Podcasts about business to business

FUD. Fear, uncertainty, doubt.I first learned about this sales and marketing tactic – which is aimed at influencing perceptions by highlighting potential negative outcomes – early in my career when working with big tech companies.An example – nobody ever got fired for buying IBM.Then later in my career when I worked with cybersecurity companies, I saw the tactic on steroids.But I always wondered – is this really the most effective way to treat our potential customers? Is this customer-first marketing? Is there a better way?So I rejoiced when I saw an anti-FUD lesson in a recent podcast guest application. To hear that lesson, along with many more lesson-filled stories, I talked to B2B fractional marketing executive Nick Lagalante.Lessons from the things he madeConsultative selling sharpens your messageYou don't need to scare people to sell them security (FUD vs. value-driven messaging)Research-driven rebranding preserves valueGenuine partnerships redefine tech PRCollaborative creativity sparks breakthrough campaignsStrategic internal comms empower brand resilienceDiscussed in this episodeThe 8 Micro-Yes Architecture that Drives Conversion – Join us on Thursday, May 8th at 1 pm EDT for the latest session of MEC200: Design Your Offer [https://join.meclabsai.com/design-your-offer] (from MeclabsAI, MarketingSherpa's parent company). Discover how a series of small, affirmative steps can guide your prospects toward a big, final “yes”...transforming incremental trust into measurable conversion. Content & Communications: Use your marketing budget and AI to make your customers' lives more fun and interesting (podcast episode #51) [https://marketingsherpa.com/article/interview/content-and-communications]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Join the conversation with C4 & Bryan Nehman.  C4 & Bryan opened the show talking about Governor Moore saying no to the business-to-business tax & the sugary drink tax.  Andrew Britt has been charged in the shooting of a Baltimore Conty police officer & it turns out the shooter is also a teacher in the city who has been placed on leave.  Harford County Sheriff Jeff Gahler joined the show this morning discussing how the 287 g program is under attack.  Maggie Domanowski, a Baltimore County school board member also joined the show this morning discussing how she had been censured during a school board meeting over simply asking questions related to the budget, but her tone was the issue.   Listen to C4 & Bryan Nehman live weekdays from 5:30 to 10am on WBAL News Radio 1090, FM 101.5 & the WBAL Radio App.

Torrey discusses the Governor's reaction to Trump's announcement that he will no longer support the FBI relocation to Maryland. The Governor also announces opposition to the proposed business to business tax hike.  Trump deports gang members amidst challenges from Federal courts.

Join the conversation with C4 & Bryan Nehman.  C4 & Bryan opened the show talking about the business-to-business tax hearing.  Dems say no to the CR to avoid a government shutdown.  4 teens carjack a 76-year-old where 3 juveniles were arrested, and one was charged as an adult.  Reaction to the BGE hearing.  Mayor of Baltimore City Brandon Scott joined the show discussing the proposed 2% sales tax increase and the ongoing issues with the use of the WorkDay system.  Dr. Paul Offit also joined the show discussing the pandemic 5 years later & its impact.  Bryan is fired up over a BOE member being censured for simply asking questions related to the budget.  Listen to C4 & Bryan Nehman live weekdays from 5:30 to 10am on WBAL News Radio 1090, FM 101.5 & the WBAL Radio App.

Torrey Snow talked about the Us/Canada Trade War and the Domestic Steel Manufacturing. We also talked to Patrick Gonzalez to discuss the new poll on Governor Wes Moore and President Donald Trump. We also talked about the Business to Business Tax and how it could affect Maryland.

Torrey reacts to the fallout from new tariffs on trade partners and we discuss the implications for the US economy.  Maryland lawmakers consider new taxes on businesses.  Lawmakers boycott Trump's address to a joint session of Congress.

If you run a trade business and get your work from other businesses, not individual people, then you need to be doing business-to-business marketing. Before you dismiss marketing and say you don't do it, consider this: you're doing some form of marketing, or you wouldn't get any business.And for most businesses, business to business marketing is required. Say:- If you're a builder specialising in architectural work, architects and designers can refer work to you.- If you do front-end work, you might call designers, state managers, and even target customers directly. - If you do work with government agencies, subcontract to builders, or work controlled by property managers.All these people (employees or owners of businesses) are either in control of awarding work or have influence. So if you're someone who works with those types of companies you need to be engaging in business to business marketing. You need to be calling these people, and forming relationships with them. Not just once but repeatedly - nurturing these relationships so you can get repeat work. Want help? Check out this week's video then get the guide. --------------------------------------If you're interested in growing your trade business, head over to our website and you can read some more of these Tradies Toolbox Tips: https://www.smallfish.com.au/trades-business-coaching/Book a money-maker call: https://www.smallfish.com.au/chatFOLLOW US AT:Facebook: https://www.facebook.com/smallfishcoach/Twitter: https://twitter.com/smallfishcoachInstagram: https://www.instagram.com/smallfishbusinesscoach/YouTube channel: https://www.youtube.com/c/smallfishau

Indrek Põldvee, a LinkedIn Expert is an entrepreneur, consultant, and LinkedIn specialist known for his expertise in sales, marketing, and coaching and he is widely recognized as 'Mr. LinkedIn Estonia' due to his proficiency in leveraging the platform for business strategies.As the founder of B2BGrowth, a Microsoft partner company, Indrek focuses on helping businesses transform their operations through effective LinkedIn strategies. His experience extends beyond his own success, as he has a track record of assisting other companies in improving their sales and marketing efforts.With a comprehensive background in business consulting and entrepreneurship, Põldvee has established himself as a prominent figure in Estonia's business ecosystem. His professional journey includes roles as a business mentor at Ajujaht, a consultant based in Tallinn, and a co-founder of a customer service-focused venture. His expertise spans multiple domains, including B2B growth strategies, sales optimization, marketing coaching, and cross-cultural business development, particularly in Norwegian business contexts. We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!Stay ConnectedWebsite: Your Partner In Success RadioEmail: mail@yourofficeontheweb.com

