Pathmonk Presents Podcast

Meet Tim LaBarge, Head of Marketing at Implicit—a platform built for complex AI support that answers hard, high-stakes questions by ingesting technical documentation and returning accurate, real-time guidance. Tim explains how Implicit mitigates hallucinations with model guardrails and continuously improves answers through knowledge base tagging that flags gaps by product, error code, or scenario. He breaks down their go-to-market mix—precise LinkedIn ads, high-value BDR outreach, and a thought-leadership newsletter, The Knowledge Layer—plus a freemium onramp that lets teams try Implicit before engaging sales. Tim also shares leadership insights on becoming a "builder" marketer and using founder-led marketing to accelerate trust and conversion.   

Meet Karthik Balachander, Lead Generation Director at Agendrix, an HR software built for deskless teams in restaurants, hospitality, retail, clinics, and more. He shares how Agendrix simplifies shift scheduling, time tracking, payroll prep, and two-way team communication—complete with offline clock-ins and peer recognition "high fives." Karthik breaks down their growth engine: strong word of mouth in Quebec, SEO-driven content like templates and calculators, and a transparent, self-serve website with a 21-day free trial. We dig into website-to-product continuity, premium design that builds trust, and the thorny challenge of multi-channel attribution amid evolving privacy norms. Actionable takeaways for marketers leading PLG funnels and content programs across multilingual markets.   

Phil Spurgeon, Head of Marketing at QGate, shares how a consultative, no-preconceptions approach helps Dynamics 365 customers map messy sales processes, uncover bottlenecks, and create clarity. He explains practical wins like automating recurring invoices to save hours, boosting supplier trust, and using radical candor to surface the real blockers. We dig into what makes websites convert—transparent messaging, qualification, and clear budgets—plus the role of SEO audits, CTAs, and referral-driven validation. Phil also covers tool choices, weekly focus rhythms, and why reporting automation matters for growth teams. Marketers will leave with ideas to streamline operations, align teams, and turn honest conversations into measurable revenue. 

Meet Scott Desgrosseilliers, CEO of Wicked Reports, a platform helping growth teams finally trust their attribution. In this episode, Scott explains why ad platforms over-credit conversions and how first-party data reveals the real customer journey across seven to 100 touchpoints. He shares the "Five Forces" measurement strategy and the one-word campaign verdicts—scale, chill, or kill—that drive budget clarity. You'll learn why DTC brands (from $3M to $60M+) win by dialing in top-of-funnel insights, capturing emails and SMS early, and tying repurchases back to the original awareness ads. Scott also covers demo-to-purchase paths, website roles, and leadership lessons for keeping teams focused on outcomes.   

Meet Nathaniel Girmaye, VP of Sales and Marketing at Go Lime, the Canadian startup turning HVAC upside down with a direct-to-consumer model, transparent pricing, and 24-hour installs. Nathaniel shares how Go Lime targets Ontario homeowners, halves legacy rental costs by cutting middlemen, and uses an action-first website flow instead of classic AIDA to capture high-intent buyers. He breaks down a tech-driven stack, relentless A/B testing, and the "sifter" mindset to match content and CTAs to buyer readiness. Expect practical insights on channel mix (Meta for awareness, Google for capture), building trust through reviews and Reddit buzz, team efficiency, and why mastering human behavior outlasts algorithm shifts.   

Meet Josh Larson, founder of Delta Rev, who helps seven-figure, appointment-based businesses turn their CRMs into full-funnel growth engines. In this episode, Josh breaks down how to capture every lead "from click to close," automate follow-up so no prospect is left behind, and nurture longer sales cycles without burning time. You'll hear how his audit process surfaces "leaks" in your revenue cycle, why organic content plus warm DM conversations convert, and how back-end workflows drive repeat business, higher lifetime value, and even enterprise value. Expect tangible ideas to cut no-shows, lift conversion rates, and—most importantly—buy back your time to focus on impact, family, and freedom.   

