Podcasts about build credibility

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Best podcasts about build credibility

Latest podcast episodes about build credibility

The Podcast by KevinMD
Overcoming the curse of knowledge: Why doctors need to translate medicine

The Podcast by KevinMD

Play Episode Listen Later Apr 28, 2025 16:53


Communications consultant and attorney Heather Hansen discusses her article, "Why every doctor needs a translator." Drawing on her background as a medical malpractice defense attorney, she explains the "curse of knowledge," where physicians, once expert, find it difficult to imagine not knowing complex medical information, leading to communication barriers with patients. Heather argues that doctors must become effective "translators" of medical jargon into plain language, noting that research found only two percent of sample orthopedic patient materials met sixth-grade readability standards. She presents a three-step process for physicians to overcome this challenge: Be Curious (actively ask patients what they understand, not just if, and involve staff), Be Compassionate (use curiosity to truly see from the patient's perspective, recognizing clear communication is kind), and Build Credibility (explain the 'why' behind instructions clearly to foster trust and belief). Heather contends that mastering this "translation" skill improves patient outcomes, strengthens relationships, reduces legal risk, and can even lessen physician burnout. Our presenting sponsor is Microsoft Dragon Copilot. Want to streamline your clinical documentation and take advantage of customizations that put you in control? What about the ability to surface information right at the point of care or automate tasks with just a click? Now, you can. Microsoft Dragon Copilot, your AI assistant for clinical workflow, is transforming how clinicians work. Offering an extensible AI workspace and a single, integrated platform, Dragon Copilot can help you unlock new levels of efficiency. Plus, it's backed by a proven track record and decades of clinical expertise and it's part of Microsoft Cloud for Healthcare–and it's built on a foundation of trust. Ease your administrative burdens and stay focused on what matters most with Dragon Copilot, your AI assistant for clinical workflow. VISIT SPONSOR → https://aka.ms/kevinmd SUBSCRIBE TO THE PODCAST → https://www.kevinmd.com/podcast RECOMMENDED BY KEVINMD → https://www.kevinmd.com/recommended

WITneSSes
How Michele Barard Helps Thought Leaders Tell Their Story and Build Credibility Through Books

WITneSSes

Play Episode Listen Later Apr 24, 2025 21:19


In this powerful episode, Ambassador Elisha sits down with Michele Barard—author, writing coach, and publishing strategist—to discuss the importance of writing books as a tool for influence and credibility.   Michele shares why every business leader should consider writing a book, the personal mission behind her work, and three key elements to crafting a successful book.   She also opens up about her journey as a tech-savvy, writing-geek, and former empty-nester turned purpose-driven entrepreneur.   This conversation is filled with insights for aspiring authors, coaches, and thought leaders looking to make an impact.   Reach Michele Here:  https://michelebarard.as.me/pickmybrain ... Want to be a guest on WITneSSes? Send Elisha Arowojobe a message on #PodMatch, here: https://www.podmatch.com/member/ambelisha     Elevate your business with Anastasia's expert consulting. Use code Elisha3 for an exclusive offer and transform your business today! https://resurrectionmentor.wixsite.com/so/42PDEPEB8?languageTag=en     Send Amb. Elisha Hello here: https://open.substack.com/pub/ambelisha1/p/join-my-new-subscriber-chat?utm_source=share&utm_medium=android&r=3z233v

Recruitment News Australia
Episode 105 - How can recruiters build credibility in their market?

Recruitment News Australia

Play Episode Listen Later Apr 14, 2025 22:23


Episode 105 - How can recruiters build credibility in their market?

Yoga Boss
Borrowed Trust: The Fastest Way to Build Credibility in Your Studio or Business

Yoga Boss

Play Episode Listen Later Apr 1, 2025 15:30 Transcription Available


Send Jackie A Message!Building trust doesn't have to take years—it can be accelerated using a strategy called "borrowed trust". By strategically aligning with already trusted people, places, or platforms, yoga and Pilates businesses can go from unknown to thriving—much faster.I have seen so many new entrepreneurs wait until they feel "established enough" before charging premium rates or expanding their business. However, the most successful studio owners know that credibility can be borrowed, not just earned over time.In this episode, you'll learn:What "borrowed trust" is and how it worksWhy your location can impact your studio's credibility instantlyHow collaborations, guest appearances, and strategic partnerships can fast-track trust with your audienceWhy your service quality must match the trust you inherit for lasting successIdentifying trusted entities to align with in your businessTune in to discover how you can leverage borrowed trust to save years of struggle and start serving your ideal clients faster.Work with Jackie MurphySay Hi on Instagram @thebusinessofyogaLearn about The Business of Yoga Program Apply for the Mastermind

Podcast Talent Coach
Converting Your Podcast Into A Book – PTC 534

Podcast Talent Coach

Play Episode Listen Later Mar 1, 2025 40:30


You spend so much time creating your content every week, maximize your time by repurposing your content. One powerful way to repurpose is by converting your podcast into a book. Each week you create great show notes. Those show notes can be organized into a book. THE POWER OF CONVERTING A PODCAST INTO A BOOK There are a variety of benefits of turning your podcast into a book. Let's look at a few. A book can help you build your legacy. Your book will be around for years to come. Share your story and build your legacy. Your book can build credibility and expertise. Just having a book gives you credibility. There is an aura around published authors. A book can help generate leads. In today's world, you can include links to your lead magnets, landing pages and online content within the book. This is especially true in digital form. When you have a book, you have a reason to be on other stages and expand your network. Your book gives hosts something to interview you about. You can increase your influence and reach when you have a book. When you book is on Amazon, you have incredible search power. People can find you easily. Personally, a book can help you get clarity on your message. The writing process helps you refine your message and get clear on exactly what you want to say. Finally, your book will allow you to share your story and build relationships. People can get to know you better through your book. HELP TRANSFORMING YOUR PODCAST INTO A BOOK You don't have to do it alone. There are writing experts who can help you with a variety of steps in converting your podcast into a book. There are ghost writers who can take your content and write it for you. You can enlist editors to help you organize the content. There are specialists who can check your grammar and punctuation. Others can help you create your cover and format your book. You can enlist specialists to help with the marketing plan. Decide where you need help and get started converting your podcast into a book. PODCAST INTO A BOOK WITH CHERI MERZ One of the best experts to help you gain more visibility by converting your podcast into a book is my good friend Cheri Merz. A twenty-five-year serial entrepreneur, Cheri returned to her dream of a writing career after retirement. Today, with more than thirty indie-published novels, one memoir, and several non-fiction books to her credit, Cheri's mission is to guide entrepreneurs to integrate an effective book writing and publishing strategy into their visibility plan. Cheri provides mentoring to craft an engaging signature story. She provides you the expertise and coaching or done-for-you services to publish, launch, and market a high-quality solo or compilation book. This is an interview from my Podcast Profits Summit. Enjoy my conversation with Cheri Merz. You can get Cheri's free gift "Podcast to Book Conversion: Essential Tools and Resources" at www.podcasttalentcoach.com/podcasttobook. LET'S GET STARTED If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Bullpen Sessions with Andy Neary
How To Build Credibility Through Social Media Content | with Amy Essig

Bullpen Sessions with Andy Neary

Play Episode Listen Later Feb 28, 2025 36:16


My colleague Amy Essig, Director of Client Content Strategy for us at Complete Game Consulting, joined me this week to talk about our “Content Done For You” program. Amy and I discussed the best approach to LinkedIn content, how to reach your prospects with your content, and how we can help make the content creation process easy and effective for your business.▶▶ Upgrade Your LinkedIn Profile in 10 Minutes:https://www.completegameu.com/landing-page-1-5650KEY MOMENTS(00:00:00) Content Done For You with Amy Essig(00:04:22) How To Approach LinkedIn Content(00:07:52) Create Content For Your Prospects(00:10:30) How Complete Game Consulting Helps Create Content(00:15:04) Establishing Thought Leadership Through LinkedIn (00:27:09) Why Engagement Is So KeyCONNECT WITH ANDY NEARYSubscribe and listen to the Accelerate Your Insurance Sales Podcast

Women at Halftime Podcast
332.Navigating Change with Applied Improvisation with Kat Koppett

Women at Halftime Podcast

Play Episode Listen Later Feb 18, 2025 48:20


Today, we're exploring a topic that affects all of us: change. Whether it's in our careers, relationships, or personal growth, navigating change can be challenging—but what if we approached it like an improv scene? I'm thrilled to have Kat Koppett with us today. Kat is an expert in applied improvisation where she helps individuals and organizations harness the power of improv to think on their feet, adapt, and thrive in uncertain situations. You'll walk away with insights and practical tools to apply in both business and everyday life. You can reach Kat at: https://Koppett.com where you can find her books and links to the Improv theatre in New York. Here's the article helping you apply some of the expanded principles: https://goalsforyourlife.com/appied-improvisation    Make sure you're getting all our podcast updates and articles! https://goalsforyourlife.com/blog  Get them directly to your inbox here: https://goalsforyourlife.com/newsletter  Resources with tools and guidance for mid-career individuals, professionals & those at the halftime of life seeking growth and fulfillment: http://HalftimeSuccess.com Quick recap: Deborah and Kat Koppett discussed the application of improvisation principles in various aspects of life, including work, parenting, and personal relationships, emphasizing the importance of flexibility, resilience, and adaptability. They also explored the benefits of improvisation in personal and professional settings, highlighting its role in developing communication skills, creativity, and innovation. Next Steps: -Take an improv class to exercise spontaneity and comfort with discomfort. -Practice paying attention to thoughts, feelings and surroundings, then asking, “How can I accept and build with this? -Explore journaling or meditation as ways to increase self-awareness and acceptance. CHAPTERS: 00:00 - Intro 01:49 - Kat Koppett, Applied Improvisation Expert 03:07 - Kat's Journey to Improv Expertise 09:00 - Embracing Uncertainty in the Future 11:17 - Parenting as an Improv Scene 12:50 - Understanding Applied Improvisation 17:58 - Overcoming Fear of Going Off Script 22:45 - Cultivating Flexibility in Life 24:26 - Celebrating Failures for Growth 27:14 - Strengthening Your Resilience Muscles 32:50 - Improv's Benefits for Clients 34:33 - Boosting Creativity through Improv 41:06 - Navigating Change Effectively 45:30 - Finding Pat: A Personal Journey 46:56 - Thank You for Joining Us 47:58 - Outro

It's the Little Things
Bottom-Up Shorts: How To Build Credibility and Effectivity as an Advocate

It's the Little Things

Play Episode Listen Later Feb 4, 2025 15:31


Welcome to this episode of Bottom Up Shorts! Today, Norm is joined by Andrew and Anna Carley, the leaders of Strong Towns Grand Rapids, a Local Conversation in Michigan. They discuss the progress they've made in advocating for policy changes in their city and how they became one of the go-to groups that city officials turn to when they're considering policy changes. ADDITIONAL SHOW NOTES Strong Towns Grand Rapids (site). Want to hear more from the Carleys? Hop on the Spring Local Motive Tour, where they'll share their tactics for regional organizing and letter-writing campaigns. Norm Van Eeden Petersman (LinkedIn). Do you know someone who would make for a great The Bottom-Up Revolution guest? Let us know here!