CTO Series: Sergey's Leadership Insights—Bridging Innovation and Strategy as CTO of CrateDB   In this BONUS episode, we sit down with Sergey, the forward-thinking CTO of CrateDB, to unpack his journey from Nokia to CrateDB and his leadership philosophy that blends technical expertise with strategic foresight. We dive into the key moments that shaped his career, the challenges of scaling technology in a competitive market, and how Sergey aligns his team's efforts with broader business goals while staying adaptable in an ever-evolving tech landscape.   The Defining Moment in Sergey's Leadership Journey   “Being a cheerleader, servant, and strategist for your team creates an environment where innovation can thrive.”   Sergey shares how working at Nokia with an inspiring people manager, Sotiris, influenced his leadership approach. Sotiris embodied servant leadership and made strategic thinking a team-wide responsibility. Sergey reflects on how this mindset helped him approach his current role at CrateDB, emphasizing the importance of not only building great products but ensuring they resonate in the market through thoughtful sales and marketing alignment. “The best leaders help their teams see what's next—not just solve today's problems.” Navigating Product-Market Fit for Technical Products “For technical products, adoption is not just about features—it's about connecting with both developers and decision-makers.”   Sergey breaks down the challenges of achieving product-market fit for developer-centric solutions like CrateDB. He explains the dual approach of engaging both top-down decision-makers, like CTOs, and bottom-up developer communities. By drawing from his startup experience, Sergey underscores the importance of building trust and delivering a developer experience that wins over early adopters.   “The real challenge is bridging the gap between leadership adoption and the developers who use the product every day.”   The Impact of AI on Developer Experience “AI's true transformation lies in how it enhances the products we already use, often invisibly.”   When asked about AI's current role, Sergey reflects on the potential of AI-powered tools to transform workflows over the next few years. While not yet life-changing for his daily routine, he anticipates that AI's influence will soon be felt through the optimization of background processes in everyday tools and databases.   “The future isn't about flashy AI features—it's about smarter tools that simplify complex workflows.”   Aligning Tech Strategy with Business Goals “A strong strategy needs to be a story that teams can rally around and imagine themselves in.”   Sergey details CrateDB's unique approach to strategic planning, inspired by open-source RFCs (Request for Comments). Instead of rigid OKRs, they craft stories that clarify priorities and invite feedback from across the organization. He highlights the importance of quarterly check-ins and building checkpoints to validate assumptions along the way.   Key tips in this segment: Document the assumptions behind the strategy. Break initiatives into steps to test their feasibility. Avoid deadline-driven development; focus on value-driven milestones.   Fostering Collaboration Between Tech and Business Units “Collaboration thrives when both sides understand the trade-offs involved in strategic decisions.”   Sergey explains how collaboration between engineering and business leaders is fostered through transparency and communication. Product managers and engineering leads play key roles in advocating for priorities and ensuring alignment across teams. Sergey emphasizes the value of making trade-offs explicit to avoid silos.   “The best partnerships between tech and business come from mutual understanding—not just of goals, but of constraints.”   Staying Ahead with Strategic Roadmapping   “A good strategy diagnoses the situation, sets guiding policies, and outlines coherent actions.”   Sergey highlights the importance of competitive intelligence in staying ahead of market trends without reacting impulsively. In the world of databases, long adoption cycles offer the advantage of thoughtful strategic planning. He references the book Good Strategy/Bad Strategy and describes how CrateDB maintains an evergreen list of initiatives that can be prioritized when needed.   “Don't just chase trends—create a strategy that withstands change by focusing on long-term coherence.”   Overcoming the Challenges of the CTO Role   “The CTO role is often ambiguous—define it based on your organization's needs.”   Sergey candidly discusses the challenge of imposter syndrome and the ambiguity that comes with the CTO title. He outlines two common archetypes: the technical expert versus the team builder and cultural leader. He stresses the importance of adjusting the role to the organization's maturity and goals.   “Your leadership role isn't static—adapt your approach to meet your organization where it is.”   Books That Shaped Sergey's Leadership Approach   “Most tech problems are people problems disguised as engineering issues.”   Sergey shares the books that influenced his leadership style: Peopleware by Tom DeMarco: Reinforces the idea that technical challenges often stem from team dynamics. Drive by Daniel Pink: Highlights the importance of autonomy, mastery, and purpose in motivating teams. Good to Great by Jim Collins: Explores what makes some companies thrive while others stagnate. About Sergey Gerasimenko Sergey is the innovative CTO of CrateDB, leading the charge in real-time analytics and hybrid search. Previously, he was VP of Engineering at MongoDB, shaping the edge device strategy, and at Realm, a leading open-source mobile/embedded database acquired by MongoDB in 2019. With a career spanning groundbreaking roles at Brainly and Nokia, Sergey co-founded two companies and holds a patent. His leadership continues to push the boundaries of tech innovation. You can link with Sergey Gerasimenko on LinkedIn.

Join FPC Executive Director and CEO Reed Luhtanen as he goes off the rails with Stephany Kirkpatrick of Orum and Dean Nolan of SRM. The trio discusses the potential for B2B instant payments, in particular in light of the recent announcement from the clearing house increasing the RTP limit to $10M.Previous episodes featuring Stephany and Dean:Stephany: https://podcasts.apple.com/us/podcast/12-oct-2023-stephany-kirkpatrick-of-orum-on-account/id1553535872?i=1000631043284Dean: https://podcasts.apple.com/us/podcast/27-oct-2022-moa-agrell-of-trustly-and-dean-nolan/id1553535872?i=1000584042369

When this CMO's team proved her wrong about their ebook program, she didn't just accept it – she made them broadcast their victory to everyone. Hear that lesson – “let your team take a chance on testing it and prove you wrong” – and many more lesson-filled stories in my in-depth discussion with Susanne Rodriguez, Chief Marketing Officer, Auvik [https://www.auvik.com/].Stories (with lessons) about what she made in marketingBe an uncertainty killer Don't always trust your gutClear is kindLean in and listen on Zoom to connect and build deep relationships remotelyBring your best, most efficient self to the office every day to keep it movingPrioritize by business impactLet your team take a chance on testing it and prove you wrongDiscussed in this episodeGet Productive With AI [https://meclabsai.com/GetProductive] – January 8th at Noon EST. There is no cost.Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (Podcast Episode #11) [https://marketingsherpa.com/article/interview/revenue-growth-podcast]Team Building: Loyalty, relationships, pre-selling, and other keys to marketing management success (Podcast Episode #16) [https://marketingsherpa.com/article/interview/team-building]A/B Testing Prioritization: The surprising ROI impact of test order [https://marketingexperiments.com/a-b-testing/surprising-roi-from-test-order]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

In this episode, Scott Heinila welcomed Michael Stapleton in studio for a discussion about AI and insuretech. Michael is the CEO & Co-Founder of Leopard, an AI-powered B2B insurtech startup that helps life & annuities distributors identify revenue opportunities in their existing books of business. Prior to Leopard, Michael was VP & General Manager at Policygenius, overseeing the company's B2B offering. He spent time as a management consultant at L.E.K. Consulting and earlier in his career served in B2B SaaS head of marketing roles. Michael holds a BA from Reed College, an MBA from HEC Paris, and a Master's of Advancement Management from Yale.In this episode you will learn the following: What Leopard is and how it helps optimize revenue opportunities for life and annuity distributors. Michael shares his career journey, highlighting his various educational and professional experiences, including his time at PolicyGenius, where he was involved in B2B offerings and strategy. He discusses how these experiences led to the founding of Leopard.Inefficiencies in the insurance industry, particularly in managing existing policies and identifying client opportunities. Leopard seeks to address these issues by using AI to streamline data organization, policy management, and client engagement, offering a more efficient process for advisors.The broader implications of AI in the financial industry, emphasizing its potential to improve efficiency and free up advisors' time for higher-value activities. Michael outlines his vision for Leopard's future, aiming to create a comprehensive data and automation ecosystem that benefits all stakeholders in the life and annuities distribution process.Connect with Scott on LinkedInConnect with Michael on LinkedInFor more on The Optimized Advisor Podcast click here  For more on Leopard click hereFollow us on LinkedInFollow us on InstagramFollow us on Facebook **This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com Optimized Insurance Planning

Think branding and demand generation are separate functions? Jim Kruger, Executive Vice President and Chief Marketing Officer, Informatica [https://www.informatica.com/], discusses why they shouldn't be on this episode of How I Made It In Marketing.Informatica is a publicly traded company on the New York Stock Exchange. It reported total annual recurring revenue of $1.63 billion for 2023. And Kruger manages a team of 140 people.Stories (with lessons) about what he made in marketingUnderstand your customers' needs and build personalized strategiesCombine your branding and demand generationEliminate silos and cultivate trusting relationshipsPeople want to feel part of a team and without empathy, that is very difficult to doBranding is much more than a campaign and it must be connected to your strategy and messaging hierarchyTest messaging and usabilityThe higher you get in the organization, the more details you need to knowDiscussed in this episodeCustomer-first Objective (CFO) Builder: In this episode, Kruger discusses customer strategy. If you need help, try the CFO Builder app in MeclabsAI [https://meclabsai.com/share/8ZiYRidqZbqPvEg]. It's free to try, you don't even have to register to get started (from MarketingSherpa's parent organization, MeclabsAI). Empathy Marketing: 3 examples of empathetic marketing in action (with results) [https://marketingsherpa.com/article/case-study/empathy-marketing]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