Jordan Brannon, co-founder and president of Coalition Technologies, joins Pathmonk Presents to share how SMBs can win discovery and conversions across e-commerce and service categories. He breaks down why SEO remains the most durable top-of-funnel channel, how paid search and Meta ads complement it, and the conversion must-haves: above-the-fold CTAs, credible reviews, and fast answers to common questions. Jordan also outlines ongoing improvement through A/B or multivariate testing, smarter personalization, and retargeting to capture second-visit buyers. He opens the curtain on his leadership cadence and learning stack—from Substack to Reddit communities—giving marketers practical playbooks to apply this week. Stay to the end for rapid-fire career advice and a candid wish list for AI that actually saves time.   

Meet Dominique Gross, CEO of Hart, a Kansas City–based health IT company focused on interoperability and data management across healthcare organizations. Dominique explains Hart's four core solutions—EHR-to-EHR data migration, compliant archival of clinical and financial data, real-time data streaming for population health, and disaster recovery—delivered via a technology-first middleware platform. She shares how a decade of configuration know-how across nearly 200 EHRs reduces human error and accelerates quality outcomes. On growth, Dominique details a dual LinkedIn strategy (account-based ads plus employee-amplified organic), partner co-marketing, and a website overhaul emphasizing clarity, education, A/B-tested copy, and conversion-ready landing pages. Practical takeaways: clear value propositions, helpful checklists/guides, transparent pricing, fewer form fields, and heat-map-driven UX improvements.   

Meet Tetiana Kobzar, founder of Diversido, a development partner helping startups launch engaging products across mobile and web. In this episode, Tetiana shares how her team supports early-stage founders with UX design, testing, and end-to-end delivery while focusing on verticals like IoT, edtech, and healthtech. You'll learn why word of mouth still drives most qualified pipeline, how "help-first" content born from real client questions outperforms keyword-chasing blogs, and why she's doubling down on brand, demand, and a smarter website revamp. Tetiana also unpacks favorite learning sources and behavioral design takeaways that shape better product and marketing decisions. Practical, honest, and immediately applicable for founders and marketers.   

Moez Faruqi, Marketing and Sales Director at White Duck Outdoors, joins Pathmonk Presents to discuss their premium outdoor gear designed for recreational campers and glampers. Focused on sustainability, durability, and functionality, their products target quality-conscious consumers. Moez emphasizes SEO, YouTube visual content, and paid ads as key acquisition channels. Their website, rich with lifestyle imagery, drives conversions while balancing brand storytelling. Learn how White Duck Outdoors merges performance and brand marketing for lasting customer engagement.  

Rita De Vries, Sales and Marketing Director at Real IT Solutions, joins Pathmonk Presents to share how their Michigan-based managed IT services support businesses in healthcare, manufacturing, and education. Specializing in HIPAA and government contract compliance, they act as an outsourced IT team. Rita discusses leveraging organic LinkedIn growth, referrals, and a revamped website to capture leads. With a focus on human-centric service and Midwest charm, Real IT Solutions ensures secure, compliant IT environments to drive business success.  

AJ Reiter, Growth Director at Medcrypt, joins Pathmonk Presents to discuss their mission to secure medical devices for patient safety. Medcrypt provides cybersecurity solutions for top medical device manufacturers, focusing on surgical robotics and diabetes devices, ensuring FDA compliance and secure data transit. Reiter emphasizes the role of their website in guiding customer conversations and the importance of face-to-face engagements at industry events. Learn how Medcrypt's proactive approach and thought leadership help manufacturers expedite market entry while prioritizing patient safety and data integrity.  

Marta Dziegielewski, Brand Development Manager at Surface Hair, joins Pathmonk Presents to discuss their organic, high-performance haircare, skincare, and hair color products designed for stylists and clients. Surface Hair prioritizes health and sustainability while supporting salon professionals with business development tools. Marta emphasizes social media, distributor partnerships, and word-of-mouth as key growth channels. Their revamped website offers resources and education, fostering authentic connections to help salons thrive and attract loyal clients.  

