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If you're looking for a short list of principles for business success, there may be no better book than “The Go-Giver,” which has sold well over a million copies and been translated into 30 languages.On this episode of The Clarity Advisors Show, host Ken Trupke talks with the co-author of the book, Bob Burg, about following his Five Laws of Stratospheric Success to build relationships, communicate value, and accelerate business growth.Timestamps(00:21): Introduction.(01:04): Why the Go-Giver series has been so successful.(04:43): Introducing the five laws of the go-giver.(05:01): The Law of Value.(05:55): The Law of Compensation.(06:15): The Law of Influence.(07:02): The Law of Authenticity.(07:39): The Law of Receptivity.(08:24): Being entrepreneurial without being an entrepreneur.(09:50): Clearing the hurdle of being self-focused.(12:59): How to come across as genuinely authentic.(16:00): Attracting and retaining the best people.(19:40): Advice for leaders today.(22:37): Connecting with Bob Burg.Episode Quotes“People are going to do business with you because ultimately, they believe they'll be better off by doing so.“Go-Givers tend to sell at the higher end of the price level because Go-Givers sell on high value, not low price.""When you sell on low price, you're a commodity. When you sell on high value, you are a resource.”“All things being equal, people will do business with, and refer business to, those people they know, like, and trust.“Giving and receiving are not opposite concepts, despite what so much of the world would have us believe.”“We're all more concerned with ourselves than we are with other people. What we've got to understand is so are they.“We've always got to remember that consumer is buying for their reasons, not our reasons.”“Authenticity is simply acting congruently with your values.”“How far can you push a rope? Not very – at least not very fast or very effectively. That's why great influencers, great leaders, don't push. They pull.”“The ability to earn and maintain trust is going to be your single biggest advantage.”“There are two elements of [trust]. One is character and the other is competence. And if it's something significant that people are making a decision about, they've got to see you as having both.” Recommended Reading and ListeningThe Go-Giver books by Bob BurgThe Go-Giver Podcast hosted by Bob Burg“The Speed of Trust: The One Thing That Changes Everything” by Stephen M.R. Covey“The 7 Habits of Highly Effective People” by Steven R. CoveyClarity Advisors Reading List Connect with Bob BurgWebsite: Burg.comBob Burg on LinkedInBob Burg on FacebookMore Bob Burg Links Connect with Ken TrupkeEmail: ken@clarityadvisors.ioWebsite: ClarityAdvisors.ioKen Trupke on LinkedIn
Welcome to a new episode of Get Creative! Tired of the daily grind? We chat with Bee Portillo, a former stay-at-home mom who transitioned to becoming a successful transaction coordinator, all while enjoying the freedom of being her own boss. Bee shares her inspiring story of leaving the stay-at-home life behind to pursue a career in real estate. She'll talk about how she leveraged the supportive SubTo community to find her niche and the power of building connections to land dream opportunities. Packed with valuable insights, this episode also dives into how Be's transferable skills from office assistant to transaction coordinator helped her excel, the importance of organization and meticulous attention to detail in real estate deals, why understanding creative financing is crucial for transaction coordinators, and how to balance family life with the flexibility of a remote work schedule. Highlights: "If you're struggling to make money, you haven't talked to enough people." "There's so much more potential here. And there isn't just one thing you could do, there's several different things that you can work on." "It's not just all about ourselves and take take take. It's about bringing something to the table." Timestamps: 01:13 Be in the Middle of a Storm (Houston Market) 03:04 From Stay-at-Home Mom to Transaction Coordinator Dream 05:00 - Making Connections in SubTo Community 07:03 - Why Transaction Coordinating? 09:02 -Office Assistant Led to Transaction Coordination Skills 10:01 - Breaking Down Be's First Deal as an Intern 13:34 - Moving Parts and Attention to Detail in Transactions 16:27 - Cash Flowing Property with Existing Tenants 17:54 - Transaction Coordinators Who Understand Creative Finance 29:33 - Go-Givers and Supportive Network 31:07 - Providing a Positive Customer Experience ► Join The Subto Community & Learn Creative Finance Directly from Pace: https://paceapproves.com/subto-gc ► Want to Become a Private Money Lender? Join Us For The Upcoming LIVE Training this Saturday to Learn How to Lend Money on Real Estate Deals: http://joingatortribe.com/yt ► Join Our Free Facebook Group to Connect with Pace and his Students: https://paceapproves.com/freefb-yt ► Become a Top Tier Transaction Coordinator and Make Money Doing The Paperwork For Real Estate Transactions: https://paceapproves.com/tttc-gc ► Listen To Pace and His Students Share Insider Secrets To Real Estate Investor Success: https://getcreativepodcast.com/ PLUG IN & SUBSCRIBE Instagram: https://www.instagram.com/pacemorby/ TikTok: https://www.tiktok.com/@pacemorby
Welcome to another episode of ScaleUp Radio! I'm Granger Forson, connect with me, at www.bizsmart-gloucestershire.co.uk or on LinkedIn for more captivating entrepreneurial journeys. Today we explore the inspiring story of Paddy (Vanessa) White, the founder of 'Virtual Diamond'. Starting her VA business from home a decade ago, Paddy transformed her passion into a thriving enterprise, showcasing the power of referrals and client satisfaction. Discover how Paddy's journey began after moving away from London and taking on her first client - her husband. Learn how she built 'Virtual Diamond' on the solid foundations of referrals and exceptional service, growing her team to five members dedicated to easing clients' pain points and delivering the 'wow' factor. Paddy's approach to team happiness is a cornerstone of her business success. Prioritizing open communication and employee well-being, she ensures her team thrives, reflecting positively on client services. Paddy's selective client process, focusing on respect and cultural fit, highlights the importance of saying 'no' when necessary. Feedback is a vital component in Paddy's business, where regular meetings uncover pain points, leading to continuous improvement. Her emphasis on financial discipline, automated savings, and direct debits underlines her savvy business acumen, learned from her father's teachings. Join us as we delve into Paddy White's world, where professionalism in the VA industry sets the tone for future success. Paddy's story is a testament to resilience, adaptability, and the pursuit of excellence in the virtual assistance world. Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for. If you would like to be a guest on ScaleUp Radio, please click here: https://bizsmarts.co.uk/scaleupradio/apply You can get in touch with Granger here: grangerf@biz-smart.co.uk Kevin's Latest Book Is Available! Drawing on BizSmart's own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up. More on the Book HERE - https://www.esusgroup.co.uk/ Paddy can be found here: linkedin.com/in/paddywhitevirtualassistant https://www.virtualdiamond.co.uk/ https://www.facebook.com/virtualdiamond paddy@virtualdiamond.co.uk Resources: Unlimited Power by Tony Robbins - https://uk.bookshop.org/p/books/unlimited-power-the-new-science-of-personal-achievement-tony-robbins/1176637?ean=9780743409391 The Go-Givers by Bob Burg - https://uk.bookshop.org/p/books/the-go-giver-a-little-story-about-a-powerful-business-idea-bob-burg/3549367?ean=9780241976272 Davina McCall podcast - https://www.listennotes.com/podcasts/making-the-cut-with-davina-mccall-michael-PtaD-18gk_w/ Duolingo - https://www.duolingo.com/
If you believe in helping others, what intention is behind it? On this episode of the Business Wingmen, your hosts Steve Smith & Travis Smith discuss the concepts from the book, The Go-Givers and the law of reciprocity. Both have extreme value in business if your intentions are right.
Today we're speaking with the wonderful Kathy Tagenel, President of Go-Givers International, all about a tool called the Kolbe A Index. My initial discussions with Kathy were eye-opening to say the least. I've taken 'em all, Meyers Briggs, and other EQ/IQ tests as a new student x4 growing up. This Index was probably the most impactful of all, I only wish I had access to it when I was in middle school!In this episode we cover:- How to unlock your innate abilities and harness the Kolbe Index information to help make your life more fulfilling- What an innate ability is. Hint: you were born with these.- How EQ and IQ testing is different from taking a look at the "conative" approach- A quick 101 on the Kolbe A Index and my experience with it- How your innate abilities can support others and vice versa. Loved this- "how we initiate action determines how we naturally communicate"- So much more!LINKS:Receive 30% off Kathy's services here: https://thegogiver.com/wholepicture/Learn more about Kathy here: https://thegogiver.com/kolbe/Thank you for spending time with me! Don't forget to rate and review wherever you listen to podcasts.Thanks for your support. I'll be back soon with some more inspiring conversations with inspiring humans...-BrittCleaning up your routine? Check out my baby: TheStyleShaker.comYou can also follow me for more on Instagram @brittwitkin
Episode 338 features Bob Burg, Co-Author of "The Go-Giver" and founder of The Go-Giver Community Network, the first-of-its-kind online business community created by and for Go-Givers.Sign up for Bob's newsletter: https://burg.com/daily-impact/ Find Bob Online:Website: https://burg.com/Linkedin: https://www.linkedin.com/in/bobburg/=============================Find Brian:=============================Website: https://brianondrako.com/Youtube: https://www.youtube.com/@brianondrakoTwitter: https://twitter.com/brianondrakoInstagram: https://www.instagram.com/brianondrako/Linkedin: https://www.linkedin.com/in/brianondrako/Substack: https://brianondrako.substack.com/=============================This episode is brought to you by LMNT, the delicious, sugar-free electrolyte drink mix. As someone who is active with CrossFit and other activities, I take LMNT 1–2 times per day. LMNT is formulated to help anyone with their electrolyte needs as electrolytes are vital to helping relieve hunger, cramps, headaches, tiredness, and dizziness.For a limited time, listeners of the Just Get Started Podcast can get a free LMNT Sample Pack with any purchase. This special offer is available here: DrinkLMNT.com/justgetstarted Hosted on Acast. See acast.com/privacy for more information.
Are you ready to expand your influence and make an impact? By shifting your focus from taking to giving, you can make a positive impact in all areas of your life. In this episode, you learn the 5 secrets to being a "Go-Giver" Influencer. In This Episode, You Will Learn About:Influencers and their impactInfluence vs. manipulation 5 Secrets of genuine influenceFREE Career Accelerator Workbook: https://bit.ly/3xXy8UFREE Business Building Workbook: https://bit.ly/3xXy8U Want to work with Danielle? Schedule your call today: https://bit.ly/3OnuLLOLet's Connect! LinkedIn: https://www.linkedin.com/in/daniellecobo/Facebook: https://www.facebook.com/MsDanielleCoboInstagram: https://www.instagram.com/thedaniellecobo/Twitter: https://twitter.com/DanielleCobo Website: www.DanielleCobo.com Book Recommendations: https://www.amazon.com/shop/influencer-de49157c/list/2W8I8NWS6N4CJAbout our guest:For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their business growth.Although for years he was best known for his sales classic, Endless Referrals, it's his business parable, The Go-Giver, coauthored with John David Mann that has created a worldwide movement.While part of a four-book series, The Go-Giver itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine's list of The Most Motivational Books Ever Written and was on HubSpot's 20 Most Highly Rated Sales Books of All Time.Bob is the founder of The Go-Giver Community Network, the first-of-its-kind online business community created by and for Go-Givers.He is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida.Rate, Review, & Follow on Apple Podcasts"Danielle is so Uplifting."
