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Business Wise – Life, Business, and Success Tips for Small Business Owners
Sue Painter shares what neuroscience tells us about how to make our content be memorable and build brand awareness that leads to sales.
What You'll Learn From This Episode: Email subscription as a business asset How beneficial of email marketing Why you need to invest in an email system Related Links and Resources: I invented a little tip sheet that is 7 essential tips around email marketing that you'd probably don't know. And you can get that at www.confidentmarketer.com/billprater Summary: A veteran owner of both a brick-and-mortar business and a successful online consulting business, Sue Painter founded The Confident Marketer in 2006. She has provided business strategies for online and small business owners across the United States and in many other countries since that time. Sue is a certified Book Yourself Solid business coach, a certified email marketing specialist, and a quick study at seeing where solo and small business owners are stuck. She is a world traveler, having left home at 16 as an exchange student and now has been to every continent and more than 80 countries. Sue and her husband, Bill, currently live in the Sarasota, Florida area. Here are the highlights of this episode: Since Sue has been in the business for 20 years, she told us that her ideal clients had evolve along the way. Now, it's either a solopreneur or a small local business who need help in organizing their marketing, specifically their email marketing process and campaigns. Because of time factors or the lack of knowledge on the business owner's part, they really not developing the business asset of the email subscriber list in their existing customers and their prospects. Susan solves the problem to them on how to approach, set-up, sustain, and get measurable results through their marketing including email. Sometimes, these people realize that they don't have a way to contact their prospects or to reach out even to existing customers. They don't have a way to educate people about their business on a regular basis, or they don't know how to make quick offers in response to business changes. They usually tell themselves "I know I need to do but I don't have time because I have more pressing business" or they don't know who to reach out to when organizing their email subscription or structure it properly so it works 24/7 for them. Sometimes they don't even know how to pick the correct autoresponder software. And if they do have one, they either didn't update it or used it properly. Another factor as well is that they think people won't open their emails, but they will if they are compelling, interesting, and used in the right way. Susan shared with us that her clients usually wonder if maintaining a marketing system expensive or it's hard to get a return on investment compared to pay advertisement. She says that once you invested in an email system and get the one which is not too robust for you, then you will find that you will use that asset over and over again. It will actually be cheap compared to ads bing in most of the markets you can spend money in. Sue's Valuable Free Action (VFA): Just commit and make a decision that you're going to build your email subscriber list and that you're going to see them as an asset. If you're going to sell your business to the size of your subscriber list then it would be a one factor that will enter into the sale as well as how active and responsive that email list is. Pay attention and be consistent, just like in any business asset that you have.
What You'll Learn From This Episode: Email subscription as a business asset How beneficial of email marketing Why you need to invest in an email system Related Links and Resources: I invented a little tip sheet that is 7 essential tips around email marketing that you'd probably don't know. And you can get that at www.confidentmarketer.com/billprater Summary: A veteran owner of both a brick-and-mortar business and a successful online consulting business, Sue Painter founded The Confident Marketer in 2006. She has provided business strategies for online and small business owners across the United States and in many other countries since that time. Sue is a certified Book Yourself Solid business coach, a certified email marketing specialist, and a quick study at seeing where solo and small business owners are stuck. She is a world traveler, having left home at 16 as an exchange student and now has been to every continent and more than 80 countries. Sue and her husband, Bill, currently live in the Sarasota, Florida area. Here are the highlights of this episode: Since Sue has been in the business for 20 years, she told us that her ideal clients had evolve along the way. Now, it's either a solopreneur or a small local business who need help in organizing their marketing, specifically their email marketing process and campaigns. Because of time factors or the lack of knowledge on the business owner's part, they really not developing the business asset of the email subscriber list in their existing customers and their prospects. Susan solves the problem to them on how to approach, set-up, sustain, and get measurable results through their marketing including email. Sometimes, these people realize that they don't have a way to contact their prospects or to reach out even to existing customers. They don't have a way to educate people about their business on a regular basis, or they don't know how to make quick offers in response to business changes. They usually tell themselves "I know I need to do but I don't have time because I have more pressing business" or they don't know who to reach out to when organizing their email subscription or structure it properly so it works 24/7 for them. Sometimes they don't even know how to pick the correct autoresponder software. And if they do have one, they either didn't update it or used it properly. Another factor as well is that they think people won't open their emails, but they will if they are compelling, interesting, and used in the right way. Susan shared with us that her clients usually wonder if maintaining a marketing system expensive or it's hard to get a return on investment compared to pay advertisement. She says that once you invested in an email system and get the one which is not too robust for you, then you will find that you will use that asset over and over again. It will actually be cheap compared to ads bing in most of the markets you can spend money in. Sue's Valuable Free Action (VFA): Just commit and make a decision that you're going to build your email subscriber list and that you're going to see them as an asset. If you're going to sell your business to the size of your subscriber list then it would be a one factor that will enter into the sale as well as how active and responsive that email list is. Pay attention and be consistent, just like in any business asset that you have.