Laricea Roman, Director of Marketing at OBJKTS Jewelry, joins Pathmonk Presents to discuss their pioneering travel ring concept, offering diamond-alternative jewelry for stress-free travel. Since 2019, OBJKTS has grown 20% annually, leveraging a social media-first strategy on Instagram and TikTok to drive brand awareness. Laricea emphasizes their website's role in seamless user experiences, fueled by continuous testing and tools like Hotjar. By challenging traditional diamond brands, OBJKTS builds trust and engages 200,000+ customers with bold, high-quality offerings.  

Suzanne Noble, Regional Director of Sales and Marketing at FirmTech UK, joins Pathmonk Presents to discuss FirmTech's innovative TechRing, a wearable device that monitors men's erectile fitness to predict vascular health issues like cardiovascular disease, prostate problems, and diabetes. By tracking nocturnal erections, it provides critical health data. Noble highlights how podcasting and influencer marketing on platforms like TikTok drive consumer engagement, while their Shopify website supports conversions. FirmTech is also expanding outreach to healthcare professionals, balancing consumer appeal with medical credibility to revolutionize men's health.  

Austin Yoshino, CEO of Anja Health, joins Pathmonk Presents to discuss their mission to make stem cell banking accessible. Anja Health helps pregnant parents preserve cord blood and tissue for future medical treatments, addressing the critical need for stem cell matches. Yoshino shares how social media, particularly TikTok and Instagram, drives customer acquisition through educational content. He also highlights the importance of a transparent, user-friendly website to guide parents through the decision-making process, boosting conversions for this high-ticket service.  

Miluska Ochoa, Director of New Business Development and Marketing at Miking, joins Pathmonk Presents to discuss their luxury goods brand specializing in loose diamonds, fine jewelry, and artisan craftsmanship. Miking serves global B2C and B2B clients, emphasizing personalized customer service and trust-building. Miluska highlights their website's role as a catalog and tool for virtual try-ons, enhancing customer engagement. By offering tailored solutions and fostering emotional connections, Miking drives repeat business and supports partners in growing their jewelry businesses worldwide.  

Anezka Rattonsey, Head of Sales and Marketing at Itara Jewelry, joins Pathmonk Presents to share how their direct-to-consumer fine jewelry brand blends natural and lab-grown diamonds with exceptional customer service. Targeting luxury-seeking women, Itara leverages Instagram and WhatsApp for high-intent, personal customer journeys, driving conversions without heavy paid ads. Anezka discusses the power of intuitive website design, visual storytelling, and social media integration to build trust and community, ensuring repeat customers in India's competitive fine jewelry market.  

Eliza Freer, Director of Marketing at Remmie Health, joins Pathmonk Presents to discuss their digital otoscope, designed for at-home and clinic use to monitor ear, nose, and throat health. Targeting parents and clinicians, Remmie's HD camera-enabled device supports telehealth diagnostics, reducing ER visits. Eliza highlights word-of-mouth referrals from physicians, Amazon store visibility, and an informative website with FAQs and tutorials as key acquisition channels. Learn how Remmie empowers families and clinicians with accessible, high-quality ENT care solutions.  

Join us on Pathmonk Presents with Mike Hewitt, Director of Marketing at Aroma Retail, a company bringing hotel-grade fragrances to homes and businesses since 2017. Mike shares how Aroma Retail taps into the power of scent to evoke memories and enhance environments for a global audience. From leveraging Google, Meta, TikTok, and Pinterest to drive traffic, to optimizing their mobile-first website with a fragrance quiz, Mike reveals strategies for engaging diverse customers. Learn how continuous learning and adaptability fuel their growth. Tune in for insights to elevate your e-commerce strategy!   

Join us on Pathmonk Presents with Arthur Rocha, owner of Stonebridge Imports, a leader in supplying crystals to spiritual entrepreneurs and retailers. Arthur shares how his physics background informs his approach to sourcing intentional products. Learn strategies for leveraging SEO, Shopify, and Facebook ads to drive B2B growth, plus tips for clear copywriting to boost website conversions. Discover how Stonebridge supports metaphysical shops and artisans with digital tools and a robust e-commerce platform. Tune in for actionable insights to scale your crystal business authentically! Follow Stonebridge Imports on Instagram for stunning visuals.  

