Podcast appearances and mentions of Laura Patterson

This week on Revenue Rehab, Brandi Starr is joined by Laura Patterson, a data-driven growth strategist and co-founder of VisionEdge Marketing, who believes strategic foresight—not campaign execution—is the CMO's real job, and she's here to prove it. In this episode, Laura challenges the industry's fixation on activity and trend-chasing, arguing that revenue leaders must shift their focus from reactive marketing to proactive market-making by interpreting the signals that shape the future. By exposing the pitfalls of “random acts of marketing” and sharing actionable strategies, Laura makes a compelling case for why true leadership demands more than just looking in the rearview mirror. Ready to step out of the weeds and into bold strategy, or will you stick to business as usual?  Episode Type: Problem Solving Industry analysts, consultants, and founders take a bold stance on critical revenue challenges, offering insights you won't hear anywhere else. These episodes explore common industry challenges and potential solutions through expert insights and varied perspectives.  Bullet Points of Key Topics + Chapter Markers:  Topic #1: Strategic Foresight is the CMO's Core Mandate [00:00]  Laura Patterson asserts that the true role of the CMO is strategic foresight—actively interpreting market signals to drive the business forward—instead of focusing on executional tasks like campaign management. “If your strategic plan is just a mirror of historical data, you're not owning the market, you are in fact reacting to it,” she argues. This challenges the conventional wisdom that CMOs should be operational leaders, pushing the audience to reimagine marketing leadership as market-making rather than maintenance.  Topic #2: Countering CEO and Board Pressure to Chase Trends [00:08:33]  Laura tackles the challenge many CMOs face from CEOs and boards demanding action on the latest trends (e.g., AI), even when it's not strategically aligned. She insists CMOs must lead with business value, stating, “If you're going to be the leader, then you have to be willing to take a little risk and have a response that says... what about what we're trying to achieve for the organization?” The discussion centers on how revenue leaders can reframe these conversations to focus on business goals, even when faced with top-down mandates to pursue shiny objects.  Topic #3: Using Market Signals for Proactive Strategy [00:17:21]  Laura advocates for harnessing both internal and external market signals—such as airline reservations or box orders—as tools for strategic foresight, rather than relying solely on the company's own lagging indicators. She challenges the common practice of dashboard-driven decision making, asserting that by the time trends appear in company data, "you're already kind of behind the eight ball." The debate explores how CMOs, especially in smaller organizations, can identify forward-looking market signals to anticipate change and shape strategy, not just react.  The Wrong Approach vs. Smarter Alternative  The Wrong Approach: “They try to reverse engineer. What I mean by that is they try to reverse engineer what they're doing to an outcome that is a mistake. Right. It doesn't start at the bottom, it needs to start at the top.” – Laura Patterson  Why It Fails: Reverse-engineering from current activities up to business outcomes leads to weak alignment and rationalizes existing work, rather than ensuring marketing efforts are directly tied to organizational goals. This approach results in disconnected tactics, poor measurement of impact, and a continual cycle of busyness without meaningful progress.  The Smarter Alternative: Start with clear business outcomes and define success at the top level—then build your marketing strategies and initiatives to directly support those outcomes. Measure and communicate value based on how each initiative contributes to creating customer value and competitive advantage, rather than backfilling activities into justifications after the fact.  The Most Damaging Myth  The Myth: “If we just do more campaigns, adopt more tools, generate more content, we'll eventually hit on something that works. And that is the myth that activity equals progress. Right? And that's not true.” – Laura Patterson  Why It's Wrong: Laura explains that this belief leads companies to chase trends, pile on campaigns, and stay busy with random acts of marketing—all of which result in misalignment, wasted energy, and diluted impact. Instead of delivering on strategic business outcomes, marketing teams become stuck in endless execution, masking the absence of a clearly defined, customer-centric strategy that truly drives growth.  What Companies Should Do Instead: Companies should pause and get serious about evaluating their marketing work through the lens of impact and deliberate, value-driven moves. Focus on creating a customer-centric strategy that's rooted in core competencies and value propositions, and ensure every activity aligns directly to measurable business outcomes—rather than defaulting to more activity for its own sake.  The Rapid-Fire Round  Finish this sentence: If your company has this problem, the first thing you should do is _ “Stop. Pause and take a breath. Audit whether your marketing activities directly link to business outcomes. If you can't draw a clear line, it's time to halt unnecessary spending and effort until you have that clarity.” – Laura Patterson What's one red flag that signals a company has this problem—but might not realize it yet? “If your marketing measures don't tie back to actual business results and you're only reporting on activities or outputs, that's a major warning sign you're stuck in execution mode.” What's the most common mistake people make when trying to fix this? “Reverse engineering—trying to justify existing marketing activities by retroactively connecting them to business outcomes—instead of starting from the top with what business success looks like, then working downward into strategy and execution.” What's the fastest action someone can take today to make progress? “Take your top three marketing initiatives and ask: Do we know exactly how each one creates customer value and competitive advantage? If you can't answer with a confident ‘yes' (or rate them a 9 or 10), it's time to rethink those priorities immediately.”  Buzzword Banishment    Laura's buzzwords to banish are "pivot" and "AI powered." She criticizes "pivot" for being overused, often without a true understanding of what it really entails, even admitting she's guilty of using it herself but with proper intent. "AI powered" is singled out because it's become ubiquitous in every conversation, to the point where it has lost clear meaning and is used without critical examination of its actual value or application.  Links:  LinkedIn: https://www.linkedin.com/in/laurapattersonvem/  Facebook: https://www.facebook.com/marketingtransformation  X: https://x.com/VisionEdgeMktg  YouTube: https://www.youtube.com/user/VisionEdgeMarketing  Podcast: https://visionedgemarketing.com/whats-your-edge-latest-episodes/  Website: https://visionedgemarketing.com/   Email: laurap@visionedgemarketing.com   Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live  

Send us a textWhat do sprint triathlons, marketing strategies, and business growth have in common? According to marketing powerhouse and endurance athlete Laura Patterson — everything.

Marshall Smith, PhD, and Laura Patterson, PhD, offer a sociological discussion of the most recent installation in the Evil Dead franchise Evil Dead Rise. Well constructed and entertaining, and featuring some challenges to some of the tired tropes of possession films, ultimately the film is ideologically sloppy and overall still problematic. The post Evil Dead Rise (Cronin 2023) appeared first on Collective Nightmares.

In this episode, Laura Patterson of Hand Grown Greens shares key strategies for growing a profitable microgreens business. We dive into pricing for inflation, tracking profitability, and building partnerships to expand your customer base. Laura also covers the power of mindset shifts, creating ‘white space' for better decision-making, and the benefits of personal development. Tune in for actionable insights to help you scale your farm and business! To learn more about Laura, her farm and programs checkout: https://handgrowngreens.com/ & https://www.instagram.com/handgrowngreens/ Learn More About The Little Green Seeding Machine: https://www.microgreensconsulting.com/littlegreenseedingmachine Available Now: https://vertigrow.io/product/the-little-green-seeding-machine/ FREE RESOURCES: -FREE Microgreens Growing Guide: https://www.microgreensconsulting.com/ -FREE Microgeens Recipe Book https://www.microgreensconsulting.com/freegrowingguide -FREE Microgreens Training Webinar (The BEST way to start a microgreens business at home in just 6 sqft of space): https://freedomfarmers.com/op/microgreens-training/link/135/ -Microgreens Mastery Podcast (how to turn your passion into your full time income): Spotify- https://open.spotify.com/show/718scaESgiJA474OggzGDP?si=ccc5e3289a7d4454 Apple Podcasts- https://podcasts.apple.com/ca/podcast/microgreens-mastery-from-seeds-to-profits/id1705782028 -Daily microgreens TIPS and TRICKS: https://www.instagram.com/microgreensconsulting/ JOIN The Microgreens Business Accelerator with personalized coaching to help you transform your passion into a thriving microgreens empire: https://www.microgreensconsulting.com/expert-guidance The BEST Supplies To Grow Microgreens: ***USA Links*** LED Grow Lights- https://amzn.to/4cohAXP Shelving Unit- https://amzn.to/3IMEwT6 Soil- https://amzn.to/4aI11Vp (much cheaper at local garden centers!) Worlds Best Organic Fertilizer- https://amzn.to/3vnbKp3 Growing Trays With Holes- https://amzn.to/3TMT4IN Growing Trays Without Holes- https://amzn.to/4a1yPwD Pea Seed- https://sprouting.com/product/peas-speckled/ Broccoli Seed- https://bit.ly/4crp9No Radish Seed-https://bit.ly/3TNq83d Kale Seed- https://bit.ly/4a2FczT Scale- https://amzn.to/3x4u9aB Packaging- https://amzn.to/3IOAp9e Vermiculite- https://amzn.to/3TvHBf5 Wifi Timer- https://amzn.to/3x6Mt2S **CANADA Links*** LED Grow Lights- https://amzn.to/498dYX2 Shelving Unit- https://amzn.to/3TMMySg Soil- https://amzn.to/4amRWAR Worlds Best Organic Fertilizer- https://amzn.to/43siuhQ Growing Trays With Holes- https://amzn.to/3Tq6g4Z Growing Trays Without Holes- https://amzn.to/3vp9E8a Pea Seed- https://sprouting.com/product/peas-speckled/ Broccoli Seed- https://bit.ly/4crp9No Radish Seed-https://bit.ly/3TNq83d Kale Seed- https://bit.ly/4a2FczT Scale- https://amzn.to/3TM57Wz Packaging- https://amzn.to/4arjqFQ Vermiculite- https://amzn.to/4afQb8K Wifi Timer- https://amzn.to/4cpsYCS About Me: As a young child, Jonah Krochmalnek, the visionary founder of Living Earth Farm, experienced the sheer delight of a ripe homegrown tomato from his dad's garden. It was a taste of pure magic, a simple pleasure he wanted to make accessible to all. ​After leaving the corporate world, Jonah volunteered at a local farm, igniting his passion for farming. In 2013, he took a leap of faith and launched a microgreens business right out of his parents' modest 150 sqft spare room. Little did he know that this humble beginning would grow into the 5000 sqft facility known today as Living Earth Farm – one of Canada's premier organic microgreen growers. ​Driven by the purpose of feeding people the absolute most nutritious greens, Jonah's journey is a testament to the transformative power of growing food. Through personalized consultations and impactful coaching, Jonah is on a mission to share his wealth of knowledge, helping vertical farms across the globe thrive and making delicious, simple food accessible to communities everywhere.

Marshall Smith, PhD, and Laura Patterson, PhD, offer a sociological discussion of the reboot of Raimi's Evil Dead. Recorded live with the Sociology Club at CU Boulder, we discuss the pitfalls of gender and the pleasant surprise of a possession film centering siblings rather than a heterosexual couple. The post Evil Dead (Alvarez 2013) appeared first on Collective Nightmares.

In this episode, microgreen grower Laura Patterson talks about her reason for starting a microgreens operation.  Get time and labor-saving farm tools and microgreen seeds at shop.modern grower.co Listen to other podcasts on the Modern Grower Podcast Network: Farm Small, Farm Smart Farm Small, Farm Smart Daily The Growing Microgreens Podcast Carrot Cashflow Podcast In Search of Soil Check out Diego's book Sell Everything You Grow on Amazon. https://www.amazon.com/Sell-Everything-You-Grow-Homestead-ebook/dp/B0CJC9NTZF

In this podcast, Dr Emma Nash speaks to Dr Laura Patterson about the complications of shingles. Laura tells us about the most common short and long term complications, and also the serious consequences that we need to be vigilant for. The highest risk groups for complications are described, along with the steps we can take to try to prevent them from occurring.  This podcast was initiated and funded by GSK, and the content developed by RCGP. GSK have had no input into the content other than to review for compliance purposes.

Marshall Smith, PhD, and Laura Patterson, PhD, offer a sociological discussion of Winnie the Pooh Blood and Honey. The single most trite, banal, incompetent series of images we have watched since we started this podcast in 2017. Don't watch this film. It's not good bad, or bad good, it's just abject dross. The post Winnie the Pooh Blood and Honey (Frake Waterfield 2023) appeared first on Collective Nightmares.

Marshall Smith, PhD, and Laura Patterson, PhD, offer a sociological discussion of the Omen prequel The First Omen (Stevenson 2024). The film prompted an intense discussion of the Catholic Church, social progress, pregnancy, and difficult decisions. An overall very impressive horror film. We look forward to the follow up. The post The First Omen (Stevenson 2024) appeared first on Collective Nightmares.

In this episode, microgreens grower Laura Patterson talks about finding the right person to hire to grow the business.  Get time and labor-saving farm tools and microgreen seeds at shop.modern grower.co Listen to other podcasts on the Modern Grower Podcast Network: Farm Small, Farm Smart Farm Small, Farm Smart Daily The Growing Microgreens Podcast Carrot Cashflow Podcast In Search of Soil Check out Diego's book Sell Everything You Grow on Amazon. https://www.amazon.com/Sell-Everything-You-Grow-Homestead-ebook/dp/B0CJC9NTZF

Leverage the expertise of advisors—they're invaluable. Even after spending 20 years in the corporate world, I sought out advisors for my company. One in particular, who has since passed, often reminded me, “Only do what only you can do.” That's a lesson worth exploring further!

Season Three kicks off with this quick BONUS episode promoting the Lookout Mountain School's annual FALL FESTIVAL. Join in and hear from two awesome moms on the Carnival committee - Laura Patterson and Kiran Eberle. These ladies do a great job of helping listeners know what to expect at this year's festival including changes and new additions for this fall. This is a quick and helpful episode for anyone planning on going to the carnival and also a good episode for folks just wanting to keep up with how this wonderful Lookout Mtn tradition is continuing and evolving.Also hear a shoutout to others on the committee and others who are helping keep this tradition alive and well.Spread the word! Find us at ...theMountainEcho.orgPlease "Like" and 'subscribe' for notification of new episodes on your media player's podcast menu. FOLLOW us on our Facebook page!Also, many thanks for closing music featuring the Dismembered Tennesseans and vocals by the amazing Laura Walker singing Tennessee Waltz.

Marshall Smith, PhD, and Laura Patterson, PhD, offer a sociological discussion of the European horror film Piggy. This film features a phenomenal performance by a new actress and contributes to the body of films that challenge and implicate us as viewers to consider what we are watching and why. The post Piggy (Perada 2022) appeared first on Collective Nightmares.

Marshall Smith, PhD, and Laura Patterson, PhD, offer a sociological discussion of West's first film in his wildly ambitious horror trilogy, X. This film sparked a conversation about the state of the slasher sub-genre, cross gender identification in a post-gender world, and the elderly representation in horror. The post X (West 2022) appeared first on Collective Nightmares.

Why you've got to check out today's episode:Learn valuable insights on avoiding random acts of marketing and strategically link investments to business results. Find out practical advice to help you enhance your marketing strategy and achieve better results.Understand the importance of a customer-centric approach to business growth.Resources/Links:Fast track your business. Click here: visionedgemarketing.comSummary:Is it a challenge for you to connect marketing activities with real business outcomes? In a business landscape, random acts of marketing are wasted resources; finding a strategic approach is crucial.Laura Patterson is the #1 Amazon Best-Selling author of Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth.In this episode, Laura shares valuable insights on effective B2B marketing strategies. She emphasizes the importance of avoiding random acts of marketing and stresses the need for a strategic, customer-centric approach highlighting the significance of balancing customer value with business value for sustainable growth.Check out these episode highlights:01:14 - Laura's ideal client: We have served B2B customers and they want to be able to be very smart about how they grow organically.02:12 - The problem she helps solve: We help them avoid what we call random acts.03:35 - Symptoms to her client's problems: They have trouble telling their story because they have not done a good job of really thinking about their value proposition, positioning, messaging and how to differentiate themselves. 05:10 - Mistake clients make before meeting Laura: Not having a strategy at all.07:00 - Laura's Valuable Free Action [VFA]: The secret to doing that [link investments and activities to business results] well is to have what we call logic or metrics chains.07:38 - Her Valuable Free Resource [VFR]: Check out this white paper and download for Free, 'Bring Your A-Game to a Customer Empowered Market.' Click here: visionedgemarketing.com08:40 - Q: If you could give us one piece of advice to the C-Suite or the board of directors, what would it be? A: Be vigilant about maintaining the balance between creating customer value and creating business value. Tweetable Takeaways from this Episode:"It's one thing to have a strategy but if you don't have the processes in place to execute, that can be a problem." - Laura Patterson

Marshall Smith, PhD, and Laura Patterson, PhD, offer a sociological discussion of West's third film, MaXXXine in his wildly ambitious horror trilogy. This film bring the trilogy to a very satisfying conclusion. Of the modern horror trilogies we've reviewed this is by far the most successful and we are here for it! The post MaXXXine (West 2024) appeared first on Collective Nightmares.

Marshall Smith, PhD, and Laura Patterson, PhD, offer a sociological discussion of West's second film, Pearl in his wildly ambitious horror trilogy. This film sets up the third film to either be a notably progressive overarching motif across the films, or it may ulitimately prove conservative, which would be very disappointing. The post Pearl (2022) appeared first on Collective Nightmares.

In this episode of "5 Minute Advice for Authors," Laura Patterson, author of "Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth," Laura shares her insights on fostering sustainable, profitable growth through customer-centric strategies.She emphasizes that growth requires intent, a deliberate process, and a deep focus on customer-centricity. Laura's advice for aspiring authors is about the importance of writing about something that resonates with their intended audience. She discusses the need to understand the audience's challenges and how to address them in ways that are informative, timely, and whenever possible, entertaining. Laura then recounts Twin Flames Studios' support in finding the perfect voice to bring her book to life.Learn more about the best podcasts for authors, and how to become a thought leader worth listening to at http://5MinuteAdviceforAuthors.comSubscribe to our YouTube Channel for more wisdom: Twin Flames Studios

In this insightful episode of "Training Unleashed," host Evan Hackel engages in a dynamic conversation with Laura Patterson, founder of Vision Edge Marketing. Laura, a seasoned expert with over 25 years of experience in marketing strategy and performance management, shares invaluable insights on achieving sustainable business growth. The discussion revolves around the importance of adopting a customer-centric approach, leveraging data-driven decision-making, and building a strategic framework for success. Listeners gain practical strategies and actionable advice to enhance their business strategies and drive meaningful growth in competitive markets. Guest: Laura Patterson, Founder of Vision Edge Marketing Key Topics Discussed: Customer-centric strategies data-driven decision-making strategic framework for growth Key Takeaways: Importance of customer perspective in business decisions, leveraging data for strategic insights, building measurable growth strategies Visit The Learning Network and Training Unleashed to explore more episodes and visit insights on leadership and organizational development. For updates and more valuable content, follow the Learning Network on Facebook, Twitter, Instagram and LinkedIn. Don't forget to subscribe to the Training Unleashed Network on YouTube for video episodes and interviews with industry leaders. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode I dive into 25 practical ways to kickstart your homesteading journey, even if you have little to no land. From gardening on apartment balconies to learning animal husbandry without owning animals, I cover a variety of essential skills. I also discuss composting, preserving food, foraging, bread making, herbalism, and much more. I share my experiences and provide valuable tips on how to become more self-sufficient and sustainable. Are ready to start your homesteading journey but you're not sure exactly how to begin? The Beginner Homesteader's Starter Kit will take you through the steps you need to start your journey off on the right foot so that you can prevent homesteader burnout. This starter kit is on sale until June 30th 2024. Get 35% off by using the code: HOMESTEADSTART https://www.homesteadincomeplan.com/homesteadstart Watch this episode on YouTube and please don't forget to subscribe to my channel: https://youtu.be/Jht3vntO0mQ Get the Homesteading for Beginners checklist here >> https://www.healthyhomesteading.com/checklist/ Episdodes mentioned in this episode: Gardening: Ep.96 Turn Your Black Thumb Green with These Tips: https://sites.libsyn.com/422132/096-turn-your-gardening-black-thumb-green-with-these-tips Ep. 82 Organic Gardening with Jessica Gaige: https://sites.libsyn.com/422132/082-organic-gardening-for-beginners-with-jessica-gaige Composting: Ep. 26 Worm Farming : https://sites.libsyn.com/422132/026-homestead-income-series-worm-farming Preserving Food: Ep. 49 - Melissa K. Norris on the 9 Food Preservation Methods: https://sites.libsyn.com/422132/049-melissa-k-norris-on-the-9-food-preservation-methods Bee Keeping:  Ep. 92- Natural Bee Keeping with Adam & Leslie Martin : https://sites.libsyn.com/422132/092-homesteading-community-natural-beekeeping-with-adam-leslie-martin-of-beekept Natural Dyeing: Jessica Unsell

Marshall Smith, PhD, and Laura Patterson, PhD, offer a sociological discussion of Cregger's breakout horror film, Barbarian. This film was well executed with a mix of progressive statements and baffling contradictions. The post Barbarian (Cregger 2022) appeared first on Collective Nightmares.

Marshall Smith, PhD, and Laura Patterson, PhD, offer a sociological discussion of Cronenberg's newest film, Crimes of the Future. Laura hated it, finding it overwrought, navel gazing, and abstruse. Marshall loved it, as an innovative exploration of bodies, pain, film, and the creative process. This made for a great discussion. The post Crimes of the Future (Cronenberg 2022) appeared first on Collective Nightmares.

Marshall Smith, PhD, and Laura Patterson, PhD, offer a sociological discussion of the fifth film in the Scream franchise, Scream. We are thrilled to return to the slasher genre with this latest installment. This is the first Scream without Wes Craven and we had concerns. We are relieved to report it is overall a really solid and fun film with great updates to the genre. The post Scream 5 5cream (Bettinelli-Olpin and Gillett 2022) appeared first on Collective Nightmares.

Marshall Smith, PhD, and Laura Patterson, PhD, offer a sociological discussion of Slumber Party Massacre from 2021. This is a companion episode to our discussion of the original 1982 film of the same name. This is a brilliantly subversive feminist response to slasher films ... for the first hour. The final half hour is a disaster. The post Slumber Party Massacre (Esterhazy 2021) appeared first on Collective Nightmares.

Marshall Smith, PhD, and Laura Patterson, PhD, offer a sociological discussion of The Slumber Party Massacre from 1982. Written and directed by women in response to the sexism of the first wave slashers, this is quite a time capsule. It definitely only partially succeeds in being progressive but we do appreciate the effort especially relative to other films of the era. The post The Slumber Party Massacre (Jones 1982) appeared first on Collective Nightmares.

In this episode, microgreens grower Laura Patterson shares how she balances her strict microgreens schedule while maintaining flexibility to care for her kids.  Make farming easier with the Paperpot Transplanter and Other Farm Efficiency Tools and Equipment at Modern Grower. Follow PaperpotCo on IG https://instagram.com/paperpotco Podcasts by Diego Footer: Microgreens: https://apple.co/2m1QXmW Vegetable Farming: https://apple.co/2lCuv3m Livestock Farming: https://apple.co/2m75EVG Large Scale Farming: https://apple.co/2kxj39i Small Farm Tools at Modern Grower

Marshall Smith, PhD, and Laura Patterson, PhD, offer a sociological discussion of the French film Titane (Ducournau 2021). Only the second woman to win the Palm d'Or at Cannes (really Cannes

Marshall Smith, PhD, and Laura Patterson, PhD, offer a sociological discussion of season one of the breakout TV series Squid Game (Dong-hyuk 2021). At the time the most popular media that had ever been on Netflix and a global sensation. Even better it holds up to our intense ideological scrutiny. We hope we get more season! The post Squid Game (Dong-hyuk 2021) – Season 1 appeared first on Collective Nightmares.

Marshall Smith, PhD, and Laura Patterson, PhD, offer a sociological discussion of the 2020 film Violation (Mancinelli & Sims-Fewer). Who would have thought that the entire interpretation of a film would hinge on sleep and ice cream. This film is really extraordinary in many ways. It is at times too subtle for its own good. The post Violation (Mancinelli and Sims-Fewer 2020) appeared first on Collective Nightmares.

Marshall Smith, PhD, and Laura Patterson, PhD, offer a sociological discussion of the 2021 film There's Someone Inside Your House (Brice). Just when we thought we were done with Wan's films, they pulled us back in! Somewhat less conservative than the film's that Wan helms, it seems his impact is still apparent in the film. The post There's Someone Inside Your House (Brice 2021) appeared first on Collective Nightmares.

Marshall Smith, PhD, and Laura Patterson, PhD, offer a sociological discussion of the 2021 film Malignant. Part of our mini-series on the films of James Wan. Wan's films are typically masterfully constructed while this feels sloppy and disjointed. His conservative ideology still shines through in this film especially with regard to women. The post Malignant (Wan 2021) appeared first on Collective Nightmares.

In this episode, microgreens grower Laura Patterson tells her story behind turning down growth opportunities for her business.  Make farming easier with the Paperpot Transplanter and Other Farm Efficiency Tools and Equipment at Modern Grower. Follow PaperpotCo on IG https://instagram.com/paperpotco Podcasts by Diego Footer: Microgreens: https://apple.co/2m1QXmW Vegetable Farming: https://apple.co/2lCuv3m Livestock Farming: https://apple.co/2m75EVG Large Scale Farming: https://apple.co/2kxj39i Small Farm Tools at Modern Grower

CEOs, are your metrics telling the whole story of your company's health? Susan Finch poses this vital question to her guest, customer intelligence expert Laura Patterson, in this episode. Laura spotlights critical yet overlooked metrics beyond sales and profit — brand equity and customer value. These interlinked measures provide unparalleled visibility into your company's ability to attract, retain, and expand customer relationships over time. According to Patterson, savvy executives harness these advanced analytics to steer product innovation, segment customers precisely, model business impacts, and ultimately make decisions that accelerate growth. Connecting the dots between these additional metrics and concrete outcomes gives you the power to future-proof your organization amid disruption. Will you lead with expanded metrics to propel competitive advantage? The insights in this episode equip you to do so. The intro focuses on the bottom-line benefits of the discussed metrics for CEOs and uses Laura Patterson's expertise to compel leaders to incorporate broader intelligence.  Links from this episode: VisionEdge Marketing Laura Patterson on LinkedIn Speaking Workshop Advisory Services About Laura Patterson: Laura Patterson has believed in the power of customer-centricity since childhood, when she sold chocolates door-to-door. She founded the growth strategy firm VisionEdge Marketing in 1999 to help companies reap the rewards of a customer focus. Patterson has severed as director of customer marketing and brand strategy, customer relationship manager, customer marketing initiative lead, and customer loyalty architect for companies like Motorola. An award-winning author and speaker, she shares her expertise through books, interactive workshops, research, and advisory services to boards and executives. Patterson is passionate about enabling businesses to accelerate growth through four key game-changers: better growth strategies, organization-wide customer-centricity, performance measurement, and operational excellence. With over 25 years helping companies implement these customer-first approaches, her mission remains unchanged - inspire organizations to fully leverage customer intelligence for sustainable success.  

On today's episode we uncover Laura Patterson's career transformation from a nurse to a thriving microgreens entrepreneur at Handgrown Greens. Despite initial doubts, Laura's dedication resulted in a successful full-time business. We dive into discussions about overcoming the fear of failure, innovative sales strategies, and challenges growing in a greenhouse. Laura shares valuable insights into intentional decision-making, personal development, and the untapped potential of microgreens. Uncover the keys to success and connect with Laura online for an in-depth exploration of her program. To learn more about Laura: https://handgrowngreens.com/ Comprehensive online program: "Make Money with Microgreens"- https://handgrowngreens.com/makemoneymicrogreens/ FREE RESOURCES: Microgreens Mastery Growing Guide https://www.microgreensconsulting.com Starting A Microgreens Business Easily From Home Jonah.freedomfarmers.com Watch on Youtube: https://www.youtube.com/@microgreensconsulting/