"One doesn't discover new lands without consenting to lose sight, for a very long time, of the shore."That quote is from Nobel Prize winning novelist André Gide. And I think there is a great lesson for marketers here.For 25 years, MarketingSherpa has published case study articles. And sometimes when I talk to marketers, they are so myopically focused on just the case studies from their industry.We're an ideas profession. And sometimes to get the best ideas you have to step away from the familiar…including your industry.Which is why I was intrigued by a story in a recent podcast guest application, about a tech industry leader who learned the transformative power of digital marketing by pivoting away from the tech world for a bit to run a charity.To hear that story, along with many more lesson-filled stories, I sat down with Tim Peters, the CMO of Enghouse Systems [https://www.enghouse.com/].Enghouse Systems is a public company, founded in 1984, that trades on the Toronto Stock Exchange. It reported $454 million in revenue for fiscal year 2023. Peters manages a team of 52 marketing professionals at Enghouse.Stories (with lessons) about what he made in marketingLeverage digital platforms to build strong communities and amplify your messageAdapt your marketing to reflect cultural nuances for global successFoster trust and cooperation through transparent communication in M&AEmbrace strategic thinking and creativity to drive measurable marketing outcomesInvest in people to foster talent growth and a collaborative team environmentAlign marketing strategies with financial accountability for strategic successDiscussed in this episodeResume and Cover Letter Writer – Some marketing professionals listen to How I Made It In Marketing to get ideas for managing their career. If you're ready to take the next step in your career, here's a shared chat I made in MeclabsAI that can help – the resume and cover letter writer [https://meclabsai.com/share/NUB98Ta7PdfdhA8] (MeclabsAI is the parent company of MarketingSherpa). Customer-First Marketing: Every click is a wish (podcast episode #85) [https://marketingsherpa.com/article/interview/customer-first]CMO-CPO Collaboration: Bridge Marketing and Product for collaborative growth (podcast episode #95) [https://www.marketingsherpa.com/article/interview/CMO]Marketing: It's not about you, and when you make it about you, you are never going to succeed (podcast episode #53) [https://marketingsherpa.com/article/interview/marketing-not-about-you]Marketing: High growth can be excruciating (podcast episode #64) [https://www.marketingsherpa.com/article/interview/marketing-growth]Marketing, Communications, and Pricing Leadership: Business must have a relentless focus on ROI, which includes marketing (podcast episode #35) [https://marketingsherpa.com/article/interview/marketing-communications]Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

In this LMScast episode, Kurt Von Ahnen offers insightful advice on how to grow online education companies, especially when it comes to focusing on bigger, business-to-business (B2B) prospects rather than just individual customers. Kurt Von Ahnen is an expert in LifterLM. He is from Manana No Mas. Kurt emphasizes how crucial it is to recognize […] The post Business to Business Learning Management Systems with Kurt Von Ahnen appeared first on LMScast.

When I started in B2B, my mentor told me, “We call this business to business, but make no mistake, people buy products, not businesses. It's people who make decisions for these businesses.”Here's where the rubber meets the road. If you're only focused on businesses as accounts, you're overlooking opportunities.For example, as our latest guest shared in his podcast guest application, “Track when your customer champions change jobs.”To hear the story behind that lesson, along with many more lesson-filled stories, I spoke with Matthew Bowman, VP of Strategy, GTM, and Growth Marketing, ACT [https://www.acttoday.com/]. ACT is a 100% employee-owned company with 12,000 employees and 23 offices around the world.In Bowman's previous role, he oversaw a team of 32 direct and indirect reports and a budget of $3 million. He is currently in a startup role where he is scaling up the marketing teams.While seemingly simple, Bowman says these lessons served as part of the foundation for his creating an international department that generated $1.6 billion in revenue over 11 years' time:Message trumps channelTrack when your customer champions change jobsInterview your customersWatch for unintended consequences of strategic initiativesPrioritize with the RACE (Return, Amplitude, Conviction, Energy) Method of decision makingGenerate buzz with guerrilla marketingFoster a positive and productive atmosphere to optimize team performanceDiscussed in this episodeBuild an artificial intelligence strategy that helps you produce more revenue in an AI Quick Win Intensive [https://intensives.meclabsai.com/] (from MarketingSherpa's parent organization). Career Adaptability: Marketing can lead to many other things (podcast episode #103) [https://www.marketingsherpa.com/article/interview/career-adaptability]Marketing Career: How to become an indispensable asset to your company (even in a bad economy) [https://marketingexperiments.com/value-proposition/marketing-career]Marketing Strategy: 5 successful (and 1 failed) strategic approaches to everyday marketing challenges [https://www.marketingsherpa.com/article/case-study/marketing-strategy-5-successful-and-1-failed-strategic-approaches]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

The Accidental Recycled Poop Marketer!That's the headline of a recent podcast guest application.And it came from someone leading marketing for an interesting product – a paid B2B and B2C product, sold by a nonprofit, that is run by an independent city government authority, a water and sewer utility formed in collaboration with the federal government.So no matter what type of marketing you do or business you run, there's probably a lesson for you in this episode with April Thompson, Senior Director for Bloom, Blue Drop [https://bluedrop.co/], (part of DC Water).Blue Drop is a nonprofit organization created by DC water to generate revenue and therefore save its ratepayers money. DC Water is the District of Columbia Water and Sewage Authority. DC Water reported $898 million in operating revenues for 2023.Thompson manages a two-person saleswoman team that has sold 65,000 tons of biosolids in its recycled poop fertilizer/soil amendment product in fiscal year 2024. Biosolids are a product most utilities pay to dispose of. Stories (with lessons) about what she made in marketingHere are some lessons from Thompson that emerged in our discussion:Marketing socially and environmentally responsible products is no different than marketing a conventional productChampion your championsQuit while you're ahead; no risk, no rewardOptimism is underrated“It's not brain surgery on babies"Highly successful people give more credit than they takeDiscussed in this episodeGet your Quick Start AI Productivity Kit when you sign up for a free, 3-month scholarship to the AI Guild [https://join.meclabsai.com/]Sustainable Marketing: Take the time to understand your target audience deeply and your value proposition (podcast episode #104) [https://www.marketingsherpa.com/article/interview/sustainable]Why You Should Thank Your Competitors [https://sherpablog.marketingsherpa.com/marketing/why-thank-your-competitors/]Customer-First Marketing: Every click is a wish (podcast episode #85) [https://www.marketingsherpa.com/article/interview/customer-first]Client Pitch Call from the Maternity Ward: “That sound? Oh, you know, the sounds of Brooklyn” – Podcast Episode #8 [https://www.marketingsherpa.com/article/interview/client-pitch-call]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

