfCreate a new storyBecome Happier, Successful and FulfilledGet ready to have your own “Life Cheerleader” in James, to help you change your story and transform your life.This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5948889/advertisement

In this solo episode of the Thriving Authors Podcast, I'm excited to share what has helped me write my back cover and my longer book descriptions. I even give an example of the description from my new book coming out this December called “Your Book Matters: 52 love notes from my creative heart to yours.” On the surface, writing your book description seems pretty simple…but it is super common to struggle with this task because you need to condense so much into a short space! To write a compelling book description, you need to 1) give the reader a sense of what your book is about; 2) introduce the reader to your own authentic voice and style; 3) sell your book; 4) grab the reader's attention and leave them wanting more! I dive into: The distinction between your book description and your back cover description. Some exercises that are really helpful with taking away the pressure and stress of writing the description of your book. Why I recommend writing your book description before you reach the end of your manuscript. How to grab the reader's attention in your book description. A little trick I use to hone in on how to write to the ideal reader of your book. Curious to see the full description of my soon-to-be-released book – and the differences between the longer description for the sales page and the shorter description for the back cover? I'm sharing this little behind-the-scenes peek with my book launch team so I invite you to join the launch team here: bit.ly/yourbookmatterslaunchteam

Pre-Record : ( as our guest is in Poland) Wednesday Night, The Outer Realm Welcomes for the first time Aleksander Czeszkiewicz Discussion: His Book ""Deja Vu: Has Everything Already Been?”. Book Description as found on Amazon: Are we the first advanced civilization on Earth? How much time is needed for a sophisticated culture to disappear from the face of the Earth? Were there civilizations in the past that were more or as advanced as our own today? Déjà Vu decodes numerous ancient stories of lost civilizations and shows how they corroborate much of the conventional evidence from geology, physics, archaeology, and other branches of science. We get to see just how the timeframes and locations described by our ancient ancestors fit into the remote epoch near 9,600 years BC, just before the end of the last ice age, a date that Plato himself cited for the destruction of Atlantis. We will also survey the possible antediluvian roots of cultures in places like Egypt, India, and South America, cataloging the traces of a prehistoric global culture that likely surveyed the entire planet before the ancient Greeks and encoded this secret information in their megalithic monuments the world over, most famously on the Giza Plateau. About Our Guest: Aleksander Czeszkiewicz an independent researcher and author from Poland, who is passionate about ancient mysteries, metaphysics, and spirituality. He has read hundreds of books and experienced many mystical experiences, which led to the creation of his own vision of the surrounding reality. He wrote his Book "Deja Vu: Has Everything Already Been?” at the age of 17, and translated it at the age of 19. He has a YouTube channel on which he regularly publishes interesting videos. Contact and Social Media:

Lisa is joined by Dr. Marty Goldstein, DVM, to talk about his book, The Spirit of Animal Healing: An Integrative Medicine Guide to a Higher State of Well-being.BOOK DESCRIPTION  It is chock full of the very latest integrative medical knowledge (which combines conventional therapies with complementary and alternative medicine). Coupled with the vast amount of specialized expertise and learning Dr. Marty has gained from his own practice over the past 45 years, the book takes readers on a journey to the leading edge of integrative veterinary understanding to achieve greater insight into the minds and bodies of their animal companions.However, this book is not simply a new edition of Dr. Marty's first book with some refreshed content. It is a completely new book in which Dr. Marty turns the traditional approach to animal care upside down. The Spirit of Animal Healing provides readers with the most up to-date tools and knowledge they need to keep their dogs and cats healthy and prevent disease from occurring in the first place, instead of just treating their animal companions when they are sick.Topics covered include:*Nutrition and supplements*Integrative remedies and harmful treatments*Cutting edge therapies*The truth about vaccinations*The latest in cancer treatments*The spiritual nature of animals*True, mind-blowing cases from over the years-And much more!

Dive into the first book review of our Well Balanced Reader Challenge for the Month of July. We'll be discussing the timeless classic, "Hinds Feet in High Places" by Hannah Hurnard. With your hosts Mindy Hansen and Zona Garrett from ChristianInfluencerInspired.com where we have Month 1 Well Balanced Reader Challenge in today's blog. Book Description - "Hinds Feet in High Places": In "Hinds Feet in High Places," Hannah Hurnard takes readers on a transformative allegorical journey. The book follows the main character, Much-Afraid, as she embarks on a pilgrimage to the High Places, guided by the loving Shepherd. Through her encounters with various characters and challenges, Much-Afraid learns valuable lessons about faith, trust, and the true nature of love. This captivating tale serves as a source of inspiration, encouragement, and spiritual growth for readers of all ages. We would like to express our gratitude to our sponsors for this episode, Christianbook.com and Amazon Prime Day. Visit linktr.ee/christianinfluencer for a wide range of Christian books, including "Hinds Feet in High Places," and take advantage of special offers and discounts. Don't forget to also check out Amazon Prime Day for amazing deals on books and other products that can enhance your reading experience. Benefits of Becoming a L.I.F.E. Style Influencer Patron: Are you passionate about our podcast and want to take your support to the next level? Consider becoming a L.I.F.E. Style Influencer Patron. As a patron, you'll receive exclusive benefits, including: Mindy's Tabs Template: Get access to Mindy's personal tabs template, a valuable tool for organizing and highlighting key insights in your books. 100 Books for the Well Balanced Reader Vol. 1: Enjoy a curated collection of 100 transformative books for spiritual growth, carefully selected by our team. Exclusive Season Podcast Sticker: Show your support and proudly display our exclusive podcast sticker, available only to our patrons. General Support: By becoming a patron, you provide crucial support for our podcast, allowing us to continue creating quality content and inspiring others. End of Season Livestream: Join our fan call livestream at the end of each season, where you'll have the opportunity to share your feedback and ideas for the podcast. Exclusive Video Episodes: Experience our podcast in a whole new way with exclusive video episodes of this season, featuring screen shares and behind-the-scenes glimpses into our home or studio while filming. Thank you for joining us in this insightful episode of the Christian Influencer Inspired Podcast, where we reviewed "Hinds Feet in High Places" as part of our Well Balanced Reader Challenge. Don't miss out on the powerful lessons and inspiration that this book has to offer. Visit Christianbook.com or take advantage of the amazing deals on Amazon Prime Day to add "Hinds Feet in High Places" to your reading list. To become a L.I.F.E. Style Influencer Patron and unlock exclusive benefits, visit our Patreon page patreon.com/christianinfluencerinspired. Your support as a patron allows us to continue creating content that impacts lives and inspires others on their journey to a L.I.F.E.Style of Influence. [Closing Music] Stay tuned for more exciting episodes as we explore various books and topics that empower and equip you to live a life of purpose and influence. --- Send in a voice message: https://podcasters.spotify.com/pod/show/christianinfluencer/message

15% of BITE ME NOT & ITCH BE GONE until end of JUNE 2023. Go to https://oneearthbodycare.com/A regular listener Ray brought to my attention that Cara's sound was much lower than mine.  I have no idea how that happened.  I put together every show and I must have hit something just before bouncing the file.  Anyway, I evened out the sound and it's a MUST LISTEN.  Cara is phenomenal and so is her book!Lisa is joined by Cara Sue Achterberg who talks with Lisa about her book, "Another Good Dog: Our Family and Fifty Foster Dogs." Cara shares her experience fostering fifty dogs and in this interview you will get to hear about quite a few of them.  In addition Cara's book and this interview touches on mothering older children who don't need you quite as much and the challenges that comes with that. Cara Achterberg is the author of seven books, a creative writing teacher, and a shelter dog advocate. Her memoir, Another Good Dog: One Family and Fifty Foster Dogs was a People magazine ‘people's pick' and featured on the Hallmark Channel's Home & Family Show. Her book, One Hundred Dogs & Counting: One Woman, Ten Thousand Miles, and a Journey Into the Heart of Shelters and Rescues led to Cara cofound Who Will Let the Dogs Out, a nonprofit initiative to raise awareness and resources for shelter dogs. Cara lives in the Shenandoah Valley of Virginia with her husband, three rescue dogs, and a rotating cast of foster dogs and cats. For more information visit CaraWrites.com.BOOK DESCRIPTION:  In 2015, Cara Achterberg's Pennsylvania farm became a haven for Operation Paws for Homes, which rescues dogs from high-kill shelters in the rural south and shuttles them north to foster homes. Nine puppies arrived with less than a day's notice; a heart-worm positive dog; a deeply traumatized stray pup from Iraq; and countless others who just needed a gentle touch and a warm place to sleep. The stories of these remarkable dogs—including an eighty-pound bloodhound who sang arias for the neighbors—and the joy they bring to Cara and her family (along with a few chewed sofa cushions) fill the pages of this touching and inspiring book.When asked how she can possibly say goodbye to that many lovable pups, Cara says, “If I don't give this one away, I can't possibly save another.” Filled with humanity and hope, Another Good Dog will take the reader on a journey of smiles, laughs, and tears—and lead us to wonder how many other good dogs are out there and what we can do to help.

Lisa is joined by Bart Potter, author of Jiffy Body: The 10-Minute System to Avoid Joint and Muscle Pain.  Bart Potter shares his story and the tactics he used to recover from chronic pain. Since 1995 he has truly enjoyed helping clients tune-up their living machinery and become pain-free! He is a nationally known Exercise Therapist, award-winning author and engaging professional speaker.BOOK DESCRIPTION: "The Jiffy Body system is logical and simple to implement. This non workout is easy to follow and super effective. What a great advantage to learn simple tricks and techniques to get your body to feel and function better. "—Patrick Mckeown, author of the bestselling the Oxygen Advantage.Quick tips to:Eliminate and prevent stiffness, swelling and painImprove posture, bone density and balance.Tune-up your knees, back and hips and more.Gain energy and lose weight.Keep playing with friends and family!THE SNIPPET FROM THE MORPHUS EPISODE after Bart's interview is EPISODE #5, MENOPAUSE AND LOW BLOOD PRESSURE.  FINISH LISTENING HERE: https://menopausereimagined.buzzsprout.com/1374700/5697511-episode-5-menopause-and-low-blood-sugar

Dan Hancox joins Alan to discuss his 2013 book The Village Against the World. 10 years on prominent mayor Juan Manuel Sanchez Gordillo will not stand for re-election in 2023's local elections. He is standing down from his post after 44 years of public service. How did the village get here and where is it going? Alan and Dan discuss these questions and more in this episode of the Sobremesa Podcast. Book Description from Verso Books. You can buy it here. One hundred kilometres from Seville lies the small village of Marinaleda, which for the last thirty-five years has been the centre of a tireless struggle to create a living utopia. This unique community drew British author Dan Hancox to Spain, and here for the first time he recounts the fascinating story of villagers who expropriated the land owned by wealthy aristocrats and have, since the 1980s, made it the foundation of a cooperative way of life.Today, Marinaleda is a place where the farms and the processing plants are collectively owned and provide work for everyone who wants it. A mortgage is €15 per month, sport is played in a stadium emblazoned with a huge mural of Che Guevara, and there are monthly 'Red Sundays' when everyone works together to clean up the neighbourhood. Leading this revolution is the village mayor, Juan Manuel Sánchez Gordillo, who in 2012 became a household name in Spain after heading raids on local supermarkets to feed the Andalusian unemployed.As Spain's crisis becomes ever more desperate, Marinaleda also suffers from the international downturn. Can the village retain its utopian vision? Can Sánchez Gordillo hold on to the dream against the depredations of the world beyond his village?

Lisa is joined by Kelly Conaboy, writer and author of The Particulars of Peter: Dance Lessons, DNA Tests, and Other Excuses to Hang Out with My Perfect Dog.Lisa highlights something from every chapter in this hilarious and heartwarming book!  Here is a partial list of the chapters. Listen to the interview to hear them all! What Does My Dog's DNA Say About Him?Is My Dog a Festival Type? Should I Buy my Dog a Bunch of Stuff He Doesn't Need?Should I Spy on my Dog?Should I Sleep In Bed with my Dog?Can I Teach My Dog to Talk? Can Dogs Hunt Ghosts?BOOK DESCRIPTION:"This might be one of the month's, if not the year's, sweetest books — zaniest, too.” ―The Washington Post"A hilarious addition to the dogoir canon.” ―People"Perhaps the greatest love story ever told.” ―Refinery29 "The feel-good book the world needs." —PopSugar From one of the Internet's most original voices, a hilarious journey through the odd corners of obsessive dog ownership and the author's own infatuation with her perfect dog Peter.   The author met Peter in the spring of 2017. He -- calm, puppy-eyed, with the heart of a poet and the soul of, also, a poet -- came to her first as a foster. He was unable to stay with his previously assigned foster for reasons that are none of your business, but which we will tell you were related to frequent urination. The rescue needed someone free of the sort of responsibilities that would force her to regularly leave the house for either work or socializing, and a writer was the natural choice. Thus began a love story for the ages. The Particulars of Peter is a funny exploration of the joy found in loving a dog so much it makes you feel like you're going to combust, and the author's potentially codependent relationship with her own sweet dog, Peter. Readers will follow Peter and his owner to Woofstock, "the largest outdoor festival for dogs in North America," and accompany them to lessons in Canine Freestyle, a sport where dogs perform a routine set to music, creating the illusion that they're dancing with their owners. From learning about Peter's DNA, to seeing if dogs can sense the presence of ghosts, The Particulars of Peter will give readers a smart, entertaining respite from the harsh world of humans into the funny little world of dogs.Readers will accompany this lovable duo through exciting trips, lessons, quiet moments of connection, and probably a failure or two. By fusing memoir and infotainment, The Particulars of Peter promises to refresh the perennially popular dog lit category in a scrumptiously bighearted barnstormer of a book.

