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Recorded 12 August, 2019 Welcome back! But it isn’t Goth Rock Season 2, sorry. We recap our summer Coco bought/paid off a car Old Toyota ad campaigns… Oh, what a feeling! Heart of a Honda. Leaving work and Syd finds… BEANIE!!! An unattended beanie signals The Return of Beanie! Drinking a not that great beer Last Call Brewery in Oakdale, Cali Blonde, #Disappointed Beer flights come in 4, 5, or 20, right? Count of 10 taps and what selections you might get. The IPA crowd, specifically the West Coast IPA crowd Dust Bowl Brewery, Turlock Fruit Tramp Stamp, it was good But not as good as the Bourbon Barrel Aged Porter!!! Smelling the crematorium in Colma Not a fan of Taco Truck Lager Blaker Brewery, Ceres Haven’t been there yet We are beer snobs and will give bad reviews on our podcast if a brewery isn’t good!!! #AcrossThePond The official podcast of Brexit? No. Tapped Apple cider house, Salida Don’t cater to hipsters, don’t open in downtown? Syd read something about a brewery in Modesto because he was trying to get the news feed app straightened out The Market on 7th Street in Modesto Contentment Brewery, Modesto Near MJC New school year starts next week Charles wants to stand on Syd Syd hasn’t started to build the shed yet… Because he lost his ATM card. Twice! Fall Sparge is coming up (So is Syd’s birthday) 60 is the new 40 And Syd thinks the phrase is silly Syd understands flannels And wallet chains, which Syd made himself. “Jenko Jeans are the new flannel” Coco is buying a foam padded cane. Because Syd will get arthritis the morning of his 50th Tennis balls, dog balls, whatever… Nice weather reminds Syd of his youth. Coco makes up a nonsense world where there is no wine or scotch and only one mediocre beer. Human-living bacteria/yeast make wine Yeast poop out alcohol and burp out carbon dioxide Syd tries to balance an equation to convert sugar to alcohol Georgian wine, not the state, the country. Johnnie Walker Blue Label People know about it and it is expensive Syd wants to try it Also Oban 14, Lagavulin 16, Laphroaig Quarter Cask, Glenlivet 21 year(?), or at least 15 year French Oak, Balvenie, it’s all expensive Wine, Lucca ABBAcadabra Clip 1 Talking about other clips… Last podcast was Syd’s salty podcast, and he apologizes for his saltiness. Bears are repeating HIPPIE JAM BULLSHIT! A t-shirt of that would be cool, but not awesome, apparently It would be awesome with links for our podcast on it, though What is MeWe’s logo? ABBAcadabra Clip 2 – a mini Peanut Butter and Beanie. Which has a callback to Clip 1 Need another beer Syd talks about his dog BeerSMR Accident in Hubbard’s Cave The Illinois that belongs to Nile “It’s like you’re putting tar on a hot roof.” Best quote from the pod! Coco did not work for the marketing department of Nestle’s Quik back in the day Cougar sounds No cool names like “Cougar” for men Silver Fox? Sugar Daddy? Cause they got money! And they aren’t an animal Coco is out Syd is more rounded and less foxy Is Syd a Bear? Even though he’s not gay… He doesn’t have a lumberjack body But he has the height… Burgeoning Irish Pot Belly, AKA spare tire or middle-aged spread Love Handles vs Muffin Tops Otters (gay men, not the cute animals) Hipsters, please stop IPAs are only popular due to peer pressure and high ABV Bitter beers are good, but not when they hang on your tongue for a week Beer talk with Syd and Coco Charlie smiles, or maybe growls, or snarls, or something. Gonna get another dog…eventually But it’s gotta be a smaller dog And what will we name it? Good dog names Cricket Roxanne? No. Gender Pacific? Hazel, kinda sounds like coffee or an old German woman Stucco is on the wall, not on the wall But not Vans or Michael Jackson Unless it is a black and white dog Not Rambo Not Bruiser Heathcliff? John Cleese? John Cleese Van Damme? Portuguese Joao Quiejo? No one can pronounce Joao, though. Manny? No. Maria? No. Manuel? Manuel Frank? Portuguese pronunciation Vs Spanish, Vs French And Italian… Syd pretends to know about the history of the Italian peninsula Also the Iberian peninsula This has been geographical history Languages and breverages! Back to dog names Step Ladder? Smart animal names Eugene and Fletcher Happy Days call back And we talk about Grease “Let’s hear it for the toilet paper!” Syd has seen Grease too much, and West Side Story not nearly enough And then Shakespeare Because Shakespeare liked to kill people Like Titus Andronicus, which is brutal! And there is very silly comedy Like Taming of the Shrew Recording for over an hour… Wrap it up Contact information again! Discord, MeWe, Slack We don’t do Facebook, Twitter, Instagram for the show Podbean! That’s where you can find these notes (self-referencial) Back catalog Our cat is talking to us from inside the house But accept no invitations! We’re going to do Goth Rock Challenge!!! And we’re out!!! Except for ABBAcadabra Clip 3

Alligators? In the Nile? It's more common than you'd think! Will the team be able to save the day? Or, will they just make things worse somehow...? Why is Vole Michigan looking so strangely at people's faces? Dungeon Master: Sean OxspringKoala Jackson: Xalavier Nelson Jr.Dr. Martin Bengtsson: Andreas JörgensenAnnabelle St John: Samantha SilversGuest Redshirt: Dan Pearce as Edmund Black O.M.E.N. Theme Alex Eskes

Sales doesn’t have to be hard.  It can be easy, but only if you know the secrets of building profitable relationships. Join us for this incredible interview and discover the time-tested strategies and tactics for how to handle people in a way that excites them and leaves them asking for more. Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President. Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann has sold over half a million copies and it has been translated into 21 languages. It is now being released in a new, expanded edition, with a foreword by Huffington Post founder and publisher, Arianna Huffington. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and serves on the Board of Trustees of Furry Friends Adoption & Clinic in his town of Jupiter, Florida. How To Say No When You Just Don’t Want To Do Something? Do you want to always please others? Are you afraid of hurting other people’s feelings? Are you afraid to say “NO”? What is it really about saying no that we try to avoid? As human beings, we always seem to have that instinct to please others. We often think that by saying “No” we are going to offend some one…and that it’s not appropriate or nice. It is not congruent in today’s society and our value system, to treat people with disrespect. We’re afraid of losing an important person in our life or even miss out on an opportunity. We don’t want to say “No” because others might think that we’re being unproductive. Believe it or not, we are taught to say No, and the word “No” is already a complete sentence. We are more happy and productive when we do the things that we want to do and not the things we are compelled to do. “Unless you want to do something or there is a compelling reason for you to do it, then you shouldn’t” -Bob Burg Bob Burg shares with us the secrets of being polite in this extremely valuable interview. For instance, if you don’t want to do something for whatever reason, maybe it’s due to lack of time, lack of knowledge or inclination, then just say “no” politely and thank whoever it is for asking. The reasons for saying no are your reasons and yours alone. The Results Of Saying No Politely You can say “No” and still feel good after saying it. Better yet, you can also leave the person you’re talking to with a good feeling, too – even though you’re declining their offer or request. If you don’t want to do something, you can just simply say no politely. Make sure to thank them for asking you and say how honored and humbled you are by being asked. Unless the person you’re talking to is the kind of person who gets angry for any reason, they probably can’t afford to get mad at you. If you do it right, they might even thank you for the way you turned them down. The 5 Undisputable Laws Of Business Success The Law Of Value – Your true worth is determined by how much more you give in value that you take in payment. Most people will think that this is a recipe for bankruptcy, but it’s not. To really get the concept, you might first need to understand the difference between price and value. Price - It is a dollar figure, an amount. It is finite. Value - It is the relative worth or desirability of something from the end user’s point of view. It is how you might desire a product, service, concept or idea that brings so much worth or value that you are willing to exchange your money, your time and your energy. The Law Of Compensation – Your income is determined by how many people you serve and how well you serve them. Your income is determined not just by the value you provide but how many lives you impact with value. The Law Of Influence – Your influence is determined by how abundantly you place other people’s interest first. The greatest leaders, top influencers, and the most profitable sales people run their lives and their business through the power of influence. It is all about you looking for ways to place the interest of others first. When you place other people’s interest first, it doesn’t mean that you will become a doormat, martyr or that you even have to sacrifice yourself for them…but it is seeing all things as equal. It is moving from an “I Focus” to “An Other’s Focus”. “Golden rule of business is to see all things and people as being equal, it is moving from an “I Focus” to “An Other’s Focus” Bob Burg “Be the Protégé, making your win all about the other person’s win” Bob Burg Building A Bigger, Stronger More Responsive List Of Subscribers Is The Fastest And Easiest Way To Add More Profits To Your Bottom Line.   The Law Of Authenticity – The most valuable gift you offer is yourself. Bob mentioned one of his mentors, Debra Davenport. She explained that all the skills in the world like sales, technical and people skills, as important as they are, they are all for naught if you don’t come at it from your true, authentic core. When you show up as yourself, day in and day out, week after week, month after month, you can expect that people will feel good about you. They will feel comfortable with you because they know, either in a personal or business relationship, they can like and trust you. The Law Of Reciprocity – The key to effective giving, is to be open to receiving. All the giving in the world won’t benefit you if you are not willing and able to allow yourself to receive as well. You want a sustainable life? You’ve got to breathe in and breathe out. Life is all about giving and receiving. “The key to effective giving is to be open to receiving” -Bob Burg Being A Go-Giver The common misconception about being a go-giver, especially to those who haven’t read the book yet, is that Go-Givers are just always giving themselves away. As if those people don’t care about making a profit. This is just not true. A Go-Giver type of person, gives value constantly and not just gives themselves away. In fact, Go-Givers tend to make a much larger profit that others because they sell high value rather than low price. They know that when you sell “Low price”, you become a commodity. When you sell on value, you become a resource. “A Go-Giver knows that when you sell “Low price”, you become a commodity but when you “Sell value”, you become a resource” Another misconception is that Go-Givers don’t know how to say “No”. Go-givers actually say “No” a lot. Most go-givers are very successful. Typically, they are very busy and they don’t have much time say “yes” to everyone and everything. One great thing about being a Go-giver is, they know how to say “no” in a way that honors the other person. Increase Your Income by Building Relationships with Influencers, VIPs, and Top Performers, Even If You Hate Networking 4 Master Level Lessons To live by If you want to make a lot of money in business or make a lot of money in sales, then do not use “making money” as your sole goal. Your goal should be serving others. When you achieve your goal, you’ll receive a reward. That reward can be money or an opportunity that leads to money. Of course, you can use that money in whatever way that you want - but never forget, money is NOT only the reward for hitting your target. It’s not the goal itself. The goal should be in serving others. Selling is not about you, it is always about the customer. Selling is discovering what somebody wants, what they need or desires and helping them to get it. Great leadership is never about the leader, great influence is never about the influencer and great salesmanship is never about the sales person. It is always about the other person. It is about everyone whose lives you chose to touch and lives you chose to add value to.     [content_toggle style="1" label="Click%20Here%20To%20Read%20The%20Full%20Show%20Transcript" hide_label="Hide"] Bob: Hi, I’m Bob Burg, coauthor of the Go-Giver and tonight we’ll look at how a small shift in focus can have significant results for your business. Woman: Are you in business or thinking about starting a new business and could do with a bit of help and guidance when it comes to social media? Then you’re in the right place. Social media can seem daunting and even frustrating but it doesn’t have to be. That is why we offer insights and experience from social media experts from around the world. Discover tips, tricks and information that will help you leverage the power of social media so you can start growing your business today. Welcome to social media business hour with your host Nile Nickel. Jordan: Hello and thank you again for joining us. This is Nile’s trusty sidekick and cohost Jordan and I’d like to take a moment to share with you how you could benefit from Nile’s incredible experience using social media for real business success. If you’re an entrepreneur or thinking about starting your own business then using social media might be the most cost effective and time effective way to get your business real results. That’s not to mention much of what you could do to get those terrific results on social media is even free. Take Linked In for example. Nile always says it’s the best social media platform for business today. And that’s why I recommend you go to linkedinfocus.com and start your social media education today. Sign up for Nile’s free tips, tricks and strategies. Once again, it’s free and it only takes a few seconds. Go to linkedinfocus.com today. You’ll be glad you did. Nile: Hey, welcome back and we are so excited tonight. We have a return guest Bob Burg. He was with us in episode 33. Jordan: Yes, the infamous episode 33. Nile: The infamous. As a matter of fact, we get more questions about that episode than any other episode. Jordan: That’s right. And accusation. Nile: Because everybody thinks we baited them. Jordan: That’s right. That’s right. Nile: We didn’t do that, didn’t we Bob? Bob: No, not at all. Nile: Yeah, we just haven’t got back together to sort of complete that interview but just to give everybody a little bit of recall Bob is really a very sought after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders, broadcast personalities even to a former US president. He’s the author of a number of books on sales, marketing and influence with the total book sales of well over a million copies. His book the Go-Giver coauthored with John David Mann has sold over a half million copies and has been translated into 21 languages. It’s now being released in a new expanded edition with a foreword by Huffington Post founder and publisher Arianna Huffington. Bob is an advocate, supported and defender of the free enterprise system believing that the amount of money one makes is directly proportional to how many people they serve. He’s also an unapologetic animal fanatic and serves on the board of trustees of Furry Friends, Adoption and Clinic in his home town of Jupiter, Florida. We make fun of Florida a lot Jordan but we’re there and so -- Jordan: Well, that gives us license. Nile: That gives us license I guess. So, Bob welcome back. Bob: Well, thanks. Great being back with you guys. Nile: It is awesome to have you back. It’s always a pleasure. You just always have so many great insights and really valuable information but we’re going to go back to the end of episode 33 now and we were talking about how people don’t have time and some of the answers that they give and you were giving an answer and last time technology wasn’t our friend and it cut off in the middle of the answer and people think that we did that intentionally. So, let me take you back to that and let’s just sort of replay that a bit. So, if you don’t have time and you really want to give an honest answer. You were starting to give some recommendations so let’s jump back into that and then we’ll jump into today’s interview. Bob: Sure. Well, it was really about how to say no when you just don’t want to do something. Whether you have time or not it may not be the question. It’s typically we have time to do those things we want to do or feel drawn to do. we never have time to do something we don’t really want to do so it really comes down to is it something you want to do or not and unless there is a compelling reason for you to do it in your mind’s eye then if you really don’t want to then you shouldn’t. Now, the problem is with telling people no, I don’t want to do it. Why? Because as human beings we want to please others. We want to come through for people assuming it’s not a -- assuming that it’s something that’s worthy or something that’s not inappropriate but let’s say for example and I think we used the example of being asked to serve on a committee. Nile: Exactly. Bob: And it’s -- yeah. And it’s something you don’t want to do for whatever reason. You may not feel like you have the time or the knowledge or the inclination, whatever. That’s your business. One way people are taught to kind of say no is to well, just say no. no is a complete sentence and so forth. And people fell often empowered when they hear that but very rarely is someone going to do that. Is someone going to say no, I don’t want to? Because it’s not nice, it’s not congruent with your value system of treating people with respect and you’re probably going to lose a friend or a potential friend or other opportunities when you do it that way so it’s really -- saying no that way isn’t necessarily appropriate and it’s not particularly productive. So, the other way people do it is to say they don’t have time. Oh, I’d really like to but I’m sorry. I just don’t have time. Well, again, the challenge with doing that is you do have the time if you want to do it. You probably don’t want to do it which again is fine. That’s okay. But the challenge with saying I don’t have time is that the other person comes across this all the time and they know how to answer that objection if you will. And when they do so compellingly then you’re in a position where you either have to admit that really I just don’t want to and so you’re kind of saying I lied which doesn’t make them feel good about you and you don’t feel good about yourself or in order to save face you need to take on the assignment or accept the -- their request which you really don’t want to do and then that’s a losing situation for you. So, rather than doing either of those we can say no in way that respects the other person and honors the other person while also respecting our boundaries. And so the way I would suggest is this and that’s very simple. When -- and again, let’s say you’re being asked to serve on a committee you don’t want to serve on. You simply say to the person thank you so much for asking. While it’s not something I’d like to do please know how honored I am to be asked. And that’s it. Okay. And what you’ve done is you’ve answered the question in a way that’s not only polite. It’s very respectful. You’ve honored this other person. You’ve thanked them for asking. You’ve let them know it’s not something you’d like to do or something you choose to do but that you’re honored to have been asked. And unless this person is really someone who is going to be mad at someone for whatever reason they can't be mad at you. In fact, they’re going to feel good about you and they’re going to -- they may even thank you for the way you turned them down. I’ve had that happen to me and others have said the same. So, again, it’s simply thank you so much for asking. While it’s not something I’d like to do please know how honored I am to be asked. Nile: And now we’ve got that great answer to close out episode 33 so adversity to allies. Go back to episode 33 and listen to that. It’s really great stuff. Bob: Thank you. Nile: But tonight you’re touching my heart a bit here. I don’t know how long ago it was that I actually started listening to the Go-Giver on Audible and I enjoyed it so much I actually then got the book sort of backwards of what a lot of people do. But you and John David Mann published that back in 2007. That’s for all practical purposes nine years ago. What has motivated you to take that book which is a great book? If people haven’t read it we’re going to have a link up on the website and of course the expanded edition as well of course. But for the people that haven’t read that what was really the inspiration for that? Bob: Well, years ago, many years ago I had a book out called Endless referrals, network your everyday contacts into sales which was really for people in sales who didn’t necessarily feel comfortable with the selling process or with meeting people and developing the relationships that it took to really have a steady stream of qualified prospects and referrals and the premise of the book was that all things being equal people will do business with and refer business to those people they know, like and trust. The way you develop these relationships is to really take the focus off of yourself. Move from what we call an eye focus or me focus and move to an other focus always looking for ways to add value to their lives. You could even say placing their interests first. And so I through the years -- and it was a how to book and through the years I’ve read a lot of business parables, short books that had an impactful message and were entertaining and fun to read. Books such as Ken _____23:30 Spencer Johnson’s One minute series, the One minute manager, the One minute sales person, the One minute apology. Spencer Johnson had -- and Ken _____23:41 had a number of other books through the years and there were many other people who wrote parables and I always enjoyed them. I thought what a great way to learn an important message. Nile: Sure. Bob: And to do it in a short period of time. And I thought wouldn’t it be neat if we could take the general underlying message, the premise if you will from endless referrals and put it into a parable. And so I had the basic idea in the title the Go-Giver but that was pretty much it. and so I asked John David Mann who was the editor and chief of a magazine I was writing for at the time or I had written for in the past and I knew John to have an amazing reputation as a writer and at that time -- now John is in demand everywhere. At that time only people within a certain niche market really knew of his genius and I knew that I wanted him to be the lead writer and major storyteller of the book because I knew I couldn’t do it justice myself. I’m a how to author. I’m not really a parable writer. And so John and I got together and collaborated on it and thanks to his expert writing the book really turned out to have an emotional appeal with people and it’s something that we both believe very strongly in the message and we continue to promote it and it’s been sort of like the ever ready the energizer bunny, whatever it was. That just keeps on going and we’re very grateful for that. Nile: Well, and it is such a beautiful story. It’s easy to get into the story and you’re weaving just invaluable business messages and life lessons into the story. In fact, one of the things that I like as you get into the story, you had a gentleman that just really wasn’t happy with his life. We’re not talking about business. We’re just talking about his life. And with the changes that he learned over time not only did his life change but his business changed dramatically as well. It’s really just a fantastic parable as you said. Bob: Oh, thank you. Nile: And I love the -- and it’s a short read. I think it’s 127 pages and those are small pages. And you end up with the five laws of stratospheric success. That was hard to say. Bob: It is hard to say. Nile: But just valuable lessons. One of the things you do is you talk about the entrepreneurial spirit. But what about those people who aren’t entrepreneurs? Does that message in the Go-Giver still apply to them? Bob: It really does because even if someone is not an entrepreneur in terms of starting their own business they still need to think entrepreneurially even when they are simply an employee within a small or major corporation because remember, in this case you still have your own business and that business is you and you’re selling your time, you’re selling your knowledge, your wisdom, you’re selling your services, you are selling your value to your employer and the only reason that they are going to have you in their company is because they feel they’re receiving more in use value from you than what they’re paying and that only makes sense. Otherwise why would they shell out money, right, to have you working in their organization? By the same token it works the other way too. The employer can add great value to their employees over and above their -- the paycheck by creating an environment where people feel valued, where they look forward to coming to work, where they feel as though they’re making a difference, where they’re learning things that can help them progress in their life after that particular job, what have you. So, it’s really a two way street. Everyone can be entrepreneurial in terms of looking for ways to focus