Podcasts about ott over

In this episode of Listen Loudly podcast, we dive deep into the intersection of creative and media in marketing with Ryan Pitylak, a seasoned digital marketer. Having worked with major brands like Fox, E-Trade, and Beachbody, Ryan shares: The critical role creative plays in driving ad performance. Why creative is now the key to targeting on platforms like Meta and TikTok. The distinction between demand creation and demand capture, and how to master both for brand success. How empathy and mission-driven strategies transform both businesses and lives. Why scaling creative production is essential for reaching broader audiences. Ryan also shares his personal journey, from running his agency to creating pathways for traders to succeed, emphasizing how value-driven products lead to sustainable growth. Don't miss these actionable insights to level up your marketing game!   Show Notes Ryan Pitylak LinkedIn: https://www.linkedin.com/in/ryanpitylak Unique Influence – A creative agency specializing in performance marketing, offering strategic campaigns that connect brands with their audience. Demand capture –  focuses on reaching and converting customers who are already actively interested in a product or service. It involves targeting high-intent audiences through precise media buying, personalized messaging, and strategic ads. Demand creation – focuses on generating awareness and interest in a product or service among audiences who may not yet know they need it. Through creative content, targeted campaigns, and strategic outreach. 72andSunny – A full-service creative agency known for campaigns that inspire action and drive results, blending traditional and digital media. Zynga – A leading mobile game developer, known for creating engaging, interactive games that drive large-scale user acquisition through demand capture strategies. Beachbody – A health and fitness brand that leverages campaigns with targeted digital marketing to build its loyal customer base. P90X – A fitness program by Beachbody. OTT (Over-the-Top) – A digital media service delivering content directly over the internet, capturing demand through on-demand viewing and creating new demand. Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram   Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn    

近日，流媒体巨头网飞公布其2022年第一季度的财报。因为不尽如人意的表现和有史以来第一次订阅人数的净减少，网飞的股价在一天之内暴跌了40%，并引起了其他流媒体概念股的暴跌。事实上在过去的6个月中，网飞的股价距最高点已经跌去了75%，这家曾经前途无量的流媒体巨头正在经历成立以来最大的危机。在2022年，世界上前五的流媒体服务的订阅人数已经超过了6亿。在北美每一个流媒体用户会订阅4.4个流媒体服务。这个行业正在经历从“蓝海市场”到“红海市场”的转型期，每一个内容提供者都面临着空前的竞争压力。也许这次网飞的股价暴跌是一个转折点，而整个流媒体的发展将进入一个全新的发展阶段。本期嘉宾Hzcneo 有趣而无用的人做着有趣而无用的事 豆瓣@hzcneoStevie 被电影抛弃的贝节目总时长 00:44:09在这期节目中，我们探讨了以下这些内容：02：21 本次网飞股价暴跌的原因06：51 目前网飞所面临的问题以及可能的解决办法16：43 2022年的流媒体行业现状26：53 互联网的商业思维对传统影视行业的入侵39：19 流媒体行业的未来涉及电影与剧集：《鱿鱼游戏》《纸牌屋》《罗马》《爱尔兰人》《巴斯特·斯克鲁格斯的歌谣》《犬之力》《健听女孩》注释：OTT：Over-the-top media services，是一种通过互联网直接向观众提供的流媒体服务SVOD: Subscription Video On Demand 订阅型视频点播服务，即用户需要签订一个授权使用服务的订阅协议，一直可以看到解约为止。Netflix就是这类服务的一个例子。TVOD: Transactional Video On Demand 交易型视频点播, 即通常不会要求用户订阅服务或者建立个人档案，只需要为观看的内容付费。iTunes就是这类服务的一个例子。AVOD: Advertising Video On Demand 广告型视频点播,即用户可以免费观看服务内容，但需要花时间看广告。YouTube就是这类服务的一个例子。开场曲： Money—— Pink Floyd片尾曲： Boring Old Banking—— Nicholas Britell

