Are you building your career in marketing? Or confused on how to build a social media strategy for your business? We made the Marketing Happy Hour podcast to take the guessing games out of marketing, social media and PR. Listen each week as we interview some of the world’s top marketers, influencer specialists and strategists from businesses like Taco Bell, FabFitFun, NASA, IL MAKIAGE and more. The podcast will leave you with a better understanding of the industry and how to grow your business/career! Hosted by Erica Spitzley + Cassie Tucker.
The Marketing Happy Hour podcast is a must-listen for anyone who loves all things marketing. With hosts Cassie and Erica at the helm, this podcast offers an engaging and informative experience that feels like chatting with friends. The interviews they conduct with various marketing experts are packed with actionable steps and real-world advice, making it a valuable resource for professionals in the field. Whether you're looking for career advice, industry insights, or strategies to enhance your marketing efforts, this podcast has it all.
One of the best aspects of The Marketing Happy Hour podcast is the quality of guests they bring on. Cassie and Erica have a knack for finding experts from diverse backgrounds and industries, ensuring that each episode offers a fresh perspective on marketing. Their interviewing skills are top-notch, allowing them to extract valuable insights and actionable steps from their guests. This makes every episode a treasure trove of knowledge and inspiration.
Another standout aspect of this podcast is its balance between industry advice and career guidance. The hosts not only delve into marketing strategies and tactics but also provide valuable insights on navigating the marketing industry as a whole. This makes it an excellent resource for newcomers to the field as well as seasoned professionals looking to stay up-to-date with the latest trends.
While The Marketing Happy Hour podcast has many strengths, there are some areas where it could improve. One drawback is that some episodes may feel repetitive if you've been listening to the podcast consistently. While each guest brings their own unique perspective, there can be overlap in terms of strategies discussed or insights shared. However, this can also be seen as reinforcing important concepts and ideas.
In conclusion, The Marketing Happy Hour podcast is an invaluable resource for marketers at all stages of their careers. With its engaging hosts, high-quality guests, and wealth of actionable advice, this podcast is both entertaining and informative. Whether you're new to the industry or a seasoned professional looking to up your game, tuning into The Marketing Happy Hour will leave you inspired and equipped with the tools to thrive in the ever-evolving world of marketing.
Creating great content isn't about waiting for inspiration — it's about building a system that works. In this episode, I'm joined by my friends and fellow marketers Ally Golden and Rob Skinner to unpack their biggest takeaways from the Digital Summit, including a content framework by Melanie Deziel. We explore how Focus + Format can transform your content strategy and offer real-world examples of how to turn strategy into scroll-stopping storytelling. Key Takeaways:// Great content doesn't happen by accident — it's built through a clear system.// The Focus + Format framework helps you consistently generate content ideas by pairing what you want to say with how you'll say it.// Emotional storytelling and humor significantly boost engagement — even in B2B marketing.// "Heartstrings loosen purse strings" — tapping into emotional storytelling can increase brand engagement by 40%.Connect with Ally: LinkedIn | InstagramConnect with Rob: LinkedIn | Tik TokDownload the Content Planning System from Melanie Deziel: Download NowAttend Digital Summit Near You: Conference Website____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn: Join nowGet the latest from MHH, straight to your inbox: Join our email list!Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
In this episode, I dive into the real evolution of the creator economy with Lauren Giovannetti, Creator Marketing Manager at Stan and expert on monetization strategy. Lauren has spent years helping creators turn their audiences into sustainable businesses—and guiding brands on how to partner with them in more strategic, scalable ways. We break down creator storefronts, email list power, and what brands are getting right (and wrong) in today's landscape.Key Takeaways:// Why forward-thinking brands see creators as full-scale businesses, not influencers// What signals to look for when vetting creators for partnerships// How creators with strong email lists offer unique value to brands// One simple way creators can become more valuable brand partnersConnect with Lauren: LinkedIn____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn: Join nowGet the latest from MHH, straight to your inbox: Join our email list!Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
Is your podcast pulling its weight in your overall marketing strategy? In this episode, I sit down with podcast growth strategist Kylee Chandler, who's helped industry giants like Amy Porterfield and Cathy Heller scale their shows into million-download machines. We talk about how to position your podcast as a key part of your brand's marketing ecosystem, the power of quizzes for list-building, and the often-overlooked episode strategies that turn passive listeners into super fans. Key Takeaways:// Why treating your podcast like a business asset (not just a passion project) is the key to long-term growth.// The one thing every podcaster should be doing to consistently grow their audience.// How to position your podcast at the top of your funnel—and use it to drive real conversions.// Simple titling and description tips that can boost your discoverability.// Why quizzes are a wildly effective tool for growing your email list—and how podcasters can use them.// Kylee's advice for corporate marketers who want to go out on their own.Connect with Kylee: LinkedInListen to Kylee's Podcast: My Episode Here!____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn: Join nowGet the latest from MHH, straight to your inbox: Join our email list!Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
What does it really mean to be customer-obsessed in today's ever-evolving brand landscape? In this episode, I sit down with Paige McCloud, Manager of Brand Strategy at Victoria's Secret, to unpack how she builds consumer-first marketing strategies that blend data, creativity, and real-world experiences. From navigating experiential marketing to tracking emerging trends like AI and creator-led campaigns, Paige shares how she's shaping the future of retail storytelling—while offering practical advice for marketers looking to evolve their careers and deepen their connection with their audience.Key Takeaways:// What it really means to be customer-obsessed—and how to build that mindset into your brand's DNA// The evolving role of experiential and in-person activations in retail marketing// Skills marketers need to execute memorable IRL brand experiences// Common traps brands fall into when trying (and failing) to be consumer-first// Strategies to stay inspired and avoid burnout as a brand leader in a fast-paced industryConnect with Paige: LinkedIn____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn: Join nowGet the latest from MHH, straight to your inbox: Join our email list!Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
In this episode, we go behind the scenes with Kamara Turner, Communications Manager at Walgreens, to explore what it takes to build a PR strategy that actually moves the needle. With experience across top-tier brands like PepsiCo, Ulta Beauty, and Coca-Cola, Kamara shares how her agency and in-house roles have shaped her approach to storytelling, retail strategy, and media impact. We dive into what makes a successful retail campaign, how she approaches product launches, and the emerging trends every brand should be watching. Whether you're leading comms for a Fortune 500 or a growing brand, Kamara offers tactical insight and strategic clarity to elevate your next campaign.Key Takeaways:// How to craft retail communications strategies that actually drive customer engagement and sales// The storytelling elements that matter most in merchandising and product launches// Inside a recent Walgreens campaign: lessons in execution, media strategy, and results// Emerging trends in retail communications and how to adapt to a rapidly changing PR landscape// Skills every communicator needs to thrive in today's fast-moving retail worldConnect with Kamara: LinkedIn____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn: Join nowGet the latest from MHH, straight to your inbox: Join our email list!Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
What makes a media partnership actually work? In this episode, Carly Baker, Media Partnerships Lead at HubSpot Media Network, pulls back the curtain on what makes branded content succeed. With experience spanning talent management, business development, and audience growth across podcasts and YouTube, Carly shares what brands often get wrong when working with creators and how to think beyond vanity metrics. She offers a fresh perspective on how earned media can drive real growth, the underrated power of organic partnerships, and how to build content strategies that resonate in a noisy market. Key Takeaways:// How to measure what actually matters in podcast and content partnerships.// Why putting a human face to your brand is essential for audience connection and content performance.// The biggest mistakes brands make when working with creators—and how to avoid them from the start.// How to align partnership goals with outcomes that match your brand's stage and strategy.// Why video matters in podcasting today, and how to use platforms like YouTube for visibility and discovery.// How to build better relationships with media partners by treating them like people—not just placement opportunities.Resources from HubSpot:The State of Marketing in 2025The Power of Partnerships + InnovationConnect with Carly: LinkedInLearn More About HubSpot: Website____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn: Join nowGet the latest from MHH, straight to your inbox: Join our email list!Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