You can't do everything. So you essentially have to make some ‘bets,' for lack of a better word. What is going to have the biggest impact with your audience?Focus your energy and budget there, to make the biggest splash you can.OK, that's a boring way to say it. So I like how my next guest worded it in his podcast guest application – ‘If you're gonna be a bear, be a Grizzly.'To hear the story behind that lesson, along with many more lesson-filled stories from throughout his career, I sat down with Clinton Bonner, Vice President of Marketing, Launch by NTT Data (https://launch.nttdata.com/).Launch by NTT Data is owned by NTT, a publicly traded company. It most recently reported annual revenue of over 13 trillion Yen, roughly equal to $85 billion at current exchange rates.Bonner manages a team of 10 and a $5 million to $10 million marketing budget. Stories (with lessons) about what he made in marketing:Empower your team with top designersThink, build, and scale like a product ownerIf you're gonna be a bear, be a Grizzly Trust great creative peopleDon't be afraid to let the deep work be the starDiscussed in this episodeGet a Scenario Analysis with this command in MeclabsAI.com (it's free to get started): /SNA analyze [specific scenario] for conversion rate impacts and suggest strategiesMeclabsAI is the parent organization of MarketingSherpaMarketing 101: What is a Design Brief? (with 2 examples) (https://sherpablog.marketingsherpa.com/design-2/marketing-101-what-is-a-design-brief-with-2-examples/)Product Management & Marketing: Surround yourself with the right people (podcast episode #38) (https://www.marketingsherpa.com/article/interview/product)Enterprise Solutions Marketing: You can make a big career, and still stay human (podcast episode #99) (https://www.marketingsherpa.com/article/interview/enterprise)B2B Marketing: Marketing shouldn't be about driving demand; it's about driving value (podcast episode #40) (https://www.marketingsherpa.com/article/interview/B2B)Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Salesforce.com is THE leader among their peers (11 straight years) in Customer Relationship Management solutions.   Phil Nanus leads Salesforce's Customer Success organization, a team of over 2000 employees.  He shared invaluable insights into how Salesforce is revolutionizing customer success through innovation, trust, and technology.  Here are my 3 key takeaways from our conversation: - **Embrace Technology for Customer Success:** Salesforce is leveraging AI to enhance customer experiences and improve sales; their collaboration with Gucci is a great example. The rise of AI and generative AI paves the way for more personalized and efficient customer interactions. - **Core Values Drive Success:** Salesforce's commitment to values such as trust, innovation, equality, and sustainability is foundational. Their one-one-one philanthropic model (donating 1% of time, products, and profits) and V2MOM document, ensure alignment and a clear vision across the organization. - **Passion and Lifelong Learning:** Phil's advice to university students is gold – find your passion and be a lifelong learner. Passion fuels opportunity, and embracing failure is crucial for growth and learning. Phil shared a number of practical applications on how you get to be “Technology Led and Customer Obsessed” on this episode of The Delighted Customers Podcast. Phil Nanus is the Executive Vice President of Account Success within Salesforce's Customer Success organization. His team helps orchestrate the Salesforce customer experience and partners closely with Sales to create growth and value realization through strategic customer care. Since joining Salesforce in 2021, Phil has focused on customer health by working to optimize adoption, customer expertise, and technical health, at every stage of the customer lifecycle. He is passionate about helping customers build trust and maximize value from Salesforce products while enabling career growth and development for members of the Account Success team. Prior to Salesforce, Phil spent over 20 years in SaaS, Enterprise Software and management consulting (Accenture, Symantec, Infor, TSIA). Phil holds dual bachelor's degrees from the University of Central Florida. He currently lives in Florida with his wife and three children. Resources The Delighted Customers podcast website:https://www.empoweredcx.com/podcast Sign up for The Trusted Guide newsletter here: https://www.empoweredcx.com/newsletter Get the latest news and updates on LinkedIn here: https://www.linkedin.com/in/markslatin/ Register for the next Trusted Guide Roadmap™ Master Class here: https://www.empoweredcx.com/ The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In the fast-paced world of marketing, precision can often be a double-edged sword. In our this episode, Kiara Kempski, Vice President of Global Consumer & Vendor Marketing at The Knot Worldwide (https://www.theknotww.com/), shares why sometimes ‘hand-grenade math'—a rough yet pragmatic approach—is more effective than chasing false precision.I discussed forecasting, along with resilience, entertainment, and many other elements of a marketing career with her.Intrigued by Kempski's insights? Listen to the full episode now and subscribe to our newsletter for more marketing wisdom (https://www.marketingsherpa.com/newsletters). Think you have a story to share? Apply to be a guest on How I Made It In Marketing (https://www.marketingsherpa.com/page/podcast-guest-application).The Knot was a public company traded on NASDAQ until 2018, when parent company XO Group merged with WeddingWire and to form a privately held company in a $933 million buyout deal. Today, The Knot Worldwide connects nearly 4 million couples with approximately 900,000 wedding professionals per year. It earned $450 million of revenue in 2023.Kempski leads a team of 150 marketers.Stories (with lessons) about what she made in marketingHere are some lessons from Kempski that emerged in our discussion:Find a business problem and recommend a solution. Entertainment is powerful for brand buildingResilience is the key to success…and mental health ‘Hand-grenade math' is good enough, don't chase false precision (and everyone thinks they are a brand marketer)Stay data informed, but lead with vision and strategyBe purpose ledNever be complacent or stagnant – always keep learningDiscussed in this episodeThere are 4 days left until the official launch of the full-featured MeclabsAI (parent organization of MarketingSherpa). Use it for free (until June 17th) at MeclabsAI.com Entrepreneurial Resilience: Many of the day-to-day annoyances that inspired him to sell, he actually missed after he sold (podcast episode #78) (https://www.marketingsherpa.com/article/interview/entrepreneurial)Female Entrepreneurship and Marketing: Having built a big community doesn't mean you will be able to monetize it (podcast episode #71) (https://www.marketingsherpa.com/article/interview/entrepreneurship)For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

I like to call it blandvertising. I'm sure you've read it and heard it before.There are words. Lots of them. They fill a space – in an ad, on a landing page, in a press release, maybe even in a keynote presentation.You've seen these words before if you're in the target audience. Scalable. Leading. Agile. Enterprise-grade. Full-service. Data-driven. Cross-platform. Seamless.They seem to say something, but you're left walking away…not really understanding and certainly not believing anything at all.I feel like my career is a battle against blandvertising. Which is why I loved this lesson in a recent podcast guest application – ‘marketing goes beyond buzzwords.' Perhaps I found a fellow traveler on the journey.So I sat down for an in-depth discussion with Marco Mueller, CMO, AVEVA (https://www.aveva.com/).AVEVA was a public company until it was acquired by Schneider Electric last year. Schneider Electric is a public company and reported 36 billion euros in revenue in 2023.Mueller has had up to 800 people reporting to him in his career. Right now, his team is 250, but he says this is the most exciting job he's ever had.Stories (with lessons) about what he made in marketingHere are some lessons from Mueller that emerged in our discussion.Leadership Is everywhereMarketing goes beyond buzzwordsTrust is earned, not givenTrust is earned in drops and lost in bucketsYou can make a big career, and still stay humanConfidence is everythingDiscussed in this episodeInnovation Leadership and Coaching: You should almost always do less than you think (podcast episode #46) (https://www.marketingsherpa.com/article/interview/innovation)Customer-First Marketing Strategy: The highest of the five levels of marketing maturity (https://sherpablog.marketingsherpa.com/b2c-marketing-2/5-levels-marketing-maturity/)Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Wherever you are in your career today, you are not necessarily stuck there. I've heard time again from guests on How I Made It In Marketing about how they've been able to make dramatic, perhaps unlikely career shifts.On the flip side, if you are a hiring manager, do not pigeonhole potential recruits based only on their current experience.For as my latest guest puts it, ‘look past the CV.' Hear the story behind how he learned that lesson in his career, along with many more lesson-filled stories, from Tomer Zuker, VP of Marketing, D-ID (https://www.d-id.com/).D-ID has raised $47 million overall, including $25 million in a Series B round of funding led by Macquarie Capital two years ago. Zuker manages a team of 10 marketers, in addition to freelancers and agencies.Stories (with lessons) about what he made in marketingHere are some lessons from Zuker that emerged in our discussion.Look past the CVDelegateUnderstand the rules of the game and set your own boundaries according to your valuesTime is your most precious assetWithout clear and identifiable goals, you don't know if you are effective, improving, or contributingNetworking is a talent and skillDiscussed in this episodeCopywriting for Marketing Leaders: Why you should never delegate the marketing message (and how to get it right) (https://marketingexperiments.com/copywriting-2/copywriting-for-marketing-leaders-dont-delegate-the-message)Marketing Career: How to become an indispensable asset to your company (even in a bad economy) (https://marketingexperiments.com/value-proposition/marketing-career)Marketing Research Chart: What are your peers' top email marketing goals? (https://www.marketingsherpa.com/article/chart/seo-campaigns-in-house)Get even more ideas from this episode by using the Analysts – Video Transcript expert assistant in MeclabsAI (https://meclabsai.com/). It's totally FREE to use, for now. (MECLABS is the parent organization of MarketingSherpa).Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

010. Crowdbotics | Anand Kulkarni was previously co-founder and Chief Scientist of LeadGenius, a Y Combinator, Sierra Ventures, and Lumia Capital-backed startup using human computation and deep learning to automate account-based marketing (ABM). LeadGenius has raised over $20M in venture funding and developed best-in-class marketing automation technology used by Fortune 500 customers like Google, eBay, and Box. In conjunction with nonprofits like the World Bank, LeadGenius generates fairly-paid digital employment for over 500 individuals in 40 countries. *** For Show Notes, Key Points, Contact Info, & Resources Mentioned on this episode visit here: Anand Kulkarni Interview. ***   Looking to offload some vacant land? Explore what the host's other venture, Bubba Land Company, can offer you!