Hit the Mic with The Stacey Harris
Fix These 3 Podcast Mistakes to Build Credibility and Convert Clients

Hit the Mic with The Stacey Harris

Play Episode Listen Later Nov 20, 2024 24:31


Are you unknowingly sabotaging your podcast's credibility?If your podcast is a key part of your business strategy—helping you generate leads and establish authority—these three common mistakes might be working against you. The good news? Fixing them doesn't require any big investments or overhauls.In this episode of The More Profitable Podcast, we're breaking down the three critical mistakes podcasters often make when building credibility—and, more importantly, how to fix them with simple, actionable shifts. These tweaks are quick, free, and could make a dramatic difference in how your show serves your business.5:19 - How not owning your expertise shows up on your podcast11:20 - Why the first mistake lays the foundation for the other two13:38 - What happens when you come from a place of proving instead of confidence in owning your expertise19:36 - The mistake that can lead to mistrust in you as the expert without you even knowing itMentioned in Fix These 3 Podcast Mistakes to Build Credibility and Convert ClientsPodcast Strategy IntensivePodcast ProductionPodcasting AMA with Uncommonly MoreThe Podcast NewsroomShould You Have Guests on Your Podcast3 Things to Consider If You're Worried About “Giving Away Too Much”Rate and Review The More Profitable PodcastSend us a textSupport the show

Networking Rx
Build Credibility (0083)

Networking Rx

Play Episode Listen Later Oct 21, 2024 1:14


This episode of the Networking Rx Minute with Frank Agin (http://frankagin.com) provides insight as to how you can build credibility with those in your network.   For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.      

The Insurance Dream Podcast
363: Leveraging Client Testimonials and Case Studies to Build Credibility:

The Insurance Dream Podcast

Play Episode Listen Later Sep 30, 2024 5:47


In today's episode, we're talking about one of the most powerful tools you can use to attract new clients and build credibility—client testimonials and case studies. Today's episode sponsored by: https://theinsurancedream.com/appointment-setting 

People-Powered Tech
Building Trust and Credibility in Business

People-Powered Tech

Play Episode Listen Later Sep 24, 2024 24:03


oin us as we sit down with Kurt Boughman, a Senior Manager at ProfitOptics, to uncover the secrets behind crafting personalized solutions that not only meet but exceed client expectations. Kurt shares his wealth of experience, highlighting the importance of the core values at ProfitOptics like centricity, authenticity, passion, curiosity, and agility. You'll hear real-world stories that illustrate how deeply engaging with clients can lead to remarkable outcomes.Kurt is a picture of what ProfitOptics likes to deliver on for their clients, and the kinds of relationships that can come from a team that builds better work.Connect with us:Kurt's LinkedIn: https://www.https://www.linkedin.com/in/kurt-j-boughman-06790a6a/linkedin.com/in/kurt-j-boughman-06790a6a/Kurt's Email: Kurt.Boughman@profitoptics.comShow Email: pod@profit.optics.com 

Rebel Creatives Podcast
How to Leverage Social Proof to Build Credibility in Your Niche

Rebel Creatives Podcast

Play Episode Listen Later Sep 23, 2024 19:20


In this episode of the Rebel Creatives Podcast, we're diving into one of the most powerful tools for building credibility and authority in your niche: social proof. I'll be guiding you through step-by-step strategies on how to leverage testimonials, case studies, and user-generated content to strengthen your reputation and attract more clients. Whether you're just starting out or looking to take your business to the next level, this episode will help you unlock the full potential of social proof to build trust, increase conversions, and solidify your place as a leader in your industry. Tune in and discover how to let your clients do the talking for you!

Raw & Unscripted with Christopher Rausch
How to Build Credibility and Achieve Long-Term Success

Raw & Unscripted with Christopher Rausch

Play Episode Listen Later Aug 28, 2024 58:41


The Dental Marketer
Mom Facebook Groups: How to Build Credibility Without Being Salesy | 516

The Dental Marketer

Play Episode Listen Later Aug 15, 2024


How can you genuinely connect in mom Facebook groups without coming off as pushy? In this episode, I'm diving into the art of engaging with these communities effectively while balancing authenticity with subtle self-promotion. We'll start by laying out the fundamentals of understanding group dynamics and then learn how to become a trusted voice within these circles. I'm sharing a step-by-step guide, from engaging in small talk to seamlessly weaving in helpful dental advice, ensuring you build trust and credibility organically.Throughout the episode we'll discover the key role of collaborating with group admins, and demonstrate how to align your contributions with group regulations. We'll cover reaching out to admins, providing valuable content, and maintaining genuine interactions that resonate with the group's interests. My hope is that you will walk away from this episode with practical tips for crafting compelling comments, creating engaging content, and using social media management tools to maintain a consistent, positive presence. Plus, don't miss the free PDF offer, "100 Game Changing Scripts to Dominate Mom's Facebook Groups," designed to empower you to navigate these groups with confidence and ease.What You'll Learn in This Episode:How to understand and navigate the dynamics of mom Facebook groupsThe importance of engaging in non-promotional conversations initiallyStrategies for integrating helpful dental advice organicallyTips for collaborating effectively with group adminsCrafting comments and creating content that builds trustImportance of providing value and maintaining genuine community engagementHow to batch content creation and use social media management tools effectivelyReal-life examples of successful engagement techniquesCommon pitfalls to avoid in mom Facebook groupsDon't miss out on learning how to leverage mom Facebook groups with authenticity and finesse—tune in now!‍‍‍FREE PDF:‍Download our free PDF "100 Game-Changing Scripts to Dominate Moms' Facebook Groups!" here: https://thedentalmarketer.lpages.co/100-game-changing-scripts-for-moms-facebook-groups/‍Follow along with the original blog post here! https://thedentalmarketer.site/articles/how-to-engage-in-mom-facebook-groups-without-seeming-like-self-promotion‍Other Mentions and Links:‍Tools/Software:Google DocsCanvaHootsuite BufferLaterSurveyMonkeyGoogle FormsEvernote‍Organizations:ADAMayo Clinic‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

The Sports Career Podcast | With Ed Bowers
382: Jan Twete- How to Work in Partnerships in the Football Industry?

The Sports Career Podcast | With Ed Bowers

Play Episode Listen Later Aug 6, 2024 75:58


This week's podcast guest is Jan Twete, Director of Global Partnerships at VfL Wolfsburg in the North America Region.   Discover: How to Start a Career in the Football Industry Gain insights from Jan Twete on the essential steps and strategies to break into the competitive world of football. Learn about the educational background, networking opportunities, and initial roles that can set you on the right path. How to Build Credibility in a Football Club Jan shares valuable advice on establishing and maintaining credibility within a football club. Understand the importance of reliability, consistency, and how to effectively showcase your contributions. The Benefits of Having a Mentor in the Football Industry Explore the pivotal role that mentorship plays in career growth. Jan discusses the advantages of having an experienced guide, how to find a mentor, and the impact it can have on your professional journey. Collaboration vs. Competition in the Football Industry Delve into the dynamics of working collaboratively within the industry while navigating competitive challenges. Jan highlights the significance of teamwork, partnerships, and how a collaborative approach can lead to greater success.   Why You Should Listen: This episode is a must-listen for anyone who aspires to pursue a thriving career in the football industry. Whether you're just starting out or looking to advance your career, Jan Twete's insights provide a roadmap for success.   Connect with the Host!   Connect with Ed on LinkedIn: https://www.linkedin.com/in/edbowers101/   Follow Ed on Instagram:  https://www.instagram.com/edbowers101/

THE Presentations Japan Series by Dale Carnegie Training Tokyo, Japan
394 How To Build Credibility Before You Meet the Client In Japan