Borrell Associates' latest study: 2022 Local Automotive Advertising Outlook, released on Monday, Jan 7, 2022, predicts significant changes in this highly lucrative media advertising category for the next few years. Within the 30-page report, 18 charts and graphs reveal that local dealers spent an estimated $8.7 billion on advertising in 2021, a 15% increase over 2020. In 2022, the forecast is for an 8.8% increase in ad spend. However, due to a "steep decline" in available inventory to sell, the dealers will be using these dollars to "rebrand themselves, educate consumers on what their stores have to offer and drive buyers to their websites to interact. The report states that “the new advertising environment is shifting from excitement around new cars on the lot and manufacturer's rebates – both of which are in short supply – to other things. That opened up new opportunities to advertise.” Some of these new reasons that dealers will be advertising will include: Buying back consumer vehicles, meeting online buyers in person, promoting electric cars and ancillary services they offer within their finance and service departments. The report also predicts a significant shift in what media local auto dealers will be purchasing as they move substantial dollars away from broadcast radio & TV ads into newspapers (an 11.9% increase) and OTT (Over the Top Advertising), where their video message is placed on streaming services that deliver content over the internet. In this 119th episode of E&P Reports, E&P Publisher Mike Blinder is joined by Jim Brown, President of Borrell Associates, who reviews the findings of their newly released Auto Advertising Outlook study. Joining the discussion is a long-time automotive industry veteran and JDA media's SVP of revenue initiatives Pat Norris along with E&P's "Ad Sales Life" contributor Richard E. Brown, head of digital subscriber churn for Gannett | USA Today. Slides used during broadcast are available on the Vodcast episode page

Streaming has become the new norm for how we consume content and integrating our advertising and marketing efforts in this space can be crucial to reaching our audience. As pioneers for the first programmatic OTT (Over-the-top) and CTV (Connected TV) advertising campaigns, the Strategus Platform produces real-time automated campaigns that instantly deliver custom, audience-targeted messages. Rachel Dillon the VP of Sales & Marketing joined us today to offer insights into their business and clientele while focusing on her perspective on growth and encouraging digital marketers to market in a meaningful and strategic way.

This time, I am sharing some of my stories of 27 years in the trenches of Sports Marketing, how I got into the industry and my 23 year journey as a Sports Marketing Entrepreneur in Asia. Hope you enjoy some of the stories and insights into TSA and our evolution as a company.   Key Highlights How I got started, from tennis in Cologne, Germany to University at TCU in the US American Airlines experience,  Official Airline of the FIFA World Cup 1994 (Concacaf Gold Cup) First real job in Hong Kong with Asia Sports (World Sports Group – now Lagardere Sports) Start of TSA in 1997 during the Asian Financial Crisis TSA 1.0 to 5.0 TSA 1.0 -  WWE agent in Asia story – US$ 170 million later TSA 2.0 -  Media agent, representing US Open tennis, BWF, ITTF, PSM and other premium content TSA 3.0 – started with a painful experience, internally created and launch of GLORY Kickboxing, new revenue streams, Branded Real Estate TSA 4.0 – Digital experience, OTT – Sportsfix launch, Blockchain experience (ICO), E-Sports, Football Division TSA 5.0 -  TSA post Covid-19 – focus on Consulting, Beat Covid-19 products for the Live Sports industry, new revenue streams for Sports & Esports, Sports Fund BHAG:  Generated US$ 500 million in the past 20 years for the industry – NEW GOAL is to generate US$ 1 billion in next 10 years   About Marcus Luer is Asia's #1 Sports Marketing Entrepreneur and the Group CEO of TSA (Total Sports Asia), Asia's global sports marketing agency which he founded 23 years ago in Kuala Lumpur, Malaysia.  Marcus is a thought after industry expert and speaker and has been featured on CNBC, BBC News, Bloomberg Asia, regularly presents at major global sports conferences and has contributed to many international newspapers and industry magazines articles. He recently launched his own Sports Entrepreneurs Podcast Series featuring top sports executives and entrepreneurs from around the world.  Sports Business International (SBI) magazine voted him into the “SBI 200 Team”, comprising of the most influential leaders in the industry over the past 18 years. He is also the Co-Founder of GLORY Sports International (GSI), the #1 Kickboxing League in the world. Marcus also created the Branded Real Estate (BRE) concept, a brand consulting business to the Real Estate industry.  BRE has developed a very unique set of skills which matches the power of Superbrands with Residential Real Estate projects in the region. From the Michael Schumacher World Tower to two Armani Residences in India and China, TSA BRE has developed projects with a combined GDV value of over US$ 1 billion and is the leading agency globally in this space. Living and working in the sports industry in Asia for over 25 years, Marcus is considered one of the Founding fathers of Sports Marketing in Asia and continues to follow his passion to develop the Asian and global sports industry. At the end of 1997, at the age of 29 and after three years in Asia working for World Sports Group (WSG), Marcus founded TSA. Marcus' drive and leadership has guided the company to what it is today, Asia's global leader in sports content and branding solutions. TSA has created over US$ 500 million worth of new revenue for rights holders globally over the past 20 years and targets to generate US$ 1 billion over the next 10 years for Asian sports and Esports properties. TSA represents and/or has worked with major global sports brands from Premier League Football Clubs, Formula One teams, WWE, US Open Tennis and a host of Olympic Sports Federations (BWF, ITTF, AIBA, IAAF, FINA, UCI, etc) over the last 23 years. TSA also partnered with the SPARTAN RACE series in 2015 to develop the first events in Asia. TSA's role is always focused on developing new commercial opportunities and build larger platforms for rights holders, events, Venues and brands in the region or worldwide. TSA's clients range from broadcasters, Asian multinationals to global corporations and governments seeking to maximize the power of sports for their own brand benefit.  TSA provides a range of consulting services to these clients, for example, as the Commercial Partnership Consultant to KL Sports City, TSA created Malaysia's first Venue Naming rights deal with the Axiata Arena. TSA is currently developing a 10 Year Sports Masterplan for an Asian Government, including grassroots, education to elite athlete training concepts. Sports Education is becoming a new driving force in Asia and TSA has partnered with the prestigious Loughborough University in the UK. TSA Football is focused on serving the growing Asian Football market, including Player transfers, Football Club/Leagues Consulting services, sponsorship and other fund raising. Total Esports (TES), is the latest venture, combining the expertise in sponsorship, media and events from the traditional world of sports to the booming Esports ecosystem. TES works with top E-gaming publishers, platforms and teams in Asia. Marcus' ventured into the Digital start up space with SPORTSFIX, a Netflix of Sports concept in Asean. Sportsfix focus is live and on Demand content delivered via an OTT (Over the Top) platform incorporating Blockchain technology targeted towards the new generation of sports fans which heavily consume content on their mobile devices. In early 2012, Marcus teamed up with a group of blue chip investors and Fight Sports industry experts to launch GLORY Kickboxing, the premier kickboxing League in the world. Marcus used his 20 years of experience across the global sports marketing world to start the new venture. GLORY has produced over 70 events since its inception in major cities around the world from London, New York to Tokyo and will continue to expand its reach with more events in the future, including events in China and across media platforms worldwide. Marcus is not just an avid sports executive and fan but also gets into the action. You will see him regularly participate in Triathlons or other races across the region. He is also a member and active on the board of YPO's (Young Presidents Organization) Malaysian Chapter since 2007.

