Podcasts about martechexec

In-person sales and marketing events are a great way to connect with potential customers and build relationships. They also provide a unique opportunity to meet new contacts, network with other professionals and create community. But what does it take to build a tight-knit community? And how do you drive traffic to in-person events post-pandemic?  Tessa Burg catches up with Cathy McPhillips during MAICON (Marketing AI Conference). Cathy discusses what it's like to host an in-person event in 2022 as well as lessons she learned along the way. About Cathy McPhillips:  Cathy McPhillips is the Chief Growth Officer at the Marketing Artificial Intelligence Institute, overseeing product growth, marketing, sales and customer experience.  McPhillips was VP of Marketing at the Content Marketing Institute and their flagship event, Content Marketing World, for almost a decade. She owned her own strategic marketing consultancy focusing on nonprofit and service sector marketing and media and was media supervisor at Wyse Advertising in Cleveland. She was part of Ohio University's Jerry L. Sloan Visiting Professionals in Public Relations program, and regularly guest lectures at area colleges and universities.    McPhillips was named a Folio: Top Women in Media, a MarTechExec 50 Women You Need to Know in Martech, and currently sits on Ohio University's College of Business Marketing Advisory Board.  

Jon talks about revenue growth with Brandi Starr and Rolly Keenan, authors of CMO to CRO. Brandi Starr is a marketing maven and author who brings two decades of experience into her role as the COO of Tegrita. A graduate of Penn State and the University of Phoenix, Brandi was recently named one of MartechExec's “50 Women You Need to Know in Martech”. She is a career strategist and speaker with an innate ability to leverage technology to drive success. Brandi was born with two teeth, ready to take a bite out of marketing and technology and chew through competition (#BornOverAchiever). Today, she resides in Atlanta, has a beautifully blended family of five children. When she's not making the magic happen, you can find Brandi on a plane, eating street tacos (#TacosAreLife), or spending time with her family. Rolly Keenan is a serial entrepreneur who splits his time between Chicago and Colorado. He is a born leader and the key growth specialist at Tegrita as our CRO. Rolly brings 20 years of leading growth at the likes of LinkedIn, Oracle, Gallup and the US Olympic Volleyball Team. Graduating from Northwestern University's Kellogg School of Management, Rolly is a trained hostage negotiator who is a partner to the wonderful, Veronica, and a father to six children and one dog, Nala. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Brandi Starr and Rolly Keenan Website: http://revenuetakeover.com Twitter: https://twitter.com/revenuetakeover Instagram: https://www.instagram.com/revenuetakeover/ LinkedIn: https://www.linkedin.com/in/brandistarr/ Facebook: https://www.facebook.com/Revenuetakeover

Brandi Starr / COO of Tegrita, Co-Author of CMO to CRO Brandi Starr is a marketing maven and author who brings two decades of experience into her role as the COO of Tegrita. A graduate of Penn State and the University of Phoenix, Brandi was recently named one of MartechExec's “50 Women You Need to […]

Laura Patterson is a trusted authority with a 25+ year career in sales and is recognized as one of the pioneers in Marketing Performance Management. Selected as one of the Top 50 women in marketing technology by Martechexec and chosen to be among the Top 20 Women in Business according to the Sales Lead Management Association, Laura has worked across functions spanning customer relationship management, strategic and product marketing, analytics, and marketing operations. Today, she is at the helm of VisionEdge Marketing. In this episode, Laura shares her passion for marketing, as well as insights from her recent book, Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth, which has received industry acclaim. Listen in to learn why the old adage “if you build it, they will come” is a fallacy, how to assess whether your company is actually putting the customer first, and what it takes to create long-term and sustainable company growth.  You can find show notes and more information by clicking here: https://bit.ly/2COEKKL