THE Presentations Japan Series by Dale Carnegie Training Tokyo, Japan

Play Episode Listen Later Jul 15, 2024 73:44


The premise of tonight's theme is how we position ourselves for the client before we even meet them. With the advent of social media, people will know they are going to meet you and will check you out. That wasn't possible before, but it certainly is now. So, how do we put ourselves in the best light, in the best position before we meet the buyer or the client? That's what I'll be looking at tonight. A bit about Dale Carnegie: we're a very well-established company, 112 years old, originating in New York, and we've been in Japan for 61 years. We have 200 offices around the world and are quite well known. These are our locations, so wherever you're coming from, we're probably there. We have eight million graduates and 100,000 in Japan. Warren Buffett is a graduate, as is Chuck Norris, one of my favourites, and the current president of Shiseido, Uotani san, is also a graduate. These books are very well known: How to Win Friends and Influence People, Hito Wo Ugokasu, How to Stop Worrying and Start Living, Michi Wa Hirakeru, all very well-known books. They sell well. Dale Carnegie's book, How to Win Friends and Influence People, is consistently in the top ten business books in every language every year around the world. In the publishing industry, they say there are two massive long-sellers: one is the Bible, and the second one is Dale Carnegie's book, which is just incredible but true. So it does very well. My theme here is that in business, know, like, and trust are some fundamentals. People have to know you to do business with you. They have to like you, generally speaking. While we might do business with people we don't like, it's not our preference, and they have to trust us. Now, I'm not going to deal with like and trust tonight. That's too much, but I'll deal particularly with getting to know you, and we'll look at that. So, how do I build credibility before I meet the buyer? How do I establish that remotely? That's what we'll be looking at. In 2010, I was scared of social media. I wasn't on any social media at all, and these are the themes I was worried about. It was an unknown thing to me. I didn't understand it. I thought, oh, my identity will be stolen. They're going to hack my credit card. Trolls will hammer me if I post something. I was scared. At that time, social media was fairly limited. LinkedIn was the longest-running, but it was really a recruiting site for people posting their resumes. Facebook was mainly in America. Twitter was only four years old by that time, and Instagram was only one year old. It was all very new, and I was scared of it. Then something happened. I met Jeffrey Gitomer, an American, a very famous author on sales, and an interesting character. He attended our Dale Carnegie International Convention in San Diego, which, by the way, is a beautiful place. I was very impressed by San Diego. He said to the convention delegates, all Dale Carnegie people, "How many people are on Twitter?" Nobody was on Twitter. Trust me, nobody. At that stage, he had 30,000 followers on Twitter, and he basically said to us, "You are all idiots." He didn't say that directly, but that was the message. "You should get onto social media." I thought, well, okay, he's probably right. I should check this out. So that's where I started. I also got into a thing called content marketing. I had never heard this expression before, and there was a very good podcast with Joe Pulizzi and Robert Rose called This Old Marketing, which was really pioneering and promoting the whole concept of content marketing. I started listening to these guys and learning about content marketing, which was a revolutionary idea at the time: you put your best stuff out there for nothing. At that time, people were protecting their IP, hiding their details, their data. But they said, no, you put it out there. That was not a typical idea at that time. So I was studying that. Today, I have 27,680 followers on LinkedIn and 3,383 articles and blogs published on LinkedIn. On Facebook, I have 4,200 friends. I'm not really big into Facebook, to be honest. On Instagram, I have 536 followers. I only started Instagram recently. On Twitter, I don't have many followers. I've never quite come to grips with Twitter myself. I post on it but never look at it, basically. As mentioned by Jeff, we started YouTube in 2013 and called it Tokyo Japan Dale Carnegie TV. Now, we have 1,920 subscribers. It has taken a long time to get over 1,000 and close to 2,000. Very hard work. We have 2,500 videos on YouTube, which is a lot. And of course, we're a training company, so we have lots of content in the areas we cover. Another big influence on me was Grant Cardone, another American, a very famous hardcore sales guy, very successful. He makes this point: we are all invisible. I was talking about know, like, trust. But if you're invisible, how do you build a business? People don't know you, and that's what he's on about. People don't know you. You have to make a big effort to get out there and be known. So I took that on board and said, okay, I have to become more visible. I have to work on that. Social media is one of the big content marketing delivery mechanisms. We're trying to get attention. Where is the attention on social media? Are we where the buyer's attention is found on social media? Are we where they're looking on social media? In Japan, YouTube kills everything with 102 million. Next is Line, of course. X, formerly known as Twitter. Instagram, Facebook, TikTok, Pinterest, and LinkedIn. LinkedIn has very low numbers, just three million. But if you're in the expat community, it would be an incredibly high proportion of people on LinkedIn. My personal main target is expat leaders because I have all these Japanese working for them who need training. If I can get to the expat leader, maybe I can get the whole company. So that's one of my targets. Yes, it's true. Facebook is basically Japanese. The comment was that Facebook is like LinkedIn for Japanese, and very true. I post all my stuff on Facebook. I post on all these things except for Pinterest. I don't do Pinterest, and I can't work out how to use Line. If I could work it out, I'd probably do something there, but I haven't yet. We are trying to dominate our niches as a training company. This gets tricky because we have three main curriculum areas: leadership, presentation, and sales. If we were only doing leadership, that would be one level of content we need to produce. But we're not just doing leadership, so we have to produce a lot of content to compete with others who specialise in leadership. We have to produce a lot of content to compete with people who specialise in presentations and the same for sales. So we are tripling what would be a normal company's requirement, which is why we're pumping out so much content. What about AI? You might think, "No problem, AI will produce this presentation for tonight." In thirty seconds, you've got it. How easy is this? AI will write some posts for LinkedIn, and bingo, out comes the content. We are redundant as content creators because AI will do it all for us. Well, maybe. Your rivals might be using it. Maybe you're using it. But how can we differentiate our content? Here are some ideas. First of all, it doesn't know your stories. It hasn't been able to scrape those. Your personal stories are only known to you. You have a hundred percent control of that. When you write LinkedIn posts, AI tends to be a bit generic in the way it creates content. You look at the outputs, and they all have a similar style. But if you write as you speak, in the vernacular, that's very much you. Very authentic, very individual, and with your own point of view. AI will scrape all of the world's viewpoints on a topic, but you have your own individual viewpoint. That's unique. You must become highly skilled in presenting. You can get the best content from AI, but you still have to stand up here and deliver it. AI might do this online with an avatar, but in the real world, no. It can't do it. Have your own personal style, which is hard to duplicate. Some of my differentiation approaches include using my title, Dr. Greg Story. I have a PhD, and I use that distinctly because I'm in the training business. You'd rather be taught by Dr. Story than someone with just a basic degree, right? So I use that as a differentiator through my education as branding. I use a lot of alliteration when I write: "super sushi service." It's alliteration. I use that style for my writing and use words in unexpected ways, normal words but in slightly unexpected ways. When you're reading, it feels a bit different because it's me. Others won't do it. AI certainly won't do it. I try to use unusual words to differentiate and have a style that's recognisable. I hope that when you see my stuff, you'll say, "Oh, that's written by Greg Story" as opposed to anyone else. I also try to include personal stories to connect with my audience and make the content relatable and memorable. So, AI is a tool we can use, but to truly stand out and make our content unique, we have to infuse it with our personal touch, experiences, and style. That's something AI can't replicate.   Again, to differentiate, to have a style that's recognizable. I hope that when you see my stuff, you'll say, oh, that's written by Greg's story as opposed to it could bewritten by anybody. And then try to include personal storiesto connect with my Now, I I avoided that. And I broadcast, as Jeff said, video. I broadcast audio. And then, what's your message? And then, you can have a story with a lesson, a parable, something that you've learned. Something happened. You've learned a lesson from that and you share that lesson. So these are some typical storytelling themes we can use when we're putting together our content. But I finally broke through as a presenter. I started sharing my personal information. I found I could connect with people in a way I wasn't able to connect so well before. But we have these self limiting beliefs. The point is we've got to get over those. If we're going to project ourselves into the market and be credible with clients before we meet them, they've got to know us. We've got to get out there.So let's work on that. But we've got some self limiting beliefs. For example, I had a meeting with the president. I had a meeting with Suzuki Taro, the president. I hate being recorded on camera. I'm an introvert. I knew where to hit certain words and phrases, key ideas,and bring my energy to that point in the sentence. Very hard for AI to know how to do that. So these are things that differentiate. I think the name Story, someone can correct me here, but it's actually originally a Scandinavian name. I try to make the client the hero. I try to use my own cadence, my own rhythm. When I'm highlighting key ideas and phrases, which again, it's going to be very hard for AI to replicate that because it's my definition. For example, I've recorded one of my books,Japan Sales Mastery, whichn just about killed me, I've got to tell you. I can't believe how hard narrating your own damn book is. I used to be scared of the camera, but I've managed to get over that and I am an introvert, actually. So this is very taxing for me tonight to have all these people in the room with me. I'll have to go home later and lay down for quite along time to recover. I'm a very private person, Jeff. I don't share much. If you look publicly online, you find very little about me personally.You will find a lot of stuff about presentations, leadership, sales, not a lot about Greg's story. I'm not beautiful enough or handsome enough to appear on video. I'm not photogenic at all. I always look terrible in photographs. I'm not photogenic. I'm the guide. I've got a very raspy voice from ten million kiais in the karate dojo, actually. In this room, we put a green screen set over there. We set up the camera here and I will record myself on green screen video. Include the names. Even if you have a code name for someone, include the names. It automatically sent to my YouTube channel with the audio podcast and also, the podcast video goes to YouTube. It was and I didn't do anymore after that. It's exhausted me. But someone else could narrate it. But I wrote it, so I knew where to put the emphasis. It wasn't planned. It's out there about a very small amount. Much better. There's got to be a context. Something'shappening in the background. Something's going on. What is it? Bring out that background. My Saturday mornings are writing every week. Saturday morning, I write. I write one on presentations, one on sales, one on leadership. My voice sounds terrible. Now I'm not handsome. So I can multipurpose my one piece of content very, very effectively. So I start, in my case, always with a blog text. So include the people in the story. So my copywriting structure looks like this. So that text gets turned into podcast audio. So this is multipurposing of content. So we have different stories. We have the warning story, we can writeabout that. Bad things are coming. So we're going tell some stories. Now, someone said to me tonight, oh, your name's Story. That's handy if you're gonna be in the storytelling business. So, we need, I believe, to master video and audio and text in this modern age. So, who are we according to what does Google say about you? Who are you when you look up Google? Story, which got anglicized in the great Viking invasion of England, I believe in the eighth century. So there we go. That audio will go to the podcast and will go to a place called Libsyn, Liberated Syndication, which hosts podcasts on Apple Podcasts.  It's got a huge list of different podcasts they get my content out to. That's what all those little green arrows mean. But it also turns up on my YouTube channel as audio. The opportunity cost of no action because in a lot of cases, people think no action means no cost. That's not true. The plan, let's get rid of the villain. Let's fix thatproblem. The villain, client's problem. Then I'll record those for my podcast. Then, this is important. Then, we have the narrative arc. There'll be certain characters in the story. There'll be some conflict, some problem, or a big opportunity. What is that? Set the context with the opportunity. Then there's gonna be a resolution. Could be good, could be bad, but there'll be a resolution one way or another. There's a teleprompter behind here and I'll be reading theteleprompter of what I've written and I'll take that text and I'll turn it into video. There's an opportunity cost there. And then finally, the solution, the happy outcome. We talk about that. We can have the success story, hey, we did well. We can have a humorous story, something amusing. We can have a branding story, talking about your company and how great you're doing and how you're helping save the world, etcetera. What's the learning? What's the thing you want to get across to people? So that's an arc in the narrative. When you're writing a story, you're putting stuff together to think about. What do you find? Yahoo, Bing, ChatGPT, YouTube, Amazon. If you search yourself on these items, what does it tell us about you? Who are you? I'm possibly going to be your client. I want to know about you. This is where I'm going to look. This is where I'll go. And what will I find? Now, a lot of Americans have said to me that they can't use Facebook for business because there are a lot of embarrassing frat house photographs of them in very compromising positions, drinking very exotic-looking drinks with umbrellas in them, in very bad locations with very dodgy people. So they are excluded. But I said I was terrified of social media. I came late to the party. What you'll see on these mediums is me in business all the time. You're not going to see me casual very often. I control it. So if you look up Greg Story, there are seventy-one entries on Google, forty-four on YouTube, ninety-one on Bing. I stopped at page ten. Chat GPT, one entry. I did a presentation last December for the American Chamber Sales Committee. At that time, I wasn't even existing on Chat GPT. So finally, I made it. I'm there. And it's actually correct. It wasn't hallucinating. I'm actually there. And then YouTube, there are fifty entries. I stopped at fifty. There's a lot more. And then Amazon, one entry. What's going on here? I've got, well, seven books already published, and the eighth one is with Amazon right now. So Amazon's search engine is not very good. So anyway, I don't know how that works. So what has been useful for me to become known and credible with my potential buyers? LinkedIn is my main medium for business, and this is what my front page looks like. You see lots of me in action. I'm running a soft skills training company. So what am I doing? I'm teaching or I'm speaking, naturally. And then, here I am. My name is not Dr Greg Story. The name in LinkedIn is Dr Greg Story, franchise owner, master trainer, executive coach, leadership sales, presentations, Tokyo, Japan. That is what's in my name bracket on LinkedIn, not just Dr Greg Story. And then, it talks about global master trainer, executive coach, three-time best-selling author, global business expert, leadership, sales, presentations and communication president. There's a lot of propaganda about me on that one page, and then you have all of my postings would come after that. Massive numbers. In this case, on LinkedIn, three thousand three hundred and fifty of them. And then, as I said, twenty-seven thousand six hundred and eighty followers. Post impressions, seven thousand thirty-two in the last seven days. In the last ninety days, seven hundred and sixty-four people looked at my profile. Eight hundred and seventeen people searched for me. How many people are searching for you? You go to your LinkedIn, have a look at your number. How many people are searching for you? When I see that number's high, I'm happy. It says that what I'm doing is working. They're searching for me. I'm trying to find them, of course, but they're looking for me. I may not know who they are, but I'm giving them what I want them to find. I'm packaging it up. I'm saying, this is me. I'm credible. I can do everything on leadership, everything on sales and presentations. I've got it. That's what I'm saying. So Roberto DeVito was the editor of the American Chamber Journal, and I used to submit articles to the journal. I made a big mistake. When I first submitted them, I thought, you've got Dale Carnegie on the wall over there. I thought, well, Dale Carnegie, he's the icon. I can't compete with the icon. So I never put my name and photograph with the articles, only my name. Until one day, I was at an event. I gave someone my card. “Are you the guy that writes those articles in the American Chamber Journal?”,  I said, yes. I realised, you idiot. You should have put your own face and name, so people could recognise both instead of just the name. Trust me, my face and name is on everything I can find now, to catch up. But I met, actually, I bumped into Roberto across the road in front of the Ark Hills building one day just by accident. I'm having a quick chat, because he's editing my articles. I'm putting them up there. He said, “Greg, why don't you start a podcast?” Here's my response. “What's a podcast?”