Pathmonk Presents Podcast

Nate Torvik, Senior Lifecycle Marketing Manager at Win Reality, joins Pathmonk Presents to break down how lifecycle marketing works when your product is genuinely new to the market. Win Reality delivers virtual reality baseball and softball training tools used by athletes, parents, and coaches, creating a rare mix of D2C and B2B challenges. Nate explains why education is the real conversion lever, how persona-specific messaging drives confidence, and why lifecycle flows matter more when users don't fully understand what they're buying yet. The episode dives into paid social, Reddit as a discovery channel, and how confidence-building experiences can outperform feature-heavy sales tactics in emerging technology categories

Chris May, VP of Security and Growth at Advantage Technology, joins Pathmonk Presents to break down how cybersecurity directly impacts business growth in regulated industries. With decades of hands-on experience, Chris explains why healthcare systems, law firms, financial institutions, and defense contractors are prime targets for cybercrime. He shares how Advantage Technology positions itself as a managed security services provider built on senior engineering talent, not entry-level staffing models. The conversation explores why educating CEOs and CFOs is critical, how storytelling and website education drive inbound demand, and why cybersecurity is no longer optional for any business with sensitive data and a bank account.

I'm Souhail Alaoui, marketing and e-commerce manager at Vaonis, pioneers of smart telescopes that blend optics, robotics, and software into a seamless user experience. In this episode, we explore how Vaonis removes technical friction from astronomy, making stargazing accessible for beginners, families, educators, and experienced amateurs alike. We discuss positioning premium hardware online, using the website as both showroom and education hub, and why visual storytelling is critical for high-consideration products. Souhail also shares leadership insights on global messaging, community-driven growth, and focusing relentlessly on user experience over tools or tactics to drive long-term revenue and advocacy in modern fast-moving marketing environments.

In this episode of Pathmonk Presents, Rick sits down with Maira Salahuddin, Growth Lead at ThreeFlow, to unpack what actually makes B2B websites convert in complex, enterprise industries. Maira explains how ThreeFlow simplifies collaboration between benefits brokers and insurance carriers, and why clarity beats cleverness in regulated markets. The conversation dives deep into outcome-based messaging, selling the "switch" rather than just the product, and why understanding switching costs is critical in enterprise sales. Maira also shares practical insights on website trust, LinkedIn as a growth channel, case studies, and how marketers should think about attribution beyond last-click models. A grounded, tactical discussion for B2B marketers navigating long sales cycles and skeptical buyers.

Joey Flores, Head of Marketing at SafetyWing, joins Pathmonk Presents to break down how borderless insurance supports global living and distributed teams. He explains SafetyWing's mission to replace country-bound safety nets with flexible health, travel, and life insurance that works across more than 175 countries. The episode dives into their dual B2B and consumer strategy, serving remote-first companies and long-term travelers alike. Joey shares how influencer-led ambassador programs drive trust, why brand and web experience matter for non-impulse products, and what it takes to build a centralized marketing function inside a product-led organization. This conversation offers practical insights for marketers navigating global audiences, modern buyer journeys, and growth through credibility.

Mike Moore, VP of Growth and Partnerships at Productive Edge, joins Pathmonk Presents to unpack how healthcare organizations can modernize operations using data and AI. With deep experience in healthcare technology services, Mike explains where inefficiencies come from, why administrative waste persists, and how AI creates an opportunity for healthcare systems to leap forward instead of making incremental improvements. The conversation dives into Productive Edge's ideal buyers, complex buying committees, and why trust and referrals dominate their growth strategy. Mike also shares a practical framework for website conversion rooted in learning, shopping, and buying behaviors, plus insights into content, partnerships, and leadership. This episode is essential listening for marketers and growth leaders navigating complex, high-trust B2B industries.

Bobo Zhou, co-founder of MyShell AI, joins Pathmonk Presents to break down how open source communities can power scalable AI image and video platforms. He explains how MyShell attracts thousands of developers by letting them upload workflows, publish AI agents, and earn revenue through shared profits and Web3 incentives. The conversation dives into why image generation drives stronger user retention than virtual agents, how open source innovation accelerates product growth, and what it takes to manage millions of users globally. Bobo also shares his hybrid role across engineering and marketing, revealing how technical fluency sharpens messaging, distribution, and product-market alignment in competitive AI markets.