In this solo episode, I'm pulling back the curtain on the unexpected journey that's brought me to where I am today—from pitching myself into my first full-time role, taking big risks in new cities, and leading teams at a young age, to launching a business and growing a podcast that changed everything. I'm sharing the biggest lessons I've learned along the way: why nothing is permanent, how to pitch yourself (even when you're scared), the value of taking risks early, and how to constantly reassess what you actually want. If you're feeling stuck, uncertain, or just in need of some honest perspective on what it means to build a fulfilling, self-made career—this one's for you.Key Takeaways:// Why taking risks early in your career can pay off in unexpected ways// The power of pitching yourself—and how to do it with confidence// What it really means to grow your skills outside of a traditional career path// How to build lasting relationships without expecting instant returns// Why self-awareness and reflection should be part of your career strategy// How side projects (like a podcast!) can turn into major career opportunities// How to own your story—even when it's still being written____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn: Join nowGet the latest from MHH, straight to your inbox: Join our email list!Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
In this episode, I sit down with Lucas Kraft, co-founder of Wonderbelly, the fastest-growing OTC digestive brand of 2024—known for its bold branding and clean, effective products. Lucas shares how his deeply personal recovery journey from an eating disorder led to the creation of a brand that's rewriting the rules of wellness. We talk about what it really takes to build an authentic identity, how to craft a voice that stands out in a saturated market, and what marketers and founders need to know about branding with purpose in a regulated space. Key Takeaways:// The origin story behind Wonderbelly—and how personal healing can spark powerful innovation// Why your brand voice is your first (and most important) impression// The key elements of crafting a bold and authentic identity that connects with today's consumer// How to create content that educates and entertains in a regulated industry// Why standing for something real gives your brand staying power// How to balance storytelling with compliance and still be creative// Lucas' advice for launching a disruptive brand in 2025 and beyondConnect with Lucas: LinkedIn Learn more about Wonderbelly: Website | LinkedIn____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn: Join nowGet the latest from MHH, straight to your inbox: Join our email list!Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
BONUS Episode – Influencer marketing is more than just pretty photos and promo codes—it's a business strategy. In this episode, I'm joined by Theresa Gaarde, Head of Sales & Partnerships for Popular Pays by Lightricks, a platform that helps brands scale and streamline creator collaborations. Theresa shares the biggest wins (and missteps) she's seen brands make in the creator economy—from avoiding vanity metrics to building smarter partnerships that go beyond the sponsored post. Whether you're a marketer looking to grow your brand, or a founder hoping to dip into influencer marketing for the first time, this episode is packed with tactical advice you can use right now.This episode is in partnership with Popular Pays by Lightricks.Key Takeaways:// The difference between an influencer campaign that drives ROI vs. one that falls flat// Common mistakes brands make when working with creators (and how to avoid them)// Creative ways to collaborate with influencers beyond sponsored posts// Tips for streamlining creator partnerships using a platform like Popular Pays// How SafeCollab helps mitigate the biggest risks in the influencer marketing processConnect with Theresa: LinkedIn Learn more about Popular Pays: Website | LinkedIn____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn: Join nowGet the latest from MHH, straight to your inbox: Join our email list!Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
In this episode, I'm joined by Kelly Gordon, a recruiter at Creative People, to talk all things networking, personal branding, and how to stand out in today's job market—all without sounding like everyone else in their DMs. Whether you're actively job hunting or just starting to think about your next move, this episode is packed with practical advice to help you build better connections, communicate your value, and attract opportunities long before you need them. Kelly also shares what's working *right now* for candidates landing interviews and how to use platforms like LinkedIn more intentionally.→ Want more? We're hosting a live webinar on April 23rd at 1pm EST on A Recruiter's Guide to Standing Out in a Crowded Job Market—from elevator pitches to personal positioning. Sign up for the interest list here: https://bit.ly/webinar-april-2025Key Takeaways:// What to send recruiters in your initial outreach (title, scope, salary, portfolio, and more)// How to move beyond the “I'd love to pick your brain” message and create genuine value// Why managing your expectations with online networking is key to avoiding burnout// Creative ways to build relationships with recruiters before you need a job// Quick-fire tips for resumes and LinkedIn profiles to make yourself more discoverable// How to build your personal brand so the right opportunities come to youConnect with Kelly: LinkedIn | InstagramLearn more about Creative People: Website | Instagram____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn: Join nowGet the latest from MHH, straight to your inbox: Join our email list!Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
Get job openings + marketing updates direct to your inbox, every Thursday: Join the email listHow do you take a brand from a category extension to a powerhouse of its own? Courtney Weis, Managing Director of Brand Marketing at FP Movement, joins us to break down how the brand evolved from Free People's activewear line into a standalone force with over 50 stores. She shares the key strategies behind building brand momentum, crafting authentic influencer partnerships, and leveraging experiential activations to deepen customer loyalty. Plus, we dive into what it takes to cut through the noise in today's crowded market, test and refine marketing strategies, and turn in-person experiences into measurable brand impact. Key Takeaways:// Scaling with Intention – How FP Movement positioned itself as an independent brand while staying true to Free People's DNA.// Beyond the Feed – FP Movement's approach to influencer marketing that actually drives conversation and ROI.// IRL Impact in a Digital World – Why experiential marketing still matters, how FP Movement measures success, and the role of data in shaping future campaigns.Connect with Courtney: LinkedIn | InstagramLearn more about FP Movement: Website | Events Calendar | Run Day in Your CityThe Corner Nordstrom Pop-Up (through April 27, 2025)FP Movement Studios:AustinChicagoNew York____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn: Join nowGet the latest from MHH, straight to your inbox: Join our email list!Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
Solo Episode - Networking doesn't have to feel awkward, forced, or transactional. In this episode, I'm breaking down how to build meaningful connections that actually lead to opportunities—without feeling weird about it. Whether you're a corporate marketer, an entrepreneur, or just starting out, I'll share practical networking strategies you can use today.Key Takeaways:// Networking starts before the connection request. Engage with people's content to get on their radar before reaching out.// Make your outreach personal. Reference something specific to show genuine interest.// Your network is your greatest asset. Whether you're in a 9-5 or self-employed, exposure is everything.// Focus on building relationships, not transactions. Offer value and be intentional with your connections.// Challenge: Take 3 small networking actions this week! Creative People's LinkedIn Networking Framework: See the video____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn: Join nowGet the latest from MHH, straight to your inbox: Join our email list!Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
Trying to build a freelance business while job hunting? Feeling stuck in your career and unsure of your next move? You're not alone. In this episode, I sit down with Ashley Cohen, a brand strategist and marketing consultant, who's in the trenches figuring it all out.We get real about what it takes to stand out as a freelancer, price your work with confidence, and actually land clients. Ashley also shares her perspective on the current job market, what hiring managers are really looking for, and how to network without feeling cringe. Whether you're exploring freelance, looking for a full-time role, or somewhere in between, this conversation is full of honest advice to help you take your next career step—without losing your sanity.Key Takeaways:// Freelancing vs. Full-Time: The realities of balancing both and how to navigate career uncertainty.// How to charge appropriately and manage client expectations.// Trends in hiring and advice for marketing professionals.// How to position yourself for freelance work or full-time roles.// Overcoming self-doubt, staying adaptable, and keeping doors open.Connect with Ashley: LinkedInVisit Ashley's Website: Website____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn: Join nowGet the latest from MHH, straight to your inbox: Join our email list!Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