. I'd sort of heard of it. In the 1990s, there were podcasts, and they sort of disappeared, and they came back in the mid-2000s, right? 2013. So and I thought, wow, a podcast. Okay. So I'll take that on board. So this was a re-creation, but this would have been me back in 2013, 2014 actually, with this exact mic recording my podcast. I had zero idea. I was clueless. I didn't even think about the mic, you know. I didn't know the quality. But now, for the techy people here, and I'm sure there's a lot of techy people here. I use a Shure SM58 microphone. I use a Zoom H6 handy recorder, which actually is recording this presentation right now. I use Adobe Audition for the editing, and I use Libsyn to host my Apple podcasts. So that's some of the tech. Now, I'm not going to discuss what we do for the videos because there's a lot of lighting and camera and stuff for that, but we have a lot of gear for all that stuff. So I'm better organised now. So what did I learn about podcasting? First of all, don't be an idiot like me. Spend the money and get a good quality microphone. Straight up. Don't muck around. Get the right gear. Find a platform which can upload your content to multiple areas like Libsyn. You need something like that. If you're gonna do interviews, the guest provides the IP. Jeff has been a guest on my podcast, Japan's top Business Interviews, and he provided all the IP. But if you're doing it yourself, then you need to have content. And I have a lot of content, as I'll talk about in a minute, because I can do that because we're in the business of doing training. So we know about leadership, presentations, sales, communication. And you got to be like clockwork. We say weekly. It's got to be weekly. You can't miss. And if you're going to do it, commit to it. There are so many podcasts that fail within the first ten episodes and they quit. Don't be one of those people. If you're going to commit to it, keep going with it. Don't worry about the numbers. Keep going with it. You'll eventually get the numbers you want. So, this is my first podcast, August the second, 2014. Every Thursday, Leadership Japan Series. This is where I started. So now, we've got nearly seventy-four thousand five hundred ninety-nine downloads. Five hundred and fifty-nine episodes weekly. Now, in 2016, I'm following this content marketing. The guru says, niche down. Right. But, get ready to ride the tiger's back. Because what I thought was, okay, niche down, I am going to break them out. The Leadership Japan series had content about sales. It had content about presenting. I know, I'll break them out and separate them. I'll niche down. “How hard could that be”,  I said to myself. Well, once you jump on to the tiger's back, as soon as you jump off, you get eaten. So you have got to be careful what you do here. So I started with one and then I presented this one. This is November third, 2016. Every Tuesday, this has twenty-three thousand nine hundred and fifty-two downloads. We're up to episode three eighty-five on this one. And then I did this one, which was the Sales Japan series. It's every Wednesday, three thirty-one thousand three hundred and sixty-seven downloads, three hundred and eighty-five episodes. But the work to produce these additional two was much bigger than I expected. But remember, we are a training company. We are doing all of these areas, so we have to have content in each of these areas to compete with companies who only do sales, only do leadership, only do presentations. So we just triple our workload immediately and we're prepared for that. Now, in 2018, Google said, we are going to now do voice-based search as well as text, and I believed them. And I thought, bingo. Because how many blogs were there in the world in 2018? Major, major, major number of blogs around the world. How can you compete with so many millions of people producing billions of people producing blogs? And I thought, ah, audio. I have a lot of audio. Maybe I can win in the audio market. It's hard to win in the text market. So I know, I know, I got a great idea “Why don't I create more audio?”, I said to myself and try and dominate that voice-based search. Well, guess what? You Google Greg Story, you're not going find much in the vocal department from Google. Thank you very much. Where's my voice-based search, Google? Still not there. So anyway, but I didn't know that. I believed them. So I was inspired by, some people might remember the show, Tokyo on Fire from Tim Langley. It was a very good program on politics. So, yeah, I was inspired by this. I said, “you know what? I'm going do video”. So this is how I got started. The first one, my weekly podcast. So December 28th, 2018, I started doing my weekly podcast, and then I converted it into a video and put it on YouTube. So now we've got nine hundred and ninety-three videos, nine hundred and twenty-four subscribers, not a big number, nine hundred ninety-five episodes weekly. So if you look at this, I'm doing six podcasts a week, fifty-two weeks a year. I'm doing three videos a week, fifty-two weeks a year. It's a machine. I've got a machine behind me. It wasn't there when I started. I was terrified of social media. My colleagues, who were twenty years younger than me, had social media. I said, yeah, it's a fad. I was wrong. I was wrong. Now, I don't have twenty years to play catch up, so I have to run hard. And these are some of the lessons I learnt from all this. So first, don't be afraid of social media. Second, repurpose content. So once I created all this, I realised the power of having all this content. So I turned it into books, as Jeff mentioned. These were the four books that were done. These three were audiobooks and Kindle. This is the latest one, done on audiobooks and Kindle. It's a lot of work, but you can turn it into other things. So what I did was, I took the content from the podcast. The podcasts are turned into transcriptions. The transcriptions are turned into books. And I've done, as I said, seven books like that. This is an example of repurposing the content. Take the content and put it everywhere. Don't be afraid of social media. It is a gold mine. Don't worry about the numbers. Don't worry if you have no viewers, no followers. Keep producing, because people will start to come to you. But be like clockwork. Every week, deliver. Don't be afraid to get on social media. Don't be afraid to put your face out there. And, very importantly, get a high-quality microphone. It makes all the difference.  Then, I wrote this one, Japan Presentations Mastery because we teach presentations and we want to get more business. So, we wrote this and then we did Anata Mo Purezen No Tatsujin. We translated it, so we have a Japanese version. I rewrite the books for a Japanese audience. I write it for a foreign audience first, for the expats, the CEO, who's going to buy training, and then I rewrite it for a Japanese audience. Then I wrote this book. Stop Wasting Money On Training. I think that's a bit counterintuitive for a training company.Subtitle, “how to get the best results from your training budget in Japan” because I realized you couldn't find any books on on how to pick a training company. We are experts in training. So I wrote a book, a neutral book. It's not a propaganda piece for Dale Carnegie. If you read it, it's not like that at all. It's very, very neutral,very objective, but it talks about the things you need to think about. When I go to see the client, I've got two books.This is one of them. Now, theres presentation and sales and very shortly leadership and I give them both. Do I care if they read them? No. This says, we are expertson training. That's enough for credibility. Okay? This is my new book. I say, we're waiting for Amazon to give us the thumbs up. Could be tonight. Could be tomorrow morning. It's that close. I have never seen any books in English about leading in Japan written by foreigners. If you can find one, let me know. I couldn't find any. I believe this is the first book ever written on this topic. And the target audience are expat CEOs who are leading here to help them because these are the people who pay for our training, who have the decision making power or at least get me in front of the HR team to try and convince them to take us on as a training company. So very, very fresh. Very, very fresh. And I call it your complete leadership toolkit and it is a very complete book. So now, I have soon to be eight books, right? Coming up will be eight books. Then, I will rewrite that leadership book for a Japanese audience and we'll translate that. That'll be number nine. So everyone's heard of Gary Vaynerchuk, I presume. He's a legend. He's an amazing business person, incredible entrepreneur. He took reality TV, combined it with motivation, and he combined it with education. And he has another trading name as Gary Vee. He had a guy following him around, video him all day long, which they cut up and brought out. He's unbelievable volume producer. But Gary Vee or Gary Vaynerchuk has thirty people working in team Gary, chopping all this stuff up. He's a legend. He says, I heard this recently, you have got to post twelve times aday. I'm like, “that's ridiculous”. How could you do that? Well, guess what? I'm posting twelve times a day. I counted them up. The blog goes to LinkedIn. It automatically goes to Facebook and Twitter. Now, purists would say,you're a very bad boy, Greg. You should be recrafting that for Facebook and you should be recrafting that for Twitter instead of sending in the same stuff. Hey. Do I have that sort of time? No. I've got three areas, presentation, sales, and leadership to cover. I'm busy. So I just flick a switch and bingo. It's there. Done. I upload something I'll talk about in a moment called Fare Bella Figura. I'll talk about that shortly. It goes to, to LinkedIn and I share it also to Facebook, Twitter, TikTok, Instagram. I upload video shorts to LinkedIn, then they get switched over to TikTok, threads, and Instagram, which is actually twelve a day. So I'm actually doing what Gary Vaynerchuk said to do. I thought it was impossible, but I'm actually doing it. Amazed me. So we need a mindset shift here. We need to be agnostic about the funnel that brings the client to us. But we got a brace for trouble. We're doing something new. We should try it anyway. And if it doesn't work, well, you know, retreat if you have to and don't say no for the buyer in terms of trying something new. And if it works, go all in and ignore the critics and hammer it. So this is something that I was thinking about. There are some fundamental business truths. People judge us when they first meet us based on our bodylanguage, how we're standing, how we move. The second thing they judge us on is how we're dressed. They look us up and down. They're checking us out. They're making judgments. We haven't even opened our mouth yet, but they're making judgments, first impressions about us. So we have to control that first impression and we mustbecome more knowledgeable about image control in business. So I had some innovation considerations. I found people often complimented me about the way I'm dressed. I thought, can I drive that as a differentiator against my competitors in the training industry? Can I take that and drive it harder? I didn't see any businessmen blogging about what they wear except for people who are in the clothing business.They got their own boutiques or whatever. I didn't see any business people blogging about men's clothing. So I needed to execute though in a very light low touch manner, because I'm pretty busy and I have to have the guts, right, to court trolls, mockery, derision, abuse and hatred by putting myself out there and I was scared to do it. I thought, you know, if I put out what I'm wearing, man, I'm going get hammered by these people. Well, I'm just going to be abused all day long. So I took a deep breath. I said, okay, I'll go for it. Here's my premise and every one of my blog starts like this. I run my own soft skills training franchise business here in Tokyo. And many years ago, I decided to dress for success. Each day, I consult my schedule and that day's work content drives my sartorial choices. Before I head out the door every day, I check myself in the mirror and ask, do I look like one of the most professional people in my industry? That's the premise, okay? Then, this comes up. This is the Fare Bella Figura.  In Italian, it means make a good impression. I use Italian because I think it's pretty cool. Sounds better. Fare Bella Fugira. Sounds pretty good in Italian,bright? So, master your first impressions. Be a sharp dressed man. Now, which is the band we know about being a sharp dressed man? ZZ Top. You know that song, Be a Sharp Dressed Man. I thought, that's pretty cool. I'll use that. So I put in Be A Sharp Dressed Man. Now, this is what they get. I put in very detailed comment on what I'm wearing. You can see all the stuff on LinkedIn. This is just what I'm showing you. It's like wallpaper. And I have a photograph of me. But guess what's in the background? Nineteen twelve. Dale Carnegie. I'm taking it right here. So, I'm promoting the company and the longevity of the company at the same time I'm promoting what I'm wearing. Right? So, I'm getting double value there. So, now, here's the distressing part. Here's the results. My handcrafted, really carefully written blogs, which I work really hard on every Saturday morning and come up with these eight hundred thousand word pieces, I get two hundred impressions on LinkedIn. The first Fare Bella Figura,  when I put up, sixteenhundred impressions. I felt like crying.I couldn't believe it. Like, just show me in a suit and I get sixteen hundred. I'm writing all this stuff on leadership and presentation and sales and I get two hundred. And it continues to outrank my other blogs. Still. So, at the end of my blogs, there's a sales funnel. There are three lead magnets and then the description about my podcasts and my books and about me and all the propaganda is there. Guess what? On the end of all these posst, that same propaganda is there.It's there. It's a funnel to get people to come to our websitethrough these lead magnets. So here's some takeaways. Observe trends. I've noticed, and this audience is not very good representation of that, but suits are coming back for men. Suits are coming back for men. Ties are going to come back for men. Shoes, serious shoes, not sneakers. It's coming. Check me in five years to see if I'm right. But I feel it'smoving in that direction. I might be an early mover maybe in this trend. I don't know. I don't know. I might be totally wrong. Let's see. There's a gap in the market. No men are putting themselves out there talking about what they wear every work day. I only do it five days a week. I only do Monday to Friday when I'm at work. Right? So what's my point of view and experience here? Got to embrace that, some new ways to engage an audience.   How do I differentiate myself from my rivals? Try something new and stop if it doesn't work. So these are some ideas for you on how to control your image, your message, your content to hook into the client's mindset before they meet you. So you're crafting their expectations about who you are and what they can do with you before you even meet them. Now, I don't know everything about digital marketing. This is only what I've done myself and I'm sure there are many things I can improve which I don't even know about. So if you see something tonight and you say, what are you doing, you idiot? You should be using this and you should be doing that and don't you know about this? Tell me, because I'm still educating myself about this stuff. I'm a boomer, but in here, I'm still nineteen. So with that, I'd like to invite you, who has the first question? Thank you.  