ABOUT THIS EPISODE: In this episode, Cathy McPhillips, VP of Marketing at the Content Marketing Institute talks with Dan and shares her story and the important role hiring the right people and how she has successfully utilized content and data to advance her career, strengthen the CMI brand and grow the organization, summits, events and publications that benefit content marketers daily. GUEST BIO: Cathy McPhillips VP, Marketing Content Marketing Institute Cathy McPhillips is the Vice President of Marketing for the Content Marketing Institute, an Informa company, where she oversees marketing efforts for the brand including In-person events Content Marketing World and ContentTECH Summit as well as Content Marketing University and Chief Content Officer. Prior to joining CMI, Cathy managed social/community efforts for Share Our Strength’s No Kid Hungry campaign, owned her own strategic marketing business focused on media and digital/social marketing for several international restaurant brands, and was media supervisor at Wyse Advertising in Cleveland. She was part of Ohio University’s Jerry L. Sloan Visiting Professionals in Public Relations program in 2017, and guest lectures at Kent State University, Cleveland State University and University of Akron. Cathy was named to Folio:’s 2014 Top Women in Media, and MarTechExec 2018 50 Women You Need to Know in Martech. Connect on LinkedIn: https://www.linkedin.com/in/cathymcphillips Connect on Twitter: https://twitter.com/cmcphillips Visit CMI’s website: https://www.contentmarketinginstitute.com ABOUT MINDS ON: Minds On is a B2B marketing agency located in Columbus, Ohio. Software, hardware and manufacturing companies rely on Minds On for branding, website design & development, sales tools and lead generation campaigns. Visit www.mindson.com to learn more.

"Why is our industry slow to adapt? Because the way we've done things had always worked ..." Until it didn't. While technology has changed the marketing and PR industry significantly, we're also at a cultural inflection point. People are demanding that the brands that they support take stands on social issues. Katie Kern of Media Frenzy Global discussed all of this and more on this week’s episode of the On Brand podcast. About Katie Kern Katie Kern, partner and COO of Media Frenzy Global, is a passionate, award-winning marketing and communications professional who has led creative innovation and strategy for a variety of global brands and agencies for more than 15 years. Named a finalist for the Technology Association of Georgia’s Digital Marketer of the Year and awarded the City of Atlanta Phoenix Award, Katie seeks to reimagine the agency model that cultivates innovation and new ideas, in an industry that is slow to transform. At Media Frenzy Global, Katie focuses on branding, communications and marketing strategies that shape the agency’s services. In addition to actively shifting the perception of the PR and marketing profession, Katie seeks to change diversity and inclusion, constantly advocating for equal opportunities in the workplace. A respected and coveted communicator, Katie is widely mentioned in publications from CIO, PR News and MarTechExec to Spin Sucks and CEO Blog Nation. Katie’s thought-provoking insights most recently landed her a speaking role internationally at InfoPresse in Canada. She was also selected as an industry speaker at the Revolve Conference in Charleston, South Carolina. Katie studied PR and Media Studies at Augusta University and graduated with a Bachelors of Arts. Episode Highlights Do brands have a choice? Do they have to take a stand on social issues? "Audiences demand it! Millennials are dictating this," said Katie. How can brands authentically take a stand? You have to understand your people. "You have to think beyond the focus group. We spend a lot more time meeting people where they are." What are the big challenges that brands face going global? "Global reach," offers Kern. "Brand struggle to get into other countries." What should organizations consider? Little things like payments. "A lot of companies forget that many countries aren't relying on Visa payments. Currency issues are huge." What brand has made Katie smile recently? Katie recounted Starbucks' recent handling of the incident where an employee arrested two black men. It's easy to forget that their bold response bucked many best practices in crisis communications. Instead of going quiet, they engaged. Instead of shirking responsibility, they stepped up. Definitely a great smile — especially since we don't have to boycott Starbucks in protest! A relief to caffeinated marketers everywhere! To learn more, follow Katie and Media Frenzy Global on Twitter. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently I joined past On Brand guest Drew McLellan on his podcast Build a Better Agency. Thanks Drew! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

