Pathmonk Presents Podcast

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Candid insights from the worlds top founders & marketers. Join our listeners who get 20 minute insight reports about their businesses...

Pathmonk


    • Jun 16, 2025 LATEST EPISODE
    • weekdays NEW EPISODES
    • 18m AVG DURATION
    • 1,275 EPISODES


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    Latest episodes from Pathmonk Presents Podcast

    Crafting Engaging Brand Stories Online | Bernadette Fredricks from Bern & Chris

    Play Episode Listen Later Jun 16, 2025 18:03


    Join us on Pathmonk Presents with Bernadette Fredricks, CEO and Founder of Bern & Chris Business Solutions, an online marketing firm serving diverse clients like authors, therapists, and athletes. Bernadette shares how her team creates compelling content and websites to boost brand visibility and engagement. She discusses leveraging social media platforms like LinkedIn and TikTok to drive traffic to their dynamic website, which converts visitors with clear, engaging design. Learn how hands-on client collaboration and analytics ensure success. Tune in for actionable strategies to elevate your brand and connect with your audience effectively!  

    Streamlining Agency Success with Curiosity | Reuben Shoub from Workamajig

    Play Episode Listen Later Jun 16, 2025 22:06


    Join us on Pathmonk Presents with Reuben Shoub, Marketing Manager at Workamajig, a leading software provider for advertising agencies. Reuben shares how Workamajig's 25-year industry expertise delivers tailored project management and accounting solutions for agencies with 10+ users. Discover strategies for leveraging in-person events, crafting website journeys, and using testimonials to build trust. Learn tips for staying curious and addressing client pain points to drive conversions. Tune in for actionable insights to streamline operations and uncover hidden profitability in your agency!   

    Sustaining Arts with Digital Solutions | Matt Yau from CultureSuite

    Play Episode Listen Later Jun 16, 2025 21:57


    Join us on Pathmonk Presents with Matt Yau, Marketing Manager at CultureSuite, a company dedicated to supporting arts and culture organizations with their all-in-one digital platform, Peppered. Matt discusses how CultureSuite addresses funding challenges by offering sustainable website solutions, avoiding costly rebuilds. He shares insights on leveraging word-of-mouth referrals, crafting audience-focused content, and fostering community-driven development. Learn how empathy-driven messaging and strategic content convert prospects in the arts sector. Tune in for actionable tips to create meaningful connections and drive sustainable growth in niche markets, inspiring your marketing journey!  

    Building Community Through Arcade Basketball | Nick Gonzales from Pop-A-Shot

    Play Episode Listen Later Jun 16, 2025 20:18


    Join us on Pathmonk Presents with Nick Gonzales, VP of Marketing at Pop-A-Shot, the iconic arcade basketball brand, alongside mascot Mr. Pop. Nick shares how Pop-A-Shot leverages organic search and user-generated content to build a passionate community. Learn about their new Elite game for commercial spaces and the national championship driving engagement. Discover strategies for boosting website conversions and creating repeatable social content models. Tune in for insights on gamifying customer interactions and fostering brand loyalty, inspiring you to create fun, community-driven marketing that scores big!  

    Crafting Trustworthy Digital Presence Ethically | Robert Carnes from Green Mellen

    Play Episode Listen Later Jun 16, 2025 24:35


    Join us on Pathmonk Presents with Robert Carnes, Marketing Director at Green Mellen, a boutique digital marketing firm in Atlanta. Robert shares how Green Mellen helps small to midsize B2B service companies build trust through clear, compelling website messaging. He discusses using StoryBrand frameworks, tools like Hemingway app, and Headline Studio to craft effective copy. Learn how ethical marketing, community education, and consistent online presence drive long-term client relationships. Tune in for actionable insights to enhance your digital strategy and create meaningful connections, inspiring you to elevate your marketing with integrity!  

    Connecting Families with Safe Tech Innovation | Rachel Quailliam from Tick Talk Tech

    Play Episode Listen Later Jun 13, 2025 17:09


    Join us on Pathmonk Presents with Rachel Quailliam, Senior Marketing Manager at Tick Talk Technologies, creators of the Tick Talk smartwatch—a safe phone alternative for kids. Rachel shares how Tick Talk fosters parent-child bonds without social media risks. Discover strategies for driving e-commerce sales through Amazon, Shopify, and influencer partnerships, plus tips for optimizing website SEO and user journeys with tools like Lucky Orange. Learn how Rachel tackles bots, abandoned carts, and data anomalies to boost conversions. Tune in for actionable insights to scale a niche brand! Visit myTick Talk.com to explore their innovative product.   

    Guiding Ethical Growth for D2C Brands | Caleb Madsen from Mad House Consulting

    Play Episode Listen Later Jun 13, 2025 17:25


    Join us on Pathmonk Presents with Caleb Madsen, Founder and SEO of Mad House Consulting, a firm offering fractional CMO services for D2C brands. Caleb shares how he brings clarity to businesses by prioritizing ethical consulting and website simplicity over flashy marketing. He discusses leveraging word-of-mouth referrals and Reddit for insights while advocating for transparency in client relationships. Learn how to streamline navigation to boost conversions and focus on foundational strategies for sustainable growth. Tune in for actionable tips to navigate the D2C landscape with integrity, inspiring you to build stronger brands!  

    Navigating Growth in Luxury Running Apparel | Oliwia Romanowska from Acid Running

    Play Episode Listen Later Jun 13, 2025 16:52


    Join us on Pathmonk Presents as we welcome Oliwia Romanowska, Head of Growth at Acid Running, a performance-led luxury running apparel brand. In this episode, Oliwia shares how Acid Running targets a unique niche of artsy, entrepreneurial men with premium, design-focused products. She discusses their rapid growth through organic channels, word-of-mouth, and social run events, alongside strategies for enhancing their e-commerce platform. From optimizing customer journeys to launching bold collections like the Albion T-shirt, Oliwia reveals actionable insights for scaling a brand while staying true to its vision. Tune in for tips on balancing style, performance, and growth.  

    Redefining Tech Retail with Subscriptions | Ben Stevenson from Upgraded

    Play Episode Listen Later Jun 12, 2025 23:35


    Join us on Pathmonk Presents with Ben Stevenson, Head of Growth at Upgraded, an innovative online electronics retailer. Ben shares how Upgraded's MacBook subscription program offers affordable upgrades for designers and developers while reducing e-waste. Discover strategies for leveraging paid marketing, aligning website branding with Apple's aesthetic, and addressing customer objections to boost conversions. Learn tips for using analytics tools like PostHog and user testing to optimize e-commerce flows. Tune in for actionable insights to create seamless customer experiences and build a sustainable tech retail brand!  

    Pioneering E-commerce in Outdoor Equipment | David Smith from Arns Equipment

    Play Episode Listen Later Jun 12, 2025 20:24


    Join us on Pathmonk Presents with David Smith, E-commerce Marketing Manager at Arns Equipment, a nearly 80-year-old Canadian leader in outdoor power equipment. David shares how Arns Equipment is modernizing the industry with its e-commerce platforms, Arns Equipment and Parts House, to reach underserved rural customers. He discusses leveraging SEO, Google Ads, and upcoming YouTube content to drive growth, alongside user-focused website design and upselling strategies. Learn how customer feedback shapes their platform and why taking risks is key in a traditional industry. Tune in for actionable insights to boost your e-commerce success!  

    Boosting Therapist Practices with SEO and AI | Chris Morin of Moonraker

    Play Episode Listen Later Jun 3, 2025 28:03


    On Pathmonk Presents, we sit down with Chris Morin, founder of Moonraker, an SEO agency specializing in mental health practitioners. Chris shares how Moonraker bridges the tech literacy gap for therapists, helping solo practitioners and group practices scale through targeted SEO, AI, and CRO strategies. Learn about their unique approach to lead generation via collaboration partnerships, the power of social proof on websites, and why streamlining the client journey is key. Chris also reveals his innovative use of AI tools and his vision for scalable SaaS products, offering actionable insights for marketers in niche industries. Don't miss this episode!  

    Streamlining Infrastructure with Scalr | Alistair Heys of Scalr

    Play Episode Listen Later Jun 3, 2025 31:44


    On Pathmonk Presents, Alistair Heys, VP of Marketing at Scalr, explains how their platform, built on Open Tofu, empowers developers and DevOps teams to manage infrastructure as code securely and efficiently. Serving startups to Fortune 10 companies, Scalr simplifies compliance and scaling. Alistair shares their organic growth strategy, focusing on high-value content, LinkedIn, and a robust documentation site to drive sign-ups. Learn about their usage-based pricing, community-driven approach, and tips for B2B website conversion by understanding user cohorts. Tune in for insights on aligning marketing with product development for impactful growth!  

    Disrupting Dental Supply with Transparent Pricing | Barrett Cox of Net32

    Play Episode Listen Later Jun 3, 2025 17:35


    Join Pathmonk Presents as we chat with Barrett Cox, Director of Performance Marketing at Net32, an online dental supply marketplace revolutionizing the industry with transparent pricing. Barrett shares how Net32 serves dentists, from solo practitioners to group practices, by offering control and cost savings. Discover their growth strategies, including heavy SEO, a new podcast program, and channel diversification via CTV and Reddit. Learn about the critical role of website UX, testing velocity, and reducing friction for conversions. Barrett also offers insights on performance marketing and the importance of cross-functional education, providing actionable tips for marketers in competitive industries. Tune in now!

    Safeguarding the Digital Ecosystem with AI | Ryan Ofman of Deep Media

    Play Episode Listen Later Jun 2, 2025 34:20


    Join Pathmonk Presents as we explore Deep Media with Ryan Ofman, Head of AI Research. Deep Media pioneers AI-driven deepfake detection, protecting government, social media, and financial sectors from misinformation. Ryan shares how they engage clients through conferences and viral deepfake detection reports, leveraging their website for education and acquisition. Learn about urgent “earthquake” conversions versus proactive “aftershock” inquiries, the importance of accessible AI explanations, and their work with academics for equitable AI. Discover tips for creating converting websites with engaging demos and compelling content. Tune in for insights on combating digital threats!  

    Harnessing Data for Growth: Analytics Insights | Kyle Daniels of Assimil8

    Play Episode Listen Later Jun 2, 2025 33:19


    Join us on Pathmonk Presents with Kyle Daniels, Head of Marketing at Assimil8, a consultancy excelling in data analytics and AI for 19 years. In this episode, Kyle reveals how Assimil8 helps department heads and C-suite leaders consolidate data to make informed decisions across industries like marketing and travel management. Learn about their unique event-based acquisition strategy, leveraging partnerships with IBM and AWS, and the challenges of showcasing NDA-protected work on their website. Kyle also shares his daily marketing tasks and tips for creating a converting website. Tune in for insights on driving growth through data!

    Streamlining Healthcare Claims with Human Touch | Stephanie Short-Romanello of ClaimMD

    Play Episode Listen Later May 28, 2025 33:01


    Join Pathmonk Presents as we explore ClaimMD with Stephanie Short-Romanello, Marketing Manager at this medical claims clearinghouse. Stephanie explains how ClaimMD acts as the vital link between providers and insurers, ensuring swift claim payments for small practices to large health systems. Discover their multi-pronged acquisition strategy using LinkedIn, Google Ads, and conferences, and the website's role in client education with free demos. Learn about pain points like claim delays, Stephanie's “chunking” approach for website conversions, and the value of human support. Tune in for insights on balancing automation with authentic connections!

    Visual Solutions & Optical Innovation | Elian Calabor from Horizons Optical

    Play Episode Listen Later May 14, 2025 18:20


    Join Rick Veronese on Pathmonk Presents with Elian Calabor, Marketing Manager at Horizons Optical. Discover how Horizons Optical provides cutting-edge visual solutions, from lens design and coatings to innovative diagnostic tools like Mimetics and Envision. Elian shares their B2B approach, focusing on optical labs and retail chains, and discusses the importance of website conversion in their rebranding process.  

    Redefining Tattoo Care with Natural Solutions | Erin Murray of Mad Rabbit

    Play Episode Listen Later May 14, 2025 17:54


    Join Pathmonk Presents as we dive into Mad Rabbit with Erin Murray, Chief Brand Officer. Mad Rabbit redefines tattoo care with natural, breathable products for consumers, artists, and distributors. Erin shares how Meta, TikTok, and retail partnerships like Walmart drive customer acquisition, with 25% of revenue from digital channels. Learn about enhancing website UX for better conversions, the power of video and before-and-after content, and staying nimble in a growing industry. Discover tips for engaging customers and building loyalty in the evolving tattoo care market!  

    Empowering Outdoor Adventures with Ultralight Gear | Derek Rasmussen of Outdoor Vitals

    Play Episode Listen Later May 14, 2025 19:16


    Join Pathmonk Presents as we talk with Derek Rasmussen, Marketing Director at Outdoor Vitals, a company crafting ultralight, performance-driven gear for backpackers. Derek shares how they target ultralight enthusiasts and through-hikers, solving the need for reliable, high-quality equipment. Learn about their top acquisition channel—paid advertising through strategic giveaways on Meta and Google—paired with Klaviyo email follow-ups. Discover their organic efforts via podcasts and YouTube, plus their unique approach to product testing in the backcountry. Derek's insights on focusing on KPIs and avoiding vanity metrics offer actionable tips for e-commerce marketers aiming to drive growth. Tune in!  

    Funding Dreams with Zero Interest Solutions | Kashish Jain of Boge Group

    Play Episode Listen Later May 14, 2025 16:21


    Join Pathmonk Presents as we chat with Kashish Jain, a client-facing marketing professional at Boge Group, a company revolutionizing funding by helping clients secure 0% interest financing through credit card applications. Kashish shares how Boge Group supports over 3,000 entrepreneurs in industries like finance and startups, emphasizing purpose-driven work. Learn about their client acquisition through LinkedIn and word-of-mouth, the critical role of SEO and website design, and Kashish's holistic approach to productivity via journaling and meditation. Discover tips for creating converting websites and prioritizing consumer psychology for marketing success. Tune in for inspiring insights!

    Culinary Expertise Meets Business Strategy | Lawrence Martineau of Fischer Forward Consulting

    Play Episode Listen Later May 12, 2025 19:04


    Join Pathmonk Presents as we dive into Fischer Forward Consulting with Lawrence Martineau, Director of Business Development. With over 50 years of culinary experience, Lawrence and Christian Fischer mentor food, beverage, and food tech companies to disrupt their industries. Learn how their chef-inspired mindset—strategy, encouragement, and consistency—creates high-value client experiences. Discover their client acquisition through open communication, the website's role in showcasing Christian's credibility, and tips for empathetic sales. Lawrence shares insights on fostering genuine connections and driving human-centric growth. Tune in for actionable strategies for business success!   

    Simplifying Lease Management with SpaceBase | Brooke Colglazier of SpaceBase

    Play Episode Listen Later May 12, 2025 23:57


    On Pathmonk Presents, Brooke Colglazier, Marketing Manager at SpaceBase, shares how their modern lease management and accounting software, built with Airbnb and Deloitte, serves diverse industries like airlines and retail. Solving manual lease tracking issues, SpaceBase offers OCR search and ASC 842 compliance reporting. Brooke discusses their inbound and word-of-mouth-driven growth, plans for outbound marketing, and website revamp to boost education. Learn about leveraging LinkedIn, G2, and data analytics, plus Brooke's tips for engaging content and automating analytics. Tune in for insights on building a customer-centric SaaS marketing strategy!  

    Decarbonizing Real Estate: Sustainable Solutions for Construction | Reshma Baskaran of Accacia

    Play Episode Listen Later May 12, 2025 23:22


    Join us on Pathmonk Presents as we welcome Reshma Baskaran, Growth Marketing Manager at Accacia, a platform simplifying decarbonization for real estate. In this episode, Reshma shares how Accacia helps track carbon emissions and promotes green construction with sustainable materials and energy-efficient solutions. Discover their strategies for engaging a niche audience through networking, thought leadership, and a user-focused website. Reshma also dives into her day-to-day marketing tasks, offering insights on content creation and community-driven growth. Tune in for actionable tips on building trust and driving conversions in a legacy industry committed to sustainability.   

    Growing Healthy Food Sales with Smart Marketing | Yuriy Townsend from Everytable

    Play Episode Listen Later Apr 22, 2025 21:41


    Yuriy Townsend, Performance Marketing Manager at Everytable, joins Kevin Shirley on Pathmonk Presents to share how this LA and San Diego-based company delivers affordable, nutritious meals. From busy families to corporate meal programs, Everytable blends e-commerce and brick-and-mortar to solve food access challenges. Yuriy dives into their winning mix of paid media, organic SEO, and email campaigns, driving website conversions and subscriptions. Learn how they leverage local events and smart tracking to boost growth, offering actionable tips for marketers aiming to scale impact and revenue deliciously!  

    Navigating AI Adoption for Business Success | Nick Oliveri from Cornerstone Technologies

    Play Episode Listen Later Apr 22, 2025 16:33


    Nick Oliveri, Director of Marketing at Cornerstone Technologies, joins Rick Veronese on Pathmonk Presents to explore how this San Jose-based company bridges the gap to emerging tech. Specializing in managed and professional services, Cornerstone helps organizations—from law firms to large enterprises—adopt AI and advanced technologies like chatbots and enterprise search. Nick shares how they turn data into actionable solutions, generate warm website leads, and support risk management for regulated industries. Tune in for insights on driving business growth through innovation and action-oriented strategies!

    Unveiling Insights with Advanced Research Tools | Pete Larkin from Sawtooth

    Play Episode Listen Later Apr 22, 2025 18:33


    Pete Larkin, Head of Marketing at Sawtooth and Silicon Slopes Marketing Chapter President, joins Rick Veronese on Pathmonk Presents to discuss their 40-year legacy in survey software. Tailored for sophisticated quant researchers at giants like Amazon and Google, Sawtooth delivers pro tools like conjoint analysis. Pete shares their shift from organic growth to strategic marketing, emphasizing website messaging and customer calls. Learn how Sawtooth uncovers hidden insights for better business outcomes!  

    Optimizing Data Platforms for Efficiency | Todd Beauchene from Revefi

    Play Episode Listen Later Apr 22, 2025 18:08


    Todd Beauchene, Head of Growth at Revefi, joins Rick Veronese on Pathmonk Presents to discuss how Revefi acts as a copilot for optimizing cloud data platforms like Snowflake and Databricks. With deep expertise, Revefi targets Fortune 1000 companies, helping data engineers and CIOs save costs and boost efficiency. Todd shares their event-driven strategy and website's educational role in driving growth. Learn how Revefi transforms data management in this engaging episode!

    Simplifying Wireless Wins for Business | Reed Perryman from RCN Technologies

    Play Episode Listen Later Apr 8, 2025 27:37


    Reed Perryman, VP of Sales and Marketing at RCN Technologies, joins Rick on Pathmonk Presents to demystify wireless internet for businesses and government. From retail franchises to public safety, RCN cuts through carrier myths, ensuring reliable connectivity with expert consultation. Reed shares their referral-driven growth, new SEO efforts, and website optimization plans like quizzes and speed tests. Learn how RCN turns connectivity challenges into opportunities in this actionable episode!  

    Streamlining Gig Economy Hiring with Smart Solutions | Daniela Katramada from Ogram

    Play Episode Listen Later Apr 8, 2025 26:29


    Daniela Katramada, Head of Marketing at Ogram, joins Rick on Pathmonk Presents to discuss how this UAE-founded platform revolutionizes hiring for businesses and gig workers. Connecting hospitality, logistics, and retail giants like Hilton and DHL with over 500,000 pre-qualified workers, Ogram simplifies recruitment via its app. Daniela shares their focus on Google and Facebook Ads, the app-driven conversion funnel, and untapped landing page potential. Learn how Ogram supports the gig economy with scalable, hassle-free staffing solutions!  

    Purifying Growth with Health-Focused Marketing | Peter Klein from Ideal Living

    Play Episode Listen Later Apr 8, 2025 25:46


    Peter Klein, VP of Growth and Retention at Ideal Living, joins Kevin Shirley on Pathmonk Presents to share how this multi-brand retailer enhances lives with pure air and water. Featuring Air Doctor and AquaTru, Ideal Living targets health-conscious consumers and businesses through social influencers and direct-to-consumer channels. Peter dives into balancing website info for conversions, leveraging testing for growth, and solving air and water quality challenges. Discover actionable insights for marketers aiming to blend purpose with performance in this wellness-driven episode!

    Scaling Growth with AI Automation Insights | Dave Ranallo from Arnet Technologies

    Play Episode Listen Later Apr 8, 2025 24:46


    Dave Ranallo, Director of Growth at Arnet Technologies, joins host Rick Veronese on Pathmonk Presents to share how his Columbus, Ohio-based company helps businesses thrive. Arnet Technologies specializes in IT outsourcing and AI-driven automation to streamline operations and boost revenue. Dave dives into their strategic approach, from building safe infrastructure to unifying data and empowering teams to leverage AI. Discover how they aim to double client revenue without adding staff, plus insights on effective lead generation through events and LinkedIn, making this a must-listen for growth-focused leaders.

    Boosting Cybersecurity Marketing with Data Insights | Richard Counsell from CyberRisk Alliance

    Play Episode Listen Later Apr 4, 2025 35:00


    Richard Counsell from CyberRisk Alliance joins Kevin on Pathmonk Presents to reveal how this data-driven, community-focused company empowers cybersecurity marketing teams. Based in Florida, CyberRisk Alliance connects professionals through events like InfoSec World and solutions like CRA Connect, offering tailored campaigns and actionable insights. Richard shares strategies for leveraging organic traffic, optimizing websites, and navigating MarTech challenges to drive conversions. Learn how they support CISOs and marketers alike, fostering a thriving cybersecurity ecosystem with integrity and expertise—perfect for anyone aiming to elevate their marketing game!

    Unlocking Digital Potential with Expert Integration | Brett Carnali from Stone Door Group

    Play Episode Listen Later Apr 4, 2025 20:02


    Brett Carnali, VP of Sales at Stone Door Group, joins Rick on Pathmonk Presents to share how their 17-year legacy in DevOps integration empowers enterprises. Specializing in automation and virtualization solutions with partners like Red Hat and IBM, they tackle challenges in finance and healthcare. Brett discusses their customer-first ethos, referral-driven growth, and plans to revamp their dated website. Learn how Stone Door Group solves tough digital problems in this compelling episode!

    Streamlining Property Operations with Smart Software | Karolina Wężyk from Singu

    Play Episode Listen Later Apr 4, 2025 20:04


    Karolina Wężyk, Head of Growth at Singu, joins Rick on Pathmonk Presents to explore how their cloud-based platform transforms facility and maintenance management for commercial real estate. Serving warehousing, retail, and beyond, Singu manages 200M+ square meters globally with a 99.6% retention rate. Karolina highlights organic search, partnerships, and events as growth drivers, plus the website's role in showcasing impactful case studies. Learn how Singu simplifies complex operations in this engaging episode!

    Simplifying Business Gifting with Hybrid Innovation | Justin Gilchrist from WellBox

    Play Episode Listen Later Apr 4, 2025 25:09


    Justin Gilchrist, CEO and Co-Founder of WellBox, joins Rick on Pathmonk Presents to reveal how their Manchester-based hybrid SaaS and e-commerce platform streamlines corporate gifting. Serving 80% of the FTSE 250, WellBox crafts bespoke gifts for employees and clients from three warehouses. Justin discusses their inbound-driven growth, website's trust-building role, and focus on simplicity for HR and sales leaders. Learn how WellBox redefines gifting in this creative episode!

    Attract & Convert: Physical Therapy Marketing Secrets | Isaac Justesen from Patient Partners

    Play Episode Listen Later Mar 26, 2025 19:46


    Isaac Justesen, CEO of Patient Partners, a marketing agency specializing in physical therapy clinics, joins us to discuss the challenges these clinics face in attracting new patients. He shares insights into effective website strategies, including clear contact information, compelling calls to action, and leveraging AI-powered chatbots. Isaac also discusses the importance of a full-service marketing approach encompassing SEO, PPC, and community building to drive patient growth and achieve a strong ROI. Learn how Patient Partners helps clinics navigate the digital landscape and thrive in a competitive market.  

    AI-Powered Prenatal Care: Improving Global Access | Meryem Yousfi from Sonio

    Play Episode Listen Later Mar 26, 2025 23:35


    In this episode of Pathmonk Presents, we sit down with Meryem Yousfi, Head of Marketing at Sonio, a company revolutionizing prenatal care with AI-powered ultrasound technology. Meryem discusses Sonio's mission to provide equal access to high-quality care, addressing the challenge of missed malformations in babies. Learn about their cloud-based platform, designed for healthcare professionals in obstetrics departments and private clinics, and how it integrates AI into workflows for better screening and early detection. Discover the innovative ways Sonio is improving prenatal care globally.

    AI-Powered RCM: Simplifying Healthcare Billing | Alyssa Labeylie from ENTER

    Play Episode Listen Later Mar 12, 2025 18:27


    In this episode of Pathmonk Presents, we sit down with Alyssa Labeylie, Director of Marketing at ENTER, an AI-first RCM platform. Discover how ENTER helps healthcare providers navigate the complexities of medical billing. Alyssa explains how their AI-powered solution streamlines claims, reduces denials, and accelerates payments, freeing up providers to focus on patient care. Learn about the challenges of manual billing processes and how ENTER's innovative technology is transforming the healthcare revenue cycle.

    Data-Driven Decisions for Restaurant Success | Sebastian Arrese from Tenzo

    Play Episode Listen Later Mar 12, 2025 27:53


    Join us as we chat with Sebastian Arrese, Director of Partnerships at Tenzo, a company specializing in restaurant performance operations. Sebastian discusses how Tenzo helps restaurant owners and managers gain a clear, consolidated view of their business by integrating various technology platforms. Learn how data-driven insights can improve staffing, minimize food waste, and ultimately boost your restaurant's bottom line. Discover how Tenzo empowers better decision-making and operational efficiency for sustainable growth in the competitive hospitality industry.

    Natural Supplements & TikTok Success | Matt Akins from Snap Supplements

    Play Episode Listen Later Mar 12, 2025 19:21


    In this episode of Pathmonk Presents we chat with Matt Akins, Marketing Manager at Snap Supplements, a company focused on natural health solutions. Discover how Snap Supplements leverages TikTok Shop to drive incredible growth, particularly with their prostate health product. Matt shares his insights on navigating the unique challenges of translating TikTok success to other platforms like Meta, the importance of a congruent buyer's journey, and the power of learning from the next generation of marketers. Tune in for valuable tips on social media marketing, e-commerce strategy, and conversion optimization.  

    Streamlining Global Learning Operations | Brooke Roberts from Via TRM

    Play Episode Listen Later Mar 12, 2025 27:17


    Join us as we sit down with Brooke Roberts, VP of Marketing at Via TRM, a leading travel relationship management (TRM) platform designed specifically for global learning operations in the education sector. Brooke shares how Via TRM simplifies the complexities of educational travel, from visa compliance and risk management to application processing and student support. Discover how Via TRM helps institutions streamline operations, improve student experiences, and increase enrollment by addressing student needs and removing barriers to participation in international programs. Learn how Via TRM's data-driven insights empower institutions to make informed decisions and enhance their global learning initiatives.  

    Sustainable Jewelry: Crafting Timeless Style | Katia Bololia from Ottoman Hands

    Play Episode Listen Later Mar 12, 2025 23:17


    In this episode of Pathmonk Presents we sit down with Katia Bololia, Head of Marketing and E-commerce at Ottoman Hands, a London-based independent jewelry brand. Discover how Ottoman Hands blends sustainable practices with exquisite craftsmanship, working with small workshops in Istanbul, India, and Afghanistan. Katia shares her insights on building a high-converting e-commerce website, the importance of clear messaging and product photography, and the challenges of brand awareness in a competitive market. Learn about their unique collaborations, including an exciting project with Turquoise Mountain, a foundation established by King Charles. Tune in for valuable tips on e-commerce strategy, customer experience, and the power of storytelling in the jewelry industry.  

    Investing in the Future: Trends & Opportunities | Natasha Gibson from Equities.com

    Play Episode Listen Later Mar 6, 2025 17:18


    In this episode of Pathmonk Presents, we sit down with Natasha Gibson, VP of Marketing at Equities.com. Explore investment trends shaping the future, focusing on structural shifts and opportunities across industries. Natasha discusses how Equities.com connects investors with innovative companies and provides valuable insights beyond short-term market fluctuations. Learn how they cater to both investors and businesses seeking growth opportunities.  

    Olive Oil Health Benefits & Ecommerce Growth | Sabrina Avila from Olivea

    Play Episode Listen Later Mar 6, 2025 20:41


    Join us as we chat with Sabrina Avila, founder of Olivea, a company focused on the health benefits of extra virgin olive oil. Discover how Olivea is educating consumers about the power of hydroxytyrosol for vascular health and building a thriving ecommerce business. Sabrina shares her marketing strategies, including content creation, SEO, and social media advertising, and offers valuable insights into website optimization and customer acquisition. Learn how Olivea is making a positive impact on health and wellness while navigating the challenges of the online marketplace.

    Visual Solutions & Optical Innovation | Elian Calabor from Horizons Optical

    Play Episode Listen Later Mar 6, 2025 18:20


    In this episode of Pathmonk Presents, we sit down with Elian Calabor, Marketing Manager at Horizons Optical. Discover how Horizons Optical provides cutting-edge visual solutions, from lens design and coatings to innovative diagnostic tools like Mimetics and Envision. Elian shares their B2B approach, focusing on optical labs and retail chains, and discusses the importance of website conversion in their rebranding process.  

    Lead Generation and Website Conversion Tactics | Ryan Truax from LeadPages

    Play Episode Listen Later Mar 6, 2025 17:09


    Join us as we chat with Ryan Truax, marketing expert from LeadPages, a leading lead optimization solution. Ryan dives into the challenges marketers face with limited resources and time, emphasizing the importance of iterative testing and micro-experiments for continuous improvement. Discover how LeadPages empowers marketers to optimize landing pages, personalize the customer journey, and leverage AI for predictive marketing intelligence. Ryan also shares his insights on effective acquisition channels and the power of personalization in boosting conversions. Tune in for valuable strategies to enhance your marketing efforts and achieve significant growth.  

    Enhancing IT Support for SMEs | Anita Glover from Select Technology

    Play Episode Listen Later Mar 5, 2025 20:59


    In this episode of Pathmonk Presents, we sit down with Anita Glover, Marketing Manager at Select Technology, an IT services company with over 30 years of experience. Anita shares insights into how Select Technology helps SMEs with IT support, cybersecurity consultancy, and AI-driven automation solutions. She discusses the increasing demand for AI in business, the importance of a strong online presence, and how companies can streamline operations through technology. Tune in to discover key strategies for making IT work for your business, ensuring efficiency, security, and scalability.  

    AI-Powered Talent Solutions for Enterprises | Vilma Edwards from Beamery

    Play Episode Listen Later Mar 5, 2025 21:32


    In this episode of Pathmonk Presents, we have Vilma Edwards from Beamery, a talent lifecycle management software that helps the world's largest businesses tackle their talent challenges. Vilma shares her insights on the company's growth and digital marketing strategies. She discusses the importance of having a robust marketing mix, including paid social, paid search, and SEO. She also talks about the significance of providing a great website experience and using data analytics and user feedback to improve it. Tune in to learn more about Beamery's innovative approach to talent management.  

    Supercharge Your Marketing with AI-Driven Videos | Jaymi Onorato from PlayPlay

    Play Episode Listen Later Mar 5, 2025 23:35


    In this episode of Pathmonk Presents, we have Jaymi Onorato from PlayPlay, a company that's making waves in the video creation platform space. Jaymi shares her insights on the company's mission to empower anyone to create videos, regardless of their editing skills or experience. She discusses the importance of having a strong brand presence and how it contributes to their success. Tune in to learn more about PlayPlay's innovative approach to video creation.

    Sustainability Management: Achieving ESG Goals | Alex Maniatopoulos from Yodiwo

    Play Episode Listen Later Feb 26, 2025 26:50


    Join us as we sit down with Alex Maniatopoulos, CEO of Yodiwo, a forward-thinking technology company specializing in cloud-based software solutions for sustainability management. In this episode, Alex discusses how Yodiwo's flagship product, YodiFEM, helps organizations achieve their Environmental, Social, and Governance (ESG) goals while optimizing operations and reducing costs. He also shares valuable insights into the evolving regulatory landscape, the importance of strategic partnerships, and Yodiwo's focus on key industries like manufacturing, hospitality, and retail. Discover how Yodiwo empowers businesses to navigate the complexities of ESG compliance and drive sustainable growth.  

    Productivity with Peace of Mind | Elvis Abeltins from DeskTime

    Play Episode Listen Later Feb 26, 2025 22:49


    In this episode of Pathmonk Presents, we have Elvis Abeltins, the newly hired CMO of DeskTime, a company that provides an automatic time tracking tool to help improve productivity. Elvis shares his insights on the company's mission to help people manage their time and improve their work-life balance. He also discusses the importance of data-driven decisions and how it can impact productivity. Tune in to learn more about DeskTime's approach to productivity and time management.

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