In this episode, you'll also hear:What each piece of the Big Three accomplishes5 reasons you need to optimize your book description, keywords, and categoriesA step-by-step look at the optimization processYour next stepBe sure to read all the way to the end for a link to a FREE course on advertising your book on Amazon!In Book Launch Success Secret #2, we discussed one of the most important things you can do when it comes to book launch success: identify and focus on your book's big idea. This concept is what sets your book apart from all the other books in your field, and it helps you have a lasting impact and inspire action among your readers. In particular, you want your readers to spread the word about your book (also known as word-of-mouth marketing). With a solid big idea behind you, you will have people talking about your book, and you'll be well on your way to maximizing your impact, influence, and income. But it's not the only thing you need to ensure your book launch is a success. Next, you need to optimize three things, which we'll refer to as the “Big Three”: your book description, categories, and keywords.Unfortunately, many Christian authors give little thought to the Big Three. They either rush through them or make random choices that are unrelated to the book's message or the target audience. This is a huge mistake!The book description is crucial for setting the tone and hooking potential readers. Categories are essential for guiding potential readers to your book. Keywords are small but powerful words that act as shortcuts, making it easier for your target audience to find your book. 5 Reasons to Optimize the Big ThreeNow you know what the Big Three are, but that's just scratching the surface of what they can do. Here are five big reasons why it's critical that you stop what you're doing and take these three things seriously:Improve your search engine rankings. When potential readers search for books on Amazon or other online retailers, the search engine algorithms use these Big Three elements to determine which books are most relevant to the searcher's query. If your book's description, categories, and keywords are optimized, it's more likely to appear higher in the search results.Increase visibility. Let's be honest — we typically don't browse through every single book that's available. Instead, we use the search function to find books that are relevant to our interests. If a book is well optimized, it appears higher in the search results, which means more people will see the book. Think about it: how often do you keep clicking “Next” until you get to page 10, 15, or 20? There are books listed on those pages, but who has the time or the patience to keep searching that long? So people who appear on the first or second page get way more visibility than those on page 15 and have much better chances of being discovered by their target audience.Boost book sales. When potential readers see your book listed higher in the search results, or appearing as a featured book in a particular category, they're more likely to purchase it. When something shows up high on the search results, we perceive it to be more relevant to our search. But just clicking on the listing from the search results is only the first step. When you optimize your book description with persuasive copy and relevant keywords, readers are more likely to follow through with the entire checkout process instead of abandoning the book in their cart. In other words, you've got to make the case so strong for your book that people will make the decision to buy no matter what.Save time, money and frustration. When you don't take the Big Three seriously, you end up going round and round trying to figure out why more people aren't buying your book. If that continues, and you spend weeks, months, even years without seeing the sales you were hoping and believing for, frustration starts to build. With all that time, you're losing out on opportunities for sales, meaning you're losing money. Even worse, your message is not reaching the people it was intended to reach.Reach your target audience and fulfill your God-given mission. By including relevant keywords that potential readers are searching for, you ensure that your book actually appears in front of the right people when they are looking for it. People are looking for what you have to share, but if they can't find it, they can't buy it! So you've got to make sure it shows up in front of them and show them that it's exactly what they've been looking for.Yes, it takes work to optimize the Big Three. But it's worth it to give your book the best possible chances of accomplishing its purpose. How to Optimize the Big ThreeNow you understand the importance of optimizing your book description, categories, and keywords. But how do you make it happen?CategoriesRemember, the goal is to make things easier for your audience to find the book. Categories are a way of placing your book within certain buckets. So if I'm looking for sci-fi, and I can see that your book is in the sci-fi category, that makes it easy — I don't have to sort through all the books that aren't sci-fi. Choosing categories (and keywords, for that matter) forces you to put yourself in your audience's shoes. That means choosing categories that potential readers are likely to use when searching for a book like yours. One way to get insight into what that might be is to check the categories your competitors' books are listed under. Chances are, there are other books on the same topic as yours, even if the content is different. God has given you a unique message, but your audience doesn't know that yet, so they're going to search for very broad topics. Start with a very broad topic that your book falls into, and look at the books that are ranking really well on Amazon in that topic. What categories are they listed under at checkout? Your book may fit in those categories, too.KeywordsLike with categories, you want to choose keywords that are not only relevant to your book, but that people will actually type into search engines when searching for a book like yours. If you aren't sure what those keywords might be, ask! Get in front of your audience and ask them what terms they would put in a search engine when looking for a book on your topic or trying to solve the problem your book addresses. You can also use a free keyword research tool to find high-traffic keywords to target. There are hundreds of these tools available (just do a quick search for “free Amazon KDP keyword tool”), and they all work similarly. Type in a word or two, and the tool will suggest a list of keyword phrases for you to choose from. If you really want to go the extra mile with keywords, you can study something called “negative keywords.” These are used to exclude terms that are not relevant to your book from appearing in your listing on Amazon. Book DescriptionOnce you've identified your category and keywords, you're ready to optimize your book description. To do this, first make sure the description is rich with those keywords you've already identified. After all, when you include keywords that potential readers are likely to use when searching for your book, your book has a greater chance of showing up in the list of search results. Then make sure your book description is clear, concise, and easy to read. It's a delicate balance: you want to provide enough information for your audience to understand the big idea and concept of your book, but you don't want to bore them or overload them with too much information. If you have a tendency to be a little bit wordy, bounce your book description off a trusted person before you publish it to Amazon. Next, leverage some of the free tools that exist within Amazon and other online retailers to make it easier for your audience to understand what's in your book. Things like bold, italics, and lists break up your text and make it easier to scan. That's important, because the truth is that most of us don't read every single word. You want your key points to catch your audience's attention, because then they'll be more likely to put that book in their cart. Finally, even if you make your description very clear, concise, and rich with keywords, if you just end the description without telling the reader what to do, you will miss out on sales opportunities. Instead, always include a call to action in your description, such as “buy now,” “download today,” or “get your copy today.” Research proves that this makes a huge difference. It's not about being pushy; it's about giving the audience a little nudge in the right direction. Think of it this way: you're encouraging people to step up and make the right decision for themselves. You don't want them to miss out on your God-given message and buy a different book that doesn't give them what they really need, do you? Of course not! So it's your responsibility to encourage them to take action and buy your book so they can get what they need.Don't Forget to Review!Keep in mind that the Big Three are not a set-and-forget thing. Whenever you make changes to your book listing on amazon, be sure to re-optimize these three things as well. Additionally, take time periodically to review your listing and ensure it's still optimized for search engines. And also keep an eye on your rank and reviews so you can see if there are any changes you need to make to improve your Big Three. Free Course: Advertise on AmazonWhat changes will you make to improve your visibility on Amazon, Barnes & Noble, and all the other retailers? Have you taken the time to optimize your book description, categories and keywords? If not, now is the time to do so. For a little extra guidance, check out this FREE course on Udemy about how to properly advertise your book on Amazon. Please note that the course is a little bit dated, but it's still packed with valuable nuggets that will help you advertise your book effectively. Not to mention, it's free of charge! Why not take advantage of this opportunity to learn, since the only investment you have to make is a little bit of time?Remember, the Big Three are important factors that can help you reach potential readers — the readers God has assigned to you. So get to work, and then join us next time for Book Launch Success Secret #4! BIO:My name is Tamara "Coach Tam" Jackson and I am a published author, Facebook© Certified Digital Marketer, host of the Top 100 Publishing Secrets podcast, and founder of The Christian Authors Network (C.A.N.) Facebook© community. I specialize in helping mission-driven authors, coaches, and entrepreneurs increase their exposure, impact, and income through strategic self-publishing and digital media appearances. Just say yes and we will work together to attract a tribe of loyal followers that 1) "get you", 2) love what you do, and 3) are happy to invest in your book, business, cause, or movement. Plus, we will accomplish all of this without fake, salesy, sleazy, or manipulative tactics. Yes you CAN write, publish, and profit in a way that honors God; join the community today at https://christianauthors.net/fbgroup.   GET CONNECTED:Connect with fellow Christian Authors: http://christianauthors.net/fbgroupDownload the Free Christian Author Marketing EBook: https://265point.com/secretsbook1Get Booked as a Guest Speaker for Free: http://christianauthors.netFollow Tam on Facebook: https://www.facebook.com/TamaraJacksonTransformationExpert/Interact with Tam on Instagram: https://www.instagram.com/fitnesstamara265/

Nicki Pappas comes back on the show to talk about her memoir, As Familiar As Family. I experienced abuse as love from a young age. In As Familiar as Family, I explore and examine the ways in which I was groomed for unhealthy relationships and toxic religion.Book Description by Nicki Pappas I experienced abuse as love from a young age. In As Familiar as Family, I explore and examine the ways in which I was groomed for unhealthy relationships and toxic religion. This book chronicles my journey to find my voice — and a way out — which began once I understood how the spiritual abuse, power dynamics, narcissism, and emotional detachment in the church were as familiar as family. By sharing my story, I hope to empower others to leave anything toxic in their own lives.Buy Book HereCONNECT WITH NICKI Instagram (https://instagram.com/broadeningthenarrative?igshid=YmMyMTA2M2Y=) Blog (http://broadeningthenarrative.blogspot.com/2018/01/why-should-we-broaden-narrative.html?m=1) Tik Tok (https://vm.tiktok.com/ZTdVcBhBF/)Linktree (https://linktr.ee/broadeningthenarrative) Connect with Andrew Pledger Linktree: https://www.liinks.co/4ndrewpledger Hosted on Acast. See acast.com/privacy for more information.

Amazon KDP 10 Book Description Restrictions In this video, I will discuss 10 Amazon KDP books descriptions restrictions that KDP does not want you to use. I will give you examples of what a business owner may ask you to add to their description that may get your account terminated. Show Notes// User Guides Amazon KDP Help Center Kindle Publishing Guidelines The more you give, the more you receive. Let's all grow together! Tammie Chrin Founder KDP with a Twist KDP 4 B2B Co-Founder Book Hackers Club https://tammiechrin.com https://linktr.ee/Tchrin How to make a $1,000 a month https://tammiechrin.com/how-to-make-1-000-a-month Are you ready to get your KDP 4 B2B business started? Ready to accelerate your KDP 4 B2B Business? Sneak Peek at KDP 4 B2B course https://bit.ly/38TrLYv Are you new to KDP? Start here: Aududu: Quick Start to KDP Publishing Course https://kdp4b2b--aududu.thrivecart.com/quick-kdp-start-course/ Aududu Book Creator tool https://kdp4b2b--aududu.thrivecart.com/yearly-pro-membership/ Aududu 5 books in 5 Days course (This is a fun way to try out this very fantastic book creation tool) https://kdp4b2b--aududu.thrivecart.com/5-books-in-5-https://partner.canva.com/c/3108088/647168/10068days-challenge/ Earnings & Affiliate disclaimer Links https://tammiechrin.com/affiliate-disclaimer https://tammiechrin.com/earnings-disclaimer EARNINGS DISCLAIMER: This video is for educational purposes only. There is no guarantee that you will earn money using the techniques and ideas in this video. Your success in obtaining the results claimed in this video will require commitment and hard work. You must agree not to rely upon any information contained in this video. RTC Global LLC, KDP 4 B2B & Tammie & Rob Chrin hold no responsibility. This is at your own will and risk. DISCLAIMER: This video and description may contain affiliate links, which means that if you click on one of the product links, I'll receive a small commission at no extra cost to yourself. This helps support the channel and allows me to continue to make videos for you. Thank you so much for your support! --- Send in a voice message: https://anchor.fm/kdp-with-a-twist/message Support this podcast: https://anchor.fm/kdp-with-a-twist/support

