Podcasts about confident marketer

Welcome back to our "Where are they now?" bonus series where we'll be catching up with past Marketing Happy Hour podcast guests to see what they're currently up to and the projects they've been working on since we last spoke! Our next "Where are they now?" guest is Bari Tippett of Auntie Anne's and Jamba. Listen in to Bari's first MHH appearance earlier this year: ⁠How to be a Confident Marketer in 2023⁠, then join us as we catch up with her this week and hear her 2024 predictions for social media! ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠⁠Get the latest from MHH, straight to your inbox: ⁠⁠Join our email list!⁠⁠⁠ Connect with Bari: LinkedIn | Instagram | Twitter Follow Auntie Anne's: LinkedIn | Instagram | Twitter | TikTok Follow Jamba: LinkedIn | Instagram | Twitter | TikTok Connect with Co-Host Erica: ⁠LinkedIn⁠ | ⁠Instagram⁠ Connect with Co-Host Cassie: ⁠LinkedIn⁠ | ⁠Instagram⁠ Follow MHH on Social: ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ | ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ | ⁠⁠⁠⁠Twitter⁠⁠⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

We've noticed quite a few new friends around here - welcome to Marketing Happy Hour! Grab a drink and join us as we walk through who we are, how we met and why we started this podcast; then listen in as our hosts Cassie and Erica provide evergreen career advice, PR tips, content strategy learnings, and more! Not new? You'll still get value out of listening in - jump to 16:24 for our Q&A segment if you already know our story! Leadership skills episode mentioned: Stepping Into Your Career with Confidence | Motivational Speaker Genesis Vaquero Catch up on our Top 8 episodes: ⁠Leaning in to Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills⁠ How to be a Confident Marketer in 2023 | Bari Rosenstein of Auntie Anne's and Jamba ⁠Brand Marketing + Positioning 101 | Deven Machette of Betty Buzz⁠ Top Social Media Tips by Platform | Bri Reynolds of Lyft ⁠Experiential / Event Marketing 101 (+ a Conversation on Thoughtful Leadership) | Amy Gaston (prev. Magnolia)⁠ Unique Growth Marketing Tips | Kelly McGlone of Avaline Wine ⁠Building an Engaging Brand on Social Media | Jack Appleby of Future Social⁠ Product Marketing 101: Your Go-To Market Toolkit | Jaylen Adams of Rare Beauty ____ Say hi! DM us on Instagram - we can't wait to hear from you! Please also consider rating the show and leaving a review on your favorite podcast platform, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!⁠ ⁠⁠Get the latest from MHH, straight to your inbox: ⁠Join our email list!⁠⁠ Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram | marketingwithcassie.com Follow MHH: LinkedIn | Instagram | Twitter | marketinghappyhr.com Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

This week, Erica and Cassie chat with Motivational Speaker Genesis Vaquero, an ambitious recent graduate, digital marketer, and community leader that is eager to make a difference in the world and empower students and young professionals to succeed. In this episode, Genesis breaks down her top tips for networking, finding your purpose, developing a growth mindset, gaining confidence in your career, and more. Here's a peek at what we cover in this episode: [00:04:05] - Genesis shares her initial thoughts about the importance of networking and what sparked her interest in working with students. She also gives us her best advice on overcoming self doubt and imposter syndrome, and explains how to develop a growth mindset in your career. [00:13:45] - Genesis explains how young leaders can step up to the plate by doing things that make them uncomfortable. She also provides tips for following your passion and crafting your own career path, dives deeper into how important the community you surround yourself with really is, and sparks a discussion on "finding your why." [00:30:25] - Genesis shares how to build your skill set in public speaking and overcome any jitters that may arise. She also explains why she recommends joining Toastmasters, and how she has landed speaking engagements as she advances in her public speaking journey. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Genesis' episode: Creating Your Own Dream Career Path | Social Media Consultant Rachel Karten ⁠Personal Branding 101 | Rachel B. Lee of StandOut Authority⁠ How to be a Confident Marketer in 2023 | Bari Rosenstein of Auntie Anne's and Jamba ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! ⁠NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!⁠ ⁠⁠Get the latest from MHH, straight to your inbox: ⁠Join our email list!⁠⁠⁠ Connect with Genesis on LinkedIn Follow MHH on Social: ⁠⁠⁠Instagram⁠⁠⁠ | ⁠⁠⁠LinkedIn⁠⁠⁠ | ⁠⁠⁠Twitter⁠⁠⁠ | ⁠⁠⁠TikTok⁠⁠⁠ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: ⁠⁠⁠https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