Coders are rewarded for writing new features, not for making their code as efficient as possible, Chirstopher Mims recently reported in The Wall Street Journal. According to the article, bloated software raises many risks, and costs the US alone $2.41 trillion due to cybersecurity issues, operational failures, and other problems.It would be easy for me to sit here and point the finger at software developers, but are marketers any better? As we focus on getting campaigns out the door, new websites up, and hitting our numbers, what do we sacrifice?Which is why I love this lesson from a recent podcast guest application – ‘Streamline processes to enable efficiency, smooth operations and get rapid results.' Not shiny and exciting like new marketing tactics perhaps, but essential for a well-run organization.So I invited that applicant – Tom Amity, Co-founder & Chief Executive Officer, Entail (https://entail.ai/) – on How I Made It In Marketing to share the story behind that lesson, along with many more lesson-filled stories. Stories (with lessons) about what he made in marketingHere are some lessons from Amitay that emerged in our discussion.Define and differentiate between experimentation and execution in marketing activitiesPrioritize talent over experience when recruitingProvide talented yet inexperienced people with frequent, short training sessions and support as they tackle new challengesCapitalize on opportunities when they present themselves, even if you don't fully understand their potential value at firstStreamline processes to enable efficiency, smooth operations and get rapid resultsCombine platform expertise with consultative service that builds client trustDiscussed in this episodeGet even more ideas from this episode by using the Transcript Tutor expert assistant in MECLABS AI (https://meclabsai.com/). It's totally FREE to use (for now). MECLABS is the parent organization of MarketingSherpa.Leadership Development: Network every day (podcast episode #72) (https://www.marketingsherpa.com/article/interview/leadership-development)The Invisible $1.52 Trillion Problem: Clunky Old Software Everwhere (https://www.wsj.com/tech/personal-tech/the-invisible-1-52-trillion-problem-clunky-old-software-f5cbba27)Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Cureate is celebrating 10 years this Fall! To honor the occasion, for the first time on The Tidbit podcast, our founder Kim Bryden is sharing her story. Tessa Velazquez, Cureate Facilitator + Coach, takes over the host mic to interview Kim about how Cureate got its start and the ups and downs of entrepreneurship! Tessa and Kim reflect on a decade of growth and what the future holds for Cureate.Show notes:Host: Tessa VelazquezProducer: Gabriela SaldiviaGuest: Kim Bryden

“We can say that. Sure we can say that.”Oh, I do not like having to utter this phrase in meetings. Because it's not what you can say, it's what you should say.I've heard so many times ‘we can say that in an ad.' Or ‘we can write a press release about this.' Oh, the hubris in that statement.Because we get lulled into false confidence in the four walls of our offices, when we think we can make a payment, and put whatever we want into ads or press releases or on websites.Sure, I guess technically you can. You can write those words down. It's not illegal. No one will stop you. Media companies and ad networks will glad take your money for that placement. But should you?Because the ultimate decider is the customer. So no matter what you pay to say, no matter what you can say, the customer will decide whether you should say it. Which is why I loved this lesson from a podcast guest application – ‘Never underestimate the power of your customer.' It doesn't matter if you have a fancy title or massive media budget, the customer has far more power than you.I talked to Erika Lovegreen, Senior Vice President of Marketing and Communications, ICUC (https://icuc.social/) (a Dentsu agency), to hear that story behind that lesson, along with many more lesson-filled stories.ICUC is a Dentsu agency with a team of 450. Dentsu is a public company that reported 1.117 trillion yen in annual revenue in 2022, or about 8.59 billion dollars.Lovegreen managed a team of 30 when she ran the strategy team. Now, she runs marketing for ICUC and overseas a team of six, along with a variety of partners and contractors.Stories (with lessons) about what she made in marketingHere are some lessons from Lovegreen that emerged in our discussion.Be comfortable stepping into new industries to gain the necessary experienceIf leading a team, value being patient and hiring the right peopleNever underestimate the power of your customerYou need to quickly serve the customer to create a great experienceValue productivity over perfectionPay attention and look for trendsRelated content discussed in this episodeMeclabsAI.comArtificial Intelligence Demo: A look at the output from an AI-powered podcast assistant service (https://sherpablog.marketingsherpa.com/content-marketing-2/ai-demo/)Value Proposition: Marketing examples for each of the 4 essential levels of value prop (https://www.marketingsherpa.com/article/case-study/value-proposition-4-essential-levels-of-value-prop)Social Media Marketing: Can you compete with your customer's mom? (https://sherpablog.marketingsherpa.com/social-networking-evangelism-community/social-media-marketing-can-you-compete-with-your-customer%E2%80%99s-mom/)Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes like this one.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

It might sound like a bold take from a juror on LIA's package design jury, but Prerna Mehra suggests that while package design should be bold and attractive, it's the innovation in its purpose and afterlife that has led to stand out work this year, a theme which Amy Carvahal on LIA's inaugural Creativity in Business-to-Business jury agreed with. She told host Chris Smith that the work that has her jury talking is how brands are considering the afterlife of a product, and then using that information to sell their product on. Amy also said that Business to Business has a reputation of being boring, but in fact, “it's a fascinating new category; what people are identifying and defining as B2B is so the opposite of boring.”Continuing she says, “we are able to allow businesses and brands to see untapped potential.” Guests: Prerna Mehra, Head of Design/Content Director, MullenLowe MENA, Dubai Amy Carvajal, Chief Creative Officer, Code and Theory, New York Credits: Host: Christopher Smith, Co-founder and CCO, Plot Twist Creativity, Dallas Producer: Sarah Knights, Eardrum Music: Brian Yessian, Yessian Music Manager: Laurissa Levy, London International Awards Production Company: Eardrum

The two final episodes on this season of The Tidbit are focusing on goal setting and the future of your business using your unique positioning. On today's episode, we explore how to position your business in a B2B (business-to-business) context —specifically with institutional buyers. We address sustainability in the workplace, specifically when it comes to food systems and health, and overall core values that determine the “why” behind what institutions may want to buy. Kim talks to Sara Hoverter, a senior fellow, attorney and adjunct professor at Georgetown Law specializing in health and food policy, and Kai Abelkis, sustainability manager at University of Maryland Medical Center.Host: Kim BrydenProducer: Gabriela SaldiviaGuests:Sara Hoverter: https://www.law.georgetown.edu/faculty/sara-p-hoverter/Kai Abelkis: https://www.linkedin.com/in/kai-abelkis/

(Apologies for the echo to start the session) There are plenty of freight agency programs available for those in freight sales and in this freight market, it is important to be savvy about the details of the agreement. The Transportation & Logistics Clubhouse welcomes Matt Perkins, Cofounder and VP of Operations for Business to Business Logistics, discuss the dos and don'ts of brokerage agency programs. Powered by ⁠Atlanta Dispatch LLC⁠ Dispatching Services: www.atlantadispatch.org Podcast Website: transportationandlogistics.club Physical Book Copy: transportationandlogistics.club/amazon eBook: https://books2read.com/u/4jqlzX Stay updated with our happenings: https://linktr.ee/transportationandlogistics?utm_source=linktree_profile_share Hashtags: ⁠#transportationandlogisticsclubhouse⁠ ⁠#freightbroker⁠ ⁠#hotshot⁠ ⁠#flatbed⁠ ⁠#dispatcher⁠ ⁠#boxtruck⁠ ⁠#logistics⁠ ⁠#opendeck⁠ ⁠#broker⁠ ⁠#freight⁠ ⁠#freightforwarding⁠ ⁠#carrier⁠ ⁠#trucking⁠ ⁠#supplychain⁠ ⁠#warehousing⁠ ⁠#storageyard⁠ ⁠#freightmanagement⁠ ⁠#Reefer⁠ ⁠#drayage⁠ ⁠#refrigeratedfreight⁠ ⁠#trucking⁠ ⁠#dedicatedfreight⁠ ⁠#dat⁠ ⁠#containers⁠ ⁠#chassis⁠ ⁠#networking⁠ Intro/Outro Music Shoutout: Positive Hip-Hop by MaxKoMusic | https://maxkomusic.com/ Music promoted by https://www.chosic.com/free-music/all/ Creative Commons Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) https://creativecommons.org/licenses/by-sa/3.0/

