POPULARITY
22 episodes with byol
2 episodes with byol
2 episodes with byol
2 episodes with byol
In today's digital economy, data is a form of capital. Given the mission-critical role that it has, having a robust data management strategy is now more crucial than ever. Join Lois Houston and Nikita Abraham, along with Kay Malcolm, as they talk about the various Oracle Database offerings and discuss how to actually use them to efficiently manage data across a diverse but unified data tier. Oracle MyLearn: https://mylearn.oracle.com/ Oracle University Learning Community: https://education.oracle.com/ou-community X (formerly Twitter): https://twitter.com/Oracle_Edu LinkedIn: https://www.linkedin.com/showcase/oracle-university/ Special thanks to Arijit Ghosh, David Wright, Ranbir Singh, and the OU Studio Team for helping us create this episode. -------------------------------------------------------- Episode Transcript: 00:00 Welcome to the Oracle University Podcast, the first stop on your cloud journey. During this series of informative podcasts, we'll bring you foundational training on the most popular Oracle technologies. Let's get started. 00:26 Lois: Welcome to the Oracle University Podcast. I'm Lois Houston, Director of Innovation Programs with Oracle University, and with me is Nikita Abraham, Principal Technical Editor. Nikita: Hi there. If you've been following along with us these past few weeks, you'll know we've been revisiting our most popular episodes of the year. Lois: Right, and today's episode is the last one of the Best of 2023 series. It's a throwback to our conversation on Oracle's Data Management strategy and offerings with Kay Malcolm, Senior Director of Database Product Management at Oracle. Nikita: We'd often heard Kay say that Oracle's data management strategy is simply complete and completely simple. And so we began by asking her what she meant by that. 01:09 Kay: It's a fun play on words, right? App development paradigms are in a rapid state of transformation. Modern app development is simplifying and accelerating how you deploy applications. Also simplifying how data models and data analytics are used. Oracle data management embraces modern app development and transformations that go beyond technology changes. It presents a simply complete solution that is completely simple. Immediately you can see benefits of the easiest and most productive platform for developing and running modern app and analytics. 01:54 Kay: Oracle Database is a converged database that provides best of breed support for all different data models and workloads that you need. When you have converged support for application development, you eliminate data fragmentation. You can perform unique queries and transactions that span any data and create value across all data types and build into your applications. 02:24 Nikita: When you say all data types, this can include both structured and unstructured data, right? Kay: This also includes structured and unstructured data. The Oracle converged database has the best of breed for JSON, graph, and text while including other data types, relations, blockchain, spatial, and others. Now that we have the ability to access any data type, we have various workloads and converged data management that supports all modern transactional and analytical workloads. We have the unique ability to run any combination of workloads on any combination of data. Simply complete for analytics means the ability to include all of the transactions, including key value, IoT, or Internet of Things, along with operational data warehouse and lake and machine learning. 03:27 Kay: Oracle's decentralized database architecture makes decentralized apps simple to deploy and operate. This architecture makes it simple to use decentralized app development techniques like coding events, data events, API driven development, low code, and geo distribution. Autonomous Database or ADB now supports the Mongo database API adding more tools for architectural support. Autonomous Database or ADB has a set of automated tools to manage, provision, tune, and patch. It provides solutions for difficult database engineering with auto indexing and partitioning and is elastic. You can automatically scale up or down based on the workload. Autonomous Database is also very productive. It allows for focus on the data for solving business problems. ADB has self-service tools for analytics, data access, and it simplifies these difficult data engineering architectures. 04:43 Lois: OK…so can you tell us about running modern apps and analytics? Kay: Running applications means thinking about all the operational concerns and solving how to support mission-critical applications. Traditionally, this is where Oracle excels with high availability, security, operational solutions that have been proven over the years. Now, having developer tools and the ability to scale and reduce risk simplifies the development process without having to use complex sharding and data protection. Mission-critical capabilities that are needed for the applications are already provided in the functionality of the Oracle Data Management architecture. Disaster recovery, replication, backups, and security are all part of the Oracle Autonomous Database. 05:42 Kay: Even complex business-critical applications are supported by the operational security and availability of Oracle ADB. Transparently, it provides automated solutions for minimizing risk, dealing with complexity, and availability for all applications. Oracle's big picture data management strategy is simply complete and completely simple with the converged database, data management tools, and the best platform. It is focused on providing a platform that allows for modern app development across all data types, workloads, and development styles. It is completely scalable, available, and secure, leveraging the database technologies developed over several years. And it's available consistently across the environment. It is the simplest to use because of the available tools and running completely mission critical applications. 06:50 Nikita: Ah, so that's how we come to… Kay: Simply complete and completely simple. Easy to remember and easy to incorporate into your existing architectures. Lois: OK. So Kay, can you talk a little bit more about Autonomous Database? 07:04 Kay: Let's compare Autonomous Database to how you ran the database on premise. How you ran the database on the cloud using our earlier Cloud Services, Database Cloud Services, and Oracle Exadata Cloud Service. The key thing to understand is Autonomous Database, or ADB, is a fully managed service. We fully manage the infrastructure. We fully manage the database for you. In on premise, you manage everything-- the infrastructure, the database, everything. We also have a service in between that that we call a co-managed service. Here we manage the infrastructure, and you manage the database. That service is important for customers who are not yet up to 19c. Or they might be running a packaged application like E-Business Suite. But for the rest of you, ADB is really the place you want to go. 08:09 Nikita: And why is that? Kay: Because it's fully managed and, because it's fully managed, is a much, much lower cost way to go. So when you talk to your boss about why he wants to move to ADB, they often care about the bottom line. They want to know like, am I going to lower my costs? And with ADB, because we take care of a lot of the tedious chores that DBAs normally have to do and because we take care of best practices, configurations, we can do things at a really low cost. 08:49 Lois: Kay, what does it take for a customer to move to Oracle's Autonomous Database? Kay: We've got a tool that helps you look at your current database on prem. This tool will analyze what features you're using and let you know, hey, you know you're doing something that's not supported for ADB, for example. Like if you're running some release before 19c, we don't support it. If you're doing stuff like putting database tables in the system or sys schema, we don't support it. You know, there are a few things that very few customers do that we don't support. And this tool will flag those for you. And then the next step, it's pretty simple. You just use our Data Pump import/export tool to move your data out of your database on prem into the object store on the Cloud. And then you simply import-- you know how to use Data Pump to import-- the data off the file and the object store into the database. Then you're done. Pretty simple process. 09:57 Nikita: Do we assist our customers with data migration from on-prem to Cloud? Kay: More recently have come out with a new service on our Cloud called the Database Migration Service. With Autonomous Database Migration Service, you can just point us at your source database on prem or even on some other cloud. Whatever it is, we will take care of everything from there and move that, go through all the steps and move your database to ADB on the Cloud. Even better, we now are working with our Applications customers to make it really easy for them to move their packaged applications to Autonomous Database. The Oracle development teams that built JD Edwards, PeopleSoft, Siebel have now all certified that those packaged applications can run with Autonomous Database no problem. Our EBS team is working on it. And that'll be coming soon, sometime next year. 11:02 Lois: So, if I am an Apps customer, is there a special service for me? Kay: We have a fully managed service available on our Cloud that lets you take your entire application stack on the middle tier and the database tier, move it to our Cloud. Move the database part to Autonomous Database. And they will also manage your middle tier for you. 11:32 Want to get the inside scoop on Oracle University? Head on over to the all-new Oracle University Learning Community. Attend exclusive events. Read up on the latest news. Get first-hand access to new products and stay up-to-date with upcoming certification opportunities. If you are already an Oracle MyLearn user, go to MyLearn to join the community. You will need to log in first. If you have not yet accessed Oracle MyLearn, visit mylearn.oracle.com and create an account to get started. Join the community today! 12:11 Nikita: Welcome back! Kay, can you talk a bit about APEX? Kay: We have this great tool called APEX or Application Express. We have a version of Autonomous Database just for any APEX application. Well, APEX is a low-code tool. It is our low-code tool that lets you rapidly build data-driven applications where the data is in the Oracle Database, really easy and really rapidly. We estimate at least 10 times faster than doing traditional coding to build your applications. What we're seeing is much, much higher productivity than that. Sometimes 40, even 50 times faster coding. 13:01 Kay: Out of the box, it comes with really nice tools for building things-- your classical forms and reporting kinds of workloads. It gives you things like faceted search and capabilities to do things like see on an e-commerce website where you get to choose things like dimensions, like I want a product where the cost is in this range. And, you know, it might have some other attributes. And it can very quickly filter that data for you and return the best results. And it's a really nice tool for iterating. Now, if your user interface doesn't look quite right, it's very easy to tweak colors and backgrounds and themes. Another reason it's so productive is that the whole middle tier part of your application is fully automated for you. You don't have to do anything about connection management or state management. You don't have to worry about mapping data types from some other 3GL programming language to data types. All of that is done for you. The combination of ADB and APEX really rocks. 14:17 Lois: Do we have Extract, Transform, and Load capabilities in our ADB? Kay: We have ETL transformation tools. Again, they let you specify transformations in a drag-and-drop fashion on the screen. We have all sorts of other tools and, in the service, the full power of the converged analytic technologies, things like graph analytics, spatial analytics, machine learning. All of this is built into this new platform. Now, a big, new capability around machine learning is something that we call AutoML. That lets any data scientists give us a data set, tell us what the key feature is that they want to analyze, and what the predictions are. And we will come up with a machine learning model for them out of the box. Really that easy. Plus, we have the low-code tool APEX that I mentioned earlier. 15:17 Kay: So this environment is really powerful for doing more than traditional data warehouses. We can build data lakes. We are integrated with the object stores on Oracle Cloud and also on other clouds. And we can do massively parallel querying of data in the core database itself and the data lake. 15:38 Nikita: Beyond the database tech, there's the business side, right? How easy do we make a customer's path to ADB from a business standpoint, a decision-making standpoint? Kay: So if you're an existing Oracle customer, you have an existing Oracle Database license you're using on prem, we have something called BYOL, Bring Your Own License, to OCI. We have the Cloud Lift Service. This huge cloud engineering team across all regions of the world will help you move your existing on-prem database to ADB for free. 16:16 Kay: And then, finally, we announced fairly recently something called the Support Rewards Program. This is something our customers are really excited about. It lets them translate their spending on OCI to a reduction in their support bill. So if you're a customer using OCI, you get a $0.25 to $0.33 reward for every dollar you spend on Oracle's Cloud. You can then take that money from your rewards and apply it to your bill for customer support, for your technology support even, like the database. And this is exactly what customers want as they move their investment to the cloud. They want to lower the costs of paying for their on-prem support. Now, we've talked about money. This lowers costs greatly. So ADB has lots of value. But the big thing I think to think about is really that it lowers costs. It lowers that cost via automation, higher productivity, less downtime, all sorts of areas. 17:22 Lois: You make a very convincing case for ADB, Kay. Kay: ADB is a great place to go. Take those existing Oracle Databases you have. Move and modernize them to a modern cloud infrastructure that's going to give you all the benefits of cloud, including agility and lower cost. So on our Cloud, we have something called the Always Free Autonomous Database Service. This service lets you get your hands on ADB. Try it out for yourself. You don't have to believe what we claim about how great this technology is. And we have other technologies like Live Labs that you can find on developer.oracle.com/livelabs that lets you do all kinds of exercises on this Always Free ADB infrastructure. Really get your hands dirty. And see for yourself how productive it can be. 18:16 Nikita: Thanks, Kay, for telling us about ADB and our database offerings. To learn more about this, head over mylearn.oracle.com, create a profile if you don't already have one, and get started on our free Oracle Cloud Data Management Foundations Workshop. Lois: We hope you've enjoyed revisiting some of our most popular episodes these past few weeks. We're kicking off the new year with a new season of the Oracle University Podcast. And this time around, it'll be on Oracle Autonomous Database so make sure you don't miss it. Until next week, this is Lois Houston… Nikita: And Nikita Abraham, signing off! 18:52 That's all for this episode of the Oracle University Podcast. If you enjoyed listening, please click Subscribe to get all the latest episodes. We'd also love it if you would take a moment to rate and review us on your podcast app. See you again on the next episode of the Oracle University Podcast.