For over 30 years Bob Burg has been successfully showing everyone—including entrepreneurs, leaders, and sales professionals—how to communicate their value and accelerate their business growth. Although for years he was best known for his sales classic, “Endless Referrals,” it's his business parable, “The Go-Giver,” co-authored with John David Mann that has created a worldwide movement. While part of a four-book series, “The Go-Giver” itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine's list of The Most Motivational Books Ever Written, and was on HubSpot's 20 Most Highly Rated Sales Books of All Time. Bob is founder of The Go-Giver Community Network, the first of its kind online business community created by and for Go-Givers. He is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida. JONES.SHOW is a weekly podcast featuring host Randall Kenneth Jones (author, speaker & creative communications consultant) and Susan C. Bennett (the original voice of Siri). JONES.SHOW is produced and edited by Kevin Randall Jones. BOB BURG ONLINE: Twitter: https://twitter.com/bobburg Instagram: https://www.instagram.com/realbobburg/ Facebook: https://www.facebook.com/burgbob Web: www.Burg.com Web: www.TheGoGiverCommunity.com JONES.SHOW Online: Join us in the Jones.Show Lounge on Facebook. Twitter (Randy): https://twitter.com/randallkjones Instagram (Randy): https://www.instagram.com/randallkennethjones/ Facebook (Randy): https://www.facebook.com/mindzoo/ Web: RandallKennethJones.com Follow Randy on Clubhouse Twitter (Susan): https://twitter.com/SiriouslySusan Instagram (Susan): https://www.instagram.com/siriouslysusan/ Facebook (Susan): https://www.facebook.com/siriouslysusan/ Web: SusanCBennett.com Follow Susan on Clubhouse LinkedIn (Kevin): https://www.linkedin.com/in/kevin-randall-jones/ Web: KevinRandallJones.com www.Jones.Show
Drew and Sean talk to Rich Rogers - The Godfather of 6 Degrees Golf Networking. Rich has assembled 5 groups of Go-Givers that center their focus around Golf, Business, Networking, Building Relationships and helping one another grow. Personal and Professional Development is a huge focus for Rich, as the leader of these illustrious groups. The premise is to meet C-Level Executives and Business Owners with the same attitude and mindset. Rich talks about his golf career, business growth, and how networking and golf made the perfect marriage for him to grow his network, develop strong relationships, and grow his and others' businesses. Rich also gives great advice and recommends some powerful books.
Speaker Bio: For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their business growth. He co-authored The Go-Giver with John David Mann which has created a worldwide movement as part of a four-book series, The Go-Giver itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine's list of The Most Motivational Books Ever Written and was on HubSpot's 20 Most Highly Rated Sales Books of All Time. He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida. Key Questions for Reflecting and Strengthening: Why is being a giver first consistent with the laws of nature and the best way to create long-term sustainable success? What can an ordinary person do to add immense value to others with limited money and personal resources? How do the 5 laws of Value, Compensation, Influence, Authenticity, and Receptivity work together in the journey to extraordinary success? Why is it important to define your authenticity? Why is it essential to change our mindset toward receiving? How is receptivity actually an essential part of being a great giver, helper and leader? Host: Rob Maloney's life experiences forged a trilingual "learn-it-all" world traveler w/ 2 master's degrees working at Microsoft and host of the "Heart & Hard Work" podcast. He empowers rethinking by sharing perspectives of purpose as a multiplier leader, building communities where people can thrive together. He's driven to reshape broken notions of fixed limitations and mental health while reteaching a growth mindset, emotional intelligence, and meta-cognition to actualize our full potential. Connect with Heart & Hard Work: https://www.linkedin.com/company/heart-hard-work Bob's Website: https://burg.com Bob's LinkedIn: https://www.linkedin.com/in/bobburg/ Bob's Daily Email Newsletter: https://burg.com/daily-impact/
On today's episode Bob Burg shares why the negative emotions surrounding salesmanship prevent the development of nurturing of relationships and business sustainability. Listen in as Deborah and Bob discuss how to create your own sales system that aligns with your values, the real reason why people buy from you, and how to cultivate mutually beneficial relationships in an authentic way. For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their business growth. Although for years he was best known for his sales classic, Endless Referrals, it's his business parable, The Go-Giver, coauthored with John David Mann that has created a worldwide movement. While part of a four-book series, The Go-Giver itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine's list of The Most Motivational Books Ever Written, and was on HubSpot's 20 Most Highly Rated Sales Books of All Time. Bob is founder of The Go-Giver Community Network, the first of its kind online business community created by and for Go-Givers. He is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida. Whether you are a C-Suite Leader of today or tomorrow, take charge of your career with confidence and leverage the insights of The CEO's Compass: Your Guide to Get Back on Track. To learn more about The CEO's Compass, you can get your copy here: https://amzn.to/3AKiflR See omnystudio.com/listener for privacy information.
Curt Mercadante asks mega-bestselling author Bob Burg what Bob would do if he “lost it all” and had to start over tomorrow. Today's episode is an excerpt from a recent workshop with Bob in our Freedom Circle Men's Community. Learn more here: https://www.freedommedianetwork.com/freedom-circle For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their business growth. Although for years he was best known for his sales classic, Endless Referrals, it's his business parable, The Go-Giver, coauthored with John David Mann that has created a worldwide movement. While part of a four-book series, The Go-Giver itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine's list of The Most Motivational Books Ever Written, and was on HubSpot's 20 Most Highly Rated Sales Books of All Time. Bob is founder of The Go-Giver Community Network, the first of its kind online business community created by and for Go-Givers. He is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.
In this episode of the Making Bank podcast, We welcome guest Cole Rodgers, who sits down and talks about his organization, School of Man, and what being vulnerable has done for him in his life. Cole is a family man, Minister of Impact, Coach, and the founder/CEO of School of Man, a training organization meant to help men find their why. Cole understands mental toughness and uses it to make dreams a reality. However, his life wasn't always pretty; he battled with substance abuse, and he was on the brink of divorce, and that's when Cole realized that he was just existing rather than truly living. In the episode, Cole talks about fitness and sports and its impact on getting him where he is today. He overcame injury and took part in a 90-mile triathlon, Spartan Races, and was also one of nine out of a total 50 civilians that completed a 50+ hour Navy SEAL Hell Week simulation, known as SEALFIT Kokoro. Cole recognized the importance of being vulnerable and being able to open up about it, and that's why he founded School of Man, to make men realize their potential and change their outlook on life and the way they think in order for them to develop the skills they need to be successful in every aspect of their life. Listen to Josh and Cole discuss vulnerability and success: (10:38) Death and Its Impact On Cole's Life Cole talks about his experience being a part of SEALFIT Kokoro, one of the most challenging and brutal events a person can put themselves through. Cole recalls his own experience where he witnessed his teammate's heart give out on him and pass away. This experience was pivotal in Cole's life, and he regards it as the fabric on which School of Man was created. (15:15) Who Is School of Man For? Cole explains how more and more men don't have environments where they can be vulnerable and open up about the things in their lives. There isn't a particular type of man that is better than others; Cole shares that School of Man gets men from all backgrounds — every man has their own reason and purpose for being there. It's not the background that matters but giving men an environment to be vulnerable regardless of who they are and their reason for being there. (17:01) How Vulnerability Affects Your Mental Toughness He mentions that the absence of vulnerability in a person's life is just the absence of trust in their life. People that can't talk about the issues in their life — the stuff that really hurts them those people will never be able to reach their potential. Being able to account for your pain and then use it as your purpose allows you to not only love and know yourself but also channel that energy into the best version of yourself. (19:09) Men Finding It Difficult To Open Up What makes it so hard for men to be vulnerable? Cole explains that it's how things have been set up for men. Their upbringing and relationships have played a role in them being able to open up. There might have been things that have scarred these men mentally, and the men define themselves by those scars. (21:44) Cole's Top Three Successful Traits A common trait amongst the successful people that Cole has worked with is that they're all Go-Givers, who aren't selfish but are willing to help others succeed at their highest level. The second trait is that they don't lead with their resume and accolades but their actions. They operate with impact rather than showing the rest of the world that they're successful. Lastly, Cole mentions immortality; if that person's impact goes further than what they did in the world while they were alive — being able to leave a dent in the world that'll stay even after they're long gone. (24:42) How Do You Do It? How do you reach your full potential and become successful? Cole says it's not about how you've done it but, more importantly, who you do it with. Many people end up being stuck where they are because of the people in their circle. You need people who are better than you — someone who can lift you up rather than hold you back. Links mentioned: https://schoolofman.live https://linktr.ee/schoolofman
Let's Talk About It with The Empowerment Duo Personal Conversation | Business Information | Spiritual Conversation Economic Independence Through Entrepreneurship IS EMPOWERMENT!! Host: Lisa Santiago McNeill, The Coaches Coach, IAmLisaSantiago.com/calendar to schedule a complimentary consult. Brian K. McNeill, The Sales Confidence Coach, 919-345-4893 to schedule a complimentary consult. #LinkedInLiveStreaming #BL #Empowerment REMINDER!! Faith of a Mustard Seed: A Collection of Empowering Testimonies for your LIFE Revelations 12:11 Says, "11 And they overcame him by the blood of the Lamb, and by the word of their testimony; and they loved not their lives unto the death." How POWERFUL is YOUR testimony?? Encouraging, uplifting, inspirational, EMPOWERING!! Details shared on January, 31st 2022 at 7pm Registration required: https://bit.ly/FaithAnthologyII To receive special news and updates: http://bit.ly/empowerment2022 #BeAGuest: email admin@epublishyou.com --- Support this podcast: https://anchor.fm/theempowermentduo/support
This episode of the #RockstarsRocking podcast features my rockstar friend, John David Mann, Multi-time International Best-Selling Author, out of the Zephyrhills, Florida area. There would be no ‘Go-Giver' series of international best-selling books without John David Mann and his equally brilliant co-Author, Bob Burg. I, and millions of other loyal fans around the world, are so grateful to both rockstars ...
This episode of the #RockstarsRocking podcast features my rockstar friend, John David Mann, Multi-time International Best-Selling Author, out of the Zephyrhills, Florida area. There would be no ‘Go-Giver' series of international best-selling books without John David Mann and his equally brilliant co-Author, Bob Burg. I, and millions of other loyal fans around the world, are so grateful to both rockstars ...
In this episode, Bob Burg, Bestselling Coauthor of “The Go-Giver” and Founder of "The Go-Giver Success Alliance.", discusses how to win your negotiations. Request a Custom Workshop For Your Company Get Free Access to Over 15 Negotiation Guides Bob's Website The Go-Giver Book Follow Bob on LinkedIn Follow on Shane LinkedIn Shane Ray Martin with Bob Burg
Negotiate Anything: Negotiation | Persuasion | Influence | Sales | Leadership | Conflict Management
In this episode, Bob Burg, Bestselling Coauthor of “The Go-Giver” and Founder of "The Go-Giver Success Alliance.", discusses how to win your negotiations.Request a Custom Workshop For Your CompanyGet Free Access to Over 15 Negotiation GuidesBob's WebsiteThe Go-Giver BookFollow Bob on LinkedInFollow on Shane LinkedInIf you've been a listener of the show and you've gotten a lot out of our programming, you can click here to Support Negotiate Anything.Shane Ray Martin with Bob Burg Support this show http://supporter.acast.com/negotiate-anything. See acast.com/privacy for privacy and opt-out information.