Are you an author looking for new ways to get the word out about your books? Or are you a reader wondering how authors go about marketing new releases? Well, look no further! Podcast co-hosts Tess Thompson, a USA Today Bestselling Author, and Karen McQuestion, an Amazon Charts Bestselling Author, have picked up a plethora of marketing tips and tricks over the years. Other authors have been instrumental in helping them along the way, so they've done this episode to pay it forward.They hope you find it informative and entertaining.  Kindlepreneur Dave Chessen: https://kindlepreneur.com/Kindlepreneur Book Description GeneratorBKlink--to check book categories: https://bit.ly/3xCf64BMarketing guru David Gaughran: https://davidgaughran.com/Method for Writing a Book Description: https://www.karenmcquestion.com/for-writersBookBrush: https://bookbrush.com/BookFunnel: https://bookfunnel.com/BookBub: https://www.bookbub.com/launchAuthor Promotion: On Top of That Marketing  https://www.ontopofthatmarketing.com/Goodreads GiveawaysInkers ConKing Sumo (Giveaway hosting site): https://kingsumo.comA+ ContentBook: Write that Novel!  by Karen McQuestion

Mr. Nate Books launches the sixth podcast episode! Make sure to subscribe to your favorite podcast platform (list below)! The episode features and explains #13 Mr. Nate Book - Children's collection called A Mouse in the House on Easter Day: The Resurrection Rhyme of the Greatest Sunday. The episode explains the idea, purpose, and use of the book. Future podcast episodes will include more books on Children's Life and Behavior and the Elijah's Journey Children's Storybook Series. --- A Mouse in the House on Easter Day Children's Book takes kids on a journey to learn the reason for Resurrection Sunday -- what some have called Easter. -a NEW way to do Easter -FREE AUDIOBOOK -- bonus (see details below). -GREAT illustrated book for preparing kids and families for Easter! -Bring all ages TOGETHER. -The LITTLES (2-6 year) enjoy the mouse (on each page) and elephants. -The OLDER (7-12) poetically learn the history and story of Jesus. Welcome to Mr. Nate Books! Mr. Nate Books is a children's and education book collection that brings a world of all ages together with illustration, imagination, and instruction - reading the world differently! A Mouse in the House on Easter Day Children's Book is the 13th children's book launched in the independent children's book collection during the 2022 -- Children's Books on Life and Behavior series. BOOK DESCRIPTION (back cover): Take kids on a journey to learn the reason for Resurrection Sunday -- what some have called Easter. Follow the smallest of creatures through the crowd of elephants from outside and inside a church service. Uniquely learn with a rhyme that captures biblical truths for their lifetime. Help children learn certainty and courage to follow Jesus in a world of rejection. Highlight the annual holiday with humanity's greatest hero. Deepen their understanding of life, history, Christianity, and the Bible. Guide them to learn that their faith in Jesus matters to the world and how God fulfills his mission to lovingly save sinners. FREE AUDIOBOOK - Bonus: Available for download from the Mr. Nate Books website. HOW TO USE THE BOOK: 1. Pages: 52 2. Series number: 13 3. Series type: Children's Books on Life and Behavior 4. Series category: Parenting 5. Series genre: Fiction 6. Children reading ages: Average age 6-8 years 7. Children reading grade level: Average 1st-2nd grade 8. Children illustration ages: Average 2-12 years 9. Reading crowd: Children to adult 10. Reading length: Average 15-30 minutes (with dynamic expression and pauses) 11. Reading style: Illustrated narration. 12. Story tellers: Adults (parents, guardians, grandparents, teachers, pastors) 13. Historical setting: 1st century 14. Purpose: Easter, Resurrection, Passover, the Bible, Jesus, the Gospel, Christianity, God 15. Contextual Use: Family, home, school, church, neighborhoods, outreach, kid's club, plays, teaching 16. Story time suggestion: Church, classroom, naptime, bedtime, story time 17. Holiday/annual event: Passover, Easter, Resurrection --- Support this podcast: https://anchor.fm/mrnatebooks/support

 Conchita SarnoffExecutive Director ofAlliance to Rescue Victims of Trafficking.Senior Fellow. at Georgetown UnivercityContact Info: CSarnoff@atrvt.org Book Link:TrafficKing: The Jeffrey Epstein Case https://smile.amazon.com/dp/B084WQFRT5/ref=cm_sw_r_apan_ZNEFBAF27V8BT3HVBTDV Book Description:Advocate and abolitionist Conchita Sarnoff risked her life to tell the truth about a Wall Street billionaire hedge fund manager who is now a level-3 registered sex offender. TrafficKing uncovers a child sex trafficking case of epic proportions and the longest-running human trafficking case in US legal history - more poignant than the Lewinsky case, Watergate scandal, and Profumo affair combined. Eleven years after the registered level-3 sex offender was arrested, four cases associated with his 2005 criminal investigation remain open. The pedophile was not prosecuted under The Trafficking Victims Protection Act (TVPA), a law enacted in Florida in 2000. In this gripping exposé, Sarnoff finds out why.  TrafficKing is a true story exposing the dark side of the human condition: avarice, lust, power, and influence peddling at the highest levels of government.

Mr. Nate Books launches the sixth podcast episode! Make sure to subscribe to your favorite podcast platform (list below)! The episode features and explains #11 Mr. Nate Book - Children's collection called A Pigsty, Oh My! Children's: How kids clean their room. The episode explains the idea, purpose, and use of the book. Future podcast episodes will include A Mouse in the House on Easter Day and the Elijah's Journey Children's Storybook Series. --- A Pigsty Oh My! Children's Book is a fun, memorable way for kids to clean their rooms! Let helpful and healthy instruction motivate kids with love to be responsible. Welcome to Mr. Nate Books! Mr. Nate Books is a children's and education book collection that brings a world of all ages together with illustration, imagination, and instruction - reading the world differently! A Pigsty, Oh My! Children's Book is the 12th children's book launched in the independent children's book collection during the 2022 New Year -- Children's Books on Life and Behavior series. BOOK DESCRIPTION: (also book back cover) A fun, memorable way for kids to clean their rooms! A subtle rhythm and rhyme with funny pig illustrations in a disastrous room brings sometimes a heated situation to light and a loving solution. Let helpful, healthy instruction motivate kids with love to be responsible. Reintroduce value and virtue into society from the family. Train up children to be respectful to their parents and understand the reasons for chores and character. Let the next generation learn life management and to be focused, undistracted, and completing tasks. Guide them to be caring, considerate, and correctable. Help children live honorably and loving among others beyond their room! EBOOK: Free eBook with purchase of paperback or hardback in certain retailers. After purchase, come back to the eBook edition to download. HOW TO USE THE BOOK: Use an instructed and reading resource for parenting. Grandparents and other guardians can use as an indirect way to teach respect to their parents when parents are away. Utilize the reading questions for discussion and a moment to further explain respect and responsibility. DETAILS: 1. Pages: 36 2. Series number: 12 3. Series type: Children's Books on Life and Behavior 4. Series category: Parenting 5. Series genre: Fiction 6. Children reading ages: Average age 6-8 years 7. Children reading grade level: Average 1st-2nd grade 8. Children illustration ages: Average 2-12 years 9. Reading crowd: Children to adult 10. Reading length: Average 5-10 minutes (with dynamic expression and pauses) 11. Reading style: Illustrated narration. 12. Story tellers: Adults (parents, guardians, grandparents, teachers, pastors) 13. Historical setting: 21st century 14. Purpose: Maturity, responsibility, training, instruction, honor, respect, stewardship, love, values, virtue, character 15. Contextual Use: Family, home, school, church, neighborhoods, outreach, kid's club, plays, teaching 16. Story time suggestion: Naptime, bedtime, story time 17. Holiday/annual event: New Years, Spring break, summer, Labor day --- Support this podcast: https://anchor.fm/mrnatebooks/support

It's your deepest fear.The book doesn't sell.Could it be your description? Join Mark Leslie Lefebvre as he interviews Brian Meeks about writing book descriptions that can ACTUALLY help sell books, based on data and analytics Brian has gathered and conducted showing that properly written book descriptions can get the job done in a matter of clicks.Meeks, who has spent years researching and writing hundreds of descriptions will discuss the things that work, what doesn't work, and some of the pitfalls authors can fall into when trying to write an effective book description.//Draft2Digital is where you start your Indie Author Career//  Looking for your path to self-publishing success? Draft2Digital is the leading ebook publisher and distributor worldwide. We'll convert your manuscript, distribute it online, and support you the whole way—and we won't charge you a dime.  We take a small percentage of the royalties for each sale you make through us, so we only make money when you make money. That's the best kind of business plan.  • Get started now: https://draft2digital.com/• Learn the ins, the outs, and the all-arounds of indie publishing from the industry experts on the D2D Blog: https://Draft2Digital.com/blog  • Promote your books with our Universal Book Links from Books2Read: https://books2read.com  Make sure you bookmark https://D2DLive.com for links to live events, and to catch back episodes of the Self Publishing Insiders Podcast.

Sunni and Lisa are joined by Celeste Headlee who talks about her latest book, Speaking of Race: Why Everybody Needs to Talk About Racism - and How to Do It. Celeste Headlee is an award-winning journalist who has appeared on NPR, PBS World, PRI, CNN, BBC and other international networks.  She was formerly a host at National Public Radio, anchoring shows including Tell Me More, Talk of the Nation, All Things Considered and Weekend Edition. For many years, Celeste has been a mentor and managing editor for NPR's Next Generation Radio Project, training young reporters and editors in broadcasting.Celeste is co-host to the Scene on Radio podcast—MEN with the podcast's producer, Duke University's CDS audio director, John Biewen. John describes the season: “Co-host Celeste Headlee and I will take a similar approach to the Seeing White series, which explored the history and meaning of whiteness. With MEN, we'll be asking questions like, What's up with this male-dominated world? Is male supremacy inevitable? How did we get sexism/patriarchy/misogyny, and what can we do about it?”Celeste will co-host new episodes of The Retro Report with Masud Olufani. Retro Report is a non-profit news organization that produces mini documentaries looking at today's news stories through the lens of history and context.Until February, 2017 Celeste was the Executive Producer and host of the daily talk show called “On Second Thought” for Georgia Public Broadcasting in Atlanta. You can listen live to On Second Thought, weekdays from 9 – 10 a.m. EST on the GPB News website. Click here for archives from past shows.In 2014, Celeste narrated the documentary “Packard: The Last Shift” for the Detroit Free Press. She has won numerous awards for reporting from the Associated Press and SPJ. She was selected twice to be a Getty/Annenberg Journalism Fellow and was selected as a fellow with the Institute for Journalism and Natural Resources. She was also among the first fellows in Reporting on Native Stories for National Native News.Until September of 2012, Celeste was the co-host of the national morning news show, The Takeaway, from PRI and WNYC and anchored presidential coverage in 2012 for PBS World Channel.BOOK DESCRIPTION  - Speaking of Race: Why Everybody Needs to Talk About Racism - and How to Do It. In this urgently needed guide, the PBS host, award-winning journalist, and author of We Need to Talk teaches us how to have productive conversations about race, offering insights, advice, and support.A self-described “light-skinned Black Jew”, Celeste Headlee has been forced to speak about race - including having to defend or define her own - since childhood. In her career as a journalist for public media, she's made it a priority to talk about race proactively. She's discovered, however, that those exchanges have rarely been productive. While many people say they want to talk about race, the reality is, they want to talk about race with people who agree with them. The subject makes us uncomfortable; it's often not considered polite or appropriate. To avoid these painful discussions, we stay in our bubbles, reinforcing our own sense of righteousness as well as our division.Yet we gain nothing by not engaging with those we disagree with; empathy does not develop in a vacuum and racism won't just fade away. If we are to effect meaningful change as a society, Headlee argues, we have to be able to talk about wha

Sunni and Lisa are joined by Ash Beckham.  Known for her viral Tedx Talk Coming Out of Your Closet, the “accidental advocate” for equality does not shy away from hard conversations. Her book Step Up: How to Live with Courage and Become an Everyday Leader (Sounds True, March 2020) is an empowering call-to-action to help mobilize all to embrace a different vision of leadership to create change in our workplaces, schools, places of worship, communities, and homes cultivated from both Beckham's personal and professional experiences.    Book Description:   A New Vision of Inclusive LeadershipWhat makes someone a leader? Someone you vote for, work for, or listen to for their expertise? With Step Up, equality advocate Ash Beckham challenges us to embrace a different vision of leadership―to stop focusing on external authorities and start reclaiming our own ability to create change. “What we need most are everyday leaders,” she writes. “We need people to step up and be the change they wish to see in the world. Anyone can do it. You can do it.” Whether your path involves activism, political engagement, or simply being a positive voice in your workplace, home, and community, Beckham's Step Up provides essential guidance on cultivating the eight pillars of everyday leadership:- Empathy―the art of relating to others with compassion for our shared humanity, regardless of whether we agree - Responsibility―how we can raise our awareness and consciously choose to behave in ways that heal instead of harm- Courage―understanding the nature of fear so we can move beyond our comfort zone one step at a time- Grace―how keeping our higher purpose always in sight helps us stop reacting with fear or anger- Individuality―learning to value and celebrate our uniqueness, including the parts of ourselves we often reject- Humility―ways to keep the ego in check and open the door to honest, collaborative relationships- Patience―guidance for disarming our tendency to rush ahead so we can act with greater deliberation and forethought- Authenticity―how we can embody our deepest truths and lead by example in any situationFor each pillar, Beckham shares engaging stories of her own journey from isolation and anger to a place of greater openness and connection―supported by scientific research and everyday practices to mindfully change the way you relate to yourself and the people in your life. Step Up is a powerful call to action―to speak when it feels easier to be silent, to do good without being self-righteous, and to create a world of inclusion where everyone has a voice and everyone belongs.