Cheers to 2 YEARS of the Marketing Happy Hour Podcast! Listen in as Cassie and Erica celebrate by sharing what's in our glasses lately (literally and metaphorically), what we're currently up to in our careers (hint: we're totally switching some things up!), advice for marketing professionals in today's workforce, a run through of our top 10 episodes from the past two years (see below), what's next for Marketing Happy Hour, and how you can snag a FREE MHH sticker! We're so grateful to all of you, our listeners, and appreciate every minute you take out of your day to tune in to Marketing Happy Hour! Thank you for being here, and stay tuned for more exciting things in the months ahead! Catch up on our Top 10 episodes: How to be a Confident Marketer in 2023 | Bari Rosenstein of Auntie Anne's and Jamba Leaning in to Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills Product Marketing 101: Your Go-To Market Toolkit | Jaylen Adams of Rare Beauty Content Marketing 101: Creating an Effective Social Media Presence | Elyse Estrella of Wine Enthusiast Performance Marketing 101 | Alex Lewis of Later PR 101: Set Yourself Apart | Alice Hampton of ACP Management Content Creation + The Future of Digital | Ashlie Head of L'Oréal Brand Marketing + Positioning 101 | Deven Machette of Betty Buzz Telling a Cohesive Brand Story | Melissa Santell of FoodxFeels Experiential / Event Marketing 101 (+ a Conversation on Thoughtful Leadership) | Amy Gaston (prev. Magnolia) ____ Say hi! DM us on Instagram - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!⁠ ⁠⁠Get the latest from MHH, straight to your inbox: ⁠Join our email list!⁠⁠ Connect with Co-Host Erica: LinkedIn | Instagram | Threads Connect with Co-Host Cassie: LinkedIn | Instagram | Threads | marketingwithcassie.com Follow MHH: LinkedIn | Instagram | Twitter | Threads | marketinghappyhr.com Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

This week, Cassie and Erica catch up with Social Media Consultant Rachel Karten, known for her Link in Bio newsletter, to chat through all things social media and what it means to create your own dream career path through consulting work. Here's a peek at what we cover in this episode: [00:03:13] - Rachel shares a look at her 10 years of experience in social media, from Plated to Bon Appetit, and her transition to consulting for brands like CAVA and west elm. We go over how she initially found clients, her "getting started" tips for someone who wants to break into consulting, why LinkedIn and Twitter are important in that journey, and how starting a newsletter can introduce your services to new prospective clients. [00:08:26] - Rachel dives into her experience working with one of our favorite brands, CAVA, as a consultant, focusing on collaborations and partnerships and growing their social followings, and how she's maintained great client relationships with brands like CAVA by building trust over time. [00:13:03] - Rachel shares the brands she believes are doing a great job on social, like NPR's Planet Money and SSENSE, and how developing a brand personality to stand out among the crowd is the key to success on social today. [00:15:30] - Rachel shares a behind the scenes look at building her newsletter, Link In Bio, and how she's inspired to create new content each week. She also gives us her best tips for copywriting and growing her subscriber list. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Rachel's episode: Your Guide to Social Media, Paid Media + Influencer Marketing | Halie Soprano of Traackr How to be a Confident Marketer in 2023 | Bari Rosenstein of Auntie Anne's and Jamba Top Social Media Tips by Platform | Bri Reynolds of Lyft ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world! ⁠⁠Get the latest from MHH, straight to your inbox: Join our email list!⁠⁠ Connect with Rachel on LinkedIn | Instagram Subscribe to the Link in Bio newsletter: https://milkkarten.substack.com/ Follow MHH on Social: ⁠⁠Instagram⁠⁠ | ⁠⁠LinkedIn⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠TikTok⁠⁠ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: ⁠⁠https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ ⁠Looking to make a career change? Download the FREE Dream Career Game Plan! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

