CMO to CRO: The Revenue Takeover by the Next Generation Executive by Mike Geller, Rolly Keenan, and Brandi Starr About the Book: As your company's chief marketing officer, you're responsible for your organization's growth and reputation—but you don't have enough control. Your organization works in departmental silos, with functional leaders pushing their own solutions and feeling satisfied with functional KPIs. But the kind of exponential growth that creates unstoppable momentum requires your customer-facing departments to fight for the customer instead of their own departmental wins. You're not the only one who notices—but you are the only one in the perfect position to do something about it. Discover how to reach your potential and stand out as more than a marketing professional. In CMO to CRO, industry experts Brandi Starr, Mike Geller, and Rolly Keenan show you how to bring revenue to the forefront and make every team's number one objective a seamless customer experience. You'll learn how to create consistency by reorganizing your business, following the customer, prioritizing revenue, and using CX technology to succeed where your competition fails. This book presents a revolutionary approach to not only unite the silos but position you as an innovative leader and finally uncover what CX is really about: revenue growth. About the Author: Rolly Keenan has more than 20 years of experience in Enterprise software Consulting and marketing strategy and is the Chief Revenue Officer of Tegrita, a full-service marketing technology consulting firm. He is a graduate of Northwestern University's Kellogg School of Management. And interesting facts – Rolly is a trained hostage negotiator, and before getting into the business of marketing, technology, and revenue, Rolly was on staff at USA Volleyball in Colorado Springs, working with the best volleyball teams in the country! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/cmo-cro-rolly-keenan
Happy New Year! We've gotten through a lot these past two years, and finally, breathing the air of 2022 is enough to be thankful for and to celebrate. In this first episode of the year, I want to talk to you about the comparison between the wealthy, rich, and broke. I'll highlight what it means to be broke and also speak in detail about what separates the wealthy and the rich - the most striking being that the wealthy have or aim to have financial freedom. Along the way we'll also look at some other differences including the wealthy's humble lifestyle, where most are not flashy, and they spend more on things that earn money while they sleep. I kick it all off with a timely reminder that there are only 10 days to our very first workshop of the year, and also that there are only a couple of seats left. I then delve into the topic for the day - Wealthy, Rich, or Broke – beginning with the example of financial responsibility that Shaq O'Neal sets, being a former basketball superstar and a business genius, and how he teaches his kids that his money is his own, not theirs. I also share my son's perspective of the rich versus wealthy, and how the rich person's wealth doesn't last very long as they go into massive debt for their flashy, glamorous lifestyles. We'll also examine how the wealthy, on the other hand, generally live a humble lifestyle. Finally, I discuss ways to become wealthy, including increasing income, reducing unnecessary expenditures, staying healthy, investing in stocks, and savings. I am so excited to start this new year with you all and to continue our journey to wealth, happiness, and health together. Another great way to start the year is to become part of the Amazon Files and Mommy Income community by joining our Facebook group using code word WEALTHY, where you can learn more about bundling, ask questions, and participate in the conversation with other sellers. And if you're ready to take your business to a whole new level, visit MommyIncome.com/Coach to schedule your one-on-one coaching call today. This week on the Amazon Files: The Competent Wholesale Bundlers Workshop is coming up in 10 days, and there are only a few seats left! Financial responsibility – case study of Shaq O'Neal What the wealthy tell their children My personal story of getting out of debt and the journey to being wealthy Comparing the rich, the wealthy, and the broke What sets the wealthy apart from the rich You can become wealthy by o #1: Increasing your income o #2: Saving o #3: Investing in stocks o #4: Reducing unnecessary expenditure o #5: Staying healthy Health as a critical component of being wealthy "Wealth has nothing to do with how much money you earn; it has everything to do with how you spend what you earn. So whether you earn $30,000 a year or $300,000 a year, it's all about how you spend that money, how you invest it, how you care for yourself and for others." - Kristin Ostrander Quotes: "'My kids are older now, and they're kind of upset with me because I tell them all the time, ‘We ain't rich, I'm rich.' Shaq said that." "He wants to change people's lives. So that, my friends, that is the definition of wealthy." "When you take what you have, and you invest it into someone else or something else that you can see and help and shepherd, grow, or even just hands-off invest in them, that is wealthy." "If you have a Tesla in the driveway and a Rolly on your arm, and you're wearing Gucci head to toe, awesome. Do you have debt? Better not. Because at that point, it's just a facade." "Most people that are rich spend more than they earn…but if you wanted to peel back the layers of somebody's bank statements, then you could know that net worth, creating a positive net worth, is spending less than you earn, period." "You can be rich