Staffing & Recruiter Training Podcast
TRP 205: How to Build Credibility with Jessica Yarbrough

Staffing & Recruiter Training Podcast

Play Episode Listen Later Jul 11, 2024 22:36


7 Figure Consultant Case Study: How We Scaled a Management Consultant to 7 Figures in a Year https://expertaccelerator.mykajabi.com/cs-maureen-o Ladder of Influence: The Secrets to influencing others to buy from you and scale your authority to grow a 7 figure + coaching or consulting business https://jessicayarbrough.com/influence ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ www.theplacementclub.com Links: Linkedin: https://www.linkedin.com/in/jessicayarbrough-bizconsultant/ YouTube: https://www.youtube.com/@jessicayarbrough Website: https://jessicayarbrough.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Manage Smarter
256 Human Resources is Tougher than Ever with Kathi Enderes

Manage Smarter

Play Episode Listen Later Jun 30, 2024 30:32


Our guest today is Kathi Enderes, Senior Vice President of Research at the Josh Bersin Company. She's here to discuss Systemic HR. It's a multi-year study including analysis of HR strategies from over 1,000 companies and 26 million employees, across all industries and geographies. Organizations now face complex, ‘post-industrial age' challenges, that have HR at the heart of them. These include designing hybrid work approaches; redesigning job roles with AI in mind; and navigating through ongoing huge societal movements relating to inclusion and mental health.  In this podcast for managers, Audrey, Lee and Kathi discuss:   ·What her study shows are the most pressing HR issues happening right now ·The latest retraining and reskilling employees ·What is the Systemic HR concept and its 18 practice areas? ·The Four “R” Framework: Reskill, redesign, recruit, and retain ·Hybrid job arrangements “It's a hard thing to do for HR, of course, and what they what we have to do in each other is to really think deeply and explore our workforce. Couldn't we, for example, offer managers who might want to retire some kind of part-time role, some kind of gig role to train the younger generation? Or to basically support the younger generation, and also to sweeten up the deal honestly for the younger generation to say, well, what would it look like if that role was interesting to you? What's not interesting for you and how can we help you and how can we prepare you to do that? There's no no easy answer, but organizations are trying. – Kathi Enderes #HR #managers #management #humanresources #retraining #reskilling #hiring #recruiting #managesmarter #sales #salesintelligence Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  Connect with Kathi Enderes https://joshbersin.com/ https://twitter.com/kathi_enderes https://www.linkedin.com/in/kathienderes/  Connect with Manage Smarter Hosts  ·         Website: ManageSmarter.com  ·         LinkedIn: AudreyStrong                                                               ·         LinkedIn: C.Lee Smith   Connect with SalesFuel ·         Website: http://salesfuel.com/  ·         Twitter: @SalesFuel  ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices

The Embody Your Brand Podcast
42: Press Coverage Secrets to Build Credibility, Boost your Brand's Visibility, and Expand Your Audience with Lydia Bagarozza and Bridget Aileen Sicsko

The Embody Your Brand Podcast

Play Episode Listen Later Apr 5, 2024 44:09


Media features are an AMAZING way to develop a personal brand. They create credibility & trust, allow new audience members to find you, and can even get you verified on IG (press is one of the questions in the verification intake form). SO I'm spilling the tea on why press is important for personal brands, and how to actually start your press journey TODAY, with PR experts Lydia Bagarozza and Bridget Aileen Sicsko. Visibility on Purpose is cofounded by multi-passionate entrepreneurs, Lydia Bagarozza and Bridget Aileen Sicsko, two six-figure business owners who turned a 'once' collaboration into an entire brand and movement. VOP supports brands that are ready to get featured everywhere and make lots of money in the process. Most of their clients previously used social media as the main way to reach new audiences, but with the ever-changing algorithms (unless you're an influencer), it just isn't cutting it to scale! They focus on teaching sustainable, long-term skills through our PR training programs like Pitch Party to help their clients gain the recognition that they deserve! In this episode, Jessie, Lydia, and Bridget discuss: Why is PR important for growing brands (especially for consultants, creatives, and other online expert-based businesses) How pitching works, and the best way to do it (even if you're starting from scratch!) The pros & cons between organic (free) press / media features and paid features Why is the same language is essential for your elevator pitch And so much more! — WORK WITH JESSIE 1:1: ⁠⁠Click here to schedule a clarity call with me.⁠⁠ — PITCH PARTY: the all-in-one course that teaches founders how to pitch their brands to the media & secure press features. Save $500 with the code: EMBODY. Click here to join! — To connect with Jessie: Instagram: ⁠⁠@jessie__christensen⁠⁠ Email: ⁠⁠hello@jessie-christensen.com⁠⁠ Website:⁠⁠ jessie-christensen.com⁠⁠ LinkedIn: ⁠⁠linkedin.com/in/jessieachristensen⁠⁠ Pinterest: ⁠⁠pinterest.com/jessie_christensen/_saved⁠⁠ — To connect with Bridget & Lydia: https://www.visibilityonpurpose.com/thecourse www.visibilityonpurpose.com https://www.youtube.com/channel/UCZ5fg7TfRXlFh9imJ02M2qw https://www.instagram.com/visibilityonpurpose/ https://www.facebook.com/groups/toptiermedia

5 Minute Career Hack™️
Decision-Making Mistakes Costing You Your Career? 6 Ways to Avoid Them Now!

5 Minute Career Hack™️

Play Episode Listen Later Feb 29, 2024 4:20


Do you struggle with making the right decisions in your career? This episode dives deep into the crucial impact of decision quality on your success, productivity, and leadership. Discover 6 compelling reasons why making informed and effective decisions is essential for career advancement: Achieve Your Goals: Align your actions with your aspirations. Boost Efficiency & Productivity: Minimize errors and maximize resource utilization. Master Problem-Solving: Identify and overcome challenges through sound decision-making. Become a Strong Leader: Inspire trust and motivate your team with thoughtful decisions. Manage Risk Effectively: Navigate challenges and seize opportunities with calculated risks. Build Credibility & Reliability: Earn trust and respect through consistently good choices. This episode is packed with valuable insights and actionable tips to help you improve your decision-making skills and unlock your full career potential! Join our Facebook Group now for Free: https://www.facebook.com/groups/635826331166252/ --- Support this podcast: https://podcasters.spotify.com/pod/show/5minutecareerhack/support

Hit the Mic with The Stacey Harris
Build Credibility, Authority, and Connection As a Local Business Owner Through Podcasting

Hit the Mic with The Stacey Harris

Play Episode Listen Later Feb 28, 2024 24:14


Every business has nuanced needs. And sometimes, the advice you hear comes with caveats or might be the opposite of what's best for your business.For instance, I've warned against the idea of a podcast guest format as the main structure for your show. Too often, it can distract people from your business (or just fails to bring right-fit clients in).However, a recent Podcasting for Profitability Roundtable brought something new to light on this topic, specifically for local-based service providers. A participant introduced an idea for their show that highlights something locally-based entrepreneurs need to consider and remote businesses typically don't.In this episode of The More Profitable Podcast, you'll learn why regularly having podcast guests isn't a distraction for local service business owners. I'll give examples of how it helps build credibility, authority, and connection and also teach you how to use nuance to better serve your business, even if you work with clients nationally/internationally and aren't locally based.3:35 - Why there's not always one solution for everything9:41 - The nuance that locally based service providers need to consider13:48 - Examples of how local business owners can use their show to connect with their community17:26 - A really powerful way to supercharge your networking as a local service-based entrepreneur20:35 - Questions to help you bring nuance to tools and tactics for your podcast (even if you're not a locally-based business)Mentioned In Build Credibility, Authority, and Connection As a Local Business Owner Through PodcastingDefining Audience Education and How to Do It EffectivelyChoosing the Right Podcast Format (and How to Make a Change)Podcasting for Profitability RoundtablePodcast Strategy IntensivePodcast ProductionPodcast NewsroomRate and Review The More Profitable PodcastSupport the show

The Skinny Confidential Him & Her Podcast
Coco Moco On How To Stand Out, Build Credibility, Market Yourself, & Anticipate What's Coming

The Skinny Confidential Him & Her Podcast

Play Episode Listen Later Dec 28, 2023 62:49 Very Popular


#640: Today we're sitting down with Coco Mocoe, a digital trend forecaster and marketing specialist with a background in entertainment. Coco has a unique talent for predicting the rise of stars and trends across the internet. Today, she joins us to delve into the world of trends. We explore the impact that fame has on the average person, uncover strategies for growing and maintaining a following, and receive valuable tips on anticipating trends and building credibility in any niche. Lastly, we discuss the essential elements of growth and how to succeed as a creator.   To connect with Coco Mocoe click HERE To connect with Lauryn Evarts Bosstick click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE To subscribe to our YouTube Page click HERE For Detailed Show Notes visit TSCPODCAST.COM To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) This episode is brought to you by The Skinny Confidential. Our products are now available at Free People! Click HERE to start shopping. This episode is brought to you by AG1 If you want to take ownership of your health, it starts with AG1. Go to drinkAG1.com/SKINNY to get a free 1-year supply of Vitamin D3K2 AND 5 free AG1 Travel Packs with your first purchase.   This episode is brought to you by Branch Basics The Branch Basics Premium Starter Kit will provide you with everything you need to replace all of your toxic cleaning products in your home. It's really a no-brainer. Go to branchbasics.com and use code SKINNY for 15% off their starter kit and free shipping. This episode is brought to you by ProLon Nourish your body without the hunger by ordering the ProLon Fasting Shake today. Go to ProLonLife.com/SKINNY and use code SKINNY at checkout for 15% off your order. This episode is brought to you by Beis Beis has thought of everything you could ever want in a piece of luggage...360 degree gliding wheels, a cushioned handle, built-in weight indicator, washable bags for your dirty clothes, and all the interior pockets you need to keep organized. Go to beistravel.com/skinny for 15% off your first purchase. This episode is brought to you by Canopy Canopy just released a new filtered shower head that greatly reduces contaminants and odor in your water, leaving you with glowing hair and skin. Visit getcanopy.co and use code SKINNY for an additional 10% off your purchase. Produced by Dear Media  

UBC News World
Managing GMB Online Reviews To Build Credibility & Trust For Small Businesses

UBC News World

Play Episode Listen Later Dec 18, 2023 2:28


Looking to leverage your customer reviews on your Google Business Profile to build a stronger web presence, drive more leads, and grow stronger customer relationships? This Local SEO Tips guide is for you! Find out more at: https://localseotip.com/understanding-the-role-of-reviews-on-your-google-business-profile/ Local SEO Tips City: New York Address: 60 W 23rd St Website https://localseotip.com/ Phone +1 877 675 4340 Email scott.hall@betteronlineinfo.com

Credit Repair Business Secrets
4 Strategies To Build Credibility With Your Credit Repair Clients FAST!