What does it take to build a bold, culturally relevant brand that people actually want to engage with? Katelynn Ludwig, Director of Brand Strategy at DUDE Wipes, joins me to share a peek behind the brands strategies across social media and content strategy, influencer marketing, PR, and brand activations. In this episode, Katelynn shares how DUDE Wipes keeps its audience hooked, maximizes influencer partnerships, and strategically invests in events and PR moments that drive brand awareness and sales. Plus, her best advice for marketers who want to build disruptive brands that stand out.Key Takeaways:// How paying attention to what consumers are saying can drive engagement, product innovation, and brand loyalty (social listening)// DUDE Wipes' approach to influencer marketing—why it works and how they measure ROI// How hyper-focusing on customer needs and requests can spark product innovation and better brand communication// The power of PR and events—how strategic partnerships can drive massive brand awareness// How to build a disruptive brand that stands out in a crowded marketConnect with Katelynn: LinkedInLearn more about DUDE Wipes: WebsiteFollow DUDE Wipes.: Instagram | Tik Tok | LinkedIn#AD Explore Popular Pays____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn: Join nowGet the latest from MHH, straight to your inbox: Join our email list!Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
Thinking about launching a podcast for your brand but not sure where to start? This episode is your ultimate podcasting masterclass with Brad Chandler, Podcasting Strategist and Founder of Made by Varsity. We're diving deep into why brands should be paying attention to podcasting, how to tackle the biggest hurdles, and what it takes to build a podcast that keeps listeners coming back.From choosing the right tech setup to growing your audience and optimizing for SEO, Brad shares expert insights on every step of the podcasting journey. If you're a brand marketer, entrepreneur, or content creator looking to add podcasting to your strategy, this episode is packed with actionable takeaways to get you started—before you even buy a mic.Key Takeaways:// Why podcasting builds deeper brand engagement than social media or email// The biggest roadblocks brands face when starting a podcast—and how to overcome them// SEO best practices for podcast discoverabilityConnect with Brad: LinkedInLearn more about Brad's business.: WebsiteWatch or listen to Brad's podcast: Made by VarsityGet Brad's gear list: https://madebyvarsity.kit.com/podcast____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn:Join nowGet the latest from MHH, straight to your inbox: Join our email list!Follow MHH on Social: Instagram | LinkedIn |TikTok |Facebook
Want to take control of your career? It starts with owning your personal brand, building confidence, and communicating your value—and today's guest is here to show you how.Sheena Hakimian, marketing leader at Condé Nast and certified life coach, joins the show to break down her three-part framework for personal branding, how to clearly communicate your goals to leadership, and why becoming a problem solver is the key to career growth.Whether you're looking to get promoted, switch industries, or simply be more intentional in your professional journey, this episode is packed with actionable advice to help you get there.Key Takeaways:// The three-part framework for building a strong personal brand// How to clearly communicate your goals to your boss or leadership team// How to boost your confidence and become your own best advocateConnect with Sheena: LinkedInLearn more about Sheena's coaching.: WebsiteListen to Sheena's previous MHH episode: Do These Things to Beat Imposter Syndrome____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn:Join nowGet the latest from MHH, straight to your inbox: Join our email list!Follow MHH on Social: Instagram | LinkedIn |TikTok |Facebook
How do you turn content into a thriving business? And more importantly—how do you do it while keeping your audience engaged, excited, and coming back for more?This week, we're sitting down with Kyle Hagge, Chief of Staff at Morning Brew Inc., to dive deep into content strategy, email marketing, podcasting, and career growth in the media industry. Morning Brew has built a content empire with 15+ brands—so what's their secret? Kyle shares the exact strategies that helped them scale, plus his best career advice for standing out in a fast-moving company.Key Takeaways:// The key to scaling a content-driven brand while maintaining trust// How to write emails people actually want to open// Why podcasting isn't for every brand—and what to do instead// How to build community through content (plus, the difference between audience and community)// The power of “collecting the dots before connecting the dots” in your career Connect with Kyle: LinkedInLearn more about Morning Brew Inc.: Website____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn:Join nowGet the latest from MHH, straight to your inbox: Join our email list!Follow MHH on Social: Instagram | LinkedIn |TikTok |Facebook
BONUS Episode: Let's talk about money—because let's be real, balancing student loans, saving for the future, and actually enjoying life can feel overwhelming. That's why we're bringing you a special finance episode with Certified Financial Planner® Mike Quattrochi, a millennial leader who's helping young professionals build financial wellness without the stress.In this episode, Mike breaks down the biggest financial mistakes young professionals make (and how to avoid them), why employer benefits are your secret weapon, and how to start small with savings and investing without feeling like you're sacrificing everything fun. Key Takeaways:// Learn how to balance saving, spending, and investing so you can enjoy life and build wealth.// Discover common mistakes people make when managing debt and how to tackle yours strategically.// Mike explains why you should never leave matching contributions on the table and what other workplace perks you should be taking advantage of.// Whether it's savings, investing, or debt repayment, learn simple ways to start now and build momentum over time.// Mike shares key financial and career strategies to help you level up in both money and leadership.Connect with Mike: LinkedInLearn more about Mike's firm: WebsiteSpecial thanks to Marlon Gordon and NxtGen Network for the studio space____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn:Join nowGet the latest from MHH, straight to your inbox: Join our email list!Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
In this episode, I sit down with Brie Shouppe, a marketing expert and storytelling strategist who helps brands define their identity and craft compelling content. We dive into small business (and entrepreneur) social media strategies, brand messaging, and how to create content that truly connects with your audience.Brie shares insights on common branding mistakes, the importance of defining your "why," and why real stories and real people drive the best engagement. Whether you're just starting out or looking to refine your strategy, this episode is packed with actionable takeaways to help you level up your marketing.Key Takeaways:// The biggest mistakes small businesses make in branding and social media—and how to avoid them// How to balance messaging and design to build a strong, authentic brand// Why trying to be everywhere on social media can hurt your brand// The secret to creating content that truly connects with your audience// How to evolve your content strategy as your business grows// Brie's #1 piece of career advice for marketers and entrepreneursConnect with Brie:LinkedInSee Brie's Work:Everva Systems +The Kraft Co.____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you!Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn:Join nowGet the latest from MHH, straight to your inbox: Join our email list!Follow MHH on Social: Instagram |LinkedIn | TikTok | Facebook
In this episode, we're diving into brand community with Jess Druey, founder of Whiny Baby Wines—a brand that's not just about great wine but about reimagining the wine experience for a new generation. Jess shares her journey from media and content production to launching her own wine brand, the strategies she's used to introduce Whiny Baby to the market, and how she fosters connection both online and in person. We also explore the concept of “connection-based consumption” and why community is at the heart of Whiny Baby's mission. Whether you're a wine lover, a brand builder, or someone passionate about creating meaningful experiences, this episode is packed with insights on standing out in a crowded market and keeping your audience engaged. Key Takeaways: // How Jess's media and marketing background shaped her approach to building Whiny Baby, plus her experience building her own brand as a Gen Zer // The most effective strategies for launching a new brand in a competitive industry // The role of brand community in Whiny Baby's success // Why fostering connection-based consumption is key to the brand's mission // How digital marketing and content keep Whiny Baby top of mind for consumers // Ways to engage your audience between purchases and create a lasting brand experience Learn more about Whiny Baby: Website Follow Whiny Baby: InstagramConnect with Jess: LinkedIn ____ Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn: Join now Get the latest from MHH, straight to your inbox: Join our email list! Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