Intro 00:06 - Are you giving more than you’re receiving? 01:23 – Adding value; a real-life story – Michelle with Grizzly Country Wildlife Adventures 03:50 – Welcome Bob Burg – finding ways to add value and create change https://burg.com/ 05:00 – A story of Go-Giving: excellence, knowledge-base, needs, do you care, consistency, consider others as a human being, empathetic, conscience of fears, gratitude, 07:35 – The Go-Getter vs. Go-Giver vs. ‘a Go-Taker’ 11:39 – When they call, you know instantly whether they are a Giver or Taker 12:32 – Human nature, we deal in truths and work successfully within those truths 13:04 – Getting stuck in our own silos and where leadership comes into play 15:35 – How would a leader know they are effectively self-aware. Being Aware of not being self-aware. 16:31 – Our ability to receive and the Law of Receptivity 18:00 – An Unconscious Operating System and the messages we receive 18:50 – Our relationship with money and prosperity 20:00 – Most wealthy people have achieved it by providing a product or service that others have willingly bought and is not inherently bad despite a tendency to think otherwise. Why? 23:08 – Giving: providing value and living within one’s values 25:19 – If you want to thrive, you have to help a lot of people 28:38 – The Go-Giver Success Alliance Community; taking it to the next level https://gogiversuccessalliance.com/ Close
Alex has seen over and over that there's a type of person that checks certain “success” boxes. In his own life, he's identified 10 from the people he's worked with and shares these key tips on this week's podcast! Don't let just money define your success. You can build a much better and richer life through giving and being thankful for what you have. Key Takeaways: There are more factors that contribute to your success than money. What are common attributes / characteristics of successful people? Ask yourself... "What kind of person do I first have to become, to have everything I want?" Successful people value personal development, and are constantly investing in themselves. Look at your goals, and ask if this something you want or is it something that society tells you should have? Successful people are Go-Givers! Give back to God by Tithing… he's entrusting his money to you, so make the right choices. Successful people prioritize their health. Generally speaking, they also have an empowering morning routine. Successful people create solutions! They focus on solving (big) problems. You can't be the leader you want to be if you're surrounded by people who are negative and drag you down. You should have one hand up to a mentor and another hand down to someone you're coaching. You've got to be a funnel for positivity and good information. Ask the right questions if you want to get the right answers. Successful people have the right attitude and mindset. Alex does a quick recap of these top 10 success principles. MENTIONED IN THIS EPISODE: Take Your Life & Business to New Heights with the Flip Empire Experience in the Florida Keys Online (Unlimited) REI Sales Academy For Investors Who Want To Convert More Of Their Leads Into Contracts THE Z-CODE: Groundbreaking 2020 Money-Making Secret Exposed…“Zillow Income Hack” How an Average Joe from Saint Louis 'Cracked the Code' on Earning Income Using Zillow Without Buying & Selling Real Estate Book Recommendations: The Four Spiritual Laws of Prosperity: A Simple Guide to Unlimited Abundance, by Edwene Gaines The Go-Giver: A Little Story About a Powerful Business Idea, by Bob Burg . ASCEND:
In this episode Andy and his guests Bob Burg (author The Go-Giver series and Endless Referrals) and Dr. Ian Misner (Founder, BNI New York Times Bestselling Author) discuss how a shift in mindset to incorporate listening, giving and having an abundance mentality can deepen connections and support a successful professional relationship strategy.
Show Notes:Welcome to Episode 142 - Todd Cohen has been inspiring and motivating people for over 12 years. Teaching them to sell themselves to achieve goals and incredible success. I’m stoke to bring you this episode as Todd and I resonate as survivors and Go-Givers. Remember Our Troops! Enjoy!Quote: Sales is your ability to make a connection and not make it about you. Get rid of the verbal diarrhea - Todd Cohen. Knowledge Nuggets and Take-Aways:A great coach is good at connecting, empathizing and has an attitude of givingYou have got to be able to see through things past what it means to youPatience is profitableWhen asking for a sale don’t take things personally - Rejection is not personalAsk your coach how they discovered their passionHere is a link to this episode on our website: https://timetoshinetoday.com/podcast/toddcohen/ Recommended Resources: www.ToddCohe.com Todd’s Linked INTodd’s TwitterTodd’s InstagramTodd’s Youtube ChannelHost Your Podcast for Free with Buzz Sprout Our Show Sponsor Sutter and Nugent Real Estate - Real Estate Excellence Music Courtesy of: fight by urmymuse (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/urmymuse/58696 Ft: Stefan Kartenberg, Kara Square
#30 Matthew and Kevin have over 12 years experience in real estate. They own several single family and multifamily properties. Their true Go Givers and talk about the pros and cons of owning and managing 500 properties. They also started a youtube channel where you can contact them.http://flippinlandlordninja.com/
#PersonalDevelopment A-Z of Personal Development G is for Gratitude, Goals, Go Givers, Giving, GC - See also 3xG (Giving, Gratitude & Growing) Personal Development Training by #MikeArmstrong
My guest today is Bob Burg, the co-author of The Go-Giver: A Little Story About a Powerful Business Idea. The book has sold over 950,000 copies and was rated #10 on Inc. Magazine's list of the Most Motivational Books Ever Written. It's great to be a Go-Getter, they take action and make things happen. But, it's even better to be a Go-Giver. Go-Givers reach high levels of success in their lives by focusing on giving to others and adding value to their lives. The Go-Giver is a parable about a man named Joe who seeks advice from a legendary consultant named Pindar. Pindar introduces Joe to several Go-Givers and learns about the power of giving. TIMESTAMPS:[00:43] The differences between a Go-Getter and a Go-Giver[02:37] The difference between price and value [05:25] Your compensation is determined by how many people you serve[08:48] Why you shouldn't aim for win-win situations[10:51] The 3 universal reason for working: Survive, Save, Serve[12:37] Why successful people are happy to help others[15:08] How anyone can be a Go-Giver & why it's the path to success[18:24] Reciprocity, receptivity, and why you need to be open to receiving[22:17] 3 Books that had a huge influence on Bob & how they changed him[26:58] How to connect with Bob & learn more about himLearn more about the author:Twitter: @BobBurgInstagram: @realbobburgWebsite: burg.com***If you enjoy this podcast, please subscribe & leave a positive review.Discover my favorite books: alexandbooks.com/bestbooksConnect with Alex & Books:Twitter: @alexandbooks_Instagram: @alexandbooks_YouTube: Alex and Books
Welcome to Pillars of Wealth Creation, where we talk about building financial freedom with a special focus in business and Real Estate. Follow along as Todd Dexheimer interviews top entrepreneurs, investors, advisers and coaches. In this episode, Todd Dexheimer and Matt Jonesreview the book "Go-Givers Sell More" by Bob Burg and John David Mann. You can connect with Matt at Matt@BookAboutRealEstate.com Interested in coaching? Schedule a call with Todd at www.coachwithdex.com Sign up for the Northstar Real Estate Conference at www.nreconference.com and use the coupon EARLYBIRD for $100 off. Connect with Pillars Of Wealth Creation on Facebook: www.facebook.com/PillarsofWealthCreation/ Subscribe to our email list at www.pillarsofwealthcreation.com Subscribe to our YouTube channel: www.youtube.com/c/PillarsOfWealthCreation
The most common questions financial advisors ask themselves are “How can I get more clients?”, “How can I get more money?” and “How can I have more free time?”. You’ve probably noticed those don’t help you reach your goals. That’s because sales and marketing doesn’t work that way. With that mindset, your content will be ignored, your clients jump ship and prospects never reply. Bob Burg knows the real questions you should be asking and how you can turn them into massive sales success and more leads from referrals than you can handle. Ready to find out the right questions to ask and transform your business? Listen now! Show highlights include: The “law of value” that determines your true worth to clients—this is the root cause of all marketing problems. (4:25) 3 things to increase in your business—profit isn’t one of them. (8:40) How to give more than you take without being a doormat. (18:30) What most prospects don’t understand—and how to attract the “dream clients” you really want. (21:35) Step nr. 1 to become the most valuable financial advisor. (23:43) If you’re looking for a way to set more appointments with qualified prospects, sign up for James’ brand new webinar about how financial advisors can get more clients with email marketing. Go to https://TheAdvisorCoach.com/webinar to register today. Find out more about Bob’s Endless Referrals here: https://EndlessReferrals.com Ready to learn even more about becoming the successful financial advisor you know you can be? Check out these resources: https://www.theadvisorcoach.com/7-easy--actionable-social-media-marketing-tips-for-financial-advisors.html https://www.theadvisorcoach.com/9-actionable-seminar-marketing-tips-for-financial-advisors.html https://www.theadvisorcoach.com/content-marketing-tips-financial-advisors.html
An interview with best-selling author Bob Burg. We discuss why now, more than ever, we must all be Go-Givers.
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Go-Givers Sell More by Bob Burg and John David Mann Book Summary --- Support this podcast: https://anchor.fm/bestbookbits/support
Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President. Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann, itself has sold over 925,000 copies and it has been translated into 28 languages. His and John’s newest parable in the Go-Giver Series is The Go-Giver Influencer. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and is a past member of the Board of Directors of Furry Friends Adoption, Clinic & Ranch in his town of Jupiter, Florida. Most passionate about I keep doing what I’ve done for the last 30 years. I’m still speaking and writing but I did set a limit for my engagements and I don’t travel as much as I used to. But we are doing quite the same. We are focusing more online today. We have courses online and we have a team of certified “Go-Givers” – speakers who license my materials. All of that keeps things very exciting. The Go-Giver The Go-Giver is a business parabola co-authored by John David Mann, who is a fantastic writer and storyteller. I’m much more of a “how-to” person; I’m “step 1, step 2, step 3,” so it was a good collaboration. The idea came about because, many years ago, I had a book called Endless Referrals. It was a book about how entrepreneurs and salespeople can go into the marketplace and easily and confidently create relationships with people in such a way that people would like them, know them, trust them, want to do business with them, and want to refer others to them. Endless Referrals was a traditional “how-to” book and it sold very well. I loved reading parabolas, which are basically short stories with a message that tends to contain several principles that are easy to apply. For a long time, I thought it would be such a great idea if we could take the basic premise of Endless Referrals – which is that, all things being equal, people will do business with, and refer business to, those people whom they know, like, and trust – and turn that into a parabola. I tried to figure out the essence of a person who would both quickly and sustainably create those know, like, and trust relationships, as well as whether they are always focused on giving, i.e., giving value to others. Basically, the premise of the Go-Giver is shifting your context from getting to giving. When we say “giving” in that context, we mean constantly and consistently providing immense value to others and understanding that doing so is the most financially profitable way to go. You can meet someone in person and communicate value simply by focusing on them and by not focusing on yourself and your business, like most people do. Focus on the other person and their business. Ask that person, “How did you get to starting your business?” When they are answering that question, they feel good about it. Or, you could tell a person, “I always love to make a connection between good people that I meet. How can I know who is a good prospective customer for you?” Can you provide them with some helpful information? It’s about looking for ways to make another person’s life better, either online or offline. Bob’s best advice for approaching customers One of the things I say when I speak at a sales conference is that nobody is going to buy from you because you have a sales quota to meet, and nobody is going to buy from you because you need the money or even because you are a nice person. They will buy from you only if they believe they will be better off by doing so than by not doing so. That’s
Cliff Jennings joins us on the show and discusses his musical career, experience as a professional interrogator and his recent transition to becoming a business owner, fellow "podcaster" and Branch Manager for a nationally recognized mortgage company! During our conversation you will notice several similar themes that we have discussed with past GO-GIVERS and SERVANT LEADERS on the show. Connect with Cliff! www.cliffj.com IG: @cliff.jennings YouTube: Cliff J TV Podcast: Dominate Today
Barry Shore, the Ambassador of JOY, brings YOU Bob Burg, the master of teaching The GO GIVER Principles. Bob is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today's business leaders and broadcast personalities to a former U.S. President. Bob is the author of a number of books on sales, marketing and influence, with sales of millions of copies. His book, The Go-Giver, coauthored with John David Mann, itself has sold over 925,000 copies and it has been translated into 28 languages. Barry and Bob will also discuss the POWER of The Go-Giver Influencer. Which is YOU! Barry and Bob are unabashed advocates, supporters and defenders of the Free Enterprise system. They know that the amount of money one makes is directly proportional to how many people they SERVE. Learn the Secrets of becoming the BEST YOU by being a GO GIVER. You will be a Positive Influence to many by SHARING this Dynamic Episode. GO MAD!