Credit Repair Business Secrets

Play Episode Listen Later Nov 14, 2023 13:01


Register For Our FREE Credit Repair Business Masterclass!One of the most difficult challenges new credit repair businesses face is building enough credibility to attract and convert their first few clients. Establishing credibility for your business is crucial as it builds customer trust and enhances your brand reputation, making potential clients more likely to choose your credit repair services over competitors.In other words, to attract, convert, and retain clients, you first have to establish yourself as a trustworthy credit repair professional!That's why today, I'm sharing my 4 key strategies for building credibility and trust so you can grow your credit repair business!Tune in. Key Takeaways:Intro (00:00)Why Credibility Matters (00:56)Strategy #1: Make a Great First Impression (03:44)Strategy #2: Be Transparent and Honest (05:40)Strategy #3: Be Compliant and Ethical (07:01)Strategy #4: Showcase Your Expertise (07:47)My Final Point (09:09)Community Spotlight (09:26)Outro (10:13)Additional Resources:- Get a free trial to Credit Repair Cloud- Get my free credit repair training  - How to Hook Credit Repair Clients for Life!Make sure to subscribe so you stay up to date with our latest episodes.

Online Marketing Made Easy with Amy Porterfield
#622: Jen Gottlieb's Guide To Be Seen, Build Credibility, Influence & Authority

Online Marketing Made Easy with Amy Porterfield

Play Episode Listen Later Nov 2, 2023 56:16


Mastering personal branding, networking, and media relationships to become the go-to person in your field with Jen Gottlieb. You've got a killer product, streamlined processes, and top-notch marketing, but there's one thing missing: that real-deal genuine connection with your clients. Without an authenticity factor, there's no way that your brand can reach its fullest potential. But don't worry, I've got you!  In this episode, you're getting all the expert advice you need to shine your brightest and become the go-to person in your field.  The fabulous Jen Gottlieb joins me today to share her invaluable wisdom on showing up authentically and making a lasting impression on your clients. You're in the BEST hands with the queen of personal branding and a true powerhouse connector!   Showing up in your business isn't just about being on camera or using social media. That's why Jen dives into some tactical strategies from her new book, "Be Seen."  We're talking in-person AND online networking, building relationships with media contacts, overcoming rejection, and creating a thriving community. Get ready because you're going to be making a mark in your industry in no time!  We dig into:  7:46: Mindset shifts to increase your visibility  11:56: Tips for tapping into your creativity and the uniqueness of your business  17:29: Effective strategies for networking in physical and online environments  22:18: A super simple and tactical exercise for fostering relationships with media contacts 28:36: Taking action on the thing you're most afraid to do  31:32: The first steps of creating and sustaining an engaged community  43:27: A real-life case study that proves anyone can make a difference  This conversation is an absolute goldmine of insider insights that will give your business that edge you've been craving. Tune in now to make sure your gifts never go unnoticed!  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven't done so already, follow the podcast. I'm adding a bunch of bonus episodes to the feed, and if you're not following, there's a good chance you'll miss out. Follow now!

The Modern People Leader
136 - Understanding Pain Points & Using Metrics to build credibility as a People Leader: Joanna Kmiec (VP, People & Culture, Elastic Path)

The Modern People Leader

Play Episode Listen Later Oct 17, 2023 56:11


Joanna Kmiec, Vice President of People & Culture at Elastic Path, joined us on The Modern People Leader.   We talked about using metrics to drive your people strategy, understanding the pain points of other execs, and creating an employee experience that allows for flexibility and scale.   ---- This episode was brought to you by CandorIQ. Learn more here. ---- (3:03) Good news stories (8:00) The two things important to her in her career: thinking strategically & HR being viewed as a partner (13:38) What Elastic Path does (15:01) Why we should be jealous she gets to work there (16:48) State of the union for talent in Canada (20:25) Rebuilding trust and doing more with less (22:00) You can't wait to put emphasis on your Employee Experience (24:30) Ways people teams can save money and do more with less (28:13) Using metrics to drive your people strategy gives you credibility (31:43) Asking the “odd question”: Figuring out the pain points of other execs (35:00) Having a leadership team first approach (37:30) The rest of the C-Suite need to understand the strategic nature of HR (42:23) “Full elastic approach”: Remote-first, their asynchronous charter, and having a flexible approach to all of their programs (47:55) Rapid fire questions ----

Book Marketing Mentors
How to Best Build Credibility With the Power of Compilations - BM381

Book Marketing Mentors

Play Episode Listen Later Aug 2, 2023 30:32 Transcription Available


Have you ever considered being part of a compilation? In this week's captivating episode as we delve deep into the world of anthologies with special guest Andrew Dupy. As a seasoned expert in non-fiction books, Andrew reveals the key factors to consider when selecting an anthology to participate in. Learn how participating in an anthology can be a game-changer for authors. Explore the significance of trust-building with your audience and discover why being invited to contribute to an anthology is a true testament to your credibility. Get ready to be amazed as we delve deep into the world of anthologies and unlock their potential as powerful tools for authors. Find out how having a clear theme and format for your book can not only captivate readers but also open doors to speaking engagements and coaching opportunities. Discover the educational value of anthologies, the secret to hitting bestseller lists, and the art of selecting the perfect anthology to showcase your work. Join us for expert advice on book marketing strategies and navigating the ever-evolving publishing landscape. Don't miss out on this authoritative and exhilarating episode that will pave your path to success as an author. Tune in now!Find out more about the services Leaders Press offers***************************************************************************************This episode is sponsored by MOCKUPSHOTS, an easy-to-use platform forauthors' product shots that get sales, and recognition!Get your lifetime subscription NOW!*************************************************************************************** Click here to schedule your 20-minute brainstorming session with Susan

Counsel Cast
Designing Trust: How Lawyers Can Build Credibility through Website Design with Jason Rutel

Counsel Cast

Play Episode Listen Later Jul 25, 2023 40:43


In this episode, Jason Rutel joins me to discuss how you can build deeper trust and credibility through website design.Jason Rutel, a passionate storyteller and missions advocate, founded Creative Nomads in 2019 to help global missions organizations enhance donor engagement and retention through impactful communication. With a strong background in the church and Christian entertainment industry, Jason previously worked as a traveling production manager and media director for renowned comedian Michael Jr.His passion for missions has led him to collaborate with organizations in Laos, Cambodia, Thailand, Vietnam, Nepal, Guatemala, the United Kingdom, and Papua New Guinea. Jason holds a Bachelor's degree in Communications, with a minor in Intercultural Studies, from Southwestern Assemblies of God in Waxahachie, Texas.As the driving force behind Creative Nomads, Jason leverages his expertise in web design, videography, and branding to empower mission-focused organizations to communicate their message and champion their cause effectively.Jason gives listeners actionable tips on: [4:15] Recommendations to get through sales conversations without feeling salesy [6:25] Where storytelling comes in on your website [9:15] Breaking down what goes on to a website homepage [13:35] How to get your visitor to move through your website in a trusting way [15:20] Tips to convey your expertise  [16:40] Strategically using testimonials on your website  [19:00] How to deal with negative reviews  [20:45] Red flags that betray customer trust [28:50] How your navigation bar should look [34:05] Jason's book review [36:25] One big takeaway from this episode Resources mentioned in this episode:Marketing Made Simple by Donald MillerConnect with Jason here: https://www.facebook.com/CreativeNomads/ https://www.instagram.com/thecreative.nomads/ https://www.linkedin.com/company/thecreativenomads/ https://creativenomads.com   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

Counsel Cast
Designing Trust: How Lawyers Can Build Credibility through Website Design with Jason Rutel

Counsel Cast

Play Episode Listen Later Jul 25, 2023 40:43


In this episode, Jason Rutel joins me to discuss how you can build deeper trust and credibility through website design. Jason Rutel, a passionate storyteller and missions advocate, founded Creative Nomads in 2019 to help global missions organizations enhance donor engagement and retention through impactful communication. With a strong background in the church and Christian entertainment industry, Jason previously worked as a traveling production manager and media director for renowned comedian Michael Jr. His passion for missions has led him to collaborate with organizations in Laos, Cambodia, Thailand, Vietnam, Nepal, Guatemala, the United Kingdom, and Papua New Guinea. Jason holds a Bachelor's degree in Communications, with a minor in Intercultural Studies, from Southwestern Assemblies of God in Waxahachie, Texas. As the driving force behind Creative Nomads, Jason leverages his expertise in web design, videography, and branding to empower mission-focused organizations to communicate their message and champion their cause effectively. Jason gives listeners actionable tips on: [4:15] Recommendations to get through sales conversations without feeling salesy [6:25] Where storytelling comes in on your website [9:15] Breaking down what goes on to a website homepage [13:35] How to get your visitor to move through your website in a trusting way [15:20] Tips to convey your expertise  [16:40] Strategically using testimonials on your website  [19:00] How to deal with negative reviews  [20:45] Red flags that betray customer trust [28:50] How your navigation bar should look [34:05] Jason's book review [36:25] One big takeaway from this episode Resources mentioned in this episode: Marketing Made Simple by Donald Miller Connect with Jason here: https://www.facebook.com/CreativeNomads/ https://www.instagram.com/thecreative.nomads/ https://www.linkedin.com/company/thecreativenomads/ https://creativenomads.com   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

Legal Talk Network - Law News and Legal Topics
Designing Trust: How Lawyers Can Build Credibility through Website Design with Jason Rutel

Legal Talk Network - Law News and Legal Topics

Play Episode Listen Later Jul 25, 2023 40:43


In this episode, Jason Rutel joins me to discuss how you can build deeper trust and credibility through website design. Jason Rutel, a passionate storyteller and missions advocate, founded Creative Nomads in 2019 to help global missions organizations enhance donor engagement and retention through impactful communication. With a strong background in the church and Christian entertainment industry, Jason previously worked as a traveling production manager and media director for renowned comedian Michael Jr. His passion for missions has led him to collaborate with organizations in Laos, Cambodia, Thailand, Vietnam, Nepal, Guatemala, the United Kingdom, and Papua New Guinea. Jason holds a Bachelor's degree in Communications, with a minor in Intercultural Studies, from Southwestern Assemblies of God in Waxahachie, Texas. As the driving force behind Creative Nomads, Jason leverages his expertise in web design, videography, and branding to empower mission-focused organizations to communicate their message and champion their cause effectively. Jason gives listeners actionable tips on: [4:15] Recommendations to get through sales conversations without feeling salesy [6:25] Where storytelling comes in on your website [9:15] Breaking down what goes on to a website homepage [13:35] How to get your visitor to move through your website in a trusting way [15:20] Tips to convey your expertise  [16:40] Strategically using testimonials on your website  [19:00] How to deal with negative reviews  [20:45] Red flags that betray customer trust [28:50] How your navigation bar should look [34:05] Jason's book review [36:25] One big takeaway from this episode Resources mentioned in this episode: Marketing Made Simple by Donald Miller Connect with Jason here: https://www.facebook.com/CreativeNomads/ https://www.instagram.com/thecreative.nomads/ https://www.linkedin.com/company/thecreativenomads/ https://creativenomads.com   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