Ready to trade your corporate 9-to-5 for a business of your own? Jamie Tjornehoj, founder of Brand Bosses, shares her journey from corporate marketing manager to thriving entrepreneur. In this episode, we dive into the key elements of building a standout brand, the digital marketing trends businesses can't afford to miss, and Jamie's top advice for anyone ready to take the leap into entrepreneurship. Whether you're dreaming of starting your own side hustle or leveling up your business, this conversation is packed with actionable tips, insights, and inspiration. Key Takeaways: // Jamie's story of transitioning from a corporate marketing manager to founding Brand Bosses. // Tips for creating a cohesive brand across digital and traditional platforms. // Jamie's insights into the most impactful trends for businesses in the next few years. // How to identify your purpose, niche, and target audience. // Advice for anyone considering the leap into starting their own business. Learn more about Brand Bosses: Website Connect with Jamie: LinkedIn ____ Get Popular Pays: Demo Here Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn: Join now Get the latest from MHH, straight to your inbox: Join our email list! Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
How to grow your audience and your brand with humor – This week, I'm chatting with Aidan Brannigan, founder of No Boring Brands and former Marketing Millennials' strategist, who scaled social followings to over a million and crafted email campaigns that drove six-figure ticket sales. Aidan shares his journey from working with top startups to building a humor-based agency for B2B brands. Learn how humor can transform your marketing strategy, increase engagement, and help your brand stand out in the crowded digital landscape. Key Takeaways: // Scaling Social Media: Learn how Aidan grew The Marketing Millennials' following from 250k to 1.2M. // Humor as a Tool: Discover why humor is crucial for increasing brand retention and recall. // Email Marketing Success: Gain insights on crafting email campaigns that convert. // Building a Business: Hear about Aidan's transition from corporate to founder and his advice for aspiring entrepreneurs. Connect with Aidan: LinkedIn Follow Aidan: Instagram ____ Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn: Join now Get the latest from MHH, straight to your inbox: Join our email list! Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
Dr. J.J. Peterson, Head of StoryBrand, joins me to discuss the power of storytelling in brand strategy. Dr. Peterson unpacks the StoryBrand framework, a proven method that has helped organizations simplify their messaging and grow their businesses. We dive into why humans are hardwired to respond to stories, how clarity in messaging drives customer engagement, and the critical elements of a website that tell a clear, compelling story. Key Takeaways: // Understand why stories resonate deeply with customers. // Learn how clear messaging increases engagement and sales. // Discover the key elements of a website that drive action. // Identify and avoid common pitfalls in brand messaging. Connect with Dr. J.J. Peterson: LinkedIn Learn more about StoryBrand: Website Read Building a StoryBrand: Amazon ____ Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn: Join now Get the latest from MHH, straight to your inbox: Join our email list! Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
In this solo episode, I dive into the three critical skills every marketer needs to develop continuously: Copywriting, Relationship-Building, and Adaptability. Inspired by a listener's question, we explore how these skills not only form the foundation for successful marketing careers but also remain vital throughout a marketer's journey. Whether you're just starting or are well into your career, this episode offers actionable insights to enhance your marketing prowess and stay ahead in a fast-evolving industry. Key Takeaways: // Mastering Copywriting: Consistent, well-crafted copy is essential for effective communication and brand alignment. // Building Genuine Relationships: Strong professional connections can open doors and drive long-term success. // Humanizing Brand Interactions: Personal engagement on social media builds trust and community. // Embracing Adaptability: Flexibility and openness to change are crucial in a rapidly evolving marketing landscape. // Proactive Problem-Solving: Anticipating changes and preparing in advance helps navigate industry shifts smoothly. Read more on this topic via the MHH blog: HERE ____ Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn: Join now Get the latest from MHH, straight to your inbox: Join our email list! Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
In this episode, I sit down with Avery Akkineni, Chief Marketing Officer of VaynerX, to explore the cutting edge of digital marketing and innovation. From building VaynerMedia's APAC presence to founding Vayner3, Avery has been a trailblazer in leveraging emerging technologies like AI and Web3. She shares actionable insights on crafting resonant brand strategies, identifying underpriced attention, and preparing for the future of marketing. Plus, Avery offers advice for aspiring leaders in the industry, with lessons from her remarkable journey. Key Takeaways: // Underpriced Attention: Learn what this term means in today's marketing landscape and how to leverage it for impactful growth. // Storytelling Strategies: Discover how storytelling can elevate your brand and ensure your content resonates with your audience. // Emerging Trends: Insights on AI and what excites Avery most about the future of marketing. // Platform Prioritization: Tips on choosing the right social media platforms and allocating resources wisely. // Career Advice for Marketers: Avery's guidance on staying ahead of industry trends and accelerating your career in marketing. // Personal Insights: Behind-the-scenes of Avery's career journey, lessons learned, and how she balances milestones with ongoing innovation. Connect with Avery: LinkedIn ____ Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn: Join now Get the latest from MHH, straight to your inbox: Join our email list! Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, I'm joined by Rachel Lewis, Senior Social Media Manager at Lonely Planet, to hear her secrets behind managing the social media presence of one of the world's most iconic travel brands. Rachel shares her journey into the world of travel marketing, the non-negotiables that guide her content creation, and her predictions for the formats that will dominate social media in 2025. We also dive into actionable tips for crafting compelling copy and short-form videos, balancing a remote career with personal passions like yoga and gardening, and Rachel's advice for excelling in social media and brand marketing. Whether you're a seasoned marketer or just starting in social media, this conversation is packed with insights to level up your strategy. Key Takeaways: // Social Media Non-Negotiables: Rachel's top principles for impactful content creation. // Future Trends: Predictions for the content formats and strategies that will thrive in 2025. // Engaging Content Strategies: Pro advice on writing compelling hooks, voice-over scripts, and short-form video editing. // Tips for Effective Remote Work: Strategies for staying productive and connected while working remotely. // Work-Life Balance: Why pursuing outside passions enhances professional success and personal fulfillment. Connect with Rachel: LinkedIn Follow Lonely Planet: Instagram ____ Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn: Join now Get the latest from MHH, straight to your inbox: Join our email list! Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
In this episode, I sit down with Grace Tully, Social Media Manager at PayPal and a freelance fashion stylist, to explore how she balances two creative yet demanding career paths. Grace shares her journey to managing social media for one of the most iconic fintech brands, insights on PayPal's recent social media refresh, and the story behind their “Surprise and Delight” series. From spotting trends for 2025 to leveraging her fashion background for social strategy, Grace reveals practical tips for building a brand presence and staying inspired. Whether you're managing a side hustle, navigating legacy branding, or rethinking your approach to social, this conversation is packed with actionable advice. Key Takeaways: // Leveraging Career Overlaps: How experiences in different industries—like fashion and social media—can complement and enrich each other. // Social Media Reboots: Insights into the goals, challenges, and opportunities of revamping social media for a legacy fintech brand. // Surprise and Delight: The power of creative, customer-centric content and how to measure its impact. // Balancing Side Hustles and Full-Time Roles: Practical advice for managing time, expectations, and priorities when juggling multiple commitments. // Content That Converts: The questions brands need to ask themselves to create meaningful and effective social media content. // Trends for 2025: The social media strategies and shifts that Grace is most excited to embrace in the year ahead. // Warm Outreach Framework: Proven tips for building authentic connections and engaging audiences on social platforms. Connect with Grace: LinkedIn Follow PayPal: Instagram ____ Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn: Join now Get the latest from MHH, straight to your inbox: Join our email list! Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