Road to Oracle CloudWorld | Cloud Giants UniteThe Big ThemesHistoric multi-cloud partnership: Oracle and Microsoft's recent meeting marks a historic collaboration in the world of cloud computing. Larry Ellison was on the Microsoft campus for the first time, appearing with Satya Nadella. This partnership signifies the culmination of years of effort in promoting multi-cloud tools, making it easier for customers to utilize both companies' services.Interconnected clouds: The integration between Oracle Cloud Infrastructure (OCI) and Azure allows for a more seamless experience and eliminates the barriers customers face when dealing with different vendors. Customers can now use Oracle database services just like any other Azure service, simplifying operations and preserving existing commitments.Looking toward CloudWorld: The Oracle and Microsoft partnership announcement couldn't have come at a better time, setting the stage for significant discussions and presentations during CloudWorld, with real-life demos and details about different regions. Attendees can also expect a focus on generative AI at the event.The Big Quote: " . . . essentially, you're able to now use Oracle database services, just like you would any other Azure service. Whether it's a database service or a past service, the experience is no different. The great news is that you can use your Microsoft commitments, but you can also use all of your existing Oracle programs, whether it's your ULA [unlimited license agreement], your support rewards, [or] BYOL [bring your own license]."
Welcome episode 226 of the Cloud Pod podcast - where the forecast is always cloudy! This week Justin, Matt and Ryan chat about all the news and announcements from Google Next, including - surprise surprise - the hot topic of AI, GKE Enterprise, Duet, Co-Pilot, Code Whisperer and more! There's even some non-Next news thrown into the episode. So whether you're interested in BART or Bard, we've got the news from SF just for you. Titles we almost went with this week:
In this episode, hosts Lois Houston and Nikita Abraham are joined once again by Alex Bouchereau to discuss how you can use Oracle Database Cloud Service to deploy Oracle Databases in the cloud. They also talk through the fundamentals of Oracle Cloud Infrastructure database system instances, including bare metal and virtual machine shapes and their storage architecture. Oracle MyLearn: https://mylearn.oracle.com/ Oracle University Learning Community: https://education.oracle.com/ou-community LinkedIn: https://www.linkedin.com/showcase/oracle-university/ Twitter: https://twitter.com/Oracle_Edu Special thanks to Arijit Ghosh, David Wright, Deepak Modi, Ranbir Singh, and the OU Studio Team for helping us create this episode. -------------------------------------------------------- Episode Transcript: http://traffic.libsyn.com/oracleuniversitypodcast/Oracle_University_Podcast_S02_EP04.mp3 00;00;00;00 - 00;00;38;21 Welcome to the Oracle University Podcast, the first stop on your cloud journey. During this series of informative podcasts, we'll bring you foundational training on the most popular Oracle technologies. Let's get started. Hello and welcome to the Oracle University Podcast. I'm Lois Houston, Director of Product Innovation and Go to Market Programs with Oracle University, and with me is Nikita Abraham, Principal Technical Editor. 00;00;38;22 - 00;01;07;29 Hi, everyone. In our last episode, we discussed Oracle Exadata Cloud Service with our Oracle Database Specialist Alex Bouchereau. If you missed that episode, please remember to go back and give it a listen. We're so excited to have Alex with us again and today she's going to talk about the fundamentals of OCI database system instances on Oracle Cloud Infrastructure. We'll also ask her about the DB system for bare metal and virtual machine shapes. 00;01;08;02 - 00;01;40;22 Hi, Alex. Can you tell us about the Oracle Database Cloud Service? Oracle Database Cloud Service provides you the ability to deploy Oracle databases to the cloud. You can deploy Enterprise Edition or Standard Edition 2 and any database version from 11.2 and later. You have the option to deploy using virtual machine or bare metal shapes. Database Cloud Service VM and BM metal DB systems are deployed in Oracle Cloud Infrastructure regions around the world. 00;01;40;24 - 00;02;12;01 With Database Cloud Service, you manage the database instance, including provisioning, patching, backup, and disaster recovery using OCI cloud automation tools, such as the OCI console, CLI, and API. There is also an SDK that supports a number of different languages. Using VM shapes, you can deploy real application clusters and scale your storage requirements. Walk us through the various Oracle database editions. You know, from Standard Edition 2 to Enterprise Edition Extreme Performance. 00;02;12;03 - 00;02;37;15 What are the key differences in terms of features, add-ons, and licensing options? Beginning with Standard Edition 2, features included with the service are Multitenant Pluggable Database and Tablespace Encryption. Moving to Enterprise Edition, you add additional database features, such as data guard and the EM packs of data masking and subsetting, tuning, and diagnostics. 00;02;37;17 - 00;03;14;06 With Enterprise Edition High Performance, in addition to the base Enterprise Edition, you add Management and Lifecycle Management packs as well as Advanced Security and Database Vault and Label Security. And finally, Enterprise Edition Extreme Performance has all the previously discussed features, plus Active Data Guard, Oracle RAC, and Database In-Memory. Note that all packages include Oracle Database Transparent Data Encryption, TDE. You have an option to bring your own license, BYOL, which means you could use your organization's existing Oracle Database software licenses. 00;03;14;12 - 00;03;44;27 What's the difference between bare metal instances and virtual machines in the context of Oracle Cloud Infrastructure? OCI is the only public cloud that supports BM and VMs during the same set of APIs, hardware, firmware, software stack, and networking infrastructure. Bare metal instances are single tenant and you have full control over the resources provisioned within the service. Virtual machines follow a multitenant model and share servers that are not overprovisioned. 00;03;45;00 - 00;04;11;00 So how is the customer billed for these services? For databases using bare metal and virtual machine infrastructure, Oracle Cloud Infrastructure uses per second billing. This means that OCPU and storage usage is billed by the second with a minimum usage period of one minute for virtual machine DB systems and one hour for bare metal DB systems. 00;04;11;00 - 00;04;39;29 For bare metal servers, there is an infrastructure charge along with the billing for OCPUs. Alex, can DBCS be customized? I mean, are there different kinds of DBCS offerings to fulfill the various needs of our customers? The maximum number of OCPUs, RAM, and storage for your database depends on the shape you choose. There are two types of DB systems on virtual machines. Single node or one-node virtual machine DB system consists of one virtual machine. 00;04;40;02 - 00;05;13;27 Two-node virtual machine DB systems consist of two virtual machines of separate servers. Virtual machine DB systems use Oracle Cloud Infrastructure block storage. Bare metal systems used NVMe local storage and are therefore not scalable. Storage scaling is available for all VM shapes. Online OCPU scaling is available for bare metal systems or for two-node RAC VMs. Alex, help us understand what Database Cloud Service on bare metal is. 00;05;13;29 - 00;05;43;07 How does it differ from other Oracle Database Service offerings? Database Cloud Service on bare metal is a database service offering that enables customers to deploy and manage full-featured Oracle databases on bare metal servers. Bare metal offers proven and predictable performance with local NVMe storage on dedicated servers that provide high IOPS with extremely low latency. Bare metal DB systems consist of a single bare metal server running Oracle Linux with locally attached NVMe storage. 00;05;43;07 - 00;06;11;25 If the node fails, you can simply launch another system and restore the databases from current backups. Bare metal DB system provide dedicated resources that are ideal for databases that are performance intensive. And how do you start a bare metal instance? When you launch a bare metal DB system, you select the single Oracle Database edition that applies to all the databases on that DB system. 00;06;11;28 - 00;06;49;08 The selected edition cannot be changed. Each DB system can have multiple database homes, which can be different versions. Each database home can have multiple databases, which are, of course, the same version as the database home. Are you attending Oracle CloudWorld 2023? Learn from experts, network with peers, and find out about the latest innovations when Oracle CloudWorld returns to Las Vegas from September 18 through 21. CloudWorld is the best place to learn about Oracle solutions from the people who build and use them. 00;06;49;12 - 00;07;17;22 In addition to your attendance at CloudWorld, your ticket gives you access to Oracle MyLearn and all of the cloud learning subscription content as well as three free certification exam credits. This is valid from the week you register through 60 days after the conference. So what are you waiting for? Register today. Learn more about Oracle CloudWorld at www.oracle.com/cloudworld. 00;07;17;24 - 00;07;46;08 Welcome back. Alex, can you explain how Automatic Storage Management interfaces with disks in OCI? ASM directly interfaces with the disks. When you provision a bare metal system, you will indicate the data storage percentage assigned to data storage, which is user data and database files. Your choice is 40% or 80%. The remaining percentage is assigned to RECO storage consisting of database redo logs, archive logs, and recovery manager backups. 00;07;46;08 - 00;08;20;14 Storage is continuously monitored for any faults. Any disk that fails will be taken offline. Whenever the shapes list a maximum amount of usable space and data in RECO, these reservations for rebalancing are already taken into account. The root user has complete control over the storage subsystem so customization and tuning are possible. But the service already optimally configures these by default according to best practices. 00;08;20;18 - 00;08;58;20 So what are the key benefits of running databases on virtual machines? Database Service on VMs is a Database Service offering that enables customers to build, scale, and manage full-featured Oracle databases on virtual machines. The key benefits of running databases on VMs are cost-effectiveness, ease of getting started, durable and scalable storage, and the ability to run real application clusters, RAC, to improve availability. Database Cloud Service on VMs is built on the same high performance, highly available cloud infrastructure used by all Oracle Cloud Infrastructure services. 