This week, we're chatting with Jaylen Adams, Brand & Product Marketing Assistant Manager at Rare Beauty, all about their go-to-market strategy. Founded by Selena Gomez and backed by the mission of helping everyone celebrate their individuality by redefining what beauty means, Rare Beauty is making waves in the beauty industry. Here's a peek at what we cover in this episode: [00:04:16] - Jaylen shares how she started pre-launch at Rare Beauty (3 years ago!), and gives us the inside scoop on her internal promotion journey from Coordinator to Assistant Manager. She also shares how working with Rare Beauty's CMO, Katie Welch, has positively impacted her career thus far. [00:18:48] - Jaylen provides a behind the scenes look at launching a product from start to finish, from the development phase to hitting shelves (using their most recent launch, Positive Light Silky Touch Highlighter, as an example). She also dives into their go to market strategy and how they manage ratings and reviews for a launch. [00:25:31] - Jaylen explains the process of building out a seasonal campaign, and how she's gained the courage to pitch new ideas to her team. [00:34:05] - Jaylen shares what's next in her career, and which Rare Beauty products you NEED to add to your makeup bag ASAP. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Jaylen's episode: Content Creation + The Future of Digital | Ashlie Head of L'Oréal Getting Innovative: Pitching and Launching New Content Strategies | Michelle Westfall of Universal Parks & Resorts How to be a Confident Marketer in 2023 | Bari Rosenstein of Auntie Anne's and Jamba ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Check out our website! Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketing-happy-hour Follow Jaylen on Instagram: https://www.instagram.com/jayxlen/ Connect with Jaylen on LinkedIn: https://www.linkedin.com/in/jaylen-adams-61b83510b/ Shop Rare Beauty at Sephora | Shop rarebeauty.com Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our MHH email list: https://www.marketinghappyhr.com/ --- Support this podcast: https://anchor.fm/marketinghappyhour/support

Welcome to Season 7 of the Marketing Happy Hour podcast! We're excited to kick things off with Erica's conversation with Bari Rosenstein, Social Media Manager at Auntie Anne's and Jamba. Here's a peek at what we cover in this episode: [00:03:30] - Bari shares her experience working for agencies, transitioning brand side with Coca-Cola, how she found her current role with Auntie Anne's and Jamba, and how she and her team are bringing pretzels and juice to life on social! [00:08:47] - Bari reveals which platforms each of the brands are utilizing and what content does well on each platform. Her advice? Tailor the content to each audience and "drive the crave." [00:11:09] - Bari walks us through the importance that audience sentiment plays in determining a campaign's success, and gives us a behind the scenes look at building each brand's TikTok presence from scratch. [00:16:51] - Bari uncovers how Auntie Anne's and Jamba's strategies differ on social, and how each brand promotes LTOs (Limited Time Offers). She shares tips on how to juggle multiple brands and how to let management know if and when you need to bring on additional help! [00:25:10] - Bari chats all things Twitter and shares how brands can make a splash on social by standing out amongst the noise in their categories. [00:29:44] - Learn how social media truly impacts the bottom line for a brand, and the lasting impact that branding yourself as a professional on LinkedIn can have on your career. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Bari's episode: Social Strategy 101: What You Need to Succeed | Lauren Freund of Shutterfly Your Guide to Social Media, Paid Media + Influencer Marketing | Halie Soprano of Traackr Audience Insights 101: Sliding in the DMs | Sara Arbelaez of Heelys ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Follow Bari / Auntie Anne's / Jamba on Instagram: @basicallybari / @auntieannespretzels / @jambajuice Connect with Bari on LinkedIn: Bari Rosenstein Check out Auntie Anne's and Jamba on TikTok: @auntieannes / @jamba Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ --- Support this podcast: https://anchor.fm/cassie-palmer/support

What You'll Learn From This Episode: Email subscription as a business asset How beneficial of email marketing Why you need to invest in an email system Related Links and Resources: I invented a little tip sheet that is 7 essential tips around email marketing that you'd probably don't know. And you can get that at www.confidentmarketer.com/billprater Summary: A veteran owner of both a brick-and-mortar business and a successful online consulting business, Sue Painter founded The Confident Marketer in 2006. She has provided business strategies for online and small business owners across the United States and in many other countries since that time. Sue is a certified Book Yourself Solid business coach, a certified email marketing specialist, and a quick study at seeing where solo and small business owners are stuck. She is a world traveler, having left home at 16 as an exchange student and now has been to every continent and more than 80 countries. Sue and her husband, Bill, currently live in the Sarasota, Florida area. Here are the highlights of this episode: Since Sue has been in the business for 20 years, she told us that her ideal clients had evolve along the way. Now, it's either a solopreneur or a small local business who need help in organizing their marketing, specifically their email marketing process and campaigns. Because of time factors or the lack of knowledge on the business owner's part, they really not developing the business asset of the email subscriber list in their existing customers and their prospects. Susan solves the problem to them on how to approach, set-up, sustain, and get measurable results through their marketing including email. Sometimes, these people realize that they don't have a way to contact their prospects or to reach out even to existing customers. They don't have a way to educate people about their business on a regular basis, or they don't know how to make quick offers in response to business changes. They usually tell themselves "I know I need to do but I don't have time because I have more pressing business" or they don't know who to reach out to when organizing their email subscription or structure it properly so it works 24/7 for them. Sometimes they don't even know how to pick the correct autoresponder software. And if they do have one, they either didn't update it or used it properly. Another factor as well is that they think people won't open their emails, but they will if they are compelling, interesting, and used in the right way. Susan shared with us that her clients usually wonder if maintaining a marketing system expensive or it's hard to get a return on investment compared to pay advertisement. She says that once you invested in an email system and get the one which is not too robust for you, then you will find that you will use that asset over and over again. It will actually be cheap compared to ads bing in most of the markets you can spend money in. Sue's Valuable Free Action (VFA): Just commit and make a decision that you're going to build your email subscriber list and that you're going to see them as an asset. If you're going to sell your business to the size of your subscriber list then it would be a one factor that will enter into the sale as well as how active and responsive that email list is. Pay attention and be consistent, just like in any business asset that you have.