For part 2 of this interview, search podcasts for The Network Marketing Ninja with Frazer Brookes.HAVE YOU HEARD OF TGON NATION? TGON Nation is a COMMUNITY of entrepreneurs who are working to hone their skills and grow their business! I stress the word "community" here, because that's what we've built -- it's not only a place to get information, tips, and strategies that will assist you with recruiting the right way -- it's a community of GO-GIVERS who cheer each other on, answer questions, and provide SUPPORT! Learn more at www.tgonnation.com
If you've been in Network Marketing for any length of time, you've probably heard that success in this business is a "numbers game." But what does this really mean? Listen to find out!HAVE YOU HEARD OF TGON NATION?TGON Nation is a COMMUNITY of entrepreneurs who are working to hone their skills and grow their business! I stress the word "community" here, because that's what we've built -- it's not only a place to get information, tips, and strategies that will assist you with recruiting the right way -- it's a community of GO-GIVERS who cheer each other on, answer questions, and provide SUPPORT! Learn more at www.tgonnation.com
Listen to this month's Rockstar Book Club call when Beth and others discuss "Go-Givers Sell More" by Bob Burg and John David Mann!
First off, shout out to all those Fathers out there living by the C.O.D.E and showing up for their families as multi-dimensional men! HAPPY FATHERS DAY! Andrew and Jacob discuss living their lives and operating their businesses as Go-Givers. Their Father is a great example of someone who truly gives without any expectations. They discuss how giving really contributes to feelings of contentment while also leading to success in both business and life in general. Not to mention, giving leads to success for those around you and really empowers your community. Read: The Go-Giver Download: the Bar C.O.D.E Collective App (APPLE) (Android) to track your steps and join our community! Monthly Movement CHallenges to win awesome prizes! Follow: Bar C.O.D.E. Collective @barcode_collective Fit Bar Superfood Cafe @fitbarcafe Space Bar Wellness @spacebarwellness What resonated with you the most? We would love to connect with you and find out! Grow with us (and help grow the show) by leaving a 5-star rating and review on Apple Podcasts, share out this episode on your social media and tag us @fitbarcafe so we can connect with you, or simply send it to a friend, family member, or co-worker that needs to hear this message the most!
Birth of the Hustle: Startup Success, Growth Hacks, and Making Money
He is the coauthor (with John David Mann) of the new book, The Go-Giver Influencer: A Little Story About a Persuasive Idea, in addition to The Go-Giver, Endless Referrals, Go-Givers Sell More, The Go-Giver Leader, and Adversaries into Allies. Bob Burg shares information on topics vital to the success of today’s businessperson. He speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations. He was named by the American Management Association as one of the Top 30 Most Influential Thought Leaders in Business. Today he shares the secrets of success found by "Go-Givers," and how to reach your own Stratospheric Success in life.
Bob Burg is the author of the Go-Giver series, Endless Referrals, speaker, motivator and podcast host. Listen in and watch as we discuss his presentation today at the Downtown Business Alliance for Boca Raton and a business networking event at the historic Addison in Boca Raton. Bob shared his five laws for stratospheric success and shifting from an " I focus to a you focus" mentality along with authenticity in your business and life. We had a great time chatting about business, the Go-Giver principles and of course food! Hope you enjoy, like and share. PS...I have followed Bob Burg since his first book Endless Referrals and the Go-Givers was a game changer for me personally and in my real estate business and my life. If you are looking to make some rewarding changes in life I highly suggest you follow Bob and his philosophy... trust me you will not be disappointed. For more on Bob Burg www.burg.com Thanks for listening today and please subscribe and share! If you like what you are hearing please consider leaving a 5 Star Review! PS...Subscribe to my Alexa Flash Briefing too...daily tips and techniques from this midlife #over50 mama about real estate and entrepreneurship! Michele Bee's Favorite Things:Resources For Your BusinessDisclosure: Links in this post/on this page may contain affiliate links and if you go through them to make a purchase I will earn a commission.Buzz By Our Social Media Channels and Say Hello! More Daily insp and education right here on the "gram".The Michele Bee on Instagram This Podcast is brought to you by #SoooBoca Lifestyle & Media and The Bellisari Real Estate Group at RE/MAX Services (Boca Based | Global Mindset)#SoooBoca on InstagramYouTube Home Buyers and Sellers click here
We're taking our Best Of episodes weekly! Check back every Friday for a supercut of the most insightful, most inspiring, most useful pieces of sales wisdom from the week that was. And in case you missed it, click the links below to listen to the full episodes. This episode is brought to you by, Deathwish Coffee, the world's strongest coffee and the only brew we drink when we do the show. It's the only choice for the true Sell or Diehard! On today's show... 02:14 - Alan McKenna on where companies miss the mark when it comes to marketing 05:57 - Bob Burg on the origins of the "Go-Giver" philosophy Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show! FREE E-BOOK For a limited time, get Jennifer Gluckow's FREE EBOOK: 27 Winning Strategies That Will Take You From Sales Slump to Sales Streak Need more sales help? Jeffrey's website: https://gitomer.com Jennifer's website: https://salesinanyminute.com Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy NEW BOOK Pre-order your copy of Jeffrey's new book Truthful Living TODAY! The long-lost original notes, letters, and lectures of Napoleon Hill - now compiled, edited, and annotated for the modern reader. SEE JEFFREY LIVE It's time to skill-up. Learn from Jeffrey Gitomer, the King of Sales. He'll be giving a seminar in a city near you. Be there!
An interview with the original Go-giver Bob Burg
You’ve heard it’s better to give than receive and this show will certainly bring that lesson powerfully home, Go-Giver Style! Aging GreatFULLy welcomes back New York Times Bestselling author, John David Mann. John is best known as the co-creator, with his friend Bob Burg, of the beloved Go-Giver series. First published a decade ago, The Go-Giver has sold nearly a million copies in two dozen languages. It won the 2008 Axiom Business Book Award Gold Medal, and last year was awarded with the prestigious Living Now Book Award’s Evergreen Medal, given for the book’s contribution to positive global change. Two sequels followed, Go-Givers Sell More in 2010 and The Go-Giver Leader in 2016 and this spring these three will be joined by a fourth a go-giver parable whose wisdom is imparted, in part, by two special four-legged friends.John will share the five laws of stratospheric success traits for prosperity and transcendence of personal and professional growth. The Go-Giver goals are straightforward: to inspire entrepreneurial spirit in everyone, to create a Go-Giver culture in companies, to create universal prosperity by encouraging everyone to embrace the Go-Giver model of handling business and life! These simple applications, when used together can create abundance and prosperity for everyone and Go-Givers will tell you, not if, but when! We will all be Aging GreatFULLy Go-Giver style in the spirit of gratitude and generosity! Join us for this amazing power-hour of enlightenment that shines a light on the simple secrets that each of us can use to positively change how we navigate our personal and professional relations. I am delighted to have John David Mann return to the show to share the Go-Giver movement and phenomenon with us in this enjoyable conversation about making the most out of every relationship and opportunity in life! You can visit him at www.johndavidmann.com to learn more and purchase books.
As a Wholesaler with just over 3 years of experience, Tom has had explosive growth. As head “Rhino” of the most successful Tribe of Wholesalers on the planet he has had the fortune of meeting true Go Givers and being a part of some of the best real estate deals in the industry. When he’s not writing, podcasting or creating courses that force others to succeed, you’ll find him spending time with his wife and 4 children or vacationing in favorite spots like Key Largo, Hilton Head, Charleston and Savanah. Currently he is writing his first book, working title “Wholesaling Real Estate Like A Rhino, A No BS No Fluff Step-By-Step Blueprint To Wholesale A House Right Now” is slated for release this fall. In this episode, Tom shares his top 8 direct mail lists for motivated sellers as a real estate investor. The best direct mail lists are: 1. Tax Delinquent List - criteria: 2 years behind, are still the homeowner 2. Code Violation List - no criteria 3. Equity List - Absentee Owner, Owner Occupied and Global (all) - criteria: over 45 years old owner, last sale date between 1990 and 3 years ago. 4. Inheritance List - USLeadList 5. Evictions - no criteria 6. Yard Sale/Garage Sale List - tenants sell before they move 7. Probate - Recommends getting course from Rick Ginn 8. Arrest Record List - list of people recently arrested Tom shares lots of pearls of wisdom in this episode that pertain to investing in general. One of these nuggets is from Jack Bosch. He says that you will get 5 no’s before you get a yes when asking people at your local government offices for each of these lists. The first, second, third, fourth, and even fifth person you talk will tell you the list doesn’t exist or that they cannot give it to you. The sixth person will say, ‘Here ya go!” Tom also shares a great tip from his friend, Mark Evans: ‘Data not Drama’ He is referring to keeping track of your mailing campaigns and the results you are getting. We make this super easy in REImobile with our Direct Mail Module. Check it out here: http://reimobile.com Tom also talks about how ‘Money is in the Database’. You have to keep track of your leads and follow up! …this is also exactly the reason why we developed REImobile… I’m telling you, you’ve got to check out the system.
I never realized how powerful, motivational and inspirational one little red book, one email and one long distance exchange could play in my life, but that exact time in my life, September 30th, 2013, was a pivotable point in my career. The first email contact I made with Bob Burg, author of The Go-Giver (coauthored by John David Mann), was brief. I wrote, “Dear Bob, Literally standing in Barnes and Noble, reading the first few pages of Go-Giver, and I am hooked. Any advice for an up and coming speaker?” While I was hoping to get an answer, I was not expecting to get one in under 30 minutes. In addition to the wonderful advice provided by Bob, it was obvious it was not a “canned” response, leading me to believe Bob truly was a giver, his real life principles mirroring the description of his book, “Heartwarming and inspiring...brings new relevance to the old proverb ‘Give and you shall receive.'” Over two years later and dozens of email exchanges, Bob has lived up to his book title, he really is a Go-Giver. Bob has provided priceless advice via email, countless tidbits of sage wisdom through his blog and soon, Bob will sound loud and clear, as I interview him on The Nice Guys on Business podcast. His spot (Episode #104) airs February 5th.Subscribe to the podcast via iTunes (or your favorite podcast provider) and it will automatically be sent to you. Everyone I meet that has had an opportunity to come in contact with Bob Burg genuinely feels as I do, pleasantly surprised by how accessible and gracious he is. His contacts on social media, colleagues, podcasters, other professional trainers, coaches, consultants and even competitors love this guy because he is genuine, caring, empathetic, compassionate and giving. Bob's view on the importance of personal relationships in this high tech world today. “All things being equal, people will do business with, and refer business to, those people they know, like and trust. No matter how big you grow your business via social networks, do not lose sight, people do business with people, and not computers. It's the person in front of the social platform they are doing business with, and it's something you should never forget” Highlights: Doug - Do you personally connect with everyone that reaches out to you? And if so, how? Bob- We all have to put a value on what we believe. I hold personal connections to be of high value to me. It's worth the extra time for me to make the personal connections. Doug - How does giving as a means to getting really work? Is this a trend or is this something that is here to stay? Bob- I think that people who have always conducted their business by looking to provide value to others, have been successful. Early on, when the book Go-Givers came out, the early adopters, the people already doing this, the leaders and top business people, the very successful business people, said the book didn't teach us anything new. We take that as a compliment. But this is what they have tried to teach their people about. Their people wouldn't really listen to them but the book was like third party validation. Doug - What is the key to being successful? Bob - Being successful is the result of doing the correct things in the success process in a way that allows you to be successful. Being nice is great. In fact, it's hugely important. However, if you were nice but did not do what you promised, or put no effort into follow up, or were not able to find sufficient ways to add value to others, it won't work. Doug - What is the basic premise of the Go-Giver? Bob - It's simply that shifting your focus from getting to giving is not only a nice way to live life, but a very financially profitable way, as well. Doug - How can you make it so you don't get taken advantage of as a Go-Giver? Bob - Being a Go-Giver should never be confused with being taken advantage of. It simply means you are going to focus on what you do, providing value to that person. Doug - What are some of the obstacles standing in the way of someone choosing to become a Go-Giver today? Bob - Someone who has grown up with or has been exposed to a really lousy way of doing business or thinking they must take advantage of others in order to be successful to get the limited pie (in order to get someone else has to give up), they will have to make a shift when they acknowledge there is an issue in the way they are currently doing business. That it's not resulting in the success they want, both financially and in their enjoyment of what they're doing. Of course, if they don't want to change; in other words, if they don't feel there's anything they need to change, they probably won't. Doug - Give me one nugget for the people that want to take action. What's the takeaway that they can put into place today. Bob - Ultimately, as Dale Carnegie told us in his classic, How to Win Friends and Influence People, "People do things for their reasons, not our reasons." I think if we will always keep that in mind, whether we are dealing with somebody in the sales process or dealing with someone socially or emotionally, or in any way, if we understand that anything they are going to do they are going to do for their reason, then we're on the right track. Bob is passionate about providing the Go-Giver message and has inspired people worldwide through his book and his keynote speaking. Bob also teaches other speakers via his Certified Go-Giver Speaker Program licensing and training others on his great philosophy. His programs, books and any information about his company can be found by visiting his website atwww.Burg.com . To listen to the full interview, go to DougSandler.com or subscribe via iTunes. Air date is February 5th, Episode 104. Special thanks to Bob Burg for giving so much and adding a generous supply of value to our relationship. Want to get pinned on our listener map? Just go to http://www.dougsandler.com/podcast-by-the-nice-guys/ and answer the question, where are you from? And we'll add you to the map. You can see it here- http://www.niceguysonbusiness.com/services.html Subscribe to the Podcast Don't underestimate the Power of Nice.