and on the verge of bankruptcy." "Rich is more about showing off your money than building long-term wealth." "What does it actually mean to be wealthy? In a short definition, it is just achieving financial freedom." "When you're wealthy, you get to decide when and where and how you work because you have the luxury to walk away if you don't enjoy your job." "Wealthy people focus more on income-producing assets, things that make money for you, passive income, real estate investments, things like that, that make money while you sleep." "You can have all the money in the world, but you can't buy health. It's something that you have to take care of and curate. It's one of your assets.” "It all comes down to how you spend your money, how much you save, how much you spend, how much you invest." "If you're not making that much money, you can increase your income. How do you do that? Invest in a business, start a business, start a side hustle. Stop buying stuff you don't need. Focus long-term. The rich quick gain will never get you long-term sustainability." "Wealth is about taking care of yourself because if you're the main earner in this wealth cycle, you need to be healthy enough to continue earning." "I've already saved like 12 grand automatically by just saving a little bit a month and investing into little stocks here and there. I think it's really fantastic. And that's only been like a year, a little bit of automatic saving." "There's not some crazy secret formula. It's what do you want more than you want right now? What do you want more long term, and forever, more than what you want in the moment. That's called discipline. We want the result more than you want the temporary fix." "Take a note from Shaq. He makes investments not for monetary reasons but because it will change people's lives. That hit home for me. And that is something that I totally align with. Because that's what I do." "That's the only way I got to where I was. I didn't save $50,000 and just pay it all off at one time. But, little by little, I chipped away at it.” Related Content: 2022 Workshops - Coupon code: workshop50 Wholesale Bundle System Email questions Learn With Us Coaching The Amazon Files Hub mommyincome.com/robinhood Grow Your Amazon Business! Thanks for tuning into this week's episode of The Amazon Files, the show to help Amazon sellers along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don't forget to share your favorite episodes with your friends on social media! Use the codeword WEALTHY to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don't forget to check out our website and subscribe to our mailing list for even more resources.
Pour aller voir Rolly le 3 décembre à Terrebonne: https://lepointdevente.com/tickets/u0u211203002?fbclid=IwAR1wYyPX-D5KWbvSIRwb0SvduOZLddC4ss3NzIPedx8t7Nd7LAAZUdbOhss --- Send in a voice message: https://anchor.fm/lecarredesable/message
Unbeaten five-time world champion and boxing's hottest attraction Gervonta “Tank” Davis will defend his WBA Lightweight Championship against hard-hitting Isaac “Pitbull'' Cruz on Sunday, December 5 live on SHOWTIME PPV from STAPLES Center in Los Angeles in a Premier Boxing Champions event. Cruz, ranked No. 2 in the IBF, steps in to replace Rolando Romero. Tickets for the live event, which is promoted by Mayweather Promotions, GTD Promotions and TGB Promotions, are on sale now and can be purchased at AXS.com.Join this channel to get access to perks:https://www.youtube.com/channel/UCcKT39KR_e3ZliHe4cyC06A/joinOne Free Month of Dazn On TBV http://bit.ly/ThaBoxingVoicexDAZNhttps://www.patreon.com/ThaboxingvoiceBUY THA BOXING VOICE T-SHIRT HERE http://thaboxingvoice.com/storePLEASE SUPPORT!!! SUBSCRIBE, SHARE & LIKEPlease check out our Facebook page and hit the like button. https://www.facebook.com/Thaboxingvoiceradio GOOGLE PLUS https://plus.google.com/107960664507143008932/posts?tab=XXiWeb Sitehttp://thaboxingvoice.com/Radio show: http://www.blogtalkradio.com/thaboxingvoiceradioTwitter: @Thaboxingvoicehttps://twitter.com/thaboxingvoiceAudio only Podcast subscribe herehttps://itun.es/us/oY7JJ.c#GervontaDavis #RolandoRomero #Canceled
Angelo is joined by Lex to round up a very fun weekend of boxing. Radzhab Butaev captured the WBA welterweight title from Jamal James in an action fight, Michel Rivera took his next step, but all eyes were on Jaron Ennis and his continued ascension in the welterweight division. The guys talk about who took the biggest L of the weekend and talk about Rolly Romero being removed from his December pay-per-view with Gervonta Davis. Get access to more pods and our exclusive chat over at patreon.com/sundaypuncher
There's no reason to keep them separate anymore: success, support, marketing, and sales. Their common goal is revenue, so their common leader should be the CRO. When we're talking about the next generation of CROs, a Chief Marketing Officer is likely the best candidate because they're already doing the bulk of that work. In this episode, I interview the authors of CMO to CRO: The Revenue Takeover by the Next Generation Executive, Tegrita's COO Brandi Starr, CRO Rolly Keenan, and President & CTO Mike Geller. We talk a bout why CMOs make such good CROs and how to create a CRO function. Join us as we discuss: Why the rise of the CRO is vital to good CX Why Tegrita created a CRO role and wrote a book about it How to tame your Frankenstack What CMOs can do to shift into CROs Where to position RevOps with respect to the CRO function Check out these resources we mentioned: RevenueTakeover.com Tegrita.com Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog. Listening on a desktop & can't see the links? Just search for the Customer Experience Podcast in your favorite podcast player.