What You'll Learn From This Episode: Email subscription as a business asset How beneficial of email marketing Why you need to invest in an email system Related Links and Resources: I invented a little tip sheet that is 7 essential tips around email marketing that you'd probably don't know. And you can get that at www.confidentmarketer.com/billprater Summary: A veteran owner of both a brick-and-mortar business and a successful online consulting business, Sue Painter founded The Confident Marketer in 2006. She has provided business strategies for online and small business owners across the United States and in many other countries since that time. Sue is a certified Book Yourself Solid business coach, a certified email marketing specialist, and a quick study at seeing where solo and small business owners are stuck. She is a world traveler, having left home at 16 as an exchange student and now has been to every continent and more than 80 countries. Sue and her husband, Bill, currently live in the Sarasota, Florida area. Here are the highlights of this episode: Since Sue has been in the business for 20 years, she told us that her ideal clients had evolve along the way. Now, it's either a solopreneur or a small local business who need help in organizing their marketing, specifically their email marketing process and campaigns. Because of time factors or the lack of knowledge on the business owner's part, they really not developing the business asset of the email subscriber list in their existing customers and their prospects. Susan solves the problem to them on how to approach, set-up, sustain, and get measurable results through their marketing including email. Sometimes, these people realize that they don't have a way to contact their prospects or to reach out even to existing customers. They don't have a way to educate people about their business on a regular basis, or they don't know how to make quick offers in response to business changes. They usually tell themselves "I know I need to do but I don't have time because I have more pressing business" or they don't know who to reach out to when organizing their email subscription or structure it properly so it works 24/7 for them. Sometimes they don't even know how to pick the correct autoresponder software. And if they do have one, they either didn't update it or used it properly. Another factor as well is that they think people won't open their emails, but they will if they are compelling, interesting, and used in the right way. Susan shared with us that her clients usually wonder if maintaining a marketing system expensive or it's hard to get a return on investment compared to pay advertisement. She says that once you invested in an email system and get the one which is not too robust for you, then you will find that you will use that asset over and over again. It will actually be cheap compared to ads bing in most of the markets you can spend money in. Sue's Valuable Free Action (VFA): Just commit and make a decision that you're going to build your email subscriber list and that you're going to see them as an asset. If you're going to sell your business to the size of your subscriber list then it would be a one factor that will enter into the sale as well as how active and responsive that email list is. Pay attention and be consistent, just like in any business asset that you have.

In today’s podcast, we discuss the CoronaVirus with Sue Painter and What Can We Do Now.   What can we do in our businesses and how can we help other businesses while we cope with the CoronaVirus.  I asked Sue Painter of the Confident Marketer to be on the podcast because I was impressed with […] The post CoronaVirus: What Can We Do Now with Sue Painter appeared first on Design Your Lifestyle.

Sue painter of Confident Marketer is driven to help women entreprenuers around the globe become better business owners. She offers coaching and mentorship, sharing her valuable background in business, to help others become successful and profitable.  Sue is a serial entrepreneur. She has owned and operated two thriving business' and she has experience running large organizations to small holistic practices. She teaches, encourages and challenges her clients to be better business owners to help them thrive.     Today we'll discuss:   The safest job you'll ever have; the one with yourself Developing you as a brand How to become more consistent How to keep moving forward Business rules and how they apply to you Developing an international reach, even if you sell pizza

Sue shares her marketing philosophies, her no-nonsense approach and all the details that helped her become fully booked a year out within the first year in business. Plus, how to become a confident marketer using strategy, planning and the latest marketing techniques that work today.