Amanda Crosby, Senior Manager of Growth Marketing at TVEyes, joins Pathmonk Presents to discuss their media intelligence platform, monitoring broadcast, podcasts, and online video for brands across industries like sports and healthcare. With 25 years as a trusted leader, TVEyes' new Insight platform enhances conversational intelligence. Amanda highlights inbound marketing, SEO, PPC, and a revamped website as key acquisition channels, driving high-intent leads. Learn how TVEyes delivers clarity and impactful results for organizations navigating media noise.  

Join us on Pathmonk Presents with John Perkins, SVP of Growth at Popdarts, creators of addictive suction cup dart games. John shares how Popdarts grew through viral TikTok content and is now evolving into a competitive sport with a national championship on ESPN Ocho. Discover strategies for crafting engaging content frameworks, optimizing Shopify product pages with user-generated content, and boosting e-commerce conversions. Learn how to break consumer patterns with strategic storytelling. Tune in for actionable insights to drive growth and create fun, community-focused brands that captivate audiences!  

Join us on Pathmonk Presents with Lauren Alexander, CMO of Qualia Life Sciences, a leader in brain health supplements since 2015. Lauren shares how Qualia uses complex systems science to create high-quality nootropics for biohackers, executives, and athletes. Discover strategies for leveraging meta advertising, building an educational website hub, and optimizing subscription models for e-commerce success. Learn tips for prioritizing customer education and managing mental energy to boost productivity. Tune in for actionable insights to drive growth and inspire healthier, sharper minds! Use code PATHMONK for 15% off at qualialife.com.   

Join us on Pathmonk Presents as we chat with Edward Yu, Director of E-commerce and Growth at AlgaeCal, a leading bone health company. Edward shares how AlgaeCal's clinically supported supplements help increase bone mineral density, even for the elderly. He dives into their customer acquisition strategies, emphasizing organic and paid search to reach their core demographic. Edward also reveals tactics like heatmaps and iterative ad optimization to boost conversions. Learn how AlgaeCal prioritizes customer-centric journeys and team cohesion to drive growth. Tune in for actionable insights to elevate your e-commerce game and inspire healthier lives.   

Join us on Pathmonk Presents with Sarah Stapleton, Marketing Director at QC Ware, a pioneer in quantum computing solutions. Sarah discusses how QC Ware's Prometheum platform accelerates molecular discovery for pharmaceutical and chemical industries. She shares insights on blending digital and traditional B2B marketing, optimizing website funnels for niche audiences, and leveraging SEO to attract chemists and executives. Learn tips for keeping websites simple and readable to boost conversions, plus the value of face-to-face networking at Q2B events. Tune in for actionable strategies to drive innovation and inspire cutting-edge marketing!   

Join us on Pathmonk Presents with Bernadette Fredricks, CEO and Founder of Bern & Chris Business Solutions, an online marketing firm serving diverse clients like authors, therapists, and athletes. Bernadette shares how her team creates compelling content and websites to boost brand visibility and engagement. She discusses leveraging social media platforms like LinkedIn and TikTok to drive traffic to their dynamic website, which converts visitors with clear, engaging design. Learn how hands-on client collaboration and analytics ensure success. Tune in for actionable strategies to elevate your brand and connect with your audience effectively!  

Join us on Pathmonk Presents with Reuben Shoub, Marketing Manager at Workamajig, a leading software provider for advertising agencies. Reuben shares how Workamajig's 25-year industry expertise delivers tailored project management and accounting solutions for agencies with 10+ users. Discover strategies for leveraging in-person events, crafting website journeys, and using testimonials to build trust. Learn tips for staying curious and addressing client pain points to drive conversions. Tune in for actionable insights to streamline operations and uncover hidden profitability in your agency!   

Join us on Pathmonk Presents with Matt Yau, Marketing Manager at CultureSuite, a company dedicated to supporting arts and culture organizations with their all-in-one digital platform, Peppered. Matt discusses how CultureSuite addresses funding challenges by offering sustainable website solutions, avoiding costly rebuilds. He shares insights on leveraging word-of-mouth referrals, crafting audience-focused content, and fostering community-driven development. Learn how empathy-driven messaging and strategic content convert prospects in the arts sector. Tune in for actionable tips to create meaningful connections and drive sustainable growth in niche markets, inspiring your marketing journey!  