00;08;58;22 - 00;09;23;21 RAC databases will run on a single availability domain (AD) while ensuring each node is on a separate physical RAC, ensuring high availability. When you launch a virtual machine DB system, you select the Oracle Database edition and version that applies to the database on that DB system. The selected edition cannot be changed. Depending on your selected Oracle database edition and version, your DB system can support multiple pluggable databases, PDBs. 00;09;23;28 - 00;09;59;17 Are there various kinds of compute shapes available with DBCS? Virtual machine database systems offer compute shapes with 1 to 24 cores to support customers with small to large database processing requirements. A virtual machine DB system database uses Oracle Cloud Infrastructure block storage instead of local storage. You specify a storage size when you launch the DB system, and you can scale up the storage as needed at any time. 00;09;59;17 - 00;10;27;26 On-demand up and down scaling of database OCPUs use without interrupting database operations on two-node Oracle Real Application Cluster deployments allows customers to meet application needs while minimizing costs. To change to the number of CPU cores on an existing virtual machine DB system, you will change the shape of that DB system. Can you tell us about the node virtual machine DB systems in OCI? 00;10;27;28 - 00;11;01;22 For one-node virtual machine DB systems, Oracle Cloud Infrastructure provides a fast provisioning option that allows you to create a DB system using Logical Volume Manager, LVM, as your storage management software. Fast provisioning for an Oracle Database with Logical Volume Manager increases developer productivity. Can we also choose to use Automatic Storage with DBCS? You have a choice to select ASM storage management. You will select Oracle Grid Infrastructure when you provision your DB system to use Oracle Automatic Storage Management. 00;11;01;25 - 00;11;32;03 This is required for RAC deployments. Virtual machine DB system deployments with ASM support 11.2 database versions and above, whereas virtual machine DB system deployments with LVM support 12.2 database versions and above. When you provision your virtual machine DB system, you will identify the amount of available storage. This is the amount of block storage and gigabyte to allocate to the virtual machine DB system. 00;11;32;05 - 00;11;56;05 Available storage can be scaled up or down as needed after provisioning your DB system. You will also indicate total storage, the total block storage and gigabyte used by the virtual machine DB system. The amount of available storage you select determines this value. Oracle charges for the total storage used. What our customers really want to know is how their data is kept secure? 00;11;56;11 - 00;12;26;29 Lay it out for us. Alex. Identity Management, network controls, and encryption are all built into Database Cloud Service virtual machine and bare metal DB system to provide end-to-end security. Oracle Data Safe is an integrated security service available at no additional cost. With it, you could do a few things. Identify configuration drift through overall security assessments. This helps you identify gaps and then fix the issues. Flag risks users or behavior, and see if they're all well controlled. 00;12;27;02 - 00;12;54;14 Audit user activity. Track risky actions. Raise alerts and streamline compliance checks. Discover sensitive data. Know where it is and how much you have. Mask sensitive data. Three out of four DB instances are copies for dev test. This lets you remove that risk. To help meet security compliance standards, you can optionally enable FIPS, STIG, and SELinux options. 00;12;54;20 - 00;13;15;04 Thank you, Alex, for guiding us through all of this. To learn more about Oracle Database Cloud Service, please visit mylearn.oracle.com and take a look at our free Oracle Cloud Data Management Foundations Workshop. You'll also find quizzes that you can take to test your understanding of these concepts. That brings us to the end of this episode. 00;13;15;06 - 00;13;39;11 We're very excited about our episode next week in which we'll be talking with Rohit Rahi, Vice President of OCI Global Delivery, and Bill Lawson, Senior Director of Cloud Applications Product Management for Oracle University. We'll be talking about the free Oracle Cloud Infrastructure and Cloud Apps training and certifications that are available for a limited time. So you really won't want to miss that episode! 00;13;39;13 - 00;16;23;28 Until next time, this is Lois Houston and Nikita Abraham signing off. That's all for this episode of the Oracle University Podcast. If you enjoyed listening, please click Subscribe to get all the latest episodes. We'd also love it if you would take a moment to rate and review us on your podcast app. See you again on the next episode of the Oracle University Podcast.
Hear Lois Houston and Nikita Abraham, along with Alex Bouchereau, talk about Exadata Cloud Service, and more specifically, Exadata Cloud Service X8M, which is the latest release of Oracle's premier Database Cloud Service. They also take a look at how advanced cloud automation, dynamic resource scaling, and flexible subscription pricing enable customers to run database workloads faster and with lower costs. Oracle MyLearn: https://mylearn.oracle.com/ Oracle University Learning Community: https://education.oracle.com/ou-community LinkedIn: https://www.linkedin.com/showcase/oracle-university/ Twitter: https://twitter.com/Oracle_Edu Special thanks to Arijit Ghosh, David Wright, Ranbir Singh, and the OU Studio Team for helping us create this episode.
In today's digital economy, data is a form of capital. Given the mission-critical role that it has, having a robust data management strategy is now more crucial than ever. Join Lois Houston and Nikita Abraham, along with Kay Malcolm, as they talk about the various Oracle Database offerings and discuss how to actually use them to efficiently manage data across a diverse but unified data tier. Oracle MyLearn: https://mylearn.oracle.com/ Oracle University Learning Community: https://education.oracle.com/ou-community LinkedIn: https://www.linkedin.com/showcase/oracle-university/ Twitter: https://twitter.com/Oracle_Edu Special thanks to Arijit Ghosh, David Wright, Ranbir Singh, and the OU Studio Team for helping us create this episode.
Somehow, Rogue Podron has returned. And we're in our Twincest Era, as we dive into the oldest Star Wars book, Splinter of the Mind's Eye. Join us for a Circuspussian adventure, but BYOL (bring your own lubricants). This week's discussion: Splinter of the Mind's Eye, chapters 1-2 This week's glistener question: Which Rogue Podron host will be retiring after this season and why? Contact Us: Tweet us @roguepodron or e-mail us at roguepodron@gmail.com. Website: www.roguepodron.com Support us on patreon: www.pateron.com/roguepodron Hosted by Meg, Danni, Saf, Heath, and Ash.
Somehow, Rogue Podron has returned. And we're in our Twincest Era, as we dive into the oldest Star Wars book, Splinter of the Mind's Eye. Join us for a Circuspussian adventure, but BYOL (bring your own lubricants). This week's discussion: Splinter of the Mind's Eye, chapters 1-2 This week's glistener question: Which Rogue Podron host will be retiring after this season and why? Contact Us: Tweet us @roguepodron or e-mail us at roguepodron@gmail.com. Website: www.roguepodron.com Support us on patreon: www.pateron.com/roguepodron Hosted by Meg, Danni, Saf, Heath, and Ash.
The Break Room (WEDNESDAY 7/20/22) 6am Hour Includes: 1) Today we celebrate not one but TWO great days in history. The moon landing AND the birth of The Break Room's own Tommy Mule. 2) If you want a ticket to get into this exclusive event, you might not have to pay as much as you think! 3) Was your family a "BYOL" kind of family?
When your family took a day trip as a kid, were your parents the kind of people who packed their own lunch? Or did you head straight to the steak house like one member of the Break Room?
Todays paper: data2vec (https://arxiv.org/abs/2202.03555)Summary of the paperA multimodal SSL algorithm that predicts latent representation of different types of input.Highlights of discussionWhat are the motivations of SSL and multimodalHow does the student teacher learning work?What are similarities and differences between ViT, BYOL, and Reinforcement Learning algorithms.
TW: Update to the last story at 44:37 involves disordered eating. An asshole doesn't understand restraunts that serve dishes without "Mc" in the name. Reddit takes another L when they accuse a woman of stealing child support payments by *checks notes* saving them in an account for her son. OP plays with fire by bringing a whole lasagna to a work function. Bad parenting results in bad punishment for a teenager who needs some serious help. Subreddit shoutout: /r/AccidentalRennaissance Twitter: @rYouSeriousPod Email: rYouSeriousPod@gmail.com Intro/Outro Music is "Place on Fire" by Creo: freemusicarchive.org/music/Creo
ZENKEI AI ポッドキャスト、シーズン１１は２０２０年１１月２５日に開催した ZOOMライブの模様です。(YouTube) この日のテーマは「実践」で、発表は市來と古川さんです。 エピソード５は市來の「最近の話題から」の後半、BYOL の紹介です。 arxiv: 2006.07733 "Bootstrap your own latent: A new approach to self-supervised Learning" 当日の発表資料 （シーズン１１はこれで終了です。）
ZENKEI AI ポッドキャスト、シーズン１１は２０２０年１１月２５日に開催した ZOOMライブの模様です。 この日のテーマは「実践」で、発表は市來と古川さんです。 エピソード６は市來の「最近の話題から」の後半、BYOL の紹介です。
This episode is sponsored by BI4Dynamics. Microsoft offers its Dynamics ERP customers a variety of ways to get started with analyzing their business data, but the BI and analytics landscape continues to evolve as data growth accelerates and industry demands change. Our guest on this episode, Dr. Vijay Jog, the founder of CRGroup and president of Global Business Applications for CRGroup's parent company, Quisitive, joins us to discuss the BI and reporting themes influencing Dynamics space today. Expectations are changing for many roles, Vijay believes. Accounting teams must provide better insight that leads to a proactive outlook. IT departments must gaining new skills in areas like data lakes, analytics, storage, and security. And teams continue to struggle with the perennial problem of data islands, Vijay says. BI and analytics options vary by Dynamics product, and Vijay shares his views on some of the most interesting new and upcoming capabilities, including the transition from BYOD to BYOL for Dynamics 365 Finance & Operations and advances with Power BI. Show Notes: 2:15 - What is unique about today's data challenges? 4:30 - What do Dynamics customers get out of the box for BI and reporting? 7:00 - BYOL and the other important competencies of BI 10:00 - Building a great BI team around business systems like a Dynamics ERP 14:00 - Metrics that customers are analyzing more carefully due to the pandemic 16:00 - What makes an organization a top performer on BI and analytics practices 18:00 - Microsoft technology to watch in the analytics and data management space 21:30 - Optimism on the BYOL model for Dynamics 365 F&O You can start a free 30 day trial of BI4Dynamics, just visit bi4dyamics.com/trial to learn more.