SHOW NOTES With over 13 years of global digital media experience, Kellie has worked at some of the industry’s top agencies and media organizations including Publicis, Universal McCann, and News Corporation. With her various strategic and client service roles, Kellie brings a wealth of experience ideating, executing and analyzing innovative advertising campaigns. In her role as the Vice President of Advertising at Unified, she oversees the Strategy, Account Management, and Campaign Management teams that provide best in class Advertising Services for some of the world’s largest brands. Kellie was recently named as one of MarTechExec’s ‘50 Women You Need to Know in Martech. Listen and Learn: How to find and hire the best talent for your team What Facebook’s new privacy settings mean for social media marketing How to align core goals with social media strategy Where does social media fit into a brand strategy How has social media become a sales channel TO FIND KELLIE ON LINKEDIN, CLICK HERE. TO LEARN MORE ABOUT UNIFIED, CLICK HERE.

Listen while you tip toe through the tulips on iTunes Extracted as a one minute + tip from Laura Patterson's interveiw on CRM Radio, Patterson discusses the importance of digital analytics as a skill for every marketer.  Why it's Important "I think that in today's environment, that is very data driven...the C suite is trying to make data derived insight based decisions; every marketer needs to have a solid base in analytics." Laura Patterson Tweet this More...----more---- Creative design must be made with data in mind It may be frightening for some creative types but they need a solid base in analytics Marketers must have some kind of prowess and proficiency around analytics Listen to the full intervew here:  The Marketers New Skill Requirement: Digital Analytics Marketing Analytics isn’t so much new as it’s a subject that is increasing hard for marketers to ignore. Over the past few years marketing ROI has headlined so many marketing conferences that someone remarked to me, “Enough already, we get the point.” And yet just knowing the issue isn’t solving the problem of how to get marketers fully up to a skill level that satisfies a growing demand by the c-level managers.  In this interview with marketing analytics pioneer, Laura Patterson we discuss how marketers must go about the business of measuring what they manage. The host is Jim Obermayer. About Laura Patterson As the president of VisionEdge Marketing, founded in 1999, Patterson is recognized as one of the pioneers and authorities in the Marketing Performance Management (MPM) discipline. Martechexec selected Laura as one of the top 50 women in marketing technology. Laura serves on the University of Texas McCombs School of Business Masters of Marketing Science Advisory Board. About VisionEdge Marketing Since 1999 VisionEdge Marketing (www.visionedgemarketing.com), a data-driven metrics- based strategic and product marketing company has specialized in improving marketing performance and helping organizations make better fact-based decisions when it comes to markets, products, customers and competitors. Our passion is to help companies of all sizes solve four critical business problems:  More: Why CEO’s and CFO’s are still beggars when it comes to marketing ROI an SLMA Radio interview with Laura Patterson. Why Marketing Management Must Master Deep Digital Analytics  Laura Patterson Salary: Digital Marketing Manager: Salary.com, PayScale and glassdoor  White Paper Review: Marketo's Marketing Metrics Guide - Must Reading You can get big insights from Little Data - an interview with Laura Patterson on Rooted in Revenue Sponsor for this show: Goldmine CRM  Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with     Windows server-based applications but looking to off-load their on-premises server equipment.