on the other person, on adding value to others and that’s why that shift in focus makes all the difference in the world. When you’re an employee who’s focused truly on providing exceptional value to your employer when the layoffs come you’re still going to have your job. Nile: It’s so, so right and so valuable. Well, we’re going to talk about the five laws and all of that right after we take this short break. Jordan: All right. It’s time for another social media marketing moment. Nile, do me a favor. Talk to me about headshots in Linked In. yeah, I hear you talking to people about that all the time. Nile: Well, one thing that’s so funny is so many people don’t take that headshot seriously. They’ve got their arm around somebody that’s not in the picture or they’re deep in the background you could barely see who they are. Want to know an interesting fact? People that look at your Linked In profile spend 80 percent of their time looking at your profile, looking at your headshot. Why is that? It’s because people like to look into your eye. They feel if they look into your eye that they could see what you’re about. They get an understanding of who you are and that’s important before they move anywhere else. Jordan: Another great pearl of wisdom. Thanks Nile. For more just like that join us at linkedinfocus.com, sign up. You’ll be glad you did. Nile: Hey, welcome back to the social media business hour where we’re talking with Bob Burg, the author of the Go-Giver and there’s a new expanded edition that Bob’s just put out. We talked a little bit about that in the first segment but one of the things that we talked about is the five laws and can you maybe give us a quick review of the five laws that you and John share in the book? Bob: Sure. The five laws themselves are the laws of value, compensation, influence, authenticity and receptivity. The law of value says your true worth is determined by how much more you give in value than you take in payment. Now, this sounds like a recipe for bankruptcy when you first hear it but it’s not because we need to simply understand the difference between price and value. Price is a dollar figure, a dollar amount. It’s finite. It is what it is. Value on the other hand is the relative worth or desirability of a thing of something to the end user or the holder. In other words what is it about this thing, this product, service, concept, idea that brings so much worth or value to it that someone will willingly exchange their money for it or their time or their energy, what have you, in order to obtain this value and feel great about it while you make a very healthy profit? And this can be anything from someone selling accounting services to someone owning a pizza restaurant. When someone buys a pizza for 15 dollars and the pizza is absolutely delicious; they’re really hungry so that pizza has even more value to them; they’re eating it with their family and they have a great family experience; your pizza restaurant -- everyone there makes them feel just fantastic for being there, valued and appreciated and you do this consistently with excellence. You’ve give this person well over 15 dollars in value. Okay, so they feel fantastic about it. They receive much more in value than what they paid but because the pizza and your employees and everything else probably cost you about three dollars per pizza you also made a very, very healthy profit. So, both parties come out ahead and that’s why understanding the difference between price and value is so very important but it all starts with that focus on providing value to that other person which is why John and I both say that money is simply an echo of value. It’s the funder if you will to values lightning which means the value must come first and the money is simply a very natural and direct result of the value you’ve provided. That’s the law of value. The law of compensation says your income is determined by how many people you serve and how well you serve them. So, where law number one says to give more in value than you take in payment law number two tells us that the more people whose lives you touch with the exceptional value you provide, the more money with which you’ll be rewarded. The pizza restaurant owner -- I’m not sure how we got into that but that’s how -- who we used it for so let’s continue with that. Nile: Sure. Bob: The pizza restaurant owner, it’s not enough just to provide value to one person. They have a lot of guests in every single night and so the income is determined not just by the value they provide but how many lives they impact with that value. So, law number one represents your potential income. Law number two, the number of lives you impact with that value. That equals your actual income. Now, law number three is the law of influence. This says your influence is determined by how abundantly you place other people’s interests first. Again, this sounds counter intuitive but it’s really -- it makes a lot of sense because when you think about it the greatest leaders, the top influencers, the most profitable sales people, this is how they run their lives and conduct their businesses. They’re always looking for ways to place the interest of others first. Now, when we say this and let me qualify this. When we say place other people’s interests first we certainly don’t mean you should be anyone’s doormat or a martyr or self-sacrificial in any way. Not at all. It’s just that as we mentioned earlier in the show, the golden rule of business is that all things being equal people will do business with and refer business to those people they know, like and trust and there’s no faster, more powerful or more effective way to elicit those feelings toward you from others than by -- again, moving from an I focus to an other focus as Sam, one of the mentors in the story told Joe, the protégé, making your win about the other person’s win. And then you have number four. Law number four is the law of authenticity which says the most valuable gift you have to offer is yourself. One of the mentors, Debra Davenport explained that all the skills in the world, the sales skills, technical skills, people skills, as important as they are and they all are very, very important, they’re all for naught if you don’t come at it from your true authentic core. When you do however, when you show up as yourself day after day, week after week, months after month, people feel good about you, they feel comfortable with you, they know, like and trust you. They want to be in a relationship with you. They want to do business with you and refer you to others. And law number five, the law of receptivity says the key to effective giving is to stay open to receiving. All the giving in the world is all for naught if you’re not willing and able to allow yourself to receive as well. In the story we use the example of breathing out and breathing in. it’s not just the matter of doing one or the other. In order to sustain life you’ve got to breathe out and breathe in. we breathe out, we breathe in, we give, we receive. Giving and receiving, contrary to popular belief and popular culture; giving and receiving are -- they’re not opposite concepts. They’re simply to sides of the very same coin and they work best in tandem. Nile: As you go through your description there; sort of distancing myself from the story because I can do this now this sounds very spiritual. In fact, I feel almost like I’m being churched. But one of the things that I noticed in the book was the way that you weave it into the story and into the lives in the story. As I said earlier on it really becomes more than a business story. I mean, it sounds like we’re talking about business here because we’re relating it to business but it was really all about life in general and business just became a natural part of it. Is that a fair assessment? Bob: Yeah, I think that life and business -- all the aspects, all the areas of life are intertwined. People talk about balance, work and life balance or work life and personal life. I’m not sure balance -- and I’m certainly not the first one to say this but I’m not sure balance is the right word as much as harmony is maybe more -- Nile: I like that. Bob: Yeah. Again, I didn’t make that up. That’s something I’ve heard. I’m not that smart. I don’t have a whole lot of original thoughts. John does. I don’t. Nile: Well, I know that you listen well and you collect those thoughts and you repeat them well so there’s value that you’re giving there so I appreciate it. Bob: Thank you. And so I’ve never believed in that story about the person who could be one way at work and another way at home. I’m all nasty, so and so at work but oh, when I get home I’m kind and I’m gentle and -- people pretty much are what they are. I remember reading a great book by _____37:07 called secrets of the millionaire mind and the theme that went through his book -- I just love this -- was that how you do anything is how you do everything. Nile: Exactly. Bob: And I think that’s basically true and I think because of that universal laws and principles, work across the board, _____37:25 anything that works in life is pretty much going to work right across the way in business and vice versa. Nile: Absolutely. Well, again, knowing how you received the messages that are sent to you there -- I’m curious and we’ve got about three minutes or so before the break. If there’s a piece, one piece of advice that maybe you received before you knew anything about what being a Go-Giver entailed that really was a difference maker for you. Bob: When I was just starting to get my legs in sales, just starting to produce a little bit, I remember coming back to the office after what I will call a non-selling appointment. In other words, the sale did not happen and -- Nile: So, that’s what we call those now? Non selling appointments? Bob: Right. Nile: I like that. Bob: That’s like misremembering something, right? And I remember one of the older -- I guess he was a guy who was about to retire and he kind of took me aside. I think he saw me as sort of like Joe in the story and saw me as a guy with good potential but who really needed to adjust his focus and he said to me something like Burg if you want to make a lot of money in business, if you want to make a lot of money in sales, do not have making money as your target. Your target is serving others. Now, when you hit the target, he continued, you’ll receive a reward and that reward will be money and you can do with that money whatever you want but never forget that the money is only the reward for hitting the target. It’s not the target itself. The target is serving others. And I just was hit right in the heart by that advice and for me it was really a difference maker. What it told me is that selling is not about me. It’s always about the customer. And I personally define selling as -- simply as discovering what somebody wants, needs or desires and helping them to get it. And I think in all sorts of instances -- I think great leadership is never about the leader. Great influence is never about the influencer and great salesmanship is never about the sales person. It’s always about the other person. It’s about everyone whose lives you choose to touch. It’s about everyone whose lives you choose to add value to. Nile: Well, I know we don’t have a great deal of time in the segment but what you just said really resonated with me because I’ve been in sales for quite a number of years as well and I’ve always considered myself a consultive seller meaning that I really want to listen and I want to consult with the clients and if there’s something that I have to offer them that offers them value then certainly I’d like to have them consider that but my big question is do you really need what I’m selling. There may be a better solution for you. And I remember going through that a number of times in the past and sometimes my recommendation was you don’t need my product. You may want it and somewhere down the line I hope that you use my product but this is what you need today. And I remember with some associates some time they’d say what are you doing? And I’m saying don’t worry. That always comes back. They either find somebody that needs exactly what I have and they refer me to them because I wasn’t trying to sell them. I was trying to help them. I was trying to give them value and what you said really just struck me so I think there’s just such a powerful message there and sometimes we miss it and I know that that’s the part of the message of the Go-giver as well. There’s so much more to talk about. We’ve got one more segment to share but what we’re going to do is we’re going to take a short break, do a couple of the commercials that pay for things and we’ll be right back after this short break. Jordan: All right Nile. I think it’s time for another social media marketing moment. Do me a favor. Talk to me about key words in Linked In. Nile: Linked In is a very high authority site. In fact, most people say it’s the fourth highest site for authority that you could go to. Well, you’ve