So, unless you’ve been living under a rock, you’ll have noticed that a 'brick' several hundred million dollars heavy has descended on the continent in an unprecedented period of time, most of it venture capital earmarked for fintech startups in Nigeria. On this episode, Indian tech founder Arunjay Katakam joins Andile Masuku and Osarumen Osamuyi to extend our conversation about the implications of all the hype surrounding Africa's fintech scene and what the broader implications might be for the continent's tech ecosystem at large. We’re still vibing off of our last show, dubbed African Fintech Signal Check 2019: Nigeria's Killing It! (Part 1). That show, which guest featured Wiza Jalakasi, unpacked some of the most pertinent happenings in Africa’s emerging fintech landscape and in the legacy financial services arena over the last couple of months or so. If you haven't listened to that show (Episode 134), do that before you dig into this one. Arunjay Katakam is a former EY consultant who has co-founded three startups, exiting two— one of which eventually sold to Twitter. Today Arunjay is co-founder and CEO of a London-based cross-border remittance startup called Yooz and advises founders at DFS Lab. His extensive tech entrepreneurship experience spans work in developing markets in Asia and Africa, as well as developed markets in the Global North. To by-pass the pleasantries, head straight to the main discussion: [18:50]. Topics discussed in this episode include: 1) Arunjay suggests that there are three major cost factors/points of friction preventing mobile money from enjoying WhatsApp-level ubiquity and mainstream adoption. [18:50] 2) Can ECOWAS's (Economic Community of West African States) Eco currency plans lay the groundwork for smoother regional money flows? [26:25] 3) Might the recent $20 million investment close by "credit-as-a-service" startup Migo (formerly Mines.io)— mostly designated for taking on the Brazilian market, spark a new trend towards African/Africa-focussed startups taking on key markets outside the continent? [31:54] 4) In what ways might the dynamics of engineering fintech startup success in India be comparable with the same in African key markets? [35:53] 5) Does "a rising tide raise all boats", or will large fintech startups like OPay and PalmPay stifle innovation by smaller players? [51:42] 6) How might African mobile network operators (MNOs) respond to the prospect of wholesale disruption as "OTT (Over-the-top) Application 2.0" takes hold, and what learnings might they draw from the Chinese and Indian ecosystem experiences to inform their strategies? [57:54] Bonus Topics: Can successful startups be built without having to tell lies, even apparently "harmless" ones? + Is RxAll Africa's very own Theranos in the making? [9:13] To view resources referenced in this episode, visit https://www.africantechroundup.com/fintech-signal-check-2019-part-2/ Image credit: Babatunde Olajide