Join us on Pathmonk Presents with Nick Gonzales, VP of Marketing at Pop-A-Shot, the iconic arcade basketball brand, alongside mascot Mr. Pop. Nick shares how Pop-A-Shot leverages organic search and user-generated content to build a passionate community. Learn about their new Elite game for commercial spaces and the national championship driving engagement. Discover strategies for boosting website conversions and creating repeatable social content models. Tune in for insights on gamifying customer interactions and fostering brand loyalty, inspiring you to create fun, community-driven marketing that scores big!  

Join us on Pathmonk Presents with Robert Carnes, Marketing Director at Green Mellen, a boutique digital marketing firm in Atlanta. Robert shares how Green Mellen helps small to midsize B2B service companies build trust through clear, compelling website messaging. He discusses using StoryBrand frameworks, tools like Hemingway app, and Headline Studio to craft effective copy. Learn how ethical marketing, community education, and consistent online presence drive long-term client relationships. Tune in for actionable insights to enhance your digital strategy and create meaningful connections, inspiring you to elevate your marketing with integrity!  

Join us on Pathmonk Presents with Rachel Quailliam, Senior Marketing Manager at Tick Talk Technologies, creators of the Tick Talk smartwatch—a safe phone alternative for kids. Rachel shares how Tick Talk fosters parent-child bonds without social media risks. Discover strategies for driving e-commerce sales through Amazon, Shopify, and influencer partnerships, plus tips for optimizing website SEO and user journeys with tools like Lucky Orange. Learn how Rachel tackles bots, abandoned carts, and data anomalies to boost conversions. Tune in for actionable insights to scale a niche brand! Visit myTick Talk.com to explore their innovative product.   

Join us on Pathmonk Presents with Caleb Madsen, Founder and SEO of Mad House Consulting, a firm offering fractional CMO services for D2C brands. Caleb shares how he brings clarity to businesses by prioritizing ethical consulting and website simplicity over flashy marketing. He discusses leveraging word-of-mouth referrals and Reddit for insights while advocating for transparency in client relationships. Learn how to streamline navigation to boost conversions and focus on foundational strategies for sustainable growth. Tune in for actionable tips to navigate the D2C landscape with integrity, inspiring you to build stronger brands!  

Join us on Pathmonk Presents as we welcome Oliwia Romanowska, Head of Growth at Acid Running, a performance-led luxury running apparel brand. In this episode, Oliwia shares how Acid Running targets a unique niche of artsy, entrepreneurial men with premium, design-focused products. She discusses their rapid growth through organic channels, word-of-mouth, and social run events, alongside strategies for enhancing their e-commerce platform. From optimizing customer journeys to launching bold collections like the Albion T-shirt, Oliwia reveals actionable insights for scaling a brand while staying true to its vision. Tune in for tips on balancing style, performance, and growth.  

Join us on Pathmonk Presents with Ben Stevenson, Head of Growth at Upgraded, an innovative online electronics retailer. Ben shares how Upgraded's MacBook subscription program offers affordable upgrades for designers and developers while reducing e-waste. Discover strategies for leveraging paid marketing, aligning website branding with Apple's aesthetic, and addressing customer objections to boost conversions. Learn tips for using analytics tools like PostHog and user testing to optimize e-commerce flows. Tune in for actionable insights to create seamless customer experiences and build a sustainable tech retail brand!  

Join us on Pathmonk Presents with David Smith, E-commerce Marketing Manager at Arns Equipment, a nearly 80-year-old Canadian leader in outdoor power equipment. David shares how Arns Equipment is modernizing the industry with its e-commerce platforms, Arns Equipment and Parts House, to reach underserved rural customers. He discusses leveraging SEO, Google Ads, and upcoming YouTube content to drive growth, alongside user-focused website design and upselling strategies. Learn how customer feedback shapes their platform and why taking risks is key in a traditional industry. Tune in for actionable insights to boost your e-commerce success!  