got your own personal web page on that and as everybody knows in web page strategies you want key words so that when people search those key words anywhere on the internet you’re found. Linked In, because of its high authority transfers all of that authority to you so if you take your profile, you key work optimize it, making sure you use key words that users are using to search for you. Not the ones you like. You’re going to get tremendous results. Jordan: Thanks Nile. For more tips just like that join us at linkedinfocus.com, sign up for more tips and tricks. You’ll be glad you did. Nile: Welcome back. And as you know I’m so excited that we have Bob Burg here, the coauthor of the Go-Giver and Bob, I’ve been waiting for this interview for so long because the book has meant so much to me and I know that you’ve got an expanded edition. Before we get too far into our last segment, what was the motivation about that expanded edition and what’s the expansion, what’s the impact? Bob: Sure. Once the book hit the 500000 mark in sales the publisher asked John and me if there was something that we wanted to do in order to celebrate that and to -- if there was any additional value we could put into the book and so forth and we thought about it and obviously with the story being a parable you can't change that. But we could add something at the end of the book that we felt would be of significant value to our readers. We had always heard and well, we had discovered that people were -- we knew businesses were using the book in their sales meetings, their leadership meetings and so forth and discussing certain ideas from the book. We certainly knew schools were doing this from colleges to high schools to -- and churches and other religious institutions. Book clubs were using it and discussing it so we thought well, why don’t we give them a discussion guide. So, at the end of the book we have a discussion guide at the back where they can utilize those discussion points in order to lead study on the book. We also have been asked so many questions throughout the years. Good questions. Just a lot of times the same questions that we figured if one person or if many people are asking probably a whole lot of people who read the book ask and so we put a question and answer section in there as well. We also have a new foreword by -- well, it’s not a new foreword. It’s the only foreword by Arianna Huffington who’s the great entrepreneur and very nice person and the founder and publisher of the Huffington Post so all in all it -- we feel very happy, very excited about this expanded edition. Nile: I can't wait to get my hands on it. And when is that available by the way? Is it on shelves now? Bob: Yeah, yeah. It’s out. Nile: Oh, well, I’m slipping. That’s something I got to get the latest, greatest copy of. Bob: Thank you. I hope you enjoy it. Nile: I absolutely will. I know that there’s one line in the book that’s raised quite a few eyebrows and it’s where you and John wrote does it make money. It’s not a bad question. It’s a great question. It’s just a bad first question. And I think a lot of entrepreneurs especially when in the startup phase might disagree with you just a bit. They might say it’s the only question when it comes to business. Otherwise you’re just naïve. So, what do you two mean? Bob: Well, actually we would say that if you -- and I think history has born this out that if the first question you ask is will it make money you’re focused in the wrong direction and it’s less likely to make money because if it doesn’t provide value to others, if there’s not a market for this either an already made market or one that you can create and that’s always created by providing value, then the second part, the money part is moot. So, we sort of mean that in a -- on a couple of levels. One is just as we mentioned. First ask does it serve. And when we say does it serve that simply means is there a market for it or could there be. Do people want it? You can create the best widget in the world and you might be thinking oh, man this is fantastic. We’re going to make a lot of money with this. But if there’s no market for it you’re not making money from it. You basically are just investing in something fantastic that’s a hobby. On the other hand if you determine first if there is a market in other words does it serve, now you can say will it make money. Is there a way we can take this product or service that really does serve and market in such a way that there’s a lot of money to be earned from it. On a bit deeper level we say well, first ask if it serves because we always want to add value to people’s lives by the very nature of what we do. We want to find a way to add value to others. Back in the -- I think it was the 1950s a young MIT student by the name of Amar _____47:11 went into a radio shack store and bought a pair of headphones and -- or speakers. Excuse me. Not headphones. Speakers. And he was very, very disappointed by the sound quality and he felt this is something that consumers should not have to have. And so he basically devoted his life to making great speakers, right, and creating great sound quality. We all are familiar with _____47:41 speakers. And he became a billionaire because he first asked does it serve, will it serve, how will it serve others. Now, don’t get me wrong. I’m sure he deposited every single one of those checks and he should. He earned them. But his focus was not on the money. His focus was on providing value. His focus was on does it serve. Then it was will it make money. Nile: Yeah, and I love that story. It’s a great one because obviously he didn’t like it and he knew if he didn’t a lot of other people didn’t either and it starts out. Throughout the book -- in fact, I’d say the book is really about mentorship so what do you think is the best way to find a mentor and perhaps most importantly what should an up and comer not do when trying to find one? Bob: Oh, that’s a great question. Both questions are excellent. What I would suggest not doing is approaching someone and simply asking them to be your mentor. I mean, you could admire someone and you can study that person and then you approach that person and say hey, will you be my mentor. And basically, when there’s no relationship there what you’re basically asking this person is hey, would you share your 40 or 50 years of experience with me and just let me know everything it’s taken for you to be successful even though we don’t even know each other. And so typically that’s not going to work. What I would suggest is when there’s someone whose work you admire is to contact that person and first study their stuff. If they’re an author or whatever they do, read their books. What have you. Watch their videos. Or read the articles they’ve written. Just learn about what they’ve done first so you’re not asking questions that you should know the answer to already because you don’t want to waste their time. But you can ask. You can let them know that you admire their work, that you’re studying to or that you’re looking to so and so and if it wouldn’t be inappropriate may I ask you one or two very specific questions. Boom. So, now what you’ve done is you’ve communicated in a way that says to them hey, I honor your time, I respect you and your time, I’m not just looking to waste your time and want something for nothing, that sort of thing. Now, once they do and if they do answer your questions whether it’s letting you take them to lunch or just a cup of coffee or answering a couple of questions on email or over the phone, make sure you send them a hand written note afterwards thanking them. Just a short note thanking them, letting them know you’ll take action on their ideas and so forth. You can report back to them. You can determine or discover what their favorite charity is and make a small donation in their name. that will get back to them and basically again what you’re letting them know is even though I certainly am not in the position to add the kind of value to your life as you are to mine I want to let you know I’m not taking it for granted and I’m looking to add value to you in some way. You can add -- if you’re close enough geographically you can ask to drive them around, be their chauffer and so forth. That way you can be around them and maybe ask them some questions. I mean, there are all sorts of ways that may not apply to some people and will apply to others but the point is this. A mentor/protégé relationship is just that. It’s a relationship. And it usually takes time to develop. It’s much less likely to happen when you come right out and ask a person who doesn’t know you will you be my mentor. It’s more likely to happen when you build a relationship always looking for ways to express gratitude and add value to that person’s life. Nile: I love that answer because it reminded me of what you said as you went through the laws. Breathing is an in and out thing and so you get somebody that’s giving you value as a mentor, as a protégé you’re able to give value back to them. It might be at a different level but they’re recognizing the value that you’re giving. And I know we’ve got just a couple of minutes left and before I get through the final interview I’m going to ask one question but I also want to be able to ask and save some time if people want to know more, how they could get in touch and some other things you’re doing because I know you do a whole lot more than just write books so here’s the question. Are there misconceptions about being a Go-Giver? I mean, the name itself almost implies that you give constantly. Can you be taken advantage of that way? For example, does a Go-Giver tell people no, I don’t want to do that? Bob: Well, okay. So, these are great questions and it -- and there are misconception, misperceptions about what being a Go-Giver means and I think that happens when people see the tittle of the book or they hear about the title from someone and they haven’t read the book. Naturally the mind goes to oh, the Go-Giver. They’re just giving themselves away, right? Or they’re -- they don’t care about making a profit or -- and of course none of that is true. As a Go-Giver you don’t -- you give value constantly, certainly. But you don’t give yourself away. In fact, Go-Givers tend to make a much larger profit than most others because a Go-Giver sells on high value rather than low price. They know that when you sell on low price you’re a commodity. When you sell on value, you’re a resource. So, typically a Go-Giver makes more money and they have a higher profit. Of course, their focus is on the other person. Do they say no? Yeah. Go-Givers need to say no a lot. Just like we talked about at the beginning of this -- at the -- of the show. Go-Givers are typically very successful so they’re typically very busy and if you were to say yes to everyone and everything you wouldn’t -- you really wouldn’t have the time to say yes to those and to that which you should say yes to. But what a Go-Giver would do is they would say no in such a way that honors the other person. Nile: Again, I appreciate that and I appreciate you being a giver that decided to give so much value to all of our listeners tonight. Bob: Oh, thank you. Nile: But one of the things that I’d really like to ask though -- you do a whole lot more. Can you tell the listeners a little bit about what you do and if they’re interested in finding more how do they get in touch? Bob: Well, the easiest way to get in touch is just to visit burg B-U-R-G.com and as you know I speak at a lot of corporate and organizational sales and leadership conferences. We also have a Go-Giver certified speaker program where we actually train people how to become a professional speaker and deliver the Go-Giver message as well as my other intellectual properties that I’ve developed over the last 27, 28 years or so and how to actually market themselves as a speaker and they can get all that information as well as information on the book, the Go-Giver by visiting www.burg B-U-R-G.com. Nile: And we’ll make sure that all of those links are one the Social Media Business Hour page so as always we encourage you to download our episodes on iTunes. Subscribe there. That way you get all the episodes delivered right to you. But we have show notes and links and all of that on the socialmediabusinesshour.com. This is episode 132 just to make it real easy. If we were one more episode in we would be exactly a 100 episodes from our first interview that we did Bob. That’s sort of amazing. Bob: Wow. Nile: Yeah, I agree. Well, listen, to all of you and especially you Bob, I want to thank you for joining us on the Social Media Business Hour. To our listeners I hope you learned a few new ideas or concepts. Maybe you were just reminded of a few things you already know but you haven’t been doing to improve or grow your business. You know that my desire is that you take just one of the things that you learned or were reminded of today and you apply it to your life or business this week. We know that a small change will make a big difference and I’m committed to bringing you at least one new idea each week that you can implement. So, go back and identify just one small change that you could make to your life or business and see what a big difference it will make for you. So, until next week, this is Nile Nickel. Now, go make it happen. Woman: Thanks for listening. Social Media Business Hour is sponsored by linkedinfocus.com. Be sure to get the latest social media business tips and tricks plus free tips on how you can use Linked In to help your business today. Visit socialmediabusinesshour.com. [/content_toggle]       Facebook: https://www.facebook.com/burgbob Twitter: @bobburg Website: www.burg.com