We're going to steal the runtime of the Declaration of Independence! Wait...thats not quite right. Ah well, come along and join Sophia and special guest Zach as they tackle the iconic Cage-flick National Treasure. Ye olde 3D glasses not included, BYOL (bring your own lemons). Contact the Podmoviestruckpod@gmail.comwww.moviestruck.transistor.fmWhere to find Sophiawww.sophiakricci.comtwitter: @sophie_kay_Theme by Prod. DomSoundcloud
#selfsupervisedlearning #yannlecun #facebookai Deep Learning systems can achieve remarkable, even super-human performance through supervised learning on large, labeled datasets. However, there are two problems: First, collecting ever more labeled data is expensive in both time and money. Second, these deep neural networks will be high performers on their task, but cannot easily generalize to other, related tasks, or they need large amounts of data to do so. In this blog post, Yann LeCun and Ishan Misra of Facebook AI Research (FAIR) describe the current state of Self-Supervised Learning (SSL) and argue that it is the next step in the development of AI that uses fewer labels and can transfer knowledge faster than current systems. They suggest as a promising direction to build non-contrastive latent-variable predictive models, like VAEs, but ones that also provide high-quality latent representations for downstream tasks. OUTLINE: 0:00 - Intro & Overview 1:15 - Supervised Learning, Self-Supervised Learning, and Common Sense 7:35 - Predicting Hidden Parts from Observed Parts 17:50 - Self-Supervised Learning for Language vs Vision 26:50 - Energy-Based Models 30:15 - Joint-Embedding Models 35:45 - Contrastive Methods 43:45 - Latent-Variable Predictive Models and GANs 55:00 - Summary & Conclusion Paper (Blog Post): https://ai.facebook.com/blog/self-sup... My Video on BYOL: https://www.youtube.com/watch?v=YPfUi... ERRATA: - The difference between loss and energy: Energy is for inference, loss is for training. - The R(z) term is a regularizer that restricts the capacity of the latent variable. I think I said both of those things, but never together. - The way I explain why BERT is contrastive is wrong. I haven't figured out why just yet, though :) Video approved by Antonio. Abstract: We believe that self-supervised learning (SSL) is one of the most promising ways to build such background knowledge and approximate a form of common sense in AI systems. Authors: Yann LeCun, Ishan Misra Links: TabNine Code Completion (Referral): http://bit.ly/tabnine-yannick YouTube: https://www.youtube.com/c/yannickilcher Twitter: https://twitter.com/ykilcher Discord: https://discord.gg/4H8xxDF BitChute: https://www.bitchute.com/channel/yann... Minds: https://www.minds.com/ykilcher Parler: https://parler.com/profile/YannicKilcher LinkedIn: https://www.linkedin.com/in/yannic-ki... BiliBili: https://space.bilibili.com/1824646584 If you want to support me, the best thing to do is to share out the content :) If you want to support me financially (completely optional and voluntary, but a lot of people have asked for this): SubscribeStar: https://www.subscribestar.com/yannick... Patreon: https://www.patreon.com/yannickilcher Bitcoin (BTC): bc1q49lsw3q325tr58ygf8sudx2dqfguclvngvy2cq Ethereum (ETH): 0x7ad3513E3B8f66799f507Aa7874b1B0eBC7F85e2 Litecoin (LTC): LQW2TRyKYetVC8WjFkhpPhtpbDM4Vw7r9m Monero (XMR): 4ACL8AGrEo5hAir8A9CeVrW8pEauWvnp1WnSDZxW7tziCDLhZAGsgzhRQABDnFy8yuM9fWJDviJPHKRjV4FWt19CJZN9D4n
#dino #facebook #selfsupervised Self-Supervised Learning is the final frontier in Representation Learning: Getting useful features without any labels. Facebook AI's new system, DINO, combines advances in Self-Supervised Learning for Computer Vision with the new Vision Transformer (ViT) architecture and achieves impressive results without any labels. Attention maps can be directly interpreted as segmentation maps, and the obtained representations can be used for image retrieval and zero-shot k-nearest neighbor classifiers (KNNs). OUTLINE: 0:00 - Intro & Overview 6:20 - Vision Transformers 9:20 - Self-Supervised Learning for Images 13:30 - Self-Distillation 15:20 - Building the teacher from the student by moving average 16:45 - DINO Pseudocode 23:10 - Why Cross-Entropy Loss? 28:20 - Experimental Results 33:40 - My Hypothesis why this works 38:45 - Conclusion & Comments Paper: https://arxiv.org/abs/2104.14294 Blog: https://ai.facebook.com/blog/dino-paws-computer-vision-with-self-supervised-transformers-and-10x-more-efficient-training Code: https://github.com/facebookresearch/dino My Video on ViT: https://youtu.be/TrdevFK_am4 My Video on BYOL: https://youtu.be/YPfUiOMYOEE Abstract: In this paper, we question if self-supervised learning provides new properties to Vision Transformer (ViT) that stand out compared to convolutional networks (convnets). Beyond the fact that adapting self-supervised methods to this architecture works particularly well, we make the following observations: first, self-supervised ViT features contain explicit information about the semantic segmentation of an image, which does not emerge as clearly with supervised ViTs, nor with convnets. Second, these features are also excellent k-NN classifiers, reaching 78.3% top-1 on ImageNet with a small ViT. Our study also underlines the importance of momentum encoder, multi-crop training, and the use of small patches with ViTs. We implement our findings into a simple self-supervised method, called DINO, which we interpret as a form of self-distillation with no labels. We show the synergy between DINO and ViTs by achieving 80.1% top-1 on ImageNet in linear evaluation with ViT-Base. Authors: Mathilde Caron, Hugo Touvron, Ishan Misra, Hervé Jégou, Julien Mairal, Piotr Bojanowski, Armand Joulin Links: TabNine Code Completion (Referral): http://bit.ly/tabnine-yannick YouTube: https://www.youtube.com/c/yannickilcher Twitter: https://twitter.com/ykilcher Discord: https://discord.gg/4H8xxDF BitChute: https://www.bitchute.com/channel/yannic-kilcher Minds: https://www.minds.com/ykilcher Parler: https://parler.com/profile/YannicKilcher LinkedIn: https://www.linkedin.com/in/yannic-kilcher-488534136/ BiliBili: https://space.bilibili.com/1824646584 If you want to support me, the best thing to do is to share out the content :) If you want to support me financially (completely optional and voluntary, but a lot of people have asked for this): SubscribeStar: https://www.subscribestar.com/yannickilcher Patreon: https://www.patreon.com/yannickilcher Bitcoin (BTC): bc1q49lsw3q325tr58ygf8sudx2dqfguclvngvy2cq Ethereum (ETH): 0x7ad3513E3B8f66799f507Aa7874b1B0eBC7F85e2 Litecoin (LTC): LQW2TRyKYetVC8WjFkhpPhtpbDM4Vw7r9m Monero (XMR): 4ACL8AGrEo5hAir8A9CeVrW8pEauWvnp1WnSDZxW7tziCDLhZAGsgzhRQABDnFy8yuM9fWJDviJPHKRjV4FWt19CJZN9D4n
For many people who have been struggling with eczema for years, using topical steroids on a regular basis has become a part of life. What you may not know is that trying to stop steroids after years of use can lead to Topical Steroid Withdrawal (TSW) which as of publishing is not an official diagnosis. My guest today is Hahn Byol Chang, whose goal is to spread awareness about topical steroid withdrawal (TSW) and how to prevent others from suffering in the future. He is 14 months TSW and 8 months NMT (No Moisture Therapy). Join us as we talk his personal journey with NMT and TSW (Topical Steroid Withdrawal). Have you heard of No Moisture Therapy before? Tell me about it in the comments! In this episode: Hahn's skin journey until he ended up with TSW How did he feel when he realized he had TSW? What is No Moisture Therapy (NMT)? How does Hahn stay positive? Quotes “I was tired of spending hours a day showering, moisturizing, applying all these steroids.” [1:31] “To just stop all moisturization in one day, it was a lot on my body. I got super, super dry. That also made it hard for me to sleep.” [11:38] Links Find Hahn Byol online Healthy Skin Show ep. 180: How Hormones Impact Your Immune System + Skin Health w/ Heather Zwickey, PhD Healthy Skin Show ep. 144: How Chinese Medicine Can Help Topical Steroid Withdrawal w/ Dr. Olivia Hsu Friedman, DACM Comprehensive Guide to No Moisture Therapy (NMT)
Josh Albrecht is the co-founder and CTO of Generally Intelligent, an independent research lab investigating the fundamentals of learning across humans and machines. Previously, he was the lead data architect at Addepar, CTO of CloudFab, and CTO of Sourceress, which Generally Intelligent is a pivot from. Learn more about Josh: http://joshalbrecht.com/ (http://joshalbrecht.com/) http://generallyintelligent.ai/ (http://generallyintelligent.ai/) Every Thursday I send out the most useful things I've learned, curated specifically for the busy machine learning engineer. Sign up here: https://www.cyou.ai/newsletter (https://www.cyou.ai/newsletter) Follow Charlie on Twitter: https://twitter.com/CharlieYouAI (https://twitter.com/CharlieYouAI) Subscribe to ML Engineered: https://mlengineered.com/listen (https://mlengineered.com/listen) Comments? Questions? Submit them here: http://bit.ly/mle-survey (http://bit.ly/mle-survey) Take the Giving What We Can Pledge: https://www.givingwhatwecan.org/ (https://www.givingwhatwecan.org/) Timestamps: 02:15 Introducing Josh Albrecht 03:30 How Josh got started in computer science 06:35 Josh's first two startup attempts 09:15 The tech behind Sourceress, an AI recruiting platform 16:10 Pivoting from Sourceress to Generally Intelligent, an AI research lab 23:50 How Josh defines "general intelligence" 28:35 Why Josh thinks self-supervised learning is the current most promising research area 36:15 Generally Intelligent's immediate research roadmap: BYOL, simulated environments 59:20 How Josh thinks about creating an optimal research environment 01:11:35 The "why" behind starting an independent research lab 01:13:30 AI alignment 01:17:00 Rapid fire questions Links: https://arxiv.org/abs/2006.07733 (Bootstrap your own latent: A new approach to self-supervised Learning) https://generallyintelligent.ai/understanding-self-supervised-contrastive-learning.html (Understanding self-supervised and contrastive learning with "Bootstrap Your Own Latent" (BYOL)) https://arxiv.org/abs/2010.10241 (BYOL works even without batch statistics) https://open.spotify.com/show/1hikWa5LWDQJwXtz5LoeVn (Generally Intelligent Podcast) https://arxiv.org/abs/2102.03896 (Consequences of Misaligned AI) https://www.goodreads.com/book/show/34466963-why-we-sleep (Why We Sleep) https://www.goodreads.com/book/show/26312997-peak (Peak)
In this episode of Loving Everyone Always we don't leave own without it: BYOL!!!! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/donald-mayes/support
In this episode, we share the 2nd part of our conversation with Boon Young, Jenny, and kimura, three heavyweights of the global Korean adoptee community, who have committed decades of their lives to advocating for adoptee rights and social change in Korea. We talk about coming 'out of the fog,' why they first became involved in adoptee activism, what activism means and looks like, and what they've learned over their many years of experience. Listen to our previous episode for our discussion of Adoption Truths Day and the first annual conference, which took place on September 9th. The online conference will soon be made available to watch on YouTube. We will post a link on our Instagram and Facebook (@adoptedfeelspodcast) once it is up!