Matt Perkins On Building Business to Business (BTB) Logistics Thank you to our podcast sponsors: OTR SOLUTIONS This episode is brought to you by OTR Solutions, your one-stop solution for freight brokerages & carriers. They offer comprehensive factoring solutions, expert accounting, efficient funding, and tech assistance, along with quick pay options and a dedicated team to streamline your invoicing, billing, and cash flow - reach out at https://otrsolutions.com/freight-caviar/ or call (770) 882-0124 to learn more. ASCEND TMS (TheFreeTMS.com) This episode is also brought to you by AscendTMS, the world's most popular & best-rated TMS. Use our referral code RA-FreightCaviar! to receive 3 months of AscendTMS Premium for free. It only takes 20 seconds to sign up and no credit card is required. Click here to learn more: https://inmotionglobal.com/features/freightcaviarInterested in sponsoring our podcast? Send us an email at pbj@freightcaviar.com. Support the show

Chapter 93A is ubiquitous in Massachusetts business litigation. Courts continue to shed new light on business-to-business claims. This program highlights some recent decisions from the state and federal courts with an eye toward providing attendees with five things they need to know. Questions? Inquiries about program materials? Contact Trenon Browne at tbrowne@bostonbar.org

In this episode of Building Great Sales Teams, Doug shares problems that bigger sales teams face and offers solutions to those problems, enjoy! 

Today, on The Portrait System Podcast, host Nikki Closser interviews Brooklyn-based boudoir photographer Stephanie Bordas. Listen in as Stephanie goes in depth about her business, how she markets business to business and how she gets an insanely high booking rate. Don't miss out on today's interview!To become a member of The Portrait System and learn more about the business of photography, click here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

From the "Move The Needle" PodcastWelcome to another energizing episode of Move The Needle, where we delve deep into the world of sales and business growth. Our special guest today is none other than Doug Mitchell, a seasoned sales leader with a wealth of knowledge and experience under his belt.This episode, "Building A Great Sales Team With Doug Mitchell," is a treasure trove of insights for anyone looking to scale their business. Doug shares his secrets on how to assemble a top-performing sales team, drawing on his years of experience leading dynamic sales forces.We discuss everything from identifying potential talent and fostering a productive and inclusive team environment to the importance of continued training and development. Doug also shares his unique perspective on the key role that resilience, positivity, and strong leadership play in building a high-performing sales team.Perfect for entrepreneurs, business owners, and sales enthusiasts, this episode offers invaluable lessons, tips, and strategies that will empower you to take your sales team to new heights. So tune in and get ready for some real-world sales wisdom.Remember, success is no accident. It's about making the right decisions, adopting the right strategies, and building the right team. Let's learn and grow together with Doug Mitchell in this enriching episode.

Get the power of 10,000 marketing experiments working for you. Play with MECLABS AI at MECLABS.com/AI (MECLABS is the parent organization of MarketingSherpa).It is hard to make this episode of How I Made It In Marketing and share it with you.Because you are professional marketers and entrepreneurs, many of you know marketing, business, and content creation better than I ever will. So I could work on this forever just to make it better, bulletproof to criticism, dare I say… perfect.Of course, then we wouldn't be able to publish regularly. Instead of the other 70 episodes we've produced so far, there would only be this one.Which brings up a great lesson I read from in a podcast guest application – “Done is better than perfect.”A truism I know I've had to live with. It applies very well to my job, as someone who wants to create awesome content, yes, but also lives in the constant reality of deadlines.In this episode, Cordula Pfluegl, Marketing Director, TNW (https://thenextweb.com/), shared the story behind that lesson, along with many more lesson-filled stories.TNW, which stands for The Next Web, is mostly known for its annual tech conference hosted in Amsterdam but is also a media company writing about technology with 1 million monthly readers. TNW is a Financial Times company. I'm sure you've heard of the 130-year-old newspaper, and it probably stuck out to you if you ever saw it, as the pink newspaper. FT is owned by Nikkei, Inc., which reported 175.2 billion yen in sales last year.For the lead-up-time to the conference, Pfluegl oversaw a team of 10 people, including the event-focused marketing coordinators and the company's brand team of designers and content creators. When marketing the annual TNW Conference, they created over 2.8 million organic impressions with user-generated content on LinkedIn alone, in the two weeks around the event.Stories (with lessons) about what she made in marketingSome lessons from Pfluegl that emerged in our discussion:Working in various industries and for different brands/products (D2C/B2B) makes you a better and more versatile marketer overall.Having built a big community doesn't mean you will be able to monetize itPractice 'in-company' and 'across-team' learning togetherHaving a clear purpose will always guide the wayMarket localization is importantDone is better than perfectRelated content discussed in this episode6 Good (and 2 Bad) B2B and B2C Value Proposition Examples (https://marketingexperiments.com/value-proposition/6-good-2-bad-b2b-b2c-value-proposition-examples)Launch and Learn: How marketers can keep up in a real-time world (https://marketingexperiments.com/social-marketing/real-time-marketing)Pfluegl's Substack (https://thisisjusthestart.substack.com/)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Imagine turning your showroom into a place to increase community engagment? Or how about training your employees to think ahead? Have you thought about becoming your own Chamber of Commerce? Or, here's the big one, what if you wanted to start a non-profit that thinks and acts like a business?...To the point that it has products and services or donations for long-term sustainability? (Imagine that?!) 00:00:00 Sarah Musgrove, The Bench (Shifting From A Retail Business to Business To Business) 00:32:49 Ed Lynch, Mychal's Learning Place (Products And Services Over Donations) 01:07:07 Brian Agnetti, San Joaquin Tractor Company (Training Thinking Ahead) 01:37:08 Zeb Welborn, Welborn Media Chino Chamber of Commerce (Visibility Through Speaking) 02:12:32 Michael Chan, Tehachapi Winery (Getting More Showroom Community Engagement) Support small business owners, like you, celebrating BIG breakthroughs by supporting Small Business Celebration's Patreon page at: https://www.patreon.com/smallbusinesscelebration! #smallbusiness #smallbusinessowner #smallbusinesstips #smallbusinessidea #smallbusinessideas #smallbusinesstips #smallbusinesscelebration #smallbusinesscelebration #marcomgroup #homerunentertainment #thebench #mychal'slearningplace #sanjoaquintractor #chinovalley #tehachapiwinery @smallbusinesscelebration @michaeliroberts Reach out to us at: https://smallbusinesscelebration.com Reach out to our guests at: www.thebench.us, https://www.mychals.org, www.sanjoaquintractor.com, https://welbornmedia.com and www.chinovalleychamber.com, and https://www.tehachapiwinery.com. https://youtu.be/yFC_VU-9cKM

The new Executive Director of the Greater Tehachapi Chamber of Commerce stops by, Clare Scotti in her new role at the chamber shares all the details on upcoming activities, events and opportunities they will be involved in. www.Tehachapi.com Send your show thoughts, questions, suggestions to media@tehachapicityhall.com. 