All Things Vocal: Podcast for Singers, Speakers, Voice Coaches and Producers
Do you want a successful vocal career? Then you need to take care of business. Today I interview Sue Painter who with her extensive successful business and coaching experience teaches us to do just that. Find Sue Painter at https://confidentmarketer.com Find me at https://judyrodman.com
In today’s podcast, we discuss the CoronaVirus with Sue Painter and What Can We Do Now. What can we do in our businesses and how can we help other businesses while we cope with the CoronaVirus. I asked Sue Painter of the Confident Marketer to be on the podcast because I was impressed with […] The post CoronaVirus: What Can We Do Now with Sue Painter appeared first on Design Your Lifestyle.
Business Wise – Life, Business, and Success Tips for Small Business Owners
Sue Painter shares why it's important to set boundaries along with some helpful tips.
Business Wise – Life, Business, and Success Tips for Small Business Owners
During this episode of Peep Show, Sue and Marnie answers questions on online marketing systems.
Business Wise – Life, Business, and Success Tips for Small Business Owners
During this episode of Peep Show, Sue and Marnie answers questions on online marketing systems.
Business Wise – Life, Business, and Success Tips for Small Business Owners
Sue Painter interviews Michele PW on her new book on Love-Based Copywriting
Business Wise – Life, Business, and Success Tips for Small Business Owners
Sue Painter interviews Michele PW on her new book on Love-Based Copywriting
Business Wise – Life, Business, and Success Tips for Small Business Owners
During this episode of the Online Business Peep Show (https://confidentmarketer.com/peepshow), Sue Painter and Marnie Marcus discuss how to achieve successful collaboration.
Business Wise – Life, Business, and Success Tips for Small Business Owners
During this episode of the Online Business Peep Show (https://confidentmarketer.com/peepshow), Sue Painter and Marnie Marcus discuss how to achieve successful collaboration.
Business Wise – Life, Business, and Success Tips for Small Business Owners
During this episode of the Online Business Peep Show (https://confidentmarketer.com/peepshow), Sue Painter and Marnie Marcus talks about list building through content marketing.
Business Wise – Life, Business, and Success Tips for Small Business Owners
During this episode of the Online Business Peep Show (https://confidentmarketer.com/peepshow), Sue Painter and Marnie Marcus talks about list building through content marketing.
Business Wise – Life, Business, and Success Tips for Small Business Owners
Clarity is often hard to gain and comes with a secret cost. Listen in to learn what you need to know about clarity.
Business Wise – Life, Business, and Success Tips for Small Business Owners
Sue interviews Facebook Ad expert David Baer.
Business Wise – Life, Business, and Success Tips for Small Business Owners
Sue interviews Facebook Ad expert David Baer.
Business Wise – Life, Business, and Success Tips for Small Business Owners
During this episode of the Online Business Peep Show (https://confidentmarketer.com/peepshow), Sue Painter and Marnie Marcus share their failures in 2015 and their view on 2016
Business Wise – Life, Business, and Success Tips for Small Business Owners
Sue shares the 3 worst mistakes she sees women business owners making – mistakes that cause us distress, cost us missed opportunities, and sabotage our growth.
Business Wise – Life, Business, and Success Tips for Small Business Owners
Do you know if you have bandwidth to start a new project? Listen in to learn how to identify that.
The Boomer Business Owner with Charlie Poznek: Lifestyle Entrepreneurs | Online Business | Coaching
Sue Painter is a mentor to small business owners throughout the world. She is known for her quick insight, strong skills as a marketing strategist, and wisdom about life as a small biz owner. Sue loves to work with solo professionals who want to refresh their business.
Business Wise – Life, Business, and Success Tips for Small Business Owners
Sue Painter interviews PR expert Mary Ellen Miller, grilling her about what it takes to stay in business and how to use PR for your business.
Business Wise – Life, Business, and Success Tips for Small Business Owners
Sue Painter interviews internationally known SEO and content marketing expert David Cross. We talk about the most VIP thing to know for content marketing, the current state of SEO, and whether you HAVE to use social media. About 20 minutes.
Business Wise – Life, Business, and Success Tips for Small Business Owners
How can you be more confident so that prospects will perceive what you offer as useful and necessary? Learn the three key ingredients to usefulness that the ancient philosopher Aristotle gives us.