Readers buy or borrow your book based on your cover and book description, so how can we make sure the description is the best it can be? How can we make readers want to click Buy Now and start reading immediately? Michaelbrent Collings provides useful tips — and tough love! — for authors who struggle […] The post Writing Hooks And Improving Your Fiction Book Description With Michaelbrent Collings first appeared on The Creative Penn.

In this episode we are joined by Jeff Wald from Manhatten in the US.Jeff Wald is the Founder of Work Market, an enterprise software platform that enables companies to manage freelancers (acquired by ADP).Jeff has founded several other technology companies, including Spinback, a social sharing platform (eventually purchased by salesforce.com). Jeff is an active angel investor and startup advisor, as well as serving on numerous public and private Boards of Directors.Jeff is the author of the Amazon Best Seller The End of Jobs: The Rise of On-Demand Workers and Agile Corporations.Book Description;As the robots rise, we are faced with the End of Jobs, but not in the way you might think...The world has witnessed three step functions in technological change: mechanisation, electrification, and computerisation. These industrial revolutions led to massive increases in productivity and thus we need far fewer workers. With each of these technological breakthroughs, the power balance between companies and workers shifted heavily to companies. The abuses of that power by companies instigated employee unrest and sometimes even armed uprisings. Counterbalancing forces rose to constrain companies' power, eventually prompting unions, regulation, and the social safety net to bring stability to the relationship.As we enter the fourth great leap forward in technology with robots and AI, we face the first services revolution. The power balance will again shift massively to companies as new technologies drive productivity increases in the service industry, much as the last three industrial revolutions transformed manufacturing. What lessons can we learn from the past three industrial revolutions and the current state of the labor market? How will we renegotiate the social contract to ensure fairness for workers, set clear rules for companies, and provide stability for society? What is the future of work? 

Lisa is joined by Dr Robert Kiltz, MD who talks about his latest book, Living Your Best Life: How to Think, Eat, and Connect Your Way to a Better Flow.Dr. Robert Kiltz, M.D. is Founder and Director of CNY Fertility, annually ranked among the top ten fertility centers in the nation, with over 300 employees and chapters in six locations in Central New York, Atlanta, and Montreal.Over more than two decades of helping families to grow, Dr. Kiltz has developed cutting-edge approaches to fertility grounded in Western medicine and supported by practices from Eastern healing arts. To treat the whole person--mind, body, and spirit, Dr. Kiltz revolutionized the fertility industry by providing full-service Healing Arts Centers where patients receive massage, acupuncture, and yoga instruction. This patient-centered approach extends to Dr. Kiltz's commitment to democratizing access to fertility treatments by making CNY the nation's most affordable fertility clinic.Dr. Kiltz routinely shares his thoughts on wellness, spirituality, and fertility in his blog, Mind-Body Smile. Each week thousands of viewers participate in his Fertile Fireside Chats, broadcast live on Facebook, where he answers questions about fertility in real-time.A thought leader in the keto movement, Dr. Kiltz believes that a keto diet dramatically improves mental clarity, fertility, and health, empowering people to live their best lives. In addition to his own media channels, Dr. Kiltz appears regularly on numerous popular blogs and has shared his views as a speaker at TEDx.Book Description:  We all possess the power to begin living our best lives. It takes a balanced approach that breeds harmony across mind, body, and spirit. You create your reality. You're responsible for what goes into your body and mind, including food, thoughts, negative news, and reading or listening to something positive and uplifting. Take control and redirect your energy toward creating positive vibrations. Dr. Robert Kiltz shares the life-changing practices and mind-sets he has embraced to improve his happiness and find peace and satisfaction living moment to moment and staying in the flow.

Joining us today is none other than Bryan Cohen! Bryan takes us on his journey from being a college grad to trying to make it big in improv comedy in Chicago, to becoming a successful entrepreneur. Bryan is a true entrepreneur. He is the creator of Amazon Ad School, the founder of the author copywriting agency, Best Page Forward, and the MC of Self-Publishing Live conference. as well as the co-host of The Sell More Books Show, a weekly podcast for self-published authors. He's also an author with eight novels self-published and over 100,000 books sold.This episode is full of valuable information where we discuss how to write a great book description (including a killer hook) that will convert into numerous sales. We also discuss Amazon Ads where Bryan gives great advice to beginner, midlist, and veteran authors who want to make more money using Amazon Ads. If you want to sell more books, this is the episode for you!Join Bryan's Amazon Ad Challenge!Need better book descriptions? Want up-to-date self-publishing news? Want to become a description master?Enjoy the Cops and Writers book series.Please visit the Cops and Writers website.If you have a question for the sarge, hit him up at his email.Come join the fun at the Cops and Writers Facebook groupSupport the show (https://patreon.com/copsandwriters)

Once you've written your book and are ready to publish it, you need to sell it. One of the most important aspects of this process is writing your book description. Sure, you need to market your book and get the message out there. But if your book description isn't appealing, no one will want to buy it. To write a good book description, you need to distill your book down to its big promise. What can people expect from your book? And what can't they expect? You need to set expectations and pique your reader's interest so they want to read more. Be clear. Be concise. Be compelling.Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey.

This course from Appy Pie Academy will teach you how to write a book and become a best-selling author on Amazon. It includes effective book writing and marketing techniques that can help you see your book online.

Season 1.  Episodes 17 - 20.   Darrin receives the gift of witchcraft.  Darrin suspects a sexy model’s cat is Samantha.  Endora turns on the charm when she meets Darrin’s parents.  Darrin suspects that his new male intern is a warlock.     Special Guest Stars include:  Martha Hyer, Peggy Lipton   Opening Credits; Introduction (.36.21); Story Geek:  What To Watch During The COVID Crisis (27.12); Bewitching Going On/Which Witch Is Which:  Episode 17 – A Is For Aardvark (30.57); Episode 18 – The Cat’s Meow (45.27); Episode 19 – A Nice Little Dinner Party (1:04.05); Episode 20 – Your Witch Is Showing (1:22.42); Book Description (1:37.41); Witch or Mortal (1:39.19); The Bewitching Hour (1:45.19); The End Credits (1:59.19); Closing Credits (2:01.49)   Opening Credits– Theme Song from Bewitched Television Show by Jack Keller.  Copyright owned by Screen Gems. ​ Closing Credits – Angie Baby by Helen Reddy – taken from the album Free and Easy.  Copyright owned Capital Records - Universal Music.    All rights reserved.  Used by kind permission from the licensed companies.  

Welcome to my website Lifeupeducationtv.com Thank you for visiting my book page. Here, in this video, you can learn about my book of what I speak about. Here is the outline of the book. The Goals Of This Book Dead Life Why Are You Scared Of Change? CHAPTER ONE (Phase 1) Momentum Building CHAPTER TWO (Phase 1) The Importance of Self-Awareness and Envisioning Your Vision CHAPTER THREE (Phase 1) What is Identity Circle and Meeting Identity Circle CHAPTER FOUR (Phase 1) Courage Building CHAPTER FIVE (Phase 1) Overcoming Your Fear With Concrete Plans CHAPTER SIX (Phase 1) What Do We Really Want from Money? CHAPTER SEVEN (Phase 1) Owner's Mindset: How To Create Risk Tolerance In Pursuing Your Dream CHAPTER EIGHT (Phase 1) Brain Conditioning CHAPTER NINE (Phase 1) Economics And Business Strategies into Life Strategies CHAPTER TEN (Phase 1) Effective And Efficient Goal Mapping CHAPTER ELEVEN (Phase 1) Effective And Efficient Execution & Priority CHAPTER TWELVE (Phase 1) Efficiency In Managing the Tasks CHAPTER THIRTEEN (Phase 2) Continuous Improvement & Measuring Improvement CHAPTER FOURTEEN (Phase 2) Resilience Through Creative Thinking and Highly Cognitive Perception CHAPTER FIFTEEN (Phase 2) Resilience Through Mastering Self-Talk and Self-Perception CHAPTER SIXTEEN (Phase 2) Resilience From Fear Of Others Through Acceptance and Influence CHAPTER SEVENTEEN (Phase 3) Achievement – What Is Success?

BEWITCHED:   Season 1.  Episodes 13 - 16   Samantha plays matchmaker to two very different people.  Samantha meets Darren’s parents.  Samantha and Darren go to the North Pole.  Samantha helps Zeno the Great get his mojo back..  Special Guest Stars include:  Adam West, Chris Noel, Mabel Albertson, Robert F Simon, Bill Daily, Billy Mumy and Walter Burke.   Opening Credits; Introduction (.36.21); Story Geek:  What To Watch During The COVID Crisis (11.00); Bewitching Going On/Which Witch Is Which:  Episode 13 – Love is Blind (14.45); Episode 14 – Samantha Meets the Folks (37.16); Episode 15 – A Vision of Sugar Plums (58.01); Episode 16 – It’s Magic (1:12.50); SPECIAL EPISODE:  Flintstones – “Samantha” (1:27.01); Book Description (1:42.10); Witch or Mortal (1:43.50); The Bewitching Hour (1:50.55); The End Credits (1:158.17); Closing Credits (1:59.52)   Opening Credits– Theme Song from Bewitched Television Show by Jack Keller.  Copyright owned by Screen Gems. Meet The Flintstones – Theme Song from The Flintstones – Opening and Closing by Hoyt Curtains & Bill Hanna.  Copyright owned by Hanna Barbera.  Closing Credits – Mister Santa – Amy Grant – taken from the album A Christmas To Remember.  Copyright owned Universal Music.  All rights reserved.  Used by kind permission from the licensed companies.

Season 1.  Episodes 9 - 12.   Samantha and Endora go for lunch in Paris and meet Larry and Louise.  Samantha’s father comes to call.  Endora sends a gorgeous model to entice Darrin.  Miscommunication takes over as Darrin thinks Samantha is pregnant.   Special Guest Stars include:  Racquel Welch, Maurice Evans and Maureen McCormick.   Opening Credits; Introduction (.36.21); Story Geek:  What To Watch During The COVID Crisis (4.28); Bewitching Going On/Which Witch Is Which:  Episode 9 – Witch or Wife (8.39); Episode 10 – Just One Happy Family (21.04); Episode 11 – It Takes One To Know One (34.54); Episode 12 – …And Something Makes Three (49.15); Book Description (1:03.57); Witch or Mortal (1:05.38); The Bewitching Hour (1:10.35); The End Credits (1:12.51); Closing Credits (1:14.52)   Opening Credits– Theme Song from Bewitched Television Show by Jack Keller   Closing Credits – Closing Credits from Bewitched Television Show by Jack Keller   Copyright owned by Screen Gems.   All rights reserved.

With Maryam from ‘If you're bored listen to this' her brother Noah and my brother Arthur. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/sofiya-the-bookworm/message

This week Bryan is joined by Patrick O’Donnell’s and Jim Kukral! Bryan has a Book Description webinar this Thursday on the 5 mistakes authors most commonly make with their book descriptions, be sure to check that out. Check out Patrick’s website at the link provided. This week’s Super Charger Story Course Winner is Lisa M. Lilly. Thank you to our featured Patrons - Email Lists Made Easy for Writers and Bloggers, Kiss Kill, and The Sell Smarter Collection. Top Tips of the week include what to know about Kindle Daily Deals, how to find the perfect audiobook reader for you, and what Dave Chesson is sharing about Amazon categories. The 5 News stories that matter most to indies this week include how much writers can work and still be considered freelance, who is interested in buying Simon & Schuster, why Amazon’s Audible Escape subscription service is being discontinued, why 20BooksTo50K indie conference is being cancelled, and what strategies you can learn to keep yourself sane as an author. Question of the Week: What are you going to do to connect with the people that you want to connect with this year via the internet since there are no in person events?