The Recruitment Mentors Podcast
Brian Fraser - How to build credibility and relationships in Recruitment

The Recruitment Mentors Podcast

Play Episode Listen Later May 29, 2023 59:56


Podcast Partners - Claim your exclusive savings with the links below.Vincere - https://bit.ly/3C8uHfvSourcebreaker - https://hubs.la/Q017bVC70-----------------------------------------Watch the episode on Youtube

PragmaticLive
In the Sales Trenches: How Product Marketers Build Credibility

PragmaticLive

Play Episode Listen Later May 26, 2023 23:23


“I would love for marketers to get involved in a couple of sales demos and commit to it, not just listen in. I think that would be uncomfortable for a lot of people, and that means that you're learning.” - Ross Cranwell   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of Product for Pragmatic Institute, interviews Ross Cranwell, the CEO and co-founder of Milk Video, a video-editing platform that helps product marketers quickly repurpose their long-form video and audio content into short-form content assets to increase reach and engagement.   In this episode, Rebecca and Ross discuss: How product marketers can build credibility The unique challenges B2B product marketers face (especially when trying to connect marketing efforts to revenue) Why product marketers should participate in sales calls   Do you want to learn how to measure your strategies against the metrics that matter most to your organization? Enroll in Market. In Pragmatic's Market course, you'll learn how to align across go-to-market teams, gain expert buyer knowledge, build consensus for marketing plans, and measure effectiveness. Learn More

Manage Smarter
226: Elizabeth Rosenberg: Build Credibility with Personal Branding

Manage Smarter

Play Episode Listen Later May 7, 2023 21:12


Elizabeth Rosenberg is a personal branding expert, strategic communications consultant, intuitive, and founder of The Good Advice Company. Her company is a marketing and communications consultancy, and with more than two decades of experience working with some of the most innovative brands and leaders in the world, Elizabeth taps her knowledge, intuition and truths to uncover and amplify purpose and ownable narratives. In this podcast for managers, Audrey, Lee and Elizabeth discuss:  -Personal branding for managers -Popularity vs. impact -How your credibility is affected in how you're thought of by others and how to change that -How to change your personal brand and make sure it's authentic -Intuitive readings for executives to help shift personal brands "Leaders make a mistake when they are living and leading in fear of being accepted as our authentic selves. And when they want to be famous, well known, or popular vs. wanting to make an impact.”– Elizabeth Rosenberg   Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.   Connect with Elizabeth Rosenberg www.thegoodadvicecompany.com https://www.linkedin.com/in/elizabethrosenberg/ https://twitter.com/goodadviceco Connect with Manage Smarter Hosts ·         Website: ManageSmarter.com  ·         LinkedIn: Audrey Strong                                                                 ·         LinkedIn: C. Lee Smith   Connect with SalesFuel ·         Website: http://salesfuel.com/  ·         Twitter: @SalesFuel  ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Thought Hustle
Tips to Build Credibility, Connect Emotionally, and Achieve Your Goals - Rene Rodriguez

Thought Hustle

Play Episode Listen Later Apr 27, 2023 30:49 Transcription Available


Throughout the podcast, Rene emphasized the importance of storytelling in effective communication. He discussed how there are no new fundamentals, and how Aristotle's teachings on rhetoric and storytelling are still relevant today. He cited the example of the movie Rocky, which tells the story of an underdog boxer who overcomes incredible odds to become a champion. The reason that the Rocky story resonates with so many people, Rene explained, is because it has both failures and triumphs. It's a powerful example of how a great story can inspire and motivate people to achieve their own goals.But how do you develop and share your own stories effectively? Rene had a few key pieces of advice. First, he emphasized the importance of being mindful of your journey. We all have incredible stories to share, but we need to pay attention to them and be intentional about sharing them. This involves being aware of your own experiences and reflecting on the lessons you've learned along the way.Second, Rene discussed the importance of practicing breathwork when you're feeling nervous or anxious. By focusing on your breath and taking deep, calming breaths, you can reduce your anxiety and be more present in the moment. This can be incredibly helpful when you're preparing to give a speech or presentation, as it can help you stay focused and calm.Third, Rene talked about the importance of overcoming procrastination and building habits. He emphasized the power of celebrating small successes and achievements along the way, and of setting achievable goals that can help you build momentum and stay motivated. By developing positive habits and focusing on small wins, you can make progress toward your goals and achieve success over time.Finally, Rene discussed the importance of embracing fear and difficulty. He explained that these are always required for success and that the key is to learn to lean into them and use them as fuel for growth and achievement.Thanks for listening, follow us on Instagram or Twitter

The Drift
S2EP03: How to Build Credibility As a Leader with Hayal Koc

The Drift

Play Episode Listen Later Apr 14, 2023 19:18


In this episode of The Drift, we hear from Hayal Koc, a Regional Vice President at Salesforce, the world's leading CRM platform. Hayal speaks to how to build credibility as a leader, her experience in being a female sales executive in technology, advice for overcoming imposter syndrome, and how to build rapport among colleagues.To learn more from Hayal, check her out on LinkedIn https://www.linkedin.com/in/hayalkoc/

Manage Smarter
223: David Horsager: Build Trust to Build Credibility

Manage Smarter

Play Episode Listen Later Mar 26, 2023 25:20


David Horsager, MA, CSP, CPAE is the CEO of Trust Edge Leadership Institute, Trust Expert in Residence at High Point University and The Wall Street Journal best-selling author of The Trust Edge, The Daily Edge, and Trusted Leader. He is also a podcaster, creator of the Enterprise Trust Index™, and director of one of the nation's foremost trust studies, The Trust Outlook. ® Horsager has advised leaders and delivered life-changing presentations on six continents, with audiences ranging from Delta, FedEx, and Toyota to the New York Yankees, MIT and the Department of Homeland Security. His work has been featured in prominent media such as Harvard Business Review, Forbes, and MSNBC. Through speaking, training, consulting, and coaching, David and his team at Trust Edge Leadership Institute make it their mission to develop trusted leaders and organizations. With his trademark 8 Pillar Framework, David breaks trust down into tangible steps that can be leveraged right away to build a high-trust culture— because high-trust leaders and organizations bring out the best in their people and get measurable results. In this podcast for managers, Audrey, Lee and David discuss:  -Definition of a high trust environment -How to build trust among fellow leaders and stakeholders in complex organization -The Enterprise Trust Index -How long does it typically take to establish trust?  "Leaders don't realize that a lack of trust is their biggest expense. They often don't see how a lack of trust affects EVERY aspect of the business!”– David Horsager  Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.   Connect with David Horsager https://www.linkedin.com/in/dhorsager/ https://trustedge.com/ http://www.davidhorsager.com/  Connect with Manage Smarter Hosts ·         Website: ManageSmarter.com  ·         LinkedIn: Audrey Strong                                                                 ·         LinkedIn: C. Lee Smith   Connect with SalesFuel ·         Website: http://salesfuel.com/  ·         Twitter: @SalesFuel  ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices

The Proffitt Podcast
How to Build Credibility and Establish Authority

The Proffitt Podcast

Play Episode Listen Later Mar 14, 2023 58:35


"I want people to know my name in the industry, but I don't know how to make that happen," is a comment I often hear from podcasters in this community. If that's you, you're in luck today! Not only have I brought a rockstar authority builder on to interview, but she's also someone that brings a whole new level of street cred to speaking on stage.Heather Sager (a 4th-time guest on the show!) shares with us what it's like to put your message out there and have people listen. She's walking us through her 4-step framework to draw your audience into your story while giving us the tough love we need to become better communicators. You'll be shocked how often people come to Heather with little to no audience and then learn the tools and strategies she teaches to grow their authority beyond what they ever imagined. If you want to speak on more stages, this is the episode for you!If you want to be featured in an upcoming segment called "Listener submitted questions," -- where I'll choose a sound bite to be featured on a new episode of The Proffitt Podcast, submit your audio clip here: https://podinbox.com/theproffittpodcast

Spiritual Success
The Power of PR to Build Credibility & Authority with Dr. Avis Jones-DeWeever

Spiritual Success

Play Episode Listen Later Jan 19, 2023 33:15


Today's guest is one of Cynthia‘s previous executive sales clients where she worked with her sales team to create multiple six-figure launches. Hear how Dr. Avis maintained the standard of her IFB by leaving the golden handcuffs of corporation when faced with situations that did not feel aligned with her higher self. She started her own company and since then has been featured in more PR opportunities than anyone Cynthia knows. Together Dr. Avis and Cynthia discussed the importance of using PR to build credibility and authority which ultimately earns trust which is a huge part of making sales. Dr. Avis talks about the importance of not having so many different offers and really putting your focus into your single $1 million offer! Both Cynthia and Dr. Avis are shifting their business strategies to incorporate many more in person events. Hear from both experts on why they are being called to do this and learn about the events that you can be joining! Dr. Avis Jones-DeWeever's Bio: Dr. Avis is an award-winning author, global speaker, media commentator, and MULTI 7-figure CEO. Dr. Avis scaled her first business to six figures in less than 9 months. She later scaled from multi-six figures to her first seven figures in just eight months. She currently works with bold and ambitious coaches and consultants who are looking to aggressively grow their businesses to revenue levels that match their extraordinary genius. Specifically, Dr. Avis helps her clients understand how to package, price, and position their genius into high-ticket offers, and leverage media and digital marketing strategies to magnetically attract ideal customers and drive massive revenue to their bottom lines. Along the way, she frequently helps clients greatly accelerate their revenue acquisition, some even achieving six-figure months, weeks, and yes, even days. From start-ups to well-established entrepreneurs looking to scale, Dr. Avis meets clients where they are and takes pride in helping them learn how to generate more revenue in a month than most businesses make in an entire year. Now she's ready to share with you the core elements you need to have in place to break that high, hard, 7-Figure Ceiling. The Sales is Sexy and Simple Seminar is quickly approaching. I'm accepting 5-15 high-achieving entrepreneurs to come to my event on February 10th in Orlando, Florida. It will be a full-day immersion where we will change your offers right then and there, and I will take you from 6 to 7+ figures so you can create more freedom in your business, take action steps to building your legacy, and make more money than ever. Apply now to be added to the waitlist! My podcast is officially top 20% for downloads on iTunes! I'm looking for guests for 2023! Are you a 6-7+ figure entrepreneur who wants to be featured? We're filling 2023 now. Email info@cynthiastant.com to pitch! Stay tuned for new episodes every Monday and Thursday! Connect with me on Instagram & Facebook Check out my website here!