As international adoptees, everyone knows someone whose adoption records were falsified, manipulated, switched, or never existed in the first place. In fact, accurate, complete records are practically the exception to the rule. We also know the impact of inaccurate, patchy information on an adoptee’s identity. Most people take their birthdate, age, place of birth, and parents’ names for granted, but some adoptees fight for this information for our whole lives. This year marks the first annual Adoption Truths Day, which seeks to raise awareness and advocate for Korean adoptee rights. The online conference, which will be held tomorrow, features speakers from around the world, who will discuss the unethical practices of the Korean adoption system, including the ways in which children are relinquished and adopted, how their records are created and stored by agencies, and subsequently, the accessibility of accurate information. This episode features the first half of our conversation with three amazing adoptees: Boon Young Han, Jenny Na, and Kimura Byol. Each of them is a leader and pioneer of the Korean adoptee community, who has tirelessly worked to raise awareness of adoption issues, advocate for and support fellow adoptees, and push for social change in Korea. Boon Young HAN is an assistant professor at Hankuk University of Foreign Studies. Her research interests include adoption, unwed mothers, family welfare and the welfare state. She was adopted from Korea to Denmark, and returned to Korea in the early 2000s. She has been actively involved with the adoptee community over the past 2 decades. Jenny Na is one of the six founding members of Adoptee Solidarity Korea. ASK was a grassroots organization that sought to raise awareness to the root causes of adoption, effect change in Korean adoption policy, strengthen the adoptee community, and create a space for critical dialogue. kimura byol-nathalie lemoine is a conceptual multimedia feminist artist who works on identities and expresses it with calligraphy, paintings, digital images, poems, videos and collaborations. kimura*lemoine’s work has been exhibited, screened, published and supported nationally and internationally. As curator, ze has developed projects that give voice and visibility to minorities. As an adoptee activist archivist, ze is working on A.C.A (adoptees cultural archives) to document the history of adoptee’s culture through media and arts.
Welcome back! This week the clone crew dip their toes into themed spousal torture, paired with a few conspiracy theories. The idea that all three of us are being constantly monitored by wolves in suburban clothing...well, that doesn't sit well with everyone present. Thanks for listening!
Tune in for Episode 3 of our Lunch Money livestream series, as host Nick Samios and guests glean tips and insights on how businesses in Australia can meet the challenges of COVID-19. Jamie Holroyd (Managing Director, Stratosfear), Brendan Wyhoon (Managing Partner, William James), and Sule Arnautovic (Partner, Jirsch Sutherland) take a look at the current state of Australian commerce from their different professional perspectives. BYOL (bring your own lunch!).
Episode 12/15/19 including Juice Wrld, The kardashians, and why men don't use lube?
Sup, friend, from the flesh of the apple, and we here at the Five Star Apple Fest shall permit you entry. Drink of the apple's blood, and you shall join us as heralds of a grand new apple future, where societies the world round will kneel in reverence of the majestic apple and its awesome power. Tarry not! Suck from the teat of the apple juice blaster cannon and enter a red, delicious new world! Other stuff going on in this one: the Josh Harrison World Tour: Josh Harrison: Josh of All Trades, hot drinks at seven, and a genuine request for real advice. You'll be glad you came.Pairings: an apt nagmoji; "cash withdrawals;" BYOL(augh Track)
Andy and Linda discuss taking phone calls from the shower, combination Chinese restaurants/dance clubs, the logistics of ventless dryers, splitting expenses amongst friends, being subtly toxic, BYOL (bring your own linens), and ringworm. Recorded on June 24th, 2019. This episode brought to you by Daniel Agee. Thanks, Daniel! If you'd like to sponsor an episode of Earth to Linda, send $4 to 'andymangold' through Venmo or Square Cash and we'll do an episode in your honor. It's that easy.
After attending Oracle OpenWorld sessions focused on Universal Credits and Bring Your Own License (BYOL), Oracle Practice Leader, Jeff Lazarto, shares what customers should know about these pricing options. Those considering these options should proceed with caution and take steps to ensure they are making the best choice for their organization before making a commitment.
Light is a source of life and joy in our lives. In this episode, we talk about the scientific nature of light and how that applies figuratively to us in order to balance our lives and find joy! We also shared two great stories of others helping lift others and even those who were about to take their own lives. This is a broad yet very valuable topic! See how you can manage and increase your light and your ability to generate light and positive energy so you can share that with the world!
This is episode two from the last program on CRM Radio entitled: How to Fix the Broken Customer Experience. In this episode Augie MacCurrach, CEO of Customer Portfolios discusses how and why a company should look at their P&L differently, through a different lens. He talks about: ----more---- The advantage of a single view of the customer How adding a new view of the P&L is easy and profitable Why this new process and the marketing programs that are a result makes the user tremendously more competitive About Our Guest Augie MacCurrach Augie MacCurrach is CEO and founder of Boston-based Customer Portfolios. Under his leadership since 2001, Customer Portfolios provides its clients with actionable customer insight, strategy, analytics, and omnichannel marketing to move the needle on customer value and incremental revenue. About Customer Portfolios At Customer Portfolios (CP), it is our mission to increase the value of your customer asset in measurable ways. With our advisory services, we guide our clients through the process of putting customers at the center of their business. By using advanced analytics, we identify actionable insights about specific behaviors and revenue opportunities across the buying lifecycle. Leveraging these insights, we execute targeted and measurable Lifecycle Marketing campaigns using our proprietary database and marketing technology. The result is an increase in lifetime value across your portfolio of customers. For over 15 years, CP has partnered with multichannel retailers to grow their customer equity and business with our products and services. Visit www.customerportfolios.com, read our blog and follow us on Twitter and LinkedIn. Sponsor for this show: Goldmine CRM Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with Windows server-based applications but looking to off-load their on-premises server equipment.
It's all about the Power of Lifecycle Marketing With all of the technology, some say in spite of the technology, many believe the customer experience is broken. Is it due to too much technology and no leadership? In this interview Augie MacCurrach gives us hope that lifecycle marketing can solve the issue and bring a predictable bottom line ROI if the CMO is smart enough, clever enough and has the CEO’s backing. This is episode one. ----more---- About Our Guest Augie MacCurrachAugie MacCurrach is CEO and founder of Boston-based Customer Portfolios. Under his leadership since 2001, Customer Portfolios provides its clients with actionable customer insight, strategy, analytics, and omnichannel marketing to move the needle on customer value and incremental revenue.Prior to founding Customer Portfolios, Augie was involved in first wave CRM strategy solutions and technology implementations for Fortune 500 and Dotcom venture backed companies while working with a CRM Consultancy DiaLogos from 1995 to 2001. MacCurrach holds a BA in math and economics from Hobart College.About Customer PortfoliosAt Customer Portfolios (CP), it is our mission to increase the value of your customer asset in measurable ways. With our advisory services, we guide our clients through the process of putting customers at the center of their business. By using advanced analytics, we identify actionable insights about specific behaviors and revenue opportunities across the buying lifecycle. Leveraging these insights, we execute targeted and measurable Lifecycle Marketing campaigns using our proprietary database and marketing technology. The result is an increase in lifetime value across your portfolio of customers.For over 15 years, CP has partnered with multichannel retailers to grow their customer equity and business with our products and services. Visit www.customerportfolios.com, read our blog and follow us on Twitter and LinkedIn. Sponsor for this show: Goldmine CRM Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with Windows server-based applications but looking to off-load their on-premises server equipment.
Rapid insights from Trish Bertuzzi's interview on how long it takes to turn bring sales back. A new sales manager comes in with promises to turn the situation around, even though he or she doesn’t know what caused. So how much time will it take to turn ----more----things around and make the company healthy again? To answer this we have Trish Bertuzzi of the Bridge Group. Bertuzzi talks about:- ----more--- The disease called Founderitis! Why replacing the sales manager isn’t always the answer! What is the real problem if sales are down? Are you selling aspirins and vitamins? Is here confusion between sales methodolgy and sales process? Why crafting a vision for a buyer is important Why the buyer can dictate the journey About TRISH BERTUZZI, President & Chief Strategist Over the last two decades, Trish has promoted inside sales as a community, profession, and engine for revenue growth. In the process, The Bridge Group has worked with over 200 B2B technology clients to build, expand, and optimize their inside sales efforts.Through a combination of hard work and timing, Trish and her team's research and ideas have been featured on Inc.com, in Forbes, by associations like SLMA and AA-ISP, and across more than 68 sites in the sales and marketing world. Bridge Group We specialize in building, expanding and optimizing inside sales strategies for smart technology companies. We help Sales & Marketing leaders make the big decisions: on implementation strategy, productivity & performance, process, technology and tools. Since 1998, we've worked with 300+ B2B clients, helping them increase productivity, drive higher conversion from leads to revenue and maximize Inside Sales success. https://www.bridgegroupinc.com/who-we-are Sponsor for this show: Goldmine CRM Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with Windows server-based applications but looking to off-load their on-premises server equipment.