Katie Canton, Head of Brand Experience at Goosechase, joins Pathmonk Presents to break down how interactive experiences outperform passive content across marketing, education, and internal programs. Katie explains how Goosechase evolved from a simple scavenger hunt app into a powerful platform for active learning, employee onboarding, fundraising, and customer engagement. The conversation explores why people remember experiences—not slide decks—and how brands can design participation-driven moments that drive real emotional impact. Katie also shares practical insights on website conversion strategy, product-led growth, and how marketers should adapt to a rapidly changing, AI-influenced search landscape. This episode is a clear reminder that engagement isn't told—it's experienced.

Liv Anderman, VP of Marketing at Findem, joins Pathmonk Presents to explain how domain-specific AI is reshaping talent decisions across recruiting, executive search, and internal mobility. Liv breaks down why generic AI tools and resume-based data fail to deliver real outcomes, and how Findem's 3D people data adds crucial context to hiring decisions. The conversation covers how modern talent teams discover and evaluate AI solutions, the role of trust and data quality in adoption, and why websites play a critical role in educating and converting high-intent buyers. Liv also shares leadership insights on positioning, pipeline growth, and staying grounded in data-driven decision-making in an increasingly noisy marketing landscape.

Kateryna Horina, Marketing and Partnership Manager at Collaborator.pro, joins Pathmonk Presents to break down how modern backlink building and PR distribution actually work in today's AI-driven search landscape. She explains Collaborator's role as a curated marketplace connecting advertisers with high-quality publishers, and why backlinks remain critical for SEO teams, agencies, and business owners alike. The conversation dives into ranking in LLMs and AI-powered search results, the growing importance of citations, and how PR distribution supports long-term authority. Kateryna also shares how Collaborator grows through word-of-mouth, events, and influencer partnerships, plus insights into her daily workflow, content operations, and marketing tools.

In this episode of Pathmonk Presents, Rick sits down with Tomás Saranovich, Growth Lead at Tryolabs, to unpack what honest AI consulting really looks like at the enterprise level. Tomás explains how Tryolabs helps companies demystify AI, not by pushing hype, but by clearly identifying when AI adds value—and when it doesn't. The conversation covers enterprise buying behavior, aligning AI initiatives with real KPIs, and why transparency builds long-term trust. Tomás also shares how LinkedIn, direct outreach, and educational content power Tryolabs' growth strategy, plus why human connection still matters in an AI-driven world. This episode offers grounded insights for marketers, founders, and leaders navigating AI adoption responsibly.

In this episode, Rick speaks with Phani, the VP of Marketing at Indusface, a company dedicated to securing websites and APIs against modern digital threats. Phani breaks down how Indusface supports regulated and non-regulated industries through robust protection, managed services, and global partner networks. He explains how organic search, product-led content, and deep objection-based clustering drive their strongest acquisition results. Phani also shares how rapid product release cycles shape his daily work, from building sales collateral to optimizing content around problems, competitors, and user behavior. Listeners gain a clear understanding of how strategic marketing, data discipline, and continuous iteration fuel Indusface's competitive edge.

In this episode, Rick talks with Martin Nesensohn, Head of Marketing at Ticket to the Moon, a company known for crafting durable hammocks and outdoor gear rooted in a visionary origin story. Martin shares how a travel-driven idea evolved into a global brand built on sustainability, craftsmanship, and strong company values. He also breaks down their diverse customer base, the emotional power of authentic content, and the importance of guiding buyers through a clear digital journey. Listeners gain insights into Martin's marketing approach, including funnel thinking, website refinement, and leading with purpose. It's a practical look at how thoughtful storytelling and strategic marketing drive growth.

In this episode, Rick speaks with Drew Brosnan, CMO of Bluethumb, the largest art marketplace in Australia and a fast-growing global platform. Drew explains how Bluethumb replaces the traditional gallery experience by pairing deep artist storytelling with scalable digital trust. He breaks down the company's most effective acquisition channels, from dynamic social ads to metadata-driven personalization, and highlights why tight collaboration between product and marketing is essential for growth. Drew also shares how operational rituals, tech-stack discipline, and structured experimentation help Bluethumb improve customer journeys and prepare for global scale. Expect sharp insights on product-marketing alignment and the mechanics behind high-trust marketplaces.