Do you ever wonder how successful entrepreneurs streamline their businesses? In this wonderful interview, Natalie Sisson shares with us her magic formula for creating freedom and success through streamlining everything about her business. It takes most entrepreneurs a long time to get this right, if they ever get it and Natalie openly admits, took her awhile to figure out, too.  Save yourself time and frustration – join us for some great business advice: -Top 3 Stages For Building A “Freedom Lifestyle” Business- How One Entrepreneur Can Live Out Of A Suitcase And Still Be Successful - Natalie’s Magic Formula For Success - Timeless Business Advice From An Entrepreneur Who’s “Been There” - How To Leave Your Legacy Intact   Natalie Sisson is No #1 bestselling author, podcaster, speaker and adventurer who believes everybody has the right to choose freedom in business and adventure in life. Shes on a mission to ensure 100,000+ entrepreneurs do just that by 2020 over at the SuitcaseEntrepreneur.com Born in New Zealand Natalies built her multiple six figure business from her laptop over the last 5 years while living out of her suitcase, traveling to 70 countries and showing others how to build a profitable online freedom business that supports their ideal lifestyle through her definitive Freedom Plan program. A Mission Of Freedom And Adventure… Natalie is on a mission. Her mission is to ensure that 1,00000+ entrepreneurs will have their well-deserved freedom with their businesses and an adventure in their life by Year 2020.She provides some terrific resources at suitcaseentrepreneur.com. Natalie's Magic Formula For Success Do you ever wonder how successful entrepreneurs streamline their business? In this interview Natalie shares with us the magic formula for creating freedom and success, which she admits, took her awhile to figure out. What is that magic formula? The answer isn’t as simple as just one thing BUT if there was one very important element that stands above all others, it is  DISCIPLINE. She tells us that the more disciplined you are around your team, the more disciplined and organized your team is. Just watch.  As you become more disciplined, you’ll see your team change in the way they take care of your business. Natalie’s “Sexy Operating Procedures” Natalie further said, because she and her team work with discipline and strictly follow her protocol (named “The Sexy Operating Procedures”) she can take as much time off as she wants (within reason) and still be confident that her business will still make money. Even without her being physically there, her business still operates just fine.   If You’ve Ever Wondered How To Do It, Then Just Ask Some One Who Already Has... Natalie has found what she absolutely loves.  She is able to travel around the world, taking on new coaching clients and leisurely write new blog entries... all because of her supreme confidence in having built a tremendous business. Success Isn’t Always Easy Knowing she wanted an awesome lifestyle, Natalie committed herself with incredible discipline, to building her community, portfolio of products & programs. Natalie’s Timeless Business Advice Her one piece of advice, live and breath what you preach. If you focus and discipline yourself into just one thing that you truly love, the rewards will be wonderful.  Don’t forget to put a lot of effort and fun into it. Make sure you make an effort to build a business around people who  appreciate what you offer, your work and share the same vision. Find people who want to have the same adventure and share the same definition of freedom as you do.   Why Would YOU Want To Live A Suitcase Life Natalie describes herself as an entrepreneur who is Rich and Homeless. She is living a “suitcase life”. Natalie does indeed own a house and she doesn’t care about what other people think of, her property and belongings. All Natalie cares about is that her place is enjoyable, where her guests can feel comfortable  and welcome. She believes that material things really don’t matter. Even if you have the fanciest car, the most incredible sofa, the most amazing artwork hanging on your wall, none of this stuff matters. How To Leave Your Legacy Intact Natalie shares with us, that there is so much more beyond having possessions. Let’s just say that you were to leave this planet tomorrow. Nobody will remember you for the car or the expensive artwork that you had.  You have to aim and hope that people will remember you for the legacy that you’ve left through the amazing work you’ve done and from the people, whose lives you’ve touched. That is much more important than material things. Invest in experiences and in memories that can never be taken away. In the end, those things are really your priceless possessions...and no amount of money can buy them. Three Stages Of Building A Freedom Lifestyle Business Natalie quickly turned her attention to building an online business that helps others escape the confines of an office, work remotely, still be productive and earn good money. Below, Natalie shares with us her time-tested, three stages of building a “Freedom Lifestyle” for any business. The Freedom Mindset -  This is the stage that is the hardest for people to really understand. It’s the freedom mindset. She explains that once you have a business or a career that affords you to have a little bit of more flexibility, a lot of people start to struggle. Their mindset changes to “I don’t necessarily have to work a normal working week nine to five”, “I can take more time off”, “I can take a mid week weekend”, “I don’t have to be based in an office”. “I don’t need to have clients that are in the same location as mine”.Despite the flexibility, you should not lose your vision and still be clear about it. Having great friends and family who keep you reminded about your vision is also a good idea and will also help you stay on track. The Financial Freedom - The second stage “Financial Freedom” which really comes down to how we setup our business or career. Do you have enough revenue and income to afford a great lifestyle, that will not tie you down at the same time?Natalie’s goal for financial freedom is having a revenue stream or a stable cash flow that will allow flexibility in whatever you’re doing and lets you be involved either actively or passively in your business. These are the nuts and bolts of building an online business.If you want Financial freedom in your business, you should carefully consider your business model.  As an example, what are your plans for social media, sales strategies, sales funnels and outsourcing?  What are the systems you’ll used to create your business? The Lifestyle Freedom - And the final part is lifestyle freedom. This is asking yourself, “What sort of a lifestyle do I want?” “How am I going to live it?”, “How often do I want to travel, how much time do I want to spend at home?”, “How will I travel?”, “how do I pack lightly?”. It’s really thinking about minimalism and how do you get rid of unnecessary possessions that are weighing you down to be more free. Natalie Talks About The Transparency Of Living A Suitcase Life While she says that she “really enjoys the constant change” her travel brings, it also gives her a few downsides. For instance, it can often be difficult for her to forge long-lasting, meaningful relationships with people. Structuring days can also pose a challenge for her. She hoped that her businesses will get over the fact that she doesn’t need to be present to reach out and connect with people and still add value. As a result of this, she plans on slowing things down. Natalie is looking forward to spending a little longer in the places she visits. She looks forward to finding somebody who’s up for an adventure to share and for moving around as well. The Ultimate Goal Natalie hopes that more people will be able to live her way in the future. She wants more entrepreneurs to build and design their businesses based on what they love doing and around their lifestyle needs. She hoped also that everyone will aim on having a lifestyle business that will give all the freedom to take a time off at any time.  This means especially for that time you might need to drop everything to take care of yourself, relationships and family. In that circumstance, she wants you to still have the confidence that your business will be stable and will still generate income even when you’re not around. [content_toggle style="1" label="Please%20Click%20Here%20to%20View%20the%20Entire%20Transcript%20of%20the%20Show" hide_label="Hide"] Natalie: Hi. I’m Natalie Sisson, the suitcase entrepreneur and I once was almost arrested in Sydney airport for being a little bit silly with one of the security officers and telling him that he wouldn’t find explosives in my suitcase. That he’d actually in fact find them strapped to my chest. I thought it was really funny at the time. He didn’t think it was funny at all. If I’d been in America I probably would’ve been arrested. Not my smartest move on my travels. Woman: In business and know the way forward most include social media. Perhaps you find it a bit confusing. Even frustrating. Well, you have no idea how to make it work for your business. Fear not. We interview some of the best social media experts in business who will share their experiences, ideas and knowledge. Plus offer tips and tricks to make using social media a breeze. Leverage the power of social media and grow your business now. Welcome to social media business hour with your host Nile Nickel. Jordan: Hello and thank you again for joining us. This is Nile’s trusty sidekick and co-host Jordan and I’d like to take a moment to share with you how you can benefit from Nile’s incredible experience using social media for real business success. If you’re an entrepreneur or thinking about starting your own business then using social media might be the most cost effective and time effective way to get your business real results. That’s not to mention much of what you can do to get those terrific results on social media is even free. Take Linked In for example. Nile always says it’s the best social media platform for business today. And that’s why I recommend you go to linkedinfocus.com and start your social media education today. Sign up for Nile’s free tips, tricks and strategies. Once again, it’s free and it only takes a few seconds. Go to linkedinfocus.com today. You’ll be glad you did. Nile: Hey, welcome back. And after our funny news story there -- obviously you heard the tease at the beginning of the show with Natalie Sisson and by the way with the tease that Natalie gave us at the beginning of the show -- if you take a picture of Natalie I think if I was on the other side of that I would be laughing but let me tell you a little bit about Natalie. Maybe together with her. But Natalie Sisson is a number one bestselling author, podcaster, speaker and adventurer. Definitely an adventurer. Who believes everybody has the right to choose freedom in business and adventure in life. She’s on a mission and I love this mission. In fact, Natalie I’m going to ask you about this as soon as I tell everybody what your mission is. Your mission is to ensure 100000 plus entrepreneurs have freedom in their business and adventure in their life by 2020 over at suitcaseentrepreneur.com how did you come up with that and how do you go about helping people do that? Natalie: Actually I just changed it recently to a million because somebody told me I was playing too small and when I started my business around five years ago that seemed like a pretty big number for me to reach either directly or indirectly through spreading the word in my books and my podcast and my blog and my programs and my retreats and my workshops around the world so now it’s a million people. So I’ve got a lot of work to do. But how I help people doing that is really showing them what’s possible and I think a lot of people are able to build a business that supports their ideal lifestyle. They just have to get really clear on what their ideal lifestyle looks like. And freedom means a lot of different things to a lot of different people and so for me it’s just getting them really clear about if you could wake up tomorrow and do whatever you wanted, spend time with the right people, be in a location that you wanted, what would your life look like and what would you be doing and how would you be