On Pathmonk Presents, we sit down with Chris Morin, founder of Moonraker, an SEO agency specializing in mental health practitioners. Chris shares how Moonraker bridges the tech literacy gap for therapists, helping solo practitioners and group practices scale through targeted SEO, AI, and CRO strategies. Learn about their unique approach to lead generation via collaboration partnerships, the power of social proof on websites, and why streamlining the client journey is key. Chris also reveals his innovative use of AI tools and his vision for scalable SaaS products, offering actionable insights for marketers in niche industries. Don't miss this episode!  

On Pathmonk Presents, Alistair Heys, VP of Marketing at Scalr, explains how their platform, built on Open Tofu, empowers developers and DevOps teams to manage infrastructure as code securely and efficiently. Serving startups to Fortune 10 companies, Scalr simplifies compliance and scaling. Alistair shares their organic growth strategy, focusing on high-value content, LinkedIn, and a robust documentation site to drive sign-ups. Learn about their usage-based pricing, community-driven approach, and tips for B2B website conversion by understanding user cohorts. Tune in for insights on aligning marketing with product development for impactful growth!  

Join Pathmonk Presents as we chat with Barrett Cox, Director of Performance Marketing at Net32, an online dental supply marketplace revolutionizing the industry with transparent pricing. Barrett shares how Net32 serves dentists, from solo practitioners to group practices, by offering control and cost savings. Discover their growth strategies, including heavy SEO, a new podcast program, and channel diversification via CTV and Reddit. Learn about the critical role of website UX, testing velocity, and reducing friction for conversions. Barrett also offers insights on performance marketing and the importance of cross-functional education, providing actionable tips for marketers in competitive industries. Tune in now!

Join Pathmonk Presents as we explore Deep Media with Ryan Ofman, Head of AI Research. Deep Media pioneers AI-driven deepfake detection, protecting government, social media, and financial sectors from misinformation. Ryan shares how they engage clients through conferences and viral deepfake detection reports, leveraging their website for education and acquisition. Learn about urgent “earthquake” conversions versus proactive “aftershock” inquiries, the importance of accessible AI explanations, and their work with academics for equitable AI. Discover tips for creating converting websites with engaging demos and compelling content. Tune in for insights on combating digital threats!  

Join us on Pathmonk Presents with Kyle Daniels, Head of Marketing at Assimil8, a consultancy excelling in data analytics and AI for 19 years. In this episode, Kyle reveals how Assimil8 helps department heads and C-suite leaders consolidate data to make informed decisions across industries like marketing and travel management. Learn about their unique event-based acquisition strategy, leveraging partnerships with IBM and AWS, and the challenges of showcasing NDA-protected work on their website. Kyle also shares his daily marketing tasks and tips for creating a converting website. Tune in for insights on driving growth through data!

Join Pathmonk Presents as we explore ClaimMD with Stephanie Short-Romanello, Marketing Manager at this medical claims clearinghouse. Stephanie explains how ClaimMD acts as the vital link between providers and insurers, ensuring swift claim payments for small practices to large health systems. Discover their multi-pronged acquisition strategy using LinkedIn, Google Ads, and conferences, and the website's role in client education with free demos. Learn about pain points like claim delays, Stephanie's “chunking” approach for website conversions, and the value of human support. Tune in for insights on balancing automation with authentic connections!

Join Rick Veronese on Pathmonk Presents with Elian Calabor, Marketing Manager at Horizons Optical. Discover how Horizons Optical provides cutting-edge visual solutions, from lens design and coatings to innovative diagnostic tools like Mimetics and Envision. Elian shares their B2B approach, focusing on optical labs and retail chains, and discusses the importance of website conversion in their rebranding process.  

Join Pathmonk Presents as we dive into Mad Rabbit with Erin Murray, Chief Brand Officer. Mad Rabbit redefines tattoo care with natural, breathable products for consumers, artists, and distributors. Erin shares how Meta, TikTok, and retail partnerships like Walmart drive customer acquisition, with 25% of revenue from digital channels. Learn about enhancing website UX for better conversions, the power of video and before-and-after content, and staying nimble in a growing industry. Discover tips for engaging customers and building loyalty in the evolving tattoo care market!  