☎️Gervonta Davis “You Want a Payday” To Regis Prograis Who Offers to REPLACE Romero❗️Join this channel to get access to perks:https://www.youtube.com/channel/UCcKT39KR_e3ZliHe4cyC06A/joinOne Free Month of Dazn On TBV http://bit.ly/ThaBoxingVoicexDAZNhttps://www.patreon.com/ThaboxingvoiceBUY THA BOXING VOICE T-SHIRT HERE http://thaboxingvoice.com/storePLEASE SUPPORT!!! SUBSCRIBE, SHARE & LIKEPlease check out our Facebook page and hit the like button. https://www.facebook.com/Thaboxingvoiceradio GOOGLE PLUS https://plus.google.com/107960664507143008932/posts?tab=XXiWeb Sitehttp://thaboxingvoice.com/Radio show: http://www.blogtalkradio.com/thaboxingvoiceradioTwitter: @Thaboxingvoicehttps://twitter.com/thaboxingvoiceAudio only Podcast subscribe herehttps://itun.es/us/oY7JJ.c#GervontaDavis #RolandoRomero #RegisPrograis
PBC, Showtime are actively looking for opponents to replace Rolando Romero on December 5th, sources tell @SInow. Romero, an undefeated lightweight contender, has been accused by multiple women of sexual assault.Showtime will televise the Jamal James vs. Radzhab Butaev 147-pound title fight tonight. Ordinarily, there would be a heavy promotion for Davis-Romero. There will not be tonight, and Romero is not expected to face Davis in December.Join this channel to get access to perks:https://www.youtube.com/channel/UCcKT39KR_e3ZliHe4cyC06A/joinOne Free Month of Dazn On TBV http://bit.ly/ThaBoxingVoicexDAZNhttps://www.patreon.com/ThaboxingvoiceBUY THA BOXING VOICE T-SHIRT HERE http://thaboxingvoice.com/storePLEASE SUPPORT!!! SUBSCRIBE, SHARE & LIKEPlease check out our Facebook page and hit the like button. https://www.facebook.com/Thaboxingvoiceradio GOOGLE PLUS https://plus.google.com/107960664507143008932/posts?tab=XXiWeb Sitehttp://thaboxingvoice.com/Radio show: http://www.blogtalkradio.com/thaboxingvoiceradioTwitter: @Thaboxingvoicehttps://twitter.com/thaboxingvoiceAudio only Podcast subscribe herehttps://itun.es/us/oY7JJ.c#GervontaDavis #RolandoRomero #Canceled
Canelo "Garcia is wasting his talent" | Benavidez has new Opponent? | Santa Cruz "Davis/Rolly is 50-50" | Shakur/Herring Review and More!