spending your time? And it’s a great place for people to start and from there I can then get them to look at how they’re going to monetize themselves, build a business that’s mobile and really make revenue and make enough money to support their lifestyle and have an amazing life. That’s not the specifics of how I help them do it but that’s essentially the overall division of what I’m trying to help them with. Nile: One of the things that I find fascinating is people might detect you have a little bit of a different accent. Natalie: I have a different accent. Awesome accent. Nile: Might even say a southern accent. I think it’s awesome too. Sounds very romantic I might add but that’s just me. But you come from New Zealand and you came up with this big bold thing. You’ve been living it, you’ve been doing it so by the way, this isn't a -- just a vain promise. You’ve been out there doing it. But New Zealand’s a fairly small country, not heavily populated. What brought all this on? I’m just really curious. Natalie: That’s a great question. Well, it is paradise here in New Zealand. I’m actually just back here visiting family and it is a beautiful place but it’s also as I like to say on top of the world so there’s a whole lot more world out there to explore. And ever since I was a kid I’ve been traveling, my parents have been amazing. They’re both from Europe. They took my sister and I on tons of boat travels and so I just have this massive curiosity about the rest of the world and the countries and the cultures that I wanted to explore but what lead me to this point of living out of a suitcase and running a business and teaching other people how to travel the world and create a business that they love is really I think just kind of partly by accident and partly because I really wanted to not be stuck in an office working for other people so when I did finally go out on my own and become an entrepreneur and start my business and run some workshops I took everything that I did online and thought if I can make money from anywhere online from my laptop then I don’t need to be in one place to do it. So that’s what started the adventure and freedom quest. Nile: So you’ve mentioned that your parents took you as a younger adult, a child on a number of trips. Is that where the inspiration really came from? Natalie: I don’t know. I mean, I love that they’ve always encouraged us to travel. But as I said the inspirations probably come from a myriad of things that happen in my life. I recently found a photo of myself in a suitcase when I was a kid. I’m like literally poking out of a suitcase. And if I look back on my university studies, all my corporate jobs that I used to host, the cofounding and technology company, everything’s always been around technology, information management, communications, presenting, magazine style work and travel combined so I really just pulled together marketing, brand management from my corporate jobs, the technology side and social media from the company I cofounded and then my love for being able to teach, learn, teach and learn and just really be able to do that from anywhere. So it was -- like I think an accident or genius really on my behalf to be able to do it and probably a very strong longing from the get go to still be able to incorporate travel into anything that I do. Nile: How many miles would you say that you travel in a given year? Natalie: Oh, I don’t know because I work in kilometers. But a lot. For example, just coming back -- Nile: Well, we could go to kilometers. That’s fine. Natalie: Do you know what? I’ve never really actually taken the time to look at that because probably it would scare me. But just for example coming back to New Zealand I -- it was a 37 hour journey because I had a flight from Lisbon to Dubai. Then I had a nine hour wait in an airport which was actually not as bad as it sounded. Then I had a 13 hour flight to Melbourne, a four hour wait there and then a three and a half hour to New Zealand and I think I was looking and there were at least 10 -- or was it 12 and a half thousand kilometers on one of those legs alone so I’ve taken a lot of trips already this year and more to come so I don’t even know. Probably more like you with your 100000 miles I’m used to do in a year. Nile: Yeah, well, one of the things that I found and I’m going to get a little personal with you if it’s okay. I know that -- I had a family at the time and it was really hard on my family life to do that. I’ve got to believe for family or dating or whatever it may be that’s a pretty difficult thing to do. Have you found that or does it matter? Natalie: Yeah. I mean, obviously if I had family independence which by the way is not something that I do want so that’s the reason that I can't be even more free. I’m sure it would be even more complex or challenging but I’ve actually interviewed and profiled a lot of people in my community. I have lots of customers and clients who have families and they do make it happen. It’s awesome to see how they do it. They go off in RVs around the world and they go off to Guatemala and get their kids involved in nonprofits or working on the land or home schooling so there’s always ways to do what you want even with families. But for me personally I enjoy being single and I enjoy traveling the world. I enjoy having romances on some of my trips but for sure it makes it having a relationship a lot harder and that’s probably my next stage is how do I make that happen and make it more appealing to a person that I meet that oh, look. I’m heading off in a week here. Why don’t you come with me? Or being a bit more stable and sticking around in a few places which is my aim right now is to have a few more bases around the world and actually spend my time in fewer places, more time in the communities that I want to be in getting to know people, developing better relationships with friends and people and settling a little bit more so I think that time is coming up. Nile: Well, that makes sense and I could see that being the next book that will be coming out. Natalie: Maybe. Nile: I mean, I’m planning seeds here. Natalie: Well, I did touch on it in my Suitcase entrepreneur book. I did touch on how to manage relationships with family and friends while you’re traveling and also as a single person or as a couple but I didn’t go deeply into how do you find love on the road because frankly I don’t have the answers for that and I know a lot of people do struggle with it so I think when the times comes you put your mind to what you want to do. You’ll make things happen and you’ll put the effort in priority into that but this -- it is always challenges whether you’re single or married or whatever so it’s really up to you to kind of figure out what you’re wanting out of that. Nile: It absolutely is. One of the things that I have been really fascinated with -- clearly people go to your website which we’ll have in the show notes so we’ll make it easy for everybody but they go to your website, they look at your book, they see any of that. Clearly you’ve had a lot of success in what you’re doing. Now, that requires promotion and branding and all sorts of things like that. That being the case, how have you found the magic formula to do that as you’re on the road all the time? Natalie: The magic formula ironically to have all this freedom is discipline and it took me a while to figure that out. so the more disciplined I am around having assistants and a team and processes and what I call sexy operating procedures but most people call it standard operating procedures has really helped me to streamline my business so that I don’t have to spend much time on it. I can take as much time off as I want within reason. The things will still operate without me that I’ll still make money without it and that’s from all the years and hard work and hustle of building community and building up my portfolio of products and programs and committing everything that I have really to this and living the lifestyle as well. Living and breathing what I preach. So I think it’s taken focus and discipline and now I get to reap the rewards which is wonderful. But I still love what I do so I put a lot of effort into it but it’s fun and it’s wonderful because I built it around what I wanted it to be and I really appreciate getting to help people all the time with choosing their own adventure and their version of freedom. Nile: Well, I could clearly see that. I mean, your book the Suitcase entrepreneur -- if you look on Amazon at that it’s a five star review which isn't easy to get and reading through the comments that people have left I would say the majority of them are positive. Some of them are not so positive. But what I see and what I find about you through this process is through everything it appears that you’re very real, down to earth and transparent. Natalie: Absolutely. 100 percent. And I don’t want to be anything else. That’s funny that you say that about Amazon though because I think the very first one that comes up is a one star review saying living -- selling the dream or something. And the lady is really complementary about me. She’s like I’m sure Natalie would be a great person to hang out with. She seems really fun and cool but can't help but think that she’s selling a dream here and it’s such an interesting thing that you come up against because even just being back in New Zealand so many people look at this and they’re like well, how does somebody do that? How do you run a business from a laptop? How do you make really, really great money and be able to make an impact by selling how to make a business or how to run a business, how to live this lifestyle. So I get it. And it’s something that people have really taken a while to _____22:39 onto. How do you become a digital nomad. Use software and tools and technology and outsourcing to run any type of business actually from the road. And I think the biggest thing that’s been my success as you’ve mentioned Nile is just being really open and transparent about everything. My screw ups, my failures, the good times, the bad times. I recently ran a webinar and I totally forgot to plug in the Wi-Fi router and I was right at that critical moment of talking about my program that people could join and it cut out and I was like oh my god. This is ridiculous. And I just laughed out loud and then I shared it in a podcast. Like how not to run a webinar or how to -- things to avoid based on what I just did and people really appreciate that. It’s not all perfect. I don’t think there is this magic formula, I don’t try and put on a front and I think people appreciate that it’s just real and you show them the good, the bad and the ugly of being an entrepreneur and traveling the world. Nile: Now, so the next thing that I’m really curious about and I’m going to come back to the social media and the promotion and all of that in a bit but you mentioned a 100000 people that you really want to -- if you will transform their lives. And that wasn’t big enough. Now that it’s a million how are you going about that and how are people enrolling in this process because I assume that that’s where they say yeah. That’s what I want. How do I get it? So tell me a little bit about that. Natalie: Yeah. It’s a great question. Well, what’s coming out this year that I’ve been really excited about is social enterprise that I’ve been considering in my head for way to long which is why I need to take action and it’s still based around freedom. It’s called the Right to freedom and to answer your question I feel that’s the movement, that’s the initiative that’s going to spike hopefully up to a million people to join. So it’s still very much based on my Suitcase entrepreneur business and what I’ve been doing there but I’ve always had this long held belief that underneath the soul there’s a greater desire for me to understand what freedom really is because in the US it’s completely different to other parts of the world and I’m just fascinated by it now and I still see people getting blocked in my community that I’m working with and I think it’s because we have this real disparate idea around can I have an amazing lifestyle and a really successful career or business, family and all the freedom that I want or is that being too greedy, is it even possible and so Right to freedom is this movement that I’m going to be beginning actually later this month to start working on social enterprise and the first hopefully global study on freedom and from there I’m going to be expanding out into a whole bunch of things. Hopefully a documentary and a book and a whole assessment type profile where people can understand and learn more about how they can have more freedom. So that to me is the -- what I’ve been working to for the last five years with my business has gotten me this place where I’m like great. Now I can work on an even bigger initiative with a nonprofit aspect that has a huge amount of potential to be one of the most scary but exciting things I’ve embarked on but also make a huge impact on the world. So