Broker-to-Broker
Establish the Brand for your Mortgage Business with an Accessible Content Catalog w/ Emmett Dempsey – Episode 145

Broker-to-Broker

Play Episode Listen Later Jan 17, 2023 45:24


On this episode of Broker to Broker, host JP Hussey sits down with Broker/Owner of Treasure Coast Mortgage, Emmett Dempsey. Emmett has an invaluable wealth of experience that he's bringing to the table. From globetrotting in the military, to varied jobs and positions within numerous channels in the Real Estate industry, Emmett has a perspective of the mortgage broker channel that few can match.  Emmett shares the marketing and business strategies that he's utilized to great success with Treasure Coast Mortgage, and notes that a business and marketing strategy can be one and the same; an established catalog of educational content. Emmett utilizes YouTube as means to educate and motivate tentative homebuyers off the fence, as to spread awareness of his brand by providing education and resources for borrowers. Emmitt explains how easy it is to establish and build a catalog of content that resonates with people. “Explain different concepts to clients, like loan estimates and closing disclosures. Make those videos a part of your in-process marketing — you know when you record a video for individuals sometimes? Record it one time and it lives forever.” Emmitt explains how these videos are utilized: “Build a consistent catalog. As soon as they find content that they like, they'll watch everything. They'll get into a suggested video loop on YouTube, or they'll dig through your Instagram to your old videos. Now, a common thing I hear is: I watched all of your stuff!” Key Points: 4:10 From Korea and Kosovo, to Two Decades in Real Estate 9:41 Starting a Successful Brokerage in April 2020, and Thriving Through COVID 18:01 How to Specialize with Niche Loans 26:53 Marketing Strategies, and Inspiration from Gary Vee 32:56 How to Build Credibility through a YouTube Catalog 40:36 The Need for Brokers: 100,000 LOs chasing 1,000,000 Agents, Doing 3,500,000 Sales This episode is sponsored by PRMG

Creative Capital
Creative Capital Podcast 229: 9 Tips to Overcome Broker Objections and Build Credibility

Creative Capital

Play Episode Listen Later Jan 10, 2023 13:47


Welcome back to this week's segment of No Limit Minute! Today I really wanted to focus on the best, fastest way to be able to close a commercial real estate deal. I give my 9 best tips on overcoming broker objections when you're new to the space, or just tired of repeatedly being told no and not taken seriously. Enjoy!!   How to connect with Josh: Ferrari Capital - https://ferraricapital.com/ https://www.facebook.com/joshua.ferrari.16/ https://www.linkedin.com/in/joshua-ferrari-6b9107160/     Creative Capital is made possible in part by our sponsors. Relay is a no-fee, online banking and money management platform. Spend, save and plan more efficiently with unparalleled clarity into operating expenses, cash flow and accounts payable. Visit https://relayfi.com/creativecapital to get started.

Taelered Living
7 ways to build credibility

Taelered Living

Play Episode Listen Later Dec 7, 2022 20:57


The only way to continuously scale your business is to build credibility. Sure, we know that, but how do you actually do it? The goal is for sales to feel easier. For others to just know that you're “the” coach for them. And while it's totally true that it takes time, repetition and unwavering messaging – you can speed it up. Just to give you a few examples, I'm known for my organic sales strategies that have resulted in $2M+ in sales in 3 years, strategy and structure that scales and creates #sustainablewealth, building relationships with my clients (and meeting them IRL), and killer content as an Emmy award-winning journalist And I'm known for getting you results. It's your turn, and I'm breaking down seven ways to make it happen. —---- Follow Taeler on Instagram. https://www.instagram.com/taelerfit/ Learn more about working with Taeler whether you're just starting your online fitness coaching business or scaling to your first million. www.taelerdehaes.com Join the Goal-Getter Community on Facebook for exclusive coaching and networking to help you scale with support. https://www.facebook.com/groups/goalgettercommunityforonlinecoaches

Flipping Mastery Podcast
How To Use Your Deals To Build Credibility When Flipping Houses

Flipping Mastery Podcast

Play Episode Listen Later Nov 30, 2022 5:48


In this podcast, you'll learn why it's so important to document your deals to build credibility when flipping houses.GET PAID $10,000 to find deals for Jerryhttps://flippingmastery.com/10kpodThis podcast was originally released on YouTube. Check out Jerry Norton's YouTube channel, with over 1000 videos on all things wholesaling and flipping! https://www.youtube.com/c/FlippingMasteryTVAbout Jerry Norton Jerry Norton went from digging holes for minimum wage in his mid 20's to becoming a millionaire by the age of 30. Today he's the nation's leading expert on flipping houses and has taught thousands of people how to live their dream lifestyle through real estate.   **NOTE: To Download any of Jerry's FREE training, tools, or resources… Click on the link provided and enter your email. The download is automatically emailed to you. If you don't see it, check your junk/spam folder, in case your email provider put it there. If you still don't see it, contact our support at: support@flippingmastery.com or (888) 958-3028.  Wholesaling & House Flipping Software: https://flippingmastery.com/flipsterpodMake $10,000 Finding Deals:  https://flippingmastery.com/10kpodGet 100% funding for your deals!https://flippingmastery.com/fspodMentoring Program:https://flippingmastery.com/ftpodFREE 8 Week Training Program https://flippingmastery.com/8wpodGet Paid $8700 To Find Vacant Lots For Jerry:https://flippingmastery.com/lfpodFREE 30 Day Quickstart Kithttps://flippingmastery.com/qkpodFREE Virtual Wholesaling Kit:https://flippingmastery.com/vfpodFREE On-Market Deal Finder Tool:https://flippingmastery.com/dcpodFREE Wholesaler Contracts:https://flippingmastery.com/wcpodFREE Comp Tool:https://flippingmastery.com/compodFREE Funding Kit: https://flippingmastery.com/fkpodFREE Agent Offer Sheet & Scripts: https://flippingmastery.com/aspodFREE Cash Buyer Scripts:https://flippingmastery.com/cbspodFREE Best Selling Wholesaling Ebook:https://flippingmastery.com/ebookpodFREE Best Selling Fix and Flip Ebook:https://flippingmastery.com/ebpod FREE Rehab Checklist:https://flippingmastery.com/rehabpod LET'S CONNECT! FACEBOOK http://www.Facebook.com/flippingmastery INSTAGRAM http://www.instagram.com/flippingmastery

Good Girls Get Rich Podcast
214 – How to Use PR to Build Credibility

Good Girls Get Rich Podcast

Play Episode Listen Later Nov 28, 2022 21:21


This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen discusses building credibility through PR.  Want to build credibility but don't know where to start? This episode's for you! #GoodGirlsGetRich We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.   About the Episode: Wish you had more credibility? One of the best ways to build credibility is through PR. But what exactly is PR? There's paid media and earned media. Both are great, but start with earned media. As you build your earned media, you'll begin to show up on Google. How can you build earned media? Try reaching out to journalists, TV hosts, etc. In this episode, Karen shares multiple ideas on how to build your earned media. Find out those methods in Episode 214!   Episode Spotlights: Where to find everything for this week's episode: http://karenyankovich.com/214 Introducing this episode's topic (2:00) What is PR? (6:46) How to get earned media (9:06) Coming up on Google (11:40) Ideas on how to earn media and show up on Google (13:25) Episode recap (17:17)   Resources Mentioned In This Episode: Episode 212 Episode 211 Help A Reporter Sign up for the She's LinkedUp Masterclass Join my free Facebook Group if you have any questions about today's episode   Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!   Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM You can also subscribe via Stitcher Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

LeadHERship Global
Build Credibility and Elevate Your Brand

LeadHERship Global

Play Episode Listen Later Nov 14, 2022 37:06


In our increasingly competitive world, personal and company branding has never been more important. If you want to be known as the expert in your field, it's essential to build a strong brand that commands respect and credibility. But how do you go about doing this? Today, Hazel Herrington, CEO & Founder Herrington Publications Worldwide, and Branding & Marketing Expert, shares her secrets for success. She explains how to develop a personal or company brand that will make you stand out from the crowd, and outlines the strategies you need to use to build credibility with clients, customers, and colleagues. With Hazel's help, you'll learn how to create a brand that will help you achieve your business goals - whether you're looking to attract new clients, win over customers, or simply be known as the expert in your field. As a business owner, you are the face of your business and everything you do reflects on your brand. That's why it's so important to make sure that you are taking actionable steps to build a strong brand that will be credible and elevate your business. Listen in! —> Are you ready to join the most impactful community of extraordinary women in the world? Accelerate your success by defining your vision, growing your leadership, expanding your influence, and leaving a lasting legacy. Learn more: https://leadhershipglobal.com/join-us/ 

Catalytic Leadership
Learn How to Build Credibility Without Spending Money, with Michael DeLon

Catalytic Leadership

Play Episode Listen Later Nov 7, 2022 27:53


Send us a Text Message.This week on the Catalytic Leadership Podcast, we have a Catalytic Leader Spotlight, interviewing Michael DeLon! Grab a notepad and pen - you're going to want to capture some great insights from Michael in this episode.Michael has been recognized as America's Foremost Authority on Credibility Marketing and is the author of 7 books. He's a follower of Christ, has been married to Jill since 1990, and is the father of 4 amazing kids. As the President of Paperback Expert, he serves experts, thought leaders, and business owners by helping them create a book without writing a word to elevate their credibility, become an Amazon bestselling author and generate predictable revenue by using their book to monetize their expertise.You can connect with Michael at https://www.paperbackexpert.com and find out more about how Michael can help you! Support the Show.Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer:Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

The Jasmine Star Show
How to Build Credibility for Your Brand

The Jasmine Star Show

Play Episode Listen Later Sep 27, 2022 24:34 Very Popular


Recently, I had a conversation with Nathan Chan, CEO and founder of Foundr.Foundr is a multi-million dollar education business that has amassed a global community of over 4 million people. We were discussing how to build credibility for your brand, and Nathan had some really fascinating insights.Nathan's top 3 tips for establishing credibility are:Great ambassadorsGreat design, andA great product.I couldn't agree more with these tips, and I'd also like to add on 3 of my own:Showcasing testimonialsGreat customer service, andBeing consistent.So let's dive into my top 3 tips right now and discuss TACTICAL ways you can build credibility for your band by clicking play now!To continue this conversation, in just 2 weeks I'll be releasing a podcast episode that will dive DEEP into how to provide EXCEPTIONAL customer service for your clients and customers, and trust me: you don't want to miss these game-changing tips. To be the first to know when this episode goes live, subscribe to the Jasmine Star Show. I can't WAIT to help you continue establishing credibility for your brand!

From Poop to Gold with Harmon Brothers
Build Credibility With Your Customers

From Poop to Gold with Harmon Brothers

Play Episode Listen Later Sep 20, 2022 27:37


In today's episode we go over the benefits of truth in comedy and truth in marketing. We recommend different strategies for gaining credibility and trust from your customers. You'll hear from our creative directors that know better than anyone, Ryan Powell and Kaitlin Snow.If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrothers.comDon't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Harmon Brothers:https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram)https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

Coaching Real Leaders
How Can I Build Credibility with My Team?

Coaching Real Leaders

Play Episode Listen Later Jun 27, 2022 47:42 Very Popular


She took on a leadership role as a scrum master because she wanted a new challenge. But after a few months on the job, she worries that she lacks the technical knowledge and years of experience to truly lead her team. Host Muriel Wilkins coaches her through how to build credibility with her older, more experienced colleagues.

IRON EMPIRE
How to use Your Flaws to Build Credibility were it Matters Most as a Speaker/Coach

IRON EMPIRE

Play Episode Listen Later May 12, 2022 11:33


If you are a man, father, husband, and business owner you are in the right place.In this podcast, we share Apex tactics on how to build a business built to last. Build the Legacy without sacrificing your health or your family. These lessons are the chess moves. If you want the strategy on how to win the entire game as a KING, not a pawn go to www.manspathtoprosperity.com