Angelo is joined by Matt for a conversation about Shakur Stevenson's victory over Jamel Herring. They talk about the degree to which they are impressed, the ticket sales compared to Tank, the Tank vs Rolly press conference, Floyd's comments on the Kyrie situation, and Matt has a change of heart about the fights for this upcoming weekend. Sign up for our patreon for more podcasts and access to our private chat over at https://patreon.com/sundaypuncher
Rolly Keenan — Going from Chief Marketing Officer to Chief Revenue Officer Is it time for you to switch your chief executives around? Today's guest breaks down why it might be more beneficial for your organization to have an all-driving C-suite executive (that's not the CEO) to help manage revenue and growth. Rolly Keenan is a serial entrepreneur and the Chief Revenue Officer at Tegrita. A trained hostage negotiator, Rolly brings 20 years of experience and has worked and led teams at LinkedIn, Oracle, Gallup, and more. Rolly is also the author of the book, CMO to CRO. Sales and marketing technology is starting to merge. As Rolly and his team thought more about this, he realized that things are much more complex and don't always fall within the sales and/or marketing branch. In fact, sales and marketing should not be separate, they should report to a revenue leader to help keep track of respective growth. Why is the CMO the best person for the CRO position and not the sales leader? Whenever people are looking at revenue, they first turn to sales to get a better overview, and the marketing leader is almost an afterthought. It's a bit counterintuitive to appoint the marketing guy for revenue. Rolly explains that users today no longer physically talk to salesmen. The human interaction is much less. Salesmen are still critical in the workplace, however there's a lot of things that happen after an interaction with a salesman or after ‘the deal gets closed'. In today's world, we are tracking customer success, customer retention, and more, and these duties often go beyond the scope of the salesmen; but marketing is very familiar with this sort of follow through. Interview Links: Sponsored by: Bit.ly/clariontech Tegrita.com Revenuetakeover.com Rolly on LinkedIn Resources: Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.) Bill on YouTube Did you enjoy today's episode? If so, then head over to iTunes and leave a review. Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts. Scaling Up is the best-selling book by Verne Harnish and our team for Gazelles Coaching, on how the fastest-growing companies succeed where so many others fail. My name is Bill Gallagher, host of the Scaling Up Business Podcast and a leading Gazelles Coach. Gazelles is the term we use for fast-growing companies. We help leadership teams with 4 Decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth success. Scaling Up for Gazelles companies is based on the Rockefeller Habits 2.0 (from Verne's original best-selling business book, Mastering the Rockefeller Habits).
On today's episode, Rolly and I were together in person for my birthday and we did the show live from the Barbes Comedy Club with 50 patrons. It was amazing Support the show and get exclusive content here: https://www.patreon.com/paultaylor
Chief Revenue Officer and Chief Technology Officer at Tegrita Notes: https://www.markgraban.com/mistake102 My guests for Episode #102 of the My Favorite Mistake podcast are two C-level executives from Tegrita, a marketing technology, strategy, and consulting firm based in Toronto. They are Rolly Keenan (Chief Revenue Officer) and Mike Geller (President and Chief Technology Officer) and they're two of the three authors of the book CMO to CRO: The Revenue Takeover by the Next Generation Executive. In today's episode, Rolly and Mike share their own separate “favorite mistake stories” from the consulting realm — related to Mike giving time away for free and how quitting a job helped Rolly be more authentic. We also chat about their book, their firm, “marketing automation,” and some mistakes that people make in that endeavor. --- Support this podcast: https://anchor.fm/favorite-mistake/support
From volleyball, to sales, to management consulting. My next guest shares the story of the transition from a semi-pro athlete, to a seasoned sales leader, and finally to finding his passion as a consultant. He eventually went on to write a book that helps chief marketing officers and sales leaders transition to chief revenue officer, a leadership role that encompasses all facets of revenue generation. In this next episode he provides some great advice for marketers and well as sales people and specifically shares a story of securing a contract with Harley Davidson, a company that is not easy to land as a client and typically conservative and wise with their spending. Please welcome Rolly Keenan. LinkedIn: https://www.linkedin.com/in/rollykeenan/ Website: https://tegrita.com/ Book (CMO to CRO: The Revenue Takeover by the Next Generation Executive): https://www.amazon.com/CMO-CRO-Takeover-Generation-Executive/dp/1544517807
Undefeated WBA Interim 135-pound World Champion Rolando "Rolly" Romero discusses his co-main event versus Anthony Yigit Saturday night on SHOWTIME. Also, hosts Kenneth Bouhairie and Michael Rosenthal preview the epic main event, featuring world champions Jermell Charlo and Brian Castano facing off to crown the first ever undisputed 154-pound champion in the four-belt era. Plus, a break down of the Pacquiao-Spence press conference, the top five 154-pounders of the past 30 years and much more! For show notes and more info, click here: https://www.premierboxingchampions.com/podcast
On today's episode I talked with my best friend from Quebec, comedian Rolly Assal. This is the final episode of this season! See you in September. Support the show and get exclusive content here: https://www.patreon.com/paultaylor
As your company’s chief marketing officer, you’re responsible for your organization’s growth and reputation but you don’t have enough control. You’re not the only one who notices this but you’re the only one ... The post CMO to CRO: Mike Geller, Rolly Keenan, and Brandi Starr appeared first on Author Hour.
"My advice is to shift to what really CRO is meant for." - Rolly Keenan in today's Tip 850 How do you switch from isolation and bulldozing to a revenue domino effect? Join the conversation at DailySales.Tips/850 and learn more about Rolly! Have feedback? Want to share a sales tip? Call or text the Sales Success Hotline: 512-777-1442 or Email: firstname.lastname@example.org