In this episode, Barry Rosen, Principal at WSI, breaks down how AI-powered marketing helps small and midsize businesses turn chaos into clarity. He explains how smarter SEO, sharper ad campaigns, and conversion-focused systems drive measurable growth. Barry shares practical insights on attracting quality traffic, improving website performance, reducing friction in funnels, and using data to guide better decisions. He also highlights his hands-on approach with clients, from understanding their numbers to refining user experiences that actually convert. Listeners will gain clear, actionable tactics for boosting lead generation, leveraging AI beyond simple automation, and creating meaningful value that helps them outthink the competition.

Kelly Perry, Senior Digital Marketing Manager at Stratus Live, joins the show to discuss how enterprise nonprofits can modernize donor engagement and streamline complex fundraising operations. She explains how Stratus Live's integrated nonprofit cloud platform helps teams consolidate fragmented systems, improve donor journeys, and scale impact with AI-driven recommendations. Kelly also shares insights on ethical AI adoption, lead qualification challenges, and the growing importance of generative engine optimization as organizations shift their discovery behavior toward LLMs. This episode gives marketers and nonprofit leaders practical guidance on using technology, content strategy, and data to strengthen relationships, save time, and drive meaningful growth.

In this episode, Rick speaks with Lexi Lutz, Director of Marketing at Plainsight, a company focused on making computer vision accessible for developers and operations teams. Lexi outlines how Plainsight simplifies data prep, model training, and deployment so organizations in manufacturing, logistics, retail, and CPG can extract real value from their visual data. She explains how teams use visual inspection and anomaly detection to eliminate defects, improve accuracy, and scale dependable automation. Lexi also shares how developers and directors of operations discover Plainsight, the marketing tactics that drive conversions, and the role of SEO, heat mapping, and analytics in refining user journeys. She closes with insights on learning, community-driven research, and staying sharp in a fast-moving technical space.

In this episode, Rick sits down with Jovana Jelenic, Head of Marketing at Vue, a science-driven skincare brand known for transparent communication and clinically backed products. Jovana breaks down how Vue attracts both male and female audiences with simple, effective solutions like their hydrocolloid nose patches. She shares how clarity, minimalism, and intentional education drive higher e-commerce conversions, while creative testing on Meta remains their core acquisition engine. Jovana also dives into her scalable workflow system that accelerates creative production, improves team efficiency, and fuels consistent growth. Marketers will gain practical insights on performance strategy, customer value delivery, and building systems that compound over time.

In this episode, Mack Rivkin, founder of Iconic Bloom, breaks down why brands must return to human-centered marketing as AI and automation accelerate. Mack explains how his approach prioritizes ethical practices, intentional storytelling, and sustainable growth rather than hyper-aggressive revenue targets that damage long-term brand health. He shares insights from working with fashion, wellness, entertainment, and gaming brands, highlighting how deeper alignment between values, communication, and customer experience creates more resilient businesses. Mack also explores the importance of balancing AI efficiency with genuine human creativity, urging marketers to remain mindful of over-reliance on automated tools. Listeners will gain a grounded perspective on growth that protects brand integrity and builds meaningful customer relationships.

Tom Lillywhite, SVP of Sales at Naveo Commerce, outlines how the company delivers fast, flexible, and human-centered tech solutions for grocery retailers. Naveo Commerce positions itself as a lightweight, highly agile middleware layer that connects complex systems without the heavy lift of full-stack platforms. Tom explains how they help both large chains and independent retailers simplify e-commerce operations, streamline data workflows, and accelerate time to market. He dives into the value of clarity, human-focused design, and long-term partnerships in a market crowded with fragmented tools. The episode offers sharp insights into avoiding complexity traps, improving customer experience, and building tech that actually reflects real-world retail

Anne-Sophie Ribeiro, Growth Marketing Manager at Grey Parrot, joins the show to discuss how the company is reshaping the waste industry through AI-powered waste intelligence. Grey Parrot provides real-time insights from material recovery facilities and delivers packaging recyclability data to major FMCG brands, helping them understand true end-of-life performance. Anne-Sophie breaks down how the team built brand awareness, why events remain crucial for acquisition, and how retargeting and customer engagement drive long-term growth. She also shares her perspective on balancing technical complexity with clear messaging and staying ahead of emerging trends. This episode is especially valuable for marketers navigating niche industries and long B2B sales cycles.