Join Pathmonk Presents as we talk with Derek Rasmussen, Marketing Director at Outdoor Vitals, a company crafting ultralight, performance-driven gear for backpackers. Derek shares how they target ultralight enthusiasts and through-hikers, solving the need for reliable, high-quality equipment. Learn about their top acquisition channel—paid advertising through strategic giveaways on Meta and Google—paired with Klaviyo email follow-ups. Discover their organic efforts via podcasts and YouTube, plus their unique approach to product testing in the backcountry. Derek's insights on focusing on KPIs and avoiding vanity metrics offer actionable tips for e-commerce marketers aiming to drive growth. Tune in!  

Join Pathmonk Presents as we chat with Kashish Jain, a client-facing marketing professional at Boge Group, a company revolutionizing funding by helping clients secure 0% interest financing through credit card applications. Kashish shares how Boge Group supports over 3,000 entrepreneurs in industries like finance and startups, emphasizing purpose-driven work. Learn about their client acquisition through LinkedIn and word-of-mouth, the critical role of SEO and website design, and Kashish's holistic approach to productivity via journaling and meditation. Discover tips for creating converting websites and prioritizing consumer psychology for marketing success. Tune in for inspiring insights!

Join Pathmonk Presents as we dive into Fischer Forward Consulting with Lawrence Martineau, Director of Business Development. With over 50 years of culinary experience, Lawrence and Christian Fischer mentor food, beverage, and food tech companies to disrupt their industries. Learn how their chef-inspired mindset—strategy, encouragement, and consistency—creates high-value client experiences. Discover their client acquisition through open communication, the website's role in showcasing Christian's credibility, and tips for empathetic sales. Lawrence shares insights on fostering genuine connections and driving human-centric growth. Tune in for actionable strategies for business success!   

On Pathmonk Presents, Brooke Colglazier, Marketing Manager at SpaceBase, shares how their modern lease management and accounting software, built with Airbnb and Deloitte, serves diverse industries like airlines and retail. Solving manual lease tracking issues, SpaceBase offers OCR search and ASC 842 compliance reporting. Brooke discusses their inbound and word-of-mouth-driven growth, plans for outbound marketing, and website revamp to boost education. Learn about leveraging LinkedIn, G2, and data analytics, plus Brooke's tips for engaging content and automating analytics. Tune in for insights on building a customer-centric SaaS marketing strategy!  

Join us on Pathmonk Presents as we welcome Reshma Baskaran, Growth Marketing Manager at Accacia, a platform simplifying decarbonization for real estate. In this episode, Reshma shares how Accacia helps track carbon emissions and promotes green construction with sustainable materials and energy-efficient solutions. Discover their strategies for engaging a niche audience through networking, thought leadership, and a user-focused website. Reshma also dives into her day-to-day marketing tasks, offering insights on content creation and community-driven growth. Tune in for actionable tips on building trust and driving conversions in a legacy industry committed to sustainability.   

Yuriy Townsend, Performance Marketing Manager at Everytable, joins Kevin Shirley on Pathmonk Presents to share how this LA and San Diego-based company delivers affordable, nutritious meals. From busy families to corporate meal programs, Everytable blends e-commerce and brick-and-mortar to solve food access challenges. Yuriy dives into their winning mix of paid media, organic SEO, and email campaigns, driving website conversions and subscriptions. Learn how they leverage local events and smart tracking to boost growth, offering actionable tips for marketers aiming to scale impact and revenue deliciously!  

Nick Oliveri, Director of Marketing at Cornerstone Technologies, joins Rick Veronese on Pathmonk Presents to explore how this San Jose-based company bridges the gap to emerging tech. Specializing in managed and professional services, Cornerstone helps organizations—from law firms to large enterprises—adopt AI and advanced technologies like chatbots and enterprise search. Nick shares how they turn data into actionable solutions, generate warm website leads, and support risk management for regulated industries. Tune in for insights on driving business growth through innovation and action-oriented strategies!