In this special Thanksgiving week episode, I'm doing things a little differently! I wanted to take a moment to reflect, express my gratitude, and answer some of your questions–from career pivots to balancing entrepreneurship. Key Takeaways: Gratitude Practice: Discover my recent 3x3 gratitude practice and how it's helping me stay grounded during the chaos of the holiday season. Career Pivots: Tips for transitioning into new categories, and steps to identify transferable skills, build your network, and develop the expertise needed to pivot into a new industry. Gaining Experience: The power of freelancing and raising your hand for new opportunities. Plus, leveraging your current role to build relevant skills and experimenting to grow. Navigating Promotions: How to embrace a promotion with gratitude while preparing for new challenges. Skills to develop, leaning on mentors, and how to align with your leadership for support. Balancing It All: My honest approach to juggling entrepreneurship, consulting, and podcasts, including time-blocking, sleep, and fueling your energy. Pandemic's Impact on Social Media: How COVID-19 reshaped social media marketing and why community and human connection are more vital than ever. Thank you to YOU for being a part of this incredible journey. ____ Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn: Join now Get the latest from MHH, straight to your inbox: Join our email list! Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
In this episode, I'm joined by Jackie Widmann, VP and Head of Marketing at BERO, the groundbreaking non-alcoholic beer brand rooted in Tom Holland's personal sobriety journey. Jackie shares how she and her team crafted BERO's identity as “the new gold standard” in the non-alc space, built an integrated marketing strategy, and leveraged authentic storytelling to connect with consumers. From early-stage influencer partnerships to standout NYC events, Jackie reveals the tactics driving BERO's buzz. Plus, she reflects on career lessons learned from roles at Anheuser-Busch, The Infatuation, and beyond. Key Takeaways: // Crafting a Brand Identity: Learn how non-negotiable elements like authenticity, quality, and storytelling defined BERO's “new gold standard” positioning. // Leveraging Storytelling: Explore how Tom Holland's personal journey with sobriety drives authentic consumer connections and sets BERO apart. // Marketing Strategy: Jackie breaks down BERO's integrated approach across social media, influencer partnerships, and NYC events like The Corner Store. // Building in the Non-Alc Market: Gain insights into educating consumers, raising awareness, and navigating growth in a burgeoning category. // Career Reflections: Jackie shares what she wishes she'd known earlier in her marketing career. Connect with Jackie: LinkedIn Follow BERO: Instagram | TikTok | Twitter | LinkedIn --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week on Marketing Happy Hour, Cassie sits down with Taylor Berringer, Senior Brand Manager of Influencer & Celebrity at Urban Outfitters, to uncover the secrets behind crafting authentic, impactful influencer campaigns. Taylor shares valuable insights from her journey, including her hot takes on the future of influencer marketing, strategies for integrating influencers into Urban Outfitters' holiday campaigns, and lessons learned from years of experience with top brands. Tune in to discover how Taylor ensures campaigns resonate with audiences and what emerging trends will shape the industry in 2025. Key Takeaways: // Building a Career in Influencer Marketing - Taylor shares her journey and advice for those aiming to excel in brand marketing and influencer strategy. // Secrets to Authentic Campaigns - Learn the strategies Taylor uses to keep influencer campaigns engaging and authentic, even as the space grows more competitive. // Holiday Campaign Planning - Get insights into how Taylor approaches holiday campaigns with influencers, including unique tactics to create memorable, festive content. // The Future of Influencer Marketing - Taylor's predictions for 2025, including emerging trends and shifts in influencer engagement that brands should prepare for now. // Career Wisdom - Taylor reflects on lessons learned throughout her career and shares advice she wishes she'd known earlier. ____ Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn: Join now Get the latest from MHH, straight to your inbox: Join our email list! Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
In this episode of Marketing Happy Hour, Cassie and Erica share some bittersweet news about the future of the show. Tune in as Erica officially passes the torch to Cassie, sharing reflections on their journey together and what's next for Marketing Happy Hour. Cassie also gives a sneak peek into the future of the show--including a continuation of weekly episodes every Thursday, a weekly email newsletter, and the Open Jobs LinkedIn group to help you learn about new roles. Plus, find out what's been in their glass lately and how the spirit of MHH will continue to grow with your career and marketing in mind! ____ Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn: Join now Get the latest from MHH, straight to your inbox: Join our email list! Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
In this episode, Cassie sits down with N'Yaisha J. Aziz, the Global Social Media Lead at Uber, to dive deep into the world of social media strategy. From starting as an intern to leading impactful campaigns at Uber and beyond, N'Yaisha shares her insights on what it takes to build a career in social media, how she's proven the value of organic social for revenue growth, and what trends she sees shaping the future. Plus, get actionable tips for creating high-impact campaigns. What You'll Learn: Career-Building Moments: Key experiences that shaped N'Yaisha's journey from intern to leading social media at Uber. Driving Impact Through Organic Social: How N'Yaisha leveraged organic strategies to generate $1.2M in first-week sales for Milk Makeup, among other wins. Future Trends in Social Media: What's on the horizon for 2025 and how brands can stay competitive in a changing social landscape. Innovative Campaigns at Uber: Insights into developing engaging content series like “One Minute With” and “What's In Your Bag” to build community and drive engagement. Budget-Friendly Influencer Strategies: Creative tactics for social media leaders working with limited budgets to still make a big impact. Career Wisdom: The key lessons N'Yaisha wishes she knew earlier in her career and her advice for aspiring social media leaders. Connect with N'Yaisha: LinkedIn ____ Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Download our FREE Dream Career Game Plan Resource: Download now Join our FREE Open Jobs group on LinkedIn: Join now Get the latest from MHH, straight to your inbox: Join our email list! Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
In this episode, Cassie sits down with Scout Brisson, the millennial CEO of De Soi, a brand revolutionizing the non-alcoholic beverage industry with its adaptogenic apéritifs. Scout shares her career journey, from her path to De Soi's top leadership role to insights on what it takes to stand out in today's job market. We explore the growth of the non-alc category, the strategic channels driving De Soi's brand awareness, and the art of storytelling in brand messaging. Whether you're a professional aiming for leadership or interested in the future of non-alcoholic beverages, this episode offers a fresh perspective on building a standout brand with purpose. What You'll Learn: Career Growth Tips – Essential skills that help young professionals succeed in leadership and career. Standing Out in Hiring – What Scout values in new hires and how professionals can shine in today's competitive market. The Non-Alc Market – Challenges and advantages of building a brand in the rapidly growing non-alcoholic space. Effective Marketing Channels – Which platforms are proving most impactful for De Soi's brand growth. Storytelling for Impact – How De Soi's messaging prioritizes authentic and memorable storytelling for deeper customer connections. Connect with Scout: LinkedIn ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world! Get the latest from MHH, straight to your inbox: Join our email list! Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
In this episode, Cassie sits down with Kamara Turner, Communications Manager at Walgreens, to discuss her career journey and how her diverse experience across agency and in-house roles has shaped her approach to communications and PR. Kamara shares valuable insights into creating compelling content strategies for a retail giant like Walgreens, the importance of storytelling in product launches, and how PR is adapting to the evolving digital landscape. We also dive into emerging retail trends that marketers should keep an eye on and explore the key skills communications professionals need to succeed in a fast-paced environment. If you're in retail or PR, this episode is packed with actionable tips and industry expertise. What you'll learn: Building a Content Strategy: Kamara shares her approach to developing content strategies for Walgreens, focusing on consumer engagement and aligning messaging with brand values. Storytelling for Product Launches: How Kamara selects key storytelling elements for different products and how this enhances consumer connection. PR Campaigns in Retail: A behind-the-scenes look at a recent successful PR campaign at Walgreens and the challenges she overcame to make it a success. The Evolution of PR: How digital platforms are reshaping PR strategies, and where Kamara sees the biggest opportunities for retail communications moving forward. Emerging Retail & Consumer Trends: Key trends Kamara believes retail marketers should prioritize to stay ahead of the competition. Essential Skills for Communications Professionals: The critical skills Kamara recommends for thriving in fast-paced retail environments, with an emphasis on adaptability, storytelling, and digital fluency Career Growth in PR: Kamara's path to becoming Communications Manager at Walgreens and how her diverse experiences have influenced her leadership in the industry. Connect with Kamara: LinkedIn ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world! Get the latest from MHH, straight to your inbox: Join our email list! Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, host Cassie Tucker is doing a solo episode, taking a moment to reflect on nearly a decade in her career, with five of those years dedicated to building her own business. As she celebrates these career milestones, Cassie shares some hard-earned lessons and insights for professionals looking to grow, adapt, and thrive. From staying grounded in personal values to the power of genuine relationships, this episode dives into the strategies that have helped her navigate challenges, push forward, and build a fulfilling path in marketing. Cassie opens up about the challenges she's faced in 2024 and how these experiences led to a powerful exercise in reflection. Whether you're starting out, making a career shift, or just looking for a new perspective, tune in for practical advice and takeaways to apply on your own journey. What You'll Learn: Aligning with Your Values: Cassie shares how saying yes to work that aligns with your core values creates a foundation for a fulfilling career. Learn why choosing clients, projects, and partners intentionally can make a huge difference. Building Relationships that Matter: How genuine, invested relationships are the cornerstone of a successful career. Cassie discusses the importance of asking questions, celebrating others, and maintaining connections that go beyond networking. Becoming a Resourceful Problem-Solver: Cassie talks about the power of tackling challenges independently before seeking help, a practice that has built her confidence and demonstrated her resourcefulness to leaders. Staying Humble and Always Learning: Learn how a humble attitude keeps you open to continuous growth, and why it's essential in a constantly evolving industry like marketing. Connect with Cassie: LinkedIn ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world! Get the latest from MHH, straight to your inbox: Join our email list! Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
Marketing Happy Hour Rewind -- Top Episode with Deven Machette of Betty Buzz: In this throwback episode, Erica catches up with Deven Machette, Senior Brand Strategist at Betty Buzz - Blake Lively's line of non-alcoholic sparkling mixers made from clean ingredients - to talk multi-channel strategies for launching new products and the secrets to successful brand marketing and positioning. Here's a peek at what we cover in this episode: [00:03:17] - Deven shares her background in marketing for startups, starting and eventually closing her own agency, and what her day to day now looks like as Senior Brand Strategist. She also lets us in on what their marketing team looks like and how she's able to balance the many different functions of her role. [00:13:08] - Deven explains the brand's strategy behind launching new products and building buzz around newness while also lifting up their existing products, how they're shifting the positioning of the brand, a unique perspective on their presence at Coachella, and offers advice on how to determine what opportunities are a real fit for your brand. [00:20:13] - Deven shares key differences she's noticed working with a celebrity owned brand and how the reputation of the celebrity is an integral component to the success of the brand as a whole. [00:23:26] - Deven gives us her top 3 brand strategy tips for startup marketing teams. [00:37:43] - Deven shares the vision moving forward for Betty Buzz and how they're reimagining the brand. She also touches on an important piece of career advice for any young professional. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Deven's episode: Brand Communications 101 | Kate Haldy of Anthropologie Chatting Sustainability, Marketing Career, Hard Kombucha, and...Diplo?! | Annie Atwell of JuneShine Product Marketing 101: Your Go-To-Market Toolkit | Jaylen Adams of Rare Beauty Experiential / Event Marketing 101 (+ a Conversation on Thoughtful Leadership) | Amy Gaston (prev. Magnolia) ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Learn more and shop Betty Buzz: LinkedIn | Twitter | Instagram | TikTok | bettybuzz.com Connect with Deven: LinkedIn | Instagram | TikTok | Twitter Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week on Marketing Happy Hour, we're thrilled to be joined by Brandon Rhodes, Program Experience Manager for Disney Internships & Programs! With a diverse background in hospitality, tourism, and leadership development, Brandon shares his career journey and how he helps shape the futures of Disney College Program (DCP) participants. Brandon brings unique insights into career growth, leadership development, and skill-building for young professionals. Whether you're just starting your career or looking to take it to the next level, this episode is packed with actionable advice! What You'll Learn: Career Journey: How Brandon transitioned from hospitality to becoming a leader in Disney Programs. Leadership Skills: The essential qualities young professionals need to cultivate to become effective leaders. Career Patience vs. Proactivity: How to balance being proactive in career development while remaining patient with your growth. Overcoming Early Career Challenges: Common obstacles and practical strategies to overcome them. Continuous Skill Development: Tips for growing your skills outside of formal training programs. Managing Stress & Burnout: Practical advice for avoiding burnout in high-pressure environments. Connect with Brandon: LinkedIn ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world! Get the latest from MHH, straight to your inbox: Join our email list! Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
In this episode, we sit down with Howard Lin, Content Creation Specialist at Busch Gardens Tampa Bay. With over 7 years of experience in photography and videography, Howard takes us behind the curtain of content creation at one of the world's leading theme parks. From animals and rides to the spooky season of Howl-O-Scream, he reveals how his team uses social media to engage guests both online and offline. What You'll Learn: How to create content that resonates with new visitors and long-time fans of the park. The strategy behind keeping guests engaged between visits through social media. A behind-the-scenes look at preparing for major events like Howl-O-Scream, especially during the busy "spooky season." Insights on how influencers play a role in boosting park events. How Howard's team stays organized, managing communication across PR, marketing, and content creation departments. His advice for staying ahead of social media trends and keeping content fresh. Valuable lessons Howard wishes he had known earlier in his content creation career. Connect with Howard: LinkedIn ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world! Get the latest from MHH, straight to your inbox: Join our email list! Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
In this episode, Erica and Giselle discuss the role authenticity plays in influencer marketing, differences in partnerships across industries, and more! Meet Our Guest, Giselle Huasipoma: Giselle Huasipoma is a multi-faceted influencer marketing professional with five years in the digital realm. With a background spanning influence, social, community, and content creation, she has partnered with dozens of household brands across several sectors including retail, fashion, beauty, food & beverage, consumer packaged goods, e-commerce, and tech. With a 360° lens on influencer marketing through talent management, PR, and in-house experience, she has elevated brands through small yet mighty collaborations to large, integrated activations by weaving in her wisdom as a Gen Z consumer and first-generation Latina. She has been featured in The Guardian, Ad Age, Vogue Business, and the AIC (American Influencer Council) for her Gen Z and the Creator Economy expertise. Connect with Giselle: LinkedIn ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world! Get the latest from MHH, straight to your inbox: Join our email list! Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
We're excited to introduce you to Sheena Hakimian, Director of Digital Marketing at Condé Nast, and a Certified Life & Career Coach. In this episode, Sheena and Cassie discuss the impact of imposter syndrome in your career journey, and practical strategies to overcome it. About Sheena: Sheena Hakimian is the Director of Digital Marketing at Condé Nast, a Certified Life & Career Coach, and a travel enthusiast. At Condé Nast, she leads the team of leaders who are driving subscription acquisition strategy across The New Yorker, Vanity Fair, WIRED, and Bon Appétit. As a coach, she is on a mission to help professionals strengthen their mindset and build confidence so they can grow in their careers. She shares actionable tips and exercises on LinkedIn, in her "One Step Closer" newsletter, and through free resources on her website. Connect with Sheena: LinkedIn | Instagram | Newsletter ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world! Get the latest from MHH, straight to your inbox: Join our email list! Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Cassie and Erica sit down with Amruta Vyas, Director of Brand Marketing at De Soi. In this episode, Amruta walks us through her background in growth marketing, how honing that analytical side in previous roles has helped shape a wholistic 360 view of marketing on the brand side, and a peek behind the curtain at De Soi's brand marketing strategy and key areas of opportunity. Here's a peek at what we cover in this episode: [00:03:06] - Amruta shares her background in sales and performance marketing, and reveals how that analytics-focused career start has helped shape her 360 view of brand marketing. [00:14:40] - Amruta explains how De Soi balances retention and acquisition in their marketing funnel, and walks us through the importance of novelty in marketing touchpoints (like email) to keep consumers engaged in the brand story. [00:18:47] - Amruta gives us her perspective on how the influencer marketing landscape has changed over the years, and how having brand founders incredibly involved with the community cultivates brand love. She also gives us a behind the scenes look at lifestyle events and identifies growth opportunities for the brand in retail marketing and beyond. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Amruta's episode: The Art of Showing Up in Unexpected Places | Izzy Yellin of OLIPOP Marketing a New Category | Brianda Gonzalez of The New Bar Brand Marketing + Positioning 101 | Deven Machette of Betty Buzz ____ Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world! Get the latest from MHH, straight to your inbox: Join our email list! Connect with Amruta: LinkedIn | Instagram Follow along with De Soi on Instagram Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram This podcast is an MHH Media production. Learn more about MHH Media! Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