OTT (Over-the-top) services such as Netflix, Amazon Prime and Hotstar have become quite the rage in India nowadays. Companies are willingly spending huge amounts of cash to bring both international and regional content to people's screens. Combined with the fast growth of mobile internet will these services be enough to push out traditional cable TV providers? Lets discuss

With all these new streaming services coming to OTT (Over the Top) Devices, how are they going to find new audiences? With Data. Original article: http://videoadnews.com/2019/03/12/is-content-still-king-in-the-data-driven-ott-world/ Come visit and chat with me at UnoDeuce.com!

Rob Howze dreams of winning a Grammy and receiving the Nobel Peace Prize in the same year. The only person who has done that in the same year is Martin Luther King. A big dream for a boy who grew up in the hood. In his youth he was shot, saw a cousin die from a gunshot wound to the head, and drifted onto the wrong side of the law. Then he told himself that this can’t be it, there had to be more to life. His first business (a moving company) failed mostly because he hired all his friends and paid them too much ($10 an hour in the 90’s was a big deal). In 2008 he started World Wide Community a non-profit youth organization that allows children to experience sports, athletic and academic challenges in a positive and empowering environment In 2010 his vision expanded to include an internet TV/Program reality show called Camp Fit. And in 2019 he co-launched Experts ON Stage, a platform the connects content producers, speakers, and coaching professionals that focus on self-development. In this episode Rob: Talks about his childhood experiences and the impact they had on his life Stresses the importance of teaching our kids how to understand and handle their emotions Tells us how he got Campt Fit onto Direct TV making it available to more than 200 million homes around the globe Explains his mission to create 1 Billion Healthy Wealthy Human Beings Tells us how Experts of Stage is based on his core belief that we all need other. And explains why he thinks ROKU will become the Netflix’s of OTT (Over the Top TV used by cable cutters) Contact Rob: LinkedIn: https://www.linkedin.com/in/robhowze/ Experts on Stage: justexperts.com Camp Fit: http://www.campfit.tv/ Please do not hesitate to reach out to me. I’d love to hear your thoughts, comments, and stories, or just make a connection. Email tim@screwthenaysayers.com Facebook- https://www.facebook.com/stnwithtimalison/ Instagram- https://www.instagram.com/screwthenaysayers/ LinkedIn- https://www.linkedin.com/in/tim-alison/ Screw The Naysayers- www.screwthenaysayers.com

Join Ted Hicks, Dr. Michele Reed and Rich Valdez as they moderate the #LNPShow that discusses the latest trends and game changers in parenting, technology, education, sports & product reviews. Segment 1 Cherie Calbom holds a Master of Science degree in whole foods nutrition from Bastyr University. Known as “The Juice Lady” (www.juiceladycherie.com) for her work with juicing and health, she is author of 30+ books, with millions of copies sold worldwide. No stranger to healthy diet trends, Cherie joined George Foreman as nutritional spokesperson in the Knockout the Fat phenomena that forever changed grilling in America. We’ll discuss Ms. Calbom’s solution: a 10-step detox plan that parents can work on with their children to eliminate sugar in both their diets. Segment 2 DR Michele Reed discusses “allergies”? What’s an allergic reaction? Are there cure for allergies? What happens during an allergic reaction? What are common allergens? What are symptoms of an allergic reaction? What’s the difference between a food intolerance and a food allergy? How to prevent an allergic reaction? Segment 3 Rich answers the following questions: How much rain can a cloud hold? What’s the latest OTT (Over-the-top offering) YouTube TV? Segment 4 Ted Talks – Audit & Assurance – The Oscars How do you report a cybercrime? What are you doing until our next show? Next week – Dr Pawan Grover joins us to discuss the opiate epidemic.