In this episode, Rick sits down with Anya Cheng, founder of Taelor AI, a menswear subscription service that blends human expertise with advanced AI to style busy professionals. Anya shares how Taelor simplifies fashion through curated clothing rentals, real-time customer feedback, and a hybrid human-AI styling loop that drives engagement and retention. She breaks down the company's strongest acquisition channels, including ChatGPT SEO, partnerships with dating apps and fitness centers, and corporate gifting. Anya also discusses improving website trust, leveraging customer insights, and scaling with data-driven personalization. This episode delivers practical lessons on e-commerce growth, customer journey optimization, and the future of automated styling.  

In this episode of Pathmonk Presents, Drew Chambers, EVP of Marketing at Harper, breaks down how leading digital commerce brands boost performance and conversions through Harper's distributed application platform. He explains how combining database caching, messaging, and API layers at the edge creates faster, more seamless user experiences—critical for teams competing in high-traffic, high-stakes environments. Drew also shares how enterprise marketers and engineering leaders leverage performance improvements to strengthen SEO, improve checkout flows, and drive more revenue from existing traffic. He highlights their strongest acquisition channels, including syndicated content, webinars, and channel partnerships, offering practical insight for teams focused on measurable growth.  

In this episode, Colleen Barry, Head of Marketing at Ketch, breaks down how modern companies can strengthen growth by building on permission-based data and smarter privacy practices. She explains how Ketch helps organizations replace outdated GDPR-era tools with end-to-end consent management that connects clean, compliant data across every system marketers rely on. Colleen also shares how buyers now discover solutions, why showing up earlier in research cycles matters, and how Ketch uses product tours, dynamic personalization, and SEO strategies to convert qualified demos directly from the website. It's a practical conversation for marketers who want to stay ahead of privacy trends while driving measurable pipeline impact.   

In this episode, Sebastien Cloutier, Director of Sales and Marketing at Nomadis, explains how the company is pioneering human logistics through software designed to manage large-scale workforce and patient travel. He breaks down why traditional travel processes are fragmented and how Nomadis centralizes logistics for industries like the resource sector and healthcare. Sebastien shares how positioning, SEO, and tailored website experiences help reach a highly specific audience, while trade shows and direct outreach remain vital. He also discusses the challenges of niche-market targeting, data gathering, and long-term strategic planning. Listeners gain insight into messaging, buyer empathy, and improving discovery for complex B2B solutions.  

In this episode, Rick speaks with Himanshu Saxena, founder of First Principles, a consultancy and fellowship program focused on helping founders sharpen their messaging through simplicity and structured storytelling. Himanshu shares lessons from building and scaling products across multiple industries and explains why most startups fail to communicate value clearly. He breaks down how frameworks like April Dunford's positioning and Donald Miller's story loop guide effective copy and website strategy, especially for technical founders. Listeners gain insights into using conversations, communities, and AI tools to refine messaging, test content, and build stronger distribution channels. This episode delivers practical guidance for anyone aiming to simplify communication and improve marketing clarity.  

In this episode of Pathmonk Presents, Amanda Johnson, Director of Lead Generation at Easy Metrics, breaks down how supply chain and warehouse teams can use data to improve labor performance and operational outcomes. She explains how Easy Metrics helps organizations gain visibility into workflows, identify inefficiencies, and make smarter decisions that impact profitability. Amanda also shares insights into her demand-generation approach, including ABM, content syndication, and optimizing the buyer journey through a more strategic website experience. Listeners will gain a sharp look into modern B2B marketing operations and the role data plays in driving both efficiency and revenue.  

In this episode, Brendan Hayes, Head of Growth at Astronomic, breaks down how the company delivers an evergreen accelerator model designed for founders who need ongoing access to advisors, investors, customers, and talent. He explains how Astronomic builds a vetted community powered by curated events, warm introductions, and a dynamic platform that blends technology with real-world connection. Brendan shares insights on their product-led growth engine, the role of authenticity in community building, and how data-driven curation creates meaningful interactions that help startups scale. Listeners gain a deeper understanding of how continuous support, not time-boxed programs, drives long-term founder success.   