Sales doesn’t have to be hard. It can be easy, but only if you know the secrets of building profitable relationships. Join us for this incredible interview and discover the time-tested strategies and tactics for how to handle people in a way that excites them and leaves them asking for more. Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President. Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann has sold over half a million copies and it has been translated into 21 languages. It is now being released in a new, expanded edition, with a foreword by Huffington Post founder and publisher, Arianna Huffington. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and serves on the Board of Trustees of Furry Friends Adoption & Clinic in his town of Jupiter, Florida. How To Say No When You Just Don’t Want To Do Something? Do you want to always please others? Are you afraid of hurting other people’s feelings? Are you afraid to say “NO”? What is it really about saying no that we try to avoid? As human beings, we always seem to have that instinct to please others. We often think that by saying “No” we are going to offend some one…and that it’s not appropriate or nice. It is not congruent in today’s society and our value system, to treat people with disrespect. We’re afraid of losing an important person in our life or even miss out on an opportunity. We don’t want to say “No” because others might think that we’re being unproductive. Believe it or not, we are taught to say No, and the word “No” is already a complete sentence. We are more happy and productive when we do the things that we want to do and not the things we are compelled to do. “Unless you want to do something or there is a compelling reason for you to do it, then you shouldn’t” -Bob Burg Bob Burg shares with us the secrets of being polite in this extremely valuable interview. For instance, if you don’t want to do something for whatever reason, maybe it’s due to lack of time, lack of knowledge or inclination, then just say “no” politely and thank whoever it is for asking. The reasons for saying no are your reasons and yours alone. The Results Of Saying No Politely You can say “No” and still feel good after saying it. Better yet, you can also leave the person you’re talking to with a good feeling, too – even though you’re declining their offer or request. If you don’t want to do something, you can just simply say no politely. Make sure to thank them for asking you and say how honored and humbled you are by being asked. Unless the person you’re talking to is the kind of person who gets angry for any reason, they probably can’t afford to get mad at you. If you do it right, they might even thank you for the way you turned them down. The 5 Undisputable Laws Of Business Success The Law Of Value – Your true worth is determined by how much more you give in value that you take in payment. Most people will think that this is a recipe for bankruptcy, but it’s not. To really get the concept, you might first need to understand the difference between price and value. Price - It is a dollar figure, an amount. It is finite. Value - It is the relative worth or desirability of something from the end user’s point of view. It is how you might desire a product, service, concept or idea that brings so much worth or value that you are willing to exchange your money, your time and your energy. The Law Of Compensation – Your income is determined by how many people you serve and how well you serve them. Your income is determined not just by the value you provide but how many lives you impact with value. The Law Of Influence – Your influence is determined by how abundantly you place other people’s interest first. The greatest leaders, top influencers, and the most profitable sales people run their lives and their business through the power of influence. It is all about you looking for ways to place the interest of others first. When you place other people’s interest first, it doesn’t mean that you will become a doormat, martyr or that you even have to sacrifice yourself for them…but it is seeing all things as equal. It is moving from an “I Focus” to “An Other’s Focus”. “Golden rule of business is to see all things and people as being equal, it is moving from an “I Focus” to “An Other’s Focus” Bob Burg “Be the Protégé, making your win all about the other person’s win” Bob Burg Building A Bigger, Stronger More Responsive List Of Subscribers Is The Fastest And Easiest Way To Add More Profits To Your Bottom Line. The Law Of Authenticity – The most valuable gift you offer is yourself. Bob mentioned one of his mentors, Debra Davenport. She explained that all the skills in the world like sales, technical and people skills, as important as they are, they are all for naught if you don’t come at it from your true, authentic core. When you show up as yourself, day in and day out, week after week, month after month, you can expect that people will feel good about you. They will feel comfortable with you because they know, either in a personal or business relationship, they can like and trust you. The Law Of Reciprocity – The key to effective giving, is to be open to receiving. All the giving in the world won’t benefit you if you are not willing and able to allow yourself to receive as well. You want a sustainable life? You’ve got to breathe in and breathe out. Life is all about giving and receiving. “The key to effective giving is to be open to receiving” -Bob Burg Being A Go-Giver The common misconception about being a go-giver, especially to those who haven’t read the book yet, is that Go-Givers are just always giving themselves away. As if those people don’t care about making a profit. This is just not true. A Go-Giver type of person, gives value constantly and not just gives themselves away. In fact, Go-Givers tend to make a much larger profit that others because they sell high value rather than low price. They know that when you sell “Low price”, you become a commodity. When you sell on value, you become a resource. “A Go-Giver knows that when you sell “Low price”, you become a commodity but when you “Sell value”, you become a resource” Another misconception is that Go-Givers don’t know how to say “No”. Go-givers actually say “No” a lot. Most go-givers are very successful. Typically, they are very busy and they don’t have much time say “yes” to everyone and everything. One great thing about being a Go-giver is, they know how to say “no” in a way that honors the other person. Increase Your Income by Building Relationships with Influencers, VIPs, and Top Performers, Even If You Hate Networking 4 Master Level Lessons To live by If you want to make a lot of money in business or make a lot of money in sales, then do not use “making money” as your sole goal. Your goal should be serving others. When you achieve your goal, you’ll receive a reward. That reward can be money or an opportunity that leads to money. Of course, you can use that money in whatever way that you want - but never forget, money is NOT only the reward for hitting your target. It’s not the goal itself. The goal should be in serving others. Selling is not about you, it is always about the customer. Selling is discovering what somebody wants, what they need or desires and helping them to get it. Great leadership is never about the leader, great influence is never about the influencer and great salesmanship is never about the sales person. It is always about the other person. It is about everyone whose lives you chose to touch and lives you chose to add value to. [content_toggle style="1" label="Click%20Here%20To%20Read%20The%20Full%20Show%20Transcript" hide_label="Hide"] Bob: Hi, I’m Bob Burg, coauthor of the Go-Giver and tonight we’ll look at how a small shift in focus can have significant results for your business. Woman: Are you in business or thinking about starting a new business and could do with a bit of help and guidance when it comes to social media? Then you’re in the right place. Social media can seem daunting and even frustrating but it doesn’t have to be. That is why we offer insights and experience from social media experts from around the world. Discover tips, tricks and information that will help you leverage the power of social media so you can start growing your business today. Welcome to social media business hour with your host Nile Nickel. Jordan: Hello and thank you again for joining us. This is Nile’s trusty sidekick and cohost Jordan and I’d like to take a moment to share with you how you could benefit from Nile’s incredible experience using social media for real business success. If you’re an entrepreneur or thinking about starting your own business then using social media might be the most cost effective and time effective way to get your business real results. That’s not to mention much of what you could do to get those terrific results on social media is even free. Take Linked In for example. Nile always says it’s the best social media platform for business today. And that’s why I recommend you go to linkedinfocus.com and start your social media education today. Sign up for Nile’s free tips, tricks and strategies. Once again, it’s free and it only takes a few seconds. Go to linkedinfocus.com today. You’ll be glad you did. Nile: Hey, welcome back and we are so excited tonight. We have a return guest Bob Burg. He was with us in episode 33. Jordan: Yes, the infamous episode 33. Nile: The infamous. As a matter of fact, we get more questions about that episode than any other episode. Jordan: That’s right. And accusation. Nile: Because everybody thinks we baited them. Jordan: That’s right. That’s right. Nile: We didn’t do that, didn’t we Bob? Bob: No, not at all. Nile: Yeah, we just haven’t got back together to sort of complete that interview but just to give everybody a little bit of recall Bob is really a very sought after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders, broadcast personalities even to a former US president. He’s the author of a number of books on sales, marketing and influence with the total book sales of well over a million copies. His book the Go-Giver coauthored with John David Mann has sold over a half million copies and has been translated into 21 languages. It’s now being released in a new expanded edition with a foreword by Huffington Post founder and publisher Arianna Huffington. Bob is an advocate, supported and defender of the free enterprise system believing that the amount of money one makes is directly proportional to how many people they serve. He’s also an unapologetic animal fanatic and serves on the board of trustees of Furry Friends, Adoption and Clinic in his home town of Jupiter, Florida. We make fun of Florida a lot Jordan but we’re there and so -- Jordan: Well, that gives us license. Nile: That gives us license I guess. So, Bob welcome back. Bob: Well, thanks. Great being back with you guys. Nile: It is awesome to have you back. It’s always a pleasure. You just always have so many great insights and really valuable information but we’re going to go back to the end of episode 33 now and we were talking about how people don’t have time and some of the answers that they give and you were giving an answer and last time technology wasn’t our friend and it cut off in the middle of the answer and people think that we did that intentionally. So, let me take you back to that and let’s just sort of replay that a bit. So, if you don’t have time and you really want to give an honest answer. You were starting to give some recommendations so let’s jump back into that and then we’ll jump into today’s interview. Bob: Sure. Well, it was really about how to say no when you just don’t want to do something. Whether you have time or not it may not be the question. It’s typically we have time to do those things we want to do or feel drawn to do. we never have time to do something we don’t really want to do so it really comes down to is it something you want to do or not and unless there is a compelling reason for you to do it in your mind’s eye then if you really don’t want to then you shouldn’t. Now, the problem is with telling people no, I don’t want to do it. Why? Because as human beings we want to please others. We want to come through for people assuming it’s not a -- assuming that it’s something that’s worthy or something that’s not inappropriate but let’s say for example and I think we used the example of being asked to serve on a committee. Nile: Exactly. Bob: And it’s -- yeah. And it’s something you don’t want to do for whatever reason. You may not feel like you have the time or the knowledge or the inclination, whatever. That’s your business. One way people are taught to kind of say no is to well, just say no. no is a complete sentence and so forth. And people fell often empowered when they hear that but very rarely is someone going to do that. Is someone going to say no, I don’t want to? Because it’s not nice, it’s not congruent with your value system of treating people with respect and you’re probably going to lose a friend or a potential friend or other opportunities when you do it that way so it’s really -- saying no that way isn’t necessarily appropriate and it’s not particularly productive. So, the other way people do it is to say they don’t have time. Oh, I’d really like to but I’m sorry. I just don’t have time. Well, again, the challenge with doing that is you do have the time if you want to do it. You probably don’t want to do it which again is fine. That’s okay. But the challenge with saying I don’t have time is that the other person comes across this all the time and they know how to answer that objection if you will. And when they do so compellingly then you’re in a position where you either have to admit that really I just don’t want to and so you’re kind of saying I lied which doesn’t make them feel good about you and you don’t feel good about yourself or in order to save face you need to take on the assignment or accept the -- their request which you really don’t want to do and then that’s a losing situation for you. So, rather than doing either of those we can say no in way that respects the other person and honors the other person while also respecting our boundaries. And so the way I would suggest is this and that’s very simple. When -- and again, let’s say you’re being asked to serve on a committee you don’t want to serve on. You simply say to the person thank you so much for asking. While it’s not something I’d like to do please know how honored I am to be asked. And that’s it. Okay. And what you’ve done is you’ve answered the question in a way that’s not only polite. It’s very respectful. You’ve honored this other person. You’ve thanked them for asking. You’ve let them know it’s not something you’d like to do or something you choose to do but that you’re honored to have been asked. And unless this person is really someone who is going to be mad at someone for whatever reason they can't be mad at you. In fact, they’re going to feel good about you and they’re going to -- they may even thank you for the way you turned them down. I’ve had that happen to me and others have said the same. So, again, it’s simply thank you so much for asking. While it’s not something I’d like to do please know how honored I am to be asked. Nile: And now we’ve got that great answer to close out episode 33 so adversity to allies. Go back to episode 33 and listen to that. It’s really great stuff. Bob: Thank you. Nile: But tonight you’re touching my heart a bit here. I don’t know how long ago it was that I actually started listening to the Go-Giver on Audible and I enjoyed it so much I actually then got the book sort of backwards of what a lot of people do. But you and John David Mann published that back in 2007. That’s for all practical purposes nine years ago. What has motivated you to take that book which is a great book? If people haven’t read it we’re going to have a link up on the website and of course the expanded edition as well of course. But for the people that haven’t read that what was really the inspiration for that? Bob: Well, years ago, many years ago I had a book out called Endless referrals, network your everyday contacts into sales which was really for people in sales who didn’t necessarily feel comfortable with the selling process or with meeting