Sue shares her marketing philosophies, her no-nonsense approach and all the details that helped her become fully booked a year out within the first year in business. Plus, how to become a confident marketer using strategy, planning and the latest marketing techniques that work today.

If you're a small business owner, you know that figuring out how to use social media can be like a knotted cable. I answered some common questions on this live Q and A call.

If you're a small business owner, you know that figuring out how to use social media can be like a knotted cable. I answered some common questions on this live Q and A call.

As business owners, we never know where things might lead. By accomodating what feels to us like a small request for services (or products) we open the door for more business down the line.

As business owners, we never know where things might lead. By accomodating what feels to us like a small request for services (or products) we open the door for more business down the line.

You plan for something, sometimes investing a lot of time and brain power and effort, but things change around you faster than you realize, and you just don't get what you expected. And in that very moment of your worst disappointment, opportunity lies.

You plan for something, sometimes investing a lot of time and brain power and effort, but things change around you faster than you realize, and you just don’t get what you expected. And in that very moment of your worst disappointment, opportunity lies.

Animals (the non-human type) are all about speed and efficiency, two great traits for self-employed business owners. Here's 5 things I've learned from animals that can help you in life and in your small business.

Animals (the non-human type) are all about speed and efficiency, two great traits for self-employed business owners. Here’s 5 things I’ve learned from animals that can help you in life and in your small business.

Do you feel stuck? Here are my 5 tips on creating more business by going on retreat, and I know you'll love them!

Do you feel stuck? Here are my 5 tips on creating more business by going on retreat, and I know you'll love them!

Think twice before you offer discounts. Instead of offering discounts, offer extra value. Listen to this podcast and find out why.

Think twice before you offer discounts. Instead of offering discounts, offer extra value. Listen to this podcast and find out why.

Here's my top five ways to go about creating a truly special irresistible free offer that will turn your website's visitors into prospects.

Here’s my top five ways to go about creating a truly special irresistible free offer that will turn your website’s visitors into prospects.

Struggling with work/life balance? Start thinking "blend," not "balance," and here is why.

Struggling with work/life balance? Start thinking "blend," not "balance," and here is why.

Tap into visions, and from your visions, you can create wealth and abundance. Listen to this MP3 to find out why visions are so important.

Tap into visions, and from your visions, you can create wealth and abundance. Listen to this MP3 to find out why visions are so important.

Here's a short MP3 recording that will give you the 4 signs that you're not looking into your own vision enough to run your small business. Or, for that matter, the rest of your life, either.

Here’s a short MP3 recording that will give you the 4 signs that you’re not looking into your own vision enough to run your small business. Or, for that matter, the rest of your life, either.

One of the most powerful tools you have in your marketing tool shed is your e-zine or newsletter. It's a great way to keep up your visibility and build top-of-mind awareness with your clients. Join me as I talk with Sue Painter, the founder of The Confident Marketer. We'll talk about at least three ways you can make sure the content you put into your e-zine pays off in more prospects and more sales. Sue is known to her clients as a marketing therapist, able to pinpoint what's keeping your business stuck quickly. A Mastermind Leader for Ali Brown and one of Booked Solid University's professors, Sue's clients have built businesses that earn 5 figures a month, and she believes that you can, too. Sue's website is www.confidentmarketer.com, where you can grab her free resources and subscribe to her twice-monthly "Mindset Shifts & Marketing Tips" e-zine.Here's what you'll get on this call:The secret formula for the best-read e-zinesHow to use your e-zine to drive clients to your websiteWays to build special promotions that give you instant visibility and more prospects

One of the most powerful tools you have in your marketing tool shed is your e-zine or newsletter. It's a great way to keep up your visibility and build top-of-mind awareness with your clients. Join me as I talk with Sue Painter, the founder of The Confident Marketer. We'll talk about at least three ways you can make sure the content you put into your e-zine pays off in more prospects and more sales. Sue is known to her clients as a marketing therapist, able to pinpoint what's keeping your business stuck quickly. A Mastermind Leader for Ali Brown and one of Booked Solid University's professors, Sue's clients have built businesses that earn 5 figures a month, and she believes that you can, too. Sue's website is www.confidentmarketer.com, where you can grab her free resources and subscribe to her twice-monthly "Mindset Shifts & Marketing Tips" e-zine.Here's what you'll get on this call:The secret formula for the best-read e-zinesHow to use your e-zine to drive clients to your websiteWays to build special promotions that give you instant visibility and more prospects