Listen while you dance on itunes Let’s be honest with ourselves, Marketing Analytics isn’t so much new as it’s a subject that is increasing hard for marketers...----more----to ignore. Over the past few years marketing ROI has headlined so many marketing conferences that someone remarked to me, “Enough already, we get the point.” And yet just knowing the issue isn’t solving the problem of how to get marketers fully up to a skill level that satisfies a growing demand by the c-level managers.  In this interview with marketing analytics pioneer, Laura Patterson we discuss how marketers must go about the business of measuring what they manage. The host is Jim Obermayer. About Laura Patterson Laura Patterson of VisonEdge Marketing takes a practical approach to proving and improving the value of Marketing. Patterson began her 25+ year career in sales and had the great fortune of working across functions spanning customer relationship management and Marketing with a capital “M”. As the president of VisionEdge Marketing, founded in 1999, she is recognized as one of the pioneers and authorities in the Marketing Performance Management (MPM) discipline. Martechexec selected Laura as one of the top 50 women in marketing technology. Laura serves on the University of Texas McCombs School of Business Masters of Marketing Science Advisory Board. About VisionEdge Marketing Since 1999 VisionEdge Marketing (www.visionedgemarketing.com), a data-driven metrics- based strategic and product marketing company has specialized in improving marketing performance and helping organizations make better fact-based decisions when it comes to markets, products, customers and competitors. Our passion is to help companies of all sizes solve four critical business problems:  How to acquire and keep profitable customers How to successfully define and launch market-leading products and services How to create performance-driven marketing organizations How to accurately measure and improve marketing’s contribution to the business. You may also like: Why CEO’s and CFO’s are still beggars when it comes to marketing ROI an SLMA Radio interview with Laura Patterson. You can get big insights from Little Data - an interview with Laura Patterson on Rooted in Revenue Salary: Digital Marketing Manager: Salary.com, PayScale and glassdoor  White Paper Review: Marketo's Marketing Metrics Guide - Must Reading Why Marketing Management Must Master Deep Digital Analytics Sponsor for this show: Goldmine CRM  Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with     Windows server-based applications but looking to off-load their on-premises server equipment.

Susan's guest, Laura Patterson, President, VisionEdge Marketing dove right in with her core belief: It's always about customers, or members, or your community.Without those relationships you don't bring in the money. When asked the most valuable services she and VisionEdge Marketing brings to their clients, Laura responded, "Data analytics, data insights, measurements and an action plan." When she started in 1999, those terms were foreign to most.  Data analytics, measurement and process are their basic elements for their customer success. Data that you cannot derive insights from, is just data. You need to convert it into actionable insights to make strategic plans after analysis. BUT people are now using data as an excuse for inacction - we too much data,we do not have enough data, we areanalyzing the data - none of this is action. You can make big insights from little data. You don't have to have volumes of data to get valuable insights. It gets back to action. Two groups: More medium or smaller size and very large enterprise companies. BEST REVENUE TIP: It's always about customers. She asks of her team every day, "What are you going to do today that is going to help our customers be or become more sucessful?" Think about the tasks on your list: C next to the ones that have direct impact for the customers, and then everything else. The priorities need to be on those with the C. BONUS TIP: For small to medium size entities: Have a really solid network that you can pull in as needed, like a spigot on and off. This resource network can help you serve your customers better. It's one of the benefits of a boutique marketing company or supplier. One company can't specialize in every need, but they can be a source of valuable resources that can work together toward your goal. Get the rest of the tips by listening to this episode. Subscribe to all episodes here and on iTunes and visit: https://susanfinch.com/rootedtips for more from these shows. About Laura Patterson Laura takes a practical, no-nonsense approach to proving and improving the value of Marketing. Laura began her 25+ year career in sales and had the great fortune of working across functions spanning customer relationship management and Marketing with a capital “M”.  Today she is at the helm of VisionEdge Marketing, founded in 1999, and is recognized as one of the pioneers and authorities in the Marketing Performance Management (MPM) discipline. The company specializes in helping companies apply data, metrics and proven best-in-class practices to improve Marketing effectiveness, deliver business impact, and enable better business decision-making.  Laura and VisionEdge Marketing are all about making Marketing an engine of growth for organizations. Martechexec selected Laura as one of the top 50 women in marketing technology. Laura serves on the University of Texas McCombs School of Business Masters of Marketing Science Advisory Board. About VisionEdge Marketing Since 1999 VisionEdge Marketing (visionedgemarketing.com), a data-driven metrics- based strategic and product marketing company has specialized in improving marketing performance and helping organizations make better fact-based decisions when it comes to markets, products, customers and competitors. Our passion is to help companies of all sizes solve four critical business problems:  How to acquire and keep profitable customers, how to successfully define and launch market-leading products and services, how to create performance-driven marketing organizations, and how to accurately measure and improve marketing’s contribution to the business.