that’s why I’ve stepped it up to a million people this year because I finally feel I’m ready for the next five to seven years to go on this journey. Nile: One of the things I’m interested in is -- and the US is sort of a unique place if people haven’t traveled outside the US. The majority of my listeners are US based but that’s not true of all of the listeners. We’ve got people listening all throughout Europe and Asia and so on and so forth. But that being the case, you mentioned the difference in the US and how sometimes their idea of their right to freedom or that freedom view that they have is different. Talk to me a bit about that. Natalie: Oh, sure. I mean, I’m probably insulting people right now because I have a lot of American friends and I love them and I love visiting and being in America but it always blows my mind that people there are like having to be busy and working all the time and if they’re not seen to be doing that then something’s wrong. Like having time off, taking time out, enjoying half a day off from your business seems like you’re not doing the right thing or that something’s going wrong if that’s what you’re doing. And there’s a huge inherent nature there to be just hustling all the time, to be ambitious, to be making money, to be working as hard as you can, to be setting up that American dream and I think you’ve got it all wrong. Completely the wrong way around. And what you end up doing is working so hard to earn as much money as you can to buy things and more things and more materials that you don’t need that ultimately make you unhappy and you see so many people over there who’ve done really well for themselves, super wealthy and they’re miserable. So I’m not saying that’s indicative of all of the US but there is this -- very much this nature there that you have to push hard, work all the time and everything is a priority and a commitment in that respect and I’m like why are you doing all this work and why are you working so hard when your life is sitting there waiting for you to live it and go on adventures and really enjoy it and spread happiness and cherish every single moment and live like there is no tomorrow. Nile: That’s an interesting observation. We’ve got the phrase in the States and you’ve probably heard it as much as you’ve been here. Keeping up with the Joneses. Do you think what you observe with a  lot of people in the US is a bit of that keeping up with the Joneses syndrome? Natalie: Yeah. And I don’t think it’s just limited to the US but for sure it’s there. I mean, you see it in other cultures as well. And I get it but I just don’t agree with it. Like I mean, here’s a person speaking -- it’s easy for me to say. I live out of a suitcase but if I eventually buy and live in a house I frankly don’t care what other people think of my house, of the goods and the things that I have inside it. I want it to be my place, I want to enjoy it, I want people to feel comfortable and welcome there. It’s not about that I have the fanciest car or the most incredible sofa or the most amazing artwork on the walls. None of that stuff matters. If you were to leave this planet tomorrow nobody is going to remember you for the car that you had or the artwork that you had. I hope. I hope they’re going to remember you for the legacy that you’ve left through the work you’ve done or the people’s lives that you’ve touched. So all of that stuff just seems so unimportant in the scheme of things. Nile: I’m curious because I think in my own life apart from my family there are very few material possessions that I really, really enjoy and most of them are relatively small. I'm curious if you have any of those material possessions that find their way in the suitcase and travel around with you. Natalie: Short answer is no. Nile: Okay. Natalie: I mean, obviously if I lost my new Macbook tomorrow or my iPhone six I’d be a little bit frustrated but it’s -- all of it is replaceable. And even to the point that my mom bought me a beautiful ring for Christmas, the Christmas we just had and I love it and it’s the only thing that I wear every single day but even if I lost that it’s -- I’ve still got the memory. It’s more important that mom’s here than the ring that she gave me so I would say there’s pretty much nothing. Sometimes when I get a bit sick of my suitcase I’m kind of excited that if it got lost by the airlines because I’d have to go out and buy something new and refresh my wardrobe and start it fresh and just keep it interesting. Nile: Well, there you go. Well, no. I think of that. As I said, there’s very few things. I have for example a silver dollar money clip and that’s what I carry every -- the physical currency that I carry around is in that money clip. But I’ve now had that money clip probably for 25 years and is it materially worth a whole lot? No. it’s just worth something to me. But I -- little things like that that I enjoy. I was curious if you had any of those little things like that. you mentioned the ring but that’s interesting because it’s really -- if you get down to it and there’s a big fire or a big flood and you’re going to lose everything or virtually everything other than what you can carry in the palm of your hand; I always like to ask people what would that be because it really sort of defines a lot of things about you. Natalie: It does. And you know what? the things that nobody can ever take away from you or be lost is memories, experiences and the people and the relationships that you have so that’s the most valuable thing in my life right now and the reason I’m even back home in New Zealand right now is my dad was in the hospital and it was incredible to just see how I dropped everything. I finally had plans to stay in Portugal for a few months which is quite a long time for me and I was really loving it. I’d actually bought a scooter for the first time, I was doing Portuguese lessons. I was actually trying to integrate into society a little and enjoying it and I just dropped everything to come back here because family, friends are just so much more important than anything else that you could ever own. So experiences as I said and memories that can never be taken away from you and they’re worth millions of dollars in my mind. Nile: Yeah. No. I would agree with you. Other than the fact that I’m getting a little bit older and some of those memories fade. I’m not sure you can -- Natalie: Yeah. That’s true. You need to write a book maybe. You need to write a book. Nile: Yeah. That might be it. I’ll have to read it to remind myself. That’s all. Natalie: Yeah. Nile: Well, again, I want to go back to the promotion and I want to go back to the promotion because when -- you typically promote to a community and you typically build that community from people that you know, like and trust or people that know, like and trust you. so as you’re traveling around the world obviously you’re meeting a lot of people but that marketing gets to be challenging and I think you have an interesting take on it which is I guess why I wanted to get there. It’s certainly not what I want people to focus on with the interview with Natalie here but I think you’ve got some interesting takes on it so what -- how do people get to know you? Natalie: That’s a great question. I mean, I think you touched on it earlier. It was a really lovely compliment. I’m pretty open, I’m very transparent and recently I was in Berlin and I held a meet up there with my community and one of the guys from Netherlands said oh, you’re just like you sound like on your podcast and you look like in your videos and you’re just you. And he’s like we thought you’d look like a celebrity when you walk in and we’re all -- but no. but you came straight over and talked to us. And I was like well, what did  you expect me to do? So I think people get to know the real me if they ask the right questions for sure. As you said, I meet people all the time every single day and it can be overwhelming to remember every single person you’ve met but some people you just really connect with and those ones that usually share a curiosity and love for life. They ask intelligent, smart questions. You have discussions over all sorts of topics and from there you forge friendships and you actually make an effort to keep in touch and I’ve met up with several people around the world in two or three different countries. It’s kind of becoming a theme with some of my good friends is to see how many places we can meet up with around the world and share more experiences and good times so people just have to ask and get in touch. Nile: Well, one of the things I guess I was going on was you do an awful lot of your business on social media and social media I think has become a little bit of cornerstone in your business. But it’s social at the same time. So I -- at least from what I could see a lot of people that get to know you and a lot of your marketing for that matter is social media based. Natalie: Absolutely. Yeah. Precisely. So I’m anywhere and everywhere on social media because I love it and it’s how I built my business so very, very important and has allowed me to just have my unique voice and be who I am and people really connect that way. I think they feel they can reach out on Twitter, through Facebook messages and Periscope which I’ve started using and through my blog and podcast and all of it has just helped to build an engaged audience and community of -- I call freedom fighters who get what journey I’m on and want to be on a similar journey but on their own unique path. Nile: Do you find that there are people that engage with you and you mentioned that engagement. That’s one of the things that we talk about quite a bit because you could do a lot of things and a lot of big marketing programs that people do but unless you engage it just doesn’t matter. But do you find that there are a lot of people that engage with you and that initial part of the engagement is following you to really build their belief that this could really be done? I mean, are they -- do they question that can she really do this and this is the way she lives her life and they follow you and find out that maybe it is? Natalie: I think that people have told me a lot in the past that they live through me vicariously until they can take their own leap of faith and build their own freedom plan. So yeah. I think that’s a huge part of it and why I like to live and breathe my brand and I do show it. I mean, obviously it is possible. There are some people who may be cut out to be entrepreneurs perfectly but it doesn’t mean that they can live the lifestyle that has more freedom or they couldn’t incorporate more of those things into their daily life so I love to -- I’m all about taking action and showing what’s practical and implementing so people who like that and actually want to get something done, not just talk about it generally are the type of people who -- I'm in their lives and they're in mine if that makes any sense. And you do start to attract a certain kind of person. I’ve seen that with big brands online how often men will attract men of a similar age or women will attract women who were into that particular topic or thing that they’re talking about. So I’m pretty sure I attract some weird ass awesome people who want to achieve all sorts of different things and travel the world or even just stay at home but experience more adventure. Yeah. Nile: Before I transition to sort of the heavy question I have to ask one of the light questions. Whenever you travel a lot you come up with some different strange stories. And you and I were talking a little bit before the interview about some of the strange stories and you said well, so many things happen to me I don’t even know where to go. And I have to give you an example because -- and just like me I’m sure that you have hundreds if not thousands of these stories but I got stuck in an airport and they gave us meal vouchers. Not an uncommon thing. And so the only thing that was open was a little sundry shop and you could go in and get cookies, crackers, potato chips and drinks or whatever. That was going to be dinner so I went in and I got a box of cookies and I knew that I didn’t need the whole box of cookies and if anybody looks at my social media profile you’ll know I didn’t need the box of cookies either but nevertheless I got a box of cookies and something to drink and I was reading the paper and I opened up -- reach in my bag and I open up the box of cookies and I pull out a cookie and I have one and there’s a little boy playing there and he’s probably four or five years old. And he comes over and he reaches in and gets one of the cookies and I go well, that’s sort of interesting. He didn’t ask or anything and his mom just looks up and smiles at me and so at this point in time I’m reaching in and getting a cookie and he’s reaching in and getting a cookie. And we go on like this until the last cookie of the box comes out. And I pull out that last cookie and his bottom lip comes out and starts that quiver. And I’m going what? I’m just