In this episode, grower Laura Patterson talks about pursuing a business for the fulfillment it brings. Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow PaperpotCo on IG https://instagram.com/paperpotco Podcasts by Diego Footer: Microgreens: https://apple.co/2m1QXmW Vegetable Farming: https://apple.co/2lCuv3m Livestock Farming: https://apple.co/2m75EVG Large Scale Farming: https://apple.co/2kxj39i Small Farm Tools https://www.paperpot.co/

The founders 3 founders of Camp Fihavanana met in 2015 on the Semester at Sea Spring 2015 voyage, and competed as a team for the Resolution Project Social Venture Challenge. Jessica Razanadrakoto recruited Laura Patterson and Sophie Connot to support her vision for transforming the lives of Malagasy youth through sports and leadership development.  Together, they created Camp Fihavanana — a summer camp program that would challenge traditional forms of education to equip students with the skills they need to become courageous leaders in their own communities. After winning seed funding and support, they launched the first Camp Fihavanana program in 2017. If you or someone you know wishes to apply please visit: APPLY to Semester at Sea To donate to this world shifting experience, please visit: DONATE to Semester at Sea To get involved with the show: alumni@semesteratsea.org

In this episode, grower Laura Patterson shares how she finds fulfilment in empowering others.  Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow PaperpotCo on IG https://instagram.com/paperpotco Podcasts by Diego Footer: Microgreens: https://apple.co/2m1QXmW Vegetable Farming: https://apple.co/2lCuv3m Livestock Farming: https://apple.co/2m75EVG Large Scale Farming: https://apple.co/2kxj39i Small Farm Tools https://www.paperpot.co/

Click HERE to Read About And Join Farmers Coaching Farmers Coach Certification Training Laura Patterson owns a microgreens farm in Washington state.   She started her farm so she could quit her nursing job which sucked the life out of her.   But she couldn't get her business to make enough money to replace her income.   She was stuck. Trapped. She felt desperate to make money.   Hear Laura's strategy for quitting her day job on the podcast today.   It seemed impossible to get her farm to replace her income.   Then Laura found the coach training I offer and learned how to make her business profitable.   She quit her nursing job.   Through coaching, she turned around her business AND her family life.    She used to feel constantly frantic.   Now she feels calm, content and peaceful.   And she's making money. Calmly handling the challenges of farm and family.   Laura implemented all the skills she learned in coach training. It was life-changing.   It wasn't an overnight process.   But it did happen over the last few years.   A year ago she joined my coach training program to become a certified coach.   Being coached by me changed her whole life, so she wanted to learn the same techniques to continue improving her life, relationships, and business for the better and use the skills with everyone around her.   To make a difference in people's lives.   Now she's a certified coach.   She's making money doing the most rewarding and valuable work she can possibly imagine   Laura's message to anyone wanting to feel better in life and improve their business:   “The investment is so worth it. You have one precious life. Life will go by so quickly. You can shift now and make it so much more meaningful. I'm making a LOT more money but what's more profound is how much better I feel and my family. Charlotte, your coach training is so good - there's nothing like it out there. It's fantastic. I'm thankful to you for training me so I can have this exponential impact out in the world.”  ~Laura Patterson   I only have 10 spots left in coach training that starts in December and runs through May. One hour a week.   Become the CEO of your life - and your farm.   Coaches in the training say it's the best investment they've every made in their life.   Click HERE to join and grab a spot in this small, focused leadership program.   Warmly,   Charlotte    Read About and Secure Your Spot HERE.

Marshall Smith, PhD, and Laura Patterson, PhD, offer a sociological discussion of the 2022 film The Blackening. This is as outstanding film that both deconstructs racist tropes of horror and moves the genre forward with new ideas. All of this is beautifully executed in terms of direction, writing, and acting. A stellar film! The post The Blackening (Story 2022) appeared first on Collective Nightmares.

In this episode, Laura Patterson shares how she goes back to the 'why' behind starting her business when she needs a moment to ground herself.  Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow PaperpotCo on IG https://instagram.com/paperpotco Podcasts by Diego Footer: Microgreens: https://apple.co/2m1QXmW Vegetable Farming: https://apple.co/2lCuv3m Livestock Farming: https://apple.co/2m75EVG Large Scale Farming: https://apple.co/2kxj39i Small Farm Tools https://www.paperpot.co/