people and developing the relationships that it took to really have a steady stream of qualified prospects and referrals and the premise of the book was that all things being equal people will do business with and refer business to those people they know, like and trust. The way you develop these relationships is to really take the focus off of yourself. Move from what we call an eye focus or me focus and move to an other focus always looking for ways to add value to their lives. You could even say placing their interests first. And so I through the years -- and it was a how to book and through the years I’ve read a lot of business parables, short books that had an impactful message and were entertaining and fun to read. Books such as Ken _____23:30 Spencer Johnson’s One minute series, the One minute manager, the One minute sales person, the One minute apology. Spencer Johnson had -- and Ken _____23:41 had a number of other books through the years and there were many other people who wrote parables and I always enjoyed them. I thought what a great way to learn an important message. Nile: Sure. Bob: And to do it in a short period of time. And I thought wouldn’t it be neat if we could take the general underlying message, the premise if you will from endless referrals and put it into a parable. And so I had the basic idea in the title the Go-Giver but that was pretty much it. and so I asked John David Mann who was the editor and chief of a magazine I was writing for at the time or I had written for in the past and I knew John to have an amazing reputation as a writer and at that time -- now John is in demand everywhere. At that time only people within a certain niche market really knew of his genius and I knew that I wanted him to be the lead writer and major storyteller of the book because I knew I couldn’t do it justice myself. I’m a how to author. I’m not really a parable writer. And so John and I got together and collaborated on it and thanks to his expert writing the book really turned out to have an emotional appeal with people and it’s something that we both believe very strongly in the message and we continue to promote it and it’s been sort of like the ever ready the energizer bunny, whatever it was. That just keeps on going and we’re very grateful for that. Nile: Well, and it is such a beautiful story. It’s easy to get into the story and you’re weaving just invaluable business messages and life lessons into the story. In fact, one of the things that I like as you get into the story, you had a gentleman that just really wasn’t happy with his life. We’re not talking about business. We’re just talking about his life. And with the changes that he learned over time not only did his life change but his business changed dramatically as well. It’s really just a fantastic parable as you said. Bob: Oh, thank you. Nile: And I love the -- and it’s a short read. I think it’s 127 pages and those are small pages. And you end up with the five laws of stratospheric success. That was hard to say. Bob: It is hard to say. Nile: But just valuable lessons. One of the things you do is you talk about the entrepreneurial spirit. But what about those people who aren’t entrepreneurs? Does that message in the Go-Giver still apply to them? Bob: It really does because even if someone is not an entrepreneur in terms of starting their own business they still need to think entrepreneurially even when they are simply an employee within a small or major corporation because remember, in this case you still have your own business and that business is you and you’re selling your time, you’re selling your knowledge, your wisdom, you’re selling your services, you are selling your value to your employer and the only reason that they are going to have you in their company is because they feel they’re receiving more in use value from you than what they’re paying and that only makes sense. Otherwise why would they shell out money, right, to have you working in their organization? By the same token it works the other way too. The employer can add great value to their employees over and above their -- the paycheck by creating an environment where people feel valued, where they look forward to coming to work, where they feel as though they’re making a difference, where they’re learning things that can help them progress in their life after that particular job, what have you. So, it’s really a two way street. Everyone can be entrepreneurial in terms of looking for ways to focus on the other person, on adding value to others and that’s why that shift in focus makes all the difference in the world. When you’re an employee who’s focused truly on providing exceptional value to your employer when the layoffs come you’re still going to have your job. Nile: It’s so, so right and so valuable. Well, we’re going to talk about the five laws and all of that right after we take this short break. Jordan: All right. It’s time for another social media marketing moment. Nile, do me a favor. Talk to me about headshots in Linked In. yeah, I hear you talking to people about that all the time. Nile: Well, one thing that’s so funny is so many people don’t take that headshot seriously. They’ve got their arm around somebody that’s not in the picture or they’re deep in the background you could barely see who they are. Want to know an interesting fact? People that look at your Linked In profile spend 80 percent of their time looking at your profile, looking at your headshot. Why is that? It’s because people like to look into your eye. They feel if they look into your eye that they could see what you’re about. They get an understanding of who you are and that’s important before they move anywhere else. Jordan: Another great pearl of wisdom. Thanks Nile. For more just like that join us at linkedinfocus.com, sign up. You’ll be glad you did. Nile: Hey, welcome back to the social media business hour where we’re talking with Bob Burg, the author of the Go-Giver and there’s a new expanded edition that Bob’s just put out. We talked a little bit about that in the first segment but one of the things that we talked about is the five laws and can you maybe give us a quick review of the five laws that you and John share in the book? Bob: Sure. The five laws themselves are the laws of value, compensation, influence, authenticity and receptivity. The law of value says your true worth is determined by how much more you give in value than you take in payment. Now, this sounds like a recipe for bankruptcy when you first hear it but it’s not because we need to simply understand the difference between price and value. Price is a dollar figure, a dollar amount. It’s finite. It is what it is. Value on the other hand is the relative worth or desirability of a thing of something to the end user or the holder. In other words what is it about this thing, this product, service, concept, idea that brings so much worth or value to it that someone will willingly exchange their money for it or their time or their energy, what have you, in order to obtain this value and feel great about it while you make a very healthy profit? And this can be anything from someone selling accounting services to someone owning a pizza restaurant. When someone buys a pizza for 15 dollars and the pizza is absolutely delicious; they’re really hungry so that pizza has even more value to them; they’re eating it with their family and they have a great family experience; your pizza restaurant -- everyone there makes them feel just fantastic for being there, valued and appreciated and you do this consistently with excellence. You’ve give this person well over 15 dollars in value. Okay, so they feel fantastic about it. They receive much more in value than what they paid but because the pizza and your employees and everything else probably cost you about three dollars per pizza you also made a very, very healthy profit. So, both parties come out ahead and that’s why understanding the difference between price and value is so very important but it all starts with that focus on providing value to that other person which is why John and I both say that money is simply an echo of value. It’s the funder if you will to values lightning which means the value must come first and the money is simply a very natural and direct result of the value you’ve provided. That’s the law of value. The law of compensation says your income is determined by how many people you serve and how well you serve them. So, where law number one says to give more in value than you take in payment law number two tells us that the more people whose lives you touch with the exceptional value you provide, the more money with which you’ll be rewarded. The pizza restaurant owner -- I’m not sure how we got into that but that’s how -- who we used it for so let’s continue with that. Nile: Sure. Bob: The pizza restaurant owner, it’s not enough just to provide value to one person. They have a lot of guests in every single night and so the income is determined not just by the value they provide but how many lives they impact with that value. So, law number one represents your potential income. Law number two, the number of lives you impact with that value. That equals your actual income. Now, law number three is the law of influence. This says your influence is determined by how abundantly you place other people’s interests first. Again, this sounds counter intuitive but it’s really -- it makes a lot of sense because when you think about it the greatest leaders, the top influencers, the most profitable sales people, this is how they run their lives and conduct their businesses. They’re always looking for ways to place the interest of others first. Now, when we say this and let me qualify this. When we say place other people’s interests first we certainly don’t mean you should be anyone’s doormat or a martyr or self-sacrificial in any way. Not at all. It’s just that as we mentioned earlier in the show, the golden rule of business is that all things being equal people will do business with and refer business to those people they know, like and trust and there’s no faster, more powerful or more effective way to elicit those feelings toward you from others than by -- again, moving from an I focus to an other focus as Sam, one of the mentors in the story told Joe, the protégé, making your win about the other person’s win. And then you have number four. Law number four is the law of authenticity which says the most valuable gift you have to offer is yourself. One of the mentors, Debra Davenport explained that all the skills in the world, the sales skills, technical skills, people skills, as important as they are and they all are very, very important, they’re all for naught if you don’t come at it from your true authentic core. When you do however, when you show up as yourself day after day, week after week, months after month, people feel good about you, they feel comfortable with you, they know, like and trust you. They want to be in a relationship with you. They want to do business with you and refer you to others. And law number five, the law of receptivity says the key to effective giving is to stay open to receiving. All the giving in the world is all for naught if you’re not willing and able to allow yourself to receive as well. In the story we use the example of breathing out and breathing in. it’s not just the matter of doing one or the other. In order to sustain life you’ve got to breathe out and breathe in. we breathe out, we breathe in, we give, we receive. Giving and receiving, contrary to popular belief and popular culture; giving and receiving are -- they’re not opposite concepts. They’re simply to sides of the very same coin and they work best in tandem. Nile: As you go through your description there; sort of distancing myself from the story because I can do this now this sounds very spiritual. In fact, I feel almost like I’m being churched. But one of the things that I noticed in the book was the way that you weave it into the story and into the lives in the story. As I said earlier on it really becomes more than a business story. I mean, it sounds like we’re talking about business here because we’re relating it to business but it was really all about life in general and business just became a natural part of it. Is that a fair assessment? Bob: Yeah, I think that life and business -- all the aspects, all the areas of life are intertwined. People talk about balance, work and life balance or work life and personal life. I’m not sure balance -- and I’m certainly not the first one to say this but I’m not sure balance is the right word as much as harmony is maybe more -- Nile: I like that. Bob: Yeah. Again, I didn’t make that up. That’s something I’ve heard. I’m not that smart. I don’t have a whole lot of original thoughts. John does. I don’t. Nile: Well, I know that you listen well and you collect those thoughts and you repeat them well so there’s value that you’re giving there so I appreciate it. Bob: Thank you. And so I’ve never believed in that story about the person who could be one way at work and another way at home. I’m all nasty, so and so at work but oh, when I get home I’m kind and I’m gentle and -- people pretty much are what they are. I remember reading a great book by _____37:07 called secrets of the millionaire mind and the theme that went through his book -- I just love this -- was that how you do anything is how you do everything. Nile: Exactly. Bob: And I think that’s basically true and I think because of that universal laws and principles, work across the board, _____37:25 anything that works in life is pretty much going to work right across the way in business and vice versa. Nile: Absolutely. Well, again, knowing how you received the messages that are sent to you there -- I’m curious and we’ve got about three minutes or so before the break. If there’s a piece, one piece of advice that maybe you received before you knew anything about what being a Go-Giver entailed that really was a difference maker for you. Bob: When I was just starting to get my legs in sales, just starting to produce a little bit, I remember coming back to the office after what I will call a non-selling appointment. In other words, the sale did not happen and -- Nile: So, that’s what we call those now? Non selling appointments? Bob: Right. Nile: I like that. Bob: That’s like misremembering something, right? And I remember one of the older -- I guess he was a guy who was about to retire and he kind of took me aside. I think he saw me as sort of like Joe in the story and saw me as a guy with good potential but who really needed to adjust his focus and he said to me something like Burg if you want to make a lot of money in business, if you want to make a lot of money in sales, do not have making money as your target. Your target is serving others. Now, when you hit the target, he continued, you’ll receive a reward and that reward will be money and you can do with that money whatever you want but never forget that the money is only the reward for hitting the target. It’s not the target itself. The target is serving others. And I just was hit right in the heart by that advice and for me it was really a difference maker. What it told me is that selling is not about me. It’s always about the customer. And I personally define selling as -- simply as discovering what somebody wants, needs or desires and helping them to get it. And I think in all sorts of instances -- I think great leadership is never about the leader. Great influence is never about the influencer and great salesmanship is never about the sales person. It’s always about the other person. It’s about everyone whose lives you choose to touch. It’s about everyone whose lives you choose to add value to. Nile: Well, I know we don’t have a great deal of time in the segment but what you just said really resonated with me because I’ve been in sales for quite a number of years as well and I’ve always considered myself a consultive seller meaning that I really want to listen and I want to consult with the clients and if there’s something that I have to offer them that offers them value then certainly I’d like to have them consider that but my big question is do you really need what I’m selling. There may be a better solution