After the title and the book cover, your description is the most important book marketing material. In this episode, we'll walk you through how to write a book description, provide you a template (see below), and include good and bad book description examples. Download our Scribe Book Description template, and let's get started: Download Book Description Template Need more help with your book? Free book writing courses at Scribe Book School Book coaching service at Scribe Writer's Room or Guided Author Book writing service at Scribe Professional Professional publishing service at Scribe Publishing --- Send in a voice message: https://anchor.fm/scribebookschool/message

In this 10-minute show travel writer Jay Artale covers the individual elements you need to incorporate into your book description in order to grab your reader's attention and get them to click the buy button.  Use the ideal length for your Book Description. Use Clear Language That’s Easy To Read. Write An Engaging Opening Paragraph. Weave In Keywords. Establish Your Expertise. Write In Third Person Objective. Authors, you need to view your book description as a promotional opportunity, and spend time crafting a description that puts your book's best foot forward. Don't make the mistake of rushing this self-publishing step, and wasting a free marketing tool that can differentiate you from other authors in your niche. In this episode you'll also learn which free tool will help you format your book description. Visit the show page for this episode at www.birdsofafeatherpress.com

Did you know that after your book cover, your book's description is the most important tool for selling your book? It's true! And in this episode of the Am Writing Fantasy podcast, we break down not only how important a good book description is, but how to create one for your book! For more info and tips on how to write a book description, check out Jesper's book at https://www.jesperschmidt.com/books/how-to-write-a-fantasy-book-description/ Tune in for new episodes EVERY single Monday. SUPPORT THE AM WRITING FANTASY PODCAST! Please tell a fellow author about the show and visit us at Apple podcast and leave a rating and review. Join us at www.patreon.com/AmWritingFantasy. For as little as a dollar a month, you'll get awesome rewards and keep the Am Writing Fantasy podcast going. Read the full transcript below. (Please note that it's automatically generated and while the AI is super cool, it isn't perfect. There may be misspellings or incorrect words on occasion). Narrator (2s): You're listening to the amwritingfantasy podcast. In today's publishing landscape, you can reach fans all over the world. Query letters are a thing of the past. You don't even need in literary agent. There is nothing standing in the way of making a living from writing join to best selling authors who have self-published more than 20 books between them. Now onto the show with your hosts, Autumn Birt and Jesper Schmidt. Jesper (30s): Hello, I'm Jesper and I'm autumn. This is episode 50 of the M writing fantasy podcast and we are going to discuss the book description and some also call it the blurb. It's basically what you write on the back of your book and S a sales description on sites like Amazon. So we're going to discuss what makes for a good book description how'd you write one con, which can convert to sales and that's all coming up on this episode. Excellent. I can't wait because this is so important to your book sales and interesting readers, but yeah, we'll get there. Autumn (1m 7s): But first we have some news. So you had quite the week. I understand. Yes. For. Jesper (1m 14s): Yeah. I don't think that our listeners want to hear any of the details because I've just been sick with the stomach flu for several days and then it was not a pleasant experience. And and the details I will spare you Autumn (1m 27s): does not sound like fun. I mean, that definitely puts a dent in everything. I mean, it's like a full stop when you're truly, truly sick and in bed, so I'm glad you're feeling better. Yeah, Jesper (1m 39s): much better now. Yeah, I was, I was in bed for three days with, with 40 degrees fever, so you can, you can imagine now that I'm feeling better and I got back to my work and whatnot. There's just a ton of things that I'm behind on now, but that's the name of the game. Autumn (1m 53s): It is a it. Yeah. It's always seems like I know you and I know us and we always have our to do list that we'll never see the bottom of because we're always adding new things and so you not working on something for a few days and must have looked like a mountain grew. Jesper (2m 8s): Yes, exactly. Yeah, I've been, I would say today, uh, uh, my time, we're recording this in the evening, so, so all day today I've been really busy trying to catch up on stuff, but I think I have some stuff I need to catch up on tomorrow as well. But for the most part I'm quite pleased with the progress I made today. So I got a lot done today, so that's good. Autumn (2m 32s): That's very good. Now for me, I mean I was told you I was maybe struggling with a little bit of a cold. I had a small fever, nothing like you had, but I think my computer is like cursed right now. Honestly, I've never had one of those weeks where like you try to go do something simple and whatever you try to do either needs updated just isn't working right. You gotta reboot, you've got to reload. It just seems like everything I've tried to touch on my computer this week has been fighting me, so I'm, I'm about ready to toss it out the window even though of course I can't cause I kind of need it. Oh, it has been. Maybe a computer has the stomach flu as well. I think I might be at least, I know it's not a virus, but it might have the stomach flu and even my Wacom tablet. So you know, they do a lot of graphic design. You know, I go and work on something a couple of days ago I go to go back to it and first Photoshop didn't work. Uh, the new update complete. I can't open a file that was nearly finished, this really big full paperback rep and Photoshop open it. So two hours later, my entire time to work on it, I finally managed, just said to heck with it and reverted to the former addition of Photoshop and it would open. And then, so at least I got it as far as opening. But then I go to work on a new cover today and my Wacom tablet, my, that I use for drawling isn't working. Every time I go to touch it with the pen, it goes to the upper left corner of my screen and I'm like, I could touch it. But every time I use the pen it zooms off. Some lie. So after some research that I finally decided it was probably the drivers and updated those. So I am ready to work again, but I'll get back to that later tonight. I see, Jesper (4m 25s): Oh my God, this is what like one thing, you know that I cannot stand. It's like all also, you know, if my, if my computer is not working or something like that, it's like I feel like what should, what should I say? Like, like the carpenter who was trying to do some carpentry and then his tools are not working as well. It's just like, it just has to work. I don't want to fix tools. They just have to work. They're there to serve me and I hated when they don't work. Autumn (4m 53s): Absolutely. And it seems like, like, you know, especially for something creative, you're in the mind or like thinking about it that you want to sit down to write and like, you know, you either don't have paper or your Scrivener isn't working or something silly like that. And it's just like, it kills the energy that you have going that you want to give to whatever you're working on. And so yeah, that's I think part of the frustration too. You're just who wants to spend two hours trying to figure out a Photoshop update when they could be drawing and making happy pictures. So that was my week. Writing fantasy Jesper (5m 34s): so this is a sort of a bit of old news by now I guess I'm not old, but it's like a month old I would say. Uh, but I, I post a some, some details about it last week on, on Patrion, uh, because we have now got the ability to place Amazon ads in the Amazon UK and the Amazon German stores. That's right. So that's pretty cool. I mean, technically you could do it before, but you needed an Amazon advantage account, which was pretty damn difficult to get. I tried like three times applying for it myself and I never got one because you're not supposed to it w it was sort of like a work around of the system if you like. So I never got in there, but now they have officially opened soda. You can actually place Amazon ads in DC, in the Yukon German stall by at the KDP dashboard itself. So I started testing out that and playing around with it somewhat. So that's pretty good actually. Um, I've started to see uptakes sales in the UK where it was very difficult to sell something before because if you can't advertise, we all know how you, how you drown in the, in the sea of books. So, uh, Oh easily. Yeah. So it has helped a lot. Um, but I will say for those who's going to test this stuff out, uh, be careful of the currency differences please because, uh, if you are betting like let's say 50 cents in the U S that don't put 50 cent into the UK store because then it's 50, you know, it takes pounds. Join no, not 50 pounds, but yeah, but it's, it's all, all of a sudden a pound's currency. Right? So zero dot five is a lot more than zero dot five in the U S store. Yes. So at the same thing for the Germans sort of start as Euro. So that's a 50 cent Euro and not 50 cents USD. So be careful. Otherwise you will pay a lot of money to Amazon all of a sudden. Autumn (7m 28s): That's a very good tip. I'll have to remember that. I haven't tried that out, but I do need to beef up my advertising. Again, I'm trying to revamp, thinking outside the box on marketing because like you said, so many people are doing the exact same thing. And I just, I'm always hitting that wall going, what is next? What is new? What is no one else doing? And well, when I figured it out and get it working, I'll certainly let you know for now, I later, everybody will be doing it too. Maybe I won't let anyone know. Maybe I'll just let you know or maybe just start listening. I don't know. We'll figure that one out. But I am bound and determined. If we find something new and innovative because there's gotta be something else, it can work because, Oh my gosh, Amazon is so saturated. Jesper (8m 13s): Yeah. But to be honest, I think finding something new, it is difficult. Um, I think it might be more about just being better at the ass and everybody else so that you just learn how to do it. Even better. I mean, Amazon ads, it might not be the best example because that's like uploading keywords and doing some bidding. So, but at least if you're doing something like Facebook apps, there is a lot of different, very insisted you can, you sort of apply to ads in terms of how you're targeting and how you're placing the ads and all that stuff. So I think there you can learn how to do it really well and, and then make, basically make a difference in. And we have some, uh, wealthy, this is way too early, talk about that, but I can never help herself. But we have some stuff that we already have prepared and developed for three costs that we're going to do in 2020, but I can almost say with certainty that is not going to be ready until after someone next year. But in there, we actually gonna, um, give you the possibility to, uh, to get your hands on an ad tracker that we use or I use so far, but it's for also used for our books. Um, and it's gonna it will, well, I already wrote it, so I know it's, it's, it's explaining all the best practices and how to do it, how to target, how to, where to place your ads, how to think about your ad copy and, and everything is India. So we're going to give you that your PO, the possibility for, for you to get a hand of that in the last half of 20, 20. Uh, and of course if anything changes, I will of course updated as well. Um, but yeah, and then once we get that to you, then everybody will start doing that. Then I'll need to figure out. Autumn (10m 6s): But that's all they new. But that's all right. It is really such a cool sheet. So I mean, I was excited when I saw that and I need to get into using it and get my, like I said, my marketing tamed, but it's really excellent. Yeah. Um, so basically, yeah, that was some stuff I posted about on, on Patrion, uh, last week. And, um, I think if, if you want the listener to get some exclusive posts like that one that I mentioned here together with writing tips that autumn post regularly as well. We also have early access to the podcast episodes, dedicated Q and a sessions and much, much more than a checkout amwritingfantasy on patron. Jesper (10m 48s): There was a link in the show notes down below. So I just have to say that there was a lot of work that goes into producing these podcasts episodes every week. So if you do find them valuable, you know, as little as a dollar a month, we'll really make sure too that we keep the lights on here. So, so consider that please. Autumn (11m 7s): Yeah. And we appreciate it. And especially though not just the patronage and getting some, you know, that dollar a month. But I know like Jay Zaid had once again mentioned that he, uh, he really liked the one reason podcasts where I mentioned that even though I hear in my forties, I just discovered this awesome purple beauty Berry that I didn't know exist, that there's actually a plant that has purple berries and I love purple. So it really connected home with him that, you know, even the most experienced character in his story is not going to know everything about the world or everything that's going on. And I thought that was really cool cause one I helped another writer and two, it's, it's so true. It's another perspective just because you have a knowledgeable character that they're not going to know everything and it's so much fun to get to talk writing and help each other out and you know, get new perspectives. And we do that all on Patreon so it's kind of fun. I hope you join us there. Jesper (12m 10s): Oh, so book description actually one of my quiet, it's a topic I quite liked, but I used to hate, I guess I could put like that. That's true. Autumn (12m 20s): It's one you have to grow to love. And I see so many authors, you know, complaining about writing them and I have to admit that I used to complain to like, how do you boil 105 hundred and 20,000 words down to, you know, ideally you something around 500 but I know for me, I really conquered these when I wrote the 11 short stories that would into the beginning of the prequel to my dystopian a series and I decided to reach release all 11 individually and I think I was really getting excited about this and so excited I had the covers and then I realized, Oh my goodness. And it means I need 11 blurbs. I love it that the rest of the series to right. What was I doing? And so that's when I just changed my tune and got much more scientific and much more organized about how to write this and you, yeah, I know you like this. You have a whole book on book descriptions. Jesper (13m 21s): Yeah, yeah, exactly. Yeah. We're going to put that in description field. Austria. Sorry, that was my old YouTube eh habit coming up there in the show notes. I mean we can't put that on the show notes. Two years of YouTube thing. I guess we can forgive you. Yeah. Uh, but, but I don't know. Maybe it's because writing a book description it's a bit, maybe people think a bit about it. S S writing ad copy almost. You know, so we used to putting together this wonderfully beautiful constructed word words in, in a full fantasy novel and all of a sudden we have to do ad copy in 200 words. It's like, well we don't want to do that. You know, may, maybe that's part of part of why people don't like it. I'm not, I'm not sure. I mean if I think back originally was not because I did not like it do to the ad copy aspect of it. I think it's more like I just didn't understand how to do it in a way that it would not read like at either a very boring ad copy or it would be like almost like a summary of what the book is about. And that's not the point either. So, and I, I think I just didn't know how to do it. Autumn (14m 33s): That's very true. And it's so often you can see the ones who, you know, didn't put in the time, we weren't really sure what they're doing. And even, I know for you and I both, we've updated ours and kept changing and evolving it as, you know, as we learn and sometimes the comments that people leave and we will get into that as we talk about how do book descriptions, they can change what you focus on because sometimes readers will find things in your book that you didn't know you put there and it's what they love and it's the best hook to put into your blurb. Jesper (15m 3s): Hmm. Yeah. I think when it comes to book description should know, we just cannot ignore this, that there is a business aspect of being an author and a no, we've said it before, but it bears repeating, you know, you have to sell books and whether we like it or not though the, the, the book description it's just a crucial factor when a reader decides to buy your book or if they just decide to ignore it. Tha that's really where the book description needs to do its job. Autumn (15m 33s): I agree. I mean usually it's really a stage thing. So the often see your book cover and it makes them curious enough that they're going to go read your description and if the description does not make them the blur, make them curious enough to go get a sample. If not outright buy it, then that's where you're going to lose them. So this is the second most serious part of, you know, trying to sell your book. Jesper (15m 58s): Yeah, I mean because the cover will not sell the book alone. The cover will get people to click on it and say, okay, that looks interesting. And then I should just say it in the book. Description is the one that needs to close the deal. It's sort of like, like the catchy teaser or something like, like for a movie trailer or something like that. You know, it's, it's the movie trailer that gets us into the theater and buy the ticket. Right. But, but the movie poster is the one that makes us go and check out that movie trailer. Right. So it's sort of the same journey that we were going through here when, when we're selling books. So I think that's, it's just, it's really important. Autumn (16m 37s): Definitely. And so I know we both have am cause I, I happened to have edited and formatted, uh, your book description book so I'm very intimately familiar with it. But I've also, I think before we started working together, I had written a very small pamphlet, a little worksheet on how to do them. And we have very similar processes, which go figure that's how we teamed up in the first place. Yeah. So I know we both have a theory like how many paragraphs in which ones, you know, what each one is supposed to do. And that really helps you focus on what needs to happen in your book. Description so for the opening, what is the first thing that readers see potential readers see? What do you like to have on top? Jesper (17m 23s): Yeah, I mean at the top. So I have five steps to write a great blurb and am that at the top. You, you basically you, well maybe I should just say the five steps first. So you have what I call the tech line. The second one is character introduction, the third one is inciting incident and fourth is escalate tension. And number five if is dire straights and call to action. So we can go through, through them in a bit more detail here, but, but at the top is the tech line. And um, I think probably one of the most, I don't know if I can call it famous, but one of the best examples of a killer tech line. It was one that, um, Adam Croft group. So Adam Croft is a seven figure othen, probably one of the biggest indie authors in the world. And and by the way, we are going to have him here on the amwritingfantasy podcast between Christmas and new year's, like a special treat. So that's going to be awesome. Yeah, that's a little present to everyone. Yes. A bit of a Christmas present. Um, but with his book, uh, her last her last tomorrow, he wrote the tech line that went like this, could you murder your wife to save your daughter? You know, that's the kind of thing that entice readers to buy a book. That's like what, okay, I need to read what that is about. Right. That's, it's an incredibly effective way to catch people's attention. And um, and I, I, because I think the other part that you need to be mindful this about that not everybody will, will, you know, browse for you book on the laptop or something. And so not or not, depending on what device you're using to actually browse the books you pop description might not really show up except for the tech line. So it's important that what is on top there is really, really eye-catching. Oh yeah. So that it doesn't get the clip and then people are allowed to just like, okay, I've got a half a sentence of something that doesn't make any sense to me. Autumn (19m 25s): No. And I love your example had it was a co, it's a full sentence. It's a question, but a lot of them are often just phrases and those work too. Like some of the ones I've found that I just, when you read them, you could almost start thinking, Oh my gosh, I could write a book about this. Uh, Royal assassin, a fallen princess friends, enemies bound by prophecy. There's so much into these. Another one that I've always really liked is heirloom of forbidden magic. A corrupt sourcer who seeks to rule. You're starting to see some key components, but they kind of give you the tingles. A really good tagline makes you go, it kind of perks you up and you're like, Ooh, what's that? And you kind of read the next line. And so that's what I think is so cool there. They're fantastic. Once you figured out your tagline, you're going to post this everywhere. It's going to be your tweets, it's going to be your Instagram, it's going to be what you put actually for now, if you go to my website, all of my books, I used to have the book description like next to the picture of the book and then he, then the bio links and stuff like that. People don't like to see that many words. Now I literally have pared that down to just the tagline. No description so I have the tagline, the picture of my books, and then the links to go get it. That's, that's how important it is. It should sell the book basically