If you are considering growing microgreens for health reasons and/or as business you need to learn from Laura Patterson of Homegrown Microgreens. I highly recommend you listen to this episode because Laura offers some valuable information.  What you will learn in this episode: what are microgreens why micrgreens are more nutrient dense how easy it is to start growing microgreens how to eat micrgrogreens how to start selling microgreens tips for finding your ideal customer and more! This is episode 77 of the Homesteading for Beginners podcast with Mona Weathers Laura's Info:   Instagram: @handgrowngreens   Website: https://handgrowngreens.com/   Free Mini Course- "Should You Start a Microgreens Farm?": https://handgrowngreens.com/freeminicourse/   Comprehensive Online Program: "Make Money with Microgreens": https://handgrowngreens.com/course-sales-page/   Microgreen Magic Mini Course. Learn how to grow microgreens at home for personal use. -https://handgrowngreens.com/course-sales-page/ Homestead Income Plam facebook group members can save 50% on this mini course with coupon code (offer expires 12/31/23): Find code inside of the group: https://www.facebook.com/groups/homesteadincomeplan Mona's Info: Free Homesteading for Beginners Checklist: https://www.healthyhomesteading.com/checklist/ Homesteading for Beginners workbook: https://healthyhomesteading.com/workbook Workshop for Beginner Homesteaders and Dreamers (includes workbook): https://www.healthyhomesteading.com/workshops/ 101 Homestead Income Ideas List: https://www.healthyhomesteading.com/homesteadincome Homestead Income Plan  YouTube channel: https://youtube.com/@HomesteadIncome?si=Gv8aNtH4FnopdUBp https://www.facebook.com/groups/homesteadincomeplan Mona's Instagram: https://www.instagram.com/farmer_mona/ Homesteading for Beginners YouTube channel: https://youtube.com/@homesteadingforbeginners

In this episode, microgreens grower Laura Patterson talks about approaching hiring from the highest return perspective.  Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow PaperpotCo on IG https://instagram.com/paperpotco Podcasts by Diego Footer: Microgreens: https://apple.co/2m1QXmW Vegetable Farming: https://apple.co/2lCuv3m Livestock Farming: https://apple.co/2m75EVG Large Scale Farming: https://apple.co/2kxj39i Small Farm Tools https://www.paperpot.co/

Marshall Smith, PhD, and Laura Patterson, PhD, offer a sociological discussion of the 2021 film Candyman. DaCosta updates the urban folk legend of the 1992 Rose film Candyman. A phenomenal film that continues to confront the issues of race, class, gender, and geography head on. The post Candyman (DaCosta 2021) appeared first on Collective Nightmares.

Marshall Smith, PhD, and Laura Patterson, PhD, offer a sociological discussion of the 2021 film The Forever Purge. The Forever Purge returns triumphantly continuing to expand the scope and allegory of the purge concept. Rather than a cheap cash in, the purge films continue to take on current and divisive sociological issues. For that we thank them and encourage other filmmakers to do the same. The post The Forever Purge (Gout 2021) appeared first on Collective Nightmares.

Marshall Smith, PhD, and Laura Patterson, PhD, offer a sociological discussion of the 2022 breakout film Smile. Smile offers an incremental advancement within the manifestation of psychological issues sub-genre reinvigorated for a new wave of films by The Babadook. It matches form to narrative in brilliant ways and is an excellent viewing experience. However in the details the film breaks down and ultimately sabotages itself and not in a good way. The post Smile (Finn 2022) appeared first on Collective Nightmares.

Marshall Smith, PhD, and Laura Patterson, PhD, return again to the Conjuring-verse for a sociological discussion of The Conjuring 3 for the podcast Collective Nightmares. This film devolves from passive conservative to outright proselytizing a hateful fire and brimstone version of Christianity. Wow. The post The Conjuring 3: The Devil Made Me Do It (Chaves 2021) appeared first on Collective Nightmares.

Marshall Smith, PhD, and Laura Patterson, PhD, return to the James Wan-iverse for a sociological discussion of The Conjuring 2 for the podcast Collective Nightmares. Entertaining but ideologically conservative is an interesting mix. The post The Conjuring 2 (Wan 2016) appeared first on Collective Nightmares.

Thank you, Laura Patterson, for being my guest on The Born To Talk Radio Show Podcast. Laura.   Laura began her 25+ year career in sales. She is the Co-Founder and President, VisionEdge Marketing, established in 1999. She is also a Best-Selling Author,  Award-Winning Influencer, and  Growth Strategy Expert.   Laura is known for her practical,... The post Laura Patterson appeared first on Born To Talk.

Marshall Smith, PhD, and Laura Patterson, PhD, creep back to A Quiet Place for a sociological discussion of of the film for the podcast Collective Nightmares. This discussion focuses on horror that avoids controversy. The post A Quiet Place Part 2 (Krasinski 2020) appeared first on Collective Nightmares.

Need some help with Instagram reels? Search no more. Today's podcast guest and farmer is an Instagram guru. Laura Patterson has mastered the art of engagement and lead generation through the use of Instagram reels, creating compelling content every day that attracts her ideal customer. In this podcast, Laura shares how she marketed and grew her micro-greens business, and how she now uses those same strategies to grow her online business, teaching farmers.