Meet Tim LaBarge, Head of Marketing at Implicit—a platform built for complex AI support that answers hard, high-stakes questions by ingesting technical documentation and returning accurate, real-time guidance. Tim explains how Implicit mitigates hallucinations with model guardrails and continuously improves answers through knowledge base tagging that flags gaps by product, error code, or scenario. He breaks down their go-to-market mix—precise LinkedIn ads, high-value BDR outreach, and a thought-leadership newsletter, The Knowledge Layer—plus a freemium onramp that lets teams try Implicit before engaging sales. Tim also shares leadership insights on becoming a "builder" marketer and using founder-led marketing to accelerate trust and conversion.   

Meet Karthik Balachander, Lead Generation Director at Agendrix, an HR software built for deskless teams in restaurants, hospitality, retail, clinics, and more. He shares how Agendrix simplifies shift scheduling, time tracking, payroll prep, and two-way team communication—complete with offline clock-ins and peer recognition "high fives." Karthik breaks down their growth engine: strong word of mouth in Quebec, SEO-driven content like templates and calculators, and a transparent, self-serve website with a 21-day free trial. We dig into website-to-product continuity, premium design that builds trust, and the thorny challenge of multi-channel attribution amid evolving privacy norms. Actionable takeaways for marketers leading PLG funnels and content programs across multilingual markets.   

Phil Spurgeon, Head of Marketing at QGate, shares how a consultative, no-preconceptions approach helps Dynamics 365 customers map messy sales processes, uncover bottlenecks, and create clarity. He explains practical wins like automating recurring invoices to save hours, boosting supplier trust, and using radical candor to surface the real blockers. We dig into what makes websites convert—transparent messaging, qualification, and clear budgets—plus the role of SEO audits, CTAs, and referral-driven validation. Phil also covers tool choices, weekly focus rhythms, and why reporting automation matters for growth teams. Marketers will leave with ideas to streamline operations, align teams, and turn honest conversations into measurable revenue. 

Meet Scott Desgrosseilliers, CEO of Wicked Reports, a platform helping growth teams finally trust their attribution. In this episode, Scott explains why ad platforms over-credit conversions and how first-party data reveals the real customer journey across seven to 100 touchpoints. He shares the "Five Forces" measurement strategy and the one-word campaign verdicts—scale, chill, or kill—that drive budget clarity. You'll learn why DTC brands (from $3M to $60M+) win by dialing in top-of-funnel insights, capturing emails and SMS early, and tying repurchases back to the original awareness ads. Scott also covers demo-to-purchase paths, website roles, and leadership lessons for keeping teams focused on outcomes.   

Meet Nathaniel Girmaye, VP of Sales and Marketing at Go Lime, the Canadian startup turning HVAC upside down with a direct-to-consumer model, transparent pricing, and 24-hour installs. Nathaniel shares how Go Lime targets Ontario homeowners, halves legacy rental costs by cutting middlemen, and uses an action-first website flow instead of classic AIDA to capture high-intent buyers. He breaks down a tech-driven stack, relentless A/B testing, and the "sifter" mindset to match content and CTAs to buyer readiness. Expect practical insights on channel mix (Meta for awareness, Google for capture), building trust through reviews and Reddit buzz, team efficiency, and why mastering human behavior outlasts algorithm shifts.   

Meet Josh Larson, founder of Delta Rev, who helps seven-figure, appointment-based businesses turn their CRMs into full-funnel growth engines. In this episode, Josh breaks down how to capture every lead "from click to close," automate follow-up so no prospect is left behind, and nurture longer sales cycles without burning time. You'll hear how his audit process surfaces "leaks" in your revenue cycle, why organic content plus warm DM conversations convert, and how back-end workflows drive repeat business, higher lifetime value, and even enterprise value. Expect tangible ideas to cut no-shows, lift conversion rates, and—most importantly—buy back your time to focus on impact, family, and freedom.   

Jordan Brannon, co-founder and president of Coalition Technologies, joins Pathmonk Presents to share how SMBs can win discovery and conversions across e-commerce and service categories. He breaks down why SEO remains the most durable top-of-funnel channel, how paid search and Meta ads complement it, and the conversion must-haves: above-the-fold CTAs, credible reviews, and fast answers to common questions. Jordan also outlines ongoing improvement through A/B or multivariate testing, smarter personalization, and retargeting to capture second-visit buyers. He opens the curtain on his leadership cadence and learning stack—from Substack to Reddit communities—giving marketers practical playbooks to apply this week. Stay to the end for rapid-fire career advice and a candid wish list for AI that actually saves time.   