on its own. That's what, like I said, you'd been marketing images this, you're kind of put the tagline. Yeah, absolutely. Yeah. And I mean, I guess just to cement the point to how, how important it is, because I know that, uh, Mark Dawson, who was another seven figure in the author, he actually surveyed more than 10,000 readers and he asked them what triggered each person to read his book? Jesper (21m 8s): Was it, he's covered, he's reviewed his book title and so forth and so forth. And what you learned out of that survey was that almost five times as many readers picked up, he spoke because of the book description as opposed to getting enticed by the cover. So you see that just, it just thrives home. The point that it is incredibly important, the book description is, and I, and I really don't, honestly, I don't think that most people understand that. You know, most, most authors thinks it's something like, yeah, I'll just, I'll put something together there and then slam up there. Ghosts. I think that's how most authors approach it and it's a huge mistake. I agree. And it definitely takes some practice to get the right one and it, even when you think you have the right one, you don't. That's what your mailing lists other authors. Autumn (21m 53s): Cool. Ask them, I mean post in our amwritingfantasy Facebook group, that is a fantastic way to get an idea of how your blurb is working and some, you know, feedback on what you might need to tweak. Yeah, yeah. I usually say right, 15 different variations of the tech line and it'd be, it has to be short, catchy and memorable. Jesper (22m 14s): And then just as the autumn is saying, than my usual advice is that once you have nailed it down to your own three favorites, then start posting those and ask other people's opinions, ask them to vote for their favorites and then maybe the winner will not be the one that you expect. But uh, but if you get enough people voting on it and giving your opinion on it, then yeah, you should probably follow what people are saying. But I guess the one caveat to that is that make sure you are asking people who actually read fantasy yes, that's true. Don't ask your mother and your uncle and whatnot what they think is best because unless they read fantasy already, then their opinion matters. Nothing. Exactly. And make sure you ask the people who are actually going to not only read fantasy but give you an opinion. Autumn (23m 1s): Not like everything you do is wonderful at year. Oh yeah. That part as well. So, okay, so let's move on to step number two. After the tagline. You said it's what you have, the character introduction is how you put it. Yeah. So this is where we need to introduce the character. Jesper (23m 21s): And uh, this is actually where the, where the book description begins because technically the tech line is just a teaser. So now here in step two, this is where the actual book description Texas beginning, and it's usually a short paragraph and it should appeal to general, like human emotions and desires. So it should be exciting and not like, you know, Frodo is a habit of 33 years old and he lives in a place called the Shire blah, blah, blah, blah. You know, we don't want to read that. So it should be something exciting, but, but we do need to introduce the character as the first thing because the character is what the readers need to identify with. And that's why they should care about reading this book. Exactly. And I think it's one of the things I like to put in. Autumn (24m 6s): So you're S E this is where you're trying to figure out, you know, you go with your main character, this is who you're going to feature and highlight and do something that's going to hook the reader, catch their emotions so that they kind of want to know what's going on without giving too much away. But you know, for me, when I was doing this the first time, I have am for main characters in my first novel and my debut because I'm just sadistic and I wrote this, I, I, we, I think I counted once. How many, uh, how many characters I have by the end of book six. And I'm not nearly as good as game of Thrones, but I ha yeah, if you don't read fantasy and you try to get through mine and you don't like multiple characters are going to be like, what the heck is going on? So choosing the one main character is really hard. But I definitely learned as I grew and developed as an author that you need to pick one at the most two. And this is not the time to feature how clever you are at naming places, people, things, creatures. Literally you don't want to throw too many new weird things that people don't understand unless they've read six of your books. So pick your main character, choose the name and everything else should be her best friend. Her enemy. Stick to keeping just one name because the more weird words you throw out there sticking points and the reader's going to be like, they don't know, they don't care. There's no, they're not going to be overwhelmed by how cool you can name things are going to be like, Oh my gosh, that's a whole book going to be like looking up a thesaurus to try to figure out what's going on. So that's my biggest advice when you're doing the character thing is just, you know, awesome place names. I'm glad you can come up with them, but when you get to the description cut them out, you just want to focus on one thing and you want what the reader to focus on. Not the names, but that emotional pool of something really important. Jesper (26m 5s): Yeah, I think that's serious that you just mentioned. I think that was the one where where you emailed, when would you got to bake book six and you said, what the hell am I doing? Why? Why did I include this many characters? Now I have to complete all these acts and we were really frustrated with yourself. It wasn't, that's actually why I switched to Scrivener. I was writing book number five out of the six and I realized the plots or so complicated the subplots you have that many characters do. Autumn (26m 31s): How many subplots I was juggling. I said to heck with it and I went from pages to Scribner like that and my book plotting has never been better. Yeah, I, I don't think it's on on writing, but it was somewhere where I read one time that Stephen King also had a problem that he, all of a sudden you had way too many characters in the book and he had no idea what to do. Jesper (26m 53s): So, so he just blew the whole thing up and killed most of them. And then that was salt. Yes. This is a total tangent, but I read a great, a great men today that said, yes, I have too many characters. I'm thinking of killing up, killing off a few of them that should really spice up my autobiography. Yeah. So okay, there's writers writing humorous. Autumn (27m 15s): So I have a few examples of ways of, you know, things I think are pretty interesting. So on a planet far from earth, descendants of a maroon space, Tyler's fight a decades long war skies, shy scholar Victoria knows nothing of this conflict and felt pirates kidnapped her to sell her to the sadistic tyrant behind it. And so you know, those are getting on you. You were trying to find a way of giving some, a little bit of a setting, a little bit of an emotion, some kind of nuance of who the character is without throwing out, you know, they could have send it out the name with a plan that they could've sent out. So many other things that name of the places woman was living, but you just want to have the only real name is your main character. And then trying to find some ways of, you know, you know, emotions she's been kidnapped. Do you kind of draw in the reader to keep going to the next part emptied and the next part is inciting incident. Um, so that's probably sounds familiar to most of you I would think. Jesper (28m 22s): But, uh, so the, the inciting incident from a blip, blip perspective. So that should be a big revelation. Eh, I don't know. It could be like Frodo receiving the ring or somebody who's on the run or perhaps something happens that no one expected, you know, the, the trick is just to ensure that it relates to the character somehow. So it's not like in a far off land a BIC, a atomic bomb exploded. I don't know why that would happen in a fantasy novel, but just came to, but it has to, I mean, unless it's because, uh, like, uh, radiation will come to the character in 24 hours or what do I know? You know, unless it's something that affects the character, then it doesn't qualify as an inciting incident. From a blog perspective. It has to be effecting the character. And again, you're probably looking at something like only a paragraph long or something like that. Nothing more. Yes. And I like to say about this. So I mean this is one where you can actually use your inciting incident from the novel. Autumn (29m 24s): So if you've, if you use the plotting, if you use even just the seven stages in your crafting the blurb, you and I, we've talked about this, I tend to actually sort of develop a theme in almost a rough blurb before I start writing cause I kind of know what I'm writing. It's a good way of building out the whole novel outline. So this one, it helps to use your inside the incident. I know a lot of authors who they feel like they're writing this blurb and what they're trying to put in here is actually the climax. And that's too far along your, that's way too much information. You just, your goal as you're writing your description is to get the reader to get through that first couple of chapters of your novels just until that's where they're going to sell that they're going to be so hooked on the character. And what's happening that they don't care. There'll be like, there'll be surprised by what's coming in the climax as well. So this really is when you're writing your description, you're kind of only focusing on that first third if he'd been that much of your novel. So really this might be the inciting incident that you know, the reader is going to get to in the first chapter, two, three chapters. So they're going to get to this incident pretty quickly. But that's very satisfying for them because they kind of like go, Oh, this is what this, you know, this is why there, they read the description and they go by the novel. So they wanted to have that solution. But by the time they get to that resolution of what they read, the description for they're already so invested in the book. They read another a hundred thousand words, not a problem. Yeah. That's should be the aim. And then the next book in the next book. Yeah, exactly. Yeah, because the next one is escalate tension. Jesper (31m 2s): So I think that that builds on what you just said as well because it's more about finding like that next beat that directly affects the protectionist after the inciting incident. So you're basically, I don't think it would be correct to say that you are building like a short like mini mini story in the, in the blurb because that's not quite what you're doing but, but it builds upon itself. So you have a tag line, which when people read it, it should prompt them to say, okay, that's interesting. Let me read a bit more than, than if they read the next paragraph would, was to coach introduction and say, okay, that sounds interesting. I read a bit more. And then the inciting incident stopped to pull them in and then you get to escalate tension, which then just builds on what came before. So it's more like you, you keep them reading and you're sucking them into basically drive them down the funnel until they get to the next step. Step number five, um, where you are trying to make the sales basically. So that's, that's the underlying idea. And I know that sounds simple, but it's absolutely not, is not and for this one. Autumn (32m 9s): This is the part that it's actually useful to ask questions and you want to show clear stakes. You know, this is where you can say will they survive, will you know or will they be defeated? These are the ones where you're asking those questions. And so if you are following like the seven steps of story structure, this is sort of those initial openings of the reaction phase where the character is reeling, they're questioning, you know, they want to go back to to what would their life life was like before or they don't. But you're of asking those questions. That character is basically dealing with right after the inciting incident in the story. So this is where you want to look for those sorts of emotions to pull out. And these are, like I said, this is a great question, great place to actually ask questions. Don't answer them. Let them sit there so that the reader is like, well, will they survive? They want to. You want to capture that little like, Oh my gosh, what's going on? How will they, how will they get out of this little event that you've, you've already drank the reader on to this tiny little 500 word story that you're writing? Yeah, I think for me, I, I need to be a am I view at least we need to be a bit careful here because escalate tension, that step, you need to be really careful that you're not jumping into step number five, which is dire straits because basically in step number five, you have the low point. Jesper (33m 37s): And this is where, this is the part where you can stop asking, you know, the question is how, not necessarily that you write this question but at least get the reader to ask the question in their own mind. You know, how are they going to survive this stuff? And if you already put that too much in the escalate tension step, then your blurb is gonna run out of steam into last crucial part. So you need to be really careful on how to balance it. Um, so basically you could almost view escalate tension like the bridge between the inciting incident and then the low point, maybe towards the end of the novel. So it's like what, what sits in between there that you can sort of build the tension with. So think of it like you are pushing the person reading the blurb from the inciting incident and towards like the disaster point of the novel that, that, that is going to prompt them to say, okay, nobody can survive this. And if you can get them to say that, then they will pick up the book. Because then I wanted to understand how in the world is this going to work? Autumn (34m 39s): Absolutely. Until, yeah, that's a great lead into the final paragraph. Yeah. So, so obviously you're not trying to, with dire straits, you are not trying to reveal the ending of your novel in any way or give away any twist or surprises that stuff. The point, right. So as we already said, it's, it's a teaser. Jesper (34m 60s): It's like the movie trailer. Uh, and if you think back on the movie trailers you hate the most, it's the ones that where you can sort of see what's going to happen that that's really bad. So you don't want to do that or where they take all the good scenes of the entire movie and put it in the movie trailer and like you can just watch that and skip the movie. So yeah, so the, yeah, exactly. So the idea is just to leave the reader wondering how in the world is to here, we're gonna make this, just leave them there. And then once you have left them down that fictional cliff there, you let them hang there and then you give them the cultural action. And basically culture action could be something as simple as the LA last line, just reading buy the book today or something like that. And it sounds stupid because you would think that, well, if they are sitting there, they've clicked the cover, they are on the book page, maybe on Amazon and they're reading through the entire book, aren't they're there because they want to buy the book? Yes. And most of them will probably be, but studies have shown though that a direct cultural action, like by the book today, it does increase the conversion rate. So there's no reason not to leverage that fact and just write that those few words at the end of it and, and, and just, you know, convert a few more sales. Join I mean, why not, right, exactly. I've always thought that was funny. It's was like, well wait, you there on Amazon reading the blurb and you have to tell them to go buy it. But it makes a big difference to get them emotionally hooked so that they go and press that, you know, by now or download a sample. Autumn (36m 27s): Now it really does help. And I also say there's am sometimes I like to include something called the emotional cell, which comes right after dire straights. And that's where if you happen to have some really good reviews or awards or just something else that kind of builds up like what fans are calling the new great Epic fantasy, you know, pick it up today. It doesn't hurt to have, if you have something else to put in there that's kind of an emotional sell to get them to really get excited, kind of validate you as an author or your book from other people's perspectives. They're saying, Oh yes, this is a very good book. So if you've got a a review quote or something else or an award, something you could put in there, it can really helps to ferment, Hey, this is a great book, and then tell them go get it and they will run off and go buy it. Jesper (37m 15s): Yeah, it's, it's that social proof and, and I will also say if you, let's, let's say that you release the book like five years ago and in the meantime it have accumulated maybe, I dunno, whatever hundreds of years. Let's just say that. Then don't feel too shy to to go back and update your review and just add that stuff into the, to the cultural action section here. Last autumn is saying, you know, just say like hundreds of 5.4 4.5 star reviews on Amazon or whatever. You know, just at that one line at the end there just to increase the conversion rates because at the end of the day, every single sale caps absolutely selling books. It's not like, uh, it's, it's not uploading and then the sales were just tick U U unique to convert everybody. Autumn (38m 3s): You can get to land on that landing page. Absolutely. And I will say too that there is sometimes you'll see blurbs on Amazon that go past the call to action and keep going. And I know some people really wonder about those and that's partially because Amazon and other places give you over a thousand words to put into your review. And I think, I forget who it is, I'm almost thinking of this 5,000 words. That's a lot of words and you don't have to fill it, you don't have to use it all. But there are people who know the algorithms and they know the times that they can put in their keywords fantasy blah, blah, blah. They're going to rank higher. So there is sometimes a, you know, you can have a question and answer session or an interview. I've seen those things after the call to action and I, I'm kind of ambivalent about that. I don't know how you feel about it. Jesper, I know why they're doing it. They're usually doing it to hit all the key words they need to rank higher on Amazon, but it can kind of dilute everything that came above it. Jesper (39m 7s): Yeah. In my view, you need to be really careful. You're not diluting the blurb. The blurb needs to read well and it needs to be a good blurb and stand on its own. Uh, and the Amazon algorithms are getting so smart that they actually index and read the blurb anyway. So I think you were stuffing is one of the, well, it's the old days advice. It's still good to have keywords of course, but, but then if you write a really good blurb that talks about what the book is about and it's an Epic fantasy or whatever, you know, and you're going to have the keywords there anyway. So just stuffing more and it's not going to help. Actually. I maybe from an algorithm perspective you might get a few more keywords in, but from a really friendly perspective you're going to lose. Right. So I don't know. I won't say that it cannot be done, but you really need to be careful with what you're doing if that's what you're trying to do. And I think it's just more safe not to try to be clever like that. Autumn (40m 8s): Yeah, I agree. I think that's a good way of looking at it. How you said it. It's something that used to be done. Keyword stuffing. I think we've moved beyond that. And I think if readers don't realize what it is, I just think that yeah, it's diluting it. So it's probably not current best practice, but you still see it done. But, and maybe you've done it so you might need to go back and Hey, update your burp blurbs. It doesn't hurt to double check. You know, your blurbs after even a couple of years as your book ages and see, you know, make sure that it still sounds as good. And like I said, sometimes if you read your readers' comments, you'll find some new new things to add. And that's always a good thing. So you might be able to update your blurb and make it more exciting. And maybe you pick up a few more readers. Yeah, that's the cool thing about being an indie author. It's so easy to do these updates. Uh, it, you know, you can always go in, you can upload a new blurb on, on your book and it, it takes like 10 minutes, you know, it's so incredibly easy. And in all the days that was, would have been impossible, but nowadays is so incredibly easy. Jesper (41m 11s): So, you know, if your blurb is not working, if it's not converting Ville and all this stuff, you know, try to write a new one and to do something differently within. And of course, if, if you need help, uh, then, uh, as we set up on the top, uh, I actually wrote an entire step by step guide on how to write not only just a blurb, but actually a fantasy book description. So it's specifically focusing on fantasy book descriptions and uh, allow the link in the, in the show notes for that. And uh, it comes with a lot of examples. It tells you exactly what to do step-by-step. It also has a, a bonus chapter on a nonfiction blurbs. So for those of you who might be looking at writing nonfiction like autumn and I do a then am, there is a bonus chapter on, on what to focus on for nonfiction perhaps as well. So next Monday we are going to share the three pieces of advice that we wish we had received when we first started out. Yay. Narrator (42m 14s): If you like what you just heard, there's a few things you can do to support the amwritingfantasy podcast. Please tell a fellow author about the show and visit us at Apple podcast and leave a rating and review. You can also join autumn and Yesper on patrion.com/amwritingfantasy for as little as a dollar a month. You'll get awesome rewards and keep the amwritingfantasy podcast going. Stay safe out there and see you next Monday.