Business Wise – Life, Business, and Success Tips for Small Business Owners
There are three steps in picking an ideal target market for your business. In this audio, you'll hear the three steps, an example, and some of the ways you can tell if you have not yet found your best target market.
Business Wise – Life, Business, and Success Tips for Small Business Owners
No matter our particular Thanksgiving situation, how can we model day to day thankfulness so strongly that it infuses itself into every activity? How can we live the spirit of Thanksgiving every day of the year?
Business Wise – Life, Business, and Success Tips for Small Business Owners
Small business owners worry over competition. The better play is to be fabulous at what you do and seek to work collaboratively. Here are 7 ways to do so.
Business Wise – Life, Business, and Success Tips for Small Business Owners
In this audio I point out how one new realtor in Florida made newbie mistakes that cost him time, money, and maybe even a buyer for the property he listed.
Business Wise – Life, Business, and Success Tips for Small Business Owners
I believe we can measure the value of what we, as small business owners, offer using these four characteristics.
Business Wise – Life, Business, and Success Tips for Small Business Owners
I just spent 3 days with smart folks who make it their business to watch the world's economy, track world trends for entrepreneurs, and find new ways to monetize self-publishing. Here are my takeaways.
Business Wise – Life, Business, and Success Tips for Small Business Owners
I promised I would come back and talk about what I am doing to build website visibility and credibility with the new suepainter.com site once it was up and running. So here it is – 5 things I'm doing and why.
Business Wise – Life, Business, and Success Tips for Small Business Owners
If you offer a transformational service there's a good chance that many people will be attracted to your bright, shiny energy but you will have trouble closing the sale. Learn why in this podcast.
Business Wise – Life, Business, and Success Tips for Small Business Owners
Growing your business means taking risks. In this podcast, I talk about how Keith Urban changed his business model, taking enormous risks.
Business Wise – Life, Business, and Success Tips for Small Business Owners
Do you create and sell your information products? Listen in to learn some tips on designing products that sell.
Business Wise – Life, Business, and Success Tips for Small Business Owners
Learn what you can do to increase the number of shares of your blog posts.
Business Wise – Life, Business, and Success Tips for Small Business Owners
Want to know the environment you work in, what hangs you up, and how to step into leadership for your business? Then listen in.
Business Wise – Life, Business, and Success Tips for Small Business Owners
In this 6 minute audio, Sue talks about what to do when something doesn't go so well in your business.
Business Wise – Life, Business, and Success Tips for Small Business Owners
Mark Cuban made a quote that made me about following a passion. Here are my thoughts.
Business Wise – Life, Business, and Success Tips for Small Business Owners
Where are you right now? Are you hoping to create a different life than what you have right now? Listen to as Sue shows you the possibilities in our amazing lives.
Business Wise – Life, Business, and Success Tips for Small Business Owners
If you're a small business owner, you know that figuring out how to use social media can be like a knotted cable. I answered some common questions on this live Q and A call.
Business Wise – Life, Business, and Success Tips for Small Business Owners
As business owners, we never know where things might lead. By accomodating what feels to us like a small request for services (or products) we open the door for more business down the line.
Business Wise – Life, Business, and Success Tips for Small Business Owners
You plan for something, sometimes investing a lot of time and brain power and effort, but things change around you faster than you realize, and you just don't get what you expected. And in that very moment of your worst disappointment, opportunity lies.
Business Wise – Life, Business, and Success Tips for Small Business Owners
Animals (the non-human type) are all about speed and efficiency, two great traits for self-employed business owners. Here's 5 things I've learned from animals that can help you in life and in your small business.
Business Wise – Life, Business, and Success Tips for Small Business Owners
Do you feel stuck? Here are my 5 tips on creating more business by going on retreat, and I know you'll love them!
Business Wise – Life, Business, and Success Tips for Small Business Owners
Think twice before you offer discounts. Instead of offering discounts, offer extra value. Listen to this podcast and find out why.
Business Wise – Life, Business, and Success Tips for Small Business Owners
Here's my top five ways to go about creating a truly special irresistible free offer that will turn your website's visitors into prospects.
Business Wise – Life, Business, and Success Tips for Small Business Owners
Struggling with work/life balance? Start thinking "blend," not "balance," and here is why.
Business Wise – Life, Business, and Success Tips for Small Business Owners
Tap into visions, and from your visions, you can create wealth and abundance. Listen to this MP3 to find out why visions are so important.
Business Wise – Life, Business, and Success Tips for Small Business Owners
Here's a short MP3 recording that will give you the 4 signs that you're not looking into your own vision enough to run your small business. Or, for that matter, the rest of your life, either.