for you. And I remember going through that a number of times in the past and sometimes my recommendation was you don’t need my product. You may want it and somewhere down the line I hope that you use my product but this is what you need today. And I remember with some associates some time they’d say what are you doing? And I’m saying don’t worry. That always comes back. They either find somebody that needs exactly what I have and they refer me to them because I wasn’t trying to sell them. I was trying to help them. I was trying to give them value and what you said really just struck me so I think there’s just such a powerful message there and sometimes we miss it and I know that that’s the part of the message of the Go-giver as well. There’s so much more to talk about. We’ve got one more segment to share but what we’re going to do is we’re going to take a short break, do a couple of the commercials that pay for things and we’ll be right back after this short break. Jordan: All right Nile. I think it’s time for another social media marketing moment. Do me a favor. Talk to me about key words in Linked In. Nile: Linked In is a very high authority site. In fact, most people say it’s the fourth highest site for authority that you could go to. Well, you’ve got your own personal web page on that and as everybody knows in web page strategies you want key words so that when people search those key words anywhere on the internet you’re found. Linked In, because of its high authority transfers all of that authority to you so if you take your profile, you key work optimize it, making sure you use key words that users are using to search for you. Not the ones you like. You’re going to get tremendous results. Jordan: Thanks Nile. For more tips just like that join us at linkedinfocus.com, sign up for more tips and tricks. You’ll be glad you did. Nile: Welcome back. And as you know I’m so excited that we have Bob Burg here, the coauthor of the Go-Giver and Bob, I’ve been waiting for this interview for so long because the book has meant so much to me and I know that you’ve got an expanded edition. Before we get too far into our last segment, what was the motivation about that expanded edition and what’s the expansion, what’s the impact? Bob: Sure. Once the book hit the 500000 mark in sales the publisher asked John and me if there was something that we wanted to do in order to celebrate that and to -- if there was any additional value we could put into the book and so forth and we thought about it and obviously with the story being a parable you can't change that. But we could add something at the end of the book that we felt would be of significant value to our readers. We had always heard and well, we had discovered that people were -- we knew businesses were using the book in their sales meetings, their leadership meetings and so forth and discussing certain ideas from the book. We certainly knew schools were doing this from colleges to high schools to -- and churches and other religious institutions. Book clubs were using it and discussing it so we thought well, why don’t we give them a discussion guide. So, at the end of the book we have a discussion guide at the back where they can utilize those discussion points in order to lead study on the book. We also have been asked so many questions throughout the years. Good questions. Just a lot of times the same questions that we figured if one person or if many people are asking probably a whole lot of people who read the book ask and so we put a question and answer section in there as well. We also have a new foreword by -- well, it’s not a new foreword. It’s the only foreword by Arianna Huffington who’s the great entrepreneur and very nice person and the founder and publisher of the Huffington Post so all in all it -- we feel very happy, very excited about this expanded edition. Nile: I can't wait to get my hands on it. And when is that available by the way? Is it on shelves now? Bob: Yeah, yeah. It’s out. Nile: Oh, well, I’m slipping. That’s something I got to get the latest, greatest copy of. Bob: Thank you. I hope you enjoy it. Nile: I absolutely will. I know that there’s one line in the book that’s raised quite a few eyebrows and it’s where you and John wrote does it make money. It’s not a bad question. It’s a great question. It’s just a bad first question. And I think a lot of entrepreneurs especially when in the startup phase might disagree with you just a bit. They might say it’s the only question when it comes to business. Otherwise you’re just naïve. So, what do you two mean? Bob: Well, actually we would say that if you -- and I think history has born this out that if the first question you ask is will it make money you’re focused in the wrong direction and it’s less likely to make money because if it doesn’t provide value to others, if there’s not a market for this either an already made market or one that you can create and that’s always created by providing value, then the second part, the money part is moot. So, we sort of mean that in a -- on a couple of levels. One is just as we mentioned. First ask does it serve. And when we say does it serve that simply means is there a market for it or could there be. Do people want it? You can create the best widget in the world and you might be thinking oh, man this is fantastic. We’re going to make a lot of money with this. But if there’s no market for it you’re not making money from it. You basically are just investing in something fantastic that’s a hobby. On the other hand if you determine first if there is a market in other words does it serve, now you can say will it make money. Is there a way we can take this product or service that really does serve and market in such a way that there’s a lot of money to be earned from it. On a bit deeper level we say well, first ask if it serves because we always want to add value to people’s lives by the very nature of what we do. We want to find a way to add value to others. Back in the -- I think it was the 1950s a young MIT student by the name of Amar _____47:11 went into a radio shack store and bought a pair of headphones and -- or speakers. Excuse me. Not headphones. Speakers. And he was very, very disappointed by the sound quality and he felt this is something that consumers should not have to have. And so he basically devoted his life to making great speakers, right, and creating great sound quality. We all are familiar with _____47:41 speakers. And he became a billionaire because he first asked does it serve, will it serve, how will it serve others. Now, don’t get me wrong. I’m sure he deposited every single one of those checks and he should. He earned them. But his focus was not on the money. His focus was on providing value. His focus was on does it serve. Then it was will it make money. Nile: Yeah, and I love that story. It’s a great one because obviously he didn’t like it and he knew if he didn’t a lot of other people didn’t either and it starts out. Throughout the book -- in fact, I’d say the book is really about mentorship so what do you think is the best way to find a mentor and perhaps most importantly what should an up and comer not do when trying to find one? Bob: Oh, that’s a great question. Both questions are excellent. What I would suggest not doing is approaching someone and simply asking them to be your mentor. I mean, you could admire someone and you can study that person and then you approach that person and say hey, will you be my mentor. And basically, when there’s no relationship there what you’re basically asking this person is hey, would you share your 40 or 50 years of experience with me and just let me know everything it’s taken for you to be successful even though we don’t even know each other. And so typically that’s not going to work. What I would suggest is when there’s someone whose work you admire is to contact that person and first study their stuff. If they’re an author or whatever they do, read their books. What have you. Watch their videos. Or read the articles they’ve written. Just learn about what they’ve done first so you’re not asking questions that you should know the answer to already because you don’t want to waste their time. But you can ask. You can let them know that you admire their work, that you’re studying to or that you’re looking to so and so and if it wouldn’t be inappropriate may I ask you one or two very specific questions. Boom. So, now what you’ve done is you’ve communicated in a way that says to them hey, I honor your time, I respect you and your time, I’m not just looking to waste your time and want something for nothing, that sort of thing. Now, once they do and if they do answer your questions whether it’s letting you take them to lunch or just a cup of coffee or answering a couple of questions on email or over the phone, make sure you send them a hand written note afterwards thanking them. Just a short note thanking them, letting them know you’ll take action on their ideas and so forth. You can report back to them. You can determine or discover what their favorite charity is and make a small donation in their name. that will get back to them and basically again what you’re letting them know is even though I certainly am not in the position to add the kind of value to your life as you are to mine I want to let you know I’m not taking it for granted and I’m looking to add value to you in some way. You can add -- if you’re close enough geographically you can ask to drive them around, be their chauffer and so forth. That way you can be around them and maybe ask them some questions. I mean, there are all sorts of ways that may not apply to some people and will apply to others but the point is this. A mentor/protégé relationship is just that. It’s a relationship. And it usually takes time to develop. It’s much less likely to happen when you come right out and ask a person who doesn’t know you will you be my mentor. It’s more likely to happen when you build a relationship always looking for ways to express gratitude and add value to that person’s life. Nile: I love that answer because it reminded me of what you said as you went through the laws. Breathing is an in and out thing and so you get somebody that’s giving you value as a mentor, as a protégé you’re able to give value back to them. It might be at a different level but they’re recognizing the value that you’re giving. And I know we’ve got just a couple of minutes left and before I get through the final interview I’m going to ask one question but I also want to be able to ask and save some time if people want to know more, how they could get in touch and some other things you’re doing because I know you do a whole lot more than just write books so here’s the question. Are there misconceptions about being a Go-Giver? I mean, the name itself almost implies that you give constantly. Can you be taken advantage of that way? For example, does a Go-Giver tell people no, I don’t want to do that? Bob: Well, okay. So, these are great questions and it -- and there are misconception, misperceptions about what being a Go-Giver means and I think that happens when people see the tittle of the book or they hear about the title from someone and they haven’t read the book. Naturally the mind goes to oh, the Go-Giver. They’re just giving themselves away, right? Or they’re -- they don’t care about making a profit or -- and of course none of that is true. As a Go-Giver you don’t -- you give value constantly, certainly. But you don’t give yourself away. In fact, Go-Givers tend to make a much larger profit than most others because a Go-Giver sells on high value rather than low price. They know that when you sell on low price you’re a commodity. When you sell on value, you’re a resource. So, typically a Go-Giver makes more money and they have a higher profit. Of course, their focus is on the other person. Do they say no? Yeah. Go-Givers need to say no a lot. Just like we talked about at the beginning of this -- at the -- of the show. Go-Givers are typically very successful so they’re typically very busy and if you were to say yes to everyone and everything you wouldn’t -- you really wouldn’t have the time to say yes to those and to that which you should say yes to. But what a Go-Giver would do is they would say no in such a way that honors the other person. Nile: Again, I appreciate that and I appreciate you being a giver that decided to give so much value to all of our listeners tonight. Bob: Oh, thank you. Nile: But one of the things that I’d really like to ask though -- you do a whole lot more. Can you tell the listeners a little bit about what you do and if they’re interested in finding more how do they get in touch? Bob: Well, the easiest way to get in touch is just to visit burg B-U-R-G.com and as you know I speak at a lot of corporate and organizational sales and leadership conferences. We also have a Go-Giver certified speaker program where we actually train people how to become a professional speaker and deliver the Go-Giver message as well as my other intellectual properties that I’ve developed over the last 27, 28 years or so and how to actually market themselves as a speaker and they can get all that information as well as information on the book, the Go-Giver by visiting www.burg B-U-R-G.com. Nile: And we’ll make sure that all of those links are one the Social Media Business Hour page so as always we encourage you to download our episodes on iTunes. Subscribe there. That way you get all the episodes delivered right to you. But we have show notes and links and all of that on the socialmediabusinesshour.com. This is episode 132 just to make it real easy. If we were one more episode in we would be exactly a 100 episodes from our first interview that we did Bob. That’s sort of amazing. Bob: Wow. Nile: Yeah, I agree. Well, listen, to all of you and especially you Bob, I want to thank you for joining us on the Social Media Business Hour. To our listeners I hope you learned a few new ideas or concepts. Maybe you were just reminded of a few things you already know but you haven’t been doing to improve or grow your business. You know that my desire is that you take just one of the things that you learned or were reminded of today and you apply it to your life or business this week. We know that a small change will make a big difference and I’m committed to bringing you at least one new idea each week that you can implement. So, go back and identify just one small change that you could make to your life or business and see what a big difference it will make for you. So, until next week, this is Nile Nickel. Now, go make it happen. Woman: Thanks for listening. Social Media Business Hour is sponsored by linkedinfocus.com. Be sure to get the latest social media business tips and tricks plus free tips on how you can use Linked In to help your business today. Visit socialmediabusinesshour.com. [/content_toggle] Facebook: https://www.facebook.com/burgbob Twitter: @bobburg Website: www.burg.com
On this episode of The Sample Hour I am joined by the host of LiveFreeFM, Nathan Fraser. Nathan and I discuss the best selling book by author Bob Berg The Go Giver. The Go-Giver as the authors tell, revolves around the story of a young professional (Joe) who is striving for success. Joe is ambitious, however lately it seems like his hard work and efforts are not paying off in terms of results. Following a disappointing quarter—in terms of sales results—he inadvertently seeks the mentorship of The Chairman. Joe then embarks on a learning journey by meeting Go-Givers—friends of The Chairman. Through these interactions he learns of the Five Laws of Stratospheric Success: The Law of Value: Your true worth is determined by how much more you give in value than you take in payment. The Law of Compensation: Your income is determined by how many people you serve and how well you serve them. The Law of Influence: Your influence is determined by how abundantly you place other people's interests first. The Law of Authenticity: The most valuable gift you have to offer is yourself. The Law of Receptivity: The key to effective giving is to stay open to receiving. Be sure to check out Nathan's podcasting service Podcast Blastoff. and tune in live to his radio show every week on Truth Frequency RadioDownload.