We’ve struggled through writing two book blurbs so far, but we’ve learned a great deal about them, about ourselves and about our books. Find out all the details and perhaps get some tips to help you in Episode 31 of the QWERTY Writing Life Podcast. Check out these links for more info on what we shared during the workshop:Blurb’s base template for writing a nonfiction book description: https://www.blurb.com/blog/how-to-write-a-blurb-for-your-non-fiction-book/My 4-step Process for Writing a Nonfiction Book Blurb That Sells, from Rainmaker Press:https://www.rainmakerpress.com/my-musings/2018/10/18/my-4-step-process-for-writing-a-nonfiction-book-blurb-that-sellsALLi Podcast: Book Blurbs, Book Hooks!https://www.youtube.com/watch?v=Uw2-rZj4YXcHow to Write a Good Book Description, IngramSparkhttps://www.ingramspark.com/blog/how-to-write-a-good-book-descriptionBack Book Cover Blurb, Kindlepreneurhttps://kindlepreneur.com/back-book-cover-blurb/Rachael Ritchey’s website, cover designer extraordinairehttps://rachaelritchey.com/book-design-by-rachael/Kim Howes Zabbia, Just Paint, It Ain’thttps://www.kimhoweszabbia.com/books-for-saleIn this week’s QWERTY Challenge, we will send you off with the task of condensing your current body of work, writing or otherwise, into a few lines. We would love for you to share them with us!Please share our podcast with your friends! We’d love for them to be our new friends, too! Questions? Comments? You know what to do! Continue this week’s chat with us via email at editorial [at] logosandmythospress [dot] com. For more information about us, the show and our writing craft book series, head over to www.logosandmythospress.com/qwerty-writing-life. Subscribe in your favorite podcast portal. Or, if you’d rather see our grinning faces, ring the bell on our YouTube channel. Can’t get enough of Mea? Head over to her online home at www.measmith.com. Want to know more about Joy? Check out her site, www.joyerancatore.com.

Click to Download Full Notes Hello! Welcome to the RealFastResults.com podcast! Bryan Cohen is today’s special guest. Bryan is a USA Today bestselling author, twice over, and he does really well in staying on the leading edge of what’s happening in the publishing industry. He’s a co-host on the “Sell More Books” podcast, and he’s also the CEO of Best Page Forward. Bryan and his team have written, literally, 2,000 book descriptions that helped to sell more books, and Bryan, himself, has sold over 100,000 copies of his books. So, to say that Bryan knows what he’s doing when it comes to selling books and increasing conversions on his Amazon listings is a massive understatement. It’s incredible to have Bryan on the show. Welcome Bryan… Promise: Sell More Copies of Your Book by Working on Your Book Description Thanks for having me. If you work on just four parts of your book description, you will sell more copies of that book for the rest of your career. First, you kind of need to know the rules. You need to know what works best in each of those four parts. In the internet marketing world, people know a little more about sales pages than they do in the book world, but we need to treat our book description, the product description, like a sales page. This is very different from the way you would think about writing the prose in a book. Click to Download Full Notes

If you write good copy, you can sell almost anything. No one knows that better than Bryan Cohen, a man who has built a business writing the descriptions for the back of books. With success in self-publishing and ghostwriting, he built an audience of followers who kept saying they needed help with this - book descriptions. People can write books and novels that are hundreds of pages, but it’s hard to write something that’s 200 words to sum it all up… and that a reader wants! In this podcast episode, Bryan is going to walk us through his process and how it has transformed his business. Some resources mentioned in this episode: Podcast: The Sell More Books Show Podcast: Relentless Authors Advertise BestPageFoward.net PitchPublicityProfit.com