Meet Dominique Gross, CEO of Hart, a Kansas City–based health IT company focused on interoperability and data management across healthcare organizations. Dominique explains Hart's four core solutions—EHR-to-EHR data migration, compliant archival of clinical and financial data, real-time data streaming for population health, and disaster recovery—delivered via a technology-first middleware platform. She shares how a decade of configuration know-how across nearly 200 EHRs reduces human error and accelerates quality outcomes. On growth, Dominique details a dual LinkedIn strategy (account-based ads plus employee-amplified organic), partner co-marketing, and a website overhaul emphasizing clarity, education, A/B-tested copy, and conversion-ready landing pages. Practical takeaways: clear value propositions, helpful checklists/guides, transparent pricing, fewer form fields, and heat-map-driven UX improvements.   

Meet Tetiana Kobzar, founder of Diversido, a development partner helping startups launch engaging products across mobile and web. In this episode, Tetiana shares how her team supports early-stage founders with UX design, testing, and end-to-end delivery while focusing on verticals like IoT, edtech, and healthtech. You'll learn why word of mouth still drives most qualified pipeline, how "help-first" content born from real client questions outperforms keyword-chasing blogs, and why she's doubling down on brand, demand, and a smarter website revamp. Tetiana also unpacks favorite learning sources and behavioral design takeaways that shape better product and marketing decisions. Practical, honest, and immediately applicable for founders and marketers.   

Moez Faruqi, Marketing and Sales Director at White Duck Outdoors, joins Pathmonk Presents to discuss their premium outdoor gear designed for recreational campers and glampers. Focused on sustainability, durability, and functionality, their products target quality-conscious consumers. Moez emphasizes SEO, YouTube visual content, and paid ads as key acquisition channels. Their website, rich with lifestyle imagery, drives conversions while balancing brand storytelling. Learn how White Duck Outdoors merges performance and brand marketing for lasting customer engagement.  

Rita De Vries, Sales and Marketing Director at Real IT Solutions, joins Pathmonk Presents to share how their Michigan-based managed IT services support businesses in healthcare, manufacturing, and education. Specializing in HIPAA and government contract compliance, they act as an outsourced IT team. Rita discusses leveraging organic LinkedIn growth, referrals, and a revamped website to capture leads. With a focus on human-centric service and Midwest charm, Real IT Solutions ensures secure, compliant IT environments to drive business success.  

AJ Reiter, Growth Director at Medcrypt, joins Pathmonk Presents to discuss their mission to secure medical devices for patient safety. Medcrypt provides cybersecurity solutions for top medical device manufacturers, focusing on surgical robotics and diabetes devices, ensuring FDA compliance and secure data transit. Reiter emphasizes the role of their website in guiding customer conversations and the importance of face-to-face engagements at industry events. Learn how Medcrypt's proactive approach and thought leadership help manufacturers expedite market entry while prioritizing patient safety and data integrity.  

Marta Dziegielewski, Brand Development Manager at Surface Hair, joins Pathmonk Presents to discuss their organic, high-performance haircare, skincare, and hair color products designed for stylists and clients. Surface Hair prioritizes health and sustainability while supporting salon professionals with business development tools. Marta emphasizes social media, distributor partnerships, and word-of-mouth as key growth channels. Their revamped website offers resources and education, fostering authentic connections to help salons thrive and attract loyal clients.  

Laricea Roman, Director of Marketing at OBJKTS Jewelry, joins Pathmonk Presents to discuss their pioneering travel ring concept, offering diamond-alternative jewelry for stress-free travel. Since 2019, OBJKTS has grown 20% annually, leveraging a social media-first strategy on Instagram and TikTok to drive brand awareness. Laricea emphasizes their website's role in seamless user experiences, fueled by continuous testing and tools like Hotjar. By challenging traditional diamond brands, OBJKTS builds trust and engages 200,000+ customers with bold, high-quality offerings.  

Suzanne Noble, Regional Director of Sales and Marketing at FirmTech UK, joins Pathmonk Presents to discuss FirmTech's innovative TechRing, a wearable device that monitors men's erectile fitness to predict vascular health issues like cardiovascular disease, prostate problems, and diabetes. By tracking nocturnal erections, it provides critical health data. Noble highlights how podcasting and influencer marketing on platforms like TikTok drive consumer engagement, while their Shopify website supports conversions. FirmTech is also expanding outreach to healthcare professionals, balancing consumer appeal with medical credibility to revolutionize men's health.  