This is an interview with Bob Burg who is the Co-Author of the Go-Giver book series. Bob's books have sold all over the world & is one of Americas most sought after speakers. In this recording he provides us entrepreneurs with motivation & encouragement. His philosophy is quite literally – The more you, the more receive. Check it out…
When you think about it, navigating your life is a series of negotiations. In the course of a day, you may try to influence: Your new puppy to use the restroom outside Your customer to buy your product Your kid to brush his teeth Your neighbor to vote for your candidate Your boss to support your project How can you undertake these challenges with integrity, not force, and make all involved (especially the new puppy) feel like they got a win too? Bob Burg, the successful author of such classic books at The Go-Givers and Endless Referrals, tackles this challenge in his latest, and he argues most important book to date, Adversaries into Allies: Win People Over Without Manipulation or Coercion. In the book, Bob lays out a way to approach negotiations and differences in business, and life, in a way that is mutually supportive and respectful. In this conversation, Bob and I talk about how our national political discourse (and resulting actions) might look radically different if we took the time to focus on the motivation behind our beliefs, rather than name-calling. We also talk about how to set personal boundaries without being rude, and handle negotiations in a win-win manner. Bob says this is his most important book to date, and I agree. I hope that millions of people buy and read the book, resulting in a kinder, more effective and productive society.
You know you're on the right path when someone reaches out to you to encourage what you're doing... even when it's something you've just started and you don't even know them. That was my first interaction with Marcus Couch. Not too shabby, huh? Marcus is one of those natural 'Go Givers' (book by Bob Burg) and an amazing community builder (I almost used the word connector as opposed to community builder but he really does so much more than connect people). After one of my first podcasts had aired I received a tweet from Marcus saying he liked the show & to keep it up (I swear I took a screenshot of the tweet but for the life of me I can't find it. :-( Note to self: keep better track of this stuff!)). Marcus has had a pretty amazing career and his journey to WordPress is a little different than some of my previous guests (of course everyone's journey is interesting... it's one of my favorite elements to the interviews) in that it was due to having a podcast in 2004 that he found WordPress! I know I didn't even know what a podcast was in 2004. Just sayin. :-)His background was in graphics and technology, which then led him to music and doing artwork for album covers (I asked him if there were any bands he worked with that we would know... and due to having grown up in suburbia and being a high school student in the late 80's you can probably guess my knowledge of rock music was pretty much Van Halen, Def Leppard, Poison.. you get the picture, but he did share a band with me). When he found how easy it was to produce an RSS feed with WordPress for his podcast (prior to that he had been hard coding it) he jumped on it right away. Once he put the podcast on WordPress it skyrocketed the show to the point where he had a weekly feature broadcast on Sirius Satellite Radio! I told him when I received his bio that I had no idea he was such a 'celebrity'. From being the marketing director of Entrepreneur.com to working with companies like Absolut Vodka, Footlocker and Godaddy ( to name a few), Marcus has gained been around the 'marketing block' so to speak (was that a completely goofy sentence?). The work he does with clients today is based on getting them results. He shares a really cool story about an experiment he's running which is creating some solid proof for his skills when it comes to results for his clients. Community Builder Extraordinaire Marcus and The WordPress Community WordPress Plugins A - Z When Marcus tweeted to me about my podcast he let me know he was co-host of the WordPress Plugins A-Z podcast with John Overall. They review the latest & greatest WordPress plugins, both bringing to the table a few plugins they've each found in the WordPress plugin repository (*listen to the episode to hear how many plugins are added to the repository daily!). I love how Marcus connected with John to join him on the podcast - he simply offered (after hearing the other co-host was leaving the show). Novel idea, huh? TIP! Without a doubt, one of my biggest 'takeaways' from this interview with Marcus was that it's really not as hard as we think to reach out and connect with people. Marcus jumped into the WordPress community with both feet (for both the podcast and WP Tavern, but I'll get to that in a minute) and even received some snarky comments from people. But it didn't stop him. Fortunately for us he stuck with it and continues to give back to the community. WP Tavern Just this past June Marcus joined WPTavern.com where he writes about, surprise, WordPress plugins. I have to tell you that I must have asked or commented a few times about when he actually sleeps! I find myself time challenged just to keep up with this site, content and clients, let alone a few sites! Marcus is stellar at bringing people together and pooling resources and sites into one place to better serve his audience, which of course led to another new WordPress venture called WordPress Radio! WPR.
Shifting your focus from “getting to giving” ” is far from just nice…it's also very financially profitable! Bob Burg, coauthor of the international bestseller, The Go-Giver, joins us to talk about "constantly and consistently providing value to the lives of others.” Bob Burg is a sought-after speaker at corporate conventions and for entrepreneurial events. He regularly addresses audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today's top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President. Today's show is sponsored by WIN Cleveland. WIN Cleveland is an organization that empowers female professionals by creating new access points for individual business development. They support one another by providing continual professional growth, sharing a wide variety of ideas and resources and assisting select women-based charities within their community. Visit www.wincleveland.org for more information.
My guest is Bob Burg, bestselling author of The Go-Givers. Most entrepreneurs focus on being a Go-Getter, but if you take the focus from getting to giving, it is not only a nice way to live, but a profitable one as well. You will learn the importance of consistantly providing Value to customers and rewards that come back to you. Bob will share his 5 Laws for Stratospheric Success - I promise these will have a huge impact on your business. This is a must show for anyone looking to take their business to the next level. Please comment below or on Facebook and Twitter. Thanks, John H. Martin
My guest is Bob Burg, bestselling author of The Go-Givers. Most entrepreneurs focus on being a Go-Getter, but if you take the focus from getting to giving, it is not only a nice way to live, but a profitable one as well. You will learn the importance of consistantly providing Value to customers and rewards that come back to you. Bob will share his 5 Laws for Stratospheric Success - I promise these will have a huge impact on your business. This is a must show for anyone looking to take their business to the next level. Please comment below or on Facebook and Twitter. Thanks, John H. Martin
Shifting your focus from “getting to giving” is not only a nice way to live life…but a very financially profitable way, as well. You cannot control “The” Economy but you can absolutely control “Your” economy. Join us to find out what Bob Burg, coauthor of the international bestseller The Go-Giver, means when he talks about “giving” — and why it makes absolutely practical sense. Bob is a sought-after speaker at corporate conventions and entrepreneurial events. He has addressed audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President. Although for years he was best known for his book Endless Referrals, over the past few years it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the imagination of his readers. It shot to #6 on The Wall Street Journal’s Business Bestsellers list just three weeks after its release and reached #9 on BusinessWeek. It’s been translated into 21 languages. It is his fourth book to sell over 250,000 copies. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is a founding and current board member of Club 100, a charitable organization focused on helping underprivileged local area youths. A lover of animals, he is a past member of the Board of Directors for Safe Harbor, which is the Humane Society of Jupiter, Florida. Learn more about your ad choices. Visit megaphone.fm/adchoices
Co-Author of Ulistic's favourite book "The Go Giver" and "Go Givers Sell More" will be joining the Orange Files to check in since his last appearance on our program. Bob Burg will be joining Stuart Crawford as we check in on Bob and John David Mann's new book "Go Givers Sell More"
The Bigg Success Show #561We wrap up a three-part discussion with Bob Burg, author of Go-Givers Sell More. What is the MacGuffin in your business or career? Learn how to use this movie term to improve your sales. Find a link to Bob's book along with a written summary of today's show at BIGGSUCCESS.COM.Thanks so much for listening!- George & Mary-Lynn-------------------------------------Enjoy our show? Consider writing a review for us in iTunes.
The Bigg Success Show #560We continue a three-part discussion with Bob Burg, author of Go-Givers Sell More. In this segment, Bob addresses a common obstacle for people in sales, and puts to rest a common misunderstanding about Go-Givers that will help you sell more. Find a link to Bob's book along with a written summary of today's show at BIGGSUCCESS.COM.Thanks so much for listening!- George & Mary-Lynn-------------------------------------Enjoy our show? Consider writing a review for us in iTunes.
The Bigg Success Show #559We begin a three-part discussion with Bob Burg, author of Go-Givers Sell More. This segment focuses on overcoming the negative connotation of being a salesperson. Find a link to Bob's book along with a written summary of today's show at BIGGSUCCESS.COM.Thanks so much for listening!- George & Mary-Lynn-------------------------------------Enjoy our show? Consider writing a review for us in iTunes.
Special holiday broadcast for #Happy10. Go Givers share their plans to give more in 2010 and we talk about way to give more, share more, help more and love more in 2010