How Much Time Does A New Sales Manager Have to Turn Around Inside Sales? ----more---- Situation: The company decided the sales slump was lasting too long, and they hired a new sales manager. Out of all the things that can wrong in sales, the changeover of the sales manager is one of the most common tactics a company tries. The new manager comes in with promises to turn the situation around, even though he or she probably doesn’t understand what caused it in the first place. So how much time will it take to turn things around and make the company healthy again? To answer this we have Trish Bertuzzi of the Bridge Group. Bertuzzi talks about: The disease called Founderitis! Why replacing the sales manager isn’t always the answer! What is the real problem if sales are down? Are you selling aspirins and vitamins? About our Guest TRISH BERTUZZI, President & Chief Strategist Novelist Jonathan Franzen said, "One-half of a passion is obsession, the other half is love." With that in mind, ask anyone who's met Trish and they'll tell you - she is passionate about inside sales. Over the last two decades, Trish has promoted inside sales as a community, profession, and engine for revenue growth. In the process, The Bridge Group has worked with over 200 B2B technology clients to build, expand, and optimize their inside sales efforts. Through a combination of hard work and timing, Trish and her team's research and ideas have been featured on Inc.com, in Forbes, by associations like SLMA and AA-ISP, and across more than 68 sites in the sales and marketing world. About the Bridge Group We specialize in building, expanding and optimizing inside sales strategies for smart technology companies. We help Sales & Marketing leaders make the big decisions: on implementation strategy, productivity & performance, process, technology and tools. Since 1998, we've worked with 300+ B2B clients, helping them increase productivity, drive higher conversion from leads to revenue and maximize Inside Sales success. https://www.bridgegroupinc.com/who-we-are Sponsor for this show: Goldmine CRM Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with Windows server-based applications but looking to off-load their on-premises server equipment.
Listen on iTunes while surfing! When to decide that Sales Training is Needed to Overcome Sales Shortfalls After three months, sales are slipping and the sales manager is on the hot seat in the staff meeting. Everyone in the c-suite chimes in on what’s causing the slump. One of the things that always surfaces is, lets retrain the reps. It is as if they forgot: ----more---- How to sell How to close How to sell the products How to prospect, etc. How to manage their time How to do demos Soon everyone agrees (usually except the sales manager if the reps are retrained everything will go back to normal. Not really. It’s as if they have all bought into the belief that the salespeople have forgotten how to sell. To address this issue today of knowing when to retrain your sales reps, we interview Mike Schultz, president of the Rain Group an award winning sales training company. Schultz will surprise you with his answers which debunk the average board room trash talk about sales. About our Guest Mike Schultz is president of RAIN Group, Director of the RAIN Group Center for Sales Research, and best-selling author of Insight Selling Rainmaking Conversations. He’s been named a Top Sales Thought Leader globally by Top Sales Awards. Mike and the team at RAIN Group have worked with organizations such as Toyota, Bright Horizons, BNY Mellon, BDO, Hitachi, Lee Hecht Harrison, Lowe’s, Agilysys, and hundreds of others to unleash sales performance. Business Week, Forbes, Inc. Magazine, MSNBC and hundreds of others have featured Mike's original articles, research, and white papers, and frequently quote him as one of world's leading sales experts. About the Rain Group RAIN Group is a global sales training and performance improvement company that unleashes sales potential by delivering transformational experiences for clients. Named a Top 20 Sales Training Company globally by Selling Power, RAIN Group has helped hundreds of thousands of professionals, managers, and sales leaders significantly increase their sales results. Headquartered in Boston, RAIN Group has offices across the U.S. and internationally in Bogota, Geneva, Johannesburg, London, Mumbai, Sydney, and Toronto. Sponsor for this show: Goldmine CRM Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with Windows server-based applications but looking to off-load their on-premises server equipment.
Listen on iTunes while waiting for a pizza delivery! They work independently these marketing and sales departments but they shouldn’t. Their squabbling and fighting often resembles two 6-year-old kids in the back seat of a car pointing at each other and screaming. ---more---- Their work should cross operational lines, after all they are on the same team, but they don’t in many (most?) companies. And yet, to reach a company’s revenue target, they must work together. Our guest this week is Christopher Ryan, founder and CEO of Fusion Marketing Partners and he will tackle the importance of a defined, hand on the bible service agreement between the sales and marketing departments. There is a lot of talk about teamwork but in many organizations that’s all it is TALK. How to get started – hint in the executive suite What are the unstated expectations? Defining sales ready leads, number of inquiries, when they are delivered etc. KPI’s What is it that marketing owns? What is it that sales owns? How to avoid over-promising by marketing! Remember, compensation of salespeople drives behavior! Should marketing people be compensated for revenue? How to get the plan integrated into sales and marketing everyday functions About Christopher Ryan Chris Ryan has 25 years of marketing, technology, and senior management experience, and is a widely known expert in B2B marketing, lead-to-revenue modeling, sales strategy, and business startups. As both a services provider and in-house marketing executive, Chris has written four books on marketing and information technology, including the recently published Winning B2B Marketing. About Fusion Marketing Partners Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or underperforming marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally. The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit http://www.fusionmarketingpartners.com You may also like: Has Marketing Assumed Pipeline Ownership? Christopher Ryan Opines Why a Service Level Agreement Between Marketing and Sales is Mandatory How Many Leads are Enough? Sponsor for this show: Goldmine CRM Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with Windows server-based applications but looking to off-load their on-premises server equipment.
Listen while you walk the canary on iTunes ----more---- As part of our series of CRM product reviews we focus on Venntive which is a powerful suite of marketing, sales, social media management, and collaboration tools that provide businesses and individuals with everything they need to build their brands online. Venntive claims that no third-party plugins or applications are necessary and they say it is the most comprehensive business solution on the market. We interview Venntive founder and CEO Lydia Sugarman as we discuss why sales marketing and the C-Suite likes Venntive. The interview covers price, startup times and any other costs associated with getting the product started. Contact Product Features? Click Here Pricing? Click here Questions? Suggestions? Click here. Call during regular business hours (Monday-Friday, 10 am-6 pm ET) at 212.260.0065. Venntive, 665 47th Avenue, San Francisco, CA 94121. Sponsor for this show: Goldmine CRM Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with Windows server-based applications but looking to off-load their on-premises server equipment.
Listen while you tip toe through the tulips on iTunes Extracted as a one minute + tip from Laura Patterson's interveiw on CRM Radio, Patterson discusses the importance of digital analytics as a skill for every marketer. Why it's Important "I think that in today's environment, that is very data driven...the C suite is trying to make data derived insight based decisions; every marketer needs to have a solid base in analytics." Laura Patterson Tweet this More...----more---- Creative design must be made with data in mind It may be frightening for some creative types but they need a solid base in analytics Marketers must have some kind of prowess and proficiency around analytics Listen to the full intervew here: The Marketers New Skill Requirement: Digital Analytics Marketing Analytics isn’t so much new as it’s a subject that is increasing hard for marketers to ignore. Over the past few years marketing ROI has headlined so many marketing conferences that someone remarked to me, “Enough already, we get the point.” And yet just knowing the issue isn’t solving the problem of how to get marketers fully up to a skill level that satisfies a growing demand by the c-level managers. In this interview with marketing analytics pioneer, Laura Patterson we discuss how marketers must go about the business of measuring what they manage. The host is Jim Obermayer. About Laura Patterson As the president of VisionEdge Marketing, founded in 1999, Patterson is recognized as one of the pioneers and authorities in the Marketing Performance Management (MPM) discipline. Martechexec selected Laura as one of the top 50 women in marketing technology. Laura serves on the University of Texas McCombs School of Business Masters of Marketing Science Advisory Board. About VisionEdge Marketing Since 1999 VisionEdge Marketing (www.visionedgemarketing.com), a data-driven metrics- based strategic and product marketing company has specialized in improving marketing performance and helping organizations make better fact-based decisions when it comes to markets, products, customers and competitors. Our passion is to help companies of all sizes solve four critical business problems: More: Why CEO’s and CFO’s are still beggars when it comes to marketing ROI an SLMA Radio interview with Laura Patterson. Why Marketing Management Must Master Deep Digital Analytics Laura Patterson Salary: Digital Marketing Manager: Salary.com, PayScale and glassdoor White Paper Review: Marketo's Marketing Metrics Guide - Must Reading You can get big insights from Little Data - an interview with Laura Patterson on Rooted in Revenue Sponsor for this show: Goldmine CRM Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with Windows server-based applications but looking to off-load their on-premises server equipment.
Listen while you dance on itunes Let’s be honest with ourselves, Marketing Analytics isn’t so much new as it’s a subject that is increasing hard for marketers...----more----to ignore. Over the past few years marketing ROI has headlined so many marketing conferences that someone remarked to me, “Enough already, we get the point.” And yet just knowing the issue isn’t solving the problem of how to get marketers fully up to a skill level that satisfies a growing demand by the c-level managers. In this interview with marketing analytics pioneer, Laura Patterson we discuss how marketers must go about the business of measuring what they manage. The host is Jim Obermayer. About Laura Patterson Laura Patterson of VisonEdge Marketing takes a practical approach to proving and improving the value of Marketing. Patterson began her 25+ year career in sales and had the great fortune of working across functions spanning customer relationship management and Marketing with a capital “M”. As the president of VisionEdge Marketing, founded in 1999, she is recognized as one of the pioneers and authorities in the Marketing Performance Management (MPM) discipline. Martechexec selected Laura as one of the top 50 women in marketing technology. Laura serves on the University of Texas McCombs School of Business Masters of Marketing Science Advisory Board. About VisionEdge Marketing Since 1999 VisionEdge Marketing (www.visionedgemarketing.com), a data-driven metrics- based strategic and product marketing company has specialized in improving marketing performance and helping organizations make better fact-based decisions when it comes to markets, products, customers and competitors. Our passion is to help companies of all sizes solve four critical business problems: How to acquire and keep profitable customers How to successfully define and launch market-leading products and services How to create performance-driven marketing organizations How to accurately measure and improve marketing’s contribution to the business. You may also like: Why CEO’s and CFO’s are still beggars when it comes to marketing ROI an SLMA Radio interview with Laura Patterson. You can get big insights from Little Data - an interview with Laura Patterson on Rooted in Revenue Salary: Digital Marketing Manager: Salary.com, PayScale and glassdoor White Paper Review: Marketo's Marketing Metrics Guide - Must Reading Why Marketing Management Must Master Deep Digital Analytics Sponsor for this show: Goldmine CRM Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with Windows server-based applications but looking to off-load their on-premises server equipment.