In This Episode You Will Learn About: The dangers of addiction The habit of habit making Seeking fulfillment Working smarter, not harder Clearing your limiting beliefs Money as a means to an end Surrounding yourself with like-minded people   Resources: Learn more: michaelgdash.com Buy Chasing the High Instagram: @mdash1 Facebook: facebook.com/michael.dash1 Fast Foundations   Show Notes: I’m sitting down with a friend of mine today named Michael Dash. He has an incredible story of addiction: addiction to drugs, alcohol, gambling, money, and practically every addiction you could possibly chase. But, he’s now turned it into an incredible story of contribution and leading a beautiful life.   We’re going to talk his rock bottom, then we’re going to talk about what saved him from it, and we’re going to dissect all the lessons from it that apply to your life as well. During all this, we tell his story of how he went from craving millions, being addicted to money, to then no longer wanting money at all, to now realizing it’s not good or bad, but a tool for him to get his message out there for those who need it.   Michael has built companies, sold companies, been-there-done-that as an entrepreneur and he has tons of advice to share. In fact, he’s put all of that into his new book, Chasing the High, for you to learn from.   Question Highlights:  Can you tell us about your history with addiction?  Have you traded addictions for other, more productive addictions? Are we always trading addictions, or is it possible to be free of addiction? When did you sell your company? Tell us about your book, Chasing the High? What is money, anyway? How do I pursue this tool called money in a healthy way? Is there any fear in chasing it down again?   Guest Bio: MICHAEL G. DASH is an entrepreneur, author, recovering addict, speaker, philanthropist, and thrill seeker. He founded the F.A.T.E. series (From Addict to Entrepreneur) published on Thrive Global & Medium, and rolled out a F.A.T.E. program to help entrepreneurs dealing with addiction, which he looks forward to growing. Information can be found at http://michaelgdash.com/fatemasterclass. He is the co-founder of imactivated.com,  a social movement focused on inspiring a culture of positivity, authenticity, passion, empathy, and resilience. Michael is an avid volunteer, fundraiser, and mentor, and is dedicated to bringing positive change to leaders of all kinds.    You can reach Michael via email at michael@michaelgdash.com regarding partnering or other opportunities or check out his site at michaelgdash.com.   Book Description  To be on the frontline of entrepreneurship, you must be bold and take risks. But the need to achieve can be as addictive as drugs, with serious side effects. It can make you feel isolated, uncertain, and trapped on an emotional roller coaster ride full of euphoric highs and  devastating lows. But there’s a way to get back onto solid ground.   An accomplished entrepreneur and recovering gambling and drug addict, Michael Dash realized his gaming obsession and his drive to succeed were two sides of the same coin. He was always “chasing the high,” whether in the office, the casino or out being the life of the party. Through it all, he was able to devise strategies and routines that enabled him to refocus, reboot, and take control of his life. And his winning approach will help all leaders calm their inner chaos and find fulfillment, serenity, and purpose.   A different life is possible when you stop Chasing the High...and start living.   Follow me on social media @ChrisWHarder on Instagram and check out www.ForTheLoveOfMoney.com For the Love of Money is a production of Crate Media

Top Tips From The Write Coach✍️ Amazon Ads level the playing field for authors. ✍️ How to set up and use Amazon Ads. ✍️ All authors must learn Marketing. Don't let it scare you! Using Amazon Ads as a part of your book marketing plan puts you ahead of most authors!Chris O'Byrne shares today how to create and use Amazon Ads.Elements of an Amazon Ad: Copywriting - Understand some of the main techniques.Book Description - 50 - 100 characters for your ad description.Learn to do keyword research use the Amazon tool or KDP Rocket..Monitor your ads weekly at least. Add a Call To Action in the front of your book.All links mentioned are in the Episode #501 Post.Read The Post #501: Learn The Power Of Amazon Ads appeared first on The Write Coach site Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Reverend Donahue “Donny” Cambridge, III, is the assistant pastor of The Mighty Fortress Baptist Church. Though Donny is a man of the cloth, he’s also a male slut and puts on pretenses with women so they will put out when he has an urge that his main chick, Mahalia, won’t fulfill. Donny has conquered dozens of women during his three-year “situationship” with Mahalia—some from the congregation but mostly random chicks. Koolaidria, named after her mother’s favorite sugary drink at the time of her birth. Known as “Kool” for short, she has struggled her entire life to get a man to make a commitment to her and her self-esteem is in the toilet. She grew up poor and is now living paycheck to paycheck and trying to raise her five kids. But Kool has a master plan. She views Donny as her ticket out of the ’hood and she intends to sex him into delirium to get what she wants. Reverend Emerson Maynard is the senior pastor at the church and never lets Donny or anyone else forget that he’s the HTIC (Head Theologian In-Charge). Married to Danielle for twenty-two years, Reverend Maynard appears to be an upstanding man and a devoted husband and father. But he’s leading a double life. Sierra is young, attractive, educated, and is definitely wife material. She can't believe that after planning her life so carefully, she ended up being Reverend Maynard's side chick. After five years of being kept in the shadows, she is desperate and will do whatever it takes to become the pastor’s wife. Sidechickology examines the world of men who practice and preach theology, along with monogamy, but have issues adhering to the rules of both. Ebook can be purchased at: https://www.amazon.com/dp/B0189MHP0S/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/sidechickology/support

WHY I HAD TO WRITE THE TRUE STORY OF JACK DANIEL MCCULLOUGH IN LAST MAN STANDING!BOOK DESCRIPTION;It was a shattering death bed confession by a heartbroken mother. But would it solve the oldest cold case murder case in American jurisprudence?In January 1994, Eileen Tessier told Jack McCullough's half-sister Janet Tessier that he, her son, kidnapped 7-year-old Maria Ridulph from their neighborhood in Sycamore, Illinois and killed her in December 1957. It was a case that tore the child’s family apart, as well as dividing and terrifying the town as the days, then the months, and finally the years passed with no arrest.In 2008 the Illinois State police reopened the case against Jack after receiving an email from Janet Tessier about their mother's deathbed confession. After the Illinois State police interviewed Janet and learned that Jack had also been accused of raping their other sister, Jeanne Tessier, they reopened the case. But would reopening the case solve the question of who killed Maria Ridulph? And was McCullough the killer?In THE LAST MAN STANDING, true crime author Alan Warren writes in exacting detail about the kidnapping, murder and subsequent investigations—both in 1957 and 2008—that eventually led to the murder conviction of Jack McCullough. But the story doesn’t stop there as it delves into the years McCullough spent in prison and the efforts to have his conviction overturned.Was McCullough the brutal killer of a little girl? Or was he the last man standing when the justice system decided he needed to pay for the crime? You decide. See acast.com/privacy for privacy and opt-out information.

In this episode Chris interviews copywriting expert and author Bryan Cohen on how to fix the most common mistakes authors make writing their book descriptions and ads.  Show Notes & Links: -Why writing a book description is more like poetry than prose. -Waste not, want not. Why every word is important. -The 4 elements of a successful book description. -The most common mistakes authors make when writing book descriptions & how to fix. -Why a plot summary is not just a retelling of the book. -Less is more. Why too many details can turn your buyer off. -Where does this stuff go: NY Times or USA Today bestselling author status, info about a series. -Why you need a call-to-action or selling paragraph. Do you want to leave 20% of your book sales behind? -How comparisons can increase your sales and how Bryan does it. -Why effective online ads require research and testing. Not for the newbie or faint-hearted. -Quote of the show: "Publishing is something you cannot do for a dollar." -Don't miss Bryan's smarty pants tip at the end--it's gold. Links: Click 'em, they're live Bryan's website here Bryan's copywriting book, How to Write a Sizzling Synopsis Bryan's online courses on Teachable Bryan's Amazon Author page The Sell More Books Show RWA Conference - Denver Book of the Month: Sell More Books With Less Marketing by Chris Syme. Spend less time marketing and more time writing.     

While the cover and the title of a book are the first things shoppers see when they look at your book, hooking them with a description is what turns those shoppers into buyers. An important thing to note for writing descriptions is not to write a book report, but to entice the shoppers to want more. A good description should include a hook, an introduction to the protagonist(s), and a summary that leaves them wanting more. In today’s episode, I talk to Bryan Cohen, author of the book, “How to Write a Sizzling Synopsis,” about some tips for doing so. For more information, visit the show notes at http://kindlepreneur.com/e25

  SUMMARY: CYPOV Podcast is dedicated to helping Veterans become just as successful out of uniform as they were when they were in. In order to do this, you will need help! We are blessed to have so many individuals willing to share their experiences and stories of others in an effort to bring as much help and value to the transitioning veterans as possible.  This week Bennett and Eddie sit down with one such person! Donna Hoffmeyer discusses her newly released book "Warrior To Patriot Citizen" Donna is an 18 year USAF nurse with a career that spans 12 years AD, 2 years Reserves and 4 years as an AGR. Her background includes labor and delivery, flight nurse, nurse manager, college instructor, and readiness officer.   Currently, she is a Regional MEDCON Program certified case manager. She separated from active duty in 2006 and went to the reserves in 2010.   Over the years she has seen how stressful transition is for service members. She truly believes with planning and the right resources, transition can (and should) be more exciting and less stressful.   Her Co-Author and Contributor, Kevin Cullis is a USAF veteran, currently business geek, consultant, and entrepreneur.   He has his Master's in Administration, as well as, 12 years of successful face-to-face experience selling both Macs and PCs to business owners, including 3 years with Apple as a top salesman.   He loves to help entrepreneurs, startups and small business owners integrate, utilize and optimize their business ideas, marketing, sales, and business process for success. As a business geek, the combination of business and computer insights makes him unique to spark and inspire others toward their new life adventures and business.   IN THIS PARTICULAR EPISODE YOU WILL LEARN: This interview with Donna will showcase her new book available June 1st. Be sure to check it out and pick up your copy o the book today!   Book Description:   Are you ready? You’ve served our country and served it well. Thank you! Now is YOUR time. Whether you reached retirement, are medically retiring or have decided to separate; your time has come. You have decided it is time to move on to the next adventure. However, have you set yourself up in a way that will allow you do pursue your passion? Do you even know what you want to do after you leave the service? How do you translate those well-developed skills into terminology civilians will understand? This book is here to help. Are you ready? You’ve served our country and served it well. Thank you! Now is YOUR time. Whether you reached retirement, are medically retiring or have decided to separate; your time has come. You have decided it is time to move on to the next adventure. However, have you set yourself up in a way that will allow you do pursue your passion? Do you even know what you want to do after you leave the service? How do you translate those well-developed skills into terminology civilians will understand? This book is here to help.          

This week our episode centers around a sample chapter from my new audiobook for Nine Lies People Believe About Speaking in Tongues which is finally available on Audible, Amazon, and iTunes. Links mentioned in the show: One Bloody Road: The Glorious Way of Discipleship by John Garrett -- this is the book I'm currently doing the narration for, and until Mar 3rd you can get the Kindle version for only 99 cents! How to Get Audible's Audio Books for Less than $5 each Book Description for Nine Lies: Discover the Biblical truth about the controversial gift of speaking in tongues! Have you ever been told that speaking in tongues is "not for today?" Maybe you've heard people speak in tongues...and it seemed weird. You thought to yourself, "This is too strange to be God!" Or, maybe you believe that people can still speak in tongues today...but it's not for everybody. Whether you're skeptical or intrigued, whether you speak in tongues or don't, this book is for you! In Nine Lies People Believe About Speaking in Tongues, Steve Bremner biblically confronts myths about speaking in tongues head-on and answers some of the most common questions about this controversial spiritual gift. You'll get answers to questions like: Do I get baptized in the Holy Spirit at salvation...or is that another experience? Is tongues only for Charismatics and Pentecostals? Am I able to speak in tongues without an interpreter? Can I speak in tongues whenever I want? Discover for yourself what it means to speak in tongues and step into a whole new level of personal encounter with the Holy Spirit! Don't have a membership with Audible yet? Join here at audibletrial.com/fireonyourhead and start a 30-day trial and get a FREE credit to use for purchase of any audiobook of your choice. Update:

It’s an amazing thing when you realize that you might be able to write a stellar novel, full of excellent scenes and powerful characters, but when it comes to writing a blurb to put on Amazon and other online retailers, it feels like pulling teeth to do it well. It requires a different set of […]

Most book descriptions suck! Why? Because authors and not marketers are writing them. You need to take off your author hat and put on your marketer hat before you write your book description or flap copy. This is a specialized skill and requires a lot of attention to nail these 250 or so words. Here’s what you’ll learn in this episode: • Why we call book descriptions “flap copy” and why it matters • The effect the Internet and search engine optimization has had on book descriptions • The one teeny tiny element that’s missing from almost all book copy that could double or triple your sales. • How to get your credibility across in your book description without sounding arrogant • Why other authors can be the key to a successful book description and how to find the right ones

Book Description of Rising Calm: On Cara Weaver’s first day at her new high school—merely the next in a long line of new schools—she meets two senior boys: James Sable and Crispin Calaway. They’re new too; they’ve been at the school just longer than she has, and they’ve never made an effort to reach out to anyone. Until she comes. When her friends find out, they’re awed. But Cara can't shake the feeling that there’s more to James and Crispin than the two are telling.   About The Author - Haley Fisher: Haley Fisher, a college student in Kansas, and she just signed a contract with a company called Silver Tongue Press to publish her first book.