Austin Yoshino, CEO of Anja Health, joins Pathmonk Presents to discuss their mission to make stem cell banking accessible. Anja Health helps pregnant parents preserve cord blood and tissue for future medical treatments, addressing the critical need for stem cell matches. Yoshino shares how social media, particularly TikTok and Instagram, drives customer acquisition through educational content. He also highlights the importance of a transparent, user-friendly website to guide parents through the decision-making process, boosting conversions for this high-ticket service.  

Miluska Ochoa, Director of New Business Development and Marketing at Miking, joins Pathmonk Presents to discuss their luxury goods brand specializing in loose diamonds, fine jewelry, and artisan craftsmanship. Miking serves global B2C and B2B clients, emphasizing personalized customer service and trust-building. Miluska highlights their website's role as a catalog and tool for virtual try-ons, enhancing customer engagement. By offering tailored solutions and fostering emotional connections, Miking drives repeat business and supports partners in growing their jewelry businesses worldwide.  

Anezka Rattonsey, Head of Sales and Marketing at Itara Jewelry, joins Pathmonk Presents to share how their direct-to-consumer fine jewelry brand blends natural and lab-grown diamonds with exceptional customer service. Targeting luxury-seeking women, Itara leverages Instagram and WhatsApp for high-intent, personal customer journeys, driving conversions without heavy paid ads. Anezka discusses the power of intuitive website design, visual storytelling, and social media integration to build trust and community, ensuring repeat customers in India's competitive fine jewelry market.  

Eliza Freer, Director of Marketing at Remmie Health, joins Pathmonk Presents to discuss their digital otoscope, designed for at-home and clinic use to monitor ear, nose, and throat health. Targeting parents and clinicians, Remmie's HD camera-enabled device supports telehealth diagnostics, reducing ER visits. Eliza highlights word-of-mouth referrals from physicians, Amazon store visibility, and an informative website with FAQs and tutorials as key acquisition channels. Learn how Remmie empowers families and clinicians with accessible, high-quality ENT care solutions.  

Join us on Pathmonk Presents with Mike Hewitt, Director of Marketing at Aroma Retail, a company bringing hotel-grade fragrances to homes and businesses since 2017. Mike shares how Aroma Retail taps into the power of scent to evoke memories and enhance environments for a global audience. From leveraging Google, Meta, TikTok, and Pinterest to drive traffic, to optimizing their mobile-first website with a fragrance quiz, Mike reveals strategies for engaging diverse customers. Learn how continuous learning and adaptability fuel their growth. Tune in for insights to elevate your e-commerce strategy!   

Join us on Pathmonk Presents with Arthur Rocha, owner of Stonebridge Imports, a leader in supplying crystals to spiritual entrepreneurs and retailers. Arthur shares how his physics background informs his approach to sourcing intentional products. Learn strategies for leveraging SEO, Shopify, and Facebook ads to drive B2B growth, plus tips for clear copywriting to boost website conversions. Discover how Stonebridge supports metaphysical shops and artisans with digital tools and a robust e-commerce platform. Tune in for actionable insights to scale your crystal business authentically! Follow Stonebridge Imports on Instagram for stunning visuals.  

Amanda Crosby, Senior Manager of Growth Marketing at TVEyes, joins Pathmonk Presents to discuss their media intelligence platform, monitoring broadcast, podcasts, and online video for brands across industries like sports and healthcare. With 25 years as a trusted leader, TVEyes' new Insight platform enhances conversational intelligence. Amanda highlights inbound marketing, SEO, PPC, and a revamped website as key acquisition channels, driving high-intent leads. Learn how TVEyes delivers clarity and impactful results for organizations navigating media noise.  

Join us on Pathmonk Presents with John Perkins, SVP of Growth at Popdarts, creators of addictive suction cup dart games. John shares how Popdarts grew through viral TikTok content and is now evolving into a competitive sport with a national championship on ESPN Ocho. Discover strategies for crafting engaging content frameworks, optimizing Shopify product pages with user-generated content, and boosting e-commerce conversions. Learn how to break consumer patterns with strategic storytelling. Tune in for actionable insights to drive growth and create fun, community-focused brands that captivate audiences!