Listen while you ride a unicycle on iTunes How to manage and simplify your separate business application tools so they don’t manage you!----more---- New business applications are bombarding businesses with promises of efficiency, but each has its own baggage of management and integration issues. The tools show promise and hundreds more are introduced each year, but somehow the tools have to be managed or each will individually suck the life out of your staff’s time. In this show with Bill Furlong, CEO of SquareStack, we discuss how business can manage a portfolio of business applications that can also be customized at the user’s discretion. The host is Jim Obermayer. About our Guest: Bill Furlong, CEO of SquareStack founded the company in 2014. He has since been at the forefront of b2b digital media and marketing. Outside of leading the SquareStack team, Bill continues to work with early stage and small business owners in a variety of roles. Recently Bill was on the founding team of Bizo which was acquired by LinkedIn in 2014. He also worked for ten years at Crain Communications where he was Publisher of B2B Magazine and held various sales management roles with the Ad Age Group. Sponsor for this show: Goldmine CRM Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with Windows server-based applications but looking to off-load their on-premises server equipment.
Listen while you climb a mountain on iTunes This is a 2 minute 45 second sales tip from John Asher's interview on CRM Radio about how emotions drive sales decision. Hear his program here: How Recent Neuroscientists’ Study Results Apply to Human Communications & Decision Making Neurscientists have proven that the mind works in methodical and predictable ways in making decisions. Because of this research marketers and salespeople world-wide are taking “neuromarketing” more seriously as they explore ways to create demand and close leads based on this decision making research. During this program CRM Radio host and author J----more----ohn Asher will discuss the latest research and how it can change the way salespeople sell and service the customer. Asher is an author, entrepreneur and the CEO of Asher Strategies. He has recently (November 2017) published his book: Close Deals Faster: The 15 Shortcuts of the Asher Sales Method . This is not a book just for salespeople, it is for both salespeople and sales manager. In 260 pages Asher doesn’t submit one idea and beat it to death over the first 100 pages, he submits a proven process for improving sales. Asher is an experienced international speaker on sales, sales management and marketing for Vistage, a world-wide network of CEOs. He is the #1 rated Vistage Speaker on sales and was awarded the Vistage Lifetime Speaker Achievement Award (2015) In 1998, he co-founded a sales advisory services practice, Asher Strategies that has grown into a global leader in sales strategies. These strategies include sales, sales management and marketing. His team has trained over 80,000 Executives, Salespeople and other customer facing managers in 22 developed countries over the past 19 years. Asher is a graduate of United States Naval Academy with degrees in mathematics and nuclear engineering. He served as the captain of two nuclear submarines. He has a MBA from George Washington University. He is the author of numerous sales training manuals and “Doing Business with the West”, published in China in 2012. Sponsor for this show: Goldmine CRM Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with Windows server-based applications but looking to off-load their on-premises server equipment.
Listen while you hop on one foot on iTunes The obstacle of any CRM deployment is acceptance and use by salespeople.----more---- If the salespeople dig in their heels and refuse to use the CRM System to its full capability the money, the training, forecasts and marketing reports of ROI are dead. Sales is less efficient, marketing is flying blind, the sales manager has reports that are meaningless. Because of these truths, we interviewed Brian Trautschold, Co-Founder and COO at Ambition, he discusses how to use incentives with salespeople to over-come a salesperson’s natural inclination to not cooperate. About our Guest Brian Trautschold is the Co-Founder and COO at Ambition, the acclaimed sales performance management platform built for data-driven and millennial-fueled sales teams. About Ambition In 2013 a group of veteran entrepreneurs, engineers, and designers founded a company with an ambition to help scaling and at-scale organizations reach their highest potential. In the time since they've worked with some of the best companies on the planet. They've received funding from some of the world's leading venture capitalists. They've been continually recognized for industry-leading innovation and client success. All while remaining focused on building simple, intelligent software that helps companies help their people. The Ambition platform addresses all of your data, all of your systems and all of your employees The Platform Ambition is an end-to-end solution for people, teams, and companies looking to scale productivity while avoiding the fatigue of piecing together apps. Sponsor for CRM Radio: Goldmine CRM Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with Windows server-based applications but looking to off-load their on-premises server equipment.
Listen while you eat a pizza on iTunes As part of a continuing series of interviews with executives on the 5 Most Important Things they have Learned in Business and Life, we spoke with author and consultant Ruth Stevens. ----more----Ruth discusses why culture is more important than money or title in a career choice, why being miserable in a job leads to poor work results, the difference between line jobs and staff jobs, three tips on self-employment, and why your personal life should never, never be sacrificed on the altar of a career (my take-away). Bio Ruth P. Stevens is the author of three books, B2B Data-Driven Marketing: Sources, Uses, Results, Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing: Plan, Promote, Profit. Her expertise in customer acquisition and retention derives from a decade and a half of hands-on marketing for both large enterprises and start-up companies. Just prior to beginning her consulting practice, she served as chief marketing officer at an Internet company in New York City. Before that, she had broad responsibilities for direct marketing at three corporate giants – IBM, Ziff-Davis and Time Warner. Ruth serves on the board of directors of Edmund Optics, a leading supplier and manufacturer of industrial optics and components, based in Barrington, NJ. Ruth is a frequent contributor to a variety of marketing publications. She teaches marketing to graduate students at Columbia Business School. Ruth serves on the board of the Direct Marketing Club of New York. She is past chair of the Business-to-Business Council of the Direct Marketing Association and holds a BA from Hamilton College and an MBA from Columbia University. Ruth’s consultancy;eMarketing Strategy is in New York. She was also named one of the most influential people in B2B Marketing by Cain’s B2B Magazine. Sponsor for CRM Radio: Goldmine CRM Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with Windows server-based applications but looking to off-load their on-premises server equipment.
Listen while you walk backwards on iTunes Regardless of the software used and the lead generation programs, the successes of competitive corporations are now based on their ability to manage and access accurate data. Without accurate data, a company is at a severe disadvantage in the B2B market place. Ou----more----r interview this week is with Mark Godley the President of LeadGenuis. Mark presents his ideas on how to avoid mistakes in creating an accurate database. The host is Jim Obermayer About Mark Godley With more than 25 years of B2B technology industry leadership, Godley most recently served as Chief Revenue Officer for HG Data. Prior to that, he was Vice President of Market Development for ConnectAndSell, Inc., a cloud-based sales productivity platform. At healthcare startup Aventura, he managed the alliance, partnership and sales channel efforts. He also holds Advisory roles at a number of leading companies in the salestech and martech space, including Omniquo, ZenIQ.io and The Big Willow. Godley holds a B.A. degree from Villanova University in Marketing. He also attended Executive Graduate programs at both the University of California, Berkeley, Haas School of Business and the University of Chicago, Booth School of Business. Godley has been an award-winning Guest Lecturer in the undergraduate business school at the University of Southern California. About LeadGenius LeadGenius, based in Berkeley, CA, is a marketing and sales solution that enables B2B companies to identify and connect with their ideal accounts. The LeadGenius solution is powered by best-in-class B2B data which is continually refined through a unique combination of machine learning technology and skilled human researchers. LeadGenius’ customers include industry-leading companies such as Google, Square, Signifyd and eBay. A Y-combinator company founded in 2011,LeadGenius is a fast-growing software and services company with the heart of a social enterprise and a mission to provide meaningful opportunities to underemployed individuals with digital skills anywhere in the world. Sponsor for CRM Radio: Goldmine CRM Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with Windows server-based applications but looking to off-load their on-premises server equipment.
CRM is all about the customers. But you need to get your company mission, statements and more to them so they have the accurate picture of what your company is about, what your leadership stands for and their credibility.----more---- Presenting YOUR message in an easy to access way is a start to ensure they learn about you from you. Susan Finch has some tips for an online press kit for your company - no matter the size, even for solos. Our next segment is with Lany Sullivan of Events by Lany. Lany's expertise is events. But before the event begins, you need to define WHY you are having the event, and your target audience. In events there are 5 different areas that will help you build a solid foundation for your event. Defining Your Purpose & Goals Identifying Your Target Audience Creating an Amazing Experience Budget Planning & Management Setting an Event Timeline Then we have our guest, Lori Richardson, CEO of Score More Sales, giving us her top revenue tip. Hint: It's free and right at your fingertips. Rooted in Revenue is a weekly podcast with hosts, Lany Sullivan and Susan Finch. You can subscribe to never miss an event: RootedinRevenue.com and go through past episodes for guides and free tips to get you started. Sponsor for CRM Radio: Goldmine CRM Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with Windows server-based applications but looking to off-load their on-premises server equipment.
Listen while you raid the refrigerator on iTunes Neuroscientists have proven that the mind works in methodical and predictable ways in making decisions. Because of this research ...----more---- marketers and salespeople world-wide are taking “neuromarketing” more seriously as they explore ways to create demand and close leads based on this decision making research. During this program CRM Radio host and author John Asher will discuss the latest research and how it can change the way salespeople sell and service the customer. John is an author, entrepreneur and the CEO of Asher Strategies. His company has trained over 35,000 salespeople world-wide and he has recently (November 2017) published his book: Close Deals Faster: The 15 Shortcuts of the Asher Sales Method . This is not a book just for salespeople, it is for both salespeople and sales manager. In 260 pages Asher doesn’t submit one idea and beat it to death over the first 100 pages, he submits a proven process for improving sales. Hardcover: $22.18 on Amazon260 Pages – Three Parts: Ten ChaptersAbout Guest Host John Asher Asher is an experienced international speaker on sales, sales management and marketing for Vistage, a world-wide network of CEOs. He is the #1 rated Vistage Speaker on sales and was awarded the Vistage Lifetime Speaker Achievement Award (2015) He co-founded an engineering firm in 1986. He and his team grew the company at a compounded growth rate of 42% per year for 14 straight years. During his tenure as CEO, the company acquired seven other engineering and software development companies. His team sold the company in 1997 after growing annual revenue to $165m. In 1998, he co-founded a sales advisory services practice, Asher Strategies that has grown into a global leader in sales strategies. These strategies include sales, sales management and marketing. His team has trained over 80,000 Executives, Salespeople and other customer facing managers in 22 developed countries over the past 19 years. Asher is a graduate of United States Naval Academy with degrees in mathematics and nuclear engineering. He served as the captain of two nuclear submarines. He has a MBA from George Washington University. He is the author of numerous sales training manuals and “Doing Business with the West”, published in China in 2012. Sponsor for this show: Goldmine CRM Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with Windows server-based applications but looking to off-load their on-premises server equipment.
Listen while you take the last cookie on iTunes This product review is an interview with GoldMine’s GM and Vice President Paul Petersen. ----more----With over 5,000 corporate users world-wide and 1,000,000 salespeople using GoldMine we asked for the interview to discuss the attributes of their latest version release, 2018 .1. The interview covers the new features, why salespeople like GoldMine, changes to keep up with tech stack demand, and pricing. www.Goldmine.com Sponsor for this show: Goldmine CRM Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with Windows server-based applications but looking to off-load their on-premises server equipment.