eating my cookies here. And his mom doesn’t say one word to me. She reaches over and she takes the cookie from me and she breaks it in two and she gives him half and me half. And I’m going wow. I’m a little bit blown away by this but I really don’t need the whole box of cookies but I was just looking at it from -- there was no discussion and it was my box of cookies and all of that. And so we get ready to load the plane finally and we get on the plane and I go in and sit down and I open up my briefcase and in my briefcase was my box of cookies. And so I realize I’d been eating his box of cookies the whole time. Gives you a little bit of a paradigm shift there. I reached across the aisle and the mom and the kid were there and I gave her my box of cookies back -- or my box of cookies and we just both laughed because both of us were like well, this is interesting. But that’s just -- hey, I’ve got hundreds of stories like that. But I bet you’ve got even more. So I’m going to put you on the spot. I need some of your stories. Natalie: Well, I’d say -- I mean, I’ve got some pretty funny ones. I tend not to attract too much drama into my life so I’m sure what other people would tell a tantalizing tale about -- I just kind of take in my stripe but probably one of the most significant and it was pretty scary at the time and ridiculous afterwards. In Vietnam a year and a half ago and I’d actually just been -- I’d won over the role of being an editor for a book for startups in Asia and I’ve been editing this book about Vietnam for entrepreneurs so I’ve been learning tons about the culture and the way in which they do business but also the safety of the country, the communication, the political setup and I remember writing about this particular area of Ho Chi Minh City where you shouldn’t really stand as a tourist and it’s notorious for theft and you have to be careful and you should catch taxis and I’ve just come back on a six and a half hour bus ride from Mui Ne. I’ve been on the coast and I’ve been enjoying some beach time and relaxation and a digital sabbatical. Time offline. And I got back into the capital and got off the bus and I knew that my hotel was only a five minute walk away because I’ve been there before and the taxi driver’s like you want a life? And I was like no. no, I’m good. I’m going to walk because I’ve just been on a bus for six and a half hours and I’m walking along with my suitcase in my hand. Obviously rolling it along. And I had my laptop bag with every single thing in it tied around the handle of the suitcase and I’m looking at my phone which I’m holding pretty firmly in my hand but I’m looking at the map to go yeah. I think it’s this way and not that way. And out of nowhere comes this scooter like a sort of a very, very quiet scooter motorbike, two guys on it and then they suddenly speed up and I’m like totally off in my own world. I’m tired and I’m jetlagged and I’m looking at this phone. And they just came by and they grabbed my laptop strap out of my -- like off my shoulder. And just sped on and I just remember spinning around and shouting out no and watching my entire life like speed off down this street and I started running after -- I wouldn’t have had any chance in hell of catching them but all I could see was my purple suitcase and my laptop bag and everything just gone and I start running towards them like yelling going darn you. And they dropped it. they dropped the whole thing because what had happened as I -- one thing that I did as a safety move was I attached as I said my laptop loosely, the strap around the suitcase handle and so by grabbing a laptop bags that also hooked to my suitcase and it was just too heavy and they couldn’t get away with it. So then some respects I was -- I just stood there and went oh my god. My suitcase just saved my life because I had my passport in there, all my money, my hard drive, my computer, everything. I hadn’t even split anything out onto myself. Normally I will hide like another card somewhere else or I just won't have everything in one place and also it was the only time that I put a jumper in my laptop bag. I don’t know why. Sort of a jacket which padded the fall when it fell down so my laptop didn’t smash. Nothing got broken. It was incredible. And I just remember standing there going you are an idiot. Like you wrote about this in a book and here you are standing in the exact place. I’d even crossed over the road to be on the quiet side so there wasn’t anybody around for once which is pretty not common in Vietnam and yeah. It was incredible. So that was my story that I got everything back and I felt ridiculously lucky and fortunate to have all my stuff back and be alive. Nile: Well, it’s always interesting when we get those reminders like that too. Now, you teased everybody with a story about coming back into Australia and making a joke that maybe wasn’t a good joke so we can't let that story go either. Natalie: Oh, yeah. That was just another wonderful moment where sometimes my sense of humor which we talked about before doesn't go down so well. So I was waiting for a flight out of Sydney. This was back when I was in the corporate world and I was waiting in line to actually just check in on the flight and this guy came up to me, a security guy and he’s like ma’am do you mind if I check your bags? And I was like no. That’s fine. Go ahead. But can I ask you what you’re checking for. And I knew what he was checking for but I just wanted to make conversation because frankly I’ve been on the airport for a while and it was a bit boring. He’s like I’m checking for any explosives. And I was like well, you’re not going to find them there. I’ve got them strapped right here and I pointed at my chest. And I was wearing quite a fitted top so it was clearly obvious that I didn’t have anything strapped under there and I thought it was hilarious and he just -- that’s a federal offense ma’am. I could have you arrested right here on the spot. I’m not going to but that was stupid. Don’t do it again. And I was like okay. The more people that I told about that -- they were just like Natalie what were you thinking? Like what an idiotic move. So every so often even as a frequent traveler you do do some pretty stupid things. Nile: See what lack of sleep could do to a person. Well listen, we don’t have a huge amount of time yet but one of the things that I’d love to talk about if it’s okay -- in your book you talk about the three stages of building a freedom lifestyle business and I found that fascinating and I don’t know if I could indulge you but would you mind sharing those with us? Natalie: Absolutely. So _____45:01 is not surprising. The first stage is the -- I think the hardest one for people to get their head around. It’s the freedom mindset so once you do have a business or a career that affords you a little bit more flexibility a lot of people really struggle with oh, that means I don’t necessarily have to work a normal working week nine to five. I can take more time off, I can take a mid week weekend. I don’t have to be based in an office. I don’t have to have clients that are in the same location as me so it’s that -- there’s a lot more to it. There’s also dealing with friends and family which we’ve talked about here and really getting clear on your vision for how you would like to live so that freedom mindset is the first stage that I take people through. the second stage is financial freedom which really comes down to how you’re setting up a business or a career so that you have enough revenue and enough income to afford you a great lifestyle but also not tie you down; your revenue streams that you have allowing you to be flexible in what you do; how active or passively do you want to be involved in the work that you do as well. so that’s all the nuts and bolts of building an online business, the business model, the social media aspect and strategy, your sales funnel, outsourcing, systems etcetera. And the final part is lifestyle freedom. So what sort of a lifestyle do you want? how are you going to live, how often do you want to travel, how much time do you want to be spending at home, what does that look like to you, how do you travel, how do you pack lightly. Really talking about minimalism as well and how do you get rid of a lot of those possessions that are weighing you down to be more free. Nile: I like that travel hack. I noticed you’ve got a few interesting terms like travel hack and digital nomad and things like that. Natalie: Yeah. I don’t make them up but they’re quite common in my world. But for people who’ve just heard them for the first time they’re like oh, digital nomad. I like that. And I’m like yeah. I didn’t make it up. Nile: Well, that is quite alright. I know that you’ve got an awful lot to share with people. We will have the links up on our website and it will be on social media business hour. Episode 119. But can you tell a little bit of -- the listeners -- share with us what you have and what you do and how people could engage with you? Natalie: Yeah. So a little bit more about kind of how I run my business or what I have on offer? Nile: What do you have that you offer people so that they could learn to do what you do and sort of roam around the world and be fun and fancy free. Natalie: Well, most of what I do actually is free for people which is great. So I do have a blog at the suitcaseentrepreneur.com and I have a twice weekly podcast which is also free on iTunes. And the Suitcase entrepreneur all within the branding. The book which is really, really affordable on Amazon and just a ton of stuff that I put out there free. I do webinars, I do -- I’m starting to do more Periscopes and I just love teaching people and sharing how they can do this for themselves. And then I have digital products that I sell on my site that are all related to building an online business and also using crowd funding to sort of kick start your business if you need. And my most definitive program that I’m really excited about launched last year which is my main stand. Every single piece of advice and experience and learning has gone into it. It’s the Freedom plan and you touched on the three stages. There’s what basically makes up the Freedom plan so it’s 12 modules. There’s a lot more to it than that but essentially I take people through those three stages with 12 modules of online learning, support and community involved and that’s my baby that I’m really wanting to get more and more people through because I’m starting to see incredible results that people are getting. And as I said, I think it’s like everything that I’ve accumulated over my entire lifetime but also five years in business to help people do this for themselves. Nile: Well, I can't recommend highly enough. As I said, you’ve got a five star rated book. When you look at all of the ratings on Amazon. The Suitcase entrepreneur. I recommend that. We’ve got that available as a link on the show notes as well for episode 119. And I have to say I’ve got the privilege -- I like all of the pictures on your website and everything like that but one of the pictures that just says freedom to me is your Skype picture and I’m not sure that everybody gets to see your Skype picture. Natalie: Oh, does it? I should look at it. Oh, that one. Nile: Yeah. Well, you’re up high. I don’t know if it’s a mountain top. I’ll call it a hill top. But beautiful scenery behind you. There you are with a great smile and two thumbs up and to me that just says freedom in a really great way so I love it. Natalie: That’s true. I should probably put that one out. That was actually a panorama looking across the _____49:51 it reminded me of the hobbit’s land and Middle Earth because it’s just so beautiful so maybe I’ll incorporate that into my blog. Nile: It needs to be because it really is a great picture that says freedom in a big way. But Natalie I would like to thank you so much for joining all of us today on the social media business hour. And for our listeners, I want to thank you too. Hopefully you learned a few new ideas or concepts. Maybe a dream got started. Maybe you were just reminded of a few things that you already know but you haven’t been doing to improve or grow your business or your life. Our desire is you take just one of the things that you learned or were reminded of today and you apply it this week to your life or business. We know that a small change can make a big difference and I’m committed to bringing you at least one new idea each week that you could implement so go back and identify just one small change that you could make to your business or your life this week and see what a big difference it will make for you. So until next week, this is Nile Nickel. Now, go make it happen. Woman: Social media business hour is powered by linkedinfocus.com. For show notes, updates and to pick up the latest tips and tricks head over to socialmediabusinesshour.com. Until next time. Thanks for listening. [/content_toggle] Weblinks: Facebook: http://facebook.com/suitcaseentrepreneurTwitter: @nataliesisson Related Books: