Podcasts about Formula One

On Friday's Mark Levin Show, Qatar is working hard to buy off as many people as they can. There's a lengthy list of influential figures—including top business executives, politicians, podcasters like Tucker Carlson, think tank members, and even some Israel supporters and hawks—who are invited to Qatar with expenses covered for first-class travel, hotels, meals, and sometimes substantial payments to speak or interview others. Qatar is aggressively buying influence through lavish events like Formula One races, investments in U.S. colleges, and luxuries for elites, who enjoy flashy displays of wealth while ignoring the exploitation of over a million indentured servants. This benefits only the ruling class and elites while ordinary Americans gain nothing and are screwed big time. This is also helping Qatar push the Muslim Brotherhood's goal to infiltrate the US and destroy democracy from within. Also, the fusion of Marxism and Islamism is exemplified by the recent killing of Specialist Sarah Beckstrom and other terrorist acts. The Democrat Party opposes border security, viewing immigration as a right for foreigners while expecting citizens to accept it. Immigration's purpose should serve American citizens of all backgrounds, not invite unvetted foreigners who bring murder, hatred, and unassimilated ideologies. Failed assimilation corrupts institutions like K-12 education, colleges influenced by Qatar, media affected by Saudi Arabia and Democrats, leading to societal suffering from imported threats like the Muslim Brotherhood, Hamas, and Qatari money. Later, Kash Patel, Dan Bongino and Pam Bondi captured the January 6th pipe bomber after years of neglect from the Biden regime. They found no new evidence; it all happened with new people and new leadership. Finally, Carl Davis calls in to discuss his new documentary - See Through The Darkness. Learn more about your ad choices. Visit podcastchoices.com/adchoices

What business lessons are forged at 200 miles per hour? On this week's Bold Names, McLaren Racing CEO Zak Brown joins Christopher Mims and Tim Higgins to talk about his new book, “Seven Tenths of a Second.” A racecar driver turned executive, Brown leads a global racing organization worth hundreds of millions of dollars. We talk about the pressure and focus required to run a winning Formula One team, and what racing has taught Brown about leading a competitive business. To watch the video version of this episode, visit our WSJ Podcasts YouTube channel or the video page of WSJ.com. Check Out Past Episodes: How Uber Plans to Win the Self-Driving Car Race 70,000 Bets a Minute: How FanDuel's Parent Is Winning at Sports Gambling How Tubi Is Coming for Netflix and YouTube in the New Streaming Wars Space Trucks: One Startup's Plan to Get the U.S. Back on the Moon Let us know what you think of the show. Email us at BoldNames@wsj.com. Sign up for the WSJ's free Technology newsletter. Read Christopher Mims's Keywords column.Read Tim Higgins's column.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Hinch is in Abu Dhabi with the F1TV crew, so he took some time to chat with lead Formula One commentator for F1TV, Alex Jacques. He takes Hinch through how he got into racing, his progression in F1, and the most exciting race he's ever watched. Spoiler alert, it's an Indy 500. Check out Alex's book, Grid to Glory!+++Off Track is part of the SiriusXM Sports Podcast Network. If you enjoyed this episode and want to hear more, please give a 5-star rating and leave a review. Subscribe today wherever you stream your podcasts.Want some Off Track swag? Check out our store!Check out our website, www.askofftrack.comSubscribe to our YouTube Channel.Want some advice? Send your questions in for Ask Alex to AskOffTrack@gmail.comFollow us on Twitter at @askofftrack. Or individually at @Hinchtown, @AlexanderRossi, and @TheTimDurham. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of TechMagic, hosts Cathy Hackl and Lee Kebler explore how the future of AI is being shaped through hardware innovation happening around the world. They break down breakthroughs in autonomous vehicles, humanoid robots, and spatial computing, highlighting why hardware ownership now determines who controls data, training models, and long-term AI power. Cathy shares insights from her travels across Saudi Arabia and Qatar, while the hosts examine China's accelerating hardware ecosystem, Gen Alpha's rejection of “AI slop,” and the shift toward vision-action models. It's a fast, global look at where AI is really advancing, and why it matters.Come for the tech and stay for the magic!Key Discussion Topics: [00:00] Intro[00:23] Saudi Arabia and Qatar are booming in tech and entertainment.[00:04:00] Formula One tech highlights the Abu Dhabi Championship showdown.[00:07:13] Autonomous racing vs. human drivers shows motorsports' future.[00:10:23] NVIDIA's AlphaMoor offers open-source vision-language models.[00:14:23] Women often prefer autonomous vehicles to human drivers.[00:20:44] Owning hardware means owning data: the AI supremacy principle.[00:22:19] Global hardware innovations from Alibaba, Huawei, and ByteDance are under the radar.[00:26:51] "Human-authored" labels reveal widespread AI fatigue.[00:30:05] Gen Alpha rejects AI content, demanding authentic creations.[00:33:55] Copyright issues arise when sampling AI-generated music.[00:37:03] Cathy's Middle East speaking tour and CES 2025 lineup updates.[00:39:33] Holiday spending is shifting to experiences over products.[00:42:14] Book picks: the future of storytelling and understanding people.[00:44:49] Gaming culture highlights: Dungeon Crawler Carl, FNAF 2, and Stranger Things.[00:46:34] Key takeaways: physical AI, hardware ownership, and authentic human connection. Hosted on Acast. See acast.com/privacy for more information.

Discover how Kate Wik, CMO of Las Vegas, drives bold innovation and storytelling to transform the city into a global destination brand. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:09):Today we're joined by Kate Wik, chief Marketing Officer at the Las Vegas Convention and Visitors Authority. The team behind the city's newest brand campaign, which launched in September,Damian Fowler (00:20):Las Vegas, is known around the world for its energy, its entertainment, and its edge. But this ladies' campaign takes a closer look at what the city means today beyond the casinos and into its growing identity as a cultural and sports destination.Ilyse Liffreing (00:34):We'll talk with Kate about the ideas behind the campaign, how Vegas is connecting with new audiences, and what it takes to evolve one of the most recognizable brands in the world. Q,Damian Fowler (00:45):Frank Sinatra. It's okay. You have an unusual role in that you represent a city as an iconic one, but could you tell us about the role?Kate Wik (00:56):That's exactly right. So I work for the Las Vegas Convention and Visitors Authority. Nobody knows what that is or what that means. So really, I shorthand it and I say I am the CMO of four Las Vegas. Las Vegas is my product, which is very unique. It is a city, it's a destination. It's unbelievably dynamic. And what's so unique and thrilling for a CMO of Las Vegas is that our product is always changing, always evolving. If you think back, we were known as the gaming destination. We've evolved into, we're the number one hospitality destination in the US with more hotel rooms than any other destination. And we are the entertainment capital of the world. You've got the world's best artists coming and performing on stages across destination every single night. And we've worked really hard to evolve ourselves into the sports destination as well through a lot of recent things. So really the exciting thing for me in this role is no one day is ever the same. Our product is constantly iterating and evolving, and that is a marketer's dream come true.Damian Fowler (02:10):Just on that point about the evolution of the city and the perception of it, how fast has that happened in the last, say, five, 10 years?Kate Wik (02:20):Yeah, absolutely. Incredibly fast. And so today we are known as the sports and entertainment capital of the world, but less than 10 years ago, we did not have any sports teams. Yes, sports has kind of always been in our DNA. We'd host major boxing matches in the eighties, NFR we've had for decades. NBA, we hosted their in-season tournament, NBA Summer League, but really it was through infrastructure development that really led to the explosion of sports today. So what I mean by that is we had T-Mobile Arena, which was a joint venture between MGM resorts and a EG that enabled NHL to come to town with the Vegas Golden Knights in 20 17, 20 18, we purchased the WNBA team, which we renamed the Las Vegas ACEs. And so now we've got A-W-N-B-A team. And then in 2020, of course with Allegiant Stadium, we welcome the Raiders. And so now we've got the Las Vegas Raiders, and we are, so actually in four years, we went from having zero professional sports teams to having three, and we're actively working to bring our fourth to town, which is the major league baseball. We're welcoming the Las Vegas a,Damian Fowler (03:34):Not to mention Formula One.Kate Wik (03:36):Yes, exactly. And Formula One now an annual event on our calendar. So it's a lot. It's a lot. And it creates new reasons to come to Las Vegas for our visitors. And what we found through research actually, is that the sports traveler, number one, we know sports tourism has just exploded the sports traveler. Through our research, we found that it creates a new reason to come to Las Vegas for those that haven't been here before. It creates a reason to explore the destination, see it, consider it, and then ultimately come. And then most importantly, we find that they spend more money than the average leisure traveler. So it's a really rich new audience for Las Vegas. And F1 has definitely exploded that for us too.Ilyse Liffreing (04:24):Do you know by just how much more do they spend?Kate Wik (04:27):It's usually anywhere from 500 to 800 more per trip.Ilyse Liffreing (04:31):Wow, that's a lot. And the rest on gambling,Kate Wik (04:36):AnythingIlyse Liffreing (04:36):Extra? It'sKate Wik (04:37):Funny. Gambling hasn't been, revenue from gaming hasn't been the primary source of how consumers are spending their budget while they're in town. Hasn't been that for over a decade.Ilyse Liffreing (04:51):AndKate Wik (04:51):I think it speaks to the diversification of the experience in Las Vegas. And when I say we're the entertainment capital of the world, we absolutely are. People come here to see shows, to see comedians, to experience not just like a touring show, but unbelievable residencies where our property resorts will build these amazing theaters where Lady Gaga performs, Bruno Mars performs, Adele performs, they'll create these residencies, which is unlike nowhere else in the US or world.Damian Fowler (05:26):I mean, I've been aware of that. I mean, obviously it goes right back to the Rat Pack, but more recently, like Sting had a residency there. I've been aware, IKate Wik (05:34):Just saw Backstreet Boys at the Spear, which was probably mind blowing, which was mind blowing. That's a whole nother level to the entertainment experience where it's just completely immersive that has changed the game for live music.Damian Fowler (05:48):The perception of Vegas has changed or is changing, and maybe that teases up to talk a little bit now about the new brand campaign and why this is the right moment to do it.Kate Wik (06:00):Yeah, absolutely. So we just launched a new campaign September of this year, so just a couple of weeks ago really. And the intent behind it is this notion that there are so many different reasons to come to Vegas, but there are also so many different vacation options. What we wanted to do was break through the noise and make sure that people understood that Vegas is the ultimate destination regardless of the experience you're looking for. We have it all, the breadth and depth that exists within our destination iss, it's uncomparable to any other destination. So we needed to get out there and get that message out there in big form. And why now what we found was through a lack of big brand messaging over the summer, we actually took a hit with a lot of negative headlines. And so we needed to get in front of that. And I think one of the big takeaways for marketers out there is that if you're not actively talking about your brand day in and day out, you create room for others to create their own narrative. And so after we launched the campaign, it's been about a month in market, we've seen a lot of that negativity drop because now everybody's covering, oh, here's the new elements, here are the new promotions they're doing, here are the new experiences that you can find. So it's really about driving the narrative that you want for your brand.Ilyse Liffreing (07:29):Very cool. And could you tell us a little bit about the campaign itself, maybe the creative, and then what channels are you leaning into?Kate Wik (07:36):Yeah, absolutely. In looking at how we were going to develop the work around this new brand campaign, what we wanted first and foremost was to be really authentic about Las Vegas and be very unique to a message that only Las Vegas can deliver. And so we took inspiration from our iconic welcome to Fabulous Las Vegas sign. So it's the sign that exists literally on Las Vegas Boulevard as you drive into town. And that sign, it's 65 years old today, but it is more iconic. And the awareness on that is it puts it as one of the highest elements assets within our portfolio. So you think Las Vegas, you think of Bellagio, you think of Wynn, even Luxor or all these amazing resorts. When we show that sign, the amount of awareness of what that is and where it is and what it's for just exceeds every other asset that we have out there. So we took inspiration from that. We took the neon, the lights, the really, the notion of setting the example of fabulous Las Vegas. That's the experience that our visitors can come to expect when they come to Las Vegas. So it truly has been our brand promise for over 65 years. So that's the inspiration behind the campaign.Damian Fowler (08:57):Yeah, I can see that sign now.Ilyse Liffreing (08:59):Yes,Kate Wik (08:59):That's right.Ilyse Liffreing (09:00):Yeah, that's right. Do you have a sense of the audience that you're trying to reach and through, I guess, which channels are you trying to reach them?Kate Wik (09:10):Yeah, so we have a really diverse audience set, which is very unique for a marketer, which usually has a single product or they've got a very specific audience for that product. Vegas is really the 21 and older adult playground. And so if you look at just an average audience, it's like a 45-year-old split, 50 50 male, female, et cetera. But what we offer is an unbelievable unbeatable experience at every single price point. So we absolutely cater to that high-end luxury market, that luxury traveler, all the way down to the entry level budget conscious traveler. And so we've got products from a circus circus all the way up to a win Las Vegas. And so for us, our audience is very broad, but generally it's adult travelers, people that have traveled in the past year looking to travel again,Ilyse Liffreing (10:11):We just had Marriott on the podcast and we were talking about how more travelers now are singles and single people. And I would think that might be particularly true for Vegas. For some reason, people are coming for a new experience and to get away.Kate Wik (10:28):I think that's exactly right. Not necessarily single travelers, but the idea of it's a getaway, it's a new experience. What we find from our visitors is number one, it's really high repeat visitation because every time they come, they're finding something new. So we usually get at least 80% repeat visitation from our visitors and really high satisfaction rate, but it's that mindset of wanting to try something new. For sure. Yeah.Damian Fowler (10:56):One thing that just occurs to me as we are talking is how the awareness of Las Vegas has been so kind of embodied in so many movies and TV shows. I was just thinking, I watched the studio recently, the Seth RoganKate Wik (11:09):Show,Damian Fowler (11:09):Which I think that has a combination in Vegas whileKate Wik (11:12):I actually haven't seen it yet. So no spoilers on my list.Damian Fowler (11:16):I mean, I was thinking about Oceans 11, you can go back and back. I have to see it. But that is all kind of part of the kind of braided cultural iconography as it were of the city, I guess.Kate Wik (11:27):Yeah, I think movies represent, you almost have to think of it as a channel for marketing. It represents an amazing opportunity to penetrate culture, reach new audiences that you wouldn't normally get to talk to. And so we have a history of iconic movies. Actually this past summer, you might've seen it, but the F1 movie, that was a partnership that we did with them to make sure that they filmed in Las Vegas and the Las Vegas Grand Prix circuit. That was really important. But again, reaching new audiences, keeping us sort of at the pinnacle and sort of leading culture. Also really awesome to have Brad Pitt lead in that. I'm not going to lie. That was pretty awesome. But a ton of movies. And it's kind of interesting to think of it as almost like a marketing channel, not a traditionalIlyse Liffreing (12:17):One, but yes. Yeah, like free marketing too sometimes, because a lot of things are based in Vegas,Kate Wik (12:22):Right? On the marketing channel front, I know you had sort of asked about how do we launch the campaign, and it was very much an integrated multi-channel approach. We did everything from brand marketing, product marketing, I call it value, but it's really promotional as well as experiential. So of course, from a brand marketing point of view, TV or movies are wonderful, but there's also tv. And we launched the campaign actually with NFL kickoff, so September 4th. We know that when people tune into tv, they're tuning in really into an NFL game. That's where the most eyeballs are at any single time. So from a marketing point of view, it's great return on your investment there. So we launched with a 62nd ad on September 4th on kickoff, but really it was about making sure that this is not just a TV campaign, but it's a platform that reaches the consumer at every different touch point throughout their travel journey or through their daily life.(13:27):And so we maximized the viewership by making sure that, yes, we had a TV spot, but we partnered with the Raiders to actually take over the tunnel walk. And so when players arrive at the stadium, any stadium across the us, it's usually sort of this gray back of house space. And what we did was we installed neon all over the wall as the backdrop. And so it gave our players the sense of pride as they're walking in where they see this huge fabulous Las Vegas neon sign, and then they get a bit of a swagger. And then we partnered with GQ to cover sort of the fit that the players are wearing because that's a whole thing, this sort of new cultural moment where you've got the intersection of professional sports and these athletes in fashion. And so GQ wants to cover that. And so now the backdrop for all of this is the fabulous Las Vegas neon sign that we installed.(14:22):And so then CVS and ESPN want to cover it because they're like, oh, what's going on with the Vegas tunnel walk? And so every time Vegas shows up, we want to make sure that we're sort of breaking through the clutter. We're doing something very unique, bold and different, and whatever we do, it's sort of Vegas worthy. So I guess another channel is outdoor. We don't just buy outdoor. We worked with media partners to find these super high impact spectacular units that just command attention. So around the corner, in Times Square, we have this huge 3D board where you've got a 3D view of the iconic welcome to Las Vegas sign that rotates and dice come out, chips come out, an F1 race car comes out, right? It's a showstopper. And when you walk into Times Square, you see people taking pictures of advertising and that blows your mind.(15:21):And then on the other side of the country, we've got an actual neon installation on Sunset Boulevard. So we took, quite frankly, one of the ideas behind the campaign is let's take the neon and export it. Let's take our Neon National. And so we've got these big neon relics all across the us and so this one on Sunset Boulevard is spectacular. And then you walk across any of our resorts in Las Vegas and you see our Neon Signs Launch week. We took over all of our, well in our top 10 markets, we took over our digital outdoor boards and we had a roadblock for the whole week of launch. So just doing these big spectacular moments to capture the attention of our viewers. Wow,Damian Fowler (16:08):That's a lot that you're doing a tremendous amount, but on the other side of it, how are you kind of measuring and tracking all of these moments that you've created?Kate Wik (16:18):Yeah, I think measurement is incredibly important for any brand. We are actually consistently in market every single week with a research tracker, a brand health tracker. We've been doing it for decades. Making sure that we're keeping a finger on the pulse of our consumer is really important to us. So before we launched the campaign, obviously we tested it to see, number one, does it break through? Does it resonate? Does it deliver on the message of escape? Does it make people want to go to Las Vegas? It actually tested stronger than any other campaign that we've tested, and we test all of our campaigns. So that was pretty exciting. And then post-launch, again, we're in the market every single week. We found that we continue to uptick in terms of likability of the campaign, the campaign that makes you want to travel to Las Vegas. Those metrics are really important to us, intent to travel, and so it's continued to climb every single week since we've been in market. That's really strong. I think outside of traditional campaign testing, something that we consistently do is social listening, and so understanding what the current conversation is on social, I had mentioned this summer was a little bit rough. There was a lot of negativity out there for us. What we found was we had peaked in terms of negativity online in, gosh, in August. We launched Campaign in September, and that number has dramatically reduced, which is fantastic. It goes back to this point of you have to constantly be talking and driving your own narrative.(18:01):Otherwise if there's a void, others are going to fill it for you. That's was aIlyse Liffreing (18:05):Quick turnaround time too fromKate Wik (18:07):InIlyse Liffreing (18:07):August to launching inKate Wik (18:08):September. Absolutely. So a couple weeks. So I would say early August was peak and then Campaign formally launched September 4th, but working with our property partners to seed components of the campaign before, that was a big part of it as well. And then I think a very tactical measurement is we launched actually the first ever destination wide sale, so we called it the Fabulous Five Day Sale. Our campaign is Welcome to Fabulous, so fabulous five day sale. We wanted to make sure that we were putting a spotlight on the value that exists across the destination. And what we found was we drove four times the amount of website volume that we normally do to visit las vegas.com and that we actually were driving more referrals, so people were coming in to see what these deals were, what the sale was, this first ever limited sale, and then the traffic, the referral traffic that we were sending out to the booking engines of each of our property partners. That was 120 times the normal weekly average that we have in terms of, oh my gosh, yeah, referral, wait. So really unbelievable. It was kind of mind blowing for us in terms of the results of that. Nice.Ilyse Liffreing (19:28):And what was the reception from businesses in Las Vegas too, because that involved all of them?Kate Wik (19:34):Absolutely. Yeah. We don't launch a campaign without the support of our property partners. The reception was fabulous to use a cliche, incredibly fabulous. They leaned into it, you'll see part of the campaign. We created these neon elements and literally handed over this toolkit to our property partners so they can push out on all of their digital signage, on all of their marketing elements, sort of reflections of the campaign work as well and tie into it.Damian Fowler (20:05):Great. Just out of curiosity, is the campaign driven from the ground up by businesses or does it come top down as it were, from what your office, what's the kind of interaction?Kate Wik (20:19):Yeah. Well, the interaction is we are the DMO, the destination marketing organization for Las Vegas. So what we do is we work closely with our property partners to understand what's the business needs, what are the trends they're seeing. We do research and provide them top level trends, and then we work with them on what do we need the advertising to accomplish, and then we develop the campaigns. We're funded by them. We're actually funded by a room tax, which is paid by our visitors. And so there is complete coordination with our property partners, and we really do all of the upper funnel marketing for them. That's kind of the role we play for them.Damian Fowler (21:00):Interesting. Yeah. Yeah. I want to ask you, actually, I guess this is a big picture question. Are there other big cities that kind of have similar outreach or similar marketing campaigns, or are you unique in lots of ways?Kate Wik (21:15):I think the big destinations like New York, la, they will have a tourism authority within their destination that we'll do it for them. I think what's unique about Las Vegas is how we're funded. Again, it is through this room tax. And so generally, I'm not out there every day trying to drum up membership funds or anything. Our job is to go market the destination 365 days a year. That is why we exist. And so I think other destinations have something similar, but not quite the structure or the support behind it. And I think what is unique for Las Vegas is tourism is the number one economic driver for southern Nevada, and so we're the engine behind that. We have to make sure we're continuing to fuel that. Tourism represents 55 million or 55 billion, excuse me, in direct economic impact. That's visitors coming, spending fueling the local economy. And so the role we play matters. The advertising that we do matters because it fuels the entire ecosystem and the economic climate for Southern Nevada. Wow.Damian Fowler (22:33):Another quick question, follow up question there because you keep making me think of things. You have a lot of international visitors. Do you have a sense of where the majority of them are comingKate Wik (22:42):From? Yeah. Yeah. So international visitors are really important to us. Interesting. Canada's typically is our number one market. We have seen a decrease this year from our Canadian visitors. That's true for the US overall. We love our neighbors to the north and we welcome them back. But Canada is generally number one. Mexico is number two. Mexico is still going strong. They've actually seen growth year over year. UK is our number three market. We love our UK visitors and our partnership with F1 continues to grow that, which is phenomenal. And then interesting, our fourth market is actually Australia, and we don't have a direct flight there today, but it's an easy stopover from la. But the Australians and the Aussies, they love coming to Las Vegas. Great cultural alignment, but in general, we love all of our international visitors, and it's about anywhere from 10 to 15% of our overall visitor mix,Damian Fowler (23:46):So Cool.Ilyse Liffreing (23:47):Well, so along with just how many changes Las Vegas has seen, how would you, I guess, describe the expectations around hospitality and how that has changed over the years?Kate Wik (23:59):Gosh, hospitality, not unlike marketing, it's really fueled by tech innovation. Everything from keyless check-in, you can check in on your phone, you can use your phone as your key. All of these things have been unbelievable accelerants to a great experience, but that's across the board in every city, across the world. Technology has fueled that. I think what's unique for Las Vegas is actually doubling down on the core of who we are. And that's about service, and that's about kind of going back to the brand promise of the campaign where the welcome to fabulous Las Vegas isn't just a sign. It is the brand promise of the experience you're going to have here. And before we launched the campaign, we actually went around to all the CEOs and all the presidents of all our resort property partners to say and to remind them, we're going to launch this campaign, we're going to go back to the roots of Las Vegas. And the roots of that is hospitality, and it's about making every individual feel like somebody special that is so uniquely Las Vegas. You can walk into a circus, circus, an Excalibur, and have this mind blowing unbelievable experience. You could also walk into a Bellagio, an aria, a fountain blue, and have a mind blowing unbelievable experience. It's not based on your economic value or your financial worth. It's based on who you are as a visitor coming. We're going to deliver that unbelievable experience, and that is service related, hospitality related for us.Ilyse Liffreing (25:39):Very cool. So what's next then? How are you planning to build on the success?Kate Wik (25:44):I think for us, welcome to Fabulous is not just like an A Flash in the Pan ad campaign. What we intended to do was create a marketing platform that will just stand the test of time that will continue to iterate off of it. We have three big announcements, not yet announced, but still coming out later this year that just continue to build on this platform. So it's a platform for us as the DMO, but it's also a platform for our property partners to continue to iterate because it is so unique to us.Damian Fowler (26:20):Now we've got some kind of quickfire questions now we've looked at that bigKate Wik (26:24):Picture.Damian Fowler (26:25):What are you obsessed with figuring out right now?Kate Wik (26:29):I am obsessed with figuring out how you hack the social algorithms. And I think what's super interesting is something that can go viral that isn't necessarily representative of the brand or the experience that you have. And so really making sure that for us, it's fueling a ton of content out there to make sure that we're dominating what that narrative is. And that's not just from brand voice, it's influencers or whatever, but that social algorithms I think is really important forDamian Fowler (27:05):Brands. Yeah, absolutely. I would love to figure that out too. It seems like a kind of a magic unlock.Ilyse Liffreing (27:11):Yes. Right.Damian Fowler (27:14):Okay.Ilyse Liffreing (27:15):This year you are included on the Forbes list of 50 Fierce Global leaders.Kate Wik (27:20):Yes.Ilyse Liffreing (27:20):Congratulations. Thank you. What is one piece of wisdom you'd pass on to other marketers?Kate Wik (27:27):Oh gosh. Constant learning, constant iteration. Nothing is ever done, right? You put something out in the world, there's always a chance to continue to iterate and learn and get feedback and continue to push it further. Yeah.Damian Fowler (27:44):Another is ai, a marketer's friend.Kate Wik (27:46):Yeah, absolutely. But actually, let's be careful with that. It's a friend, but it's like a starting point, right? I think using it as information, as research, as sort of an input but not a final output is really important.Damian Fowler (28:01):I like that. That distinction is important.Ilyse Liffreing (28:03):One last fun one for you, maybe outside of the Brad Pitt movie from the summer. What's your favorite movie set in LasKate Wik (28:12):Vegas? Oh, gosh. I love Oceans 11. I mean, how can you not? I mean, it's still Brad Pitt, butDamian Fowler (28:20):Oh, yeah.Kate Wik (28:20):But it's an icon. He can be at anything, everything.Ilyse Liffreing (28:27):And that'sDamian Fowler (28:27):It for this edition of The Big Impression.Ilyse Liffreing (28:29):This show is produced by Molten Hart. Our theme is by Love and caliber, and our associate producer is Sydney Cairns.Damian Fowler (28:36):And remember,Kate Wik (28:37):If you're not actively talking about your brand day in and day out, you create room for others to create their own narrative.Damian Fowler (28:45):I'm Damian, and I'm Ilyse, and we'll see you next time. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hinch's Qatar hotel had an impressive water park. Both of the guys had travel experiences, then they dive into the F1 race. A baffling pit decision from McLaren helped tighten the championship battle even more. And fan anger at Kimi Antonelli has reached an unacceptable level.+++Off Track is part of the SiriusXM Sports Podcast Network. If you enjoyed this episode and want to hear more, please give a 5-star rating and leave a review. Subscribe today wherever you stream your podcasts.Want some Off Track swag? Check out our store!Check out our website, www.askofftrack.comSubscribe to our YouTube Channel.Want some advice? Send your questions in for Ask Alex to AskOffTrack@gmail.comFollow us on Twitter at @askofftrack. Or individually at @Hinchtown, @AlexanderRossi, and @TheTimDurham. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

From the outside, Nico Rosberg lived every young racer's dream: born to a Formula One world champion, raised with a go-kart track in his backyard, and the Monaco Grand Prix roaring outside his bedroom window. But behind the glamour was a different story: one of a sensitive young man dealing with crushing pressure and a bitter friendship-turned-rivalry with Lewis Hamilton that pushed him to his limits. In this episode, Nico talks about the secret mental training that helped him survive the intensity of Formula One, the final-lap showdown that resulted in his world title, and his decision to retire just five days later, at the peak of his career. He reflects on rebuilding his identity, finding meaning off the track, and teaching his daughters to do the same. Here are his songs. Elton John - Can You Feel the Love Tonight Avicii - Levels U2 - Beautiful Day Queen - We Are the Champions Robbie Williams - Something Beautiful Myles Smith - Stargazing Klingande - Jubel

Liam Lawson will be on the Formula One grid next season.

Liam Lawson has retained his seat in Formula One and will remain with Racing Bulls.

A mentoring role for Liam Lawson in the 2026 Formula 1 season. The New Zealand driver has retained his spot in Racing Bulls alongside 18-year-old debutant Arvid Lindblad. Lawson had been vying for the vacant seat with demoted Red Bull driver Yuki Tsunoda, following Isack Hadjar's promotion to the parent team. Former Williams and Ferrari executive Peter Windsor told Mike Hosking Lawson's the best fit for the requirements. He says Liam will flourish in a senior role and it'll bring out the best in him. LISTEN ABOVE See omnystudio.com/listener for privacy information.

The 2025 Formula One season has delivered one of the most thrilling championship battles in over a decade. What looked like a straight McLaren shootout between Lando Norris and Oscar Piastri took a dramatic turn after the Las Vegas Grand Prix, where both drivers were disqualified for technical infringements.That stunning twist, combined with Max Verstappen's late-season surge and seven consecutive podiums, has transformed the fight into a genuine three-way showdown going into the final race at Abu Dhabi.This episode of InFocus unpacks how the 2025 season shaped up into a captivating three-horse race, the team dynamics that defined McLaren's back-to-back Constructors' Championship, as well as a disappointing first year for Lewis Hamilton in Ferrari. Guest: Rishikesh Ramachandran, former racer and journalist Host: Reuben Joe Joseph Edited and produced by Sharmada Venkatasubramanian Learn more about your ad choices. Visit megaphone.fm/adchoices

A pivotal year ahead for Liam Lawson after confirmation his seat is safe in Formula 1 in 2026. Red Bull has confirmed Lawson will retain his spot in Racing Bulls and be joined by 18-year-old debutant Arvid Lindblad. Herald motorsport correspondent Eric Thompson says Lawson will have plenty to race for. He told Ryan Bridge that 2026 will be the year for him to cement his position on the Formula 1 grid. LISTEN ABOVE See omnystudio.com/listener for privacy information.

Luciano Benetton rose from poverty in postwar Italy to found a chain of 7,000 high street fashion stores and create some of the most controversial advertising campaigns in history, becoming a billionaire along the way. Journalist Zing Tsjeng and BBC business editor Simon Jack discover how it all started for Luciano Benetton with a yellow sweater knitted by his sister, on a journey that takes in Benito Mussolini, Dolce Vita, Formula One, and Princess Diana. But Benetton wasn't just about fashion; with photographer Oliviero Toscani, the entrepreneur launched a series of highly controversial ad campaigns that tackled race, religion, AIDS, and the death penalty, that made the fashion brand infamous. Good Bad Billionaire is the podcast that explores the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels billionaire stories of fortune, power, economics, ambition and moral responsibility to explore how they achieved financial success, before asking the audience to decide if they are good, bad, or just billionaires. Some of the people we've featured previously on Good Bad Billionaire include Tyler Perry, Evan Spiegel, Arnold Schwarzenegger, Henry Ford, LeBron James, Selena Gomez and Martha Stewart. Every episode is available to listen wherever you get your BBC podcasts. To contact the team, email goodbadbillionaire@bbc.com or send a text or WhatsApp to +1 (917) 686-1176. Find out more about the show and read our privacy notice at www.bbcworldservice.com/goodbadbillionaire

Calls to tackle vaccine hesitancy amid falling immunisation rates in Australia; Australian funding for Pacific countries to tackle rising HIV rates welcomed; and in Formula One, Oscar Piastri's reaction after a costly setback at the Qatar Grand Prix.

It takes a lot to make Oscar Piastri mad, but the Qatar Grand Prix crossed the threshold. A second week of team errors that badly cost the McLaren driver had him seething. A pit blunder saw both Piastri and Lando Norris slide down the standings and gifted victory to Max Verstappen at the Qatar Grand Prix. We now have a three-way battle for the world title in the last race of the season. We explain why Piastri is fuming but should have reason for confidence. Featured: Joshua Robinson, F1 reporter, Wall Street Journal. Subscribe to the ABC Sport Newsletter

Lando Norris, Max Verstappen oder Oscar Piastri - wer wird Formel-1-Weltmeister 2025? Durch das McLaren-Missgeschick beim Großen Preis von Katar erwartet uns am kommenden Wochenende beim Grand Prix in Abu Dhabi die spannendste WM-Entscheidung seit 2021. Wieder dabei, Max Verstappen, wird das ein Vorteil für ihn sein oder setzt sich Norris doch souverän durch? Piastri, mittlerweile nur noch Außenseiter, hofft auf die Cinderella-Story von Sebastian Vettel 2010, aber die Chancen sind sehr gering, Dennis Lewandowski und Kevin Scheuren sprechen über die großen Gewinner und Verlierer aus Katar, blicken aber natürlich ausführlich voraus auf das Saisonfinale 2025, rechnen vor, wer wie Weltmeister wird ...Dieser Podcast wird vermarktet von der Podcastbude.www.podcastbu.de - Full-Service-Podcast-Agentur - Konzeption, Produktion, Vermarktung, Distribution und Hosting.Du möchtest deinen Podcast auch kostenlos hosten und damit Geld verdienen?Dann schaue auf www.kostenlos-hosten.de und informiere dich.Dort erhältst du alle Informationen zu unseren kostenlosen Podcast-Hosting-Angeboten. kostenlos-hosten.de ist ein Produkt der Podcastbude.

Lando Norris, Max Verstappen oder Oscar Piastri - wer wird Formel-1-Weltmeister 2025? Durch das McLaren-Missgeschick beim Großen Preis von Katar erwartet uns am kommenden Wochenende beim Grand Prix in Abu Dhabi die spannendste WM-Entscheidung seit 2021. Wieder dabei, Max Verstappen, wird das ein Vorteil für ihn sein oder setzt sich Norris doch souverän durch? Piastri, mittlerweile nur noch Außenseiter, hofft auf die Cinderella-Story von Sebastian Vettel 2010, aber die Chancen sind sehr gering, Dennis Lewandowski und Kevin Scheuren sprechen über die großen Gewinner und Verlierer aus Katar, blicken aber natürlich ausführlich voraus auf das Saisonfinale 2025, rechnen vor, wer wie Weltmeister wird ...Dieser Podcast wird vermarktet von der Podcastbude.www.podcastbu.de - Full-Service-Podcast-Agentur - Konzeption, Produktion, Vermarktung, Distribution und Hosting.Du möchtest deinen Podcast auch kostenlos hosten und damit Geld verdienen?Dann schaue auf www.kostenlos-hosten.de und informiere dich.Dort erhältst du alle Informationen zu unseren kostenlosen Podcast-Hosting-Angeboten. kostenlos-hosten.de ist ein Produkt der Podcastbude.

Australia's housing prices increase amid record levels of unaffordability; Benjamin Netanyahu seeks a pardon in a bid to end a five-year corruption trial; And in Formula One, Max Verstappen wins the Qatar Grand Prix.

Kenny Sargent and the crew cover everything racing- NASCAR, Formula One, anything with a motor. Get in the pit and love some one!

Driven by Susie Wolff Life in the fast lane, with a perspective like no other: Formula One superstar Susie Wolff lifts the bonnet on her incredible journey to the top of motorsport, and her ambitions for what comes next. Unlucky for Some by Tom Wood In his latest gripping adventure, the world's deadliest assassin is all out of luck. Malmo, Sweden. What should have been a simple job - to kill the heir of an organised crime family - spirals out of control when assassin-for-hire Victor is shot and wounded. Forced to hide out in a hostile city while he recuperates, he doesn't realise that multiple enemies are circling to take advantage of his circumstances. Faced with a vengeful criminal organisation, corrupt officials, ruthless bounty hunters, elite mercenaries, and the most dangerous assassin he's ever faced, Victor's luck has finally run out. LISTEN ABOVE See omnystudio.com/listener for privacy information.

This week on aBlogtoWatch Weekly, Rick, Ariel, and Ripley dive straight into the chaos of modern watchmaking and immediately land in the world of Death By Line Extension, a place where brands keep serving new colors and new variations faster than anyone can remember the last thing they released. As Ariel and David just returned from Dubai Watch Week, Ariel explains that someone asked if he was tired of watches, which is hilarious to him because he seems to have a strange superpower that allows him to absorb an endless stream of new releases without losing his mind. The team laughs their way through Omega price increase drama, Rick mourns the loss of the helium escape valve with the seriousness of a national tragedy, and Ripley pitches a country song about no longer being able to afford an Omega. The conversation moves into full Beige Tudor Energy when Ariel admits that a new Tudor release gave him absolutely no emotional response, which is apparently almost impossible. Then comes the Big Bang Convergence Theory, a running joke where Ripley points out that watch design is starting to evolve like crab evolution, but for luxury stainless steel, complete with Hublot-inspired chaos and Zenith pieces that Ariel swears look like artificial intelligence was left unsupervised. The episode continues with stories from Dubai Watch Week, a fantasy about a tractor-themed watch festival on Rick's farm in Scotland, a moon phase that only a werewolf would truly appreciate, and a one hundred fifty thousand dollar Tag Heuer that looks ready to jump into a Formula One pit lane. Listen in and join the conversation for a full buffet of watch industry humor, confusion, passion, and gentle suffering wrapped in beige energy on this week's episode of aBlogtoWatch Weekly.00:00 – Intro: “Watch Fatigue” & Line Extensions 01:10 – Special Request: Fewer Releases, More DigestibleSpecials 02:00 – Ariel's Superpower: Infinite Watch Absorption 03:00 – Price Increases & The Industry's ‘Bad Habits' 04:20 – Omega Identity Crisis & Price Creep 06:00 – Country Song Pitch: ‘Remember When I Could Afford anOmega' 07:10 – Bond Watches, Planet Ocean Controversy & TheMissing Helium Valve 09:00 – Rolex CEO Dubai Interview: Overblown Headlines 10:30 – ‘Speedmaster Irrelevant' April Fool's Dream 12:00 – Dubai Watch Week vs Watches & Wonders 13:20 – Proposal: ABTW Farm Watch Week (Scotland Edition) 14:50 – Tractor Watches, Farmer Rolexes & LamborghiniTractors 16:40 – Whisky + Watches Tour Pitch 20:00 – Transition Back to Dubai Watch Week (Finally) 20:45 – Golden Diamonds Hall & Weird Influencers 22:20 – Does Watches & Wonders Have a Problem? 23:00 – Plane Movie Reviews 24:00 – Wearing Watches at Shows: Dubai vs Geneva 25:20 – Moser Streamliner Perpetual Moon Concept Meteorite 31:00 – Audemars Piguet “Robot Watch Setter” Device 35:20 – Zenith Defy Extreme Lapis Lazuli 39:00 – New Tudor 36mm Beige Dial Ranger/Explorer Style 41:45 – TAG Heuer Monaco Split Seconds Chronograph ‘Air 1' 47:40 – Who Gets the 30 TAGs? (F1 Political Discussion) 48:20 – Wrap-Up & Tease for Next Week's Omega Rant

Rossi and Tim don't let Hinch make a smooth transition to talking about Cracker Barrel. We recap the race in Vegas and the championship fight in F1. We talk about Mick Schumacher taking a chance by racing full time in IndyCar next year, plus we keep up our annual tradition of reflecting on what we're thankful for this year.+++Off Track is part of the SiriusXM Sports Podcast Network. If you enjoyed this episode and want to hear more, please give a 5-star rating and leave a review. Subscribe today wherever you stream your podcasts.Want some Off Track swag? Check out our store!Check out our website, www.askofftrack.comSubscribe to our YouTube Channel.Want some advice? Send your questions in for Ask Alex to AskOffTrack@gmail.comFollow us on Twitter at @askofftrack. Or individually at @Hinchtown, @AlexanderRossi, and @TheTimDurham. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A Thanksgiving Message For Anyone Struggling   Thanksgiving week always makes me pause, breathe, and step back into gratitude, but this year, that feeling hit me in a much deeper way. Maybe it was the timing, maybe it was the experience itself, or maybe it was because of everything that led me here—but this past week in Vegas reminded me exactly why I chose this life, and why I continue to push myself to live amplified, even when it hurts. Our family goes to the Formula One races every year—this was our third—and while we love the energy, the cars, and the whole spectacle of it, it is absolutely not an easy environment for someone with mobility challenges. As an above-knee amputee, I've learned that accessibility can be a coin toss on a good day. Vegas during F1 weekend takes that to a whole different level. Elevators that don't work. Escalators that suddenly shut down. Crowds compressed shoulder to shoulder. Long detours around track barriers. Rain. Stairs. More stairs.     But this year came with a twist. Not only did we pack in a full day of walking, navigating the Strip, dodging people, climbing stairs, and exploring all the fanfare, but that night, after all of that, I finally checked off something that had been sitting on my bucket list for years: going to a Vegas nightclub. And I didn't just go. I went all in—heels, dancing, crowds, the whole thing. What made the night more meaningful was the backdrop of everything my body was going through. My newest socket, trimmed higher because I'd lost some femur during surgery, still hasn't fully broken in. The rubbing along my groin becomes a four-inch strip of fire by the end of the day, the kind of raw, stinging pain that makes even a shower burn. Think blister-on-your-heel level pain, except in a place you can never bandage. Add rain, cold weather, slick sidewalks, and 36,000 steps—the most I've ever walked in a single day even when I had two legs—and you can imagine how I felt by the time we walked into the club. But then the music hit. And the energy shifted. Surrounded by my husband and my kids—my favorite people—and swallowed up in the beat and the lights, I felt alive. Not amputee alive. Not “making the best of it” alive. Just fully, completely alive. In that moment, I didn't care that no one around me knew I was an amputee. I didn't care that all my weight was sinking into my good foot, making my toes tingle with pressure. I didn't care that I had a raw mark on my inner thigh or that I was balancing on heels after a marathon day of movement. I was simply living the moment I had dreamed of for years. And when I finally got home, when I finally took my leg off and felt that flood of relief wash over my whole body, I laid in bed and thought, “This… this is why I chose amputation.” I didn't take my leg off to watch life happen from the sidelines. I didn't choose this path to let pain, friction, or inconvenience dictate my happiness. I chose it to reclaim my life. And nights like that one remind me why I fought so hard to get here. But here's the part I don't ever want people to misunderstand: none of this is easy. I've had people say I make it look effortless, or that they shouldn't complain about their injuries because I “went through so much worse.” But I don't see it that way. I don't compare. I don't downplay anyone's struggle. And I definitely don't wake up immune to the hard parts of this life. What I do wake up with is a mindset that says: I chose this path, so I'm going to show up for it. That mindset is the difference between living fully and shrinking back from life. It doesn't mean there aren't setbacks. There absolutely are. I have blisters. I have raw skin. I have days where I struggle to put my leg on. I have moments where the socket fit isn't perfect. I have times where the thought of stairs makes my stomach drop. But the alternative—the idea of sitting in a hotel room,

If you've ever watched Formula One on TV, then you've probably seen Paul di Resta… first as a driver, then as a commentator, but his career history stems so much further than that. Raised as part of the extended Franchitti family, helping at his father's nightclub as he tries to earn a living, Paul's success […]

The F1 Championship just got a lot more interesting after post-race penalties disqualified both McLaren drivers. Hinch and Rossi explain the details behind the penalty, and dive into the implications.+++Off Track is part of the SiriusXM Sports Podcast Network. If you enjoyed this episode and want to hear more, please give a 5-star rating and leave a review. Subscribe today wherever you stream your podcasts.Want some Off Track swag? Check out our store!Check out our website, www.askofftrack.comSubscribe to our YouTube Channel.Want some advice? Send your questions in for Ask Alex to AskOffTrack@gmail.comFollow us on Twitter at @askofftrack. Or individually at @Hinchtown, @AlexanderRossi, and @TheTimDurham. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ricki unveiled her unhinged pre-holiday sleep schedule and honestly it’s giving elite athlete energy even though she’s just going to London to have a nice time. Tim and Joel roasted her lovingly while reminding her that normal people don’t shift their body clock half an hour every day like they’re prepping for Formula One. By the end of it all we learned that Rich is a supportive king, Ricki is basically an adult baby by choice, and no one in Australia understands jet lag less than Jermaine.See omnystudio.com/listener for privacy information.

Higher education is facing a growing disconnect between public perception and the realities of campus life. In this episode of the Changing Higher Ed® podcast, Dr. Drumm McNaughton speaks with Peter Murphy Lewis, CNN political analyst, filmmaker, and director of People Worth Caring About, about how institutions can reclaim their narrative and rebuild trust through authentic human stories. This conversation is especially relevant for presidents, trustees, and senior leaders navigating public skepticism, political pressure, and communication environments where external voices often define higher education's story. Some of the Topics Covered The forces driving negative public narratives about higher education How political rhetoric and social media distort campus realities Why families respond more strongly to human stories than to data or institutional claims How student and faculty voices build credibility across audiences Ways to adapt a single story for parents, prospective students, legislators, and alumni The importance of short-form storytelling for modern communication channels The CARE framework (Confront, Amplify, Reshape, Evergreen) for building narrative strategy Real-World Examples Discussed How the documentary model helps institutions show their value through lived experience Using student and faculty stories to counter assumptions about campus culture Why a 45-second authentic clip can strengthen trust more than a polished statement How major industries changed public perception through narrative work (e.g., Formula One's "Drive to Survive") Three Takeaways for Higher Education Leaders Talk about the elephant in the room. Talk about it through a story — show, don't tell. Eat that elephant one bite at a time. You can start tomorrow with your cell phone or an intern. One day at a time. One bite at a time. Read the transcript: https://changinghighered.com/reclaiming-the-higher-education-narrative/   #HigherEdLeadership #InstitutionalStrategy  #HigherEducationPodcast

In a sport defined by mechanical precision and meticulous attention to detail, how does the best team in the business configure their own cars incorrectly? That's the question fans of Oscar Piastri, Lando Norris and McLaren are asking after a 1mm error saw both drivers disqualified. The mistake could cost both drivers a world title. Featured: Mick Doyle, F1 reporter, ABC Sport.Subscribe to the ABC Sport Newsletter

McLAREN DISQUALIFIED FROM LAS VEGAS GRAND PRIX! VERSTAPPEN NOW HAS A REAL SHOT AT THE CHAMPIONSHIP. DID LCH SIMPLY HAVE A SENIOR MOMENT? THE FIA DEFEND F1 MARSHALL INTERVENTION AND...FERNANDO DOES NOT LIKE THE VEGAS GRAND PRIX IN. NOVEMBER! THE NASIR HAMEED CORNER HAS MORE CLASSIC F1 HISTORY AND, OUR INTERVIEW...CARLOS BOBADA , ATLANTIC SERIES TEAM OWNER. MAX VERSTAPPEN: “Everything went really smooth today and we did well to keep the tyres alive. It was great to get the win here and we had a very good day. The last few laps were very strong, we made no mistakes and had good communication with the pit wall throughout. Our start was really good and Lando was a bit late on the brakes. It was important to get ahead as we were able to then do our own thing and stay really consistent. During the race, the Mediums felt better than expected and we did a decent stint first which made things easier when we got on to the Hard compound. It was a good race for us, we had good pace and everything worked really well. For the next few races we just need to do the best we can and keep trying to win as many races until the end of the year and maximise everything we can. I had fun out there today.” LAURENT MEKIES, CEO & Team Principal “Everyone in the Team and back in Milton Keynes can be proud. The car was fast at a track where we struggled a bit last year and this weekend no one had time to properly prepare because Thursday's practice was somewhat disturbed, as was FP3. The car was fast, our tyre management was up to the job and our execution was very strong. When Max needed to push, he did and was able to bring more to the table. This is a race like no other with the low temperatures and the track layout and tonight, Max and the Team mastered it. As for the start, Max is unbeatable when it comes to this sort of move, so we are no longer surprised! But there were a few critical moments in the race, when George pitted while we and Lando stayed out, but everyone managed it to perfection. As for Yuki, we paid the price for what happened yesterday. Today, we made it, a win is a win, so now we will reset and look ahead to Qatar with the same objective of extracting everything from our package.” George Kurtz becomes co-owner of Mercedes-AMG PETRONAS F1 Team through minority acquisition in Toto Wolff ownership entity, appointed Technology Advisor. Business innovator and 24 Hours of Le Mans winner invests in the future of the Mercedes- Las Vegas, NV, and Brackley, UK – November 20, 2025 – The Mercedes-AMG PETRONAS F1 Team and George Kurtz, CEO and Founder of CrowdStrike, today announced that Kurtz has become a co-owner of the team and been appointed Technology Advisor. Through his personal acquisition of a 15% minority interest in the ownership entity controlled by Toto Wolff, which holds one-third of the team in partnership with Mercedes-Benz and INEOS, Kurtz joins Mercedes-Benz, INEOS, and Toto Wolff in the team's long-term ownership group. Kurtz also joins the team's strategic steering committee alongside Chairman of the Board of Management of Mercedes-Benz Group AG Ola Källenius, INEOS Group Founder and Chairman Sir Jim Ratcliffe, and Toto Wolff. The governance of the team remains unchanged, and Wolff continues in all existing executive roles. Kurtz is an accomplished endurance racer and globally respected business leader who has built the most successful AI cybersecurity company of the modern era. As an entrepreneur, technologist, and S&P 500 CEO, he's established and scaled world-class innovation and teams. Kurtz's combination of experience uniquely spans cybersecurity, large-scale technology operations, and professional motorsport. In his advisory capacity, Kurtz will support the team's innovation and technology strategy, with a focus on the intersection of competitive motorsport, data analytics, and performance. He will also work to grow the team's ecosystem across the U.S. and global technology sectors, and to secure competitive advantage and investment from new tech partners. "Winning in racing and cybersecurity requires speed, precision, and innovation. Milliseconds matter. Execution counts. Data wins,” said George Kurtz, CrowdStrike Founder and CEO. “Technology is reshaping competitive advantage and human capability everywhere, including motorsport. I'm excited to help the team securely accelerate forward.” Kurtz's ownership builds on years of strategic partnership since CrowdStrike became a Global Partner with the Mercedes-AMG PETRONAS F1 Team in 2019. This strategic partnership continues, with CrowdStrike providing AI-powered cybersecurity solutions that protect the team's technology infrastructure. Welcoming George Kurtz to the team, Team Principal and CEO Toto Wolff commented: “George's background is unusual in its breadth: he's a racer, a loyal sporting ambassador for Mercedes-AMG, and an exceptional entrepreneur. He understands both the demands of racing and the realities of building and scaling technology businesses. That combination brings specific insight that is increasingly relevant to the future of Formula One.” ASTON MARTIN ARAMCO, ARTISTS EQUITY AND WHISPER TEAM UP WITH MARK STEWART PRODUCTIONS FOR ADRIAN NEWEY F1 DOCUMENTARY. Silverstone, UK, 20 November 2025: – Aston Martin Aramco, The Whisper Group and Mark Stewart Productions (MSP) today announced an exciting collaboration with Artists Equity to deliver Turbulence: The Greatest Mind in F1® (working title), a documentary telling the incredible story of Adrian Newey, the world's greatest ever race car designer, as he sets out on his ambitious journey of  advancing Aston Martin Aramco Formula One™ Team to the front of the grid. The documentary will be produced in collaboration with Aston Martin Aramco and F1®. With an extraordinary 12 World Constructors' Championships and 14 World Drivers' Championships to his credit, F1 fans revere Adrian as an era-defining genius. Turbulence follows Newey into the next chapter of his career after he surprised the motorsports world at the beginning of 2025 by leaving Red Bull to join Aston Martin Aramco. Given his unprecedented run of success over the last three decades, the expectations and pressure as he joins Aston Martin Aramco are sky-high. With exclusive behind-the-scenes access to the team's Silverstone campus, the film will follow Adrian as he attempts to design a World Championship challenging car for the relentlessly ambitious British brand, led by owner Lawrence Stroll. This contemporary narrative will be intercut with scenes exploring the triumphs and heartbreaking tragedies of Adrian's truly astonishing career. Turbulence will transcend motorsport and explore universal human themes of ambition, sacrifice, tragedy, and redemption. Adrian Newey, Managing Technical Partner, Aston Martin Aramco Formula One™ Team: “When Mark Stewart approached me about making a docu film, whilst flattered I was initially not sure whether to accept. However, one of the touching things about my 2017 autobiography is the number of letters I have received, relaying how much the book had sparked their interest in and appreciation of the design and engineering that goes into racing cars, how interactive the car design is with the drivers, and how much success is about mindset. “Hopefully this film can portray the passion, the working practice, the strength of mind that is involved in bringing an F1 car to the grid. The film charts the challenges I have faced in joining a new team in early March to prepare for what is arguably the biggest regulation change in F1 history. It also delves into the story behind my career up to this point and how it has helped to prepare me for this enormous challenge. “It's been a wild ride so far, but F1 never stands still. I hope that the film will capture some of that  restless energy, and our constant drive towards improved performance.”  

Protecting Ukraine's sovereignty is a key priority during ongoing peace talks in Europe to end Russia's war. Venezuela says Trump administration's plan to designate "nonexistent" Cartel de los Soles a terrorist organization is "ridiculous." Brazil's former President Jair Bolsonaro back in jail after ankle monitor was violated. Senior federal government source tells CBC News, Prime Minister Mark Carney and Alberta Premier Danielle Smith may sign an agreement on Alberta's energy sector Thursday. Booking.com cancelled a Formula One fan's $4K hotel reservation, then offered her same rooms for $17K. Prime Minister Narendra Modi says the death of Bollywood start Dharmendra marks the end of an era in Indian cinema.

The federal government defends the COP31 hosting arrangement; Opposition leader Sussan Ley [[Susan Lee]] under pressure; and in sport, in Formula One, Oscar Piastri has reacted to his disqualification from the Las Vegas Grand Prix.

Send us a textIn this interview with ⁨‪@peterwindsor‬ we break down Max Verstappen's dominant victory following a turn one incident with Norris at the Las Vegas GP. ‪@peterwindsor‬  explains why he believes Verstappen is currently the best driver on the planet — and what truly sets him apart from every other driver on the 2025 grid. From racecraft to mentality, ‪@peterwindsor‬ shares a detailed perspective on why Verstappen continues to raise the bar in Formula One. We also dive into the huge story of the weekend: the double disqualification of Lando Norris and Oscar Piastri. ‪@peterwindsor‬ discusses how this rare situation unfolded, whether the FIA handled it correctly, and what it means for McLaren going into the final races of the season. With both drivers losing crucial points, the entire championship landscape has shifted — and Verstappen finds himself in an even stronger position.where to find me Twitter:   / cxmeroncc  Tiktok:   / cxmeroncc_  Facebook:   / cameronf1tv  Business Email : cxmeronf1@gmail.com#f1 #formula1 #f1testing #f12023 #redbullracing #redbull  #ferrari

Nationals Leader David Littleproud has lashed the Bureau of Meteorology after the true cost of its controversial website redesign was revealed.See omnystudio.com/listener for privacy information.

Should we shift to electric in all motor sports? Are we too sensitive these days? These are the two big questions your co-hosts Stuart ‘The Wildman' Mabbutt and William Mankelow discuss in today's episode of The People's Countryside Environmental Debate Podcast. On this podcast we never see the questions before we press record. They are presented to us on the spot, often challenging and always unexpected. We like to give you an ad free experience. We also like our audience to be relatively small and engaged, we're not after numbers.Our first of two listener questions for today's episode comes from Elodie, Brittany, France - “Do you think that all forms of current motor racing, including motorcycle racing, develop into and be replaced by electric versions in the pursuit of environmental sustainability?”Stuart states he has no objection to electric racing and sees it as an interesting experiment, noting that Formula One already uses hybrids. He argues though, that introducing electric or hybrid alternatives would likely draw a different, and maybe even new audience, with only some current fans switching over, as they can feel something is being lost from their experience, and not being replaced or enhanced within the electric versions.William questions whether using finite resources to power motorsport is justified at all, noting that fuels like methanol likely still come from oil.Stuart feels that with few young fans being attracted to some of these current sporting models anyway, they must become more interactive and engaging too. Removing the visceral experience as you are with electric versions, makes it even less attractive to some people, so electrification is not enough on its own.The second listener question comes from Paul, Queensland, Australia - “Is it wrong for comedians to laugh and ridicule the disabled, vegans and environmentalists? Are we too sensitive these days? Is something not funny because we don't like the person telling it or is the essence funny whatever?”William states that people can be overly sensitive, treating feeling offended as more significant than it actually is. He observes that if someone is offended, then they are simply experiencing that feeling, nothing more.Stuart questions whether laughing or using humour is inherently wrong, noting that humour can highlight the absurdity of situations rather than ridicule people. He illustrates this with a café incident where he joked about not being able to “run away” in his wheelchair, showing that humor can simply acknowledge reality, without mocking anyone.William explains that he challenges his own bias by listening to favourite musicians as if they are new to him and approaching unfamiliar musicians as if he already knows their work. He applies the same mindset to comedians he dislikes, giving them fair attention to see whether it is the material or his own bias shaping his reaction.During this conversation, William mentions a stand up routine by British comedian Peter Kay talking about the British TV series Crimewatch, here a link to that video: https://www.youtube.com/watch?v=rPsu-PCubvsWhat do you make of this discussion? Do you have a question that you'd like us to discuss? Let us know by sending an email to ⁠thepeoplescountryside@gmail.comThis podcast's overall themes are nature, philosophy, climate, the human condition, sustainability, and social justice. Help us to spread the impact of the podcast by sharing this link with 5 friends podfollow.com/ThePeoplesCountrysideEnvironmentalDebatePodcast , support our work through Patreon patreon.com/thepeoplescountryside⁠. Find out all about the podcast via this one simple link: linktr.ee/thepeoplescountrysideSign the Petition - Improve The Oxfordshire Countryside Accessibility For All Disabilities And Abilities: change.org/ImproveTheOxfordshireCountrysideAccessibilityForAllDisabilitiesAndAbilities

The Premier League returns as Arsenal remains top of the leaderboard. While Ireland face a tough game against South Africa in this weekend's international test match this Saturday. And in Formula One all eyes will be on Lando Norris who could run away with the driver's championship in Las Vegas this weekend? Colm Boohig from Off The Ball brings us all the sport to look forward to this weekend.

Disney merch meets Disney history this week as Jim Hill and Lauren Hersey unpack the newest releases tied to Zootopia 2 before shifting gears into a deep dive on one of the most pivotal films in studio history. Then, Disney historian and author Todd James Pierce joins the show to share how Mary Poppins reshaped the future of the company — with behind-the-scenes stories you've never heard. NEWS The newest Zootopia 2 merch drops at Disney Store and World of Disney, from Judy Hopps Loungefly to new plush and spirit jerseys. Box-office expectations for the Zootopia sequel as it heads into Thanksgiving weekend. A first look at Disneyland's odd and delightful new souvenir guide. Disney's unexpected collaboration with Formula One. FEATURE Interview: Todd James Pierce — The Making of Mary Poppins and How It Transformed Disney How the 1964 classic became the studio's turning point during Walt's most ambitious era. Julie Andrews, Hayley Mills furniture, and other wonderfully strange details from Todd's research. Why Mary Poppins helped fund the expansion that made Walt Disney World possible. The years-long archival detective work that went into Todd's book. Walt's evolving creative priorities — and how this single film changed everything. Guest Todd James Pierce Website: toddjamespierce.com Podcast: Disney History Institute Books: Three Years in Wonderland, The Life and Times of Ward Kimball, The Making of Mary Poppins and How It Transformed Disney Hosts Jim Hill X/Twitter: @JimHillMedia Instagram: @JimHillMedia Website: jimhillmedia.com Lauren Hersey X/Twitter: @laurenhersey2Instagram: @lauren_hersey_ Patreon Support the show and get exclusive content!https://www.patreon.com/jimhillmedia Follow Us Facebook: @JimHillMediaNews YouTube: @jimhillmedia TikTok: @jimhillmedia Producer Credits Edited by Dave Grey Produced by Eric Hersey — Strong Minded Agency Sponsor UnlockedMagic.com — your trusted source for the best Walt Disney World ticket deals, including savings on special event nights like Mickey's Very Merry Christmas Party and Jollywood Nights. Make your next Disney trip a little more magical at UnlockedMagic.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

The guys played a tennis like sport, they're just not sure which one. Louis Foster has a new multiyear deal, Hinch has watched a lot of Fran Drescher in the Nanny, and more!+++Off Track is part of the SiriusXM Sports Podcast Network. If you enjoyed this episode and want to hear more, please give a 5-star rating and leave a review. Subscribe today wherever you stream your podcasts.Want some Off Track swag? Check out our store!Check out our website, www.askofftrack.comSubscribe to our YouTube Channel.Want some advice? Send your questions in for Ask Alex to AskOffTrack@gmail.comFollow us on Twitter at @askofftrack. Or individually at @Hinchtown, @AlexanderRossi, and @TheTimDurham. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this episode of The Collector Car Podcast, I sit down with internationally acclaimed automotive artist Stewart Anstead — a creative force known for capturing the soul of motorsport through bold color, dynamic composition, and emotional storytelling. Stewart has painted everything from Formula One legends to endurance-racing icons, but he's especially celebrated for his historic depictions of Carroll Shelby, Ken Miles, and the Shelby American race cars that changed motorsport forever. His ability to blend accuracy, nostalgia, and artistic expression makes these works some of the most compelling visual tributes in the collector car world. We dig into his creative process, the moments that inspire him, and the surprising stories behind some of his most sought-after pieces. Stewart also shares insights on commissions, gallery installations, and how he approaches painting historically significant cars with both precision and artistic freedom. Whether you're a collector, an enthusiast, or someone who simply loves great art, this episode offers a fascinating look into the mind and methods of one of today's leading automotive artists. Explore Stewart's Work:

Formula 1 Chief Commercial Officer Emily Prazer joins The Big Impression to accelerate the motorsport's hold on Americans with year-round content and venue in Las Vegas. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse LiffreingDamian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:09):Today we're joined by Emily Prazer, president and CEO of the Las Vegas Grand Prix and the Chief Commercial Officer of Formula One. She's helping transform F1 into one of the fastest growing sports brands in the world, leading strategy partnerships and fan engagement across markets from Miami to Melbourne.Damian Fowler (00:30):Emily's here to talk about the road to the last Vegas Grand Prix on November the 22nd. Now, in its third year, the Vegas Grand Prix turns the strip into a global stage where sport, entertainment and culture collide under the neon lights.Ilyse Liffreing (00:46):I love that. From the 100 day countdown events to new sponsorship models and digital fan experiences, formula One is redefining what a modern sports brand can look like, especially in the U.S. market.Damian Fowler (01:02):In past years, the marketing around Las Vegas, the Grand Prix has felt like a crescendo building over several months. What's been your strategy this year as you build, it's the third year, right? As you build towards those?Emily Prazer (01:14):Yeah, this third year, so I think the difference this year is we've had two years of a foundation to figure out what works and what doesn't work, but equally we've had our building open all year, so prior, well the first year we're obviously building the building for those that dunno, it's called Grand Prix Plaza. It's the length of three NFL fields, so it's not small. It's designed and built to service the Formula One Paddock Club, which is the most high-end hospitality that we offer in Formula One. Underneath that is where the garages are and where the teams hang out, so it's quite a significant building. When we first moved to Vegas, we purchased the 39 acres of land and have invested around $500 million in this infrastructure and so the difference I think is obviously the first year we were building it, the second year we were getting to grips with owning such a significant property in Las Vegas and then moving into the third year of the event, the building's been open all year and we built something called F1 Drive, which is carting.(02:10):We've had a restaurant up there called Fool and Fork, which is Formula One, themed food and beverage as you'd expect. We built an immersive Formula one experience called F1 X and so the marketing's ramped up, but that's because locally we've been able to activate since the day after the race last year all the way through to this year, and obviously how we market is very different depending on what we're trying to do, whether it's selling tickets or whether it's driving foot traffic to the building. It's all the awareness that we need in Las Vegas to continue to grow our fan base.Damian Fowler (02:41):The a hundred day countdown, that's important,Emily Prazer (02:43):Right? That was a big one. We always go big around a hundred days. We did a strip takeover, we made sure people understood that it was a hundred days ago. We did similar for 50 days, so we use those milestones to make sure, obviously Vegas is somewhat a last minute market. Some Grand Prix go on sale and sell out in 90 minutes. We see the most amount of activity from a hundred days through to November.Damian Fowler (03:04):That's very interesting. How do you decide which moments where you target your marketing strategy in that a hundred day buildup?Emily Prazer (03:12):Oh, well, we're very fortunate that the racing continues For those, again, that aren't familiar, formula One is a 24 race calendar, which spans globally, so we typically go big around the big races as you'd expect. We've just come out of Singapore where hopefully people have seen that McLaren won the Constructors Championship. We'll go big again around Austin and Mexico. They're both feeder markets to the Las Vegas Grand Prix and we'll just continue to make sure we've got major announcements, whether it be food and beverage merchandise programming all the way through between now and race day.Ilyse Liffreing (03:42):Now, can you also talk a little bit about the F1 business summits because you're also launching that during race week? Sure. How intentional is the idea of making Vegas not just a race, but a business and cultural destination?Emily Prazer (03:56):Sure. Well, if you look at what Vegas do around other major sports, it's not that we're trying to reinvent the wheel, we're taking learnings from how well the NFL have operated there with the Super Bowl, even around WWE where you see them extend from a one or two day event through to a whole week. We are very fortunate that again, for those that dunno, formula One kicks off on Thursday with free practice, we have qualifying on Friday and then on Saturday is the race. And so we are lucky that we actually have really good opportunity for shoulder programming and so it was a lot of requests coming through from multiple stakeholders saying we'd love to get the ecosystem together and talk about how we've shifted Formula One culturally into something very different. Obviously it's a sport first and foremost, but I think everyone's now seeing the change into more of a lifestyle brand and a proposition around how we're executing with some partners, which I'm sure we'll get to, but I think a lot of it has been around how we kind of talk about that strategy and how we've grown the sport over the last five years.(04:54):So it was very intentional, it's had really great uptake and as you'll see as we get closer to the race, we'll start talking about what we're doing kind of Tuesday, Wednesday all the way through.Damian Fowler (05:04):It was interesting you brought up the mention of partners and the fact that Formula One now transcends the racetrack and I for one say follow some Formula One drivers on Instagram. How do you play into that whole notion now that Formula One is this lifestyle brand and what does that mean when it comes to partnerships?Emily Prazer (05:26):Well, we've been really fortunate that we've, formula One was bought by Liberty Media in 2017 and the handcuffs were taken off per se, where social media was something that didn't really exist in the sport prior to that and the drivers have done a great job and the teams have done a great job of giving us access collectively to the drivers. They're all a lot younger than they have been before, so we've been fortunate enough to help them build their profiles through social, but obviously the pivot came with Drive to Survive. Everyone knows that that was a big leap of faith that Formula One took to be able to give behind the scenes access. It's a complicated sport that had traditionally been kept to a different type of club and we've opened up those floodgates and obviously we're reaping the rewards of that at the moment.(06:10):It hasn't been easy, but ultimately when you have the likes of Netflix wanting to display what we do, hopefully everyone's seen the Formula One movie with Brad Pitt, which is now I think the highest grossing sporting movie of all time and Brad Pitt's highest grossing movie of all time. So that again, is a great explainer if you take that concept, the strategy around all of it has to create this always on dynamic, which isn't just about the 24 race weekends, it's about how to have brand extension through partnerships 24 7, 365 days a year that's come to life through our licensing business, which I can get to and also our sponsorship business, that the thought process was we want to sign less B2B organizations more consumer brands, not because we don't appreciate, we are always going to have a B2B element Formula One lives in that space, especially on the technical side of the sport, but as it talks about how we penetrate the fan base, how we acquire new fans and how we talk to fans differently.(07:06):One of the big pieces of it was, well, how do we show up in every shopping mall, not just in North America, but globally and using the likes of Lego? You would've seen our recent announcement with Tag Hoya. You now go to these shopping malls and you see these different brands actually activating and taking some learnings from how the US sports do it, where everywhere you go you can buy a t-shirt. I think one of my proudest moments was being at the Super Bowl last year in New Orleans and seeing people in the parade wearing Formula one T-shirts.(07:32):I was like, that shows that the strategy is working. In addition to we acknowledge that pricing of Grand Prix is expensive, they're also places you typically have to travel to, and so brand extension through license partners has been really important. We have something called F1 Drive, which we'll be rolling out, which is the carting proposition I mentioned in Vegas we have F1 arcade, which is now opening up and popping up all over North America. We have F1 exhibition, which is a tribute to the history of the sport and we'll keep growing as we want to keep penetrating and explaining to those fansIlyse Liffreing (08:07):Fans. That is really interesting hearing you describe just how different the strategy here is in the US too because F1 is such a global brand. How do you I guess, keep the brand though true to its global roots at the same time as also making it feel like America's race?Emily Prazer (08:25):Definitely not trying to make it feel like America's race. I think taking the learnings of how to speak to the audience we've acquired wherever we go, the benefit of being a global sport is we're global, but in each of those destinations we act very local. So when you're there, you very much know that when you're at the British Grand Prix that you're at Silverstone and there's all of the heritage around it, Monza, there's nothing more special in global sport in my opinion, than seeing the ZI on a Sunday run onto the grid with the Ferrari flags and what have you that you can't take that passion and bottle it up and just pop it into a US race. The US market is different, but if you look at how Miami has identified itself, you for sure know where you are. Same with Austin, where it's Texas and everybody is in cowboy boots and you know that you're in Texas and then Vegas takes it to a different level because we partner with our friends at the L-B-C-V-A and other partners in Vegas to bring that kind of extreme entertainment to life. So yeah, wherever you go, you really do know where you are and that's where I think the local element comes into play.Ilyse Liffreing (09:28):Has anything changed in the sports rights context in order for Formula One to really be able to create more social and organic marketing tied to the event?Emily Prazer (09:41):Yeah, I think it's that we've got the confidence to try different things and have given different types of access. So you'll see obviously that we have lots of short form content. Now we're noticing that this generation of fandom that we're trying to continue to excite wants to look at things slightly differently, whether it be through YouTube or TikTok. I think we're launching our first TikTok store in a couple of weeks, which I never thought we would be in a place to do, but it's a testament to where the sports got to. So I don't think the rights have changed. I think our approach to it has changed where we have the confidence because of the excitement around destinations like Las Vegas to shift our mindset. Like I say, we're not going to do it everywhere. We're going to pick specific places to test it, and Vegas for us for the last three years has served as that test testbed.(10:28):You'll see the collaborations alone that we do in the merchandise space we've not been able to replicate prior and we're proud of it. What we're doing there is giving us the confidence to deliver new partnerships across the sport. American Express is a prime example where they came in as a Vegas only partner, did a year of that, a year later became a regional partner, so they activated across the Americas and then a year after that became a global partner. So it's just showing that we can bring in these more consumer led brands, but also how we've shifted our mindset to be able to deliver against it.Damian Fowler (11:00):That happened very fast. It's kind of amazing. You touched on this a little bit, but the different audiences in the different markets. What have you learned after the first two years of hosting Grand Prix in the United States about American fans specifically?Emily Prazer (11:16):Just that you need to give them variety. They aren't going to come in and behave the same way as a traditional Motorsport fan that has been or has grown up with. The heritage of the British audience is a great example where I mentioned Silverstone goes on sale and sells out. We've had to adjust the product to make sure that we're very much catering to that audience and the programming around it, like we talked about, has been super important. People don't want to come just for one session, but they want the option to come and leave and go to a casino or go to a different show and what have you. So they're looking for all round entertainment, not just coming to watch the Formula One event, which we focus specifically on making sure that we deliver against.Damian Fowler (11:59):One thing that's interesting about Vegas as well is that it's a big draw for tourism globally as well and people fly in. So maybe that fan base is also kind of a mix of international and local.Emily Prazer (12:11):Yeah, well interestingly, we've seen the majority of our fan base come from Mexico, Canada, and within the United States. I think Vegas obviously is incredibly special that they cater to everyone. I think they have something like 150,000 hotel rooms that spam from five star all the way through, and so one of the things that we had to pivot from in the first year where we expected Vegas to be this really, really high end proposition was actually that we needed to cater for all different types of ticket package and hospitality package. So we've learned those differences. We thought that it would be very, very high end and mostly international. It's actually around 80% domestic, but drive in traffic and fly in traffic from other US markets in. Like I said, Canada and Mexico have been significant buyers of the Grand Prix and Vegas.Ilyse Liffreing (12:59):Very cool. I'm very curious what kind of feedback you've gotten so far from those fans, sponsors, broadcasters, anybody watching the sport in Vegas?Emily Prazer (13:09):Well, the sponsors love it because it's something different. Like I said, we put a lot of emphasis on the production. What we were all really surprised about was the quality of the racing. I think it has the most overtakes on the Formula one calendar, so that was something we weren't going to know until you can do simulations, but until you see cars going around the track in the first year, we didn't really acknowledge or understand how great the actual racing would be. So I think that was the biggest surprise around feedback and what the broadcasters and general audience have been quite positive about shifting. The mentality and mindset has been something that we're proud of, but it's all stemming from the confidence we've gained through promoting our own event.Ilyse Liffreing (13:47):When you look at success, what KPIs are you most interested in? Is it ticket sales or,Emily Prazer (13:54):I think it's all around halo effect for the sport ticket sales and revenue is obviously my ultimate goal. I'm the chief commercial officer of Formula One, so I don't think I can sit here and say otherwise, but brand extension and growing the fandom and being engaged, giving another touch point to the US audience when again, I mentioned Liberty bought Formula One in 2017, they were very clear that they had two very strategic objectives. One was growing the sport in the United States, the other was growing the sport in Asia and obviously Asia's taken a little bit longer for obvious reasons with COVID and what have you, but we're starting to see the momentum pick up again there. The US we heavily focused on signing Miami as a starting point as a partnership with the Miami Dolphins, which we're really happy with, proud of as they have shown us how to do it. Seeing how they put their event on before we even put on Vegas meant that we could really take their learnings. But yeah, the expectations are that we continue to grow it, that the production level remains incredibly high and that it's our tempo event in the Formula one calendar.Damian Fowler (14:55):Now, you mentioned the Netflix show Drive to Survive, and obviously there's been a lot of media around the importance of that show. Could you talk a little bit about the significance of that show, how it helps or not inspire marketing strategy?Emily Prazer (15:09):Yeah, it comes back to this always on point that I mentioned before, which is Formula One needs to be accessible for the next generation of fans to truly understand it and the next generation of fans care about the competitive nature of the racing, but they also want to understand the personalities behind the sport, and I think it gave us the opportunity to open up to be able to show who we all are. The technical terminology, the filming that went into that and the movie to be honest, has given us the opportunity to use that content to be able to explain what DRS means or what is the significance of each Grand Prix, what does it actually mean? So these drivers like the NFL, when a player puts on a helmet, it's hard to understand the emotion, but being able to get to know the drivers and the team behind the drivers, which is also incredibly important, has been really helpful in our marketing strategy.(16:01):But what it inspired was how do we talk to the different audience? Like I said before, you can't talk to that audience the same way that you talk to the 75-year-old fan that's been going to Silverstone since its inception. So a lot of it has been about how we change our thoughts around short form content and how we use different platforms. To talk to a different audience in different markets has just meant that we've had to learn how to engage and pivot from just broadcast on a Sunday to every minute of every day coming up with new ideas to talk to the fan base.Damian Fowler (16:34):That's pressure for sure. You also mentioned the different channels, and we do talk about a lot about how live sports is now available across many, many different channels and tech platforms are bidding next to traditional broadcasters. I wonder in the mix of things, and especially when it comes to the show and when you broadcast it, how important has that kind of explosion as it were of channels been?Emily Prazer (17:00):I mean we have been ahead on the curve on that somewhat for we are different. Formula One owns its own broadcast capability. We have an office or a building in the UK in Big and Hill and Kent for those that have been in London, been to Kent around London and it's incredible. We own and operate again the whole thing. So every camera, every fiber optic cable, everything you see at a Grand Prix is being produced by Formula One. We have remote operations at the track that go back to Big and Hill and we have 180 broadcasters globally. So we've always been slightly different to other mainstream sports in that regard because we produce our own show, which is helpful for us around sponsorship and what have you. But generally speaking, I think obviously the world is changing and we've got to make sure we keep up with it.Ilyse Liffreing (17:47):Looking forward, which marketing innovations, there's obviously a lot right now, but ai, contextual, programmatic, what excites you the most? Is there any digital marketing innovations?Emily Prazer (18:02):Yeah, I think AI is something that we are excited but cautious. Again, with the sport that's so technologically advanced, you've got to be thoughtful about how we use it. We also don't want to lock ourselves in one direction or the other. So we're doing a lot of work without Formula One has the most unbelievable roster of tech partners. If you think about Salesforce, AWS, Lenovo globin to name a few, they're going to tell us how to use AI to benefit our sport, not just commercially, but on the tech side. So we are very excited about it, not just from a marketing point of view, but from a just general point of view. How does AI benefit the sport? We're taking a massive amount of time to think about just general activations. I know that sounds kind of immature if you think about Formula One, but how do we bring different activity to the track outside of just races? I'm not sure if either of you saw what we did in Miami with Lego, where Lego built 10 full size cars for the drivers to race Lego cars around the track.Damian Fowler (19:05):I show my son that. That'sEmily Prazer (19:06):So cool. If you think about the content that that created around marketing, that was probably the most viral thing we've done in a very, very long time. So our marketing strategy at the moment is about solidifying the brand equity, making sure that we deliver against our partnership objectives and that we continue to grow our social platforms. I'm not going to say that we're not technically as advanced, but the data capabilities is all quite new to Formula One. Loyalty programs are all quite new to us, so for us, I keep coming back to it, but it's really about figuring out how to engage with the audience and have something to sell them. Again, we're a rights holder that doesn't have tons of assets to sell ourselves. We license a lot out, and so really it's about coming up with these creative ideas to be kind of 10 steps ahead of anyone else.(19:53):And I think we are in a very unique space. We're very lean, which means we can be very nimble. So when we're making a lot of these decisions, it's me going to Stefano who's the CEO of Formula one saying, how do you feel about us trying something like this? And that's again, where we link the Vegas piece together with the broader marketing strategy to continue to keep everyone engaged rather than it just being like a technical marketing play. Obviously we do that day in, day out, but I think for us it's the confidence we've got now to really push the boundaries and be the first to do a lot of different things, whether it be what we're doing in the broadcast around all of the different types of digital advertising and what have you. I think again, if you watch the races, you'll start to see that we are trying and testing new technologies in thatIlyse Liffreing (20:37):Way. And on that note, we talked a little bit before about the timing of the race in Vegas. InEmily Prazer (20:46):Vegas. Yeah.Ilyse Liffreing (20:47):Because it's a new time for you guys thatEmily Prazer (20:49):10:00 PM Yeah, we moved it forward from 10:00 PM to 8:00 PM which is great. I think a lot of people were struggling with how that's local time, right? Local time, yeah. When we first went to Vegas, the idea was that the timing would be in line with the boxing match or the show. So it wasn't done for any other reason than 10 o'clock on a Saturday night in Vegas is when typically you start seeing things happen. The difference being is that the distance or time you need to keep between certain amounts of sessions meant that it created gaps. So if there were delays that 10:00 PM could technically be pushed. And so we had our issues in the first year. We learned from those last year operationally delivered really well, but we still felt that it was slightly too late, hence the 8:00 PM start. So everything has shifted forward. We have F1 Academy this year, which we're really excited about, so that will, I think doors now open at 2:30 PM rather than four. So it means everything will be a lot earlier, but it's all for the show.Damian Fowler (21:48):And presumably you have a kind of global viewership as well, so that all impactsEmily Prazer (21:53):The trends. Yeah, I think it obviously will be beneficial to the east coast market, not so beneficial to the rest of the world, but we still feel good about the viewership numbers and what we're seeing. SoDamian Fowler (22:03):The true fans willEmily Prazer (22:05):Watch you, right? If not next. Exactly. Hands always come through. Exactly.Damian Fowler (22:08):Alright, so we've got some kind of quick fire questions here to wrap this up. So first off, what keeps you up at night in the lead up to this?Emily Prazer (22:16):Everything in the lead up? The lead up. I'm not sleeping at all my first year as A CEO, I think last year it would've been ticket sales. This year it's probably just security and all round operations. So as my role has expanded on the Vegas race particularly, it's just we are opening and closing the track every three hours. It's not like other street races keep their roads closed for up to seven days. We are having to keep it open and close it regularly. You're in one of the busiest roads in North America, so we don't really have much of a choice and we don't want to impact the locals any further. So I think it's just being responsible for the logistics is scary.Damian Fowler (22:58):Wow. I agree. Closing the road down is like mind blowing.Emily Prazer (23:00):Yeah, it is genuinely mind blowing. If you go to Vegas now, you can see that things are still are on their way to being built and it's like, oh wow, this is happening.Ilyse Liffreing (23:10):That is scary. I'm scary for you. What would you say is missing in the US sports sponsorship marketplace that you would love to see happen?Emily Prazer (23:19):Ooh, good question. I haven't thought about the answer to that. That's a hard one. I'm going to have to sit on that one for a minute. Don't worry. Yeah, I mean I can't speak for, I can only really speak for my sport, but I'd love to have the same access to the teams that N-F-L-N-B-A have as the rights holder. We definitely don't get to just sell the team IP as we see fit. We have something in Formula One called the Concord Agreement, which means that we have some restrictions there. But yeah, let me have a think about the broader space. Sorry. I like that answer One hit me.Damian Fowler (23:52):That's a good answer there. We can circle back and do it again if you want, but I like that to be honest. Okay. So which other sports or entertainment brands do you think are nailing their brand positioning right now?Emily Prazer (24:03):I think the NBA and the NFL, they just do it so unbelievably well and they have fandom here. I've never witnessed in the UK you very much see the fandom around a specific team. Here you see genuine fandom around the NFL. And what I love as a Brit in the US obviously is I still can't believe how each of the TV channels cross-promote each other for other games. So you'll be watching Fox and they'll be like, tune into CBS to watch this game. And you're like, oh wow. They really do do it for the greater good of the league. We would obviously it's different. We don't have multiple games in Formula One, but if I think about it in comparison to the Premier League, you really do follow the team. If I'm a Chelsea fan by the way, but I would watch Chelsea, I wouldn't then flip channels to watch Man United in the us.(24:57):I find myself on a Sunday watching three or four games and I'm like, I'm not even your core audience. It has to be something to do with the marketing that it's always there telling me what to do, telling me how to watch it. And I really admire, maybe this is actually the answer to the previous question. I actually admire how good they are at getting in my head because I think about it, I'm like, what games are on a Sunday or what playoffs are happening in the NBA and I go to watch it because it's there. Whereas like I said, premier League, as much as I'm a huge Chelsea fan and grew up with it, you just don't seem to be able to follow it like that.Damian Fowler (25:35):Yeah, that's very interesting. Would you say you were an NFL fan before you came to theEmily Prazer (25:39):Us? No, not at all. Didn't know the rules and now I'm like hardcoreDamian Fowler (25:42):Because of the marketing, I guess.Emily Prazer (25:43):Wow. Must be. They just got in my head.Damian Fowler (25:46):Amazing. Yeah. And that's it for this edition of The Big Impression.Ilyse Liffreing (25:54):This show is produced by Molten Hart. Our theme is by love and caliber, and our associate producer is Sydney Cairns.Damian Fowler (26:01):And remember,Emily Prazer (26:02):We've had to learn how to engage and pivot from just kind of broadcast on a Sunday to every minute of every day coming up with new ideas to talk to the fan base.Damian Fowler (26:13):I'm Damian. Ilyse Liffreing (26:14):And I'm Ilyse.Damian Fowler (26:14):And we'll see you next time. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tony Kanaan takes Rossi through the evolution of his job at Arrow McLaren, talks about the fourth car at the 500, and more. +++Off Track is part of the SiriusXM Sports Podcast Network. If you enjoyed this episode and want to hear more, please give a 5-star rating and leave a review. Subscribe today wherever you stream your podcasts.Want some Off Track swag? Check out our store!Check out our website, www.askofftrack.comSubscribe to our YouTube Channel.Want some advice? Send your questions in for Ask Alex to AskOffTrack@gmail.comFollow us on Twitter at @askofftrack. Or individually at @Hinchtown, @AlexanderRossi, and @TheTimDurham. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

McLaren Racing CEO Zak Brown returns to High Performance to reveal the truth behind McLaren's remarkable comeback, from financial crisis and public doubt to rebuilding one of Formula One's most iconic teams.He opens up to Jake and Damian about stepping into chaos, restoring belief through culture and communication, and the power of difficult conversations in transforming leadership. Zak also reflects on his unconventional journey from a rebellious kid in California to leading a global motorsport powerhouse, and why loyalty, trust, and humility remain at the heart of his success.This is an unfiltered conversation about resilience, reinvention, and what it really takes to lead under pressure, proof that true high performance starts with people, not power.

“Send us a Hey Now!”It's an off week before we head to Vegas so this week we decided to take a look at a season that has a few things in common with this season.The 2007 season saw McLaren end up with two number one drivers who battled each other for the title whilst also trying to fend off a driver from another team!Sound familiar?We look at a number of other things that took place that year as there was a LOT of talking points that came up that season.Episode running order as always is...1) News & SocialAll the best bits from both the sports news out there as well as what caught our eye on the various social channels2) Brian's Video Vault        https://www.youtube.com/watch?v=WQiOzFTKIAQ. Unearth Your Greatness | Adrian Newey on the Craft of Racecar Design. Aston Martin Aramco F1 Team. 11 mins. https://www.youtube.com/watch?v=Us0dyphXd4Q. Formula One star Valtteri Bottas earns honourary Aussie title https://www.youtube.com/watch?v=-0Ni12Up0F8. Lando Norris Behind the Scenes at Waldorf Astoria Amsterdam. https://www.youtube.com/watch?v=DqI6bs75v7Q. Working Nine to Drive | Episode 1. https://www.youtube.com/watch?v=15InCiOeH20&t=346s. Cadillac F1 Team First Ever Test! Checo Perez Driving a Ferrari SF-23 at Imola Circuithttps://www.youtube.com/watch?v=rjN0lz0SySw. Every Time the Halo Saved a Drivers Life…. https://www.youtube.com/watch?v=VJuKqOQBDhs. LIVE: Crazy Sao Paulo Grand Prix Drivers' Parade! 3) 2007: A Race OdysseyA Vale's tales style lookback at the 2007 seasonThe two videos we reference:https://youtu.be/zVE6HCHgUuI?si=Wv6tceL53DFJUkgV Crash 300 KPH - Robert Kubica - Grand Prix Canadá - Formula 1 - 2007https://www.youtube.com/watch?v=2wAsVO4YiFU F1 Indy 2007 GP USA Fernando Alonso Vs Lewis Hamilton!4) Las Vegas PreviewIt's going to be a race week again so we preview the race in Vegas.Support the showWe would love you to join our Discord server so use this invite link to join us https://discord.gg/XCyemDdzGB To sign up to our newsletter then follow this link https://dirty-side-digest.beehiiv.com/subscribeIf you would like to sign up for the 100 Seconds of DRS then drop us an email stating your time zone to dirtysideofthetrack@gmail.comAlso please like, follow, and share our content on Threads, X, BlueSky, Facebook, & Instagram, links to which can be found on our website.One last call to arms is that if you do listen along and like us then first of all thanks, but secondly could we ask that you leave a review and a 5 star rating - please & thanks!If you would like to help the Dirty Side promote the show then we are now on Buy me a coffee where 100% of anything we get will get pumped into advertising the show https://www.buymeacoffee.com/dirtysideofthetrackDirty Side of the Track is hosted on Buzzsprout https://www.buzzsprout.com/

Jamie and Marsh throw themselves into the depths of Ball X Pit, launch themselves into toilets in Bloodlines 2, and dive cinematically from exploding balconies in Battlefield 6. Show notes: Join Jamie in person on Saturday 29th November at Birmingham Comicon for a chat about getting into games. Ball X Pit Into the Breach Vampire: [...]

The guys open with the First Lady and Second Lady's support for new legislation, Fostering the Future, helping foster youth gain opportunity and stability — a rare bipartisan bright spot signed by the President today. Then the conversation lifts off with NASA's successful ESCAPADE Mission launch — an inspiring reminder of American ingenuity when it's firing on all cylinders. From there, Dave turns up the heat with a blistering, biblically grounded comparison between the President's rebuke of Democrats before ending the government shutdown and Jesus' confrontation with the Pharisees — the infamous "brood of vipers" moment that called out hypocrisy at its core. G.K. shifts gears, asking Dave about the elite skill set of air traffic controllers, comparing it to the precision of brain surgery. Dave explains how the Obama and Biden Administrations dismantled FAA meritocracy — rejecting over 3,000 qualified candidates in favor of DEI quotas — calling it the number one safety issue in aviation today: not equipment, but manpower. The show closes on a high-octane note as G.K. congratulates Cadillac Motors for entering the world of Formula One racing — a symbol of American innovation roaring back onto the global stage. Please be sure to visit www.miningthemedia.com and share with your friends, relatives, associates, and neighbors. 

We're doing real news again! Ryan Hunter-Reay is piloting the #31 for Arrow McLaren in the 2026 Indy 500, and you heard it here first! Or here 2nd, if you got the push alert from IndyCar. Or here 3rd, if you saw it on social media, too. Look, the important this is you heard it here!+++Off Track is part of the SiriusXM Sports Podcast Network. If you enjoyed this episode and want to hear more, please give a 5-star rating and leave a review. Subscribe today wherever you stream your podcasts.Want some Off Track swag? Check out our store!Check out our website, www.askofftrack.comSubscribe to our YouTube Channel.Want some advice? Send your questions in for Ask Alex to AskOffTrack@gmail.comFollow us on Twitter at @askofftrack. Or individually at @Hinchtown, @AlexanderRossi, and @TheTimDurham. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We had to shuffle some things around this week to accommodate a special episode on Thursday, so here's our regular episode a few days iearly instead of our Tuesday episode. That was a lot of words, not sure if it made sense, but if you're still with me, we cover Alex's tire testing in Phoenix, Hinch's time in Brazil, the latest in the F1 championship, and more!+++Off Track is part of the SiriusXM Sports Podcast Network. If you enjoyed this episode and want to hear more, please give a 5-star rating and leave a review. Subscribe today wherever you stream your podcasts.Want some Off Track swag? Check out our store!Check out our website, www.askofftrack.comSubscribe to our YouTube Channel.Want some advice? Send your questions in for Ask Alex to AskOffTrack@gmail.comFollow us on Twitter at @askofftrack. Or individually at @Hinchtown, @AlexanderRossi, and @TheTimDurham. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Meg and Spanners delve into the thrilling and often controversial history of Formula One championship battles over the past three decades. From the pivotal moments of 1994 to the intense rivalries of recent years, they dive into key races, ethical dilemmas, and the evolving nature of competition in F1. Recapping 1994 (3:40) Recapping 1997 (9:51) Recapping 2007 (13:39) Recapping 2008 (22:44) Recapping 2010 (28:56) Recapping 2012 (34:44) Recapping 2016 (39:27) Recapping 2021 (48:36) Host: Megan Schuster Guest: Spanners Ready Senior Producer: Steve Ahlman Learn more about your ad choices. Visit podcastchoices.com/adchoices

What can leadership in Formula One teach the rest of us about business transformation? In this episode of the Tech Talks Daily Podcast, I sit down with Seb Sheppard, whose career has taken him from flying helicopters in the Royal Navy to leading engineering teams in Formula One and steering post-merger integrations across multiple industries. His story isn't just one of impressive career shifts but of understanding what truly drives high performance—people, trust, and focus. Seb shares how growing up in Chile and working across different cultures taught him the value of clear communication and empathy in leadership. He explains why protecting technical teams from distractions can often be the most productive thing a leader can do, and how wellbeing initiatives work best when driven by employees themselves rather than top-down policies. Drawing on his time at Alpine F1, he also reveals the delicate balance between cost control and performance improvement, describing how he helped grow the engineering team by a third while staying within strict budget limits. Our conversation also explores the human side of mergers and acquisitions. Seb discusses why integration efforts often fail when companies overlook culture and people, and how proactive communication—long before an announcement is made—can make the difference between success and attrition. He also speaks about the evolving relationship between technology and leadership, explaining how AI can be embraced without losing the human element that drives creativity and trust. If you're a leader facing constant change, this episode is a masterclass in adaptability, humility, and practical wisdom. You'll come away with lessons from both the skies and the racetrack that apply directly to your own teams and projects. Connect with Seb Sheppard at www.sebsheppard.com or on LinkedIn at linkedin.com/in/sebsheppard. Tech Talks Daily is Sponsored by NordLayer: Get the exclusive Black Friday offer: 28% off NordLayer yearly plans with the coupon code: techdaily-28. Valid until December 10th, 2025. Try it risk-free with a 14-day money-back guarantee.

Rossi and Tim went to a horse race, Tim slept through the World Series finale, Hinch watched NASCAR, and the guys discuss NASCAR's playoff format.+++Off Track is part of the SiriusXM Sports Podcast Network. If you enjoyed this episode and want to hear more, please give a 5-star rating and leave a review. Subscribe today wherever you stream your podcasts.Want some Off Track swag? Check out our store!Check out our website, www.askofftrack.comSubscribe to our YouTube Channel.Want some advice? Send your questions in for Ask Alex to AskOffTrack@gmail.comFollow us on Twitter at @askofftrack. Or individually at @Hinchtown, @AlexanderRossi, and @TheTimDurham. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Graham Rahal joins Hinch to talk about his dealership business, his time in IndyCar, Mick's test, what's on the horizon for RLL, his favorite year in racing, and so much more in a long chat.+++Off Track is part of the SiriusXM Sports Podcast Network. If you enjoyed this episode and want to hear more, please give a 5-star rating and leave a review. Subscribe today wherever you stream your podcasts.Want some Off Track swag? Check out our store!Check out our website, www.askofftrack.comSubscribe to our YouTube Channel.Want some advice? Send your questions in for Ask Alex to AskOffTrack@gmail.comFollow us on Twitter at @askofftrack. Or individually at @Hinchtown, @AlexanderRossi, and @TheTimDurham. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.