In this episode of The R-Value Podcast, IDI Distributor's Ken Allison sits down with Chuck Casto, Alignable's business development guru and Head of Content Marketing. Alignable, often described as the largest online Chamber of Commerce or the Facebook for business owners, is a platform that allows small business owners to connect with one another and share resources, ideas, and advice. Ken and Chuck discuss the many advantages for contractors and builders of being on Alignable, such as networking events, a marketing contest, and the visibility that a business can achieve through participating in the platform.   Learn more about Alignable at https://www.alignable.com   Chuck provides valuable insights into the many ways Alignable can help small business owners make meaningful connections, grow their clientele, and establish a strong reputation in their community. With a range of trade groups, contractor groups, and even specific industry sectors like health and wellness, Alignable enables users to learn from and collaborate with like-minded professionals. Whether you're new to Alignable or have been using the platform for a while, this episode is a must-listen for anyone looking to grow their business, broaden their network, and take their visibility to new heights.   In this podcast… 1:15 - Alignable as a networking platform for small businesses. At the beginning of the episode, Ken Allison and Chuck Casto discuss Alignable and its benefits. Alignable is a platform where small business owners can connect with each other and share resources, ideas, and advice. The platform offers networking events, the marketing contest, and increased visibility for businesses who actively participate. 4:00 - Marketing Networking Contest. Chuck talks about the marketing networking contest, which he brought to Alignable five years ago. These contests celebrate people who help other small businesses by offering them networking opportunities, providing a platform for non-salesy interactions. 8:40 - Joining and participating in groups on Alignable. Chuck and Ken discuss the importance of joining and participating in groups on Alignable to increase visibility and trust. These groups allow users to learn from each other, ask questions, and provide advice. There are specific industry sector groups within Alignable, catering to businesses in health and wellness, construction, and more. 21:45 - How Alignable's Event Hosting program can get you visibility with potential clients. Alignable offers an Event Host Program where participants can host virtual meetings to educate others about their expertise or industry. This program encourages sharing knowledge and helping others while potentially turning them into future clients. 30:45 - Advice for new Alignable users. Towards the end of the episode, Ken suggests new Alignable users should at least join two to three groups, participate in polls, start or join forums, and check out the activity feed. Chuck adds that joining the platform and actively participating in it will provide opportunities for users to connect, learn, and grow their businesses.  

Business Growth | Discover How Clay Clark Grew This (Business to Business) Service Provider by More Than 1,400% And How You Too Can GROW Your Business At This LEVEL NOW!!! See Thousands of Clay Clark Success Stories Today At: https://www.thrivetimeshow.com/testimonials/ Learn More About the EOFire.com Podcast Today At: www.EOFire.com Business | Learn the SPECIFIC Systems, Proven Processes and Best-Practices Strategies That You Need to Use to Grow Your Business By 10X | Learn How Clay Clark Coached www.PMHOKC.com and www.DelrichtResearch.com Into 10X Growth Business | "Since Working With Clay I've Learned Everything About Business. The Experience Working Here Has Been LIFE CHANGING. I've Not Only Learned New Things, But I've Gained a Whole New Mindset." - Robert Redmond Business | Learn How to Hire, Inspire, Train and Retain High Quality Employees | Learn How Clay Clark Has Helped Multi Clean to Experience EPIC Growth Year Over Year While Building an Incredible Team Business | How to Use Search Engine Optimization to DRAMATICALLY GROW YOUR BUSINESS + How Clay Clark Helped BarbeeCookies.com to DOUBLE the SIZE of Her Business Within Just 12 Months!!! Learn More About the Success Stories Below: www.LivingWaterIrrigationOK.com www.BarbeeCookies.com www.PMHOKC.com www.DelrichtResearch.com www.OXIFresh.com www.PeakBusinessValuation.com www.TipTopK9.com Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) See the Thousands of Success Stories and Millionaires That Clay Clark Has Coached to Success HERE: https://www.thrivetimeshow.com/testimonials/ Learn More About How Clay Has Taught Doctor Joe Lai And His Team Orthodontic Team How to Achieve Massive Success Today At: www.KLOrtho.com Learn How to Grow Your Business Full THROTTLE NOW!!! Learn How to Turn Your Ideas Into A REAL Successful Company + Learn How Clay Clark Coached Bob Healy Into the Success Of His www.GrillBlazer.com Products Learn More About the Grill Blazer Product Today At: www.GrillBlazer.com Learn More About the Actual Client Success Stories Referenced In Today's Video Including: www.ShawHomes.com www.SteveCurrington.com www.TheGarageBA.com www.TipTopK9.com Learn More About How Clay Clark Has Helped Roy Coggeshall to TRIPLE the Size of His Businesses for Less Money That It Costs to Even Hire One Full-Time Minimum Wage Employee Today At: www.ThrivetimeShow.com To Learn More About Roy Coggeshall And His Real Businesses Today Visit: https://TheGarageBA.com/ https://RCAutospecialists.com/ Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) See the Thousands of Success Stories and Millionaires That Clay Clark Has Coached to Success HERE: https://www.thrivetimeshow.com/testimonials/ Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE: https://www.thrivetimeshow.com/business-conferences/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/ 75% of Employees Steal from the Workplace - https://www.forbes.com/sites/ivywalker/2018/12/28/your-employees-are-probably-stealing-from-you-here-are-five-ways-to-put-an-end-to-it/ 85% of Employees Lie On Resumes - https://www.inc.com/jt-odonnell/staggering-85-of-job-applicants-lying-on-resumes-.html 96% of Businesses Fail - https://www.inc.com/bill-carmody/why-96-of-businesses-fail-within-10-years.html

Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q 

Doug C. Brown is the CEO of CEO Sales Strategies and a Sales Revenue and Profit Growth Expert. He is the creator of the Top 1% Academy, where he trains on how to sell to buyers, whether they be CEOs, business owners, or entrepreneurs, and how to be in the top 1% of sales earners doing so.Doug has coached, consulted, and advised companies and thousands of people in business including Enterprise-Rent Car, Nationwide, Intuit, Proctor and Gamble, and CBS Television. Doug also served as an independent President of Sales and Training for Tony Robbins, Chet Holmes, and Russ Whitney, where he raised the close rate of the sales presenter teams by 157%, as well as increased sales for one product line by 4150% in his first six months of taking over, which resulted in tens of millions of dollars in extra sales over time.His sales acquisition and sales revenue growth skills have helped him to:Sell music equipment to bands such as Aerosmith, Boston, and The Eagles.Become a top-selling sales representative for a 2-billion dollar company.Increase a company's close rate by 862% and their revenue growth by 116% – all within four months.Generate over $700 million in sales for himself and his clients.Generate revenue of over $1 million yearly in his sales acquisition coaching/advising business.Today, Doug helps people become better at influencing, persuading, and selling to others (regardless of what their product or service is) and at a level that they never thought was possible. He demonstrates what the tools, behaviors, and traits of the top 1% earners are and how to implement them into daily activities. He believes that most people have the personal power and potential to be at the top 1% of earners, but lack the tools and knowledge of how to achieve this. Just for the Listeners of the BGST Podcast , Doug C Brown is giving away his new book!"The Art and Science of Being a Nonstop 1% Earner Through Selling." It is unexpectedly still in the process of finalization, so he would like to have listeners email regarding the e-Book at YouMatter@CEOSalesStrategies.com with the title "Doug Mitchell - 1% Earners eBook".

In this pilot episode of “Owned and Operated”, John Wilson and Jack Carr discuss their recent business transitions and exciting changes, including moving to a new location, adopting Service Titan, hiring a comfort consultant, and surviving the slow season. They also explore a unique niche business called Gum Busters, a specialized pressure-washing company that removes gum and graffiti from public spaces. They delve into the company's operations, contracts with municipalities, and the potential for expansion. The episode provides insightful and practical business ideas for service-oriented entrepreneurs.Here are some additional topics we talked about:The reason why Jack swapped locationsThe decline of the plumbing business during cold monthsSurviving the slow period in the plumbing businessThe service businesses' seasonal declineSummer's revenue potentialWhat is Gum Busters?The advantage of working with the New York GiantsThe pricing and economics of Gum Busters' servicesWhy is maintenance important?Contact Us:www.ownedandoperated.com https://twitter.com/OwnedOperatedco SPOTIFY | APPLE PODCASTJack Carr Twitter: https://twitter.com/JacxonicLinkedIn: https://www.linkedin.com/in/jacksonlcarr/John WilsonTwitter: https://twitter.com/WilsonCompanies LinkedIn:  https://www.linkedin.com/in/john-wilson-698a19205/ 

Michael Park is the owner of Synergy Pest Control and a sales expert with a specific focus on door-to-door sales. He is known for his ability to push through tough times and his unwavering commitment to giving 100% effort. Michael is a mindset pusher and an advocate for developing a "can't quit, won't quit" attitude.He also provides insights on how to be a top sales representative in the door-to-door space, and offers some effective sales tactics that any salesperson can use.Michael's career in sales started in 2013, and he quickly made a name for himself by being the #1 rookie of the year and the top sales representative for his company. He doubled his income for the first three years and eventually started his own company, which he continues to grow. He is also a husband and father of three, and has been personally affected by his mother's battle with cancer.To connect with Michael, you can find him on Instagram at @michaelgpark.