Alternate title: Why LinkedIn is the BEST! This week, Cassie and Erica chat with Kelly Gordon, Marketing Recruitment Manager at Creative People. In this episode, Kelly chats through her experience growing a personal brand on LinkedIn, and how you can do the same! She also walks through the best tactics to optimize your profile and determine the topics you'll post about, and then gives her best advice for candidates in today's job market. Here's a peek at what we cover in this episode: [00:04:04] - Kelly walks us through her background in creative services and merchandising and her transition into working for Creative People. She also shares encouragement for those looking to make career pivots and explains how you can employ AI tools and LinkedIn to propel your journey. [00:11:32] - Kelly explains how building a personal brand can grow and develop your career, and the key relationships that can be created in the process. She also shares how to optimize your LinkedIn profile and tips for posting on the platform. [00:19:16] - Kelly dives into her thoughts on LinkedIn networking, and gives her best advice for those looking for new roles in the job market today. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Kelly's episode: A Marketing Recruiter's Advice for Today's Job Seekers | Matthew Kantner of Creative People Perfecting Your Resume and Nailing Your Next Interview | Tim Dyck of Best Culture Solutions Job Seeking Tips Straight From HR...Candidates, Take Notes! | Stephanie Pagan of ILIA Beauty ____ Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world! Get the latest from MHH, straight to your inbox: Join our email list! Connect with Kelly: LinkedIn | Instagram Follow along with Creative People: LinkedIn | Instagram | creativepeopleinc.com Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram This podcast is an MHH Media production. Learn more about MHH Media! Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica's chatting with Katherine Kauma, Social Strategist behind iconic brands like ŌURA, Wheaties, Caribou Coffee, and more. In this episode, Katherine shares the importance of educational content on social media, uncovers strategies that drive meaningful community engagement online, gives us a behind the scenes look at some of the innovative campaigns she's been a part of, and reveals her predictions for the future of social media. Here's a peek at what we cover in this episode: [00:04:57] - Katherine briefly walks through her background in paid social and advertising, switching to an agency (to work with brands like Wheaties, Caribou Coffee, and more), and landing in her current role with ŌURA. She then shares the key elements to a great social media strategy - especially in the wellness space - and explains the role educational social content plays in providing value to the consumer. (Resources mentioned: Emplifi | Sprinklr | Sprout Social | Dash Hudson) [00:13:55] - Katherine shares the value of Facebook Groups and other online forums that offer a community experience and sense of loyalty to consumers, and explains how brands can find the right organic social media content mix that nurtures current customers first. [00:20:53] - Katherine walks us through some of the innovative campaigns she's led, like launching Caribou Coffee's TikTok and growing the account over 200% in 6 months. Lastly, she shares her predictions for the future of social media, and (of course) some excellent career advice. (Book recommendations mentioned: The Brand Gap | Unreasonable Hospitality) Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Katherine's episode: Finding Social Media Success as a Small Team | Alyssa Marie Marchino of Sweet Loren's Leaning In To Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills ____ Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world! Get the latest from MHH, straight to your inbox: Join our email list! Connect with Katherine: LinkedIn | Instagram Follow along with ŌURA: Instagram | TikTok | Facebook Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram This podcast is an MHH Media production. Learn more about MHH Media! Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Cassie and Erica sit down with Quani Burnett, Founder and CEO of Soft Rows, a new texture-first hair care brand reimagining cultural beauty staples, currently in its pre-launch stage as part of the Sephora Accelerate 2024 program. In this episode, Quani explains how her passion for inclusivity in the beauty space led to her consulting for and working with many incredible brands like Youth to the People, and making a real impact in the industry. She then walks us through her journey taking the leap to build her own beauty brand, Soft Rows, shares how her team is thinking about their authentic marketing strategy both pre- and post-launch, working to become a true community-led brand. ____ Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world! Get the latest from MHH, straight to your inbox: Join our email list! Connect with Quani: LinkedIn | Instagram | Founder's Newsletter Follow along with Soft Rows: Instagram | TikTok | softrows.com Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram This podcast is an MHH Media production. Learn more about MHH Media! Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
We're excited to introduce you to Esther McIlvain, Vice President of Marketing & Communications at Hawkers Asian Street Food, a favorite local restaurant (that has now expanded to 7 states!). In this episode, Esther and Cassie chat through the essentials for restaurant marketing on a local and national level (including Esther's tried and true "hourglass strategy"), and how infusing hospitality into your brand can make a huge impact with your ideal consumer. About Esther + Hawkers Asian Street Food: Esther McIlvain is the Vice President of Marketing & Communications at Hawkers Asian Street Food, a restaurant concept serving authentic Asian street food in an experience-driven environment, with a focus on small, shared plates. Headquartered in Orlando, Fla., Esther oversees all aspects of marketing, brand, social media, and public relations for 15 restaurant locations spanning seven states. After graduating from the University of Florida with a B.S. in Public Relations, Esther continued her career in publicity working with top brands and personalities like Andrew Zimmern, Guy Fieri, Thomas Keller, Cholula, Del Frisco's, and more. Her passion for storytelling led her to represent clients spanning several industries including restaurants, CPG, destinations, and personalities, before beginning her journey at Hawkers in 2018. Hawkers Asian Street Food has been named an eight-time Inc. 5000 winner, one of Central Florida's fastest-growing businesses, and is among Central Florida's top 100 privately held companies. Hawkers also received its first Michelin Guide Recommendation in 2022 and has maintained the esteemed honor ever since. In addition to leading brand at Hawkers, Esther is also an active board member for the Central Florida Zoo & Botanical Gardens. Connect with Esther on LinkedIn Follow along with Hawkers Asian Street Food: Instagram | Facebook ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world! Get the latest from MHH, straight to your inbox: Join our email list! Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Cassie and Erica chat with Jennie Toutoulis, Senior Manager of PR, Celebrity, Partnerships & Advocacy at a major beauty brand (one that we're SUCH fans of!). In this episode, Jennie shares a peek into her career journey, her best advice for those looking to enter the beauty and/or PR space, a look at what she values in working relationships and in partnerships for the brand, and her predictions for the future of PR as we inch closer to 2025. Here's a peek at what we cover in this episode: [00:02:59] - Jennie walks us through her career journey thus far, starting at Bravo as a publicity intern, working her way into influencer marketing with Tarte, and landing ultimately at her current company, a major beauty brand. She also shares her best tips for gaining a mentor, and how to navigate that mentor-mentee relationship long term. [00:12:32] - Jennie shares a peek into the role she currently holds and her day to day tasks, like taking press requests about the brand's products and managing talent relations. She also explains how her team identifies the right celebrities and partners to work with the brand, and why brands should be investing in people-first marketing and building relationships that extend beyond the office. [00:25:48] - Jennie gives her best advice for people looking to enter the beauty and PR space in today's digital landscape. [00:32:12] - Jennie shares her predictions for the future of PR and the beauty industry as a whole as we inch closer to 2025! Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Jennie's episode: Online to Offline: Translating Brand Messaging Across All Channels | Kewanna Donaldson of Glossier Brand Communications 101 | Kate Haldy of Anthropologie Product Marketing 101: Your Go-To-Market Toolkit | Jaylen Adams of Rare Beauty ____ Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world! Get the latest from MHH, straight to your inbox: Join our email list! Connect with Jennie on LinkedIn Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram This podcast is an MHH Media production. Learn more about MHH Media! Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica sits down with Elle Hvozdovic, Senior Marketing Manager of Brand Growth & Expansion at CAVA. In this episode, Elle shares invaluable lessons she's learned throughout her career journey hopping industries, dives deep into field marketing, and gives us an inside look at how CAVA thinks through strategic brand partnerships and brand expansion across the country. Here's a peek at what we cover in this episode: [00:03:09] - Elle walks us through her background in professional sports marketing (working in marketing for both Major League Baseball and the PGA Tour), moving over to brand marketing for [solidcore], and eventually landing her role at CAVA. She also shares what sparked her decision to go to grad school and gives advice for listeners considering their next career moves (educational and beyond). [00:14:03] - Elle dives deep into Field Marketing and explains how to utilize local creators and marketing team members to generate buzz around your brand and bring consumers in store. [00:20:07] - Elle gives us a peek into the brand partnership strategy at CAVA, revealing how the brand strategically chooses their partners (hint: value alignment is so important!). She also shares a real life example of the full, lengthy process behind executing a great partnership from her days at [solidcore]. [00:31:14] - Elle explains the marketing strategy CAVA employs when entering a net new market and gives us a behind the scenes look at their recent launch in Chicago. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Elle's episode: Online to Offline: Translating Brand Messaging Across All Channels | Kewanna Donaldson of Glossier How Strong Branding + Community Influences Retail Demand | Lauren Murphy of Fishwife The "Staying Power" of Strategic Brand Partnerships | Namita Gupta of SoulCycle ____ Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world! Get the latest from MHH, straight to your inbox: Join our email list! Connect with Elle on LinkedIn Check out what CAVA's up to: Instagram | Facebook | Twitter (X) | TikTok Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram This podcast is an MHH Media production. Learn more about MHH Media! Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
We're excited to introduce you to SEO Expert Nathaniel Miller. In this episode, Nathaniel walks us through his unique transition from large format printer technician to digital marketer, his unique approach to building digital campaigns, and how marketing professionals can step up their brand's SEO game across channels. About Nathaniel, in his own words: With over 9 years of passion-fueled experience in digital marketing and event management, I've honed my craft to deliver tangible results. From boosting lead-gen to orchestrating demand-gen activities, I've been the driving force behind SEM campaigns that have propelled customer growth by a staggering 250%. My journey has been marked by a relentless pursuit of excellence, consistently exceeding expectations and setting new benchmarks in the digital landscape. Currently, I proudly serve as the Director of Marketing for HarvestIQ, a SaaS powerhouse revolutionizing revenue tracking and insurance solutions for farmers and farm advisors. In this role, I've spearheaded innovative marketing initiatives, leveraging cutting-edge strategies to drive user engagement and accelerate business growth. My commitment to innovation and adaptability has enabled me to navigate diverse industries, from the tech-forward realms of Agtech and Fintech to the dynamic landscape of Insuretech. Connect with Nathaniel on LinkedIn Learn more about 3rds: 3rds.co ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world! Get the latest from MHH, straight to your inbox: Join our email list! Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Cassie and Erica chat with Kewanna (Kiki) Donaldson, Senior Manager of Brand and Product Marketing at cult-favorite beauty brand Glossier. In this episode, Kiki shares how the brand is positioning itself in the beauty space 10 years after their launch, how they consistently incorporate a spirit of play into their marketing strategy, their product launch process from ideation to execution, and how Glossier translates its messaging across all channels. Here's a peek at what we cover in this episode: [00:02:20] - Kiki walks us through her nonlinear career journey starting in the hospitality space at Marriott, Crunch Fitness, and Loews Hotels, then pivoting into the beauty space at Glossier, and gives her best career advice for someone looking to grow into brand marketing. She then shares how Glossier is positioning their brand in the beauty space 10 years after their launch, how the team at Glossier incorporates a spirit of play into their marketing strategy, and why community is the "magic" of the brand. [00:09:06] - Kiki shares a behind the scenes look at some of her favorite brand moments like the re-launch of balm dot com, retail store openings, Glossier's You Look Good tour, and their inspiring grant program (currently on year 4!). She also explains how the brand stays consistent across digital, retail, and other IRL touch points. [00:13:28] - Kiki gives us a peek into Glossier's product marketing strategy, including the product launch process, and shares what's coming up for Glossier (hello, Australia!). Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Kewanna's episode: A "Friends-First" Approach to Building Brand Community | Payge Taylor of amika Brand Communications 101 | Kate Haldy of Anthropologie Product Marketing 101: Your Go-To-Market Toolkit | Jaylen Adams of Rare Beauty ____ Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world! Get the latest from MHH, straight to your inbox: Join our email list! Connect with Kewanna: LinkedIn | Instagram Learn more about Glossier: Instagram | TikTok | YouTube | LinkedIn Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram This podcast is an MHH Media production. Learn more about MHH Media! Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Cassie and Erica sit down with Payge Taylor, Director of Content Strategy and Community Engagement at haircare brand amika. In this episode, Payge explains how the brand taps into the meaning of their name (amika = "friend") to create and maintain a strong, engaged brand community, and how they're consistently showing up for that community across all channels (including IRL!). Here's a peek at what we cover in this episode: [00:02:20] - Payge walks us through her background in PR and the shift she made into social media, her time working at BUXOM Cosmetics and eventually moving over to the amika team. She then shares a look at her current responsibilities in helping to translate amika's brand story and messaging across all channels and foster community engagement among fans of the brand, and explains her current team structure (see how you can join here!). [00:10:20] - Payge shares a few standout examples of brilliant storytelling through recent brand moments and gives marketers the advice to "stop thinking like brands and start thinking like humans" in order to nurture an emotional connection with their consumers. She then explains how clear messaging that extends beyond the product(s) a brand offers can build loyalty and longevity. [00:30:10] - Payge shares her best tips for content creation, dives into the importance of educational content that builds brand equity, and explains how leaning on cross functional team members to tell the brand's unique story in an easily digestible way has been key in their social media strategy success. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Payge's episode: How Strong Branding + Community Influences Retail Demand | Lauren Murphy of Fishwife Evolving Your Brand Over Time | Matt Prince of Taco Bell The Art of Showing Up in Unexpected Places | Izzy Yellin of OLIPOP ____ Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world! Get the latest from MHH, straight to your inbox: Join our email list! Connect with Payge: Instagram | LinkedIn Learn more about amika: Instagram | TikTok Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram This podcast is an MHH Media production. Learn more about MHH Media! Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
We're excited to introduce you to Jessica Morrobel, content creator and Pinterest expert known for her work with Traveling with Jessica. In this episode, Jessica shares a deep dive into Pinterest strategy for both brands and individuals and explains how consumers are uniquely utilizing Pinterest as an engaged audience of consumers positioned to buy. She shares how to optimize your profile on Pinterest, perfect keyword rich descriptions, create content that will perform best on the platform, and provides a real-life example of her work with Sephora at Kohl's on Pinterest. About Jessica: Jessica is a dynamic NYC-based travel and beauty creator known for her work with Traveling with Jessica, where she combines her professional editorial and marketing experience to develop captivating content for brands like Pinterest, Zola, Disney, Destination Toronto, Sephora, and more. She aims to spark curiosity, creativity, and self-expression — inviting audiences on Pinterest, TikTok, YouTube, and Instagram to join her at the crossroads of travel, beauty, and storytelling. Connect with Jessica: Pinterest | Instagram | YouTube | TikTok | LinkedIn | travelingwithjessica.com ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world! Get the latest from MHH, straight to your inbox: Join our email list! Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
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