Listen while you're taking the last piece of cake on iTunes This interview is part of an on-going series on the most important things industry executives have learned in business and life. The series is here on CRM Radio and here on our sister program SLMA Radio. More from David Lewis on DemandGen Radio----more---- About David Lewis For more than 20 years, DemandGen International CEO David Lewis has been a pioneering innovator in digital marketing, and has overseen marketing for some of Silicon Valley’s leading technology firms. David and his team at DemandGen have been at the forefront of the transformation taking place in marketing by helping 100’s of the top sales and marketing teams around the world incorporate marketing technology to drive predictable and sustainable growth. David is an accomplished speaker, thought leader, host of DemandGen Radio, and author of the #1 book on lead management Manufacturing Demand. About DemandGen International There’s a beautiful spectrum of marketing cloud technology out there, from marketing automation systems, to integrated CRM platforms, to sophisticated predictive analytics solutions and thousands of other marketing technologies. It’s a spectrum that’s growing as deep as it is wide. So today’s real challenge is about applying these technologies to drive growth through integration, adoption, alignment, and execution. It’s about having an actionable vision with the right people, processes and experience to make it a reality. That’s the challenge that DemandGen answers every day for competitive companies around the globe.www.demandgen.com Sponsor for this show: Goldmine CRM Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with Windows server-based applications but looking to off-load their on-premises server equipment. This is the Tools And Technology report in The CRM Playbook For 2017.
Listen while you're trying to make the sales forecast look better on iTunes From the firm that has trained over 35,000 salespeople in 1,000 firms worldwide comes the consummate book, Close Deals Faster: The 15 Shortcuts of the Asher Sales Method . ----more----This is not a book just for salespeople, it is for both salespeople and sales manager. In 260 pages author John Asher doesn’t submit one idea and beat it to death over the first 100 pages, he submits a proven process for improving sales. Salespeople don’t need tricks, or closing tactics, scripts or presentation skills, they need a process. In this interview with the author we discuss how John Asher successfully developed the Asher Strategies method and why so many salespeople use it worldwide. The host, Jim Obermayer asks why the book has received such a strong welcome in only its first month, what’s different about the Asher Strategies and who salespeople and sales manager benefit. The book sold 10,000 copies on its first day offer on Amazon.com Hardcover: $22.18 on Amazon 260 Pages – Three Parts: Ten Chapters About John Asher Asher is an experienced international speaker on sales, sales management and marketing for Vistage, a world-wide network of CEOs. He is the #1 rated Vistage Speaker on sales and was awarded the Vistage Lifetime Speaker Achievement Award (2015) He co-founded an engineering firm in 1986. He and his team grew the company at a compounded growth rate of 42% per year for 14 straight years. During his tenure as CEO, the company acquired seven other engineering and software development companies. His team sold the company in 1997 after growing annual revenue to $165m. In 1998, he co-founded a sales advisory services practice, Asher Strategies that has grown into a global leader in sales strategies. These strategies include sales, sales management and marketing. His team has trained over 80,000 Executives, Salespeople and other customer facing managers in 22 developed countries over the past 19 years. Asher is a graduate of United States Naval Academy with degrees in mathematics and nuclear engineering. He served as the captain of two nuclear submarines. He has a MBA from George Washington University. He is the author of numerous sales training manuals and “Doing Business with the West”, published in China in 2012. About Asher Strategies With so many sales training firms available today, Why ASHER Strategies? Start with the thousands of sales people enjoying proven results. It is simple and unique. The ASHER Strategies Five Factors for Sales Success Formula is easy to understand and loaded with tools that help organizations execute this formula for each and every one of their salespeople. The Five Factors for Sales Success was developed from over 35 years of studying sales and over 300 different books written about sales. The ASHER training manuals are literally “Sales Cliff Notes” giving you the best concepts and ideas written about sales all in one manual. ASHER Strategies sales expertise comes from experience in selling within commercial, government and government contractor sales environments and brings the best practices of each to your organization. It works. After training over 50,000 sales people, in every situation when they have taught the sales skills to a sales person that has a natural aptitude for sales, an increase in sales has been the result. Companies who have had their salespeople trained by ASHER facilitators have experienced an average of: o 17% increase in sales from acquisition of new customers o 45% reduction in sales cycle time o 22% increase in sales of high-margin, add-on business to current customers You Can Relax...because we've done this before. Since 1997, ASHER Strategies has assessed the natural aptitude of over 50,000 sales people, trained over 35,000 sales people and improved the sales processes in over 1,000 companies. Sponsor for this show: Goldmine CRM Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with Windows server-based applications but looking to off-load their on-premises server equipment. This is the Tools And Technology report in The CRM Playbook For 2017.
Listen while you're sneaking french fries from take-out on the way home on iTunes As part of our ongoing series of interviews on what executives have learned in life we spoke with Paul Tashima, CEO of Nudge.ai about the 5 Most Important Things he has learned in business and life. Paul discussed:----more---- Why an early network is so important to keep executives on track Form a lesson Learned at Eloqua, why markets aren’t always fair Why building the right culture is more important that you think How pivoting and timing is something you can’t miss What it means to double down on the bright spots and not what’s wrong The host is Jim Obermayer About Paul Teshima Paul is the CEO and Co-founder of Nudge.ai, a modern sales platform that uses artificial intelligence to provide sales teams with actionable insights on their target customers. He is a successful technology executive who has run Services, Customer Success, Account Management, Support and Product Management teams. As part of Eloqua’s executive team, Paul helped lead the company from $0 to over $100 million in revenue, then through IPO and a successful acquisition for $957 million by Oracle. He’s a firm believer that company culture trumps strategy every time, and that storytelling is an essential part of creating a business. He has a successful track record as a leader with a strong focus on sales and customer engagement. More from Paul Teshima on SLMA Radio: Will AI Replace Marketing Jobs? About Nudge.ai Nudge.ai was co-founded in 2014 by former Eloqua executives, Paul Teshima and Steve Woods. After having successfully guided Eloqua to a market leading position in marketing automation from $0 to over $100 million in revenue, then through IPO and acquisition by Oracle for $957 million, Teshima and Woods recognized another massive challenge to solve – this time, however, it was on the sales side. The best sales professionals understand that people buy from people they know, like and trust. In a world that’s becoming overloaded with information, it’s becoming harder to build trusted, authentic relationships with buyers and existing customers. This is where Teshima and Woods saw the biggest challenge, and the biggest opportunity yet to be solved. Sponsor for this show: Goldmine CRM Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with Windows server-based applications but looking to off-load their on-premises server equipment. This is the Tools And Technology report in The CRM Playbook For 2017.
Listen while you're sipping milk from the carton on iTunes Large corporations have many stakeholders when customer acquisition strategies feed different regions of the country. ----more---- Getting buy-in for the corporate strategy can be an interesting quarterly challenge when there are six geographic regions and 16 different markets. In this episode we discuss the challenges of being a media manager for Comcast West with Andrea Costello. Andrea shares with us how to fill the funnel when sales are primarily on line (although Comcast is opening more brick and mortar stores). The host is Jim Obermayer. The program covers: How she manages the different teams across the western region How to communicate with those who have a local interest in the media How they measure success for the media in sales How they are supported by the corporate media sciences department About Andrea Costello Andrea Costello is an accomplished senior marketing manager with 19+ years in driving revenue through successful marketing and sales performance. She is skilled in developing traditional and non-traditional media and marketing strategy and able to translate strategic vision into effective marketing campaigns. Her specialty is marketing and media strategy, contract negotiation, and sponsorship management. Andrea spent the first half of her career in business to business sales/management, selling radio advertising (an intangible product) then switched sides of the desk and has spent the last 12+ years as a buyer/marketer. She works in acquisition marketing and sponsorship to prime the funnel for salespeople by ensuring that Comcast has access to the right eyeballs/ears in the right environment to leverage its brand and acquisition messaging. Her work requires her to work closely with media buying and sports marketing agencies on behalf of the company, but also work directly with media vendors to negotiate placements. She often works directly with teams to negotiate/manage multi-year sponsorships. Connect with her on LinkedIn Sponsor for this show: Goldmine CRM Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with Windows server-based applications but looking to off-load their on-premises server equipment. This is the Tools And Technology report in The CRM Playbook For 2017.
Listen while you're golfing when you're supposed to be at church on iTunes As part of our ongoing series of interviews on what executives have learned in business and life we spoke with Stacy Gentile, Marketing Manager - Goldmine CRM (a division of ivanti). ----more---- With thirteen years in the US Army as a recon platoon sergeant (where dry socks were important for him and his men) and thirteen more years as an executive and president of an agency services company, Gentile shares what he has learned. The host is Jim Obermayer. Stacy is responsible for all global marketing operations, branding, campaigns and online efforts related to the Goldmine CRM platform. GoldMine is published by Ivanti About GoldMine Headquartered in Salt Lake city, UT, GoldMine is published by Ivanti. Goldmine is a leading provider of CRM Solutions for small and mid-sized businesses worldwide. More than 25 years ago, GoldMine helped pioneer the CRM industry and they have been around for so many years because of their focus on being simple, affordable and proven. Sponsor for this show: Goldmine CRM Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with Windows server-based applications but looking to off-load their on-premises server equipment. This is the Tools And Technology report in The CRM Playbook For 2017.
Shalom aleykham! Christmas may be over, but those eight crazy nights of Chanukah are still in full swing! Join us for a delightful conversation with our good friend Dr. Reba Wissner, author of A Dimension of Sound: Music in The Twilight Zone. This is strictly a BYOL affair (Bring Your Own Latkes). L’Chiam! Opening music: “Neither Here nor There” (2nd Revision) by Twin Loops “Chanukah, Oh Chanukah” performed by Theodore Bikel (from the album A Taste of Chanukah, copyright 1999 by Rounder) “Maoz Tzur” by JivingGerbil (https://www.youtube.com/watch?v=IO0r3cA3O5g) http://www.jewornotjew.com/profile.jsp?ID=662 http://uudb.org/articles/rodserling.html The Twilight Zone is a trademark of CBS, Inc. Between Light and a Shadow: A Twilight Zone Podcast is a nonprofit podcast. Music clips and dialogue excerpts used herein are the property of their respective copyright owners; we claim no ownership of these materials. Their use is strictly for illustrative purposes and should be considered Fair Use as stated in the Copyright Act of 1976, 17 U.S.C. section 107.
© 2020-2025 Ivy Podcast Discovery LLC