In this pilot episode of “Owned and Operated”, John Wilson is talking to Jack Carr about his history and how interesting his life adventure was that led him to a residential HVAC commercial company in Nashville. We will get to know his strategies for building his team, and we will see how Jack considers revenue generation if he's not bringing people in. Why did Jack buy this business if they have no marketing?  What can you expect from our podcast? We will be exploring the ways in which businesses can use B2B and B2C strategies together to achieve their marketing goals, and why an integrated approach to marketing is often the most effective. So whether you're a business owner, marketer, or just curious about the world of B2B and B2C, join us for this introductory episode of our podcast, where we'll explore the basics of these two types of businesses and the essential role they play in the modern economy. Here are some additional topics we talked about:●     Did Jack Work As An Operator Too?●     How Did Jack Build A Good Team?●     Strategies That Worked For Jack's Team●     Where Is His Business?●     How Did Jack Get Into Building Maintenance Before He Touched HVAC?●     How Did His Winery Experience Help His Business Right Now? Contact Us: www.ownedandoperated.com https://twitter.com/OwnedOperatedco SPOTIFY | APPLE PODCAST Jack Carr  Twitter: https://twitter.com/Jacxonic LinkedIn: https://www.linkedin.com/in/jacksonlcarr/ John WilsonTwitter: https://twitter.com/WilsonCompanies LinkedIn:  https://www.linkedin.com/in/john-wilson-698a19205/ 

John Ruff is the Owner and CEO of Ruff & Ready Moving, a Mayflower company, and a Consultant at John Ruff Business Coach. He is also a Partner and Vice President of Clothing in Armor, and host of the Keep it Moving podcast. John's areas of expertise include nationwide and international moving and storage, soft body armor, and network marketing. Over the past three years, Ruff & Ready Moving has been the fastest growing moving and storage company on the West Coast, and has won Business of the Year awards in 2018, 2019, and 2021. John is passionate about helping people avoid rip-off brokers and shady moving companies.Starting a new business can be daunting, but with the right mindset and guidance, anyone can succeed. John shares his insights on the challenges he faced starting his own business, and how he overcame them. He also explains how he turned his passion for helping people avoid rip-off brokers and shady moving companies into a successful enterprise. Tune in to this episode to learn from John's experience and expertise on how to start and grow a successful business, and how to become a business coach and mentor.Listeners can connect with John on Facebook at John Ruff, on Instagram at @johnwruff, or via email at john@ruffandreadymoving.com. For more information on Ruff & Ready Moving, visit ruffandreadymoving.com, and for Clothing in Armor, visit clothinginarmor.com.Episode  Overview:IntroductionHost Doug Mitchell welcomes guest John Ruff, the owner and CEO of Rough and Ready Moving Mayflower Company.Ruff is a business consultant and coach, and he is also the host of the Keep It Moving podcast.Smith and Ruff discuss the importance of being active on social media, and they talk about how to deal with negative comments.Ruff's BackgroundRuff started his moving company in 2008.He has since grown the company into one of the fastest-growing moving companies in the West Coast.Ruff is also a business consultant and coach, and he helps other business owners grow their businesses.The Importance of Social MediaRuff believes that social media is an essential tool for business owners.He uses social media to connect with potential customers, and he also uses it to build relationships with other business owners.Ruff recommends that business owners be active on social media, and he says that they should be prepared to deal with negative comments.Dealing with Negative CommentsRuff says that it is important to ignore negative comments on social media.He says that negative comments are often made by people who are not happy with their own lives.Ruff recommends that business owners focus on the positive comments, and he says that they should not let negative comments get them down.ConclusionSmith and Ruff discuss the importance of being active on social media, and they talk about how to deal with negative comments.Ruff recommends that business owners be active on social media, and he says that they should be prepared to deal with negative comments.

Kourtney Vest is the Marketing and Development Manager for a Division of CrossCountry Mortgage, with expertise in building successful mortgage teams, coaching/growing loan volumes, and marketing and social media for the mortgage and real estate industry. With a background in graphic design, Kourtney has risen through the ranks to her current position in just 5 years.In her role, Kourtney manages and recruits for a branch that averages $700M in annual volume, and has helped her top three loan teams grow from $20M to $65M in just two years. Her experience has taught her that being a part of a great sales team is the key to building a great sales team.Kourtney shares her insights on why personal branding is crucial for sales professionals, how to establish a strong brand, and how to leverage social media platforms to connect with clients and build relationships. She also explains how to balance personal and professional content on social media, and how to use analytics to measure the success of your social media strategy.Tune in to this episode to learn from Kourtney's experience and expertise on how to establish and maintain a strong personal brand and social media presence, and how to use these tools to build a successful sales team.Listeners can connect with Kourtney on social media at @money_v_mortgage or by phone at 512-887-0010. She offers self-sourced loan officers the opportunity to grow their income, and also provides Realtors with the chance to work with top-tier lenders.

Bryan Bercik is a seasoned CEO with expertise in sales and operations. He is the founder of Hemlock Homes, a new construction and remodeling company based in Pittsburgh, Pennsylvania.Under his leadership, Hemlock Homes has achieved remarkable success, scaling from a start-up to a thriving enterprise with a revenue of 9.5M in just four years. Bryan's innovative business strategies and unwavering commitment to customer satisfaction have played a significant role in the company's rapid growth and success.Bryan is always open to engaging conversations and is willing to share his experiences and expertise with others. You can connect with him on various social media platforms such as Facebook, Instagram, Tik Tok, and YouTube. Feel free to reach out to him directly through his social media profiles, where he can be found under his name or the company name, Hemlock Homes.

Sherry D. is a highly skilled Solar Sales Representative at Sky Blue Energy, with a passion for both solar technology and helping people achieve their potential. Her expertise lies in solar sales, but her true strength is her ability to connect with people and inspire them to greatness.Throughout her career, Sherry has achieved numerous milestones that showcase her dedication and expertise. In her first year as a solar rep, she successfully installed over 70 deals, totaling over 600kw. She also had the honor of being a speaker at SolarCon, where she shared her knowledge and experience with fellow professionals in the solar industry.Outside of work, Sherry is a proud mom to a 14-year-old boy who excels in sports and music. Her passion for helping people extends beyond her professional life and into her personal life as well. Whether she's helping a customer go solar or cheering on her son at his games, Sherry is always focused on bringing out the best in those around her.

Dylan Miller is an experienced professional with a diverse skill set in training, sales, and relationship building. His areas of expertise include training individuals and teams, sales, and fostering long-term relationships.Dylan's career journey began with his graduation from college, after which he worked as a sales representative. He quickly progressed through the ranks, becoming a sales manager and eventually an owner of his own business. His success in sales is rooted in his experience with door-to-door sales and his ability to build and maintain relationships with clients.Dylan's most notable career milestone was his role as a key player at Perfect Vision (PV). As part of his role at PV, he successfully executed multimillion-dollar telecommunications/home services programs for notable brands such as DirectTV and T-Mobile, among others.Dylan is passionate about building great habits to fulfill potential and master a creative vision. He believes in this mindset and employs it in his day-to-day work and team management. Additionally, he is interested in topics such as life's next steps, including starting a business, marriage, moving, investing, and learning.To learn more about Dylan, you can follow him on social media at @drdalemiller.

In this episode of the Selling With Love podcast, join host Jason Marc Campbell and guest Jessica Lorimer, a highly respected sales strategist and trainer, as they delve into the world of corporate sales. Discover the key to unlocking success in B2B sales, as Jessica shares her unique approach that focuses on clarity, authenticity, and providing real value to clients. Learn about the importance of transparent conversations, the power of building a strong network within a specific industry, and how to create a sales process that works for your personality type. Whether you're an experienced sales professional or just starting out, this insightful conversation will leave you inspired and equipped to tackle the world of corporate sales with confidence and integrity. Never Struggle With Sales Again: Identify, Attract and Close your Ideal Clients FREE MINI-COURSE